Compiled by SEMA Editors

	Mike McDowell

Bond Brand Loyalty names Mike McDowell Vice President of Business Development

Bond Brand Loyalty, a top North American brand loyalty agency, has expanded its leadership team with the addition of Mike McDowell as vice president of business development. McDowell, most recently senior director of North American field marketing for BlackBerry, begins his new position on August 24. He brings more than 18 years of marketing, channel management, people leadership and business development experience to the role.

McDowell will draw upon his understanding of customer needs, in-depth industry knowledge and enterprise technology product expertise to strengthen Bond's loyalty industry leadership position and continue its growth. He also will help clients focus on driving return on marketing investment and re-aligning their marketing spend for loyal outcomes.

CarProof Welcomes Richard Pasta as Manager, National Strategic Accounts

Richard Pasta

CarProof Corp. welcomes Richard Pasta as manager, national strategic accounts. A graduate of the Automotive Business School of Canada, Pasta has experience in the Canadian automotive industry dating back to 1997, including key positions in the vehicle rental, leasing and financing sectors. Pasta comes to CarProof most recently from Kia Motors Canada, where he acted as manager, national fleet sales, CPO and remarketing. In his new role, Pasta will focus on enhancing strategic relationships in the auction and fleet segments of the organization’s business.

MAVTV's “Full Custom Garage” Chosen as a Cablefax Program Award Finalist

MAVTV's hit show “Full Custom Garage” has been chosen by Cablefax as a finalist in the Reality Programming category of their Annual Program Awards. Cablefax’s finalists represent the best programs, writers, producers, actors and show runners across cable, broadcast and Internet platforms. “Full Custom Garage,” exclusive to MAVTV, takes the viewer inside the garage of expert car builder Ian Roussel as he builds one-of-a-kind vehicles.

"We are very pleased that ‘Full Custom Garage’ has a found a home at MAVTV and is getting the recognition it deserves," said Dan Teitscheid, MAVTV vice president of content & marketing. "We are working hard to bring this style of quality show to our programming mix as we continue to expand the motorsports genre."

NAFA Announces New Director of Accreditation Development

NAFA Fleet Management Association (NAFA) announces that Alexander Barton has been selected as the director of accreditation development, a new position focusing on development for the NAFA Sustainable Fleet Accreditation Program. Barton previously worked with NAFA on business development, which included selling advertising for FLEETSolutions magazine, as well as exhibits and sponsorship for the annual Institute & Expo.

NAFA’s Sustainable Fleet Accreditation Program provides fleets with a single, standard way to assess their real actions and progress on sustainability by recognizing concrete improvements in air quality through reducing emissions, increasing fuel efficiency, and reducing fuel use. The program includes tools and metrics to concretely measure (and score) fleet progress in emissions reduction, fuel consumption, and increases in fuel efficiency. It was developed in collaboration with CALSTART.

To find out more about the program or how to enroll, visit www.NAFASustainable.org.

RealTruck Ranks 1844 on 2015 Inc. 500 | 5000

Inc. magazine has ranked North Dakota-based e-retailer RealTruck.com number 1844 on its 34th annual 500|5000 list, which was released August 12. This is an 11-spot jump from the company's position in 2014. Of the North Dakota-based companies on the list, RealTruck is ranked number 3. The annual Inc. 500|5000 report notes the fastest-growing private companies in the United States, based on three-year revenue growth.

Rev’n Adds First Exclusive Original Series

	Michael Robleto and Joe Sebergandio.

Luken Communications' latest network offering, Rev'n, debuted its first exclusive, originally produced series, “Rev’n News,” on August 18. “Rev’n News” offers viewers an in-depth look at the latest parts, products and movers and shakers in the automotive aftermarket. The program is hosted by aftermarket veterans Michael Robleto and Joe Sebergandio and features correspondents Clarence Barnes and Cherielynn Westrich. It airs on Tuesdays at 7:00 p.m. Eastern/Pacific, with encore presentations on Wednesdays, Saturdays and Sundays. Rev’n is also available for online streaming in HD at www.revntv.com.

Tint World Earns Fourth Year Inc. 500|5000 Recognition

Tint World, a leading auto accessory and window tinting franchise, has made the Inc. 500|5000 list of fastest-growing private companies in the nation for 2015. This year’s inclusion marks the fourth year Tint World has made the prestigious list.
 
The Tint World franchise model is based around the Automotive Styling Centers, which provide automotive, marine, residential and commercial window tinting and film installations. Currently, Tint World has nearly 70 individual locations opened or in development throughout the United States, with more planned.
 

Compiled by SEMA Editors

	Mike McDowell

Bond Brand Loyalty names Mike McDowell Vice President of Business Development

Bond Brand Loyalty, a top North American brand loyalty agency, has expanded its leadership team with the addition of Mike McDowell as vice president of business development. McDowell, most recently senior director of North American field marketing for BlackBerry, begins his new position on August 24. He brings more than 18 years of marketing, channel management, people leadership and business development experience to the role.

McDowell will draw upon his understanding of customer needs, in-depth industry knowledge and enterprise technology product expertise to strengthen Bond's loyalty industry leadership position and continue its growth. He also will help clients focus on driving return on marketing investment and re-aligning their marketing spend for loyal outcomes.

CarProof Welcomes Richard Pasta as Manager, National Strategic Accounts

Richard Pasta

CarProof Corp. welcomes Richard Pasta as manager, national strategic accounts. A graduate of the Automotive Business School of Canada, Pasta has experience in the Canadian automotive industry dating back to 1997, including key positions in the vehicle rental, leasing and financing sectors. Pasta comes to CarProof most recently from Kia Motors Canada, where he acted as manager, national fleet sales, CPO and remarketing. In his new role, Pasta will focus on enhancing strategic relationships in the auction and fleet segments of the organization’s business.

MAVTV's “Full Custom Garage” Chosen as a Cablefax Program Award Finalist

MAVTV's hit show “Full Custom Garage” has been chosen by Cablefax as a finalist in the Reality Programming category of their Annual Program Awards. Cablefax’s finalists represent the best programs, writers, producers, actors and show runners across cable, broadcast and Internet platforms. “Full Custom Garage,” exclusive to MAVTV, takes the viewer inside the garage of expert car builder Ian Roussel as he builds one-of-a-kind vehicles.

"We are very pleased that ‘Full Custom Garage’ has a found a home at MAVTV and is getting the recognition it deserves," said Dan Teitscheid, MAVTV vice president of content & marketing. "We are working hard to bring this style of quality show to our programming mix as we continue to expand the motorsports genre."

NAFA Announces New Director of Accreditation Development

NAFA Fleet Management Association (NAFA) announces that Alexander Barton has been selected as the director of accreditation development, a new position focusing on development for the NAFA Sustainable Fleet Accreditation Program. Barton previously worked with NAFA on business development, which included selling advertising for FLEETSolutions magazine, as well as exhibits and sponsorship for the annual Institute & Expo.

NAFA’s Sustainable Fleet Accreditation Program provides fleets with a single, standard way to assess their real actions and progress on sustainability by recognizing concrete improvements in air quality through reducing emissions, increasing fuel efficiency, and reducing fuel use. The program includes tools and metrics to concretely measure (and score) fleet progress in emissions reduction, fuel consumption, and increases in fuel efficiency. It was developed in collaboration with CALSTART.

To find out more about the program or how to enroll, visit www.NAFASustainable.org.

RealTruck Ranks 1844 on 2015 Inc. 500 | 5000

Inc. magazine has ranked North Dakota-based e-retailer RealTruck.com number 1844 on its 34th annual 500|5000 list, which was released August 12. This is an 11-spot jump from the company's position in 2014. Of the North Dakota-based companies on the list, RealTruck is ranked number 3. The annual Inc. 500|5000 report notes the fastest-growing private companies in the United States, based on three-year revenue growth.

Rev’n Adds First Exclusive Original Series

	Michael Robleto and Joe Sebergandio.

Luken Communications' latest network offering, Rev'n, debuted its first exclusive, originally produced series, “Rev’n News,” on August 18. “Rev’n News” offers viewers an in-depth look at the latest parts, products and movers and shakers in the automotive aftermarket. The program is hosted by aftermarket veterans Michael Robleto and Joe Sebergandio and features correspondents Clarence Barnes and Cherielynn Westrich. It airs on Tuesdays at 7:00 p.m. Eastern/Pacific, with encore presentations on Wednesdays, Saturdays and Sundays. Rev’n is also available for online streaming in HD at www.revntv.com.

Tint World Earns Fourth Year Inc. 500|5000 Recognition

Tint World, a leading auto accessory and window tinting franchise, has made the Inc. 500|5000 list of fastest-growing private companies in the nation for 2015. This year’s inclusion marks the fourth year Tint World has made the prestigious list.
 
The Tint World franchise model is based around the Automotive Styling Centers, which provide automotive, marine, residential and commercial window tinting and film installations. Currently, Tint World has nearly 70 individual locations opened or in development throughout the United States, with more planned.
 

Compiled by SEMA Editors

	Mike McDowell

Bond Brand Loyalty names Mike McDowell Vice President of Business Development

Bond Brand Loyalty, a top North American brand loyalty agency, has expanded its leadership team with the addition of Mike McDowell as vice president of business development. McDowell, most recently senior director of North American field marketing for BlackBerry, begins his new position on August 24. He brings more than 18 years of marketing, channel management, people leadership and business development experience to the role.

McDowell will draw upon his understanding of customer needs, in-depth industry knowledge and enterprise technology product expertise to strengthen Bond's loyalty industry leadership position and continue its growth. He also will help clients focus on driving return on marketing investment and re-aligning their marketing spend for loyal outcomes.

CarProof Welcomes Richard Pasta as Manager, National Strategic Accounts

Richard Pasta

CarProof Corp. welcomes Richard Pasta as manager, national strategic accounts. A graduate of the Automotive Business School of Canada, Pasta has experience in the Canadian automotive industry dating back to 1997, including key positions in the vehicle rental, leasing and financing sectors. Pasta comes to CarProof most recently from Kia Motors Canada, where he acted as manager, national fleet sales, CPO and remarketing. In his new role, Pasta will focus on enhancing strategic relationships in the auction and fleet segments of the organization’s business.

MAVTV's “Full Custom Garage” Chosen as a Cablefax Program Award Finalist

MAVTV's hit show “Full Custom Garage” has been chosen by Cablefax as a finalist in the Reality Programming category of their Annual Program Awards. Cablefax’s finalists represent the best programs, writers, producers, actors and show runners across cable, broadcast and Internet platforms. “Full Custom Garage,” exclusive to MAVTV, takes the viewer inside the garage of expert car builder Ian Roussel as he builds one-of-a-kind vehicles.

"We are very pleased that ‘Full Custom Garage’ has a found a home at MAVTV and is getting the recognition it deserves," said Dan Teitscheid, MAVTV vice president of content & marketing. "We are working hard to bring this style of quality show to our programming mix as we continue to expand the motorsports genre."

NAFA Announces New Director of Accreditation Development

NAFA Fleet Management Association (NAFA) announces that Alexander Barton has been selected as the director of accreditation development, a new position focusing on development for the NAFA Sustainable Fleet Accreditation Program. Barton previously worked with NAFA on business development, which included selling advertising for FLEETSolutions magazine, as well as exhibits and sponsorship for the annual Institute & Expo.

NAFA’s Sustainable Fleet Accreditation Program provides fleets with a single, standard way to assess their real actions and progress on sustainability by recognizing concrete improvements in air quality through reducing emissions, increasing fuel efficiency, and reducing fuel use. The program includes tools and metrics to concretely measure (and score) fleet progress in emissions reduction, fuel consumption, and increases in fuel efficiency. It was developed in collaboration with CALSTART.

To find out more about the program or how to enroll, visit www.NAFASustainable.org.

RealTruck Ranks 1844 on 2015 Inc. 500 | 5000

Inc. magazine has ranked North Dakota-based e-retailer RealTruck.com number 1844 on its 34th annual 500|5000 list, which was released August 12. This is an 11-spot jump from the company's position in 2014. Of the North Dakota-based companies on the list, RealTruck is ranked number 3. The annual Inc. 500|5000 report notes the fastest-growing private companies in the United States, based on three-year revenue growth.

Rev’n Adds First Exclusive Original Series

	Michael Robleto and Joe Sebergandio.

Luken Communications' latest network offering, Rev'n, debuted its first exclusive, originally produced series, “Rev’n News,” on August 18. “Rev’n News” offers viewers an in-depth look at the latest parts, products and movers and shakers in the automotive aftermarket. The program is hosted by aftermarket veterans Michael Robleto and Joe Sebergandio and features correspondents Clarence Barnes and Cherielynn Westrich. It airs on Tuesdays at 7:00 p.m. Eastern/Pacific, with encore presentations on Wednesdays, Saturdays and Sundays. Rev’n is also available for online streaming in HD at www.revntv.com.

Tint World Earns Fourth Year Inc. 500|5000 Recognition

Tint World, a leading auto accessory and window tinting franchise, has made the Inc. 500|5000 list of fastest-growing private companies in the nation for 2015. This year’s inclusion marks the fourth year Tint World has made the prestigious list.
 
The Tint World franchise model is based around the Automotive Styling Centers, which provide automotive, marine, residential and commercial window tinting and film installations. Currently, Tint World has nearly 70 individual locations opened or in development throughout the United States, with more planned.
 

By SEMA Washington, D.C., Staff

In comments submitted to a rule proposed by the Washington State Patrol to update the state’s motor-vehicle equipment standards, SEMA opposed efforts to modify the regulations by lowering the maximum bumper height requirement for passenger vehicles from 22 inches to 20 inches. The association also opposed a change to the current regulations that would remove the 6-inch minimum height requirement for windshields and replace it with a vague, subjective standard.

SEMA contended that with regard to incompatible bumper heights, regulations more stringent than the current standard in Washington will not solve this difference among vehicles in the national vehicle fleet. Vehicles of vastly differing bumper heights—from sports cars to stock pickups, to tractor-trailers and school busses—come off the assembly lines each year.

The proposal also would require that windshields “be of sufficient dimensions to protect the driver and occupants from insects, other airborne objects, and highway surface water and debris, when the motor vehicle is moving forward, or as originally equipped by a recognized manufacturer.”

This proposed change removes an objective requirement that the vertical height of the windshield must be at least 6 inches and replaces it with language that relies on the subjective interpretation of the individual inspector or law enforcement authority, rendering the vehicle owner without clear direction as to lawful modifications. 

For details, contact Steve McDonald at stevem@sema.org.

By SEMA Washington, D.C., Staff

In comments submitted to a rule proposed by the Washington State Patrol to update the state’s motor-vehicle equipment standards, SEMA opposed efforts to modify the regulations by lowering the maximum bumper height requirement for passenger vehicles from 22 inches to 20 inches. The association also opposed a change to the current regulations that would remove the 6-inch minimum height requirement for windshields and replace it with a vague, subjective standard.

SEMA contended that with regard to incompatible bumper heights, regulations more stringent than the current standard in Washington will not solve this difference among vehicles in the national vehicle fleet. Vehicles of vastly differing bumper heights—from sports cars to stock pickups, to tractor-trailers and school busses—come off the assembly lines each year.

The proposal also would require that windshields “be of sufficient dimensions to protect the driver and occupants from insects, other airborne objects, and highway surface water and debris, when the motor vehicle is moving forward, or as originally equipped by a recognized manufacturer.”

This proposed change removes an objective requirement that the vertical height of the windshield must be at least 6 inches and replaces it with language that relies on the subjective interpretation of the individual inspector or law enforcement authority, rendering the vehicle owner without clear direction as to lawful modifications. 

For details, contact Steve McDonald at stevem@sema.org.

By SEMA Washington, D.C., Staff

In comments submitted to a rule proposed by the Washington State Patrol to update the state’s motor-vehicle equipment standards, SEMA opposed efforts to modify the regulations by lowering the maximum bumper height requirement for passenger vehicles from 22 inches to 20 inches. The association also opposed a change to the current regulations that would remove the 6-inch minimum height requirement for windshields and replace it with a vague, subjective standard.

SEMA contended that with regard to incompatible bumper heights, regulations more stringent than the current standard in Washington will not solve this difference among vehicles in the national vehicle fleet. Vehicles of vastly differing bumper heights—from sports cars to stock pickups, to tractor-trailers and school busses—come off the assembly lines each year.

The proposal also would require that windshields “be of sufficient dimensions to protect the driver and occupants from insects, other airborne objects, and highway surface water and debris, when the motor vehicle is moving forward, or as originally equipped by a recognized manufacturer.”

This proposed change removes an objective requirement that the vertical height of the windshield must be at least 6 inches and replaces it with language that relies on the subjective interpretation of the individual inspector or law enforcement authority, rendering the vehicle owner without clear direction as to lawful modifications. 

For details, contact Steve McDonald at stevem@sema.org.

By SEMA Washington, D.C., Staff

In comments submitted to a rule proposed by the Washington State Patrol to update the state’s motor-vehicle equipment standards, SEMA opposed efforts to modify the regulations by lowering the maximum bumper height requirement for passenger vehicles from 22 inches to 20 inches. The association also opposed a change to the current regulations that would remove the 6-inch minimum height requirement for windshields and replace it with a vague, subjective standard.

SEMA contended that with regard to incompatible bumper heights, regulations more stringent than the current standard in Washington will not solve this difference among vehicles in the national vehicle fleet. Vehicles of vastly differing bumper heights—from sports cars to stock pickups, to tractor-trailers and school busses—come off the assembly lines each year.

The proposal also would require that windshields “be of sufficient dimensions to protect the driver and occupants from insects, other airborne objects, and highway surface water and debris, when the motor vehicle is moving forward, or as originally equipped by a recognized manufacturer.”

This proposed change removes an objective requirement that the vertical height of the windshield must be at least 6 inches and replaces it with language that relies on the subjective interpretation of the individual inspector or law enforcement authority, rendering the vehicle owner without clear direction as to lawful modifications. 

For details, contact Steve McDonald at stevem@sema.org.

By SEMA Editors

Pirelli World Challenge Announces New Race Director, Dorsey Schroeder

	Dorsey Schroeder named race director for the 2015 Pirelli World Challenge.

WC Vision has announced additional racing operations changes for the 2015 Pirelli World Challenge, including a new race operations committee and the naming of multi-time racing champion Dorsey Schroeder as the new race director. Schroeder, a past road racing event winner and series champion, comes to the Pirelli World Challenge after a successful career as a driver and television racing analyst. In addition, Schroeder will lead the committee with another former racing champion Brian Till, Pirelli World Challenge chief driving steward, and Chief Steward Pat di Natale. PWC Competition Director Marcus Haselgrove will advise the race committee as appropriate.

"We are very pleased to bring in Dorsey as our race director and having him working closely with Brian, and Pat in our race operations," said Scott Bove, president and CEO of WC Vision, Pirelli World Challenge. The next PWC competition is scheduled for rounds 10, 11 and 12 of the Touring Car categories—TC, TCA and TCB—on August 13–15, at Mid-Ohio Sports Car Course. For more information visit www.world-challenge.com.

Legendary Drivers Signing Autographs at Perris Auto Speedway

Five-time CRA champion and National Sprint Car Hall of Famer Jimmy Oskie, shown here in 1981, is one of several legendary drivers from the past who will be signing autographs Saturday at Perris Auto Speedway.(Photo courtesy of Scott Daloisio)

Southern California racing fans will be able to get the autographs of several legendary racers when the Amsoil USAC/CRA Sprint Cars headline the “California Racer’s Hall of Fame Night” at Perris Auto Speedway (PAS) this Saturday, August 15. Before the races begin the drivers will be in the track’s sports bar signing free autographs, posing for photos and talking with fans.

Among the many drivers who will be at the signing is five-time CRA champion Jimmy Oskie.  Other confirmed CRA champs who will be signing include “Lover Boy” Bob Hogle (1963 & 1968), Don Thomas (1966), Rick Goudy (1978) and Eddie Wirth (1985). Rickie Hood, the 1984 & 1985 USAC National Sprint Car champ and 1985 USAC Silver Crown champion, has indicated he will be on hand for a rare PAS appearance. Among the other popular stars who have confirmed their participation are Mike Sweeney, John Redican and Jeff Heywood.

To keep up with all of the latest Perris Auto Speedway news, photos, gossip and to receive special offers, visit the PAS Facebook page and follow PAS on Twitter @perrisautospdwy.

The Off-Road Business Association Magazine

	Created by the Off Road Business Association, the National Advocate is a quarterly newsletter dedicated to off-road advocacy.

In partnership with the largest and most active motorized recreation advocacy groups, the Off-Road Business Association has created a unified quarterly newsletter with a focus on developing a unified voice. ORBA is proud to announce the publication of the National Advocate’s second edition.

This issue is features stories about the Endangered Species Act, California Association of 4WD Clubs name change, ORBA meeting with the Speaker of the House, Economic Impact Reports and more. Click here to download a copy of the National Advocate.

Kleiman Earns First-Ever TORC PRO Light Victory at Sturgis

TORC Series PRO Light driver Kyle Kleiman earns his first-ever class victory at the Battle of the Chip.

An impressive crowd at the 75th Annual Sturgis Motorcycle Rally watched part-time TORC Series PRO Light driver Kyle Kleiman earn his first-ever class victory Tuesday at the Battle of the Chip at the Legendary Buffalo Chip Powersports Complex. It was a hard-fought, physical battle for the entire race that saw points leader Doug Mittag with his Cooper Tire-sponsored machine finish second with Cam Reimers putting his Liquid Wrench truck in third for his third podium finish of the season.

“Oh, it’s awesome!” said Kleiman after taking the win on his Kenda tires. “It’s a lot of work, that’s for sure. It was a long time coming and I’m just thankful to be up here.”

For more information on TORC, visit them online at TORCSeries.com. Fans can also follow them at Facebook.com/TORC and on Twitter and Instagram at @TORCOffRoad.

Walker Evans Continues Legacy At Crandon International Raceway

	The “Walker Evans Racing Legendary Launch.” hurls competitors toward the track’s Calamity Corner and the Amsoil Finish Line. (Photo Courtesy of Crandon International Raceway)

Thanks to a new track partnership with his highly successful business enterprise of Walker Evans Racing, the man nicknamed “The Legend” can enjoy watching the sport’s best racers literally fly into history via the renamed “Walker Evans Racing Legendary Launch.”

Along with Crandon’s famous Forest County Potawatomi Turn 1, the Walker Evans Racing “Legendary Launch” represents one of the track’s most historic landmarks. Located after a fast but steep uphill climb that lies at the exit of Crandon’s Polaris RZR Gravel Pit Turn, this extreme jump launches competitors toward the track’s Calamity Corner and the Amsoil Finish Line. More often than not, fearless racers will attack this portion of the track side-by-side with two or even three competitors.

“Crandon’s relationship with Walker Evans and Walker Evans Racing runs deep,” explained Crandon International President Cliff Flannery. “We are proud of this historic relationship, and honored his company has agreed to this new partnership. To rename this historic part of Crandon as the ‘Walker Evans Racing Legendary Launch” is about as good as it gets.”

For more information on Crandon International Off-Road Raceway visit www.crandonoffroad.com.

By Becca Butler

	Sullair will feature the company's newly enhanced formula of Genuine Sullube lubricant for compressors.

Find out what exhibitors of the 2015 SEMA Show have planned for the upcoming show by visiting the Online Media Center.  Below are some of the recent announcements you will find in the Online Media Center:

• Sullair LLC, Booth #15225 announces the company's newly enhanced formula of Genuine Sullube, a high-performance Polyglycol-based lubricant that helps keep compressors running clean and cool.

• Knipex Tools, Booth #15515 introduces the new 10-inch Cobra QuickSet pliers, which features a new slide and lock system that makes repetitive tasks easier and more convenient than ever before.

• Access Covers, Booth #34047 will feature a number of its product lines such as the Access Roll-Up covers, Snowsport snow plows, Rockstar hitch mounted mud flaps, Access Motion LED light strip and more at this year’s Show.

• Weapons Grade Fabrication, Booth #34320 will showcase its unique racks at this year’s Show. The Weapons Grade Fabrication truck will be outfitted with the company's all-new modular utility rack featuring a front and back profile screen, full utility bed and roof rack with fold-down wind screen/light bar.

• Performance Automatic, Booth #71004 has created a Ford 4R70W Street Smart System to partner with those who have a Ford with a 5.0L Coyote engine or the new 3.5L EcoBoost engine. This system comes complete with a Street Smart 4R70W transmission, a stand-alone transmission controller that’s user-friendly, custom torque converter, dipstick/filler tube and more.

• Nostrum Energy, Booth #35320 introduces the launch of its high-flow gasoline Direct injectors (DI). As an innovative game changer for direct injection engines, the high-flow DI injector is a solution for tuners and jobbers to eliminate fueling limitations in search for high horsepower and absolute performance.

• Pro Comp, Booth #30139 is returning to the SEMA Show with a huge booth, complete with new products in the Upper South Hall and the addition of the Pro Comp semi-truck and trailer that will be located in the SCORE Baja 1000 area just outside the South Halls.

• ProRyde Suspension Systems, Booth #31205 announces that patented technology has now been applied to the new Radius Arm Ram 2500/3500 4WD pickups. This new adjustable front lift leveling kit provides live on-vehicle front ride height adjustments from 1.5 inches to 2.5 inches to accommodate up to 35-inch tire/wheel packages.

• MGM Brakes, Booth #22783 releases a new second-gen Camaro/Firebird booster conversion kit. Nothing in the kit is re-manufactured and it includes an 11-inch Delco Moraine stamped brake booster, proportioning valve, bracket and lines.

• Advanced Metal Products Inc., Booth #32297 introduces aluminum load-bearing Tonneau truck covers that easily carry four wheelers, side-by-side ATVs and cargo up to the maximum pickup load rate.

The 2015 SEMA Show will take place November 3–6, in Las Vegas. Register to attend the Show at www.SEMAShow.com/register.

By Becca Butler

	Sullair will feature the company's newly enhanced formula of Genuine Sullube lubricant for compressors.

Find out what exhibitors of the 2015 SEMA Show have planned for the upcoming show by visiting the Online Media Center.  Below are some of the recent announcements you will find in the Online Media Center:

• Sullair LLC, Booth #15225 announces the company's newly enhanced formula of Genuine Sullube, a high-performance Polyglycol-based lubricant that helps keep compressors running clean and cool.

• Knipex Tools, Booth #15515 introduces the new 10-inch Cobra QuickSet pliers, which features a new slide and lock system that makes repetitive tasks easier and more convenient than ever before.

• Access Covers, Booth #34047 will feature a number of its product lines such as the Access Roll-Up covers, Snowsport snow plows, Rockstar hitch mounted mud flaps, Access Motion LED light strip and more at this year’s Show.

• Weapons Grade Fabrication, Booth #34320 will showcase its unique racks at this year’s Show. The Weapons Grade Fabrication truck will be outfitted with the company's all-new modular utility rack featuring a front and back profile screen, full utility bed and roof rack with fold-down wind screen/light bar.

• Performance Automatic, Booth #71004 has created a Ford 4R70W Street Smart System to partner with those who have a Ford with a 5.0L Coyote engine or the new 3.5L EcoBoost engine. This system comes complete with a Street Smart 4R70W transmission, a stand-alone transmission controller that’s user-friendly, custom torque converter, dipstick/filler tube and more.

• Nostrum Energy, Booth #35320 introduces the launch of its high-flow gasoline Direct injectors (DI). As an innovative game changer for direct injection engines, the high-flow DI injector is a solution for tuners and jobbers to eliminate fueling limitations in search for high horsepower and absolute performance.

• Pro Comp, Booth #30139 is returning to the SEMA Show with a huge booth, complete with new products in the Upper South Hall and the addition of the Pro Comp semi-truck and trailer that will be located in the SCORE Baja 1000 area just outside the South Halls.

• ProRyde Suspension Systems, Booth #31205 announces that patented technology has now been applied to the new Radius Arm Ram 2500/3500 4WD pickups. This new adjustable front lift leveling kit provides live on-vehicle front ride height adjustments from 1.5 inches to 2.5 inches to accommodate up to 35-inch tire/wheel packages.

• MGM Brakes, Booth #22783 releases a new second-gen Camaro/Firebird booster conversion kit. Nothing in the kit is re-manufactured and it includes an 11-inch Delco Moraine stamped brake booster, proportioning valve, bracket and lines.

• Advanced Metal Products Inc., Booth #32297 introduces aluminum load-bearing Tonneau truck covers that easily carry four wheelers, side-by-side ATVs and cargo up to the maximum pickup load rate.

The 2015 SEMA Show will take place November 3–6, in Las Vegas. Register to attend the Show at www.SEMAShow.com/register.