The SEMA Show features thousands of project vehicles each year that represent the ingenuity and creativity of the specialty-equipment market. SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list. The list is a simple way to connect exhibitors who want to get more eyes on their products at the Show with builders designing the vehicles that attract attention from thousands of buyers and members of the media.

Each week SEMA eNews will feature the latest additions to the list, and hundreds of builders will access the list to find the pieces they need to complete their builds. Product-placement opportunities such as this are so beneficial that exhibitors often offer products for free or at a greatly reduced rate. Note: The list is reserved for exhibitors of the 2011 SEMA Show.

To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to eNews@sema.org and put “Product List” in the e-mail subject line. To complete the process online, use this electronic form from the Exhibitor Manual.

Remember, builders will contact you directly, so make sure your contact information is accurate. New submissions will be included each week, when available.

For questions or additional information, contact Jason Catullo at jasonc@sema.org or 909/978-6713.

Here are the latest additions to the list:

Engine/Underhood Components

AEROMOTIVE INC. (Booth #24217): 340 Series Stealth in-tank fuel pumps. Contact: Jesse Powell, 913/647-7300, ext. 111; 913/647-7207 (fax). Website: www.aeromotiveinc.com/2011/05/340-stealth.

Evans Cooling Systems Inc. (Booth #32263): Waterless engine coolant. Contact: Cathy Wright, 888/990-2665; 610/970-0286 (fax). Website: www.evanscooling.com.

Hose Candy (Booth #20952): Hose Candy’s vacuum and turbo hose quick-couplers available in red, blue, green, gold, black, silver, purple and carbon fiber. Contact: Casey Milano. Website: www.hosecandy.com.

Exterior Products/Accessories

Tireco (Booth #42077): Wheels—Forte, Sendel and Vagare. Contact: Rick Papelian, 310/767-7990, ext. 353; 310/207-9267 (fax).

Truck-Lite Co. LLC (Booth #35161): Seven-inch, round LED headlamp; seven-inch round LED auxiliary products (work/spot/flood). Contact: Jamie Lindemuth, 716/661-1248; 716/665-6403 (fax). Website: www.truck-lite.com.

Suspension/Brakes

MaxTrac Suspension LLC (Booth #31162): Lifting and lowering suspension products for 2WD trucks and SUVs. Contact: Jay Parodi, 714/630-0363; 714/688-0269 (fax). Website: www.maxtracsuspension.com.

Revtek Suspension (Booth #32083): Level kits and complete suspension lift systems for Dodge, Ford, GM, Toyota, Jeep and Nissan. Contact: Ryan Few, 503/659-1650; 503/659-2931 (fax). Website: www.revtek.com.

Other Products/Services

BOLT (Booth #36166): Hitch receiver locks, padlocks, cable locks and spare tire locks featuring Breakthrough One-Key Lock Technology that permanently programs the lock to the specific vehicle’s ignition key, eliminating the need for multiple keys. Available for most GM, Ford and Chrysler/Jeep vehicles. Contact: Casey Milano. Website: www.boltlock.com.

Yukon Gear & Axle: Spin Free Kit—Replaces factory unit bearings with tapered bearings and races resulting in a design that is easier and more economical to service and offers significant increases in mileage per gallon. The hub kit also includes WARN premium locking hubs, giving you more driving selectability. This kit includes new rotors, spindles, high-strength Yukon 4340 Chrome-Moly outer axles, WARN premium locking hubs, Timken bearings, high-quality seals and all hardware for installation. The wheel hub diameter on this kit is larger than stock. If your vehicle is equipped with the factory aluminum wheels, the center will need to be machined to fit. Contact: Neal Hollingsworth. Website: www.yukongear.com.

Here are the previous submissions for the list:

Engine/Underhood Components	Exterior Products/Accessories
Interior Products/Accessories	Suspension/Brakes
Wheels & Tires	Other Products/Services

Engine/Underhood Components

AEM Induction: Full line of high-performance air intake systems and air filters for sport compact, modern-day musclecars and trucks and SUVs, including gas and diesel applications. Contact: Lucio Tapia. Website: www.aemintakes.com.

AIRAID Filter Company (Booth #23729): AIRAID cold-air intakes; PowerAid throttle-body spacers; and premium filters, pre-filters. Contact: David Edelman, 602/652-9712; 602/652-9812 (fax). Website: www.airaid.com.

Air Flow Research Heads (Booth #21125): Composite intake manifolds, CNC aluminum cylinder heads. Contact: Chris Sperling, 661/705-8503; 661/257-4462 (fax). Website: www.airflowresearch.com.

ANSA Automotive/Silverline (Booth #22321): High-performance exhaust systems for sport compacts, vintage exotics and imports and diesel light trucks. Contact: Hal Branstetter, 478/788-6653; 478/784-1694 (fax). Website: www.ANSAautomotive.com.

Bully Dog Technologies (Booth #21346): Tuners, intakes, exhausts, turbos and digital gauges. Contact: Brittany Schwartz, 940/783-9914, ext. 1400; 208/226-2511 (fax); or Shawn Udy, 940/783-9914, ext.1145; 208/226-2511 (fax). Website: www.bullydog.com; www.bullydogbigrig.com.

Champion Brands (Booth #21131): Champion racing motor oils, Champion "Blue Flame" diesel performance motor oils, Champion "Classic & Muscle" Hi-Zinc motor oils, Champion "Performance" lubricants. Contact: Karl Dedolph, 660/890-6231; 660/885-2867 (fax). Website: www.championbrands.com.

Clean Seal Inc. (Booth #24674): Automotive hose. Contact: Bill Dorton, 800/366-3682, ext. 138; 574/299-8044 (fax). Website: www.cleanseal.com.

CORSA Performance Exhausts (Booth #23517): High-performance, cat-back and axle-back exhaust systems for today’s cars and trucks. Contact: Casey Milano. Website: www.corsaperformance.com.

Daystar Products International (Booth #23659): Motor and transmission mounts. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Thermal and acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

DynoMax Performance Exhaust: Dyno-proven, power-enhancing exhaust systems and components and a complete line-up of mufflers for a full range of domestic and import passenger cars, light trucks, Jeeps and SUVs. If you’re looking for a DRONE-FREE muffler, contact DynoMax. Available for 2011 SEMA projects. Contact: Christine Bowser, 330/688-3515. Website: www.dynomax.com.

Gibson Performance Exhaust: Exhaust systems and headers. Applications for trucks, SUVs, diesels, American musclecars, side-x-sides, motorhome, marine, sand car, and off-road. Contact: Robert Murgado, 951/372-1236 (fax). Website: www.gibsonexhaust.com.

Granatelli Motor Sports Inc.: 2010–2011 Camaro engine-performance components. Contact: Joey Granatelli, 805/486-6644, ext. 11. Website: http://www.granatellimotorsports.com.

JET Performance Products (Booth #23713): Engine-tuning products; mass air sensors. Contact: Dan Nicholas, 714/848-5515; 714/847-6290 (fax). Website: www.jetchip.com.

K&N Engineering Inc.: High-flow intake systems, OE replacement air filters high-performance oil filters for most vehicles and powersports applications. Contact: Lucio Tapia, 951/826-4000, ext. 4350. Website: www.knfilters.com.

Linear Logic LLC (Booth #11628): The ScanGauge2 ultra-compact, multi-function vehicle monitor. Digital gauges, trip computer, scan tool, performance monitor, 72-color, programmable backlight. ScanGaugeE also available for green and eco-friendly vehicles. Contact: Joey Snyder. Website: www.ScanGauge.com.

ODYSSEY Battery by EnerSys (Booth #24943): ODYSSEY batteries and Ultimizer chargers. Contact: April Tomalis; 800/538-3627, ext. 1729; 610/372-8613 (fax). Website: www.odysseybattery.com.OZMO Engineering (Booth #21756): Carbon fiber intake manifolds. Contact: Jamie Krogdahl, 408/898-4533; 987/654-3210 (fax). Website: www.ozmoengineering.com.

ProCharger (Booth #21354): Superchargers and intercooled supercharger systems. Contact: Cary Pangrac; 913/338-2886; 913-338-2879 (fax). Website: www.procharger.com.

Pure Power! Lifetime Filters (Booth #23128): Multi-patented Lifetime oil, fuel and transmission filters. Cleanable, reusable, superior filtering. Direct OEM replacement of spin-on, drop-in cartridge, inline and remote filters for more than 30,000 applications for all types of engines, racing, street, fleet, marine, motorcycle and HD equipment. Contact: Fran Cyrus, 800/750-0827; 714/894-2994 (fax). Website: www.GoPurePower.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—Loud Mouth, Loud Mouth II, and PowerFlo axle-back exhaust systems with 4-inch or square tips; Blackwing cold-air induction packages/system; RTM hood with functional heat extractor scoop. For the 2010-11 C6 Corvette—Loud Mouth, Loud Mouth II and PowerFlo axle-back exhaust systems with 3.5-inch or cast aluminum tips; Blackwing cold-air induction system. For the 2010-11 GM/GMC Truck/SUV—PowerFlo exhaust systems with 3.5-inch or trapezoid tips; Blackwing cold-air induction system. For the 2011–2012 Ford Mustang GT—Loud Mouth, Loud Mouth II, and PowerFlo exhaust systems with 4-inch tips. For the 2010–11 Dodge Challenger/Charger—Loud Mouth, Loud Mouth II, and PowerFlo exhaust systems; Blackwing cold-air induction system. Contact: Kevin Woodruff, 732/349-2109, ext. 125. Website: www.slponline.com.

Thrush Exhaust: Thrush offers a wide range of header-back exhaust systems for musclecars, a complete array of stainless steel mufflers and several options of its Glasspack mufflers. Contact: Christine Bowser, 330/688-3515. Website: www.thrushexhaust.com.

Volant Performance (Booth #23020): Cool air intakes. Contact: Danny Moniz, 909/481-3888; 909/987-8051 (fax). Website: www.volant.com.

XS Power (Booth #23512): Racing and mobile audio starting batteries. Contact: Nathan Way, 888/497-7693, ext. 1211; 865/281-9844 (fax). Website: www.4xspower.com.

Exterior Products/Accessories

ANSA Automotive/Silverline (Booth #22321): Exhaust tips in chrome, stainless, nickel coated or powder coated. Vintage styles for imports and musclecars. Contact: Hal Branstetter, 478/788-6653; 478/784-1694 (fax). Website: www.ANSAautomotive.com.

A.R.E.: Fiberglass tonneau covers and truck caps custom made to fit most popular trucks. A.R.E. caps and covers are painted to match using the OEM paint code for a high-quality appearance. Contact: Casey Milano. Website: www.4are.com.

ATS Design (Booth# 33105): Full line of stylish, high-quality running boards and fender flares for trucks, vans, SUVs and CUVs. Many no-drill applications available, 8 running board styles to choose from in several finishes. Made only in the USA at ATS-approved facilities. Contact: Rick Nauman; 866/213-2873, ext. 356. Website: www.atsdesign.com.

Baja Designs Inc. (Booth #22486): High-end lights. Contact: Regis Finn, 760/560-2252; 760/560-0383 (fax). Website: www.bajadesigns.com.

BASF Refinish: BASF FOOSE Colors, R-M Carizzma (Candy) paint, Glasurit and Limco finishes available. Products include primer, color and clear for selected vehicles. Contact: Brian Fox, 717/577-6449. Website: www.basfpaintnews.com, www.basfrefinish.com.

BEDSLIDE (Booth #32097): BEDSLIDES for trucks, vans and SUVs. BEDSLIDE is an easy way to load and unload a truck by turning a truck bed into a sliding drawer. Contact: Joel Ayres, 541/690-6357. Website: www.bedslide.com.

Blue Ox (Booth #36083): Blue Ox Allure Towbar, Blue Ox SwayPro weight distribution hitch, Blue Ox gooseneck hitch. Contact: Destiny Thomas; 402/385-3051; 402/385-3360. Website: www.blueox.com.

Bodyguard Truck Accessories (Booth #30185): Heavy-duty front and rear replacement bumpers (smooth steel or treadplate); heavy-duty pipe steps. Contact: Kelli Mallicote, 903/785-8939; 903/782-9890 (fax). Website: www.BodyguardBumpers.com.

Clean Seal Inc. (Booth #24674): Extruded rubber seal and gaskets. Contact: Bill Dorton, 800/366-3682, ext. 138; 574/299-8044 (fax). Website: www.cleanseal.com.

Crazyfish Graphics (Booth #12004): Custom striping, graphics and wraps. Contact: Joe Naponiello, 773/254-3500; 773/254-3655 (fax). Website: www.crazyfishgfx.com.

EGR Inc. (Booth #30065): Full line of exterior plastic accessories, including (but not limited to) no-drill fender flares, no-drill hood protectors, side-window visors and side steps. Contact: Robert Wityczak; 909/923-7075. Website: www.egrusa.com.

Go Rhino! Products (Booth #30013): Grille/brush guards with a patented built-in step; winch guards; heavy-duty Wrangler one-piece guards; OE Xtreme 4-, 5- and 6-inch oval running boards; universal steps; hitch steps; bed bars; bed rails; exhaust tips; garage, shop and RV organizers; and patented Dominator II & III sidesteps in modular and one-piece designs. Contact: Kathryn Gallagher, 888/427-4466. Website: www.gorhino.com.

HELLA Inc. (Booth #23113): LED worklamps, Halogen worklamps, HID/Xenon worklamps, HID/Xenon auxiliary lamps, Halogen auxiliary lamps, trumpet horns, air horns (dual and triple tone). Contact: Scott Kornhaus, 770/631-7557; 770/631-7574 (fax). Website: www.myhellalights.com.

Hi-Lift Jack Company (Booth #32005): Hi-Lift Jacks and accessories, Slide-N-Lock tie-down systems. Contact: Steve Dowden; 812/384-4441, ext. 16; 812/384-4592. Website: www.hi-lift.com.

Lazer Star Light Products (Booth #37075): HID and LED driving and off-road lights. Contact: Suzi; 805/226-8200; 805/226-8150 (fax). Website: www.lazerstar.net.

Mile Marker (Booth #33021): Recovery winches and recovery gears and locking hubs. Contact: Jackie Hawkins, 954/782-0604; 954/782-0769 (fax). Website: www.MileMarker.com.

Monster Hooks Inc. (Booth #33189): Manufacturer of the only forged Chromoly Hooks. Monster Hooks Hexaust. Ultimate Drop Hitch. Contact: Marco Najarro, 408/313-0716; 408-624-1440 (fax). Website: www.monsterhooksinc.com.

N-FAB Inc. (Booth #37083): N-FAB Nerf-Steps, RSP bumpers, pre-runners, light bars, and other tubular steel off-road products. Contact: Doug Parks, 281/880-6322; 281/880-6325 (fax). Website: www.n-fab.com.

ORACLE Lighting Technologies (Booth #11443): ORACLE SMD headlight halo kits (all colors available). Contact: Jonathan or Justin; 800/407-5776; 800/407-2631. Website: www.ORACLElights.com.

Paramount Restyling (Booth #12753): Billet grilles, SS mesh grilles, Evolution mesh grilles. Carbon fiber grilles, carbon fiber door-handle covers. Contact: Kevin Doyle, 909/781-6492, ext. 307; 909/781-6496 (fax). Website: www.paramountrestyling.com.

Ranch Hand: Heavy-duty front bumper replacements, grille guards, headache racks and steps. Contact: Derrick Ratliff. Website: www.ranchhand.com.

Retro USA (Booth #13061): Retro-styled bumpers, trim and moldings for 2005–2009 Mustangs, 2010–2011 Camaros and 2008–2011 Challengers. Available in chrome, black chrome and carbon fiber finishes. Contact: Gary Green; 952/641-2334; 952/435-9891. Website: www.retrousa.net.

Retrax Truck Bed Covers (Booth #35115): Retractable pickup bed covers that glide easily on sealed ball bearings. The covers are key lockable in any position, have a patented low-profile design that incorporates a front cover that is flush with the rolling tonneau cover providing a seal that helps keep the truck bed dry. Contact: Andy Nephew, 701/746-5596. Website: www.retrax.com.

Rhino Linings Corp. (Booth #31055): Spray-in bedliner. Contact: Jenny Clifford; 858/410-6020; 858/450-5078 (fax).

Rhino-Rack USA (Booth #36136): Roof racks and accessories (sport and contractor); cargo carriers/boxes. Contact: Josh Lubitz, 303/706-9700; 303/706-9701 (fax). Website: www.rhinorack.com.

Roadwire Leather Interiors – Signature Sunroofs (Booth #12417): OEM-styled sunroofs. Contact: Tracy, 877/ROADWIRE; 323/888-6077 (fax). Website: www.roadwire.com.

Roll-N-Lock Corp. (Booth #34079): The most compact retractable truck bed cover system available, complete with integrated tailgate lock and an optional cargo manager bed divider. Contact: Dan Beaulaurier, 253/970-2213; 253/799-8502 (fax). Website: www.rollnlock.com.

Romik: Offering any product in its catalog base to Show-vehicle builders. Contact: Hugo Baeza, 610/395-5540; 610/395-5657 (fax). Website: www.Romik.com, www.romik-usa.com.

Shining Monkey Corp. (Booth #13051): Car detailing products. Contact: Robert Dipede, 888/265-8615, ext. 3; 866/353-2500. Website: www.shiningmonkeycorp.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—Close-out panel insert; high-lip rear spoiler; SS or RS badges with grille inserts. For the 2010-11 C6 Corvette— RTM ZR1 style hood with polycarbonate window; RTM ZR1 style supercharger hoods with polycarbonate window or solid surface; RTM ZR1 style front splitter, fenders with inserts and rocker extensions; rear lip spoiler. For the 2010-11 GM/GMC Truck/SUV—Hood scoop; front fascia/bumper overlay panel. For the 2011–2012 Ford Mustang GT—Quarter window louvers; rear black-out taillight panel. Contact: Kevin Woodruff, 732/349-2109, ext. 125. Website: www.slponline.com.

Surco Products Inc. (Booth #32001): Roof racks, bike racks, wheel chocks, van ladders, RV accessories and custom projects. Contact: Osnat Surkin, 310/323-2520; 310/323-7916 (fax). Website: www.surcoinc.com.

Thule/UWS/TracRac (Booth #35029): Aluminum and steel truck toolboxes, aluminum truck and van racks. Contact: Adam Donahue, 203/881-4925; 203/888-4252 (fax). Website: www.thuleworktruck.com.

T-Rex Grilles (Booth #35111): Multiple grille designs for most cars, trucks and SUVs, as well as numerous trim accessories. Grille styles include: traditional billet, stainless steel mesh X-Metal studded mesh grilles. All grilles and accessories are available in a polished or black finish and are in stock and ready to ship. Contact: Victor Casillas; 951/270-5388; 951/270-5391 (fax). Website: www.trexbillet.com.

TruXedo (Booth #31033): Complete line of TruXedo soft roll-up tonneau covers and truck accessories. Contact: Rachel Fernandez, 877/878-9336, ext. 287. Website: www.truxedo.com.

Undercover Inc. (Booth #31033): Undercover SE smooth, paintable ABS bed cover. The UnderCover SE Smooth is a hard, locking, lightweight, easy-to-remove truck-bed cover. Made from ABS composite, the cover has a smooth finish that can be custom painted to match the truck. Style lines and a subtle spoiler add to the look of the cover and fit great on mildly or fully custom trucks. Contact: Jason Hutchens, 866/900-8800; 417/753-7999 (fax). Website: www.undercoversesmooth.com.

Warrior Products (Booth #34091): Jeep exterior accessories, including tube doors, roof racks, fender flares, body armor, etc. Contact: Jason Roy. Website: www.warriorproducts.com.

Westin Wade Automotive (Booth #34028, 34029, 34032): Manufacturer of quality truck, car and SUV accessories, including front end, side step, body trim and off-road products. Winches and winch accessories. Contact: Gaby Cortes, 626/960-6762, ext. 451; 626/960-2055. Website: www.westinautomotive.com.

Interior Products/Accessories

CargoGlide (Booth #31153): Cargo slides for trucks, vans and SUVs. CargoGlide offers several models to suit individual and company needs from 600 lb. to 2,500 lb. capacities. Easy to install. Contact: David McInturf; 239/340-9605.

Daystar Products International (Booth #23659): Exact-fit storage panels and switch panels. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Got2bWireless: Ultimate hands-free solution for vehicle—hands-free calling, texting, e-mail, Facebook, Twitter and more by using your voice. Contact: Lydia E. Draper, 877/404-6822; 800/790-1248 (fax). Website www.got2bwireless.com.

Grant Products International: Steering wheels, shift knobs and more. Contact: Wes Fisher. Website: www.grantproducts.com.

HELLA Inc. (Booth #23113): LED interior lighting. Contact: Scott Kornhaus, 770/631-7557; 770/631-7574 (fax). Website: www.myhellalights.com.

LeBaron Bonney Co./EZ Boy Interiors (Booth #23083): Reproduction and custom interior kits, including seat and panel upholstery. Contact: Scott Holbrook. Website: www.lebaronbonney.com; www.ezboyinteriors.com.

QuietRIDE Solutions (Booth #24386): AcoustiShield thermal acoustic auto insulation. Contact: Timothy Cox; 209/942-4777; 209/942-4476 (fax). Website: www.quietride.com.

Roadwire Leather Interiors – Signature Sunroofs (Booth #12417): Custom leather interiors. Contact: Tracy, 877-ROADWIRE; 323/888-6077 (fax). Website: www.roadwire.com.

Romik: Offering any product in its catalog base to Show-vehicle builders. Contact: Hugo Baeza, 610/395-5540; 610/395-5657 (fax). Website: www.Romik.com, www.romik-usa.com.

Scosche Industries (Booth #11327): Dash kits, wiring harnesses, antenna adapters, interfaces, speakers, subs, amps, sound dampening material, Bluetooth integration, iPod integration. Contact: Rick Ross, 805/486-4450, ext. 510; 800/350-0687 (fax). Website: www.scosche.com.

Shining Monkey Corp. (Booth #13051): Fabric protection spray. Contact: Robert Dipede, 888/265-8615, ext. 3; 866/353-2500. Website: www.shiningmonkeycorp.com.

Speed Dawg Shift Knobs (Booth #20564): Shift knobs. Contact: Chris Figdore, 717/741-2665; 717/741-2665 (fax). Website: www.speeddawg.com.

VDO Instrumentation & Accessories (Booth #22678): Gauges, accessories, sensors, and senders. Contact: AnnaMaria Blose; 610/289-0488, ext. 4002; 610/289-1766 (fax). Website: www.vdo.com/usa.

Westin Wade Automotive (Booth #34028, 34029, 34032): Manufacturer of a complete line of high-impact ABS acrylic products, including wind deflectors, bug shields, head light and taillight covers and cab guards. Sure-Fit floor and cargo mats. Contact: Gaby Cortes, 626/960-6762, ext. 451; 626/960-2055. Website: www.westinautomotive.com.

XS Power (Booth #23512): Secondary mobile audio batteries. Contact: Nathan Way, 888/497-7693, ext. 1211; 865/281-9844 (fax). Website: www.4xspower.com.

Suspension/Brakes

BC Racing Wheels and Suspension (Booth #24955): Adjustable coilover kits and racing suspension. Contact: Chelsea DeNofa, 321/206-6381; 321/206-6381 (fax). Website: www.bcracingwheels.com.

BDS Suspension (Booth #30170): American-made suspension lifts and shocks for trucks, SUVs and Jeeps. Contact: Carter Reed; 517/279-2384, ext. 250; 517/278-2316. Website: www.bds-suspension.com.

BMF Wheels (Booth #38028): Leveling kits for the new body style Toyota Tundra’s (2007-‘11); Jeep JK (2007-’11); GM 1500 P/U (2007-’11); Ford F-250 and F-350 P/U (2005-‘11); Ford F-150 P/U (2004-’11); and Dodge Ram 2500 and 3500 (1994-’11). Contact: Ryan Husted, 888/313-2580. Website: www.BMFwheels.com.

Daystar Products International (Booth #23659): U.S.-made lift and leveling kits for trucks and SUVs; Scorpion shock absorbers; and performance bushing kits for cars and trucks. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

Energy Suspension (Booth #22967): Polyurethane suspension and drivetrain components. Contact: Mike Papazian, 949/361-3935; 949/361-3940 (fax). Website: www.energysuspension.com.

FOX Racing Shox (Booth #34111): High-performance shock absorbers and racing suspension products for trucks, SUVs, Jeeps, UTVs and off-road vehicles. Contact: Brian Godfrey, 831/768-4523. Website: www.foxracingshox.com.

Granatelli Motor Sports Inc.: 2005–2011 Mustang suspension components and 2010–2011 Camaro suspension components. Contact: Joey Granatelli, 805/486-6644, ext. 11. Website: www.granatellimotorsports.com.

Hellwig Products (Booth #22521): Load and sway suspension for trucks, SUVs and vintage and modern musclecars. Contact: Melanie White; 559/734-7451. Website: www.hellwigproducts.com.

MGP Caliper Covers: MGP caliper covers. Custom paint and engraving options available. Contact: Ben Wong, 877/995-0003; 619/330-4609. Website: www.calipercovers.com.

Rancho Suspension: Rancho is offering its entire line of performance suspension and off-road accessories, including suspension systems, shock absorbers and off-road protection. Available for 4WD and 2WD trucks, SUVs, and Jeep applications. Offer for 2011 SEMA projects. Contact: Christine Bowser, 330/688-3515. Website: www.gorancho.com.

Tuff Country EZ-Ride Suspension (Booth #30104): Suspension leveling and lift kits. Contact: Scott Sweeney or Troy Davis, 801/280-2777; 801/280-2896 (fax). Website: www.tuffcountry.com.

Wheels & Tires

American Force Wheels: Forged aluminum, custom-built wheels for dually and SRW trucks. Contact: deyan@americanforcewheels.com. Website: www.americanforcewheels.com.

BC Racing Wheels and Suspension (Booth #24955): Two-piece forged wheels custom made to your spec. Contact: Chelsea DeNofa, 321/206-6381; 321/206-6381 (fax). Website: www.bcracingwheels.com.

BMF Wheels (Booth #38028): BMF Wheels line of wheels for the off-road and lifted-truck enthusiast. All BMF Wheels are manufactured using a proprietary, patent-pending, multi-axis CNC machining process. Contact: Blake Ramthun, 888/313-2580. Website: www.BMFwheels.com.

PDK Wheels & Auto Accessories (Booth #46079): Mamba offroad alloys, Von Max luxury alloys and Greed wheels. Contact: Amber, 219/947-1735; 219/945-1975 (fax). Websites: www.mambawheels.com, www.vonmaxwheels.com, www.greedwheels.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—20-inch five-spoke aluminum alloy wheels. Contact: Kevin Woodruff, 732/349-2109, ext. 125. Website: www.slponline.com.

Vossen Wheels (Booth #47099): Wheels. Contact: Jav; 305/463-7778; 305/256-1007 (fax). Website: www.vossenwheels.com.

Voxx Wheel (B/G rodworks & GFX wheels - Booth #44275): Wheels: hot rod; Euro; off-road; ATV. Contact: Barry Horlick, 310/783-1613; 310/783-1623 (fax). Website: www.voxxwheel.com.

Other Products/Services

JET Performance Products (Booth #23713): Programmers. Contact: Dan Nicholas, 714/848-5515; 714/847-6290 (fax). Website: www.jetchip.com.

KBS Coatings (Booth #11053): Rust preventive coatings for chassis, floorpans, engine paints, manifold paints, clearcoat and more. Contact: Jim Krolak, 219/263-0073; 219/531-7797 (fax). Website: www.kbs-coatings.com.

Pure Power! Lifetime Filters (Booth #23128): High-performance, high zinc, API licensed motor oils, EHP lubricants and greases. Contact: Fran Cyrus, 800/750-0827; 714/894-2994 (fax). Website: www.GoPurePower.com.

QuietRIDE Solutions (Booth #24386): Firewall insulators and truck headliners. Contact: Timothy Cox; 209/942-4777; 209/942-4476 (fax). Website: www.quietride.com.

Scosche Industries (Booth #11327): iPhone, iPod and iPad accessories. Contact: Rick Ross, 805/486-4450, ext. 510; 800/350-0687 (fax). Website: www.scosche.com.

Shining Monkey Corp. (Booth #13051): Tire dressing. Contact: Robert Dipede, 888/265-8615, ext. 3; 866/353-2500. Website: www.shiningmonkeycorp.com.

Westin Wade Automotive (Booth #34028, 34029, 34032): Sure-Fit floor and cargo mats. Contact: Gaby Cortes, 626/960-6762, ext. 451; 626/960-2055. Website: www.westinautomotive.com.

XS Power (Booth #23512): Battery chargers and battery hold downs. Contact: Nathan Way, 888/497-7693, ext. 1211; 865/281-9844 (fax). Website: www.4xspower.com.

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The SEMA Show features thousands of project vehicles each year that represent the ingenuity and creativity of the specialty-equipment market. SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list. The list is a simple way to connect exhibitors who want to get more eyes on their products at the Show with builders designing the vehicles that attract attention from thousands of buyers and members of the media.

Each week SEMA eNews will feature the latest additions to the list, and hundreds of builders will access the list to find the pieces they need to complete their builds. Product-placement opportunities such as this are so beneficial that exhibitors often offer products for free or at a greatly reduced rate. Note: The list is reserved for exhibitors of the 2011 SEMA Show.

To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to eNews@sema.org and put “Product List” in the e-mail subject line. To complete the process online, use this electronic form from the Exhibitor Manual.

Remember, builders will contact you directly, so make sure your contact information is accurate. New submissions will be included each week, when available.

For questions or additional information, contact Jason Catullo at jasonc@sema.org or 909/978-6713.

Here are the latest additions to the list:

Engine/Underhood Components

AEROMOTIVE INC. (Booth #24217): 340 Series Stealth in-tank fuel pumps. Contact: Jesse Powell, 913/647-7300, ext. 111; 913/647-7207 (fax). Website: www.aeromotiveinc.com/2011/05/340-stealth.

Evans Cooling Systems Inc. (Booth #32263): Waterless engine coolant. Contact: Cathy Wright, 888/990-2665; 610/970-0286 (fax). Website: www.evanscooling.com.

Hose Candy (Booth #20952): Hose Candy’s vacuum and turbo hose quick-couplers available in red, blue, green, gold, black, silver, purple and carbon fiber. Contact: Casey Milano. Website: www.hosecandy.com.

Exterior Products/Accessories

Tireco (Booth #42077): Wheels—Forte, Sendel and Vagare. Contact: Rick Papelian, 310/767-7990, ext. 353; 310/207-9267 (fax).

Truck-Lite Co. LLC (Booth #35161): Seven-inch, round LED headlamp; seven-inch round LED auxiliary products (work/spot/flood). Contact: Jamie Lindemuth, 716/661-1248; 716/665-6403 (fax). Website: www.truck-lite.com.

Suspension/Brakes

MaxTrac Suspension LLC (Booth #31162): Lifting and lowering suspension products for 2WD trucks and SUVs. Contact: Jay Parodi, 714/630-0363; 714/688-0269 (fax). Website: www.maxtracsuspension.com.

Revtek Suspension (Booth #32083): Level kits and complete suspension lift systems for Dodge, Ford, GM, Toyota, Jeep and Nissan. Contact: Ryan Few, 503/659-1650; 503/659-2931 (fax). Website: www.revtek.com.

Other Products/Services

BOLT (Booth #36166): Hitch receiver locks, padlocks, cable locks and spare tire locks featuring Breakthrough One-Key Lock Technology that permanently programs the lock to the specific vehicle’s ignition key, eliminating the need for multiple keys. Available for most GM, Ford and Chrysler/Jeep vehicles. Contact: Casey Milano. Website: www.boltlock.com.

Yukon Gear & Axle: Spin Free Kit—Replaces factory unit bearings with tapered bearings and races resulting in a design that is easier and more economical to service and offers significant increases in mileage per gallon. The hub kit also includes WARN premium locking hubs, giving you more driving selectability. This kit includes new rotors, spindles, high-strength Yukon 4340 Chrome-Moly outer axles, WARN premium locking hubs, Timken bearings, high-quality seals and all hardware for installation. The wheel hub diameter on this kit is larger than stock. If your vehicle is equipped with the factory aluminum wheels, the center will need to be machined to fit. Contact: Neal Hollingsworth. Website: www.yukongear.com.

Here are the previous submissions for the list:

Engine/Underhood Components	Exterior Products/Accessories
Interior Products/Accessories	Suspension/Brakes
Wheels & Tires	Other Products/Services

Engine/Underhood Components

AEM Induction: Full line of high-performance air intake systems and air filters for sport compact, modern-day musclecars and trucks and SUVs, including gas and diesel applications. Contact: Lucio Tapia. Website: www.aemintakes.com.

AIRAID Filter Company (Booth #23729): AIRAID cold-air intakes; PowerAid throttle-body spacers; and premium filters, pre-filters. Contact: David Edelman, 602/652-9712; 602/652-9812 (fax). Website: www.airaid.com.

Air Flow Research Heads (Booth #21125): Composite intake manifolds, CNC aluminum cylinder heads. Contact: Chris Sperling, 661/705-8503; 661/257-4462 (fax). Website: www.airflowresearch.com.

ANSA Automotive/Silverline (Booth #22321): High-performance exhaust systems for sport compacts, vintage exotics and imports and diesel light trucks. Contact: Hal Branstetter, 478/788-6653; 478/784-1694 (fax). Website: www.ANSAautomotive.com.

Bully Dog Technologies (Booth #21346): Tuners, intakes, exhausts, turbos and digital gauges. Contact: Brittany Schwartz, 940/783-9914, ext. 1400; 208/226-2511 (fax); or Shawn Udy, 940/783-9914, ext.1145; 208/226-2511 (fax). Website: www.bullydog.com; www.bullydogbigrig.com.

Champion Brands (Booth #21131): Champion racing motor oils, Champion "Blue Flame" diesel performance motor oils, Champion "Classic & Muscle" Hi-Zinc motor oils, Champion "Performance" lubricants. Contact: Karl Dedolph, 660/890-6231; 660/885-2867 (fax). Website: www.championbrands.com.

Clean Seal Inc. (Booth #24674): Automotive hose. Contact: Bill Dorton, 800/366-3682, ext. 138; 574/299-8044 (fax). Website: www.cleanseal.com.

CORSA Performance Exhausts (Booth #23517): High-performance, cat-back and axle-back exhaust systems for today’s cars and trucks. Contact: Casey Milano. Website: www.corsaperformance.com.

Daystar Products International (Booth #23659): Motor and transmission mounts. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Thermal and acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

DynoMax Performance Exhaust: Dyno-proven, power-enhancing exhaust systems and components and a complete line-up of mufflers for a full range of domestic and import passenger cars, light trucks, Jeeps and SUVs. If you’re looking for a DRONE-FREE muffler, contact DynoMax. Available for 2011 SEMA projects. Contact: Christine Bowser, 330/688-3515. Website: www.dynomax.com.

Gibson Performance Exhaust: Exhaust systems and headers. Applications for trucks, SUVs, diesels, American musclecars, side-x-sides, motorhome, marine, sand car, and off-road. Contact: Robert Murgado, 951/372-1236 (fax). Website: www.gibsonexhaust.com.

Granatelli Motor Sports Inc.: 2010–2011 Camaro engine-performance components. Contact: Joey Granatelli, 805/486-6644, ext. 11. Website: http://www.granatellimotorsports.com.

JET Performance Products (Booth #23713): Engine-tuning products; mass air sensors. Contact: Dan Nicholas, 714/848-5515; 714/847-6290 (fax). Website: www.jetchip.com.

K&N Engineering Inc.: High-flow intake systems, OE replacement air filters high-performance oil filters for most vehicles and powersports applications. Contact: Lucio Tapia, 951/826-4000, ext. 4350. Website: www.knfilters.com.

Linear Logic LLC (Booth #11628): The ScanGauge2 ultra-compact, multi-function vehicle monitor. Digital gauges, trip computer, scan tool, performance monitor, 72-color, programmable backlight. ScanGaugeE also available for green and eco-friendly vehicles. Contact: Joey Snyder. Website: www.ScanGauge.com.

ODYSSEY Battery by EnerSys (Booth #24943): ODYSSEY batteries and Ultimizer chargers. Contact: April Tomalis; 800/538-3627, ext. 1729; 610/372-8613 (fax). Website: www.odysseybattery.com.OZMO Engineering (Booth #21756): Carbon fiber intake manifolds. Contact: Jamie Krogdahl, 408/898-4533; 987/654-3210 (fax). Website: www.ozmoengineering.com.

ProCharger (Booth #21354): Superchargers and intercooled supercharger systems. Contact: Cary Pangrac; 913/338-2886; 913-338-2879 (fax). Website: www.procharger.com.

Pure Power! Lifetime Filters (Booth #23128): Multi-patented Lifetime oil, fuel and transmission filters. Cleanable, reusable, superior filtering. Direct OEM replacement of spin-on, drop-in cartridge, inline and remote filters for more than 30,000 applications for all types of engines, racing, street, fleet, marine, motorcycle and HD equipment. Contact: Fran Cyrus, 800/750-0827; 714/894-2994 (fax). Website: www.GoPurePower.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—Loud Mouth, Loud Mouth II, and PowerFlo axle-back exhaust systems with 4-inch or square tips; Blackwing cold-air induction packages/system; RTM hood with functional heat extractor scoop. For the 2010-11 C6 Corvette—Loud Mouth, Loud Mouth II and PowerFlo axle-back exhaust systems with 3.5-inch or cast aluminum tips; Blackwing cold-air induction system. For the 2010-11 GM/GMC Truck/SUV—PowerFlo exhaust systems with 3.5-inch or trapezoid tips; Blackwing cold-air induction system. For the 2011–2012 Ford Mustang GT—Loud Mouth, Loud Mouth II, and PowerFlo exhaust systems with 4-inch tips. For the 2010–11 Dodge Challenger/Charger—Loud Mouth, Loud Mouth II, and PowerFlo exhaust systems; Blackwing cold-air induction system. Contact: Kevin Woodruff, 732/349-2109, ext. 125. Website: www.slponline.com.

Thrush Exhaust: Thrush offers a wide range of header-back exhaust systems for musclecars, a complete array of stainless steel mufflers and several options of its Glasspack mufflers. Contact: Christine Bowser, 330/688-3515. Website: www.thrushexhaust.com.

Volant Performance (Booth #23020): Cool air intakes. Contact: Danny Moniz, 909/481-3888; 909/987-8051 (fax). Website: www.volant.com.

XS Power (Booth #23512): Racing and mobile audio starting batteries. Contact: Nathan Way, 888/497-7693, ext. 1211; 865/281-9844 (fax). Website: www.4xspower.com.

Exterior Products/Accessories

ANSA Automotive/Silverline (Booth #22321): Exhaust tips in chrome, stainless, nickel coated or powder coated. Vintage styles for imports and musclecars. Contact: Hal Branstetter, 478/788-6653; 478/784-1694 (fax). Website: www.ANSAautomotive.com.

A.R.E.: Fiberglass tonneau covers and truck caps custom made to fit most popular trucks. A.R.E. caps and covers are painted to match using the OEM paint code for a high-quality appearance. Contact: Casey Milano. Website: www.4are.com.

ATS Design (Booth# 33105): Full line of stylish, high-quality running boards and fender flares for trucks, vans, SUVs and CUVs. Many no-drill applications available, 8 running board styles to choose from in several finishes. Made only in the USA at ATS-approved facilities. Contact: Rick Nauman; 866/213-2873, ext. 356. Website: www.atsdesign.com.

Baja Designs Inc. (Booth #22486): High-end lights. Contact: Regis Finn, 760/560-2252; 760/560-0383 (fax). Website: www.bajadesigns.com.

BASF Refinish: BASF FOOSE Colors, R-M Carizzma (Candy) paint, Glasurit and Limco finishes available. Products include primer, color and clear for selected vehicles. Contact: Brian Fox, 717/577-6449. Website: www.basfpaintnews.com, www.basfrefinish.com.

BEDSLIDE (Booth #32097): BEDSLIDES for trucks, vans and SUVs. BEDSLIDE is an easy way to load and unload a truck by turning a truck bed into a sliding drawer. Contact: Joel Ayres, 541/690-6357. Website: www.bedslide.com.

Blue Ox (Booth #36083): Blue Ox Allure Towbar, Blue Ox SwayPro weight distribution hitch, Blue Ox gooseneck hitch. Contact: Destiny Thomas; 402/385-3051; 402/385-3360. Website: www.blueox.com.

Bodyguard Truck Accessories (Booth #30185): Heavy-duty front and rear replacement bumpers (smooth steel or treadplate); heavy-duty pipe steps. Contact: Kelli Mallicote, 903/785-8939; 903/782-9890 (fax). Website: www.BodyguardBumpers.com.

Clean Seal Inc. (Booth #24674): Extruded rubber seal and gaskets. Contact: Bill Dorton, 800/366-3682, ext. 138; 574/299-8044 (fax). Website: www.cleanseal.com.

Crazyfish Graphics (Booth #12004): Custom striping, graphics and wraps. Contact: Joe Naponiello, 773/254-3500; 773/254-3655 (fax). Website: www.crazyfishgfx.com.

EGR Inc. (Booth #30065): Full line of exterior plastic accessories, including (but not limited to) no-drill fender flares, no-drill hood protectors, side-window visors and side steps. Contact: Robert Wityczak; 909/923-7075. Website: www.egrusa.com.

Go Rhino! Products (Booth #30013): Grille/brush guards with a patented built-in step; winch guards; heavy-duty Wrangler one-piece guards; OE Xtreme 4-, 5- and 6-inch oval running boards; universal steps; hitch steps; bed bars; bed rails; exhaust tips; garage, shop and RV organizers; and patented Dominator II & III sidesteps in modular and one-piece designs. Contact: Kathryn Gallagher, 888/427-4466. Website: www.gorhino.com.

HELLA Inc. (Booth #23113): LED worklamps, Halogen worklamps, HID/Xenon worklamps, HID/Xenon auxiliary lamps, Halogen auxiliary lamps, trumpet horns, air horns (dual and triple tone). Contact: Scott Kornhaus, 770/631-7557; 770/631-7574 (fax). Website: www.myhellalights.com.

Hi-Lift Jack Company (Booth #32005): Hi-Lift Jacks and accessories, Slide-N-Lock tie-down systems. Contact: Steve Dowden; 812/384-4441, ext. 16; 812/384-4592. Website: www.hi-lift.com.

Lazer Star Light Products (Booth #37075): HID and LED driving and off-road lights. Contact: Suzi; 805/226-8200; 805/226-8150 (fax). Website: www.lazerstar.net.

Mile Marker (Booth #33021): Recovery winches and recovery gears and locking hubs. Contact: Jackie Hawkins, 954/782-0604; 954/782-0769 (fax). Website: www.MileMarker.com.

Monster Hooks Inc. (Booth #33189): Manufacturer of the only forged Chromoly Hooks. Monster Hooks Hexaust. Ultimate Drop Hitch. Contact: Marco Najarro, 408/313-0716; 408-624-1440 (fax). Website: www.monsterhooksinc.com.

N-FAB Inc. (Booth #37083): N-FAB Nerf-Steps, RSP bumpers, pre-runners, light bars, and other tubular steel off-road products. Contact: Doug Parks, 281/880-6322; 281/880-6325 (fax). Website: www.n-fab.com.

ORACLE Lighting Technologies (Booth #11443): ORACLE SMD headlight halo kits (all colors available). Contact: Jonathan or Justin; 800/407-5776; 800/407-2631. Website: www.ORACLElights.com.

Paramount Restyling (Booth #12753): Billet grilles, SS mesh grilles, Evolution mesh grilles. Carbon fiber grilles, carbon fiber door-handle covers. Contact: Kevin Doyle, 909/781-6492, ext. 307; 909/781-6496 (fax). Website: www.paramountrestyling.com.

Ranch Hand: Heavy-duty front bumper replacements, grille guards, headache racks and steps. Contact: Derrick Ratliff. Website: www.ranchhand.com.

Retro USA (Booth #13061): Retro-styled bumpers, trim and moldings for 2005–2009 Mustangs, 2010–2011 Camaros and 2008–2011 Challengers. Available in chrome, black chrome and carbon fiber finishes. Contact: Gary Green; 952/641-2334; 952/435-9891. Website: www.retrousa.net.

Retrax Truck Bed Covers (Booth #35115): Retractable pickup bed covers that glide easily on sealed ball bearings. The covers are key lockable in any position, have a patented low-profile design that incorporates a front cover that is flush with the rolling tonneau cover providing a seal that helps keep the truck bed dry. Contact: Andy Nephew, 701/746-5596. Website: www.retrax.com.

Rhino Linings Corp. (Booth #31055): Spray-in bedliner. Contact: Jenny Clifford; 858/410-6020; 858/450-5078 (fax).

Rhino-Rack USA (Booth #36136): Roof racks and accessories (sport and contractor); cargo carriers/boxes. Contact: Josh Lubitz, 303/706-9700; 303/706-9701 (fax). Website: www.rhinorack.com.

Roadwire Leather Interiors – Signature Sunroofs (Booth #12417): OEM-styled sunroofs. Contact: Tracy, 877/ROADWIRE; 323/888-6077 (fax). Website: www.roadwire.com.

Roll-N-Lock Corp. (Booth #34079): The most compact retractable truck bed cover system available, complete with integrated tailgate lock and an optional cargo manager bed divider. Contact: Dan Beaulaurier, 253/970-2213; 253/799-8502 (fax). Website: www.rollnlock.com.

Romik: Offering any product in its catalog base to Show-vehicle builders. Contact: Hugo Baeza, 610/395-5540; 610/395-5657 (fax). Website: www.Romik.com, www.romik-usa.com.

Shining Monkey Corp. (Booth #13051): Car detailing products. Contact: Robert Dipede, 888/265-8615, ext. 3; 866/353-2500. Website: www.shiningmonkeycorp.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—Close-out panel insert; high-lip rear spoiler; SS or RS badges with grille inserts. For the 2010-11 C6 Corvette— RTM ZR1 style hood with polycarbonate window; RTM ZR1 style supercharger hoods with polycarbonate window or solid surface; RTM ZR1 style front splitter, fenders with inserts and rocker extensions; rear lip spoiler. For the 2010-11 GM/GMC Truck/SUV—Hood scoop; front fascia/bumper overlay panel. For the 2011–2012 Ford Mustang GT—Quarter window louvers; rear black-out taillight panel. Contact: Kevin Woodruff, 732/349-2109, ext. 125. Website: www.slponline.com.

Surco Products Inc. (Booth #32001): Roof racks, bike racks, wheel chocks, van ladders, RV accessories and custom projects. Contact: Osnat Surkin, 310/323-2520; 310/323-7916 (fax). Website: www.surcoinc.com.

Thule/UWS/TracRac (Booth #35029): Aluminum and steel truck toolboxes, aluminum truck and van racks. Contact: Adam Donahue, 203/881-4925; 203/888-4252 (fax). Website: www.thuleworktruck.com.

T-Rex Grilles (Booth #35111): Multiple grille designs for most cars, trucks and SUVs, as well as numerous trim accessories. Grille styles include: traditional billet, stainless steel mesh X-Metal studded mesh grilles. All grilles and accessories are available in a polished or black finish and are in stock and ready to ship. Contact: Victor Casillas; 951/270-5388; 951/270-5391 (fax). Website: www.trexbillet.com.

TruXedo (Booth #31033): Complete line of TruXedo soft roll-up tonneau covers and truck accessories. Contact: Rachel Fernandez, 877/878-9336, ext. 287. Website: www.truxedo.com.

Undercover Inc. (Booth #31033): Undercover SE smooth, paintable ABS bed cover. The UnderCover SE Smooth is a hard, locking, lightweight, easy-to-remove truck-bed cover. Made from ABS composite, the cover has a smooth finish that can be custom painted to match the truck. Style lines and a subtle spoiler add to the look of the cover and fit great on mildly or fully custom trucks. Contact: Jason Hutchens, 866/900-8800; 417/753-7999 (fax). Website: www.undercoversesmooth.com.

Warrior Products (Booth #34091): Jeep exterior accessories, including tube doors, roof racks, fender flares, body armor, etc. Contact: Jason Roy. Website: www.warriorproducts.com.

Westin Wade Automotive (Booth #34028, 34029, 34032): Manufacturer of quality truck, car and SUV accessories, including front end, side step, body trim and off-road products. Winches and winch accessories. Contact: Gaby Cortes, 626/960-6762, ext. 451; 626/960-2055. Website: www.westinautomotive.com.

Interior Products/Accessories

CargoGlide (Booth #31153): Cargo slides for trucks, vans and SUVs. CargoGlide offers several models to suit individual and company needs from 600 lb. to 2,500 lb. capacities. Easy to install. Contact: David McInturf; 239/340-9605.

Daystar Products International (Booth #23659): Exact-fit storage panels and switch panels. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

DCI Performance Products (Booth #25227): Acoustic insulation products. Contact: Damian Johnson, +61-3-9357-2511; +61-3-9359-2191 (fax). Website: www.dci.com.au/performance.

Got2bWireless: Ultimate hands-free solution for vehicle—hands-free calling, texting, e-mail, Facebook, Twitter and more by using your voice. Contact: Lydia E. Draper, 877/404-6822; 800/790-1248 (fax). Website www.got2bwireless.com.

Grant Products International: Steering wheels, shift knobs and more. Contact: Wes Fisher. Website: www.grantproducts.com.

HELLA Inc. (Booth #23113): LED interior lighting. Contact: Scott Kornhaus, 770/631-7557; 770/631-7574 (fax). Website: www.myhellalights.com.

LeBaron Bonney Co./EZ Boy Interiors (Booth #23083): Reproduction and custom interior kits, including seat and panel upholstery. Contact: Scott Holbrook. Website: www.lebaronbonney.com; www.ezboyinteriors.com.

QuietRIDE Solutions (Booth #24386): AcoustiShield thermal acoustic auto insulation. Contact: Timothy Cox; 209/942-4777; 209/942-4476 (fax). Website: www.quietride.com.

Roadwire Leather Interiors – Signature Sunroofs (Booth #12417): Custom leather interiors. Contact: Tracy, 877-ROADWIRE; 323/888-6077 (fax). Website: www.roadwire.com.

Romik: Offering any product in its catalog base to Show-vehicle builders. Contact: Hugo Baeza, 610/395-5540; 610/395-5657 (fax). Website: www.Romik.com, www.romik-usa.com.

Scosche Industries (Booth #11327): Dash kits, wiring harnesses, antenna adapters, interfaces, speakers, subs, amps, sound dampening material, Bluetooth integration, iPod integration. Contact: Rick Ross, 805/486-4450, ext. 510; 800/350-0687 (fax). Website: www.scosche.com.

Shining Monkey Corp. (Booth #13051): Fabric protection spray. Contact: Robert Dipede, 888/265-8615, ext. 3; 866/353-2500. Website: www.shiningmonkeycorp.com.

Speed Dawg Shift Knobs (Booth #20564): Shift knobs. Contact: Chris Figdore, 717/741-2665; 717/741-2665 (fax). Website: www.speeddawg.com.

VDO Instrumentation & Accessories (Booth #22678): Gauges, accessories, sensors, and senders. Contact: AnnaMaria Blose; 610/289-0488, ext. 4002; 610/289-1766 (fax). Website: www.vdo.com/usa.

Westin Wade Automotive (Booth #34028, 34029, 34032): Manufacturer of a complete line of high-impact ABS acrylic products, including wind deflectors, bug shields, head light and taillight covers and cab guards. Sure-Fit floor and cargo mats. Contact: Gaby Cortes, 626/960-6762, ext. 451; 626/960-2055. Website: www.westinautomotive.com.

XS Power (Booth #23512): Secondary mobile audio batteries. Contact: Nathan Way, 888/497-7693, ext. 1211; 865/281-9844 (fax). Website: www.4xspower.com.

Suspension/Brakes

BC Racing Wheels and Suspension (Booth #24955): Adjustable coilover kits and racing suspension. Contact: Chelsea DeNofa, 321/206-6381; 321/206-6381 (fax). Website: www.bcracingwheels.com.

BDS Suspension (Booth #30170): American-made suspension lifts and shocks for trucks, SUVs and Jeeps. Contact: Carter Reed; 517/279-2384, ext. 250; 517/278-2316. Website: www.bds-suspension.com.

BMF Wheels (Booth #38028): Leveling kits for the new body style Toyota Tundra’s (2007-‘11); Jeep JK (2007-’11); GM 1500 P/U (2007-’11); Ford F-250 and F-350 P/U (2005-‘11); Ford F-150 P/U (2004-’11); and Dodge Ram 2500 and 3500 (1994-’11). Contact: Ryan Husted, 888/313-2580. Website: www.BMFwheels.com.

Daystar Products International (Booth #23659): U.S.-made lift and leveling kits for trucks and SUVs; Scorpion shock absorbers; and performance bushing kits for cars and trucks. Contact: Trent McGee, 623/215-0459; 623/907-0088 (fax). Website: www.daystarweb.com.

Energy Suspension (Booth #22967): Polyurethane suspension and drivetrain components. Contact: Mike Papazian, 949/361-3935; 949/361-3940 (fax). Website: www.energysuspension.com.

FOX Racing Shox (Booth #34111): High-performance shock absorbers and racing suspension products for trucks, SUVs, Jeeps, UTVs and off-road vehicles. Contact: Brian Godfrey, 831/768-4523. Website: www.foxracingshox.com.

Granatelli Motor Sports Inc.: 2005–2011 Mustang suspension components and 2010–2011 Camaro suspension components. Contact: Joey Granatelli, 805/486-6644, ext. 11. Website: www.granatellimotorsports.com.

Hellwig Products (Booth #22521): Load and sway suspension for trucks, SUVs and vintage and modern musclecars. Contact: Melanie White; 559/734-7451. Website: www.hellwigproducts.com.

MGP Caliper Covers: MGP caliper covers. Custom paint and engraving options available. Contact: Ben Wong, 877/995-0003; 619/330-4609. Website: www.calipercovers.com.

Rancho Suspension: Rancho is offering its entire line of performance suspension and off-road accessories, including suspension systems, shock absorbers and off-road protection. Available for 4WD and 2WD trucks, SUVs, and Jeep applications. Offer for 2011 SEMA projects. Contact: Christine Bowser, 330/688-3515. Website: www.gorancho.com.

Tuff Country EZ-Ride Suspension (Booth #30104): Suspension leveling and lift kits. Contact: Scott Sweeney or Troy Davis, 801/280-2777; 801/280-2896 (fax). Website: www.tuffcountry.com.

Wheels & Tires

American Force Wheels: Forged aluminum, custom-built wheels for dually and SRW trucks. Contact: deyan@americanforcewheels.com. Website: www.americanforcewheels.com.

BC Racing Wheels and Suspension (Booth #24955): Two-piece forged wheels custom made to your spec. Contact: Chelsea DeNofa, 321/206-6381; 321/206-6381 (fax). Website: www.bcracingwheels.com.

BMF Wheels (Booth #38028): BMF Wheels line of wheels for the off-road and lifted-truck enthusiast. All BMF Wheels are manufactured using a proprietary, patent-pending, multi-axis CNC machining process. Contact: Blake Ramthun, 888/313-2580. Website: www.BMFwheels.com.

PDK Wheels & Auto Accessories (Booth #46079): Mamba offroad alloys, Von Max luxury alloys and Greed wheels. Contact: Amber, 219/947-1735; 219/945-1975 (fax). Websites: www.mambawheels.com, www.vonmaxwheels.com, www.greedwheels.com.

SLP Performance Parts: For the 2010–12 V6 and V8 Camaro—20-inch five-spoke aluminum alloy wheels. Contact: Kevin Woodruff, 732/349-2109, ext. 125. Website: www.slponline.com.

Vossen Wheels (Booth #47099): Wheels. Contact: Jav; 305/463-7778; 305/256-1007 (fax). Website: www.vossenwheels.com.

Voxx Wheel (B/G rodworks & GFX wheels - Booth #44275): Wheels: hot rod; Euro; off-road; ATV. Contact: Barry Horlick, 310/783-1613; 310/783-1623 (fax). Website: www.voxxwheel.com.

Other Products/Services

JET Performance Products (Booth #23713): Programmers. Contact: Dan Nicholas, 714/848-5515; 714/847-6290 (fax). Website: www.jetchip.com.

KBS Coatings (Booth #11053): Rust preventive coatings for chassis, floorpans, engine paints, manifold paints, clearcoat and more. Contact: Jim Krolak, 219/263-0073; 219/531-7797 (fax). Website: www.kbs-coatings.com.

Pure Power! Lifetime Filters (Booth #23128): High-performance, high zinc, API licensed motor oils, EHP lubricants and greases. Contact: Fran Cyrus, 800/750-0827; 714/894-2994 (fax). Website: www.GoPurePower.com.

QuietRIDE Solutions (Booth #24386): Firewall insulators and truck headliners. Contact: Timothy Cox; 209/942-4777; 209/942-4476 (fax). Website: www.quietride.com.

Scosche Industries (Booth #11327): iPhone, iPod and iPad accessories. Contact: Rick Ross, 805/486-4450, ext. 510; 800/350-0687 (fax). Website: www.scosche.com.

Shining Monkey Corp. (Booth #13051): Tire dressing. Contact: Robert Dipede, 888/265-8615, ext. 3; 866/353-2500. Website: www.shiningmonkeycorp.com.

Westin Wade Automotive (Booth #34028, 34029, 34032): Sure-Fit floor and cargo mats. Contact: Gaby Cortes, 626/960-6762, ext. 451; 626/960-2055. Website: www.westinautomotive.com.

XS Power (Booth #23512): Battery chargers and battery hold downs. Contact: Nathan Way, 888/497-7693, ext. 1211; 865/281-9844 (fax). Website: www.4xspower.com.

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Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

• Pro Comp is seeking an experienced and highly motivated graphic designer to work in its marketing department based in Compton, California. The successful candidate will create all visual materials consistent with the established Pro Comp, Smittybilt and G2 brand identities from initial concept to final production. Creativity, attention to detail and organization skills are necessary. Must have a B.A. in graphic design and more than five years of experience with a design studio or an in-house marketing/design department.
• Robert Bosch LLC is hiring a senior product manager for its Broadview, Illinois, office. This position is responsible for developing the overall marketing programs for the wheel balance, tire change and brake lathe products. The successful candidate must have at least a bachelor's degree in marketing or business and 5–7 years of direct wheel service marketing products or marketing management experience in a related environment. General knowledge of automotive diagnostics is preferred.
• Highway Products Inc., located in White City, Oregon, is hiring a Solid Works designer. The successful candidate must be familiar with sheetmetal and CNC turret punching machinery and be able to draw, design and tool prints ready for production.
• Bushwacker, located in Portland, Oregon, is hiring an industrial designer/project leader. The successful candidate will be a creative, thorough and collaborative industrial designer with excellent project leadership skills for new-product development of high-quality thermoformed plastic products for the automotive aftermarket and OE markets.

For more job listings, click here.

Following are dates and locations for several upcoming SEMA-sponsored shows, webinars and activities. Click on an item for more details.

 

William Ponkowski

Video can be a powerful marketing and sales tool for businesses of every size. YouTube is a forum where people connect, inform and inspire others, and it acts as a distribution platform for original content creators and advertisers large and small.

Learn how to use online video, such as informative how-to-demonstrations, to promote the sale of parts and accessories. Join the SEMA Education Institute (SEI) and YouTube expert William Ponkowski, Thursday, August 18, at 10:00 a.m. (PDT), as he leads an exciting exploration of YouTube. Come learn how to connect with your customers using cutting-edge media.

In this webinar, we will focus on:

• The impact of online video on the auto industry.
• Three steps to success on YouTube.
• Understanding and acting on data from YouTube insights.
• Opportunity for Q&A.

Ponkowski, a YouTube specialist in the auto industry, brings a unique perspective as a Google staffer with an automotive background. Be sure to join SEI and Ponkowski on Thursday, August 18, at 10:00 a.m. (PDT) for this enlightening webinar on the effective use of YouTube for your business.

Participate live or download the webinar when it’s convenient. And remember: SEI webinars are free to SEMA members and only $29 for non-members.

Members: For more information and to register, click here.

Non-members: For more information and to register, click here.

 

William Ponkowski

Video can be a powerful marketing and sales tool for businesses of every size. YouTube is a forum where people connect, inform and inspire others, and it acts as a distribution platform for original content creators and advertisers large and small.

Learn how to use online video, such as informative how-to-demonstrations, to promote the sale of parts and accessories. Join the SEMA Education Institute (SEI) and YouTube expert William Ponkowski, Thursday, August 18, at 10:00 a.m. (PDT), as he leads an exciting exploration of YouTube. Come learn how to connect with your customers using cutting-edge media.

In this webinar, we will focus on:

• The impact of online video on the auto industry.
• Three steps to success on YouTube.
• Understanding and acting on data from YouTube insights.
• Opportunity for Q&A.

Ponkowski, a YouTube specialist in the auto industry, brings a unique perspective as a Google staffer with an automotive background. Be sure to join SEI and Ponkowski on Thursday, August 18, at 10:00 a.m. (PDT) for this enlightening webinar on the effective use of YouTube for your business.

Participate live or download the webinar when it’s convenient. And remember: SEI webinars are free to SEMA members and only $29 for non-members.

Members: For more information and to register, click here.

Non-members: For more information and to register, click here.

 

	The ARIA (pictured here) and Vdara Las Vegas resorts have reduced their nightly rates for 2011 SEMA Show attendees.

Always striving to provide its attendees and exhibitors the best options in terms of both pricing and variety, SEMA is proud to announce that two of the newest and most prestigious properties in Las Vegas have just reduced their rates to accommodate and welcome SEMA Show attendees back this year.

ARIA and Vdara—the two largest properties within the City Center complex—provide an experience like none ever seen before in Las Vegas. The complex is designed as its own metropolitan city in the heart of the Las Vegas Strip. ARIA has been awarded a five-diamond ranking by AAA, and offers more than 4,000 hotel guest rooms, 16 restaurants and numerous entertainment venues. Meanwhile, next door is the all-suite four-diamond Vdara. This completely non-smoking and casino-free property provides its guests a luxurious and quiet atmosphere right in the middle of the Las Vegas Strip, while also delivering all the traditional amenities at the neighboring ARIA.

Rates at the ARIA are now only $169 per night and the Vdara is only $159 per night during Show days, and they go as low as $129 at ARIA and $119 at Vdara if you are arriving early. Included in these low rates, available only by booking through SEMA’s official block, are all the amenities offered to all other guests who must pay an additional resort fee. These include the following:

ARIA

• Internet access (in-suite and campus-wide at City Center)
• Local and 800 number phone calls
• Access to The Spa at ARIA Fitness Center
• Daily newspaper
• Airline boarding pass printing

Vdara

• Internet access (in-suite and campus-wide at City Center)
• Two bottles of water per room per day
• Local and 800 number phone calls
• Access to Vdara Fitness Center
• Daily newspaper at front desk
• Nightly turn-down service upon request
• Guest robes upon request

As always, SEMA will continue to keep you apprised of changes to hotel rates in the SEMA Housing Block and any reductions made to rates are retroactive to anyone already booked in that hotel.

There is no better time than now to take advantage of the early-bird rates. If you have any questions about booking your hotels for the SEMA Show, please don’t hesitate to contact Travel Planners, SEMA’s Official Housing Bureau at 800/221-3531, or e-mail res@tphousing.com.

 

	The ARIA (pictured here) and Vdara Las Vegas resorts have reduced their nightly rates for 2011 SEMA Show attendees.

Always striving to provide its attendees and exhibitors the best options in terms of both pricing and variety, SEMA is proud to announce that two of the newest and most prestigious properties in Las Vegas have just reduced their rates to accommodate and welcome SEMA Show attendees back this year.

ARIA and Vdara—the two largest properties within the City Center complex—provide an experience like none ever seen before in Las Vegas. The complex is designed as its own metropolitan city in the heart of the Las Vegas Strip. ARIA has been awarded a five-diamond ranking by AAA, and offers more than 4,000 hotel guest rooms, 16 restaurants and numerous entertainment venues. Meanwhile, next door is the all-suite four-diamond Vdara. This completely non-smoking and casino-free property provides its guests a luxurious and quiet atmosphere right in the middle of the Las Vegas Strip, while also delivering all the traditional amenities at the neighboring ARIA.

Rates at the ARIA are now only $169 per night and the Vdara is only $159 per night during Show days, and they go as low as $129 at ARIA and $119 at Vdara if you are arriving early. Included in these low rates, available only by booking through SEMA’s official block, are all the amenities offered to all other guests who must pay an additional resort fee. These include the following:

ARIA

• Internet access (in-suite and campus-wide at City Center)
• Local and 800 number phone calls
• Access to The Spa at ARIA Fitness Center
• Daily newspaper
• Airline boarding pass printing

Vdara

• Internet access (in-suite and campus-wide at City Center)
• Two bottles of water per room per day
• Local and 800 number phone calls
• Access to Vdara Fitness Center
• Daily newspaper at front desk
• Nightly turn-down service upon request
• Guest robes upon request

As always, SEMA will continue to keep you apprised of changes to hotel rates in the SEMA Housing Block and any reductions made to rates are retroactive to anyone already booked in that hotel.

There is no better time than now to take advantage of the early-bird rates. If you have any questions about booking your hotels for the SEMA Show, please don’t hesitate to contact Travel Planners, SEMA’s Official Housing Bureau at 800/221-3531, or e-mail res@tphousing.com.

Brian Reese

Few individuals in the performance industry reach the vice president level by the age of 36. However, even fewer work for a marquee manufacturer, such as COMP Cams, as Brian Reese does. With the flair of an entrepreneur and the experience of a highly trained engineer, Reese has overseen the development of some of COMP Performance Group’s (which includes leading brands, such as COMP Cams, TCI, FAST, ZEX, RHS, Inglese, Quarter Master and others) biggest product hits in the last few years, including the FAST EZ-EFI Self Tuning Fuel Injection and the COMP Cams Engine Oils.

Reese cut his teeth as a GM development engineer before moving on as chief of engineering for SLP Performance Parts—a position he held for eight years. When the opportunity for the vice president of engineering position at CPG opened up, he was hooked. In this interview, Reese provides [SEMA Member News] insight into how a hard-charging young vice president should lead and manage an organization’s best resource—older, experienced employees.

Brian, you’ve been in charge of engineering departments at both SLP and CPG from a very young age. What challenges do you typically face when dealing with an older engineer?

“The biggest challenge I find in dealing with an older engineer is that oftentimes there is a gap of ‘trust’ between the younger executive and the older engineer. Most young executives think they know everything and have the attitude, ‘I don’t need this old guy.’ What I’ve found is exactly the opposite. Older employees have something that young people don’t have—experience. You don’t have to be the smartest guy to have the most experience. You get experience just by living and working. It’s the one thing where there is no shortcut. You can’t cheat it, you can’t learn it at Harvard and you can’t get it any quicker.

The challenge that occurs with an older engineer is that they know you don’t have the experience. So if you demand their respect, you often won’t get it. Sometimes, the younger executives try to then say, ‘we need younger engineers—they get it.’ That is wrong, though. The key is to surround yourself with older, more experienced people, not younger people. The older staff has what you want and what you can’t get without time. I believe it has been one of the key tickets to my success. I have been lucky to have really good relationships with older people and the opportunity to leverage their knowledge.”

Give me an example of when you didn’t best utilize the experience on your team. Who helped mentor you in this?

“Look, I was forced to learn this early in my career. At the first job I ever had, I was in a management position from day one, and what happened was, as a manager, I was asked questions and was expected to answer. The owner said: ‘What are we going to do?’ I didn’t know. I wanted to ask my boss, but I was the boss, of engineering, at least. So I had nobody to ask. I remember early on, even when I was working for SLP, I was the chief engineer, and I didn’t know the answer. I didn’t learn that in school; I was forced to go out and seek better advice. It was the only option that I had at my disposal. So I would say—personally—I had to use older employees from day one because I was forced to.”

Give young executives some advice about what they should do when they run into resistance from an older employee?

“Oh, you are going to run into resistance. Plan on it—you just better expect it. With senior staff, you have to earn their respect; really with anyone. You can’t be crowned respect. You can’t be given respect, you have to earn it. What that means when dealing with older executives, when you are a manager of someone older than yourself; you’re asking someone who has more experience than you to accept what you are asking them to do versus what they might do on their own.

Without respect it’s almost impossible. So you’ve got two options: you can demand it, yell, and scream and you might even get some short-term success. But it’s not sustainable. So you’ll either have them quit, or they will try to get rid of you. The only option is to engage them, listen to them, respect them and listen to everything they have to contribute. Rather than tell them what to do, what you’re really trying to do is get them to participate in the idea. The idea being what you need them to do. You’re essentially getting them to buy-in through helping them see what the right thing is.”

What about advice for an older employee with a younger executive?

“It takes a unique person who is older to deal with a younger boss. Keep an open mind. It’s often easier for an older person to keep an open mind than a younger person. In my experience, older people are easier to deal with as they get older. If an older employee wants to help the situation, he can help his or her young boss learn how to manage. It works both ways. An older guy can go to a younger executive and he can help the younger boss avoid making a bad decision. The younger boss—if he has a half a brain—will start to learn that the old guy is a pretty important key player in here.”

Did you have an older employee—who worked under you—mentor you?

“Yes. I mean, I’ve learned from almost everyone who has worked for me. At SLP, a guy worked for me, he was probably in his mid 50s when I was 25—Tony Calapatch. He read me like a book. He said ‘you’re young, talented, but you are wound up.’ He was like a father figure. He listened to me when he knew he should, yet he helped me when he knew I needed it. He helped me help myself.

He counseled me and taught me how to deal with him—he wasn’t as fast as I wanted him to be, and he got me to calm down a little bit. He made me realize that if an employee isn’t in a positive environment that he likes or enjoys, it won’t last in the long run. The fundamental first step for working with senior staff members is creating an environment in which they are happy.

Summarize the top three things that a young executive needs to know to develop a productive relationship with an older staff member:

1. Do more listening than talking.
2. Be aware and sensitive to create an environment that older employees enjoy.
3. Leverage the experience of your older employees as much as possible. They have it, you don’t. Use it.

Brian Reese

Few individuals in the performance industry reach the vice president level by the age of 36. However, even fewer work for a marquee manufacturer, such as COMP Cams, as Brian Reese does. With the flair of an entrepreneur and the experience of a highly trained engineer, Reese has overseen the development of some of COMP Performance Group’s (which includes leading brands, such as COMP Cams, TCI, FAST, ZEX, RHS, Inglese, Quarter Master and others) biggest product hits in the last few years, including the FAST EZ-EFI Self Tuning Fuel Injection and the COMP Cams Engine Oils.

Reese cut his teeth as a GM development engineer before moving on as chief of engineering for SLP Performance Parts—a position he held for eight years. When the opportunity for the vice president of engineering position at CPG opened up, he was hooked. In this interview, Reese provides [SEMA Member News] insight into how a hard-charging young vice president should lead and manage an organization’s best resource—older, experienced employees.

Brian, you’ve been in charge of engineering departments at both SLP and CPG from a very young age. What challenges do you typically face when dealing with an older engineer?

“The biggest challenge I find in dealing with an older engineer is that oftentimes there is a gap of ‘trust’ between the younger executive and the older engineer. Most young executives think they know everything and have the attitude, ‘I don’t need this old guy.’ What I’ve found is exactly the opposite. Older employees have something that young people don’t have—experience. You don’t have to be the smartest guy to have the most experience. You get experience just by living and working. It’s the one thing where there is no shortcut. You can’t cheat it, you can’t learn it at Harvard and you can’t get it any quicker.

The challenge that occurs with an older engineer is that they know you don’t have the experience. So if you demand their respect, you often won’t get it. Sometimes, the younger executives try to then say, ‘we need younger engineers—they get it.’ That is wrong, though. The key is to surround yourself with older, more experienced people, not younger people. The older staff has what you want and what you can’t get without time. I believe it has been one of the key tickets to my success. I have been lucky to have really good relationships with older people and the opportunity to leverage their knowledge.”

Give me an example of when you didn’t best utilize the experience on your team. Who helped mentor you in this?

“Look, I was forced to learn this early in my career. At the first job I ever had, I was in a management position from day one, and what happened was, as a manager, I was asked questions and was expected to answer. The owner said: ‘What are we going to do?’ I didn’t know. I wanted to ask my boss, but I was the boss, of engineering, at least. So I had nobody to ask. I remember early on, even when I was working for SLP, I was the chief engineer, and I didn’t know the answer. I didn’t learn that in school; I was forced to go out and seek better advice. It was the only option that I had at my disposal. So I would say—personally—I had to use older employees from day one because I was forced to.”

Give young executives some advice about what they should do when they run into resistance from an older employee?

“Oh, you are going to run into resistance. Plan on it—you just better expect it. With senior staff, you have to earn their respect; really with anyone. You can’t be crowned respect. You can’t be given respect, you have to earn it. What that means when dealing with older executives, when you are a manager of someone older than yourself; you’re asking someone who has more experience than you to accept what you are asking them to do versus what they might do on their own.

Without respect it’s almost impossible. So you’ve got two options: you can demand it, yell, and scream and you might even get some short-term success. But it’s not sustainable. So you’ll either have them quit, or they will try to get rid of you. The only option is to engage them, listen to them, respect them and listen to everything they have to contribute. Rather than tell them what to do, what you’re really trying to do is get them to participate in the idea. The idea being what you need them to do. You’re essentially getting them to buy-in through helping them see what the right thing is.”

What about advice for an older employee with a younger executive?

“It takes a unique person who is older to deal with a younger boss. Keep an open mind. It’s often easier for an older person to keep an open mind than a younger person. In my experience, older people are easier to deal with as they get older. If an older employee wants to help the situation, he can help his or her young boss learn how to manage. It works both ways. An older guy can go to a younger executive and he can help the younger boss avoid making a bad decision. The younger boss—if he has a half a brain—will start to learn that the old guy is a pretty important key player in here.”

Did you have an older employee—who worked under you—mentor you?

“Yes. I mean, I’ve learned from almost everyone who has worked for me. At SLP, a guy worked for me, he was probably in his mid 50s when I was 25—Tony Calapatch. He read me like a book. He said ‘you’re young, talented, but you are wound up.’ He was like a father figure. He listened to me when he knew he should, yet he helped me when he knew I needed it. He helped me help myself.

He counseled me and taught me how to deal with him—he wasn’t as fast as I wanted him to be, and he got me to calm down a little bit. He made me realize that if an employee isn’t in a positive environment that he likes or enjoys, it won’t last in the long run. The fundamental first step for working with senior staff members is creating an environment in which they are happy.

Summarize the top three things that a young executive needs to know to develop a productive relationship with an older staff member:

1. Do more listening than talking.
2. Be aware and sensitive to create an environment that older employees enjoy.
3. Leverage the experience of your older employees as much as possible. They have it, you don’t. Use it.