The WD-40/SEMA Cares Foose Challenger raised $115,000 for charity at the Barrett-Jackson Collector Car Auction January 20.

The WD-40/SEMA Cares Foose Challenger is used to raising eyebrows, but by the time it rolled off the auction block at the Barrett-Jackson Collector Car Auction January 20, in Scottsdale, Arizona, it also raised big money for charity to the tune of $115,000.

This is the third consecutive year WD-40 Co. has partnered with SEMA Cares to build a custom vehicle for a good cause. The WD-40/SEMA Cares Camaro and WD-40/SEMA Cares Mustang also raised money for the same two SEMA Cares charities—Childhelp and Victory Junction Camp—and the three vehicles have raised a combined total of more than $400,000 for those charities.

"On behalf of the SEMA Cares Committee, I would like to extend a special thanks to Craig Jackson and the staff at Barrett-Jackson for their help with the auction, as well as the management team at WD-40," said Luanne Brown, SEMA Board Member and SEMA Cares Committee Chair. "Their hard work not only with the Challenger but with the three WD-40/SEMA Cares vehicles, combined with the creative style and vision of Chip Foose, has exceeded our expectations and will allow us to continue to make a difference in the lives of thousands of children.”

Chip Foose, who designed the custom ’12 Dodge Challenger SRT8, was on hand at Barrett-Jackson to see the vehicle cross the auction block and dropped the hammer to close the auction as the vehicle received the winning bid from Khaled bin Alwaleed bin Talal Alsaud of Riyadh, Saudi Arabia.

“Working with Chip Foose, who has used WD-40 Multi-Use Product his entire life, is an honor,” said Tim Lesmeister, vice president of marketing for WD-40 Co. “We’re thrilled his hard work, along with that of our generous build partners, was recognized and that we were able to support such a worthwhile cause.”

For more information about the vehicle build, visit WD40.com/Foose.

	The WD-40/SEMA Cares Foose Challenger raised $115,000 for charity at the Barrett-Jackson Collector Car Auction January 20.

The WD-40/SEMA Cares Foose Challenger is used to raising eyebrows, but by the time it rolled off the auction block at the Barrett-Jackson Collector Car Auction January 20, in Scottsdale, Arizona, it also raised big money for charity to the tune of $115,000.

This is the third consecutive year WD-40 Co. has partnered with SEMA Cares to build a custom vehicle for a good cause. The WD-40/SEMA Cares Camaro and WD-40/SEMA Cares Mustang also raised money for the same two SEMA Cares charities—Childhelp and Victory Junction Camp—and the three vehicles have raised a combined total of more than $400,000 for those charities.

"On behalf of the SEMA Cares Committee, I would like to extend a special thanks to Craig Jackson and the staff at Barrett-Jackson for their help with the auction, as well as the management team at WD-40," said Luanne Brown, SEMA Board Member and SEMA Cares Committee Chair. "Their hard work not only with the Challenger but with the three WD-40/SEMA Cares vehicles, combined with the creative style and vision of Chip Foose, has exceeded our expectations and will allow us to continue to make a difference in the lives of thousands of children.”

Chip Foose, who designed the custom ’12 Dodge Challenger SRT8, was on hand at Barrett-Jackson to see the vehicle cross the auction block and dropped the hammer to close the auction as the vehicle received the winning bid from Khaled bin Alwaleed bin Talal Alsaud of Riyadh, Saudi Arabia.

“Working with Chip Foose, who has used WD-40 Multi-Use Product his entire life, is an honor,” said Tim Lesmeister, vice president of marketing for WD-40 Co. “We’re thrilled his hard work, along with that of our generous build partners, was recognized and that we were able to support such a worthwhile cause.”

For more information about the vehicle build, visit WD40.com/Foose.

	Steve Ferrante

The SEMA webinar series provides SEMA-member companies with the valuable information needed to help enhance businesses operations through brief, one-hour programs. Next week's webinar will focus on how to improve customer service.

Just as with personal fitness, there are many aspects to managing the well-being of a customer service effort. Businesses with healthy customer service practices maximize customer interactions and ultimately produce more sales and greater profitability.

Join the SEMA Education Institute (SEI) and Sale Away CEO Steve Ferrante for this engaging webinar, Thursday, February 9, at 10:00 a.m. (PST). The session will feature select content adapted from the nationally acclaimed Pinnacle Performance sales/customer service training program for the auto- and tire- service industry, exploring the elements that produce a fit customer service effort with specific strategies and techniques to improve employee performance and results.

Don't pass up this opportunity to learn practical customer service strategies. Join us Thursday, February 9, at 10:00 a.m. (PST).

Participate live or download the webinar when it's convenient. And remember: SEI webinars are free to SEMA members and only $29 for non-members.

	Steve Ferrante

The SEMA webinar series provides SEMA-member companies with the valuable information needed to help enhance businesses operations through brief, one-hour programs. Next week's webinar will focus on how to improve customer service.

Just as with personal fitness, there are many aspects to managing the well-being of a customer service effort. Businesses with healthy customer service practices maximize customer interactions and ultimately produce more sales and greater profitability.

Join the SEMA Education Institute (SEI) and Sale Away CEO Steve Ferrante for this engaging webinar, Thursday, February 9, at 10:00 a.m. (PST). The session will feature select content adapted from the nationally acclaimed Pinnacle Performance sales/customer service training program for the auto- and tire- service industry, exploring the elements that produce a fit customer service effort with specific strategies and techniques to improve employee performance and results.

Don't pass up this opportunity to learn practical customer service strategies. Join us Thursday, February 9, at 10:00 a.m. (PST).

Participate live or download the webinar when it's convenient. And remember: SEI webinars are free to SEMA members and only $29 for non-members.

	Update your company records through the www.SEMA.org website to ensure that your company's listing is correct for the 2012 SEMA Membership Directory.

Attention SEMA members: The May issue of SEMA News will include the 2012 SEMA Membership Directory. Members are encouraged to review and update their company and staff information now for accuracy.

In order for an accurate company listing to be included on the SEMA.org website and in the 2012 SEMA Membership Directory, companies that need to update their records must do so by Friday, February 3, 2012.



If your company is a SEMA member, access your company’s MySEMA profile. If updates are needed and you are not the primary contact for SEMA-related business, notify the person(s) listed on the bottom right of your company’s profile page under Company Contact. The person(s) listed as Company Contact will have the ability to log in and make the corrections to your company’s profile.

Special note for company descriptions: Please do not exceed 400 characters, including spaces, and do not use bullet points or special characters. 

If you have questions about your membership or need assistance updating your company's information, e-mail member@sema.org or call 909-610-2030.

	Update your company records through the www.SEMA.org website to ensure that your company's listing is correct for the 2012 SEMA Membership Directory.

Attention SEMA members: The May issue of SEMA News will include the 2012 SEMA Membership Directory. Members are encouraged to review and update their company and staff information now for accuracy.

In order for an accurate company listing to be included on the SEMA.org website and in the 2012 SEMA Membership Directory, companies that need to update their records must do so by Friday, February 3, 2012.



If your company is a SEMA member, access your company’s MySEMA profile. If updates are needed and you are not the primary contact for SEMA-related business, notify the person(s) listed on the bottom right of your company’s profile page under Company Contact. The person(s) listed as Company Contact will have the ability to log in and make the corrections to your company’s profile.

Special note for company descriptions: Please do not exceed 400 characters, including spaces, and do not use bullet points or special characters. 

If you have questions about your membership or need assistance updating your company's information, e-mail member@sema.org or call 909-610-2030.