Last month, Brenda Priddy's team of spy shooters spotted the Mustang GT500 in mule guise on the Nürburgring testing something very hot under the hood. Those images revealed very few visible changes to the body.

Judging by the latest shots from the team, Priddy says that, given the camouflage, it's safe to say Ford has reached the production prototype phase of development on the new 'Stang.

Under the hood, an updated V8 pumping out 600+ hp is the likely powerhouse being prepared to combat the Chevy Camaro ZL1. Now that Priddy has heard the new motor's full throat during testing, she is certain it will remain supercharged. However, past those details, information on the new powerplant are still a little murky.

Cosmetically, the photos here show that the GT500 will get some pretty significant updates, including a new front fascia, redesigned grille, updated headlamps and even a new hood. Around back, there should be a new rear bumper and rear fascia spoiler. Priddy says that we can also see a new detail for the GT500: a double-barrel exhaust on each side instead of the dual exhaust on the current GT500 model.

The team will deliver more details as they become available.

Photo Credit: Brian Williams for Brenda Priddy & Co.

Last month, Brenda Priddy's team of spy shooters spotted the Mustang GT500 in mule guise on the Nürburgring testing something very hot under the hood. Those images revealed very few visible changes to the body.

Judging by the latest shots from the team, Priddy says that, given the camouflage, it's safe to say Ford has reached the production prototype phase of development on the new 'Stang.

Under the hood, an updated V8 pumping out 600+ hp is the likely powerhouse being prepared to combat the Chevy Camaro ZL1. Now that Priddy has heard the new motor's full throat during testing, she is certain it will remain supercharged. However, past those details, information on the new powerplant are still a little murky.

Cosmetically, the photos here show that the GT500 will get some pretty significant updates, including a new front fascia, redesigned grille, updated headlamps and even a new hood. Around back, there should be a new rear bumper and rear fascia spoiler. Priddy says that we can also see a new detail for the GT500: a double-barrel exhaust on each side instead of the dual exhaust on the current GT500 model.

The team will deliver more details as they become available.

Photo Credit: Brian Williams for Brenda Priddy & Co.

Bob Tasca III	David Grubnic

NEWS NUGGETS

MAC TOOLS U.S. NATIONALS IS LAST CHANCE FOR DRIVERS HOPING TO MAKE THE FULL THROTTLE COUNTDOWN TO THE CHAMPIONSHIP: Funny Car driver Bob Tasca knows what type of Labor Day weekend he’ll be having. While many people may spend their last long weekend of summer relaxing by the pool, the New England native will spend his days counting points and crossing fingers as the NHRA Full Throttle Drag Racing Series returns to historic Lucas Oil Raceway at Indianapolis for the Mac Tools U.S. Nationals presented by Lucas Oil. It’s the final race of the regular season and the place where drivers will have one more shot at locking in a spot in the top 10 point standings before the start of the Countdown to the Championship—NHRA’s six-race playoffs to determine the world champions. Tasca sits in the 10th and last spot in the Funny Car points but has yet to secure his spot in the Countdown. With 11th-place driver Johnny Gray just 62 points behind, or just a little more than three round-wins, Tasca knows just how important his approach to Indy will be.

“When the NHRA made Indy the last-chance race, the last race to make the top 10 playoff field, this race took on an even greater significance,” said Tasca. “For teams like us, the Motorcraft/Quick Lane Ford Mustang Funny Car team, it’s time to prove we are a championship contender. Last year in Pomona, it was great blocking for 2010 Funny Car world champion John Force, but we’re ready to go for our own title.”

Tasca isn’t the only one feeling the pressure. Top Fuel driver Dave Grubnic also sits in the 10th spot in his category—just 19 points, a little less than a round-win—ahead of Terry McMillen. It’s a pressure Grubnic has had before when he moved from 11th to 10th last year with two races left before the start of the Countdown. Can Grubnic hold on again this year to make his third Countdown appearance? Pro Stock and Pro Stock Motorcycle also have tight races for the Countdown heading into Indy, with Ron Krisher working to hold off Larry Morgan and Ronnie Humphrey in Pro Stock and Jim Underdahl hoping to hold off hard-charging Chip Ellis and David Hope in the two-wheel category.

SPECIAL TICKET OFFERS AVAILABLE FOR MAC TOOLS U.S. NATIONALS: Two special ticket offers are available for the upcoming Mac Tools U.S. Nationals. The first one will be available to all active and retired military personnel. As a special thank you to all who have bravely served our country, the NHRA will offer free general-admission tickets to both active and retired military for the Friday night qualifying session during the Mac Tools U.S. Nationals presented by Lucas Oil at Lucas Oil Raceway at Indianapolis, September 2. The offer must be taken advantage of at the gate on September 2. One complimentary ticket per person will be issued, and proof of active or retired military status will be required to receive the complimentary general-admission ticket.

In another great ticket offer for fans, Lucas Oil is sponsoring a limited number of specially priced general-admission tickets during the weekend in honor of the NHRA’s 60th anniversary season. A total of 6,000 tickets will be offered to the public at $20 per ticket with 2,000 available for Friday—1,000 tickets each on both Saturday and Sunday and 2,000 tickets on Monday. These tickets will be good for admission to the general admission section of the grandstands located on the west side of the track. This limited-edition offer will be available starting on Tuesday at NHRATIX.com and buyers should use the password "LUCAS" at time of checkout. Additionally, fans may continue to purchase general-admission, reserved-seat and Top Eliminator Club tickets for the event at both NHRATIX.com and at by calling the NHRA Ticket Sales Center at 800/884-NHRA. Fans purchasing adult-reserved and general-admission tickets in advance will save $2 per ticket on gate ticket prices.

JOHN FORCE RACING MUSTANGS ON DISPLAY AT INDIANAPOLIS INTERNATIONAL AIRPORT FOR MAC TOOLS U.S. NATIONALS WEEK: As thousands of NHRA Full Throttle Racing Series fans begin to arrive in Indianapolis for the 57th annual Mac Tools U.S. Nationals, they will be greeted by two John Force Racing Ford Mustang Funny Cars. The Castrol GTX High Mileage Ford Mustang driven by John Force and the Automobile Club of Southern California Ford Mustang driven by Robert Hight will be on display at the Indianapolis International Airport for the next week getting fans and travelers revved up for the drag race.

“We are excited to have two of our John Force Racing Road Show Mustangs on display at the Indianapolis International Airport,” said Force, a four-time Mac Tools U.S. Nationals winner. “Robert and I have won Indy six times, so to have our Mustangs here to welcome everyone to Indianapolis is pretty cool.”

One JFR Ford Mustang Funny Car will be located on the first level by the baggage claim carousels and the other Funny Car will be on the second level in the Food Court. The 57th annual Mac Tools U.S. Nationals runs from August 31–September 5 at Lucas Oil Raceway at Indianapolis.

COMING ATTRACTIONS

MAC TOOLS U.S. NATIONALS PRESENTED BY LUCAS OIL, LUCAS OIL RACEWAY AT INDIANAPOLIS, August 31–September 5: The NHRA Full Throttle Drag Racing Series makes its last stop before the Countdown to the Championship. Defending event winners are Larry Dixon (Top Fuel), Ashley Force Hood (Funny Car), Greg Stanfield (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/884-NHRA (6472) or log on to NHRATIX.com. For media credentials, please contact Senior Communications Manager Scott Smith at ssmith@nhra.com.

O’REILLY AUTO PARTS NHRA NATIONALS, zMAX DRAGWAY, September 15–18: The NHRA Full Throttle Countdown to the Championship begins in Charlotte at the second stop of the season at zMAX Dragway. Defending event winners are Larry Dixon (Top Fuel), Cruz Pedregon (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/455-FANS (3267) or log on to charlottemotorspeedway.com. For media credentials, please contact Media Relations Manager Alex Baca at abaca@nhra.com.

AAA TEXAS NHRA FALL NATIONALS, TEXAS MOTORPLEX, September 22–25: The NHRA Full Throttle Countdown to the Championship makes its second of six stops with a visit to the Lone Star State. Defending event winners are Tony Schumacher (Top Fuel), Matt Hagan (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/668-6775 or log on to extremetix.com. For media credentials, please contact Director of Media Relations Anthony Vestal at avestal@nhra.com.

HE SAID, SHE SAID

IT’S MORE THAN JUST A WALLY: Funny Car driver Jack Beckman on what it means to race at the Mac Tools U.S. Nationals presented by Lucas Oil: “Indy is the big race. I didn’t realize how special it was until I had raced there. That trophy is the exact same height, shape and weight as all the Wallys, but it says U.S. Nationals, and that means a lot to any driver.”

60 YEARS IN NHRA HISTORY

1971, THE BURNDOWN IN INDY: In the Top Fuel final round of the 1971 Mac Tools U.S. Nationals presented by Lucas Oil, Steve Carbone and Don Garlits engaged in one of the more intense staging duels in NHRA history. Prior to the match, Carbone had insisted that he would not stage first in response to a Garlits psyche job that he believed cost him the 1968 Top Fuel final. Carbone outwaited his heavily favored opponent, then raced to victory over a tire-smoking Garlits.

INSIDE THE NUMBERS

8: Top Fuel pilot Tony Schumacher is tied with “Big Daddy” Don Garlits for the most wins in Top Fuel at the Mac Tools U.S. Nationals presented by Lucas Oil. A ninth win at this year’s event would move Schumacher past Garlits and tie him for first place with NHRA Legend Bob Glidden for the most Mac Tools U.S. Nationals wins. Schumacher is on a streak of four final-round appearances in the last four races but has yet to secure his first win of the season.

DID YOU KNOW…

… that Mac Tools—a hand-tools manufacturer and the title sponsor of the Mac Tools U.S. Nationals presented by Lucas Oil— will again serve as the primary sponsorship partner on the Top Fuel dragster driven by Doug Kalitta this week at Lucas Oil Raceway at Indianapolis?

“It’s great to see that big Mac Tools logo on the side of our dragster again,” said Kalitta. “We’ve had great success throughout the years with our friends at Mac Tools, and we’re excited to race under their banner.”

For more information, contact NHRA Media Relations at 626/914-4761 or log on to the NHRA Media Center.

Bob Tasca III	David Grubnic

NEWS NUGGETS

MAC TOOLS U.S. NATIONALS IS LAST CHANCE FOR DRIVERS HOPING TO MAKE THE FULL THROTTLE COUNTDOWN TO THE CHAMPIONSHIP: Funny Car driver Bob Tasca knows what type of Labor Day weekend he’ll be having. While many people may spend their last long weekend of summer relaxing by the pool, the New England native will spend his days counting points and crossing fingers as the NHRA Full Throttle Drag Racing Series returns to historic Lucas Oil Raceway at Indianapolis for the Mac Tools U.S. Nationals presented by Lucas Oil. It’s the final race of the regular season and the place where drivers will have one more shot at locking in a spot in the top 10 point standings before the start of the Countdown to the Championship—NHRA’s six-race playoffs to determine the world champions. Tasca sits in the 10th and last spot in the Funny Car points but has yet to secure his spot in the Countdown. With 11th-place driver Johnny Gray just 62 points behind, or just a little more than three round-wins, Tasca knows just how important his approach to Indy will be.

“When the NHRA made Indy the last-chance race, the last race to make the top 10 playoff field, this race took on an even greater significance,” said Tasca. “For teams like us, the Motorcraft/Quick Lane Ford Mustang Funny Car team, it’s time to prove we are a championship contender. Last year in Pomona, it was great blocking for 2010 Funny Car world champion John Force, but we’re ready to go for our own title.”

Tasca isn’t the only one feeling the pressure. Top Fuel driver Dave Grubnic also sits in the 10th spot in his category—just 19 points, a little less than a round-win—ahead of Terry McMillen. It’s a pressure Grubnic has had before when he moved from 11th to 10th last year with two races left before the start of the Countdown. Can Grubnic hold on again this year to make his third Countdown appearance? Pro Stock and Pro Stock Motorcycle also have tight races for the Countdown heading into Indy, with Ron Krisher working to hold off Larry Morgan and Ronnie Humphrey in Pro Stock and Jim Underdahl hoping to hold off hard-charging Chip Ellis and David Hope in the two-wheel category.

SPECIAL TICKET OFFERS AVAILABLE FOR MAC TOOLS U.S. NATIONALS: Two special ticket offers are available for the upcoming Mac Tools U.S. Nationals. The first one will be available to all active and retired military personnel. As a special thank you to all who have bravely served our country, the NHRA will offer free general-admission tickets to both active and retired military for the Friday night qualifying session during the Mac Tools U.S. Nationals presented by Lucas Oil at Lucas Oil Raceway at Indianapolis, September 2. The offer must be taken advantage of at the gate on September 2. One complimentary ticket per person will be issued, and proof of active or retired military status will be required to receive the complimentary general-admission ticket.

In another great ticket offer for fans, Lucas Oil is sponsoring a limited number of specially priced general-admission tickets during the weekend in honor of the NHRA’s 60th anniversary season. A total of 6,000 tickets will be offered to the public at $20 per ticket with 2,000 available for Friday—1,000 tickets each on both Saturday and Sunday and 2,000 tickets on Monday. These tickets will be good for admission to the general admission section of the grandstands located on the west side of the track. This limited-edition offer will be available starting on Tuesday at NHRATIX.com and buyers should use the password "LUCAS" at time of checkout. Additionally, fans may continue to purchase general-admission, reserved-seat and Top Eliminator Club tickets for the event at both NHRATIX.com and at by calling the NHRA Ticket Sales Center at 800/884-NHRA. Fans purchasing adult-reserved and general-admission tickets in advance will save $2 per ticket on gate ticket prices.

JOHN FORCE RACING MUSTANGS ON DISPLAY AT INDIANAPOLIS INTERNATIONAL AIRPORT FOR MAC TOOLS U.S. NATIONALS WEEK: As thousands of NHRA Full Throttle Racing Series fans begin to arrive in Indianapolis for the 57th annual Mac Tools U.S. Nationals, they will be greeted by two John Force Racing Ford Mustang Funny Cars. The Castrol GTX High Mileage Ford Mustang driven by John Force and the Automobile Club of Southern California Ford Mustang driven by Robert Hight will be on display at the Indianapolis International Airport for the next week getting fans and travelers revved up for the drag race.

“We are excited to have two of our John Force Racing Road Show Mustangs on display at the Indianapolis International Airport,” said Force, a four-time Mac Tools U.S. Nationals winner. “Robert and I have won Indy six times, so to have our Mustangs here to welcome everyone to Indianapolis is pretty cool.”

One JFR Ford Mustang Funny Car will be located on the first level by the baggage claim carousels and the other Funny Car will be on the second level in the Food Court. The 57th annual Mac Tools U.S. Nationals runs from August 31–September 5 at Lucas Oil Raceway at Indianapolis.

COMING ATTRACTIONS

MAC TOOLS U.S. NATIONALS PRESENTED BY LUCAS OIL, LUCAS OIL RACEWAY AT INDIANAPOLIS, August 31–September 5: The NHRA Full Throttle Drag Racing Series makes its last stop before the Countdown to the Championship. Defending event winners are Larry Dixon (Top Fuel), Ashley Force Hood (Funny Car), Greg Stanfield (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/884-NHRA (6472) or log on to NHRATIX.com. For media credentials, please contact Senior Communications Manager Scott Smith at ssmith@nhra.com.

O’REILLY AUTO PARTS NHRA NATIONALS, zMAX DRAGWAY, September 15–18: The NHRA Full Throttle Countdown to the Championship begins in Charlotte at the second stop of the season at zMAX Dragway. Defending event winners are Larry Dixon (Top Fuel), Cruz Pedregon (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/455-FANS (3267) or log on to charlottemotorspeedway.com. For media credentials, please contact Media Relations Manager Alex Baca at abaca@nhra.com.

AAA TEXAS NHRA FALL NATIONALS, TEXAS MOTORPLEX, September 22–25: The NHRA Full Throttle Countdown to the Championship makes its second of six stops with a visit to the Lone Star State. Defending event winners are Tony Schumacher (Top Fuel), Matt Hagan (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/668-6775 or log on to extremetix.com. For media credentials, please contact Director of Media Relations Anthony Vestal at avestal@nhra.com.

HE SAID, SHE SAID

IT’S MORE THAN JUST A WALLY: Funny Car driver Jack Beckman on what it means to race at the Mac Tools U.S. Nationals presented by Lucas Oil: “Indy is the big race. I didn’t realize how special it was until I had raced there. That trophy is the exact same height, shape and weight as all the Wallys, but it says U.S. Nationals, and that means a lot to any driver.”

60 YEARS IN NHRA HISTORY

1971, THE BURNDOWN IN INDY: In the Top Fuel final round of the 1971 Mac Tools U.S. Nationals presented by Lucas Oil, Steve Carbone and Don Garlits engaged in one of the more intense staging duels in NHRA history. Prior to the match, Carbone had insisted that he would not stage first in response to a Garlits psyche job that he believed cost him the 1968 Top Fuel final. Carbone outwaited his heavily favored opponent, then raced to victory over a tire-smoking Garlits.

INSIDE THE NUMBERS

8: Top Fuel pilot Tony Schumacher is tied with “Big Daddy” Don Garlits for the most wins in Top Fuel at the Mac Tools U.S. Nationals presented by Lucas Oil. A ninth win at this year’s event would move Schumacher past Garlits and tie him for first place with NHRA Legend Bob Glidden for the most Mac Tools U.S. Nationals wins. Schumacher is on a streak of four final-round appearances in the last four races but has yet to secure his first win of the season.

DID YOU KNOW…

… that Mac Tools—a hand-tools manufacturer and the title sponsor of the Mac Tools U.S. Nationals presented by Lucas Oil— will again serve as the primary sponsorship partner on the Top Fuel dragster driven by Doug Kalitta this week at Lucas Oil Raceway at Indianapolis?

“It’s great to see that big Mac Tools logo on the side of our dragster again,” said Kalitta. “We’ve had great success throughout the years with our friends at Mac Tools, and we’re excited to race under their banner.”

For more information, contact NHRA Media Relations at 626/914-4761 or log on to the NHRA Media Center.

Bob Tasca III	David Grubnic

NEWS NUGGETS

MAC TOOLS U.S. NATIONALS IS LAST CHANCE FOR DRIVERS HOPING TO MAKE THE FULL THROTTLE COUNTDOWN TO THE CHAMPIONSHIP: Funny Car driver Bob Tasca knows what type of Labor Day weekend he’ll be having. While many people may spend their last long weekend of summer relaxing by the pool, the New England native will spend his days counting points and crossing fingers as the NHRA Full Throttle Drag Racing Series returns to historic Lucas Oil Raceway at Indianapolis for the Mac Tools U.S. Nationals presented by Lucas Oil. It’s the final race of the regular season and the place where drivers will have one more shot at locking in a spot in the top 10 point standings before the start of the Countdown to the Championship—NHRA’s six-race playoffs to determine the world champions. Tasca sits in the 10th and last spot in the Funny Car points but has yet to secure his spot in the Countdown. With 11th-place driver Johnny Gray just 62 points behind, or just a little more than three round-wins, Tasca knows just how important his approach to Indy will be.

“When the NHRA made Indy the last-chance race, the last race to make the top 10 playoff field, this race took on an even greater significance,” said Tasca. “For teams like us, the Motorcraft/Quick Lane Ford Mustang Funny Car team, it’s time to prove we are a championship contender. Last year in Pomona, it was great blocking for 2010 Funny Car world champion John Force, but we’re ready to go for our own title.”

Tasca isn’t the only one feeling the pressure. Top Fuel driver Dave Grubnic also sits in the 10th spot in his category—just 19 points, a little less than a round-win—ahead of Terry McMillen. It’s a pressure Grubnic has had before when he moved from 11th to 10th last year with two races left before the start of the Countdown. Can Grubnic hold on again this year to make his third Countdown appearance? Pro Stock and Pro Stock Motorcycle also have tight races for the Countdown heading into Indy, with Ron Krisher working to hold off Larry Morgan and Ronnie Humphrey in Pro Stock and Jim Underdahl hoping to hold off hard-charging Chip Ellis and David Hope in the two-wheel category.

SPECIAL TICKET OFFERS AVAILABLE FOR MAC TOOLS U.S. NATIONALS: Two special ticket offers are available for the upcoming Mac Tools U.S. Nationals. The first one will be available to all active and retired military personnel. As a special thank you to all who have bravely served our country, the NHRA will offer free general-admission tickets to both active and retired military for the Friday night qualifying session during the Mac Tools U.S. Nationals presented by Lucas Oil at Lucas Oil Raceway at Indianapolis, September 2. The offer must be taken advantage of at the gate on September 2. One complimentary ticket per person will be issued, and proof of active or retired military status will be required to receive the complimentary general-admission ticket.

In another great ticket offer for fans, Lucas Oil is sponsoring a limited number of specially priced general-admission tickets during the weekend in honor of the NHRA’s 60th anniversary season. A total of 6,000 tickets will be offered to the public at $20 per ticket with 2,000 available for Friday—1,000 tickets each on both Saturday and Sunday and 2,000 tickets on Monday. These tickets will be good for admission to the general admission section of the grandstands located on the west side of the track. This limited-edition offer will be available starting on Tuesday at NHRATIX.com and buyers should use the password "LUCAS" at time of checkout. Additionally, fans may continue to purchase general-admission, reserved-seat and Top Eliminator Club tickets for the event at both NHRATIX.com and at by calling the NHRA Ticket Sales Center at 800/884-NHRA. Fans purchasing adult-reserved and general-admission tickets in advance will save $2 per ticket on gate ticket prices.

JOHN FORCE RACING MUSTANGS ON DISPLAY AT INDIANAPOLIS INTERNATIONAL AIRPORT FOR MAC TOOLS U.S. NATIONALS WEEK: As thousands of NHRA Full Throttle Racing Series fans begin to arrive in Indianapolis for the 57th annual Mac Tools U.S. Nationals, they will be greeted by two John Force Racing Ford Mustang Funny Cars. The Castrol GTX High Mileage Ford Mustang driven by John Force and the Automobile Club of Southern California Ford Mustang driven by Robert Hight will be on display at the Indianapolis International Airport for the next week getting fans and travelers revved up for the drag race.

“We are excited to have two of our John Force Racing Road Show Mustangs on display at the Indianapolis International Airport,” said Force, a four-time Mac Tools U.S. Nationals winner. “Robert and I have won Indy six times, so to have our Mustangs here to welcome everyone to Indianapolis is pretty cool.”

One JFR Ford Mustang Funny Car will be located on the first level by the baggage claim carousels and the other Funny Car will be on the second level in the Food Court. The 57th annual Mac Tools U.S. Nationals runs from August 31–September 5 at Lucas Oil Raceway at Indianapolis.

COMING ATTRACTIONS

MAC TOOLS U.S. NATIONALS PRESENTED BY LUCAS OIL, LUCAS OIL RACEWAY AT INDIANAPOLIS, August 31–September 5: The NHRA Full Throttle Drag Racing Series makes its last stop before the Countdown to the Championship. Defending event winners are Larry Dixon (Top Fuel), Ashley Force Hood (Funny Car), Greg Stanfield (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/884-NHRA (6472) or log on to NHRATIX.com. For media credentials, please contact Senior Communications Manager Scott Smith at ssmith@nhra.com.

O’REILLY AUTO PARTS NHRA NATIONALS, zMAX DRAGWAY, September 15–18: The NHRA Full Throttle Countdown to the Championship begins in Charlotte at the second stop of the season at zMAX Dragway. Defending event winners are Larry Dixon (Top Fuel), Cruz Pedregon (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/455-FANS (3267) or log on to charlottemotorspeedway.com. For media credentials, please contact Media Relations Manager Alex Baca at abaca@nhra.com.

AAA TEXAS NHRA FALL NATIONALS, TEXAS MOTORPLEX, September 22–25: The NHRA Full Throttle Countdown to the Championship makes its second of six stops with a visit to the Lone Star State. Defending event winners are Tony Schumacher (Top Fuel), Matt Hagan (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/668-6775 or log on to extremetix.com. For media credentials, please contact Director of Media Relations Anthony Vestal at avestal@nhra.com.

HE SAID, SHE SAID

IT’S MORE THAN JUST A WALLY: Funny Car driver Jack Beckman on what it means to race at the Mac Tools U.S. Nationals presented by Lucas Oil: “Indy is the big race. I didn’t realize how special it was until I had raced there. That trophy is the exact same height, shape and weight as all the Wallys, but it says U.S. Nationals, and that means a lot to any driver.”

60 YEARS IN NHRA HISTORY

1971, THE BURNDOWN IN INDY: In the Top Fuel final round of the 1971 Mac Tools U.S. Nationals presented by Lucas Oil, Steve Carbone and Don Garlits engaged in one of the more intense staging duels in NHRA history. Prior to the match, Carbone had insisted that he would not stage first in response to a Garlits psyche job that he believed cost him the 1968 Top Fuel final. Carbone outwaited his heavily favored opponent, then raced to victory over a tire-smoking Garlits.

INSIDE THE NUMBERS

8: Top Fuel pilot Tony Schumacher is tied with “Big Daddy” Don Garlits for the most wins in Top Fuel at the Mac Tools U.S. Nationals presented by Lucas Oil. A ninth win at this year’s event would move Schumacher past Garlits and tie him for first place with NHRA Legend Bob Glidden for the most Mac Tools U.S. Nationals wins. Schumacher is on a streak of four final-round appearances in the last four races but has yet to secure his first win of the season.

DID YOU KNOW…

… that Mac Tools—a hand-tools manufacturer and the title sponsor of the Mac Tools U.S. Nationals presented by Lucas Oil— will again serve as the primary sponsorship partner on the Top Fuel dragster driven by Doug Kalitta this week at Lucas Oil Raceway at Indianapolis?

“It’s great to see that big Mac Tools logo on the side of our dragster again,” said Kalitta. “We’ve had great success throughout the years with our friends at Mac Tools, and we’re excited to race under their banner.”

For more information, contact NHRA Media Relations at 626/914-4761 or log on to the NHRA Media Center.

SEMA News—September 2011

Lifestyle Products

The Powersports & Utility Vehicles section of the SEMA Show provides buyers with direct access to the leading manufacturers in this exciting market.

In 2010, exhibitors offered more than 30 hot new products for this segment, creating opportunities and providing complimentary cross-over products for retailers and distributors across the industry. The following represents the products that exhibitors unveiled in the New Products Showcase.

Prime 1 Ramps Premium Aluminum Arched Folding Ramp 86-25-52875861 http://www.saintytools.com/ PN: 7496 These ramps have 1,500-lb. capacity per pair; premium aluminum-magnesium alloy construction; unique anti-skid surface design.		Amsoil European Car Formula 5W-30 Synthetic Motor Oil 715/392-7101 http://www.amsoil.com/ PN: AELQT Provides exceptional performance and protection, meeting strict European performance requirements for gasoline and diesel engines. One of only a few oils in North America that meet the VW 504/507 specification for European engines manufactured by Volkswagen, Mercedes-Benz, BMW, Porsche and more.
Aqua-Hot Heating Systems Inc. Off Road Heater 303/659-8221 http://www.aquahotoffroad.com/ PN: EXE-200-100 Delivers comfort in cold weather. Fits into existing OE systems, drawing 0–2 amps. Variable-speed switch controls output 0–200 cfm. Consumer installable.		Amsoil Dominator Coolant Boost 715/392-7101 http://www.amsoil.com/ PN: RDCB Provides racers and motorists with significantly lower engine operating temperatures, quicker engine warm-up times and advanced corrosion protection.
Rigid Industries Dually SB 602/770-7647 http://www.rigidindustries.com/ PN: SBDLY The Rigid Industries Dually SB is a 2,500 lumen LED light in a compact 3x3-in. package.		Amsoil Synthetic SAE 60 Motorcycle Oil 715/392-7101 http://www.amsoil.com/ PN: MCS The result of extensive research, Amsoil SAE 60 Motorcycle Oil is specially formulated to excel in all areas unique to motorcycles, including high engine rpm, wet-clutch lubrication, extreme-pressure regions of gears and rust common to short drives and storage.
Amsoil Engine and Transmission Flush 715/392-7101 http://www.amsoil.com/ PN: FLSH Potent detergent-based formula cleans sludge and deposit buildup in gasoline or diesel engines and automatic transmissions.		Amsoil OE Synthetic Motor Oils 715/392-7101 http://www.amsoil.com/ PN: OEM OEF OET Attractively priced synthetic motor oil for OEM-recommended drain intervals. Formulated to provide better wear control, high- and low-temperature protection, increased fuel economy, clean operation and superior performance.
Amsoil Synthetic Fuel-Efficient Automatic Transmission Fluid 715/392-7101 http://www.amsoil.com/ PN: ATL Engineered to exceed the requirements of GM, Ford and Toyota where low-viscosity oil is required. Provides outstanding performance and protection, even in severe operating conditions.		AmsoilXL Extended-Life Synthetic Motor Oil 715/392-7101 http://www.amsoil.com/ PN: XLM XLT XLO XLF Provides better wear control, high- and low-temperature protection and increased fuel economy. Superior performance for up to 10,000 miles/six months or longer when recommended in owner’s manual or as indicated by electronic oil life monitoring systems.
SSV Works WP-ORZF4 818/991-1778 http://www.ssvworks.com/ PN: WP-ORZF4 SSV Works’ audio system for the Polaris RZR 4 provides stereo sound, clamps in overhead to your stock cage, installs in 15 minutes and is totally weatherproof.		Winner—Best New Powersports Product Amsoil Quickshot SE 715/392-7101 http://www.amsoil.com/ PN: AQS Premium fuel additive formulated to thoroughly clean and restore peak performance in small-engine and powersports-equipment fuel systems. It stabilizes fuel between uses and during short-term storage periods.
N-Fab Inc. RSP Full Replacement Front Bumper 866/806-6322 http://www.n-fab.com/ PN: F094RSP N-Fab’s RSP full replacement front bumper is a stylish race-inspired design that replaces the front bumper of many trucks and SUVs and allows for extra lighting.		N-Fab Inc. Rock-Rails With Detachable Steps 866/806-6322 http://www.n-fab.com/ PN: J074RKR and JPTS32 N-Fab Rock-Rails utilize patented drop-step design option for added convenience. All N-FAB Rock-Rails are a direct-bolt-on, no-drill design.
BMF Wheels Inc. Leveling Kit–Tacoma 888/313-2580 http://www.bmfwheels.com/ PN: LTO-9100 Built in the United States using only premium 6061-T6 aircraft billet aluminum, and 10.9-rated mounting hardware. All bolt-on applications, maintaining factory ride and factory alignment specifications. We precisely engineer features into all BMF leveling kits to ensure the right leveling kit for each application.		BCS International Raider Auto Helmet 888/965-3700 http://www.raiderpowersports.com/ PN: 60-100 Raider Snell SA-approved open-faced ($85). Fiberglass construction. Removable/washable Nomex liner. Available in sizes small to XX-Large.
BMF Wheels Inc. Rehab 22x10.5 888/313-2580 http://www.bmfwheels.com/ PN: 664B-205816519 A 22x10.5 Rehab eight-lug. Death metal black finish.		BMF Wheels Inc. UTV Wheel 888/313-2580 http://www.bmfwheels.com/ PN: U300-48041043DBL Carbon-fiber and aluminum wheel for UTVs and small off-road vehicles. Available in 12- and 14-in. diameters from 4 to 10 in. wide.
Runner-Up—Best New Powersports Product Axia Alloys Modular Roll Cage Clamping System 480/216-6266 www.axiaalloys.com   PN: MOD The modular roll cage accessory mounting system allows the user to choose from a variety of strap clamp sizes and apply them to more than 30 roll cage accessories.		BMF Wheels Inc. Novakane 8 Stealth 20x9 888/313-2580 http://www.bmfwheels.com/ PN: 461S-090816500 A 20x9 Novakane 8 Stealth. Satin black with CNC-machined accents.
Brookshire Innovations LLC Eklipes—Motorcycle Cellphone and GPS Adapter 916/786-7601 http://www.eklipes.com/ PN: EK1-108 Eklipes—Motorcycle cellphone and GPS adapter system that includes a waterproof, fused, 15-amp, 4-ft. battery harness, power socket and SAE connector.		CST Performance Suspension ’11 GM 2500HD 4WD 6- to 8-in. Suspension Lift Kit 951/571-0212 http://www.cstsuspension.com/ PN: CSS-C3-15 CST 6- to 8-in. adjustable-height suspension lift kit that supports the use of 35- to 37-in. tall tires.
CST Performance Suspension 2.0 Series Shocks by Walker Evans 951/571-0212 www.cstsuspension.com Introducing CST Performance 2.0 Series shocks by Walker Evans.		Lockstraps Locking Tie Downs Locking Tie-Down Straps 951/506-3682 http://www.lockstraps.com/ PN: 101 The first and only combination locking tie-down strap; full-length stainless-steel cable inside strap.
Marshall Motoart Custom Off Road Builds and UTV Accessories One Cool Creeper 801/791-4616 http://www.marshallmotoart.com/ PN: creeper One Cool Creeper for the ultimate ride over all surfaces in shop. Unique design with patent-pending One Cool Casters. Smooth and quiet.		Kolpin Powersports Inc. PowerPod 877/956-5746 http://www.kolpinpowersports.com/ PN: 94500 A complete electrical management system for ATVs and UTVs that simplifies multiple electrical connections to a single-switched point of power.
Curtis Industries LLC PathPro SS Cab System 800/343-7676 http://www.curtisindustries.net/ PN: 1PRG800CFS PathPro SS cab systems by Curtis Industries offer best-in-class quality in combination with a lightweight and durable structure for a host of UTV/powersports vehicles.		KFI Products Pro-Series Plow System 877/346-2050 http://www.kfiproducts.com PN: 105054-Kit KFI Pro-Series ATV plow system in 54-, 60- or 60-in.
Marshall Motoart Custom Off Road Builds and UTV Accessories 5.5 Cage Kit 801/791-4616 http://www.marshallmotoart.com/ PN: PR5.5CK A 5.5 cage kit to fit Polaris Ranger UTVs. Transforms machine to a 5.5 passenger. Can be ordered to fit model years ’06–’11. Easy ship. Bolt-together design. Available bolt-on accessories.		Marshall Motoart Custom Off Road Builds and UTV Accessories One Cool Caster 801/791-4616 http://www.marshallmotoart.com/ PN: OCC10 Designed, manufactured by Marshall Motoart, the patent-pending One Cool Caster that works. Quiet, smooth, easy pivot and glide. Replace your existing casters.
Marshall Motoart Custom Off Road Builds and UTV Accessories One Cool Stool 801/791-4616 http://www.marshallmotoart.com/ PN: OCS10 Designed with patent-pending One Cool Casters, sold separately. The Stool is designed to glide and pivot effortlessly in practically any situation. Industrial quality by Marshall Motoart.		Marshall Motoart Custom Off Road Builds and UTV Accessories Spin Spare 801/791-4616 http://www.marshallmotoart.com/ PN: spinspare Spin Spare is designed to easily mount a spare wheel and tire anywhere there has been a place designed to carry a spare. Gives interest and fun to the spare as it spins.
Runner-Up—Best New Powersports Product SSV Works RZ-OSP65 818/991-1778 http://www.ssvworks.com/ PN: RZ-OSP65 SSV Works overhead speaker pod system for the Polaris RZR/RZR-S provides stereo sound with two 61/2-in. speakers. Clamps in overhead to your stock cage in minutes.		Rage Powersport Products UC500-XL 800/851-6396 http://www.ragepowersports.com/ PN: UC-500XL Easier to use and more economical than a trailer, the UC500-XL transports wheelchairs, scooters, lawn and garden equipment, portable power equipment—just about anything.
Infinity Products Inc./CPI Toro Cargo Box 507/452-2881 http://www.compositeproducts.com/ PN: Toro Cargo Box This is the new cargo box for the ’11 Toro Workman golf-course management utility vehicle. The box and tailgate assembly weigh 85 lbs., making it the world’s largest D-LFT composite part. This part is molded at Composite Products Inc. in Winona, Minnesota.		SSV Works BM-175S/B 818/991-1778 http://www.ssvworks.com/ PN: BM-175S/B SSV Works 5-in. convex machined billet mirrors are designed to fit a 13/4-in. tube for any side-by-side or sandrail application. Fully adjustable mount to adjust the viewing angle.

SEMA News—September 2011

Lifestyle Products

The Powersports & Utility Vehicles section of the SEMA Show provides buyers with direct access to the leading manufacturers in this exciting market.

In 2010, exhibitors offered more than 30 hot new products for this segment, creating opportunities and providing complimentary cross-over products for retailers and distributors across the industry. The following represents the products that exhibitors unveiled in the New Products Showcase.

Prime 1 Ramps Premium Aluminum Arched Folding Ramp 86-25-52875861 http://www.saintytools.com/ PN: 7496 These ramps have 1,500-lb. capacity per pair; premium aluminum-magnesium alloy construction; unique anti-skid surface design.		Amsoil European Car Formula 5W-30 Synthetic Motor Oil 715/392-7101 http://www.amsoil.com/ PN: AELQT Provides exceptional performance and protection, meeting strict European performance requirements for gasoline and diesel engines. One of only a few oils in North America that meet the VW 504/507 specification for European engines manufactured by Volkswagen, Mercedes-Benz, BMW, Porsche and more.
Aqua-Hot Heating Systems Inc. Off Road Heater 303/659-8221 http://www.aquahotoffroad.com/ PN: EXE-200-100 Delivers comfort in cold weather. Fits into existing OE systems, drawing 0–2 amps. Variable-speed switch controls output 0–200 cfm. Consumer installable.		Amsoil Dominator Coolant Boost 715/392-7101 http://www.amsoil.com/ PN: RDCB Provides racers and motorists with significantly lower engine operating temperatures, quicker engine warm-up times and advanced corrosion protection.
Rigid Industries Dually SB 602/770-7647 http://www.rigidindustries.com/ PN: SBDLY The Rigid Industries Dually SB is a 2,500 lumen LED light in a compact 3x3-in. package.		Amsoil Synthetic SAE 60 Motorcycle Oil 715/392-7101 http://www.amsoil.com/ PN: MCS The result of extensive research, Amsoil SAE 60 Motorcycle Oil is specially formulated to excel in all areas unique to motorcycles, including high engine rpm, wet-clutch lubrication, extreme-pressure regions of gears and rust common to short drives and storage.
Amsoil Engine and Transmission Flush 715/392-7101 http://www.amsoil.com/ PN: FLSH Potent detergent-based formula cleans sludge and deposit buildup in gasoline or diesel engines and automatic transmissions.		Amsoil OE Synthetic Motor Oils 715/392-7101 http://www.amsoil.com/ PN: OEM OEF OET Attractively priced synthetic motor oil for OEM-recommended drain intervals. Formulated to provide better wear control, high- and low-temperature protection, increased fuel economy, clean operation and superior performance.
Amsoil Synthetic Fuel-Efficient Automatic Transmission Fluid 715/392-7101 http://www.amsoil.com/ PN: ATL Engineered to exceed the requirements of GM, Ford and Toyota where low-viscosity oil is required. Provides outstanding performance and protection, even in severe operating conditions.		AmsoilXL Extended-Life Synthetic Motor Oil 715/392-7101 http://www.amsoil.com/ PN: XLM XLT XLO XLF Provides better wear control, high- and low-temperature protection and increased fuel economy. Superior performance for up to 10,000 miles/six months or longer when recommended in owner’s manual or as indicated by electronic oil life monitoring systems.
SSV Works WP-ORZF4 818/991-1778 http://www.ssvworks.com/ PN: WP-ORZF4 SSV Works’ audio system for the Polaris RZR 4 provides stereo sound, clamps in overhead to your stock cage, installs in 15 minutes and is totally weatherproof.		Winner—Best New Powersports Product Amsoil Quickshot SE 715/392-7101 http://www.amsoil.com/ PN: AQS Premium fuel additive formulated to thoroughly clean and restore peak performance in small-engine and powersports-equipment fuel systems. It stabilizes fuel between uses and during short-term storage periods.
N-Fab Inc. RSP Full Replacement Front Bumper 866/806-6322 http://www.n-fab.com/ PN: F094RSP N-Fab’s RSP full replacement front bumper is a stylish race-inspired design that replaces the front bumper of many trucks and SUVs and allows for extra lighting.		N-Fab Inc. Rock-Rails With Detachable Steps 866/806-6322 http://www.n-fab.com/ PN: J074RKR and JPTS32 N-Fab Rock-Rails utilize patented drop-step design option for added convenience. All N-FAB Rock-Rails are a direct-bolt-on, no-drill design.
BMF Wheels Inc. Leveling Kit–Tacoma 888/313-2580 http://www.bmfwheels.com/ PN: LTO-9100 Built in the United States using only premium 6061-T6 aircraft billet aluminum, and 10.9-rated mounting hardware. All bolt-on applications, maintaining factory ride and factory alignment specifications. We precisely engineer features into all BMF leveling kits to ensure the right leveling kit for each application.		BCS International Raider Auto Helmet 888/965-3700 http://www.raiderpowersports.com/ PN: 60-100 Raider Snell SA-approved open-faced ($85). Fiberglass construction. Removable/washable Nomex liner. Available in sizes small to XX-Large.
BMF Wheels Inc. Rehab 22x10.5 888/313-2580 http://www.bmfwheels.com/ PN: 664B-205816519 A 22x10.5 Rehab eight-lug. Death metal black finish.		BMF Wheels Inc. UTV Wheel 888/313-2580 http://www.bmfwheels.com/ PN: U300-48041043DBL Carbon-fiber and aluminum wheel for UTVs and small off-road vehicles. Available in 12- and 14-in. diameters from 4 to 10 in. wide.
Runner-Up—Best New Powersports Product Axia Alloys Modular Roll Cage Clamping System 480/216-6266 www.axiaalloys.com   PN: MOD The modular roll cage accessory mounting system allows the user to choose from a variety of strap clamp sizes and apply them to more than 30 roll cage accessories.		BMF Wheels Inc. Novakane 8 Stealth 20x9 888/313-2580 http://www.bmfwheels.com/ PN: 461S-090816500 A 20x9 Novakane 8 Stealth. Satin black with CNC-machined accents.
Brookshire Innovations LLC Eklipes—Motorcycle Cellphone and GPS Adapter 916/786-7601 http://www.eklipes.com/ PN: EK1-108 Eklipes—Motorcycle cellphone and GPS adapter system that includes a waterproof, fused, 15-amp, 4-ft. battery harness, power socket and SAE connector.		CST Performance Suspension ’11 GM 2500HD 4WD 6- to 8-in. Suspension Lift Kit 951/571-0212 http://www.cstsuspension.com/ PN: CSS-C3-15 CST 6- to 8-in. adjustable-height suspension lift kit that supports the use of 35- to 37-in. tall tires.
CST Performance Suspension 2.0 Series Shocks by Walker Evans 951/571-0212 www.cstsuspension.com Introducing CST Performance 2.0 Series shocks by Walker Evans.		Lockstraps Locking Tie Downs Locking Tie-Down Straps 951/506-3682 http://www.lockstraps.com/ PN: 101 The first and only combination locking tie-down strap; full-length stainless-steel cable inside strap.
Marshall Motoart Custom Off Road Builds and UTV Accessories One Cool Creeper 801/791-4616 http://www.marshallmotoart.com/ PN: creeper One Cool Creeper for the ultimate ride over all surfaces in shop. Unique design with patent-pending One Cool Casters. Smooth and quiet.		Kolpin Powersports Inc. PowerPod 877/956-5746 http://www.kolpinpowersports.com/ PN: 94500 A complete electrical management system for ATVs and UTVs that simplifies multiple electrical connections to a single-switched point of power.
Curtis Industries LLC PathPro SS Cab System 800/343-7676 http://www.curtisindustries.net/ PN: 1PRG800CFS PathPro SS cab systems by Curtis Industries offer best-in-class quality in combination with a lightweight and durable structure for a host of UTV/powersports vehicles.		KFI Products Pro-Series Plow System 877/346-2050 http://www.kfiproducts.com PN: 105054-Kit KFI Pro-Series ATV plow system in 54-, 60- or 60-in.
Marshall Motoart Custom Off Road Builds and UTV Accessories 5.5 Cage Kit 801/791-4616 http://www.marshallmotoart.com/ PN: PR5.5CK A 5.5 cage kit to fit Polaris Ranger UTVs. Transforms machine to a 5.5 passenger. Can be ordered to fit model years ’06–’11. Easy ship. Bolt-together design. Available bolt-on accessories.		Marshall Motoart Custom Off Road Builds and UTV Accessories One Cool Caster 801/791-4616 http://www.marshallmotoart.com/ PN: OCC10 Designed, manufactured by Marshall Motoart, the patent-pending One Cool Caster that works. Quiet, smooth, easy pivot and glide. Replace your existing casters.
Marshall Motoart Custom Off Road Builds and UTV Accessories One Cool Stool 801/791-4616 http://www.marshallmotoart.com/ PN: OCS10 Designed with patent-pending One Cool Casters, sold separately. The Stool is designed to glide and pivot effortlessly in practically any situation. Industrial quality by Marshall Motoart.		Marshall Motoart Custom Off Road Builds and UTV Accessories Spin Spare 801/791-4616 http://www.marshallmotoart.com/ PN: spinspare Spin Spare is designed to easily mount a spare wheel and tire anywhere there has been a place designed to carry a spare. Gives interest and fun to the spare as it spins.
Runner-Up—Best New Powersports Product SSV Works RZ-OSP65 818/991-1778 http://www.ssvworks.com/ PN: RZ-OSP65 SSV Works overhead speaker pod system for the Polaris RZR/RZR-S provides stereo sound with two 61/2-in. speakers. Clamps in overhead to your stock cage in minutes.		Rage Powersport Products UC500-XL 800/851-6396 http://www.ragepowersports.com/ PN: UC-500XL Easier to use and more economical than a trailer, the UC500-XL transports wheelchairs, scooters, lawn and garden equipment, portable power equipment—just about anything.
Infinity Products Inc./CPI Toro Cargo Box 507/452-2881 http://www.compositeproducts.com/ PN: Toro Cargo Box This is the new cargo box for the ’11 Toro Workman golf-course management utility vehicle. The box and tailgate assembly weigh 85 lbs., making it the world’s largest D-LFT composite part. This part is molded at Composite Products Inc. in Winona, Minnesota.		SSV Works BM-175S/B 818/991-1778 http://www.ssvworks.com/ PN: BM-175S/B SSV Works 5-in. convex machined billet mirrors are designed to fit a 13/4-in. tube for any side-by-side or sandrail application. Fully adjustable mount to adjust the viewing angle.

SEMA News—September 2011

My First SEMA Show

		Mike Poore, president of Feed Master, was a first-time exhibitor at the 2010 SEMA Show. For this year’s first-time exhibitors, he emphasizes following up on every possible lead.

If you’ve never been an exhibitor at the SEMA Show, it’s hard to know exactly what to expect. That was especially true for Mike Poore, president of Feed Master, who literally signed up to exhibit the day before the 2010 SEMA Show opened. He was able to purchase a 10x10-ft. booth due to a cancellation, but that meant he had less than 24 hours to pack his display, drive from Arizona to Las Vegas and then set up his exhibit. Despite the challenges, Poore was able to establish contacts with both domestic and international buyers, grow his brand and get media attention for his invention. In the following interview with SEMA News, Poore offers his advice to this year’s class of freshmen exhibitors.

SEMA News: When did you decide to go to the SEMA Show, and what type of pre-planning did you do?

Mike Poore: I called at 12:00 p.m., the day before the Show and asked: ‘Are there any spaces, by chance?’ They said, ‘Yes, we have a cancellation, and we’ve got a good spot. Would you like to have it?’ I said, ‘I’m going to the bank to get cash, and I’m going to load up my little PT Cruiser.’ Got there about 8:30 p.m. I probably spent about an hour in the evening from 8:30 p.m.–9:30 p.m. setting up. Then I came back the next morning when [the SEMA Show] kicked off. I was still ordering carpet and chairs, and all that was being put in. If you were to go into any of the programs [Show directories] and stuff, no one would ever know I was even there because I booked the day before. So 2011 is really my first year, in a sense. I didn’t get a chance to put my product in the New Products Showcase or any of that kind of stuff last year.

SN: Why did you decide to go to the SEMA Show?

MP: I’ve sold tools to Russia, Peru, Australia and Canada, and the tools would never have hit those markets had it not been for the SEMA Show. I had never done a big show before. Thank God my product is a niche product that nobody else has, and they’ve got to come to me to get it. It’s like having the first ball-peen hammer ever made. I probably did about $30,000–$40,000 off the Show last year. This year, I will double that or even more because I’m more organized now, and I know what my price points are for the wholesalers. I had a big learning curve last year, but I’m there now.

SN: Once the Show opened, what was it like in your booth?

MP: I stayed packed the whole Show. I’m a salesperson. Most inventors of products are not salespeople, and that’s the problem they have. They’re great inventors, they’ve got great product, but they just don’t know how to sell it. I would say to anybody brand new, make sure that if you’re the owner and the inventor of your product that you stay in your booth the whole Show. Do not leave and go walk around because these are all prospective buyers. When they snap a card to you, make sure you grab their hand and pull them into your booth. Spend 10–15 minutes with them. A lot of guys would walk by and I would say, ‘Hey, come over here, let me show you something new. It’s not going to cost you a dime. Check it out.’ You know, those turn into sales, so you’ve just got to be there.

You can have the best booth and you can have it decorated the best, but you’ve got to be able to sell your product. Scatter your product out so they can touch and feel it. A lot of products are just sitting on tables and on countertops, even in the booths. People are handing out business cards and flyers, but I would just like to say to the people getting a booth, really be active in selling your products. Even though I didn’t know sales and marketing, I knew you had to go to the buyer because he has the keys to the safe. If you can’t get the buyer, you’ll never sell your product. Go directly to the buyer.

SN: Is there anything you didn’t have last year or that you weren’t prepared for?

MP: The year before, I was traveling across America. I think I was in Orlando, and people were saying, ‘You’ve got to go to the SEMA Show.’ I wish I had gone a year prior because I would be even further along.

	The Feed Master Wire Feed Tool made its debut at the 2010 SEMA Show. It is designed to help insert wires, cables and hoses inside plastic split-loom tubing.

Look, you’re at the SEMA Show to sell thousands of your product, not a hundred. So where do you want to be at your price point? You’re trying to give them the best price at the Show. The buyer comes in and says, ‘I’m here to buy a bunch of products, but I’m here to get the best bang for my buck. If I can just buy it on the phone from your corporate office, why would I want to pay the same price here?’

SN: Ultimately, what’s the most important thing for exhibitors to focus on?

MP: The follow-up afterward. That’s the most important thing in business if you want to keep your customers. I tell people this every day: Make sure you call that customer back. Make sure he knows you care about him. Make things personal. That’s how you
conduct business.

If you don’t do your sales follow-up between the time you leave the Show until about the end of January, that’s the end of your sales from the Show. You’ve got a two-month window. Something else I would say to the new guy: When you come to the Show, have a bunch of product sitting on standby, waiting to go out the door. I pre-ordered 5,000 more products and had them packaged, and they’re sitting in my corporate office right now waiting for this year’s Show. I think being quick, on top of your toes and having those products ready makes a big difference.