Front-end covers are designed to securely fit the countours of the FIAT 500. Two-piece construction allows the hood to be opened without removing the cover.

From a locking gas cap to a body kit, FIAT will offer more than 150 accessories through Mopar for its all-new ’12 Fiat 500. “The FIAT 500 is one of the most accessorized vehicles in Europe,” said Pietro Gorlier, president and CEO of Mopar. “We expect that trend to continue here in North America and will offer more than 150 accessories for those looking to personalize their ride.”

Mopar’s top 15 accessories for the all-new ’12 FIAT 500 include:

• Custom key covers
• Roof and hood graphics
• Body-side stripe graphics
• Body-side molding inserts
• Removable roof rack
• Bike carriers
• UCONNECT web
• Seat covers
• Slush mats
• Chrome shift knob
• Chrome fuel door
• Door-sill guards
• Chrome hood spear
• Front-end cover
• Molded splash guards

Mopar also has introduced numerous industry-first features, including:

• Camper trailers
• Vehicle-information smartphone apps
• Electronic owner manuals
• Electronic Vehicle Tracking System (EVTS)
• ’11 Challenger Drag Pak
• Wi-Fi
• Brand-specific customer-care telephone lines
• WiTECH

SEMA News—August 2011

Keeping Pace With Legislative Trends

Fuel-Efficiency Mandates

Congress established the first fuel-economy standards for light-duty vehicles in 1975 in an attempt to increase the efficiency of vehicles manufactured in the United States in the wake of the Arab oil embargo. Corporate Average Fuel Economy (CAFE) standards provide targets that vehicle manufacturers must attain across their production fleet.

These standards have trended upward since their inception, and there is no reason to believe that they will regress in the future. A proposal to extend the CAFE program to include heavier vehicles is currently in the works, and new CAFE standards for light-duty vehicles—model years ’17–’25—are also being considered.

Regulators are considering a 60-mpg standard for automakers to meet by the year 2025. It is anticipated that hybrids and electric vehicles will be burdened with carrying their less-efficient cousins, but demand for electrics is not currently high enough to offset the rest of the vehicle population, prompting engineers to consider new techniques for increasing mileage. Increased use of carbon fiber, turbochargers, advanced aerodynamics, weight-distribution techniques and tighter tuning could all increase fuel economy and bring a fleet into compliance.

Change to All OBD-Based Emissions Inspections

Onboard diagnostic (OBD) inspections of motor-vehicle emissions systems have become the norm for vehicles manufactured in 1996 and later. Six states operate OBD-II inspections only, exempting vehicles manufactured prior to ’96 altogether. California has recently enacted legislation requiring all vehicles manufactured after model-year ’00 to be tested using OBD-II. Included in the provisions of the new law is an exemption from OBD testing for street rods and customs, which would be directed to BAR-certified referee stations. The switch to all OBD-II testing for model-year ’00 and newer vehicles is slated to take place on January 1, 2013.

Despite differences in programs, all states operating emissions-inspection programs utilize OBD-II testing, which can present problems for enthusiasts. While minor errors made while performing modifications may not present a problem for a vehicle’s performance or the performance of its emissions controls, they can interrupt the communication between the vehicle’s ECU and the inspection station’s testing equipment. Recognizing that computer error codes do not always equal pollution, some states have introduced legislation to ensure that clean vehicles can be registered in the face of technological roadblocks. For instance, North Carolina’s legislature introduced a bill that would have prevented an inspection station from failing a vehicle based on an illuminated engine light if there were no underlying emissions or safety issues. Idaho passed a bill to reinstate a vehicle’s registration when it is revoked due to failure of an OBD inspection if the vehicle is later found to be in compliance with emissions standards.

Classic Cars as Revenue Sources

	Courtesy Shutterstock.com

A rumored proposal that Congress was planning a tax hike on collectibles spread like wildfire over the Internet this year but, ultimately, turned out to be a hoax. However, with state coffers depleted, the government in Washington, D.C. is not the one you have to worry about. Cash-strapped states are searching for new revenue sources, and classic cars have become moving targets. State governments are increasingly looking at collector and antique cars as a source to feed their bloated budget deficits. Many revenue-seeking proposals would burden classic-car owners unfairly without offering anything in return, while others seek to collect extra funds in exchange for additional perks for owners.

States attempting to place the burden on hobbyists by increasing the cost for antique registration have so far been thwarted by the SEMA Action Network. In response, some states are seeking new ways to collect revenue by providing the community with more options for the registration and use of unique vehicles. Utah recently expanded its definition of “vintage vehicle” by 10 model years, with newly included vehicles being charged a $45 annual fee for the privilege of registering under the classification. Illinois is also working to enact legislation that would provide the state with additional income from antique-vehicle owners wishing to register under a new expanded-use antique classification that would allow these vehicles to be driven without restrictions during the warmer months of the year.

Street Rod and CustomVehicle Titles

Registration and titling designations are created by the states and can vary depending on how the state chooses to identify particular vehicles. Most states attempt to follow national trends when creating or altering their classifications. By attempting uniformity, fewer issues arise when moving a vehicle from one state to the next. Unfortunately for builders, no appropriate designations were in place for specialty cars and trucks, leaving them subject to being titled inaccurately.

In 2002, SEMA established a model bill to address this problem. The model bill creates the title brands of “street rod” (modified ’48 or older model-year vehicles) and “custom” (modified post-’48 model-year vehicles that are at least 25 years old). Kit cars and replicas are titled as the model year they resemble.

The bill has been enacted in one form or another in 22 states to date—no small feat. Because of SEMA’s efforts, you will find classifications created especially for rodders. The SEMA-model bill also creates a registration framework that allows these vehicles to get on the road, specialty plates included.

Targeting Noise

Legislatures around the country are seeking to pass laws that limit the amount of noise vehicles may produce. The proposals address all types of vehicle noise, from audio to exhaust to racetrack. To remedy this problem, SEMA worked to bring about a new enforcement procedure in California through its exhaust-noise model bill.

The new law measures compliance with an objective noise standard using a fair and predictable test. Through this procedure, motorists who drive vehicles legally equipped with modified exhaust systems can confirm that they comply with California’s exhaust-noise standard. Based on the SEMA model, a similar standard was enacted in Maine in 2003 and Montana in 2007.

Charging for Road Use

	Courtesy Shutterstock.com

Government support for more fuel-efficient vehicles has contributed to a lessened demand for fuel. Less gas being used means that vehicle owners are paying less in fuel taxes, which are used in part to fund transportation infrastructure. Two main trends have emerged for increasing revenue to support the rising cost of transportation infrastructure: an increase in the fuel tax and a tax on road usage.

Most road-usage taxes—commonly referred to as vehicle miles traveled (VMT) taxes—come with trade-offs. While charging vehicle owners proportionately for their use of public highways may seem fair, measuring the number of miles traveled poses threats to privacy. Gathering VMT data could be accomplished through the use of an odometer-like device, a vehicle’s on-board computer or with GPS units in each vehicle capable of recording not only distance traveled, but time and location as well.

Opponents fear that the evolution of VMT taxes will include charges relating to driving patterns and vehicle type, limiting movement and choice, but the idea is gaining ground in several states. A pilot program was conducted in Oregon, and California adopted a resolution requesting that the U.S. Congress enact legislation to conduct a study regarding the feasibility of collecting transportation revenue based on a VMT fee. Public opposition to such a system has stymied the federal effort at this time.

	Chevrolet will add a diesel variant to the Cruze lineup in North America in calendar year 2013.

Chevrolet has confirmed it will add a diesel variant to the North American Cruze lineup in calendar year 2013. Diesel versions of the Cruze are currently being sold in Europe. Additional details on the Cruze diesel for North American markets will be released at a later date.

The diesel will bolster the already fuel-efficient Cruze lineup. Cruze Eco, with a standard six-speed manual transmission, offers an EPA-rated 42 mpg on the highway.

Cruze recorded a total of 24,896 sales in the United States in June, the fifth consecutive month sales have exceeded 20,000. The success of the Cruze has increased Chevrolet’s total share of the compact-car segment from 9.5% a year ago to 11.9% for the first five months of 2011, even as the segment size grew 19%.

	Nate Shelton of B&M Automotive Group begins his role as chairman-elect of the SEMA Board of Directors at the Association’s Board meeting in July.

Nate Shelton of B&M Automotive Group was elected chairman-elect of SEMA and will join five newly elected Board of Directors members to help lead the association in the 2011–2012 term. Shelton fills the position that was held for the past two years by Scooter Brothers of Comp Performance Group. Brothers begins serving as chairman at the association’s summer Board meeting in July. The newly elected Board volunteers include Tim Martin of K&N Engineering; Steve Wolcott of ProMedia LLC; Jim Chick of Bestop Inc.; J.R. Moore of Performance Warehouse; and Greg Adler of Transamerican Auto Parts.

OFFICERS

• Chairman: Scooter Brothers, Comp Performance Group
• Chairman-Elect: Nate Shelton, B&M Automotive Group
• Immediate Past Chairman: Rick Rollins, Rollins Performance Marketing/Consulting
• Secretary/Treasurer: Dan Gresham, Coutant Capital
• General Counsel: Russ Deane, Trainum, Snowdon & Deane

BOARD OF DIRECTORS

The 2011–2012 SEMA Board of Directors roster is as follows:

The newly elected members will be recognized at the SEMA Installation Banquet & Gala Fund-raiser to be held Friday, July 29, 2011, at the Renaissance Long Beach Hotel. Also during the event, outgoing Board members Laurel Dasher of Superchips, Zan Martin of Martin & Company Advertising, Tony Napoli of American Speed Centers, Doug Evans of Source Interlink Media and Ernie Silvers of Egge Machine Co. Inc. will be recognized and thanked for their substantial contributions to the industry. A special tribute will be held for the late Gray Baskerville in addition to Art Chrisman, Chris Economaki and John Towle as they are introduced as the 2011 SEMA Hall of Fame inductees. Details and tickets are available here.

Goodguys “Sunday Get-Together” Welcomes All American-Made Vehicles

	Through the Goodguys’ Sunday Get-Together promotion, late-model American-made or -powered musclecars and hot rods will share the spotlight with their classic, old-school counterparts.

The three upcoming Sunday Get-Together events will be held at the Goodguys 5th Peak Chicagoland Nationals (August 12–14) at Chicagoland Speedway; the Goodguys 10th Midwestern Nationals (September 2–4) at Kansas Speedway; and the 18th Southeastern Nationals (October 28–30) at Charlotte Motor Speedway.

Goodguys says that through the new format, and with some of the newer musclecars and hot rods available, car lovers will enjoy seeing classics parked next to their late-model brethren.

To register and for more information, visit www.good-guys.com or call Goodguys at 925/838-9876.

SEMA Launches New Show Website

	The new SEMAShow.com website helps exhibitors and attendees make the most of their SEMA Show experience.

Companies seeking to secure booth space can get the process started from the homepage by simply clicking on the “Buy a Booth” link. Attendees will also find it simple to register by accessing the “Attend Show” button, which makes it easier than ever to sign up.

Quick access to a virtual map of the Las Vegas Convention Center and an exhibitor list helps attendees easily find the company booths and locations they need to see, helping to boost their SEMA Show return on investment while simplifying pre-Show planning.

The site is now live, and there will be a continuous rollout of new features and updated content in the months leading up to the Show. Exhibitors and attendees looking to stay informed on all things Show-related are encouraged to visit www.SEMAShow.com today.

Nominations Open for the Prestigious 2011 SEMA Awards

Fast Facts

AC Propulsion CEO Tom Gage was selected as one of Automotive News’ Electrifying 100, a list of what the publication calls “the most influential people leading the global transformation of the automobile to an electrified fleet.” According to a press release, AC Propulsion is widely credited with playing a seminal role in the modern electric vehicle era. As CEO for the past 10 years, Gage led the company toward commercialization of the proprietary electric propulsion technologies it has developed since 1992. AC Propulsion, San Dimas, CA; 909/592-5399.

Ingersoll Rand was awarded TechShop magazine’s 2010 Top 5 Tools Award. On a monthly basis, readers of
TechShop reported on the top five tools used in their shops. Award winners were based on the number of times a company or its products were mentioned in the previous six issues of the magazine’s Top 5 Favorite Tools section by shop owners and technicians. Ingersoll Rand, Annandale, NJ; 908/238-7000.

For the fourth consecutive year, WyoTech-Laramie was named to the 2010 President’s Higher Education Community Service Honor Roll by the Corporation for National and Community Service. According to WyoTech, the honor roll recognizes higher-education institutions that reflect the values of exemplary community service and achieve meaningful outcomes in their communities. More than 1,000 students from the WyoTech-Laramie campus engaged in varied community-service efforts in 2010, including assistance during an unexpected flood in July, which put dozens of homes at risk in the West Laramie area. WyoTech-Blairsville, Blairsville, PA; 724/459-9500.

Centric Parts has acquired an additional 25,000 sq. ft. of floor space adjacent to the company’s existing facility in City of Industry, California. The facility handles customer service, shipping and receiving of finished goods. With the new space, the company now has more than 500,000 sq. ft. of combined floor space at its three locations.

Meyer Distributing Inc. added a new hub warehouse in Dallas/Ft. Worth, Texas. The company announced that the new warehouse will provide daily automotive accessories route delivery to the Dallas/Ft. Worth metroplex and will offer will-call pickup Monday–Friday. Meyer Distributing, Jasper, IN; 800/MEYERUSA.

Yokohama Tire Corp. (YTC) announced that Yasushi Tanaka is the company’s new president and CEO. Tanaka succeeded Takao Oishi, who had been at the helm of YTC since April 2008. Tanaka was with The Yokohama Rubber Co. Ltd. (YRC) in Tokyo, Japan, where he was the corporate officer in charge of the corporate planning department, secretariat and GD100 promotion department. Tanaka, who joined YRC in 1982, will now be based at YTC’s corporate headquarters in Fullerton, California. His promotion also includes being named president of Yokohama Corp. of America and president of Yokohama Corp. of North America. Tanaka remains a YRC corporate officer. The company also announced that it hired United Future to assist with an overall corporate strategy to enhance customer engagement and manage its brand digitally. With the goal of making communicating with Yokohama’s customers stronger, United Future will incorporate Yokohama strategies with implementation tactics and business analytics. Yokohama Tire Corp., Fullerton, CA; 714/870-3800.

Speedway Motors was named the 2011 Corporate Marketer of the Year by the Lincoln, Nebraska, chapter of the American Marketing Association (AMA). The company also received top honors for social marketing during the Lincoln AMA’s recent awards ceremony. The company was honored for its full spectrum of marketing efforts, including its website, print and direct-mail and online advertising for the street-rod and racing markets. Speedway Motors accepted the Lincoln AMA’s Prism Award for social marketing for its Facebook page, which has attracted more than 37,000 fans in just two years since 2009, putting it in the top 4% of all Facebook pages, according to the company. Speedway Motors, Lincoln, NE; 402/323-3200.

The NHRA Snap-On Funny Car featured a special paint scheme in an effort to build awareness for the Wounded Warrior Project—an organization dedicated to helping wounded veterans returning from Afghanistan and Iraq. The Wounded Warriors Snap-On Funny Car, driven by two-time NHRA champion Cruz Pedregon, raced at the Chicago NHRA Nationals, July 8–10, in Joliet, Illinois.

Line-X Protective Coatings presented Valley Line-X with its 2011 Excellence Award. Located in North Hollywood, California, Valley Line-X was selected for demonstrating dedication to the brand, a commitment to excellence and for accomplishments within the community, according to Line-X Protective Coatings. Line-X, Anaheim, CA; 714/850-1662.

Hopkins Manufacturing Corp. has partnered with Toronto, Canada-based private equity firm OnCap. According to a press release, Hopkins management and OnCap have invested in the company by purchasing shares from an affiliate of Friend and Skoler & Co. Inc.—a private equity investor in Saddle Brook, New Jersey, that has been an investor in Hopkins since 2004. The investment by OnCap was completed in connection with Hopkins recapitalization and new bank financing. Hopkins Manufacturing, Emporia, KS.

Duke Networks LLC, producers of the automotive television show “Motorz TV,” announced that AMP Research will be the title sponsor of the upcoming fifth season of the program. Hosted by Chris Duke, the show airs on the Pursuit Channel Wednesday nights at 10:00 p.m. (PDT) to 40 million homes nationwide, according to Duke Networks. Duke Networks, San Diego, CA; 858/935-7300.

AutoWare Technologies has added a new brake feature as part of its NextWheels Online Program featuring MGP Caliper Covers. Users can now preview MGP caliper covers in various colors as well as how different custom wheels and tires will look on their cars. Details are available at www.calipercovers.com. AutoWare Technologies, Panama City, FL; 877/230-9695. 

At its 2011 Supplier Summit, Carquest Auto Parts named East Penn Manufacturing as its 2010 Supplier of the Year. The annual award was renamed the Larry McCurdy Award in memory of Larry McCurdy, an industry leader and former board member of General Parts International Inc. McCurdy passed away in 2010. According to Carquest, the award recognizes a supplier’s contribution to its success through quality products and outstanding marketing support. Carquest Corp., Raleigh, NC; 919/573-2500.

Through a partnership with Orange County Choppers (OCC) and its founder Paul Teutul Sr., Wyotech students will help construct an OCC custom-built, WyoTech-branded motorcycle under the guidance of Teutul. In addition, WyoTech, the official technical school of OCC, has arranged for students to intern at the world-renowned bike-building facility in upstate New York. Students will be selected from all WyoTech campuses, including Daytona and Fremont, where motorcycle mechanic training is offered. The bike will be revealed in an episode of the TV program “American Chopper” that will air this fall on the Discovery Channel.

AST Suspension acquired all Moton Suspension Technology B.V. assets. AST Suspension and Moton Suspension Technology will continue to be produced as two separate brands using two different design philosophies. AST will keep Moton headquarters in Uden, Netherlands. Over the next few weeks, North American service and sales will move from Cumming, Georgia, to AST USA’s headquarters in Plano, Texas. Further information about the acquisition of Moton assets will be made available in the near future on the AST–USA website at www.ast-usa.com. AST Suspension, Plano, TX; 972/424-3700 .

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

• Go Rhino! Products, based in Brea, California, is hiring a customer service manager responsible for directing the efforts of the customer-service team. The successful candidate must have at least five years of customer-service management experience. Bilingual candidates are a plus.
• TransAmerican Auto Parts, located in Columbiana, Ohio, is hiring a NE territory sales manager to successfully manage all elements of the assigned territory and meet/exceed territory goals, increase customer relations, cold-call and prospect for new business and increase market penetration. This position requires a balance of in-office communication/customer maintenance and field travel. The ideal candidate must have at least five years of field sales experience in the automotive aftermarket.
• CJY Industrial Inc., based in Chino, California, is hiring an experienced sales professional who has experience in sand casting and machining products for turbochargers and related components. The successful candidate will generate new business and ensure growth of existing accounts.
• Spectre Performance, located in Ontario, California, is looking for a CAD design intern to assist with the design of Spectre panel air filters. Qualified candidates must have drawing skills and knowledge of Solid Words. Automotive knowledge a plus. Full-time and part-time work is available.
• Gale Banks Engineering, located in Azusa, California, is hiring an inside sales representative with telephone presentation and closing skills, the ability to develop rapport and use both relationship and consultative sales approaches, excellent follow-up ability and an understanding of Banks products. A background in the automotive or automotive aftermarket industry is a plus.

The SEMA Show features thousands of project vehicles each year that represent the ingenuity and creativity of the specialty-equipment market. SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list. The list is a simple way to connect exhibitors who want to get more eyes on their products at the Show with builders designing the vehicles that attract attention from thousands of buyers and members of the media.

Each week SEMA eNews will feature the latest additions to the list, and hundreds of builders will access the list to find the pieces they need to complete their builds. Product-placement opportunities such as this are so beneficial that exhibitors often offer products for free or at a greatly reduced rate. Note: The list is reserved for exhibitors of the 2011 SEMA Show.

To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to eNews@sema.org and put “Product List” in the e-mail subject line. To complete the process online, use this electronic form from the Exhibitor Manual.

Remember, builders will contact you directly, so make sure your contact information is accurate. New submissions will be included each week, when available.

For questions or additional information, contact Jason Catullo at jasonc@sema.org or 909/978-6713.

Here are the latest additions to the list:

Engine/Underhood Components

ANSA Automotive/Silverline (Booth #22321): High-performance exhaust systems for sport compacts, vintage exotics and imports and diesel light trucks. Contact: Hal Branstetter, 478/788-6653; 478/784-1694 (fax). Website: www.ANSAautomotive.com.  

DynoMax Performance Exhaust: Dyno-proven, power-enhancing exhaust systems and components and a complete line-up of mufflers for a full range of domestic and import passenger cars, light trucks, Jeeps and SUVs. If you’re looking for a DRONE-FREE muffler, contact DynoMax. Available for 2011 SEMA projects. Contact: Christine Bowser, 330/688-3515. Website: www.dynomax.com.

Thrush Exhaust: Thrush offers a wide range of header-back exhaust systems for musclecars, a complete array of stainless steel mufflers and several options of its Glasspack mufflers. Contact: Christine Bowser, 330/688-3515. Website: www.thrushexhaust.com.

Exterior Products/Accessories

ANSA Automotive/Silverline (Booth #22321): Exhaust tips in chrome, stainless, nickel coated or powder coated. Vintage styles for imports and musclecars. Contact: Hal Branstetter, 478/788-6653; 478/784-1694 (fax). Website: www.ANSAautomotive.com.  

Thule/UWS/TracRac (Booth #35029): Aluminum and steel truck toolboxes, aluminum truck and van racks. Contact: Adam Donahue, 203/881-4925; 203/888-4252 (fax). Website: www.thuleworktruck.com.

Suspension/Brakes

Rancho Suspension: Rancho is offering its entire line of performance suspension and off-road accessories, including suspension systems, shock absorbers and off-road protection. Available for 4WD and 2WD trucks, SUVs, and Jeep applications. Offer for 2011 SEMA projects. Contact: Christine Bowser, 330/688-3515. Website: www.gorancho.com.

Here are the previous submissions for the list:

Engine/Underhood Components

AEM Induction: Full line of high-performance air intake systems and air filters for sport compact, modern-day musclecars and trucks and SUVs, including gas and diesel applications. Contact: Lucio Tapia. Website: www.aemintakes.com.

AIRAID Filter Company (Booth #23729): AIRAID cold-air intakes; PowerAid throttle-body spacers; and premium filters, pre-filters. Contact: David Edelman, 602/652-9712; 602/652-9812 (fax). Website: www.airaid.com.

Air Flow Research Heads (Booth #21125): Composite intake manifolds, CNC aluminum cylinder heads. Contact: Chris Sperling, 661/705-8503; 661/257-4462 (fax). Website: www.airflowresearch.com.

Bully Dog Technologies (Booth #21346): Tuners, intakes, exhausts, turbos and digital gauges. Contact: Brittany Schwartz, 940/783-9914, ext. 1400; 208/226-2511 (fax); or Shawn Udy, 940/783-9914, ext.1145; 208/226-2511 (fax). Website: www.bullydog.com; www.bullydogbigrig.com.

Champion Brands (Booth #21131): Champion racing motor oils, Champion "Blue Flame" diesel performance motor oils, Champion "Classic & Muscle" Hi-Zinc motor oils, Champion "Performance" lubricants. Contact: Karl Dedolph, 660/890-6231; 660/885-2867 (fax). Website: www.championbrands.com.

Clean Seal Inc. (Booth #24674): Automotive hose. Contact: Bill Dorton, 800/366-3682, ext. 138; 574/299-8044 (fax). Website: www.cleanseal.com.

CORSA Performance Exhausts (Booth #23517): High-performance, cat-back and axle-back exhaust systems for today’s cars and trucks. Contact: Casey Milano. Website: www.corsaperformance.com.

Daystar Products International (Booth #23659): Motor and transmission mounts. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Thermal and acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Gibson Performance Exhaust: Exhaust systems and headers. Applications for trucks, SUVs, diesels, American musclecars, side-x-sides, motorhome, marine, sand car, and off-road. Contact: Robert Murgado, 951/372-1236 (fax). Website: www.gibsonexhaust.com.

Granatelli Motor Sports Inc.: 2010–2011 Camaro engine-performance components. Contact: Joey Granatelli, 805/486-6644, ext. 11. Website: http://www.granatellimotorsports.com.

JET Performance Products (Booth #23713): Engine-tuning products; mass air sensors. Contact: Dan Nicholas, 714/848-5515; 714/847-6290 (fax). Website: www.jetchip.com.

K&N Engineering Inc.: High-flow intake systems, OE replacement air filters high-performance oil filters for most vehicles and powersports applications. Contact: Lucio Tapia, 951/826-4000, ext. 4350. Website: www.knfilters.com.

Linear Logic LLC (Booth #11628): The ScanGauge2 ultra-compact, multi-function vehicle monitor. Digital gauges, trip computer, scan tool, performance monitor, 72-color, programmable backlight. ScanGaugeE also available for green and eco-friendly vehicles. Contact: Joey Snyder. Website: www.ScanGauge.com.

ODYSSEY Battery by EnerSys (Booth #24943): ODYSSEY batteries and Ultimizer chargers. Contact: April Tomalis; 800/538-3627, ext. 1729; 610/372-8613 (fax). Website: www.odysseybattery.com.OZMO Engineering (Booth #21756): Carbon fiber intake manifolds. Contact: Jamie Krogdahl, 408/898-4533; 987/654-3210 (fax). Website: www.ozmoengineering.com.

ProCharger (Booth #21354): Superchargers and intercooled supercharger systems. Contact: Cary Pangrac; 913/338-2886; 913-338-2879 (fax). Website: www.procharger.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—Loud Mouth, Loud Mouth II, and PowerFlo axle-back exhaust systems with 4-inch or square tips; Blackwing cold-air induction packages/system; RTM hood with functional heat extractor scoop. For the 2010-11 C6 Corvette—Loud Mouth, Loud Mouth II and PowerFlo axle-back exhaust systems with 3.5-inch or cast aluminum tips; Blackwing cold-air induction system. For the 2010-11 GM/GMC Truck/SUV—PowerFlo exhaust systems with 3.5-inch or trapezoid tips; Blackwing cold-air induction system. For the 2011–2012 Ford Mustang GT—Loud Mouth, Loud Mouth II, and PowerFlo exhaust systems with 4-inch tips. For the 2010–11 Dodge Challenger/Charger—Loud Mouth, Loud Mouth II, and PowerFlo exhaust systems; Blackwing cold-air induction system. Contact: Kevin Woodruff, 732/349-2109, ext. 125. Website: www.slponline.com.

Volant Performance (Booth #23020): Cool air intakes. Contact: Danny Moniz, 909/481-3888; 909/987-8051 (fax). Website: www.volant.com.

XS Power (Booth #23512): Racing and mobile audio starting batteries. Contact: Nathan Way, 888/497-7693, ext. 1211; 865/281-9844 (fax). Website: www.4xspower.com.

Exterior Products/Accessories

A.R.E.: Fiberglass tonneau covers and truck caps custom made to fit most popular trucks. A.R.E. caps and covers are painted to match using the OEM paint code for a high-quality appearance. Contact: Casey Milano. Website: www.4are.com.

ATS Design (Booth# 33105): Full line of stylish, high-quality running boards and fender flares for trucks, vans, SUVs and CUVs. Many no-drill applications available, 8 running board styles to choose from in several finishes. Made only in the USA at ATS-approved facilities. Contact: Rick Nauman; 866/213-2873, ext. 356. Website: www.atsdesign.com.

Baja Designs Inc. (Booth #22486): High-end lights. Contact: Regis Finn, 760/560-2252; 760/560-0383 (fax). Website: www.bajadesigns.com.

BASF Refinish: BASF FOOSE Colors, R-M Carizzma (Candy) paint, Glasurit and Limco finishes available. Products include primer, color and clear for selected vehicles. Contact: Brian Fox, 717/577-6449. Website: www.basfpaintnews.com, www.basfrefinish.com.

BEDSLIDE (Booth #32097): BEDSLIDES for trucks, vans and SUVs. BEDSLIDE is an easy way to load and unload a truck by turning a truck bed into a sliding drawer. Contact: Joel Ayres, 541/690-6357. Website: www.bedslide.com.

Blue Ox (Booth #36083): Blue Ox Allure Towbar, Blue Ox SwayPro weight distribution hitch, Blue Ox gooseneck hitch. Contact: Destiny Thomas; 402/385-3051; 402/385-3360. Website: www.blueox.com.

Bodyguard Truck Accessories (Booth #30185): Heavy-duty front and rear replacement bumpers (smooth steel or treadplate); heavy-duty pipe steps. Contact: Kelli Mallicote, 903/785-8939; 903/782-9890 (fax). Website: www.BodyguardBumpers.com.

Clean Seal Inc. (Booth #24674): Extruded rubber seal and gaskets. Contact: Bill Dorton, 800/366-3682, ext. 138; 574/299-8044 (fax). Website: www.cleanseal.com.

Crazyfish Graphics (Booth #12004): Custom striping, graphics and wraps. Contact: Joe Naponiello, 773/254-3500; 773/254-3655 (fax). Website: www.crazyfishgfx.com.

EGR Inc. (Booth #30065): Full line of exterior plastic accessories, including (but not limited to) no-drill fender flares, no-drill hood protectors, side-window visors and side steps. Contact: Robert Wityczak; 909/923-7075. Website: www.egrusa.com.

Go Rhino! Products (Booth #30013): Grille/brush guards with a patented built-in step; winch guards; heavy-duty Wrangler one-piece guards; OE Xtreme 4-, 5- and 6-inch oval running boards; universal steps; hitch steps; bed bars; bed rails; exhaust tips; garage, shop and RV organizers; and patented Dominator II & III sidesteps in modular and one-piece designs. Contact: Kathryn Gallagher, 888/427-4466. Website: www.gorhino.com.

HELLA Inc. (Booth #23113): LED worklamps, Halogen worklamps, HID/Xenon worklamps, HID/Xenon auxiliary lamps, Halogen auxiliary lamps, trumpet horns, air horns (dual and triple tone). Contact: Scott Kornhaus, 770/631-7557; 770/631-7574 (fax). Website: www.myhellalights.com.

Hi-Lift Jack Company (Booth #32005): Hi-Lift Jacks and accessories, Slide-N-Lock tie-down systems. Contact: Steve Dowden; 812/384-4441, ext. 16; 812/384-4592. Website: www.hi-lift.com.

Lazer Star Light Products (Booth #37075): HID and LED driving and off-road lights. Contact: Suzi; 805/226-8200; 805/226-8150 (fax). Website: www.lazerstar.net.

Mile Marker (Booth #33021): Recovery winches and recovery gears and locking hubs. Contact: Jackie Hawkins, 954/782-0604; 954/782-0769 (fax). Website: www.MileMarker.com.

Monster Hooks Inc. (Booth #33189): Manufacturer of the only forged Chromoly Hooks. Monster Hooks Hexaust. Ultimate Drop Hitch. Contact: Marco Najarro, 408/313-0716; 408-624-1440 (fax). Website: www.monsterhooksinc.com.

N-FAB Inc. (Booth #37083): N-FAB Nerf-Steps, RSP bumpers, pre-runners, light bars, and other tubular steel off-road products. Contact: Doug Parks, 281/880-6322; 281/880-6325 (fax). Website: www.n-fab.com.

ORACLE Lighting Technologies (Booth #11443): ORACLE SMD headlight halo kits (all colors available). Contact: Jonathan or Justin; 800/407-5776; 800/407-2631. Website: www.ORACLElights.com.

Paramount Restyling (Booth #12753): Billet grilles, SS mesh grilles, Evolution mesh grilles. Carbon fiber grilles, carbon fiber door-handle covers. Contact: Kevin Doyle, 909/781-6492, ext. 307; 909/781-6496 (fax). Website: www.paramountrestyling.com.

Ranch Hand: Heavy-duty front bumper replacements, grille guards, headache racks and steps. Contact: Derrick Ratliff. Website: www.ranchhand.com.

Retro USA (Booth #13061): Retro-styled bumpers, trim and moldings for 2005–2009 Mustangs, 2010–2011 Camaros and 2008–2011 Challengers. Available in chrome, black chrome and carbon fiber finishes. Contact: Gary Green; 952/641-2334; 952/435-9891. Website: www.retrousa.net.

Retrax Truck Bed Covers (Booth #35115): Retractable pickup bed covers that glide easily on sealed ball bearings. The covers are key lockable in any position, have a patented low-profile design that incorporates a front cover that is flush with the rolling tonneau cover providing a seal that helps keep the truck bed dry. Contact: Andy Nephew, 701/746-5596. Website: www.retrax.com.

Rhino Linings Corp. (Booth #31055): Spray-in bedliner. Contact: Jenny Clifford; 858/410-6020; 858/450-5078 (fax).

Rhino-Rack USA (Booth #36136): Roof racks and accessories (sport and contractor); cargo carriers/boxes. Contact: Josh Lubitz, 303/706-9700; 303/706-9701 (fax). Website: www.rhinorack.com.

Roadwire Leather Interiors – Signature Sunroofs (Booth #12417): OEM-styled sunroofs. Contact: Tracy, 877/ROADWIRE; 323/888-6077 (fax). Website: www.roadwire.com.

Roll-N-Lock Corp. (Booth #34079): The most compact retractable truck bed cover system available, complete with integrated tailgate lock and an optional cargo manager bed divider. Contact: Dan Beaulaurier, 253/970-2213; 253/799-8502 (fax). Website: www.rollnlock.com.

Shining Monkey Corp. (Booth #13051): Car detailing products. Contact: Robert Dipede, 888/265-8615, ext. 3; 866/353-2500. Website: www.shiningmonkeycorp.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—Close-out panel insert; high-lip rear spoiler; SS or RS badges with grille inserts. For the 2010-11 C6 Corvette— RTM ZR1 style hood with polycarbonate window; RTM ZR1 style supercharger hoods with polycarbonate window or solid surface; RTM ZR1 style front splitter, fenders with inserts and rocker extensions; rear lip spoiler. For the 2010-11 GM/GMC Truck/SUV—Hood scoop; front fascia/bumper overlay panel. For the 2011–2012 Ford Mustang GT—Quarter window louvers; rear black-out taillight panel. Contact: Kevin Woodruff, 732/349-2109, ext. 125. Website: www.slponline.com.

Surco Products Inc. (Booth #32001): Roof racks, bike racks, wheel chocks, van ladders, RV accessories and custom projects. Contact: Osnat Surkin, 310/323-2520; 310/323-7916 (fax). Website: www.surcoinc.com.

T-Rex Grilles (Booth #35111): Multiple grille designs for most cars, trucks and SUVs, as well as numerous trim accessories. Grille styles include: traditional billet, stainless steel mesh X-Metal studded mesh grilles. All grilles and accessories are available in a polished or black finish and are in stock and ready to ship. Contact: Victor Casillas; 951/270-5388; 951/270-5391 (fax). Website: www.trexbillet.com.

TruXedo (Booth #31033): Complete line of TruXedo soft roll-up tonneau covers and truck accessories. Contact: Rachel Fernandez, 877/878-9336, ext. 287. Website: www.truxedo.com.

Undercover Inc. (Booth #31033): Undercover SE smooth, paintable ABS bed cover. The UnderCover SE Smooth is a hard, locking, lightwieght, easy-to-remove truck-bed cover. Made from ABS composite, the cover has a smooth finish that can be custom painted to match the truck. Style lines and a subtle spoiler add to the look of the cover and fit great on mildly or fully custom trucks. Contact: Jason Hutchens, 866/900-8800; 417/753-7999 (fax). Website: www.undercoversesmooth.com.

Warrior Products (Booth #34091): Jeep exterior accessories, including tube doors, roof racks, fender flares, body armor, etc. Contact: Jason Roy. Website: www.warriorproducts.com.

Westin Wade Automotive (Booth #34028, 34029, 34032): Manufacturer of quality truck, car and SUV accessories, including front end, side step, body trim and off-road products. Winches and winch accessories. Contact: Gaby Cortes, 626/960-6762, ext. 451; 626/960-2055. Website: www.westinautomotive.com.

Interior Products/Accessories

CargoGlide (Booth #31153): Cargo slides for trucks, vans and SUVs. CargoGlide offers several models to suit individual and company needs from 600 lb. to 2,500 lb. capacities. Easy to install. Contact: David McInturf; 239/340-9605.

Daystar Products International (Booth #23659): Exact-fit storage panels and switch panels. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Got2bWireless: Ultimate hands-free solution for vehicle—hands-free calling, texting, e-mail, Facebook, Twitter and more by using your voice. Contact: Lydia E. Draper, 877/404-6822; 800/790-1248 (fax). Website www.got2bwireless.com.

Grant Products International: Steering wheels, shift knobs and more. Contact: Wes Fisher. Website: www.grantproducts.com.

HELLA Inc. (Booth #23113): LED interior lighting. Contact: Scott Kornhaus, 770/631-7557; 770/631-7574 (fax). Website: www.myhellalights.com.

LeBaron Bonney Co./EZ Boy Interiors (Booth #23083): Reproduction and custom interior kits, including seat and panel upholstery. Contact: Scott Holbrook. Website: www.lebaronbonney.com; www.ezboyinteriors.com.

QuietRIDE Solutions (Booth #24386): AcoustiShield thermal acoustic auto insulation. Contact: Timothy Cox; 209/942-4777; 209/942-4476 (fax). Website: www.quietride.com.

Roadwire Leather Interiors – Signature Sunroofs (Booth #12417): Custom leather interiors. Contact: Tracy, 877-ROADWIRE; 323/888-6077 (fax). Website: www.roadwire.com.

Scosche Industries (Booth #11327): Dash kits, wiring harnesses, antenna adapters, interfaces, speakers, subs, amps, sound dampening material, Bluetooth integration, iPod integration. Contact: Rick Ross, 805/486-4450, ext. 510; 800/350-0687 (fax). Website: www.scosche.com.

Shining Monkey Corp. (Booth #13051): Fabric protection spray. Contact: Robert Dipede, 888/265-8615, ext. 3; 866/353-2500. Website: www.shiningmonkeycorp.com.

Speed Dawg Shift Knobs (Booth #20564): Shift knobs. Contact: Chris Figdore, 717/741-2665; 717/741-2665 (fax). Website: www.speeddawg.com.

VDO Instrumentation & Accessories (Booth #22678): Gauges, accessories, sensors, and senders. Contact: AnnaMaria Blose; 610/289-0488, ext. 4002; 610/289-1766 (fax). Website: www.vdo.com/usa.

Westin Wade Automotive (Booth #34028, 34029, 34032): Manufacturer of a complete line of high-impact ABS acrylic products, including wind deflectors, bug shields, head light and taillight covers and cab guards. Sure-Fit floor and cargo mats. Contact: Gaby Cortes, 626/960-6762, ext. 451; 626/960-2055. Website: www.westinautomotive.com.

XS Power (Booth #23512): Secondary mobile audio batteries. Contact: Nathan Way, 888/497-7693, ext. 1211; 865/281-9844 (fax). Website: www.4xspower.com.

Suspension/Brakes

BC Racing Wheels and Suspension (Booth #24955): Adjustable coilover kits and racing suspension. Contact: Chelsea DeNofa, 321/206-6381; 321/206-6381 (fax). Website: www.bcracingwheels.com.

BDS Suspension (Booth #30170): American-made suspension lifts and shocks for trucks, SUVs and Jeeps. Contact: Carter Reed; 517/279-2384, ext. 250; 517/278-2316. Website: www.bds-suspension.com.

BMF Wheels (Booth #38028): Leveling kits for the new body style Toyota Tundra’s (2007-‘11); Jeep JK (2007-’11); GM 1500 P/U (2007-’11); Ford F-250 and F-350 P/U (2005-‘11); Ford F-150 P/U (2004-’11); and Dodge Ram 2500 and 3500 (1994-’11). Contact: Ryan Husted, 888/313-2580. Website: www.BMFwheels.com.

Daystar Products International (Booth #23659): U.S.-made lift and leveling kits for trucks and SUVs; Scorpion shock absorbers; and performance bushing kits for cars and trucks. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

Energy Suspension (Booth #22967): Polyurethane suspension and drivetrain components. Contact: Mike Papazian, 949/361-3935; 949/361-3940 (fax). Website: www.energysuspension.com.

FOX Racing Shox (Booth #34159): High-performance shock absorbers and racing suspension products for trucks, SUVs, Jeeps, UTVs and off-road vehicles. Contact: Brian Godfrey, 831/768-4523. Website: www.foxracingshox.com.

Granatelli Motor Sports Inc.: 2005–2011 Mustang suspension components and 2010–2011 Camaro suspension components. Contact: Joey Granatelli, 805/486-6644, ext. 11. Website: www.granatellimotorsports.com.

Hellwig Products (Booth #22521): Load and sway suspension for trucks, SUVs and vintage and modern musclecars. Contact: Melanie White; 559/734-7451. Website: www.hellwigproducts.com.

MGP Caliper Covers: MGP caliper covers. Custom paint and engraving options available. Contact: Ben Wong, 877/995-0003; 619/330-4609. Website: www.calipercovers.com.

Tuff Country EZ-Ride Suspension (Booth #30104): Suspension leveling and lift kits. Contact: Scott Sweeney or Troy Davis, 801/280-2777; 801/280-2896 (fax). Website: www.tuffcountry.com.

Wheels & Tires

American Force Wheels: Forged aluminum, custom-built wheels for dually and SRW trucks. Contact: deyan@americanforcewheels.com. Website: www.americanforcewheels.com.

BC Racing Wheels and Suspension (Booth #24955): Two-piece forged wheels custom made to your spec. Contact: Chelsea DeNofa, 321/206-6381; 321/206-6381 (fax). Website: www.bcracingwheels.com.

BMF Wheels (Booth #38028): BMF Wheels line of wheels for the off-road and lifted-truck enthusiast. All BMF Wheels are manufactured using a proprietary, patent-pending, multi-axis CNC machining process. Contact: Blake Ramthun, 888/313-2580. Website: www.BMFwheels.com.

PDK Wheels & Auto Accessories (Booth #46079): Mamba offroad alloys, Von Max luxury alloys and Greed wheels. Contact: Amber, 219/947-1735; 219/945-1975 (fax). Websites: www.mambawheels.com, www.vonmaxwheels.com, www.greedwheels.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—20-inch five-spoke aluminum alloy wheels. Contact: Kevin Woodruff, 732/349-2109, ext. 125. Website: www.slponline.com.

Vossen Wheels (Booth #47099): Wheels. Contact: Jav; 305/463-7778; 305/256-1007 (fax). Website: www.vossenwheels.com.

Voxx Wheel (B/G rodworks & GFX wheels - Booth #44275): Wheels: hot rod; Euro; off-road; ATV. Contact: Barry Horlick, 310/783-1613; 310/783-1623 (fax). Website: www.voxxwheel.com.

Other Products/Services

JET Performance Products (Booth #23713): Programmers. Contact: Dan Nicholas, 714/848-5515; 714/847-6290 (fax). Website: www.jetchip.com.

KBS Coatings (Booth #11053): Rust preventive coatings for chassis, floorpans, engine paints, manifold paints, clearcoat and more. Contact: Jim Krolak, 219/263-0073; 219/531-7797 (fax). Website: www.kbs-coatings.com.

QuietRIDE Solutions (Booth #24386): Firewall insulators and truck headliners. Contact: Timothy Cox; 209/942-4777; 209/942-4476 (fax). Website: www.quietride.com.

Scosche Industries (Booth #11327): iPhone, iPod and iPad accessories. Contact: Rick Ross, 805/486-4450, ext. 510; 800/350-0687 (fax). Website: www.scosche.com.

Shining Monkey Corp. (Booth #13051): Tire dressing. Contact: Robert Dipede, 888/265-8615, ext. 3; 866/353-2500. Website: www.shiningmonkeycorp.com.

Westin Wade Automotive (Booth #34028, 34029, 34032): Sure-Fit floor and cargo mats. Contact: Gaby Cortes, 626/960-6762, ext. 451; 626/960-2055. Website: www.westinautomotive.com.

XS Power (Booth #23512): Battery chargers and battery hold downs. Contact: Nathan Way, 888/497-7693, ext. 1211; 865/281-9844 (fax). Website: www.4xspower.com.

Back to Top of Previous Submissions

Back to Top of Page

The SEMA Show features thousands of project vehicles each year that represent the ingenuity and creativity of the specialty-equipment market. SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list. The list is a simple way to connect exhibitors who want to get more eyes on their products at the Show with builders designing the vehicles that attract attention from thousands of buyers and members of the media.

Each week SEMA eNews will feature the latest additions to the list, and hundreds of builders will access the list to find the pieces they need to complete their builds. Product-placement opportunities such as this are so beneficial that exhibitors often offer products for free or at a greatly reduced rate. Note: The list is reserved for exhibitors of the 2011 SEMA Show.

To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to eNews@sema.org and put “Product List” in the e-mail subject line. To complete the process online, use this electronic form from the Exhibitor Manual.

Remember, builders will contact you directly, so make sure your contact information is accurate. New submissions will be included each week, when available.

For questions or additional information, contact Jason Catullo at jasonc@sema.org or 909/978-6713.

Here are the latest additions to the list:

Engine/Underhood Components

ANSA Automotive/Silverline (Booth #22321): High-performance exhaust systems for sport compacts, vintage exotics and imports and diesel light trucks. Contact: Hal Branstetter, 478/788-6653; 478/784-1694 (fax). Website: www.ANSAautomotive.com.  

DynoMax Performance Exhaust: Dyno-proven, power-enhancing exhaust systems and components and a complete line-up of mufflers for a full range of domestic and import passenger cars, light trucks, Jeeps and SUVs. If you’re looking for a DRONE-FREE muffler, contact DynoMax. Available for 2011 SEMA projects. Contact: Christine Bowser, 330/688-3515. Website: www.dynomax.com.

Thrush Exhaust: Thrush offers a wide range of header-back exhaust systems for musclecars, a complete array of stainless steel mufflers and several options of its Glasspack mufflers. Contact: Christine Bowser, 330/688-3515. Website: www.thrushexhaust.com.

Exterior Products/Accessories

ANSA Automotive/Silverline (Booth #22321): Exhaust tips in chrome, stainless, nickel coated or powder coated. Vintage styles for imports and musclecars. Contact: Hal Branstetter, 478/788-6653; 478/784-1694 (fax). Website: www.ANSAautomotive.com.  

Thule/UWS/TracRac (Booth #35029): Aluminum and steel truck toolboxes, aluminum truck and van racks. Contact: Adam Donahue, 203/881-4925; 203/888-4252 (fax). Website: www.thuleworktruck.com.

Suspension/Brakes

Rancho Suspension: Rancho is offering its entire line of performance suspension and off-road accessories, including suspension systems, shock absorbers and off-road protection. Available for 4WD and 2WD trucks, SUVs, and Jeep applications. Offer for 2011 SEMA projects. Contact: Christine Bowser, 330/688-3515. Website: www.gorancho.com.

Here are the previous submissions for the list:

Engine/Underhood Components

AEM Induction: Full line of high-performance air intake systems and air filters for sport compact, modern-day musclecars and trucks and SUVs, including gas and diesel applications. Contact: Lucio Tapia. Website: www.aemintakes.com.

AIRAID Filter Company (Booth #23729): AIRAID cold-air intakes; PowerAid throttle-body spacers; and premium filters, pre-filters. Contact: David Edelman, 602/652-9712; 602/652-9812 (fax). Website: www.airaid.com.

Air Flow Research Heads (Booth #21125): Composite intake manifolds, CNC aluminum cylinder heads. Contact: Chris Sperling, 661/705-8503; 661/257-4462 (fax). Website: www.airflowresearch.com.

Bully Dog Technologies (Booth #21346): Tuners, intakes, exhausts, turbos and digital gauges. Contact: Brittany Schwartz, 940/783-9914, ext. 1400; 208/226-2511 (fax); or Shawn Udy, 940/783-9914, ext.1145; 208/226-2511 (fax). Website: www.bullydog.com; www.bullydogbigrig.com.

Champion Brands (Booth #21131): Champion racing motor oils, Champion "Blue Flame" diesel performance motor oils, Champion "Classic & Muscle" Hi-Zinc motor oils, Champion "Performance" lubricants. Contact: Karl Dedolph, 660/890-6231; 660/885-2867 (fax). Website: www.championbrands.com.

Clean Seal Inc. (Booth #24674): Automotive hose. Contact: Bill Dorton, 800/366-3682, ext. 138; 574/299-8044 (fax). Website: www.cleanseal.com.

CORSA Performance Exhausts (Booth #23517): High-performance, cat-back and axle-back exhaust systems for today’s cars and trucks. Contact: Casey Milano. Website: www.corsaperformance.com.

Daystar Products International (Booth #23659): Motor and transmission mounts. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Thermal and acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Gibson Performance Exhaust: Exhaust systems and headers. Applications for trucks, SUVs, diesels, American musclecars, side-x-sides, motorhome, marine, sand car, and off-road. Contact: Robert Murgado, 951/372-1236 (fax). Website: www.gibsonexhaust.com.

Granatelli Motor Sports Inc.: 2010–2011 Camaro engine-performance components. Contact: Joey Granatelli, 805/486-6644, ext. 11. Website: http://www.granatellimotorsports.com.

JET Performance Products (Booth #23713): Engine-tuning products; mass air sensors. Contact: Dan Nicholas, 714/848-5515; 714/847-6290 (fax). Website: www.jetchip.com.

K&N Engineering Inc.: High-flow intake systems, OE replacement air filters high-performance oil filters for most vehicles and powersports applications. Contact: Lucio Tapia, 951/826-4000, ext. 4350. Website: www.knfilters.com.

Linear Logic LLC (Booth #11628): The ScanGauge2 ultra-compact, multi-function vehicle monitor. Digital gauges, trip computer, scan tool, performance monitor, 72-color, programmable backlight. ScanGaugeE also available for green and eco-friendly vehicles. Contact: Joey Snyder. Website: www.ScanGauge.com.

ODYSSEY Battery by EnerSys (Booth #24943): ODYSSEY batteries and Ultimizer chargers. Contact: April Tomalis; 800/538-3627, ext. 1729; 610/372-8613 (fax). Website: www.odysseybattery.com.OZMO Engineering (Booth #21756): Carbon fiber intake manifolds. Contact: Jamie Krogdahl, 408/898-4533; 987/654-3210 (fax). Website: www.ozmoengineering.com.

ProCharger (Booth #21354): Superchargers and intercooled supercharger systems. Contact: Cary Pangrac; 913/338-2886; 913-338-2879 (fax). Website: www.procharger.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—Loud Mouth, Loud Mouth II, and PowerFlo axle-back exhaust systems with 4-inch or square tips; Blackwing cold-air induction packages/system; RTM hood with functional heat extractor scoop. For the 2010-11 C6 Corvette—Loud Mouth, Loud Mouth II and PowerFlo axle-back exhaust systems with 3.5-inch or cast aluminum tips; Blackwing cold-air induction system. For the 2010-11 GM/GMC Truck/SUV—PowerFlo exhaust systems with 3.5-inch or trapezoid tips; Blackwing cold-air induction system. For the 2011–2012 Ford Mustang GT—Loud Mouth, Loud Mouth II, and PowerFlo exhaust systems with 4-inch tips. For the 2010–11 Dodge Challenger/Charger—Loud Mouth, Loud Mouth II, and PowerFlo exhaust systems; Blackwing cold-air induction system. Contact: Kevin Woodruff, 732/349-2109, ext. 125. Website: www.slponline.com.

Volant Performance (Booth #23020): Cool air intakes. Contact: Danny Moniz, 909/481-3888; 909/987-8051 (fax). Website: www.volant.com.

XS Power (Booth #23512): Racing and mobile audio starting batteries. Contact: Nathan Way, 888/497-7693, ext. 1211; 865/281-9844 (fax). Website: www.4xspower.com.

Exterior Products/Accessories

A.R.E.: Fiberglass tonneau covers and truck caps custom made to fit most popular trucks. A.R.E. caps and covers are painted to match using the OEM paint code for a high-quality appearance. Contact: Casey Milano. Website: www.4are.com.

ATS Design (Booth# 33105): Full line of stylish, high-quality running boards and fender flares for trucks, vans, SUVs and CUVs. Many no-drill applications available, 8 running board styles to choose from in several finishes. Made only in the USA at ATS-approved facilities. Contact: Rick Nauman; 866/213-2873, ext. 356. Website: www.atsdesign.com.

Baja Designs Inc. (Booth #22486): High-end lights. Contact: Regis Finn, 760/560-2252; 760/560-0383 (fax). Website: www.bajadesigns.com.

BASF Refinish: BASF FOOSE Colors, R-M Carizzma (Candy) paint, Glasurit and Limco finishes available. Products include primer, color and clear for selected vehicles. Contact: Brian Fox, 717/577-6449. Website: www.basfpaintnews.com, www.basfrefinish.com.

BEDSLIDE (Booth #32097): BEDSLIDES for trucks, vans and SUVs. BEDSLIDE is an easy way to load and unload a truck by turning a truck bed into a sliding drawer. Contact: Joel Ayres, 541/690-6357. Website: www.bedslide.com.

Blue Ox (Booth #36083): Blue Ox Allure Towbar, Blue Ox SwayPro weight distribution hitch, Blue Ox gooseneck hitch. Contact: Destiny Thomas; 402/385-3051; 402/385-3360. Website: www.blueox.com.

Bodyguard Truck Accessories (Booth #30185): Heavy-duty front and rear replacement bumpers (smooth steel or treadplate); heavy-duty pipe steps. Contact: Kelli Mallicote, 903/785-8939; 903/782-9890 (fax). Website: www.BodyguardBumpers.com.

Clean Seal Inc. (Booth #24674): Extruded rubber seal and gaskets. Contact: Bill Dorton, 800/366-3682, ext. 138; 574/299-8044 (fax). Website: www.cleanseal.com.

Crazyfish Graphics (Booth #12004): Custom striping, graphics and wraps. Contact: Joe Naponiello, 773/254-3500; 773/254-3655 (fax). Website: www.crazyfishgfx.com.

EGR Inc. (Booth #30065): Full line of exterior plastic accessories, including (but not limited to) no-drill fender flares, no-drill hood protectors, side-window visors and side steps. Contact: Robert Wityczak; 909/923-7075. Website: www.egrusa.com.

Go Rhino! Products (Booth #30013): Grille/brush guards with a patented built-in step; winch guards; heavy-duty Wrangler one-piece guards; OE Xtreme 4-, 5- and 6-inch oval running boards; universal steps; hitch steps; bed bars; bed rails; exhaust tips; garage, shop and RV organizers; and patented Dominator II & III sidesteps in modular and one-piece designs. Contact: Kathryn Gallagher, 888/427-4466. Website: www.gorhino.com.

HELLA Inc. (Booth #23113): LED worklamps, Halogen worklamps, HID/Xenon worklamps, HID/Xenon auxiliary lamps, Halogen auxiliary lamps, trumpet horns, air horns (dual and triple tone). Contact: Scott Kornhaus, 770/631-7557; 770/631-7574 (fax). Website: www.myhellalights.com.

Hi-Lift Jack Company (Booth #32005): Hi-Lift Jacks and accessories, Slide-N-Lock tie-down systems. Contact: Steve Dowden; 812/384-4441, ext. 16; 812/384-4592. Website: www.hi-lift.com.

Lazer Star Light Products (Booth #37075): HID and LED driving and off-road lights. Contact: Suzi; 805/226-8200; 805/226-8150 (fax). Website: www.lazerstar.net.

Mile Marker (Booth #33021): Recovery winches and recovery gears and locking hubs. Contact: Jackie Hawkins, 954/782-0604; 954/782-0769 (fax). Website: www.MileMarker.com.

Monster Hooks Inc. (Booth #33189): Manufacturer of the only forged Chromoly Hooks. Monster Hooks Hexaust. Ultimate Drop Hitch. Contact: Marco Najarro, 408/313-0716; 408-624-1440 (fax). Website: www.monsterhooksinc.com.

N-FAB Inc. (Booth #37083): N-FAB Nerf-Steps, RSP bumpers, pre-runners, light bars, and other tubular steel off-road products. Contact: Doug Parks, 281/880-6322; 281/880-6325 (fax). Website: www.n-fab.com.

ORACLE Lighting Technologies (Booth #11443): ORACLE SMD headlight halo kits (all colors available). Contact: Jonathan or Justin; 800/407-5776; 800/407-2631. Website: www.ORACLElights.com.

Paramount Restyling (Booth #12753): Billet grilles, SS mesh grilles, Evolution mesh grilles. Carbon fiber grilles, carbon fiber door-handle covers. Contact: Kevin Doyle, 909/781-6492, ext. 307; 909/781-6496 (fax). Website: www.paramountrestyling.com.

Ranch Hand: Heavy-duty front bumper replacements, grille guards, headache racks and steps. Contact: Derrick Ratliff. Website: www.ranchhand.com.

Retro USA (Booth #13061): Retro-styled bumpers, trim and moldings for 2005–2009 Mustangs, 2010–2011 Camaros and 2008–2011 Challengers. Available in chrome, black chrome and carbon fiber finishes. Contact: Gary Green; 952/641-2334; 952/435-9891. Website: www.retrousa.net.

Retrax Truck Bed Covers (Booth #35115): Retractable pickup bed covers that glide easily on sealed ball bearings. The covers are key lockable in any position, have a patented low-profile design that incorporates a front cover that is flush with the rolling tonneau cover providing a seal that helps keep the truck bed dry. Contact: Andy Nephew, 701/746-5596. Website: www.retrax.com.

Rhino Linings Corp. (Booth #31055): Spray-in bedliner. Contact: Jenny Clifford; 858/410-6020; 858/450-5078 (fax).

Rhino-Rack USA (Booth #36136): Roof racks and accessories (sport and contractor); cargo carriers/boxes. Contact: Josh Lubitz, 303/706-9700; 303/706-9701 (fax). Website: www.rhinorack.com.

Roadwire Leather Interiors – Signature Sunroofs (Booth #12417): OEM-styled sunroofs. Contact: Tracy, 877/ROADWIRE; 323/888-6077 (fax). Website: www.roadwire.com.

Roll-N-Lock Corp. (Booth #34079): The most compact retractable truck bed cover system available, complete with integrated tailgate lock and an optional cargo manager bed divider. Contact: Dan Beaulaurier, 253/970-2213; 253/799-8502 (fax). Website: www.rollnlock.com.

Shining Monkey Corp. (Booth #13051): Car detailing products. Contact: Robert Dipede, 888/265-8615, ext. 3; 866/353-2500. Website: www.shiningmonkeycorp.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—Close-out panel insert; high-lip rear spoiler; SS or RS badges with grille inserts. For the 2010-11 C6 Corvette— RTM ZR1 style hood with polycarbonate window; RTM ZR1 style supercharger hoods with polycarbonate window or solid surface; RTM ZR1 style front splitter, fenders with inserts and rocker extensions; rear lip spoiler. For the 2010-11 GM/GMC Truck/SUV—Hood scoop; front fascia/bumper overlay panel. For the 2011–2012 Ford Mustang GT—Quarter window louvers; rear black-out taillight panel. Contact: Kevin Woodruff, 732/349-2109, ext. 125. Website: www.slponline.com.

Surco Products Inc. (Booth #32001): Roof racks, bike racks, wheel chocks, van ladders, RV accessories and custom projects. Contact: Osnat Surkin, 310/323-2520; 310/323-7916 (fax). Website: www.surcoinc.com.

T-Rex Grilles (Booth #35111): Multiple grille designs for most cars, trucks and SUVs, as well as numerous trim accessories. Grille styles include: traditional billet, stainless steel mesh X-Metal studded mesh grilles. All grilles and accessories are available in a polished or black finish and are in stock and ready to ship. Contact: Victor Casillas; 951/270-5388; 951/270-5391 (fax). Website: www.trexbillet.com.

TruXedo (Booth #31033): Complete line of TruXedo soft roll-up tonneau covers and truck accessories. Contact: Rachel Fernandez, 877/878-9336, ext. 287. Website: www.truxedo.com.

Undercover Inc. (Booth #31033): Undercover SE smooth, paintable ABS bed cover. The UnderCover SE Smooth is a hard, locking, lightwieght, easy-to-remove truck-bed cover. Made from ABS composite, the cover has a smooth finish that can be custom painted to match the truck. Style lines and a subtle spoiler add to the look of the cover and fit great on mildly or fully custom trucks. Contact: Jason Hutchens, 866/900-8800; 417/753-7999 (fax). Website: www.undercoversesmooth.com.

Warrior Products (Booth #34091): Jeep exterior accessories, including tube doors, roof racks, fender flares, body armor, etc. Contact: Jason Roy. Website: www.warriorproducts.com.

Westin Wade Automotive (Booth #34028, 34029, 34032): Manufacturer of quality truck, car and SUV accessories, including front end, side step, body trim and off-road products. Winches and winch accessories. Contact: Gaby Cortes, 626/960-6762, ext. 451; 626/960-2055. Website: www.westinautomotive.com.

Interior Products/Accessories

CargoGlide (Booth #31153): Cargo slides for trucks, vans and SUVs. CargoGlide offers several models to suit individual and company needs from 600 lb. to 2,500 lb. capacities. Easy to install. Contact: David McInturf; 239/340-9605.

Daystar Products International (Booth #23659): Exact-fit storage panels and switch panels. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Got2bWireless: Ultimate hands-free solution for vehicle—hands-free calling, texting, e-mail, Facebook, Twitter and more by using your voice. Contact: Lydia E. Draper, 877/404-6822; 800/790-1248 (fax). Website www.got2bwireless.com.

Grant Products International: Steering wheels, shift knobs and more. Contact: Wes Fisher. Website: www.grantproducts.com.

HELLA Inc. (Booth #23113): LED interior lighting. Contact: Scott Kornhaus, 770/631-7557; 770/631-7574 (fax). Website: www.myhellalights.com.

LeBaron Bonney Co./EZ Boy Interiors (Booth #23083): Reproduction and custom interior kits, including seat and panel upholstery. Contact: Scott Holbrook. Website: www.lebaronbonney.com; www.ezboyinteriors.com.

QuietRIDE Solutions (Booth #24386): AcoustiShield thermal acoustic auto insulation. Contact: Timothy Cox; 209/942-4777; 209/942-4476 (fax). Website: www.quietride.com.

Roadwire Leather Interiors – Signature Sunroofs (Booth #12417): Custom leather interiors. Contact: Tracy, 877-ROADWIRE; 323/888-6077 (fax). Website: www.roadwire.com.

Scosche Industries (Booth #11327): Dash kits, wiring harnesses, antenna adapters, interfaces, speakers, subs, amps, sound dampening material, Bluetooth integration, iPod integration. Contact: Rick Ross, 805/486-4450, ext. 510; 800/350-0687 (fax). Website: www.scosche.com.

Shining Monkey Corp. (Booth #13051): Fabric protection spray. Contact: Robert Dipede, 888/265-8615, ext. 3; 866/353-2500. Website: www.shiningmonkeycorp.com.

Speed Dawg Shift Knobs (Booth #20564): Shift knobs. Contact: Chris Figdore, 717/741-2665; 717/741-2665 (fax). Website: www.speeddawg.com.

VDO Instrumentation & Accessories (Booth #22678): Gauges, accessories, sensors, and senders. Contact: AnnaMaria Blose; 610/289-0488, ext. 4002; 610/289-1766 (fax). Website: www.vdo.com/usa.

Westin Wade Automotive (Booth #34028, 34029, 34032): Manufacturer of a complete line of high-impact ABS acrylic products, including wind deflectors, bug shields, head light and taillight covers and cab guards. Sure-Fit floor and cargo mats. Contact: Gaby Cortes, 626/960-6762, ext. 451; 626/960-2055. Website: www.westinautomotive.com.

XS Power (Booth #23512): Secondary mobile audio batteries. Contact: Nathan Way, 888/497-7693, ext. 1211; 865/281-9844 (fax). Website: www.4xspower.com.

Suspension/Brakes

BC Racing Wheels and Suspension (Booth #24955): Adjustable coilover kits and racing suspension. Contact: Chelsea DeNofa, 321/206-6381; 321/206-6381 (fax). Website: www.bcracingwheels.com.

BDS Suspension (Booth #30170): American-made suspension lifts and shocks for trucks, SUVs and Jeeps. Contact: Carter Reed; 517/279-2384, ext. 250; 517/278-2316. Website: www.bds-suspension.com.

BMF Wheels (Booth #38028): Leveling kits for the new body style Toyota Tundra’s (2007-‘11); Jeep JK (2007-’11); GM 1500 P/U (2007-’11); Ford F-250 and F-350 P/U (2005-‘11); Ford F-150 P/U (2004-’11); and Dodge Ram 2500 and 3500 (1994-’11). Contact: Ryan Husted, 888/313-2580. Website: www.BMFwheels.com.

Daystar Products International (Booth #23659): U.S.-made lift and leveling kits for trucks and SUVs; Scorpion shock absorbers; and performance bushing kits for cars and trucks. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

Energy Suspension (Booth #22967): Polyurethane suspension and drivetrain components. Contact: Mike Papazian, 949/361-3935; 949/361-3940 (fax). Website: www.energysuspension.com.

FOX Racing Shox (Booth #34159): High-performance shock absorbers and racing suspension products for trucks, SUVs, Jeeps, UTVs and off-road vehicles. Contact: Brian Godfrey, 831/768-4523. Website: www.foxracingshox.com.

Granatelli Motor Sports Inc.: 2005–2011 Mustang suspension components and 2010–2011 Camaro suspension components. Contact: Joey Granatelli, 805/486-6644, ext. 11. Website: www.granatellimotorsports.com.

Hellwig Products (Booth #22521): Load and sway suspension for trucks, SUVs and vintage and modern musclecars. Contact: Melanie White; 559/734-7451. Website: www.hellwigproducts.com.

MGP Caliper Covers: MGP caliper covers. Custom paint and engraving options available. Contact: Ben Wong, 877/995-0003; 619/330-4609. Website: www.calipercovers.com.

Tuff Country EZ-Ride Suspension (Booth #30104): Suspension leveling and lift kits. Contact: Scott Sweeney or Troy Davis, 801/280-2777; 801/280-2896 (fax). Website: www.tuffcountry.com.

Wheels & Tires

American Force Wheels: Forged aluminum, custom-built wheels for dually and SRW trucks. Contact: deyan@americanforcewheels.com. Website: www.americanforcewheels.com.

BC Racing Wheels and Suspension (Booth #24955): Two-piece forged wheels custom made to your spec. Contact: Chelsea DeNofa, 321/206-6381; 321/206-6381 (fax). Website: www.bcracingwheels.com.

BMF Wheels (Booth #38028): BMF Wheels line of wheels for the off-road and lifted-truck enthusiast. All BMF Wheels are manufactured using a proprietary, patent-pending, multi-axis CNC machining process. Contact: Blake Ramthun, 888/313-2580. Website: www.BMFwheels.com.

PDK Wheels & Auto Accessories (Booth #46079): Mamba offroad alloys, Von Max luxury alloys and Greed wheels. Contact: Amber, 219/947-1735; 219/945-1975 (fax). Websites: www.mambawheels.com, www.vonmaxwheels.com, www.greedwheels.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—20-inch five-spoke aluminum alloy wheels. Contact: Kevin Woodruff, 732/349-2109, ext. 125. Website: www.slponline.com.

Vossen Wheels (Booth #47099): Wheels. Contact: Jav; 305/463-7778; 305/256-1007 (fax). Website: www.vossenwheels.com.

Voxx Wheel (B/G rodworks & GFX wheels - Booth #44275): Wheels: hot rod; Euro; off-road; ATV. Contact: Barry Horlick, 310/783-1613; 310/783-1623 (fax). Website: www.voxxwheel.com.

Other Products/Services

JET Performance Products (Booth #23713): Programmers. Contact: Dan Nicholas, 714/848-5515; 714/847-6290 (fax). Website: www.jetchip.com.

KBS Coatings (Booth #11053): Rust preventive coatings for chassis, floorpans, engine paints, manifold paints, clearcoat and more. Contact: Jim Krolak, 219/263-0073; 219/531-7797 (fax). Website: www.kbs-coatings.com.

QuietRIDE Solutions (Booth #24386): Firewall insulators and truck headliners. Contact: Timothy Cox; 209/942-4777; 209/942-4476 (fax). Website: www.quietride.com.

Scosche Industries (Booth #11327): iPhone, iPod and iPad accessories. Contact: Rick Ross, 805/486-4450, ext. 510; 800/350-0687 (fax). Website: www.scosche.com.

Shining Monkey Corp. (Booth #13051): Tire dressing. Contact: Robert Dipede, 888/265-8615, ext. 3; 866/353-2500. Website: www.shiningmonkeycorp.com.

Westin Wade Automotive (Booth #34028, 34029, 34032): Sure-Fit floor and cargo mats. Contact: Gaby Cortes, 626/960-6762, ext. 451; 626/960-2055. Website: www.westinautomotive.com.

XS Power (Booth #23512): Battery chargers and battery hold downs. Contact: Nathan Way, 888/497-7693, ext. 1211; 865/281-9844 (fax). Website: www.4xspower.com.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today.

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the July/August issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

The first member featured in the HRIA's Hot Rodder Highlight is Rich Barsamian, national sales manager for Lancaster, California-based Advanced Clutch Technology (ACT)—a manufacturer of performance clutches and flywheels.

 Barsamian has been with ACT for one year and has 26 total years of automotive aftermarket industry experience.

Rich Barsamian

Barsamian's ’51 Mercury Monterey project vehicle.

I worked for a rep agency doing demos at various auto-parts store grand openings.

What is the most satisfying aspect of your job?

Helping customers adapt and grow to the ever-changing market and distribution channels.

Do you have a project vehicle?

Yes, a ’51 Mercury Monterey

Why did you choose this vehicle?

My father had one as a teenager, and I thought it would be a great tribute to my dad. It had that streamlined look to it.

How do you like to show off your vehicle?

We haven't started showing it yet. We need to get engine work done.

What are your major professional accomplishments, memberships and areas of service?

2001 Young Executive of the Year winner, 2002 and 2003 finalist for PWA person of the Year, and SEMA'S Young Executive Network 2010 Vanguard of the Year. I belong to MPMC and just finished as a Select Committee member since 2005.

Are you married? Do you have children?

I have been married for 16 years to my beautiful wife Saundra and have three boys ages 10–13.

What do you enjoy doing in your spare time?

I enjoy playing music in the industry band Led Foot to help raise money for the Childhelp children’s charity.

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the July/August issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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Visit TORA's website.

TORA Select Committee Interviews

Recent elections brought three new faces to the TORA Select Committee. So that you may know them better, we interviewed each one for SEMA eNews, and will run a different one each week. First up is Charley Holden of Cap World. Holden is not exactly a “new” face to TORA, having served as its first chairman.

Name: Charley Holden
Company: Cap World Inc.
Title: President

What is your history in the industry and in TORA?

Before TORA was a SEMA council, I was an active member of TCAA, which was started in 1985 as a stand-alone association. The members of the association did everything: ran the trade show, managed the paid staff, developed plans to increase membership and managed relationships between dealers and manufacturers. I was the outgoing president of TCAA and the first chairman of TORA as it joined SEMA.

Why do you feel it’s important to serve on the TORA Select Committee?

From a company standpoint, Cap World has always wanted to be a part of our trade association. Both myself and Ron DiVincenzo have served as chairman of TORA. Ours is the only company to have done that up to this point.

What do you see TORA doing well?

You have always been able to find individuals to step up and lead the council. At the SEMA Show, TORA always has a prominent display in a key section of the Show floor.

What do you think TORA could improve upon?

TORA needs to show what companies get for value in their membership. Communication is critical. Something easy to do would be to share the minutes of the Long-Range Planning session with the membership.

How do you plan to contribute?

I feel it is best to observe how the TORA council is now functioning. My plans are to be present for every conference call and attend any meetings that are scheduled. These monthly conference calls seem to have worked well for the Council. Again, I think it best to go slow in the beginning.

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #2

Question: What is ESC? Why does it matter to you as an TORA member?

Electronic Stability Control (ESC) is an active control system that affects both vehicle performance and safety. By applying individual brakes and modulating engine torque, this system has been shown to significantly reduce vehicle accident rates and fatalities. With this trend repeatedly being documented worldwide, the NHTSA established FMVSS 126, mandating ESC on all production vehicles by September 2011. Further, it requires vehicles modified by the aftermarket to still meet the performance requirements of the regulation after September 2012. This presents both a challenge and an opportunity to the aftermarket. The challenge is to make sure the requirements are met, but the opportunity lies in the establishment of an absolute standard that demonstrates compliance and the marketing benefits with the customer and OEM dealers that come with that compliance.

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the July/August issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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Visit MPMC's website.

Media Trade Conference Exhibitor Registration is Now Open

MPMC-member companies may now register for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference, which takes place January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. Exhibitor registration remains open until September 2, 2011. MPMC-member manufacturers may register online on the MPMC website.

The MPMC Media Trade Conference is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face, 30-minute meetings. Nowhere else can a manufacturer have the opportunity to meet with automotive journalists from the world over in as many as 42 face-to-face, 30-minute meetings.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909/978-6690 or via e-mail at jimsk@sema.org.

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the July/August issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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Visit MRC's website.

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

Read MRC's column featured in the July/August issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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Visit PRO's website.

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the July/August issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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Visit SBN's website.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

• www.sema.org/sbn
• www.sema.org/sbn/gallery/2010-breakfast
• www.facebook.com/semasbn

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the July/August issue of SEMA Member News.

For information about SBN, contact Staci Bostock.

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Visit SPC's website.

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the July/August issue of SEMA Member News.

For information about SPC, contact Nathan Ridnouer.

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Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force
Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force
Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force
David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the July/August issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the July/August issue of SEMA Member News.

For information about YEN, contact Nathan Ridnouer.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today.

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the July/August issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

The first member featured in the HRIA's Hot Rodder Highlight is Rich Barsamian, national sales manager for Lancaster, California-based Advanced Clutch Technology (ACT)—a manufacturer of performance clutches and flywheels.

 Barsamian has been with ACT for one year and has 26 total years of automotive aftermarket industry experience.

Rich Barsamian

Barsamian's ’51 Mercury Monterey project vehicle.

I worked for a rep agency doing demos at various auto-parts store grand openings.

What is the most satisfying aspect of your job?

Helping customers adapt and grow to the ever-changing market and distribution channels.

Do you have a project vehicle?

Yes, a ’51 Mercury Monterey

Why did you choose this vehicle?

My father had one as a teenager, and I thought it would be a great tribute to my dad. It had that streamlined look to it.

How do you like to show off your vehicle?

We haven't started showing it yet. We need to get engine work done.

What are your major professional accomplishments, memberships and areas of service?

2001 Young Executive of the Year winner, 2002 and 2003 finalist for PWA person of the Year, and SEMA'S Young Executive Network 2010 Vanguard of the Year. I belong to MPMC and just finished as a Select Committee member since 2005.

Are you married? Do you have children?

I have been married for 16 years to my beautiful wife Saundra and have three boys ages 10–13.

What do you enjoy doing in your spare time?

I enjoy playing music in the industry band Led Foot to help raise money for the Childhelp children’s charity.

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the July/August issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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Visit TORA's website.

TORA Select Committee Interviews

Recent elections brought three new faces to the TORA Select Committee. So that you may know them better, we interviewed each one for SEMA eNews, and will run a different one each week. First up is Charley Holden of Cap World. Holden is not exactly a “new” face to TORA, having served as its first chairman.

Name: Charley Holden
Company: Cap World Inc.
Title: President

What is your history in the industry and in TORA?

Before TORA was a SEMA council, I was an active member of TCAA, which was started in 1985 as a stand-alone association. The members of the association did everything: ran the trade show, managed the paid staff, developed plans to increase membership and managed relationships between dealers and manufacturers. I was the outgoing president of TCAA and the first chairman of TORA as it joined SEMA.

Why do you feel it’s important to serve on the TORA Select Committee?

From a company standpoint, Cap World has always wanted to be a part of our trade association. Both myself and Ron DiVincenzo have served as chairman of TORA. Ours is the only company to have done that up to this point.

What do you see TORA doing well?

You have always been able to find individuals to step up and lead the council. At the SEMA Show, TORA always has a prominent display in a key section of the Show floor.

What do you think TORA could improve upon?

TORA needs to show what companies get for value in their membership. Communication is critical. Something easy to do would be to share the minutes of the Long-Range Planning session with the membership.

How do you plan to contribute?

I feel it is best to observe how the TORA council is now functioning. My plans are to be present for every conference call and attend any meetings that are scheduled. These monthly conference calls seem to have worked well for the Council. Again, I think it best to go slow in the beginning.

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #2

Question: What is ESC? Why does it matter to you as an TORA member?

Electronic Stability Control (ESC) is an active control system that affects both vehicle performance and safety. By applying individual brakes and modulating engine torque, this system has been shown to significantly reduce vehicle accident rates and fatalities. With this trend repeatedly being documented worldwide, the NHTSA established FMVSS 126, mandating ESC on all production vehicles by September 2011. Further, it requires vehicles modified by the aftermarket to still meet the performance requirements of the regulation after September 2012. This presents both a challenge and an opportunity to the aftermarket. The challenge is to make sure the requirements are met, but the opportunity lies in the establishment of an absolute standard that demonstrates compliance and the marketing benefits with the customer and OEM dealers that come with that compliance.

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the July/August issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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Visit MPMC's website.

Media Trade Conference Exhibitor Registration is Now Open

MPMC-member companies may now register for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference, which takes place January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. Exhibitor registration remains open until September 2, 2011. MPMC-member manufacturers may register online on the MPMC website.

The MPMC Media Trade Conference is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face, 30-minute meetings. Nowhere else can a manufacturer have the opportunity to meet with automotive journalists from the world over in as many as 42 face-to-face, 30-minute meetings.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909/978-6690 or via e-mail at jimsk@sema.org.

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the July/August issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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Visit MRC's website.

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

Read MRC's column featured in the July/August issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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Visit PRO's website.

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the July/August issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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Visit SBN's website.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

• www.sema.org/sbn
• www.sema.org/sbn/gallery/2010-breakfast
• www.facebook.com/semasbn

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the July/August issue of SEMA Member News.

For information about SBN, contact Staci Bostock.

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Visit SPC's website.

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the July/August issue of SEMA Member News.

For information about SPC, contact Nathan Ridnouer.

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Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force
Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force
Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force
David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the July/August issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the July/August issue of SEMA Member News.

For information about YEN, contact Nathan Ridnouer.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that serve to represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA—the association—sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the door and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the door is open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today.

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the July/August issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

The first member featured in the HRIA's Hot Rodder Highlight is Rich Barsamian, national sales manager for Lancaster, California-based Advanced Clutch Technology (ACT)—a manufacturer of performance clutches and flywheels.

 Barsamian has been with ACT for one year and has 26 total years of automotive aftermarket industry experience.

Rich Barsamian

Barsamian's ’51 Mercury Monterey project vehicle.

I worked for a rep agency doing demos at various auto-parts store grand openings.

What is the most satisfying aspect of your job?

Helping customers adapt and grow to the ever-changing market and distribution channels.

Do you have a project vehicle?

Yes, a ’51 Mercury Monterey

Why did you choose this vehicle?

My father had one as a teenager, and I thought it would be a great tribute to my dad. It had that streamlined look to it.

How do you like to show off your vehicle?

We haven't started showing it yet. We need to get engine work done.

What are your major professional accomplishments, memberships and areas of service?

2001 Young Executive of the Year winner, 2002 and 2003 finalist for PWA person of the Year, and SEMA'S Young Executive Network 2010 Vanguard of the Year. I belong to MPMC and just finished as a Select Committee member since 2005.

Are you married? Do you have children?

I have been married for 16 years to my beautiful wife Saundra and have three boys ages 10–13.

What do you enjoy doing in your spare time?

I enjoy playing music in the industry band Led Foot to help raise money for the Childhelp children’s charity.

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the July/August issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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Visit TORA's website.

TORA Select Committee Interviews

Recent elections brought three new faces to the TORA Select Committee. So that you may know them better, we interviewed each one for SEMA eNews, and will run a different one each week. First up is Charley Holden of Cap World. Holden is not exactly a “new” face to TORA, having served as its first chairman.

Name: Charley Holden
Company: Cap World Inc.
Title: President

What is your history in the industry and in TORA?

Before TORA was a SEMA council, I was an active member of TCAA, which was started in 1985 as a stand-alone association. The members of the association did everything: ran the trade show, managed the paid staff, developed plans to increase membership and managed relationships between dealers and manufacturers. I was the outgoing president of TCAA and the first chairman of TORA as it joined SEMA.

Why do you feel it’s important to serve on the TORA Select Committee?

From a company standpoint, Cap World has always wanted to be a part of our trade association. Both myself and Ron DiVincenzo have served as chairman of TORA. Ours is the only company to have done that up to this point.

What do you see TORA doing well?

You have always been able to find individuals to step up and lead the council. At the SEMA Show, TORA always has a prominent display in a key section of the Show floor.

What do you think TORA could improve upon?

TORA needs to show what companies get for value in their membership. Communication is critical. Something easy to do would be to share the minutes of the Long-Range Planning session with the membership.

How do you plan to contribute?

I feel it is best to observe how the TORA council is now functioning. My plans are to be present for every conference call and attend any meetings that are scheduled. These monthly conference calls seem to have worked well for the Council. Again, I think it best to go slow in the beginning.

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #2

Question: What is ESC? Why does it matter to you as an TORA member?

Electronic Stability Control (ESC) is an active control system that affects both vehicle performance and safety. By applying individual brakes and modulating engine torque, this system has been shown to significantly reduce vehicle accident rates and fatalities. With this trend repeatedly being documented worldwide, the NHTSA established FMVSS 126, mandating ESC on all production vehicles by September 2011. Further, it requires vehicles modified by the aftermarket to still meet the performance requirements of the regulation after September 2012. This presents both a challenge and an opportunity to the aftermarket. The challenge is to make sure the requirements are met, but the opportunity lies in the establishment of an absolute standard that demonstrates compliance and the marketing benefits with the customer and OEM dealers that come with that compliance.

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the July/August issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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Visit MPMC's website.

Media Trade Conference Exhibitor Registration is Now Open

MPMC-member companies may now register for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference, which takes place January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. Exhibitor registration remains open until September 2, 2011. MPMC-member manufacturers may register online on the MPMC website.

The MPMC Media Trade Conference is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face, 30-minute meetings. Nowhere else can a manufacturer have the opportunity to meet with automotive journalists from the world over in as many as 42 face-to-face, 30-minute meetings.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909/978-6690 or via e-mail at jimsk@sema.org.

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the July/August issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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Visit MRC's website.

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 indentified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

Read MRC's column featured in the July/August issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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Visit PRO's website.

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the July/August issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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Visit SBN's website.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

• www.sema.org/sbn
• www.sema.org/sbn/gallery/2010-breakfast
• www.facebook.com/semasbn

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the July/August issue of SEMA Member News.

For information about SBN, contact Staci Bostock.

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Visit SPC's website.

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the July/August issue of SEMA Member News.

For information about SPC, contact Nathan Ridnouer.

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Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force
Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force
Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force
David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the July/August issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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Visit YEN's website

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the July/August issue of SEMA Member News.

For information about YEN, contact Nathan Ridnouer.

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