SEMA News—April 2013

INDUSTRY NEWS 

Fast Facts

Power Automedia hired industry veteran Aaron Hahn as publisher. Hahn spent 10 years with the sales team at ProMedia Publishing, most recently as publisher of Fastest Street Car magazine. He will operate out of the company’s home office in Murrieta, California. “Aaron is primed to hit the ground running in the burgeoning digital media market, and we’re happy to welcome him to the Power Automedia team,” said Power Automedia’s Vice President Jason Snyder. Power Automedia, Murrieta, CA; 951-677-2626.

Meyer Distributing Inc. announced the addition of a location in Champaign, Illinois. The crossdock will have a direct feed from Meyer’s distribution hub in Jasper, Indiana, which houses one of the largest inventories of automotive accessories in the nation. “The Champaign crossdock will add deliveries for long-standing Meyer accounts,” said Nick Gramelspacher, vice president of sales and marketing. “They will have even better access to massive inventories with next-day delivery.”

Prestolite Performance, producer of automotive brands such as Mr. Gasket, Accel and Mallory, has named Don Barry its new president. Barry has more than 16 years of experience with 3M, including the company’s automotive aftermarket business and as president of the Consumer Group Europe, based in Paris. He was a senior vice president at Dorman Products and was recently the CEO at OttLite Technologies. Prestolite Performance, Cleveland, OH; 216-688-8300.

Mishimoto Automotive recently received a grant from the state of Delaware for employment growth. According to an article published on Delawareonline.com, the Delaware Economic Development Office awarded the company money to help offset the costs of hiring five employees in marketing, accounting, engineering and support staff, as well as additional money for capital expenses. Mishimoto President Mike Sullivan said that the grant was developed for employers who are growing and building long-term homes in Delaware and that the process was fairly painless, requiring a proposal with growth estimates, etc. Mishimoto Automotive, New Castle, DE; 302-762-4501.

BrakeQuip has moved into larger facilities at 3143 Regal Drive, Alcoa, Tennessee 37901. BrakeQuip was founded in 1998 in Australia by Fred Anderson, who owned a brake parts store and developed the concept of making brake hoses to order at the point of sale, usually while the customer waited. The concept proved so successful that Anderson developed a manufacturing system that could be easily and economically produced to sell to others. BrakeQuip, Alcoa, TN; 865-251-9193.

Design Engineering Inc. (DEI) recently announced its sponsorship of the Hot Rodders of Tomorrow Engine Challenge. A scholarship program for high school shop teams, the challenge consists of a series of competitions that exhibit each team’s skill at breaking down and reassembling a small-block Chevrolet engine. The engine challenge encompasses more than 600 students and 150 sponsors participating in seven events, including the national championship at the annual PRI trade show. Every student who places first through fifth in the nationals wins college scholarship funds to be used to pursue careers in the automotive aftermarket. First-place team members win $10,000 each; second-place team members win $9,000 each; third place wins $8,000 each; fourth place wins $7,000 each; and fifth place wins $6,000 each. Design Engineering Inc., Avon Lake, OH; 440-930-7940. Hot Rodders of Tomorrow, Villa Park, IL; 630-730-4082.

Brenton Productions, producers of “Two Guys Garage” and “Truck U” on the SPEED cable TV network, has become a lifetime trustee of the University of the Aftermarket Foundation. To support the appointment, Brenton Productions President John Passante will become a member of the University of the Aftermarket Foundation board of trustees. The foundation encourages industry support, including donations for the purpose of honoring or memorializing individuals or otherwise recognizing special events. Contributions support training and education that continue to strengthen the automotive aftermarket industry. Brenton Productions, Swansea, MA; 800-572-7798.

Motovicity Distribution will give away a ’13 Scion FR-S and a ’13 Ford Mustang with an assortment of performance products through its “Ticket to Ride Promotion.” Winners of the project cars will document the installation of the supplied performance parts as well as before-and-after performance tests. The promotion runs through September 30 and is open to registered performance-parts retailers and participating speed shops. The winners will be selected from a random ticket drawing in October. Once the builds begin, Motovicity will provide regular updates on the progress of the installations, and the final project cars will be performance tested by a professional race car driver on a closed track. Motovicity, Madison Heights, MI; 888-SPEED-16.

Classic Recreations announced that it now offers restoration services for vintage vehicles of all makes and models through a new shop that was added to its headquarters in Oklahoma. According to a company release, the 7,500-square-foot shop opens June 5, 2013, and will welcome an additional crew of at least seven restoration experts, making the shop capable of all manner of projects and builds. Classic Recreations, Yukon, OK; 405-577-6464.

Trick Flow Specialties was named the official cylinder-head company of the Summit Racing Equipment Motorsports Park, starting with the 2013 racing season. Characterizing the partnership as an opportunity to reach a broader range of racers and fans, Trick Flow will display its products at many of the track’s major events. The company will also return as the sponsor of Fright Night at Summit Racing Equipment Motorsports Park’s Halloween Classic in October. Trick Flow Specialties, Tallmadge, OH; 330-630-1555.

Alpine Electronics of America Inc. presented its annual sales achievement awards to two firms from its aftermarket sales rep force: Driven Sales and Marketing and Focused Marketing Solutions. Each rep firm was presented with a “Bill Whitehouse Rep Firm of the Year Award” at Alpine’s annual sales meeting. The award was renamed in honor of Bill Whitehouse, a 12-year direct sales rep of Alpine who passed away in 2012. Whitehouse himself was named rep of the year in 2010 and 2011, becoming the first person to achieve the recognition two years in a row. Alpine Electronics, Torrance, CA; 310-326-8000.

Holley Performance Products now has a full list of NOS Nitrous-Oxide Systems installation and tuning videos available on the company’s YouTube channel, www.youtube.com/holleyperformance. There are a total of 18 videos covering how nitrous oxide works, complete kit overviews, installation details, system operation, tuning and more. The videos include animations and step-by-step, underhood video footage. Holley Performance Products, Bowling Green, KY; 270-782-2900.

Jody DeVere, founder and CEO of AskPatty.com, received the Women’s Automotive Association International (WAAI) distinguished service award during the 14th Annual WAAI Spirit of Leadership awards reception on February 9 at The Peabody in Orlando, Florida. DeVere founded AskPatty.com in 1999 as a social-media site to provide expert advice to women on automotive-related topics and to teach strategies to enhance women’s experiences in dealing with automotive-related businesses through the AskPatty.com Certified Female Friendly program. A long-time member of the WAAI board of directors who previously served as chairman, DeVere currently holds the position of vice chairman and treasurer. She is also a member of the Car Care Council’s women’s board, the California state advisory board for SkillsUSA and the SEMA Businesswomen’s Network. AskPatty.com, Newbury Park, CA; 888-745-1928.

With the goal of streamlining its interface to help users find content quickly, Advanced Clutch Technology launched a new website, www.advancedclutch.com. The company reports that the new online destination is modernized, with a clean format that is easy to navigate. Among the enhancements to the website is a new account management system, which makes it easier for customers to track recent orders, rate products purchased and save shopping carts for future purchases. Advanced Clutch Technology, Lancaster, CA; 661-940-7555.

Automotive Lift Institute has partnered with Petty’s Garage to support the Petty’s Garage Performance Tour for its second year in 2013. The Performance Tour brings Petty’s Garage car designers and builders, custom parts and unique vehicles directly to enthusiasts at events across the United States. “The Performance Tour is our opportunity to bring Petty’s Garage from Randleman, North Carolina, where it all started for me and my family, directly to our fans at events around the country,” said Richard Petty.

Racer Media & Marketing Inc., publisher of Racer magazine and Racer.com, has partnered with Car Guy Nation to help establish a revenue-sharing opportunity that, according to Racer Media & Marketing, allows the company to monetize its content with membership referrals to Car Guy Nation. “Racer magazine was reacquired by its founders in 2012, and we’re excited about their plans,” said Michael Chapin, senior vice president of digital for Car Guy Nation. According to a recent release, Racer.com plans to forego its initial efforts to build an online marketplace and instead refer readers to Car Guy Nation with incentives and exclusive promotions. By referring members to Carguynation.com, marketing partners in return earn a percentage of the sales those members make. Racer Media & Marketing, Irvine, CA; 949-417-6700.

Holley Performance Products announced that Trevor Wiggins has joined the company as vice president of sales. Wiggins will lead the Holley sales team in supporting customers of Holley fuel systems and other Holley products and brands, including Earl’s Performance Plumbing, NOS Nitrous Oxide Systems, Hooker Headers, FlowTech Exhaust and Weiand. Prior to joining Holley, Wiggins was a national accounts manager for key automotive aftermarket accounts, including warehouse distributors and retailers as well as OEM customers across 92 locations worldwide. Holley Performance Products, Bowling Green, KY; 270-782-2900.

Royal Purple Vice President of Sales and Marketing Mark McFann has elected to transition from the day-to-day management of the company’s marketing and consumer sales to a role as a contracted consultant for the company. In addition to his new role with Royal Purple, McFann has joined marketing consulting company Cast a Long Shadow. He is also a principle for the company Xecu Group, whose EZ Waiver product provides cloud-based complete electronic waiver and risk-management application. Royal Purple, Porter, TX; 281-354-8600.

Michael Re, ticket operations manager for the Sonoma Raceway, was promoted to senior director of ticketing, raceway officials announced. Re has more than 25 years of ticketing experience and will manage the day-to-day operations of the ticketing department, including all aspects of ticket operations and services, policies and procedures related to ticket sales, pricing and allocation. He will also oversee customer relations. Re was hired at the raceway in 2011.

Strattec Security Corp. has updated its website to include a new design, vehicle-match database and section for distributors. Available at Boltlock.com, the website includes detailed descriptions of Bolt products and a “how it works” tutorial video demonstrating Bolt’s One-Key Lock Technology. The site also features a vehicle-match database that allows users to see all of the different lock types that will fit their specific vehicles.

The Goodguys Rod & Custom Association will stage a year-long National AutoCross Shootout at 11 events this season, with the year-end shootout finals presented by BFGoodrich Tires to be held Saturday, November 16, at the Goodguys 16th Southwest Nationals (November 15–17, Scottsdale, Arizona). Throughout the year, the overall winner (fastest time of the event in any class) from each Goodguys National event where autocross is contested will be invited to Scottsdale as a finalist for the autocross finals shootout. The finals will feature a 24-car field made up of 11 finalists from the year-long shootout, nine PRO class drivers as well as four entrants who race their way into the finals. Those final four slots will be filled by the fastest cars on-track at the Southwest Nationals to be held Friday, November 15.

The winner of the Eagle One 20th anniversary Golden Rule Award for car clubs was the Over The Hill Gang of Lake Havasu City, Arizona. Eagle One presented the club with a check for $3,000, which was donated to the non-profit help organization Women With Willpower. The club’s entry form was drawn from more than 100 entries, and the random drawing was held to celebrate the 20th anniversary and allow all not-for-profit car clubs the opportunity to win the substantial donation. The club will also receive a custom-designed award plaque and a generous supply of Eagle One appearance products and Valvoline motor oil for fundraising events.

SEMA News—April 2013 

EVENTS
By John Stewart

Chicago Auto Show Highlights

Automakers Predict Growth, Show Newest Models

Auto-sales analysts are predicting growth in car sales overall—some to levels as high as 15.4 million for 2013. That would be good news for aftermarket manufacturers and retailers, as unit growth in the types of vehicles that enthusiasts tend to customize continues to gain momentum.

	The ’14 Toyota Tundra, as revealed at the Chicago Auto Show.

Truck sales will be a positive factor for 2014, according to Toyota officials speaking at the Chicago Auto Show. They estimated that the fullsize pickup segment exceeded 1.6 million units in 2012 and could hit 1.8 million by 2015. According to statistics offered by Toyota, the fullsize truck segment has typically been one of the most loyal in the industry, with owners usually replacing their old trucks with new ones of the same type and brand. However, Toyota marketing spokespeople were encouraged by the fact that truck owners are taking the opportunity to change brands in today’s market. They also report greater segment switching as people move from SUVs and cars to gain the unique capabilities and increasing comfort of fullsize pickups. With a return to personal-use pickups, the mix of 1/2-ton crew cabs has grown from 48% to almost 60% over the last five years, according to Toyota.

Among the vehicles expected to lend growth potential for the pickup segment is the ’14 Toyota Tundra. Toyota unveiled a new exterior design that features a muscular front view and a wider, taller grille, with headlamps that interlock with the rest of the front fascia. The hood was raised by 1.6 in., contributing to the bolder appearance. A new bed design helps carry the character lines down the side, leading to a new tailgate that has an integrated spoiler and “Tundra” embossed into the sheet metal. A new bumper goes from one to three pieces, allowing for grade differentiation and lower replacement costs.

The ’14 Ram Commercial ProMaster.

To satisfy the growing number of premium fullsize truck buyers, the redesigned Tundra will offer five distinct grades, each with a unique flavor that is immediately recognizable—including a different front grille for each rather than just an equipment buildup from grade to grade. The grades range from an entry-level SR for the work-use buyer, to the high-end Platinum edition that will offer premium interior design. The SR5 will continue to be the volume model, and Toyota also announced a 1794 Edition, inspired by the ranch founded in 1794 where the Tundra plant is now located in San Antonio. The new trim reflects a western lifestyle, with saddle-brown premium leather seating and Ultrasuede accents.

Chrysler debuted the all-new ’14 Ram Commercial ProMaster at the Chicago show. It is a fullsize van for the North American market and is an example of Ram and Fiat joining forces to expand the market internationally with offerings for businesses across the globe.

“As Ram takes a larger presence in the commercial truck market, the ’14 Ram ProMaster is a great addition, contributing to a one-stop shop of commercial-duty Ram trucks and vans,” said Fred Diaz, president and CEO of the Ram truck brand. Diaz cited durability, capability and low total cost of ownership as advantages for the Ram ProMaster commercial truck.

Inspired by the Fiat Ducato, the Ram ProMaster offers the North American segment the first six-speed automated manual transmission controlled by high-tech software that responds to road conditions. The ’14 Ram ProMaster’s powertrain features a 3.6L Pentastar V6 rated at 280 hp or a 3.0L, four-cylinder EcoDiesel engine rated at 174 hp and featuring an 18,500-mile oil-change interval.

	The ’14 Kia Forte five-door.

Thirteen chassis configurations will be offered for the ProMaster, including a 1500-series, short-wheelbase, low-roof cargo van and a 3500-series chassis-cab cutaway. Ram’s new fullsize van will offer more than 35 safety features, including a ParkView backup camera and ParkSense parking-assistance system. Another advanced technology system, Uconnect, will offer drivers a hands-free text-reply feature and a global positioning satellite to provide time-saving routes.

Kia Motors America (KMA) rolled out an all-new Forte five-door. The Forte five-door SX’s European-inspired hatchback design is complemented by an all-new 1.6L, gasoline direct-injected (GDI), turbocharged four-cylinder engine that puts out 201 hp and 195 lb.-ft. of torque, making the ’14 Forte five-door SX the most powerful Forte from KMA to date. The Forte five-door is expected to go on sale in the third quarter of 2013. Pricing will be announced closer to launch.

“We received very positive feedback after the all-new Forte sedan made its debut at the 2012 Los Angeles Auto Show, and we expect the all-new Forte five-door will build upon that success,” said Michael Sprague, executive vice president of marketing and communications
for KMA.

The ’14 Ford Fiesta ST.

Presented in two trim levels, EX and SX, with two distinct engine choices, the Forte five-door will offer customers premium amenities and features not normally found in the compact segment. Under the hood, the Forte five-door buyer will have a 2.0L GDI four-cylinder engine putting out 173 hp and 154 lb.-ft. of torque through a six-speed automatic transmission as standard equipment. The performance-oriented SX comes standard with a 1.6L turbocharged four-cylinder, a first for the Forte line. The SX also offers buyers the chance to pick their own gears with a standard six-speed manual transmission, or they may opt for the six-speed automatic featuring steering-wheel-mounted paddle shifters.

Ford countered with the ’14 Fiesta ST—in many ways a race car built for the street. With Ford’s global launch of Fiesta ST under way, Ford Racing will introduce the ST performance badge in the 2013 season of the Global RallyCross Championship and Global X Games events. The move is part of an expanded Global RallyCross program for Ford as it capitalizes on the popularity of the series and its increased visibility through X Game personalities that include Tanner Foust, Brian Deegan and Ken Block.

Fiesta ST is the result of a combined effort from Team RS in Europe and SVT in the United States. Available exclusively as a five-door hatchback in North America and with a six-speed manual transmission, Fiesta ST is projected to achieve up to 34 mpg. A new high-output variant of the award-winning 1.6L EcoBoost four-cylinder engine propels Fiesta ST with an estimated 197 hp and 214 lb.-ft. of torque. This compact performance machine sports a unique grille and chin spoiler with a new rear diffuser and fascia extensions. Bright-tipped dual exhaust pipes and a high-mount spoiler along with unique 17-in. wheels complete the package.

	The ’14 Cruze Clean Turbo Diesel’s 2.0L turbo-diesel engine produces an estimated 148 hp and 258 lb.-ft. torque.

Chevrolet debuted the ’14 Cruze Clean Turbo Diesel at Chicago, entering the U.S. and Canadian diesel-car markets this summer with a 2.0L turbo-diesel version of its hottest-selling sedan. The Cruze will feature the cleanest diesel passenger-car engine General Motors has ever produced.

Built in Lordstown, Ohio, the ’14 Cruze Clean Turbo Diesel delivers a combination of segment-leading features and efficiency. Based on GM testing, the Cruze Clean Turbo Diesel has demonstrated an estimated 42 mpg on the highway and best-in-segment range. The compact sedan’s new 2.0L turbodiesel engine produces an estimated 148 hp and estimated 258 lb.-ft. of torque, with 0–60 performance of 8.6 seconds. In addition, Cruze Clean Turbo Diesel’s emissions will be below stringent U.S. environmental standards, including Tier 2, bin 5 emissions standards.

“Cruze Clean Turbo Diesel fills an important role in Chevrolet’s diverse four-cylinder lineup and is primed to win over diesel devotees and compact-car buyers with its performance, torque and fuel economy,” said Perry. “We leveraged engineering expertise from around the globe to develop a world-class, low-emissions engine to give U.S. and Canadian customers a car that’s both fun to drive and practical at the pump.”

With a starting price of $25,695, including an $810 destination charge (excludes tax, title, license and dealer fees), Cruze Clean Turbo Diesel comes with a six-speed automatic transmission, four-wheel antilock disc brakes, a 3.20 final drive ratio, a 140-amp alternator, an 800 cold-cranking amps battery, 17-in. alloy wheels, ultra-low-rolling resistance all-season tires, a rear spoiler, an aero performance package and leather-appointed seating. Other standard features include Chevrolet’s MyLink infotainment system, a two-year maintenance plan and a five-year, 100,000-mile powertrain warranty.

SEMA News—April 2013 

EVENTS
By John Stewart

Chicago Auto Show Highlights

Automakers Predict Growth, Show Newest Models

Auto-sales analysts are predicting growth in car sales overall—some to levels as high as 15.4 million for 2013. That would be good news for aftermarket manufacturers and retailers, as unit growth in the types of vehicles that enthusiasts tend to customize continues to gain momentum.

	The ’14 Toyota Tundra, as revealed at the Chicago Auto Show.

Truck sales will be a positive factor for 2014, according to Toyota officials speaking at the Chicago Auto Show. They estimated that the fullsize pickup segment exceeded 1.6 million units in 2012 and could hit 1.8 million by 2015. According to statistics offered by Toyota, the fullsize truck segment has typically been one of the most loyal in the industry, with owners usually replacing their old trucks with new ones of the same type and brand. However, Toyota marketing spokespeople were encouraged by the fact that truck owners are taking the opportunity to change brands in today’s market. They also report greater segment switching as people move from SUVs and cars to gain the unique capabilities and increasing comfort of fullsize pickups. With a return to personal-use pickups, the mix of 1/2-ton crew cabs has grown from 48% to almost 60% over the last five years, according to Toyota.

Among the vehicles expected to lend growth potential for the pickup segment is the ’14 Toyota Tundra. Toyota unveiled a new exterior design that features a muscular front view and a wider, taller grille, with headlamps that interlock with the rest of the front fascia. The hood was raised by 1.6 in., contributing to the bolder appearance. A new bed design helps carry the character lines down the side, leading to a new tailgate that has an integrated spoiler and “Tundra” embossed into the sheet metal. A new bumper goes from one to three pieces, allowing for grade differentiation and lower replacement costs.

The ’14 Ram Commercial ProMaster.

To satisfy the growing number of premium fullsize truck buyers, the redesigned Tundra will offer five distinct grades, each with a unique flavor that is immediately recognizable—including a different front grille for each rather than just an equipment buildup from grade to grade. The grades range from an entry-level SR for the work-use buyer, to the high-end Platinum edition that will offer premium interior design. The SR5 will continue to be the volume model, and Toyota also announced a 1794 Edition, inspired by the ranch founded in 1794 where the Tundra plant is now located in San Antonio. The new trim reflects a western lifestyle, with saddle-brown premium leather seating and Ultrasuede accents.

Chrysler debuted the all-new ’14 Ram Commercial ProMaster at the Chicago show. It is a fullsize van for the North American market and is an example of Ram and Fiat joining forces to expand the market internationally with offerings for businesses across the globe.

“As Ram takes a larger presence in the commercial truck market, the ’14 Ram ProMaster is a great addition, contributing to a one-stop shop of commercial-duty Ram trucks and vans,” said Fred Diaz, president and CEO of the Ram truck brand. Diaz cited durability, capability and low total cost of ownership as advantages for the Ram ProMaster commercial truck.

Inspired by the Fiat Ducato, the Ram ProMaster offers the North American segment the first six-speed automated manual transmission controlled by high-tech software that responds to road conditions. The ’14 Ram ProMaster’s powertrain features a 3.6L Pentastar V6 rated at 280 hp or a 3.0L, four-cylinder EcoDiesel engine rated at 174 hp and featuring an 18,500-mile oil-change interval.

	The ’14 Kia Forte five-door.

Thirteen chassis configurations will be offered for the ProMaster, including a 1500-series, short-wheelbase, low-roof cargo van and a 3500-series chassis-cab cutaway. Ram’s new fullsize van will offer more than 35 safety features, including a ParkView backup camera and ParkSense parking-assistance system. Another advanced technology system, Uconnect, will offer drivers a hands-free text-reply feature and a global positioning satellite to provide time-saving routes.

Kia Motors America (KMA) rolled out an all-new Forte five-door. The Forte five-door SX’s European-inspired hatchback design is complemented by an all-new 1.6L, gasoline direct-injected (GDI), turbocharged four-cylinder engine that puts out 201 hp and 195 lb.-ft. of torque, making the ’14 Forte five-door SX the most powerful Forte from KMA to date. The Forte five-door is expected to go on sale in the third quarter of 2013. Pricing will be announced closer to launch.

“We received very positive feedback after the all-new Forte sedan made its debut at the 2012 Los Angeles Auto Show, and we expect the all-new Forte five-door will build upon that success,” said Michael Sprague, executive vice president of marketing and communications
for KMA.

The ’14 Ford Fiesta ST.

Presented in two trim levels, EX and SX, with two distinct engine choices, the Forte five-door will offer customers premium amenities and features not normally found in the compact segment. Under the hood, the Forte five-door buyer will have a 2.0L GDI four-cylinder engine putting out 173 hp and 154 lb.-ft. of torque through a six-speed automatic transmission as standard equipment. The performance-oriented SX comes standard with a 1.6L turbocharged four-cylinder, a first for the Forte line. The SX also offers buyers the chance to pick their own gears with a standard six-speed manual transmission, or they may opt for the six-speed automatic featuring steering-wheel-mounted paddle shifters.

Ford countered with the ’14 Fiesta ST—in many ways a race car built for the street. With Ford’s global launch of Fiesta ST under way, Ford Racing will introduce the ST performance badge in the 2013 season of the Global RallyCross Championship and Global X Games events. The move is part of an expanded Global RallyCross program for Ford as it capitalizes on the popularity of the series and its increased visibility through X Game personalities that include Tanner Foust, Brian Deegan and Ken Block.

Fiesta ST is the result of a combined effort from Team RS in Europe and SVT in the United States. Available exclusively as a five-door hatchback in North America and with a six-speed manual transmission, Fiesta ST is projected to achieve up to 34 mpg. A new high-output variant of the award-winning 1.6L EcoBoost four-cylinder engine propels Fiesta ST with an estimated 197 hp and 214 lb.-ft. of torque. This compact performance machine sports a unique grille and chin spoiler with a new rear diffuser and fascia extensions. Bright-tipped dual exhaust pipes and a high-mount spoiler along with unique 17-in. wheels complete the package.

	The ’14 Cruze Clean Turbo Diesel’s 2.0L turbo-diesel engine produces an estimated 148 hp and 258 lb.-ft. torque.

Chevrolet debuted the ’14 Cruze Clean Turbo Diesel at Chicago, entering the U.S. and Canadian diesel-car markets this summer with a 2.0L turbo-diesel version of its hottest-selling sedan. The Cruze will feature the cleanest diesel passenger-car engine General Motors has ever produced.

Built in Lordstown, Ohio, the ’14 Cruze Clean Turbo Diesel delivers a combination of segment-leading features and efficiency. Based on GM testing, the Cruze Clean Turbo Diesel has demonstrated an estimated 42 mpg on the highway and best-in-segment range. The compact sedan’s new 2.0L turbodiesel engine produces an estimated 148 hp and estimated 258 lb.-ft. of torque, with 0–60 performance of 8.6 seconds. In addition, Cruze Clean Turbo Diesel’s emissions will be below stringent U.S. environmental standards, including Tier 2, bin 5 emissions standards.

“Cruze Clean Turbo Diesel fills an important role in Chevrolet’s diverse four-cylinder lineup and is primed to win over diesel devotees and compact-car buyers with its performance, torque and fuel economy,” said Perry. “We leveraged engineering expertise from around the globe to develop a world-class, low-emissions engine to give U.S. and Canadian customers a car that’s both fun to drive and practical at the pump.”

With a starting price of $25,695, including an $810 destination charge (excludes tax, title, license and dealer fees), Cruze Clean Turbo Diesel comes with a six-speed automatic transmission, four-wheel antilock disc brakes, a 3.20 final drive ratio, a 140-amp alternator, an 800 cold-cranking amps battery, 17-in. alloy wheels, ultra-low-rolling resistance all-season tires, a rear spoiler, an aero performance package and leather-appointed seating. Other standard features include Chevrolet’s MyLink infotainment system, a two-year maintenance plan and a five-year, 100,000-mile powertrain warranty.

SEMA News—April 2013 

EVENTS
By John Stewart

Chicago Auto Show Highlights

Automakers Predict Growth, Show Newest Models

Auto-sales analysts are predicting growth in car sales overall—some to levels as high as 15.4 million for 2013. That would be good news for aftermarket manufacturers and retailers, as unit growth in the types of vehicles that enthusiasts tend to customize continues to gain momentum.

	The ’14 Toyota Tundra, as revealed at the Chicago Auto Show.

Truck sales will be a positive factor for 2014, according to Toyota officials speaking at the Chicago Auto Show. They estimated that the fullsize pickup segment exceeded 1.6 million units in 2012 and could hit 1.8 million by 2015. According to statistics offered by Toyota, the fullsize truck segment has typically been one of the most loyal in the industry, with owners usually replacing their old trucks with new ones of the same type and brand. However, Toyota marketing spokespeople were encouraged by the fact that truck owners are taking the opportunity to change brands in today’s market. They also report greater segment switching as people move from SUVs and cars to gain the unique capabilities and increasing comfort of fullsize pickups. With a return to personal-use pickups, the mix of 1/2-ton crew cabs has grown from 48% to almost 60% over the last five years, according to Toyota.

Among the vehicles expected to lend growth potential for the pickup segment is the ’14 Toyota Tundra. Toyota unveiled a new exterior design that features a muscular front view and a wider, taller grille, with headlamps that interlock with the rest of the front fascia. The hood was raised by 1.6 in., contributing to the bolder appearance. A new bed design helps carry the character lines down the side, leading to a new tailgate that has an integrated spoiler and “Tundra” embossed into the sheet metal. A new bumper goes from one to three pieces, allowing for grade differentiation and lower replacement costs.

The ’14 Ram Commercial ProMaster.

To satisfy the growing number of premium fullsize truck buyers, the redesigned Tundra will offer five distinct grades, each with a unique flavor that is immediately recognizable—including a different front grille for each rather than just an equipment buildup from grade to grade. The grades range from an entry-level SR for the work-use buyer, to the high-end Platinum edition that will offer premium interior design. The SR5 will continue to be the volume model, and Toyota also announced a 1794 Edition, inspired by the ranch founded in 1794 where the Tundra plant is now located in San Antonio. The new trim reflects a western lifestyle, with saddle-brown premium leather seating and Ultrasuede accents.

Chrysler debuted the all-new ’14 Ram Commercial ProMaster at the Chicago show. It is a fullsize van for the North American market and is an example of Ram and Fiat joining forces to expand the market internationally with offerings for businesses across the globe.

“As Ram takes a larger presence in the commercial truck market, the ’14 Ram ProMaster is a great addition, contributing to a one-stop shop of commercial-duty Ram trucks and vans,” said Fred Diaz, president and CEO of the Ram truck brand. Diaz cited durability, capability and low total cost of ownership as advantages for the Ram ProMaster commercial truck.

Inspired by the Fiat Ducato, the Ram ProMaster offers the North American segment the first six-speed automated manual transmission controlled by high-tech software that responds to road conditions. The ’14 Ram ProMaster’s powertrain features a 3.6L Pentastar V6 rated at 280 hp or a 3.0L, four-cylinder EcoDiesel engine rated at 174 hp and featuring an 18,500-mile oil-change interval.

	The ’14 Kia Forte five-door.

Thirteen chassis configurations will be offered for the ProMaster, including a 1500-series, short-wheelbase, low-roof cargo van and a 3500-series chassis-cab cutaway. Ram’s new fullsize van will offer more than 35 safety features, including a ParkView backup camera and ParkSense parking-assistance system. Another advanced technology system, Uconnect, will offer drivers a hands-free text-reply feature and a global positioning satellite to provide time-saving routes.

Kia Motors America (KMA) rolled out an all-new Forte five-door. The Forte five-door SX’s European-inspired hatchback design is complemented by an all-new 1.6L, gasoline direct-injected (GDI), turbocharged four-cylinder engine that puts out 201 hp and 195 lb.-ft. of torque, making the ’14 Forte five-door SX the most powerful Forte from KMA to date. The Forte five-door is expected to go on sale in the third quarter of 2013. Pricing will be announced closer to launch.

“We received very positive feedback after the all-new Forte sedan made its debut at the 2012 Los Angeles Auto Show, and we expect the all-new Forte five-door will build upon that success,” said Michael Sprague, executive vice president of marketing and communications
for KMA.

The ’14 Ford Fiesta ST.

Presented in two trim levels, EX and SX, with two distinct engine choices, the Forte five-door will offer customers premium amenities and features not normally found in the compact segment. Under the hood, the Forte five-door buyer will have a 2.0L GDI four-cylinder engine putting out 173 hp and 154 lb.-ft. of torque through a six-speed automatic transmission as standard equipment. The performance-oriented SX comes standard with a 1.6L turbocharged four-cylinder, a first for the Forte line. The SX also offers buyers the chance to pick their own gears with a standard six-speed manual transmission, or they may opt for the six-speed automatic featuring steering-wheel-mounted paddle shifters.

Ford countered with the ’14 Fiesta ST—in many ways a race car built for the street. With Ford’s global launch of Fiesta ST under way, Ford Racing will introduce the ST performance badge in the 2013 season of the Global RallyCross Championship and Global X Games events. The move is part of an expanded Global RallyCross program for Ford as it capitalizes on the popularity of the series and its increased visibility through X Game personalities that include Tanner Foust, Brian Deegan and Ken Block.

Fiesta ST is the result of a combined effort from Team RS in Europe and SVT in the United States. Available exclusively as a five-door hatchback in North America and with a six-speed manual transmission, Fiesta ST is projected to achieve up to 34 mpg. A new high-output variant of the award-winning 1.6L EcoBoost four-cylinder engine propels Fiesta ST with an estimated 197 hp and 214 lb.-ft. of torque. This compact performance machine sports a unique grille and chin spoiler with a new rear diffuser and fascia extensions. Bright-tipped dual exhaust pipes and a high-mount spoiler along with unique 17-in. wheels complete the package.

	The ’14 Cruze Clean Turbo Diesel’s 2.0L turbo-diesel engine produces an estimated 148 hp and 258 lb.-ft. torque.

Chevrolet debuted the ’14 Cruze Clean Turbo Diesel at Chicago, entering the U.S. and Canadian diesel-car markets this summer with a 2.0L turbo-diesel version of its hottest-selling sedan. The Cruze will feature the cleanest diesel passenger-car engine General Motors has ever produced.

Built in Lordstown, Ohio, the ’14 Cruze Clean Turbo Diesel delivers a combination of segment-leading features and efficiency. Based on GM testing, the Cruze Clean Turbo Diesel has demonstrated an estimated 42 mpg on the highway and best-in-segment range. The compact sedan’s new 2.0L turbodiesel engine produces an estimated 148 hp and estimated 258 lb.-ft. of torque, with 0–60 performance of 8.6 seconds. In addition, Cruze Clean Turbo Diesel’s emissions will be below stringent U.S. environmental standards, including Tier 2, bin 5 emissions standards.

“Cruze Clean Turbo Diesel fills an important role in Chevrolet’s diverse four-cylinder lineup and is primed to win over diesel devotees and compact-car buyers with its performance, torque and fuel economy,” said Perry. “We leveraged engineering expertise from around the globe to develop a world-class, low-emissions engine to give U.S. and Canadian customers a car that’s both fun to drive and practical at the pump.”

With a starting price of $25,695, including an $810 destination charge (excludes tax, title, license and dealer fees), Cruze Clean Turbo Diesel comes with a six-speed automatic transmission, four-wheel antilock disc brakes, a 3.20 final drive ratio, a 140-amp alternator, an 800 cold-cranking amps battery, 17-in. alloy wheels, ultra-low-rolling resistance all-season tires, a rear spoiler, an aero performance package and leather-appointed seating. Other standard features include Chevrolet’s MyLink infotainment system, a two-year maintenance plan and a five-year, 100,000-mile powertrain warranty.

SEMA News—April 2013 

EVENTS
By John Stewart

Chicago Auto Show Highlights

Automakers Predict Growth, Show Newest Models

Auto-sales analysts are predicting growth in car sales overall—some to levels as high as 15.4 million for 2013. That would be good news for aftermarket manufacturers and retailers, as unit growth in the types of vehicles that enthusiasts tend to customize continues to gain momentum.

	The ’14 Toyota Tundra, as revealed at the Chicago Auto Show.

Truck sales will be a positive factor for 2014, according to Toyota officials speaking at the Chicago Auto Show. They estimated that the fullsize pickup segment exceeded 1.6 million units in 2012 and could hit 1.8 million by 2015. According to statistics offered by Toyota, the fullsize truck segment has typically been one of the most loyal in the industry, with owners usually replacing their old trucks with new ones of the same type and brand. However, Toyota marketing spokespeople were encouraged by the fact that truck owners are taking the opportunity to change brands in today’s market. They also report greater segment switching as people move from SUVs and cars to gain the unique capabilities and increasing comfort of fullsize pickups. With a return to personal-use pickups, the mix of 1/2-ton crew cabs has grown from 48% to almost 60% over the last five years, according to Toyota.

Among the vehicles expected to lend growth potential for the pickup segment is the ’14 Toyota Tundra. Toyota unveiled a new exterior design that features a muscular front view and a wider, taller grille, with headlamps that interlock with the rest of the front fascia. The hood was raised by 1.6 in., contributing to the bolder appearance. A new bed design helps carry the character lines down the side, leading to a new tailgate that has an integrated spoiler and “Tundra” embossed into the sheet metal. A new bumper goes from one to three pieces, allowing for grade differentiation and lower replacement costs.

The ’14 Ram Commercial ProMaster.

To satisfy the growing number of premium fullsize truck buyers, the redesigned Tundra will offer five distinct grades, each with a unique flavor that is immediately recognizable—including a different front grille for each rather than just an equipment buildup from grade to grade. The grades range from an entry-level SR for the work-use buyer, to the high-end Platinum edition that will offer premium interior design. The SR5 will continue to be the volume model, and Toyota also announced a 1794 Edition, inspired by the ranch founded in 1794 where the Tundra plant is now located in San Antonio. The new trim reflects a western lifestyle, with saddle-brown premium leather seating and Ultrasuede accents.

Chrysler debuted the all-new ’14 Ram Commercial ProMaster at the Chicago show. It is a fullsize van for the North American market and is an example of Ram and Fiat joining forces to expand the market internationally with offerings for businesses across the globe.

“As Ram takes a larger presence in the commercial truck market, the ’14 Ram ProMaster is a great addition, contributing to a one-stop shop of commercial-duty Ram trucks and vans,” said Fred Diaz, president and CEO of the Ram truck brand. Diaz cited durability, capability and low total cost of ownership as advantages for the Ram ProMaster commercial truck.

Inspired by the Fiat Ducato, the Ram ProMaster offers the North American segment the first six-speed automated manual transmission controlled by high-tech software that responds to road conditions. The ’14 Ram ProMaster’s powertrain features a 3.6L Pentastar V6 rated at 280 hp or a 3.0L, four-cylinder EcoDiesel engine rated at 174 hp and featuring an 18,500-mile oil-change interval.

	The ’14 Kia Forte five-door.

Thirteen chassis configurations will be offered for the ProMaster, including a 1500-series, short-wheelbase, low-roof cargo van and a 3500-series chassis-cab cutaway. Ram’s new fullsize van will offer more than 35 safety features, including a ParkView backup camera and ParkSense parking-assistance system. Another advanced technology system, Uconnect, will offer drivers a hands-free text-reply feature and a global positioning satellite to provide time-saving routes.

Kia Motors America (KMA) rolled out an all-new Forte five-door. The Forte five-door SX’s European-inspired hatchback design is complemented by an all-new 1.6L, gasoline direct-injected (GDI), turbocharged four-cylinder engine that puts out 201 hp and 195 lb.-ft. of torque, making the ’14 Forte five-door SX the most powerful Forte from KMA to date. The Forte five-door is expected to go on sale in the third quarter of 2013. Pricing will be announced closer to launch.

“We received very positive feedback after the all-new Forte sedan made its debut at the 2012 Los Angeles Auto Show, and we expect the all-new Forte five-door will build upon that success,” said Michael Sprague, executive vice president of marketing and communications
for KMA.

The ’14 Ford Fiesta ST.

Presented in two trim levels, EX and SX, with two distinct engine choices, the Forte five-door will offer customers premium amenities and features not normally found in the compact segment. Under the hood, the Forte five-door buyer will have a 2.0L GDI four-cylinder engine putting out 173 hp and 154 lb.-ft. of torque through a six-speed automatic transmission as standard equipment. The performance-oriented SX comes standard with a 1.6L turbocharged four-cylinder, a first for the Forte line. The SX also offers buyers the chance to pick their own gears with a standard six-speed manual transmission, or they may opt for the six-speed automatic featuring steering-wheel-mounted paddle shifters.

Ford countered with the ’14 Fiesta ST—in many ways a race car built for the street. With Ford’s global launch of Fiesta ST under way, Ford Racing will introduce the ST performance badge in the 2013 season of the Global RallyCross Championship and Global X Games events. The move is part of an expanded Global RallyCross program for Ford as it capitalizes on the popularity of the series and its increased visibility through X Game personalities that include Tanner Foust, Brian Deegan and Ken Block.

Fiesta ST is the result of a combined effort from Team RS in Europe and SVT in the United States. Available exclusively as a five-door hatchback in North America and with a six-speed manual transmission, Fiesta ST is projected to achieve up to 34 mpg. A new high-output variant of the award-winning 1.6L EcoBoost four-cylinder engine propels Fiesta ST with an estimated 197 hp and 214 lb.-ft. of torque. This compact performance machine sports a unique grille and chin spoiler with a new rear diffuser and fascia extensions. Bright-tipped dual exhaust pipes and a high-mount spoiler along with unique 17-in. wheels complete the package.

	The ’14 Cruze Clean Turbo Diesel’s 2.0L turbo-diesel engine produces an estimated 148 hp and 258 lb.-ft. torque.

Chevrolet debuted the ’14 Cruze Clean Turbo Diesel at Chicago, entering the U.S. and Canadian diesel-car markets this summer with a 2.0L turbo-diesel version of its hottest-selling sedan. The Cruze will feature the cleanest diesel passenger-car engine General Motors has ever produced.

Built in Lordstown, Ohio, the ’14 Cruze Clean Turbo Diesel delivers a combination of segment-leading features and efficiency. Based on GM testing, the Cruze Clean Turbo Diesel has demonstrated an estimated 42 mpg on the highway and best-in-segment range. The compact sedan’s new 2.0L turbodiesel engine produces an estimated 148 hp and estimated 258 lb.-ft. of torque, with 0–60 performance of 8.6 seconds. In addition, Cruze Clean Turbo Diesel’s emissions will be below stringent U.S. environmental standards, including Tier 2, bin 5 emissions standards.

“Cruze Clean Turbo Diesel fills an important role in Chevrolet’s diverse four-cylinder lineup and is primed to win over diesel devotees and compact-car buyers with its performance, torque and fuel economy,” said Perry. “We leveraged engineering expertise from around the globe to develop a world-class, low-emissions engine to give U.S. and Canadian customers a car that’s both fun to drive and practical at the pump.”

With a starting price of $25,695, including an $810 destination charge (excludes tax, title, license and dealer fees), Cruze Clean Turbo Diesel comes with a six-speed automatic transmission, four-wheel antilock disc brakes, a 3.20 final drive ratio, a 140-amp alternator, an 800 cold-cranking amps battery, 17-in. alloy wheels, ultra-low-rolling resistance all-season tires, a rear spoiler, an aero performance package and leather-appointed seating. Other standard features include Chevrolet’s MyLink infotainment system, a two-year maintenance plan and a five-year, 100,000-mile powertrain warranty.

SEMA News—April 2013 

EVENTS
By John Stewart

Chicago Auto Show Highlights

Automakers Predict Growth, Show Newest Models

Auto-sales analysts are predicting growth in car sales overall—some to levels as high as 15.4 million for 2013. That would be good news for aftermarket manufacturers and retailers, as unit growth in the types of vehicles that enthusiasts tend to customize continues to gain momentum.

	The ’14 Toyota Tundra, as revealed at the Chicago Auto Show.

Truck sales will be a positive factor for 2014, according to Toyota officials speaking at the Chicago Auto Show. They estimated that the fullsize pickup segment exceeded 1.6 million units in 2012 and could hit 1.8 million by 2015. According to statistics offered by Toyota, the fullsize truck segment has typically been one of the most loyal in the industry, with owners usually replacing their old trucks with new ones of the same type and brand. However, Toyota marketing spokespeople were encouraged by the fact that truck owners are taking the opportunity to change brands in today’s market. They also report greater segment switching as people move from SUVs and cars to gain the unique capabilities and increasing comfort of fullsize pickups. With a return to personal-use pickups, the mix of 1/2-ton crew cabs has grown from 48% to almost 60% over the last five years, according to Toyota.

Among the vehicles expected to lend growth potential for the pickup segment is the ’14 Toyota Tundra. Toyota unveiled a new exterior design that features a muscular front view and a wider, taller grille, with headlamps that interlock with the rest of the front fascia. The hood was raised by 1.6 in., contributing to the bolder appearance. A new bed design helps carry the character lines down the side, leading to a new tailgate that has an integrated spoiler and “Tundra” embossed into the sheet metal. A new bumper goes from one to three pieces, allowing for grade differentiation and lower replacement costs.

The ’14 Ram Commercial ProMaster.

To satisfy the growing number of premium fullsize truck buyers, the redesigned Tundra will offer five distinct grades, each with a unique flavor that is immediately recognizable—including a different front grille for each rather than just an equipment buildup from grade to grade. The grades range from an entry-level SR for the work-use buyer, to the high-end Platinum edition that will offer premium interior design. The SR5 will continue to be the volume model, and Toyota also announced a 1794 Edition, inspired by the ranch founded in 1794 where the Tundra plant is now located in San Antonio. The new trim reflects a western lifestyle, with saddle-brown premium leather seating and Ultrasuede accents.

Chrysler debuted the all-new ’14 Ram Commercial ProMaster at the Chicago show. It is a fullsize van for the North American market and is an example of Ram and Fiat joining forces to expand the market internationally with offerings for businesses across the globe.

“As Ram takes a larger presence in the commercial truck market, the ’14 Ram ProMaster is a great addition, contributing to a one-stop shop of commercial-duty Ram trucks and vans,” said Fred Diaz, president and CEO of the Ram truck brand. Diaz cited durability, capability and low total cost of ownership as advantages for the Ram ProMaster commercial truck.

Inspired by the Fiat Ducato, the Ram ProMaster offers the North American segment the first six-speed automated manual transmission controlled by high-tech software that responds to road conditions. The ’14 Ram ProMaster’s powertrain features a 3.6L Pentastar V6 rated at 280 hp or a 3.0L, four-cylinder EcoDiesel engine rated at 174 hp and featuring an 18,500-mile oil-change interval.

	The ’14 Kia Forte five-door.

Thirteen chassis configurations will be offered for the ProMaster, including a 1500-series, short-wheelbase, low-roof cargo van and a 3500-series chassis-cab cutaway. Ram’s new fullsize van will offer more than 35 safety features, including a ParkView backup camera and ParkSense parking-assistance system. Another advanced technology system, Uconnect, will offer drivers a hands-free text-reply feature and a global positioning satellite to provide time-saving routes.

Kia Motors America (KMA) rolled out an all-new Forte five-door. The Forte five-door SX’s European-inspired hatchback design is complemented by an all-new 1.6L, gasoline direct-injected (GDI), turbocharged four-cylinder engine that puts out 201 hp and 195 lb.-ft. of torque, making the ’14 Forte five-door SX the most powerful Forte from KMA to date. The Forte five-door is expected to go on sale in the third quarter of 2013. Pricing will be announced closer to launch.

“We received very positive feedback after the all-new Forte sedan made its debut at the 2012 Los Angeles Auto Show, and we expect the all-new Forte five-door will build upon that success,” said Michael Sprague, executive vice president of marketing and communications
for KMA.

The ’14 Ford Fiesta ST.

Presented in two trim levels, EX and SX, with two distinct engine choices, the Forte five-door will offer customers premium amenities and features not normally found in the compact segment. Under the hood, the Forte five-door buyer will have a 2.0L GDI four-cylinder engine putting out 173 hp and 154 lb.-ft. of torque through a six-speed automatic transmission as standard equipment. The performance-oriented SX comes standard with a 1.6L turbocharged four-cylinder, a first for the Forte line. The SX also offers buyers the chance to pick their own gears with a standard six-speed manual transmission, or they may opt for the six-speed automatic featuring steering-wheel-mounted paddle shifters.

Ford countered with the ’14 Fiesta ST—in many ways a race car built for the street. With Ford’s global launch of Fiesta ST under way, Ford Racing will introduce the ST performance badge in the 2013 season of the Global RallyCross Championship and Global X Games events. The move is part of an expanded Global RallyCross program for Ford as it capitalizes on the popularity of the series and its increased visibility through X Game personalities that include Tanner Foust, Brian Deegan and Ken Block.

Fiesta ST is the result of a combined effort from Team RS in Europe and SVT in the United States. Available exclusively as a five-door hatchback in North America and with a six-speed manual transmission, Fiesta ST is projected to achieve up to 34 mpg. A new high-output variant of the award-winning 1.6L EcoBoost four-cylinder engine propels Fiesta ST with an estimated 197 hp and 214 lb.-ft. of torque. This compact performance machine sports a unique grille and chin spoiler with a new rear diffuser and fascia extensions. Bright-tipped dual exhaust pipes and a high-mount spoiler along with unique 17-in. wheels complete the package.

	The ’14 Cruze Clean Turbo Diesel’s 2.0L turbo-diesel engine produces an estimated 148 hp and 258 lb.-ft. torque.

Chevrolet debuted the ’14 Cruze Clean Turbo Diesel at Chicago, entering the U.S. and Canadian diesel-car markets this summer with a 2.0L turbo-diesel version of its hottest-selling sedan. The Cruze will feature the cleanest diesel passenger-car engine General Motors has ever produced.

Built in Lordstown, Ohio, the ’14 Cruze Clean Turbo Diesel delivers a combination of segment-leading features and efficiency. Based on GM testing, the Cruze Clean Turbo Diesel has demonstrated an estimated 42 mpg on the highway and best-in-segment range. The compact sedan’s new 2.0L turbodiesel engine produces an estimated 148 hp and estimated 258 lb.-ft. of torque, with 0–60 performance of 8.6 seconds. In addition, Cruze Clean Turbo Diesel’s emissions will be below stringent U.S. environmental standards, including Tier 2, bin 5 emissions standards.

“Cruze Clean Turbo Diesel fills an important role in Chevrolet’s diverse four-cylinder lineup and is primed to win over diesel devotees and compact-car buyers with its performance, torque and fuel economy,” said Perry. “We leveraged engineering expertise from around the globe to develop a world-class, low-emissions engine to give U.S. and Canadian customers a car that’s both fun to drive and practical at the pump.”

With a starting price of $25,695, including an $810 destination charge (excludes tax, title, license and dealer fees), Cruze Clean Turbo Diesel comes with a six-speed automatic transmission, four-wheel antilock disc brakes, a 3.20 final drive ratio, a 140-amp alternator, an 800 cold-cranking amps battery, 17-in. alloy wheels, ultra-low-rolling resistance all-season tires, a rear spoiler, an aero performance package and leather-appointed seating. Other standard features include Chevrolet’s MyLink infotainment system, a two-year maintenance plan and a five-year, 100,000-mile powertrain warranty.

SEMA News—April 2013 

EVENTS
By John Stewart

Chicago Auto Show Highlights

Automakers Predict Growth, Show Newest Models

Auto-sales analysts are predicting growth in car sales overall—some to levels as high as 15.4 million for 2013. That would be good news for aftermarket manufacturers and retailers, as unit growth in the types of vehicles that enthusiasts tend to customize continues to gain momentum.

	The ’14 Toyota Tundra, as revealed at the Chicago Auto Show.

Truck sales will be a positive factor for 2014, according to Toyota officials speaking at the Chicago Auto Show. They estimated that the fullsize pickup segment exceeded 1.6 million units in 2012 and could hit 1.8 million by 2015. According to statistics offered by Toyota, the fullsize truck segment has typically been one of the most loyal in the industry, with owners usually replacing their old trucks with new ones of the same type and brand. However, Toyota marketing spokespeople were encouraged by the fact that truck owners are taking the opportunity to change brands in today’s market. They also report greater segment switching as people move from SUVs and cars to gain the unique capabilities and increasing comfort of fullsize pickups. With a return to personal-use pickups, the mix of 1/2-ton crew cabs has grown from 48% to almost 60% over the last five years, according to Toyota.

Among the vehicles expected to lend growth potential for the pickup segment is the ’14 Toyota Tundra. Toyota unveiled a new exterior design that features a muscular front view and a wider, taller grille, with headlamps that interlock with the rest of the front fascia. The hood was raised by 1.6 in., contributing to the bolder appearance. A new bed design helps carry the character lines down the side, leading to a new tailgate that has an integrated spoiler and “Tundra” embossed into the sheet metal. A new bumper goes from one to three pieces, allowing for grade differentiation and lower replacement costs.

The ’14 Ram Commercial ProMaster.

To satisfy the growing number of premium fullsize truck buyers, the redesigned Tundra will offer five distinct grades, each with a unique flavor that is immediately recognizable—including a different front grille for each rather than just an equipment buildup from grade to grade. The grades range from an entry-level SR for the work-use buyer, to the high-end Platinum edition that will offer premium interior design. The SR5 will continue to be the volume model, and Toyota also announced a 1794 Edition, inspired by the ranch founded in 1794 where the Tundra plant is now located in San Antonio. The new trim reflects a western lifestyle, with saddle-brown premium leather seating and Ultrasuede accents.

Chrysler debuted the all-new ’14 Ram Commercial ProMaster at the Chicago show. It is a fullsize van for the North American market and is an example of Ram and Fiat joining forces to expand the market internationally with offerings for businesses across the globe.

“As Ram takes a larger presence in the commercial truck market, the ’14 Ram ProMaster is a great addition, contributing to a one-stop shop of commercial-duty Ram trucks and vans,” said Fred Diaz, president and CEO of the Ram truck brand. Diaz cited durability, capability and low total cost of ownership as advantages for the Ram ProMaster commercial truck.

Inspired by the Fiat Ducato, the Ram ProMaster offers the North American segment the first six-speed automated manual transmission controlled by high-tech software that responds to road conditions. The ’14 Ram ProMaster’s powertrain features a 3.6L Pentastar V6 rated at 280 hp or a 3.0L, four-cylinder EcoDiesel engine rated at 174 hp and featuring an 18,500-mile oil-change interval.

	The ’14 Kia Forte five-door.

Thirteen chassis configurations will be offered for the ProMaster, including a 1500-series, short-wheelbase, low-roof cargo van and a 3500-series chassis-cab cutaway. Ram’s new fullsize van will offer more than 35 safety features, including a ParkView backup camera and ParkSense parking-assistance system. Another advanced technology system, Uconnect, will offer drivers a hands-free text-reply feature and a global positioning satellite to provide time-saving routes.

Kia Motors America (KMA) rolled out an all-new Forte five-door. The Forte five-door SX’s European-inspired hatchback design is complemented by an all-new 1.6L, gasoline direct-injected (GDI), turbocharged four-cylinder engine that puts out 201 hp and 195 lb.-ft. of torque, making the ’14 Forte five-door SX the most powerful Forte from KMA to date. The Forte five-door is expected to go on sale in the third quarter of 2013. Pricing will be announced closer to launch.

“We received very positive feedback after the all-new Forte sedan made its debut at the 2012 Los Angeles Auto Show, and we expect the all-new Forte five-door will build upon that success,” said Michael Sprague, executive vice president of marketing and communications
for KMA.

The ’14 Ford Fiesta ST.

Presented in two trim levels, EX and SX, with two distinct engine choices, the Forte five-door will offer customers premium amenities and features not normally found in the compact segment. Under the hood, the Forte five-door buyer will have a 2.0L GDI four-cylinder engine putting out 173 hp and 154 lb.-ft. of torque through a six-speed automatic transmission as standard equipment. The performance-oriented SX comes standard with a 1.6L turbocharged four-cylinder, a first for the Forte line. The SX also offers buyers the chance to pick their own gears with a standard six-speed manual transmission, or they may opt for the six-speed automatic featuring steering-wheel-mounted paddle shifters.

Ford countered with the ’14 Fiesta ST—in many ways a race car built for the street. With Ford’s global launch of Fiesta ST under way, Ford Racing will introduce the ST performance badge in the 2013 season of the Global RallyCross Championship and Global X Games events. The move is part of an expanded Global RallyCross program for Ford as it capitalizes on the popularity of the series and its increased visibility through X Game personalities that include Tanner Foust, Brian Deegan and Ken Block.

Fiesta ST is the result of a combined effort from Team RS in Europe and SVT in the United States. Available exclusively as a five-door hatchback in North America and with a six-speed manual transmission, Fiesta ST is projected to achieve up to 34 mpg. A new high-output variant of the award-winning 1.6L EcoBoost four-cylinder engine propels Fiesta ST with an estimated 197 hp and 214 lb.-ft. of torque. This compact performance machine sports a unique grille and chin spoiler with a new rear diffuser and fascia extensions. Bright-tipped dual exhaust pipes and a high-mount spoiler along with unique 17-in. wheels complete the package.

	The ’14 Cruze Clean Turbo Diesel’s 2.0L turbo-diesel engine produces an estimated 148 hp and 258 lb.-ft. torque.

Chevrolet debuted the ’14 Cruze Clean Turbo Diesel at Chicago, entering the U.S. and Canadian diesel-car markets this summer with a 2.0L turbo-diesel version of its hottest-selling sedan. The Cruze will feature the cleanest diesel passenger-car engine General Motors has ever produced.

Built in Lordstown, Ohio, the ’14 Cruze Clean Turbo Diesel delivers a combination of segment-leading features and efficiency. Based on GM testing, the Cruze Clean Turbo Diesel has demonstrated an estimated 42 mpg on the highway and best-in-segment range. The compact sedan’s new 2.0L turbodiesel engine produces an estimated 148 hp and estimated 258 lb.-ft. of torque, with 0–60 performance of 8.6 seconds. In addition, Cruze Clean Turbo Diesel’s emissions will be below stringent U.S. environmental standards, including Tier 2, bin 5 emissions standards.

“Cruze Clean Turbo Diesel fills an important role in Chevrolet’s diverse four-cylinder lineup and is primed to win over diesel devotees and compact-car buyers with its performance, torque and fuel economy,” said Perry. “We leveraged engineering expertise from around the globe to develop a world-class, low-emissions engine to give U.S. and Canadian customers a car that’s both fun to drive and practical at the pump.”

With a starting price of $25,695, including an $810 destination charge (excludes tax, title, license and dealer fees), Cruze Clean Turbo Diesel comes with a six-speed automatic transmission, four-wheel antilock disc brakes, a 3.20 final drive ratio, a 140-amp alternator, an 800 cold-cranking amps battery, 17-in. alloy wheels, ultra-low-rolling resistance all-season tires, a rear spoiler, an aero performance package and leather-appointed seating. Other standard features include Chevrolet’s MyLink infotainment system, a two-year maintenance plan and a five-year, 100,000-mile powertrain warranty.

SEMA News—April 2013 

EVENTS
By John Stewart

Chicago Auto Show Highlights

Automakers Predict Growth, Show Newest Models

Auto-sales analysts are predicting growth in car sales overall—some to levels as high as 15.4 million for 2013. That would be good news for aftermarket manufacturers and retailers, as unit growth in the types of vehicles that enthusiasts tend to customize continues to gain momentum.

	The ’14 Toyota Tundra, as revealed at the Chicago Auto Show.

Truck sales will be a positive factor for 2014, according to Toyota officials speaking at the Chicago Auto Show. They estimated that the fullsize pickup segment exceeded 1.6 million units in 2012 and could hit 1.8 million by 2015. According to statistics offered by Toyota, the fullsize truck segment has typically been one of the most loyal in the industry, with owners usually replacing their old trucks with new ones of the same type and brand. However, Toyota marketing spokespeople were encouraged by the fact that truck owners are taking the opportunity to change brands in today’s market. They also report greater segment switching as people move from SUVs and cars to gain the unique capabilities and increasing comfort of fullsize pickups. With a return to personal-use pickups, the mix of 1/2-ton crew cabs has grown from 48% to almost 60% over the last five years, according to Toyota.

Among the vehicles expected to lend growth potential for the pickup segment is the ’14 Toyota Tundra. Toyota unveiled a new exterior design that features a muscular front view and a wider, taller grille, with headlamps that interlock with the rest of the front fascia. The hood was raised by 1.6 in., contributing to the bolder appearance. A new bed design helps carry the character lines down the side, leading to a new tailgate that has an integrated spoiler and “Tundra” embossed into the sheet metal. A new bumper goes from one to three pieces, allowing for grade differentiation and lower replacement costs.

The ’14 Ram Commercial ProMaster.

To satisfy the growing number of premium fullsize truck buyers, the redesigned Tundra will offer five distinct grades, each with a unique flavor that is immediately recognizable—including a different front grille for each rather than just an equipment buildup from grade to grade. The grades range from an entry-level SR for the work-use buyer, to the high-end Platinum edition that will offer premium interior design. The SR5 will continue to be the volume model, and Toyota also announced a 1794 Edition, inspired by the ranch founded in 1794 where the Tundra plant is now located in San Antonio. The new trim reflects a western lifestyle, with saddle-brown premium leather seating and Ultrasuede accents.

Chrysler debuted the all-new ’14 Ram Commercial ProMaster at the Chicago show. It is a fullsize van for the North American market and is an example of Ram and Fiat joining forces to expand the market internationally with offerings for businesses across the globe.

“As Ram takes a larger presence in the commercial truck market, the ’14 Ram ProMaster is a great addition, contributing to a one-stop shop of commercial-duty Ram trucks and vans,” said Fred Diaz, president and CEO of the Ram truck brand. Diaz cited durability, capability and low total cost of ownership as advantages for the Ram ProMaster commercial truck.

Inspired by the Fiat Ducato, the Ram ProMaster offers the North American segment the first six-speed automated manual transmission controlled by high-tech software that responds to road conditions. The ’14 Ram ProMaster’s powertrain features a 3.6L Pentastar V6 rated at 280 hp or a 3.0L, four-cylinder EcoDiesel engine rated at 174 hp and featuring an 18,500-mile oil-change interval.

	The ’14 Kia Forte five-door.

Thirteen chassis configurations will be offered for the ProMaster, including a 1500-series, short-wheelbase, low-roof cargo van and a 3500-series chassis-cab cutaway. Ram’s new fullsize van will offer more than 35 safety features, including a ParkView backup camera and ParkSense parking-assistance system. Another advanced technology system, Uconnect, will offer drivers a hands-free text-reply feature and a global positioning satellite to provide time-saving routes.

Kia Motors America (KMA) rolled out an all-new Forte five-door. The Forte five-door SX’s European-inspired hatchback design is complemented by an all-new 1.6L, gasoline direct-injected (GDI), turbocharged four-cylinder engine that puts out 201 hp and 195 lb.-ft. of torque, making the ’14 Forte five-door SX the most powerful Forte from KMA to date. The Forte five-door is expected to go on sale in the third quarter of 2013. Pricing will be announced closer to launch.

“We received very positive feedback after the all-new Forte sedan made its debut at the 2012 Los Angeles Auto Show, and we expect the all-new Forte five-door will build upon that success,” said Michael Sprague, executive vice president of marketing and communications
for KMA.

The ’14 Ford Fiesta ST.

Presented in two trim levels, EX and SX, with two distinct engine choices, the Forte five-door will offer customers premium amenities and features not normally found in the compact segment. Under the hood, the Forte five-door buyer will have a 2.0L GDI four-cylinder engine putting out 173 hp and 154 lb.-ft. of torque through a six-speed automatic transmission as standard equipment. The performance-oriented SX comes standard with a 1.6L turbocharged four-cylinder, a first for the Forte line. The SX also offers buyers the chance to pick their own gears with a standard six-speed manual transmission, or they may opt for the six-speed automatic featuring steering-wheel-mounted paddle shifters.

Ford countered with the ’14 Fiesta ST—in many ways a race car built for the street. With Ford’s global launch of Fiesta ST under way, Ford Racing will introduce the ST performance badge in the 2013 season of the Global RallyCross Championship and Global X Games events. The move is part of an expanded Global RallyCross program for Ford as it capitalizes on the popularity of the series and its increased visibility through X Game personalities that include Tanner Foust, Brian Deegan and Ken Block.

Fiesta ST is the result of a combined effort from Team RS in Europe and SVT in the United States. Available exclusively as a five-door hatchback in North America and with a six-speed manual transmission, Fiesta ST is projected to achieve up to 34 mpg. A new high-output variant of the award-winning 1.6L EcoBoost four-cylinder engine propels Fiesta ST with an estimated 197 hp and 214 lb.-ft. of torque. This compact performance machine sports a unique grille and chin spoiler with a new rear diffuser and fascia extensions. Bright-tipped dual exhaust pipes and a high-mount spoiler along with unique 17-in. wheels complete the package.

	The ’14 Cruze Clean Turbo Diesel’s 2.0L turbo-diesel engine produces an estimated 148 hp and 258 lb.-ft. torque.

Chevrolet debuted the ’14 Cruze Clean Turbo Diesel at Chicago, entering the U.S. and Canadian diesel-car markets this summer with a 2.0L turbo-diesel version of its hottest-selling sedan. The Cruze will feature the cleanest diesel passenger-car engine General Motors has ever produced.

Built in Lordstown, Ohio, the ’14 Cruze Clean Turbo Diesel delivers a combination of segment-leading features and efficiency. Based on GM testing, the Cruze Clean Turbo Diesel has demonstrated an estimated 42 mpg on the highway and best-in-segment range. The compact sedan’s new 2.0L turbodiesel engine produces an estimated 148 hp and estimated 258 lb.-ft. of torque, with 0–60 performance of 8.6 seconds. In addition, Cruze Clean Turbo Diesel’s emissions will be below stringent U.S. environmental standards, including Tier 2, bin 5 emissions standards.

“Cruze Clean Turbo Diesel fills an important role in Chevrolet’s diverse four-cylinder lineup and is primed to win over diesel devotees and compact-car buyers with its performance, torque and fuel economy,” said Perry. “We leveraged engineering expertise from around the globe to develop a world-class, low-emissions engine to give U.S. and Canadian customers a car that’s both fun to drive and practical at the pump.”

With a starting price of $25,695, including an $810 destination charge (excludes tax, title, license and dealer fees), Cruze Clean Turbo Diesel comes with a six-speed automatic transmission, four-wheel antilock disc brakes, a 3.20 final drive ratio, a 140-amp alternator, an 800 cold-cranking amps battery, 17-in. alloy wheels, ultra-low-rolling resistance all-season tires, a rear spoiler, an aero performance package and leather-appointed seating. Other standard features include Chevrolet’s MyLink infotainment system, a two-year maintenance plan and a five-year, 100,000-mile powertrain warranty.

SEMA News—April 2013 

EVENTS
By John Stewart

Chicago Auto Show Highlights

Automakers Predict Growth, Show Newest Models

Auto-sales analysts are predicting growth in car sales overall—some to levels as high as 15.4 million for 2013. That would be good news for aftermarket manufacturers and retailers, as unit growth in the types of vehicles that enthusiasts tend to customize continues to gain momentum.

	The ’14 Toyota Tundra, as revealed at the Chicago Auto Show.

Truck sales will be a positive factor for 2014, according to Toyota officials speaking at the Chicago Auto Show. They estimated that the fullsize pickup segment exceeded 1.6 million units in 2012 and could hit 1.8 million by 2015. According to statistics offered by Toyota, the fullsize truck segment has typically been one of the most loyal in the industry, with owners usually replacing their old trucks with new ones of the same type and brand. However, Toyota marketing spokespeople were encouraged by the fact that truck owners are taking the opportunity to change brands in today’s market. They also report greater segment switching as people move from SUVs and cars to gain the unique capabilities and increasing comfort of fullsize pickups. With a return to personal-use pickups, the mix of 1/2-ton crew cabs has grown from 48% to almost 60% over the last five years, according to Toyota.

Among the vehicles expected to lend growth potential for the pickup segment is the ’14 Toyota Tundra. Toyota unveiled a new exterior design that features a muscular front view and a wider, taller grille, with headlamps that interlock with the rest of the front fascia. The hood was raised by 1.6 in., contributing to the bolder appearance. A new bed design helps carry the character lines down the side, leading to a new tailgate that has an integrated spoiler and “Tundra” embossed into the sheet metal. A new bumper goes from one to three pieces, allowing for grade differentiation and lower replacement costs.

The ’14 Ram Commercial ProMaster.

To satisfy the growing number of premium fullsize truck buyers, the redesigned Tundra will offer five distinct grades, each with a unique flavor that is immediately recognizable—including a different front grille for each rather than just an equipment buildup from grade to grade. The grades range from an entry-level SR for the work-use buyer, to the high-end Platinum edition that will offer premium interior design. The SR5 will continue to be the volume model, and Toyota also announced a 1794 Edition, inspired by the ranch founded in 1794 where the Tundra plant is now located in San Antonio. The new trim reflects a western lifestyle, with saddle-brown premium leather seating and Ultrasuede accents.

Chrysler debuted the all-new ’14 Ram Commercial ProMaster at the Chicago show. It is a fullsize van for the North American market and is an example of Ram and Fiat joining forces to expand the market internationally with offerings for businesses across the globe.

“As Ram takes a larger presence in the commercial truck market, the ’14 Ram ProMaster is a great addition, contributing to a one-stop shop of commercial-duty Ram trucks and vans,” said Fred Diaz, president and CEO of the Ram truck brand. Diaz cited durability, capability and low total cost of ownership as advantages for the Ram ProMaster commercial truck.

Inspired by the Fiat Ducato, the Ram ProMaster offers the North American segment the first six-speed automated manual transmission controlled by high-tech software that responds to road conditions. The ’14 Ram ProMaster’s powertrain features a 3.6L Pentastar V6 rated at 280 hp or a 3.0L, four-cylinder EcoDiesel engine rated at 174 hp and featuring an 18,500-mile oil-change interval.

	The ’14 Kia Forte five-door.

Thirteen chassis configurations will be offered for the ProMaster, including a 1500-series, short-wheelbase, low-roof cargo van and a 3500-series chassis-cab cutaway. Ram’s new fullsize van will offer more than 35 safety features, including a ParkView backup camera and ParkSense parking-assistance system. Another advanced technology system, Uconnect, will offer drivers a hands-free text-reply feature and a global positioning satellite to provide time-saving routes.

Kia Motors America (KMA) rolled out an all-new Forte five-door. The Forte five-door SX’s European-inspired hatchback design is complemented by an all-new 1.6L, gasoline direct-injected (GDI), turbocharged four-cylinder engine that puts out 201 hp and 195 lb.-ft. of torque, making the ’14 Forte five-door SX the most powerful Forte from KMA to date. The Forte five-door is expected to go on sale in the third quarter of 2013. Pricing will be announced closer to launch.

“We received very positive feedback after the all-new Forte sedan made its debut at the 2012 Los Angeles Auto Show, and we expect the all-new Forte five-door will build upon that success,” said Michael Sprague, executive vice president of marketing and communications
for KMA.

The ’14 Ford Fiesta ST.

Presented in two trim levels, EX and SX, with two distinct engine choices, the Forte five-door will offer customers premium amenities and features not normally found in the compact segment. Under the hood, the Forte five-door buyer will have a 2.0L GDI four-cylinder engine putting out 173 hp and 154 lb.-ft. of torque through a six-speed automatic transmission as standard equipment. The performance-oriented SX comes standard with a 1.6L turbocharged four-cylinder, a first for the Forte line. The SX also offers buyers the chance to pick their own gears with a standard six-speed manual transmission, or they may opt for the six-speed automatic featuring steering-wheel-mounted paddle shifters.

Ford countered with the ’14 Fiesta ST—in many ways a race car built for the street. With Ford’s global launch of Fiesta ST under way, Ford Racing will introduce the ST performance badge in the 2013 season of the Global RallyCross Championship and Global X Games events. The move is part of an expanded Global RallyCross program for Ford as it capitalizes on the popularity of the series and its increased visibility through X Game personalities that include Tanner Foust, Brian Deegan and Ken Block.

Fiesta ST is the result of a combined effort from Team RS in Europe and SVT in the United States. Available exclusively as a five-door hatchback in North America and with a six-speed manual transmission, Fiesta ST is projected to achieve up to 34 mpg. A new high-output variant of the award-winning 1.6L EcoBoost four-cylinder engine propels Fiesta ST with an estimated 197 hp and 214 lb.-ft. of torque. This compact performance machine sports a unique grille and chin spoiler with a new rear diffuser and fascia extensions. Bright-tipped dual exhaust pipes and a high-mount spoiler along with unique 17-in. wheels complete the package.

	The ’14 Cruze Clean Turbo Diesel’s 2.0L turbo-diesel engine produces an estimated 148 hp and 258 lb.-ft. torque.

Chevrolet debuted the ’14 Cruze Clean Turbo Diesel at Chicago, entering the U.S. and Canadian diesel-car markets this summer with a 2.0L turbo-diesel version of its hottest-selling sedan. The Cruze will feature the cleanest diesel passenger-car engine General Motors has ever produced.

Built in Lordstown, Ohio, the ’14 Cruze Clean Turbo Diesel delivers a combination of segment-leading features and efficiency. Based on GM testing, the Cruze Clean Turbo Diesel has demonstrated an estimated 42 mpg on the highway and best-in-segment range. The compact sedan’s new 2.0L turbodiesel engine produces an estimated 148 hp and estimated 258 lb.-ft. of torque, with 0–60 performance of 8.6 seconds. In addition, Cruze Clean Turbo Diesel’s emissions will be below stringent U.S. environmental standards, including Tier 2, bin 5 emissions standards.

“Cruze Clean Turbo Diesel fills an important role in Chevrolet’s diverse four-cylinder lineup and is primed to win over diesel devotees and compact-car buyers with its performance, torque and fuel economy,” said Perry. “We leveraged engineering expertise from around the globe to develop a world-class, low-emissions engine to give U.S. and Canadian customers a car that’s both fun to drive and practical at the pump.”

With a starting price of $25,695, including an $810 destination charge (excludes tax, title, license and dealer fees), Cruze Clean Turbo Diesel comes with a six-speed automatic transmission, four-wheel antilock disc brakes, a 3.20 final drive ratio, a 140-amp alternator, an 800 cold-cranking amps battery, 17-in. alloy wheels, ultra-low-rolling resistance all-season tires, a rear spoiler, an aero performance package and leather-appointed seating. Other standard features include Chevrolet’s MyLink infotainment system, a two-year maintenance plan and a five-year, 100,000-mile powertrain warranty.

SEMA News—April 2013

SEMA Show in Print—Part One

While the SEMA Show is a trade-only event not open to the general public, thousands of editors and writers report on the annual Show, thereby giving consumers a chance to see what’s new in the industry. Several publications do a great job of scouring the Las Vegas Convention Center to bring their readers the best of the best. Many spend four or more days visiting with the 2,000-plus exhibitors at the SEMA Show. Check out what some publications found, and stay tuned next month for even more SEMA Show clips.