Jason Falls

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure its benefits. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this free informative webinar, Thursday, October 13, at 10:00 a.m. (PDT). Falls will take you through the returns you can expect from social media marketing—and there's more there than you think!

Falls is one of the leading thinkers, strategists and public speakers in the social-media marketing, digital marketing and online communications industries. He is the author of the noted industry blog, SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com—a learning community for digital and social-media marketing, online communications and technology. He will be a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas.

Don't miss this helpful webinar, Thursday, October 13, at 10:00 a.m. (PDT).

Participate live or download the webinar for free when it's convenient. Register now!

	Jason Falls

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure its benefits. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this free informative webinar, Thursday, October 13, at 10:00 a.m. (PDT). Falls will take you through the returns you can expect from social media marketing—and there's more there than you think!

Falls is one of the leading thinkers, strategists and public speakers in the social-media marketing, digital marketing and online communications industries. He is the author of the noted industry blog, SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com—a learning community for digital and social-media marketing, online communications and technology. He will be a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas.

Don't miss this helpful webinar, Thursday, October 13, at 10:00 a.m. (PDT).

Participate live or download the webinar for free when it's convenient. Register now!

	Jason Falls

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure its benefits. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this free informative webinar, Thursday, October 13, at 10:00 a.m. (PDT). Falls will take you through the returns you can expect from social media marketing—and there's more there than you think!

Falls is one of the leading thinkers, strategists and public speakers in the social-media marketing, digital marketing and online communications industries. He is the author of the noted industry blog, SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com—a learning community for digital and social-media marketing, online communications and technology. He will be a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas.

Don't miss this helpful webinar, Thursday, October 13, at 10:00 a.m. (PDT).

Participate live or download the webinar for free when it's convenient. Register now!

Cary Redman to Manage Edelbrock Midwestern Sales
Cary Redman has joined the midwestern direct sales team for Edelbrock. Tapped to manage the midwestern sales team, Edelbrock reports that Redman has more than 12 years of industry experience most recently as a national sales manager for Mr. Gasket (Prestolite Performance) and as a territory and key account manager for Holley Performance Products from 1999–2003.

New BASF Color Featured on Fox Marketing Civic Si
Fox Marketing reports that in '12 its Civic Si will feature a new BASF color when its makes its debut at the 2011 SEMA Show. The car will appear in Honda's booth on the opening day of the SEMA Show, Tuesday, November 1.

"Search and Restore" Host Tim Strange to Appear in DuPont's Booth the SEMA Show
DuPont Custom Finishes announced that the following vehicles will be on display in their booth at the 2011 SEMA Show: 2012 DuPont Calendar winning ’61 Chevy Impala, owned by Tim Brown of Jacksonville, Florida; a ’71 Challenger, owned by Bob and Karon Zeitler and painted by John Riehn of John's Autobody and Paint of Imperial, Missouri; and a ’50 Fleetline built by Tim Strange, owner of Strange Motion Rod & Custom Construction and host of PowerBlock TV series “Search & Restore.” DuPont also announced that Strange will make appearances to sign autographs in its booth from 10:00 a.m.–12:00 p.m., Wednesday, November 2, and 1:00 p.m.–3:00 p.m. on Thursday, November 3.

Quarter Mile Foundation to Conduct PROJECT 1320 Interviews at the 2011 SEMA Show
The Quarter Mile Foundation will have a prominent presence at the 2011 SEMA Show, according to the foundation’s Chairman Traci Hrudka. Quarter Mile's booth (#10900) is located between the North and Central Halls of the Las Vegas Convention Center. The foundation will conduct digital video interviews of industry and drag racing pioneers throughout the course of the Show. The first-person narratives are at the core of the PROJECT 1320 documentary film series about the birth and growth of drag racing and the performance automotive aftermarket between the late '40s to the end of the '80s.

Lucas Oil Products Purchases MAVTV Cable Network
Lucas Oil Products purchased control of cable TV Network MAVTV as part of its ongoing expansion program. Lucas Oil announced that it will make a significant financial investment in MAVTV and has plans underway to improve the quality of the programming and the value of the network. Lucas Oil has been one of MAVTV's key shareholders and strategic partners since its initial investment in the network in 2008. MAVTV now joins the Lucas Oil Studio family of programming, which already produces more than 350 hours of motorsports and lifestyle television programming annually. According to Lucas Oil, programming and infrastructure announcements will be made in the near future. 

EGR to Give Away Two iPad2s to SEMA Show Attendees
EGR USA announced that its will be giving away two Apple iPad2 units during the 2011 SEMA Show. To enter for a chance to win, individuals simply need to stop by the company's booth at the Show and sign up. The winners will be announced and notified after the event. EGR's booth (#30065) is located on the upper level of the South Hall in the Las Vegas Convention Center.

The latest shots of the ’14 Corvette C7 delivered by the shooters at Brenda Priddy & Co. show a vehicle that has gone on a slight diet. According to the shooters on sight, and based on how the mule is riding on the chassis, the C7 has lost a little width and gained a little length. Upon further review of the photos, Priddy's team estimates that the C7 will measure about 2–3 in. narrower and 2–3 in. longer than the current C6.

Equally spaced quad exhaust tips can be spotted in the back, and Priddy reports that she has been told to expect the styling to be inspired by the ’63 Sting Ray and to not be surprised if the production C7 has split rear windows and additional design cues from the ’63.

Regarding what's under the hood, the team's sources say to expect a small-displacement turbocharged V8 that will definitely be matted to a seven-speed manual transmission. The team was told that the seven-speed will help with increasing highway efficiency (better MPG).

Production of the C7 is expected to begin in June 2013 at GM's Bowling Green facility and should hit dealers in the first quarter of 2014.

Photo Credit: Brian Williams for Brenda Priddy & Co.

The latest shots of the ’14 Corvette C7 delivered by the shooters at Brenda Priddy & Co. show a vehicle that has gone on a slight diet. According to the shooters on sight, and based on how the mule is riding on the chassis, the C7 has lost a little width and gained a little length. Upon further review of the photos, Priddy's team estimates that the C7 will measure about 2–3 in. narrower and 2–3 in. longer than the current C6.

Equally spaced quad exhaust tips can be spotted in the back, and Priddy reports that she has been told to expect the styling to be inspired by the ’63 Sting Ray and to not be surprised if the production C7 has split rear windows and additional design cues from the ’63.

Regarding what's under the hood, the team's sources say to expect a small-displacement turbocharged V8 that will definitely be matted to a seven-speed manual transmission. The team was told that the seven-speed will help with increasing highway efficiency (better MPG).

Production of the C7 is expected to begin in June 2013 at GM's Bowling Green facility and should hit dealers in the first quarter of 2014.

Photo Credit: Brian Williams for Brenda Priddy & Co.

	Brian Deegan

Brian Deegan Steals The Show In LOORS Rounds 11 & 12

Metal Mulisha founder and 2010 Lucas Oil Driver of the Year “The General” Brian Deegan took home three wins over the weekend at the Lucas Oil Off Road Racing Series and is on target to set an all-time Lucas Oil Off Road record for most consecutive wins in the Pro Lite Unlimited Class. In Saturday’s Pro Lite race, Deegan took his third successive win in the class this year, after taking the lead in the first lap and maintaining his position for nearly the entire race in his #38 Lucas Oil/Rockstar Energy/Metal Mulisha/ Ford.

On the heels of his impressive Pro Lite win, Deegan kept the momentum going in Saturday’s Pro 2 Unlimited, immediately taking the lead and dominating the entire race. At the competition yellow, Deegan was well ahead of the pack and held on strong to the finish. Deegan led the race for the full 18 laps, locking in his second consecutive win in the Pro 2 class.

In Sunday’s Pro Lite Unlimited race, Deegan started in the top five, and on lap four moved into fourth position. Deegan was able to make a pass on lap eight, moving himself into third. After two restarts, Deegan raced from third to first on the restart lap. In the end, Deegan picked up his fourth straight win and is currently one win away from taking the all-time Lucas Oil Off Road record for most consecutive wins in the class.

Sunday’s Pro 2 Unlimited, Deegan started fourth and moved into third before suffering a flat tire. Brian headed into the hot pits immediately before an accident forced a red flag of the race. When the race resumed, Deegan was back in fourth, and stayed in the top five through the competition yellow and under the green flag. In turn four, Deegan and Greg Adler made contact, but Deegan was able to pull away and took home third at the finish.

	The final round of the 2011 American Le Mans Series brought a fifth-place position in GT class for Team Falken and fourth in the final results for the GT Team Championship, and fifth place in the GT Drivers’ Championship.

Falken Tire Porsche Delivers Strong Effort at 
Petit Le Mans – Final ALMS Race of Season
For the 1,000-mile Petit Le Mans, the final round of the 2011 American Le Mans Series presented by Tequila Patrón brought a fifth-place position in GT class for Team Falken and fourth in the final results for the GT Team Championship, and fifth place in the GT Drivers’ Championship. With two wins plus four top-five finishes out of nine races this year, the Derrick Walker-led team proved it was one to contend with throughout the season.
 


Record-breaking attendance surrounded the 2.54-mile Road Atlanta circuit, which hosted the endurance classic for the 14th time. The 1,000 miles were covered in nine hours, 30 minutes, with Team Falken’s Porsche 911 GT3 RSR piloted by Porsche works driver Wolf Henzler, and his partner, veteran Falken driver Bryan Sellers, joined again for this race by Porsche Junior driver Martin “Raggi” Ragginger. Raggi also drove with the duo at Sebring in March.
 


As was the case throughout the season, which saw the team cross the country twice, compete over the border in Canada, and record its first two victories after just two full years of ALMS competition, Team Falken was successful as a result of both brilliant strategy and the tremendous effort of Henzler and Sellers.

Team Manager Derrick Walker and Strategist John Ward took full advantage of race yellows all season long, and with excellent pit work by the Falken crew, enabled the team to gain track position and move through the field at every track. This rang true throughout Petit Le Mans, as all three drivers answered the call to push hard through the busy 53-car field to take fifth in class, finishing 15th overall.

At the ALMS banquet Sunday night, October 2, Team Falken Tire won the "For the Fans" award as the organization/person with the biggest impact on ALMS and sports car racing in 2011. This was based on voters who voiced their opinion on ALMS' website.

	United Autosports scored a runner-up rostrum finish last weekend on their Le Mans Prototype race debut.

United Autosports Pull Off Podium Goal at Petit LeMans
United Autosports scored a stunning runner-up rostrum finish last weekend on their Le Mans Prototype race debut. Zak Brown (USA), Stefan Johansson (SE) and Mark Patterson (USA) steered their Pescarolo-Judd home into second place in the LMP2 class as the checkered flag dropped on the Petit Le Mans race.

An early race set-back put their #22 car down to 49th overall but a strong car, faultless drives and expert pit stops saw Brown cross the line after 367 laps of the Road Atlanta race track 13th overall and 2nd in class. With attrition always a large factor of endurance racing, United Autosports survived nine safety car periods and the team made just 13 pit stops to earn victory in the Michelin Green X Challenge.

In typical Petit Le Mans style, the first hour was an action-packed 60 minutes, which included two safety car periods. Johansson, who started the race fifth in class, had moved up to second in just 13 laps going into the first full course caution. But it was the second "yellow" interval that would lose Johansson eight laps.

A slow-paced safety car backed the traffic up enough at the final chicane to cause a car to damage the #22’s rear bodywork, which forced Johansson into the pit lane with a smoking right rear corner. Unfortunately, the car had to return to the garage for a replacement rear diffuser.

Johansson returned to the track 15 minutes later with a full tank of fuel, a new set of tires and a complete new rear body section with a strategy that should pay off later in the race—now being able to run "long." By the time the race had reached quarter distance, Johansson had progressed to fourth and had weaved his way through the "GT" field into 36th overall.

A fourth full-course caution just shy of three hours into the event brought about the #22 car’s first driver change as Johansson handed over to Patterson. In his debut Le Mans Prototype race, Patterson’s double-stint progressed #22 up to third in class when he returned to the pits for Brown’s LMP race debut just before half race distance.

It would be mid-way through Brown’s first double stint when the class-leading #26 Oreca ’03 Nissan ran into problems, promoting Brown to the second spot, which would then remain unchallenged.

Entering into the "night" period, the circuit was in almost complete darkness with just 60 laps of the 1,000-mile race remaining. Patterson was knocking on the door of the top 10 overall but couldn’t close the gap to the lead #33 car. However, the gap to third was looking safe and well under control.

Drama continued into the closing stages for Brown who found himself in the middle of a "GT" class battle as the final yellow flag period of the race bunched the remaining cars together for a dash to the flag. Brown put all his long-distance experience into play achieving his team’s goal of a podium finish.

	Jason Saini held off a last lap attempted pass from 2011 SCCA Pro Racing MX-5 Cup Champion Michael Cooper to take his first win of the season in the finale at Road Atlanta.

Saini Holds Off Cooper for Win in MX-5 Cup Finale at Road Atlanta; Cooper Takes 2011 Championship
Jason Saini of Fort Worth, Texas, held off a last-lap attempted pass from 2011 SCCA Pro Racing MX-5 Cup Champion Michael Cooper of Syosset, New York, to take his first win of the season in the finale at Road Atlanta, part of the 14th Petit Le Mans weekend. Marc Miller of Holland, Michigan, crossed the finish line in third. Saini crossed the finish line first in a hard-fought win that saw seven official lead changes during the 27-lap race amongst three different drivers.

The winning No. 28 Autobarn Mazda of Countryside/New Balance/Phiten/SunTrust/CJ Wilson’s Children’s Charities MX-5 led Cooper in a nose-to-tail battle past the white flag signaling one lap to go, but Cooper took the lead in Turn One. Trying to hold off Saini with just three corners to go, Cooper’s No. 6 Atlanta Motorsports Group MX-5 slid wide in Turn 10 and off the track.

Cooper and Saini had enough of a gap on third place for Cooper to hold the runner-up position, 10.096 seconds behind Saini at the checkered flag. Saini averaged 90.758 mph for the 27-lap, 68.58-mile race. It was the first win of the season for Saini and the C.J. Wilson Racing team, formed over the off-season and competing in their first season of racing. Saini has seven career Playboy MX-5 Cup wins to his credit.

Cooper had already clinched the championship heading into the race at Road Atlanta, but rather than hold back, was gunning for his sixth win of the season. Cooper began the race’s standing start from the pole and pulled away from the field in a four-car train with Saini, Jeff Mosing’s No. 10 Frank’s International/Race Now For Autism/ALARA Racing MX-5 and Todd Lamb’s No. 4 OPM/SafeRacer/TraqMate/toddlamb.com MX-5.

Lamb lost touch of the draft through traffic on Lap 10 and then spun trying to catch up, while Mosing spun trying to keep the pace with three laps to go, leaving Cooper and Saini to settle it on the track.

Cooper set a new track record with a 1:39.895 (91.536 mph), the fastest lap of the race. Lamb, the 2009 Champion racing in just his second weekend of MX-5 Cup since his title, recovered to finish seventh. Mosing held on for a fifth-place finish.

Miller ran his No. 29 C.J. Wilson Racing/Race Now For Autism MX-5 in a second pack behind the lead group early in the race, pulling ahead of that pack but too far back to catch the leaders. When Lamb and Mosing spun, Miller climbed to third for his ninth career podium and first since a runner-up finish in the 2009 Championship.

Dean Copeland finished fourth in the No. 7 Copeland Motorsports/Sync Speed Inc MX-5 after running nose-to-tail with Miller for a large portion of the 45-minute timed race. Ara Malkhassian, who ran with Miller and Copeland early, finished sixth in the No. 11 ALARA Racing MX-5.

Cooper earned his first career title with the SCCA Pro Racing Playboy MX-5 Championship, scoring 498 points after the series-mandated drop of one race. That Championship earns him a funded ride in a MAZDASPEED3 for the Grand-Am Continental Tire Sports Car Challenge during the 2012 season. Mosing finished a career-best second in the championship with 414 points, followed by Saini (399 points), Copeland (393), and Malkhassian (368).

Colin Wall of Vancouver, took the win in the Skip Barber MAZDASPEED Challenge class that ran with the Playboy MX-5 Cup at Road Atlanta.

	Brian Deegan

Brian Deegan Steals The Show In LOORS Rounds 11 & 12

Metal Mulisha founder and 2010 Lucas Oil Driver of the Year “The General” Brian Deegan took home three wins over the weekend at the Lucas Oil Off Road Racing Series and is on target to set an all-time Lucas Oil Off Road record for most consecutive wins in the Pro Lite Unlimited Class. In Saturday’s Pro Lite race, Deegan took his third successive win in the class this year, after taking the lead in the first lap and maintaining his position for nearly the entire race in his #38 Lucas Oil/Rockstar Energy/Metal Mulisha/ Ford.

On the heels of his impressive Pro Lite win, Deegan kept the momentum going in Saturday’s Pro 2 Unlimited, immediately taking the lead and dominating the entire race. At the competition yellow, Deegan was well ahead of the pack and held on strong to the finish. Deegan led the race for the full 18 laps, locking in his second consecutive win in the Pro 2 class.

In Sunday’s Pro Lite Unlimited race, Deegan started in the top five, and on lap four moved into fourth position. Deegan was able to make a pass on lap eight, moving himself into third. After two restarts, Deegan raced from third to first on the restart lap. In the end, Deegan picked up his fourth straight win and is currently one win away from taking the all-time Lucas Oil Off Road record for most consecutive wins in the class.

Sunday’s Pro 2 Unlimited, Deegan started fourth and moved into third before suffering a flat tire. Brian headed into the hot pits immediately before an accident forced a red flag of the race. When the race resumed, Deegan was back in fourth, and stayed in the top five through the competition yellow and under the green flag. In turn four, Deegan and Greg Adler made contact, but Deegan was able to pull away and took home third at the finish.

	The final round of the 2011 American Le Mans Series brought a fifth-place position in GT class for Team Falken and fourth in the final results for the GT Team Championship, and fifth place in the GT Drivers’ Championship.

Falken Tire Porsche Delivers Strong Effort at 
Petit Le Mans – Final ALMS Race of Season
For the 1,000-mile Petit Le Mans, the final round of the 2011 American Le Mans Series presented by Tequila Patrón brought a fifth-place position in GT class for Team Falken and fourth in the final results for the GT Team Championship, and fifth place in the GT Drivers’ Championship. With two wins plus four top-five finishes out of nine races this year, the Derrick Walker-led team proved it was one to contend with throughout the season.
 


Record-breaking attendance surrounded the 2.54-mile Road Atlanta circuit, which hosted the endurance classic for the 14th time. The 1,000 miles were covered in nine hours, 30 minutes, with Team Falken’s Porsche 911 GT3 RSR piloted by Porsche works driver Wolf Henzler, and his partner, veteran Falken driver Bryan Sellers, joined again for this race by Porsche Junior driver Martin “Raggi” Ragginger. Raggi also drove with the duo at Sebring in March.
 


As was the case throughout the season, which saw the team cross the country twice, compete over the border in Canada, and record its first two victories after just two full years of ALMS competition, Team Falken was successful as a result of both brilliant strategy and the tremendous effort of Henzler and Sellers.

Team Manager Derrick Walker and Strategist John Ward took full advantage of race yellows all season long, and with excellent pit work by the Falken crew, enabled the team to gain track position and move through the field at every track. This rang true throughout Petit Le Mans, as all three drivers answered the call to push hard through the busy 53-car field to take fifth in class, finishing 15th overall.

At the ALMS banquet Sunday night, October 2, Team Falken Tire won the "For the Fans" award as the organization/person with the biggest impact on ALMS and sports car racing in 2011. This was based on voters who voiced their opinion on ALMS' website.

	United Autosports scored a runner-up rostrum finish last weekend on their Le Mans Prototype race debut.

United Autosports Pull Off Podium Goal at Petit LeMans
United Autosports scored a stunning runner-up rostrum finish last weekend on their Le Mans Prototype race debut. Zak Brown (USA), Stefan Johansson (SE) and Mark Patterson (USA) steered their Pescarolo-Judd home into second place in the LMP2 class as the checkered flag dropped on the Petit Le Mans race.

An early race set-back put their #22 car down to 49th overall but a strong car, faultless drives and expert pit stops saw Brown cross the line after 367 laps of the Road Atlanta race track 13th overall and 2nd in class. With attrition always a large factor of endurance racing, United Autosports survived nine safety car periods and the team made just 13 pit stops to earn victory in the Michelin Green X Challenge.

In typical Petit Le Mans style, the first hour was an action-packed 60 minutes, which included two safety car periods. Johansson, who started the race fifth in class, had moved up to second in just 13 laps going into the first full course caution. But it was the second "yellow" interval that would lose Johansson eight laps.

A slow-paced safety car backed the traffic up enough at the final chicane to cause a car to damage the #22’s rear bodywork, which forced Johansson into the pit lane with a smoking right rear corner. Unfortunately, the car had to return to the garage for a replacement rear diffuser.

Johansson returned to the track 15 minutes later with a full tank of fuel, a new set of tires and a complete new rear body section with a strategy that should pay off later in the race—now being able to run "long." By the time the race had reached quarter distance, Johansson had progressed to fourth and had weaved his way through the "GT" field into 36th overall.

A fourth full-course caution just shy of three hours into the event brought about the #22 car’s first driver change as Johansson handed over to Patterson. In his debut Le Mans Prototype race, Patterson’s double-stint progressed #22 up to third in class when he returned to the pits for Brown’s LMP race debut just before half race distance.

It would be mid-way through Brown’s first double stint when the class-leading #26 Oreca ’03 Nissan ran into problems, promoting Brown to the second spot, which would then remain unchallenged.

Entering into the "night" period, the circuit was in almost complete darkness with just 60 laps of the 1,000-mile race remaining. Patterson was knocking on the door of the top 10 overall but couldn’t close the gap to the lead #33 car. However, the gap to third was looking safe and well under control.

Drama continued into the closing stages for Brown who found himself in the middle of a "GT" class battle as the final yellow flag period of the race bunched the remaining cars together for a dash to the flag. Brown put all his long-distance experience into play achieving his team’s goal of a podium finish.

	Jason Saini held off a last lap attempted pass from 2011 SCCA Pro Racing MX-5 Cup Champion Michael Cooper to take his first win of the season in the finale at Road Atlanta.

Saini Holds Off Cooper for Win in MX-5 Cup Finale at Road Atlanta; Cooper Takes 2011 Championship
Jason Saini of Fort Worth, Texas, held off a last-lap attempted pass from 2011 SCCA Pro Racing MX-5 Cup Champion Michael Cooper of Syosset, New York, to take his first win of the season in the finale at Road Atlanta, part of the 14th Petit Le Mans weekend. Marc Miller of Holland, Michigan, crossed the finish line in third. Saini crossed the finish line first in a hard-fought win that saw seven official lead changes during the 27-lap race amongst three different drivers.

The winning No. 28 Autobarn Mazda of Countryside/New Balance/Phiten/SunTrust/CJ Wilson’s Children’s Charities MX-5 led Cooper in a nose-to-tail battle past the white flag signaling one lap to go, but Cooper took the lead in Turn One. Trying to hold off Saini with just three corners to go, Cooper’s No. 6 Atlanta Motorsports Group MX-5 slid wide in Turn 10 and off the track.

Cooper and Saini had enough of a gap on third place for Cooper to hold the runner-up position, 10.096 seconds behind Saini at the checkered flag. Saini averaged 90.758 mph for the 27-lap, 68.58-mile race. It was the first win of the season for Saini and the C.J. Wilson Racing team, formed over the off-season and competing in their first season of racing. Saini has seven career Playboy MX-5 Cup wins to his credit.

Cooper had already clinched the championship heading into the race at Road Atlanta, but rather than hold back, was gunning for his sixth win of the season. Cooper began the race’s standing start from the pole and pulled away from the field in a four-car train with Saini, Jeff Mosing’s No. 10 Frank’s International/Race Now For Autism/ALARA Racing MX-5 and Todd Lamb’s No. 4 OPM/SafeRacer/TraqMate/toddlamb.com MX-5.

Lamb lost touch of the draft through traffic on Lap 10 and then spun trying to catch up, while Mosing spun trying to keep the pace with three laps to go, leaving Cooper and Saini to settle it on the track.

Cooper set a new track record with a 1:39.895 (91.536 mph), the fastest lap of the race. Lamb, the 2009 Champion racing in just his second weekend of MX-5 Cup since his title, recovered to finish seventh. Mosing held on for a fifth-place finish.

Miller ran his No. 29 C.J. Wilson Racing/Race Now For Autism MX-5 in a second pack behind the lead group early in the race, pulling ahead of that pack but too far back to catch the leaders. When Lamb and Mosing spun, Miller climbed to third for his ninth career podium and first since a runner-up finish in the 2009 Championship.

Dean Copeland finished fourth in the No. 7 Copeland Motorsports/Sync Speed Inc MX-5 after running nose-to-tail with Miller for a large portion of the 45-minute timed race. Ara Malkhassian, who ran with Miller and Copeland early, finished sixth in the No. 11 ALARA Racing MX-5.

Cooper earned his first career title with the SCCA Pro Racing Playboy MX-5 Championship, scoring 498 points after the series-mandated drop of one race. That Championship earns him a funded ride in a MAZDASPEED3 for the Grand-Am Continental Tire Sports Car Challenge during the 2012 season. Mosing finished a career-best second in the championship with 414 points, followed by Saini (399 points), Copeland (393), and Malkhassian (368).

Colin Wall of Vancouver, took the win in the Skip Barber MAZDASPEED Challenge class that ran with the Playboy MX-5 Cup at Road Atlanta.

A new area is available at the 2011 SEMA Show where exhibitors can submit any product that is indicative of the kind of work their company does, regardless of whether the product is "new."

The deadline to submit an additional new or featured product into the SEMA Show Ideas Alive: Featuring the New Products Showcase for the advance rate of $75 is this Friday, October 7. After that, the fee is $150 per product category. 

Ideas Alive: Featuring the New Products Showcase (east end of upper South Hall) is a new location at the SEMA Show that includes the well-known New Products Showcase as well as the newly created Featured Products area, which provides an additional opportunity for company exposure regardless of if a product is new. Exhibitors may enter products in either area, though, only the first entry is free. Entries submitted on-site will be accepted based on space availability.

New Product and/or Featured Product entries can be submitted online. For Featured Products, simply select "Featured Product" as the category.



All new products will also be included in SEMA's annual New Products Awards competition recognizing the advancement and innovation of the industry's latest offerings. Awards from each category are presented at the very popular New Products Breakfast, to be held Tuesday, November 1, from 7:30 a.m.–8:45 a.m. at the Las Vegas Hilton.

While Featured Products are not eligible for judging, they still benefit from concentrated buyer and media attention creating a terrific opportunity to promote your company in the highly trafficked Ideas Alive section of the Show.

Questions? Please contact Sheldon Kaye skaye@convexx.com or call 702/450-7662, ext. 124.

A new area is available at the 2011 SEMA Show where exhibitors can submit any product that is indicative of the kind of work their company does, regardless of whether the product is "new."

The deadline to submit an additional new or featured product into the SEMA Show Ideas Alive: Featuring the New Products Showcase for the advance rate of $75 is this Friday, October 7. After that, the fee is $150 per product category. 

Ideas Alive: Featuring the New Products Showcase (east end of upper South Hall) is a new location at the SEMA Show that includes the well-known New Products Showcase as well as the newly created Featured Products area, which provides an additional opportunity for company exposure regardless of if a product is new. Exhibitors may enter products in either area, though, only the first entry is free. Entries submitted on-site will be accepted based on space availability.

New Product and/or Featured Product entries can be submitted online. For Featured Products, simply select "Featured Product" as the category.



All new products will also be included in SEMA's annual New Products Awards competition recognizing the advancement and innovation of the industry's latest offerings. Awards from each category are presented at the very popular New Products Breakfast, to be held Tuesday, November 1, from 7:30 a.m.–8:45 a.m. at the Las Vegas Hilton.

While Featured Products are not eligible for judging, they still benefit from concentrated buyer and media attention creating a terrific opportunity to promote your company in the highly trafficked Ideas Alive section of the Show.

Questions? Please contact Sheldon Kaye skaye@convexx.com or call 702/450-7662, ext. 124.