By Becca Butler

A press conference is one of many ways to garner the attention of the 3,000 editors and reporters who attend the Show each year.

Exhibitors interested in hosting an official press conference at the 2016 SEMA Show have until Friday, July 29, to submit their applications.

A press conference is one of many ways to garner the attention of the 3,000 editors and reporters who attend the Show each year. And while they can be effective in reaching a large number of media, they do require a great deal of preparation. If your company is interested in hosting a press conference at this year’s Show, here’s some important information:

• What You Need to Know About Hosting a Press Conference.
• How to Host a Successful SEMA Show Press Conference (video).

A list of all the PR opportunities for exhibitors is available in the Exhibitor Services Manual. For more information on hosting a press conference, contact Becca Butler at beccab@sema.org, 909-978-6669.

Myles Kovacs of DUB magazine talks about the DUB Tour and what they have going on at the 2015 SEMA Show.

Myles Kovacs of DUB magazine talks about the DUB Tour and what they have going on at the 2015 SEMA Show.

This is the revised Ram 4500 HD Chassis Cab.

The basis for tow trucks and other heavy hauling trucks, the Ram 4500 will get some cosmetic upgrades to fall in line with the latest Ram trucks.

Unlike the ’17 Power Wagon Heavy Duty trucks, the 4500 looks likely to get more of the changes made to the 1500s over the years, rather than the more aggressive Rebel. Still, the wheel arches and grille are more aggressive than in recent years. An updated interior that mimics changes to the 1500 last year is also likely.

Expect to see the Ram 4500s early in 2017.

Photo credit: Brian Williams, SpiedBilde

View our previous Spy Shots:

• 2017 F-150 Diesel “Lion” 3.0L V6
• 2018 Jeep Wrangler Confirms 6-Speed Manual
• 2017 Ram 2500 Power Wagon Laramie

This is the revised Ram 4500 HD Chassis Cab.

The basis for tow trucks and other heavy hauling trucks, the Ram 4500 will get some cosmetic upgrades to fall in line with the latest Ram trucks.

Unlike the ’17 Power Wagon Heavy Duty trucks, the 4500 looks likely to get more of the changes made to the 1500s over the years, rather than the more aggressive Rebel. Still, the wheel arches and grille are more aggressive than in recent years. An updated interior that mimics changes to the 1500 last year is also likely.

Expect to see the Ram 4500s early in 2017.

Photo credit: Brian Williams, SpiedBilde

View our previous Spy Shots:

• 2017 F-150 Diesel “Lion” 3.0L V6
• 2018 Jeep Wrangler Confirms 6-Speed Manual
• 2017 Ram 2500 Power Wagon Laramie

This is the revised Ram 4500 HD Chassis Cab.

The basis for tow trucks and other heavy hauling trucks, the Ram 4500 will get some cosmetic upgrades to fall in line with the latest Ram trucks.

Unlike the ’17 Power Wagon Heavy Duty trucks, the 4500 looks likely to get more of the changes made to the 1500s over the years, rather than the more aggressive Rebel. Still, the wheel arches and grille are more aggressive than in recent years. An updated interior that mimics changes to the 1500 last year is also likely.

Expect to see the Ram 4500s early in 2017.

Photo credit: Brian Williams, SpiedBilde

View our previous Spy Shots:

• 2017 F-150 Diesel “Lion” 3.0L V6
• 2018 Jeep Wrangler Confirms 6-Speed Manual
• 2017 Ram 2500 Power Wagon Laramie

This is the revised Ram 4500 HD Chassis Cab.

The basis for tow trucks and other heavy hauling trucks, the Ram 4500 will get some cosmetic upgrades to fall in line with the latest Ram trucks.

Unlike the ’17 Power Wagon Heavy Duty trucks, the 4500 looks likely to get more of the changes made to the 1500s over the years, rather than the more aggressive Rebel. Still, the wheel arches and grille are more aggressive than in recent years. An updated interior that mimics changes to the 1500 last year is also likely.

Expect to see the Ram 4500s early in 2017.

Photo credit: Brian Williams, SpiedBilde

View our previous Spy Shots:

• 2017 F-150 Diesel “Lion” 3.0L V6
• 2018 Jeep Wrangler Confirms 6-Speed Manual
• 2017 Ram 2500 Power Wagon Laramie

This is the revised Ram 4500 HD Chassis Cab.

The basis for tow trucks and other heavy hauling trucks, the Ram 4500 will get some cosmetic upgrades to fall in line with the latest Ram trucks.

Unlike the ’17 Power Wagon Heavy Duty trucks, the 4500 looks likely to get more of the changes made to the 1500s over the years, rather than the more aggressive Rebel. Still, the wheel arches and grille are more aggressive than in recent years. An updated interior that mimics changes to the 1500 last year is also likely.

Expect to see the Ram 4500s early in 2017.

Photo credit: Brian Williams, SpiedBilde

View our previous Spy Shots:

• 2017 F-150 Diesel “Lion” 3.0L V6
• 2018 Jeep Wrangler Confirms 6-Speed Manual
• 2017 Ram 2500 Power Wagon Laramie

This is the revised Ram 4500 HD Chassis Cab.

The basis for tow trucks and other heavy hauling trucks, the Ram 4500 will get some cosmetic upgrades to fall in line with the latest Ram trucks.

Unlike the ’17 Power Wagon Heavy Duty trucks, the 4500 looks likely to get more of the changes made to the 1500s over the years, rather than the more aggressive Rebel. Still, the wheel arches and grille are more aggressive than in recent years. An updated interior that mimics changes to the 1500 last year is also likely.

Expect to see the Ram 4500s early in 2017.

Photo credit: Brian Williams, SpiedBilde

View our previous Spy Shots:

• 2017 F-150 Diesel “Lion” 3.0L V6
• 2018 Jeep Wrangler Confirms 6-Speed Manual
• 2017 Ram 2500 Power Wagon Laramie

This is the revised Ram 4500 HD Chassis Cab.

The basis for tow trucks and other heavy hauling trucks, the Ram 4500 will get some cosmetic upgrades to fall in line with the latest Ram trucks.

Unlike the ’17 Power Wagon Heavy Duty trucks, the 4500 looks likely to get more of the changes made to the 1500s over the years, rather than the more aggressive Rebel. Still, the wheel arches and grille are more aggressive than in recent years. An updated interior that mimics changes to the 1500 last year is also likely.

Expect to see the Ram 4500s early in 2017.

Photo credit: Brian Williams, SpiedBilde

View our previous Spy Shots:

• 2017 F-150 Diesel “Lion” 3.0L V6
• 2018 Jeep Wrangler Confirms 6-Speed Manual
• 2017 Ram 2500 Power Wagon Laramie