By Michael Hart

	The SEMA Show Student Volunteer Program is an opportunity for exhibitors to interact with the aftermarket industry’s future workforce.

Exhibitors at the 2014 SEMA Show this year will have a rare chance to meet some of the future leaders of the automotive industry, introduce those young people to their particular businesses and maybe even get a little help in the exhibit booth.

The SEMA Show Student Volunteer Program is an opportunity for exhibitors to interact with the aftermarket industry’s future workforce. The students who are chosen for the program represent some of the best and the brightest preparing themselves for an industry future.

Exhibiting companies are invited and encouraged to host a student volunteer during the 2014 SEMA Show. Those who choose to participate will be matched with a student who will spend some quality time with the exhibiting company’s representatives in their booth.

“The extra help was great to have, and I enjoyed sharing my knowledge about our company and the tire industry with our future generation,” said John B. Robinson of Continental Tire, who hosted a student at last year’s Show.

This is your chance to meet students who are anxious to go to work in the industry you care so much about, give them an “inside” look at what your company and business are all about, encourage and answer any questions they might have and maybe even identify somebody who could be one of your most promising future employees.

“We have always felt that this program is a very sound ‘good citizen’ effort and, as such, are always pleased to participate,” said Mike Kovacs of Edelbrock.

Program participants must be full-time students at the sophomore level or higher, enrolled in a university, college or vocational educational program, and preparing for a career in the automotive industry. Students must undergo an application and review process for the program and all students are responsible for their own expenses during the Show.

Whenever possible, every effort will be made to assign students to companies that closely correspond to their career interests.

“The students who I worked with personally were professional and interested in our products,” said Amy Faulk of Hypertech. “It was a great experience having them in our booth to work with customers and our products.”

SEMA Show exhibitors can register to host a student volunteer for the 2014 SEMA Show online: Student Volunteer Program. The deadline is Friday, September 26. If you have questions about the program or your participation, contact SEMA Education Manager Juliet Marshall at 909-978-6655 or julietm@sema.org.

SEMA Show Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. To see the complete schedule of 2014 SEMA Show Education courses and pre-register, visit www.SEMAShow.com/education.

By Michael Hart

	The SEMA Show Student Volunteer Program is an opportunity for exhibitors to interact with the aftermarket industry’s future workforce.

Exhibitors at the 2014 SEMA Show this year will have a rare chance to meet some of the future leaders of the automotive industry, introduce those young people to their particular businesses and maybe even get a little help in the exhibit booth.

The SEMA Show Student Volunteer Program is an opportunity for exhibitors to interact with the aftermarket industry’s future workforce. The students who are chosen for the program represent some of the best and the brightest preparing themselves for an industry future.

Exhibiting companies are invited and encouraged to host a student volunteer during the 2014 SEMA Show. Those who choose to participate will be matched with a student who will spend some quality time with the exhibiting company’s representatives in their booth.

“The extra help was great to have, and I enjoyed sharing my knowledge about our company and the tire industry with our future generation,” said John B. Robinson of Continental Tire, who hosted a student at last year’s Show.

This is your chance to meet students who are anxious to go to work in the industry you care so much about, give them an “inside” look at what your company and business are all about, encourage and answer any questions they might have and maybe even identify somebody who could be one of your most promising future employees.

“We have always felt that this program is a very sound ‘good citizen’ effort and, as such, are always pleased to participate,” said Mike Kovacs of Edelbrock.

Program participants must be full-time students at the sophomore level or higher, enrolled in a university, college or vocational educational program, and preparing for a career in the automotive industry. Students must undergo an application and review process for the program and all students are responsible for their own expenses during the Show.

Whenever possible, every effort will be made to assign students to companies that closely correspond to their career interests.

“The students who I worked with personally were professional and interested in our products,” said Amy Faulk of Hypertech. “It was a great experience having them in our booth to work with customers and our products.”

SEMA Show exhibitors can register to host a student volunteer for the 2014 SEMA Show online: Student Volunteer Program. The deadline is Friday, September 26. If you have questions about the program or your participation, contact SEMA Education Manager Juliet Marshall at 909-978-6655 or julietm@sema.org.

SEMA Show Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. To see the complete schedule of 2014 SEMA Show Education courses and pre-register, visit www.SEMAShow.com/education.

By Michael Hart

	Nancy Friedman, the "Telephone Doctor."

Nancy Friedman, the "Telephone Doctor" and a crowd favorite at the SEMA Show, will offer her session, “Have You Asked Your Customer to Marry You? (Are You Really Engaged?),” twice during SEMA Education Days. Friedman spoke with SEMA about what attendees can expect from her sessions.

SEMA: What is a Telephone Doctor?

Nancy Friedman: I got that name from a newspaper editor in Davenport, Iowa, who said, “You’re the doctor. You’ve got the prescription for everything.” We know more business is lost to poor customer service and poor treatment than to poor products, and it’s usually done on the phone. There are people in businesses whose job is to answer the phone and have more of a service mentality than a sales mentality, and that’s so wrong.

SEMA: What is the right thing for a business to do after the phone rings?

Friedman: There are many lead generators around the country who can tell you how to make the phone ring. That’s great, but what happens when it does ring? The phone can ring, but turning it into a sale is what matters. Companies hire people to pick up the phone when it rings, but often they get screwed up and lost when somebody answers.

SEMA: What’s the biggest telephone mistake businesses make?

Friedman: We’re just not friendly enough. Companies spend hundreds of thousands of dollars to make that phone ring and, if it’s not handled just right, all that money is wasted. We answer that phone and we’re in a bad mood. We let it ring too long. We answer the phone improperly or without a name. You get less than 30 seconds to build that rapport.

SEMA: Your session includes something called “Poor Man’s Jeopardy.” What’s that?

Friedman: If you watch “Jeopardy,” you know there’s a big board with bells and whistles. We don’t have the budget for all the bells and whistles and the big board. Instead, I bring a bag, and the bag has golden nuggets, little pieces of information. I go through the audience. They get to pick out a nugget and the nugget may say “irate caller.” It might say “closing skills” or “telephone greeting” or “voice mail phrases.” They get to pick a nugget and each nugget could represent one hour of information. However, we have scaled it down to two or three minutes. By the end of the hour, we will have covered 15 to 20 golden nuggets of sales and service.

SEMA Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. The complete schedule of SEMA Show Education courses and educational events is available at www.SEMAShow.com/education.

By Michael Hart

	Nancy Friedman, the "Telephone Doctor."

Nancy Friedman, the "Telephone Doctor" and a crowd favorite at the SEMA Show, will offer her session, “Have You Asked Your Customer to Marry You? (Are You Really Engaged?),” twice during SEMA Education Days. Friedman spoke with SEMA about what attendees can expect from her sessions.

SEMA: What is a Telephone Doctor?

Nancy Friedman: I got that name from a newspaper editor in Davenport, Iowa, who said, “You’re the doctor. You’ve got the prescription for everything.” We know more business is lost to poor customer service and poor treatment than to poor products, and it’s usually done on the phone. There are people in businesses whose job is to answer the phone and have more of a service mentality than a sales mentality, and that’s so wrong.

SEMA: What is the right thing for a business to do after the phone rings?

Friedman: There are many lead generators around the country who can tell you how to make the phone ring. That’s great, but what happens when it does ring? The phone can ring, but turning it into a sale is what matters. Companies hire people to pick up the phone when it rings, but often they get screwed up and lost when somebody answers.

SEMA: What’s the biggest telephone mistake businesses make?

Friedman: We’re just not friendly enough. Companies spend hundreds of thousands of dollars to make that phone ring and, if it’s not handled just right, all that money is wasted. We answer that phone and we’re in a bad mood. We let it ring too long. We answer the phone improperly or without a name. You get less than 30 seconds to build that rapport.

SEMA: Your session includes something called “Poor Man’s Jeopardy.” What’s that?

Friedman: If you watch “Jeopardy,” you know there’s a big board with bells and whistles. We don’t have the budget for all the bells and whistles and the big board. Instead, I bring a bag, and the bag has golden nuggets, little pieces of information. I go through the audience. They get to pick out a nugget and the nugget may say “irate caller.” It might say “closing skills” or “telephone greeting” or “voice mail phrases.” They get to pick a nugget and each nugget could represent one hour of information. However, we have scaled it down to two or three minutes. By the end of the hour, we will have covered 15 to 20 golden nuggets of sales and service.

SEMA Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. The complete schedule of SEMA Show Education courses and educational events is available at www.SEMAShow.com/education.

By Michael Hart

	Nancy Friedman, the "Telephone Doctor."

Nancy Friedman, the "Telephone Doctor" and a crowd favorite at the SEMA Show, will offer her session, “Have You Asked Your Customer to Marry You? (Are You Really Engaged?),” twice during SEMA Education Days. Friedman spoke with SEMA about what attendees can expect from her sessions.

SEMA: What is a Telephone Doctor?

Nancy Friedman: I got that name from a newspaper editor in Davenport, Iowa, who said, “You’re the doctor. You’ve got the prescription for everything.” We know more business is lost to poor customer service and poor treatment than to poor products, and it’s usually done on the phone. There are people in businesses whose job is to answer the phone and have more of a service mentality than a sales mentality, and that’s so wrong.

SEMA: What is the right thing for a business to do after the phone rings?

Friedman: There are many lead generators around the country who can tell you how to make the phone ring. That’s great, but what happens when it does ring? The phone can ring, but turning it into a sale is what matters. Companies hire people to pick up the phone when it rings, but often they get screwed up and lost when somebody answers.

SEMA: What’s the biggest telephone mistake businesses make?

Friedman: We’re just not friendly enough. Companies spend hundreds of thousands of dollars to make that phone ring and, if it’s not handled just right, all that money is wasted. We answer that phone and we’re in a bad mood. We let it ring too long. We answer the phone improperly or without a name. You get less than 30 seconds to build that rapport.

SEMA: Your session includes something called “Poor Man’s Jeopardy.” What’s that?

Friedman: If you watch “Jeopardy,” you know there’s a big board with bells and whistles. We don’t have the budget for all the bells and whistles and the big board. Instead, I bring a bag, and the bag has golden nuggets, little pieces of information. I go through the audience. They get to pick out a nugget and the nugget may say “irate caller.” It might say “closing skills” or “telephone greeting” or “voice mail phrases.” They get to pick a nugget and each nugget could represent one hour of information. However, we have scaled it down to two or three minutes. By the end of the hour, we will have covered 15 to 20 golden nuggets of sales and service.

SEMA Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. The complete schedule of SEMA Show Education courses and educational events is available at www.SEMAShow.com/education.

For association-related travel, contact Manya Petropaki (manya.p@travelstoreusa.com) at Travel Store USA, 949-930-9268.

By SEMA Editors

	Exhibiting companies with special pricing, promotions, two-for-one offers, Show demonstrations and other incentives or specials are encouraged to let SEMA know.

SEMA Show exhibitors are invited to generate more opportunities and awareness for their company and products by announcing SEMA Show incentives in SEMA eNews.

Exhibiting companies with special pricing, promotions, two-for-one offers, Show demonstrations and other incentives or specials are encouraged to let SEMA know. The information will be included each week in SEMA eNews from now until the opening of the 2014 SEMA Show.

To be included, send information to editors@sema.org.

Latest Submissions

• FLITZ International Ltd., Booth 20071: Offering product demos for the run of the show, giving away free samples and offering special discounts on the entire FLITZ product line. The company is providing SEMA (Hot Buy) special packages which enable customers to get a free video monitor, free resalable products, displays, signage and all being shipped freight free within the continental United States.

• Hammerhead Armor, Booth 32199: A division of Hol-Mac Corp., Hammerhead Armor currently has front- and rear-bumper designs that cover more than 200 truck makes and models, including Chevy, Dodge, Ford, GMC, Toyota, Nissan and Jeep. Attendees who visit their booth and register during the Show will be eligible to win an authorized dealer package valued at more than $2,000. For more information about Hammerhead Armor’s complete line of aftermarket bumpers and accessories, visit hammerheadarmor.com or call 855-HHTOUGH. Hammerhead Armor can also be found on Facebook, Instagram and Twitter @hammerheadarmor.

• Leather Therapy, Booth 12472: With the purchase of $500 of mixed case Leather Therapy products, customers will receive free shipping in the Continental United States. Visit booth 12472 to find out more about Leather Therapy.

• TUFTRUCK & West Coast Winch, Booth 33055: Offering a SEMA Show special to new and existing customers. The company is offering 10% off all TUFTRUCK heavy-duty applications and West Coast Winch and accessories. Valid on all purchases made at the Show, November 4–7. Interested distributors are encouraged to visit www.TUFTRUCK.com or www.WESTCOASTWINCH.com or visit booth 33055.

• Vision Engraving & Routing Systems, Booth 10125: Vision will demonstrate deep metal engraving and parts marking or the duration of the SEMA Show. Come by, watch and get a free engraved sample. With the ability to adjust depth, speed and other key factors, you can reproduce a clean, clear marking that won't be removed. Vision has a variety of engraving and routing systems that will allow you to work with flat, cylindrical, and odd-shaped items in a wide range of materials and applications. Vision has desktop-sized machines starting at 8x10-in. and going up to a 4x8-ft. CNC router engraver. Engrave curved, flat or round surfaces in a variety of metals, such as iron, steel, brass, aluminum, gold, copper, silver and more. Vision software features auto serialization for quicker turnaround times on high-volume jobs. For more information, visit www.visionengravers.com.

• Wavetrac Differentials, Booth 23820: Offering a SEMA Show special to new and existing customers. The company is offering an additional 10% off current pricing on all Wavetrac applications. Valid only on orders placed at the Show, November 4–7. For product information, visit booth 23820 or online at www.wavetrac.net.

Even though the majority of buyer orders take place in the weeks following the Show, a growing trend is for more business deals to be conducted on-site. SEMA research reveals that 45% of buyers in 2013 placed an order at the show, up from 40% in 2012.

SEMA research also indicates that buyers are increasingly eager to take advantage of deals at the Show. Even though only 38% of exhibitors offered a Show discount, 76% of buyers report taking advantage of SEMA Show specials or discounts during the Show.

For more information on the 2014 SEMA Show, visit www.SEMAShow.com.

By SEMA Editors

	Exhibiting companies with special pricing, promotions, two-for-one offers, Show demonstrations and other incentives or specials are encouraged to let SEMA know.

SEMA Show exhibitors are invited to generate more opportunities and awareness for their company and products by announcing SEMA Show incentives in SEMA eNews.

Exhibiting companies with special pricing, promotions, two-for-one offers, Show demonstrations and other incentives or specials are encouraged to let SEMA know. The information will be included each week in SEMA eNews from now until the opening of the 2014 SEMA Show.

To be included, send information to editors@sema.org.

Latest Submissions

• FLITZ International Ltd., Booth 20071: Offering product demos for the run of the show, giving away free samples and offering special discounts on the entire FLITZ product line. The company is providing SEMA (Hot Buy) special packages which enable customers to get a free video monitor, free resalable products, displays, signage and all being shipped freight free within the continental United States.

• Hammerhead Armor, Booth 32199: A division of Hol-Mac Corp., Hammerhead Armor currently has front- and rear-bumper designs that cover more than 200 truck makes and models, including Chevy, Dodge, Ford, GMC, Toyota, Nissan and Jeep. Attendees who visit their booth and register during the Show will be eligible to win an authorized dealer package valued at more than $2,000. For more information about Hammerhead Armor’s complete line of aftermarket bumpers and accessories, visit hammerheadarmor.com or call 855-HHTOUGH. Hammerhead Armor can also be found on Facebook, Instagram and Twitter @hammerheadarmor.

• Leather Therapy, Booth 12472: With the purchase of $500 of mixed case Leather Therapy products, customers will receive free shipping in the Continental United States. Visit booth 12472 to find out more about Leather Therapy.

• TUFTRUCK & West Coast Winch, Booth 33055: Offering a SEMA Show special to new and existing customers. The company is offering 10% off all TUFTRUCK heavy-duty applications and West Coast Winch and accessories. Valid on all purchases made at the Show, November 4–7. Interested distributors are encouraged to visit www.TUFTRUCK.com or www.WESTCOASTWINCH.com or visit booth 33055.

• Vision Engraving & Routing Systems, Booth 10125: Vision will demonstrate deep metal engraving and parts marking or the duration of the SEMA Show. Come by, watch and get a free engraved sample. With the ability to adjust depth, speed and other key factors, you can reproduce a clean, clear marking that won't be removed. Vision has a variety of engraving and routing systems that will allow you to work with flat, cylindrical, and odd-shaped items in a wide range of materials and applications. Vision has desktop-sized machines starting at 8x10-in. and going up to a 4x8-ft. CNC router engraver. Engrave curved, flat or round surfaces in a variety of metals, such as iron, steel, brass, aluminum, gold, copper, silver and more. Vision software features auto serialization for quicker turnaround times on high-volume jobs. For more information, visit www.visionengravers.com.

• Wavetrac Differentials, Booth 23820: Offering a SEMA Show special to new and existing customers. The company is offering an additional 10% off current pricing on all Wavetrac applications. Valid only on orders placed at the Show, November 4–7. For product information, visit booth 23820 or online at www.wavetrac.net.

Even though the majority of buyer orders take place in the weeks following the Show, a growing trend is for more business deals to be conducted on-site. SEMA research reveals that 45% of buyers in 2013 placed an order at the show, up from 40% in 2012.

SEMA research also indicates that buyers are increasingly eager to take advantage of deals at the Show. Even though only 38% of exhibitors offered a Show discount, 76% of buyers report taking advantage of SEMA Show specials or discounts during the Show.

For more information on the 2014 SEMA Show, visit www.SEMAShow.com.

By SEMA Editors

	Exhibiting companies with special pricing, promotions, two-for-one offers, Show demonstrations and other incentives or specials are encouraged to let SEMA know.

SEMA Show exhibitors are invited to generate more opportunities and awareness for their company and products by announcing SEMA Show incentives in SEMA eNews.

Exhibiting companies with special pricing, promotions, two-for-one offers, Show demonstrations and other incentives or specials are encouraged to let SEMA know. The information will be included each week in SEMA eNews from now until the opening of the 2014 SEMA Show.

To be included, send information to editors@sema.org.

Latest Submissions

• FLITZ International Ltd., Booth 20071: Offering product demos for the run of the show, giving away free samples and offering special discounts on the entire FLITZ product line. The company is providing SEMA (Hot Buy) special packages which enable customers to get a free video monitor, free resalable products, displays, signage and all being shipped freight free within the continental United States.

• Hammerhead Armor, Booth 32199: A division of Hol-Mac Corp., Hammerhead Armor currently has front- and rear-bumper designs that cover more than 200 truck makes and models, including Chevy, Dodge, Ford, GMC, Toyota, Nissan and Jeep. Attendees who visit their booth and register during the Show will be eligible to win an authorized dealer package valued at more than $2,000. For more information about Hammerhead Armor’s complete line of aftermarket bumpers and accessories, visit hammerheadarmor.com or call 855-HHTOUGH. Hammerhead Armor can also be found on Facebook, Instagram and Twitter @hammerheadarmor.

• Leather Therapy, Booth 12472: With the purchase of $500 of mixed case Leather Therapy products, customers will receive free shipping in the Continental United States. Visit booth 12472 to find out more about Leather Therapy.

• TUFTRUCK & West Coast Winch, Booth 33055: Offering a SEMA Show special to new and existing customers. The company is offering 10% off all TUFTRUCK heavy-duty applications and West Coast Winch and accessories. Valid on all purchases made at the Show, November 4–7. Interested distributors are encouraged to visit www.TUFTRUCK.com or www.WESTCOASTWINCH.com or visit booth 33055.

• Vision Engraving & Routing Systems, Booth 10125: Vision will demonstrate deep metal engraving and parts marking or the duration of the SEMA Show. Come by, watch and get a free engraved sample. With the ability to adjust depth, speed and other key factors, you can reproduce a clean, clear marking that won't be removed. Vision has a variety of engraving and routing systems that will allow you to work with flat, cylindrical, and odd-shaped items in a wide range of materials and applications. Vision has desktop-sized machines starting at 8x10-in. and going up to a 4x8-ft. CNC router engraver. Engrave curved, flat or round surfaces in a variety of metals, such as iron, steel, brass, aluminum, gold, copper, silver and more. Vision software features auto serialization for quicker turnaround times on high-volume jobs. For more information, visit www.visionengravers.com.

• Wavetrac Differentials, Booth 23820: Offering a SEMA Show special to new and existing customers. The company is offering an additional 10% off current pricing on all Wavetrac applications. Valid only on orders placed at the Show, November 4–7. For product information, visit booth 23820 or online at www.wavetrac.net.

Even though the majority of buyer orders take place in the weeks following the Show, a growing trend is for more business deals to be conducted on-site. SEMA research reveals that 45% of buyers in 2013 placed an order at the show, up from 40% in 2012.

SEMA research also indicates that buyers are increasingly eager to take advantage of deals at the Show. Even though only 38% of exhibitors offered a Show discount, 76% of buyers report taking advantage of SEMA Show specials or discounts during the Show.

For more information on the 2014 SEMA Show, visit www.SEMAShow.com.

	SEMA Show exhibitors can expand their Show floor presence by offering products to builders through SEMA eNews. The information in the list is supplied by this year’s exhibitors. Builders interested in obtaining a product can contact the exhibitor directly.

By SEMA Editors

Exhibitors of the 2014 SEMA Show are expanding their Show-floor presence by offering products to builders through the list below. The information is provided by this year’s exhibitors. Builders interested in obtaining a product can contact the exhibitor directly.

All product-placement decisions and negotiations are the responsibility of the manufacturers and the builders. Participation in the list does not guarantee product placement at the 2014 SEMA Show.

Exhibitors: To participate in the list, access the Products for Project-Vehicle Builders form located in the SEMA Show Exhibitor Manual. Once submitted, the listing will appear in the next available issue of eNews and then added to the complete list on www.SEMAShow.com.

The list is open to exhibitors of the 2014 SEMA Show only. For questions or additional information, contact Jason Catullo at jasonc@sema.org.

All previous submissions are listed on www.SEMAShow.com. 

Latest Submissions

Engine/Underhood Components

AEM Induction Systems: Performance air filters and air induction systems. Contact: Mike Morrow, mikemor@knfilters.com; 951-826-4038.

Spectre Performance: Performance air intake systems, air intake components and air filters. Contact: Mike Morrow, mikem@spectreperformance.com; 951-826-4038. Website: www.spectreperformance.com.

Exterior Components/Accessories

Fondmetal: Wheels. Contact: Abe Choe, Abe@FondmetalUSA.com; 714-463-7234. Website: www.fondmetalusa.com. 

Mackin Industries Inc.: Monster lug performance lug nut sets for domestic vehicles. Mevius Lug Bolts for performance European Vehicles. Contact: Edward Lee, elee@mackinindustries.com; 562-946-6820. Website: www.mackin-ind.com/wheelmate-accessories/monster-lug. 

Stance Wheels: Custom wheels in 19- and 20-inch sizes. Contact: Richard Pinela, stancewheels@gmail.com; 562-946-7788.

Towtector/AaLadin.com: Towing protection system. Contact: Jefferson Lehman, jlehman@ruggedgear.com; 605-356-2491. Website: www.towtector.com. 

Westin Automotive Products Inc.: All steps bars and running boards, grille guards and bull bars, light bars, wind deflectors, bug shields, bed mats, HDX tool boxes and headache racks. Contact: Gabriela Cortes, GCortes@WestinAutomotive.com; 626-960-6762. Website: www.westinautomotive.com.

Interior Components/Accessories

Westin Automotive Products Inc.: Floor mats, cargo mats. Contact: Gabriela Cortes, GCortes@WestinAutomotive.com; 626-960-6762. Website:  www.westinautomotive.com.

Wet Okole Neoprene Seat Covers: Custom-made, Neoprene seat covers. Made for most current cars, trucks and SUVs. Over 45 colors available. Contact: Steven Grew, steven.grew@wetokole.com; 714-434-9000. Website: www.wetokole.com.

Other Products/Services

Westin Automotive Products Inc.: LED auxiliary lights (limited sponsorship available). Contact: Gabriela Cortes, GCortes@WestinAutomotive.com; 626-960-6762. Website: www.westinautomotive.com.