SEMA News—October 2022

INDUSTRY NEWS

Study: Global ADAS Market Project to Reach $57 Billion by 2030

Advanced driver-assist systems (ADAS) will be a strong market sector for the remainder of the decade, with a forecasted CAGR of 18% annually through 2030.

A recent study published by Straits Research forecasts a huge upsurge in demand for advanced driver-assist systems (ADAS) through the remainder of the decade. Currently valued at $12.7 billion, the global ADAS market is expected to surpass $57 billion by 2030, with a compound annual growth rate (CAGR) of more than 18%, as originally reported by Aftermarket News. Increases in consumer demand combined with more disposable income, greater adoption by OE manufacturers and more stringent government mandates were all cited as contributing factors.

Among the three major regions cited in the study—North America, Europe and Asia-Pacific—North America has the biggest global market share, with 37.1% in 2021, though the Asia-Pacific region is expected to grow at a more rapid rate over the course of the decade. This is due in part to the fact that the region is home to a number of Tier-1 suppliers of ADAS components for OE manufacturers with assembly facilities in the region, most notably GM and Volkswagen Group.

Other factors cited as contributing to the expansion of the ADAS market included increased levels of urbanization and increases in traffic accidents. More than 1.3 million people are killed in vehicle accidents each year, and ADAS can help reduce the frequency and severity of road accidents and increase safety levels for motorists and pedestrians alike.

Exhibitors: Take Advantage of Free Product Entry at SEMA Show New Products Showcase

The New Products Showcase is an essential stop for Show attendees looking for the latest developments in specialty-equipment trends and technology.

Exhibiting at the SEMA Show and entering at least one product in the New Products Showcase puts your latest products in front of thousands of qualified buyers from every segment of the specialty-equipment industry. The best part: the first product you enter is free.

Entry Fees:

• The first product entered in one category in the New Products Showcase is FREE!
• Additional $75 per product category before October 7.
• After October 7, the cost is $150 per entry.
• No refunds provided after October 7.
• Entries submitted on-site will be accepted on a space availability basis.

The New Products Showcase is considered by many media and buyers to be the No. 1 destination to discover what’s new at the SEMA Show. Even if a product does not qualify as “new,” exhibitors are able to enter it as a featured product and still attract eyeballs to the item. All submissions are also professionally photographed in a mock studio on a white seamless background. The photos are shared and used by media in SEMA Show coverage and are also available to exhibitors to use for marketing purposes. For more information on New Products Showcase display guidelines, visit www.SEMAShow.com/esm.

Truck Hero Rebrands, Now to be Known as RealTruck

Now rebranded as RealTruck, the Truck Hero organization employs more than 5,000 people in more than 35 locations across North America.

RealTruck, the online retailer of aftermarket truck parts and accessories, will become the new name of the Truck Hero organization, effective immediately.

RealTruck.com has operated as Truck Hero’s e-commerce arm and consumer brand since 2015. As truck owners’ preferences and purchase patterns evolve, the name change reinforces the company’s commitment to grow consumer awareness and interest in the truck accessories category and to continue to deliver exceptional value and experiences to consumers. This, in turn, will benefit the company’s dealer and installer partners.

“When we started the company nearly 20 years ago, we were a small manufacturer of truck-bed covers with approximately 180 employees,” said Bill Reminder, founder and CEO. “Over the years, we grew Truck Hero into one of the most respected names in the aftermarket industry with more than 5,000 employees and 35 locations across North America. Our journey and success continue today as RealTruck. This important and exciting milestone supports our long-term growth strategy, ongoing commitment to product innovation, and alignment with the way consumers now learn about and purchase their truck, Jeep and off-road accessories.”

Free Parking Available to SEMA Show Attendees at Select Las Vegas Hotels

SEMA Show attendees can take advantage of free parking at select hotels by booking through the SEMA Show Block.

Driving to the SEMA Show this year? Show exhibitors and attendees preparing for the 2022 SEMA Show can lock in the guaranteed lowest hotel rate now by booking in the SEMA Show block and can take advantage of free parking at a number of participating hotel casinos. This can result in a considerable cost savings since parking is scarce (and expensive) during Show Week.

The following hotels all offer free parking for attendees who book through the SEMA Show Block.

• Cosmopolitan of Las Vegas ($269/night)
• Downtown Grand Las Vegas ($125.50/night)
• Encore ($265/night)
• Golden Nugget Las Vegas Hotel & Casino ($138/night)
• Hilton Grand Vacations Club Flamingo ($282/night)
• Hilton Grand Vacations Club Paradise ($281/night)
• OYO Hotel and Casino Las Vegas ($130/night)
• Palace Station ($115/night)
• Sahara ($225/night)
• The Stratosphere ($139/night)
• Tropicana ($105/night)
• Westin ($223/night)
• Wynn ($265/night)

The SEMA Show also provides shuttle service to and from the Show for the hotels listed that are not within walking distance to the Las Vegas Convention Center.

There are more than 45 hotels available in the block. For more information on the hotels listed, visit www.SEMAShow.com.

SEMA announces the finalists for its first-ever SEMA Automotive Influencer of the Year award. The new program recognizes content creators and social-media influencers who have significantly supported and helped build enthusiasm for the automotive industry and car culture. The new award will be presented to one of the top-five finalists at the 2022 SEMA Show Industry Awards Banquet to honor an influencer who has built an engaged audience and used his or her platform to positively impact car enthusiasts of all ages.

The five finalists for the 2022 SEMA Automotive Influencer of the Year award are Larry Chen, ChrisFix, TJ Hunt, Adam LZ and Alex Taylor.

The award is a result of the rise of content creators’ and social-media influencers’ impact on the industry. Finalists for the award were selected based on their presence and influence across social-media channels, including YouTube, Instagram, Facebook, TikTok and more. The SEMA Industry Awards Banquet will host the finalists and recognize their impact on growing the $50.9 billion automotive specialty-equipment industry.

“These influencers and creators have built up a tremendous voice to help promote, shape and protect the automotive industry,” said SEMA Chairman of the Board James Lawrence. “Each of them has the ability to share their stories and connect with their fans in a personal and impactful way. They also generate tons of excitement and enthusiasm for the automotive industry. They are a big part of being an automotive enthusiast today, and it’s time we recognize them for their contributions.”

Fueled by the SEMA Show’s energy and passion, influencers will head to Las Vegas during the first week of November to connect with manufacturers and builders, learn about new products, witness vehicle unveilings and attend industry gatherings while sharing their experiences for the world to see.

“Automotive influencers embody the passion that makes being a car person so special,” continued Lawrence. “The content they create is a great representation of what car culture is all about.”

The SEMA Automotive Influencer of the Year award winner will be announced at the newly revamped SEMA Industry Awards Banquet on Thursday, November 3. The banquet, which is the annual celebration of the specialty-equipment industry, will also provide the backdrop for the presentation of other industry awards, including SEMA Person of the Year and SEMA Gen-III Innovator of the Year.

By Ashley Reyes

With the worldwide automotive industry gathered in Las Vegas for the 2022 SEMA Show, attending the annual trade show is the best time to meet other professionals and build connections. SEMA council and network activities are ideal for connecting with others in similar market segments and niches. Showgoers can now reserve their attendance for the following events:

With the worldwide automotive industry gathered in Las Vegas for the 2022 SEMA Show, attending the annual trade show is the best time to meet other professionals and build connections.

Automotive Restoration Market Organization (ARMO)

ARMO/HRIA Vehicle Unveilings, November 1, at 11:00 a.m., Central Hall, Booth #23295

ARMO Industry Reception, November 2, at 5:30 p.m., Westgate, Pavilions 1–3

This social event is highly anticipated among Showgoers in the restoration market and includes an awards ceremony recognizing individuals and companies whose work has made a significant impact on the restoration industry.

SEMA Emerging Trends & Technology Network (ETTN)

ETTN Tech ‘N’ Toast, November 3, at 8:00 a.m., Upper North Hall N235

This energized networking breakfast features open discussion on ideas and concerns related to automotive technology.

ETTN Lunch ‘N’ Learn, November 3, at 12:30 p.m., Upper North Hall N235

This event features presentations on battery design basics; material technology, surface finishes and measuring equipment; SEMA Garage Detroit resources and opportunities to discuss and learn about the latest automotive technology trends.

Future Leaders Network (FLN)

FLN Reception, November 1, at 5:30 p.m., Top of Renaissance Parking Garage

This event will bring together young professionals to celebrate the strides they are making in the automotive aftermarket. An awards ceremony will take place to honor top members along with a car show highlighting local and member vehicles.

FLN General Membership Meeting Breakfast, November 2, at 8:00 a.m., West Hall W238

FLN members and prospective members will grow and expand their network, connect with the council's select committee and learn the many ways FLN can assist them and their businesses.

Hot Rod Industry Alliance (HRIA)

HRIA Reception, November 2, at 5:15 p.m., Westgate, Pavilions 1–3

This event will bring together colleagues, leaders and enthusiasts to celebrate their passion for the hot-rod customization hobby. An awards ceremony will take place to honor top individuals and companies.

Professional Restylers Organization (PRO)

PRO Cup Challenge, November 1-4, Show hours, PRO Booth – West Hall #50185

See the seven PRO Cup Challenge vehicle builds.

PRO Reception, November 1, at 5:00 p.m., West Hall 3rd Floor Terrace

This event will bring together colleagues, leaders and enthusiasts to celebrate their passion for new-vehicle accessorization. An awards ceremony will also take place to honor top individuals and companies.

PRO Booth Happy Hour, November 2, at 4:00 p.m., West Hall PRO Booth #50185

Network with automotive restyling professionals during the SEMA Show PRO Booth Happy Hour. This fun event will include the PRO Cup Challenge winner announcements.

Lunch With the PROs, November 3, at 11:30 a.m., West Hall 219

Restyling businesses will connect with one another and learn about the benefits available to council members. Discussion topics include the current state of the industry and roadblocks in the restyling industry.

SEMA Businesswomen’s Network (SBN)

SBN All Female Build Reveal, November 1, at 12:30 p.m., West Hall Booth #57061

SBN Gear-Up Girl Networking Event, November 2, at 4:30 p.m., West Hall W210 Entry Way

Reserved only for women, the event serves as a networking opportunity for professionals to give back and share advice with today’s female youth.  

SBN Reception, November 2, at 5:30 p.m., West Hall 210 Entry Way

This event will celebrate the strides women are making in the automotive aftermarket. Attendees will connect with the SBN select committee and learn about resources and how to get involved.

Truck & Off-Road Alliance (TORA)

TORA Feature Vehicle Trail, November 1-4, Show hours, Outside walkway between West Hall and North Hall

TORA Happy Hour, November 1, at 4:00 p.m., West Hall Members Lounge, Fueled by TORA

Wind down from a busy day on the SEMA Show floor and network with friends and colleagues in the truck and off-road industry, connect through open conversation, and learn about TORA's programs and resources. TORA Best Light Truck New Product and Best Off-Road New Product to be announced.

TORA Industry Reception, November 2, at 5:00 p.m., West Hall 3rd Floor Terrace

This event will bring together colleagues, leaders and enthusiasts to celebrate their passion for truck and off-road aftermarket. An awards ceremony will also take place to honor top individuals and companies. Pinewood Drag races will take place in partnership with SEMA Cares.

Wheel & Tire Council (WTC)

WTC Reception, November 1, at 5:00 p.m., Lower South Members Lounge, Driven by WTC, Booth #48179

This event will bring together colleagues, leaders and enthusiasts to celebrate their passion for the custom wheel and tire industry.

WTC Coffee & Conversation, November 2–3, at 8:00 a.m., Inside Lower South – Entrance to Global Tire Expo

Wheel and tire members and exhibitors are invited to stop by and network with one another and learn what is new and exciting this year with the industry and WTC.

WTC Happy Hour, November 2, at 5:00 p.m., Lower South Members Lounge, Driven by WTC, Booth #48179

Wind down from a busy day on the SEMA Show floor and network with other wheel and tire council members, connect through open conversation, and learn about WTC’s programs and resources.

Don’t miss out on great networking—RSVP now for SEMA Show council and network events.

By Ashley Reyes

As part of the 2022 SEMA Show, the Truck & Off-Road Alliance (TORA) Feature Vehicle Program will shine a spotlight on 10 vehicles that showcase diversity, trends and opportunities available in the truck and off-road market. Situated this year in a new location (outside walkway between West and North Halls), the area referred to as “TORA Feature Vehicle Trail” is a must-see attraction for all Showgoers.

Located on the outside walkway between the West and North Halls, the area referred to as “TORA Feature Vehicle Trail” is a must-see attraction for all Showgoers.

Check it out to see the following modified vehicles in key market categories:

Category: Overland
Baja Designs: ’14 Lexus GX 460

Category: Side-by-Side
Thumper Fab, ’22 Can-Am Defender

Category: CUV/Crossover
BERG Performance Inc, ’08 Porsche Cayenne Turbo

Category: EV
Trulers, ’75 Volkswagen Sand Rail

Category: Off-Road
Proffitts, ’86 Toyota Land Cruiser  

Category: SUV
Quadratec, ’22 Jeep Wrangler

Category: Off-Road
Baja Designs, ’22 Jeep Wrangler

Category: Lifted Truck
CDT Automotive, ‘21 Ford F-450

Category: Off-Road
Western Automotive, ’21 Jeep Wrangler JL

Category: Overland
Nisstec Lifts, ’22 Nissan Frontier

“As industry trends evolve, it’s important for TORA to reflect and showcase all current and future opportunities available,” said TORA Council Director Denise Waddingham. “The diverse array of vehicles will inspire and educate SEMA Showgoers to the unlimited possibilities.”

Visitors at the TORA Feature Vehicle Trail are invited to vote for their favorite vehicle for the TORA Feature Vehicle Best in Show Award. The winner will be announced during the TORA Industry Reception, November 2, at 5:00 p.m. in West Hall 3rd Floor Terrace.

By Ashley Reyes

Natasha Salem is the SEMA Future Leaders Network’s (FLN) newest spotlight member. Salem is the business development manager at Tucker Albin & Associates—a commercial debt collection agency.

Get to know Salem in her interview with SEMA below:

SEMA: What is the best advice you have ever received?

Natasha Salem: The best advice I have ever received is to be passionate and believe in what I do.

SEMA: What keeps you in the industry?

NS: I stay in this industry because I get to help others everyday.   

SEMA: Where can you be found on a Saturday?

NS: On any given Saturday you can find me either hiking or rock climbing in the San Juan Mountains. In the winter, I could be found on the ski slopes or ice climbing frozen waterfalls.

SEMA: How do you prepare for an important meeting?

NS: Research! I always take time to research who am meeting with. Researching the company and what they do will help me understand their needs.

SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?

NS: Elon Musk. He is always creating new efficient innovations in the auto industry and changing how the world gets around.  

Fill out an FLN member spotlight form. Selected candidates may be featured on FLN's social media, SEMA News and FLN-member updates.

By Ashley Reyes

The SEMA Automotive Restoration Market Organization (ARMO) named Jake Carr as this week’s council spotlight volunteer. Carr is the shipping manager at two aftermarket retailers representing restoration and restyling components: Camaro Central and Firebird Central.

Learn more about Carr, who was nominated to be spotlighted by his supervisor below:

Q: Tell us about Jake and his career at Camaro and Firebird Central.

A: Jake Carr has been employed at Camaro and at Firebird Central for more than seven years. He has been promoted within the company to the shipping manager. His main duties encompass all outgoing shipments: Ground, LTL and International. He supervises the shipping department staff and helps in any other areas when needed. He came from a culinary background, but has always loved cars. Now that he’s working in the industry, he has become quite the enthusiast. Jake currently has a 4th-Gen convertible Firebird that is absolutely beautiful.

Q: How long has Jake been volunteering for ARMO?

A: Jake has been involved in the volunteering side of our industry almost since the first day he started with us. Jake participates in the ARMO Hot Product Showcase and at mixers at the Carlisle Spring Show. He attended the ARMO Banquet and Open Meeting Breakfast at the SEMA Show in 2018. When the Take a Kid to a Car Show program was live and running, Jake would submit pictures for car shows he attended. He spends time with other staff members and encourages them to get involved with SEMA, especially ARMO and the Future Leaders Network (FLN).

Q: If you could say one thing about Jake and his contributions to the company, what would it be?

A: As Jake’s supervisor, I wish he would have joined our team sooner! Our shipping department has become top-notch and Jake played a huge role getting us there.

Q: How does Jake show his passion for this industry?

A: Jake focuses on making sure the parts that are being sent arrive to customers in perfect shape. He knows that the part might be the one thing holding up a project and can help get a long-awaited project on the road. Shipping parts can make dreams come true all over the world.

Q: Do you know what Jake’s dream vehicle might be?

A: I often hear Jake talking about a 3^rd-Gen ’87 Pontiac GTA. He’d look amazing driving one!

Q: On a Saturday, where do you think you would find Jake?

A: Jake is an avid musician. He literally can play anything. If you ever been to Cruisin’ the Coast Car Show in Biloxi, Mississippi, you might have heard him jamming the saxophone! I’ve attended other shows with him where he’s brought along a bass guitar, a drum machine or some kind of electrical flute. I’m sure he’s jamming out somewhere during the weekends!

Q: Has Jake ever mentioned any challenges that he’s concerned about for the restoration industry?

A: Getting the youth involved in our industry is huge for Jake.

Fill out an ARMO-member spotlight form to highlight how your company is contributing to the specialty-equipment industry. Selected candidates are eligible to be featured on ARMO’s social media, SEMA News and future ARMO-member updates.

AACF Celebrates 30th Anniversary Charity Golf Tournament

The annual Automotive Aftermarket Charitable Foundation (AACF) Bob Schoeberl Memorial Golf Tournament will celebrate its 30th anniversary this year and return to Spanish Trail Country Club during AAPEX/SEMA Industry week in Las Vegas.

AACF Golf Committee Chairman Jeff Helfrich stated, “we’ll have many of the same events that folks have come to enjoy. Our Sunday night cocktail reception has become a ‘Who’s Who of the Automotive Aftermarket,’ and it’s exciting in today’s environment to be able to network face-to-face again. In our 30 years of playing the event, we’ve yet to have a participant make a hole in one to win a car. This year, it could happen as every participant will have two chances again at winning a car on the course. Besides all the great raffle prizes we have each golfer will get some very special gifts commemorating our 30th anniversary.”

AACF Board President Larry Magee said, “You can have a great time, mingle with many of the companies and individuals important to our industry all while enjoying one of the area’s top and most beautiful golf courses. But most importantly, you are helping the AACF’s mission to provide assistance to our fellow members of the automotive aftermarket that need help during a catastrophic time in their life.”

The charity golf tournament is scheduled for October 31. Interested companies can still sponsor the event and there are golf foursomes still available. For more information or to get involved, contact Executive Director Joel Ayres at joel@aftermarketcharity.org.

Power Automedia Announces Electrified Publication

With electric vehicles (EVs) becoming increasingly popular, Power Automedia has announced the launch of Electrified. The new publication is dedicated to covering all things electric vehicles, from bleeding-edge news and reviews to e-mobility advice and tips for consumers. Electrified will explore a range of topics in electro mobility, commercial transport, personal-assistance vehicles, commuting solutions and everything in between. This broad focus is in response to the increasing global interest in EVs, as well as the need for a publication that can provide comprehensive coverage of the EV landscape. Electrified will provide an immersive digital experience that will include a newsletter, videos and social-media content served up daily.

LKQ Corp. Announces New Leadership Appointments

LKQ Corp. has announced new leadership appointments. Varun Laroyia, formerly executive vice president and CFO, has been appointed as CEO and managing director of LKQ Europe. He succeeds Arnd Franz, who has joined MAHLE as CEO. Prior to joining LKQ in 2017, Laroyia served in various roles at CBRE’s Global Workplace Solutions (GWS) business, Gateway, General Electric and KPMG in Europe and North America.

In addition, Rick Galloway has been appointed as LKQ’s senior vice president and CFO. He was formerly the CFO for LKQ’s Wholesale division, first joining in 2019. Prior, he held various positions with Alcoa Corp., including CFO of its engineered products and solutions division. 

Dale Earnhardt Jr. Announces Senior Executive Changes

Dale Earnhardt Jr. has announced a series of executive-level promotions, the most significant being Kelley Earnhardt Miller’s appointment to the CEO role. Earnhardt Miller will oversee all Dale Jr. companies, including the Dale Jr. brand, JR Motorsports, Dirty Mo Media, DEJ Management and The Dale Jr. Foundation.

Already the backbone of the entire Dale Jr. enterprise, Earnhardt Miller has managed the career of her NASCAR Hall-of-Fame brother since 2001 and built JR Motorsports into a multi-championship-winning organization with more than 100 victories, company officials stated. In addition, she is the recipient of sports business achievements, including Charlotte Business Journal’s Top 25 Women in Business honor, the Lyn St. James Foundation’s Opportunity Award and Sports Business Journal’s Game Changers. Earnhardt Miller also recently authored the book Drive: 9 Lessons to Win in Business and in Life.

In addition, the following appointments have been announced:

• Mike Davis has been named president and executive producer of Dirty Mo Media.
• Tony Mayhoff will expand his responsibilities to lead management of the Dale Jr. brand as vice president, strategy and development, for DEJ Management.
• Longtime motorsports licenser and marketer Joe Mattes has been promoted to senior vice president, business and strategy, for JR Motorsports.
• L.W. Miller has been named Senior Vice President of Motorsports. He will continue to direct JRM’s competition department as he has done since 2011.

EGR USA Announces Promotion, New Hire

EGR USA has promoted Tommy Lamb to the position of digital sales and content manager. Hired by EGR in 2016 as a customer service manager, Lamb has more than 20 years’ experience in the automotive aftermarket. As a sales manager, he worked to develop EGR sales via e-commerce and retail, exceeding the company’s sales targets year-over-year. He also has contributed to the marketing, pricing and exposure of EGR truck accessories to B2B and B2C audiences. In his new capacity, Lamb will be more directly focused on ecommerce and digital content to build EGR product awareness, help refine EGR data and manage EGR’s UMAP policy to enhance customer sales.

In related news, EGR USA has announced the addition of Pat Johnson as the company’s national sales director. Johnson is a passionate Jeep and off-road enthusiast with more than 20 years of sales experience, according to EGR. Prior to joining EGR, Johnson served as director of business development for AAMP Global/Stinger Off-Road, where he was responsible for launching the Stinger Off-Road brand online and building a B2B distribution network. Previously, he served as national sales manager/key account manager for Truck Hero in the Jeep & Off-Road division.

BorgWarner Appoints Sailaja Shankar to Board of Directors

BorgWarner announced recently that Sailaja Shankar has been named to its board of directors. Shankar is the senior vice president and general manager of the Cisco Security Business Group, where she is responsible for the company's global security business. Prior to joining Cisco, Shankar served as senior vice president of engineering, enterprise at McAfee, where she was responsible for its security and threat defense solutions across endpoint, extended detection and response, data center security and cloud native application protection.  

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to editors@sema.org.

By Della Domingo

SEMA exhibitors continue to share their latest news and are ready to show their products in real life rather than on a screen at the 2021 SEMA Show. Below are some of the most recent releases that exhibitors have posted in the SEMA Show Online Media Center.

The SEMA Show Online Media Center is a great place to view press releases from exhibitors.

• Ceros Low-Profile, Application-Specific Roof Rack
• Parkit360 Electric Trailer Dollies
• Soldaguard Green Solutions Dry Fog Deodorizer
• ZIVENT Films Innovating Windshield Protection Film
• Bullet Liner USA Announces Launch of Bullet Liner Rpm—Its All-Purpose Spray-On Protective Coatings for the Fleet Vehicle Market
• KnKut Announces Exhibition Plans for SEMA 2022
• EGR USA Announces Major Expansion of the EGR Rolltrac Electric Retractable Bed Cover Line
• Wagner Tuning Carbon Intake Manifold/Intercooler for BMW S58

View all the exhibitor press releases at www.SEMAShow.com/press, and find all SEMA Show News at www.SEMAShow.com/news.

SEMA Show exhibitors are invited to post their press releases for free by visiting this link.

The 2022 SEMA Show will take place November 1-November 4 in Las Vegas. Registration and details can be found at www.SEMAShow.com.

By Della Domingo

With nearly 3,000 credentialed media at the SEMA Show, the annual trade event is ideal for exhibitors that are making newsworthy announcements. Following is the official SEMA Show press conference schedule. Media are encouraged to attend all press conferences. To apply for media credentials, visit www.semashow.com/register.

Exhibitors that have breaking news announcements that are of interest to a large number of media are utilizing press conferences during the 2022 SEMA Show.

Official 2022 SEMA Show Press Conference Schedule

(As of September 29, 2022)

Monday, October 31

• 5:00 p.m.–7:00 p.m. – SEMA: SEMA Vehicle Reveal featuring the SEMA Award Presentation (outside of the Grand Lobby entrance)

Tuesday, November 1

• 7:30 a.m.–8:50 a.m. – SEMA: Kick-Off Breakfast, featuring announcements of Best New Products (Paradise Event Center)
• 9:00 a.m. – Volkswagen Group of America Inc.: Vehicle Unveil (Booth #10509)
• 9:30 a.m. – Toyota Motor North America: Toyota Press Conference (Booth #22200)
• 10:00 a.m. – SEMA: Keynote Speaker – TBA (Westgate Paradise Event Center)
• 11:00 a.m. – Keystone Automotive Operations Inc.: Ringbrothers Vehicle Unveil (Booth #21249)
• 11:30 a.m. – Centerforce Clutches: Ringbrothers & Centerforce Debut ’69 Mach 1 Mustang (Booth #23813)
• 12:00 p.m. – Quadratec Inc.: Quadratec to Debut Hybrid Jeep for “50 for 50” (Booth #58085)
• 12:30 p.m. – SEMA Businesswomen’s Network (SBN): SBN All-Female Build Reveal (Booth 57061)
• 1:00 p.m. – Scorpion EV: Power and Performance … Electrified (Booth #11268/SEMA Electrified Area)
• 1:30 p.m. – SEMA: Battle of the Builders Top 40 Announcement (Booth #10139/SEMA Battle of the Builders Area)
• 2:00 p.m. – Mothers Polishes-Waxes-Cleaners: Ringbrothers Unveils the Super Truck (Booth #22357)
• 2:30 p.m. – Eaton: New Performance Products and Partnerships From Eaton (Booth #22743)

Wednesday, November 2

• 10:00 a.m. – Hellwig Products Co. Inc.: Hellwig Introduces New Silent Support System Line (Booth #57043)
• 10:30 a.m. – Radiant Ride: Radiant Ride Launches “Think Inside the Box” (Booth #12861)
• 11:00 a.m. – The 4 Less Corp.: AutoParts4Less.com Motorsports Sponsorship (Booth #11839)
• 11:30 a.m. – TORRIX: TORRIX – Altering Off-Road Possibilities (Booth #12439)
• 12:00 p.m. – SendCutSend.com: SendCutSend Launches On-Demand Manufacturing (Booth #24875)
• 12:30 p.m. – Redline Detection LLC: Redline Detection Global Brand Partnership (Media Center)
• 1:00 p.m. – EMPI Inc.: EMPI Dune Buggy Reveal and Poster Signing With Shannon Rae (Booth #23429)
• 1:30 p.m. – SEMA: Battle of the Builders Top 12 Announcement (Booth #10139/SEMA Battle of the Builders Area)
• 2:00 p.m. – Formula Drift: Formula DRIFT: 20 Years (Media Center)
• 2:30 p.m. – Anyline Inc.:  Anyline Launches Smartphone Tread Depth Scanner (Media Center)
• 3:00 p.m. – Repairify: Repairify Institute Announcement (Booth #31201)
• 3:30 p.m. – Myers Tire Supply: Myers Tire Supply Launches Comprehensive MXP Brand (Booth #43095)
• 4:00 p.m. – ASA Automotive: ASA Automotive Introduces New DVI APP (Booth #43051)

By Della Domingo

As the SEMA Show concludes on Friday, November 4, iconic cars and trucks will emerge from the Las Vegas Convention Center and make their way to the West Hall Parking Lot for SEMA Ignited—the official SEMA Show after-party—where enthusiasts will see some of the hottest custom vehicles in the world that debuted earlier in the week.

General admission tickets allow access into SEMA Ignited and are available at www.SEMAIgnited.com. Enthusiasts can purchase upgraded tickets for reserved seating to watch the SEMA Cruise and performances from Formula DRIFT and the Urias Globe of Death—daredevil motorcycle riders who perform jaw-dropping stunts in a mesh sphere ball. A limited number of Friday Experience packages are available for general admission into SEMA Ignited, as well as entrance into the SEMA Show on Friday, November 4, and come with a one-year SEMA Individual Membership. The SEMA Friday Experience ticket price is $70 if purchased by September 30, or $100 if purchased between October 1–November 4.

“The SEMA Ignited Friday Experience is a rare opportunity for gearheads to experience the trade-only SEMA Show, and engage with the industry as SEMA Individual Members,” said Tom Gattuso, SEMA vice president of events. “Through the Friday Experience, enthusiasts will get a behind-the-scenes look at what industry professionals are doing at the SEMA Show and witness the trends as they are happening.”

Now in its eighth year, SEMA Ignited is a combination of a car show, parade, music, food, entertainment and exhibitions all rolled into what becomes the ultimate automotive celebration. It’s where consumers see, hear and, in some cases, get up close and connect with award-winning vehicles and their owners. With more vendors and exhibitors than ever before, the 2022 SEMA Ignited is where enthusiasts will be able to discover the newest trends, learn about new products, meet industry celebrities and experience the excitement of the growing aftermarket.

All SEMA Showgoers will be able to attend SEMA Ignited with their Show credentials. For more information about SEMA Ignited, visit www.semaignited.com. To learn more about the SEMA Show, visit www.semashow.com.