SEMA News—July 2013

INTERNET
By Joe Dysart

YouTube’s Redesign

Getting Your Business to Look Good on All Computer Devices Just Became Effortless

“The main focus of this update is to make your new channel look great on browsers across all screens and devices,” said Jeb Havens, a product manager at YouTube.

The solution is perfect for a business that is eager to develop a web presence that looks good on all computer devices but may not have the time, revenue or fortitude to do a complete redesign of its current website. Essentially, a business can use YouTube for its mobile presence on the web and retain its current website for web surfers who use more traditional desktop and laptop computers.

The redesign, which the company is calling YouTube One, also offers businesses an opportunity to either enhance their video presence on the web or finally launch that video promotion strategy they’ve been considering for months or even years but never quite got around to implementing.

All told, it’s a tough offer to pass up, given YouTube’s juggernaut web status. It’s the third most popular site on the Internet, just behind Google and Facebook, according to market research firm Alexa. And it’s currently averaging more than one billion unique visitors each month, according to its company stats page. Plus, YouTube’s asking price for hosting a business channel on its service—free—makes establishing a beachhead there almost impossible to resist.

YouTube is able to offer a one-size-fits-all website by stripping down the homepage for a business’ web channel on its network to its bare essentials. Each business is invited to personalize its homepage by uploading a banner featuring its logo or other identifying graphics, which runs along the top of its page. Otherwise, the rest of the homepage design for business channels—which includes a basic white background—is pretty much standardized. Perhaps most interesting about the standardization is that a wide middle column that is flanked on each side by a much skinnier column now dominates the homepage.

The new wide middle column—which appears a lot like the Newsfeed column on Facebook—is where the action is. The business can arrange its videos into separate playlists there, based on categories of its choosing.

There’s also a navigation bar just below the company banner in the middle column where visitors can click to access videos in other ways, look at and participate in discussion about the videos or get a brief text description of what the business is about. The skinny column on the left actually has nothing to do with the business. It’s used by YouTube to promote other video channels on its service. Ditto for the skinny right column.

Probably the best news about the update is that getting started on YouTube is nearly effortless. If you’re looking to establish your own business channel there, here are some tips offered by the company:

Create Your Own Channel: Getting a business channel on YouTube literally takes a few seconds. There’s a quick sign-in and—shazam!—you suddenly have your own business channel.

Upload a Banner: Banners are the sole piece of artwork, other than your actual videos, that personalize your channel’s homepage. So you’ll probably want to give the banner some thought. The optimum size for the banner is 2,120 x 1,192 pixels, according to YouTube’s online design guide. For details on maximizing your banner’s usefulness, check out YouTube’s text tutorial.

Prioritize the Appearance of Critical Videos: Once you’ve uploaded a number of videos on YouTube, you’ll be able to use a new feature to position the most important videos at the top of your channel page.

Consider Organizing Videos by Playlists: Another great new feature, playlists allow businesses to organize videos by theme. You may want one playlist devoted entirely to breaking news from your firm—executive video announcements, company news coverage from national or local TV, etc. Another playlist might be devoted entirely to a new product line or new service you’ve added to your business.

Consider Creating a Welcome Video: Another new feature of the upgrade—a welcome video or trailer—can be programmed to play for visitors who are new to your channel on YouTube, then disappear when YouTube senses that your visitor has subscribed to your channel. “A compelling channel trailer is the most engaging way of introducing your channel and encouraging your viewers to subscribe so that they’ll make you part of their YouTube habit,” said Andres Palmister, audience development strategist for YouTube.

Take Advantage of the Global Change Tool: Another great new feature of the service is the ability to make global changes to the specifications associated with your videos. You may decide down the line that you want to run YouTube ads before your videos play to generate some extra coin from your presence there. YouTube’s Bulk Action tool enables you to make that change to all videos simultaneously. You can also categorize all videos with a single action, change the formats of ads that run with your videos and more. For more info, look here.

Leverage YouTube Analytics: With YouTube’s free analytics, you can find out the number of views for each of your videos, see who’s subscribing to your channel, analyze how long each person watched each video, see at what point in the video viewers are leaving and more. YouTube Analytics is a powerful tool that will tell you what’s going on with your videos and suggest ways to improve what you’re doing.

Embed a YouTube player on Your Traditional Website: Once you’ve uploaded all your videos to YouTube, you can embed a YouTube player on your company website that visitors can use. Simply click the “Share” button under a video you have on YouTube and then click “Embed.” You’ll be presented with a single line of code that you or your web designer can embed on any page of your traditional website and—presto!—you’ve got a YouTube viewer on your website that can be used to view all the videos on your YouTube business channel.

Consult the Free YouTube Playbook: For the last word on how to optimize every aspect of your YouTube channel, check out YouTube’s free guide.

Joe Dysart is an Internet speaker and business consultant based in Manhattan.

For more information:
646-233-4089
joe@joedysart.com
visit www.joedysart.com

SEMA News—July 2013

INTERNET
By Joe Dysart

YouTube’s Redesign

Getting Your Business to Look Good on All Computer Devices Just Became Effortless

“The main focus of this update is to make your new channel look great on browsers across all screens and devices,” said Jeb Havens, a product manager at YouTube.

The solution is perfect for a business that is eager to develop a web presence that looks good on all computer devices but may not have the time, revenue or fortitude to do a complete redesign of its current website. Essentially, a business can use YouTube for its mobile presence on the web and retain its current website for web surfers who use more traditional desktop and laptop computers.

The redesign, which the company is calling YouTube One, also offers businesses an opportunity to either enhance their video presence on the web or finally launch that video promotion strategy they’ve been considering for months or even years but never quite got around to implementing.

All told, it’s a tough offer to pass up, given YouTube’s juggernaut web status. It’s the third most popular site on the Internet, just behind Google and Facebook, according to market research firm Alexa. And it’s currently averaging more than one billion unique visitors each month, according to its company stats page. Plus, YouTube’s asking price for hosting a business channel on its service—free—makes establishing a beachhead there almost impossible to resist.

YouTube is able to offer a one-size-fits-all website by stripping down the homepage for a business’ web channel on its network to its bare essentials. Each business is invited to personalize its homepage by uploading a banner featuring its logo or other identifying graphics, which runs along the top of its page. Otherwise, the rest of the homepage design for business channels—which includes a basic white background—is pretty much standardized. Perhaps most interesting about the standardization is that a wide middle column that is flanked on each side by a much skinnier column now dominates the homepage.

The new wide middle column—which appears a lot like the Newsfeed column on Facebook—is where the action is. The business can arrange its videos into separate playlists there, based on categories of its choosing.

There’s also a navigation bar just below the company banner in the middle column where visitors can click to access videos in other ways, look at and participate in discussion about the videos or get a brief text description of what the business is about. The skinny column on the left actually has nothing to do with the business. It’s used by YouTube to promote other video channels on its service. Ditto for the skinny right column.

Probably the best news about the update is that getting started on YouTube is nearly effortless. If you’re looking to establish your own business channel there, here are some tips offered by the company:

Create Your Own Channel: Getting a business channel on YouTube literally takes a few seconds. There’s a quick sign-in and—shazam!—you suddenly have your own business channel.

Upload a Banner: Banners are the sole piece of artwork, other than your actual videos, that personalize your channel’s homepage. So you’ll probably want to give the banner some thought. The optimum size for the banner is 2,120 x 1,192 pixels, according to YouTube’s online design guide. For details on maximizing your banner’s usefulness, check out YouTube’s text tutorial.

Prioritize the Appearance of Critical Videos: Once you’ve uploaded a number of videos on YouTube, you’ll be able to use a new feature to position the most important videos at the top of your channel page.

Consider Organizing Videos by Playlists: Another great new feature, playlists allow businesses to organize videos by theme. You may want one playlist devoted entirely to breaking news from your firm—executive video announcements, company news coverage from national or local TV, etc. Another playlist might be devoted entirely to a new product line or new service you’ve added to your business.

Consider Creating a Welcome Video: Another new feature of the upgrade—a welcome video or trailer—can be programmed to play for visitors who are new to your channel on YouTube, then disappear when YouTube senses that your visitor has subscribed to your channel. “A compelling channel trailer is the most engaging way of introducing your channel and encouraging your viewers to subscribe so that they’ll make you part of their YouTube habit,” said Andres Palmister, audience development strategist for YouTube.

Take Advantage of the Global Change Tool: Another great new feature of the service is the ability to make global changes to the specifications associated with your videos. You may decide down the line that you want to run YouTube ads before your videos play to generate some extra coin from your presence there. YouTube’s Bulk Action tool enables you to make that change to all videos simultaneously. You can also categorize all videos with a single action, change the formats of ads that run with your videos and more. For more info, look here.

Leverage YouTube Analytics: With YouTube’s free analytics, you can find out the number of views for each of your videos, see who’s subscribing to your channel, analyze how long each person watched each video, see at what point in the video viewers are leaving and more. YouTube Analytics is a powerful tool that will tell you what’s going on with your videos and suggest ways to improve what you’re doing.

Embed a YouTube player on Your Traditional Website: Once you’ve uploaded all your videos to YouTube, you can embed a YouTube player on your company website that visitors can use. Simply click the “Share” button under a video you have on YouTube and then click “Embed.” You’ll be presented with a single line of code that you or your web designer can embed on any page of your traditional website and—presto!—you’ve got a YouTube viewer on your website that can be used to view all the videos on your YouTube business channel.

Consult the Free YouTube Playbook: For the last word on how to optimize every aspect of your YouTube channel, check out YouTube’s free guide.

Joe Dysart is an Internet speaker and business consultant based in Manhattan.

For more information:
646-233-4089
joe@joedysart.com
visit www.joedysart.com

SEMA News—July 2013

INTERNET
By Joe Dysart

YouTube’s Redesign

Getting Your Business to Look Good on All Computer Devices Just Became Effortless

“The main focus of this update is to make your new channel look great on browsers across all screens and devices,” said Jeb Havens, a product manager at YouTube.

The solution is perfect for a business that is eager to develop a web presence that looks good on all computer devices but may not have the time, revenue or fortitude to do a complete redesign of its current website. Essentially, a business can use YouTube for its mobile presence on the web and retain its current website for web surfers who use more traditional desktop and laptop computers.

The redesign, which the company is calling YouTube One, also offers businesses an opportunity to either enhance their video presence on the web or finally launch that video promotion strategy they’ve been considering for months or even years but never quite got around to implementing.

All told, it’s a tough offer to pass up, given YouTube’s juggernaut web status. It’s the third most popular site on the Internet, just behind Google and Facebook, according to market research firm Alexa. And it’s currently averaging more than one billion unique visitors each month, according to its company stats page. Plus, YouTube’s asking price for hosting a business channel on its service—free—makes establishing a beachhead there almost impossible to resist.

YouTube is able to offer a one-size-fits-all website by stripping down the homepage for a business’ web channel on its network to its bare essentials. Each business is invited to personalize its homepage by uploading a banner featuring its logo or other identifying graphics, which runs along the top of its page. Otherwise, the rest of the homepage design for business channels—which includes a basic white background—is pretty much standardized. Perhaps most interesting about the standardization is that a wide middle column that is flanked on each side by a much skinnier column now dominates the homepage.

The new wide middle column—which appears a lot like the Newsfeed column on Facebook—is where the action is. The business can arrange its videos into separate playlists there, based on categories of its choosing.

There’s also a navigation bar just below the company banner in the middle column where visitors can click to access videos in other ways, look at and participate in discussion about the videos or get a brief text description of what the business is about. The skinny column on the left actually has nothing to do with the business. It’s used by YouTube to promote other video channels on its service. Ditto for the skinny right column.

Probably the best news about the update is that getting started on YouTube is nearly effortless. If you’re looking to establish your own business channel there, here are some tips offered by the company:

Create Your Own Channel: Getting a business channel on YouTube literally takes a few seconds. There’s a quick sign-in and—shazam!—you suddenly have your own business channel.

Upload a Banner: Banners are the sole piece of artwork, other than your actual videos, that personalize your channel’s homepage. So you’ll probably want to give the banner some thought. The optimum size for the banner is 2,120 x 1,192 pixels, according to YouTube’s online design guide. For details on maximizing your banner’s usefulness, check out YouTube’s text tutorial.

Prioritize the Appearance of Critical Videos: Once you’ve uploaded a number of videos on YouTube, you’ll be able to use a new feature to position the most important videos at the top of your channel page.

Consider Organizing Videos by Playlists: Another great new feature, playlists allow businesses to organize videos by theme. You may want one playlist devoted entirely to breaking news from your firm—executive video announcements, company news coverage from national or local TV, etc. Another playlist might be devoted entirely to a new product line or new service you’ve added to your business.

Consider Creating a Welcome Video: Another new feature of the upgrade—a welcome video or trailer—can be programmed to play for visitors who are new to your channel on YouTube, then disappear when YouTube senses that your visitor has subscribed to your channel. “A compelling channel trailer is the most engaging way of introducing your channel and encouraging your viewers to subscribe so that they’ll make you part of their YouTube habit,” said Andres Palmister, audience development strategist for YouTube.

Take Advantage of the Global Change Tool: Another great new feature of the service is the ability to make global changes to the specifications associated with your videos. You may decide down the line that you want to run YouTube ads before your videos play to generate some extra coin from your presence there. YouTube’s Bulk Action tool enables you to make that change to all videos simultaneously. You can also categorize all videos with a single action, change the formats of ads that run with your videos and more. For more info, look here.

Leverage YouTube Analytics: With YouTube’s free analytics, you can find out the number of views for each of your videos, see who’s subscribing to your channel, analyze how long each person watched each video, see at what point in the video viewers are leaving and more. YouTube Analytics is a powerful tool that will tell you what’s going on with your videos and suggest ways to improve what you’re doing.

Embed a YouTube player on Your Traditional Website: Once you’ve uploaded all your videos to YouTube, you can embed a YouTube player on your company website that visitors can use. Simply click the “Share” button under a video you have on YouTube and then click “Embed.” You’ll be presented with a single line of code that you or your web designer can embed on any page of your traditional website and—presto!—you’ve got a YouTube viewer on your website that can be used to view all the videos on your YouTube business channel.

Consult the Free YouTube Playbook: For the last word on how to optimize every aspect of your YouTube channel, check out YouTube’s free guide.

Joe Dysart is an Internet speaker and business consultant based in Manhattan.

For more information:
646-233-4089
joe@joedysart.com
visit www.joedysart.com

By SEMA Washington, D.C. Staff

On July 12, 2013, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fourth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the day, designated by a SEMA-requested U.S. Senate Resolution 176 sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC).

The U.S. Senate Resolution recognizes “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and local areas all over the country and Canada followed the Senate’s lead. The states of New York and New Mexico, along with the Canadian Provinces of Manitoba and Nova Scotia, adopted their own resolution commemorating the day.

The official events included car club cruise-ins, open houses at SEMA-member companies, specialty shows at automobile museums and “drive your collector car to work” displays. Scores of other unofficial events included car shows, picnics and cruise-ins.

Collector Car Appreciation Day is supported by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. Read a detailed summary of the events held across the nation.

Photos from Collector Car Appreciation Day celebrations are being collected and will soon be posted to an online album available through the SEMA Action Network’s (SAN) website. Send your photos to SAN Director Colby Martin at san@sema.org with “2013 Collector Car Event Photos” as the subject line. Include the event's details (name, date, city, state and host) in your message as well.

SEMA Director of Congressional Affairs Dan Sadowski (center) presents S. Res. 176 to Carlisle Events Co-Owner and President Bill Miller (right) and Co-Owner Lance Miller (left) at the 2013 All-Chrysler Nationals Collector Car Appreciation Day Celebration in Carlisle, Pennsylvania.		Russ Deane, SEMA's General Counsel, drove his ’33 Ford Roadster (left) to the Crazy Cruiser's Car Club fourth-annual Collector Car Appreciation Day in Panama City Beach, Florida.
Extreme Automotive in Corona, California, again hosted a Collector Car Appreciation Open House at their shop.		ididit Inc. honored Collector Car Appreciation Day during the company’s Cruisin’ To Columbus Tour that began in Tecumseh, Michigan, and finished at the Goodguys PPG Nationals in Columbus, Ohio.
MSD Performance in El Paso, Texas, celebrated Collector Car Appreciation Day with a movie and cruise night.		SEMA-member company representatives, automotive media and local car enthusiasts joined SEMA staff for the association's fourth-annual Collector Car Appreciation Day celebration at SEMA Headquarters in Diamond Bar, California.
An array of vehicles from the “Drive Your Collector Car to Work” staff event at Source Interlink Media’s Tampa, Florida, office.		Christian Robinson, SEMA Political Action Committee (PAC) manager (right), presents S. Res. 176 to Steele Rubber Products President Matt Agosta (left) during their event in Denver, North Carolina.
Volkswagen Group of America in Auburn Hills, Michigan, attracted a diverse group of vehicles for their VWGOA/AOA Collector Car Work Cruise In.		Nate Shelton (second from right), chief marketing officer of Flowmaster and incoming SEMA chairman of the board, helped celebrate Collector Car Appreciation Day at the NMRA/NMCA Muscle Car Nationals at Route 66 Raceway, July 11–14, 2013. Shelton is pictured with fellow SEMA board member and ProMedia Events owner Steve Wolcott (right) and winners of NMCA's People's Choice Best of Show award, Steve and Bev West, with their ’72 Chevelle SS.

By SEMA Washington, D.C. Staff

On July 12, 2013, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fourth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the day, designated by a SEMA-requested U.S. Senate Resolution 176 sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC).

The U.S. Senate Resolution recognizes “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and local areas all over the country and Canada followed the Senate’s lead. The states of New York and New Mexico, along with the Canadian Provinces of Manitoba and Nova Scotia, adopted their own resolution commemorating the day.

The official events included car club cruise-ins, open houses at SEMA-member companies, specialty shows at automobile museums and “drive your collector car to work” displays. Scores of other unofficial events included car shows, picnics and cruise-ins.

Collector Car Appreciation Day is supported by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. Read a detailed summary of the events held across the nation.

Photos from Collector Car Appreciation Day celebrations are being collected and will soon be posted to an online album available through the SEMA Action Network’s (SAN) website. Send your photos to SAN Director Colby Martin at san@sema.org with “2013 Collector Car Event Photos” as the subject line. Include the event's details (name, date, city, state and host) in your message as well.

SEMA Director of Congressional Affairs Dan Sadowski (center) presents S. Res. 176 to Carlisle Events Co-Owner and President Bill Miller (right) and Co-Owner Lance Miller (left) at the 2013 All-Chrysler Nationals Collector Car Appreciation Day Celebration in Carlisle, Pennsylvania.		Russ Deane, SEMA's General Counsel, drove his ’33 Ford Roadster (left) to the Crazy Cruiser's Car Club fourth-annual Collector Car Appreciation Day in Panama City Beach, Florida.
Extreme Automotive in Corona, California, again hosted a Collector Car Appreciation Open House at their shop.		ididit Inc. honored Collector Car Appreciation Day during the company’s Cruisin’ To Columbus Tour that began in Tecumseh, Michigan, and finished at the Goodguys PPG Nationals in Columbus, Ohio.
MSD Performance in El Paso, Texas, celebrated Collector Car Appreciation Day with a movie and cruise night.		SEMA-member company representatives, automotive media and local car enthusiasts joined SEMA staff for the association's fourth-annual Collector Car Appreciation Day celebration at SEMA Headquarters in Diamond Bar, California.
An array of vehicles from the “Drive Your Collector Car to Work” staff event at Source Interlink Media’s Tampa, Florida, office.		Christian Robinson, SEMA Political Action Committee (PAC) manager (right), presents S. Res. 176 to Steele Rubber Products President Matt Agosta (left) during their event in Denver, North Carolina.
Volkswagen Group of America in Auburn Hills, Michigan, attracted a diverse group of vehicles for their VWGOA/AOA Collector Car Work Cruise In.		Nate Shelton (second from right), chief marketing officer of Flowmaster and incoming SEMA chairman of the board, helped celebrate Collector Car Appreciation Day at the NMRA/NMCA Muscle Car Nationals at Route 66 Raceway, July 11–14, 2013. Shelton is pictured with fellow SEMA board member and ProMedia Events owner Steve Wolcott (right) and winners of NMCA's People's Choice Best of Show award, Steve and Bev West, with their ’72 Chevelle SS.

By SEMA Washington, D.C. Staff

On July 12, 2013, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fourth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the day, designated by a SEMA-requested U.S. Senate Resolution 176 sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC).

The U.S. Senate Resolution recognizes “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and local areas all over the country and Canada followed the Senate’s lead. The states of New York and New Mexico, along with the Canadian Provinces of Manitoba and Nova Scotia, adopted their own resolution commemorating the day.

The official events included car club cruise-ins, open houses at SEMA-member companies, specialty shows at automobile museums and “drive your collector car to work” displays. Scores of other unofficial events included car shows, picnics and cruise-ins.

Collector Car Appreciation Day is supported by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. Read a detailed summary of the events held across the nation.

Photos from Collector Car Appreciation Day celebrations are being collected and will soon be posted to an online album available through the SEMA Action Network’s (SAN) website. Send your photos to SAN Director Colby Martin at san@sema.org with “2013 Collector Car Event Photos” as the subject line. Include the event's details (name, date, city, state and host) in your message as well.

SEMA Director of Congressional Affairs Dan Sadowski (center) presents S. Res. 176 to Carlisle Events Co-Owner and President Bill Miller (right) and Co-Owner Lance Miller (left) at the 2013 All-Chrysler Nationals Collector Car Appreciation Day Celebration in Carlisle, Pennsylvania.		Russ Deane, SEMA's General Counsel, drove his ’33 Ford Roadster (left) to the Crazy Cruiser's Car Club fourth-annual Collector Car Appreciation Day in Panama City Beach, Florida.
Extreme Automotive in Corona, California, again hosted a Collector Car Appreciation Open House at their shop.		ididit Inc. honored Collector Car Appreciation Day during the company’s Cruisin’ To Columbus Tour that began in Tecumseh, Michigan, and finished at the Goodguys PPG Nationals in Columbus, Ohio.
MSD Performance in El Paso, Texas, celebrated Collector Car Appreciation Day with a movie and cruise night.		SEMA-member company representatives, automotive media and local car enthusiasts joined SEMA staff for the association's fourth-annual Collector Car Appreciation Day celebration at SEMA Headquarters in Diamond Bar, California.
An array of vehicles from the “Drive Your Collector Car to Work” staff event at Source Interlink Media’s Tampa, Florida, office.		Christian Robinson, SEMA Political Action Committee (PAC) manager (right), presents S. Res. 176 to Steele Rubber Products President Matt Agosta (left) during their event in Denver, North Carolina.
Volkswagen Group of America in Auburn Hills, Michigan, attracted a diverse group of vehicles for their VWGOA/AOA Collector Car Work Cruise In.		Nate Shelton (second from right), chief marketing officer of Flowmaster and incoming SEMA chairman of the board, helped celebrate Collector Car Appreciation Day at the NMRA/NMCA Muscle Car Nationals at Route 66 Raceway, July 11–14, 2013. Shelton is pictured with fellow SEMA board member and ProMedia Events owner Steve Wolcott (right) and winners of NMCA's People's Choice Best of Show award, Steve and Bev West, with their ’72 Chevelle SS.

By SEMA Washington, D.C. Staff

On July 12, 2013, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fourth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the day, designated by a SEMA-requested U.S. Senate Resolution 176 sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC).

The U.S. Senate Resolution recognizes “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and local areas all over the country and Canada followed the Senate’s lead. The states of New York and New Mexico, along with the Canadian Provinces of Manitoba and Nova Scotia, adopted their own resolution commemorating the day.

The official events included car club cruise-ins, open houses at SEMA-member companies, specialty shows at automobile museums and “drive your collector car to work” displays. Scores of other unofficial events included car shows, picnics and cruise-ins.

Collector Car Appreciation Day is supported by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. Read a detailed summary of the events held across the nation.

Photos from Collector Car Appreciation Day celebrations are being collected and will soon be posted to an online album available through the SEMA Action Network’s (SAN) website. Send your photos to SAN Director Colby Martin at san@sema.org with “2013 Collector Car Event Photos” as the subject line. Include the event's details (name, date, city, state and host) in your message as well.

SEMA Director of Congressional Affairs Dan Sadowski (center) presents S. Res. 176 to Carlisle Events Co-Owner and President Bill Miller (right) and Co-Owner Lance Miller (left) at the 2013 All-Chrysler Nationals Collector Car Appreciation Day Celebration in Carlisle, Pennsylvania.		Russ Deane, SEMA's General Counsel, drove his ’33 Ford Roadster (left) to the Crazy Cruiser's Car Club fourth-annual Collector Car Appreciation Day in Panama City Beach, Florida.
Extreme Automotive in Corona, California, again hosted a Collector Car Appreciation Open House at their shop.		ididit Inc. honored Collector Car Appreciation Day during the company’s Cruisin’ To Columbus Tour that began in Tecumseh, Michigan, and finished at the Goodguys PPG Nationals in Columbus, Ohio.
MSD Performance in El Paso, Texas, celebrated Collector Car Appreciation Day with a movie and cruise night.		SEMA-member company representatives, automotive media and local car enthusiasts joined SEMA staff for the association's fourth-annual Collector Car Appreciation Day celebration at SEMA Headquarters in Diamond Bar, California.
An array of vehicles from the “Drive Your Collector Car to Work” staff event at Source Interlink Media’s Tampa, Florida, office.		Christian Robinson, SEMA Political Action Committee (PAC) manager (right), presents S. Res. 176 to Steele Rubber Products President Matt Agosta (left) during their event in Denver, North Carolina.
Volkswagen Group of America in Auburn Hills, Michigan, attracted a diverse group of vehicles for their VWGOA/AOA Collector Car Work Cruise In.		Nate Shelton (second from right), chief marketing officer of Flowmaster and incoming SEMA chairman of the board, helped celebrate Collector Car Appreciation Day at the NMRA/NMCA Muscle Car Nationals at Route 66 Raceway, July 11–14, 2013. Shelton is pictured with fellow SEMA board member and ProMedia Events owner Steve Wolcott (right) and winners of NMCA's People's Choice Best of Show award, Steve and Bev West, with their ’72 Chevelle SS.

By SEMA Washington, D.C. Staff

On July 12, 2013, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fourth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the day, designated by a SEMA-requested U.S. Senate Resolution 176 sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC).

The U.S. Senate Resolution recognizes “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and local areas all over the country and Canada followed the Senate’s lead. The states of New York and New Mexico, along with the Canadian Provinces of Manitoba and Nova Scotia, adopted their own resolution commemorating the day.

The official events included car club cruise-ins, open houses at SEMA-member companies, specialty shows at automobile museums and “drive your collector car to work” displays. Scores of other unofficial events included car shows, picnics and cruise-ins.

Collector Car Appreciation Day is supported by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. Read a detailed summary of the events held across the nation.

Photos from Collector Car Appreciation Day celebrations are being collected and will soon be posted to an online album available through the SEMA Action Network’s (SAN) website. Send your photos to SAN Director Colby Martin at san@sema.org with “2013 Collector Car Event Photos” as the subject line. Include the event's details (name, date, city, state and host) in your message as well.

SEMA Director of Congressional Affairs Dan Sadowski (center) presents S. Res. 176 to Carlisle Events Co-Owner and President Bill Miller (right) and Co-Owner Lance Miller (left) at the 2013 All-Chrysler Nationals Collector Car Appreciation Day Celebration in Carlisle, Pennsylvania.		Russ Deane, SEMA's General Counsel, drove his ’33 Ford Roadster (left) to the Crazy Cruiser's Car Club fourth-annual Collector Car Appreciation Day in Panama City Beach, Florida.
Extreme Automotive in Corona, California, again hosted a Collector Car Appreciation Open House at their shop.		ididit Inc. honored Collector Car Appreciation Day during the company’s Cruisin’ To Columbus Tour that began in Tecumseh, Michigan, and finished at the Goodguys PPG Nationals in Columbus, Ohio.
MSD Performance in El Paso, Texas, celebrated Collector Car Appreciation Day with a movie and cruise night.		SEMA-member company representatives, automotive media and local car enthusiasts joined SEMA staff for the association's fourth-annual Collector Car Appreciation Day celebration at SEMA Headquarters in Diamond Bar, California.
An array of vehicles from the “Drive Your Collector Car to Work” staff event at Source Interlink Media’s Tampa, Florida, office.		Christian Robinson, SEMA Political Action Committee (PAC) manager (right), presents S. Res. 176 to Steele Rubber Products President Matt Agosta (left) during their event in Denver, North Carolina.
Volkswagen Group of America in Auburn Hills, Michigan, attracted a diverse group of vehicles for their VWGOA/AOA Collector Car Work Cruise In.		Nate Shelton (second from right), chief marketing officer of Flowmaster and incoming SEMA chairman of the board, helped celebrate Collector Car Appreciation Day at the NMRA/NMCA Muscle Car Nationals at Route 66 Raceway, July 11–14, 2013. Shelton is pictured with fellow SEMA board member and ProMedia Events owner Steve Wolcott (right) and winners of NMCA's People's Choice Best of Show award, Steve and Bev West, with their ’72 Chevelle SS.

By SEMA Washington, D.C. Staff

On July 12, 2013, SEMA members joined with SEMA staff and thousands of enthusiasts to celebrate the fourth annual Collector Car Appreciation Day (CCAD). A wide range of official events were held in the United States, Canada and Australia to commemorate the day, designated by a SEMA-requested U.S. Senate Resolution 176 sponsored by Sen. Jon Tester (D-MT) and Sen. Richard Burr (R-NC).

The U.S. Senate Resolution recognizes “that the collection and restoration of historic and classic cars is an important part of preserving the technological achievements and cultural heritage of the United States.” Lawmakers in states, counties and local areas all over the country and Canada followed the Senate’s lead. The states of New York and New Mexico, along with the Canadian Provinces of Manitoba and Nova Scotia, adopted their own resolution commemorating the day.

The official events included car club cruise-ins, open houses at SEMA-member companies, specialty shows at automobile museums and “drive your collector car to work” displays. Scores of other unofficial events included car shows, picnics and cruise-ins.

Collector Car Appreciation Day is supported by SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils. Read a detailed summary of the events held across the nation.

Photos from Collector Car Appreciation Day celebrations are being collected and will soon be posted to an online album available through the SEMA Action Network’s (SAN) website. Send your photos to SAN Director Colby Martin at san@sema.org with “2013 Collector Car Event Photos” as the subject line. Include the event's details (name, date, city, state and host) in your message as well.

SEMA Director of Congressional Affairs Dan Sadowski (center) presents S. Res. 176 to Carlisle Events Co-Owner and President Bill Miller (right) and Co-Owner Lance Miller (left) at the 2013 All-Chrysler Nationals Collector Car Appreciation Day Celebration in Carlisle, Pennsylvania.		Russ Deane, SEMA's General Counsel, drove his ’33 Ford Roadster (left) to the Crazy Cruiser's Car Club fourth-annual Collector Car Appreciation Day in Panama City Beach, Florida.
Extreme Automotive in Corona, California, again hosted a Collector Car Appreciation Open House at their shop.		ididit Inc. honored Collector Car Appreciation Day during the company’s Cruisin’ To Columbus Tour that began in Tecumseh, Michigan, and finished at the Goodguys PPG Nationals in Columbus, Ohio.
MSD Performance in El Paso, Texas, celebrated Collector Car Appreciation Day with a movie and cruise night.		SEMA-member company representatives, automotive media and local car enthusiasts joined SEMA staff for the association's fourth-annual Collector Car Appreciation Day celebration at SEMA Headquarters in Diamond Bar, California.
An array of vehicles from the “Drive Your Collector Car to Work” staff event at Source Interlink Media’s Tampa, Florida, office.		Christian Robinson, SEMA Political Action Committee (PAC) manager (right), presents S. Res. 176 to Steele Rubber Products President Matt Agosta (left) during their event in Denver, North Carolina.
Volkswagen Group of America in Auburn Hills, Michigan, attracted a diverse group of vehicles for their VWGOA/AOA Collector Car Work Cruise In.		Nate Shelton (second from right), chief marketing officer of Flowmaster and incoming SEMA chairman of the board, helped celebrate Collector Car Appreciation Day at the NMRA/NMCA Muscle Car Nationals at Route 66 Raceway, July 11–14, 2013. Shelton is pictured with fellow SEMA board member and ProMedia Events owner Steve Wolcott (right) and winners of NMCA's People's Choice Best of Show award, Steve and Bev West, with their ’72 Chevelle SS.

By SEMA Washington, D.C., Staff

Legislation to repeal the requirement that retail dealers, nonretail dealers or wholesale dealers sell only gasoline blended with a specified percentage of ethanol died when the Oregon legislature adjourned for the year. The bill did not receive committee consideration. Oregon requires that gasoline sold or offered for sale contain 10% ethanol by volume. H.B. 3107 recognized that while the current ethanol mandate does not apply to fuel used in antique vehicles, there has been an inability to obtain unblended gasoline for engines that may be damaged by ethanol. 

For details, contact Steve McDonald at stevem@sema.org.