Thu, 09/13/2012 - 09:48
booth vehicle
If you are looking for a booth vehicle for the 2012 SEMA Show, consider making an announcement in SEMA eNews.

If you’re looking for a vehicle for your booth, simplify your search by making an announcement in SEMA eNews. The publication is distributed to more than 100,000 industry professionals, including numerous vehicle builders and customizers.

Through an announcement in SEMA eNews, you will be able to define the type of vehicle you are looking for, helping you to reach a large number of vehicle owners and builders effectively. The vehicle builders and owners will be able to contact you directly.

To submit an announcement, you must be a 2012 SEMA Show exhibitor. Send your company's name, booth number, type of vehicle you are seeking and contact information to eNews@sema.org. Make sure to include "Seeking Project Vehicle" in the subject line of the e-mail.

More information on the SEMA Show is available at www.SEMAShow.com. Exhibitors: Access the Exhibitor Manual at www.SEMAShow.com/esm. For more information on displaying a booth vehicle, visit www.SEMAShow.com/boothvehicles.

 


Exhibitors Looking for a Display Vehicle

AnzoUSA: Booth #20333. Looking for a UTV to display new off-road lighting. Contact: Shaun Callaway, 909-590-8618, ext. 111. Shaun@anzousa.com.

Direct Lift/VSG Group: Booth #10339. The exhibitor will have a four-post lift set up in its booth and would have the vehicle raised to full rise, setting on the locks for the duration of the Show. The product is black, so a nice, clean vehicle that would look nice under the lights is desired. Also looking for a motorcycle to be displayed on the company's motorcycle lift for the duration of the Show. The product is black, so a nice clean, bright-colored bike is desired. Contact: Donnie Bruther, 866-347-5438. dbruther@directlift.com.

Huadian Cross Country Automobile Accessories Co. Ltd.: Booth#: 36135. Looking to display a ’12 Toyota Highlander. Contact: Kevin Poon, 0086-757-23665366. ts@4x4powerful.com.

Pittman Outdoors: Booth #30218. Toyota Tacoma 6-ft. longbed truck to display the company's products. Only the truck bed will be used to showcase the company's air mattresses. No modifications, bolt-ons or attachments are needed. Contact: Rick Fletcher, 562-926-6660. rfletcher@truckairbedz.com.

REDI-Sensor: Booth #40276. Ford Raptor or Chevrolet or Ford 2500 or 3500 Series Pick. Contact: AnnaMaria Blose, 610-289-0488, ext. 4002. annamaria.blose@continental-corporation.com.

Truck Armor: Booth #37129. GMC or Chevrolet 1/2-ton Crew Cab mini or short-box pickup. Will install its stainless-steel accessories, rocker panels, grille inserts, window trim and rail guards, as well as a Bedrug and Truxedo cover. Contact: Tim O'Keefe, 605-239-4884. tokeefe@truckarmorauto.com.

VizuaLogic: Booth #11745. Rear-seat entertainment product manufacturer looking for “SEMA-worthy” booth vehicle. The company will install a headrest DVD system, backup system and possibly more, depending on the vehicle. Contact: Aaron Lyle, 951-272-1996, ext. 177. alyle@tmiproducts.com.

Thu, 09/13/2012 - 09:46
  automobile trade show, auto show, automobile events, sema show
   

SEMA Show Exhibitors: Get your parts on more vehicles at the 2012 SEMA Show by offering products to builders through the Products for Project-Vehicle Builders list. The list is a simple way to connect manufacturers looking for additional product exposure at the SEMA Show with the builders who design and create the vehicles that grab the attention of media and buyers from around the world.

Product-placement opportunities such as these are so beneficial that manufacturers often offer products for free or at a greatly reduced rate. To participate in the list, access the Products for Project-Vehicle Builders form.

The latest addition to the list will be included each week in SEMA eNews, when available. The list is open to exhibitors of the 2012 SEMA Show only and is intended to build awareness for SEMA Show exhibitors and their products.

For questions or additional information, contact Jason Catullo at jasonc@sema.org 909-978-6713.


Latest Products Offered

Suspension/Brake Components

TRIMAX: Adjustable hitches, spare tire cable locks, unattended trailer door and wheel locks and pad locks. Contact: Dave Estes, dave@trimaxlocks.com, 303-796-8500. Website: www.trimaxlocks.com

Whiteline Suspension: All new suspension components available for the Ford Mustang, Chevrolet Camaro, Subaru BRZ/Scion FR-S, Nissan GTR and most popular import and domestic sports cars. Parts available include sway bars, chassis control bushings, control arms, chassis bracing and more. Contact: Tom Phan, marketing@whitelineus.com, 909-476-2860. Website: www.whitelineus.com

Other Products & Services

TRIMAX: ATV/powersports and performance truck locks. Contact: Dave Estes, dave@trimaxlocks.com, 303-796-8500. Website: www.trimaxlocks.com.  

Previous Submissions

Engine/Underhood Components

Advanced Clutch Technology Inc. (ACT): Clutches and flywheels. Contact: Daniel Starksen, 661-940-7555, daniels@advancedclutch.com. Website: www.advancedclutch.com.

AEM Induction Systems: Full line of high-performance air intake systems and air filters for sport compact, modern-day musclecars and trucks and SUVs, including gas and diesel applications. Contact: Lucio Tapia, 800-992-3000, luciot@aemintakes.com.

AIRAID Filter Co.: Cold air intake systems. New cold air intake systems for the 2013 Scion FR-S and Subaru BRZ! Unlimited supply available! Contact: Brian Paravicini, 602-652-9724, brian@airaid.com. Website: www.airaid.com.

American Truck Technology:
Exotic "Big Mouth" stainless steel exhaust tips for light-duty trucks with non-traditional profiles featuring triangles, tear drops and ovals. Contact: Jeff Liu, 855-288-8782, jeff.liu@americantrucktechnology.com. Website: www.americantrucktechnology.com.

AMSOIL Inc.: Synthetic motor oil & drivetrain fluids. Contact: Ed Newman or Jamie Jarvi, info@amsoil.com, 715-399-6557. Website: www.AMSOIL.com.

Champion Oil: Champion produces and blends more than 300 products, including fuel, oil, engine additives and lubricants for the racing, automotive, heavy truck, agricultural, industrial and specialty markets. Contact: Karl Dedolph, 660-890-6231, kdedolph@championbrands.com. Website: www.championsusechampion.com.

CORSA Performance Exhausts: Premium, stainless steel, high-performance exhaust systems for the newest cars and trucks. Contact: Casey Milano, 330-244-9980, casey@mcculloughpr.com. Website: www.corsaperformance.com.

DeatschWerks:
Flow-matched fuel-injector sets (up to 2,200cc). Contact: Greg Brungardt, 405-217-0718, Greg@DeatschWerks.com. Website: www.DeatschWerks.com.

Design Engineering Inc.: DEI heat protection, CryO2 cryogenic air charge cooling system, Boom Mat sound deadening materials, Ny-Trex nitrous systems and components and SPA turbo components. Contact: Tom Miller, 440-930-7940, tmiller@designengineering.com. Website: www.designengineering.com.

DevilsOwn Injection: Progressive water methanol injection kit. Contact: Chance McClurkin, 405-470-4356, chance@alcohol-injection.com. Website: www.alcohol-injection.com.

Doug Thorley Headers: Headers, exhaust systems. Contact: Troy Mastell, tmastell@jardineproducts.com, 951-371-1744.

Dynomax Performance Exhaust: Performance exhaust systems. Drone-free and performance mufflers. DynoMax Performance Exhaust engineers and manufactures dyno-proven, power-enhancing exhaust systems and components and a complete line-up of mufflers for a full range of domestic and import passenger cars, light trucks, Jeeps and SUVs. If you’re looking for a drone-free muffler, contact the company today. Available for 2012 SEMA projects. Contact: Christine Bowser, chrissy@pinnmedia.com, 330-688-3515. Website: www.dynomax.com.

Edge Products/Superchips: Performance tuning and data monitoring products for gas and diesel trucks, cars, SUVs and Jeeps. Products include: Edge Insight CS/CTS, Evolution CS/CTS, Juice with Attitude CS/CTS, EvoHT, Superchips Flashpaq, VIVID Linq, TrailDash, TrailJammer TDX and Cortex. Contact: Jim McGinn, 770-846-0327, jmcginn@powerteq.com. Website: www.edgeproducts.com or www.superchips.com.

Eight Stack Fuel Injection: New Ford Coyote stack injection system, new lower-cost stack injection system, new Ford SOHC injection system. Contact: Dale Schaller, 330-797-9291, dale@eightstack.com. Website: www.eightstack.com.

Granatelli Motor Sports Inc.: Late-model Ford, Chevy and Dodge ignition coils, cold air intake systems, mass airflow sensors. Contact: J.R. Granatelli, 805-486-6644, jrgranatelli@granatellimotorsports.com. Website: www.granatellimotorsports.com.

Haltech Engine Management Systems: Engine Management systems wire in and PNP including ignition systems and display dashes. Contact: Steve Nichols, Steve@haltech.com, 760-598-1941. Website: www.haltech.com.

Hedman Performance Group: Headers. Contact: Marc Lewis, marcl@hedman.com, 562-921-0404, ext. 202. Website: www.hedman.com

Hypertech Inc.: Max Energy power programmer. Contact: Marla Moore, mmoore@hypertech.com, 901-385-1888. Website: www.hypertech.com.

INJEN Technology: Offering a full line of high-performance air-intake systems for sport compacts, modern-day musclecars, trucks and SUVs, including both gas and diesel applications. INJEN intakes feature the patented Air Fusion and MR Technology, along with proprietary dry Nano air filters. Scion FR-S and Subaru BRZ intakes are included for sponsorship. Contact: Paul Ho, paul_ho@injen.com. Website: www.injen.com.

JET Performance Products: Computer tuning via performance module, programmer or custom tune; mass air sensors; and TBI spacers. Dan Nicholas, dan@powerbyjet.com. 714-848-5515. Website: www.jetchip.com.

K&N Engineering Inc.: High-flow intake systems, OE replacement air filters, high-performance oil filters for most vehicles and powersports applications. Contact: Lucio Tapia, 951-826-4000, ext. 4350, luciot@knfilters.com. Website: www.knfilters.com.

Maradyne High Performance Fans: High-performance cooling fans, including the dual 12-in. Jetstreme Platinum fan, plus a variety of heaters and accessories. Contact: Casey Milano, 330-244-9980, casey@mcculloughpr.com. Website: www.maradynehp.com.

Odyssey Battery by EnerSys: High-performance batteries and battery chargers. Contact: April Lowther, april.lowther@enersys.com, 610-208-1729. Website: www.odysseybattery.com

OS Giken: High-performance clutch assemblies. Contact: Bernard Nguyen, aftermarket@taiamerica.com, 310-243-1349. Website: www.osgiken.com

ProCharger: Intercooled ProCharger supercharger systems. Cary Pangrac, 913-338-2886, cary.pangrac@procharger.com. Website: www.procharger.com.

Quick Time Performance: AR3 stainless steel mufflers. Contact: Barry Adler, 973-513-9955, sales@quicktimeperformance.com.

Road Magnet Performance Springs: Precision mechanical springs. Contact: Mark Habicht, 410-686-9100, mark@roadmagnet.com. Website: www.roadmagnet.com.

S&B Filters Inc.: Cold air intake kits for gas and diesel trucks. Contact: Ryan Herold, rherold@sbfilters.com, 909-232-8920. Website: www.sbfilters.com.

Standard Motor Products Inc.: Ignition wire—high-performance Blue Streak wire sets; custom sets. Contact: Stan Penneman, SMPwire@msn.com, 913-441-6500, ext. 7181. Website: www.bluestreakwire.com.

Taylor/Vertex: Set of ignition wires. Randy Kassen, sales1@taylorvertex.com, 816-765-5011.

Thrush Exhaust: Performance exhaust systems, mufflers and Glasspacks. Thrush Exhaust products and its “Woodpecker” logo are icons of the original street-racing era, and now you can use these products for your SEMA builds. Thrush offers a wide range of header-back exhaust systems for musclecars, a complete array of stainless-steel mufflers and several options for its Glasspack mufflers. 2012 SEMA project vehicles only. Contact: Christine Bowser, chrissy@pinnmedia.com, 330-688-3515. Website: www.thrushexhaust.com.

XS Power Batteries: Batteries, chargers, billet hold downs, power cable and other electrical accessories. Contact: Nathan Way, 888-497-7693, nathan@xspowerbatteries.com. Website: www.4XSPower.com.

Warrior Products: HoodLift by Warrior Hood strut kits for Jeeps. Contact: Jason Roy, jason@warriorproducts.com, 503-691-8915. Website: www.warriorproducts.com.

Exterior Components/Accessories

Advanti Racing Wheels: Premium-styled wheel line offering to help SEMA project vehicle builders with wheels, sizes 17-in. through 22-in., for their vehicles. Contact: Scott Weiss, 516-822-5700, ext. 205, sweiss@konigwheels.com. Website: www.advantiwheel.com.

American Force Wheels: five-lug, six-lug, eight-lug, 10-lug dually and SRW truck wheels. Contact: Deyan Font, 800-620-6259, deyan@americanforcewheels.com. Website: www.americanforcewheels.com.

American Truck Technology: Exotic chrome accessories for large 22.5-in. wheels and dramatic "Big Mouth" stainless steel exhaust tips with non-traditional profiles, featuring triangles, tear drops and ovals. Contact: Jeff Liu, 855-288-8782, jeff.liu@americantrucktechnology.com. Website: www.americantrucktechnology.com.

AnzoUSA: Headlights, taillights, third brake lights, universal lighting and off-road lights. Contact: Shaun Callaway, 909-590-8618, ext. 111, shaun@anzousa.com. Website: www.anzousa.com.

APS Auto Parts Specialist Inc.: Aluminum billet grille, stainless steel wire mesh grille, CNC perimeter grille, EZ wire mesh grille. Contact: Paul Chen, 866-837-1277 ext. 204, paul@apsautoparts.com. Website: www.apsautoparts.com.

A.R.E. Accessories LLC: Fiberglass truck caps and tonneau covers. Contact: Casey Milano, 330-244-9980, casey@mcculloughpr.com. Website: www.4are.com.

Armano-XIX Wheels: 20-in. and 22-in. staggered wheels with stainless-steel chrome lip; 18-in., 20-in., 22-in., 24-in. and 26-in. chromed and painted wheels for SUVs. Contact: Jenny Hindmann, 626-350-9000. Website: www.xixwheels.com.

Asfir Technologies Ltd.: Skid plates, bumpers, side steps and hidden winch mounts. Contact: Eitan Urman, eitan@asfir4x4.com, 480-247-9545. Website: www.asfir4x4.com.

Automatic Cargo Light: Automatic cargo light, four foot dual LED. Includes two, four-foot, super bright, flexible LED strips that light your pickup box when the tailgate is open. Contact: Justin Zich, info@4zproducts.com, 701-220-9467. Website: www.automaticcargolight.com.

BASF Refinish: BASF Foose colors, R-M Carizzma (Candy) paint, Glasurit and Limco finishes available. Products include primer, color and clear for selected vehicles. Contact: Brian Fox, 717-577-6449, brian.fox@basfpaintnews.com. Websites: www.basfrefinish.com, www.basfpaintnews.com and www.carizzmacolor.com.

BEDSLIDE/TAKIT Inc.: BEDSLIDE is a better way to access your cargo, turning your entire truck bed into an easy-access, sliding-drawer toolbox. BEDSLIDE provides the best way to access the tools, gear and materials they need to get the job done and the goods delivered – by providing a convenient slide-out rack system that fits into the bed of their truck, saving them time, energy and back pain. Contact: Joel Ayres, joela@takit.com, 541-690-6357. Website: www.bedslide.com.

BMF Wheels: BMF Death Metal Black mesh grilles are available for Chevy, Dodge, Ford and Toyota. Contact: Blake Ramthun, 888-313-2580, blake@bmfwheels.com. Website: www.bmfwheels.com.

Bravado Performance Wheels: Aggressive-fit wheels for modern muscle vehicle applications, sizes 18-in. through 22-in., available with staggered fitment options. Special fitments for ’05+ Mustang and ’10+ Camaro, along with modern Chevy truck and Ford truck platforms. Contact: Scott Weiss, 516-822-5700, ext. 205, sweiss@konigwheels.com. Website: www.bravadowheels.com.

CargoGlide: CargoGlide sliding cargo trays for pickups, vans, SUVs, trailers and more. Select units are available for SEMA Show project vehicles. Contact: David McInturf, davidm@cargoglide.com, 239-340-9605. Website: www.cargoglide.com.

Ce'zzanne Collection: Custom aluminum alloy wheels, black art (one-piece cast-black painted and machined), Cezzanne Collection (two-piece forged rim-chrome, painted and machined). Contact: Larry Brown, 213-663-6013, larry@envythefuture.com. Website: www.blackartwheels.com or www.cezzannecollection.com.

Convert-A-Ball Distributing: The original Convert-A-Ball interchangeable tow ball system—cushioned ball mounts (both 2-inch and 2-1/2-inch receiver). Contact: Denis Cheatham, info@convert-a-ball.net, 308-254-7115. Website: www.convert-a-ball.net.

Defenderworx: Defenderworx is an officially licensed billet accessory manufacturer for Ford, GM and Hasbro. We offer an extensive line of exterior accessories for many vehicles including, but not limited to, fuel doors, side vents, emblems, hitch plugs, hitch steps and many trim items. Contact: John Reynolds, john@defenderworx.com, 714-639-9700. Website: www.defenderworx.com.

Delta Tech Industries LLC: Driving lights, fog lights, headlights and auxiliary lights. Contact: Tom Ameduri, 909-673-1900, tom@deltalights.com. Website: www.deltalights.com.

Dr. Beasley's Matte Paint Care Products: Official matte paint products of the 2013 Hyundai Veloster Turbo. Specializing in cleaning and protection products for all finishes, including matte paint and matte wraps. Scientifically superior detailing and car care products for all vehicle surfaces. Contact: Dr. Beasley's, myteam@drbeasleys.com, 773-404-1600. Website: www.drbeasleys.com.

EGR Inc.: Fender flares, window visors, hood shields, integrated side steps. Contact: Thomas Hornbake, 909-923-7075, thornbak@egrusa.com. Website: www.egrusa.com.

Extang/TruXedo/BedRug/UnderCover: Extang Tonneau Covers. Contact: Steve Kelley, 734-434-3516, skelley@extang.com. Also offering the TonneauMate tonneau toolbox. Contact: Joel Mohlenhoff, joel.mohlenhoff@truxedo.com, 651-731-5334. Website: www.extang.com.

Golight Inc.: Portable and permanent mount remote control searchlights—Halogen, LED, HID. Fixed mount LED work lights. Contact: Shawna Matson, shawna@golight.com, 308-278-3131.

Go Rhino! Products/Big Country: New Dominator D4 sidesteps, heavy-duty grille guards, 4-, 5- and 6-in. oval sidebars, hitch steps, bed bars, bed rails and exhaust tips. Contact: Kathryn Reinhardt, 888-427-4466, kathryn@gorhino.com. Website: www.gorhino.com or www.bigcountryauto.com.

Kargo Master - Safari Jeeps: Truck racks and van racks; Bushman Safari rack and Congo Cage. Contact: David Schnur, david@kargomaster.com, 310-710-1805. Website: www.kargomaster.com

Konig Wheels: Konig is offering to assist SEMA project vehicle builders with wheels for their projects. Contact: Scott Weiss, 516-822-5700, ext. 205, sweiss@konigwheels.com. Website: www.konigwheels.com.

Mickey Thompson Performance Tires & Wheels: M/T Metal Series steel wheels with black powder coat available in 15-inch, 16-inch and 17-inch sizes. Available for most popular Jeeps, pickups and 4x4s. Street Comp ultra-high performance tires available for 17- to 20-inch wheel sizes. Classic big rig wheels (20x9 or 20x11) for simulated "big rig" look. Contact: Willy Woo, wwoo@mickeythompsontires.com, 800-222-9092, ext. 3754. Websites: www.mickeythompsontires.com/metal, www.mickeythompsontires.com/street.php?item=StreetComp, www.mickeythompsontires.com/wheels.php?item=ClassicBigRig.

ORACLE Lighting: ORACLE headlight halo kits featuring high-powered SMD rings in a variety of colors to match any theme. Contact: Jonathan Barber or Matthew Alesich, 800-407-5776, jonathan@oraclelights.com. Website: www.oraclelights.com.

Prestige Fender Flares: Pickup fender flares. Contact: Jim Wortham, jimw@prestigefenderflares.com, 888-762-8608.

Privat Wheels: Premium-styled wheels, sizes 18-in. through 20-in. available, including, but not limited to, staggered fitments. Contact: Scott Weiss, 516-822-5700, ext. 205, sweiss@konigwheels.com. Website: www.privatwheels.com.

Ranch Hand Truck Accessories: Heavy-duty grille guards; front bumper replacements; bullnose bumper replacements; back bumpers; headache rack systems; toolboxes; steps for Chevy, Dodge, GMC, Ford, Toyota and Jeep vehicles. Contact: Cherise Ratliff, 361-594-4608, ext. 118, cratliff@ranchhand.com. Website: www.ranchhand.com.

Rancho: Performance suspension systems and performance shocks and struts, available for 4WD and 2WD trucks, SUVs and Jeeps. Rancho is offering SEMA builders access to its entire line of performance suspension and off-road accessories, including suspension systems, shock absorbers and off-road protection. Available for 4WD and 2WD trucks, SUVs and Jeep applications. Offer for 2012 SEMA projects. Contact: Christine Bowser, chrissy@pinnmedia.com, 330-688-3515. Website: www.gorancho.com.

Raptor Series: Three-inch stainless round nerf bars, four-, five- and six-inch stainless/black cab length oval step tubes, four-, five- and six-inch stainless/black wheel-to-wheel oval step tubes, seven-inch stainless steel running boards, stainless truck bedrails. Contact: Mike McGinnis, 877-769-3765, ext. 303, mike@raptorseries.com. Website: www.raptorseries.com.

Retrax Truck Bed Covers: The complete line of Retrax retractable pickup bed covers are available. Contact: Andy Nephew, 701-746-5596, anephew@retrax.com. Website: www.retrax.com.

RK Sport Inc.: Fiberglass and carbon fiber: hoods, trunk spoilers and miscellaneous body parts. Urethane ground effects kit, body kits, bumpers, spoiler and small miscellaneous accessories. Contact: Sean Tito, 951-894-7883, sean@rksprot.com. Website: www.rksport.com.

Roll N Lock Corp.: M-Series retractable tonneau covers and cargo manager bed dividers. Contact: Dan Beaulaurier, 253-970-2213, danb@rollnlock.com. Website: www.rollnlock.com.

Shining Monkey Corp.: Car polish, wax, wash, tire dressing, quick detailer, matte paint cleaner/protector and vinyl wrap cleaner/protector. Contact: Shining Monkey, 888-2656-8615, info@shiningmonkeycorp.com. Website: www.shiningmonkeycorp.com.

StreetGlow Inc.: LED lighting. Contact: Jack Panzarella, 973-709-9000, ext. 103, jackp@streetglow.com. Website: www.streetglow.com.

Strike Force Zebra: JK Wrangler half doors. Contact: Bill Ball, 661-310-7829, billb@strikeforcezebra.com. Website: www.strikeforcezebra.com.

Truck Accessories Group-LEER/Century/Raider/Pace Edwards: Includes Leer and Pace Edwards. The member companies are manufacturers of a wide variety of fiberglass, aluminum truck caps, tonneaus and retractable covers for pickups used in the truck cap, fleet and commercial industries. TAG products maximize hauling capacity for work trucks and fleets with versatile products. Contact: Patricia Stewart, 916-771-0196, pstewart@truckgroup.com. Website: www.truckgroup.com/brands.

TRUCKBOSS: TRUCKBOSS truck deck for full-size pickups. All extruded aluminum/anodized cover seals in the truck bed and provides a structural surface to carry/display powersports vehicles or motorcycles. Contact: Vaughn Peters, vaughn@truckbossdecks.com, 866-440-6800. Website: www.truckbossdecks.com.

UASG: Professional application by 3M Certified Graphic Installation Companies for self adhesive vinyl decals, specialty films and wraps on vehicles. Contact: Julie Martin, 888-579-9793, Feedback@uasg.org. Website: www.uasg.org.

Vossen Wheels: Vossen Wheels, 19- to 22-in. Contact: Jav, 305-463-7778, jav@vossenwheels.com. Website: www.vossenwheels.com.

VPR4X4 Bumpers: Custom-built off-road bumpers. Contact: Deyan Font, 888-847-3779, deyan@vpr4x4.com. Website: www.vpr4x4.com.

Warrior Products: Body armor, bumpers, tube flares for Jeep and FJ Cruiser. Contact: Jason Roy, jason@warriorproducts.com, 503-691-8915. Website: www.warriorproducts.com.

Weld Racing LLC: Weld Racing is featuring 17- and 20-in. wheels for trucks up to 14 in. wide, 17- and 19.5-in. wheels for dually trucks, and 15-, 17-, 18- and 20-in. wheels for high-performance cars up to 17.5 in. wide. Also featured are 16x6 forged trailer wheels that match the truck designs. All are forged aluminum and all are made in the USA. Contact: Gregory Smith, 816-423-5712, gsmith@weldracing.com. Website: www.weldracing.com.

Westin Automotive: Front-end products, winches and winch accessories, Step-Up products, truck bed/body trim products, heavy-duty truck accessories and Fey bumpers. Contact: Antoinette Belton, abelton@westinautomotive.com, 626-960-6762, ext. 456. Website: www.westinautomotive.com.

Interior Components/Accessories

Alea Leather Specialist Inc.: Distributor and manufacturer of premium-quality leather seat covers and car accessory products throughout North America. Contact: www.alealeather.com/eng/news_detail.php?cat_id=1&id=114. Website: www.alealeather.com.

Automatic Cargo Light: Automatic cargo light, four foot dual LED. Includes two, four-foot, super bright, flexible LED strips that light your pickup box when the tailgate is open. Contact: Justin Zich, info@4zproducts.com, 701-220-9467. Website: www.automaticcargolight.com.

BedRug Inc.: BedRug or BedTred truck bedliner, TrailerWare interior protective wall covering kit, Jeep protective covering (similar to BedRug and BedTred). Contact: Ryan Herman, 734-372-8120, rherman@bedrug.com. Website: www.bedrug.com.

BEDSLIDE/TAKIT Inc.: BEDSLIDE is a better way to access your cargo, turning your entire truck bed into an easy-access, sliding-drawer toolbox. BEDSLIDE provides the best way to access the tools, gear and materials they need to get the job done and the goods delivered – by providing a convenient slide-out rack system that fits into the bed of their truck, saving them time, energy and back pain. Contact: Joel Ayres, joela@takit.com, 541-690-6357. Website: www.bedslide.com.

BOLT Locks by STRATTEC: Padlocks, receiver hitch locks, cable locks, spare tire locks, tailgate handle locks and toolbox retrofit handle kits. Contact: Casey Milano, 330-244-9980, casey@mcculloughpr.com. Website: www.boltlock.com.

Defenderworx: Defenderworx is an officially licensed billet accessory manufacturer for Ford, GM, and Hasbro. We offer an extensive line of interior accessories for many vehicles including, but not limited to, door sills, shift knobs, kick plates, and many trim items. Contact: John Reynolds, john@defenderworx.com, 714-639-9700. Website: www.defenderworx.com.

Delta Tech Industries LLC: LED interior lights. Contact: Tom Ameduri, 909-673-1900, tom@deltalights.com. Website: www.deltalights.com.

Haltech Engine Management Systems: Wideband far kit with display. Contact: Steve Nichols, Steve@haltech.com, 760-598-1941. Website: www.haltech.com.

Intellitronix Corp.: Digital LED gauges and tachometers. Contact: Joe Young, 440-413-5003, joe.young@intellitronix.com. Website: www.intellitronix.com.

Monster Hooks Inc.: Monster Hook, Mini Monster Hook, The Ultimate Recovery Hook! Diesel Hex Flo Exhaust Tips. Contact: Marco Najarro, 408-313-0716, marco@monsterhooksinc.com. Website: www.monsterhooksinc.com.

Pro Comp/Smittybilt/Rubicon Express/G2 Axle & Gear: Several sets of Pro Comp Wheels and tires. Contact: Chloe Eady, ceady@procompusa.com, 310-900-3841. Website: www.procompusa.com.

Quiet Ride Solutions: AcoustiShield thermal acoustic auto insulation (pre-cut, ready-to-install kits) and firewall insulation panels for 1,200 popular cars and trucks. Contact: Timothy Cox, 209-942-4777, timcox@quietride.com. Website: www.quietride.com.

RAM Mounting Systems: iPad, tablet, cell phone, laptop and netbook mounts. Contact: Jacob Parker, 206-763-8361, ext. 111, jacob.parker@rammount.com. Website: www.rammount.com.

Roadwire: Leather interiors and sunroofs. Contact: Tracy Pena, tracyp@roadwire.com, 877-762-3947. Website: www.roadwire.com.

StreetGlow Inc.: LED lighting. Contact: Jack Panzarella, 973-709-9000, ext. 103, jackp@streetglow.com. Website: www.streetglow.com.

US Speedo/Motor City Products: Stainless steel, anodized and color gauge face kits, needles, lenses and LED lighting upgrades. Contact: Nick McLanahan, 810-244-0909, nickm@motorcityproducts.com, scotty@usspeedo.com. Website: www.usspeedo.com.

VDO Instrumentation & Accessories: VDO gauges and accessories. Contact: AnnaMaria Blose, 610-289-0488, annamaria.blose@continental-corporation.com. Website: www.vd-gauges.com.

Warrior Products: Dashboards, dash overlays, interior grab handles for Jeeps. Contact: Jason Roy, jason@warriorproducts.com, 503-691-8915. Website: www.warriorproducts.com.

Westin Automotive: Wade sure-fit floor/cargo mats. Contact: Antoinette Belton, abelton@westinautomotive.com, 626-960-6762, ext. 456. Website: www.westinautomotive.com.

XS Power Batteries: 0, 2, 4, and 8 AWG power and ground wire with accessories. Contact: Nathan Way, 888-497-7693, nathan@xspowerbatteries.com. Website: www.4XSPower.com.

Suspension/Brake Components

ADDCO Industries Inc.: ADDCO is a leading manufacturer of performance sway bars, celebrating its 50th anniversary. Go to the company's website and the online catalog to find your specific application. If it isn't listed, call to see if it's in production or a custom sway bar can be made. Contact: Jason R. Sakurai, spdnmotion@yahoo.com or jason@addco.net, 828-260-2324. Website: www.addco.net.

Atturo Tire: UHP tires and M/T tires. Contact: Michael Mathis, 847-265-6146, mmathis@atturo.com. Website: atturo.com.

BDS Suspension: Suspension, lift kits and accessories for trucks, SUVs and Jeeps, backed by the No Fine Print Warranty. Contact: Carter Reed, 517-279-2135, ext. 250, creed@bds-suspension.com. Website: bds-suspension.com.

BMF Wheels: BMF leveling kits available for Chevy, Dodge, Ford, Toyota, Nissan and Jeep. Contact: Blake Ramthun, 888-313-2580, blake@bmfwheels.com. Website: www.bmfwheels.com.

Eibach: Eibach sport suspension springs for the new Camaro, Challenger, Scion FR-S, Subaru BRZ, BMW 3-Series and more. Contact: Tony Jackson, tjackson@eibach.com, 951-256-8300. Website: www.eibach.com.

E-Stopp: Aftermarket push-button electronic E-brake. Contact: Jonathan Mill, jmill@estopp.com, 562-602-2842.

Granatelli Motor Sports Inc.: ’10–’13 Camaro suspension and brake upgrades; ’79–’12 Mustang suspension and brake upgrades. Contact: J.R. Granatelli, 805-486-6644, jrgranatelli@granatellimotorsports.com. Website: www.granatellimotorsports.com.

Hellwig Products Co. Inc.: Sway bars, air springs. Contact: Melanie White, mwhite@hellwigproducts.com, 559-799-3642. Website: www.hellwigproducts.com.

MaxTrac Suspension: Complete lift, leveling and lowering kits for trucks and SUVs. Contact: Bob Sager, bob@maxtracsuspension.com, 714-630-0363. Website: www.maxtracsuspension.com

MGP Caliper Covers: MGP Caliper Covers. Custom logo engravings and custom paint also available for approved candidates. Contact: Ben Wong, 877-995-0003, ben.wong@calipercovers.com. Website: www.calipercovers.com.

ProRYDE Suspension Systems: Lift and leveling kits, tunable front and rear ride height to achieve your exact look, suspension geometry components, adjustable camber/caster ball joints, pinion angle cam bolts, etc. Contact: Shawn Leibfried, 888-813-7933, shawn@northstarmfg.com. Website: www.proryde.com.

Road Magnet Performance Springs: Precision suspension springs. Contact: Mark Habicht, 410-686-9100, mark@roadmagnet.com. Website: www.roadmagnet.com.

Superlift Suspension Systems: Suspension lift and leveling systems and related off-road accessories for light truck, Jeep and SUV applications. Contact: Joey Arbogast, 318-397-3024, jarbogast@superlift.com. Website: www.superlift.com.

The Brake Man Inc.: Brake rotors, pads and calipers for multiple vehicle platforms and motorsports. Contact: Cory Lamara, 805-987-7867, cory@thebrakeman.com. Website: www.thebrakeman.com.

Viking Performance Inc.: Double adjustable shocks, high-travel coil-over springs, rod ends and spherical bearings. Contact: Christina King, 952-469-4130, cking@vi-king.com. Website: www.vi-king.com.

Other Products & Services

BEDSLIDE/TAKIT Inc.: BEDSLIDE is a better way to access your cargo, turning your entire truck bed into an easy-access, sliding-drawer toolbox. BEDSLIDE provides the best way to access the tools, gear and materials they need to get the job done and the goods delivered – by providing a convenient slide-out rack system that fits into the bed of their truck, saving them time, energy and back pain. Contact: Joel Ayres, joela@takit.com, 541-690-6357. Website: www.bedslide.com.

BMF Wheels: Available for Chevy, Dodge, Ford, Toyota, Nissan and Jeep, including 17x9, 18x9 and 20x9 in EZ-FIT wheel offerings for leveled and lifted applications, and 20x10, 22x9.5, 22x10.5 and 24x10.5 wheel offerings for lifted applications. Contact: Blake Ramthun, 888-313-2580, blake@bmfwheels.com. Website: www.bmfwheels.com.

DeatschWerks: Fuel pumps. Contact: Greg Brungardt, 405-217-0718, Greg@DeatschWerks.com. Website: www.DeatschWerks.com.

Eight Stack Fuel Injection: SB, BB, Ford, SB Chevy, individual throttle bodies for various applications. Contact: Dale Schaller, 330-797-9291, dale@eightstack.com. Website: www.eightstack.com.

Excalibur Wheel Accessories/McLEAN Wire Wheels: Vintage wheels and wheel accessories. Contact: Robert Klippel, bob@excaliburwheel.com, 909-923-8300. Website: www.excaliburwheelaccessories.com.

Extang/TruXedo/BedRug/UnderCover: Bed lights. Contact: Steve Kelley, 734-434-3516, skelley@extang.com. Website: www.extang.com.

Firestone Industrial Products: Complete suspension solutions that include Ride-Rite, Sport-Rite, Coil-Rite and Level-Rite air helper springs, plus the R4Tech hybrid air suspension system, designed to maximize the safe load-carrying capacity, stability and ride quality of cars, trucks and SUVs. Contact: Casey Milano, casey@mcculloughpr.com, 330-244-9980. Website: www.ride-rite.com.

Haltech Engine Management Systems: Wideband kits with display. Contact: Steve Nichols, Steve@haltech.com, 760-598-1941. Website: www.haltech.com.

Hornblasters Inc.: Air horns/train horns. Contact: Rigo, 813-783-8058, ext. 305, Rigo@HornBlasters.com, Website: www.HornBlasters.com.

Kargo Master - Safari Jeeps: Jeep rack accessories. Contact: David Schnur, david@kargomaster.com, 310-710-1805. Website: www.kargomaster.com

OS Giken: Limited slip differentials. Contact: Bernard Nguyen, aftermarket@taiamerica.com, 310-243-1349. Website: www.osgiken.com

Squash Performance: High-flow, in-tank dual and triple pump fuel systems for ’03+ Ram, ’10+ Camaro, Dodge Charger/Magnum/Challenger, Mazda Speed 3 and 6, Pontiac G8 and Lexus IS. Contact: Andy Quaas, 262-724-8035, aquaas@squashperformance.com. Website: squashperformance.com.

StreetGlow Inc.:
LED lighting. Contact: Jack Panzarella, 973-709-9000, ext. 103, jackp@streetglow.com. Website: www.streetglow.com.

Truck Accessories Group-LEER/Century/Raider/Pace Edwards: Fiberglass caps and tonneaus, aluminum commercial caps, retractable tonneau covers. Contact: Patricia Stewart, 916-771-0196, pstewart@truckgroup.com. Website: www.truckgroup.com/brands.

Uni-Dolly: Mobile jack stands for restoration vehicles, show cars and other vehicles that need to be moved easily on a hard surface with the wheels on or off. Contact: Rick Davie, 503-705-5029, rick@uni-dolly.com. Website: www.uni-dolly.com.

VP Racing Fuels: Race fuel, fuel-handling accessories. Contact: Andy Deel, 210-635-7744, andy@vpracingfuels.com. Website: www.vpracingfuels.com.

Thu, 09/13/2012 - 09:46
  automobile trade show, auto show, automobile events, sema show
   

SEMA Show Exhibitors: Get your parts on more vehicles at the 2012 SEMA Show by offering products to builders through the Products for Project-Vehicle Builders list. The list is a simple way to connect manufacturers looking for additional product exposure at the SEMA Show with the builders who design and create the vehicles that grab the attention of media and buyers from around the world.

Product-placement opportunities such as these are so beneficial that manufacturers often offer products for free or at a greatly reduced rate. To participate in the list, access the Products for Project-Vehicle Builders form.

The latest addition to the list will be included each week in SEMA eNews, when available. The list is open to exhibitors of the 2012 SEMA Show only and is intended to build awareness for SEMA Show exhibitors and their products.

For questions or additional information, contact Jason Catullo at jasonc@sema.org 909-978-6713.


Latest Products Offered

Suspension/Brake Components

TRIMAX: Adjustable hitches, spare tire cable locks, unattended trailer door and wheel locks and pad locks. Contact: Dave Estes, dave@trimaxlocks.com, 303-796-8500. Website: www.trimaxlocks.com

Whiteline Suspension: All new suspension components available for the Ford Mustang, Chevrolet Camaro, Subaru BRZ/Scion FR-S, Nissan GTR and most popular import and domestic sports cars. Parts available include sway bars, chassis control bushings, control arms, chassis bracing and more. Contact: Tom Phan, marketing@whitelineus.com, 909-476-2860. Website: www.whitelineus.com

Other Products & Services

TRIMAX: ATV/powersports and performance truck locks. Contact: Dave Estes, dave@trimaxlocks.com, 303-796-8500. Website: www.trimaxlocks.com.  

Previous Submissions

Engine/Underhood Components

Advanced Clutch Technology Inc. (ACT): Clutches and flywheels. Contact: Daniel Starksen, 661-940-7555, daniels@advancedclutch.com. Website: www.advancedclutch.com.

AEM Induction Systems: Full line of high-performance air intake systems and air filters for sport compact, modern-day musclecars and trucks and SUVs, including gas and diesel applications. Contact: Lucio Tapia, 800-992-3000, luciot@aemintakes.com.

AIRAID Filter Co.: Cold air intake systems. New cold air intake systems for the 2013 Scion FR-S and Subaru BRZ! Unlimited supply available! Contact: Brian Paravicini, 602-652-9724, brian@airaid.com. Website: www.airaid.com.

American Truck Technology:
Exotic "Big Mouth" stainless steel exhaust tips for light-duty trucks with non-traditional profiles featuring triangles, tear drops and ovals. Contact: Jeff Liu, 855-288-8782, jeff.liu@americantrucktechnology.com. Website: www.americantrucktechnology.com.

AMSOIL Inc.: Synthetic motor oil & drivetrain fluids. Contact: Ed Newman or Jamie Jarvi, info@amsoil.com, 715-399-6557. Website: www.AMSOIL.com.

Champion Oil: Champion produces and blends more than 300 products, including fuel, oil, engine additives and lubricants for the racing, automotive, heavy truck, agricultural, industrial and specialty markets. Contact: Karl Dedolph, 660-890-6231, kdedolph@championbrands.com. Website: www.championsusechampion.com.

CORSA Performance Exhausts: Premium, stainless steel, high-performance exhaust systems for the newest cars and trucks. Contact: Casey Milano, 330-244-9980, casey@mcculloughpr.com. Website: www.corsaperformance.com.

DeatschWerks:
Flow-matched fuel-injector sets (up to 2,200cc). Contact: Greg Brungardt, 405-217-0718, Greg@DeatschWerks.com. Website: www.DeatschWerks.com.

Design Engineering Inc.: DEI heat protection, CryO2 cryogenic air charge cooling system, Boom Mat sound deadening materials, Ny-Trex nitrous systems and components and SPA turbo components. Contact: Tom Miller, 440-930-7940, tmiller@designengineering.com. Website: www.designengineering.com.

DevilsOwn Injection: Progressive water methanol injection kit. Contact: Chance McClurkin, 405-470-4356, chance@alcohol-injection.com. Website: www.alcohol-injection.com.

Doug Thorley Headers: Headers, exhaust systems. Contact: Troy Mastell, tmastell@jardineproducts.com, 951-371-1744.

Dynomax Performance Exhaust: Performance exhaust systems. Drone-free and performance mufflers. DynoMax Performance Exhaust engineers and manufactures dyno-proven, power-enhancing exhaust systems and components and a complete line-up of mufflers for a full range of domestic and import passenger cars, light trucks, Jeeps and SUVs. If you’re looking for a drone-free muffler, contact the company today. Available for 2012 SEMA projects. Contact: Christine Bowser, chrissy@pinnmedia.com, 330-688-3515. Website: www.dynomax.com.

Edge Products/Superchips: Performance tuning and data monitoring products for gas and diesel trucks, cars, SUVs and Jeeps. Products include: Edge Insight CS/CTS, Evolution CS/CTS, Juice with Attitude CS/CTS, EvoHT, Superchips Flashpaq, VIVID Linq, TrailDash, TrailJammer TDX and Cortex. Contact: Jim McGinn, 770-846-0327, jmcginn@powerteq.com. Website: www.edgeproducts.com or www.superchips.com.

Eight Stack Fuel Injection: New Ford Coyote stack injection system, new lower-cost stack injection system, new Ford SOHC injection system. Contact: Dale Schaller, 330-797-9291, dale@eightstack.com. Website: www.eightstack.com.

Granatelli Motor Sports Inc.: Late-model Ford, Chevy and Dodge ignition coils, cold air intake systems, mass airflow sensors. Contact: J.R. Granatelli, 805-486-6644, jrgranatelli@granatellimotorsports.com. Website: www.granatellimotorsports.com.

Haltech Engine Management Systems: Engine Management systems wire in and PNP including ignition systems and display dashes. Contact: Steve Nichols, Steve@haltech.com, 760-598-1941. Website: www.haltech.com.

Hedman Performance Group: Headers. Contact: Marc Lewis, marcl@hedman.com, 562-921-0404, ext. 202. Website: www.hedman.com

Hypertech Inc.: Max Energy power programmer. Contact: Marla Moore, mmoore@hypertech.com, 901-385-1888. Website: www.hypertech.com.

INJEN Technology: Offering a full line of high-performance air-intake systems for sport compacts, modern-day musclecars, trucks and SUVs, including both gas and diesel applications. INJEN intakes feature the patented Air Fusion and MR Technology, along with proprietary dry Nano air filters. Scion FR-S and Subaru BRZ intakes are included for sponsorship. Contact: Paul Ho, paul_ho@injen.com. Website: www.injen.com.

JET Performance Products: Computer tuning via performance module, programmer or custom tune; mass air sensors; and TBI spacers. Dan Nicholas, dan@powerbyjet.com. 714-848-5515. Website: www.jetchip.com.

K&N Engineering Inc.: High-flow intake systems, OE replacement air filters, high-performance oil filters for most vehicles and powersports applications. Contact: Lucio Tapia, 951-826-4000, ext. 4350, luciot@knfilters.com. Website: www.knfilters.com.

Maradyne High Performance Fans: High-performance cooling fans, including the dual 12-in. Jetstreme Platinum fan, plus a variety of heaters and accessories. Contact: Casey Milano, 330-244-9980, casey@mcculloughpr.com. Website: www.maradynehp.com.

Odyssey Battery by EnerSys: High-performance batteries and battery chargers. Contact: April Lowther, april.lowther@enersys.com, 610-208-1729. Website: www.odysseybattery.com

OS Giken: High-performance clutch assemblies. Contact: Bernard Nguyen, aftermarket@taiamerica.com, 310-243-1349. Website: www.osgiken.com

ProCharger: Intercooled ProCharger supercharger systems. Cary Pangrac, 913-338-2886, cary.pangrac@procharger.com. Website: www.procharger.com.

Quick Time Performance: AR3 stainless steel mufflers. Contact: Barry Adler, 973-513-9955, sales@quicktimeperformance.com.

Road Magnet Performance Springs: Precision mechanical springs. Contact: Mark Habicht, 410-686-9100, mark@roadmagnet.com. Website: www.roadmagnet.com.

S&B Filters Inc.: Cold air intake kits for gas and diesel trucks. Contact: Ryan Herold, rherold@sbfilters.com, 909-232-8920. Website: www.sbfilters.com.

Standard Motor Products Inc.: Ignition wire—high-performance Blue Streak wire sets; custom sets. Contact: Stan Penneman, SMPwire@msn.com, 913-441-6500, ext. 7181. Website: www.bluestreakwire.com.

Taylor/Vertex: Set of ignition wires. Randy Kassen, sales1@taylorvertex.com, 816-765-5011.

Thrush Exhaust: Performance exhaust systems, mufflers and Glasspacks. Thrush Exhaust products and its “Woodpecker” logo are icons of the original street-racing era, and now you can use these products for your SEMA builds. Thrush offers a wide range of header-back exhaust systems for musclecars, a complete array of stainless-steel mufflers and several options for its Glasspack mufflers. 2012 SEMA project vehicles only. Contact: Christine Bowser, chrissy@pinnmedia.com, 330-688-3515. Website: www.thrushexhaust.com.

XS Power Batteries: Batteries, chargers, billet hold downs, power cable and other electrical accessories. Contact: Nathan Way, 888-497-7693, nathan@xspowerbatteries.com. Website: www.4XSPower.com.

Warrior Products: HoodLift by Warrior Hood strut kits for Jeeps. Contact: Jason Roy, jason@warriorproducts.com, 503-691-8915. Website: www.warriorproducts.com.

Exterior Components/Accessories

Advanti Racing Wheels: Premium-styled wheel line offering to help SEMA project vehicle builders with wheels, sizes 17-in. through 22-in., for their vehicles. Contact: Scott Weiss, 516-822-5700, ext. 205, sweiss@konigwheels.com. Website: www.advantiwheel.com.

American Force Wheels: five-lug, six-lug, eight-lug, 10-lug dually and SRW truck wheels. Contact: Deyan Font, 800-620-6259, deyan@americanforcewheels.com. Website: www.americanforcewheels.com.

American Truck Technology: Exotic chrome accessories for large 22.5-in. wheels and dramatic "Big Mouth" stainless steel exhaust tips with non-traditional profiles, featuring triangles, tear drops and ovals. Contact: Jeff Liu, 855-288-8782, jeff.liu@americantrucktechnology.com. Website: www.americantrucktechnology.com.

AnzoUSA: Headlights, taillights, third brake lights, universal lighting and off-road lights. Contact: Shaun Callaway, 909-590-8618, ext. 111, shaun@anzousa.com. Website: www.anzousa.com.

APS Auto Parts Specialist Inc.: Aluminum billet grille, stainless steel wire mesh grille, CNC perimeter grille, EZ wire mesh grille. Contact: Paul Chen, 866-837-1277 ext. 204, paul@apsautoparts.com. Website: www.apsautoparts.com.

A.R.E. Accessories LLC: Fiberglass truck caps and tonneau covers. Contact: Casey Milano, 330-244-9980, casey@mcculloughpr.com. Website: www.4are.com.

Armano-XIX Wheels: 20-in. and 22-in. staggered wheels with stainless-steel chrome lip; 18-in., 20-in., 22-in., 24-in. and 26-in. chromed and painted wheels for SUVs. Contact: Jenny Hindmann, 626-350-9000. Website: www.xixwheels.com.

Asfir Technologies Ltd.: Skid plates, bumpers, side steps and hidden winch mounts. Contact: Eitan Urman, eitan@asfir4x4.com, 480-247-9545. Website: www.asfir4x4.com.

Automatic Cargo Light: Automatic cargo light, four foot dual LED. Includes two, four-foot, super bright, flexible LED strips that light your pickup box when the tailgate is open. Contact: Justin Zich, info@4zproducts.com, 701-220-9467. Website: www.automaticcargolight.com.

BASF Refinish: BASF Foose colors, R-M Carizzma (Candy) paint, Glasurit and Limco finishes available. Products include primer, color and clear for selected vehicles. Contact: Brian Fox, 717-577-6449, brian.fox@basfpaintnews.com. Websites: www.basfrefinish.com, www.basfpaintnews.com and www.carizzmacolor.com.

BEDSLIDE/TAKIT Inc.: BEDSLIDE is a better way to access your cargo, turning your entire truck bed into an easy-access, sliding-drawer toolbox. BEDSLIDE provides the best way to access the tools, gear and materials they need to get the job done and the goods delivered – by providing a convenient slide-out rack system that fits into the bed of their truck, saving them time, energy and back pain. Contact: Joel Ayres, joela@takit.com, 541-690-6357. Website: www.bedslide.com.

BMF Wheels: BMF Death Metal Black mesh grilles are available for Chevy, Dodge, Ford and Toyota. Contact: Blake Ramthun, 888-313-2580, blake@bmfwheels.com. Website: www.bmfwheels.com.

Bravado Performance Wheels: Aggressive-fit wheels for modern muscle vehicle applications, sizes 18-in. through 22-in., available with staggered fitment options. Special fitments for ’05+ Mustang and ’10+ Camaro, along with modern Chevy truck and Ford truck platforms. Contact: Scott Weiss, 516-822-5700, ext. 205, sweiss@konigwheels.com. Website: www.bravadowheels.com.

CargoGlide: CargoGlide sliding cargo trays for pickups, vans, SUVs, trailers and more. Select units are available for SEMA Show project vehicles. Contact: David McInturf, davidm@cargoglide.com, 239-340-9605. Website: www.cargoglide.com.

Ce'zzanne Collection: Custom aluminum alloy wheels, black art (one-piece cast-black painted and machined), Cezzanne Collection (two-piece forged rim-chrome, painted and machined). Contact: Larry Brown, 213-663-6013, larry@envythefuture.com. Website: www.blackartwheels.com or www.cezzannecollection.com.

Convert-A-Ball Distributing: The original Convert-A-Ball interchangeable tow ball system—cushioned ball mounts (both 2-inch and 2-1/2-inch receiver). Contact: Denis Cheatham, info@convert-a-ball.net, 308-254-7115. Website: www.convert-a-ball.net.

Defenderworx: Defenderworx is an officially licensed billet accessory manufacturer for Ford, GM and Hasbro. We offer an extensive line of exterior accessories for many vehicles including, but not limited to, fuel doors, side vents, emblems, hitch plugs, hitch steps and many trim items. Contact: John Reynolds, john@defenderworx.com, 714-639-9700. Website: www.defenderworx.com.

Delta Tech Industries LLC: Driving lights, fog lights, headlights and auxiliary lights. Contact: Tom Ameduri, 909-673-1900, tom@deltalights.com. Website: www.deltalights.com.

Dr. Beasley's Matte Paint Care Products: Official matte paint products of the 2013 Hyundai Veloster Turbo. Specializing in cleaning and protection products for all finishes, including matte paint and matte wraps. Scientifically superior detailing and car care products for all vehicle surfaces. Contact: Dr. Beasley's, myteam@drbeasleys.com, 773-404-1600. Website: www.drbeasleys.com.

EGR Inc.: Fender flares, window visors, hood shields, integrated side steps. Contact: Thomas Hornbake, 909-923-7075, thornbak@egrusa.com. Website: www.egrusa.com.

Extang/TruXedo/BedRug/UnderCover: Extang Tonneau Covers. Contact: Steve Kelley, 734-434-3516, skelley@extang.com. Also offering the TonneauMate tonneau toolbox. Contact: Joel Mohlenhoff, joel.mohlenhoff@truxedo.com, 651-731-5334. Website: www.extang.com.

Golight Inc.: Portable and permanent mount remote control searchlights—Halogen, LED, HID. Fixed mount LED work lights. Contact: Shawna Matson, shawna@golight.com, 308-278-3131.

Go Rhino! Products/Big Country: New Dominator D4 sidesteps, heavy-duty grille guards, 4-, 5- and 6-in. oval sidebars, hitch steps, bed bars, bed rails and exhaust tips. Contact: Kathryn Reinhardt, 888-427-4466, kathryn@gorhino.com. Website: www.gorhino.com or www.bigcountryauto.com.

Kargo Master - Safari Jeeps: Truck racks and van racks; Bushman Safari rack and Congo Cage. Contact: David Schnur, david@kargomaster.com, 310-710-1805. Website: www.kargomaster.com

Konig Wheels: Konig is offering to assist SEMA project vehicle builders with wheels for their projects. Contact: Scott Weiss, 516-822-5700, ext. 205, sweiss@konigwheels.com. Website: www.konigwheels.com.

Mickey Thompson Performance Tires & Wheels: M/T Metal Series steel wheels with black powder coat available in 15-inch, 16-inch and 17-inch sizes. Available for most popular Jeeps, pickups and 4x4s. Street Comp ultra-high performance tires available for 17- to 20-inch wheel sizes. Classic big rig wheels (20x9 or 20x11) for simulated "big rig" look. Contact: Willy Woo, wwoo@mickeythompsontires.com, 800-222-9092, ext. 3754. Websites: www.mickeythompsontires.com/metal, www.mickeythompsontires.com/street.php?item=StreetComp, www.mickeythompsontires.com/wheels.php?item=ClassicBigRig.

ORACLE Lighting: ORACLE headlight halo kits featuring high-powered SMD rings in a variety of colors to match any theme. Contact: Jonathan Barber or Matthew Alesich, 800-407-5776, jonathan@oraclelights.com. Website: www.oraclelights.com.

Prestige Fender Flares: Pickup fender flares. Contact: Jim Wortham, jimw@prestigefenderflares.com, 888-762-8608.

Privat Wheels: Premium-styled wheels, sizes 18-in. through 20-in. available, including, but not limited to, staggered fitments. Contact: Scott Weiss, 516-822-5700, ext. 205, sweiss@konigwheels.com. Website: www.privatwheels.com.

Ranch Hand Truck Accessories: Heavy-duty grille guards; front bumper replacements; bullnose bumper replacements; back bumpers; headache rack systems; toolboxes; steps for Chevy, Dodge, GMC, Ford, Toyota and Jeep vehicles. Contact: Cherise Ratliff, 361-594-4608, ext. 118, cratliff@ranchhand.com. Website: www.ranchhand.com.

Rancho: Performance suspension systems and performance shocks and struts, available for 4WD and 2WD trucks, SUVs and Jeeps. Rancho is offering SEMA builders access to its entire line of performance suspension and off-road accessories, including suspension systems, shock absorbers and off-road protection. Available for 4WD and 2WD trucks, SUVs and Jeep applications. Offer for 2012 SEMA projects. Contact: Christine Bowser, chrissy@pinnmedia.com, 330-688-3515. Website: www.gorancho.com.

Raptor Series: Three-inch stainless round nerf bars, four-, five- and six-inch stainless/black cab length oval step tubes, four-, five- and six-inch stainless/black wheel-to-wheel oval step tubes, seven-inch stainless steel running boards, stainless truck bedrails. Contact: Mike McGinnis, 877-769-3765, ext. 303, mike@raptorseries.com. Website: www.raptorseries.com.

Retrax Truck Bed Covers: The complete line of Retrax retractable pickup bed covers are available. Contact: Andy Nephew, 701-746-5596, anephew@retrax.com. Website: www.retrax.com.

RK Sport Inc.: Fiberglass and carbon fiber: hoods, trunk spoilers and miscellaneous body parts. Urethane ground effects kit, body kits, bumpers, spoiler and small miscellaneous accessories. Contact: Sean Tito, 951-894-7883, sean@rksprot.com. Website: www.rksport.com.

Roll N Lock Corp.: M-Series retractable tonneau covers and cargo manager bed dividers. Contact: Dan Beaulaurier, 253-970-2213, danb@rollnlock.com. Website: www.rollnlock.com.

Shining Monkey Corp.: Car polish, wax, wash, tire dressing, quick detailer, matte paint cleaner/protector and vinyl wrap cleaner/protector. Contact: Shining Monkey, 888-2656-8615, info@shiningmonkeycorp.com. Website: www.shiningmonkeycorp.com.

StreetGlow Inc.: LED lighting. Contact: Jack Panzarella, 973-709-9000, ext. 103, jackp@streetglow.com. Website: www.streetglow.com.

Strike Force Zebra: JK Wrangler half doors. Contact: Bill Ball, 661-310-7829, billb@strikeforcezebra.com. Website: www.strikeforcezebra.com.

Truck Accessories Group-LEER/Century/Raider/Pace Edwards: Includes Leer and Pace Edwards. The member companies are manufacturers of a wide variety of fiberglass, aluminum truck caps, tonneaus and retractable covers for pickups used in the truck cap, fleet and commercial industries. TAG products maximize hauling capacity for work trucks and fleets with versatile products. Contact: Patricia Stewart, 916-771-0196, pstewart@truckgroup.com. Website: www.truckgroup.com/brands.

TRUCKBOSS: TRUCKBOSS truck deck for full-size pickups. All extruded aluminum/anodized cover seals in the truck bed and provides a structural surface to carry/display powersports vehicles or motorcycles. Contact: Vaughn Peters, vaughn@truckbossdecks.com, 866-440-6800. Website: www.truckbossdecks.com.

UASG: Professional application by 3M Certified Graphic Installation Companies for self adhesive vinyl decals, specialty films and wraps on vehicles. Contact: Julie Martin, 888-579-9793, Feedback@uasg.org. Website: www.uasg.org.

Vossen Wheels: Vossen Wheels, 19- to 22-in. Contact: Jav, 305-463-7778, jav@vossenwheels.com. Website: www.vossenwheels.com.

VPR4X4 Bumpers: Custom-built off-road bumpers. Contact: Deyan Font, 888-847-3779, deyan@vpr4x4.com. Website: www.vpr4x4.com.

Warrior Products: Body armor, bumpers, tube flares for Jeep and FJ Cruiser. Contact: Jason Roy, jason@warriorproducts.com, 503-691-8915. Website: www.warriorproducts.com.

Weld Racing LLC: Weld Racing is featuring 17- and 20-in. wheels for trucks up to 14 in. wide, 17- and 19.5-in. wheels for dually trucks, and 15-, 17-, 18- and 20-in. wheels for high-performance cars up to 17.5 in. wide. Also featured are 16x6 forged trailer wheels that match the truck designs. All are forged aluminum and all are made in the USA. Contact: Gregory Smith, 816-423-5712, gsmith@weldracing.com. Website: www.weldracing.com.

Westin Automotive: Front-end products, winches and winch accessories, Step-Up products, truck bed/body trim products, heavy-duty truck accessories and Fey bumpers. Contact: Antoinette Belton, abelton@westinautomotive.com, 626-960-6762, ext. 456. Website: www.westinautomotive.com.

Interior Components/Accessories

Alea Leather Specialist Inc.: Distributor and manufacturer of premium-quality leather seat covers and car accessory products throughout North America. Contact: www.alealeather.com/eng/news_detail.php?cat_id=1&id=114. Website: www.alealeather.com.

Automatic Cargo Light: Automatic cargo light, four foot dual LED. Includes two, four-foot, super bright, flexible LED strips that light your pickup box when the tailgate is open. Contact: Justin Zich, info@4zproducts.com, 701-220-9467. Website: www.automaticcargolight.com.

BedRug Inc.: BedRug or BedTred truck bedliner, TrailerWare interior protective wall covering kit, Jeep protective covering (similar to BedRug and BedTred). Contact: Ryan Herman, 734-372-8120, rherman@bedrug.com. Website: www.bedrug.com.

BEDSLIDE/TAKIT Inc.: BEDSLIDE is a better way to access your cargo, turning your entire truck bed into an easy-access, sliding-drawer toolbox. BEDSLIDE provides the best way to access the tools, gear and materials they need to get the job done and the goods delivered – by providing a convenient slide-out rack system that fits into the bed of their truck, saving them time, energy and back pain. Contact: Joel Ayres, joela@takit.com, 541-690-6357. Website: www.bedslide.com.

BOLT Locks by STRATTEC: Padlocks, receiver hitch locks, cable locks, spare tire locks, tailgate handle locks and toolbox retrofit handle kits. Contact: Casey Milano, 330-244-9980, casey@mcculloughpr.com. Website: www.boltlock.com.

Defenderworx: Defenderworx is an officially licensed billet accessory manufacturer for Ford, GM, and Hasbro. We offer an extensive line of interior accessories for many vehicles including, but not limited to, door sills, shift knobs, kick plates, and many trim items. Contact: John Reynolds, john@defenderworx.com, 714-639-9700. Website: www.defenderworx.com.

Delta Tech Industries LLC: LED interior lights. Contact: Tom Ameduri, 909-673-1900, tom@deltalights.com. Website: www.deltalights.com.

Haltech Engine Management Systems: Wideband far kit with display. Contact: Steve Nichols, Steve@haltech.com, 760-598-1941. Website: www.haltech.com.

Intellitronix Corp.: Digital LED gauges and tachometers. Contact: Joe Young, 440-413-5003, joe.young@intellitronix.com. Website: www.intellitronix.com.

Monster Hooks Inc.: Monster Hook, Mini Monster Hook, The Ultimate Recovery Hook! Diesel Hex Flo Exhaust Tips. Contact: Marco Najarro, 408-313-0716, marco@monsterhooksinc.com. Website: www.monsterhooksinc.com.

Pro Comp/Smittybilt/Rubicon Express/G2 Axle & Gear: Several sets of Pro Comp Wheels and tires. Contact: Chloe Eady, ceady@procompusa.com, 310-900-3841. Website: www.procompusa.com.

Quiet Ride Solutions: AcoustiShield thermal acoustic auto insulation (pre-cut, ready-to-install kits) and firewall insulation panels for 1,200 popular cars and trucks. Contact: Timothy Cox, 209-942-4777, timcox@quietride.com. Website: www.quietride.com.

RAM Mounting Systems: iPad, tablet, cell phone, laptop and netbook mounts. Contact: Jacob Parker, 206-763-8361, ext. 111, jacob.parker@rammount.com. Website: www.rammount.com.

Roadwire: Leather interiors and sunroofs. Contact: Tracy Pena, tracyp@roadwire.com, 877-762-3947. Website: www.roadwire.com.

StreetGlow Inc.: LED lighting. Contact: Jack Panzarella, 973-709-9000, ext. 103, jackp@streetglow.com. Website: www.streetglow.com.

US Speedo/Motor City Products: Stainless steel, anodized and color gauge face kits, needles, lenses and LED lighting upgrades. Contact: Nick McLanahan, 810-244-0909, nickm@motorcityproducts.com, scotty@usspeedo.com. Website: www.usspeedo.com.

VDO Instrumentation & Accessories: VDO gauges and accessories. Contact: AnnaMaria Blose, 610-289-0488, annamaria.blose@continental-corporation.com. Website: www.vd-gauges.com.

Warrior Products: Dashboards, dash overlays, interior grab handles for Jeeps. Contact: Jason Roy, jason@warriorproducts.com, 503-691-8915. Website: www.warriorproducts.com.

Westin Automotive: Wade sure-fit floor/cargo mats. Contact: Antoinette Belton, abelton@westinautomotive.com, 626-960-6762, ext. 456. Website: www.westinautomotive.com.

XS Power Batteries: 0, 2, 4, and 8 AWG power and ground wire with accessories. Contact: Nathan Way, 888-497-7693, nathan@xspowerbatteries.com. Website: www.4XSPower.com.

Suspension/Brake Components

ADDCO Industries Inc.: ADDCO is a leading manufacturer of performance sway bars, celebrating its 50th anniversary. Go to the company's website and the online catalog to find your specific application. If it isn't listed, call to see if it's in production or a custom sway bar can be made. Contact: Jason R. Sakurai, spdnmotion@yahoo.com or jason@addco.net, 828-260-2324. Website: www.addco.net.

Atturo Tire: UHP tires and M/T tires. Contact: Michael Mathis, 847-265-6146, mmathis@atturo.com. Website: atturo.com.

BDS Suspension: Suspension, lift kits and accessories for trucks, SUVs and Jeeps, backed by the No Fine Print Warranty. Contact: Carter Reed, 517-279-2135, ext. 250, creed@bds-suspension.com. Website: bds-suspension.com.

BMF Wheels: BMF leveling kits available for Chevy, Dodge, Ford, Toyota, Nissan and Jeep. Contact: Blake Ramthun, 888-313-2580, blake@bmfwheels.com. Website: www.bmfwheels.com.

Eibach: Eibach sport suspension springs for the new Camaro, Challenger, Scion FR-S, Subaru BRZ, BMW 3-Series and more. Contact: Tony Jackson, tjackson@eibach.com, 951-256-8300. Website: www.eibach.com.

E-Stopp: Aftermarket push-button electronic E-brake. Contact: Jonathan Mill, jmill@estopp.com, 562-602-2842.

Granatelli Motor Sports Inc.: ’10–’13 Camaro suspension and brake upgrades; ’79–’12 Mustang suspension and brake upgrades. Contact: J.R. Granatelli, 805-486-6644, jrgranatelli@granatellimotorsports.com. Website: www.granatellimotorsports.com.

Hellwig Products Co. Inc.: Sway bars, air springs. Contact: Melanie White, mwhite@hellwigproducts.com, 559-799-3642. Website: www.hellwigproducts.com.

MaxTrac Suspension: Complete lift, leveling and lowering kits for trucks and SUVs. Contact: Bob Sager, bob@maxtracsuspension.com, 714-630-0363. Website: www.maxtracsuspension.com

MGP Caliper Covers: MGP Caliper Covers. Custom logo engravings and custom paint also available for approved candidates. Contact: Ben Wong, 877-995-0003, ben.wong@calipercovers.com. Website: www.calipercovers.com.

ProRYDE Suspension Systems: Lift and leveling kits, tunable front and rear ride height to achieve your exact look, suspension geometry components, adjustable camber/caster ball joints, pinion angle cam bolts, etc. Contact: Shawn Leibfried, 888-813-7933, shawn@northstarmfg.com. Website: www.proryde.com.

Road Magnet Performance Springs: Precision suspension springs. Contact: Mark Habicht, 410-686-9100, mark@roadmagnet.com. Website: www.roadmagnet.com.

Superlift Suspension Systems: Suspension lift and leveling systems and related off-road accessories for light truck, Jeep and SUV applications. Contact: Joey Arbogast, 318-397-3024, jarbogast@superlift.com. Website: www.superlift.com.

The Brake Man Inc.: Brake rotors, pads and calipers for multiple vehicle platforms and motorsports. Contact: Cory Lamara, 805-987-7867, cory@thebrakeman.com. Website: www.thebrakeman.com.

Viking Performance Inc.: Double adjustable shocks, high-travel coil-over springs, rod ends and spherical bearings. Contact: Christina King, 952-469-4130, cking@vi-king.com. Website: www.vi-king.com.

Other Products & Services

BEDSLIDE/TAKIT Inc.: BEDSLIDE is a better way to access your cargo, turning your entire truck bed into an easy-access, sliding-drawer toolbox. BEDSLIDE provides the best way to access the tools, gear and materials they need to get the job done and the goods delivered – by providing a convenient slide-out rack system that fits into the bed of their truck, saving them time, energy and back pain. Contact: Joel Ayres, joela@takit.com, 541-690-6357. Website: www.bedslide.com.

BMF Wheels: Available for Chevy, Dodge, Ford, Toyota, Nissan and Jeep, including 17x9, 18x9 and 20x9 in EZ-FIT wheel offerings for leveled and lifted applications, and 20x10, 22x9.5, 22x10.5 and 24x10.5 wheel offerings for lifted applications. Contact: Blake Ramthun, 888-313-2580, blake@bmfwheels.com. Website: www.bmfwheels.com.

DeatschWerks: Fuel pumps. Contact: Greg Brungardt, 405-217-0718, Greg@DeatschWerks.com. Website: www.DeatschWerks.com.

Eight Stack Fuel Injection: SB, BB, Ford, SB Chevy, individual throttle bodies for various applications. Contact: Dale Schaller, 330-797-9291, dale@eightstack.com. Website: www.eightstack.com.

Excalibur Wheel Accessories/McLEAN Wire Wheels: Vintage wheels and wheel accessories. Contact: Robert Klippel, bob@excaliburwheel.com, 909-923-8300. Website: www.excaliburwheelaccessories.com.

Extang/TruXedo/BedRug/UnderCover: Bed lights. Contact: Steve Kelley, 734-434-3516, skelley@extang.com. Website: www.extang.com.

Firestone Industrial Products: Complete suspension solutions that include Ride-Rite, Sport-Rite, Coil-Rite and Level-Rite air helper springs, plus the R4Tech hybrid air suspension system, designed to maximize the safe load-carrying capacity, stability and ride quality of cars, trucks and SUVs. Contact: Casey Milano, casey@mcculloughpr.com, 330-244-9980. Website: www.ride-rite.com.

Haltech Engine Management Systems: Wideband kits with display. Contact: Steve Nichols, Steve@haltech.com, 760-598-1941. Website: www.haltech.com.

Hornblasters Inc.: Air horns/train horns. Contact: Rigo, 813-783-8058, ext. 305, Rigo@HornBlasters.com, Website: www.HornBlasters.com.

Kargo Master - Safari Jeeps: Jeep rack accessories. Contact: David Schnur, david@kargomaster.com, 310-710-1805. Website: www.kargomaster.com

OS Giken: Limited slip differentials. Contact: Bernard Nguyen, aftermarket@taiamerica.com, 310-243-1349. Website: www.osgiken.com

Squash Performance: High-flow, in-tank dual and triple pump fuel systems for ’03+ Ram, ’10+ Camaro, Dodge Charger/Magnum/Challenger, Mazda Speed 3 and 6, Pontiac G8 and Lexus IS. Contact: Andy Quaas, 262-724-8035, aquaas@squashperformance.com. Website: squashperformance.com.

StreetGlow Inc.:
LED lighting. Contact: Jack Panzarella, 973-709-9000, ext. 103, jackp@streetglow.com. Website: www.streetglow.com.

Truck Accessories Group-LEER/Century/Raider/Pace Edwards: Fiberglass caps and tonneaus, aluminum commercial caps, retractable tonneau covers. Contact: Patricia Stewart, 916-771-0196, pstewart@truckgroup.com. Website: www.truckgroup.com/brands.

Uni-Dolly: Mobile jack stands for restoration vehicles, show cars and other vehicles that need to be moved easily on a hard surface with the wheels on or off. Contact: Rick Davie, 503-705-5029, rick@uni-dolly.com. Website: www.uni-dolly.com.

VP Racing Fuels: Race fuel, fuel-handling accessories. Contact: Andy Deel, 210-635-7744, andy@vpracingfuels.com. Website: www.vpracingfuels.com.

Thu, 09/13/2012 - 09:45

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

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Visit YEN's website

Voting Now Open for the Young Executives Network Awards

The Young Executive Network recognizes and celebrates those outstanding individuals and companies who continually seek to make a difference and improve our hobby and industry niche.

Please join the Young Executives Network (YEN) at their Industry Awards Reception taking place at the annual SEMA Show. The YEN Industry Awards Reception is the premier networking opportunity for those employed and active in the automotive aftermarket. During the event, YEN will honor those top members of the year and recognize those who have made significant contributions.

Please vote for one candidate in each category. Balloting ends, Tuesday, September 18, 5:00 p.m. (PDT).

RSVP Now for YEN Reception at the 2012 SEMA Show

Each year, the SEMA Young Executives Network (YEN) recognizes the top individuals for their contributions to the industry. The winners of these awards will be recognized at the 2012 SEMA Show YEN Industry Awards Reception taking place October 30, 2012, from 5:00 p.m.–7:30 p.m. at the Las Vegas Hotel. Check out the previous year's award winners.

RSVP today!

The Young Executive of the Year Award is presented to an individual who has had a positive impact on the industry. The YEN Vanguard Award is presented to the individual, business, organization or sanctioning body that has had a positive effect on a young executive's career within the automotive industry.

  morrow
Brandy Morrow
   

YEN Member Spotlight: Brandy Morrow on Winning Respect in a Male-Dominated Industry

Growing up, Brandy Morrow, 28, didn’t envision herself behind the wheel of a race car or working on cars in the hot summer sun. Her father Mike, who was a professional motorcycle racer and transitioned into performance sales and marketing, never forced the car hobby on Morrow. In fact, while pursuing martial arts and other mainstream pursuits, she didn’t even get her driver’s license until she was 17. Her father then taught her basic vehicle maintenance and enrolled her in a defensive driving course. A year later, looking to learn a little more about vehicle control (after wrecking her first car—a Saturn), Morrow enrolled in an all-women’s autocross school at El Toro Airbase in Orange County with her Honda Del Sol.

That experience, where Morrow was surrounded by fast women in fast cars and competition drove a more thorough understanding of vehicle control, lit the fire. From there, she attended several karting schools, and SCCA and NASA races and eventually came to be one of the fastest drivers on the Goodguys Autocross circuit. After obtaining a degree in psychology from UC Irvine, Morrow went to work at a medical office, keeping her passion for competition as a weekend hobby with her father and brother. However, she found office work a little slow, so she chose a different path. Four years later, as marketing coordinator for Spectre Performance, she now tours the country, explaining performance induction to consumers at car shows, working on marketing materials and driving Spectre’s ’70 “Carbon Camaro” Pro-Touring autocross machine.

How did you transition from psychology to the aftermarket?

I was working for a medical office and was looking to escape to something else. I was bored, and my job position wasn’t really what I wanted to do. Spectre was putting a marketing program together with a semi truck to travel around the country and educate the public about its products. They were looking for an outgoing young person to join the team and travel 11 months out of the year. I had really never been out of California, so I jumped on the opportunity. I would get paid to travel and visit new places, while attending car shows every week. What could be any better than that? I have met some fantastic people along the way and have seen more random things than most can say they’ve seen in their lifetime.

How did you start racing and how did you pitch Spectre to put you behind the wheel?

I was first given the opportunity to race for Spectre about two-and-a-half years ago. In 2009, the TV show, "Truck U," wanted to film a segment at the Goodguys Autocross course in Nashville, Tennessee. I jumped at the opportunity. What I didn’t know was that being a female behind the wheel of a car on the autocross would get so much attention. I came in dead last every single race but still received praise and attention just for going out there and participating!

I started in Spectre’s ’70 Mach 1 and ’70 El Camino. Neither car was set up for autocross; it was a constant struggle to improve. The crowd response we got just from taking our cars out to the autocross, racing them a couple times and then driving them back to the booth was amazing. When the car was back in the booth, people who were interested in both the car and the products we had on display filled the area. It was one of the best marketing moves we could have made with the truck and trailer program. Not only was it getting the consumers' attention, but we also started to receive a lot of press from the media and events we attended.

In 2011, I finally got my hands on a car set up specifically for autocross. Spectre built a ’70 Camaro to showcase our bolt-on cold air intakes. The car was built with me in mind, taking my height and size into consideration (I had to use a booster seat in the El Camino). Instead of worrying about little things, such as seeing over the steering wheel, being secure in my seat or having no power steering, I could focus on my driving. With each event I got a little better, but it wasn’t without the help of others. Brian Finch is my autocross driving instructor. Somehow, he just knew how to get through to me to help me with my driving; prepping me mentally before each run, guiding me through each turn and giving me pep talks at the end to either knock me from my pedestal or reassure me that I would get it next time.

The one thing that dad always reminded me was that winning was one thing, but marketing the car and the company were my top priority. Though it was pretty cool to win a couple of events, it was even more important to get people in the car with me, offer strangers a ride and get younger people interested in what I was doing. So, in 2011, I set out on a mission. I tried not to ride alone. I tried to find someone in their late teens, early 20s to come for a ride. I tried to educate youth on what I did with my job, on the road and with my racing. This was more of a personal mission at first, but it turned into a great marketing opportunity for Spectre. Not only did people enjoy going for rides in the Camaro, but I also made sure to make an extra effort to leave an impression on those people and, far more importantly, make sure they were having fun.

What do you like about being on the road?

My passion was always the competition. My problem was I would get intimidated when other people got into the car to go for a ride with me. I would tense up, get sick to my stomach and feel that I needed to take them on the ride of their lives, which usually ended in complete failure with me running over half the cones with a couple stuck under the car by the time I crossed the finish line. This was how I earned my nickname, “Cone Queen.” In 2011, it was a different ballgame. I had a car that was actually set up for me, I was comfortable and secure behind the wheel and my confidence grew with each race.

With a few wins under my belt, I was determined to get over my fear of having passengers in the car, while also encouraging more people to get interested and involved. This has been my new passion ever since—educating the public on autocross, taking people for rides, making them smile and building friendships. It’s not too often that people have the opportunity to travel the county and talk to as many people as I do. The ability to meet all different types of people, build relationships and get people involved in the automotive industry, whether it’s marketing, engineering, racing, etc., is what I love about being on the road. Making a difference (even if it’s a small one) in people’s everyday lives is what I enjoy most.

There aren’t very many women in motorsports. Is being female an advantage or disadvantage?

I struggled with the concept that I was a woman racing in a man’s sport. When I first started racing, there were more bad than good comments each time I went out and drove. I heard people say they shouldn’t let females go out there and drive, that I was in last because I was a female, etc. These did not get to me as much as the sexist comments did. I had guys who would approach me with the intent to hit on me—they didn’t take me seriously as a competitor. At the time, Stacy Tucker from DSE and I were the only women consistently competing in the Goodguys autocross in the Midwest and on the East Coast. It was definitely tough. In 2010, more and more females started coming out with their cars. The West Coast always had female drivers, such as Mary Pozzi. As more females started to come out, people weren’t as shocked to see a woman behind the wheel. It was also nice because all the women started to form a close bond and help each other out—and we started to win.

On the flip side, our industry still has a gender bias. I can’t express how frustrating it is when someone walks up to our trailer to ask a question and will refuse to talk to me, wanting to wait for one of the guys to become available so they can ask them. I had a particular case during one show where a guy refused to talk to me because he didn’t think I knew what I was talking about since I was female. When he finally spoke with our truck driver, our truck driver referred him right back to me. I ended up building a custom intake for his car right at our booth, and he came back the next day saying how happy he was.

It’s extremely hard not to get upset at the time, but I have learned to make these my little missions. I know that I will not be the woman to break down all the stereotypes about females in the automotive industry, but if I can work on one person at a time, that makes a difference.

What would you tell girls who see you race at events around the country?

Have confidence! Females, males, young, old… I can’t tell you how many people I have had come up to me and say, “I wish I could do that, but I don’t think I would be any good.” I am a strong believer that any type of racing will make you a better driver. Autocross helps teach car control and forces you to get to know your car better. I like to talk to my passengers now and point out things the car is doing while we are on the course. This way they are also learning.

My confidence speech goes way further than just the automotive and racing realm, though. I usually reassure any girl who comes up and asks me questions to just be herself. Don’t try to fit in with the guys, don’t try to talk like them or be over confident to make an impression. I have learned that people respect you for just being yourself.

Everyone always comments, though, on how I always have a smile on my face; I am always laughing and how it looks like I am always having a good time. There are times when I am frustrated at my driving for the day or the track may not be ideal, and there are times that I have let my frustration show. So the most important lesson I have learned while on the road is positivity. No matter what happens, what place I am in or anything for that matter, as long as I keep a smile on my face and stay positive, it really makes a good impression on others. Fake it till you make it!

Final thoughts?

I am not a dress up, wine-and-dine kind of gal, but I have a lot of respect for those types of businesswomen. I prefer to get my hands dirty, work on the Camaro, go out and beat up on the boys. With that, I have control over how I am perceived and how I can encourage other younger females to get involved and have the confidence to succeed in anything they do.

YEN Member Wins iPad for Autistic Son for Membership Initiative Participation

It’s almost noon on a Thursday and I’m driving through rural Oklahoma when my cell phone rings. I look at the screen, which displays the name Bryan Harrison, SEMA's senior manager of councils. Not totally out of the ordinary since I serve on the YEN Select Committee, but I knew we didn’t have a call scheduled for the day. When I answered, he proceeded to congratulate me on winning an iPad for my participation in our YEN membership initiative in which we collectively increased our membership to more than 1,000. We chatted briefly about work and the current state of the industry as a whole and he signed off by saying something along the lines of, “hopefully this brightened your day.” Bryan likely had no idea just how much those words would ring true.

If you’ve met me, you know I’m an outgoing cut-up who doesn’t take things too seriously, but what you may not know about me is that I have a 10-year-old son named Jake who has Asperger’s Syndrome—a high-functioning form of autism. In meeting Jake, he comes off as your average 10-year-old who shares my passion for all things automotive and loves Star Wars and superheroes. But to live with him is to know the constant struggles Jake faces to navigate through daily tasks and situations that most would deem routine.

It should come as no surprise that Jake’s greatest challenges occur in the classroom, and that is why he spends upwards of 10 hours per week working with an occupational therapist on everything from handwriting to how to interact with peers in social situations. This past year, our school district received a grant to purchase a few iPads for the occupational therapy department after recent studies had shown that autistic children responded very well to the touch-screen interaction. My wife and I had been tossing around the idea of purchasing one for Jake at the time that I received the phone call from Bryan. Little did he know, he was not just brightening my day, but brightening Jake's life.

Research has shown that individuals with Asperger’s can go on to lead very normal, fulfilling lives. If you Google “Famous people with Asperger’s,” it will provide you with a surprising list of people, such as Bill Gates and filmmaker Tim Burton, along with suspected historical cases, such as Abe Lincoln, Andy Warhol and Albert Einstein. Even more surprising is the number of children currently born with some form of autism. One in 88 has become the medically recognized statistic of the current rate of children born with autism. With numbers like that, chances are you or somebody you know has some sort of link to autism and, if so, I’d like to hear from you. My e-mail is listed below this article. My 1 in 88, Jake and I would like to say thank you to Bryan Harrison and SEMA for the iPad as it means much more to him than you could ever imagine.

Matt Reasoner
Regional sales manager, BedRug Inc.
YEN Select Committee Member
mreasoner@bedrug.com

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Visit ARMO's website.

Why ARMO?

Is your business involved in the restoration segment and not yet an ARMO member? In addition to direct access with its 275 restoration company members, the Automotive Restoration Market Organization (ARMO) provides a number of other benefits, including education and outreach for small businesses in the restoration market, product exposure through an annual New Products Showcase and collective support of the restoration hobby.

Top Reasons to Join ARMO:

  • Networking Opportunities: The primary strength of ARMO is its member companies. The organization provides multiple venues for ARMO members to interact and share ideas through its long-range planning meetings, new-products mixer at Spring Carlisle and the ARMO awards reception at the 2012 SEMA Show, as well as discussion groups on MySEMA and social media websites.
  • Education: The annual ARMO education seminars at the Hotrod & Restoration Trade Show bring industry leaders and experts together to share their real-world experience with small-business owners, providing tips and insights to help them grow their businesses. The ARMO Restoration Trademark Licensing Guide provides ARMO members with the basic forms needed to begin the process of getting products licensed by an original-equipment manufacturer. The licensing guide is available through the SEMA Education Institute.
  • Supporting Hobby Growth: ARMO recognizes the importance of the individual hobbyist to the industry and supports Collector Car Appreciation Day activities across the country. Every April, the ARMO New Products Showcase puts member company products directly in front of 100,000+ restoration enthusiasts each year at Spring Carlisle. In addition, ARMO’s “Take a Kid to a Car Show” (TKCS) program strives to get children involved in automotive hobbies at an early age. The interactive TKCS website provides information on how to get involved for kids and adults alike.

Contact ARMO’s staff liaison Jim Skelly at jimsk@sema.org for more information.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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Visit HRIA's website

bubba
Bubba's Inspiration for the Pinewood build.
   
bubba
The build.
   
bubba
The finished Pinewood car
 
Bubba's Builds Miniature Hot Rods for Charity

Some of the nation’s best custom-car and hot-rod builders recently took part in the third-annual Hot Rod Industry Alliance (HRIA) Pinewood Builders Challenge. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of Pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California, with the car built by Derek White of Street Vizions winning the race. All of these cars will be on display at the annual SEMA Show and then placed on eBay for auction from October 30–November 8. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

Bubba’s East Coast Rods & Customs was one hot-rod builder that participated in the Pinewood Builders Challenge. Meet Bubba:

Describe the inspirations behind the design of your Pinewood car.

The design of our Pinewood entry is based solely on the ’32 Ford Bubba built for the first episode of our upcoming network TV show. Here, you see a few photos of Bubba and the car when we delivered her to the Andreatos Brothers July 2, 2012, which was unveiled to the public at the big car show July 4, then shot for the magazines July 11.

Describe some of the materials and resources you used to build your car.

From a resources perspective, we relied completely on the TV car. As such, we went to great lengths to ensure she was as accurate from a visual and scale perspective as she could possibly be. In fact, we went so far as to use the actual materials for the interior of the Pinewood car that we used in the TV car. We purchased several different 1/25 scale model kits whose motors, when assembled as one, best represented the actual car. The hand-crafted headers that replicate those of the original car are painted using the exact same high-temp exhaust paint. The headers also serve a two-fold purpose for us; they not only represent the TV car, but they are also used to add weight to our Pinewood car. Additionally, the PPG Oh So Orange and Key Lime colors you will see featured on the Pinewood car are the exact same colors used on the real car.

Why is it important for you to participate in the Pinewood Builders Challenge?

At Bubba's East Coast Rods & Customs, we count the blessings before us every day and we are thankful for all that we have. Charity work is of extreme importance to us, and we are extremely engaged in charitable work for children, women's abuse and animals. Whenever we have the great fortune of being asked to throw our weight behind one of these charities, we will do what we can at every level to participate. We take the opportunity to do so very seriously and, as such, put forth every effort we can just as we do in every car we build to ensure that we make the maximum impact for the charity.

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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TORA Logo
 
Visit TORA's website.  

RealTruck.com Joins TORA

RealTruck.com has announced that it has joined the Truck and Off-Road Alliance (TORA) and will have its Storm Truck on display in the TORA booth at the SEMA Show in Las Vegas. As part of its membership, as do all the companies that sponsor a vehicle in the TORA booth, RealTruck.com will make a $1,500 donation to the SEMA Cares Committee, which works to benefit the Childhelp and Victory Junction children's charities.

  TORA
TORA Chairman George Lathouris of Keystone Automotive is flanked by Nathan Cole and Brian Shelley of RV 4 Wheel & Performance Automotive. Cole and Shelley worked in front of a live audience to transform a ’12 Jeep Rubicon from “stock to show” during the recent TORA Jeep Build at the Carlisle Truck Nationals August 3-4.
   

From Stock to Show Jeep

Thousands of light-truck enthusiasts watched as a ’12 Jeep Rubicon was transformed from “stock to show” right in front of their eyes during the recent TORA Jeep Build. The event was conducted during the Carlisle Truck Nationals as part of the third annual TORA New Products Showcase. TORA-member Bob Smeigh, owner of RV 4 Wheel & Performance Automotive in Mechanicsburg, Pennsylvania, not only donated the project vehicle, but also valuable shop time to have two of his professional installers perform the live transformation. All of the products used in the build were donated from TORA manufacturers.

“We cannot thank the manufacturers who participated in this project enough,” said George Lathouris of Keystone Automotive Operations. “And what can I say about Bob Smeigh and his guys? Not only did they help show the quality and value of TORA-member company products, but also demonstrated complete professionalism and attention to detail during every step. They really set the bar high for any future projects like this. We also have to thank Ed Scholly, Jim Vinarski and the entire Carlisle events team for being true event partners.”

jeep
All of the parts and accessories shown here and more were donated by TORA companies for the live Jeep build out.
 
   
jeep
The finished product.
 
   

Thanks to TORA Manufacturers

TORA thanks the following manufacturers for donating product that made this TORA Jeep Build a success:

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
 
Visit MPMC's website.  
thomson
Chris Thomson
cozzie
Jim Cozzie
funfar
Ron Funfar
dorton
Keith Dorton

MPMC Hall of Fame 2012

MPMC has announced four inductees to the MPMC Hall of Fame, class of 2012. Congratulations to: Jim Cozzie, Keith Dorton, Run Funfar and Chris Thomson.

The four will be formally recognized at the annual MPMC Hall of Fame breakfast, Friday, November 30, 2012, at 8:00 a.m. at the PRI Show in Orlando. Inductees are selected by a special task force from nominations received from the MPMC membership.

“Once again, the task force has selected four very deserving individuals for induction into the MPMC Hall of Fame,” said MPMC Chairman Vic Wood of Hedman. More information on each of the inductees will appear in future issues of SEMA eNews.

Final Week to Register for Media Trade Conference

Are you a performance or motorsports parts manufacturer? Have you registered for a chance at one of the 100 exhibitor suites for the 2013 MPMC Media Trade Conference? Exhibitor registration closes on Friday, September 7, so don’t delay, register now!

The 2013 MPMC Media Trade Conference takes place January 22–24, 2013, at a new location. The 2013 event will be held at the Embassy Suites Orange County Airport North in Santa Ana, California.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909-978-6690 or via e-mail at jimsk@sema.org.

Media Trade Conference Moves to Orange County

The 2013 MPMC Media Trade Conference will be held at the Embassy Suites Orange County Airport North in Santa Ana, California. The move was necessitated due to major property renovation at the El Segundo location, scheduled for the same time as the 2013 Conference.

“We have certainly enjoyed many successful events at the El Segundo property,” said MPMC Chairman Vic Wood of Hedman. “But major construction, with the noise and dust and what all, could mar the great times we’ve had there forever. This Orange County property is only a few miles from John Wayne airport, offers free shuttles, lots of parking and a staff that I’m told is very enthusiastic about hosting this event. The layout of the property is going to provide a whole new look and feel, and overall, I think we’re in for another outstanding event.”

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

What Does it Mean to be a Sales Professional?

SEMA’s Manufacturers Rep Council (MRC) hosts a discussion group on Linkedin for professional reps and sales agents. Recently, MRC asked the question, “In one word, what does it mean to be a sales professional?”

The list as submitted by members of the Linkedin group includes:

  • Credibility
  • Relationships
  • Trust
  • Service
  • Commitment
  • Ethics
  • Produce
  • Knowledge
  • Relevance
  • Value

Join the conversation; join MRC at www.sema.org/li-mrc. For more details on how to get involved or to learn how professional reps and agents can help your business, contact Zane Clark at 909-978-6696.

Need Help Getting Your Product to Market?

The SEMA Show offers exhibiting companies an array of tools and resources to ensure that their experience delivers value at and beyond the Show. For manufacturers with an established or new product line, the challenge often becomes how to best take advantage of the notoriety and exposure the Show can bring by getting their products to market effectively and efficiently. Many companies utilize an in-house sales team to accomplish this, while others opt to partner with a professional manufacturers' representative.

For the latter, and for those evaluating their sales strategy, SEMA’s Manufacturers' Rep Council (MRC) supports the Manufacturers' Representative Matching program during the Show. Located in the Exhibitor Services Manual, the Manufacturers' Representatives Matching Form connects manufacturers to MRC reps looking for new product lines. The completed forms are kept secure in the Rep Center, where MRC members can review and contact participating manufacturers to schedule a meeting.

In order to take advantage of this program, forms must be received by October 12, 2012. Enroll now by completing the Manufacturers' Representatives Matching Form.

Download The Top 10 Reasons for Hiring an Independent Sales Rep today. For more information, contact Zane Clark at 909-978-6696.

  wyly
John Wyly
   

All-Star Line-up Set for the Rep Technology Roundtable

Exclusively for reps, this year’s SEMA Show will kick-off with a powerhouse session. On Sunday, October 28, 2012, attendees will learn how to take advantage of a technological economy and be more profitable. Technology, data and eCommerce have greatly impacted the way reps do business. Starting with a panel discussion moderated by Bryan Shirley, CPMR, attendees will then take part in intimate roundtable discussions led by such industry experts as:

  • SEMA’s Data Co-op CEO Jon Wyly
  • eTool Developers President and Founder Luanne Brown
  • UPSHIFT Marketing Principal Bernard Bolisig, (formerly of Amazon.com's Performance Parts Category)
  • Cie Studios Vice President of Business Development Tyler Tanaka

Attendees will have the opportunity ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data.

Date: Sunday, October 28, 2012
Time: 3:30 p.m.–6:00 p.m.
Location: Las Vegas Hotel, Ballroom D
Price: MRC member: Free; SEMA member: $15; Non-member: $25

Space is limited, so register now! Contact Zane Clark at 909-978-6696 for more details.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.


PRO Logo
 
Visit PRO's website.  

  pro
Industry colleagues network during PRO’s 2011 Novemberfest reception.
   

The SEMA Show PRO Experience

The SEMA Show is just around the corner and the Professional Restylers Organization (PRO) has several exciting events and activities scheduled for your benefit. From hands-on training to education and networking, PRO has something to benefit every individual and business. Take a look at the PRO “At-a-Glance” calendar, register and save the dates:

  • Tuesday, October 30, 2012: Novemberfest—SEMA’s version of the famed Octoberfest. PRO’s premier networking event that honors the industry.
  • Thursday, November 1, 2012: Technical Skills & Training Conference (TSTC) at the PRO Garage. Live, interactive installation demonstrations that promote business efficiency and profitability.
  • Thursday, November 1, 2012: Breakfast Meeting. Membership and interested guests discuss council business and industry opportunities over breakfast.
  • Tuesday, October 30–Friday, November 2, 2012: Visit the PRO booth located in North Hall booth #12661 and learn how PRO can help your business.
Be a part of the experience, and network like a PRO.

To learn more, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

  sbn
The SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., will be unveiled at this year’s SEMA Show. Pictured here are two Magnaflow employees installing a Magnaflow exhaust.
   

30 SEMA-Member Companies Supply Products for the 
SEMA Mustang Build Powered by Women


The all-female vehicle customization project known as the SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., is on target for the unveiling of winning design “High Gear” at this year’s SEMA Show, Tuesday, October 30, 2012. The vehicle, which was painted at L&G Enterprises and customized at Source Interlink Media’s headquarters in El Segundo, California, will be auctioned on eBay immediately following the reveal with proceeds slated for the SEMA Memorial Scholarship Foundation—an organization dedicated to fostering the next generation of automotive aftermarket leaders and innovators.

Thirty aftermarket manufacturers, retailers and suppliers provided more than 50 high-performance components for this historic all-female SEMA Mustang Build. Custom installations and vehicle modifications include an E-Force Supercharger System from Edelbrock; front and rear brakes from Wilwood; a complete coilover suspension from H&R; sway bars from Whiteline USA; an exhaust system from MagnaFlow; a stereo system from Kicker; P Zero tires from Pirelli and Forgeline GA1R wheels with a custom finish. In addition to the customization of a Ford Mustang GT by an all-female build team, many of the products donated to the build came from women-owned companies.

“It was amazing to experience the huge amount of support offered by the SEMA-member companies,” stated Susan Carpenter, SEMA Businesswomen’s Network (SBN) product coordinator. “The response was overwhelmingly positive in support of the scholarship fund and to raise awareness of women in the automotive aftermarket. Many of the companies not only provided product at no charge, but also sent female representatives to install their product onsite.”

“From the beginning, we felt that the build would have a lot of great energy,” commented Lindy Jewell of H&R Special Springs. “I knew our suspension would be a perfect addition to this amazing project. We encourage and support these unique ideas to broaden aftermarket awareness.”

The SEMA Mustang Build Powered by Women, scheduled for completion in late August, involves five primary teams and team leaders, including the Powertrain Team (JoAnn Bortles), Paint and Body Team (Theresa Contreras), Undercarriage Team (Mollie Lewis), Interior and Stereo System Team (Kristin Cline) and the Quality Assurance Team (Jennifer LaFever).

“Being a part of this project has been thrilling,” stated Coelette Chenier, marketing coordinator, MagnaFlow. “With the help of my team member, Laurie Paolone, I learned how to successfully install an exhaust system as well as several other products. Now, I feel like I can do anything, and someday I’m going to customize a vehicle of my own.”

For a complete list of the supporting SEMA-member companies as well as a list of SBN team members and their bios, visit www.sema.org/SEMAMustangBuild. Follow the build progress online at www.youtube.com/MotorTrend and www.HOTROD.com.

To learn more about the SEMA Mustang Build Powered by Women, contact Bryan Harrison, SEMA's senior manager of councils and the build's project manager, at bryanh@sema.org.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
 
Visit SPC's website.  

RSVP Now for SPC Reception at the 2012 SEMA Show

Each year, the Street Performance Council (SPC) recognizes individuals for their contributions to the street performance industry of the special-equipment market. The winners of these awards will be recognized at the 2012 SEMA Show SPC & YEN Awards Reception taking place Wednesday, October 31, 2012, from 5:00 p.m.–7:00 p.m. at the Las Vegas Hotel. RSVP today!

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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Visit WTC's website

  wtc
The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 2
   

WTC Offers Two SEMA Show Sessions for Wheel & Tire Professionals

On Monday, October 29, the Wheel and Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Thu, 09/13/2012 - 09:45

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

YEN Logo

Visit YEN's website

Voting Now Open for the Young Executives Network Awards

The Young Executive Network recognizes and celebrates those outstanding individuals and companies who continually seek to make a difference and improve our hobby and industry niche.

Please join the Young Executives Network (YEN) at their Industry Awards Reception taking place at the annual SEMA Show. The YEN Industry Awards Reception is the premier networking opportunity for those employed and active in the automotive aftermarket. During the event, YEN will honor those top members of the year and recognize those who have made significant contributions.

Please vote for one candidate in each category. Balloting ends, Tuesday, September 18, 5:00 p.m. (PDT).

RSVP Now for YEN Reception at the 2012 SEMA Show

Each year, the SEMA Young Executives Network (YEN) recognizes the top individuals for their contributions to the industry. The winners of these awards will be recognized at the 2012 SEMA Show YEN Industry Awards Reception taking place October 30, 2012, from 5:00 p.m.–7:30 p.m. at the Las Vegas Hotel. Check out the previous year's award winners.

RSVP today!

The Young Executive of the Year Award is presented to an individual who has had a positive impact on the industry. The YEN Vanguard Award is presented to the individual, business, organization or sanctioning body that has had a positive effect on a young executive's career within the automotive industry.

  morrow
Brandy Morrow
   

YEN Member Spotlight: Brandy Morrow on Winning Respect in a Male-Dominated Industry

Growing up, Brandy Morrow, 28, didn’t envision herself behind the wheel of a race car or working on cars in the hot summer sun. Her father Mike, who was a professional motorcycle racer and transitioned into performance sales and marketing, never forced the car hobby on Morrow. In fact, while pursuing martial arts and other mainstream pursuits, she didn’t even get her driver’s license until she was 17. Her father then taught her basic vehicle maintenance and enrolled her in a defensive driving course. A year later, looking to learn a little more about vehicle control (after wrecking her first car—a Saturn), Morrow enrolled in an all-women’s autocross school at El Toro Airbase in Orange County with her Honda Del Sol.

That experience, where Morrow was surrounded by fast women in fast cars and competition drove a more thorough understanding of vehicle control, lit the fire. From there, she attended several karting schools, and SCCA and NASA races and eventually came to be one of the fastest drivers on the Goodguys Autocross circuit. After obtaining a degree in psychology from UC Irvine, Morrow went to work at a medical office, keeping her passion for competition as a weekend hobby with her father and brother. However, she found office work a little slow, so she chose a different path. Four years later, as marketing coordinator for Spectre Performance, she now tours the country, explaining performance induction to consumers at car shows, working on marketing materials and driving Spectre’s ’70 “Carbon Camaro” Pro-Touring autocross machine.

How did you transition from psychology to the aftermarket?

I was working for a medical office and was looking to escape to something else. I was bored, and my job position wasn’t really what I wanted to do. Spectre was putting a marketing program together with a semi truck to travel around the country and educate the public about its products. They were looking for an outgoing young person to join the team and travel 11 months out of the year. I had really never been out of California, so I jumped on the opportunity. I would get paid to travel and visit new places, while attending car shows every week. What could be any better than that? I have met some fantastic people along the way and have seen more random things than most can say they’ve seen in their lifetime.

How did you start racing and how did you pitch Spectre to put you behind the wheel?

I was first given the opportunity to race for Spectre about two-and-a-half years ago. In 2009, the TV show, "Truck U," wanted to film a segment at the Goodguys Autocross course in Nashville, Tennessee. I jumped at the opportunity. What I didn’t know was that being a female behind the wheel of a car on the autocross would get so much attention. I came in dead last every single race but still received praise and attention just for going out there and participating!

I started in Spectre’s ’70 Mach 1 and ’70 El Camino. Neither car was set up for autocross; it was a constant struggle to improve. The crowd response we got just from taking our cars out to the autocross, racing them a couple times and then driving them back to the booth was amazing. When the car was back in the booth, people who were interested in both the car and the products we had on display filled the area. It was one of the best marketing moves we could have made with the truck and trailer program. Not only was it getting the consumers' attention, but we also started to receive a lot of press from the media and events we attended.

In 2011, I finally got my hands on a car set up specifically for autocross. Spectre built a ’70 Camaro to showcase our bolt-on cold air intakes. The car was built with me in mind, taking my height and size into consideration (I had to use a booster seat in the El Camino). Instead of worrying about little things, such as seeing over the steering wheel, being secure in my seat or having no power steering, I could focus on my driving. With each event I got a little better, but it wasn’t without the help of others. Brian Finch is my autocross driving instructor. Somehow, he just knew how to get through to me to help me with my driving; prepping me mentally before each run, guiding me through each turn and giving me pep talks at the end to either knock me from my pedestal or reassure me that I would get it next time.

The one thing that dad always reminded me was that winning was one thing, but marketing the car and the company were my top priority. Though it was pretty cool to win a couple of events, it was even more important to get people in the car with me, offer strangers a ride and get younger people interested in what I was doing. So, in 2011, I set out on a mission. I tried not to ride alone. I tried to find someone in their late teens, early 20s to come for a ride. I tried to educate youth on what I did with my job, on the road and with my racing. This was more of a personal mission at first, but it turned into a great marketing opportunity for Spectre. Not only did people enjoy going for rides in the Camaro, but I also made sure to make an extra effort to leave an impression on those people and, far more importantly, make sure they were having fun.

What do you like about being on the road?

My passion was always the competition. My problem was I would get intimidated when other people got into the car to go for a ride with me. I would tense up, get sick to my stomach and feel that I needed to take them on the ride of their lives, which usually ended in complete failure with me running over half the cones with a couple stuck under the car by the time I crossed the finish line. This was how I earned my nickname, “Cone Queen.” In 2011, it was a different ballgame. I had a car that was actually set up for me, I was comfortable and secure behind the wheel and my confidence grew with each race.

With a few wins under my belt, I was determined to get over my fear of having passengers in the car, while also encouraging more people to get interested and involved. This has been my new passion ever since—educating the public on autocross, taking people for rides, making them smile and building friendships. It’s not too often that people have the opportunity to travel the county and talk to as many people as I do. The ability to meet all different types of people, build relationships and get people involved in the automotive industry, whether it’s marketing, engineering, racing, etc., is what I love about being on the road. Making a difference (even if it’s a small one) in people’s everyday lives is what I enjoy most.

There aren’t very many women in motorsports. Is being female an advantage or disadvantage?

I struggled with the concept that I was a woman racing in a man’s sport. When I first started racing, there were more bad than good comments each time I went out and drove. I heard people say they shouldn’t let females go out there and drive, that I was in last because I was a female, etc. These did not get to me as much as the sexist comments did. I had guys who would approach me with the intent to hit on me—they didn’t take me seriously as a competitor. At the time, Stacy Tucker from DSE and I were the only women consistently competing in the Goodguys autocross in the Midwest and on the East Coast. It was definitely tough. In 2010, more and more females started coming out with their cars. The West Coast always had female drivers, such as Mary Pozzi. As more females started to come out, people weren’t as shocked to see a woman behind the wheel. It was also nice because all the women started to form a close bond and help each other out—and we started to win.

On the flip side, our industry still has a gender bias. I can’t express how frustrating it is when someone walks up to our trailer to ask a question and will refuse to talk to me, wanting to wait for one of the guys to become available so they can ask them. I had a particular case during one show where a guy refused to talk to me because he didn’t think I knew what I was talking about since I was female. When he finally spoke with our truck driver, our truck driver referred him right back to me. I ended up building a custom intake for his car right at our booth, and he came back the next day saying how happy he was.

It’s extremely hard not to get upset at the time, but I have learned to make these my little missions. I know that I will not be the woman to break down all the stereotypes about females in the automotive industry, but if I can work on one person at a time, that makes a difference.

What would you tell girls who see you race at events around the country?

Have confidence! Females, males, young, old… I can’t tell you how many people I have had come up to me and say, “I wish I could do that, but I don’t think I would be any good.” I am a strong believer that any type of racing will make you a better driver. Autocross helps teach car control and forces you to get to know your car better. I like to talk to my passengers now and point out things the car is doing while we are on the course. This way they are also learning.

My confidence speech goes way further than just the automotive and racing realm, though. I usually reassure any girl who comes up and asks me questions to just be herself. Don’t try to fit in with the guys, don’t try to talk like them or be over confident to make an impression. I have learned that people respect you for just being yourself.

Everyone always comments, though, on how I always have a smile on my face; I am always laughing and how it looks like I am always having a good time. There are times when I am frustrated at my driving for the day or the track may not be ideal, and there are times that I have let my frustration show. So the most important lesson I have learned while on the road is positivity. No matter what happens, what place I am in or anything for that matter, as long as I keep a smile on my face and stay positive, it really makes a good impression on others. Fake it till you make it!

Final thoughts?

I am not a dress up, wine-and-dine kind of gal, but I have a lot of respect for those types of businesswomen. I prefer to get my hands dirty, work on the Camaro, go out and beat up on the boys. With that, I have control over how I am perceived and how I can encourage other younger females to get involved and have the confidence to succeed in anything they do.

YEN Member Wins iPad for Autistic Son for Membership Initiative Participation

It’s almost noon on a Thursday and I’m driving through rural Oklahoma when my cell phone rings. I look at the screen, which displays the name Bryan Harrison, SEMA's senior manager of councils. Not totally out of the ordinary since I serve on the YEN Select Committee, but I knew we didn’t have a call scheduled for the day. When I answered, he proceeded to congratulate me on winning an iPad for my participation in our YEN membership initiative in which we collectively increased our membership to more than 1,000. We chatted briefly about work and the current state of the industry as a whole and he signed off by saying something along the lines of, “hopefully this brightened your day.” Bryan likely had no idea just how much those words would ring true.

If you’ve met me, you know I’m an outgoing cut-up who doesn’t take things too seriously, but what you may not know about me is that I have a 10-year-old son named Jake who has Asperger’s Syndrome—a high-functioning form of autism. In meeting Jake, he comes off as your average 10-year-old who shares my passion for all things automotive and loves Star Wars and superheroes. But to live with him is to know the constant struggles Jake faces to navigate through daily tasks and situations that most would deem routine.

It should come as no surprise that Jake’s greatest challenges occur in the classroom, and that is why he spends upwards of 10 hours per week working with an occupational therapist on everything from handwriting to how to interact with peers in social situations. This past year, our school district received a grant to purchase a few iPads for the occupational therapy department after recent studies had shown that autistic children responded very well to the touch-screen interaction. My wife and I had been tossing around the idea of purchasing one for Jake at the time that I received the phone call from Bryan. Little did he know, he was not just brightening my day, but brightening Jake's life.

Research has shown that individuals with Asperger’s can go on to lead very normal, fulfilling lives. If you Google “Famous people with Asperger’s,” it will provide you with a surprising list of people, such as Bill Gates and filmmaker Tim Burton, along with suspected historical cases, such as Abe Lincoln, Andy Warhol and Albert Einstein. Even more surprising is the number of children currently born with some form of autism. One in 88 has become the medically recognized statistic of the current rate of children born with autism. With numbers like that, chances are you or somebody you know has some sort of link to autism and, if so, I’d like to hear from you. My e-mail is listed below this article. My 1 in 88, Jake and I would like to say thank you to Bryan Harrison and SEMA for the iPad as it means much more to him than you could ever imagine.

Matt Reasoner
Regional sales manager, BedRug Inc.
YEN Select Committee Member
mreasoner@bedrug.com

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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ARMO Logo

Visit ARMO's website.

Why ARMO?

Is your business involved in the restoration segment and not yet an ARMO member? In addition to direct access with its 275 restoration company members, the Automotive Restoration Market Organization (ARMO) provides a number of other benefits, including education and outreach for small businesses in the restoration market, product exposure through an annual New Products Showcase and collective support of the restoration hobby.

Top Reasons to Join ARMO:

  • Networking Opportunities: The primary strength of ARMO is its member companies. The organization provides multiple venues for ARMO members to interact and share ideas through its long-range planning meetings, new-products mixer at Spring Carlisle and the ARMO awards reception at the 2012 SEMA Show, as well as discussion groups on MySEMA and social media websites.
  • Education: The annual ARMO education seminars at the Hotrod & Restoration Trade Show bring industry leaders and experts together to share their real-world experience with small-business owners, providing tips and insights to help them grow their businesses. The ARMO Restoration Trademark Licensing Guide provides ARMO members with the basic forms needed to begin the process of getting products licensed by an original-equipment manufacturer. The licensing guide is available through the SEMA Education Institute.
  • Supporting Hobby Growth: ARMO recognizes the importance of the individual hobbyist to the industry and supports Collector Car Appreciation Day activities across the country. Every April, the ARMO New Products Showcase puts member company products directly in front of 100,000+ restoration enthusiasts each year at Spring Carlisle. In addition, ARMO’s “Take a Kid to a Car Show” (TKCS) program strives to get children involved in automotive hobbies at an early age. The interactive TKCS website provides information on how to get involved for kids and adults alike.

Contact ARMO’s staff liaison Jim Skelly at jimsk@sema.org for more information.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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Visit HRIA's website

bubba
Bubba's Inspiration for the Pinewood build.
   
bubba
The build.
   
bubba
The finished Pinewood car
 
Bubba's Builds Miniature Hot Rods for Charity

Some of the nation’s best custom-car and hot-rod builders recently took part in the third-annual Hot Rod Industry Alliance (HRIA) Pinewood Builders Challenge. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of Pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California, with the car built by Derek White of Street Vizions winning the race. All of these cars will be on display at the annual SEMA Show and then placed on eBay for auction from October 30–November 8. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

Bubba’s East Coast Rods & Customs was one hot-rod builder that participated in the Pinewood Builders Challenge. Meet Bubba:

Describe the inspirations behind the design of your Pinewood car.

The design of our Pinewood entry is based solely on the ’32 Ford Bubba built for the first episode of our upcoming network TV show. Here, you see a few photos of Bubba and the car when we delivered her to the Andreatos Brothers July 2, 2012, which was unveiled to the public at the big car show July 4, then shot for the magazines July 11.

Describe some of the materials and resources you used to build your car.

From a resources perspective, we relied completely on the TV car. As such, we went to great lengths to ensure she was as accurate from a visual and scale perspective as she could possibly be. In fact, we went so far as to use the actual materials for the interior of the Pinewood car that we used in the TV car. We purchased several different 1/25 scale model kits whose motors, when assembled as one, best represented the actual car. The hand-crafted headers that replicate those of the original car are painted using the exact same high-temp exhaust paint. The headers also serve a two-fold purpose for us; they not only represent the TV car, but they are also used to add weight to our Pinewood car. Additionally, the PPG Oh So Orange and Key Lime colors you will see featured on the Pinewood car are the exact same colors used on the real car.

Why is it important for you to participate in the Pinewood Builders Challenge?

At Bubba's East Coast Rods & Customs, we count the blessings before us every day and we are thankful for all that we have. Charity work is of extreme importance to us, and we are extremely engaged in charitable work for children, women's abuse and animals. Whenever we have the great fortune of being asked to throw our weight behind one of these charities, we will do what we can at every level to participate. We take the opportunity to do so very seriously and, as such, put forth every effort we can just as we do in every car we build to ensure that we make the maximum impact for the charity.

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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TORA Logo
 
Visit TORA's website.  

RealTruck.com Joins TORA

RealTruck.com has announced that it has joined the Truck and Off-Road Alliance (TORA) and will have its Storm Truck on display in the TORA booth at the SEMA Show in Las Vegas. As part of its membership, as do all the companies that sponsor a vehicle in the TORA booth, RealTruck.com will make a $1,500 donation to the SEMA Cares Committee, which works to benefit the Childhelp and Victory Junction children's charities.

  TORA
TORA Chairman George Lathouris of Keystone Automotive is flanked by Nathan Cole and Brian Shelley of RV 4 Wheel & Performance Automotive. Cole and Shelley worked in front of a live audience to transform a ’12 Jeep Rubicon from “stock to show” during the recent TORA Jeep Build at the Carlisle Truck Nationals August 3-4.
   

From Stock to Show Jeep

Thousands of light-truck enthusiasts watched as a ’12 Jeep Rubicon was transformed from “stock to show” right in front of their eyes during the recent TORA Jeep Build. The event was conducted during the Carlisle Truck Nationals as part of the third annual TORA New Products Showcase. TORA-member Bob Smeigh, owner of RV 4 Wheel & Performance Automotive in Mechanicsburg, Pennsylvania, not only donated the project vehicle, but also valuable shop time to have two of his professional installers perform the live transformation. All of the products used in the build were donated from TORA manufacturers.

“We cannot thank the manufacturers who participated in this project enough,” said George Lathouris of Keystone Automotive Operations. “And what can I say about Bob Smeigh and his guys? Not only did they help show the quality and value of TORA-member company products, but also demonstrated complete professionalism and attention to detail during every step. They really set the bar high for any future projects like this. We also have to thank Ed Scholly, Jim Vinarski and the entire Carlisle events team for being true event partners.”

jeep
All of the parts and accessories shown here and more were donated by TORA companies for the live Jeep build out.
 
   
jeep
The finished product.
 
   

Thanks to TORA Manufacturers

TORA thanks the following manufacturers for donating product that made this TORA Jeep Build a success:

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
 
Visit MPMC's website.  
thomson
Chris Thomson
cozzie
Jim Cozzie
funfar
Ron Funfar
dorton
Keith Dorton

MPMC Hall of Fame 2012

MPMC has announced four inductees to the MPMC Hall of Fame, class of 2012. Congratulations to: Jim Cozzie, Keith Dorton, Run Funfar and Chris Thomson.

The four will be formally recognized at the annual MPMC Hall of Fame breakfast, Friday, November 30, 2012, at 8:00 a.m. at the PRI Show in Orlando. Inductees are selected by a special task force from nominations received from the MPMC membership.

“Once again, the task force has selected four very deserving individuals for induction into the MPMC Hall of Fame,” said MPMC Chairman Vic Wood of Hedman. More information on each of the inductees will appear in future issues of SEMA eNews.

Final Week to Register for Media Trade Conference

Are you a performance or motorsports parts manufacturer? Have you registered for a chance at one of the 100 exhibitor suites for the 2013 MPMC Media Trade Conference? Exhibitor registration closes on Friday, September 7, so don’t delay, register now!

The 2013 MPMC Media Trade Conference takes place January 22–24, 2013, at a new location. The 2013 event will be held at the Embassy Suites Orange County Airport North in Santa Ana, California.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909-978-6690 or via e-mail at jimsk@sema.org.

Media Trade Conference Moves to Orange County

The 2013 MPMC Media Trade Conference will be held at the Embassy Suites Orange County Airport North in Santa Ana, California. The move was necessitated due to major property renovation at the El Segundo location, scheduled for the same time as the 2013 Conference.

“We have certainly enjoyed many successful events at the El Segundo property,” said MPMC Chairman Vic Wood of Hedman. “But major construction, with the noise and dust and what all, could mar the great times we’ve had there forever. This Orange County property is only a few miles from John Wayne airport, offers free shuttles, lots of parking and a staff that I’m told is very enthusiastic about hosting this event. The layout of the property is going to provide a whole new look and feel, and overall, I think we’re in for another outstanding event.”

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

What Does it Mean to be a Sales Professional?

SEMA’s Manufacturers Rep Council (MRC) hosts a discussion group on Linkedin for professional reps and sales agents. Recently, MRC asked the question, “In one word, what does it mean to be a sales professional?”

The list as submitted by members of the Linkedin group includes:

  • Credibility
  • Relationships
  • Trust
  • Service
  • Commitment
  • Ethics
  • Produce
  • Knowledge
  • Relevance
  • Value

Join the conversation; join MRC at www.sema.org/li-mrc. For more details on how to get involved or to learn how professional reps and agents can help your business, contact Zane Clark at 909-978-6696.

Need Help Getting Your Product to Market?

The SEMA Show offers exhibiting companies an array of tools and resources to ensure that their experience delivers value at and beyond the Show. For manufacturers with an established or new product line, the challenge often becomes how to best take advantage of the notoriety and exposure the Show can bring by getting their products to market effectively and efficiently. Many companies utilize an in-house sales team to accomplish this, while others opt to partner with a professional manufacturers' representative.

For the latter, and for those evaluating their sales strategy, SEMA’s Manufacturers' Rep Council (MRC) supports the Manufacturers' Representative Matching program during the Show. Located in the Exhibitor Services Manual, the Manufacturers' Representatives Matching Form connects manufacturers to MRC reps looking for new product lines. The completed forms are kept secure in the Rep Center, where MRC members can review and contact participating manufacturers to schedule a meeting.

In order to take advantage of this program, forms must be received by October 12, 2012. Enroll now by completing the Manufacturers' Representatives Matching Form.

Download The Top 10 Reasons for Hiring an Independent Sales Rep today. For more information, contact Zane Clark at 909-978-6696.

  wyly
John Wyly
   

All-Star Line-up Set for the Rep Technology Roundtable

Exclusively for reps, this year’s SEMA Show will kick-off with a powerhouse session. On Sunday, October 28, 2012, attendees will learn how to take advantage of a technological economy and be more profitable. Technology, data and eCommerce have greatly impacted the way reps do business. Starting with a panel discussion moderated by Bryan Shirley, CPMR, attendees will then take part in intimate roundtable discussions led by such industry experts as:

  • SEMA’s Data Co-op CEO Jon Wyly
  • eTool Developers President and Founder Luanne Brown
  • UPSHIFT Marketing Principal Bernard Bolisig, (formerly of Amazon.com's Performance Parts Category)
  • Cie Studios Vice President of Business Development Tyler Tanaka

Attendees will have the opportunity ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data.

Date: Sunday, October 28, 2012
Time: 3:30 p.m.–6:00 p.m.
Location: Las Vegas Hotel, Ballroom D
Price: MRC member: Free; SEMA member: $15; Non-member: $25

Space is limited, so register now! Contact Zane Clark at 909-978-6696 for more details.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.


PRO Logo
 
Visit PRO's website.  

  pro
Industry colleagues network during PRO’s 2011 Novemberfest reception.
   

The SEMA Show PRO Experience

The SEMA Show is just around the corner and the Professional Restylers Organization (PRO) has several exciting events and activities scheduled for your benefit. From hands-on training to education and networking, PRO has something to benefit every individual and business. Take a look at the PRO “At-a-Glance” calendar, register and save the dates:

  • Tuesday, October 30, 2012: Novemberfest—SEMA’s version of the famed Octoberfest. PRO’s premier networking event that honors the industry.
  • Thursday, November 1, 2012: Technical Skills & Training Conference (TSTC) at the PRO Garage. Live, interactive installation demonstrations that promote business efficiency and profitability.
  • Thursday, November 1, 2012: Breakfast Meeting. Membership and interested guests discuss council business and industry opportunities over breakfast.
  • Tuesday, October 30–Friday, November 2, 2012: Visit the PRO booth located in North Hall booth #12661 and learn how PRO can help your business.
Be a part of the experience, and network like a PRO.

To learn more, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

  sbn
The SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., will be unveiled at this year’s SEMA Show. Pictured here are two Magnaflow employees installing a Magnaflow exhaust.
   

30 SEMA-Member Companies Supply Products for the 
SEMA Mustang Build Powered by Women


The all-female vehicle customization project known as the SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., is on target for the unveiling of winning design “High Gear” at this year’s SEMA Show, Tuesday, October 30, 2012. The vehicle, which was painted at L&G Enterprises and customized at Source Interlink Media’s headquarters in El Segundo, California, will be auctioned on eBay immediately following the reveal with proceeds slated for the SEMA Memorial Scholarship Foundation—an organization dedicated to fostering the next generation of automotive aftermarket leaders and innovators.

Thirty aftermarket manufacturers, retailers and suppliers provided more than 50 high-performance components for this historic all-female SEMA Mustang Build. Custom installations and vehicle modifications include an E-Force Supercharger System from Edelbrock; front and rear brakes from Wilwood; a complete coilover suspension from H&R; sway bars from Whiteline USA; an exhaust system from MagnaFlow; a stereo system from Kicker; P Zero tires from Pirelli and Forgeline GA1R wheels with a custom finish. In addition to the customization of a Ford Mustang GT by an all-female build team, many of the products donated to the build came from women-owned companies.

“It was amazing to experience the huge amount of support offered by the SEMA-member companies,” stated Susan Carpenter, SEMA Businesswomen’s Network (SBN) product coordinator. “The response was overwhelmingly positive in support of the scholarship fund and to raise awareness of women in the automotive aftermarket. Many of the companies not only provided product at no charge, but also sent female representatives to install their product onsite.”

“From the beginning, we felt that the build would have a lot of great energy,” commented Lindy Jewell of H&R Special Springs. “I knew our suspension would be a perfect addition to this amazing project. We encourage and support these unique ideas to broaden aftermarket awareness.”

The SEMA Mustang Build Powered by Women, scheduled for completion in late August, involves five primary teams and team leaders, including the Powertrain Team (JoAnn Bortles), Paint and Body Team (Theresa Contreras), Undercarriage Team (Mollie Lewis), Interior and Stereo System Team (Kristin Cline) and the Quality Assurance Team (Jennifer LaFever).

“Being a part of this project has been thrilling,” stated Coelette Chenier, marketing coordinator, MagnaFlow. “With the help of my team member, Laurie Paolone, I learned how to successfully install an exhaust system as well as several other products. Now, I feel like I can do anything, and someday I’m going to customize a vehicle of my own.”

For a complete list of the supporting SEMA-member companies as well as a list of SBN team members and their bios, visit www.sema.org/SEMAMustangBuild. Follow the build progress online at www.youtube.com/MotorTrend and www.HOTROD.com.

To learn more about the SEMA Mustang Build Powered by Women, contact Bryan Harrison, SEMA's senior manager of councils and the build's project manager, at bryanh@sema.org.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
 
Visit SPC's website.  

RSVP Now for SPC Reception at the 2012 SEMA Show

Each year, the Street Performance Council (SPC) recognizes individuals for their contributions to the street performance industry of the special-equipment market. The winners of these awards will be recognized at the 2012 SEMA Show SPC & YEN Awards Reception taking place Wednesday, October 31, 2012, from 5:00 p.m.–7:00 p.m. at the Las Vegas Hotel. RSVP today!

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
 
Visit WTC's website

  wtc
The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 2
   

WTC Offers Two SEMA Show Sessions for Wheel & Tire Professionals

On Monday, October 29, the Wheel and Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Thu, 09/13/2012 - 09:45

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

YEN Logo

Visit YEN's website

Voting Now Open for the Young Executives Network Awards

The Young Executive Network recognizes and celebrates those outstanding individuals and companies who continually seek to make a difference and improve our hobby and industry niche.

Please join the Young Executives Network (YEN) at their Industry Awards Reception taking place at the annual SEMA Show. The YEN Industry Awards Reception is the premier networking opportunity for those employed and active in the automotive aftermarket. During the event, YEN will honor those top members of the year and recognize those who have made significant contributions.

Please vote for one candidate in each category. Balloting ends, Tuesday, September 18, 5:00 p.m. (PDT).

RSVP Now for YEN Reception at the 2012 SEMA Show

Each year, the SEMA Young Executives Network (YEN) recognizes the top individuals for their contributions to the industry. The winners of these awards will be recognized at the 2012 SEMA Show YEN Industry Awards Reception taking place October 30, 2012, from 5:00 p.m.–7:30 p.m. at the Las Vegas Hotel. Check out the previous year's award winners.

RSVP today!

The Young Executive of the Year Award is presented to an individual who has had a positive impact on the industry. The YEN Vanguard Award is presented to the individual, business, organization or sanctioning body that has had a positive effect on a young executive's career within the automotive industry.

  morrow
Brandy Morrow
   

YEN Member Spotlight: Brandy Morrow on Winning Respect in a Male-Dominated Industry

Growing up, Brandy Morrow, 28, didn’t envision herself behind the wheel of a race car or working on cars in the hot summer sun. Her father Mike, who was a professional motorcycle racer and transitioned into performance sales and marketing, never forced the car hobby on Morrow. In fact, while pursuing martial arts and other mainstream pursuits, she didn’t even get her driver’s license until she was 17. Her father then taught her basic vehicle maintenance and enrolled her in a defensive driving course. A year later, looking to learn a little more about vehicle control (after wrecking her first car—a Saturn), Morrow enrolled in an all-women’s autocross school at El Toro Airbase in Orange County with her Honda Del Sol.

That experience, where Morrow was surrounded by fast women in fast cars and competition drove a more thorough understanding of vehicle control, lit the fire. From there, she attended several karting schools, and SCCA and NASA races and eventually came to be one of the fastest drivers on the Goodguys Autocross circuit. After obtaining a degree in psychology from UC Irvine, Morrow went to work at a medical office, keeping her passion for competition as a weekend hobby with her father and brother. However, she found office work a little slow, so she chose a different path. Four years later, as marketing coordinator for Spectre Performance, she now tours the country, explaining performance induction to consumers at car shows, working on marketing materials and driving Spectre’s ’70 “Carbon Camaro” Pro-Touring autocross machine.

How did you transition from psychology to the aftermarket?

I was working for a medical office and was looking to escape to something else. I was bored, and my job position wasn’t really what I wanted to do. Spectre was putting a marketing program together with a semi truck to travel around the country and educate the public about its products. They were looking for an outgoing young person to join the team and travel 11 months out of the year. I had really never been out of California, so I jumped on the opportunity. I would get paid to travel and visit new places, while attending car shows every week. What could be any better than that? I have met some fantastic people along the way and have seen more random things than most can say they’ve seen in their lifetime.

How did you start racing and how did you pitch Spectre to put you behind the wheel?

I was first given the opportunity to race for Spectre about two-and-a-half years ago. In 2009, the TV show, "Truck U," wanted to film a segment at the Goodguys Autocross course in Nashville, Tennessee. I jumped at the opportunity. What I didn’t know was that being a female behind the wheel of a car on the autocross would get so much attention. I came in dead last every single race but still received praise and attention just for going out there and participating!

I started in Spectre’s ’70 Mach 1 and ’70 El Camino. Neither car was set up for autocross; it was a constant struggle to improve. The crowd response we got just from taking our cars out to the autocross, racing them a couple times and then driving them back to the booth was amazing. When the car was back in the booth, people who were interested in both the car and the products we had on display filled the area. It was one of the best marketing moves we could have made with the truck and trailer program. Not only was it getting the consumers' attention, but we also started to receive a lot of press from the media and events we attended.

In 2011, I finally got my hands on a car set up specifically for autocross. Spectre built a ’70 Camaro to showcase our bolt-on cold air intakes. The car was built with me in mind, taking my height and size into consideration (I had to use a booster seat in the El Camino). Instead of worrying about little things, such as seeing over the steering wheel, being secure in my seat or having no power steering, I could focus on my driving. With each event I got a little better, but it wasn’t without the help of others. Brian Finch is my autocross driving instructor. Somehow, he just knew how to get through to me to help me with my driving; prepping me mentally before each run, guiding me through each turn and giving me pep talks at the end to either knock me from my pedestal or reassure me that I would get it next time.

The one thing that dad always reminded me was that winning was one thing, but marketing the car and the company were my top priority. Though it was pretty cool to win a couple of events, it was even more important to get people in the car with me, offer strangers a ride and get younger people interested in what I was doing. So, in 2011, I set out on a mission. I tried not to ride alone. I tried to find someone in their late teens, early 20s to come for a ride. I tried to educate youth on what I did with my job, on the road and with my racing. This was more of a personal mission at first, but it turned into a great marketing opportunity for Spectre. Not only did people enjoy going for rides in the Camaro, but I also made sure to make an extra effort to leave an impression on those people and, far more importantly, make sure they were having fun.

What do you like about being on the road?

My passion was always the competition. My problem was I would get intimidated when other people got into the car to go for a ride with me. I would tense up, get sick to my stomach and feel that I needed to take them on the ride of their lives, which usually ended in complete failure with me running over half the cones with a couple stuck under the car by the time I crossed the finish line. This was how I earned my nickname, “Cone Queen.” In 2011, it was a different ballgame. I had a car that was actually set up for me, I was comfortable and secure behind the wheel and my confidence grew with each race.

With a few wins under my belt, I was determined to get over my fear of having passengers in the car, while also encouraging more people to get interested and involved. This has been my new passion ever since—educating the public on autocross, taking people for rides, making them smile and building friendships. It’s not too often that people have the opportunity to travel the county and talk to as many people as I do. The ability to meet all different types of people, build relationships and get people involved in the automotive industry, whether it’s marketing, engineering, racing, etc., is what I love about being on the road. Making a difference (even if it’s a small one) in people’s everyday lives is what I enjoy most.

There aren’t very many women in motorsports. Is being female an advantage or disadvantage?

I struggled with the concept that I was a woman racing in a man’s sport. When I first started racing, there were more bad than good comments each time I went out and drove. I heard people say they shouldn’t let females go out there and drive, that I was in last because I was a female, etc. These did not get to me as much as the sexist comments did. I had guys who would approach me with the intent to hit on me—they didn’t take me seriously as a competitor. At the time, Stacy Tucker from DSE and I were the only women consistently competing in the Goodguys autocross in the Midwest and on the East Coast. It was definitely tough. In 2010, more and more females started coming out with their cars. The West Coast always had female drivers, such as Mary Pozzi. As more females started to come out, people weren’t as shocked to see a woman behind the wheel. It was also nice because all the women started to form a close bond and help each other out—and we started to win.

On the flip side, our industry still has a gender bias. I can’t express how frustrating it is when someone walks up to our trailer to ask a question and will refuse to talk to me, wanting to wait for one of the guys to become available so they can ask them. I had a particular case during one show where a guy refused to talk to me because he didn’t think I knew what I was talking about since I was female. When he finally spoke with our truck driver, our truck driver referred him right back to me. I ended up building a custom intake for his car right at our booth, and he came back the next day saying how happy he was.

It’s extremely hard not to get upset at the time, but I have learned to make these my little missions. I know that I will not be the woman to break down all the stereotypes about females in the automotive industry, but if I can work on one person at a time, that makes a difference.

What would you tell girls who see you race at events around the country?

Have confidence! Females, males, young, old… I can’t tell you how many people I have had come up to me and say, “I wish I could do that, but I don’t think I would be any good.” I am a strong believer that any type of racing will make you a better driver. Autocross helps teach car control and forces you to get to know your car better. I like to talk to my passengers now and point out things the car is doing while we are on the course. This way they are also learning.

My confidence speech goes way further than just the automotive and racing realm, though. I usually reassure any girl who comes up and asks me questions to just be herself. Don’t try to fit in with the guys, don’t try to talk like them or be over confident to make an impression. I have learned that people respect you for just being yourself.

Everyone always comments, though, on how I always have a smile on my face; I am always laughing and how it looks like I am always having a good time. There are times when I am frustrated at my driving for the day or the track may not be ideal, and there are times that I have let my frustration show. So the most important lesson I have learned while on the road is positivity. No matter what happens, what place I am in or anything for that matter, as long as I keep a smile on my face and stay positive, it really makes a good impression on others. Fake it till you make it!

Final thoughts?

I am not a dress up, wine-and-dine kind of gal, but I have a lot of respect for those types of businesswomen. I prefer to get my hands dirty, work on the Camaro, go out and beat up on the boys. With that, I have control over how I am perceived and how I can encourage other younger females to get involved and have the confidence to succeed in anything they do.

YEN Member Wins iPad for Autistic Son for Membership Initiative Participation

It’s almost noon on a Thursday and I’m driving through rural Oklahoma when my cell phone rings. I look at the screen, which displays the name Bryan Harrison, SEMA's senior manager of councils. Not totally out of the ordinary since I serve on the YEN Select Committee, but I knew we didn’t have a call scheduled for the day. When I answered, he proceeded to congratulate me on winning an iPad for my participation in our YEN membership initiative in which we collectively increased our membership to more than 1,000. We chatted briefly about work and the current state of the industry as a whole and he signed off by saying something along the lines of, “hopefully this brightened your day.” Bryan likely had no idea just how much those words would ring true.

If you’ve met me, you know I’m an outgoing cut-up who doesn’t take things too seriously, but what you may not know about me is that I have a 10-year-old son named Jake who has Asperger’s Syndrome—a high-functioning form of autism. In meeting Jake, he comes off as your average 10-year-old who shares my passion for all things automotive and loves Star Wars and superheroes. But to live with him is to know the constant struggles Jake faces to navigate through daily tasks and situations that most would deem routine.

It should come as no surprise that Jake’s greatest challenges occur in the classroom, and that is why he spends upwards of 10 hours per week working with an occupational therapist on everything from handwriting to how to interact with peers in social situations. This past year, our school district received a grant to purchase a few iPads for the occupational therapy department after recent studies had shown that autistic children responded very well to the touch-screen interaction. My wife and I had been tossing around the idea of purchasing one for Jake at the time that I received the phone call from Bryan. Little did he know, he was not just brightening my day, but brightening Jake's life.

Research has shown that individuals with Asperger’s can go on to lead very normal, fulfilling lives. If you Google “Famous people with Asperger’s,” it will provide you with a surprising list of people, such as Bill Gates and filmmaker Tim Burton, along with suspected historical cases, such as Abe Lincoln, Andy Warhol and Albert Einstein. Even more surprising is the number of children currently born with some form of autism. One in 88 has become the medically recognized statistic of the current rate of children born with autism. With numbers like that, chances are you or somebody you know has some sort of link to autism and, if so, I’d like to hear from you. My e-mail is listed below this article. My 1 in 88, Jake and I would like to say thank you to Bryan Harrison and SEMA for the iPad as it means much more to him than you could ever imagine.

Matt Reasoner
Regional sales manager, BedRug Inc.
YEN Select Committee Member
mreasoner@bedrug.com

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Visit ARMO's website.

Why ARMO?

Is your business involved in the restoration segment and not yet an ARMO member? In addition to direct access with its 275 restoration company members, the Automotive Restoration Market Organization (ARMO) provides a number of other benefits, including education and outreach for small businesses in the restoration market, product exposure through an annual New Products Showcase and collective support of the restoration hobby.

Top Reasons to Join ARMO:

  • Networking Opportunities: The primary strength of ARMO is its member companies. The organization provides multiple venues for ARMO members to interact and share ideas through its long-range planning meetings, new-products mixer at Spring Carlisle and the ARMO awards reception at the 2012 SEMA Show, as well as discussion groups on MySEMA and social media websites.
  • Education: The annual ARMO education seminars at the Hotrod & Restoration Trade Show bring industry leaders and experts together to share their real-world experience with small-business owners, providing tips and insights to help them grow their businesses. The ARMO Restoration Trademark Licensing Guide provides ARMO members with the basic forms needed to begin the process of getting products licensed by an original-equipment manufacturer. The licensing guide is available through the SEMA Education Institute.
  • Supporting Hobby Growth: ARMO recognizes the importance of the individual hobbyist to the industry and supports Collector Car Appreciation Day activities across the country. Every April, the ARMO New Products Showcase puts member company products directly in front of 100,000+ restoration enthusiasts each year at Spring Carlisle. In addition, ARMO’s “Take a Kid to a Car Show” (TKCS) program strives to get children involved in automotive hobbies at an early age. The interactive TKCS website provides information on how to get involved for kids and adults alike.

Contact ARMO’s staff liaison Jim Skelly at jimsk@sema.org for more information.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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Visit HRIA's website

bubba
Bubba's Inspiration for the Pinewood build.
   
bubba
The build.
   
bubba
The finished Pinewood car
 
Bubba's Builds Miniature Hot Rods for Charity

Some of the nation’s best custom-car and hot-rod builders recently took part in the third-annual Hot Rod Industry Alliance (HRIA) Pinewood Builders Challenge. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of Pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California, with the car built by Derek White of Street Vizions winning the race. All of these cars will be on display at the annual SEMA Show and then placed on eBay for auction from October 30–November 8. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

Bubba’s East Coast Rods & Customs was one hot-rod builder that participated in the Pinewood Builders Challenge. Meet Bubba:

Describe the inspirations behind the design of your Pinewood car.

The design of our Pinewood entry is based solely on the ’32 Ford Bubba built for the first episode of our upcoming network TV show. Here, you see a few photos of Bubba and the car when we delivered her to the Andreatos Brothers July 2, 2012, which was unveiled to the public at the big car show July 4, then shot for the magazines July 11.

Describe some of the materials and resources you used to build your car.

From a resources perspective, we relied completely on the TV car. As such, we went to great lengths to ensure she was as accurate from a visual and scale perspective as she could possibly be. In fact, we went so far as to use the actual materials for the interior of the Pinewood car that we used in the TV car. We purchased several different 1/25 scale model kits whose motors, when assembled as one, best represented the actual car. The hand-crafted headers that replicate those of the original car are painted using the exact same high-temp exhaust paint. The headers also serve a two-fold purpose for us; they not only represent the TV car, but they are also used to add weight to our Pinewood car. Additionally, the PPG Oh So Orange and Key Lime colors you will see featured on the Pinewood car are the exact same colors used on the real car.

Why is it important for you to participate in the Pinewood Builders Challenge?

At Bubba's East Coast Rods & Customs, we count the blessings before us every day and we are thankful for all that we have. Charity work is of extreme importance to us, and we are extremely engaged in charitable work for children, women's abuse and animals. Whenever we have the great fortune of being asked to throw our weight behind one of these charities, we will do what we can at every level to participate. We take the opportunity to do so very seriously and, as such, put forth every effort we can just as we do in every car we build to ensure that we make the maximum impact for the charity.

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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Visit TORA's website.  

RealTruck.com Joins TORA

RealTruck.com has announced that it has joined the Truck and Off-Road Alliance (TORA) and will have its Storm Truck on display in the TORA booth at the SEMA Show in Las Vegas. As part of its membership, as do all the companies that sponsor a vehicle in the TORA booth, RealTruck.com will make a $1,500 donation to the SEMA Cares Committee, which works to benefit the Childhelp and Victory Junction children's charities.

  TORA
TORA Chairman George Lathouris of Keystone Automotive is flanked by Nathan Cole and Brian Shelley of RV 4 Wheel & Performance Automotive. Cole and Shelley worked in front of a live audience to transform a ’12 Jeep Rubicon from “stock to show” during the recent TORA Jeep Build at the Carlisle Truck Nationals August 3-4.
   

From Stock to Show Jeep

Thousands of light-truck enthusiasts watched as a ’12 Jeep Rubicon was transformed from “stock to show” right in front of their eyes during the recent TORA Jeep Build. The event was conducted during the Carlisle Truck Nationals as part of the third annual TORA New Products Showcase. TORA-member Bob Smeigh, owner of RV 4 Wheel & Performance Automotive in Mechanicsburg, Pennsylvania, not only donated the project vehicle, but also valuable shop time to have two of his professional installers perform the live transformation. All of the products used in the build were donated from TORA manufacturers.

“We cannot thank the manufacturers who participated in this project enough,” said George Lathouris of Keystone Automotive Operations. “And what can I say about Bob Smeigh and his guys? Not only did they help show the quality and value of TORA-member company products, but also demonstrated complete professionalism and attention to detail during every step. They really set the bar high for any future projects like this. We also have to thank Ed Scholly, Jim Vinarski and the entire Carlisle events team for being true event partners.”

jeep
All of the parts and accessories shown here and more were donated by TORA companies for the live Jeep build out.
 
   
jeep
The finished product.
 
   

Thanks to TORA Manufacturers

TORA thanks the following manufacturers for donating product that made this TORA Jeep Build a success:

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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Visit MPMC's website.  
thomson
Chris Thomson
cozzie
Jim Cozzie
funfar
Ron Funfar
dorton
Keith Dorton

MPMC Hall of Fame 2012

MPMC has announced four inductees to the MPMC Hall of Fame, class of 2012. Congratulations to: Jim Cozzie, Keith Dorton, Run Funfar and Chris Thomson.

The four will be formally recognized at the annual MPMC Hall of Fame breakfast, Friday, November 30, 2012, at 8:00 a.m. at the PRI Show in Orlando. Inductees are selected by a special task force from nominations received from the MPMC membership.

“Once again, the task force has selected four very deserving individuals for induction into the MPMC Hall of Fame,” said MPMC Chairman Vic Wood of Hedman. More information on each of the inductees will appear in future issues of SEMA eNews.

Final Week to Register for Media Trade Conference

Are you a performance or motorsports parts manufacturer? Have you registered for a chance at one of the 100 exhibitor suites for the 2013 MPMC Media Trade Conference? Exhibitor registration closes on Friday, September 7, so don’t delay, register now!

The 2013 MPMC Media Trade Conference takes place January 22–24, 2013, at a new location. The 2013 event will be held at the Embassy Suites Orange County Airport North in Santa Ana, California.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909-978-6690 or via e-mail at jimsk@sema.org.

Media Trade Conference Moves to Orange County

The 2013 MPMC Media Trade Conference will be held at the Embassy Suites Orange County Airport North in Santa Ana, California. The move was necessitated due to major property renovation at the El Segundo location, scheduled for the same time as the 2013 Conference.

“We have certainly enjoyed many successful events at the El Segundo property,” said MPMC Chairman Vic Wood of Hedman. “But major construction, with the noise and dust and what all, could mar the great times we’ve had there forever. This Orange County property is only a few miles from John Wayne airport, offers free shuttles, lots of parking and a staff that I’m told is very enthusiastic about hosting this event. The layout of the property is going to provide a whole new look and feel, and overall, I think we’re in for another outstanding event.”

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

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Visit MRC's website.  

What Does it Mean to be a Sales Professional?

SEMA’s Manufacturers Rep Council (MRC) hosts a discussion group on Linkedin for professional reps and sales agents. Recently, MRC asked the question, “In one word, what does it mean to be a sales professional?”

The list as submitted by members of the Linkedin group includes:

  • Credibility
  • Relationships
  • Trust
  • Service
  • Commitment
  • Ethics
  • Produce
  • Knowledge
  • Relevance
  • Value

Join the conversation; join MRC at www.sema.org/li-mrc. For more details on how to get involved or to learn how professional reps and agents can help your business, contact Zane Clark at 909-978-6696.

Need Help Getting Your Product to Market?

The SEMA Show offers exhibiting companies an array of tools and resources to ensure that their experience delivers value at and beyond the Show. For manufacturers with an established or new product line, the challenge often becomes how to best take advantage of the notoriety and exposure the Show can bring by getting their products to market effectively and efficiently. Many companies utilize an in-house sales team to accomplish this, while others opt to partner with a professional manufacturers' representative.

For the latter, and for those evaluating their sales strategy, SEMA’s Manufacturers' Rep Council (MRC) supports the Manufacturers' Representative Matching program during the Show. Located in the Exhibitor Services Manual, the Manufacturers' Representatives Matching Form connects manufacturers to MRC reps looking for new product lines. The completed forms are kept secure in the Rep Center, where MRC members can review and contact participating manufacturers to schedule a meeting.

In order to take advantage of this program, forms must be received by October 12, 2012. Enroll now by completing the Manufacturers' Representatives Matching Form.

Download The Top 10 Reasons for Hiring an Independent Sales Rep today. For more information, contact Zane Clark at 909-978-6696.

  wyly
John Wyly
   

All-Star Line-up Set for the Rep Technology Roundtable

Exclusively for reps, this year’s SEMA Show will kick-off with a powerhouse session. On Sunday, October 28, 2012, attendees will learn how to take advantage of a technological economy and be more profitable. Technology, data and eCommerce have greatly impacted the way reps do business. Starting with a panel discussion moderated by Bryan Shirley, CPMR, attendees will then take part in intimate roundtable discussions led by such industry experts as:

  • SEMA’s Data Co-op CEO Jon Wyly
  • eTool Developers President and Founder Luanne Brown
  • UPSHIFT Marketing Principal Bernard Bolisig, (formerly of Amazon.com's Performance Parts Category)
  • Cie Studios Vice President of Business Development Tyler Tanaka

Attendees will have the opportunity ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data.

Date: Sunday, October 28, 2012
Time: 3:30 p.m.–6:00 p.m.
Location: Las Vegas Hotel, Ballroom D
Price: MRC member: Free; SEMA member: $15; Non-member: $25

Space is limited, so register now! Contact Zane Clark at 909-978-6696 for more details.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.


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Visit PRO's website.  

  pro
Industry colleagues network during PRO’s 2011 Novemberfest reception.
   

The SEMA Show PRO Experience

The SEMA Show is just around the corner and the Professional Restylers Organization (PRO) has several exciting events and activities scheduled for your benefit. From hands-on training to education and networking, PRO has something to benefit every individual and business. Take a look at the PRO “At-a-Glance” calendar, register and save the dates:

  • Tuesday, October 30, 2012: Novemberfest—SEMA’s version of the famed Octoberfest. PRO’s premier networking event that honors the industry.
  • Thursday, November 1, 2012: Technical Skills & Training Conference (TSTC) at the PRO Garage. Live, interactive installation demonstrations that promote business efficiency and profitability.
  • Thursday, November 1, 2012: Breakfast Meeting. Membership and interested guests discuss council business and industry opportunities over breakfast.
  • Tuesday, October 30–Friday, November 2, 2012: Visit the PRO booth located in North Hall booth #12661 and learn how PRO can help your business.
Be a part of the experience, and network like a PRO.

To learn more, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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Visit SBN's website.
 

  sbn
The SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., will be unveiled at this year’s SEMA Show. Pictured here are two Magnaflow employees installing a Magnaflow exhaust.
   

30 SEMA-Member Companies Supply Products for the 
SEMA Mustang Build Powered by Women


The all-female vehicle customization project known as the SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., is on target for the unveiling of winning design “High Gear” at this year’s SEMA Show, Tuesday, October 30, 2012. The vehicle, which was painted at L&G Enterprises and customized at Source Interlink Media’s headquarters in El Segundo, California, will be auctioned on eBay immediately following the reveal with proceeds slated for the SEMA Memorial Scholarship Foundation—an organization dedicated to fostering the next generation of automotive aftermarket leaders and innovators.

Thirty aftermarket manufacturers, retailers and suppliers provided more than 50 high-performance components for this historic all-female SEMA Mustang Build. Custom installations and vehicle modifications include an E-Force Supercharger System from Edelbrock; front and rear brakes from Wilwood; a complete coilover suspension from H&R; sway bars from Whiteline USA; an exhaust system from MagnaFlow; a stereo system from Kicker; P Zero tires from Pirelli and Forgeline GA1R wheels with a custom finish. In addition to the customization of a Ford Mustang GT by an all-female build team, many of the products donated to the build came from women-owned companies.

“It was amazing to experience the huge amount of support offered by the SEMA-member companies,” stated Susan Carpenter, SEMA Businesswomen’s Network (SBN) product coordinator. “The response was overwhelmingly positive in support of the scholarship fund and to raise awareness of women in the automotive aftermarket. Many of the companies not only provided product at no charge, but also sent female representatives to install their product onsite.”

“From the beginning, we felt that the build would have a lot of great energy,” commented Lindy Jewell of H&R Special Springs. “I knew our suspension would be a perfect addition to this amazing project. We encourage and support these unique ideas to broaden aftermarket awareness.”

The SEMA Mustang Build Powered by Women, scheduled for completion in late August, involves five primary teams and team leaders, including the Powertrain Team (JoAnn Bortles), Paint and Body Team (Theresa Contreras), Undercarriage Team (Mollie Lewis), Interior and Stereo System Team (Kristin Cline) and the Quality Assurance Team (Jennifer LaFever).

“Being a part of this project has been thrilling,” stated Coelette Chenier, marketing coordinator, MagnaFlow. “With the help of my team member, Laurie Paolone, I learned how to successfully install an exhaust system as well as several other products. Now, I feel like I can do anything, and someday I’m going to customize a vehicle of my own.”

For a complete list of the supporting SEMA-member companies as well as a list of SBN team members and their bios, visit www.sema.org/SEMAMustangBuild. Follow the build progress online at www.youtube.com/MotorTrend and www.HOTROD.com.

To learn more about the SEMA Mustang Build Powered by Women, contact Bryan Harrison, SEMA's senior manager of councils and the build's project manager, at bryanh@sema.org.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
 
Visit SPC's website.  

RSVP Now for SPC Reception at the 2012 SEMA Show

Each year, the Street Performance Council (SPC) recognizes individuals for their contributions to the street performance industry of the special-equipment market. The winners of these awards will be recognized at the 2012 SEMA Show SPC & YEN Awards Reception taking place Wednesday, October 31, 2012, from 5:00 p.m.–7:00 p.m. at the Las Vegas Hotel. RSVP today!

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
 
Visit WTC's website

  wtc
The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 2
   

WTC Offers Two SEMA Show Sessions for Wheel & Tire Professionals

On Monday, October 29, the Wheel and Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Thu, 09/13/2012 - 09:45

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

YEN Logo

Visit YEN's website

Voting Now Open for the Young Executives Network Awards

The Young Executive Network recognizes and celebrates those outstanding individuals and companies who continually seek to make a difference and improve our hobby and industry niche.

Please join the Young Executives Network (YEN) at their Industry Awards Reception taking place at the annual SEMA Show. The YEN Industry Awards Reception is the premier networking opportunity for those employed and active in the automotive aftermarket. During the event, YEN will honor those top members of the year and recognize those who have made significant contributions.

Please vote for one candidate in each category. Balloting ends, Tuesday, September 18, 5:00 p.m. (PDT).

RSVP Now for YEN Reception at the 2012 SEMA Show

Each year, the SEMA Young Executives Network (YEN) recognizes the top individuals for their contributions to the industry. The winners of these awards will be recognized at the 2012 SEMA Show YEN Industry Awards Reception taking place October 30, 2012, from 5:00 p.m.–7:30 p.m. at the Las Vegas Hotel. Check out the previous year's award winners.

RSVP today!

The Young Executive of the Year Award is presented to an individual who has had a positive impact on the industry. The YEN Vanguard Award is presented to the individual, business, organization or sanctioning body that has had a positive effect on a young executive's career within the automotive industry.

  morrow
Brandy Morrow
   

YEN Member Spotlight: Brandy Morrow on Winning Respect in a Male-Dominated Industry

Growing up, Brandy Morrow, 28, didn’t envision herself behind the wheel of a race car or working on cars in the hot summer sun. Her father Mike, who was a professional motorcycle racer and transitioned into performance sales and marketing, never forced the car hobby on Morrow. In fact, while pursuing martial arts and other mainstream pursuits, she didn’t even get her driver’s license until she was 17. Her father then taught her basic vehicle maintenance and enrolled her in a defensive driving course. A year later, looking to learn a little more about vehicle control (after wrecking her first car—a Saturn), Morrow enrolled in an all-women’s autocross school at El Toro Airbase in Orange County with her Honda Del Sol.

That experience, where Morrow was surrounded by fast women in fast cars and competition drove a more thorough understanding of vehicle control, lit the fire. From there, she attended several karting schools, and SCCA and NASA races and eventually came to be one of the fastest drivers on the Goodguys Autocross circuit. After obtaining a degree in psychology from UC Irvine, Morrow went to work at a medical office, keeping her passion for competition as a weekend hobby with her father and brother. However, she found office work a little slow, so she chose a different path. Four years later, as marketing coordinator for Spectre Performance, she now tours the country, explaining performance induction to consumers at car shows, working on marketing materials and driving Spectre’s ’70 “Carbon Camaro” Pro-Touring autocross machine.

How did you transition from psychology to the aftermarket?

I was working for a medical office and was looking to escape to something else. I was bored, and my job position wasn’t really what I wanted to do. Spectre was putting a marketing program together with a semi truck to travel around the country and educate the public about its products. They were looking for an outgoing young person to join the team and travel 11 months out of the year. I had really never been out of California, so I jumped on the opportunity. I would get paid to travel and visit new places, while attending car shows every week. What could be any better than that? I have met some fantastic people along the way and have seen more random things than most can say they’ve seen in their lifetime.

How did you start racing and how did you pitch Spectre to put you behind the wheel?

I was first given the opportunity to race for Spectre about two-and-a-half years ago. In 2009, the TV show, "Truck U," wanted to film a segment at the Goodguys Autocross course in Nashville, Tennessee. I jumped at the opportunity. What I didn’t know was that being a female behind the wheel of a car on the autocross would get so much attention. I came in dead last every single race but still received praise and attention just for going out there and participating!

I started in Spectre’s ’70 Mach 1 and ’70 El Camino. Neither car was set up for autocross; it was a constant struggle to improve. The crowd response we got just from taking our cars out to the autocross, racing them a couple times and then driving them back to the booth was amazing. When the car was back in the booth, people who were interested in both the car and the products we had on display filled the area. It was one of the best marketing moves we could have made with the truck and trailer program. Not only was it getting the consumers' attention, but we also started to receive a lot of press from the media and events we attended.

In 2011, I finally got my hands on a car set up specifically for autocross. Spectre built a ’70 Camaro to showcase our bolt-on cold air intakes. The car was built with me in mind, taking my height and size into consideration (I had to use a booster seat in the El Camino). Instead of worrying about little things, such as seeing over the steering wheel, being secure in my seat or having no power steering, I could focus on my driving. With each event I got a little better, but it wasn’t without the help of others. Brian Finch is my autocross driving instructor. Somehow, he just knew how to get through to me to help me with my driving; prepping me mentally before each run, guiding me through each turn and giving me pep talks at the end to either knock me from my pedestal or reassure me that I would get it next time.

The one thing that dad always reminded me was that winning was one thing, but marketing the car and the company were my top priority. Though it was pretty cool to win a couple of events, it was even more important to get people in the car with me, offer strangers a ride and get younger people interested in what I was doing. So, in 2011, I set out on a mission. I tried not to ride alone. I tried to find someone in their late teens, early 20s to come for a ride. I tried to educate youth on what I did with my job, on the road and with my racing. This was more of a personal mission at first, but it turned into a great marketing opportunity for Spectre. Not only did people enjoy going for rides in the Camaro, but I also made sure to make an extra effort to leave an impression on those people and, far more importantly, make sure they were having fun.

What do you like about being on the road?

My passion was always the competition. My problem was I would get intimidated when other people got into the car to go for a ride with me. I would tense up, get sick to my stomach and feel that I needed to take them on the ride of their lives, which usually ended in complete failure with me running over half the cones with a couple stuck under the car by the time I crossed the finish line. This was how I earned my nickname, “Cone Queen.” In 2011, it was a different ballgame. I had a car that was actually set up for me, I was comfortable and secure behind the wheel and my confidence grew with each race.

With a few wins under my belt, I was determined to get over my fear of having passengers in the car, while also encouraging more people to get interested and involved. This has been my new passion ever since—educating the public on autocross, taking people for rides, making them smile and building friendships. It’s not too often that people have the opportunity to travel the county and talk to as many people as I do. The ability to meet all different types of people, build relationships and get people involved in the automotive industry, whether it’s marketing, engineering, racing, etc., is what I love about being on the road. Making a difference (even if it’s a small one) in people’s everyday lives is what I enjoy most.

There aren’t very many women in motorsports. Is being female an advantage or disadvantage?

I struggled with the concept that I was a woman racing in a man’s sport. When I first started racing, there were more bad than good comments each time I went out and drove. I heard people say they shouldn’t let females go out there and drive, that I was in last because I was a female, etc. These did not get to me as much as the sexist comments did. I had guys who would approach me with the intent to hit on me—they didn’t take me seriously as a competitor. At the time, Stacy Tucker from DSE and I were the only women consistently competing in the Goodguys autocross in the Midwest and on the East Coast. It was definitely tough. In 2010, more and more females started coming out with their cars. The West Coast always had female drivers, such as Mary Pozzi. As more females started to come out, people weren’t as shocked to see a woman behind the wheel. It was also nice because all the women started to form a close bond and help each other out—and we started to win.

On the flip side, our industry still has a gender bias. I can’t express how frustrating it is when someone walks up to our trailer to ask a question and will refuse to talk to me, wanting to wait for one of the guys to become available so they can ask them. I had a particular case during one show where a guy refused to talk to me because he didn’t think I knew what I was talking about since I was female. When he finally spoke with our truck driver, our truck driver referred him right back to me. I ended up building a custom intake for his car right at our booth, and he came back the next day saying how happy he was.

It’s extremely hard not to get upset at the time, but I have learned to make these my little missions. I know that I will not be the woman to break down all the stereotypes about females in the automotive industry, but if I can work on one person at a time, that makes a difference.

What would you tell girls who see you race at events around the country?

Have confidence! Females, males, young, old… I can’t tell you how many people I have had come up to me and say, “I wish I could do that, but I don’t think I would be any good.” I am a strong believer that any type of racing will make you a better driver. Autocross helps teach car control and forces you to get to know your car better. I like to talk to my passengers now and point out things the car is doing while we are on the course. This way they are also learning.

My confidence speech goes way further than just the automotive and racing realm, though. I usually reassure any girl who comes up and asks me questions to just be herself. Don’t try to fit in with the guys, don’t try to talk like them or be over confident to make an impression. I have learned that people respect you for just being yourself.

Everyone always comments, though, on how I always have a smile on my face; I am always laughing and how it looks like I am always having a good time. There are times when I am frustrated at my driving for the day or the track may not be ideal, and there are times that I have let my frustration show. So the most important lesson I have learned while on the road is positivity. No matter what happens, what place I am in or anything for that matter, as long as I keep a smile on my face and stay positive, it really makes a good impression on others. Fake it till you make it!

Final thoughts?

I am not a dress up, wine-and-dine kind of gal, but I have a lot of respect for those types of businesswomen. I prefer to get my hands dirty, work on the Camaro, go out and beat up on the boys. With that, I have control over how I am perceived and how I can encourage other younger females to get involved and have the confidence to succeed in anything they do.

YEN Member Wins iPad for Autistic Son for Membership Initiative Participation

It’s almost noon on a Thursday and I’m driving through rural Oklahoma when my cell phone rings. I look at the screen, which displays the name Bryan Harrison, SEMA's senior manager of councils. Not totally out of the ordinary since I serve on the YEN Select Committee, but I knew we didn’t have a call scheduled for the day. When I answered, he proceeded to congratulate me on winning an iPad for my participation in our YEN membership initiative in which we collectively increased our membership to more than 1,000. We chatted briefly about work and the current state of the industry as a whole and he signed off by saying something along the lines of, “hopefully this brightened your day.” Bryan likely had no idea just how much those words would ring true.

If you’ve met me, you know I’m an outgoing cut-up who doesn’t take things too seriously, but what you may not know about me is that I have a 10-year-old son named Jake who has Asperger’s Syndrome—a high-functioning form of autism. In meeting Jake, he comes off as your average 10-year-old who shares my passion for all things automotive and loves Star Wars and superheroes. But to live with him is to know the constant struggles Jake faces to navigate through daily tasks and situations that most would deem routine.

It should come as no surprise that Jake’s greatest challenges occur in the classroom, and that is why he spends upwards of 10 hours per week working with an occupational therapist on everything from handwriting to how to interact with peers in social situations. This past year, our school district received a grant to purchase a few iPads for the occupational therapy department after recent studies had shown that autistic children responded very well to the touch-screen interaction. My wife and I had been tossing around the idea of purchasing one for Jake at the time that I received the phone call from Bryan. Little did he know, he was not just brightening my day, but brightening Jake's life.

Research has shown that individuals with Asperger’s can go on to lead very normal, fulfilling lives. If you Google “Famous people with Asperger’s,” it will provide you with a surprising list of people, such as Bill Gates and filmmaker Tim Burton, along with suspected historical cases, such as Abe Lincoln, Andy Warhol and Albert Einstein. Even more surprising is the number of children currently born with some form of autism. One in 88 has become the medically recognized statistic of the current rate of children born with autism. With numbers like that, chances are you or somebody you know has some sort of link to autism and, if so, I’d like to hear from you. My e-mail is listed below this article. My 1 in 88, Jake and I would like to say thank you to Bryan Harrison and SEMA for the iPad as it means much more to him than you could ever imagine.

Matt Reasoner
Regional sales manager, BedRug Inc.
YEN Select Committee Member
mreasoner@bedrug.com

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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ARMO Logo

Visit ARMO's website.

Why ARMO?

Is your business involved in the restoration segment and not yet an ARMO member? In addition to direct access with its 275 restoration company members, the Automotive Restoration Market Organization (ARMO) provides a number of other benefits, including education and outreach for small businesses in the restoration market, product exposure through an annual New Products Showcase and collective support of the restoration hobby.

Top Reasons to Join ARMO:

  • Networking Opportunities: The primary strength of ARMO is its member companies. The organization provides multiple venues for ARMO members to interact and share ideas through its long-range planning meetings, new-products mixer at Spring Carlisle and the ARMO awards reception at the 2012 SEMA Show, as well as discussion groups on MySEMA and social media websites.
  • Education: The annual ARMO education seminars at the Hotrod & Restoration Trade Show bring industry leaders and experts together to share their real-world experience with small-business owners, providing tips and insights to help them grow their businesses. The ARMO Restoration Trademark Licensing Guide provides ARMO members with the basic forms needed to begin the process of getting products licensed by an original-equipment manufacturer. The licensing guide is available through the SEMA Education Institute.
  • Supporting Hobby Growth: ARMO recognizes the importance of the individual hobbyist to the industry and supports Collector Car Appreciation Day activities across the country. Every April, the ARMO New Products Showcase puts member company products directly in front of 100,000+ restoration enthusiasts each year at Spring Carlisle. In addition, ARMO’s “Take a Kid to a Car Show” (TKCS) program strives to get children involved in automotive hobbies at an early age. The interactive TKCS website provides information on how to get involved for kids and adults alike.

Contact ARMO’s staff liaison Jim Skelly at jimsk@sema.org for more information.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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HRIA Logo
 
Visit HRIA's website

bubba
Bubba's Inspiration for the Pinewood build.
   
bubba
The build.
   
bubba
The finished Pinewood car
 
Bubba's Builds Miniature Hot Rods for Charity

Some of the nation’s best custom-car and hot-rod builders recently took part in the third-annual Hot Rod Industry Alliance (HRIA) Pinewood Builders Challenge. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of Pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California, with the car built by Derek White of Street Vizions winning the race. All of these cars will be on display at the annual SEMA Show and then placed on eBay for auction from October 30–November 8. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

Bubba’s East Coast Rods & Customs was one hot-rod builder that participated in the Pinewood Builders Challenge. Meet Bubba:

Describe the inspirations behind the design of your Pinewood car.

The design of our Pinewood entry is based solely on the ’32 Ford Bubba built for the first episode of our upcoming network TV show. Here, you see a few photos of Bubba and the car when we delivered her to the Andreatos Brothers July 2, 2012, which was unveiled to the public at the big car show July 4, then shot for the magazines July 11.

Describe some of the materials and resources you used to build your car.

From a resources perspective, we relied completely on the TV car. As such, we went to great lengths to ensure she was as accurate from a visual and scale perspective as she could possibly be. In fact, we went so far as to use the actual materials for the interior of the Pinewood car that we used in the TV car. We purchased several different 1/25 scale model kits whose motors, when assembled as one, best represented the actual car. The hand-crafted headers that replicate those of the original car are painted using the exact same high-temp exhaust paint. The headers also serve a two-fold purpose for us; they not only represent the TV car, but they are also used to add weight to our Pinewood car. Additionally, the PPG Oh So Orange and Key Lime colors you will see featured on the Pinewood car are the exact same colors used on the real car.

Why is it important for you to participate in the Pinewood Builders Challenge?

At Bubba's East Coast Rods & Customs, we count the blessings before us every day and we are thankful for all that we have. Charity work is of extreme importance to us, and we are extremely engaged in charitable work for children, women's abuse and animals. Whenever we have the great fortune of being asked to throw our weight behind one of these charities, we will do what we can at every level to participate. We take the opportunity to do so very seriously and, as such, put forth every effort we can just as we do in every car we build to ensure that we make the maximum impact for the charity.

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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TORA Logo
 
Visit TORA's website.  

RealTruck.com Joins TORA

RealTruck.com has announced that it has joined the Truck and Off-Road Alliance (TORA) and will have its Storm Truck on display in the TORA booth at the SEMA Show in Las Vegas. As part of its membership, as do all the companies that sponsor a vehicle in the TORA booth, RealTruck.com will make a $1,500 donation to the SEMA Cares Committee, which works to benefit the Childhelp and Victory Junction children's charities.

  TORA
TORA Chairman George Lathouris of Keystone Automotive is flanked by Nathan Cole and Brian Shelley of RV 4 Wheel & Performance Automotive. Cole and Shelley worked in front of a live audience to transform a ’12 Jeep Rubicon from “stock to show” during the recent TORA Jeep Build at the Carlisle Truck Nationals August 3-4.
   

From Stock to Show Jeep

Thousands of light-truck enthusiasts watched as a ’12 Jeep Rubicon was transformed from “stock to show” right in front of their eyes during the recent TORA Jeep Build. The event was conducted during the Carlisle Truck Nationals as part of the third annual TORA New Products Showcase. TORA-member Bob Smeigh, owner of RV 4 Wheel & Performance Automotive in Mechanicsburg, Pennsylvania, not only donated the project vehicle, but also valuable shop time to have two of his professional installers perform the live transformation. All of the products used in the build were donated from TORA manufacturers.

“We cannot thank the manufacturers who participated in this project enough,” said George Lathouris of Keystone Automotive Operations. “And what can I say about Bob Smeigh and his guys? Not only did they help show the quality and value of TORA-member company products, but also demonstrated complete professionalism and attention to detail during every step. They really set the bar high for any future projects like this. We also have to thank Ed Scholly, Jim Vinarski and the entire Carlisle events team for being true event partners.”

jeep
All of the parts and accessories shown here and more were donated by TORA companies for the live Jeep build out.
 
   
jeep
The finished product.
 
   

Thanks to TORA Manufacturers

TORA thanks the following manufacturers for donating product that made this TORA Jeep Build a success:

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
 
Visit MPMC's website.  
thomson
Chris Thomson
cozzie
Jim Cozzie
funfar
Ron Funfar
dorton
Keith Dorton

MPMC Hall of Fame 2012

MPMC has announced four inductees to the MPMC Hall of Fame, class of 2012. Congratulations to: Jim Cozzie, Keith Dorton, Run Funfar and Chris Thomson.

The four will be formally recognized at the annual MPMC Hall of Fame breakfast, Friday, November 30, 2012, at 8:00 a.m. at the PRI Show in Orlando. Inductees are selected by a special task force from nominations received from the MPMC membership.

“Once again, the task force has selected four very deserving individuals for induction into the MPMC Hall of Fame,” said MPMC Chairman Vic Wood of Hedman. More information on each of the inductees will appear in future issues of SEMA eNews.

Final Week to Register for Media Trade Conference

Are you a performance or motorsports parts manufacturer? Have you registered for a chance at one of the 100 exhibitor suites for the 2013 MPMC Media Trade Conference? Exhibitor registration closes on Friday, September 7, so don’t delay, register now!

The 2013 MPMC Media Trade Conference takes place January 22–24, 2013, at a new location. The 2013 event will be held at the Embassy Suites Orange County Airport North in Santa Ana, California.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909-978-6690 or via e-mail at jimsk@sema.org.

Media Trade Conference Moves to Orange County

The 2013 MPMC Media Trade Conference will be held at the Embassy Suites Orange County Airport North in Santa Ana, California. The move was necessitated due to major property renovation at the El Segundo location, scheduled for the same time as the 2013 Conference.

“We have certainly enjoyed many successful events at the El Segundo property,” said MPMC Chairman Vic Wood of Hedman. “But major construction, with the noise and dust and what all, could mar the great times we’ve had there forever. This Orange County property is only a few miles from John Wayne airport, offers free shuttles, lots of parking and a staff that I’m told is very enthusiastic about hosting this event. The layout of the property is going to provide a whole new look and feel, and overall, I think we’re in for another outstanding event.”

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

What Does it Mean to be a Sales Professional?

SEMA’s Manufacturers Rep Council (MRC) hosts a discussion group on Linkedin for professional reps and sales agents. Recently, MRC asked the question, “In one word, what does it mean to be a sales professional?”

The list as submitted by members of the Linkedin group includes:

  • Credibility
  • Relationships
  • Trust
  • Service
  • Commitment
  • Ethics
  • Produce
  • Knowledge
  • Relevance
  • Value

Join the conversation; join MRC at www.sema.org/li-mrc. For more details on how to get involved or to learn how professional reps and agents can help your business, contact Zane Clark at 909-978-6696.

Need Help Getting Your Product to Market?

The SEMA Show offers exhibiting companies an array of tools and resources to ensure that their experience delivers value at and beyond the Show. For manufacturers with an established or new product line, the challenge often becomes how to best take advantage of the notoriety and exposure the Show can bring by getting their products to market effectively and efficiently. Many companies utilize an in-house sales team to accomplish this, while others opt to partner with a professional manufacturers' representative.

For the latter, and for those evaluating their sales strategy, SEMA’s Manufacturers' Rep Council (MRC) supports the Manufacturers' Representative Matching program during the Show. Located in the Exhibitor Services Manual, the Manufacturers' Representatives Matching Form connects manufacturers to MRC reps looking for new product lines. The completed forms are kept secure in the Rep Center, where MRC members can review and contact participating manufacturers to schedule a meeting.

In order to take advantage of this program, forms must be received by October 12, 2012. Enroll now by completing the Manufacturers' Representatives Matching Form.

Download The Top 10 Reasons for Hiring an Independent Sales Rep today. For more information, contact Zane Clark at 909-978-6696.

  wyly
John Wyly
   

All-Star Line-up Set for the Rep Technology Roundtable

Exclusively for reps, this year’s SEMA Show will kick-off with a powerhouse session. On Sunday, October 28, 2012, attendees will learn how to take advantage of a technological economy and be more profitable. Technology, data and eCommerce have greatly impacted the way reps do business. Starting with a panel discussion moderated by Bryan Shirley, CPMR, attendees will then take part in intimate roundtable discussions led by such industry experts as:

  • SEMA’s Data Co-op CEO Jon Wyly
  • eTool Developers President and Founder Luanne Brown
  • UPSHIFT Marketing Principal Bernard Bolisig, (formerly of Amazon.com's Performance Parts Category)
  • Cie Studios Vice President of Business Development Tyler Tanaka

Attendees will have the opportunity ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data.

Date: Sunday, October 28, 2012
Time: 3:30 p.m.–6:00 p.m.
Location: Las Vegas Hotel, Ballroom D
Price: MRC member: Free; SEMA member: $15; Non-member: $25

Space is limited, so register now! Contact Zane Clark at 909-978-6696 for more details.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.


PRO Logo
 
Visit PRO's website.  

  pro
Industry colleagues network during PRO’s 2011 Novemberfest reception.
   

The SEMA Show PRO Experience

The SEMA Show is just around the corner and the Professional Restylers Organization (PRO) has several exciting events and activities scheduled for your benefit. From hands-on training to education and networking, PRO has something to benefit every individual and business. Take a look at the PRO “At-a-Glance” calendar, register and save the dates:

  • Tuesday, October 30, 2012: Novemberfest—SEMA’s version of the famed Octoberfest. PRO’s premier networking event that honors the industry.
  • Thursday, November 1, 2012: Technical Skills & Training Conference (TSTC) at the PRO Garage. Live, interactive installation demonstrations that promote business efficiency and profitability.
  • Thursday, November 1, 2012: Breakfast Meeting. Membership and interested guests discuss council business and industry opportunities over breakfast.
  • Tuesday, October 30–Friday, November 2, 2012: Visit the PRO booth located in North Hall booth #12661 and learn how PRO can help your business.
Be a part of the experience, and network like a PRO.

To learn more, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

  sbn
The SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., will be unveiled at this year’s SEMA Show. Pictured here are two Magnaflow employees installing a Magnaflow exhaust.
   

30 SEMA-Member Companies Supply Products for the 
SEMA Mustang Build Powered by Women


The all-female vehicle customization project known as the SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., is on target for the unveiling of winning design “High Gear” at this year’s SEMA Show, Tuesday, October 30, 2012. The vehicle, which was painted at L&G Enterprises and customized at Source Interlink Media’s headquarters in El Segundo, California, will be auctioned on eBay immediately following the reveal with proceeds slated for the SEMA Memorial Scholarship Foundation—an organization dedicated to fostering the next generation of automotive aftermarket leaders and innovators.

Thirty aftermarket manufacturers, retailers and suppliers provided more than 50 high-performance components for this historic all-female SEMA Mustang Build. Custom installations and vehicle modifications include an E-Force Supercharger System from Edelbrock; front and rear brakes from Wilwood; a complete coilover suspension from H&R; sway bars from Whiteline USA; an exhaust system from MagnaFlow; a stereo system from Kicker; P Zero tires from Pirelli and Forgeline GA1R wheels with a custom finish. In addition to the customization of a Ford Mustang GT by an all-female build team, many of the products donated to the build came from women-owned companies.

“It was amazing to experience the huge amount of support offered by the SEMA-member companies,” stated Susan Carpenter, SEMA Businesswomen’s Network (SBN) product coordinator. “The response was overwhelmingly positive in support of the scholarship fund and to raise awareness of women in the automotive aftermarket. Many of the companies not only provided product at no charge, but also sent female representatives to install their product onsite.”

“From the beginning, we felt that the build would have a lot of great energy,” commented Lindy Jewell of H&R Special Springs. “I knew our suspension would be a perfect addition to this amazing project. We encourage and support these unique ideas to broaden aftermarket awareness.”

The SEMA Mustang Build Powered by Women, scheduled for completion in late August, involves five primary teams and team leaders, including the Powertrain Team (JoAnn Bortles), Paint and Body Team (Theresa Contreras), Undercarriage Team (Mollie Lewis), Interior and Stereo System Team (Kristin Cline) and the Quality Assurance Team (Jennifer LaFever).

“Being a part of this project has been thrilling,” stated Coelette Chenier, marketing coordinator, MagnaFlow. “With the help of my team member, Laurie Paolone, I learned how to successfully install an exhaust system as well as several other products. Now, I feel like I can do anything, and someday I’m going to customize a vehicle of my own.”

For a complete list of the supporting SEMA-member companies as well as a list of SBN team members and their bios, visit www.sema.org/SEMAMustangBuild. Follow the build progress online at www.youtube.com/MotorTrend and www.HOTROD.com.

To learn more about the SEMA Mustang Build Powered by Women, contact Bryan Harrison, SEMA's senior manager of councils and the build's project manager, at bryanh@sema.org.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
 
Visit SPC's website.  

RSVP Now for SPC Reception at the 2012 SEMA Show

Each year, the Street Performance Council (SPC) recognizes individuals for their contributions to the street performance industry of the special-equipment market. The winners of these awards will be recognized at the 2012 SEMA Show SPC & YEN Awards Reception taking place Wednesday, October 31, 2012, from 5:00 p.m.–7:00 p.m. at the Las Vegas Hotel. RSVP today!

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
 
Visit WTC's website

  wtc
The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 2
   

WTC Offers Two SEMA Show Sessions for Wheel & Tire Professionals

On Monday, October 29, the Wheel and Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Thu, 09/13/2012 - 09:45

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

YEN Logo

Visit YEN's website

Voting Now Open for the Young Executives Network Awards

The Young Executive Network recognizes and celebrates those outstanding individuals and companies who continually seek to make a difference and improve our hobby and industry niche.

Please join the Young Executives Network (YEN) at their Industry Awards Reception taking place at the annual SEMA Show. The YEN Industry Awards Reception is the premier networking opportunity for those employed and active in the automotive aftermarket. During the event, YEN will honor those top members of the year and recognize those who have made significant contributions.

Please vote for one candidate in each category. Balloting ends, Tuesday, September 18, 5:00 p.m. (PDT).

RSVP Now for YEN Reception at the 2012 SEMA Show

Each year, the SEMA Young Executives Network (YEN) recognizes the top individuals for their contributions to the industry. The winners of these awards will be recognized at the 2012 SEMA Show YEN Industry Awards Reception taking place October 30, 2012, from 5:00 p.m.–7:30 p.m. at the Las Vegas Hotel. Check out the previous year's award winners.

RSVP today!

The Young Executive of the Year Award is presented to an individual who has had a positive impact on the industry. The YEN Vanguard Award is presented to the individual, business, organization or sanctioning body that has had a positive effect on a young executive's career within the automotive industry.

  morrow
Brandy Morrow
   

YEN Member Spotlight: Brandy Morrow on Winning Respect in a Male-Dominated Industry

Growing up, Brandy Morrow, 28, didn’t envision herself behind the wheel of a race car or working on cars in the hot summer sun. Her father Mike, who was a professional motorcycle racer and transitioned into performance sales and marketing, never forced the car hobby on Morrow. In fact, while pursuing martial arts and other mainstream pursuits, she didn’t even get her driver’s license until she was 17. Her father then taught her basic vehicle maintenance and enrolled her in a defensive driving course. A year later, looking to learn a little more about vehicle control (after wrecking her first car—a Saturn), Morrow enrolled in an all-women’s autocross school at El Toro Airbase in Orange County with her Honda Del Sol.

That experience, where Morrow was surrounded by fast women in fast cars and competition drove a more thorough understanding of vehicle control, lit the fire. From there, she attended several karting schools, and SCCA and NASA races and eventually came to be one of the fastest drivers on the Goodguys Autocross circuit. After obtaining a degree in psychology from UC Irvine, Morrow went to work at a medical office, keeping her passion for competition as a weekend hobby with her father and brother. However, she found office work a little slow, so she chose a different path. Four years later, as marketing coordinator for Spectre Performance, she now tours the country, explaining performance induction to consumers at car shows, working on marketing materials and driving Spectre’s ’70 “Carbon Camaro” Pro-Touring autocross machine.

How did you transition from psychology to the aftermarket?

I was working for a medical office and was looking to escape to something else. I was bored, and my job position wasn’t really what I wanted to do. Spectre was putting a marketing program together with a semi truck to travel around the country and educate the public about its products. They were looking for an outgoing young person to join the team and travel 11 months out of the year. I had really never been out of California, so I jumped on the opportunity. I would get paid to travel and visit new places, while attending car shows every week. What could be any better than that? I have met some fantastic people along the way and have seen more random things than most can say they’ve seen in their lifetime.

How did you start racing and how did you pitch Spectre to put you behind the wheel?

I was first given the opportunity to race for Spectre about two-and-a-half years ago. In 2009, the TV show, "Truck U," wanted to film a segment at the Goodguys Autocross course in Nashville, Tennessee. I jumped at the opportunity. What I didn’t know was that being a female behind the wheel of a car on the autocross would get so much attention. I came in dead last every single race but still received praise and attention just for going out there and participating!

I started in Spectre’s ’70 Mach 1 and ’70 El Camino. Neither car was set up for autocross; it was a constant struggle to improve. The crowd response we got just from taking our cars out to the autocross, racing them a couple times and then driving them back to the booth was amazing. When the car was back in the booth, people who were interested in both the car and the products we had on display filled the area. It was one of the best marketing moves we could have made with the truck and trailer program. Not only was it getting the consumers' attention, but we also started to receive a lot of press from the media and events we attended.

In 2011, I finally got my hands on a car set up specifically for autocross. Spectre built a ’70 Camaro to showcase our bolt-on cold air intakes. The car was built with me in mind, taking my height and size into consideration (I had to use a booster seat in the El Camino). Instead of worrying about little things, such as seeing over the steering wheel, being secure in my seat or having no power steering, I could focus on my driving. With each event I got a little better, but it wasn’t without the help of others. Brian Finch is my autocross driving instructor. Somehow, he just knew how to get through to me to help me with my driving; prepping me mentally before each run, guiding me through each turn and giving me pep talks at the end to either knock me from my pedestal or reassure me that I would get it next time.

The one thing that dad always reminded me was that winning was one thing, but marketing the car and the company were my top priority. Though it was pretty cool to win a couple of events, it was even more important to get people in the car with me, offer strangers a ride and get younger people interested in what I was doing. So, in 2011, I set out on a mission. I tried not to ride alone. I tried to find someone in their late teens, early 20s to come for a ride. I tried to educate youth on what I did with my job, on the road and with my racing. This was more of a personal mission at first, but it turned into a great marketing opportunity for Spectre. Not only did people enjoy going for rides in the Camaro, but I also made sure to make an extra effort to leave an impression on those people and, far more importantly, make sure they were having fun.

What do you like about being on the road?

My passion was always the competition. My problem was I would get intimidated when other people got into the car to go for a ride with me. I would tense up, get sick to my stomach and feel that I needed to take them on the ride of their lives, which usually ended in complete failure with me running over half the cones with a couple stuck under the car by the time I crossed the finish line. This was how I earned my nickname, “Cone Queen.” In 2011, it was a different ballgame. I had a car that was actually set up for me, I was comfortable and secure behind the wheel and my confidence grew with each race.

With a few wins under my belt, I was determined to get over my fear of having passengers in the car, while also encouraging more people to get interested and involved. This has been my new passion ever since—educating the public on autocross, taking people for rides, making them smile and building friendships. It’s not too often that people have the opportunity to travel the county and talk to as many people as I do. The ability to meet all different types of people, build relationships and get people involved in the automotive industry, whether it’s marketing, engineering, racing, etc., is what I love about being on the road. Making a difference (even if it’s a small one) in people’s everyday lives is what I enjoy most.

There aren’t very many women in motorsports. Is being female an advantage or disadvantage?

I struggled with the concept that I was a woman racing in a man’s sport. When I first started racing, there were more bad than good comments each time I went out and drove. I heard people say they shouldn’t let females go out there and drive, that I was in last because I was a female, etc. These did not get to me as much as the sexist comments did. I had guys who would approach me with the intent to hit on me—they didn’t take me seriously as a competitor. At the time, Stacy Tucker from DSE and I were the only women consistently competing in the Goodguys autocross in the Midwest and on the East Coast. It was definitely tough. In 2010, more and more females started coming out with their cars. The West Coast always had female drivers, such as Mary Pozzi. As more females started to come out, people weren’t as shocked to see a woman behind the wheel. It was also nice because all the women started to form a close bond and help each other out—and we started to win.

On the flip side, our industry still has a gender bias. I can’t express how frustrating it is when someone walks up to our trailer to ask a question and will refuse to talk to me, wanting to wait for one of the guys to become available so they can ask them. I had a particular case during one show where a guy refused to talk to me because he didn’t think I knew what I was talking about since I was female. When he finally spoke with our truck driver, our truck driver referred him right back to me. I ended up building a custom intake for his car right at our booth, and he came back the next day saying how happy he was.

It’s extremely hard not to get upset at the time, but I have learned to make these my little missions. I know that I will not be the woman to break down all the stereotypes about females in the automotive industry, but if I can work on one person at a time, that makes a difference.

What would you tell girls who see you race at events around the country?

Have confidence! Females, males, young, old… I can’t tell you how many people I have had come up to me and say, “I wish I could do that, but I don’t think I would be any good.” I am a strong believer that any type of racing will make you a better driver. Autocross helps teach car control and forces you to get to know your car better. I like to talk to my passengers now and point out things the car is doing while we are on the course. This way they are also learning.

My confidence speech goes way further than just the automotive and racing realm, though. I usually reassure any girl who comes up and asks me questions to just be herself. Don’t try to fit in with the guys, don’t try to talk like them or be over confident to make an impression. I have learned that people respect you for just being yourself.

Everyone always comments, though, on how I always have a smile on my face; I am always laughing and how it looks like I am always having a good time. There are times when I am frustrated at my driving for the day or the track may not be ideal, and there are times that I have let my frustration show. So the most important lesson I have learned while on the road is positivity. No matter what happens, what place I am in or anything for that matter, as long as I keep a smile on my face and stay positive, it really makes a good impression on others. Fake it till you make it!

Final thoughts?

I am not a dress up, wine-and-dine kind of gal, but I have a lot of respect for those types of businesswomen. I prefer to get my hands dirty, work on the Camaro, go out and beat up on the boys. With that, I have control over how I am perceived and how I can encourage other younger females to get involved and have the confidence to succeed in anything they do.

YEN Member Wins iPad for Autistic Son for Membership Initiative Participation

It’s almost noon on a Thursday and I’m driving through rural Oklahoma when my cell phone rings. I look at the screen, which displays the name Bryan Harrison, SEMA's senior manager of councils. Not totally out of the ordinary since I serve on the YEN Select Committee, but I knew we didn’t have a call scheduled for the day. When I answered, he proceeded to congratulate me on winning an iPad for my participation in our YEN membership initiative in which we collectively increased our membership to more than 1,000. We chatted briefly about work and the current state of the industry as a whole and he signed off by saying something along the lines of, “hopefully this brightened your day.” Bryan likely had no idea just how much those words would ring true.

If you’ve met me, you know I’m an outgoing cut-up who doesn’t take things too seriously, but what you may not know about me is that I have a 10-year-old son named Jake who has Asperger’s Syndrome—a high-functioning form of autism. In meeting Jake, he comes off as your average 10-year-old who shares my passion for all things automotive and loves Star Wars and superheroes. But to live with him is to know the constant struggles Jake faces to navigate through daily tasks and situations that most would deem routine.

It should come as no surprise that Jake’s greatest challenges occur in the classroom, and that is why he spends upwards of 10 hours per week working with an occupational therapist on everything from handwriting to how to interact with peers in social situations. This past year, our school district received a grant to purchase a few iPads for the occupational therapy department after recent studies had shown that autistic children responded very well to the touch-screen interaction. My wife and I had been tossing around the idea of purchasing one for Jake at the time that I received the phone call from Bryan. Little did he know, he was not just brightening my day, but brightening Jake's life.

Research has shown that individuals with Asperger’s can go on to lead very normal, fulfilling lives. If you Google “Famous people with Asperger’s,” it will provide you with a surprising list of people, such as Bill Gates and filmmaker Tim Burton, along with suspected historical cases, such as Abe Lincoln, Andy Warhol and Albert Einstein. Even more surprising is the number of children currently born with some form of autism. One in 88 has become the medically recognized statistic of the current rate of children born with autism. With numbers like that, chances are you or somebody you know has some sort of link to autism and, if so, I’d like to hear from you. My e-mail is listed below this article. My 1 in 88, Jake and I would like to say thank you to Bryan Harrison and SEMA for the iPad as it means much more to him than you could ever imagine.

Matt Reasoner
Regional sales manager, BedRug Inc.
YEN Select Committee Member
mreasoner@bedrug.com

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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ARMO Logo

Visit ARMO's website.

Why ARMO?

Is your business involved in the restoration segment and not yet an ARMO member? In addition to direct access with its 275 restoration company members, the Automotive Restoration Market Organization (ARMO) provides a number of other benefits, including education and outreach for small businesses in the restoration market, product exposure through an annual New Products Showcase and collective support of the restoration hobby.

Top Reasons to Join ARMO:

  • Networking Opportunities: The primary strength of ARMO is its member companies. The organization provides multiple venues for ARMO members to interact and share ideas through its long-range planning meetings, new-products mixer at Spring Carlisle and the ARMO awards reception at the 2012 SEMA Show, as well as discussion groups on MySEMA and social media websites.
  • Education: The annual ARMO education seminars at the Hotrod & Restoration Trade Show bring industry leaders and experts together to share their real-world experience with small-business owners, providing tips and insights to help them grow their businesses. The ARMO Restoration Trademark Licensing Guide provides ARMO members with the basic forms needed to begin the process of getting products licensed by an original-equipment manufacturer. The licensing guide is available through the SEMA Education Institute.
  • Supporting Hobby Growth: ARMO recognizes the importance of the individual hobbyist to the industry and supports Collector Car Appreciation Day activities across the country. Every April, the ARMO New Products Showcase puts member company products directly in front of 100,000+ restoration enthusiasts each year at Spring Carlisle. In addition, ARMO’s “Take a Kid to a Car Show” (TKCS) program strives to get children involved in automotive hobbies at an early age. The interactive TKCS website provides information on how to get involved for kids and adults alike.

Contact ARMO’s staff liaison Jim Skelly at jimsk@sema.org for more information.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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HRIA Logo
 
Visit HRIA's website

bubba
Bubba's Inspiration for the Pinewood build.
   
bubba
The build.
   
bubba
The finished Pinewood car
 
Bubba's Builds Miniature Hot Rods for Charity

Some of the nation’s best custom-car and hot-rod builders recently took part in the third-annual Hot Rod Industry Alliance (HRIA) Pinewood Builders Challenge. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of Pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California, with the car built by Derek White of Street Vizions winning the race. All of these cars will be on display at the annual SEMA Show and then placed on eBay for auction from October 30–November 8. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

Bubba’s East Coast Rods & Customs was one hot-rod builder that participated in the Pinewood Builders Challenge. Meet Bubba:

Describe the inspirations behind the design of your Pinewood car.

The design of our Pinewood entry is based solely on the ’32 Ford Bubba built for the first episode of our upcoming network TV show. Here, you see a few photos of Bubba and the car when we delivered her to the Andreatos Brothers July 2, 2012, which was unveiled to the public at the big car show July 4, then shot for the magazines July 11.

Describe some of the materials and resources you used to build your car.

From a resources perspective, we relied completely on the TV car. As such, we went to great lengths to ensure she was as accurate from a visual and scale perspective as she could possibly be. In fact, we went so far as to use the actual materials for the interior of the Pinewood car that we used in the TV car. We purchased several different 1/25 scale model kits whose motors, when assembled as one, best represented the actual car. The hand-crafted headers that replicate those of the original car are painted using the exact same high-temp exhaust paint. The headers also serve a two-fold purpose for us; they not only represent the TV car, but they are also used to add weight to our Pinewood car. Additionally, the PPG Oh So Orange and Key Lime colors you will see featured on the Pinewood car are the exact same colors used on the real car.

Why is it important for you to participate in the Pinewood Builders Challenge?

At Bubba's East Coast Rods & Customs, we count the blessings before us every day and we are thankful for all that we have. Charity work is of extreme importance to us, and we are extremely engaged in charitable work for children, women's abuse and animals. Whenever we have the great fortune of being asked to throw our weight behind one of these charities, we will do what we can at every level to participate. We take the opportunity to do so very seriously and, as such, put forth every effort we can just as we do in every car we build to ensure that we make the maximum impact for the charity.

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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Visit TORA's website.  

RealTruck.com Joins TORA

RealTruck.com has announced that it has joined the Truck and Off-Road Alliance (TORA) and will have its Storm Truck on display in the TORA booth at the SEMA Show in Las Vegas. As part of its membership, as do all the companies that sponsor a vehicle in the TORA booth, RealTruck.com will make a $1,500 donation to the SEMA Cares Committee, which works to benefit the Childhelp and Victory Junction children's charities.

  TORA
TORA Chairman George Lathouris of Keystone Automotive is flanked by Nathan Cole and Brian Shelley of RV 4 Wheel & Performance Automotive. Cole and Shelley worked in front of a live audience to transform a ’12 Jeep Rubicon from “stock to show” during the recent TORA Jeep Build at the Carlisle Truck Nationals August 3-4.
   

From Stock to Show Jeep

Thousands of light-truck enthusiasts watched as a ’12 Jeep Rubicon was transformed from “stock to show” right in front of their eyes during the recent TORA Jeep Build. The event was conducted during the Carlisle Truck Nationals as part of the third annual TORA New Products Showcase. TORA-member Bob Smeigh, owner of RV 4 Wheel & Performance Automotive in Mechanicsburg, Pennsylvania, not only donated the project vehicle, but also valuable shop time to have two of his professional installers perform the live transformation. All of the products used in the build were donated from TORA manufacturers.

“We cannot thank the manufacturers who participated in this project enough,” said George Lathouris of Keystone Automotive Operations. “And what can I say about Bob Smeigh and his guys? Not only did they help show the quality and value of TORA-member company products, but also demonstrated complete professionalism and attention to detail during every step. They really set the bar high for any future projects like this. We also have to thank Ed Scholly, Jim Vinarski and the entire Carlisle events team for being true event partners.”

jeep
All of the parts and accessories shown here and more were donated by TORA companies for the live Jeep build out.
 
   
jeep
The finished product.
 
   

Thanks to TORA Manufacturers

TORA thanks the following manufacturers for donating product that made this TORA Jeep Build a success:

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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Visit MPMC's website.  
thomson
Chris Thomson
cozzie
Jim Cozzie
funfar
Ron Funfar
dorton
Keith Dorton

MPMC Hall of Fame 2012

MPMC has announced four inductees to the MPMC Hall of Fame, class of 2012. Congratulations to: Jim Cozzie, Keith Dorton, Run Funfar and Chris Thomson.

The four will be formally recognized at the annual MPMC Hall of Fame breakfast, Friday, November 30, 2012, at 8:00 a.m. at the PRI Show in Orlando. Inductees are selected by a special task force from nominations received from the MPMC membership.

“Once again, the task force has selected four very deserving individuals for induction into the MPMC Hall of Fame,” said MPMC Chairman Vic Wood of Hedman. More information on each of the inductees will appear in future issues of SEMA eNews.

Final Week to Register for Media Trade Conference

Are you a performance or motorsports parts manufacturer? Have you registered for a chance at one of the 100 exhibitor suites for the 2013 MPMC Media Trade Conference? Exhibitor registration closes on Friday, September 7, so don’t delay, register now!

The 2013 MPMC Media Trade Conference takes place January 22–24, 2013, at a new location. The 2013 event will be held at the Embassy Suites Orange County Airport North in Santa Ana, California.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909-978-6690 or via e-mail at jimsk@sema.org.

Media Trade Conference Moves to Orange County

The 2013 MPMC Media Trade Conference will be held at the Embassy Suites Orange County Airport North in Santa Ana, California. The move was necessitated due to major property renovation at the El Segundo location, scheduled for the same time as the 2013 Conference.

“We have certainly enjoyed many successful events at the El Segundo property,” said MPMC Chairman Vic Wood of Hedman. “But major construction, with the noise and dust and what all, could mar the great times we’ve had there forever. This Orange County property is only a few miles from John Wayne airport, offers free shuttles, lots of parking and a staff that I’m told is very enthusiastic about hosting this event. The layout of the property is going to provide a whole new look and feel, and overall, I think we’re in for another outstanding event.”

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

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Visit MRC's website.  

What Does it Mean to be a Sales Professional?

SEMA’s Manufacturers Rep Council (MRC) hosts a discussion group on Linkedin for professional reps and sales agents. Recently, MRC asked the question, “In one word, what does it mean to be a sales professional?”

The list as submitted by members of the Linkedin group includes:

  • Credibility
  • Relationships
  • Trust
  • Service
  • Commitment
  • Ethics
  • Produce
  • Knowledge
  • Relevance
  • Value

Join the conversation; join MRC at www.sema.org/li-mrc. For more details on how to get involved or to learn how professional reps and agents can help your business, contact Zane Clark at 909-978-6696.

Need Help Getting Your Product to Market?

The SEMA Show offers exhibiting companies an array of tools and resources to ensure that their experience delivers value at and beyond the Show. For manufacturers with an established or new product line, the challenge often becomes how to best take advantage of the notoriety and exposure the Show can bring by getting their products to market effectively and efficiently. Many companies utilize an in-house sales team to accomplish this, while others opt to partner with a professional manufacturers' representative.

For the latter, and for those evaluating their sales strategy, SEMA’s Manufacturers' Rep Council (MRC) supports the Manufacturers' Representative Matching program during the Show. Located in the Exhibitor Services Manual, the Manufacturers' Representatives Matching Form connects manufacturers to MRC reps looking for new product lines. The completed forms are kept secure in the Rep Center, where MRC members can review and contact participating manufacturers to schedule a meeting.

In order to take advantage of this program, forms must be received by October 12, 2012. Enroll now by completing the Manufacturers' Representatives Matching Form.

Download The Top 10 Reasons for Hiring an Independent Sales Rep today. For more information, contact Zane Clark at 909-978-6696.

  wyly
John Wyly
   

All-Star Line-up Set for the Rep Technology Roundtable

Exclusively for reps, this year’s SEMA Show will kick-off with a powerhouse session. On Sunday, October 28, 2012, attendees will learn how to take advantage of a technological economy and be more profitable. Technology, data and eCommerce have greatly impacted the way reps do business. Starting with a panel discussion moderated by Bryan Shirley, CPMR, attendees will then take part in intimate roundtable discussions led by such industry experts as:

  • SEMA’s Data Co-op CEO Jon Wyly
  • eTool Developers President and Founder Luanne Brown
  • UPSHIFT Marketing Principal Bernard Bolisig, (formerly of Amazon.com's Performance Parts Category)
  • Cie Studios Vice President of Business Development Tyler Tanaka

Attendees will have the opportunity ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data.

Date: Sunday, October 28, 2012
Time: 3:30 p.m.–6:00 p.m.
Location: Las Vegas Hotel, Ballroom D
Price: MRC member: Free; SEMA member: $15; Non-member: $25

Space is limited, so register now! Contact Zane Clark at 909-978-6696 for more details.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.


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Visit PRO's website.  

  pro
Industry colleagues network during PRO’s 2011 Novemberfest reception.
   

The SEMA Show PRO Experience

The SEMA Show is just around the corner and the Professional Restylers Organization (PRO) has several exciting events and activities scheduled for your benefit. From hands-on training to education and networking, PRO has something to benefit every individual and business. Take a look at the PRO “At-a-Glance” calendar, register and save the dates:

  • Tuesday, October 30, 2012: Novemberfest—SEMA’s version of the famed Octoberfest. PRO’s premier networking event that honors the industry.
  • Thursday, November 1, 2012: Technical Skills & Training Conference (TSTC) at the PRO Garage. Live, interactive installation demonstrations that promote business efficiency and profitability.
  • Thursday, November 1, 2012: Breakfast Meeting. Membership and interested guests discuss council business and industry opportunities over breakfast.
  • Tuesday, October 30–Friday, November 2, 2012: Visit the PRO booth located in North Hall booth #12661 and learn how PRO can help your business.
Be a part of the experience, and network like a PRO.

To learn more, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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Visit SBN's website.
 

  sbn
The SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., will be unveiled at this year’s SEMA Show. Pictured here are two Magnaflow employees installing a Magnaflow exhaust.
   

30 SEMA-Member Companies Supply Products for the 
SEMA Mustang Build Powered by Women


The all-female vehicle customization project known as the SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., is on target for the unveiling of winning design “High Gear” at this year’s SEMA Show, Tuesday, October 30, 2012. The vehicle, which was painted at L&G Enterprises and customized at Source Interlink Media’s headquarters in El Segundo, California, will be auctioned on eBay immediately following the reveal with proceeds slated for the SEMA Memorial Scholarship Foundation—an organization dedicated to fostering the next generation of automotive aftermarket leaders and innovators.

Thirty aftermarket manufacturers, retailers and suppliers provided more than 50 high-performance components for this historic all-female SEMA Mustang Build. Custom installations and vehicle modifications include an E-Force Supercharger System from Edelbrock; front and rear brakes from Wilwood; a complete coilover suspension from H&R; sway bars from Whiteline USA; an exhaust system from MagnaFlow; a stereo system from Kicker; P Zero tires from Pirelli and Forgeline GA1R wheels with a custom finish. In addition to the customization of a Ford Mustang GT by an all-female build team, many of the products donated to the build came from women-owned companies.

“It was amazing to experience the huge amount of support offered by the SEMA-member companies,” stated Susan Carpenter, SEMA Businesswomen’s Network (SBN) product coordinator. “The response was overwhelmingly positive in support of the scholarship fund and to raise awareness of women in the automotive aftermarket. Many of the companies not only provided product at no charge, but also sent female representatives to install their product onsite.”

“From the beginning, we felt that the build would have a lot of great energy,” commented Lindy Jewell of H&R Special Springs. “I knew our suspension would be a perfect addition to this amazing project. We encourage and support these unique ideas to broaden aftermarket awareness.”

The SEMA Mustang Build Powered by Women, scheduled for completion in late August, involves five primary teams and team leaders, including the Powertrain Team (JoAnn Bortles), Paint and Body Team (Theresa Contreras), Undercarriage Team (Mollie Lewis), Interior and Stereo System Team (Kristin Cline) and the Quality Assurance Team (Jennifer LaFever).

“Being a part of this project has been thrilling,” stated Coelette Chenier, marketing coordinator, MagnaFlow. “With the help of my team member, Laurie Paolone, I learned how to successfully install an exhaust system as well as several other products. Now, I feel like I can do anything, and someday I’m going to customize a vehicle of my own.”

For a complete list of the supporting SEMA-member companies as well as a list of SBN team members and their bios, visit www.sema.org/SEMAMustangBuild. Follow the build progress online at www.youtube.com/MotorTrend and www.HOTROD.com.

To learn more about the SEMA Mustang Build Powered by Women, contact Bryan Harrison, SEMA's senior manager of councils and the build's project manager, at bryanh@sema.org.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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Visit SPC's website.  

RSVP Now for SPC Reception at the 2012 SEMA Show

Each year, the Street Performance Council (SPC) recognizes individuals for their contributions to the street performance industry of the special-equipment market. The winners of these awards will be recognized at the 2012 SEMA Show SPC & YEN Awards Reception taking place Wednesday, October 31, 2012, from 5:00 p.m.–7:00 p.m. at the Las Vegas Hotel. RSVP today!

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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Visit WTC's website

  wtc
The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 2
   

WTC Offers Two SEMA Show Sessions for Wheel & Tire Professionals

On Monday, October 29, the Wheel and Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Thu, 09/13/2012 - 09:45

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

YEN Logo

Visit YEN's website

Voting Now Open for the Young Executives Network Awards

The Young Executive Network recognizes and celebrates those outstanding individuals and companies who continually seek to make a difference and improve our hobby and industry niche.

Please join the Young Executives Network (YEN) at their Industry Awards Reception taking place at the annual SEMA Show. The YEN Industry Awards Reception is the premier networking opportunity for those employed and active in the automotive aftermarket. During the event, YEN will honor those top members of the year and recognize those who have made significant contributions.

Please vote for one candidate in each category. Balloting ends, Tuesday, September 18, 5:00 p.m. (PDT).

RSVP Now for YEN Reception at the 2012 SEMA Show

Each year, the SEMA Young Executives Network (YEN) recognizes the top individuals for their contributions to the industry. The winners of these awards will be recognized at the 2012 SEMA Show YEN Industry Awards Reception taking place October 30, 2012, from 5:00 p.m.–7:30 p.m. at the Las Vegas Hotel. Check out the previous year's award winners.

RSVP today!

The Young Executive of the Year Award is presented to an individual who has had a positive impact on the industry. The YEN Vanguard Award is presented to the individual, business, organization or sanctioning body that has had a positive effect on a young executive's career within the automotive industry.

  morrow
Brandy Morrow
   

YEN Member Spotlight: Brandy Morrow on Winning Respect in a Male-Dominated Industry

Growing up, Brandy Morrow, 28, didn’t envision herself behind the wheel of a race car or working on cars in the hot summer sun. Her father Mike, who was a professional motorcycle racer and transitioned into performance sales and marketing, never forced the car hobby on Morrow. In fact, while pursuing martial arts and other mainstream pursuits, she didn’t even get her driver’s license until she was 17. Her father then taught her basic vehicle maintenance and enrolled her in a defensive driving course. A year later, looking to learn a little more about vehicle control (after wrecking her first car—a Saturn), Morrow enrolled in an all-women’s autocross school at El Toro Airbase in Orange County with her Honda Del Sol.

That experience, where Morrow was surrounded by fast women in fast cars and competition drove a more thorough understanding of vehicle control, lit the fire. From there, she attended several karting schools, and SCCA and NASA races and eventually came to be one of the fastest drivers on the Goodguys Autocross circuit. After obtaining a degree in psychology from UC Irvine, Morrow went to work at a medical office, keeping her passion for competition as a weekend hobby with her father and brother. However, she found office work a little slow, so she chose a different path. Four years later, as marketing coordinator for Spectre Performance, she now tours the country, explaining performance induction to consumers at car shows, working on marketing materials and driving Spectre’s ’70 “Carbon Camaro” Pro-Touring autocross machine.

How did you transition from psychology to the aftermarket?

I was working for a medical office and was looking to escape to something else. I was bored, and my job position wasn’t really what I wanted to do. Spectre was putting a marketing program together with a semi truck to travel around the country and educate the public about its products. They were looking for an outgoing young person to join the team and travel 11 months out of the year. I had really never been out of California, so I jumped on the opportunity. I would get paid to travel and visit new places, while attending car shows every week. What could be any better than that? I have met some fantastic people along the way and have seen more random things than most can say they’ve seen in their lifetime.

How did you start racing and how did you pitch Spectre to put you behind the wheel?

I was first given the opportunity to race for Spectre about two-and-a-half years ago. In 2009, the TV show, "Truck U," wanted to film a segment at the Goodguys Autocross course in Nashville, Tennessee. I jumped at the opportunity. What I didn’t know was that being a female behind the wheel of a car on the autocross would get so much attention. I came in dead last every single race but still received praise and attention just for going out there and participating!

I started in Spectre’s ’70 Mach 1 and ’70 El Camino. Neither car was set up for autocross; it was a constant struggle to improve. The crowd response we got just from taking our cars out to the autocross, racing them a couple times and then driving them back to the booth was amazing. When the car was back in the booth, people who were interested in both the car and the products we had on display filled the area. It was one of the best marketing moves we could have made with the truck and trailer program. Not only was it getting the consumers' attention, but we also started to receive a lot of press from the media and events we attended.

In 2011, I finally got my hands on a car set up specifically for autocross. Spectre built a ’70 Camaro to showcase our bolt-on cold air intakes. The car was built with me in mind, taking my height and size into consideration (I had to use a booster seat in the El Camino). Instead of worrying about little things, such as seeing over the steering wheel, being secure in my seat or having no power steering, I could focus on my driving. With each event I got a little better, but it wasn’t without the help of others. Brian Finch is my autocross driving instructor. Somehow, he just knew how to get through to me to help me with my driving; prepping me mentally before each run, guiding me through each turn and giving me pep talks at the end to either knock me from my pedestal or reassure me that I would get it next time.

The one thing that dad always reminded me was that winning was one thing, but marketing the car and the company were my top priority. Though it was pretty cool to win a couple of events, it was even more important to get people in the car with me, offer strangers a ride and get younger people interested in what I was doing. So, in 2011, I set out on a mission. I tried not to ride alone. I tried to find someone in their late teens, early 20s to come for a ride. I tried to educate youth on what I did with my job, on the road and with my racing. This was more of a personal mission at first, but it turned into a great marketing opportunity for Spectre. Not only did people enjoy going for rides in the Camaro, but I also made sure to make an extra effort to leave an impression on those people and, far more importantly, make sure they were having fun.

What do you like about being on the road?

My passion was always the competition. My problem was I would get intimidated when other people got into the car to go for a ride with me. I would tense up, get sick to my stomach and feel that I needed to take them on the ride of their lives, which usually ended in complete failure with me running over half the cones with a couple stuck under the car by the time I crossed the finish line. This was how I earned my nickname, “Cone Queen.” In 2011, it was a different ballgame. I had a car that was actually set up for me, I was comfortable and secure behind the wheel and my confidence grew with each race.

With a few wins under my belt, I was determined to get over my fear of having passengers in the car, while also encouraging more people to get interested and involved. This has been my new passion ever since—educating the public on autocross, taking people for rides, making them smile and building friendships. It’s not too often that people have the opportunity to travel the county and talk to as many people as I do. The ability to meet all different types of people, build relationships and get people involved in the automotive industry, whether it’s marketing, engineering, racing, etc., is what I love about being on the road. Making a difference (even if it’s a small one) in people’s everyday lives is what I enjoy most.

There aren’t very many women in motorsports. Is being female an advantage or disadvantage?

I struggled with the concept that I was a woman racing in a man’s sport. When I first started racing, there were more bad than good comments each time I went out and drove. I heard people say they shouldn’t let females go out there and drive, that I was in last because I was a female, etc. These did not get to me as much as the sexist comments did. I had guys who would approach me with the intent to hit on me—they didn’t take me seriously as a competitor. At the time, Stacy Tucker from DSE and I were the only women consistently competing in the Goodguys autocross in the Midwest and on the East Coast. It was definitely tough. In 2010, more and more females started coming out with their cars. The West Coast always had female drivers, such as Mary Pozzi. As more females started to come out, people weren’t as shocked to see a woman behind the wheel. It was also nice because all the women started to form a close bond and help each other out—and we started to win.

On the flip side, our industry still has a gender bias. I can’t express how frustrating it is when someone walks up to our trailer to ask a question and will refuse to talk to me, wanting to wait for one of the guys to become available so they can ask them. I had a particular case during one show where a guy refused to talk to me because he didn’t think I knew what I was talking about since I was female. When he finally spoke with our truck driver, our truck driver referred him right back to me. I ended up building a custom intake for his car right at our booth, and he came back the next day saying how happy he was.

It’s extremely hard not to get upset at the time, but I have learned to make these my little missions. I know that I will not be the woman to break down all the stereotypes about females in the automotive industry, but if I can work on one person at a time, that makes a difference.

What would you tell girls who see you race at events around the country?

Have confidence! Females, males, young, old… I can’t tell you how many people I have had come up to me and say, “I wish I could do that, but I don’t think I would be any good.” I am a strong believer that any type of racing will make you a better driver. Autocross helps teach car control and forces you to get to know your car better. I like to talk to my passengers now and point out things the car is doing while we are on the course. This way they are also learning.

My confidence speech goes way further than just the automotive and racing realm, though. I usually reassure any girl who comes up and asks me questions to just be herself. Don’t try to fit in with the guys, don’t try to talk like them or be over confident to make an impression. I have learned that people respect you for just being yourself.

Everyone always comments, though, on how I always have a smile on my face; I am always laughing and how it looks like I am always having a good time. There are times when I am frustrated at my driving for the day or the track may not be ideal, and there are times that I have let my frustration show. So the most important lesson I have learned while on the road is positivity. No matter what happens, what place I am in or anything for that matter, as long as I keep a smile on my face and stay positive, it really makes a good impression on others. Fake it till you make it!

Final thoughts?

I am not a dress up, wine-and-dine kind of gal, but I have a lot of respect for those types of businesswomen. I prefer to get my hands dirty, work on the Camaro, go out and beat up on the boys. With that, I have control over how I am perceived and how I can encourage other younger females to get involved and have the confidence to succeed in anything they do.

YEN Member Wins iPad for Autistic Son for Membership Initiative Participation

It’s almost noon on a Thursday and I’m driving through rural Oklahoma when my cell phone rings. I look at the screen, which displays the name Bryan Harrison, SEMA's senior manager of councils. Not totally out of the ordinary since I serve on the YEN Select Committee, but I knew we didn’t have a call scheduled for the day. When I answered, he proceeded to congratulate me on winning an iPad for my participation in our YEN membership initiative in which we collectively increased our membership to more than 1,000. We chatted briefly about work and the current state of the industry as a whole and he signed off by saying something along the lines of, “hopefully this brightened your day.” Bryan likely had no idea just how much those words would ring true.

If you’ve met me, you know I’m an outgoing cut-up who doesn’t take things too seriously, but what you may not know about me is that I have a 10-year-old son named Jake who has Asperger’s Syndrome—a high-functioning form of autism. In meeting Jake, he comes off as your average 10-year-old who shares my passion for all things automotive and loves Star Wars and superheroes. But to live with him is to know the constant struggles Jake faces to navigate through daily tasks and situations that most would deem routine.

It should come as no surprise that Jake’s greatest challenges occur in the classroom, and that is why he spends upwards of 10 hours per week working with an occupational therapist on everything from handwriting to how to interact with peers in social situations. This past year, our school district received a grant to purchase a few iPads for the occupational therapy department after recent studies had shown that autistic children responded very well to the touch-screen interaction. My wife and I had been tossing around the idea of purchasing one for Jake at the time that I received the phone call from Bryan. Little did he know, he was not just brightening my day, but brightening Jake's life.

Research has shown that individuals with Asperger’s can go on to lead very normal, fulfilling lives. If you Google “Famous people with Asperger’s,” it will provide you with a surprising list of people, such as Bill Gates and filmmaker Tim Burton, along with suspected historical cases, such as Abe Lincoln, Andy Warhol and Albert Einstein. Even more surprising is the number of children currently born with some form of autism. One in 88 has become the medically recognized statistic of the current rate of children born with autism. With numbers like that, chances are you or somebody you know has some sort of link to autism and, if so, I’d like to hear from you. My e-mail is listed below this article. My 1 in 88, Jake and I would like to say thank you to Bryan Harrison and SEMA for the iPad as it means much more to him than you could ever imagine.

Matt Reasoner
Regional sales manager, BedRug Inc.
YEN Select Committee Member
mreasoner@bedrug.com

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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ARMO Logo

Visit ARMO's website.

Why ARMO?

Is your business involved in the restoration segment and not yet an ARMO member? In addition to direct access with its 275 restoration company members, the Automotive Restoration Market Organization (ARMO) provides a number of other benefits, including education and outreach for small businesses in the restoration market, product exposure through an annual New Products Showcase and collective support of the restoration hobby.

Top Reasons to Join ARMO:

  • Networking Opportunities: The primary strength of ARMO is its member companies. The organization provides multiple venues for ARMO members to interact and share ideas through its long-range planning meetings, new-products mixer at Spring Carlisle and the ARMO awards reception at the 2012 SEMA Show, as well as discussion groups on MySEMA and social media websites.
  • Education: The annual ARMO education seminars at the Hotrod & Restoration Trade Show bring industry leaders and experts together to share their real-world experience with small-business owners, providing tips and insights to help them grow their businesses. The ARMO Restoration Trademark Licensing Guide provides ARMO members with the basic forms needed to begin the process of getting products licensed by an original-equipment manufacturer. The licensing guide is available through the SEMA Education Institute.
  • Supporting Hobby Growth: ARMO recognizes the importance of the individual hobbyist to the industry and supports Collector Car Appreciation Day activities across the country. Every April, the ARMO New Products Showcase puts member company products directly in front of 100,000+ restoration enthusiasts each year at Spring Carlisle. In addition, ARMO’s “Take a Kid to a Car Show” (TKCS) program strives to get children involved in automotive hobbies at an early age. The interactive TKCS website provides information on how to get involved for kids and adults alike.

Contact ARMO’s staff liaison Jim Skelly at jimsk@sema.org for more information.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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Visit HRIA's website

bubba
Bubba's Inspiration for the Pinewood build.
   
bubba
The build.
   
bubba
The finished Pinewood car
 
Bubba's Builds Miniature Hot Rods for Charity

Some of the nation’s best custom-car and hot-rod builders recently took part in the third-annual Hot Rod Industry Alliance (HRIA) Pinewood Builders Challenge. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of Pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California, with the car built by Derek White of Street Vizions winning the race. All of these cars will be on display at the annual SEMA Show and then placed on eBay for auction from October 30–November 8. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

Bubba’s East Coast Rods & Customs was one hot-rod builder that participated in the Pinewood Builders Challenge. Meet Bubba:

Describe the inspirations behind the design of your Pinewood car.

The design of our Pinewood entry is based solely on the ’32 Ford Bubba built for the first episode of our upcoming network TV show. Here, you see a few photos of Bubba and the car when we delivered her to the Andreatos Brothers July 2, 2012, which was unveiled to the public at the big car show July 4, then shot for the magazines July 11.

Describe some of the materials and resources you used to build your car.

From a resources perspective, we relied completely on the TV car. As such, we went to great lengths to ensure she was as accurate from a visual and scale perspective as she could possibly be. In fact, we went so far as to use the actual materials for the interior of the Pinewood car that we used in the TV car. We purchased several different 1/25 scale model kits whose motors, when assembled as one, best represented the actual car. The hand-crafted headers that replicate those of the original car are painted using the exact same high-temp exhaust paint. The headers also serve a two-fold purpose for us; they not only represent the TV car, but they are also used to add weight to our Pinewood car. Additionally, the PPG Oh So Orange and Key Lime colors you will see featured on the Pinewood car are the exact same colors used on the real car.

Why is it important for you to participate in the Pinewood Builders Challenge?

At Bubba's East Coast Rods & Customs, we count the blessings before us every day and we are thankful for all that we have. Charity work is of extreme importance to us, and we are extremely engaged in charitable work for children, women's abuse and animals. Whenever we have the great fortune of being asked to throw our weight behind one of these charities, we will do what we can at every level to participate. We take the opportunity to do so very seriously and, as such, put forth every effort we can just as we do in every car we build to ensure that we make the maximum impact for the charity.

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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TORA Logo
 
Visit TORA's website.  

RealTruck.com Joins TORA

RealTruck.com has announced that it has joined the Truck and Off-Road Alliance (TORA) and will have its Storm Truck on display in the TORA booth at the SEMA Show in Las Vegas. As part of its membership, as do all the companies that sponsor a vehicle in the TORA booth, RealTruck.com will make a $1,500 donation to the SEMA Cares Committee, which works to benefit the Childhelp and Victory Junction children's charities.

  TORA
TORA Chairman George Lathouris of Keystone Automotive is flanked by Nathan Cole and Brian Shelley of RV 4 Wheel & Performance Automotive. Cole and Shelley worked in front of a live audience to transform a ’12 Jeep Rubicon from “stock to show” during the recent TORA Jeep Build at the Carlisle Truck Nationals August 3-4.
   

From Stock to Show Jeep

Thousands of light-truck enthusiasts watched as a ’12 Jeep Rubicon was transformed from “stock to show” right in front of their eyes during the recent TORA Jeep Build. The event was conducted during the Carlisle Truck Nationals as part of the third annual TORA New Products Showcase. TORA-member Bob Smeigh, owner of RV 4 Wheel & Performance Automotive in Mechanicsburg, Pennsylvania, not only donated the project vehicle, but also valuable shop time to have two of his professional installers perform the live transformation. All of the products used in the build were donated from TORA manufacturers.

“We cannot thank the manufacturers who participated in this project enough,” said George Lathouris of Keystone Automotive Operations. “And what can I say about Bob Smeigh and his guys? Not only did they help show the quality and value of TORA-member company products, but also demonstrated complete professionalism and attention to detail during every step. They really set the bar high for any future projects like this. We also have to thank Ed Scholly, Jim Vinarski and the entire Carlisle events team for being true event partners.”

jeep
All of the parts and accessories shown here and more were donated by TORA companies for the live Jeep build out.
 
   
jeep
The finished product.
 
   

Thanks to TORA Manufacturers

TORA thanks the following manufacturers for donating product that made this TORA Jeep Build a success:

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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MPMC Logo
 
Visit MPMC's website.  
thomson
Chris Thomson
cozzie
Jim Cozzie
funfar
Ron Funfar
dorton
Keith Dorton

MPMC Hall of Fame 2012

MPMC has announced four inductees to the MPMC Hall of Fame, class of 2012. Congratulations to: Jim Cozzie, Keith Dorton, Run Funfar and Chris Thomson.

The four will be formally recognized at the annual MPMC Hall of Fame breakfast, Friday, November 30, 2012, at 8:00 a.m. at the PRI Show in Orlando. Inductees are selected by a special task force from nominations received from the MPMC membership.

“Once again, the task force has selected four very deserving individuals for induction into the MPMC Hall of Fame,” said MPMC Chairman Vic Wood of Hedman. More information on each of the inductees will appear in future issues of SEMA eNews.

Final Week to Register for Media Trade Conference

Are you a performance or motorsports parts manufacturer? Have you registered for a chance at one of the 100 exhibitor suites for the 2013 MPMC Media Trade Conference? Exhibitor registration closes on Friday, September 7, so don’t delay, register now!

The 2013 MPMC Media Trade Conference takes place January 22–24, 2013, at a new location. The 2013 event will be held at the Embassy Suites Orange County Airport North in Santa Ana, California.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909-978-6690 or via e-mail at jimsk@sema.org.

Media Trade Conference Moves to Orange County

The 2013 MPMC Media Trade Conference will be held at the Embassy Suites Orange County Airport North in Santa Ana, California. The move was necessitated due to major property renovation at the El Segundo location, scheduled for the same time as the 2013 Conference.

“We have certainly enjoyed many successful events at the El Segundo property,” said MPMC Chairman Vic Wood of Hedman. “But major construction, with the noise and dust and what all, could mar the great times we’ve had there forever. This Orange County property is only a few miles from John Wayne airport, offers free shuttles, lots of parking and a staff that I’m told is very enthusiastic about hosting this event. The layout of the property is going to provide a whole new look and feel, and overall, I think we’re in for another outstanding event.”

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

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MRC Logo
 
Visit MRC's website.  

What Does it Mean to be a Sales Professional?

SEMA’s Manufacturers Rep Council (MRC) hosts a discussion group on Linkedin for professional reps and sales agents. Recently, MRC asked the question, “In one word, what does it mean to be a sales professional?”

The list as submitted by members of the Linkedin group includes:

  • Credibility
  • Relationships
  • Trust
  • Service
  • Commitment
  • Ethics
  • Produce
  • Knowledge
  • Relevance
  • Value

Join the conversation; join MRC at www.sema.org/li-mrc. For more details on how to get involved or to learn how professional reps and agents can help your business, contact Zane Clark at 909-978-6696.

Need Help Getting Your Product to Market?

The SEMA Show offers exhibiting companies an array of tools and resources to ensure that their experience delivers value at and beyond the Show. For manufacturers with an established or new product line, the challenge often becomes how to best take advantage of the notoriety and exposure the Show can bring by getting their products to market effectively and efficiently. Many companies utilize an in-house sales team to accomplish this, while others opt to partner with a professional manufacturers' representative.

For the latter, and for those evaluating their sales strategy, SEMA’s Manufacturers' Rep Council (MRC) supports the Manufacturers' Representative Matching program during the Show. Located in the Exhibitor Services Manual, the Manufacturers' Representatives Matching Form connects manufacturers to MRC reps looking for new product lines. The completed forms are kept secure in the Rep Center, where MRC members can review and contact participating manufacturers to schedule a meeting.

In order to take advantage of this program, forms must be received by October 12, 2012. Enroll now by completing the Manufacturers' Representatives Matching Form.

Download The Top 10 Reasons for Hiring an Independent Sales Rep today. For more information, contact Zane Clark at 909-978-6696.

  wyly
John Wyly
   

All-Star Line-up Set for the Rep Technology Roundtable

Exclusively for reps, this year’s SEMA Show will kick-off with a powerhouse session. On Sunday, October 28, 2012, attendees will learn how to take advantage of a technological economy and be more profitable. Technology, data and eCommerce have greatly impacted the way reps do business. Starting with a panel discussion moderated by Bryan Shirley, CPMR, attendees will then take part in intimate roundtable discussions led by such industry experts as:

  • SEMA’s Data Co-op CEO Jon Wyly
  • eTool Developers President and Founder Luanne Brown
  • UPSHIFT Marketing Principal Bernard Bolisig, (formerly of Amazon.com's Performance Parts Category)
  • Cie Studios Vice President of Business Development Tyler Tanaka

Attendees will have the opportunity ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data.

Date: Sunday, October 28, 2012
Time: 3:30 p.m.–6:00 p.m.
Location: Las Vegas Hotel, Ballroom D
Price: MRC member: Free; SEMA member: $15; Non-member: $25

Space is limited, so register now! Contact Zane Clark at 909-978-6696 for more details.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.


PRO Logo
 
Visit PRO's website.  

  pro
Industry colleagues network during PRO’s 2011 Novemberfest reception.
   

The SEMA Show PRO Experience

The SEMA Show is just around the corner and the Professional Restylers Organization (PRO) has several exciting events and activities scheduled for your benefit. From hands-on training to education and networking, PRO has something to benefit every individual and business. Take a look at the PRO “At-a-Glance” calendar, register and save the dates:

  • Tuesday, October 30, 2012: Novemberfest—SEMA’s version of the famed Octoberfest. PRO’s premier networking event that honors the industry.
  • Thursday, November 1, 2012: Technical Skills & Training Conference (TSTC) at the PRO Garage. Live, interactive installation demonstrations that promote business efficiency and profitability.
  • Thursday, November 1, 2012: Breakfast Meeting. Membership and interested guests discuss council business and industry opportunities over breakfast.
  • Tuesday, October 30–Friday, November 2, 2012: Visit the PRO booth located in North Hall booth #12661 and learn how PRO can help your business.
Be a part of the experience, and network like a PRO.

To learn more, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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SBN Logo
 
Visit SBN's website.
 

  sbn
The SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., will be unveiled at this year’s SEMA Show. Pictured here are two Magnaflow employees installing a Magnaflow exhaust.
   

30 SEMA-Member Companies Supply Products for the 
SEMA Mustang Build Powered by Women


The all-female vehicle customization project known as the SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., is on target for the unveiling of winning design “High Gear” at this year’s SEMA Show, Tuesday, October 30, 2012. The vehicle, which was painted at L&G Enterprises and customized at Source Interlink Media’s headquarters in El Segundo, California, will be auctioned on eBay immediately following the reveal with proceeds slated for the SEMA Memorial Scholarship Foundation—an organization dedicated to fostering the next generation of automotive aftermarket leaders and innovators.

Thirty aftermarket manufacturers, retailers and suppliers provided more than 50 high-performance components for this historic all-female SEMA Mustang Build. Custom installations and vehicle modifications include an E-Force Supercharger System from Edelbrock; front and rear brakes from Wilwood; a complete coilover suspension from H&R; sway bars from Whiteline USA; an exhaust system from MagnaFlow; a stereo system from Kicker; P Zero tires from Pirelli and Forgeline GA1R wheels with a custom finish. In addition to the customization of a Ford Mustang GT by an all-female build team, many of the products donated to the build came from women-owned companies.

“It was amazing to experience the huge amount of support offered by the SEMA-member companies,” stated Susan Carpenter, SEMA Businesswomen’s Network (SBN) product coordinator. “The response was overwhelmingly positive in support of the scholarship fund and to raise awareness of women in the automotive aftermarket. Many of the companies not only provided product at no charge, but also sent female representatives to install their product onsite.”

“From the beginning, we felt that the build would have a lot of great energy,” commented Lindy Jewell of H&R Special Springs. “I knew our suspension would be a perfect addition to this amazing project. We encourage and support these unique ideas to broaden aftermarket awareness.”

The SEMA Mustang Build Powered by Women, scheduled for completion in late August, involves five primary teams and team leaders, including the Powertrain Team (JoAnn Bortles), Paint and Body Team (Theresa Contreras), Undercarriage Team (Mollie Lewis), Interior and Stereo System Team (Kristin Cline) and the Quality Assurance Team (Jennifer LaFever).

“Being a part of this project has been thrilling,” stated Coelette Chenier, marketing coordinator, MagnaFlow. “With the help of my team member, Laurie Paolone, I learned how to successfully install an exhaust system as well as several other products. Now, I feel like I can do anything, and someday I’m going to customize a vehicle of my own.”

For a complete list of the supporting SEMA-member companies as well as a list of SBN team members and their bios, visit www.sema.org/SEMAMustangBuild. Follow the build progress online at www.youtube.com/MotorTrend and www.HOTROD.com.

To learn more about the SEMA Mustang Build Powered by Women, contact Bryan Harrison, SEMA's senior manager of councils and the build's project manager, at bryanh@sema.org.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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SPC Logo
 
Visit SPC's website.  

RSVP Now for SPC Reception at the 2012 SEMA Show

Each year, the Street Performance Council (SPC) recognizes individuals for their contributions to the street performance industry of the special-equipment market. The winners of these awards will be recognized at the 2012 SEMA Show SPC & YEN Awards Reception taking place Wednesday, October 31, 2012, from 5:00 p.m.–7:00 p.m. at the Las Vegas Hotel. RSVP today!

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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WTC Logo
 
Visit WTC's website

  wtc
The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 2
   

WTC Offers Two SEMA Show Sessions for Wheel & Tire Professionals

On Monday, October 29, the Wheel and Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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Join the SEMA Council Family

SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.

The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.

The question is often asked, “Why should my company join a council?” The answer is simple. SEMA councils open the doors and provide you exposure to industry leaders, decision makers, trendsetters and a community of like-minded individuals who share your passion and desire to see business succeed and prosper. Once the doors are open, it is your responsibility to take advantage of the benefits by becoming actively involved.

Learn more today
.

Thu, 09/13/2012 - 09:45

Automotive Restoration Market Organization (ARMO)
Hot Rod Industry Alliance (HRIA)
Truck and Off-Road Alliance (TORA)
Manufacturers' Rep Council (MRC)
Motorsports Parts Manufacturers Council (MPMC) Professional Restylers Organization (PRO)
Street Performance Council (SPC)
Wheel & Tire Council (WTC)
SEMA Businesswomen's Network (SBN) Young Executives Network (YEN)

YEN Logo

Visit YEN's website

Voting Now Open for the Young Executives Network Awards

The Young Executive Network recognizes and celebrates those outstanding individuals and companies who continually seek to make a difference and improve our hobby and industry niche.

Please join the Young Executives Network (YEN) at their Industry Awards Reception taking place at the annual SEMA Show. The YEN Industry Awards Reception is the premier networking opportunity for those employed and active in the automotive aftermarket. During the event, YEN will honor those top members of the year and recognize those who have made significant contributions.

Please vote for one candidate in each category. Balloting ends, Tuesday, September 18, 5:00 p.m. (PDT).

RSVP Now for YEN Reception at the 2012 SEMA Show

Each year, the SEMA Young Executives Network (YEN) recognizes the top individuals for their contributions to the industry. The winners of these awards will be recognized at the 2012 SEMA Show YEN Industry Awards Reception taking place October 30, 2012, from 5:00 p.m.–7:30 p.m. at the Las Vegas Hotel. Check out the previous year's award winners.

RSVP today!

The Young Executive of the Year Award is presented to an individual who has had a positive impact on the industry. The YEN Vanguard Award is presented to the individual, business, organization or sanctioning body that has had a positive effect on a young executive's career within the automotive industry.

  morrow
Brandy Morrow
   

YEN Member Spotlight: Brandy Morrow on Winning Respect in a Male-Dominated Industry

Growing up, Brandy Morrow, 28, didn’t envision herself behind the wheel of a race car or working on cars in the hot summer sun. Her father Mike, who was a professional motorcycle racer and transitioned into performance sales and marketing, never forced the car hobby on Morrow. In fact, while pursuing martial arts and other mainstream pursuits, she didn’t even get her driver’s license until she was 17. Her father then taught her basic vehicle maintenance and enrolled her in a defensive driving course. A year later, looking to learn a little more about vehicle control (after wrecking her first car—a Saturn), Morrow enrolled in an all-women’s autocross school at El Toro Airbase in Orange County with her Honda Del Sol.

That experience, where Morrow was surrounded by fast women in fast cars and competition drove a more thorough understanding of vehicle control, lit the fire. From there, she attended several karting schools, and SCCA and NASA races and eventually came to be one of the fastest drivers on the Goodguys Autocross circuit. After obtaining a degree in psychology from UC Irvine, Morrow went to work at a medical office, keeping her passion for competition as a weekend hobby with her father and brother. However, she found office work a little slow, so she chose a different path. Four years later, as marketing coordinator for Spectre Performance, she now tours the country, explaining performance induction to consumers at car shows, working on marketing materials and driving Spectre’s ’70 “Carbon Camaro” Pro-Touring autocross machine.

How did you transition from psychology to the aftermarket?

I was working for a medical office and was looking to escape to something else. I was bored, and my job position wasn’t really what I wanted to do. Spectre was putting a marketing program together with a semi truck to travel around the country and educate the public about its products. They were looking for an outgoing young person to join the team and travel 11 months out of the year. I had really never been out of California, so I jumped on the opportunity. I would get paid to travel and visit new places, while attending car shows every week. What could be any better than that? I have met some fantastic people along the way and have seen more random things than most can say they’ve seen in their lifetime.

How did you start racing and how did you pitch Spectre to put you behind the wheel?

I was first given the opportunity to race for Spectre about two-and-a-half years ago. In 2009, the TV show, "Truck U," wanted to film a segment at the Goodguys Autocross course in Nashville, Tennessee. I jumped at the opportunity. What I didn’t know was that being a female behind the wheel of a car on the autocross would get so much attention. I came in dead last every single race but still received praise and attention just for going out there and participating!

I started in Spectre’s ’70 Mach 1 and ’70 El Camino. Neither car was set up for autocross; it was a constant struggle to improve. The crowd response we got just from taking our cars out to the autocross, racing them a couple times and then driving them back to the booth was amazing. When the car was back in the booth, people who were interested in both the car and the products we had on display filled the area. It was one of the best marketing moves we could have made with the truck and trailer program. Not only was it getting the consumers' attention, but we also started to receive a lot of press from the media and events we attended.

In 2011, I finally got my hands on a car set up specifically for autocross. Spectre built a ’70 Camaro to showcase our bolt-on cold air intakes. The car was built with me in mind, taking my height and size into consideration (I had to use a booster seat in the El Camino). Instead of worrying about little things, such as seeing over the steering wheel, being secure in my seat or having no power steering, I could focus on my driving. With each event I got a little better, but it wasn’t without the help of others. Brian Finch is my autocross driving instructor. Somehow, he just knew how to get through to me to help me with my driving; prepping me mentally before each run, guiding me through each turn and giving me pep talks at the end to either knock me from my pedestal or reassure me that I would get it next time.

The one thing that dad always reminded me was that winning was one thing, but marketing the car and the company were my top priority. Though it was pretty cool to win a couple of events, it was even more important to get people in the car with me, offer strangers a ride and get younger people interested in what I was doing. So, in 2011, I set out on a mission. I tried not to ride alone. I tried to find someone in their late teens, early 20s to come for a ride. I tried to educate youth on what I did with my job, on the road and with my racing. This was more of a personal mission at first, but it turned into a great marketing opportunity for Spectre. Not only did people enjoy going for rides in the Camaro, but I also made sure to make an extra effort to leave an impression on those people and, far more importantly, make sure they were having fun.

What do you like about being on the road?

My passion was always the competition. My problem was I would get intimidated when other people got into the car to go for a ride with me. I would tense up, get sick to my stomach and feel that I needed to take them on the ride of their lives, which usually ended in complete failure with me running over half the cones with a couple stuck under the car by the time I crossed the finish line. This was how I earned my nickname, “Cone Queen.” In 2011, it was a different ballgame. I had a car that was actually set up for me, I was comfortable and secure behind the wheel and my confidence grew with each race.

With a few wins under my belt, I was determined to get over my fear of having passengers in the car, while also encouraging more people to get interested and involved. This has been my new passion ever since—educating the public on autocross, taking people for rides, making them smile and building friendships. It’s not too often that people have the opportunity to travel the county and talk to as many people as I do. The ability to meet all different types of people, build relationships and get people involved in the automotive industry, whether it’s marketing, engineering, racing, etc., is what I love about being on the road. Making a difference (even if it’s a small one) in people’s everyday lives is what I enjoy most.

There aren’t very many women in motorsports. Is being female an advantage or disadvantage?

I struggled with the concept that I was a woman racing in a man’s sport. When I first started racing, there were more bad than good comments each time I went out and drove. I heard people say they shouldn’t let females go out there and drive, that I was in last because I was a female, etc. These did not get to me as much as the sexist comments did. I had guys who would approach me with the intent to hit on me—they didn’t take me seriously as a competitor. At the time, Stacy Tucker from DSE and I were the only women consistently competing in the Goodguys autocross in the Midwest and on the East Coast. It was definitely tough. In 2010, more and more females started coming out with their cars. The West Coast always had female drivers, such as Mary Pozzi. As more females started to come out, people weren’t as shocked to see a woman behind the wheel. It was also nice because all the women started to form a close bond and help each other out—and we started to win.

On the flip side, our industry still has a gender bias. I can’t express how frustrating it is when someone walks up to our trailer to ask a question and will refuse to talk to me, wanting to wait for one of the guys to become available so they can ask them. I had a particular case during one show where a guy refused to talk to me because he didn’t think I knew what I was talking about since I was female. When he finally spoke with our truck driver, our truck driver referred him right back to me. I ended up building a custom intake for his car right at our booth, and he came back the next day saying how happy he was.

It’s extremely hard not to get upset at the time, but I have learned to make these my little missions. I know that I will not be the woman to break down all the stereotypes about females in the automotive industry, but if I can work on one person at a time, that makes a difference.

What would you tell girls who see you race at events around the country?

Have confidence! Females, males, young, old… I can’t tell you how many people I have had come up to me and say, “I wish I could do that, but I don’t think I would be any good.” I am a strong believer that any type of racing will make you a better driver. Autocross helps teach car control and forces you to get to know your car better. I like to talk to my passengers now and point out things the car is doing while we are on the course. This way they are also learning.

My confidence speech goes way further than just the automotive and racing realm, though. I usually reassure any girl who comes up and asks me questions to just be herself. Don’t try to fit in with the guys, don’t try to talk like them or be over confident to make an impression. I have learned that people respect you for just being yourself.

Everyone always comments, though, on how I always have a smile on my face; I am always laughing and how it looks like I am always having a good time. There are times when I am frustrated at my driving for the day or the track may not be ideal, and there are times that I have let my frustration show. So the most important lesson I have learned while on the road is positivity. No matter what happens, what place I am in or anything for that matter, as long as I keep a smile on my face and stay positive, it really makes a good impression on others. Fake it till you make it!

Final thoughts?

I am not a dress up, wine-and-dine kind of gal, but I have a lot of respect for those types of businesswomen. I prefer to get my hands dirty, work on the Camaro, go out and beat up on the boys. With that, I have control over how I am perceived and how I can encourage other younger females to get involved and have the confidence to succeed in anything they do.

YEN Member Wins iPad for Autistic Son for Membership Initiative Participation

It’s almost noon on a Thursday and I’m driving through rural Oklahoma when my cell phone rings. I look at the screen, which displays the name Bryan Harrison, SEMA's senior manager of councils. Not totally out of the ordinary since I serve on the YEN Select Committee, but I knew we didn’t have a call scheduled for the day. When I answered, he proceeded to congratulate me on winning an iPad for my participation in our YEN membership initiative in which we collectively increased our membership to more than 1,000. We chatted briefly about work and the current state of the industry as a whole and he signed off by saying something along the lines of, “hopefully this brightened your day.” Bryan likely had no idea just how much those words would ring true.

If you’ve met me, you know I’m an outgoing cut-up who doesn’t take things too seriously, but what you may not know about me is that I have a 10-year-old son named Jake who has Asperger’s Syndrome—a high-functioning form of autism. In meeting Jake, he comes off as your average 10-year-old who shares my passion for all things automotive and loves Star Wars and superheroes. But to live with him is to know the constant struggles Jake faces to navigate through daily tasks and situations that most would deem routine.

It should come as no surprise that Jake’s greatest challenges occur in the classroom, and that is why he spends upwards of 10 hours per week working with an occupational therapist on everything from handwriting to how to interact with peers in social situations. This past year, our school district received a grant to purchase a few iPads for the occupational therapy department after recent studies had shown that autistic children responded very well to the touch-screen interaction. My wife and I had been tossing around the idea of purchasing one for Jake at the time that I received the phone call from Bryan. Little did he know, he was not just brightening my day, but brightening Jake's life.

Research has shown that individuals with Asperger’s can go on to lead very normal, fulfilling lives. If you Google “Famous people with Asperger’s,” it will provide you with a surprising list of people, such as Bill Gates and filmmaker Tim Burton, along with suspected historical cases, such as Abe Lincoln, Andy Warhol and Albert Einstein. Even more surprising is the number of children currently born with some form of autism. One in 88 has become the medically recognized statistic of the current rate of children born with autism. With numbers like that, chances are you or somebody you know has some sort of link to autism and, if so, I’d like to hear from you. My e-mail is listed below this article. My 1 in 88, Jake and I would like to say thank you to Bryan Harrison and SEMA for the iPad as it means much more to him than you could ever imagine.

Matt Reasoner
Regional sales manager, BedRug Inc.
YEN Select Committee Member
mreasoner@bedrug.com

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Bryan Harrison.

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Visit ARMO's website.

Why ARMO?

Is your business involved in the restoration segment and not yet an ARMO member? In addition to direct access with its 275 restoration company members, the Automotive Restoration Market Organization (ARMO) provides a number of other benefits, including education and outreach for small businesses in the restoration market, product exposure through an annual New Products Showcase and collective support of the restoration hobby.

Top Reasons to Join ARMO:

  • Networking Opportunities: The primary strength of ARMO is its member companies. The organization provides multiple venues for ARMO members to interact and share ideas through its long-range planning meetings, new-products mixer at Spring Carlisle and the ARMO awards reception at the 2012 SEMA Show, as well as discussion groups on MySEMA and social media websites.
  • Education: The annual ARMO education seminars at the Hotrod & Restoration Trade Show bring industry leaders and experts together to share their real-world experience with small-business owners, providing tips and insights to help them grow their businesses. The ARMO Restoration Trademark Licensing Guide provides ARMO members with the basic forms needed to begin the process of getting products licensed by an original-equipment manufacturer. The licensing guide is available through the SEMA Education Institute.
  • Supporting Hobby Growth: ARMO recognizes the importance of the individual hobbyist to the industry and supports Collector Car Appreciation Day activities across the country. Every April, the ARMO New Products Showcase puts member company products directly in front of 100,000+ restoration enthusiasts each year at Spring Carlisle. In addition, ARMO’s “Take a Kid to a Car Show” (TKCS) program strives to get children involved in automotive hobbies at an early age. The interactive TKCS website provides information on how to get involved for kids and adults alike.

Contact ARMO’s staff liaison Jim Skelly at jimsk@sema.org for more information.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

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bubba
Bubba's Inspiration for the Pinewood build.
   
bubba
The build.
   
bubba
The finished Pinewood car
 
Bubba's Builds Miniature Hot Rods for Charity

Some of the nation’s best custom-car and hot-rod builders recently took part in the third-annual Hot Rod Industry Alliance (HRIA) Pinewood Builders Challenge. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of Pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California, with the car built by Derek White of Street Vizions winning the race. All of these cars will be on display at the annual SEMA Show and then placed on eBay for auction from October 30–November 8. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

Bubba’s East Coast Rods & Customs was one hot-rod builder that participated in the Pinewood Builders Challenge. Meet Bubba:

Describe the inspirations behind the design of your Pinewood car.

The design of our Pinewood entry is based solely on the ’32 Ford Bubba built for the first episode of our upcoming network TV show. Here, you see a few photos of Bubba and the car when we delivered her to the Andreatos Brothers July 2, 2012, which was unveiled to the public at the big car show July 4, then shot for the magazines July 11.

Describe some of the materials and resources you used to build your car.

From a resources perspective, we relied completely on the TV car. As such, we went to great lengths to ensure she was as accurate from a visual and scale perspective as she could possibly be. In fact, we went so far as to use the actual materials for the interior of the Pinewood car that we used in the TV car. We purchased several different 1/25 scale model kits whose motors, when assembled as one, best represented the actual car. The hand-crafted headers that replicate those of the original car are painted using the exact same high-temp exhaust paint. The headers also serve a two-fold purpose for us; they not only represent the TV car, but they are also used to add weight to our Pinewood car. Additionally, the PPG Oh So Orange and Key Lime colors you will see featured on the Pinewood car are the exact same colors used on the real car.

Why is it important for you to participate in the Pinewood Builders Challenge?

At Bubba's East Coast Rods & Customs, we count the blessings before us every day and we are thankful for all that we have. Charity work is of extreme importance to us, and we are extremely engaged in charitable work for children, women's abuse and animals. Whenever we have the great fortune of being asked to throw our weight behind one of these charities, we will do what we can at every level to participate. We take the opportunity to do so very seriously and, as such, put forth every effort we can just as we do in every car we build to ensure that we make the maximum impact for the charity.

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.

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RealTruck.com Joins TORA

RealTruck.com has announced that it has joined the Truck and Off-Road Alliance (TORA) and will have its Storm Truck on display in the TORA booth at the SEMA Show in Las Vegas. As part of its membership, as do all the companies that sponsor a vehicle in the TORA booth, RealTruck.com will make a $1,500 donation to the SEMA Cares Committee, which works to benefit the Childhelp and Victory Junction children's charities.

  TORA
TORA Chairman George Lathouris of Keystone Automotive is flanked by Nathan Cole and Brian Shelley of RV 4 Wheel & Performance Automotive. Cole and Shelley worked in front of a live audience to transform a ’12 Jeep Rubicon from “stock to show” during the recent TORA Jeep Build at the Carlisle Truck Nationals August 3-4.
   

From Stock to Show Jeep

Thousands of light-truck enthusiasts watched as a ’12 Jeep Rubicon was transformed from “stock to show” right in front of their eyes during the recent TORA Jeep Build. The event was conducted during the Carlisle Truck Nationals as part of the third annual TORA New Products Showcase. TORA-member Bob Smeigh, owner of RV 4 Wheel & Performance Automotive in Mechanicsburg, Pennsylvania, not only donated the project vehicle, but also valuable shop time to have two of his professional installers perform the live transformation. All of the products used in the build were donated from TORA manufacturers.

“We cannot thank the manufacturers who participated in this project enough,” said George Lathouris of Keystone Automotive Operations. “And what can I say about Bob Smeigh and his guys? Not only did they help show the quality and value of TORA-member company products, but also demonstrated complete professionalism and attention to detail during every step. They really set the bar high for any future projects like this. We also have to thank Ed Scholly, Jim Vinarski and the entire Carlisle events team for being true event partners.”

jeep
All of the parts and accessories shown here and more were donated by TORA companies for the live Jeep build out.
 
   
jeep
The finished product.
 
   

Thanks to TORA Manufacturers

TORA thanks the following manufacturers for donating product that made this TORA Jeep Build a success:

Are you on Facebook, LinkedIn or Twitter? TORA Is!

Be sure to follow TORA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/TORA and use the links in the top right-hand corner.

TORA Column in SEMA Member News

Read TORA's column featured in the September/October issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.

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Visit MPMC's website.  
thomson
Chris Thomson
cozzie
Jim Cozzie
funfar
Ron Funfar
dorton
Keith Dorton

MPMC Hall of Fame 2012

MPMC has announced four inductees to the MPMC Hall of Fame, class of 2012. Congratulations to: Jim Cozzie, Keith Dorton, Run Funfar and Chris Thomson.

The four will be formally recognized at the annual MPMC Hall of Fame breakfast, Friday, November 30, 2012, at 8:00 a.m. at the PRI Show in Orlando. Inductees are selected by a special task force from nominations received from the MPMC membership.

“Once again, the task force has selected four very deserving individuals for induction into the MPMC Hall of Fame,” said MPMC Chairman Vic Wood of Hedman. More information on each of the inductees will appear in future issues of SEMA eNews.

Final Week to Register for Media Trade Conference

Are you a performance or motorsports parts manufacturer? Have you registered for a chance at one of the 100 exhibitor suites for the 2013 MPMC Media Trade Conference? Exhibitor registration closes on Friday, September 7, so don’t delay, register now!

The 2013 MPMC Media Trade Conference takes place January 22–24, 2013, at a new location. The 2013 event will be held at the Embassy Suites Orange County Airport North in Santa Ana, California.

Not an MPMC member? Join at www.sema.org/mpmc.

For more information, contact Jim Skelly at SEMA at 909-978-6690 or via e-mail at jimsk@sema.org.

Media Trade Conference Moves to Orange County

The 2013 MPMC Media Trade Conference will be held at the Embassy Suites Orange County Airport North in Santa Ana, California. The move was necessitated due to major property renovation at the El Segundo location, scheduled for the same time as the 2013 Conference.

“We have certainly enjoyed many successful events at the El Segundo property,” said MPMC Chairman Vic Wood of Hedman. “But major construction, with the noise and dust and what all, could mar the great times we’ve had there forever. This Orange County property is only a few miles from John Wayne airport, offers free shuttles, lots of parking and a staff that I’m told is very enthusiastic about hosting this event. The layout of the property is going to provide a whole new look and feel, and overall, I think we’re in for another outstanding event.”

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!

MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

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Visit MRC's website.  

What Does it Mean to be a Sales Professional?

SEMA’s Manufacturers Rep Council (MRC) hosts a discussion group on Linkedin for professional reps and sales agents. Recently, MRC asked the question, “In one word, what does it mean to be a sales professional?”

The list as submitted by members of the Linkedin group includes:

  • Credibility
  • Relationships
  • Trust
  • Service
  • Commitment
  • Ethics
  • Produce
  • Knowledge
  • Relevance
  • Value

Join the conversation; join MRC at www.sema.org/li-mrc. For more details on how to get involved or to learn how professional reps and agents can help your business, contact Zane Clark at 909-978-6696.

Need Help Getting Your Product to Market?

The SEMA Show offers exhibiting companies an array of tools and resources to ensure that their experience delivers value at and beyond the Show. For manufacturers with an established or new product line, the challenge often becomes how to best take advantage of the notoriety and exposure the Show can bring by getting their products to market effectively and efficiently. Many companies utilize an in-house sales team to accomplish this, while others opt to partner with a professional manufacturers' representative.

For the latter, and for those evaluating their sales strategy, SEMA’s Manufacturers' Rep Council (MRC) supports the Manufacturers' Representative Matching program during the Show. Located in the Exhibitor Services Manual, the Manufacturers' Representatives Matching Form connects manufacturers to MRC reps looking for new product lines. The completed forms are kept secure in the Rep Center, where MRC members can review and contact participating manufacturers to schedule a meeting.

In order to take advantage of this program, forms must be received by October 12, 2012. Enroll now by completing the Manufacturers' Representatives Matching Form.

Download The Top 10 Reasons for Hiring an Independent Sales Rep today. For more information, contact Zane Clark at 909-978-6696.

  wyly
John Wyly
   

All-Star Line-up Set for the Rep Technology Roundtable

Exclusively for reps, this year’s SEMA Show will kick-off with a powerhouse session. On Sunday, October 28, 2012, attendees will learn how to take advantage of a technological economy and be more profitable. Technology, data and eCommerce have greatly impacted the way reps do business. Starting with a panel discussion moderated by Bryan Shirley, CPMR, attendees will then take part in intimate roundtable discussions led by such industry experts as:

  • SEMA’s Data Co-op CEO Jon Wyly
  • eTool Developers President and Founder Luanne Brown
  • UPSHIFT Marketing Principal Bernard Bolisig, (formerly of Amazon.com's Performance Parts Category)
  • Cie Studios Vice President of Business Development Tyler Tanaka

Attendees will have the opportunity ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data.

Date: Sunday, October 28, 2012
Time: 3:30 p.m.–6:00 p.m.
Location: Las Vegas Hotel, Ballroom D
Price: MRC member: Free; SEMA member: $15; Non-member: $25

Space is limited, so register now! Contact Zane Clark at 909-978-6696 for more details.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Zane Clark.


PRO Logo
 
Visit PRO's website.  

  pro
Industry colleagues network during PRO’s 2011 Novemberfest reception.
   

The SEMA Show PRO Experience

The SEMA Show is just around the corner and the Professional Restylers Organization (PRO) has several exciting events and activities scheduled for your benefit. From hands-on training to education and networking, PRO has something to benefit every individual and business. Take a look at the PRO “At-a-Glance” calendar, register and save the dates:

  • Tuesday, October 30, 2012: Novemberfest—SEMA’s version of the famed Octoberfest. PRO’s premier networking event that honors the industry.
  • Thursday, November 1, 2012: Technical Skills & Training Conference (TSTC) at the PRO Garage. Live, interactive installation demonstrations that promote business efficiency and profitability.
  • Thursday, November 1, 2012: Breakfast Meeting. Membership and interested guests discuss council business and industry opportunities over breakfast.
  • Tuesday, October 30–Friday, November 2, 2012: Visit the PRO booth located in North Hall booth #12661 and learn how PRO can help your business.
Be a part of the experience, and network like a PRO.

To learn more, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.

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Visit SBN's website.
 

  sbn
The SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., will be unveiled at this year’s SEMA Show. Pictured here are two Magnaflow employees installing a Magnaflow exhaust.
   

30 SEMA-Member Companies Supply Products for the 
SEMA Mustang Build Powered by Women


The all-female vehicle customization project known as the SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., is on target for the unveiling of winning design “High Gear” at this year’s SEMA Show, Tuesday, October 30, 2012. The vehicle, which was painted at L&G Enterprises and customized at Source Interlink Media’s headquarters in El Segundo, California, will be auctioned on eBay immediately following the reveal with proceeds slated for the SEMA Memorial Scholarship Foundation—an organization dedicated to fostering the next generation of automotive aftermarket leaders and innovators.

Thirty aftermarket manufacturers, retailers and suppliers provided more than 50 high-performance components for this historic all-female SEMA Mustang Build. Custom installations and vehicle modifications include an E-Force Supercharger System from Edelbrock; front and rear brakes from Wilwood; a complete coilover suspension from H&R; sway bars from Whiteline USA; an exhaust system from MagnaFlow; a stereo system from Kicker; P Zero tires from Pirelli and Forgeline GA1R wheels with a custom finish. In addition to the customization of a Ford Mustang GT by an all-female build team, many of the products donated to the build came from women-owned companies.

“It was amazing to experience the huge amount of support offered by the SEMA-member companies,” stated Susan Carpenter, SEMA Businesswomen’s Network (SBN) product coordinator. “The response was overwhelmingly positive in support of the scholarship fund and to raise awareness of women in the automotive aftermarket. Many of the companies not only provided product at no charge, but also sent female representatives to install their product onsite.”

“From the beginning, we felt that the build would have a lot of great energy,” commented Lindy Jewell of H&R Special Springs. “I knew our suspension would be a perfect addition to this amazing project. We encourage and support these unique ideas to broaden aftermarket awareness.”

The SEMA Mustang Build Powered by Women, scheduled for completion in late August, involves five primary teams and team leaders, including the Powertrain Team (JoAnn Bortles), Paint and Body Team (Theresa Contreras), Undercarriage Team (Mollie Lewis), Interior and Stereo System Team (Kristin Cline) and the Quality Assurance Team (Jennifer LaFever).

“Being a part of this project has been thrilling,” stated Coelette Chenier, marketing coordinator, MagnaFlow. “With the help of my team member, Laurie Paolone, I learned how to successfully install an exhaust system as well as several other products. Now, I feel like I can do anything, and someday I’m going to customize a vehicle of my own.”

For a complete list of the supporting SEMA-member companies as well as a list of SBN team members and their bios, visit www.sema.org/SEMAMustangBuild. Follow the build progress online at www.youtube.com/MotorTrend and www.HOTROD.com.

To learn more about the SEMA Mustang Build Powered by Women, contact Bryan Harrison, SEMA's senior manager of councils and the build's project manager, at bryanh@sema.org.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, contact Bryan Harrison.

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Visit SPC's website.  

RSVP Now for SPC Reception at the 2012 SEMA Show

Each year, the Street Performance Council (SPC) recognizes individuals for their contributions to the street performance industry of the special-equipment market. The winners of these awards will be recognized at the 2012 SEMA Show SPC & YEN Awards Reception taking place Wednesday, October 31, 2012, from 5:00 p.m.–7:00 p.m. at the Las Vegas Hotel. RSVP today!

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Bryan Harrison.

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Visit WTC's website

  wtc
The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 2
   

WTC Offers Two SEMA Show Sessions for Wheel & Tire Professionals

On Monday, October 29, the Wheel and Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.

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