By Della Domingo

Members of the media will have an opportunity to check out new products from TORA manufacturers, Monday, November 3, in the SEMA Show Media Center.

For the first time, media attending the SEMA Show can get a head start on their coverage before the Show’s official opening.

At the SEMA Light-Truck Accessory Alliance (TORA) Media Preview, registered and credentialed journalists can avoid the rush of 60,000 buyers to get a sneak peek at some of the newest parts and accessories for the Truck and SUV segment of the automotive aftermarket, including those for the very popular and newly redesigned ’15 Ford F-150 pickup and Chevy Tahoe/GMC Yukon SUVs.

A limited number of TORA manufacturers will have their new products on display, and representatives will be available for interviews from 1:00 p.m.–5:00 p.m. (PST), Monday, November 3, in the SEMA Show Media Center, located in room N110 of the Las Vegas Convention Center.

Media can register online by visiting the SEMA Show's Media page.

“With more than 2,000 exhibitors spread over one million square feet, there’s a lot to cover at the SEMA Show, even for the most seasoned journalists,” said Peter MacGillivray, SEMA vice president of communications and events. “The Media Preview event gives journalists an opportunity to connect with exhibitors and see new products before the Show opens, making it that much easier to get the stories they need.”

The 2014 SEMA Show is set to take place Tuesday–Friday, November 4–7, in Las Vegas. The annual trade show is where manufacturers of automotive parts and accessories gather to connect with buyers from all over the world.

By Della Domingo

Members of the media will have an opportunity to check out new products from TORA manufacturers, Monday, November 3, in the SEMA Show Media Center.

For the first time, media attending the SEMA Show can get a head start on their coverage before the Show’s official opening.

At the SEMA Light-Truck Accessory Alliance (TORA) Media Preview, registered and credentialed journalists can avoid the rush of 60,000 buyers to get a sneak peek at some of the newest parts and accessories for the Truck and SUV segment of the automotive aftermarket, including those for the very popular and newly redesigned ’15 Ford F-150 pickup and Chevy Tahoe/GMC Yukon SUVs.

A limited number of TORA manufacturers will have their new products on display, and representatives will be available for interviews from 1:00 p.m.–5:00 p.m. (PST), Monday, November 3, in the SEMA Show Media Center, located in room N110 of the Las Vegas Convention Center.

Media can register online by visiting the SEMA Show's Media page.

“With more than 2,000 exhibitors spread over one million square feet, there’s a lot to cover at the SEMA Show, even for the most seasoned journalists,” said Peter MacGillivray, SEMA vice president of communications and events. “The Media Preview event gives journalists an opportunity to connect with exhibitors and see new products before the Show opens, making it that much easier to get the stories they need.”

The 2014 SEMA Show is set to take place Tuesday–Friday, November 4–7, in Las Vegas. The annual trade show is where manufacturers of automotive parts and accessories gather to connect with buyers from all over the world.

By SEMA Editors

	Super Street, GT Channel and Speedhunters will put their own spins on the stock FR-S vehicles during the 10th annual Scion Tuner Challenge at the 2014 SEMA Show in Las Vegas, November 4–7.

Scion has announced the three media partners that will compete in its 10th annual Scion Tuner Challenge at the 2014 SEMA Show in Las Vegas, November 4–7. Super Street, GT Channel and Speedhunters will put their own spins on the stock FR-S vehicles, drawing inspiration from the details of the FR-S Release Series 1.0.

All three outlets have long relationships with Scion and will receive $15,000 to modify the vehicles. Super Street is a magazine dedicated to covering high-performance customized cars and the lifestyle. GT Channel is a car video network focused on drifting videos, car racing and new vehicle tests. Speedhunters is an international collective of photographers, writers and drivers with a shared passion for digging up the most exciting stories surrounding car culture happening anywhere in the world. A panel of judges will evaluate the entries and announce the winner at the SEMA Show. First place earns a $10,000 grand prize.

“The FR-S Release Series 1.0 presents a modern take on the vehicle’s racing heritage and will provide our three media teams a creative muse for their own inspired customizations,” said Landy Joe, Scion auto shows and special events manager. “In our 10 years bringing this competition to the SEMA Show, we’ve always been impressed by the ingenuity of car builders there and our Scion fans. By bringing in these three respected partners to help us celebrate this milestone, we hope to get even more people excited about the possibilities.”

At the start of the competition, each FR-S vehicle will have its 2.0L, flat boxer engine, six-speed manual transmission and streamlined body exterior. Each build team can reach out to aftermarket partners for support as needed.

For more details about the contest, visit www.ScionRacing.com for blog entries, photos and video content. Fans can follow the builds on Scion Racing Twitter and Instagram using the hashtags #ScionTunerChallenge and #FRSRS1.

By SEMA Editors

	Super Street, GT Channel and Speedhunters will put their own spins on the stock FR-S vehicles during the 10th annual Scion Tuner Challenge at the 2014 SEMA Show in Las Vegas, November 4–7.

Scion has announced the three media partners that will compete in its 10th annual Scion Tuner Challenge at the 2014 SEMA Show in Las Vegas, November 4–7. Super Street, GT Channel and Speedhunters will put their own spins on the stock FR-S vehicles, drawing inspiration from the details of the FR-S Release Series 1.0.

All three outlets have long relationships with Scion and will receive $15,000 to modify the vehicles. Super Street is a magazine dedicated to covering high-performance customized cars and the lifestyle. GT Channel is a car video network focused on drifting videos, car racing and new vehicle tests. Speedhunters is an international collective of photographers, writers and drivers with a shared passion for digging up the most exciting stories surrounding car culture happening anywhere in the world. A panel of judges will evaluate the entries and announce the winner at the SEMA Show. First place earns a $10,000 grand prize.

“The FR-S Release Series 1.0 presents a modern take on the vehicle’s racing heritage and will provide our three media teams a creative muse for their own inspired customizations,” said Landy Joe, Scion auto shows and special events manager. “In our 10 years bringing this competition to the SEMA Show, we’ve always been impressed by the ingenuity of car builders there and our Scion fans. By bringing in these three respected partners to help us celebrate this milestone, we hope to get even more people excited about the possibilities.”

At the start of the competition, each FR-S vehicle will have its 2.0L, flat boxer engine, six-speed manual transmission and streamlined body exterior. Each build team can reach out to aftermarket partners for support as needed.

For more details about the contest, visit www.ScionRacing.com for blog entries, photos and video content. Fans can follow the builds on Scion Racing Twitter and Instagram using the hashtags #ScionTunerChallenge and #FRSRS1.

By SEMA Editors

UPS is offering to be the single point of contact for all vehicle-shipment needs for exhibitors before, during and after the 2014 SEMA Show.

UPS is offering to be the single point of contact for all vehicle-shipment needs for exhibitors before, during and after the 2014 SEMA Show. Through the UPS Autogistics Finished Vehicle Transportation, exhibitors will benefit from the service that will request quotes, negotiate rates and manage exhibitor’s vehicle shipments from origin to destination.

To participate in the program, find out more information or request a quote, contact Dave Sprock at 702-283-0438.

By SEMA Editors

UPS is offering to be the single point of contact for all vehicle-shipment needs for exhibitors before, during and after the 2014 SEMA Show.

UPS is offering to be the single point of contact for all vehicle-shipment needs for exhibitors before, during and after the 2014 SEMA Show. Through the UPS Autogistics Finished Vehicle Transportation, exhibitors will benefit from the service that will request quotes, negotiate rates and manage exhibitor’s vehicle shipments from origin to destination.

To participate in the program, find out more information or request a quote, contact Dave Sprock at 702-283-0438.

By SEMA Editors

UPS is offering to be the single point of contact for all vehicle-shipment needs for exhibitors before, during and after the 2014 SEMA Show.

UPS is offering to be the single point of contact for all vehicle-shipment needs for exhibitors before, during and after the 2014 SEMA Show. Through the UPS Autogistics Finished Vehicle Transportation, exhibitors will benefit from the service that will request quotes, negotiate rates and manage exhibitor’s vehicle shipments from origin to destination.

To participate in the program, find out more information or request a quote, contact Dave Sprock at 702-283-0438.

Noemi Gutierrez Promoted to Regional Sales Manager for Covercraft

	Noemi Gutierrez

Noemi Gutierrez has been named Southeast regional sales manager for Covercraft. Gutierrez, who previously worked for 18 years in the company’s customer service department, will oversee product sales in Oklahoma, Arkansas, Texas and Louisiana, the South Central territory, including Kentucky and Virginia, and Southern states East of the Mississippi River, including Mississippi, Tennessee, North Carolina, South Carolina, Alabama, Georgia and Florida. She will continue to work from the company’s headquarters in Pauls Valley, Oklahoma.

Red Kap Names Mike Ness Brand Ambassador

Social Distortion front man Mike Ness.

Red Kap has chosen Billboard-charting recording artist and Social Distortion front man Mike Ness as a brand ambassador. Red Kap will feature Ness in upcoming advertising and marketing programs in addition to future product collaboration.

Social Distortion’s storied history includes seven studio albums, countless sold-out world tours and an unrelenting determination to create something genuine and authentic.

“Ness’ prolific career has spanned decades, establishing him as an American punk-rock legend,” said Chris Holcombe, vice president and general manager of distributor brands, Red Kap. “His passion for car culture, clothing and all things vintage Americana make him an ideal fit for the Red Kap brand and where we are headed.”

James K. Truxal Named Mitchell 1 2014 Educator of the Year

James K. Truxal

James K. Truxal of New Carlisle, Ohio, was named the Mitchell 1 2014 Educator of the Year during the North American Council of Automotive Teachers (NACAT) conference held recently in Greenville, South Carolina. Each year, Mitchell 1 recognizes one of the nation’s top teachers for excellence in automotive repair instruction. Truxal will receive a one-year complimentary subscription to Mitchell 1’s ProDemand diagnostic, estimating and repair information software for the school where he teaches. He was also presented with a check for $500 and a recognition certificate.

Truxal has been an associate professor of automotive technology at Sinclair Community College in Dayton, Ohio, since 1994. In addition to maintaining his ASE Master and Advanced Level Specialist certifications, he participates in ongoing training to maintain his GM and Honda certifications, allowing him to teach in the GM Automotive Service Educational Program (ASEP) and the Honda Professional Automotive Career Training (PACT) programs. He is currently the coordinator for the Honda PACT program at the school.

Selection criteria for the Mitchell 1 Educator of the Year award requires that a master automotive technician excel on all ASE automotive tests, including A1–A8 (Engine Repair, Automatic Transmission/Transaxle, Manual Drive Train and Axles, Suspension and Steering, Brakes, Electrical/Electronic Systems, Heating and Air Conditioning, Engine Performance) and the L1 (Advanced Engine Performance Exam).

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org. 

	Registration of the 2014 SEMA China Business Development Tour ends next Friday, August 21.

Registration of the 2014 SEMA China Business Development Tour ends next Friday, August 21. Participants will be part of a 30 member-company group of manufacturers and have the opportunity to visit with buyers at two events—one in Beijing and the other in Shanghai.

Taking place September 16–20, U.S. manufacturers will receive four night's hotel, a turnkey booth at each show, interpreters, all meals and a bullet-train ticket from Beijing to Shanghai, all included for $2,550 for qualified companies.

Registration ends August 21!

Companies interested in participating in the 2014 SEMA China Business Development Tour, contact Linda Spencer at lindas@sema.org or visit www.sema.org/china.

Registration on the website is available under the Exhibitor Registration link on the left-hand side of the page.

	Registration of the 2014 SEMA China Business Development Tour ends next Friday, August 21.

Registration of the 2014 SEMA China Business Development Tour ends next Friday, August 21. Participants will be part of a 30 member-company group of manufacturers and have the opportunity to visit with buyers at two events—one in Beijing and the other in Shanghai.

Taking place September 16–20, U.S. manufacturers will receive four night's hotel, a turnkey booth at each show, interpreters, all meals and a bullet-train ticket from Beijing to Shanghai, all included for $2,550 for qualified companies.

Registration ends August 21!

Companies interested in participating in the 2014 SEMA China Business Development Tour, contact Linda Spencer at lindas@sema.org or visit www.sema.org/china.

Registration on the website is available under the Exhibitor Registration link on the left-hand side of the page.