A new study conducted by PPG Industries shows that silver is the new favorite exterior color with North American car buyers, with 22% preferring it to the next closest favorite, white (19%). The popularity of silver is dipping slightly, down 2% from last year, while black—the third favorite at 15%—gained two points. Rounding out the top colors are red (13%), blue (12%), naturals (10%), other/niche market colors (6%) and green (5%).
SEMA research shows that the street-rod and custom market grew retail sales 66% in the past decade (1997–2006), just beating out the thriving restoration marketplace's 65% retail performance in the same period. The street-rod market encompasses highly-modified vehicles used for street travel and show based on body types originally manufactured prior to 1949, according to Jim Spoonhower, SEMA vice president of market research.
The following are websites for several companies participating in the SEMA Ambassador program. SEMA ambassadors recruit new members for the association, and the top ambassadors are recognized during the SEMA Show. For information on how to become a SEMA ambassador, contact SEMA, 909/396-0289.
2007 SEMA Ambassadors
SEMA-member companies have posted several new listings for job opportunities at www.sema.org/classifieds. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enable the employee to participate in webinars, access free market research, join SEMA committees and more. The newest classified listings posted under Positions Available include:
Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are:
Filler for eNews
Whether you’re interested in off-road maneuverability or on-pavement performance, the SEMA Show offers two settings that boast action and education. The Motor Trend Proving Ground Powered by Lexus is the place to see on-road vehicle displays, and the Truck Trend Proving Ground Sponsored by Toyota will again feature exhibitions of four-wheel dirt and rock prowess.
SEMA will announce the winners of its SEMA Design Awards during the association's press conference set for Tuesday, October 30, at 1:30 p.m. in the Las Vegas Convention Center, at the Continental Tire Media Experience, Room S219.
About The 2008 SEMA Accessory-Friendly Vehicles
Nearly 120 manufacturers in the Tools & Equipment section will be showcasing products that make it easier than ever to customize a vehicle.