By SEMA Editors

The Chicago Auto Show provided an occasion for manufacturers to announce new special packages and show off one-of-a-kind project vehicles. Here are a few that caught our eye following last week’s press days.

	Forza Civic SI Coupe

Honda Builds Real-Life Forza Civic SI Coupe

Honda teamed up with Forza Motorsport, considered by many to be the world's hottest racing game franchise, to unveil the winning entry of the Forza Motorsport Civic Si Design Contest. This one-of-a-kind Civic is among the first vehicles from the Forza Motorsport community to be brought from virtual world to the real world.

Selected from nearly 170 entries, the winning 2014 Civic Si Coupe design was created by Forza gamer Tiffany Labedz of Phoenix, and was selected as the top design by more than 17,000 members of the Xbox Forza community.

"At Honda, we love meeting our customers where their passion lies, and the racing and custom car design in Forza Motorsport is definitely a passion for so many Honda and Civic enthusiasts," said Tom Peyton, assistant vice president of advertising with American Honda Motor Co. Inc. "Taking an immersive gaming experience like Forza and bringing it to life here at the Chicago Auto Show will make for an exciting exhibition and a real-life demonstration of how cars and gaming are increasingly intertwined."

In addition to the custom Civic on display, Chicago Auto Show attendees can be among the first to play the new Honda Legends Car Pack for Forza Motorsport 5 on Xbox One. The new car pack features the redesigned ’14 Civic Si Coupe, the ’84 Mugen CRX and the ’94 Prelude, all available for download on Xbox One. This is the second straight year that Honda and Forza Motorsport have teamed up to bring gamers exclusive Honda-branded content.

Nissan Shows Diesel Powered Nissan Frontier

Diesel-powered Nissan Frontier

The Frontier Diesel Runner, which is based on a Frontier Desert Runner 4x2 model, was created to gauge the market reaction to a Nissan mid-size pickup with a diesel engine and plot a potential future direction for the Frontier. It arrives a mere six months after the announcement of a partnership with Cummins Inc. to provide a 5.0L turbo diesel V8 in the next-generation Titan full-size pickup, which will arrive in calendar year 2015.

At the heart of the Frontier Diesel Runner is a 2.8L four-cylinder diesel engine producing nearly 200 hp and more than 350 lb.-ft. of torque, while increasing fuel economy 35% over a V6-powered ’14 Frontier 4x2. Special exterior modifications include a custom "Arrest Me Red" and Matte Silver paint treatment, aerodynamic full-bed tonneau cover and tailgate spoiler, and a transparent acrylic hood insert that provides a window to the engine bay, where all powertrain-related elements continue the red theme.

The 16-in. wheels, borrowed from a Frontier PRO-4X, have been treated with a special two-tone paint—Arrest Me Red for the rear wheels and silver in front, each accented by satin black paint. The brake calipers have also been custom painted in contrasting colors—silver rear and red front.

The Frontier Diesel Runner's interior mirrors the silver and red exterior design, with red accents throughout and carbon-trimmed seats and panels. The front and rear seats feature carbon-print leather appointments with grey accent stitching and black-on-black "Tracks" embroidery. The carbon film-wrapped instrument panel is highlighted by red-tined gauges and a special black-faced diesel-specific three-gauge pod on top of the C-cluster.

Toyota Debuts All-New TRD Pro Series Off-Road Vehicles

	TRD's Off-Road Lineup

The 2015 Toyota Tundra, Tacoma and 4Runner will get new, aggressive off-road packages designed by the experts at Toyota Racing Development (TRD).
 
The new factory-installed TRD Pro Series is aimed squarely at extreme off-roading enthusiasts who push their trucks and SUVs to the limit. Available on 4X4 models of Tundra, Tacoma and 4Runner, all TRD Pro Series vehicles will be equipped with TRD Bilstein shocks with remote reservoirs, TRD-tuned front springs, TRD front skid plate, plus a unique grille, TRD floor mats and shift knobs, and black wheels.

In addition to the shared features, the Tundra TRD Pro will be equipped exclusively with TRD-tuned springs with 2-in. lift at the front and featuring a decreased spring rate to improve ride quality over harsh terrain. Other equipment will include all-black 18-in. alloy wheels with Michelin ORP tires, TRD dual exhaust system, and styling cues such as TRD PRO quarter-panel bed stamping, unique interior seat color with red stitching and a unique instrument panel ornament insert.

Tacoma TRD adds TRD-tuned springs with 2-in. lift for the front with decreased spring rate, 16-in. black beadlock-style wheels, BFGoodrich All-Terrain LT265/75R16 tires, TRD Exhaust and a Black TRD PRO badge. 

The 4Runner TRD PRO will be exclusively equipped with 1.5-in. lift for the front of the vehicle and 1-in. of additional wheel travel, all-new 17-in. TRD all-black alloy wheels, black TRD Pro badges, plus black front and rear lower bumper accents.

SRT Debuts “Satin Vapor” Editions

Chrysler Group LLC’s SRT Models

The Chrysler Group LLC’s SRT (Street and Racing Technology) brand announced an expansion of its 2014 vehicle lineup by offering new Satin Vapor Editions of its Chrysler 300 SRT, Dodge Challenger SRT and Dodge Charger SRT models.

On the exterior, the new Satin Vapor Edition includes such niceities as 20x9 forged-aluminum split five-spoke wheels with a Black Satin Vapor Chrome finish, Satin Black mirrors, Satin Black spoiler, grey 6.4L HEMI badge, Satin Black roof and red Brembo calipers. 
The interiors feature upgrades such as seats with unique trim in Nappa leather with ultra-suede accents surrounding the instrument panel, door bezels and center console.
 Under the hood of every 300 SRT model is the 6.4L HEMI V8 delivering 470 hp and 470 lb.-ft. of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

The 2014 SRT lineup features five vehicles and brings the latest in safety technologies and creature comforts. The Chrysler 300 SRT, Dodge Challenger SRT, Dodge Charger SRT and Jeep Grand Cherokee SRT join the flagship SRT Viper, returned to the high-performance sports car market in 2013.

Katzkin Teams Up With Saleen on 30th Anniversary Vehicles

	Katzkin Leather Interiors teamed with Saleen to provide custom interior-design patterns for Saleen’s 30th anniversary vehicles.

Katzkin has teamed with Saleen to provide unique custom interior design patterns created for Saleen’s 30th anniversary vehicles. The vehicles were unveiled at the Chicago Auto Show. Katzkin, a global leather seat and interior design company, and Saleen, an iconic high-performance automobile manufacturer, are both celebrating 30 years in the business.

Saleen offers a range of high-performance vehicles, including the Saleen 302 and 351 Mustang, Saleen 570 Challenger, and Saleen 620 Camaro.

Both the Saleen SA-30 (30th Anniversary) 620 Camaro and 570 Challenger, complete with Katzkin designed “snowball black and white” interiors, remained on display at the Chicago auto show through the week.

Only 10 each of the 302, 570 and 620 models will be produced, and the 302 has already sold out, with very few remaining of the 570 and 620 limited production models.

Consumers can view the 620 Camaro and 570 Challenger, along with several other specialty Saleen vehicles, during the Chicago Show.

By SEMA Editors

The Chicago Auto Show provided an occasion for manufacturers to announce new special packages and show off one-of-a-kind project vehicles. Here are a few that caught our eye following last week’s press days.

	Forza Civic SI Coupe

Honda Builds Real-Life Forza Civic SI Coupe

Honda teamed up with Forza Motorsport, considered by many to be the world's hottest racing game franchise, to unveil the winning entry of the Forza Motorsport Civic Si Design Contest. This one-of-a-kind Civic is among the first vehicles from the Forza Motorsport community to be brought from virtual world to the real world.

Selected from nearly 170 entries, the winning 2014 Civic Si Coupe design was created by Forza gamer Tiffany Labedz of Phoenix, and was selected as the top design by more than 17,000 members of the Xbox Forza community.

"At Honda, we love meeting our customers where their passion lies, and the racing and custom car design in Forza Motorsport is definitely a passion for so many Honda and Civic enthusiasts," said Tom Peyton, assistant vice president of advertising with American Honda Motor Co. Inc. "Taking an immersive gaming experience like Forza and bringing it to life here at the Chicago Auto Show will make for an exciting exhibition and a real-life demonstration of how cars and gaming are increasingly intertwined."

In addition to the custom Civic on display, Chicago Auto Show attendees can be among the first to play the new Honda Legends Car Pack for Forza Motorsport 5 on Xbox One. The new car pack features the redesigned ’14 Civic Si Coupe, the ’84 Mugen CRX and the ’94 Prelude, all available for download on Xbox One. This is the second straight year that Honda and Forza Motorsport have teamed up to bring gamers exclusive Honda-branded content.

Nissan Shows Diesel Powered Nissan Frontier

Diesel-powered Nissan Frontier

The Frontier Diesel Runner, which is based on a Frontier Desert Runner 4x2 model, was created to gauge the market reaction to a Nissan mid-size pickup with a diesel engine and plot a potential future direction for the Frontier. It arrives a mere six months after the announcement of a partnership with Cummins Inc. to provide a 5.0L turbo diesel V8 in the next-generation Titan full-size pickup, which will arrive in calendar year 2015.

At the heart of the Frontier Diesel Runner is a 2.8L four-cylinder diesel engine producing nearly 200 hp and more than 350 lb.-ft. of torque, while increasing fuel economy 35% over a V6-powered ’14 Frontier 4x2. Special exterior modifications include a custom "Arrest Me Red" and Matte Silver paint treatment, aerodynamic full-bed tonneau cover and tailgate spoiler, and a transparent acrylic hood insert that provides a window to the engine bay, where all powertrain-related elements continue the red theme.

The 16-in. wheels, borrowed from a Frontier PRO-4X, have been treated with a special two-tone paint—Arrest Me Red for the rear wheels and silver in front, each accented by satin black paint. The brake calipers have also been custom painted in contrasting colors—silver rear and red front.

The Frontier Diesel Runner's interior mirrors the silver and red exterior design, with red accents throughout and carbon-trimmed seats and panels. The front and rear seats feature carbon-print leather appointments with grey accent stitching and black-on-black "Tracks" embroidery. The carbon film-wrapped instrument panel is highlighted by red-tined gauges and a special black-faced diesel-specific three-gauge pod on top of the C-cluster.

Toyota Debuts All-New TRD Pro Series Off-Road Vehicles

	TRD's Off-Road Lineup

The 2015 Toyota Tundra, Tacoma and 4Runner will get new, aggressive off-road packages designed by the experts at Toyota Racing Development (TRD).
 
The new factory-installed TRD Pro Series is aimed squarely at extreme off-roading enthusiasts who push their trucks and SUVs to the limit. Available on 4X4 models of Tundra, Tacoma and 4Runner, all TRD Pro Series vehicles will be equipped with TRD Bilstein shocks with remote reservoirs, TRD-tuned front springs, TRD front skid plate, plus a unique grille, TRD floor mats and shift knobs, and black wheels.

In addition to the shared features, the Tundra TRD Pro will be equipped exclusively with TRD-tuned springs with 2-in. lift at the front and featuring a decreased spring rate to improve ride quality over harsh terrain. Other equipment will include all-black 18-in. alloy wheels with Michelin ORP tires, TRD dual exhaust system, and styling cues such as TRD PRO quarter-panel bed stamping, unique interior seat color with red stitching and a unique instrument panel ornament insert.

Tacoma TRD adds TRD-tuned springs with 2-in. lift for the front with decreased spring rate, 16-in. black beadlock-style wheels, BFGoodrich All-Terrain LT265/75R16 tires, TRD Exhaust and a Black TRD PRO badge. 

The 4Runner TRD PRO will be exclusively equipped with 1.5-in. lift for the front of the vehicle and 1-in. of additional wheel travel, all-new 17-in. TRD all-black alloy wheels, black TRD Pro badges, plus black front and rear lower bumper accents.

SRT Debuts “Satin Vapor” Editions

Chrysler Group LLC’s SRT Models

The Chrysler Group LLC’s SRT (Street and Racing Technology) brand announced an expansion of its 2014 vehicle lineup by offering new Satin Vapor Editions of its Chrysler 300 SRT, Dodge Challenger SRT and Dodge Charger SRT models.

On the exterior, the new Satin Vapor Edition includes such niceities as 20x9 forged-aluminum split five-spoke wheels with a Black Satin Vapor Chrome finish, Satin Black mirrors, Satin Black spoiler, grey 6.4L HEMI badge, Satin Black roof and red Brembo calipers. 
The interiors feature upgrades such as seats with unique trim in Nappa leather with ultra-suede accents surrounding the instrument panel, door bezels and center console.
 Under the hood of every 300 SRT model is the 6.4L HEMI V8 delivering 470 hp and 470 lb.-ft. of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

The 2014 SRT lineup features five vehicles and brings the latest in safety technologies and creature comforts. The Chrysler 300 SRT, Dodge Challenger SRT, Dodge Charger SRT and Jeep Grand Cherokee SRT join the flagship SRT Viper, returned to the high-performance sports car market in 2013.

Katzkin Teams Up With Saleen on 30th Anniversary Vehicles

	Katzkin Leather Interiors teamed with Saleen to provide custom interior-design patterns for Saleen’s 30th anniversary vehicles.

Katzkin has teamed with Saleen to provide unique custom interior design patterns created for Saleen’s 30th anniversary vehicles. The vehicles were unveiled at the Chicago Auto Show. Katzkin, a global leather seat and interior design company, and Saleen, an iconic high-performance automobile manufacturer, are both celebrating 30 years in the business.

Saleen offers a range of high-performance vehicles, including the Saleen 302 and 351 Mustang, Saleen 570 Challenger, and Saleen 620 Camaro.

Both the Saleen SA-30 (30th Anniversary) 620 Camaro and 570 Challenger, complete with Katzkin designed “snowball black and white” interiors, remained on display at the Chicago auto show through the week.

Only 10 each of the 302, 570 and 620 models will be produced, and the 302 has already sold out, with very few remaining of the 570 and 620 limited production models.

Consumers can view the 620 Camaro and 570 Challenger, along with several other specialty Saleen vehicles, during the Chicago Show.

By Carr Winn

The eighth-annual Griffin King of the Hammers Presented by Nitto Tires wrapped up Saturday, February 8, in the Johnson Valley, California, OHV area. The Hammers, as it is affectionately known, brings together off-road enthusiasts from across the country, and around the world, to share in eight days of adrenaline-fueled camaraderie and passion for off-road action. Billed as "the toughest one-day off-road race in the world," more than 130 drivers from 31 states and eight countries competed in this year's event.

There is only one class that races in the Hammers—the unlimited four-wheel-drive class known as the ULTRA4s. The top 20 drivers from 2013 were automatically qualified for this year's competition. Additional drivers qualified by racing in the 2013 ULTRA4 Racing Series or through a partnering race organization. The remaining spots were awarded during the 4 Wheel Parts qualifying rounds held during Hammers week.

In 2013, Southern California resident Randy Slawson from Colton, California, was crowned the King of the Hammers. Hoping for a repeat victory, Slawson mashed through the course in pursuit of the crown again this year, but a brakeline problem took his car out of contention during his third lap. This year, Loren Healy reclaimed the title having previously won the Hammers in 2010. For complete race standings, visit ultra4racing.com.

Throughout the week, spectators also had the opportunity to explore Hammertown. This special area, adjacent to the course finish line, was filled with manufacturers' exhibits, a giant screen with a live video feed from the course and a special stage designed for racers to literally drive up and discuss their experience on the course.

Among the many manufacturers at Hammertown, Bestop had a booth highlighting its newest products, and Director of Sales and Marketing Jim Chick explained the value of supporting the King of the Hammers event.

Click on the video above to view the entire interview, or watch the video posted on SEMA's Youtube Channel.  

By Carr Winn

The eighth-annual Griffin King of the Hammers Presented by Nitto Tires wrapped up Saturday, February 8, in the Johnson Valley, California, OHV area. The Hammers, as it is affectionately known, brings together off-road enthusiasts from across the country, and around the world, to share in eight days of adrenaline-fueled camaraderie and passion for off-road action. Billed as "the toughest one-day off-road race in the world," more than 130 drivers from 31 states and eight countries competed in this year's event.

There is only one class that races in the Hammers—the unlimited four-wheel-drive class known as the ULTRA4s. The top 20 drivers from 2013 were automatically qualified for this year's competition. Additional drivers qualified by racing in the 2013 ULTRA4 Racing Series or through a partnering race organization. The remaining spots were awarded during the 4 Wheel Parts qualifying rounds held during Hammers week.

In 2013, Southern California resident Randy Slawson from Colton, California, was crowned the King of the Hammers. Hoping for a repeat victory, Slawson mashed through the course in pursuit of the crown again this year, but a brakeline problem took his car out of contention during his third lap. This year, Loren Healy reclaimed the title having previously won the Hammers in 2010. For complete race standings, visit ultra4racing.com.

Throughout the week, spectators also had the opportunity to explore Hammertown. This special area, adjacent to the course finish line, was filled with manufacturers' exhibits, a giant screen with a live video feed from the course and a special stage designed for racers to literally drive up and discuss their experience on the course.

Among the many manufacturers at Hammertown, Bestop had a booth highlighting its newest products, and Director of Sales and Marketing Jim Chick explained the value of supporting the King of the Hammers event.

Click on the video above to view the entire interview, or watch the video posted on SEMA's Youtube Channel.  

By Carr Winn

The eighth-annual Griffin King of the Hammers Presented by Nitto Tires wrapped up Saturday, February 8, in the Johnson Valley, California, OHV area. The Hammers, as it is affectionately known, brings together off-road enthusiasts from across the country, and around the world, to share in eight days of adrenaline-fueled camaraderie and passion for off-road action. Billed as "the toughest one-day off-road race in the world," more than 130 drivers from 31 states and eight countries competed in this year's event.

There is only one class that races in the Hammers—the unlimited four-wheel-drive class known as the ULTRA4s. The top 20 drivers from 2013 were automatically qualified for this year's competition. Additional drivers qualified by racing in the 2013 ULTRA4 Racing Series or through a partnering race organization. The remaining spots were awarded during the 4 Wheel Parts qualifying rounds held during Hammers week.

In 2013, Southern California resident Randy Slawson from Colton, California, was crowned the King of the Hammers. Hoping for a repeat victory, Slawson mashed through the course in pursuit of the crown again this year, but a brakeline problem took his car out of contention during his third lap. This year, Loren Healy reclaimed the title having previously won the Hammers in 2010. For complete race standings, visit ultra4racing.com.

Throughout the week, spectators also had the opportunity to explore Hammertown. This special area, adjacent to the course finish line, was filled with manufacturers' exhibits, a giant screen with a live video feed from the course and a special stage designed for racers to literally drive up and discuss their experience on the course.

Among the many manufacturers at Hammertown, Bestop had a booth highlighting its newest products, and Director of Sales and Marketing Jim Chick explained the value of supporting the King of the Hammers event.

Click on the video above to view the entire interview, or watch the video posted on SEMA's Youtube Channel.  

By Carr Winn

The eighth-annual Griffin King of the Hammers Presented by Nitto Tires wrapped up Saturday, February 8, in the Johnson Valley, California, OHV area. The Hammers, as it is affectionately known, brings together off-road enthusiasts from across the country, and around the world, to share in eight days of adrenaline-fueled camaraderie and passion for off-road action. Billed as "the toughest one-day off-road race in the world," more than 130 drivers from 31 states and eight countries competed in this year's event.

There is only one class that races in the Hammers—the unlimited four-wheel-drive class known as the ULTRA4s. The top 20 drivers from 2013 were automatically qualified for this year's competition. Additional drivers qualified by racing in the 2013 ULTRA4 Racing Series or through a partnering race organization. The remaining spots were awarded during the 4 Wheel Parts qualifying rounds held during Hammers week.

In 2013, Southern California resident Randy Slawson from Colton, California, was crowned the King of the Hammers. Hoping for a repeat victory, Slawson mashed through the course in pursuit of the crown again this year, but a brakeline problem took his car out of contention during his third lap. This year, Loren Healy reclaimed the title having previously won the Hammers in 2010. For complete race standings, visit ultra4racing.com.

Throughout the week, spectators also had the opportunity to explore Hammertown. This special area, adjacent to the course finish line, was filled with manufacturers' exhibits, a giant screen with a live video feed from the course and a special stage designed for racers to literally drive up and discuss their experience on the course.

Among the many manufacturers at Hammertown, Bestop had a booth highlighting its newest products, and Director of Sales and Marketing Jim Chick explained the value of supporting the King of the Hammers event.

Click on the video above to view the entire interview, or watch the video posted on SEMA's Youtube Channel.  

By Carr Winn

The eighth-annual Griffin King of the Hammers Presented by Nitto Tires wrapped up Saturday, February 8, in the Johnson Valley, California, OHV area. The Hammers, as it is affectionately known, brings together off-road enthusiasts from across the country, and around the world, to share in eight days of adrenaline-fueled camaraderie and passion for off-road action. Billed as "the toughest one-day off-road race in the world," more than 130 drivers from 31 states and eight countries competed in this year's event.

There is only one class that races in the Hammers—the unlimited four-wheel-drive class known as the ULTRA4s. The top 20 drivers from 2013 were automatically qualified for this year's competition. Additional drivers qualified by racing in the 2013 ULTRA4 Racing Series or through a partnering race organization. The remaining spots were awarded during the 4 Wheel Parts qualifying rounds held during Hammers week.

In 2013, Southern California resident Randy Slawson from Colton, California, was crowned the King of the Hammers. Hoping for a repeat victory, Slawson mashed through the course in pursuit of the crown again this year, but a brakeline problem took his car out of contention during his third lap. This year, Loren Healy reclaimed the title having previously won the Hammers in 2010. For complete race standings, visit ultra4racing.com.

Throughout the week, spectators also had the opportunity to explore Hammertown. This special area, adjacent to the course finish line, was filled with manufacturers' exhibits, a giant screen with a live video feed from the course and a special stage designed for racers to literally drive up and discuss their experience on the course.

Among the many manufacturers at Hammertown, Bestop had a booth highlighting its newest products, and Director of Sales and Marketing Jim Chick explained the value of supporting the King of the Hammers event.

Click on the video above to view the entire interview, or watch the video posted on SEMA's Youtube Channel.  

Piston Driven Manufacturing's newly launched PRI Gear online offers a full line of racing-inspired products.

PRI Apparel and Merchandise Available Online
Piston Driven Manufacturing—the officially licensed manufacturer of Performance Racing Industry (PRI) apparel and related merchandise—announced the launch of PRI Gear online. PRI Gear offers a full line of racing- and vintage-inspired products.  

“It is our objective to develop quality industry inspired designs that not only relate to our industry but be comfortable and fun to wear,” states Tim Sousamian of Piston Driven. Check out the full line of offerings online at www.PRIgear.com.

MAHLE Service Solutions, the Official Name for MAHLE's Aftermarket Tool and Equipment Division

MAHLE Aftermarket Inc. has announced that MAHLE Service Solutions is now the official name for the company’s division specializing in the tool and equipment segment. MAHLE RTI, formerly RTI Technologies located in York, Pennsylvania, was purchased January 1, 2013, and is a key component of the new division.

According to Max Dull, general manager for MAHLE Service Solutions in North America, the MAHLE RTI name will transition fully under the MAHLE Service Solutions banner at AAPEX 2014. Dull points out that the new division name will not affect the company’s brand names currently on the market. Those include Arctic PRO A/C service equipment, NitroPRO nitrogen tire inflation systems and FluidPRO fluid exchange systems.

“We are excited to share with the aftermarket the new name for our tool and equipment division which is all about providing solutions to the difficult challenges that technicians face each day,” said Dull. “The new name also positions us for future growth beyond our current offering of automotive maintenance equipment.”

MAHLE Service Solutions, as a division of MAHLE Aftermarket, specializes in the development, manufacturing and distribution of automotive maintenance equipment, including air-conditioning service, fluid exchange and nitrogen tire-inflation systems. The MAHLE Aftermarket business unit specializes in spare parts, harnessing the company's experience in the series production of original equipment and applying the technology to its automotive aftermarket product range. During the recent Media Trade Conference, hosted by SEMA's own Motorsports Parts Manufacturers Council (MPMC), team leader Bill McKnight highlighted a prime example of leveraging OE technology into MAHLE's aftermarket performance business.

Brenton Productions and MAVTV Announce Partnership
MAVTV and Brenton Productions have teamed up to provide the latest trends in the automotive world and the best in automotive "how-to" television programming. Brenton Productions’ "Two Guys Garage" TV programming begins airing June 6, 2014. All new episodes of "Two Guys Garage" will air on the Friday night, prime-time block of automotive programming on MAVTV and again on late morning Sundays.

Frank McGonagle, chairman of Brenton Productions commented, “We have been looking for a network partner that serves the racing and automotive enthusiast markets. There has been a void in the space for over a year and the team at MAVTV has the knowledge and programming line up that serves the market and eliminates that motorsports programming vacuum. We are very pleased and excited to partner with MAVTV to distribute our programming. Consistent air times are very important to our clients and we will be able to provide that with our partners at MAV.”

Comedian Christopher Titus Returns to Goodguys Gazette

	Christopher Titus has rejoined the Goodguys Gazette after a 12-year hiatus.

Christopher Titus has rejoined the Goodguys Gazette after a 12-year hiatus. Titus will regale Gazette readers with a brand-new, hilarious monthly column entitled, "From the Combustion Lounge" beginning with the May 2014 issue.

Since his last column in 2002, Titus, a native of Newark, California, has toured extensively, bringing his signature brand of satirical, dysfunctional comedy to fans worldwide. His new stand-up show, “The Angry Pursuit of Happiness” is currently touring America. Check out the latest tour dates.

In addition to his one-man shows, Titus appeared in 2007 as the lovable character Brody in the primetime ABC series “Big Shots.” He has also thrived as a character actor in the films “Killer Klowns from Outer Space,” “Scar” and “Remarkable Power.” He also hosts the “never unbiased, always unbalanced” podcast “The Combustion Lounge” available on his website www.christophertitus.com.

Vincent Pistonetti Joins ReadyLIFT Marketing Team
ReadyLIFT Suspension Inc. announced that Vincent Pistonetti has joined the marketing team to further further expand the marketing efforts of ReadyLIFT street- and off-road product lines. Pistonetti has spent the past four years with K&N Engineering, where he was instrumental in coordinating marketing and advertising programs.

Pistonetti is ready to design and implement new marketing and branding strategies across the full spectrum of advertising mediums for ReadyLIFT. “I am very excited to take on this new challenge, and I look forward to collaborating with the wealth of knowledge and experience already driving ReadyLIFT forward", he stated. "It is truly a privilege to work with a company that has such a large array of high-quality product lines as well as one as respected in the industry as ReadyLIFT,” continued Pistonetti.

Automotive Lift Institute Certifies 100th Lift Inspector

Nicholas Lewandowski of Allied Inc. is the 100th lift inspector who has been certified through the ALI Lift Inspector Certification Program.

The Automotive Lift Institute (ALI) announced that the 100th lift inspector has been certified through the ALI Lift Inspector Certification Program. Nicholas Lewandowski of Allied Inc. in Ann Arbor, Michigan, was the 100th lift inspector to complete the program. More than 650 additional candidates—representing 417 companies across the United States and Canada—are enrolled in the program and working toward certification. Enrollment grew significantly in the final week of 2013, when 45 new companies signed up.

“The first full year of the Lift Inspector Certification Program was in 2013, and we made great progress,” says R.W. “Bob” O’Gorman, ALI president. “We set out to build a resource for lift users, and there is now a stable of 100 Certified Lift Inspectors ready to provide service whenever and wherever inspections are needed. I’m happy to welcome Nicholas to the Certified Inspector family and look forward to hitting many more milestones as the current candidates work their way through the program.”

The ALI Lift Inspector Certification Program was launched in late 2012. Lift inspectors certified by ALI have been tested to prove they are competent to thoroughly inspect vehicle lifts in accordance with the ANSI standard governing vehicle lift inspection and in support of OSHA’s General Duty Clause, as well as provincial requirements in Canada. For more information about the ALI Lift Inspector Certification Program, visit www.autolift.org/certified-inspectors.php.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By SEMA Editors

	The Product Development Expo, fueled by the SEMA Garage, will be held Thursday, April 10, 2014, at SEMA headquarters in Diamond Bar, California.

The Product Development Expo, fueled by the SEMA Garage, and sponsored by the SEMA Data Co-op (SDC) and the Emerging Trends and Technology network (ETTN), will be held Thursday, April 10, 2014, at SEMA headquarters in Diamond Bar, California.

"The race to define future vehicles is on," said John Waraniak, SEMA vice president of vehicle technology. "Competition for the future of the auto industry is rapidly evolving between Silicon Valley and Detroit. The recession accelerated the auto industry’s transformational changes required for growth as well as reinvention and product development of vehicles—from mechanical to electrical systems, from standalone to connected, and from mass markets to personalization and customization. The changes we are going through today will impact the performance aftermarket industry for decades to come. SEMA's Product Development Expo is your chance to learn how to compete and win as new technologies, tools and applications are deployed."

Register now.

SEMA members: $47
Non-members: $97

Registration includes lunch and a networking reception.

The agenda for the expo is as follows:

Thursday, April 10, 2014