Exhibitors that wish to receive their badges in advance and delivered by UPS must register booth personnel by October 12.

Exhibitor badges for the 2012 SEMA Show will be arriving soon for those companies that have already registered their booth personnel. Each exhibiting company will have all badges mailed together in one package and delivered by UPS to the exhibitor contact during the week of October 8.

Exhibitors who wish to receive their badges in advance and delivered by UPS must register booth personnel by October 12. After October 12, exhibitors will have to pick up badges onsite at the SEMA Show's Registration Hall.

For assistance, or if you have questions regarding the status of your badge mailing, contact Compusystems customer service at 866-229-3687 or e-mail aapexsema@compusystems.com.

For companies that have not yet committed to exhibiting at the 2012 SEMA Show, there is still time to get a booth. To get started, visit www.SEMAShow.com/buyabooth.

Exhibiting media badges are not mailed in advance of the Show. Exhibiting media will be able to pick up their badges in the Media Center. Sponsored by Continental Tires, the Media Center is an area available exclusively to credentialed media and includes facilities and resources specifically to assist editors and reporters.

Want to attend the 2012 SEMA Show? Attendees who register for the Show prior to October 15—the last day to save $50 on early-bird registration—will have their badges delivered via mail. Those attendees who register after the October 15 deadline will have to pick up their badges at the Show. Attendee registration is available on the home page of www.SEMAShow.com.

	Exhibitors that wish to receive their badges in advance and delivered by UPS must register booth personnel by October 12.

Exhibitor badges for the 2012 SEMA Show will be arriving soon for those companies that have already registered their booth personnel. Each exhibiting company will have all badges mailed together in one package and delivered by UPS to the exhibitor contact during the week of October 8.

Exhibitors who wish to receive their badges in advance and delivered by UPS must register booth personnel by October 12. After October 12, exhibitors will have to pick up badges onsite at the SEMA Show's Registration Hall.

For assistance, or if you have questions regarding the status of your badge mailing, contact Compusystems customer service at 866-229-3687 or e-mail aapexsema@compusystems.com.

For companies that have not yet committed to exhibiting at the 2012 SEMA Show, there is still time to get a booth. To get started, visit www.SEMAShow.com/buyabooth.

Exhibiting media badges are not mailed in advance of the Show. Exhibiting media will be able to pick up their badges in the Media Center. Sponsored by Continental Tires, the Media Center is an area available exclusively to credentialed media and includes facilities and resources specifically to assist editors and reporters.

Want to attend the 2012 SEMA Show? Attendees who register for the Show prior to October 15—the last day to save $50 on early-bird registration—will have their badges delivered via mail. Those attendees who register after the October 15 deadline will have to pick up their badges at the Show. Attendee registration is available on the home page of www.SEMAShow.com.

	Tom Marx

The week after the SEMA Show is a prime opportunity to generate results from your marketing and sales efforts. With a bundle of leads—vendors, customers, prospects, media reps and industry peers—the week following the Show is a crucial time for follow-up.

Join Tom Marx, The Marx Group, and the SEMA Education Institute (SEI), Thursday, October 11, at 10:00 a.m. (PDT) for a session that will help you learn how to make good on all of your company promises with the delivery of sales material, products, technical advice and so on. To obtain the greatest return on your investment, a post-Show strategy is necessary. From the development of a trade show lead form to a timetable for response, we will present some quick and easy tools that will help you turn leads into sales.

Don't leave your SEMA Show strategy to chance! Join Tom Marx and SEI, Thursday, October 11, at 10:00 a.m. (PDT) and nail down your post-Show strategy.

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

	Tom Marx

The week after the SEMA Show is a prime opportunity to generate results from your marketing and sales efforts. With a bundle of leads—vendors, customers, prospects, media reps and industry peers—the week following the Show is a crucial time for follow-up.

Join Tom Marx, The Marx Group, and the SEMA Education Institute (SEI), Thursday, October 11, at 10:00 a.m. (PDT) for a session that will help you learn how to make good on all of your company promises with the delivery of sales material, products, technical advice and so on. To obtain the greatest return on your investment, a post-Show strategy is necessary. From the development of a trade show lead form to a timetable for response, we will present some quick and easy tools that will help you turn leads into sales.

Don't leave your SEMA Show strategy to chance! Join Tom Marx and SEI, Thursday, October 11, at 10:00 a.m. (PDT) and nail down your post-Show strategy.

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

	Tom Marx

The week after the SEMA Show is a prime opportunity to generate results from your marketing and sales efforts. With a bundle of leads—vendors, customers, prospects, media reps and industry peers—the week following the Show is a crucial time for follow-up.

Join Tom Marx, The Marx Group, and the SEMA Education Institute (SEI), Thursday, October 11, at 10:00 a.m. (PDT) for a session that will help you learn how to make good on all of your company promises with the delivery of sales material, products, technical advice and so on. To obtain the greatest return on your investment, a post-Show strategy is necessary. From the development of a trade show lead form to a timetable for response, we will present some quick and easy tools that will help you turn leads into sales.

Don't leave your SEMA Show strategy to chance! Join Tom Marx and SEI, Thursday, October 11, at 10:00 a.m. (PDT) and nail down your post-Show strategy.

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

	Goolsby Customs' Pinewood hot-rod entry, before and after.

The 2012 Hot Rod Industry Alliance (HRIA) Reception will include a live auction to support SEMA Cares and increase awareness for the third-annual HRIA Pinewood Builder’s Challenge. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of Pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California. These cars will be on display at the annual SEMA Show and then 12 will be placed on eBay for auction from October 30–November 8, and three will be auctioned live. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

We caught up with Josh Henning of Goolsby Customs.

Describe the inspirations behind the design of your pinewood car.

Our inspiration came from the old drag racers, such as Tony Nancy, Tommy Ivo and Don Garlits, and their wild paint jobs and overall look. These guys had style and helped transform fast cars into cool cars!

Describe some of the materials and resources you used to build your car.

We tried to build this Pinewood much like a kid in the ’60s would have (if they had access to a cool painter). The body was made from the wood out of the kit, then the other parts were just built from whatever else we could find. Sometimes it's good to leave all the modern niceties behind and get back to the ways they used to have to do it.

Why is it important for you to participate in the Pinewood Challenge?

The Pinewood challenge is important because of the huge honor of being recognized with all these great builders who are working together for charity. And come on, whose arm do you really have to twist to get someone to play with a toy car?

	Goolsby Customs' Pinewood hot-rod entry, before and after.

The 2012 Hot Rod Industry Alliance (HRIA) Reception will include a live auction to support SEMA Cares and increase awareness for the third-annual HRIA Pinewood Builder’s Challenge. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of Pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California. These cars will be on display at the annual SEMA Show and then 12 will be placed on eBay for auction from October 30–November 8, and three will be auctioned live. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

We caught up with Josh Henning of Goolsby Customs.

Describe the inspirations behind the design of your pinewood car.

Our inspiration came from the old drag racers, such as Tony Nancy, Tommy Ivo and Don Garlits, and their wild paint jobs and overall look. These guys had style and helped transform fast cars into cool cars!

Describe some of the materials and resources you used to build your car.

We tried to build this Pinewood much like a kid in the ’60s would have (if they had access to a cool painter). The body was made from the wood out of the kit, then the other parts were just built from whatever else we could find. Sometimes it's good to leave all the modern niceties behind and get back to the ways they used to have to do it.

Why is it important for you to participate in the Pinewood Challenge?

The Pinewood challenge is important because of the huge honor of being recognized with all these great builders who are working together for charity. And come on, whose arm do you really have to twist to get someone to play with a toy car?

	Goolsby Customs' Pinewood hot-rod entry, before and after.

The 2012 Hot Rod Industry Alliance (HRIA) Reception will include a live auction to support SEMA Cares and increase awareness for the third-annual HRIA Pinewood Builder’s Challenge. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of Pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California. These cars will be on display at the annual SEMA Show and then 12 will be placed on eBay for auction from October 30–November 8, and three will be auctioned live. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

We caught up with Josh Henning of Goolsby Customs.

Describe the inspirations behind the design of your pinewood car.

Our inspiration came from the old drag racers, such as Tony Nancy, Tommy Ivo and Don Garlits, and their wild paint jobs and overall look. These guys had style and helped transform fast cars into cool cars!

Describe some of the materials and resources you used to build your car.

We tried to build this Pinewood much like a kid in the ’60s would have (if they had access to a cool painter). The body was made from the wood out of the kit, then the other parts were just built from whatever else we could find. Sometimes it's good to leave all the modern niceties behind and get back to the ways they used to have to do it.

Why is it important for you to participate in the Pinewood Challenge?

The Pinewood challenge is important because of the huge honor of being recognized with all these great builders who are working together for charity. And come on, whose arm do you really have to twist to get someone to play with a toy car?

	Goolsby Customs' Pinewood hot-rod entry, before and after.

The 2012 Hot Rod Industry Alliance (HRIA) Reception will include a live auction to support SEMA Cares and increase awareness for the third-annual HRIA Pinewood Builder’s Challenge. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of Pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California. These cars will be on display at the annual SEMA Show and then 12 will be placed on eBay for auction from October 30–November 8, and three will be auctioned live. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.

We caught up with Josh Henning of Goolsby Customs.

Describe the inspirations behind the design of your pinewood car.

Our inspiration came from the old drag racers, such as Tony Nancy, Tommy Ivo and Don Garlits, and their wild paint jobs and overall look. These guys had style and helped transform fast cars into cool cars!

Describe some of the materials and resources you used to build your car.

We tried to build this Pinewood much like a kid in the ’60s would have (if they had access to a cool painter). The body was made from the wood out of the kit, then the other parts were just built from whatever else we could find. Sometimes it's good to leave all the modern niceties behind and get back to the ways they used to have to do it.

Why is it important for you to participate in the Pinewood Challenge?

The Pinewood challenge is important because of the huge honor of being recognized with all these great builders who are working together for charity. And come on, whose arm do you really have to twist to get someone to play with a toy car?

	In addition to new products and the latest innovations from the specialty-equipment industry, the SEMA Show features a world-class education program that offers the latest in business insight and strategies specific to the automotive aftermarket.

SEMA Show exhibitors looking for ways to effectively use social-media tools and outreach at trade shows may want to read the articles linked below. Exhibitors are also encouraged to use @ tag “@The SEMA Show” on Facebook, and to tag items on Instagram and Twitter with the #SEMASHOW hashtag.

• "Twitter, Facebook, Pinterest, FourSquare – How to Use Social Media at Trade Shows"

• "Five Components You Should Include in Your Trade Show Social Media Plan"

In addition to the articles, the SEMA Show will include several social-media- and online-marketing-themed sessions as a part of Education Days. Below are examples from the SEMA Show's Online Marketing Conference - Powered by eBay Motors—sessions and presentations that cover pertinent marketing strategies and topics, such as landing-page optimization, Facebook, mobile site development, search-engine optimization (SEO), search-engine marketing (SEM), pay per click (PPC), website analytics, video SEO, video marketing, reputation management and more.

"Mobile Marketing Part 1: Driving Sales, Engagement and Loyalty Through Mobile Devices"

When: October 31 - 9:30 a.m.–10:30 a.m.
Where: Las Vegas Convention Center, N254

Powered by SEMA's Street Performance Council (SPC), this session, presented by Jeff Hasen of HipCricket, is part one of a two-part series. Changes in consumer behavior are dramatically changing the way that discovery, investigation and purchases are being made online. Without a shift to the mobile web, many companies will find themselves battling even harder for attention and reach with online browsers. How can businesses successfully plan and implement a mobile strategy? Tips and tricks to going mobile. How local search is affecting mobile consumers. The session features a 30-minute, open-floor Q&A for the conclusion.

"How Mobile Apps Are Changing Your Business Now and Forever"

When: November 1 - 11:00 a.m.–12:00 p.m.
Where: Las Vegas Convention Center, N257

This interactive forum will explore how mobile apps and mobile web are changing the landscape of the automotive industry, specifically the aftermarket space. Learn how not to get left behind, as mobile apps and other emerging technologies, such as augmented reality, near-field communications and smart TV, have matured to true business applications to run more efficiently in both the B2B and B2C spaces in the automotive aftermarket. The forum will be hosted by Michael Beller, vice president of Mediaworks/Emerging Media at Source Interlink Media, as well as some special guests. Live demos and lots of Q&A ensure this will be a good session to attend. In addition to the professional insight offered during the session, Source Interlink Media will raffle off an iPad loaded with extras.

More information on the 2012 SEMA Show is available online at www.SEMAShow.com.