Sun, 04/01/2012 - 07:33

SEMA News—April 2012

INTERNET
By Joe Dysart

Web Security

10 Major IT Security Trends

  Aftermarket Business, Aftermarket Research, Automotive Industry News
The apple of many an eye—the iPhone—can be easy prey for the experienced hacker. 
   
While the Internet’s white hats have done a great job of keeping the medium’s darker forces at bay, security experts predict that the web will still remain a dangerous place for businesses in the coming year—especially those without digital smarts.

“The web will undoubtedly continue to be the most prominent vector of attack,” said Gerhard Eschelbeck, chief technology officer for Sophos, a web-security firm.

Specifically, Eschelbeck predicted that hackers will still use the web as their primary distribution point for malware throughout 2012. And he worries that the growing trend of “Bring Your Own Device” to work, in which millions of workers push to use their own unsecured iPhones, iPads, tablets, Androids and other technologies on the job, will only increase business vulnerability to that malware.

“IT departments are being asked to connect devices to corporate networks and secure data on these devices, which they have very little control over,” said Eschelbeck.

Indeed, according to a Sophos poll conducted at the close of 2011, 61% of those surveyed felt that the biggest security threat on the web was its users who were not doing enough to secure the devices they use to access the Internet. In addition, nearly 50% of respondents said that their workplace allowed staffers to use personal technology—including iPhones, Androids and the like—at work.

“As cybercriminals expand their focus, organizations are challenged to keep their security capabilities from backsliding as they adopt new technologies,” said Mark Harris, a vice president at Sophos.

Added Eschelbeck: “2011 was characterized by a rise in cybercrime. The availability of commercial tools designed by and for cybercriminals made mass generation of new malicious code trivial and scalable. The net result was significant growth in the volume of malware and infections. Cybercriminals also diversified their targets to include new platforms as business use of mobile devices accelerated. Politically motivated ‘hacktivist’ groups took the media spotlight, even as the more common threats to cyber security grew.”

And while Microsoft Windows remained a favorite target for hackers in 2011, most of the black hats preferred to tunnel in via add-ons to Windows such as Adobe .PDF and Adobe Flash.

Also rearing its ugly head yet again in 2011 was the Conficker worm, which has been terrorizing the web for more than three years.

“The Conficker worm is still the most commonly encountered piece of malicious software, representing 14.8% of all infection attempts seen by Sophos customers,” Eschelbeck said. “Evidently, plenty of infected PCs are still trying to spread this old worm. Although Microsoft patched this flaw more than three years ago, the current rate of Conficker infection is a shining example of how bad many of us are at patching our systems.”

All told, Eschelbeck saw the following 10 major IT security trends emerging in 2012, which are discussed in detail in a report he co-authored with a number of analysts at Sophos entitled “Security Threat Report 2012”:

Expect Major Hits on Social Media: “We expect cybercriminals to continue their effective mass generation of malware, increasing the number of attacks using social media platforms and integrated apps,” Eschelbeck said.

Look for Apple as a Target: Enjoying newfound popularity, Apple—once passed over as an afterthought to Microsoft—is now considered a legitimate target by hackers. Look for increased attacks on the Mac operating system as well as other non-Microsoft software, including Adobe, in the coming year.

Prepare for Android Attacks: Google’s wildly popular operating system, embraced by a wide variety of mobile computer device manufacturers, will face its own plundering. “IT security professionals will need to deal with rapidly evolving mobile platforms, each with a unique set of risks,” Eschelbeck said.

Safeguard That iPhone: “A casual shift to the use of consumer devices without appropriate controls will cause backsliding in security capabilities,” Eschelbeck said. “IT will once again struggle to deploy reliable security measures for the environment.”

Anticipate Rebels With a Cause: 2011 saw an outbreak of cause-fueled attacks on major corporations such as Sony, Paypal and Bank of America. Expect more of the same in 2012 as hacker groups like Anonymous single out more businesses for vengeance.

Expect a Push for More Regulations in D.C.: Consumers fed up with what they perceive as an onslaught of privacy-invading technology will be in Washington again, pushing hard for more regulations on how traffic on your website can be analyzed.

Expect Trouble With New Mobile Payment Systems: While many businesses and consumers are eagerly anticipating new cell phone technologies that will allow customers to simply “wave” a smart phone at a register to pay for an item, that same technology—near field communication—could prove easy pickings for the expert hacker. “We expect cybercriminals are just as eager to target these integrated platforms that hold our money,” Eschelbeck said.

Prepare for More Sophisticated Encryption to Usher in the Cloud: As more businesses turn some or all of their applications over to the cloud, IT departments will need to encrypt data wherever it flows, rather than just focusing on protecting endpoints like devices and in-house networks.

Double-Check Your HTML5 and IPv6: New technologies for websites and web communications will create their own vulnerabilities.

Do the Right Thing: Scores of businesses will invite plundering by simply ignoring security fundamentals. Don’t be one of them. Instead, educate staff on the critical importance of keeping up to date on security patches from Microsoft and other software vendors. And engage in sensible password creation that features keywords of at least 12 characters in length.

“Keeping your devices healthy by identifying missing patches in areas commonly targeted by the bad guys will help significantly,” Eschelbeck said. “Technologies like file and folder encryption will smooth the adoption of cloud services and new devices.” 

Joe Dysart is an Internet speaker and business consultant based in Manhattan.
Voice: 646-233-4089.
E-Mail:
joe@joedysart.com.
Web:
www.joedysart.com
Sun, 04/01/2012 - 07:33

SEMA News—April 2012

INTERNET
By Joe Dysart

Web Security

10 Major IT Security Trends

  Aftermarket Business, Aftermarket Research, Automotive Industry News
The apple of many an eye—the iPhone—can be easy prey for the experienced hacker. 
   
While the Internet’s white hats have done a great job of keeping the medium’s darker forces at bay, security experts predict that the web will still remain a dangerous place for businesses in the coming year—especially those without digital smarts.

“The web will undoubtedly continue to be the most prominent vector of attack,” said Gerhard Eschelbeck, chief technology officer for Sophos, a web-security firm.

Specifically, Eschelbeck predicted that hackers will still use the web as their primary distribution point for malware throughout 2012. And he worries that the growing trend of “Bring Your Own Device” to work, in which millions of workers push to use their own unsecured iPhones, iPads, tablets, Androids and other technologies on the job, will only increase business vulnerability to that malware.

“IT departments are being asked to connect devices to corporate networks and secure data on these devices, which they have very little control over,” said Eschelbeck.

Indeed, according to a Sophos poll conducted at the close of 2011, 61% of those surveyed felt that the biggest security threat on the web was its users who were not doing enough to secure the devices they use to access the Internet. In addition, nearly 50% of respondents said that their workplace allowed staffers to use personal technology—including iPhones, Androids and the like—at work.

“As cybercriminals expand their focus, organizations are challenged to keep their security capabilities from backsliding as they adopt new technologies,” said Mark Harris, a vice president at Sophos.

Added Eschelbeck: “2011 was characterized by a rise in cybercrime. The availability of commercial tools designed by and for cybercriminals made mass generation of new malicious code trivial and scalable. The net result was significant growth in the volume of malware and infections. Cybercriminals also diversified their targets to include new platforms as business use of mobile devices accelerated. Politically motivated ‘hacktivist’ groups took the media spotlight, even as the more common threats to cyber security grew.”

And while Microsoft Windows remained a favorite target for hackers in 2011, most of the black hats preferred to tunnel in via add-ons to Windows such as Adobe .PDF and Adobe Flash.

Also rearing its ugly head yet again in 2011 was the Conficker worm, which has been terrorizing the web for more than three years.

“The Conficker worm is still the most commonly encountered piece of malicious software, representing 14.8% of all infection attempts seen by Sophos customers,” Eschelbeck said. “Evidently, plenty of infected PCs are still trying to spread this old worm. Although Microsoft patched this flaw more than three years ago, the current rate of Conficker infection is a shining example of how bad many of us are at patching our systems.”

All told, Eschelbeck saw the following 10 major IT security trends emerging in 2012, which are discussed in detail in a report he co-authored with a number of analysts at Sophos entitled “Security Threat Report 2012”:

Expect Major Hits on Social Media: “We expect cybercriminals to continue their effective mass generation of malware, increasing the number of attacks using social media platforms and integrated apps,” Eschelbeck said.

Look for Apple as a Target: Enjoying newfound popularity, Apple—once passed over as an afterthought to Microsoft—is now considered a legitimate target by hackers. Look for increased attacks on the Mac operating system as well as other non-Microsoft software, including Adobe, in the coming year.

Prepare for Android Attacks: Google’s wildly popular operating system, embraced by a wide variety of mobile computer device manufacturers, will face its own plundering. “IT security professionals will need to deal with rapidly evolving mobile platforms, each with a unique set of risks,” Eschelbeck said.

Safeguard That iPhone: “A casual shift to the use of consumer devices without appropriate controls will cause backsliding in security capabilities,” Eschelbeck said. “IT will once again struggle to deploy reliable security measures for the environment.”

Anticipate Rebels With a Cause: 2011 saw an outbreak of cause-fueled attacks on major corporations such as Sony, Paypal and Bank of America. Expect more of the same in 2012 as hacker groups like Anonymous single out more businesses for vengeance.

Expect a Push for More Regulations in D.C.: Consumers fed up with what they perceive as an onslaught of privacy-invading technology will be in Washington again, pushing hard for more regulations on how traffic on your website can be analyzed.

Expect Trouble With New Mobile Payment Systems: While many businesses and consumers are eagerly anticipating new cell phone technologies that will allow customers to simply “wave” a smart phone at a register to pay for an item, that same technology—near field communication—could prove easy pickings for the expert hacker. “We expect cybercriminals are just as eager to target these integrated platforms that hold our money,” Eschelbeck said.

Prepare for More Sophisticated Encryption to Usher in the Cloud: As more businesses turn some or all of their applications over to the cloud, IT departments will need to encrypt data wherever it flows, rather than just focusing on protecting endpoints like devices and in-house networks.

Double-Check Your HTML5 and IPv6: New technologies for websites and web communications will create their own vulnerabilities.

Do the Right Thing: Scores of businesses will invite plundering by simply ignoring security fundamentals. Don’t be one of them. Instead, educate staff on the critical importance of keeping up to date on security patches from Microsoft and other software vendors. And engage in sensible password creation that features keywords of at least 12 characters in length.

“Keeping your devices healthy by identifying missing patches in areas commonly targeted by the bad guys will help significantly,” Eschelbeck said. “Technologies like file and folder encryption will smooth the adoption of cloud services and new devices.” 

Joe Dysart is an Internet speaker and business consultant based in Manhattan.
Voice: 646-233-4089.
E-Mail:
joe@joedysart.com.
Web:
www.joedysart.com
Sun, 04/01/2012 - 07:29

SEMA News—April 2012

INDUSTRY NEWS

2012 SEMA Show Exhibitor Applications Available

The Exhibit Space Rental Agreement (ESRA) is now available online for companies planning to exhibit at the 2012 SEMA Show.

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
Manufacturers that secure exhibit space for the 2012 SEMA Show by April 27 have the opportunity to participate in the Priority Booth Selection Process.
   
While submissions are accepted any time before the Show (October 30–November 2), manufacturers that return their ESRAs with deposits by April 27 will have greater opportunities to collaborate with Show organizers and participate in the Priority Booth Selection Process. The selection process is the first opportunity exhibitors have to select the actual location of their SEMA Show booths.

“The Priority Booth Selection Process is the best time for exhibitors to select their space at the Show,” said Tom Gattuso, SEMA director of trade shows. “We highly recommend that exhibitors take part in the space selection process and commit to participating in the SEMA Show as early as possible. This really gives exhibitors the time they need to plan and prepare for the upcoming Show, and it allows our staff to work with and assist exhibitors as much as possible.”

Programs and services are available to help SEMA Show exhibitors find new buyers, strengthen relationships with existing buyers, promote new products and expand brand awareness. To secure space at the 2012 SEMA Show, visit here or contact SEMA’s Show Management at 702-450-7662, ext. 120, or e-mail SalesMgr@ConvExx.com.

Money for School—SEMA Scholarship Applications Due April 6

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
A special engine constructed by legendary builder Ed Pink using only high-performance components was auctioned off at the end of 2011 to benefit the SEMA Memorial Scholarship Fund. Applications for 2012 scholarships are due April 6.
   
The deadline to apply for awards from the SEMA Memorial Scholarship Fund is April 6. Through the fund, students preparing for careers in the automotive industry may be eligible for money for school—ranging from $1,000 to $4,000. The scholarship application requires transcripts and letters of recommendation and is available online at www.SEMA.org/scholarships.

Unlike financial aid and student loans, a SEMA Memorial Scholarship is a one-time award that does not have to be paid back. Awards are granted to eligible applicants based on academic achievements, work experience, community involvement, essay content and recommendations.

A loan forgiveness award is also available to recent graduates who are working for SEMA-member companies and paying off existing student loans. Details and applications for both the scholarship and the loan-forgiveness awards are available at www.sema.org/scholarships.

Winners will be notified in the summer of 2012. Scholarship payments are sent directly to the student’s college, university, trade or vocational school to help offset the cost of tuition. Loan-forgiveness payments are sent directly to the financial institutions.

For additional information, contact Juliet Marshall at julietm@SEMA.org, 909-978-6655.

New Location Announced for SEMA Leadership Days

SEMA Leadership Days will be held this year at the Sheraton Fairplex Conference Center in Pomona, California, and will conclude Friday, July 27, with the SEMA Installation Banquet & Gala Fundraiser.

Serving as the industry’s premier celebration, the Installation Banquet & Gala Fundraiser is where attendees have the opportunity to mingle with peers during a cocktail hour and sit-down dinner. In addition, SEMA’s newly elected Board of Directors is sworn in and the newest class of industry icons is officially inducted into the association’s prestigious Hall of Fame.

In addition, Leadership Days includes the popular SEMA Pinewood Drag Races, which benefit the children of Childhelp and Victory Junction Camp. Featured during the Pinewood Drag Races is the HRIA Builders Race, which highlights one-of-a-kind miniature hot rods built in the style of a pinewood race car by some of the country’s best hot-rod builders. After the vehicles race head to head, they are auctioned off on eBay following the SEMA Show.

Build More Awareness for Your Restoration Products

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
The Automotive Restoration Market Organization New Products Showcase at Spring Carlisle provides product exposure that can last throughout the year.
   

The 14th annual Automotive Restoration Market Organization (ARMO) New Products Showcase will be featured at Spring Carlisle in Carlisle, Pennsylvania, April 25–29.

The ARMO New Products Showcase puts the latest restoration products in front of one of the largest gatherings of restoration enthusiasts in the country at Spring Carlisle.

But the product exposure does not end there.

Each product is professionally photographed while on display. The photograph is posted in a gallery on the ARMO website and is also shown on video displays in the ARMO booth and during the ARMO awards reception at the SEMA Show. Photographs may also appear periodically in SEMA eNews and other association publications.

For only the cost of shipping, companies can benefit from a full year of product exposure. This opportunity is available only to ARMO members and is included with the annual ARMO membership fee.

To participate, contact Jim Skelly to get signed up for ARMO, or visit www.sema.org/armo.

Sun, 04/01/2012 - 07:29

SEMA News—April 2012

INDUSTRY NEWS

2012 SEMA Show Exhibitor Applications Available

The Exhibit Space Rental Agreement (ESRA) is now available online for companies planning to exhibit at the 2012 SEMA Show.

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
Manufacturers that secure exhibit space for the 2012 SEMA Show by April 27 have the opportunity to participate in the Priority Booth Selection Process.
   
While submissions are accepted any time before the Show (October 30–November 2), manufacturers that return their ESRAs with deposits by April 27 will have greater opportunities to collaborate with Show organizers and participate in the Priority Booth Selection Process. The selection process is the first opportunity exhibitors have to select the actual location of their SEMA Show booths.

“The Priority Booth Selection Process is the best time for exhibitors to select their space at the Show,” said Tom Gattuso, SEMA director of trade shows. “We highly recommend that exhibitors take part in the space selection process and commit to participating in the SEMA Show as early as possible. This really gives exhibitors the time they need to plan and prepare for the upcoming Show, and it allows our staff to work with and assist exhibitors as much as possible.”

Programs and services are available to help SEMA Show exhibitors find new buyers, strengthen relationships with existing buyers, promote new products and expand brand awareness. To secure space at the 2012 SEMA Show, visit here or contact SEMA’s Show Management at 702-450-7662, ext. 120, or e-mail SalesMgr@ConvExx.com.

Money for School—SEMA Scholarship Applications Due April 6

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
A special engine constructed by legendary builder Ed Pink using only high-performance components was auctioned off at the end of 2011 to benefit the SEMA Memorial Scholarship Fund. Applications for 2012 scholarships are due April 6.
   
The deadline to apply for awards from the SEMA Memorial Scholarship Fund is April 6. Through the fund, students preparing for careers in the automotive industry may be eligible for money for school—ranging from $1,000 to $4,000. The scholarship application requires transcripts and letters of recommendation and is available online at www.SEMA.org/scholarships.

Unlike financial aid and student loans, a SEMA Memorial Scholarship is a one-time award that does not have to be paid back. Awards are granted to eligible applicants based on academic achievements, work experience, community involvement, essay content and recommendations.

A loan forgiveness award is also available to recent graduates who are working for SEMA-member companies and paying off existing student loans. Details and applications for both the scholarship and the loan-forgiveness awards are available at www.sema.org/scholarships.

Winners will be notified in the summer of 2012. Scholarship payments are sent directly to the student’s college, university, trade or vocational school to help offset the cost of tuition. Loan-forgiveness payments are sent directly to the financial institutions.

For additional information, contact Juliet Marshall at julietm@SEMA.org, 909-978-6655.

New Location Announced for SEMA Leadership Days

SEMA Leadership Days will be held this year at the Sheraton Fairplex Conference Center in Pomona, California, and will conclude Friday, July 27, with the SEMA Installation Banquet & Gala Fundraiser.

Serving as the industry’s premier celebration, the Installation Banquet & Gala Fundraiser is where attendees have the opportunity to mingle with peers during a cocktail hour and sit-down dinner. In addition, SEMA’s newly elected Board of Directors is sworn in and the newest class of industry icons is officially inducted into the association’s prestigious Hall of Fame.

In addition, Leadership Days includes the popular SEMA Pinewood Drag Races, which benefit the children of Childhelp and Victory Junction Camp. Featured during the Pinewood Drag Races is the HRIA Builders Race, which highlights one-of-a-kind miniature hot rods built in the style of a pinewood race car by some of the country’s best hot-rod builders. After the vehicles race head to head, they are auctioned off on eBay following the SEMA Show.

Build More Awareness for Your Restoration Products

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
The Automotive Restoration Market Organization New Products Showcase at Spring Carlisle provides product exposure that can last throughout the year.
   

The 14th annual Automotive Restoration Market Organization (ARMO) New Products Showcase will be featured at Spring Carlisle in Carlisle, Pennsylvania, April 25–29.

The ARMO New Products Showcase puts the latest restoration products in front of one of the largest gatherings of restoration enthusiasts in the country at Spring Carlisle.

But the product exposure does not end there.

Each product is professionally photographed while on display. The photograph is posted in a gallery on the ARMO website and is also shown on video displays in the ARMO booth and during the ARMO awards reception at the SEMA Show. Photographs may also appear periodically in SEMA eNews and other association publications.

For only the cost of shipping, companies can benefit from a full year of product exposure. This opportunity is available only to ARMO members and is included with the annual ARMO membership fee.

To participate, contact Jim Skelly to get signed up for ARMO, or visit www.sema.org/armo.

Sun, 04/01/2012 - 07:29

SEMA News—April 2012

INDUSTRY NEWS

2012 SEMA Show Exhibitor Applications Available

The Exhibit Space Rental Agreement (ESRA) is now available online for companies planning to exhibit at the 2012 SEMA Show.

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
Manufacturers that secure exhibit space for the 2012 SEMA Show by April 27 have the opportunity to participate in the Priority Booth Selection Process.
   
While submissions are accepted any time before the Show (October 30–November 2), manufacturers that return their ESRAs with deposits by April 27 will have greater opportunities to collaborate with Show organizers and participate in the Priority Booth Selection Process. The selection process is the first opportunity exhibitors have to select the actual location of their SEMA Show booths.

“The Priority Booth Selection Process is the best time for exhibitors to select their space at the Show,” said Tom Gattuso, SEMA director of trade shows. “We highly recommend that exhibitors take part in the space selection process and commit to participating in the SEMA Show as early as possible. This really gives exhibitors the time they need to plan and prepare for the upcoming Show, and it allows our staff to work with and assist exhibitors as much as possible.”

Programs and services are available to help SEMA Show exhibitors find new buyers, strengthen relationships with existing buyers, promote new products and expand brand awareness. To secure space at the 2012 SEMA Show, visit here or contact SEMA’s Show Management at 702-450-7662, ext. 120, or e-mail SalesMgr@ConvExx.com.

Money for School—SEMA Scholarship Applications Due April 6

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
A special engine constructed by legendary builder Ed Pink using only high-performance components was auctioned off at the end of 2011 to benefit the SEMA Memorial Scholarship Fund. Applications for 2012 scholarships are due April 6.
   
The deadline to apply for awards from the SEMA Memorial Scholarship Fund is April 6. Through the fund, students preparing for careers in the automotive industry may be eligible for money for school—ranging from $1,000 to $4,000. The scholarship application requires transcripts and letters of recommendation and is available online at www.SEMA.org/scholarships.

Unlike financial aid and student loans, a SEMA Memorial Scholarship is a one-time award that does not have to be paid back. Awards are granted to eligible applicants based on academic achievements, work experience, community involvement, essay content and recommendations.

A loan forgiveness award is also available to recent graduates who are working for SEMA-member companies and paying off existing student loans. Details and applications for both the scholarship and the loan-forgiveness awards are available at www.sema.org/scholarships.

Winners will be notified in the summer of 2012. Scholarship payments are sent directly to the student’s college, university, trade or vocational school to help offset the cost of tuition. Loan-forgiveness payments are sent directly to the financial institutions.

For additional information, contact Juliet Marshall at julietm@SEMA.org, 909-978-6655.

New Location Announced for SEMA Leadership Days

SEMA Leadership Days will be held this year at the Sheraton Fairplex Conference Center in Pomona, California, and will conclude Friday, July 27, with the SEMA Installation Banquet & Gala Fundraiser.

Serving as the industry’s premier celebration, the Installation Banquet & Gala Fundraiser is where attendees have the opportunity to mingle with peers during a cocktail hour and sit-down dinner. In addition, SEMA’s newly elected Board of Directors is sworn in and the newest class of industry icons is officially inducted into the association’s prestigious Hall of Fame.

In addition, Leadership Days includes the popular SEMA Pinewood Drag Races, which benefit the children of Childhelp and Victory Junction Camp. Featured during the Pinewood Drag Races is the HRIA Builders Race, which highlights one-of-a-kind miniature hot rods built in the style of a pinewood race car by some of the country’s best hot-rod builders. After the vehicles race head to head, they are auctioned off on eBay following the SEMA Show.

Build More Awareness for Your Restoration Products

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
The Automotive Restoration Market Organization New Products Showcase at Spring Carlisle provides product exposure that can last throughout the year.
   

The 14th annual Automotive Restoration Market Organization (ARMO) New Products Showcase will be featured at Spring Carlisle in Carlisle, Pennsylvania, April 25–29.

The ARMO New Products Showcase puts the latest restoration products in front of one of the largest gatherings of restoration enthusiasts in the country at Spring Carlisle.

But the product exposure does not end there.

Each product is professionally photographed while on display. The photograph is posted in a gallery on the ARMO website and is also shown on video displays in the ARMO booth and during the ARMO awards reception at the SEMA Show. Photographs may also appear periodically in SEMA eNews and other association publications.

For only the cost of shipping, companies can benefit from a full year of product exposure. This opportunity is available only to ARMO members and is included with the annual ARMO membership fee.

To participate, contact Jim Skelly to get signed up for ARMO, or visit www.sema.org/armo.

Sun, 04/01/2012 - 07:29

SEMA News—April 2012

INDUSTRY NEWS

2012 SEMA Show Exhibitor Applications Available

The Exhibit Space Rental Agreement (ESRA) is now available online for companies planning to exhibit at the 2012 SEMA Show.

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
Manufacturers that secure exhibit space for the 2012 SEMA Show by April 27 have the opportunity to participate in the Priority Booth Selection Process.
   
While submissions are accepted any time before the Show (October 30–November 2), manufacturers that return their ESRAs with deposits by April 27 will have greater opportunities to collaborate with Show organizers and participate in the Priority Booth Selection Process. The selection process is the first opportunity exhibitors have to select the actual location of their SEMA Show booths.

“The Priority Booth Selection Process is the best time for exhibitors to select their space at the Show,” said Tom Gattuso, SEMA director of trade shows. “We highly recommend that exhibitors take part in the space selection process and commit to participating in the SEMA Show as early as possible. This really gives exhibitors the time they need to plan and prepare for the upcoming Show, and it allows our staff to work with and assist exhibitors as much as possible.”

Programs and services are available to help SEMA Show exhibitors find new buyers, strengthen relationships with existing buyers, promote new products and expand brand awareness. To secure space at the 2012 SEMA Show, visit here or contact SEMA’s Show Management at 702-450-7662, ext. 120, or e-mail SalesMgr@ConvExx.com.

Money for School—SEMA Scholarship Applications Due April 6

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
A special engine constructed by legendary builder Ed Pink using only high-performance components was auctioned off at the end of 2011 to benefit the SEMA Memorial Scholarship Fund. Applications for 2012 scholarships are due April 6.
   
The deadline to apply for awards from the SEMA Memorial Scholarship Fund is April 6. Through the fund, students preparing for careers in the automotive industry may be eligible for money for school—ranging from $1,000 to $4,000. The scholarship application requires transcripts and letters of recommendation and is available online at www.SEMA.org/scholarships.

Unlike financial aid and student loans, a SEMA Memorial Scholarship is a one-time award that does not have to be paid back. Awards are granted to eligible applicants based on academic achievements, work experience, community involvement, essay content and recommendations.

A loan forgiveness award is also available to recent graduates who are working for SEMA-member companies and paying off existing student loans. Details and applications for both the scholarship and the loan-forgiveness awards are available at www.sema.org/scholarships.

Winners will be notified in the summer of 2012. Scholarship payments are sent directly to the student’s college, university, trade or vocational school to help offset the cost of tuition. Loan-forgiveness payments are sent directly to the financial institutions.

For additional information, contact Juliet Marshall at julietm@SEMA.org, 909-978-6655.

New Location Announced for SEMA Leadership Days

SEMA Leadership Days will be held this year at the Sheraton Fairplex Conference Center in Pomona, California, and will conclude Friday, July 27, with the SEMA Installation Banquet & Gala Fundraiser.

Serving as the industry’s premier celebration, the Installation Banquet & Gala Fundraiser is where attendees have the opportunity to mingle with peers during a cocktail hour and sit-down dinner. In addition, SEMA’s newly elected Board of Directors is sworn in and the newest class of industry icons is officially inducted into the association’s prestigious Hall of Fame.

In addition, Leadership Days includes the popular SEMA Pinewood Drag Races, which benefit the children of Childhelp and Victory Junction Camp. Featured during the Pinewood Drag Races is the HRIA Builders Race, which highlights one-of-a-kind miniature hot rods built in the style of a pinewood race car by some of the country’s best hot-rod builders. After the vehicles race head to head, they are auctioned off on eBay following the SEMA Show.

Build More Awareness for Your Restoration Products

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
The Automotive Restoration Market Organization New Products Showcase at Spring Carlisle provides product exposure that can last throughout the year.
   

The 14th annual Automotive Restoration Market Organization (ARMO) New Products Showcase will be featured at Spring Carlisle in Carlisle, Pennsylvania, April 25–29.

The ARMO New Products Showcase puts the latest restoration products in front of one of the largest gatherings of restoration enthusiasts in the country at Spring Carlisle.

But the product exposure does not end there.

Each product is professionally photographed while on display. The photograph is posted in a gallery on the ARMO website and is also shown on video displays in the ARMO booth and during the ARMO awards reception at the SEMA Show. Photographs may also appear periodically in SEMA eNews and other association publications.

For only the cost of shipping, companies can benefit from a full year of product exposure. This opportunity is available only to ARMO members and is included with the annual ARMO membership fee.

To participate, contact Jim Skelly to get signed up for ARMO, or visit www.sema.org/armo.

Sun, 04/01/2012 - 07:29

SEMA News—April 2012

INDUSTRY NEWS

2012 SEMA Show Exhibitor Applications Available

The Exhibit Space Rental Agreement (ESRA) is now available online for companies planning to exhibit at the 2012 SEMA Show.

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
Manufacturers that secure exhibit space for the 2012 SEMA Show by April 27 have the opportunity to participate in the Priority Booth Selection Process.
   
While submissions are accepted any time before the Show (October 30–November 2), manufacturers that return their ESRAs with deposits by April 27 will have greater opportunities to collaborate with Show organizers and participate in the Priority Booth Selection Process. The selection process is the first opportunity exhibitors have to select the actual location of their SEMA Show booths.

“The Priority Booth Selection Process is the best time for exhibitors to select their space at the Show,” said Tom Gattuso, SEMA director of trade shows. “We highly recommend that exhibitors take part in the space selection process and commit to participating in the SEMA Show as early as possible. This really gives exhibitors the time they need to plan and prepare for the upcoming Show, and it allows our staff to work with and assist exhibitors as much as possible.”

Programs and services are available to help SEMA Show exhibitors find new buyers, strengthen relationships with existing buyers, promote new products and expand brand awareness. To secure space at the 2012 SEMA Show, visit here or contact SEMA’s Show Management at 702-450-7662, ext. 120, or e-mail SalesMgr@ConvExx.com.

Money for School—SEMA Scholarship Applications Due April 6

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
A special engine constructed by legendary builder Ed Pink using only high-performance components was auctioned off at the end of 2011 to benefit the SEMA Memorial Scholarship Fund. Applications for 2012 scholarships are due April 6.
   
The deadline to apply for awards from the SEMA Memorial Scholarship Fund is April 6. Through the fund, students preparing for careers in the automotive industry may be eligible for money for school—ranging from $1,000 to $4,000. The scholarship application requires transcripts and letters of recommendation and is available online at www.SEMA.org/scholarships.

Unlike financial aid and student loans, a SEMA Memorial Scholarship is a one-time award that does not have to be paid back. Awards are granted to eligible applicants based on academic achievements, work experience, community involvement, essay content and recommendations.

A loan forgiveness award is also available to recent graduates who are working for SEMA-member companies and paying off existing student loans. Details and applications for both the scholarship and the loan-forgiveness awards are available at www.sema.org/scholarships.

Winners will be notified in the summer of 2012. Scholarship payments are sent directly to the student’s college, university, trade or vocational school to help offset the cost of tuition. Loan-forgiveness payments are sent directly to the financial institutions.

For additional information, contact Juliet Marshall at julietm@SEMA.org, 909-978-6655.

New Location Announced for SEMA Leadership Days

SEMA Leadership Days will be held this year at the Sheraton Fairplex Conference Center in Pomona, California, and will conclude Friday, July 27, with the SEMA Installation Banquet & Gala Fundraiser.

Serving as the industry’s premier celebration, the Installation Banquet & Gala Fundraiser is where attendees have the opportunity to mingle with peers during a cocktail hour and sit-down dinner. In addition, SEMA’s newly elected Board of Directors is sworn in and the newest class of industry icons is officially inducted into the association’s prestigious Hall of Fame.

In addition, Leadership Days includes the popular SEMA Pinewood Drag Races, which benefit the children of Childhelp and Victory Junction Camp. Featured during the Pinewood Drag Races is the HRIA Builders Race, which highlights one-of-a-kind miniature hot rods built in the style of a pinewood race car by some of the country’s best hot-rod builders. After the vehicles race head to head, they are auctioned off on eBay following the SEMA Show.

Build More Awareness for Your Restoration Products

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
The Automotive Restoration Market Organization New Products Showcase at Spring Carlisle provides product exposure that can last throughout the year.
   

The 14th annual Automotive Restoration Market Organization (ARMO) New Products Showcase will be featured at Spring Carlisle in Carlisle, Pennsylvania, April 25–29.

The ARMO New Products Showcase puts the latest restoration products in front of one of the largest gatherings of restoration enthusiasts in the country at Spring Carlisle.

But the product exposure does not end there.

Each product is professionally photographed while on display. The photograph is posted in a gallery on the ARMO website and is also shown on video displays in the ARMO booth and during the ARMO awards reception at the SEMA Show. Photographs may also appear periodically in SEMA eNews and other association publications.

For only the cost of shipping, companies can benefit from a full year of product exposure. This opportunity is available only to ARMO members and is included with the annual ARMO membership fee.

To participate, contact Jim Skelly to get signed up for ARMO, or visit www.sema.org/armo.

Sun, 04/01/2012 - 07:29

SEMA News—April 2012

INDUSTRY NEWS

2012 SEMA Show Exhibitor Applications Available

The Exhibit Space Rental Agreement (ESRA) is now available online for companies planning to exhibit at the 2012 SEMA Show.

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
Manufacturers that secure exhibit space for the 2012 SEMA Show by April 27 have the opportunity to participate in the Priority Booth Selection Process.
   
While submissions are accepted any time before the Show (October 30–November 2), manufacturers that return their ESRAs with deposits by April 27 will have greater opportunities to collaborate with Show organizers and participate in the Priority Booth Selection Process. The selection process is the first opportunity exhibitors have to select the actual location of their SEMA Show booths.

“The Priority Booth Selection Process is the best time for exhibitors to select their space at the Show,” said Tom Gattuso, SEMA director of trade shows. “We highly recommend that exhibitors take part in the space selection process and commit to participating in the SEMA Show as early as possible. This really gives exhibitors the time they need to plan and prepare for the upcoming Show, and it allows our staff to work with and assist exhibitors as much as possible.”

Programs and services are available to help SEMA Show exhibitors find new buyers, strengthen relationships with existing buyers, promote new products and expand brand awareness. To secure space at the 2012 SEMA Show, visit here or contact SEMA’s Show Management at 702-450-7662, ext. 120, or e-mail SalesMgr@ConvExx.com.

Money for School—SEMA Scholarship Applications Due April 6

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
A special engine constructed by legendary builder Ed Pink using only high-performance components was auctioned off at the end of 2011 to benefit the SEMA Memorial Scholarship Fund. Applications for 2012 scholarships are due April 6.
   
The deadline to apply for awards from the SEMA Memorial Scholarship Fund is April 6. Through the fund, students preparing for careers in the automotive industry may be eligible for money for school—ranging from $1,000 to $4,000. The scholarship application requires transcripts and letters of recommendation and is available online at www.SEMA.org/scholarships.

Unlike financial aid and student loans, a SEMA Memorial Scholarship is a one-time award that does not have to be paid back. Awards are granted to eligible applicants based on academic achievements, work experience, community involvement, essay content and recommendations.

A loan forgiveness award is also available to recent graduates who are working for SEMA-member companies and paying off existing student loans. Details and applications for both the scholarship and the loan-forgiveness awards are available at www.sema.org/scholarships.

Winners will be notified in the summer of 2012. Scholarship payments are sent directly to the student’s college, university, trade or vocational school to help offset the cost of tuition. Loan-forgiveness payments are sent directly to the financial institutions.

For additional information, contact Juliet Marshall at julietm@SEMA.org, 909-978-6655.

New Location Announced for SEMA Leadership Days

SEMA Leadership Days will be held this year at the Sheraton Fairplex Conference Center in Pomona, California, and will conclude Friday, July 27, with the SEMA Installation Banquet & Gala Fundraiser.

Serving as the industry’s premier celebration, the Installation Banquet & Gala Fundraiser is where attendees have the opportunity to mingle with peers during a cocktail hour and sit-down dinner. In addition, SEMA’s newly elected Board of Directors is sworn in and the newest class of industry icons is officially inducted into the association’s prestigious Hall of Fame.

In addition, Leadership Days includes the popular SEMA Pinewood Drag Races, which benefit the children of Childhelp and Victory Junction Camp. Featured during the Pinewood Drag Races is the HRIA Builders Race, which highlights one-of-a-kind miniature hot rods built in the style of a pinewood race car by some of the country’s best hot-rod builders. After the vehicles race head to head, they are auctioned off on eBay following the SEMA Show.

Build More Awareness for Your Restoration Products

  Aftermarket News, Automobile Events, Automobile Trade Show, Auto Industry Jobs, Automotive Scholarship
The Automotive Restoration Market Organization New Products Showcase at Spring Carlisle provides product exposure that can last throughout the year.
   

The 14th annual Automotive Restoration Market Organization (ARMO) New Products Showcase will be featured at Spring Carlisle in Carlisle, Pennsylvania, April 25–29.

The ARMO New Products Showcase puts the latest restoration products in front of one of the largest gatherings of restoration enthusiasts in the country at Spring Carlisle.

But the product exposure does not end there.

Each product is professionally photographed while on display. The photograph is posted in a gallery on the ARMO website and is also shown on video displays in the ARMO booth and during the ARMO awards reception at the SEMA Show. Photographs may also appear periodically in SEMA eNews and other association publications.

For only the cost of shipping, companies can benefit from a full year of product exposure. This opportunity is available only to ARMO members and is included with the annual ARMO membership fee.

To participate, contact Jim Skelly to get signed up for ARMO, or visit www.sema.org/armo.

Sun, 04/01/2012 - 05:24

SEMA News—April 2012

REQUIRED READING

SEMA Show Coverage From Every Angle

Whether you attended the 2011 SEMA Show or not, we always recommend checking out the media coverage after the Show. Thousands of media representatives attend the Show each year and their goal is to scour the Show floor for the hottest and best new products available. They’re not simply looking to meet with a few manufacturers. Rather, they’re reporting on the Show so that they can share what’s new with their audience. Below, are just a few examples of the coverage that resulted. As you see more articles, add them to your personal list of Required Reading—you may discover some products that you missed while in Vegas!

Automobile Trade Show, Auto Body Show, Automotive Trade Shows, Powersports ShowMSN.com

The online site featured its SEMA Show coverage prominently on its homepage following the event in early November. Articles touched on topics from the hottest hot rods to awesome off-roaders. Its headline article, “Tough economy gives boost to auto ‘aftermarket’” pointed out that the SEMA Show, which features just about everything automotive, was bustling with activity.

 

Automobile Trade Show, Auto Body Show, Automotive Trade Shows, Powersports ShowAutoWeek

This leading consumer publication included a number of pre-Show articles leading up to the SEMA Show. It’s no surprise, then, that AutoWeek did a thorough job covering the event with articles and video on its website, as well as additional articles in the printed magazine. From identifying some of the hottest vehicles at the Show to reporting on the intensity that Show participants endure, the magazine gave its audience complete coverage of the Show.

     

Automobile Trade Show, Auto Body Show, Automotive Trade Shows, Powersports Show

RV Business

The SEMA industry is about passion and lifestyle, and so many at the Show focus on key segments that are relevant to their businesses. Such is the reason why publications such as RV Business attend and report on the SEMA Show.

 

Automobile Trade Show, Auto Body Show, Automotive Trade Shows, Powersports Show

Fender Bender

This publication targeting the collision repair industry reports regularly on news about the SEMA Show. As more and more of its readers attend the SEMA Show, the magazine has been sharing news on how to navigate the Show and what cross-marketing opportunities exist

Sun, 04/01/2012 - 05:24

SEMA News—April 2012

REQUIRED READING

SEMA Show Coverage From Every Angle

Whether you attended the 2011 SEMA Show or not, we always recommend checking out the media coverage after the Show. Thousands of media representatives attend the Show each year and their goal is to scour the Show floor for the hottest and best new products available. They’re not simply looking to meet with a few manufacturers. Rather, they’re reporting on the Show so that they can share what’s new with their audience. Below, are just a few examples of the coverage that resulted. As you see more articles, add them to your personal list of Required Reading—you may discover some products that you missed while in Vegas!

Automobile Trade Show, Auto Body Show, Automotive Trade Shows, Powersports ShowMSN.com

The online site featured its SEMA Show coverage prominently on its homepage following the event in early November. Articles touched on topics from the hottest hot rods to awesome off-roaders. Its headline article, “Tough economy gives boost to auto ‘aftermarket’” pointed out that the SEMA Show, which features just about everything automotive, was bustling with activity.

 

Automobile Trade Show, Auto Body Show, Automotive Trade Shows, Powersports ShowAutoWeek

This leading consumer publication included a number of pre-Show articles leading up to the SEMA Show. It’s no surprise, then, that AutoWeek did a thorough job covering the event with articles and video on its website, as well as additional articles in the printed magazine. From identifying some of the hottest vehicles at the Show to reporting on the intensity that Show participants endure, the magazine gave its audience complete coverage of the Show.

     

Automobile Trade Show, Auto Body Show, Automotive Trade Shows, Powersports Show

RV Business

The SEMA industry is about passion and lifestyle, and so many at the Show focus on key segments that are relevant to their businesses. Such is the reason why publications such as RV Business attend and report on the SEMA Show.

 

Automobile Trade Show, Auto Body Show, Automotive Trade Shows, Powersports Show

Fender Bender

This publication targeting the collision repair industry reports regularly on news about the SEMA Show. As more and more of its readers attend the SEMA Show, the magazine has been sharing news on how to navigate the Show and what cross-marketing opportunities exist