Thu, 09/08/2011 - 10:17

NEWS NUGGETS

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BIG WINNERS AT NHRA DRAG RACING’S BIG GO: Antron Brown, Mike Neff, Greg Anderson and Hector Arana Jr. were winners in their respective categories at the Mac Tools U.S. Nationals—the final race of the regular season before the start of the NHRA Full Throttle Countdown to the Championship—the six-race playoffs to determine the world champions. Brown became the first driver to win the historic event in both Top Fuel and Pro Stock Motorcycle when he powered his Matco Tools dragster to a 3.813-second run at 321.73 mph. The final-round performance was enough to get past Del Worsham and secure his fifth win of the season and 30th of his career.

“Words cannot describe how this feels,” Brown said. “To come here and win at Indy, the biggest stage in drag racing, means so much. It just goes back to my childhood dream and sitting under those grandstands as a kid and saying ‘I want to do that one day.’ It’s the greatest feeling I’ve ever had.”

In Funny Car, Neff drove his Castrol GTX Ford Mustang past Bob Tasca III to secure his first Mac Tools U.S. Nationals win. Neff posted a run of 4.068 at 314.61 in the final round to take his fifth win of the season and sixth of his career. It was also John Force Racing’s fifth Mac Tools U.S. Nationals win in the past six seasons.

“This is the big one, the one you dream about,” Neff said. “It’s huge to win here. I’ve never won here as a driver or a crew chief so to be able to do it here as both was great. It probably hasn’t even sunk in yet.”

Pro Stock points leader Anderson continued his domination at Lucas Oil Raceway at Indianapolis when he held off teammate Jason Line to earn his sixth Mac Tools U.S. Nationals win. Anderson and his Summit Racing Pontiac GXP posted a final-round run of 6.552 at 210.50 to get his fifth win of the season and 70th of his career. It was also his fourth win in the past six races.

“I feel like it’s my first and biggest win ever,” said Anderson. “Every time it happens up here, it’s just special; it’s just magic. I love this place. I think some of the other racers might miss out on how important it is and what it means to race here. There’s so much history here. It’s just everything about drag racing.”

Rookie Arana Jr. raced to his first win in Pro Stock Motorcycle when he held off Jerry Savoie in the final round. Arana rode his Lucas Oil Buell to a 6.867 at 192.60 to take the win in his second consecutive final-round appearance for the season.

“It has not sunk in on me yet,” said Arana “This is the biggest race of the year, and I won it in my rookie year. For all my family, this is a hometown event, and it just doesn’t get any better than this.”

To see more results from the Mac Tools U.S. Nationals, visit NHRA.com.

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FULL THROTTLE COUNTDOWN TO THE CHAMPIONSHIP FIELDS SET: The final 10-car fields for the NHRA Full Throttle Countdown to the Championship playoffs were set during final eliminations at the Mac Tools U.S. Nationals presented by Lucas Oil. Additionally, all of the top seeds who earned bonus points when the points were reset were established and included Del Worsham in Top Fuel, Mike Neff in Funny Car, Greg Anderson in Pro Stock and Eddie Krawiec in Pro Stock Motorcycle.

Johnny Gray's loss in round one of Funny Car sealed that field. Gray's day ended early when his parachutes came out shortly after his car left the starting line against Dan Wilkerson.

Among those benefiting from Gray's misfortune were Wilkerson's father Tim, Jeff Arend and Bob Tasca III, who round out the 10-car field. Nine of 10 spots were filled in Top Fuel, and following 10th-place Dave Grubnic's first-round loss, Terry McMillen and Bob Vandergriff Jr.—both winners in round one—had the chance to pass him with a win in round two, but neither could advance, locking Grubnic into the 10th and final spot.

Pro Stock was settled in round two in favor of Ron Krisher after V. Gaines lost in round one and Ronnie Humphrey fell in the second round. Greg Anderson locked up the top seed by reaching the final round. Two spots were open in Pro Stock Motorcycle, and Jerry Savoie and Jim Underdahl, ninth and 10th in points, respectively, won their first-round races, as did 11th-place Chip Ellis. Savoie's win clinched his spot in the playoffs, so Ellis needed to go two rounds further than Underdahl to pass him but fell in the semifinals to give Underdahl the final position.

Opening-round losses by David Hope, Steve Johnson and Angie Smith ended their slim chances. The six-race Countdown to the Championship begins at the O’Reilly Auto Parts NHRA Nationals in Charlotte September 15–18. For more information about the Full Throttle Countdown to the Championship, visit NHRA.com.

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FULL THROTTLE COUNTDOWN TO THE CHAMPIONSHIP KICKS-OFF AT zMAX DRAGWAY: The first of six races in the NHRA Full Throttle Countdown to the Championship opens September 15–18 at zMAX Dragway. Championship points have been reset in each Full Throttle Series category and the top 10 drivers in each of the four divisions who have earned a berth into the playoffs will begin their hunt for world championship glory at the North Carolina event. For tickets, call 800/455-FANS (3267) or log on to charlottemotorspeedway.com.

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TOP 10 GREATEST MOMENTS IN NHRA HISTORY UNVEILED: And then there were 10. To commemorate its 60th anniversary season, NHRA announced the 60 Greatest Moments in its history back in January and then it asked its fans, throughout the course of the 2011 season, to select the moment that they collectively felt was the greatest moment in NHRA history. NHRA fans responded in huge numbers—more than 7.5 million impressions and more than 31,000 fan interactions—to pare the list down first to 20 greatest moments and now to a truly memorable Top 10. As difficult as that must have been for NHRA fans—narrowing the original list of 60 greatest moments down to just 10—consider the challenge that lies ahead for fans in selecting the single moment that they believe is the greatest moment in NHRA history. Here are the Top 10 greatest moments (in chronological order):

  • Founding of NHRA (1951)

  • Don Garlits makes NHRA's First 200-mph Run (1964)
  • Don Garlits debuts the rear-engine dragster and wins (Pomona, 1971)

  • Shirley Muldowney is first woman to win in Top Fuel (1976)

  • Shirley Muldowney is NHRA's first female world champ (1977)
  • Kenny Bernstein makes NHRA's first 300-mph run (1992)
  • John Force is first to win 100 career races (2002)
  • Tony Schumacher's "The Run" (2006)
  • Ashley Force Hood is first female Funny Car winner (2008)

  • John Force completes comeback, wins 15th championship (2010) 


To participate, fans can go to NHRA’s Facebook page and click on the “Vote 4 Greatest Moment” tab. Once there, fans will be instructed to select just one of the 10 moments and click "submit" (after submitting their vote, fans will have the chance to enter to win one VIP package or one of five pairs of full-event tickets to the 2012 event of their choice). Fans will be encouraged to check back often as the moment with the fewest votes at the conclusion of every one of the first five races in the Countdown playoff will be eliminated. That will leave five moments still in play entering the Auto Club NHRA Finals. Voting will close on Wednesday, November 9 and the fans’ selection for the Greatest Moment in NHRA History will be unveiled during pre-race at the Auto Club NHRA Finals on Sunday, November 13. Fans can visit the 60 Greatest Moments webpage for complete program details and to view historical photos and videos that retrace every step in NHRA’s rich and storied history. The page also includes links to view a preview/purchase of NHRA’s 60 Greatest Moments DVD.

COMING ATTRACTIONS

O’REILLY AUTO PARTS NHRA NATIONALS, zMAX DRAGWAY, September 15–18:
The NHRA Full Throttle Countdown to the Championship begins in Charlotte at the second stop of the season at zMAX Dragway. Defending event winners are Larry Dixon (Top Fuel), Cruz Pedregon (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/455-FANS (3267) or log on to charlottemotorspeedway.com. For media credentials, please contact Media Relations Manager Alex Baca at abaca@nhra.com.

AAA TEXAS NHRA FALL NATIONALS, TEXAS MOTORPLEX, September 22–25:
The NHRA Full Throttle Countdown to the Championship makes its second of six stops with a visit to the Lone Star State. Defending event winners are Tony Schumacher (Top Fuel), Matt Hagan (Funny Car), Greg Anderson (Pro Stock) and LE Tonglet (Pro Stock Motorcycle). For tickets, call 800/668-6775 or log on to extremetix.com. For media credentials, please contact Director of Media Relations Anthony Vestal at avestal@nhra.com.

UNI-SELECT AUTO PLUS NHRA NATIONALS, MAPLE GROVE RACEWAY, September 29–October 2: The NHRA Full Throttle Drag Racing Series makes its third stop in the Full Throttle Countdown to the Championship at scenic Maple Grove Raceway in Pennsylvania. Defending event winners are Larry Dixon (Top Fuel), Cruz Pedregon (Funny Car), Dave Connolly (Pro Stock) and Andrew Hines (Pro Stock Motorcycle). For tickets, call 610/856-9210 or log on to extremetix.com. For media credentials, please contact Senior Communications Manager Scott Smith at ssmith@nhra.com.

HE SAID, SHE SAID

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MULDOWNEY HONORED WITH GRANDSTAND NAMED IN HER HONOR AT INDY: “It looks like I’ll have a place to sit,” said an emotional Shirley Muldowney after NHRA honored the three-time world champion and 1982 Mac Tools U.S. Nationals Top Fuel winner with a sign designating a new grandstand named in her honor at Lucas Oil Raceway at Indianapolis. It marks only the third time in NHRA’s history that a section of grandstand at an NHRA-owned and operated facility has been named for one of the sport’s legends. Earlier this year, during NHRA’s 60th Anniversary celebration, a section of grandstand at fabled Auto Club Raceway at Pomona was named for Don “The Snake” Prudhomme, and later in March, a section of grandstand at Florida’s Gainesville Raceway was named after “Big Daddy” Don Garlits. NHRA also honored NHRA Pro Stock legend Bob Glidden during the Mac Tools U.S. Nationals weekend by naming the fabled drag strip at Lucas Oil Raceway at Indianapolis, Bob Glidden Drive.

60 YEARS IN NHRA HISTORY

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FUNNY CAR BECOMES AN OFFICIAL NHRA CATEGORY: In 1968 NHRA introduced Funny Car as an official NHRA professional category. Wildly popular drivers like Jungle Jim Lieberman (pictured above) made the class an instant hit with fans.

INSIDE THE NUMBERS

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2: Tony Schumacher posted only the second first-round loss at the Mac Tools U.S. Nationals in his Top Fuel career. Schumacher has won the race a record eight times in 10 career finals. This weekend he was upset in the opening round by Bob Vandergriff Jr., when his car dropped a cylinder at the hit of the throttle and the safety shutoff system activated, deploying the parachute.

DID YOU KNOW…

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… The NHRA presented a very special tribute in recognition of the 10-year anniversary of the 9/11 terrorist attacks as part of the pre-race ceremony Monday, September 5, at the Mac Tools U.S. Nationals presented by Lucas Oil. The special ceremony opened with a moving 9/11 video tribute as each qualified Full Throttle Series driver for the event at Lucas Oil Raceway at Indianapolis helped to unveil a 60-x30-ft. banner from the top of the Wally Parks Tower that read “9-11-01: We Will Never Forget.” A 10-unit parade of first responders and fire trucks rolled down the return road so that fans could show their appreciation for their service to the community.

There was also a special Ride of Valor motorcycle parade to honor the victims of Flight 93. Several special guests taking part in the ceremony included Debra Borza, the mother of the youngest victim and hero of Flight 93, and retired Sgt. Maj. Tony Rose, who survived the attack at the Pentagon. A large U.S. flag was unveiled by the Future U.S. Army Soldiers and many local soldiers from the Indianapolis Recruiting Battalion, and a special rendition of "Taps" was performed by a military bugler. The national anthem was sung by Indianapolis police officer Christopher Wilburn, and skydiver Jason Peters soared into Lucas Oil Raceway.

For more information, contact NHRA Media Relations at 626/914-4761 or log on to the NHRA Media Center.

Thu, 09/08/2011 - 10:08

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

  • Design Infini, located in Brea, California, is hiring a bookkeeper to provide administrative tasks, monthly bank reconciliations, monthly P&L reports and balance sheets in accordance with company policy and procedures and executive assistance to the company president. The successful candidate must have at least 3–4 years of responsible bookkeeping experience and accounting software proficiency.
  • Speed Warehouse, located in Tustin, California, is hiring a parts driver. The successful candidate must have a clean driving record.
  • TWM Performance Inc. is hiring a global director, eSales and eMarketing. The successful candidate must have five years of hands-on, global eSales and eMarketing experience using all currently available eCommerce channels, including Amazon, eBay, Google, Yahoo, Bing, social media, automotive eForums, eZines and eSponsorship Management.
  • Stillen, located in Costa Mesa, California, is hiring an aftermarket accessories salesperson – trucks and American performance with experience in performance parts sales to late-model American Performance enthusiasts. The successful candidate will be self-motivated, results-oriented and have good computer skills.
For more job listings, click here.
Thu, 09/08/2011 - 09:54

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
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Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)


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Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

HRIA would like to welcome Rich Barsamian, national sales manager for Advanced Clutch Technology, located in Lancaster, California. He enjoys helping customers adapt and grow to the ever-changing market and distribution channels.

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Rich Barsamian
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Barsamian's ’51 Mercury Monterey project vehicle.
Twenty-six years ago, Barsamian began his automotive aftermarket career in a rep agency doing demos at various auto part store grand openings. During his career, he was named the 2001 Young Executive of the Year, finalist for PWA person of the Year 2002 and 2003, SEMA'S Young Executive Network (YEN) Vanguard of the Year 2010 and he belongs to the Motorsports Parts Manufacturers Council (MPMC).

Barsamian’s current hot rod of choice is a ’51 Mercury Monterey. While it has that streamline look with a great profile, this car is a tribute to his dad. On a personal note, Barsamian has been married for 16 years to his beautiful wife Saundra and they have three boys, ages 10–13. He enjoys playing music in the industry band Led Foot to help raise money for the Childhelp children's charity. If you haven’t heard of Led Foot, check them out at the SEMA Show's after-banquet party on Thursday, November 3. 

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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ARMO Logo

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

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ARMO-member companies display the latest products in front of 100,000+ restoration enthusiasts each year at Spring Carlisle.
 

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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TORA Logo
 
Visit TORA's website.  

2011 TORA New Products Showcase Event

TORA-member company products filled the New Products tent to the seams at this year’s second TORA New Products Showcase. The second annual event took place August 5–7, as part of the Carlisle Truck Nationals in Carlisle, Pennsylvania.

The New Products Showcase gives TORA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light-truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the TORA website where they live until the next year’s products are posted. Click here to view the 2010

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More than 60 products from 35 TORA-member companies were on display at the 2011 TORA New Products Showcase.
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Shawn Pitts

TORA New Products Showcase entries. The 2011 gallery will be open in a few weeks. The photos are also presented in a video in the TORA booth and during the TORA Fall Nationals Awards Reception at the SEMA Show. Exhibitors gain all of this product exposure for only the cost of shipping!

Not yet an TORA member? Let the TORA New Products Showcase be your reason. Companies may download the TORA application from the TORA website at www.sema.org/TORA. Just click on the big red button that says “Join This Council.”

TORA Select Committee Interviews

Name: Shawn Pitts
Company: Considine Sales and Marketing
Title: Sales

What is your history in the industry and in TORA?

I worked at Dee Zee for 17 years before coming to Considine Sales and Marketing. I’ve been with Considine for the last four years.

Why do you feel it’s important to serve on the TORA Select Committee?

I want to keep a pulse on the industry and work alongside some of the top people in our industry.

What do you see TORA doing well?

I haven’t been involved long enough to grasp where it’s at or where it’s going. But I did enjoy my first Select Committee conference call. I think the team that has been put together is capable of great things.

What do you think TORA could improve upon?

Again, I haven’t been involved long enough to see any areas for improvement. I was impressed with the way the group communicated.

How do you plan to contribute?

I will sit back, listen and then contribute once I get a feeling of where I need to fill in. I like to be a part of successful teams, and it appears this will be a good one.

Is there anything else you’d like to add?

You could pick one of the people on this board for President. You heard it here first!

TORA and SEMA Vice President of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #3

Question: When do aftermarket companies have to comply with Electronic Stability Control (ESC)?

The U.S. National Highway Traffic Safety Administration (NHTSA) has issued FMVSS 126—a Federal Motor Vehicle Safety Standard requiring all motor vehicles with a Gross Vehicle Weight (GVW) less than 10,000 lbs. to have an Electronic Stability Control (ESC) system that complies with specific design, performance and diagnostic requirements. OEMs must have ESC as standard equipment on all applicable vehicles as of September 1, 2011. Due to the efforts of SEMA’s Washington, D.C. office, the aftermarket was granted a one-year exemption. Specifically, “... vehicles built in two or more stages and altered vehicles…are permitted an additional one year for compliance (i.e., until Sept. 1, 2012)” [Federal Register April 6, 2007 – Part II 49CFR Parts 571 and 586 p. 6].

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
 
Visit MPMC's website.  

Media Trade Conference Exhibitor Registration Closes Tomorrow, September 9

Have you registered your MPMC-member company for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference? Time is running out! Registration closes next Friday, September 9. Any registration received after the deadline will not be eligible for participation in the lottery used to select the 100 exhibitors. MPMC-member manufacturers may register online.

The 2012 MPMC Media Trade Conference takes place on January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. This is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face meetings. Nowhere else can a manufacturer have the opportunity to spend so much face time with automotive journalists from all over the world.

Not yet an MPMC member? Join now! Only MPMC-member companies have a chance at being one of the “lucky 100” to spend three days with automotive editors.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
 
Visit PRO's website.  
Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

SEMA Businesswomen's Highlight

The SEMA Businesswomen's Network (SBN) is spotlighting a feature member this month. The SBN creates an avenue for women in the specialty-equipment industry by providing a circuit to enhance their professional growth and networking opportunities that will enrich the growth of the entire automotive aftermarket.

The first member to be featured is Erika Garcia, retail sales manager in the aftermarket division of

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  Erika Garcia

BOLT—a Strattec Security Corp., located in Milwaukee. The company is a supplier of automotive locks, keys and other vehicle-access products.

What is the most satisfying aspect of your job?

Getting to participate in the introduction of BOLT series locks into new markets, including truck accessories.

How long have you been involved in the aftermarket industry?


About 18 months.

What brought you into this industry?


The introduction of this new line of locks.

What are your major professional accomplishments?

I’m very proud to be the primary point of contact for our company for any external aspects related to the BOLT series locks. There is a team behind the scenes that supports me, and I give them a lot of credit for a successful launch.

Are you a member of any other organizations?


SEMA's Young Executives Network (YEN).

Who is your industry mentor?

Jerry Nuñez, manufacturer sales rep for IMS Products.

What is the best piece of advice you’ve ever received?


Smile at all times.

What would someone meeting you for the first time be surprised to learn?


I’m not only a pretty friendly face, but I’m knowledgeable about my products and the industry.

What is your dream car?


Lexus IS F.

What is your favorite pastime?


Reading.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
 
Visit SPC's website.  
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
 
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

Join the YEN Mixer on September 20
Members of YEN located in or traveling to the Performance Warehouse Association (PWA) Conference or the Phoenix area are invited to the Motorsports Parts Manufacturers Council (MPMC)/Manufacturers Rep Council (MRC) Mixer, Tuesday, September 20, 6:00 p.m.–8:00 p.m., at Aunt Chiladas.

The event is a great opportunity to meet other young executives in the specialty-equipment market, learn from top industry veterans and enjoy some appetizers and drinks with a few new friends.

RSVP to SEMA's Senior Manager of Councils Bryan Harrison at bryanh@sema.org or call 909/978-6691.

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Thu, 09/08/2011 - 09:54

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)


HRIA Logo
 
Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

HRIA would like to welcome Rich Barsamian, national sales manager for Advanced Clutch Technology, located in Lancaster, California. He enjoys helping customers adapt and grow to the ever-changing market and distribution channels.

rich
Rich Barsamian
mercury
Barsamian's ’51 Mercury Monterey project vehicle.
Twenty-six years ago, Barsamian began his automotive aftermarket career in a rep agency doing demos at various auto part store grand openings. During his career, he was named the 2001 Young Executive of the Year, finalist for PWA person of the Year 2002 and 2003, SEMA'S Young Executive Network (YEN) Vanguard of the Year 2010 and he belongs to the Motorsports Parts Manufacturers Council (MPMC).

Barsamian’s current hot rod of choice is a ’51 Mercury Monterey. While it has that streamline look with a great profile, this car is a tribute to his dad. On a personal note, Barsamian has been married for 16 years to his beautiful wife Saundra and they have three boys, ages 10–13. He enjoys playing music in the industry band Led Foot to help raise money for the Childhelp children's charity. If you haven’t heard of Led Foot, check them out at the SEMA Show's after-banquet party on Thursday, November 3. 

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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ARMO Logo

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

armo  
ARMO-member companies display the latest products in front of 100,000+ restoration enthusiasts each year at Spring Carlisle.
 

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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TORA Logo
 
Visit TORA's website.  

2011 TORA New Products Showcase Event

TORA-member company products filled the New Products tent to the seams at this year’s second TORA New Products Showcase. The second annual event took place August 5–7, as part of the Carlisle Truck Nationals in Carlisle, Pennsylvania.

The New Products Showcase gives TORA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light-truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the TORA website where they live until the next year’s products are posted. Click here to view the 2010

TORA2
More than 60 products from 35 TORA-member companies were on display at the 2011 TORA New Products Showcase.
pitts
Shawn Pitts

TORA New Products Showcase entries. The 2011 gallery will be open in a few weeks. The photos are also presented in a video in the TORA booth and during the TORA Fall Nationals Awards Reception at the SEMA Show. Exhibitors gain all of this product exposure for only the cost of shipping!

Not yet an TORA member? Let the TORA New Products Showcase be your reason. Companies may download the TORA application from the TORA website at www.sema.org/TORA. Just click on the big red button that says “Join This Council.”

TORA Select Committee Interviews

Name: Shawn Pitts
Company: Considine Sales and Marketing
Title: Sales

What is your history in the industry and in TORA?

I worked at Dee Zee for 17 years before coming to Considine Sales and Marketing. I’ve been with Considine for the last four years.

Why do you feel it’s important to serve on the TORA Select Committee?

I want to keep a pulse on the industry and work alongside some of the top people in our industry.

What do you see TORA doing well?

I haven’t been involved long enough to grasp where it’s at or where it’s going. But I did enjoy my first Select Committee conference call. I think the team that has been put together is capable of great things.

What do you think TORA could improve upon?

Again, I haven’t been involved long enough to see any areas for improvement. I was impressed with the way the group communicated.

How do you plan to contribute?

I will sit back, listen and then contribute once I get a feeling of where I need to fill in. I like to be a part of successful teams, and it appears this will be a good one.

Is there anything else you’d like to add?

You could pick one of the people on this board for President. You heard it here first!

TORA and SEMA Vice President of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #3

Question: When do aftermarket companies have to comply with Electronic Stability Control (ESC)?

The U.S. National Highway Traffic Safety Administration (NHTSA) has issued FMVSS 126—a Federal Motor Vehicle Safety Standard requiring all motor vehicles with a Gross Vehicle Weight (GVW) less than 10,000 lbs. to have an Electronic Stability Control (ESC) system that complies with specific design, performance and diagnostic requirements. OEMs must have ESC as standard equipment on all applicable vehicles as of September 1, 2011. Due to the efforts of SEMA’s Washington, D.C. office, the aftermarket was granted a one-year exemption. Specifically, “... vehicles built in two or more stages and altered vehicles…are permitted an additional one year for compliance (i.e., until Sept. 1, 2012)” [Federal Register April 6, 2007 – Part II 49CFR Parts 571 and 586 p. 6].

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
 
Visit MPMC's website.  

Media Trade Conference Exhibitor Registration Closes Tomorrow, September 9

Have you registered your MPMC-member company for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference? Time is running out! Registration closes next Friday, September 9. Any registration received after the deadline will not be eligible for participation in the lottery used to select the 100 exhibitors. MPMC-member manufacturers may register online.

The 2012 MPMC Media Trade Conference takes place on January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. This is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face meetings. Nowhere else can a manufacturer have the opportunity to spend so much face time with automotive journalists from all over the world.

Not yet an MPMC member? Join now! Only MPMC-member companies have a chance at being one of the “lucky 100” to spend three days with automotive editors.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
 
Visit PRO's website.  
Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

SEMA Businesswomen's Highlight

The SEMA Businesswomen's Network (SBN) is spotlighting a feature member this month. The SBN creates an avenue for women in the specialty-equipment industry by providing a circuit to enhance their professional growth and networking opportunities that will enrich the growth of the entire automotive aftermarket.

The first member to be featured is Erika Garcia, retail sales manager in the aftermarket division of

  garcia
  Erika Garcia

BOLT—a Strattec Security Corp., located in Milwaukee. The company is a supplier of automotive locks, keys and other vehicle-access products.

What is the most satisfying aspect of your job?

Getting to participate in the introduction of BOLT series locks into new markets, including truck accessories.

How long have you been involved in the aftermarket industry?


About 18 months.

What brought you into this industry?


The introduction of this new line of locks.

What are your major professional accomplishments?

I’m very proud to be the primary point of contact for our company for any external aspects related to the BOLT series locks. There is a team behind the scenes that supports me, and I give them a lot of credit for a successful launch.

Are you a member of any other organizations?


SEMA's Young Executives Network (YEN).

Who is your industry mentor?

Jerry Nuñez, manufacturer sales rep for IMS Products.

What is the best piece of advice you’ve ever received?


Smile at all times.

What would someone meeting you for the first time be surprised to learn?


I’m not only a pretty friendly face, but I’m knowledgeable about my products and the industry.

What is your dream car?


Lexus IS F.

What is your favorite pastime?


Reading.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
 
Visit SPC's website.  
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
 
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

Join the YEN Mixer on September 20
Members of YEN located in or traveling to the Performance Warehouse Association (PWA) Conference or the Phoenix area are invited to the Motorsports Parts Manufacturers Council (MPMC)/Manufacturers Rep Council (MRC) Mixer, Tuesday, September 20, 6:00 p.m.–8:00 p.m., at Aunt Chiladas.

The event is a great opportunity to meet other young executives in the specialty-equipment market, learn from top industry veterans and enjoy some appetizers and drinks with a few new friends.

RSVP to SEMA's Senior Manager of Councils Bryan Harrison at bryanh@sema.org or call 909/978-6691.

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Thu, 09/08/2011 - 09:54

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)


HRIA Logo
 
Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

HRIA would like to welcome Rich Barsamian, national sales manager for Advanced Clutch Technology, located in Lancaster, California. He enjoys helping customers adapt and grow to the ever-changing market and distribution channels.

rich
Rich Barsamian
mercury
Barsamian's ’51 Mercury Monterey project vehicle.
Twenty-six years ago, Barsamian began his automotive aftermarket career in a rep agency doing demos at various auto part store grand openings. During his career, he was named the 2001 Young Executive of the Year, finalist for PWA person of the Year 2002 and 2003, SEMA'S Young Executive Network (YEN) Vanguard of the Year 2010 and he belongs to the Motorsports Parts Manufacturers Council (MPMC).

Barsamian’s current hot rod of choice is a ’51 Mercury Monterey. While it has that streamline look with a great profile, this car is a tribute to his dad. On a personal note, Barsamian has been married for 16 years to his beautiful wife Saundra and they have three boys, ages 10–13. He enjoys playing music in the industry band Led Foot to help raise money for the Childhelp children's charity. If you haven’t heard of Led Foot, check them out at the SEMA Show's after-banquet party on Thursday, November 3. 

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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ARMO Logo

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

armo  
ARMO-member companies display the latest products in front of 100,000+ restoration enthusiasts each year at Spring Carlisle.
 

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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TORA Logo
 
Visit TORA's website.  

2011 TORA New Products Showcase Event

TORA-member company products filled the New Products tent to the seams at this year’s second TORA New Products Showcase. The second annual event took place August 5–7, as part of the Carlisle Truck Nationals in Carlisle, Pennsylvania.

The New Products Showcase gives TORA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light-truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the TORA website where they live until the next year’s products are posted. Click here to view the 2010

TORA2
More than 60 products from 35 TORA-member companies were on display at the 2011 TORA New Products Showcase.
pitts
Shawn Pitts

TORA New Products Showcase entries. The 2011 gallery will be open in a few weeks. The photos are also presented in a video in the TORA booth and during the TORA Fall Nationals Awards Reception at the SEMA Show. Exhibitors gain all of this product exposure for only the cost of shipping!

Not yet an TORA member? Let the TORA New Products Showcase be your reason. Companies may download the TORA application from the TORA website at www.sema.org/TORA. Just click on the big red button that says “Join This Council.”

TORA Select Committee Interviews

Name: Shawn Pitts
Company: Considine Sales and Marketing
Title: Sales

What is your history in the industry and in TORA?

I worked at Dee Zee for 17 years before coming to Considine Sales and Marketing. I’ve been with Considine for the last four years.

Why do you feel it’s important to serve on the TORA Select Committee?

I want to keep a pulse on the industry and work alongside some of the top people in our industry.

What do you see TORA doing well?

I haven’t been involved long enough to grasp where it’s at or where it’s going. But I did enjoy my first Select Committee conference call. I think the team that has been put together is capable of great things.

What do you think TORA could improve upon?

Again, I haven’t been involved long enough to see any areas for improvement. I was impressed with the way the group communicated.

How do you plan to contribute?

I will sit back, listen and then contribute once I get a feeling of where I need to fill in. I like to be a part of successful teams, and it appears this will be a good one.

Is there anything else you’d like to add?

You could pick one of the people on this board for President. You heard it here first!

TORA and SEMA Vice President of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #3

Question: When do aftermarket companies have to comply with Electronic Stability Control (ESC)?

The U.S. National Highway Traffic Safety Administration (NHTSA) has issued FMVSS 126—a Federal Motor Vehicle Safety Standard requiring all motor vehicles with a Gross Vehicle Weight (GVW) less than 10,000 lbs. to have an Electronic Stability Control (ESC) system that complies with specific design, performance and diagnostic requirements. OEMs must have ESC as standard equipment on all applicable vehicles as of September 1, 2011. Due to the efforts of SEMA’s Washington, D.C. office, the aftermarket was granted a one-year exemption. Specifically, “... vehicles built in two or more stages and altered vehicles…are permitted an additional one year for compliance (i.e., until Sept. 1, 2012)” [Federal Register April 6, 2007 – Part II 49CFR Parts 571 and 586 p. 6].

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
 
Visit MPMC's website.  

Media Trade Conference Exhibitor Registration Closes Tomorrow, September 9

Have you registered your MPMC-member company for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference? Time is running out! Registration closes next Friday, September 9. Any registration received after the deadline will not be eligible for participation in the lottery used to select the 100 exhibitors. MPMC-member manufacturers may register online.

The 2012 MPMC Media Trade Conference takes place on January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. This is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face meetings. Nowhere else can a manufacturer have the opportunity to spend so much face time with automotive journalists from all over the world.

Not yet an MPMC member? Join now! Only MPMC-member companies have a chance at being one of the “lucky 100” to spend three days with automotive editors.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
 
Visit PRO's website.  
Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

SEMA Businesswomen's Highlight

The SEMA Businesswomen's Network (SBN) is spotlighting a feature member this month. The SBN creates an avenue for women in the specialty-equipment industry by providing a circuit to enhance their professional growth and networking opportunities that will enrich the growth of the entire automotive aftermarket.

The first member to be featured is Erika Garcia, retail sales manager in the aftermarket division of

  garcia
  Erika Garcia

BOLT—a Strattec Security Corp., located in Milwaukee. The company is a supplier of automotive locks, keys and other vehicle-access products.

What is the most satisfying aspect of your job?

Getting to participate in the introduction of BOLT series locks into new markets, including truck accessories.

How long have you been involved in the aftermarket industry?


About 18 months.

What brought you into this industry?


The introduction of this new line of locks.

What are your major professional accomplishments?

I’m very proud to be the primary point of contact for our company for any external aspects related to the BOLT series locks. There is a team behind the scenes that supports me, and I give them a lot of credit for a successful launch.

Are you a member of any other organizations?


SEMA's Young Executives Network (YEN).

Who is your industry mentor?

Jerry Nuñez, manufacturer sales rep for IMS Products.

What is the best piece of advice you’ve ever received?


Smile at all times.

What would someone meeting you for the first time be surprised to learn?


I’m not only a pretty friendly face, but I’m knowledgeable about my products and the industry.

What is your dream car?


Lexus IS F.

What is your favorite pastime?


Reading.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
 
Visit SPC's website.  
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
 
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

Join the YEN Mixer on September 20
Members of YEN located in or traveling to the Performance Warehouse Association (PWA) Conference or the Phoenix area are invited to the Motorsports Parts Manufacturers Council (MPMC)/Manufacturers Rep Council (MRC) Mixer, Tuesday, September 20, 6:00 p.m.–8:00 p.m., at Aunt Chiladas.

The event is a great opportunity to meet other young executives in the specialty-equipment market, learn from top industry veterans and enjoy some appetizers and drinks with a few new friends.

RSVP to SEMA's Senior Manager of Councils Bryan Harrison at bryanh@sema.org or call 909/978-6691.

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Thu, 09/08/2011 - 09:54

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)


HRIA Logo
 
Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

HRIA would like to welcome Rich Barsamian, national sales manager for Advanced Clutch Technology, located in Lancaster, California. He enjoys helping customers adapt and grow to the ever-changing market and distribution channels.

rich
Rich Barsamian
mercury
Barsamian's ’51 Mercury Monterey project vehicle.
Twenty-six years ago, Barsamian began his automotive aftermarket career in a rep agency doing demos at various auto part store grand openings. During his career, he was named the 2001 Young Executive of the Year, finalist for PWA person of the Year 2002 and 2003, SEMA'S Young Executive Network (YEN) Vanguard of the Year 2010 and he belongs to the Motorsports Parts Manufacturers Council (MPMC).

Barsamian’s current hot rod of choice is a ’51 Mercury Monterey. While it has that streamline look with a great profile, this car is a tribute to his dad. On a personal note, Barsamian has been married for 16 years to his beautiful wife Saundra and they have three boys, ages 10–13. He enjoys playing music in the industry band Led Foot to help raise money for the Childhelp children's charity. If you haven’t heard of Led Foot, check them out at the SEMA Show's after-banquet party on Thursday, November 3. 

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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ARMO Logo

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

armo  
ARMO-member companies display the latest products in front of 100,000+ restoration enthusiasts each year at Spring Carlisle.
 

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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TORA Logo
 
Visit TORA's website.  

2011 TORA New Products Showcase Event

TORA-member company products filled the New Products tent to the seams at this year’s second TORA New Products Showcase. The second annual event took place August 5–7, as part of the Carlisle Truck Nationals in Carlisle, Pennsylvania.

The New Products Showcase gives TORA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light-truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the TORA website where they live until the next year’s products are posted. Click here to view the 2010

TORA2
More than 60 products from 35 TORA-member companies were on display at the 2011 TORA New Products Showcase.
pitts
Shawn Pitts

TORA New Products Showcase entries. The 2011 gallery will be open in a few weeks. The photos are also presented in a video in the TORA booth and during the TORA Fall Nationals Awards Reception at the SEMA Show. Exhibitors gain all of this product exposure for only the cost of shipping!

Not yet an TORA member? Let the TORA New Products Showcase be your reason. Companies may download the TORA application from the TORA website at www.sema.org/TORA. Just click on the big red button that says “Join This Council.”

TORA Select Committee Interviews

Name: Shawn Pitts
Company: Considine Sales and Marketing
Title: Sales

What is your history in the industry and in TORA?

I worked at Dee Zee for 17 years before coming to Considine Sales and Marketing. I’ve been with Considine for the last four years.

Why do you feel it’s important to serve on the TORA Select Committee?

I want to keep a pulse on the industry and work alongside some of the top people in our industry.

What do you see TORA doing well?

I haven’t been involved long enough to grasp where it’s at or where it’s going. But I did enjoy my first Select Committee conference call. I think the team that has been put together is capable of great things.

What do you think TORA could improve upon?

Again, I haven’t been involved long enough to see any areas for improvement. I was impressed with the way the group communicated.

How do you plan to contribute?

I will sit back, listen and then contribute once I get a feeling of where I need to fill in. I like to be a part of successful teams, and it appears this will be a good one.

Is there anything else you’d like to add?

You could pick one of the people on this board for President. You heard it here first!

TORA and SEMA Vice President of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #3

Question: When do aftermarket companies have to comply with Electronic Stability Control (ESC)?

The U.S. National Highway Traffic Safety Administration (NHTSA) has issued FMVSS 126—a Federal Motor Vehicle Safety Standard requiring all motor vehicles with a Gross Vehicle Weight (GVW) less than 10,000 lbs. to have an Electronic Stability Control (ESC) system that complies with specific design, performance and diagnostic requirements. OEMs must have ESC as standard equipment on all applicable vehicles as of September 1, 2011. Due to the efforts of SEMA’s Washington, D.C. office, the aftermarket was granted a one-year exemption. Specifically, “... vehicles built in two or more stages and altered vehicles…are permitted an additional one year for compliance (i.e., until Sept. 1, 2012)” [Federal Register April 6, 2007 – Part II 49CFR Parts 571 and 586 p. 6].

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
 
Visit MPMC's website.  

Media Trade Conference Exhibitor Registration Closes Tomorrow, September 9

Have you registered your MPMC-member company for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference? Time is running out! Registration closes next Friday, September 9. Any registration received after the deadline will not be eligible for participation in the lottery used to select the 100 exhibitors. MPMC-member manufacturers may register online.

The 2012 MPMC Media Trade Conference takes place on January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. This is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face meetings. Nowhere else can a manufacturer have the opportunity to spend so much face time with automotive journalists from all over the world.

Not yet an MPMC member? Join now! Only MPMC-member companies have a chance at being one of the “lucky 100” to spend three days with automotive editors.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
 
Visit PRO's website.  
Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

SEMA Businesswomen's Highlight

The SEMA Businesswomen's Network (SBN) is spotlighting a feature member this month. The SBN creates an avenue for women in the specialty-equipment industry by providing a circuit to enhance their professional growth and networking opportunities that will enrich the growth of the entire automotive aftermarket.

The first member to be featured is Erika Garcia, retail sales manager in the aftermarket division of

  garcia
  Erika Garcia

BOLT—a Strattec Security Corp., located in Milwaukee. The company is a supplier of automotive locks, keys and other vehicle-access products.

What is the most satisfying aspect of your job?

Getting to participate in the introduction of BOLT series locks into new markets, including truck accessories.

How long have you been involved in the aftermarket industry?


About 18 months.

What brought you into this industry?


The introduction of this new line of locks.

What are your major professional accomplishments?

I’m very proud to be the primary point of contact for our company for any external aspects related to the BOLT series locks. There is a team behind the scenes that supports me, and I give them a lot of credit for a successful launch.

Are you a member of any other organizations?


SEMA's Young Executives Network (YEN).

Who is your industry mentor?

Jerry Nuñez, manufacturer sales rep for IMS Products.

What is the best piece of advice you’ve ever received?


Smile at all times.

What would someone meeting you for the first time be surprised to learn?


I’m not only a pretty friendly face, but I’m knowledgeable about my products and the industry.

What is your dream car?


Lexus IS F.

What is your favorite pastime?


Reading.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
 
Visit SPC's website.  
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
 
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

Join the YEN Mixer on September 20
Members of YEN located in or traveling to the Performance Warehouse Association (PWA) Conference or the Phoenix area are invited to the Motorsports Parts Manufacturers Council (MPMC)/Manufacturers Rep Council (MRC) Mixer, Tuesday, September 20, 6:00 p.m.–8:00 p.m., at Aunt Chiladas.

The event is a great opportunity to meet other young executives in the specialty-equipment market, learn from top industry veterans and enjoy some appetizers and drinks with a few new friends.

RSVP to SEMA's Senior Manager of Councils Bryan Harrison at bryanh@sema.org or call 909/978-6691.

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Thu, 09/08/2011 - 09:54

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)


HRIA Logo
 
Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

HRIA would like to welcome Rich Barsamian, national sales manager for Advanced Clutch Technology, located in Lancaster, California. He enjoys helping customers adapt and grow to the ever-changing market and distribution channels.

rich
Rich Barsamian
mercury
Barsamian's ’51 Mercury Monterey project vehicle.
Twenty-six years ago, Barsamian began his automotive aftermarket career in a rep agency doing demos at various auto part store grand openings. During his career, he was named the 2001 Young Executive of the Year, finalist for PWA person of the Year 2002 and 2003, SEMA'S Young Executive Network (YEN) Vanguard of the Year 2010 and he belongs to the Motorsports Parts Manufacturers Council (MPMC).

Barsamian’s current hot rod of choice is a ’51 Mercury Monterey. While it has that streamline look with a great profile, this car is a tribute to his dad. On a personal note, Barsamian has been married for 16 years to his beautiful wife Saundra and they have three boys, ages 10–13. He enjoys playing music in the industry band Led Foot to help raise money for the Childhelp children's charity. If you haven’t heard of Led Foot, check them out at the SEMA Show's after-banquet party on Thursday, November 3. 

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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ARMO Logo

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

armo  
ARMO-member companies display the latest products in front of 100,000+ restoration enthusiasts each year at Spring Carlisle.
 

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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TORA Logo
 
Visit TORA's website.  

2011 TORA New Products Showcase Event

TORA-member company products filled the New Products tent to the seams at this year’s second TORA New Products Showcase. The second annual event took place August 5–7, as part of the Carlisle Truck Nationals in Carlisle, Pennsylvania.

The New Products Showcase gives TORA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light-truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the TORA website where they live until the next year’s products are posted. Click here to view the 2010

TORA2
More than 60 products from 35 TORA-member companies were on display at the 2011 TORA New Products Showcase.
pitts
Shawn Pitts

TORA New Products Showcase entries. The 2011 gallery will be open in a few weeks. The photos are also presented in a video in the TORA booth and during the TORA Fall Nationals Awards Reception at the SEMA Show. Exhibitors gain all of this product exposure for only the cost of shipping!

Not yet an TORA member? Let the TORA New Products Showcase be your reason. Companies may download the TORA application from the TORA website at www.sema.org/TORA. Just click on the big red button that says “Join This Council.”

TORA Select Committee Interviews

Name: Shawn Pitts
Company: Considine Sales and Marketing
Title: Sales

What is your history in the industry and in TORA?

I worked at Dee Zee for 17 years before coming to Considine Sales and Marketing. I’ve been with Considine for the last four years.

Why do you feel it’s important to serve on the TORA Select Committee?

I want to keep a pulse on the industry and work alongside some of the top people in our industry.

What do you see TORA doing well?

I haven’t been involved long enough to grasp where it’s at or where it’s going. But I did enjoy my first Select Committee conference call. I think the team that has been put together is capable of great things.

What do you think TORA could improve upon?

Again, I haven’t been involved long enough to see any areas for improvement. I was impressed with the way the group communicated.

How do you plan to contribute?

I will sit back, listen and then contribute once I get a feeling of where I need to fill in. I like to be a part of successful teams, and it appears this will be a good one.

Is there anything else you’d like to add?

You could pick one of the people on this board for President. You heard it here first!

TORA and SEMA Vice President of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #3

Question: When do aftermarket companies have to comply with Electronic Stability Control (ESC)?

The U.S. National Highway Traffic Safety Administration (NHTSA) has issued FMVSS 126—a Federal Motor Vehicle Safety Standard requiring all motor vehicles with a Gross Vehicle Weight (GVW) less than 10,000 lbs. to have an Electronic Stability Control (ESC) system that complies with specific design, performance and diagnostic requirements. OEMs must have ESC as standard equipment on all applicable vehicles as of September 1, 2011. Due to the efforts of SEMA’s Washington, D.C. office, the aftermarket was granted a one-year exemption. Specifically, “... vehicles built in two or more stages and altered vehicles…are permitted an additional one year for compliance (i.e., until Sept. 1, 2012)” [Federal Register April 6, 2007 – Part II 49CFR Parts 571 and 586 p. 6].

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
 
Visit MPMC's website.  

Media Trade Conference Exhibitor Registration Closes Tomorrow, September 9

Have you registered your MPMC-member company for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference? Time is running out! Registration closes next Friday, September 9. Any registration received after the deadline will not be eligible for participation in the lottery used to select the 100 exhibitors. MPMC-member manufacturers may register online.

The 2012 MPMC Media Trade Conference takes place on January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. This is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face meetings. Nowhere else can a manufacturer have the opportunity to spend so much face time with automotive journalists from all over the world.

Not yet an MPMC member? Join now! Only MPMC-member companies have a chance at being one of the “lucky 100” to spend three days with automotive editors.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
 
Visit PRO's website.  
Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

SEMA Businesswomen's Highlight

The SEMA Businesswomen's Network (SBN) is spotlighting a feature member this month. The SBN creates an avenue for women in the specialty-equipment industry by providing a circuit to enhance their professional growth and networking opportunities that will enrich the growth of the entire automotive aftermarket.

The first member to be featured is Erika Garcia, retail sales manager in the aftermarket division of

  garcia
  Erika Garcia

BOLT—a Strattec Security Corp., located in Milwaukee. The company is a supplier of automotive locks, keys and other vehicle-access products.

What is the most satisfying aspect of your job?

Getting to participate in the introduction of BOLT series locks into new markets, including truck accessories.

How long have you been involved in the aftermarket industry?


About 18 months.

What brought you into this industry?


The introduction of this new line of locks.

What are your major professional accomplishments?

I’m very proud to be the primary point of contact for our company for any external aspects related to the BOLT series locks. There is a team behind the scenes that supports me, and I give them a lot of credit for a successful launch.

Are you a member of any other organizations?


SEMA's Young Executives Network (YEN).

Who is your industry mentor?

Jerry Nuñez, manufacturer sales rep for IMS Products.

What is the best piece of advice you’ve ever received?


Smile at all times.

What would someone meeting you for the first time be surprised to learn?


I’m not only a pretty friendly face, but I’m knowledgeable about my products and the industry.

What is your dream car?


Lexus IS F.

What is your favorite pastime?


Reading.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
 
Visit SPC's website.  
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
 
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

Join the YEN Mixer on September 20
Members of YEN located in or traveling to the Performance Warehouse Association (PWA) Conference or the Phoenix area are invited to the Motorsports Parts Manufacturers Council (MPMC)/Manufacturers Rep Council (MRC) Mixer, Tuesday, September 20, 6:00 p.m.–8:00 p.m., at Aunt Chiladas.

The event is a great opportunity to meet other young executives in the specialty-equipment market, learn from top industry veterans and enjoy some appetizers and drinks with a few new friends.

RSVP to SEMA's Senior Manager of Councils Bryan Harrison at bryanh@sema.org or call 909/978-6691.

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Thu, 09/08/2011 - 09:54

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)


HRIA Logo
 
Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

HRIA would like to welcome Rich Barsamian, national sales manager for Advanced Clutch Technology, located in Lancaster, California. He enjoys helping customers adapt and grow to the ever-changing market and distribution channels.

rich
Rich Barsamian
mercury
Barsamian's ’51 Mercury Monterey project vehicle.
Twenty-six years ago, Barsamian began his automotive aftermarket career in a rep agency doing demos at various auto part store grand openings. During his career, he was named the 2001 Young Executive of the Year, finalist for PWA person of the Year 2002 and 2003, SEMA'S Young Executive Network (YEN) Vanguard of the Year 2010 and he belongs to the Motorsports Parts Manufacturers Council (MPMC).

Barsamian’s current hot rod of choice is a ’51 Mercury Monterey. While it has that streamline look with a great profile, this car is a tribute to his dad. On a personal note, Barsamian has been married for 16 years to his beautiful wife Saundra and they have three boys, ages 10–13. He enjoys playing music in the industry band Led Foot to help raise money for the Childhelp children's charity. If you haven’t heard of Led Foot, check them out at the SEMA Show's after-banquet party on Thursday, November 3. 

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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ARMO Logo

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

armo  
ARMO-member companies display the latest products in front of 100,000+ restoration enthusiasts each year at Spring Carlisle.
 

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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TORA Logo
 
Visit TORA's website.  

2011 TORA New Products Showcase Event

TORA-member company products filled the New Products tent to the seams at this year’s second TORA New Products Showcase. The second annual event took place August 5–7, as part of the Carlisle Truck Nationals in Carlisle, Pennsylvania.

The New Products Showcase gives TORA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light-truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the TORA website where they live until the next year’s products are posted. Click here to view the 2010

TORA2
More than 60 products from 35 TORA-member companies were on display at the 2011 TORA New Products Showcase.
pitts
Shawn Pitts

TORA New Products Showcase entries. The 2011 gallery will be open in a few weeks. The photos are also presented in a video in the TORA booth and during the TORA Fall Nationals Awards Reception at the SEMA Show. Exhibitors gain all of this product exposure for only the cost of shipping!

Not yet an TORA member? Let the TORA New Products Showcase be your reason. Companies may download the TORA application from the TORA website at www.sema.org/TORA. Just click on the big red button that says “Join This Council.”

TORA Select Committee Interviews

Name: Shawn Pitts
Company: Considine Sales and Marketing
Title: Sales

What is your history in the industry and in TORA?

I worked at Dee Zee for 17 years before coming to Considine Sales and Marketing. I’ve been with Considine for the last four years.

Why do you feel it’s important to serve on the TORA Select Committee?

I want to keep a pulse on the industry and work alongside some of the top people in our industry.

What do you see TORA doing well?

I haven’t been involved long enough to grasp where it’s at or where it’s going. But I did enjoy my first Select Committee conference call. I think the team that has been put together is capable of great things.

What do you think TORA could improve upon?

Again, I haven’t been involved long enough to see any areas for improvement. I was impressed with the way the group communicated.

How do you plan to contribute?

I will sit back, listen and then contribute once I get a feeling of where I need to fill in. I like to be a part of successful teams, and it appears this will be a good one.

Is there anything else you’d like to add?

You could pick one of the people on this board for President. You heard it here first!

TORA and SEMA Vice President of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #3

Question: When do aftermarket companies have to comply with Electronic Stability Control (ESC)?

The U.S. National Highway Traffic Safety Administration (NHTSA) has issued FMVSS 126—a Federal Motor Vehicle Safety Standard requiring all motor vehicles with a Gross Vehicle Weight (GVW) less than 10,000 lbs. to have an Electronic Stability Control (ESC) system that complies with specific design, performance and diagnostic requirements. OEMs must have ESC as standard equipment on all applicable vehicles as of September 1, 2011. Due to the efforts of SEMA’s Washington, D.C. office, the aftermarket was granted a one-year exemption. Specifically, “... vehicles built in two or more stages and altered vehicles…are permitted an additional one year for compliance (i.e., until Sept. 1, 2012)” [Federal Register April 6, 2007 – Part II 49CFR Parts 571 and 586 p. 6].

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
 
Visit MPMC's website.  

Media Trade Conference Exhibitor Registration Closes Tomorrow, September 9

Have you registered your MPMC-member company for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference? Time is running out! Registration closes next Friday, September 9. Any registration received after the deadline will not be eligible for participation in the lottery used to select the 100 exhibitors. MPMC-member manufacturers may register online.

The 2012 MPMC Media Trade Conference takes place on January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. This is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face meetings. Nowhere else can a manufacturer have the opportunity to spend so much face time with automotive journalists from all over the world.

Not yet an MPMC member? Join now! Only MPMC-member companies have a chance at being one of the “lucky 100” to spend three days with automotive editors.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
 
Visit PRO's website.  
Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

SEMA Businesswomen's Highlight

The SEMA Businesswomen's Network (SBN) is spotlighting a feature member this month. The SBN creates an avenue for women in the specialty-equipment industry by providing a circuit to enhance their professional growth and networking opportunities that will enrich the growth of the entire automotive aftermarket.

The first member to be featured is Erika Garcia, retail sales manager in the aftermarket division of

  garcia
  Erika Garcia

BOLT—a Strattec Security Corp., located in Milwaukee. The company is a supplier of automotive locks, keys and other vehicle-access products.

What is the most satisfying aspect of your job?

Getting to participate in the introduction of BOLT series locks into new markets, including truck accessories.

How long have you been involved in the aftermarket industry?


About 18 months.

What brought you into this industry?


The introduction of this new line of locks.

What are your major professional accomplishments?

I’m very proud to be the primary point of contact for our company for any external aspects related to the BOLT series locks. There is a team behind the scenes that supports me, and I give them a lot of credit for a successful launch.

Are you a member of any other organizations?


SEMA's Young Executives Network (YEN).

Who is your industry mentor?

Jerry Nuñez, manufacturer sales rep for IMS Products.

What is the best piece of advice you’ve ever received?


Smile at all times.

What would someone meeting you for the first time be surprised to learn?


I’m not only a pretty friendly face, but I’m knowledgeable about my products and the industry.

What is your dream car?


Lexus IS F.

What is your favorite pastime?


Reading.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
 
Visit SPC's website.  
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
 
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

Join the YEN Mixer on September 20
Members of YEN located in or traveling to the Performance Warehouse Association (PWA) Conference or the Phoenix area are invited to the Motorsports Parts Manufacturers Council (MPMC)/Manufacturers Rep Council (MRC) Mixer, Tuesday, September 20, 6:00 p.m.–8:00 p.m., at Aunt Chiladas.

The event is a great opportunity to meet other young executives in the specialty-equipment market, learn from top industry veterans and enjoy some appetizers and drinks with a few new friends.

RSVP to SEMA's Senior Manager of Councils Bryan Harrison at bryanh@sema.org or call 909/978-6691.

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Thu, 09/08/2011 - 09:54

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)


HRIA Logo
 
Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

HRIA would like to welcome Rich Barsamian, national sales manager for Advanced Clutch Technology, located in Lancaster, California. He enjoys helping customers adapt and grow to the ever-changing market and distribution channels.

rich
Rich Barsamian
mercury
Barsamian's ’51 Mercury Monterey project vehicle.
Twenty-six years ago, Barsamian began his automotive aftermarket career in a rep agency doing demos at various auto part store grand openings. During his career, he was named the 2001 Young Executive of the Year, finalist for PWA person of the Year 2002 and 2003, SEMA'S Young Executive Network (YEN) Vanguard of the Year 2010 and he belongs to the Motorsports Parts Manufacturers Council (MPMC).

Barsamian’s current hot rod of choice is a ’51 Mercury Monterey. While it has that streamline look with a great profile, this car is a tribute to his dad. On a personal note, Barsamian has been married for 16 years to his beautiful wife Saundra and they have three boys, ages 10–13. He enjoys playing music in the industry band Led Foot to help raise money for the Childhelp children's charity. If you haven’t heard of Led Foot, check them out at the SEMA Show's after-banquet party on Thursday, November 3. 

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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ARMO Logo

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

armo  
ARMO-member companies display the latest products in front of 100,000+ restoration enthusiasts each year at Spring Carlisle.
 

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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TORA Logo
 
Visit TORA's website.  

2011 TORA New Products Showcase Event

TORA-member company products filled the New Products tent to the seams at this year’s second TORA New Products Showcase. The second annual event took place August 5–7, as part of the Carlisle Truck Nationals in Carlisle, Pennsylvania.

The New Products Showcase gives TORA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light-truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the TORA website where they live until the next year’s products are posted. Click here to view the 2010

TORA2
More than 60 products from 35 TORA-member companies were on display at the 2011 TORA New Products Showcase.
pitts
Shawn Pitts

TORA New Products Showcase entries. The 2011 gallery will be open in a few weeks. The photos are also presented in a video in the TORA booth and during the TORA Fall Nationals Awards Reception at the SEMA Show. Exhibitors gain all of this product exposure for only the cost of shipping!

Not yet an TORA member? Let the TORA New Products Showcase be your reason. Companies may download the TORA application from the TORA website at www.sema.org/TORA. Just click on the big red button that says “Join This Council.”

TORA Select Committee Interviews

Name: Shawn Pitts
Company: Considine Sales and Marketing
Title: Sales

What is your history in the industry and in TORA?

I worked at Dee Zee for 17 years before coming to Considine Sales and Marketing. I’ve been with Considine for the last four years.

Why do you feel it’s important to serve on the TORA Select Committee?

I want to keep a pulse on the industry and work alongside some of the top people in our industry.

What do you see TORA doing well?

I haven’t been involved long enough to grasp where it’s at or where it’s going. But I did enjoy my first Select Committee conference call. I think the team that has been put together is capable of great things.

What do you think TORA could improve upon?

Again, I haven’t been involved long enough to see any areas for improvement. I was impressed with the way the group communicated.

How do you plan to contribute?

I will sit back, listen and then contribute once I get a feeling of where I need to fill in. I like to be a part of successful teams, and it appears this will be a good one.

Is there anything else you’d like to add?

You could pick one of the people on this board for President. You heard it here first!

TORA and SEMA Vice President of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #3

Question: When do aftermarket companies have to comply with Electronic Stability Control (ESC)?

The U.S. National Highway Traffic Safety Administration (NHTSA) has issued FMVSS 126—a Federal Motor Vehicle Safety Standard requiring all motor vehicles with a Gross Vehicle Weight (GVW) less than 10,000 lbs. to have an Electronic Stability Control (ESC) system that complies with specific design, performance and diagnostic requirements. OEMs must have ESC as standard equipment on all applicable vehicles as of September 1, 2011. Due to the efforts of SEMA’s Washington, D.C. office, the aftermarket was granted a one-year exemption. Specifically, “... vehicles built in two or more stages and altered vehicles…are permitted an additional one year for compliance (i.e., until Sept. 1, 2012)” [Federal Register April 6, 2007 – Part II 49CFR Parts 571 and 586 p. 6].

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
 
Visit MPMC's website.  

Media Trade Conference Exhibitor Registration Closes Tomorrow, September 9

Have you registered your MPMC-member company for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference? Time is running out! Registration closes next Friday, September 9. Any registration received after the deadline will not be eligible for participation in the lottery used to select the 100 exhibitors. MPMC-member manufacturers may register online.

The 2012 MPMC Media Trade Conference takes place on January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. This is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face meetings. Nowhere else can a manufacturer have the opportunity to spend so much face time with automotive journalists from all over the world.

Not yet an MPMC member? Join now! Only MPMC-member companies have a chance at being one of the “lucky 100” to spend three days with automotive editors.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
 
Visit PRO's website.  
Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

SEMA Businesswomen's Highlight

The SEMA Businesswomen's Network (SBN) is spotlighting a feature member this month. The SBN creates an avenue for women in the specialty-equipment industry by providing a circuit to enhance their professional growth and networking opportunities that will enrich the growth of the entire automotive aftermarket.

The first member to be featured is Erika Garcia, retail sales manager in the aftermarket division of

  garcia
  Erika Garcia

BOLT—a Strattec Security Corp., located in Milwaukee. The company is a supplier of automotive locks, keys and other vehicle-access products.

What is the most satisfying aspect of your job?

Getting to participate in the introduction of BOLT series locks into new markets, including truck accessories.

How long have you been involved in the aftermarket industry?


About 18 months.

What brought you into this industry?


The introduction of this new line of locks.

What are your major professional accomplishments?

I’m very proud to be the primary point of contact for our company for any external aspects related to the BOLT series locks. There is a team behind the scenes that supports me, and I give them a lot of credit for a successful launch.

Are you a member of any other organizations?


SEMA's Young Executives Network (YEN).

Who is your industry mentor?

Jerry Nuñez, manufacturer sales rep for IMS Products.

What is the best piece of advice you’ve ever received?


Smile at all times.

What would someone meeting you for the first time be surprised to learn?


I’m not only a pretty friendly face, but I’m knowledgeable about my products and the industry.

What is your dream car?


Lexus IS F.

What is your favorite pastime?


Reading.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
 
Visit SPC's website.  
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
 
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

Join the YEN Mixer on September 20
Members of YEN located in or traveling to the Performance Warehouse Association (PWA) Conference or the Phoenix area are invited to the Motorsports Parts Manufacturers Council (MPMC)/Manufacturers Rep Council (MRC) Mixer, Tuesday, September 20, 6:00 p.m.–8:00 p.m., at Aunt Chiladas.

The event is a great opportunity to meet other young executives in the specialty-equipment market, learn from top industry veterans and enjoy some appetizers and drinks with a few new friends.

RSVP to SEMA's Senior Manager of Councils Bryan Harrison at bryanh@sema.org or call 909/978-6691.

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Thu, 09/08/2011 - 09:54

Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)


HRIA Logo
 
Visit HRIA's website

Hot Rodder Highlight

SEMA's Hot Rod Industry Alliance (HRIA) will spotlight a member of the Council each month through its newly created Hot Rodder Highlight. The HRIA, which is dedicated to ensuring the future prosperity of the hot-rod industry and promoting awareness of the hobby, will highlight a new HRIA member on its website on a monthly basis.

HRIA would like to welcome Rich Barsamian, national sales manager for Advanced Clutch Technology, located in Lancaster, California. He enjoys helping customers adapt and grow to the ever-changing market and distribution channels.

rich
Rich Barsamian
mercury
Barsamian's ’51 Mercury Monterey project vehicle.
Twenty-six years ago, Barsamian began his automotive aftermarket career in a rep agency doing demos at various auto part store grand openings. During his career, he was named the 2001 Young Executive of the Year, finalist for PWA person of the Year 2002 and 2003, SEMA'S Young Executive Network (YEN) Vanguard of the Year 2010 and he belongs to the Motorsports Parts Manufacturers Council (MPMC).

Barsamian’s current hot rod of choice is a ’51 Mercury Monterey. While it has that streamline look with a great profile, this car is a tribute to his dad. On a personal note, Barsamian has been married for 16 years to his beautiful wife Saundra and they have three boys, ages 10–13. He enjoys playing music in the industry band Led Foot to help raise money for the Childhelp children's charity. If you haven’t heard of Led Foot, check them out at the SEMA Show's after-banquet party on Thursday, November 3. 

Have You Registered a Patent or Trademark? Your Competition Has

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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ARMO Logo

Visit ARMO's website.

ARMO New Products Showcase Gallery Now Open

Check out all the cool, new ARMO-member restoration products that were on display in the 2011 ARMO New Products Showcase tent at Spring Carlisle. For only the cost of shipping the product, ARMO-member companies have their newest product(s) on display in front of the largest gathering of automotive restoration enthusiasts in the country. While on display, each product is professionally photographed, and the photograph and description are then hosted on the ARMO website. The same photographs will also be shown in the ARMO booth and at the ARMO reception at the 2011 SEMA Show in Las Vegas.

armo  
ARMO-member companies display the latest products in front of 100,000+ restoration enthusiasts each year at Spring Carlisle.
 

Not an ARMO member? Go to www.sema.org/armo and join now to participate in the 2012 ARMO New Products Showcase!

ARMO Seminars Available on SEI’s New ARMO Education Track

Two ARMO-sponsored education seminars, recorded earlier this year at the 2011 Hotrod & Restoration Show, are now available as part of the ARMO Education Track on the new SEI eLearning Center. The seminars may also be accessed directly from the ARMO website at www.sema.org/armo.

Dick Dixon presents “The Art of Selling” in session one. Dixon is a popular speaker who combines his passion for all things automotive and his experience as an educator to present ideas in new and informative fashion.

Session two features ARMO Chairperson Laura Bergan moderating a panel of industry experts through “Internet Marketing on a Budget.” Panelists Tyler Tanaka, Eric Saltrick and Robert Basha answer questions and provide “real-world” examples of how a small business can utilize the benefits of the Internet without breaking the budget.

Each seminar is approximately one hour in length, and each is presented in its entirety. Nothing has been edited out, so it’s as if you were actually there!

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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TORA Logo
 
Visit TORA's website.  

2011 TORA New Products Showcase Event

TORA-member company products filled the New Products tent to the seams at this year’s second TORA New Products Showcase. The second annual event took place August 5–7, as part of the Carlisle Truck Nationals in Carlisle, Pennsylvania.

The New Products Showcase gives TORA-member companies the opportunity to display their latest products in front of one of the largest gatherings of light-truck enthusiasts in the country. In addition, each product is professionally photographed, and the photos and product descriptions are posted in a gallery on the TORA website where they live until the next year’s products are posted. Click here to view the 2010

TORA2
More than 60 products from 35 TORA-member companies were on display at the 2011 TORA New Products Showcase.
pitts
Shawn Pitts

TORA New Products Showcase entries. The 2011 gallery will be open in a few weeks. The photos are also presented in a video in the TORA booth and during the TORA Fall Nationals Awards Reception at the SEMA Show. Exhibitors gain all of this product exposure for only the cost of shipping!

Not yet an TORA member? Let the TORA New Products Showcase be your reason. Companies may download the TORA application from the TORA website at www.sema.org/TORA. Just click on the big red button that says “Join This Council.”

TORA Select Committee Interviews

Name: Shawn Pitts
Company: Considine Sales and Marketing
Title: Sales

What is your history in the industry and in TORA?

I worked at Dee Zee for 17 years before coming to Considine Sales and Marketing. I’ve been with Considine for the last four years.

Why do you feel it’s important to serve on the TORA Select Committee?

I want to keep a pulse on the industry and work alongside some of the top people in our industry.

What do you see TORA doing well?

I haven’t been involved long enough to grasp where it’s at or where it’s going. But I did enjoy my first Select Committee conference call. I think the team that has been put together is capable of great things.

What do you think TORA could improve upon?

Again, I haven’t been involved long enough to see any areas for improvement. I was impressed with the way the group communicated.

How do you plan to contribute?

I will sit back, listen and then contribute once I get a feeling of where I need to fill in. I like to be a part of successful teams, and it appears this will be a good one.

Is there anything else you’d like to add?

You could pick one of the people on this board for President. You heard it here first!

TORA and SEMA Vice President of Vehicle Technology Provide “Technology Tips”

Emerging vehicle technologies, such as electronic stability control, tire pressure monitoring and anti-lock brakes directly impact the livelihood of many companies. For several years, SEMA Vice President of Vehicle Technology John Waraniak has been leading efforts to help SEMA-member companies integrate with this technology. A recent article in the April issue of SEMA News presented answers from Waraniak on a whole range of technology issues. But, trying to digest all of the information in one sitting can be a daunting task.

To that end, Waraniak has agreed to field specific questions about new vehicle technologies and, more specifically, how TORA companies should address them, and provide replies right here in the TORA SEMA eNews column. Questions may be directed to incoming TORA Chair-elect Melanie White at Hellwig Products at mwhite@hellwigproducts.com. Questions and answers will be published the first week of the month in SEMA eNews, and an archive will be kept on the TORA website.

Technology Tip #3

Question: When do aftermarket companies have to comply with Electronic Stability Control (ESC)?

The U.S. National Highway Traffic Safety Administration (NHTSA) has issued FMVSS 126—a Federal Motor Vehicle Safety Standard requiring all motor vehicles with a Gross Vehicle Weight (GVW) less than 10,000 lbs. to have an Electronic Stability Control (ESC) system that complies with specific design, performance and diagnostic requirements. OEMs must have ESC as standard equipment on all applicable vehicles as of September 1, 2011. Due to the efforts of SEMA’s Washington, D.C. office, the aftermarket was granted a one-year exemption. Specifically, “... vehicles built in two or more stages and altered vehicles…are permitted an additional one year for compliance (i.e., until Sept. 1, 2012)” [Federal Register April 6, 2007 – Part II 49CFR Parts 571 and 586 p. 6].

What's the Value of Being an TORA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – TORA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to TORA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and TORA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
 
Visit MPMC's website.  

Media Trade Conference Exhibitor Registration Closes Tomorrow, September 9

Have you registered your MPMC-member company for a chance at one of the 100 available exhibitor suites at the 2012 MPMC Media Trade Conference? Time is running out! Registration closes next Friday, September 9. Any registration received after the deadline will not be eligible for participation in the lottery used to select the 100 exhibitors. MPMC-member manufacturers may register online.

The 2012 MPMC Media Trade Conference takes place on January 24–26, 2012, at the Embassy Suites LAX South Hotel in El Segundo, California. This is a truly unique event that brings together editorial staff from all over the world with racing and high-performance parts manufacturers for three days of face-to-face meetings. Nowhere else can a manufacturer have the opportunity to spend so much face time with automotive journalists from all over the world.

Not yet an MPMC member? Join now! Only MPMC-member companies have a chance at being one of the “lucky 100” to spend three days with automotive editors.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

A Message From MRC Chair Wade Cobb

The MRC council has been chipping away at what our Long-Range Planning session of 2010 identified as a need—benefits for our membership! MRC recently put a program together with TeleNotes, offering our members a business tool to elevate their company’s ability to capture data and reporting. We are also continuing to work on travel programs, possibly offering an “MRC” rate at our industry events, such as PWA and the SEMA Show, with select lodging. We also recognized the need to reach out to our general members and non-members to determine what it is they need from MRC.

In February we conducted an online survey to 3,500 rep agencies associated with SEMA to find out more about reps and how MRC can maximize its efforts as a council to provide you with benefits. Thanks to all who took the time to respond; it’s the only way we can build a better MRC. Just as any council or association, it’s imperative to get the feedback from its members on what works or needs to be fixed. As we move on reviewing the data MRC has been able to obtain through the survey and the information from our LRP, the council will continue to put action plans in place to address the concerns.

In our most recent tele-conference, MRC has established the date and time for the MRC event to be held at the 2011 SEMA Show, Sunday, October 30, from 4:00 p.m.–6:00 p.m. The MRC Rep Conference task force headed by our own Thomas Jordan is in the midst of debating the topic and format to ensure we have the best possible event for you.

Looking to continue the efforts put forth by our members, MRC attended the MPMC Media Trade Conference held in Los Angeles this past January with the purpose of representing MRC to the manufacturers present. MRC Chair-Elect Chris Fairless and I had a MRC room all three days of the event, conducting meetings with members interested in utilizing reps and showing them the value of using rep agencies. We provided each exhibiting company with a MRC brochure and offered the MRC DVD for additional information. Both Chris and I were very pleased with the event, realizing this was a first for MRC and a great opportunity given to MRC by MPMC to explore the venue and take away ideas to build even better programs for coming events. We truly wish to thank Kyle Fickler and Vic Wood of MPMC for working with us during the MPMC Media Trade Conference.

We look forward to working with other industry segments to continue educating our fellow industry members on the benefits of utilizing a rep agency as their sales force. Your thoughts and comments are welcome any time. We need to hear your voice, so please speak out!

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.

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PRO Logo
 
Visit PRO's website.  
Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

SEMA Businesswomen's Highlight

The SEMA Businesswomen's Network (SBN) is spotlighting a feature member this month. The SBN creates an avenue for women in the specialty-equipment industry by providing a circuit to enhance their professional growth and networking opportunities that will enrich the growth of the entire automotive aftermarket.

The first member to be featured is Erika Garcia, retail sales manager in the aftermarket division of

  garcia
  Erika Garcia

BOLT—a Strattec Security Corp., located in Milwaukee. The company is a supplier of automotive locks, keys and other vehicle-access products.

What is the most satisfying aspect of your job?

Getting to participate in the introduction of BOLT series locks into new markets, including truck accessories.

How long have you been involved in the aftermarket industry?


About 18 months.

What brought you into this industry?


The introduction of this new line of locks.

What are your major professional accomplishments?

I’m very proud to be the primary point of contact for our company for any external aspects related to the BOLT series locks. There is a team behind the scenes that supports me, and I give them a lot of credit for a successful launch.

Are you a member of any other organizations?


SEMA's Young Executives Network (YEN).

Who is your industry mentor?

Jerry Nuñez, manufacturer sales rep for IMS Products.

What is the best piece of advice you’ve ever received?


Smile at all times.

What would someone meeting you for the first time be surprised to learn?


I’m not only a pretty friendly face, but I’m knowledgeable about my products and the industry.

What is your dream car?


Lexus IS F.

What is your favorite pastime?


Reading.

SEMA Businesswomen’s Network Debuts Speed Networking Event Video

The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast—Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.

While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.

With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.

Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.

SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.

Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
 
Visit SPC's website.  
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
 
Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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YEN Logo

Visit YEN's website

Join the YEN Mixer on September 20
Members of YEN located in or traveling to the Performance Warehouse Association (PWA) Conference or the Phoenix area are invited to the Motorsports Parts Manufacturers Council (MPMC)/Manufacturers Rep Council (MRC) Mixer, Tuesday, September 20, 6:00 p.m.–8:00 p.m., at Aunt Chiladas.

The event is a great opportunity to meet other young executives in the specialty-equipment market, learn from top industry veterans and enjoy some appetizers and drinks with a few new friends.

RSVP to SEMA's Senior Manager of Councils Bryan Harrison at bryanh@sema.org or call 909/978-6691.

SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program are available at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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