Join the newly elected Board volunteers and the entire 2011–2012 SEMA Board of Directors for an evening of celebration and recognition at the SEMA Installation Banquet & Gala Fundraiser, Friday, July 29, 2011.

The newly elected members to the SEMA Board of Directors are Tim Martin of K&N Engineering; Steve Wolcott of ProMedia LLC; Jim Chick of Bestop Inc.; J.R. Moore of Performance Warehouse; and Greg Adler of Transamerican Auto Parts. In addition, Nate Shelton of B&M Automotive Group was elected SEMA chairman-elect, filling the position that was held for the past two years by Scooter Brothers of Comp Performance Group, who will begin serving his role as chairman at SEMA's Board meeting in July.

All members of the association are invited to join the newly elected Board volunteers and the entire 2011–2012 SEMA Board of Directors for an evening of celebration and recognition at the SEMA Installation Banquet & Gala Fundraiser, which takes place Friday, July 29, 2011, at the Renaissance Hotel in Long Beach, California. During the event, outgoing Board members Laurel Dasher of Superchips, Zan Martin of Martin & Co. Advertising, Tony Napoli of American Speed Centers, Doug Evans of Source Interlink Media, and Ernie Silvers of Egge Machine Co. Inc. will be honored and thanked for their substantial contributions to the industry.

The entire 2011–2012 SEMA Board of Directors roster is:

Chairman: Scooter Brothers, Comp Performance Group
Chairman-Elect: Nate Shelton, B&M Automotive Group

Immediate Past Chairman: Rick Rollins, Rollins Performance Marketing/Consulting

Board Members

• Greg Adler - CEO, Transamerican Auto Parts
• Joel Ayres - Vice President, Sales & Marketing, Bedslide/Tākit LLC
• Jeff Bates - Principal/Partner, Bob Cook Sales
• Jim Bingham - President & CEO, Winners Circle Speed & Custom Inc.
• Luanne Brown - President & CEO, eTool Developers LLC
• Jim Chick - Director, Sales & Marketing, Bestop Inc.
• Donnie Eatherly - President, P&E Distributors Inc.
• Ron Funfar - President & COO, Hedman Hedders/Trans-Dapt
• John Hotchkis - President, Hotchkis Performance LLC
• John Iannotte - NA Williams Company
• Myles Kovacs - President & Co-Founder, DUB Publishing Inc.
• Tim Martin - Vice President, K&N Engineering Inc.
• J.R. Moore - Director, Warehouse Operations, Performance Warehouse
• Bob Moore - President, J&B Service
• Adrian Murray - President, Painless Performance
• Ed Orzetti - President & CEO, Keystone Automotive Operations Inc.
• Mike Spagnola - President, Street Scene Equipment
• Chris Thomson - National Sales Manager, AIRAID Filter Company
• Tim Watts - Vice President Sales & Marketing, Superlift Suspension Systems
• Steve Wolcott - CEO, ProMedia LLC
• Van Woodell - President/Owner, Weathers Auto Supply
• Jeep Worthan - Vice President, Sales, Auto Meter

Dan Gresham of Coutant Capital will continue as secretary/treasurer for the Board, and Russ Deane of Trainum, Snowdon & Deane continues as general counsel.

The evening will also feature a special tribute to the 2011 SEMA Hall of Fame inductees: (the late) Gray Baskerville, Art Chrisman, Chris Economaki and John Towle.

Complete details and tickets are available online at www.sema.org/LeadershipDays.

	Join the newly elected Board volunteers and the entire 2011–2012 SEMA Board of Directors for an evening of celebration and recognition at the SEMA Installation Banquet & Gala Fundraiser, Friday, July 29, 2011.

The newly elected members to the SEMA Board of Directors are Tim Martin of K&N Engineering; Steve Wolcott of ProMedia LLC; Jim Chick of Bestop Inc.; J.R. Moore of Performance Warehouse; and Greg Adler of Transamerican Auto Parts. In addition, Nate Shelton of B&M Automotive Group was elected SEMA chairman-elect, filling the position that was held for the past two years by Scooter Brothers of Comp Performance Group, who will begin serving his role as chairman at SEMA's Board meeting in July.

All members of the association are invited to join the newly elected Board volunteers and the entire 2011–2012 SEMA Board of Directors for an evening of celebration and recognition at the SEMA Installation Banquet & Gala Fundraiser, which takes place Friday, July 29, 2011, at the Renaissance Hotel in Long Beach, California. During the event, outgoing Board members Laurel Dasher of Superchips, Zan Martin of Martin & Co. Advertising, Tony Napoli of American Speed Centers, Doug Evans of Source Interlink Media, and Ernie Silvers of Egge Machine Co. Inc. will be honored and thanked for their substantial contributions to the industry.

The entire 2011–2012 SEMA Board of Directors roster is:

Chairman: Scooter Brothers, Comp Performance Group
Chairman-Elect: Nate Shelton, B&M Automotive Group

Immediate Past Chairman: Rick Rollins, Rollins Performance Marketing/Consulting

Board Members

• Greg Adler - CEO, Transamerican Auto Parts
• Joel Ayres - Vice President, Sales & Marketing, Bedslide/Tākit LLC
• Jeff Bates - Principal/Partner, Bob Cook Sales
• Jim Bingham - President & CEO, Winners Circle Speed & Custom Inc.
• Luanne Brown - President & CEO, eTool Developers LLC
• Jim Chick - Director, Sales & Marketing, Bestop Inc.
• Donnie Eatherly - President, P&E Distributors Inc.
• Ron Funfar - President & COO, Hedman Hedders/Trans-Dapt
• John Hotchkis - President, Hotchkis Performance LLC
• John Iannotte - NA Williams Company
• Myles Kovacs - President & Co-Founder, DUB Publishing Inc.
• Tim Martin - Vice President, K&N Engineering Inc.
• J.R. Moore - Director, Warehouse Operations, Performance Warehouse
• Bob Moore - President, J&B Service
• Adrian Murray - President, Painless Performance
• Ed Orzetti - President & CEO, Keystone Automotive Operations Inc.
• Mike Spagnola - President, Street Scene Equipment
• Chris Thomson - National Sales Manager, AIRAID Filter Company
• Tim Watts - Vice President Sales & Marketing, Superlift Suspension Systems
• Steve Wolcott - CEO, ProMedia LLC
• Van Woodell - President/Owner, Weathers Auto Supply
• Jeep Worthan - Vice President, Sales, Auto Meter

Dan Gresham of Coutant Capital will continue as secretary/treasurer for the Board, and Russ Deane of Trainum, Snowdon & Deane continues as general counsel.

The evening will also feature a special tribute to the 2011 SEMA Hall of Fame inductees: (the late) Gray Baskerville, Art Chrisman, Chris Economaki and John Towle.

Complete details and tickets are available online at www.sema.org/LeadershipDays.

	Join the newly elected Board volunteers and the entire 2011–2012 SEMA Board of Directors for an evening of celebration and recognition at the SEMA Installation Banquet & Gala Fundraiser, Friday, July 29, 2011.

The newly elected members to the SEMA Board of Directors are Tim Martin of K&N Engineering; Steve Wolcott of ProMedia LLC; Jim Chick of Bestop Inc.; J.R. Moore of Performance Warehouse; and Greg Adler of Transamerican Auto Parts. In addition, Nate Shelton of B&M Automotive Group was elected SEMA chairman-elect, filling the position that was held for the past two years by Scooter Brothers of Comp Performance Group, who will begin serving his role as chairman at SEMA's Board meeting in July.

All members of the association are invited to join the newly elected Board volunteers and the entire 2011–2012 SEMA Board of Directors for an evening of celebration and recognition at the SEMA Installation Banquet & Gala Fundraiser, which takes place Friday, July 29, 2011, at the Renaissance Hotel in Long Beach, California. During the event, outgoing Board members Laurel Dasher of Superchips, Zan Martin of Martin & Co. Advertising, Tony Napoli of American Speed Centers, Doug Evans of Source Interlink Media, and Ernie Silvers of Egge Machine Co. Inc. will be honored and thanked for their substantial contributions to the industry.

The entire 2011–2012 SEMA Board of Directors roster is:

Chairman: Scooter Brothers, Comp Performance Group
Chairman-Elect: Nate Shelton, B&M Automotive Group

Immediate Past Chairman: Rick Rollins, Rollins Performance Marketing/Consulting

Board Members

• Greg Adler - CEO, Transamerican Auto Parts
• Joel Ayres - Vice President, Sales & Marketing, Bedslide/Tākit LLC
• Jeff Bates - Principal/Partner, Bob Cook Sales
• Jim Bingham - President & CEO, Winners Circle Speed & Custom Inc.
• Luanne Brown - President & CEO, eTool Developers LLC
• Jim Chick - Director, Sales & Marketing, Bestop Inc.
• Donnie Eatherly - President, P&E Distributors Inc.
• Ron Funfar - President & COO, Hedman Hedders/Trans-Dapt
• John Hotchkis - President, Hotchkis Performance LLC
• John Iannotte - NA Williams Company
• Myles Kovacs - President & Co-Founder, DUB Publishing Inc.
• Tim Martin - Vice President, K&N Engineering Inc.
• J.R. Moore - Director, Warehouse Operations, Performance Warehouse
• Bob Moore - President, J&B Service
• Adrian Murray - President, Painless Performance
• Ed Orzetti - President & CEO, Keystone Automotive Operations Inc.
• Mike Spagnola - President, Street Scene Equipment
• Chris Thomson - National Sales Manager, AIRAID Filter Company
• Tim Watts - Vice President Sales & Marketing, Superlift Suspension Systems
• Steve Wolcott - CEO, ProMedia LLC
• Van Woodell - President/Owner, Weathers Auto Supply
• Jeep Worthan - Vice President, Sales, Auto Meter

Dan Gresham of Coutant Capital will continue as secretary/treasurer for the Board, and Russ Deane of Trainum, Snowdon & Deane continues as general counsel.

The evening will also feature a special tribute to the 2011 SEMA Hall of Fame inductees: (the late) Gray Baskerville, Art Chrisman, Chris Economaki and John Towle.

Complete details and tickets are available online at www.sema.org/LeadershipDays.

The SEMA Show vehicle photo gallery on enjoyethdrive.com features more than 2,000 vehicles on display at the 2010 SEMA Show in Las Vegas. Here is a collection of all of the Chevrolet Silverados that made the trip to Vegas for the Show in 2010. Upfitted with the style that only the specialty-equipment market can provide, these trucks are equipped to handle work, play or simply cruising the streets.

To see all of the vehicle on display in 2010, click here.

The SEMA Show vehicle photo gallery on enjoyethdrive.com features more than 2,000 vehicles on display at the 2010 SEMA Show in Las Vegas. Here is a collection of all of the Chevrolet Silverados that made the trip to Vegas for the Show in 2010. Upfitted with the style that only the specialty-equipment market can provide, these trucks are equipped to handle work, play or simply cruising the streets.

To see all of the vehicle on display in 2010, click here.

The mystery Mustang GT500 was spotted on the "Ring" again by the shooters at Brenda Priddy & Co., and they say that the rumors of what's lurking underhood are flying as fast as the car.

The sources of the speculation are the visible, newly configured intercoolers behind the main grille and the right foglight opening. Priddy says that some have told her that it's evidence of a new, 5.0L, twin-turbo V8, while others swear that there will be no turbos but a new supercharger. The only thing that is for sure, however, is that either setup would obviously need an intercooler.

What is known for sure is that the new GT500 should have 600–625 hp to combat the upcoming Chevy Camaro ZL1. Priddy and her team will deliver more details as they become available.

Photo: Brenda Priddy & Company

The mystery Mustang GT500 was spotted on the "Ring" again by the shooters at Brenda Priddy & Co., and they say that the rumors of what's lurking underhood are flying as fast as the car.

The sources of the speculation are the visible, newly configured intercoolers behind the main grille and the right foglight opening. Priddy says that some have told her that it's evidence of a new, 5.0L, twin-turbo V8, while others swear that there will be no turbos but a new supercharger. The only thing that is for sure, however, is that either setup would obviously need an intercooler.

What is known for sure is that the new GT500 should have 600–625 hp to combat the upcoming Chevy Camaro ZL1. Priddy and her team will deliver more details as they become available.

Photo: Brenda Priddy & Company

 

Robert Rose

Business technology is ever-changing. Almost as soon as a new technology hits the market, a newer and more improved one is there to take its place. To help guide members through this constantly evolving technology, SEMA will conduct several educational sessions at the 2011 Business Technology Symposium (BTS), powered by the SEMA Street Performance Council (SPC) during SEMA's Leadership Days on Wednesday, July 27, from 10:00 a.m.–4:00 pm. at the Renaissance Hotel in Long Beach, California.

The following article was written by Robert Rose, Big Blue Moose, who will present the session entitled, “Connecting With Customers: Effective Content Marketing.”

How Can Content Help My Marketing?

In the book Data Smog: Surviving the Information Glut, author David Shenk says that in 1971, the average American was exposed to 560 advertising messages per day. By 1997, that number had increased to more than 3,000 per day. In 2009, it was more than 13,000 per day. And, in 2012, you can bet it will be many more than that.

Just think about the number of messages that pour over you in the course of just going to work. After you get in your car, how many of the neighboring cars or trucks have vinyl ads affixed to the side of their car? How many billboards do you pass? How many stores with special signs do you pass? How many commercial messages pour out of the radio you're listening to? How many ads in the browser blink at you as you sit down to work? And, the question becomes, how do you make your brand—your message—stand out?

Marketing is changing

As growth of the social and mobile web changes the methods of communication, the old relationships between business and consumer blur substantially. Our consumers are publishing and sharing their opinions (both good and bad) with increasing ease. This online content can become more persuasive (and certainly louder) than even the company's voice itself.

As Charlene Li and Josh Bernoff said in the book, Groundswell: Winning in a World Transformed by Social Technologies, "People on the Internet showed they were in charge. Any individual can be stopped, co-opted, bought off or sued. But the Internet allows people to draw strength from each other."

Traditional advertising is becoming a blur to most consumers. They skip through television using their DVR. They ignore magazine advertising. They use "ad blockers" to block Internet display ads. To reach consumers, it's about engaging and creating a permission-based relationship with them to engage on the topic of your business. It's your valuable, informative, engaging and (ultimately) sharable content that is driving marketing value these days.

Enter Content Marketing

Content marketing is learning how to communicate with your customers without "selling" to them. It's not about "interruption-based marketing." Instead, it's about using content to position your brand as a resource, a thought leader, an expert and a helpful "service" to the product or service you are selling. You are developing a relationship with consumers now—and this goes well beyond the "purchase" state—and into an ongoing engagement to drive loyalty.

According to a Roper Public Affairs study, 80% of business decision makers prefer to get company information through articles rather than advertising. Sixty percent of buyers say that content helps them make better product decisions. And, when you couple that with another study that found that 90% of all consumer purchase decisions today start with a "search," the case for producing content becomes clear.

Dive deeper into this subject and meet the author, Robert Rose, at the upcoming 2011 SEMA Business Technology Symposium (BTS), powered by the SEMA Street Performance Council (SPC), Wednesday, July 27, at the Renaissance Hotel in Long Beach, California. The BTS will feature five supersessions covering everything from mobile marketing, online marketing essentials, emerging R&D technology and more. Register by July 23 and save $50.

 

Robert Rose

Business technology is ever-changing. Almost as soon as a new technology hits the market, a newer and more improved one is there to take its place. To help guide members through this constantly evolving technology, SEMA will conduct several educational sessions at the 2011 Business Technology Symposium (BTS), powered by the SEMA Street Performance Council (SPC) during SEMA's Leadership Days on Wednesday, July 27, from 10:00 a.m.–4:00 pm. at the Renaissance Hotel in Long Beach, California.

The following article was written by Robert Rose, Big Blue Moose, who will present the session entitled, “Connecting With Customers: Effective Content Marketing.”

How Can Content Help My Marketing?

In the book Data Smog: Surviving the Information Glut, author David Shenk says that in 1971, the average American was exposed to 560 advertising messages per day. By 1997, that number had increased to more than 3,000 per day. In 2009, it was more than 13,000 per day. And, in 2012, you can bet it will be many more than that.

Just think about the number of messages that pour over you in the course of just going to work. After you get in your car, how many of the neighboring cars or trucks have vinyl ads affixed to the side of their car? How many billboards do you pass? How many stores with special signs do you pass? How many commercial messages pour out of the radio you're listening to? How many ads in the browser blink at you as you sit down to work? And, the question becomes, how do you make your brand—your message—stand out?

Marketing is changing

As growth of the social and mobile web changes the methods of communication, the old relationships between business and consumer blur substantially. Our consumers are publishing and sharing their opinions (both good and bad) with increasing ease. This online content can become more persuasive (and certainly louder) than even the company's voice itself.

As Charlene Li and Josh Bernoff said in the book, Groundswell: Winning in a World Transformed by Social Technologies, "People on the Internet showed they were in charge. Any individual can be stopped, co-opted, bought off or sued. But the Internet allows people to draw strength from each other."

Traditional advertising is becoming a blur to most consumers. They skip through television using their DVR. They ignore magazine advertising. They use "ad blockers" to block Internet display ads. To reach consumers, it's about engaging and creating a permission-based relationship with them to engage on the topic of your business. It's your valuable, informative, engaging and (ultimately) sharable content that is driving marketing value these days.

Enter Content Marketing

Content marketing is learning how to communicate with your customers without "selling" to them. It's not about "interruption-based marketing." Instead, it's about using content to position your brand as a resource, a thought leader, an expert and a helpful "service" to the product or service you are selling. You are developing a relationship with consumers now—and this goes well beyond the "purchase" state—and into an ongoing engagement to drive loyalty.

According to a Roper Public Affairs study, 80% of business decision makers prefer to get company information through articles rather than advertising. Sixty percent of buyers say that content helps them make better product decisions. And, when you couple that with another study that found that 90% of all consumer purchase decisions today start with a "search," the case for producing content becomes clear.

Dive deeper into this subject and meet the author, Robert Rose, at the upcoming 2011 SEMA Business Technology Symposium (BTS), powered by the SEMA Street Performance Council (SPC), Wednesday, July 27, at the Renaissance Hotel in Long Beach, California. The BTS will feature five supersessions covering everything from mobile marketing, online marketing essentials, emerging R&D technology and more. Register by July 23 and save $50.

 

Robert Rose

Business technology is ever-changing. Almost as soon as a new technology hits the market, a newer and more improved one is there to take its place. To help guide members through this constantly evolving technology, SEMA will conduct several educational sessions at the 2011 Business Technology Symposium (BTS), powered by the SEMA Street Performance Council (SPC) during SEMA's Leadership Days on Wednesday, July 27, from 10:00 a.m.–4:00 pm. at the Renaissance Hotel in Long Beach, California.

The following article was written by Robert Rose, Big Blue Moose, who will present the session entitled, “Connecting With Customers: Effective Content Marketing.”

How Can Content Help My Marketing?

In the book Data Smog: Surviving the Information Glut, author David Shenk says that in 1971, the average American was exposed to 560 advertising messages per day. By 1997, that number had increased to more than 3,000 per day. In 2009, it was more than 13,000 per day. And, in 2012, you can bet it will be many more than that.

Just think about the number of messages that pour over you in the course of just going to work. After you get in your car, how many of the neighboring cars or trucks have vinyl ads affixed to the side of their car? How many billboards do you pass? How many stores with special signs do you pass? How many commercial messages pour out of the radio you're listening to? How many ads in the browser blink at you as you sit down to work? And, the question becomes, how do you make your brand—your message—stand out?

Marketing is changing

As growth of the social and mobile web changes the methods of communication, the old relationships between business and consumer blur substantially. Our consumers are publishing and sharing their opinions (both good and bad) with increasing ease. This online content can become more persuasive (and certainly louder) than even the company's voice itself.

As Charlene Li and Josh Bernoff said in the book, Groundswell: Winning in a World Transformed by Social Technologies, "People on the Internet showed they were in charge. Any individual can be stopped, co-opted, bought off or sued. But the Internet allows people to draw strength from each other."

Traditional advertising is becoming a blur to most consumers. They skip through television using their DVR. They ignore magazine advertising. They use "ad blockers" to block Internet display ads. To reach consumers, it's about engaging and creating a permission-based relationship with them to engage on the topic of your business. It's your valuable, informative, engaging and (ultimately) sharable content that is driving marketing value these days.

Enter Content Marketing

Content marketing is learning how to communicate with your customers without "selling" to them. It's not about "interruption-based marketing." Instead, it's about using content to position your brand as a resource, a thought leader, an expert and a helpful "service" to the product or service you are selling. You are developing a relationship with consumers now—and this goes well beyond the "purchase" state—and into an ongoing engagement to drive loyalty.

According to a Roper Public Affairs study, 80% of business decision makers prefer to get company information through articles rather than advertising. Sixty percent of buyers say that content helps them make better product decisions. And, when you couple that with another study that found that 90% of all consumer purchase decisions today start with a "search," the case for producing content becomes clear.

Dive deeper into this subject and meet the author, Robert Rose, at the upcoming 2011 SEMA Business Technology Symposium (BTS), powered by the SEMA Street Performance Council (SPC), Wednesday, July 27, at the Renaissance Hotel in Long Beach, California. The BTS will feature five supersessions covering everything from mobile marketing, online marketing essentials, emerging R&D technology and more. Register by July 23 and save $50.