Thu, 01/09/2014 - 09:26

By SEMA Editors

  speakers
Become a speaker at one or more SEMA events, including the 2014 SEMA Show, SEMA Webinars, Discussion Group Thought Leaders and Regional Events.
  

Interested in sharing expertise, real-world strategies and knowledge with others? Become a speaker at one or more SEMA events, including the 2014 SEMA Show, SEMA Webinars, Discussion Group Thought Leaders and Regional Events.

Speakers are identified according to the name in the submission. Please ensure you have the appropriate speaker's name and title prior to submitting your proposal. Once you have submitted a proposal via the Speaker Submission Form, you will receive a confirmation e-mail. If you do not, try entering the information again. If your issue continues, contact SEMA Education Director Zane Clark. The deadline for speaker submissions is March 28, 2014. Speaker entries will be answered no later than April 25, 2014. Back-up entries will only be answered in the case of an available speaking opportunity.

Conference sessions and tracks included in the SEMA 2014 Speaker Submission Form include:

  • Business & Innovation
  • Customer Service & Sales
  • Executive Leadership
  • Human Resources
  • Industry Trends & Emerging Markets
  • Internet Solutions
  • Legal & Regulatory
  • Marketing & Engagement
  • Online Marketing
  • Niche Segment Specific

Visit www.SEMA.org/Education and submit your Speaker Submission Form. Deadline is March 28, 2014. For more details, contact SEMA Education Director Zane Clark.

Thu, 01/09/2014 - 09:26

By SEMA Editors

  speakers
Become a speaker at one or more SEMA events, including the 2014 SEMA Show, SEMA Webinars, Discussion Group Thought Leaders and Regional Events.
  

Interested in sharing expertise, real-world strategies and knowledge with others? Become a speaker at one or more SEMA events, including the 2014 SEMA Show, SEMA Webinars, Discussion Group Thought Leaders and Regional Events.

Speakers are identified according to the name in the submission. Please ensure you have the appropriate speaker's name and title prior to submitting your proposal. Once you have submitted a proposal via the Speaker Submission Form, you will receive a confirmation e-mail. If you do not, try entering the information again. If your issue continues, contact SEMA Education Director Zane Clark. The deadline for speaker submissions is March 28, 2014. Speaker entries will be answered no later than April 25, 2014. Back-up entries will only be answered in the case of an available speaking opportunity.

Conference sessions and tracks included in the SEMA 2014 Speaker Submission Form include:

  • Business & Innovation
  • Customer Service & Sales
  • Executive Leadership
  • Human Resources
  • Industry Trends & Emerging Markets
  • Internet Solutions
  • Legal & Regulatory
  • Marketing & Engagement
  • Online Marketing
  • Niche Segment Specific

Visit www.SEMA.org/Education and submit your Speaker Submission Form. Deadline is March 28, 2014. For more details, contact SEMA Education Director Zane Clark.

Thu, 01/09/2014 - 09:26

By SEMA Editors

  speakers
Become a speaker at one or more SEMA events, including the 2014 SEMA Show, SEMA Webinars, Discussion Group Thought Leaders and Regional Events.
  

Interested in sharing expertise, real-world strategies and knowledge with others? Become a speaker at one or more SEMA events, including the 2014 SEMA Show, SEMA Webinars, Discussion Group Thought Leaders and Regional Events.

Speakers are identified according to the name in the submission. Please ensure you have the appropriate speaker's name and title prior to submitting your proposal. Once you have submitted a proposal via the Speaker Submission Form, you will receive a confirmation e-mail. If you do not, try entering the information again. If your issue continues, contact SEMA Education Director Zane Clark. The deadline for speaker submissions is March 28, 2014. Speaker entries will be answered no later than April 25, 2014. Back-up entries will only be answered in the case of an available speaking opportunity.

Conference sessions and tracks included in the SEMA 2014 Speaker Submission Form include:

  • Business & Innovation
  • Customer Service & Sales
  • Executive Leadership
  • Human Resources
  • Industry Trends & Emerging Markets
  • Internet Solutions
  • Legal & Regulatory
  • Marketing & Engagement
  • Online Marketing
  • Niche Segment Specific

Visit www.SEMA.org/Education and submit your Speaker Submission Form. Deadline is March 28, 2014. For more details, contact SEMA Education Director Zane Clark.

Fri, 01/03/2014 - 23:40

SEMA News—December 2013

INTERNET
By Joe Dysart

App Use Vs. Web

A Marketing Opportunity Beckons
 

Microsoft Chairman Bill Gates recently rolled out Ad Pano, a platform for in-app ads running on Windows 8.
Microsoft Chairman Bill Gates recently rolled out Ad Pano, a platform for in-app ads running on Windows 8.

  
With mobile apps trouncing mobile websites as the preferred medium among smartphone and tablet users, businesses looking to reach those audiences are seriously considering marketing and advertising “in-app.” Essentially, mobile-device users are spending much more time with their apps than with the mobile web—in part because those apps often run much faster on smartphones and tablets than the mobile web does.

For example, Facebook has invested serious coin in developing a special Facebook app to run on smartphones and other mobile devices, in part because it knows its app will run much faster on mobile devices than when users try to access Facebook over the mobile web.

Moreover, app use is also besting the mobile web, given that apps by their very nature represent a specific activity—gaming, reading a favorite periodical, checking in on Facebook and the like—that a user has integrated into his or her daily or perhaps weekly life. By comparison, use of the mobile web can vary greatly day by day.

It’s no surprise, then, that for many businesses, access to mobile app activities that are so personal and so habitual represents a tantalizing opportunity for marketing and advertising. More than 101 million U.S. consumers currently use mobile apps, with spending on mobile advertising estimated at $4 billion annually, according to market research firm Nielsen.

Indeed, the average consumer spends an average of two hours and 38 minutes each day using a smartphone or tablet, according to an April 2013 report released by Flurry Analytics, a mobile advertising analytics firm. Eighty percent of that time, users are leveraging apps on their mobile devices to get things done or simply pass the time, Flurry said.

Nielsen unearthed similar stats on apps in its Q1 2013 Cross-Platform Report. Nielsen found that smartphone users spent 87% of their time using apps and only 13% of their time surfing the mobile web. And Nielsen also found that iPad users were three times more likely to use apps than to use the mobile web.

Looking ahead, it appears that the clout of in-app advertising should only get stronger, given that mobile devices are now poised to eclipse traditional desktop PCs as the preferred technology for everyday computing. Specifically, market research firm IDC predicted that shipments of tablets will surpass those for desktop PCs by the close of this year and will subsequently edge ahead of laptop and notebook PC shipments in 2014.

Fortunately, a number of major players are looking to help businesses market and advertise in mobile apps, including Microsoft, which released a new ads-in-apps solution in June called Ad Pano. Essentially, Ad Pano is designed to make it easier to drop company ads into any Windows 8 app. The Redmond goliath created the solution in partnership with a number of advertising-related agencies, including AKQA, Razorfish and Y&R.

Another way to ride the trend is to work with a firm like Flurry Analytics. The company specializes in tracking millions of app users on a daily basis and said that it can pinpoint a particular demographic that a marketer or advertiser is looking to reach among all those app users and then serve up an ad to the specific audience the marketer or advertiser wants to reach.

No matter how or where you run your in-app ad, you’ll want to be able to measure its impact if at all possible. If you’ve created your own mobile app for your company in-house, you can glean those kind of metrics free from Flurry Analytics. It offers a free analytics service for in-app advertisers as a way to promote its overall business.

By dropping a few snippets of Flurry code into your mobile app—or convincing the owner of the app you’re advertising in to do the same—you’ll be able to net all sorts of insights. Flurry’s metrics will show you, for example, how users are interacting with your app and its advertising and where your app is most popular, based on demographics, interest, geography and other variables. You’ll also be able to study how to best optimize your app and its advertising to ensure that it’s bringing you the most in sales.

Nielsen offers a similar paid service, dubbed Nielsen Mobile Brand Effect. “As mobile in-app advertising continues to evolve, having meaningful metrics will be key to advertisers investing with confidence and this medium reaching its full potential,” said Greg Stuart, CEO of Mobile Marketing Association.

Meanwhile, market research firm Forrester recommended the following best practices in its 2012 report, “The Mobile In-App Marketing Opportunity,” when you’re running your own, in-app ad campaign:

Get Clear on Mobile Apps’ Unique, On-The-Fly Nature: Unlike TV or the web, mobile apps are generally used on the go or during a few spare moments. That usage calls for advertising designed for brief, fleeting moments.

Go for Quick Engagement: Calls to action within your in-app ad should be as effortless to execute as possible. Getting someone in your target audience to sign up for your mailing list (like your Facebook page), request a quote or similar actions should be considered a victory. Conversely, don’t expect click-throughs to your website followed by deep research into your company. Mobile users typically don’t use their devices for that kind of research.

Consider Opt-In Advertising: Mobile advertising platforms often offer companies the option to offer opt-in ads or ads that offer users the option to choose or ignore an ad or marketing message within an app. This strategy is perfectly suited to a business attempting to reach a specific demographic of users of a widely popular app.

Maximize Mobile’s Opportunity for Big Data Analytics: Forrester said that while the use of big data analytics is limited for in-app marketing and advertising—in which large amounts of data are examined to uncover patterns or other useful information—it’s only a matter of time before those analytics become available. A number of firms are already applying big data analytics to mobile use of the web. So the same analytics should pop up shortly for in-app marketing and advertising as well, Forrester said.

Joe Dysart is an Internet speaker and business consultant based in Manhattan.
Voice: 646-233-4089
E-mail:
joe@joedysart.com
Web: www.joedysart.com

Fri, 01/03/2014 - 23:40

SEMA News—December 2013

INTERNET
By Joe Dysart

App Use Vs. Web

A Marketing Opportunity Beckons
 

Microsoft Chairman Bill Gates recently rolled out Ad Pano, a platform for in-app ads running on Windows 8.
Microsoft Chairman Bill Gates recently rolled out Ad Pano, a platform for in-app ads running on Windows 8.

  
With mobile apps trouncing mobile websites as the preferred medium among smartphone and tablet users, businesses looking to reach those audiences are seriously considering marketing and advertising “in-app.” Essentially, mobile-device users are spending much more time with their apps than with the mobile web—in part because those apps often run much faster on smartphones and tablets than the mobile web does.

For example, Facebook has invested serious coin in developing a special Facebook app to run on smartphones and other mobile devices, in part because it knows its app will run much faster on mobile devices than when users try to access Facebook over the mobile web.

Moreover, app use is also besting the mobile web, given that apps by their very nature represent a specific activity—gaming, reading a favorite periodical, checking in on Facebook and the like—that a user has integrated into his or her daily or perhaps weekly life. By comparison, use of the mobile web can vary greatly day by day.

It’s no surprise, then, that for many businesses, access to mobile app activities that are so personal and so habitual represents a tantalizing opportunity for marketing and advertising. More than 101 million U.S. consumers currently use mobile apps, with spending on mobile advertising estimated at $4 billion annually, according to market research firm Nielsen.

Indeed, the average consumer spends an average of two hours and 38 minutes each day using a smartphone or tablet, according to an April 2013 report released by Flurry Analytics, a mobile advertising analytics firm. Eighty percent of that time, users are leveraging apps on their mobile devices to get things done or simply pass the time, Flurry said.

Nielsen unearthed similar stats on apps in its Q1 2013 Cross-Platform Report. Nielsen found that smartphone users spent 87% of their time using apps and only 13% of their time surfing the mobile web. And Nielsen also found that iPad users were three times more likely to use apps than to use the mobile web.

Looking ahead, it appears that the clout of in-app advertising should only get stronger, given that mobile devices are now poised to eclipse traditional desktop PCs as the preferred technology for everyday computing. Specifically, market research firm IDC predicted that shipments of tablets will surpass those for desktop PCs by the close of this year and will subsequently edge ahead of laptop and notebook PC shipments in 2014.

Fortunately, a number of major players are looking to help businesses market and advertise in mobile apps, including Microsoft, which released a new ads-in-apps solution in June called Ad Pano. Essentially, Ad Pano is designed to make it easier to drop company ads into any Windows 8 app. The Redmond goliath created the solution in partnership with a number of advertising-related agencies, including AKQA, Razorfish and Y&R.

Another way to ride the trend is to work with a firm like Flurry Analytics. The company specializes in tracking millions of app users on a daily basis and said that it can pinpoint a particular demographic that a marketer or advertiser is looking to reach among all those app users and then serve up an ad to the specific audience the marketer or advertiser wants to reach.

No matter how or where you run your in-app ad, you’ll want to be able to measure its impact if at all possible. If you’ve created your own mobile app for your company in-house, you can glean those kind of metrics free from Flurry Analytics. It offers a free analytics service for in-app advertisers as a way to promote its overall business.

By dropping a few snippets of Flurry code into your mobile app—or convincing the owner of the app you’re advertising in to do the same—you’ll be able to net all sorts of insights. Flurry’s metrics will show you, for example, how users are interacting with your app and its advertising and where your app is most popular, based on demographics, interest, geography and other variables. You’ll also be able to study how to best optimize your app and its advertising to ensure that it’s bringing you the most in sales.

Nielsen offers a similar paid service, dubbed Nielsen Mobile Brand Effect. “As mobile in-app advertising continues to evolve, having meaningful metrics will be key to advertisers investing with confidence and this medium reaching its full potential,” said Greg Stuart, CEO of Mobile Marketing Association.

Meanwhile, market research firm Forrester recommended the following best practices in its 2012 report, “The Mobile In-App Marketing Opportunity,” when you’re running your own, in-app ad campaign:

Get Clear on Mobile Apps’ Unique, On-The-Fly Nature: Unlike TV or the web, mobile apps are generally used on the go or during a few spare moments. That usage calls for advertising designed for brief, fleeting moments.

Go for Quick Engagement: Calls to action within your in-app ad should be as effortless to execute as possible. Getting someone in your target audience to sign up for your mailing list (like your Facebook page), request a quote or similar actions should be considered a victory. Conversely, don’t expect click-throughs to your website followed by deep research into your company. Mobile users typically don’t use their devices for that kind of research.

Consider Opt-In Advertising: Mobile advertising platforms often offer companies the option to offer opt-in ads or ads that offer users the option to choose or ignore an ad or marketing message within an app. This strategy is perfectly suited to a business attempting to reach a specific demographic of users of a widely popular app.

Maximize Mobile’s Opportunity for Big Data Analytics: Forrester said that while the use of big data analytics is limited for in-app marketing and advertising—in which large amounts of data are examined to uncover patterns or other useful information—it’s only a matter of time before those analytics become available. A number of firms are already applying big data analytics to mobile use of the web. So the same analytics should pop up shortly for in-app marketing and advertising as well, Forrester said.

Joe Dysart is an Internet speaker and business consultant based in Manhattan.
Voice: 646-233-4089
E-mail:
joe@joedysart.com
Web: www.joedysart.com

Fri, 01/03/2014 - 23:15

SEMA News—December 2013

HERITAGE

Contemporary Cab-Over

By Drew Hardin
Photo Courtesy Petersen Archives

The architects of the Deora—seen here during its construction—were Mike and Larry Alexander. The Detroit-based Alexander Brothers (also known as the A Brothers) started customizing cars in their father’s one-car garage in the mid-’50s. Even if you’ve never seen the actual Deora show vehicle, chances are good that if you’re of a certain age, you built one as a plastic model kit or had a die-cast version in your Hot Wheels collection when you were young. But the Deora was a real, fullsize, running vehicle—one that captured the prestigious Ridler Award at the 1967 Detroit Autorama.

The architects of the Deora—seen here during its construction—were Mike and Larry Alexander. The Detroit-based Alexander Brothers (also known as the A Brothers) started customizing cars in their father’s one-car garage in the mid-’50s. Their work was soon in such demand that they had to move from dad’s small garage to a bigger one and then to a dedicated workspace. Though they may not have gotten as much magazine exposure as other customizers due to their Michigan location, their handiwork is found on many of the era’s most famous hot rods and custom cars, including the Silver Sapphire, better known as the Little Deuce Coupe on the jacket of the Beach Boys record.

The Deora’s genesis began in 1964 when the brothers decided they wanted to customize one of the cab-over pickups popular then, such as Ford’s Econoline, Chevy’s Rampside and Dodge’s A100. They had been collaborating with Harry Bradley at that time. He was a member of GM’s design staff who was penning customs for the brothers in his off hours. Bradley sketched a radical-looking vehicle with a severely chopped roof—the better to integrate the truck’s upper and lower halves, he said—and no doors. Access to the truncated cab would be through a front-opening hatch.

The architects of the Deora—seen here during its construction—were Mike and Larry Alexander. The Detroit-based Alexander Brothers (also known as the A Brothers) started customizing cars in their father’s one-car garage in the mid-’50s. Chrysler execs loved the rendering and gave the Alexanders an A100 to customize. It was an incredibly complex job, and not just because of the engineering that had to be done to accommodate the single front door. In this photo (right), taken by Petersen photographer Pat Brollier in October 1965, the hatch is of one piece, following Bradley’s original design. But the cab’s A-pillars couldn’t support the weight of the hatch, so the Alexanders eventually fabricated a two-piece door with a flip-up window and a center-hinged lower panel.

When it was finally completed, Chrysler loved the Deora so much that it leased the truck to go on the show circuit for a year and then renewed the lease for a second year—though it was repainted in lime green pearl for its second go-around.

So how did the Deora become a Mattel toy? Harry Bradley left GM to work at Mattel on the new die-cast car line in 1966. The Deora became one of the original 16 Hot Wheels cars released in 1968.

Fri, 01/03/2014 - 23:15

SEMA News—December 2013

HERITAGE

Contemporary Cab-Over

By Drew Hardin
Photo Courtesy Petersen Archives

The architects of the Deora—seen here during its construction—were Mike and Larry Alexander. The Detroit-based Alexander Brothers (also known as the A Brothers) started customizing cars in their father’s one-car garage in the mid-’50s. Even if you’ve never seen the actual Deora show vehicle, chances are good that if you’re of a certain age, you built one as a plastic model kit or had a die-cast version in your Hot Wheels collection when you were young. But the Deora was a real, fullsize, running vehicle—one that captured the prestigious Ridler Award at the 1967 Detroit Autorama.

The architects of the Deora—seen here during its construction—were Mike and Larry Alexander. The Detroit-based Alexander Brothers (also known as the A Brothers) started customizing cars in their father’s one-car garage in the mid-’50s. Their work was soon in such demand that they had to move from dad’s small garage to a bigger one and then to a dedicated workspace. Though they may not have gotten as much magazine exposure as other customizers due to their Michigan location, their handiwork is found on many of the era’s most famous hot rods and custom cars, including the Silver Sapphire, better known as the Little Deuce Coupe on the jacket of the Beach Boys record.

The Deora’s genesis began in 1964 when the brothers decided they wanted to customize one of the cab-over pickups popular then, such as Ford’s Econoline, Chevy’s Rampside and Dodge’s A100. They had been collaborating with Harry Bradley at that time. He was a member of GM’s design staff who was penning customs for the brothers in his off hours. Bradley sketched a radical-looking vehicle with a severely chopped roof—the better to integrate the truck’s upper and lower halves, he said—and no doors. Access to the truncated cab would be through a front-opening hatch.

The architects of the Deora—seen here during its construction—were Mike and Larry Alexander. The Detroit-based Alexander Brothers (also known as the A Brothers) started customizing cars in their father’s one-car garage in the mid-’50s. Chrysler execs loved the rendering and gave the Alexanders an A100 to customize. It was an incredibly complex job, and not just because of the engineering that had to be done to accommodate the single front door. In this photo (right), taken by Petersen photographer Pat Brollier in October 1965, the hatch is of one piece, following Bradley’s original design. But the cab’s A-pillars couldn’t support the weight of the hatch, so the Alexanders eventually fabricated a two-piece door with a flip-up window and a center-hinged lower panel.

When it was finally completed, Chrysler loved the Deora so much that it leased the truck to go on the show circuit for a year and then renewed the lease for a second year—though it was repainted in lime green pearl for its second go-around.

So how did the Deora become a Mattel toy? Harry Bradley left GM to work at Mattel on the new die-cast car line in 1966. The Deora became one of the original 16 Hot Wheels cars released in 1968.

Fri, 01/03/2014 - 23:08

SEMA News—December 2013

LEGISLATIVE AND TECHNICAL AFFAIRS
By Steve McDonald

Law and Order

2013: The Year in Review

The laws and regulations that govern how SEMA members do business have a continuous impact on the way automotive specialty-equipment products are made, distributed and marketed. The charge of the SEMA Government Affairs office is to stay on top of relevant state and federal legislation and regulations to ensure the best possible outcome for the membership. The following are just a few examples of critical legislative/regulatory issues that the SEMA government affairs team was involved in this year.

STATE UPDATE

Arkansas Motor Vehicle Lighting: SEMA helped amend legislation that originally threatened to ban any covering that reduced the visibility of required motor vehicle lighting. Under the amended bill, which was signed into law by Governor Mike Beebe, the coverings will be prohibited only when required lamps are in use. Removable ornamental lamp covers are often used for shows, exhibitions and street use during daylight hours.

California Specially Constructed Vehicles: The California Air Resources Board (CARB) concluded an engine certification process applicable to specially constructed vehicles (SCV). SEMA coordinated with the Bureau of Automotive Repair (BAR) to ensure that CARB-certified parts will be accepted at all BAR smog referee stations during routine inspection of SCVs as long as they were certified for the same engine family as the engine installed.

California (Madera County) Collector Car Appreciation Day: The Board of Supervisors of the County of Madera, California, issued a proclamation declaring July 12, 2013, as Collector Car Appreciation Day in the jurisdiction.

Connecticut Antique/Rare/Special-Interest Motor Vehicles: SEMA-opposed legislation that raised the tax assessment of antique, rare and special-interest motor vehicles and placed a cap on the number of miles those vehicles could be driven died when the legislature adjourned for the year. The measure also would have required that vehicles being registered as antique, rare or special-interest motor vehicles or as modified antique motor vehicles be at least 30 years old. Currently, vehicles 20 years old or older are eligible for this status and special license plates.

Connecticut Property Taxes: SEMA-opposed legislation to eliminate a provision that allows antique, rare or special-interest motor vehicles to be assessed for taxes in the same manner as all other motor vehicles in the state died when the legislature adjourned.

Connecticut License Plates: With opposition from SEMA, legislation that threatened to disallow the use of year-of-manufacture license plates after July 1, 2013, was amended in committee to continue to allow use of the plates.

Florida Ethanol: A bill to repeal the requirement that all gasoline offered for sale in the state contain a percentage of ethanol was signed into law by Governor Rick Scott. Previously, the Florida Renewable Fuels Standard required that all gasoline sold or offered for sale by a terminal supplier, importer, blender or wholesaler contain 9% to 10% ethanol or other alternative fuel, by volume.

Florida Tires: SEMA-opposed legislation to require tire retailers to provide a written disclosure on a used tire’s age died when the legislature adjourned for the year. The bill also required the disclosure to include a statement on tire aging explaining that tire age can contribute to crashes and that tires should be replaced every six years. Tire manufacturers that sell products in the United States comply with the strictest government tire safety testing standards in the world. The National Highway Traffic Safety Administration (NHTSA) has been studying tire aging for years and has yet to conclude that any regulatory action is needed.

Idaho Registration Fees: SEMA-opposed legislation that would have increased annual registration fees for motor vehicles weighing 8,000 lbs. or less died when the legislature adjourned for the year. The fee increase would have varied depending on the age of the vehicle, with newer cars paying the most.

Louisiana (Washington Parish) Collector Car Appreciation Day: Washington Parish, Louisiana President Richard N. Thomas issued a proclamation declaring July 12, 2013, Collector Car Appreciation Day in the jurisdiction.

Maine Suspension Modifications: SEMA successfully opposed legislation that would have required the state police to authorize a person to modify a vehicle when lifting its suspension. Under the measure, the owner of a motor vehicle with a lifted suspension would have been required to obtain a certificate from the police and present it to an inspection mechanic at the time of inspection. SEMA argued that Maine already has established lift limits and that the bill gave no sense of the criteria that law enforcement would establish to qualify installers to perform these modifications.

Maine Ethanol: SEMA-supported legislation to prohibit the sale and distribution of corn-based ethanol in Maine was signed into law by Governor Paul LePage. Under the new law, 10 other states or a number of states with a collective population of 30,000,000 would have to enact a similar prohibition before it could go into effect. A bill to prohibit the sale of gasoline that contains corn-based ethanol as an additive at a level greater than 10% by volume was also signed into law. This law would not take effect until at least two other New England states have enacted laws that prohibit the sale of gasoline that contains corn-based ethanol at a level greater than 10% by volume.

Maryland Reproduction Plates: SEMA-supported legislation to require the motor-vehicle administration to provide, for one year, a specially designed vintage reproduction registration plate to qualifying vehicle owners was signed into law by Governor Martin O’Malley.

Michigan “Automotive Heritage Month”:The Michigan State Senate issued a resolution commemorating August 2013 as Automotive Heritage Month in the state.

Missouri Miles Traveled: A SEMA-opposed resolution to impose a vehicle-miles-traveled tax on state motorists died without consideration when the legislature adjourned for the year. Had it been approved, the proposed amendment to the state constitution would have gone on a statewide ballot for a popular vote of the citizens.

Montana Year-of-Manufacture Plates: SEMA-supported legislation to allow the owner of a motor vehicle, trailer, semitrailer or pole trailer manufactured in the year 1948, 1949 or 1950 to display a single original Montana license plate affixed to the rear of the vehicle was signed into law by Governor Steve Bullock.

Montana Inoperable Vehicles: As a result of opposition spearheaded by SEMA, legislation to limit the number of inoperable motor vehicles allowed on private property under “community decay” laws was withdrawn from consideration. Under the bill, four or more “junk vehicles” on private property would have constituted “community decay.” The bill provided no accommodation to vehicle restorers and allowed municipalities alone to determine if the vehicles created “community decay.”

Nevada Inoperable Vehicles: Nevada Governor Brian Sandoval signed into law SEMA-amended legislation that originally threatened to add abandoned, unregistered, inoperable or junk motor vehicles to the list of items that constitute a public nuisance. Under existing law, counties and cities may remove a public nuisance at the property owner’s expense if, after notice, the property owner does not remove the nuisance. Under the SEMA amendment, abandoned, inoperable or junk vehicles stored on private property would require only screening from public view in counties having populations of 700,000 or more people. Unregistered vehicles could not be declared a nuisance under the SEMA amendment.

Nevada (Las Vegas) Collector Car Appreciation Day: Las Vegas Mayor Carolyn G. Goodman and the Las Vegas City Council issued a proclamation declaring July 10, 2013, Collector Car Appreciation Day in the city.

New Mexico Collector Car Appreciation Day: New Mexico Governor Susana Martinez issued a proclamation designating July 12, 2013, as Collector Car Appreciation Day in the state.

New York Collector Car Appreciation Day: The New York State Assembly issued a resolution authorizing Governor Andrew Cuomo to proclaim July 13, 2013, as Collector Car Appreciation Day in the state.

North Carolina Titles: Legislation to provide for the prompt issuance of titles to owners of out-of-state motor vehicles that are 35 years old or older was signed into law by Governor Pat McCrory. Under the SEMA-supported new law, if a required inspection and verification is not conducted by the division of motor vehicles within 15 days after receiving a request and the inspector has no probable cause to believe that the ownership documents or vehicle identification number does not match the vehicle being examined, the vehicle will be deemed to have satisfied all requirements and the title will be issued to the owner within 15 days. If an inspection and verification is performed in a timely manner and the vehicle passes, title will be issued to the owner within 15 days of the date of the inspection. The new law became effective on July 23.

North Carolina Headlamps: SEMA-opposed legislation that would have imposed a $100 fine on any person who equipped a car with headlamps that “change the original design” died when the legislature adjourned for the year. The bill directly conflicted with the National Traffic and Motor Vehicle Safety Act, which makes clear that the standards adopted by the agency for required motor vehicle equipment (including headlamps) are to be performance standards, not design standards.

South Carolina Registration Fees: SEMA-opposed legislation to increase biennial registration fees for motor vehicles was not acted upon before the legislature adjourned for the year. The bill would have increased the registration fees for private passenger vehicles, excluding trucks, from $24 to $36 for persons under age 65. For persons 65 years old and older, the fees for private passenger vehicles, excluding trucks, would have risen from $20 to $32.

Texas Registration Fees: Legislation to add an additional $50 to vehicle registration and renewal fees died when the legislature adjourned for the year. The measure would have taken effect on September 1, 2013, if a constitutional amendment proposed by the legislature to allow the imposition of an additional motor-vehicle registration fee was approved by voters.

Texas Vehicle Miles Traveled: SEMA-opposed legislation to impose a vehicle-miles-traveled (VMT) tax on state motorists died when the legislature adjourned for the year. Under the bill, the amount of the VMT tax would have varied by vehicle type. Vehicles weighing 10,000 lbs. or less would have been taxed at a rate of 1 cent per mile, vehicles weighing more than 10,000 pounds at 1.25 cents per mile and electric vehicles at .75 cents per mile. The tax would have been offset by a motor fuels tax credit that would be determined using the vehicle’s VMT and fuel economy data. The actual VMT would have been measured using an annual odometer inspection.

Vermont Exhaust Systems: A bill to ban motor-vehicle exhaust systems that increase noise levels died when the legislature adjourned. Under the bill, violators would not pass the state’s required inspection and would be subject to fines. The measure did not provide an opportunity for vehicle hobbyists to install and use exhaust systems that meet an objective decibel limit under a fair and predictable test.

Virginia Restoration Projects: Legislation containing a SEMA-drafted amendment to totally exempt from the license tax all vehicles and parts cars stored on private property for the purpose of restoration or repair was signed into law by Governor Bob McDonnell. The license tax is applied to vehicles that do not display current license plates, even those 25 years old and older. Under the new law, the exemption for all cars, regardless of age, that are undergoing restoration represents a new benefit to car owners. Vehicles stored within a structure remain exempt from the tax.

Virginia (York County) Collector Car Appreciation Day: The Board of Supervisors of the County of York, Virginia, issued a proclamation declaring July 13, 2013, as Collector Car Appreciation Day in the jurisdiction.

West Virginia Antique/Classic Taxes: SEMA-opposed legislation to increase property taxes paid by owners of antique motor vehicles died when the legislature adjourned for the year. Under the bill, each of the cars would have been assessed at $5,000 for purposes of the tax, which would have penalized antique-vehicle owners whose cars are worth less than $5,000.

West Virginia Off-Road Vehicles: Legislation to approve a regulation allowing off-road vehicles to operate on trails included in the Hatfield-McCoy Recreation Area was signed into law by Governor Earl Ray Tomblin. The trails were previously restricted to all-terrain vehicles, utility-terrain vehicles and motorcycles.

Wyoming Registration Fees: SEMA-opposed legislation to increase annual vehicle registration fees by $10 for passenger vehicles and double registration fees for non-commercial trucks died. Under the bill, non-commercial trucks subject to the doubled registration fees would have included personal pickups.

Canada (Nova Scotia) Collector Car Appreciation Day: Nova Scotia Premier Darrell E. Dexter issued a proclamation designating July 2013 as “Automotive Heritage Month” in the province.

Canada (Manitoba) Collector Car Appreciation Day: The Manitoba Minister of Culture, Heritage and Tourism issued a proclamation designating July 12, 2013, as Collector Car Appreciation Day in the province. The minister also proclaimed the month of July 2013 to be Collector Car Appreciation Month.

FEDERAL UPDATE

Collector Car Appreciation Day: At SEMA’s request, U.S. Senators Jon Tester (D-MT) and Richard Burr (R-NC) co-sponsored Senate Resolution 176 designating July 12, 2013, as Collector Car Appreciation Day. It was the fourth commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. SEMA-member companies, car clubs and individuals helped organize scores of events to celebrate the day, including car shows, small-business open houses and “drive your car to work” displays. Next year’s event is scheduled for July 11, 2014.

New Health Care Law: SEMA has created a webpage (www.sema.org/healthcare) with information to help members understand the “Affordable Care Act.” The so-called “Obamacare” requires employers with 50 or more full-time workers to offer health care insurance or be subject to a $2,000 fine per employee. The “play or pay” mandate takes effect on January 1, 2014, but will not be enforced until 2015 to give the business community more time to understand and comply with the law. The decision does not affect small employers with fewer than 50 workers, since they are not required to offer insurance. All employers were required to provide written notice of available health care coverage options to their current employees by October 2013 and future workers going forward, regardless of company size or whether the company offers health care coverage.

Tax Code: Key lawmakers in both the Senate and House intend to start with a blank slate as they draft legislation to reform the federal tax code. Through this approach, all deductions and credits would be removed so as to reduce overall tax rates. Popular tax breaks such as the child credit, mortgage interest deduction, research and development tax credit and charitable deductions would be reinserted only if there is sufficient evidence that these provisions help grow the economy, make the tax code fairer or effectively promote important policy objectives. Lawmakers intend to draft tax overhaul legislation in 2014.

Debit Card Swipe Fees: A federal judge ruled that the Federal Reserve improperly inflated the fees banks and card companies are allowed to charge retailers when their customers swipe debit cards. The fees are currently set at 21 cents per transaction plus 1 to 3 cents more to cover fraud prevention and other adjustments. Retailers argued that the fees are too high to compensate the financial institution’s “authorization, clearance, or settlement” costs. In 2010, SEMA and 54 other trade associations asked Congress to limit the amount card companies could charge merchants when processing payments. Congress provided the Federal Reserve with the power to set fees within the Dodd-Frank law. The Federal Reserve had initially recommended a 12-cent transaction cap but then raised the fee to 21 cents. The Federal Reserve is now reconsidering its fee structure.

E15 Ethanol: The U.S. Supreme Court rejected petitions to reconsider a lower court ruling allowing the sale of 15% ethanol in gasoline (E15). The U.S. Environmental Protection Agency (EPA) approved E15 for use in ’01 and newer vehicles while making it illegal to fuel older cars, motorcycles and other motorized equipment based on evidence that it could cause damage to those vehicles and engines. However, the EPA is requiring only a gas pump warning label instructing consumers that it is “illegal” to fill-up those products with E15. Ethanol can cause metal corrosion and dissolve certain plastics and rubbers, especially in older cars that were not constructed with ethanol-resistant materials. Attention has now turned to Congress to address the issue. A U.S. House Energy and Commerce Subcommittee held a series of hearings on whether the Renewable Fuel Standard (RFS) should be repealed or scaled-back. The RFS mandates that an increasing amount of biofuels be blended into gasoline each year, from 9 billion gallons in 2008 to 36 billion gallons by 2022, and E15 is the mechanism to achieve these mandates. Key committee leaders have stated a full repeal of the RFS is unlikely when legislation is introduced, but reform is a viable option. SEMA supports reducing the RFS mandates and banning the sale of E15.

Johnson Valley OHV Recreation Area: The U.S. House of Representatives approved the 2014 National Defense Authorization Act (NDAA), including a provision that would end a five-year debate on how to expand the U.S. Marine Corps base at Twentynine Palms, California. Authored by Rep. Paul Cook (R-CA), the provision allows the Marines to have access to the adjoining Johnson Valley Off-Highway Vehicle (OHV) Recreation Area for up to 60 days a year for training exercises, but the area would be otherwise preserved for recreational use. The land will continue to be controlled by the U.S. Bureau of Land Management (BLM). Johnson Valley is the largest OHV area in the US, totaling nearly 189,000 acres. The land is used year-round by OHV enthusiasts and is home to numerous motorized events that draw thousands of competitors and spectators to the area every year, including the famous “King of the Hammers.” SEMA is urging Senators to approve the Johnson Valley provision when the Senate considers its version of the bill in the fall. Final passage of the NDAA is expected late this year.

Bonneville Salt Flats: SEMA has joined with the Save the Salt Foundation and a number of other organizations and companies to pursue a fundraising campaign to help save the Bonneville Salt Flats. Monies contributed will be used to replenish the salt flats beyond the current salt-brine pumping program that resulted in 600,000 tons of salt being restored to the Salt Flats in 2013. The racing community is pursuing a test dry salt laydown project in 2014 to confirm that this would be a viable method for eventually restoring and expanding the international track. The BLM is being asked to approve the project and also undertake similar activities.

OHV Access to Cape Hatteras National Seashore: SEMA is supporting legislation that would reverse a 2012 management plan issued by the National Park Service banning OHV access to large portions of the seashore. Under the current restrictions, about 39% of the seashore is closed to OHV recreation, while 42% of the seashore is open year-round and 19% is open at different times during the year. The House bill would reinstate a previous management strategy that better balances wildlife protections with responsible OHV access. It is pending before the House Judiciary Committee. The Senate Energy and Natural Resources Committee passed a bill seeking a one-year study to determine how wildlife buffer restrictions can be reduced to allow for expanded OHV recreation.

National Monuments and Road Closures: SEMA-supported legislation has been introduced in the U.S. Congress to require the president to complete an environmental review before designating more than 5,000 acres as a national monument. The bill would ensure public involvement in the process and discussion of multiple factors, including economic impact. Current law provides the president with authority to declare land of “historic or scientific interest” to be a national monument, which can lead to road closures for motorized recreation, among other activities. President Obama is under pressure to establish a 1.4-million-acre “Greater Canyonlands National Monument” in Utah, close 1,050 miles of off-road vehicle trails and monitoring another 1,450 miles for future closure.

Driver Distraction: The NHTSA issued guidelines intended to limit the risk of driver distraction from in-vehicle electronic devices that are not directly applicable to driving a car. These voluntary guidelines do not have the effect of law and would apply to original equipment installed in new light-duty vehicles. The electronic devices covered include “information, navigation, communications and entertainment” products that require drivers to take their eyes off the road and hands off the wheel. Certain functions, such as inputting an address into a navigation system, text messaging, dialing a phone number or browsing the Internet, would be disabled until the vehicle is in park. In the future, the NHTSA intends to issue a second guidance document for aftermarket products, such as smartphones and electronic tablets.

Tire-Pressure Monitoring Systems (TPMS): The NHTSA issued survey results on TPMS effectiveness based on model year ’04–’07 vehicles. The survey found that 23.1% of the vehicles without TPMS had at least one severely underinflated tire (25% or more below the recommended cold tire pressure). Only 11.8% of TPMS-equipped vehicles had an underinflated tire. The percentage dropped even further to just 5.7% for a sampling of model-year ’08–’11 vehicles. The NHTSA also estimates that its TPMS rule saved $511 million in 2011 in reduced fuel consumption as a result of more properly inflated tires.

Aftermarket Head Restraints: The NHTSA issued a reminder that head restraints are regulated under Federal Motor Vehicle Safety Standard No. 202a. Aftermarket head restraints that are outfitted with audio and video components must comply with the standard when installed.

EPA Tier 3 Standards: The EPA has proposed tougher tailpipe and evaporative emission standards, known as “Tier 3,” to take effect in 2017. Reduced tailpipe emission standards for particulate matter, non-methane organic gases and nitrogen oxides would be phased in between 2017 and 2025, and the useful-life period would be raised from 120,000 miles to 150,000 miles. The evaporative emissions standards would also be reduced by nearly 50% from current standards, and the useful life period would be raised to 150,000 miles. The EPA would adopt California’s Onboard Diagnostic System requirements. Tier 3 would lower the sulfur content in gasoline by nearly two-thirds. California has already adopted this approach as of 2017, and the automakers are relying on the fuel to run lean-burn gasoline-direct-injection engines and allow the vehicle’s catalytic converter to work more efficiently.


“Employee Rights” Poster: A federal appeals court struck down a rule issued by the National Labor Relations Board instructing employers to display an 11x17-in. poster informing workers of their right to unionize and bargain collectively. The poster requirement was originally scheduled to take effect in 2011 but was placed on hold by a lower court. The rule is widely opposed by business groups, including SEMA, over concerns that it unfairly promotes unionization.


“Comp Time” Bill: The U.S. House of Representatives passed a bill to allow private-sector employees who work more than 40 hours a week the choice of taking “comp” time rather than pay. The SEMA-supported legislation is intended to provide flexibility in the workplace. However, no action is anticipated in the Democrat-controlled Senate, based on concerns that workers could be coerced into taking time off rather than pay. Under the Fair Labor Standards Act, hourly employees must be paid time and a half after 40 hours of work. Many public sector employees already have the right to earn comp time instead of pay.

Fri, 01/03/2014 - 23:08

SEMA News—December 2013

LEGISLATIVE AND TECHNICAL AFFAIRS
By Steve McDonald

Law and Order

2013: The Year in Review

The laws and regulations that govern how SEMA members do business have a continuous impact on the way automotive specialty-equipment products are made, distributed and marketed. The charge of the SEMA Government Affairs office is to stay on top of relevant state and federal legislation and regulations to ensure the best possible outcome for the membership. The following are just a few examples of critical legislative/regulatory issues that the SEMA government affairs team was involved in this year.

STATE UPDATE

Arkansas Motor Vehicle Lighting: SEMA helped amend legislation that originally threatened to ban any covering that reduced the visibility of required motor vehicle lighting. Under the amended bill, which was signed into law by Governor Mike Beebe, the coverings will be prohibited only when required lamps are in use. Removable ornamental lamp covers are often used for shows, exhibitions and street use during daylight hours.

California Specially Constructed Vehicles: The California Air Resources Board (CARB) concluded an engine certification process applicable to specially constructed vehicles (SCV). SEMA coordinated with the Bureau of Automotive Repair (BAR) to ensure that CARB-certified parts will be accepted at all BAR smog referee stations during routine inspection of SCVs as long as they were certified for the same engine family as the engine installed.

California (Madera County) Collector Car Appreciation Day: The Board of Supervisors of the County of Madera, California, issued a proclamation declaring July 12, 2013, as Collector Car Appreciation Day in the jurisdiction.

Connecticut Antique/Rare/Special-Interest Motor Vehicles: SEMA-opposed legislation that raised the tax assessment of antique, rare and special-interest motor vehicles and placed a cap on the number of miles those vehicles could be driven died when the legislature adjourned for the year. The measure also would have required that vehicles being registered as antique, rare or special-interest motor vehicles or as modified antique motor vehicles be at least 30 years old. Currently, vehicles 20 years old or older are eligible for this status and special license plates.

Connecticut Property Taxes: SEMA-opposed legislation to eliminate a provision that allows antique, rare or special-interest motor vehicles to be assessed for taxes in the same manner as all other motor vehicles in the state died when the legislature adjourned.

Connecticut License Plates: With opposition from SEMA, legislation that threatened to disallow the use of year-of-manufacture license plates after July 1, 2013, was amended in committee to continue to allow use of the plates.

Florida Ethanol: A bill to repeal the requirement that all gasoline offered for sale in the state contain a percentage of ethanol was signed into law by Governor Rick Scott. Previously, the Florida Renewable Fuels Standard required that all gasoline sold or offered for sale by a terminal supplier, importer, blender or wholesaler contain 9% to 10% ethanol or other alternative fuel, by volume.

Florida Tires: SEMA-opposed legislation to require tire retailers to provide a written disclosure on a used tire’s age died when the legislature adjourned for the year. The bill also required the disclosure to include a statement on tire aging explaining that tire age can contribute to crashes and that tires should be replaced every six years. Tire manufacturers that sell products in the United States comply with the strictest government tire safety testing standards in the world. The National Highway Traffic Safety Administration (NHTSA) has been studying tire aging for years and has yet to conclude that any regulatory action is needed.

Idaho Registration Fees: SEMA-opposed legislation that would have increased annual registration fees for motor vehicles weighing 8,000 lbs. or less died when the legislature adjourned for the year. The fee increase would have varied depending on the age of the vehicle, with newer cars paying the most.

Louisiana (Washington Parish) Collector Car Appreciation Day: Washington Parish, Louisiana President Richard N. Thomas issued a proclamation declaring July 12, 2013, Collector Car Appreciation Day in the jurisdiction.

Maine Suspension Modifications: SEMA successfully opposed legislation that would have required the state police to authorize a person to modify a vehicle when lifting its suspension. Under the measure, the owner of a motor vehicle with a lifted suspension would have been required to obtain a certificate from the police and present it to an inspection mechanic at the time of inspection. SEMA argued that Maine already has established lift limits and that the bill gave no sense of the criteria that law enforcement would establish to qualify installers to perform these modifications.

Maine Ethanol: SEMA-supported legislation to prohibit the sale and distribution of corn-based ethanol in Maine was signed into law by Governor Paul LePage. Under the new law, 10 other states or a number of states with a collective population of 30,000,000 would have to enact a similar prohibition before it could go into effect. A bill to prohibit the sale of gasoline that contains corn-based ethanol as an additive at a level greater than 10% by volume was also signed into law. This law would not take effect until at least two other New England states have enacted laws that prohibit the sale of gasoline that contains corn-based ethanol at a level greater than 10% by volume.

Maryland Reproduction Plates: SEMA-supported legislation to require the motor-vehicle administration to provide, for one year, a specially designed vintage reproduction registration plate to qualifying vehicle owners was signed into law by Governor Martin O’Malley.

Michigan “Automotive Heritage Month”:The Michigan State Senate issued a resolution commemorating August 2013 as Automotive Heritage Month in the state.

Missouri Miles Traveled: A SEMA-opposed resolution to impose a vehicle-miles-traveled tax on state motorists died without consideration when the legislature adjourned for the year. Had it been approved, the proposed amendment to the state constitution would have gone on a statewide ballot for a popular vote of the citizens.

Montana Year-of-Manufacture Plates: SEMA-supported legislation to allow the owner of a motor vehicle, trailer, semitrailer or pole trailer manufactured in the year 1948, 1949 or 1950 to display a single original Montana license plate affixed to the rear of the vehicle was signed into law by Governor Steve Bullock.

Montana Inoperable Vehicles: As a result of opposition spearheaded by SEMA, legislation to limit the number of inoperable motor vehicles allowed on private property under “community decay” laws was withdrawn from consideration. Under the bill, four or more “junk vehicles” on private property would have constituted “community decay.” The bill provided no accommodation to vehicle restorers and allowed municipalities alone to determine if the vehicles created “community decay.”

Nevada Inoperable Vehicles: Nevada Governor Brian Sandoval signed into law SEMA-amended legislation that originally threatened to add abandoned, unregistered, inoperable or junk motor vehicles to the list of items that constitute a public nuisance. Under existing law, counties and cities may remove a public nuisance at the property owner’s expense if, after notice, the property owner does not remove the nuisance. Under the SEMA amendment, abandoned, inoperable or junk vehicles stored on private property would require only screening from public view in counties having populations of 700,000 or more people. Unregistered vehicles could not be declared a nuisance under the SEMA amendment.

Nevada (Las Vegas) Collector Car Appreciation Day: Las Vegas Mayor Carolyn G. Goodman and the Las Vegas City Council issued a proclamation declaring July 10, 2013, Collector Car Appreciation Day in the city.

New Mexico Collector Car Appreciation Day: New Mexico Governor Susana Martinez issued a proclamation designating July 12, 2013, as Collector Car Appreciation Day in the state.

New York Collector Car Appreciation Day: The New York State Assembly issued a resolution authorizing Governor Andrew Cuomo to proclaim July 13, 2013, as Collector Car Appreciation Day in the state.

North Carolina Titles: Legislation to provide for the prompt issuance of titles to owners of out-of-state motor vehicles that are 35 years old or older was signed into law by Governor Pat McCrory. Under the SEMA-supported new law, if a required inspection and verification is not conducted by the division of motor vehicles within 15 days after receiving a request and the inspector has no probable cause to believe that the ownership documents or vehicle identification number does not match the vehicle being examined, the vehicle will be deemed to have satisfied all requirements and the title will be issued to the owner within 15 days. If an inspection and verification is performed in a timely manner and the vehicle passes, title will be issued to the owner within 15 days of the date of the inspection. The new law became effective on July 23.

North Carolina Headlamps: SEMA-opposed legislation that would have imposed a $100 fine on any person who equipped a car with headlamps that “change the original design” died when the legislature adjourned for the year. The bill directly conflicted with the National Traffic and Motor Vehicle Safety Act, which makes clear that the standards adopted by the agency for required motor vehicle equipment (including headlamps) are to be performance standards, not design standards.

South Carolina Registration Fees: SEMA-opposed legislation to increase biennial registration fees for motor vehicles was not acted upon before the legislature adjourned for the year. The bill would have increased the registration fees for private passenger vehicles, excluding trucks, from $24 to $36 for persons under age 65. For persons 65 years old and older, the fees for private passenger vehicles, excluding trucks, would have risen from $20 to $32.

Texas Registration Fees: Legislation to add an additional $50 to vehicle registration and renewal fees died when the legislature adjourned for the year. The measure would have taken effect on September 1, 2013, if a constitutional amendment proposed by the legislature to allow the imposition of an additional motor-vehicle registration fee was approved by voters.

Texas Vehicle Miles Traveled: SEMA-opposed legislation to impose a vehicle-miles-traveled (VMT) tax on state motorists died when the legislature adjourned for the year. Under the bill, the amount of the VMT tax would have varied by vehicle type. Vehicles weighing 10,000 lbs. or less would have been taxed at a rate of 1 cent per mile, vehicles weighing more than 10,000 pounds at 1.25 cents per mile and electric vehicles at .75 cents per mile. The tax would have been offset by a motor fuels tax credit that would be determined using the vehicle’s VMT and fuel economy data. The actual VMT would have been measured using an annual odometer inspection.

Vermont Exhaust Systems: A bill to ban motor-vehicle exhaust systems that increase noise levels died when the legislature adjourned. Under the bill, violators would not pass the state’s required inspection and would be subject to fines. The measure did not provide an opportunity for vehicle hobbyists to install and use exhaust systems that meet an objective decibel limit under a fair and predictable test.

Virginia Restoration Projects: Legislation containing a SEMA-drafted amendment to totally exempt from the license tax all vehicles and parts cars stored on private property for the purpose of restoration or repair was signed into law by Governor Bob McDonnell. The license tax is applied to vehicles that do not display current license plates, even those 25 years old and older. Under the new law, the exemption for all cars, regardless of age, that are undergoing restoration represents a new benefit to car owners. Vehicles stored within a structure remain exempt from the tax.

Virginia (York County) Collector Car Appreciation Day: The Board of Supervisors of the County of York, Virginia, issued a proclamation declaring July 13, 2013, as Collector Car Appreciation Day in the jurisdiction.

West Virginia Antique/Classic Taxes: SEMA-opposed legislation to increase property taxes paid by owners of antique motor vehicles died when the legislature adjourned for the year. Under the bill, each of the cars would have been assessed at $5,000 for purposes of the tax, which would have penalized antique-vehicle owners whose cars are worth less than $5,000.

West Virginia Off-Road Vehicles: Legislation to approve a regulation allowing off-road vehicles to operate on trails included in the Hatfield-McCoy Recreation Area was signed into law by Governor Earl Ray Tomblin. The trails were previously restricted to all-terrain vehicles, utility-terrain vehicles and motorcycles.

Wyoming Registration Fees: SEMA-opposed legislation to increase annual vehicle registration fees by $10 for passenger vehicles and double registration fees for non-commercial trucks died. Under the bill, non-commercial trucks subject to the doubled registration fees would have included personal pickups.

Canada (Nova Scotia) Collector Car Appreciation Day: Nova Scotia Premier Darrell E. Dexter issued a proclamation designating July 2013 as “Automotive Heritage Month” in the province.

Canada (Manitoba) Collector Car Appreciation Day: The Manitoba Minister of Culture, Heritage and Tourism issued a proclamation designating July 12, 2013, as Collector Car Appreciation Day in the province. The minister also proclaimed the month of July 2013 to be Collector Car Appreciation Month.

FEDERAL UPDATE

Collector Car Appreciation Day: At SEMA’s request, U.S. Senators Jon Tester (D-MT) and Richard Burr (R-NC) co-sponsored Senate Resolution 176 designating July 12, 2013, as Collector Car Appreciation Day. It was the fourth commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. SEMA-member companies, car clubs and individuals helped organize scores of events to celebrate the day, including car shows, small-business open houses and “drive your car to work” displays. Next year’s event is scheduled for July 11, 2014.

New Health Care Law: SEMA has created a webpage (www.sema.org/healthcare) with information to help members understand the “Affordable Care Act.” The so-called “Obamacare” requires employers with 50 or more full-time workers to offer health care insurance or be subject to a $2,000 fine per employee. The “play or pay” mandate takes effect on January 1, 2014, but will not be enforced until 2015 to give the business community more time to understand and comply with the law. The decision does not affect small employers with fewer than 50 workers, since they are not required to offer insurance. All employers were required to provide written notice of available health care coverage options to their current employees by October 2013 and future workers going forward, regardless of company size or whether the company offers health care coverage.

Tax Code: Key lawmakers in both the Senate and House intend to start with a blank slate as they draft legislation to reform the federal tax code. Through this approach, all deductions and credits would be removed so as to reduce overall tax rates. Popular tax breaks such as the child credit, mortgage interest deduction, research and development tax credit and charitable deductions would be reinserted only if there is sufficient evidence that these provisions help grow the economy, make the tax code fairer or effectively promote important policy objectives. Lawmakers intend to draft tax overhaul legislation in 2014.

Debit Card Swipe Fees: A federal judge ruled that the Federal Reserve improperly inflated the fees banks and card companies are allowed to charge retailers when their customers swipe debit cards. The fees are currently set at 21 cents per transaction plus 1 to 3 cents more to cover fraud prevention and other adjustments. Retailers argued that the fees are too high to compensate the financial institution’s “authorization, clearance, or settlement” costs. In 2010, SEMA and 54 other trade associations asked Congress to limit the amount card companies could charge merchants when processing payments. Congress provided the Federal Reserve with the power to set fees within the Dodd-Frank law. The Federal Reserve had initially recommended a 12-cent transaction cap but then raised the fee to 21 cents. The Federal Reserve is now reconsidering its fee structure.

E15 Ethanol: The U.S. Supreme Court rejected petitions to reconsider a lower court ruling allowing the sale of 15% ethanol in gasoline (E15). The U.S. Environmental Protection Agency (EPA) approved E15 for use in ’01 and newer vehicles while making it illegal to fuel older cars, motorcycles and other motorized equipment based on evidence that it could cause damage to those vehicles and engines. However, the EPA is requiring only a gas pump warning label instructing consumers that it is “illegal” to fill-up those products with E15. Ethanol can cause metal corrosion and dissolve certain plastics and rubbers, especially in older cars that were not constructed with ethanol-resistant materials. Attention has now turned to Congress to address the issue. A U.S. House Energy and Commerce Subcommittee held a series of hearings on whether the Renewable Fuel Standard (RFS) should be repealed or scaled-back. The RFS mandates that an increasing amount of biofuels be blended into gasoline each year, from 9 billion gallons in 2008 to 36 billion gallons by 2022, and E15 is the mechanism to achieve these mandates. Key committee leaders have stated a full repeal of the RFS is unlikely when legislation is introduced, but reform is a viable option. SEMA supports reducing the RFS mandates and banning the sale of E15.

Johnson Valley OHV Recreation Area: The U.S. House of Representatives approved the 2014 National Defense Authorization Act (NDAA), including a provision that would end a five-year debate on how to expand the U.S. Marine Corps base at Twentynine Palms, California. Authored by Rep. Paul Cook (R-CA), the provision allows the Marines to have access to the adjoining Johnson Valley Off-Highway Vehicle (OHV) Recreation Area for up to 60 days a year for training exercises, but the area would be otherwise preserved for recreational use. The land will continue to be controlled by the U.S. Bureau of Land Management (BLM). Johnson Valley is the largest OHV area in the US, totaling nearly 189,000 acres. The land is used year-round by OHV enthusiasts and is home to numerous motorized events that draw thousands of competitors and spectators to the area every year, including the famous “King of the Hammers.” SEMA is urging Senators to approve the Johnson Valley provision when the Senate considers its version of the bill in the fall. Final passage of the NDAA is expected late this year.

Bonneville Salt Flats: SEMA has joined with the Save the Salt Foundation and a number of other organizations and companies to pursue a fundraising campaign to help save the Bonneville Salt Flats. Monies contributed will be used to replenish the salt flats beyond the current salt-brine pumping program that resulted in 600,000 tons of salt being restored to the Salt Flats in 2013. The racing community is pursuing a test dry salt laydown project in 2014 to confirm that this would be a viable method for eventually restoring and expanding the international track. The BLM is being asked to approve the project and also undertake similar activities.

OHV Access to Cape Hatteras National Seashore: SEMA is supporting legislation that would reverse a 2012 management plan issued by the National Park Service banning OHV access to large portions of the seashore. Under the current restrictions, about 39% of the seashore is closed to OHV recreation, while 42% of the seashore is open year-round and 19% is open at different times during the year. The House bill would reinstate a previous management strategy that better balances wildlife protections with responsible OHV access. It is pending before the House Judiciary Committee. The Senate Energy and Natural Resources Committee passed a bill seeking a one-year study to determine how wildlife buffer restrictions can be reduced to allow for expanded OHV recreation.

National Monuments and Road Closures: SEMA-supported legislation has been introduced in the U.S. Congress to require the president to complete an environmental review before designating more than 5,000 acres as a national monument. The bill would ensure public involvement in the process and discussion of multiple factors, including economic impact. Current law provides the president with authority to declare land of “historic or scientific interest” to be a national monument, which can lead to road closures for motorized recreation, among other activities. President Obama is under pressure to establish a 1.4-million-acre “Greater Canyonlands National Monument” in Utah, close 1,050 miles of off-road vehicle trails and monitoring another 1,450 miles for future closure.

Driver Distraction: The NHTSA issued guidelines intended to limit the risk of driver distraction from in-vehicle electronic devices that are not directly applicable to driving a car. These voluntary guidelines do not have the effect of law and would apply to original equipment installed in new light-duty vehicles. The electronic devices covered include “information, navigation, communications and entertainment” products that require drivers to take their eyes off the road and hands off the wheel. Certain functions, such as inputting an address into a navigation system, text messaging, dialing a phone number or browsing the Internet, would be disabled until the vehicle is in park. In the future, the NHTSA intends to issue a second guidance document for aftermarket products, such as smartphones and electronic tablets.

Tire-Pressure Monitoring Systems (TPMS): The NHTSA issued survey results on TPMS effectiveness based on model year ’04–’07 vehicles. The survey found that 23.1% of the vehicles without TPMS had at least one severely underinflated tire (25% or more below the recommended cold tire pressure). Only 11.8% of TPMS-equipped vehicles had an underinflated tire. The percentage dropped even further to just 5.7% for a sampling of model-year ’08–’11 vehicles. The NHTSA also estimates that its TPMS rule saved $511 million in 2011 in reduced fuel consumption as a result of more properly inflated tires.

Aftermarket Head Restraints: The NHTSA issued a reminder that head restraints are regulated under Federal Motor Vehicle Safety Standard No. 202a. Aftermarket head restraints that are outfitted with audio and video components must comply with the standard when installed.

EPA Tier 3 Standards: The EPA has proposed tougher tailpipe and evaporative emission standards, known as “Tier 3,” to take effect in 2017. Reduced tailpipe emission standards for particulate matter, non-methane organic gases and nitrogen oxides would be phased in between 2017 and 2025, and the useful-life period would be raised from 120,000 miles to 150,000 miles. The evaporative emissions standards would also be reduced by nearly 50% from current standards, and the useful life period would be raised to 150,000 miles. The EPA would adopt California’s Onboard Diagnostic System requirements. Tier 3 would lower the sulfur content in gasoline by nearly two-thirds. California has already adopted this approach as of 2017, and the automakers are relying on the fuel to run lean-burn gasoline-direct-injection engines and allow the vehicle’s catalytic converter to work more efficiently.


“Employee Rights” Poster: A federal appeals court struck down a rule issued by the National Labor Relations Board instructing employers to display an 11x17-in. poster informing workers of their right to unionize and bargain collectively. The poster requirement was originally scheduled to take effect in 2011 but was placed on hold by a lower court. The rule is widely opposed by business groups, including SEMA, over concerns that it unfairly promotes unionization.


“Comp Time” Bill: The U.S. House of Representatives passed a bill to allow private-sector employees who work more than 40 hours a week the choice of taking “comp” time rather than pay. The SEMA-supported legislation is intended to provide flexibility in the workplace. However, no action is anticipated in the Democrat-controlled Senate, based on concerns that workers could be coerced into taking time off rather than pay. Under the Fair Labor Standards Act, hourly employees must be paid time and a half after 40 hours of work. Many public sector employees already have the right to earn comp time instead of pay.

Fri, 01/03/2014 - 23:01

SEMA News—December 2013

BEST PRACTICES
By Steve Campbell

Product Packaging

It’s All Wrapped Up in Protection, Branding, Economics and the Environment

 

The main mission of a package is to get the product to the end user in pristine condition, but it can also serve sales functions, provide branding and inform consumers about an entire product line.
The main mission of a package is to get the product to the end user in pristine condition, but it can also serve sales functions, provide branding and inform consumers about an entire product line.

  
A package for an automotive product serves multiple purposes, the most important of which is protection. Whether a package contains highly durable grade-8 fasteners or a fragile electronic tuning device, its main mission is to get the product to the end user in pristine condition. But a package can also serve sales functions, provide branding and inform consumers about an entire product line.

“Our products can be expensive,” said Joe Dussol, marketing director for Powerteq, which is the parent company of Superchips and Edge Products. “Depending on the product, some people might spend $600–$1,000, and we want the customer to feel like he’s holding something worth that kind of money when he picks up our package. That’s why our packaging might be a little bit more costly than doing a cardboard box with some print on it, but we really want it to stand out.”

Dussol said that digital photography and digital printing technologies have allowed his company to use a variety of new inks, patterns and materials, ranging from plastics to cardboard, and print processes using everything from laser-jet to water-jet printers and sophisticated dyes.

“The new equipment and techniques also allow us to cut costs,” he said. “For instance, we used to have to wait for certain types of printing to dry, so you might order a four-color print job and have to wait several days for it to dry. With digital processes, there’s virtually no drying time.”

Rodney Bertram, creative director for Airaid Filter Co., said that digital systems and computer designing have also made packaging tasks more efficient.

“If you’re doing a specific package that needs product photos, digital is the way to go,” he said. “We used to have to deal with film, get the photo scanned and worry about quality. Everything is much quicker now, and we can look at recyclable materials, how much a package is going to affect the environment, whether we can save on ink or processing, how sturdy the box needs to be. We can send a die line [a flat diagram that shows all the cut lines and folds of a package] to a specific printer to make sure it’s correct and then build the artwork around that.”

 

For Egge Machine Co., durability and protecting the product are the priorities.
For Egge Machine Co., durability and protecting the product are the priorities.

  
For businesses such as Egge Machine Co. Inc., which manufactures aluminum components with close tolerances, including pistons and valves for vintage engines, packaging considerations do not include branding and marketing.

“Internal engine components are not ‘pretty parts’ when compared to other aftermarket components and/or accessories and are not typically displayed on retail shelves,” said Ernie Silvers, Egge’s CEO and president. “Our products often pass through a jobber or a warehouse distributor before getting to the end user, so the packaging must be durable and be able to successfully navigate the global UPS logistics system. Protecting the product is always the priority.”

For many companies, however, presentation is as critical as protection, both outside and within the package.

“When you open our box, it’s not full of white popcorn that you need to dig through,” Bertram said. “We use pillow packs—airbags—to cushion our products, because that makes it easier for the customer to make sure he’s gotten all his parts. Also, each of our filters is inserted into a box in itself, which further protects it. That lets the customer know that we really care, and the pillow packs are also more environmentally friendly because we can make just what we need to use.”

Dussol said that his company designs its packaging to appeal to the customer but also to provide retailers with inherent sales functions. For instance, the package for the Superchips TrailDash tuner—which won the 2012 SEMA Show award for best new packaging display—features a USB port on the side of the box to allow the unit to be powered up in a demonstration mode and a front panel that opens to reveal the tuner.

“The dealer can put the package on his counter and display the live product running, Dussol said. “And he can also sell that product because it’s not being taken out of the box and used.”

Bertram said that Airaid views its packaging as a branding tool, and logo placement is very important. That’s why the company logo is designed with contrasting colors—black and a yellow-orange gradient—and the logo is prominent on the top of each package. If the product is stacked on a shelf, the boxes will form a wall of Airaid logos.

The Superchips TrailDash tuner won the 2012 SEMA Show award for best new packaging display.
The Superchips TrailDash tuner won the 2012 SEMA Show award for best new packaging display. It features a USB port on the side of the box to allow the unit to be powered up in a demonstration mode and a front panel that opens to reveal the tuner.

 
  
“We just changed to a new logo,” Bertram said, “but most of our packaging stayed the same. On our existing packaging, for instance, in addition to the product name, one of the panels contains general information about our intakes. We also print our instructions in black and white, since we don’t consider them a sales tool, so it’s more economical to print them in-house.”

The ability to stack products not only helps shippers and retailers but can also save money. For instance, plastic clamshell packages can create stacking problems unless they are encased in an additional cardboard box. And, Dussol pointed out, customers don’t like them because they are difficult to open.

“In addition, all of our products have barcodes and serial numbers positioned so that they can be easily scanned when they’re on pallets,” he said. “Warehouses are all about part numbers and barcodes, not brands, so you want to position those items so that can be quickly scanned or seen by a distributor and pulled off the shelf and moved.”

Ultimately, though, it is protection—that primary packaging purpose—where everything starts. Silvers said Egge consults with box manufacturers, industry peers and shipping companies to determine the proper paper weight and density to match up with the company’s products.

“We place the order in a box and suspend that box within a minimum of 2 in. of packing material inside another shipping container—floating the box within a box, if you will,” he said. “We quickly discover what works, adapt and stay with it.”

Dussol said that the rigors of shipping play prominently in how Powerteq’s products are packaged, and quality control includes
the simulation of shipping mishaps to determine that a package will hold up. The company also tries to ensure that its packages are recyclable, so it stays with paper and cardboard, nontoxic inks and recyclable foam inserts.

“We also look at the assembly line process to be sure that it doesn’t take too long for the line to put a package together,” he said. “Our production workers have meetings to confirm that the line is working at its most efficient. We want the boxes to be clean and look great, but we also want the people who have to assemble them to be able to do it quickly and easily.”

 

Airaid inserts each of its filters in an inner box for greater protection. The company also prints its instructions in-house,
Airaid inserts each of its filters in an inner box for greater protection. The company also prints its instructions in-house,
saving costs.

  
Those considerations are only part of the packaging process. As Silvers pointed out, companies must also ensure that their products will survive myriad loading, transportation and unloading sequences by freight carriers, some of whom are more intent on quickness than on tender, loving care. Commercial shipping packagers make it their business to deal with such contingencies.

“When our engineers set out to design a new package, they begin with a focus on the product, how it’s intended to travel in the box and what they need to do to protect it,” said Matt Lerwill, vice president of PackageOne Inc. “They consider what the product is, the weight, the shape, the number per container, how it will travel through its supply chain (palletized, going on a shelf or parceled out via FedEx or similar carriers) as well as the time it will spend in transit, storage and warehousing. These requirements help them decide the strength requirements of the packaging and which materials will best hold up to the task.”

Daniel Ferguson, vice president of sales for Cougar Packaging Solutions Inc., said his company’s main focus is ensuring that the product gets to the end user safely.

“Even one damaged product not only costs the manufacturer dollars on that unit but also a cost to its reputation,” he said. “Our materials are chosen based on volume, product sensitivity, ship cycle, ship method, product value and customer demands on package testing. Any and all of these can be factors for choosing the proper materials.”

Commercial packagers use a number of sophisticated methods and tests to create containers that are designed for specific loads and products.

“The container has to hold up and cannot compromise the product,” Lerwill said. “It also cannot compromise the safety of the various handlers who convey it through the supply chain, and it has to be consumer friendly. The consumer must be able to easily understand how to open it. We often go to retail and club stores to see how products are being displayed and take note of the materials and designs that look good and those that do a poor job of communicating what the product is. We also take note of containers that have failed and do ‘post mortems’ on them to understand why.”

   
  

Sources

Cougar Packaging Solutions
12301 New Ave., Unit E

Lemont, IL 60439
www.cougargroup.com
630-231-7800


PackageOne Inc.
151 Von Roll Dr.
Schenectady, NY 12306
www.packageoneinc.com
518-344-5425

   
Most companies also take returns into consideration so that a customer can use the original packaging if a product must be reshipped.

“If our product is returned, we want the customer to feel confident that it will come back in one piece so that proper credit can be given,” Betram said. “We use tuck-top boxes so they can be reused.”

And Powerteq uses a unique system with its serial numbers and barcodes to ensure that returns can be tracked and any production problems can be quickly resolved.

“Our barcodes contain a serial number and a Julian date, so we can look at the specific code on the box––which also contains the UPC code––and we can track the product back,” he said. “That way, we know who built the product as well as the day and time it was made. That same number is on the device, so if you get a customer calling for support, you just ask him for the number off his device and determine if there is a known problem. We can take care of customers more quickly because everything traces back to the time of manufacture and the person who worked on the product.”

Lerwill said that his company recently invested in another increasingly important technological concern: the environment and recyclability.

“In April 2012, we took a major step forward for the packaging industry and our nation by collaborating with Clean World Partners and opening the first commercial high-solid organic waste conversion facility at our manufacturing plant in Sacramento, California,” he said. “The system converts scrap materials, food waste, agricultural residue and other organic waste into clean renewable energy, fertilizer and soil enhancements. The byproduct is nitrogen-rich peat moss and compost materials, which provides nutrients to local farmlands.”

So even though the basic design parameters remain unchanged—creating economical, protective containers for a variety of automotive specialty-equipment products—the techniques used to get there are just as evolutionary as in any other facet of the industry. From branding to the environment, it’s all one package.