Thu, 09/10/2015 - 11:21
 Ted Cardenas
Ted Cardenas
David Strickland
David Strickland
 Greg Krueger
Greg Krueger
Dave Anderson
Dave Anderson
 John Ellis
John Ellis
Elaina Farnsworth
Elaina Farnsworth
 Jeff Varick
Jeff Varick
Jim Sherman
Jim Sherman

By John Waraniak

Today’s vehicles, as well as the auto and performance industries are being reinvented, restructured and re-envisioned. Cars are quickly moving from standalone mechanical products to smart electronic products and connected smart products. Not since the beginning of the industry have we seen such disruption in how cars are designed, developed, customized, sold, serviced and owned. Vehicles drive themselves, avoid accidents and connect to their owners’ digital lifestyles. They produce lower emissions, go faster and are safer, smarter and cooler than ever.

The disruptive technologies leading the auto industry and aftermarket product revolution are creating many new and exciting business opportunities and careers for both old-school and new-school SEMA companies. Integration of automotive and consumer electronics technologies and systems is the hottest area where automakers are collaborating with traditional and non-traditional aftermarket companies. Attendees at this Forum will learn first-hand from leading Motor City and Silicon Valley experts how to compete in today’s rapidly evolving vehicle electronics markets and take advantage of the exciting growth opportunities with connected vehicles, software-based customization and digital technologies for automotive applications.

SEMA’s Vehicle Electronics Forum is scheduled for Thursday, November 5, from 1:00 p.m.–2:30 p.m., in rooms N258–N260 of the Las Vegas Convention Center. 

Vehicle Electronics Forum

When: Thursday, November 5, 1:00 p.m.–2:30 p.m.

Where: Las Vegas Convention Center

Moderator: John Waraniak, SEMA Vice President of Vehicle Technology

Speakers:

  • Ted Cardenas, Vice President of Marketing, Pioneer Electronics USA
  • David Strickland, Partner in Venable’s Regulatory Group, Former Administrator, NHTSA
  • Greg Krueger, Connected Vehicle Program Manager, LEIDOS
  • Dave Anderson, Senior Manager of Automotive Integration, NVIDIA
  • John Ellis, Automotive Software Specialist, Ellis and Associates
  • Elaina Farnsworth, CEO and Founder of MOBILE COMPLY
  • Jeff Varick, CEO and Founder, BRANDMOTION
  • Jim Sherman, Business and Technical Events Developer, SAE International

Attendance is free but registration is required. To register go to www.SEMAShow.com/register.

Thu, 09/10/2015 - 10:30
By Becca Butler

 Friday Nights
SEMA Ignited—the official industry after-party—is a great reason to stick around on Friday.
  

Over the past few years, the number of buyers attending the SEMA Show on Friday has continually increased. These buyers are finding that extending their stay throughout the week is an effective way to get more return on their investment, as it provides them with many valuable benefits.

Here are 10 reasons for buyers to attend the 2015 SEMA Show on Friday:

  • Seven hours. The SEMA Show is open Friday, November 6, from 9:00 a.m.–4:00 p.m. That gives buyers seven hours to meet with exhibitors and discover new products. With 2,400 exhibiting companies at the SEMA Show, the additional seven hours will be valuable in helping buyers meet with more exhibitors!
  • See 25% more of the Show. Those who attend the Show on Friday have the chance to see 25% more of the SEMA Show than those who left earlier in the week. Covering 1 million sq. ft. of exhibit space in the Las Vegas Convention Center (LVCC) and another 1 million sq. ft. in attractions outside of the LVCC, you’ll definitely need a full four days to see all of the SEMA Show.
  • See Show attractions. Having more time provides an opportunity to catch up on the attractions that you didn’t have time to visit during the week. Many key SEMA Show attractions are open throughout the day on Friday, including the New Products Showcase, the West Coast Customs Experience and SEMA Central.
    SEMA Cruise
     
      
  • Watch the SEMA Cruise. The annual SEMA Cruise, which takes place immediately after the Show closes, gives buyers the opportunity to watch as nearly 1,500 vehicles parade out of the Las Vegas Convention Center. Providing an up-close view of the customized rides that were on display at the Show, the SEMA Cruise is a great photo opportunity as the vehicles roll past the crowd.
  • Attend SEMA Ignited. Buyers can celebrate the close of the SEMA Show at SEMA Ignited—the official SEMA Show after-party, taking place from 3:00 p.m.–10:00 p.m. in the Gold Lot across the street from the Las Vegas Convention Center. The second-annual event will be filled with food, entertainment, SEMA Show vehicles and more. Admission is free with your Show credentials.
  • Discover the top builds. The second annual SEMA Battle of the Builders competition will take place during the week and culminate Friday, November 6, when the winner will be announced. Buyers can take part in watching as the finalists cast their votes to select the winner, all while being filmed for a nationwide television special.  
  • Meet industry celebrities. A number of industry celebrities will make appearances in exhibitor’s booths throughout the day. Don’t miss the opportunity to meet with some of the industry’s brightest minds and favorite celebrities. Check out the list of celebrity appearances.
  • Education. While more than 50 free education sessions are offered throughout the week, there are a number of “pay-to-attend” sessions available on Friday. Presented by the Society of Collision Repair Specialists (SCRS), these sessions are specifically geared toward collision-repair industry professionals. View the list of all the education sessions offered throughout the week.
  • Avoid traffic. Literally. Airports and highways are flooded as thousands of people head out of the city after a long week of doing business. Don’t get caught in the crowds—extend your stay through Friday night. You’ll be able to unwind and enjoy activities, such as the SEMA Cruise and SEMA Ignited.
  • Why not? Your badge gives you access to all four days of the SEMA Show, so why not take advantage of every opportunity it offers? Whether that means attending more education sessions earlier in the week for more time on the Show Floor on Friday or joining in the fun at SEMA Ignited, here’s a list of everything your $25 badge gets you.

The 2015 SEMA Show is taking place November 3–6, in Las Vegas. Register to attend and make your accommodations to stay through Friday night. Visit the Travel & Lodging page today to book your stay.

Thu, 09/10/2015 - 10:30
By Becca Butler

 Friday Nights
SEMA Ignited—the official industry after-party—is a great reason to stick around on Friday.
  

Over the past few years, the number of buyers attending the SEMA Show on Friday has continually increased. These buyers are finding that extending their stay throughout the week is an effective way to get more return on their investment, as it provides them with many valuable benefits.

Here are 10 reasons for buyers to attend the 2015 SEMA Show on Friday:

  • Seven hours. The SEMA Show is open Friday, November 6, from 9:00 a.m.–4:00 p.m. That gives buyers seven hours to meet with exhibitors and discover new products. With 2,400 exhibiting companies at the SEMA Show, the additional seven hours will be valuable in helping buyers meet with more exhibitors!
  • See 25% more of the Show. Those who attend the Show on Friday have the chance to see 25% more of the SEMA Show than those who left earlier in the week. Covering 1 million sq. ft. of exhibit space in the Las Vegas Convention Center (LVCC) and another 1 million sq. ft. in attractions outside of the LVCC, you’ll definitely need a full four days to see all of the SEMA Show.
  • See Show attractions. Having more time provides an opportunity to catch up on the attractions that you didn’t have time to visit during the week. Many key SEMA Show attractions are open throughout the day on Friday, including the New Products Showcase, the West Coast Customs Experience and SEMA Central.
    SEMA Cruise
     
      
  • Watch the SEMA Cruise. The annual SEMA Cruise, which takes place immediately after the Show closes, gives buyers the opportunity to watch as nearly 1,500 vehicles parade out of the Las Vegas Convention Center. Providing an up-close view of the customized rides that were on display at the Show, the SEMA Cruise is a great photo opportunity as the vehicles roll past the crowd.
  • Attend SEMA Ignited. Buyers can celebrate the close of the SEMA Show at SEMA Ignited—the official SEMA Show after-party, taking place from 3:00 p.m.–10:00 p.m. in the Gold Lot across the street from the Las Vegas Convention Center. The second-annual event will be filled with food, entertainment, SEMA Show vehicles and more. Admission is free with your Show credentials.
  • Discover the top builds. The second annual SEMA Battle of the Builders competition will take place during the week and culminate Friday, November 6, when the winner will be announced. Buyers can take part in watching as the finalists cast their votes to select the winner, all while being filmed for a nationwide television special.  
  • Meet industry celebrities. A number of industry celebrities will make appearances in exhibitor’s booths throughout the day. Don’t miss the opportunity to meet with some of the industry’s brightest minds and favorite celebrities. Check out the list of celebrity appearances.
  • Education. While more than 50 free education sessions are offered throughout the week, there are a number of “pay-to-attend” sessions available on Friday. Presented by the Society of Collision Repair Specialists (SCRS), these sessions are specifically geared toward collision-repair industry professionals. View the list of all the education sessions offered throughout the week.
  • Avoid traffic. Literally. Airports and highways are flooded as thousands of people head out of the city after a long week of doing business. Don’t get caught in the crowds—extend your stay through Friday night. You’ll be able to unwind and enjoy activities, such as the SEMA Cruise and SEMA Ignited.
  • Why not? Your badge gives you access to all four days of the SEMA Show, so why not take advantage of every opportunity it offers? Whether that means attending more education sessions earlier in the week for more time on the Show Floor on Friday or joining in the fun at SEMA Ignited, here’s a list of everything your $25 badge gets you.

The 2015 SEMA Show is taking place November 3–6, in Las Vegas. Register to attend and make your accommodations to stay through Friday night. Visit the Travel & Lodging page today to book your stay.

Thu, 09/10/2015 - 10:30
By Becca Butler

 Friday Nights
SEMA Ignited—the official industry after-party—is a great reason to stick around on Friday.
  

Over the past few years, the number of buyers attending the SEMA Show on Friday has continually increased. These buyers are finding that extending their stay throughout the week is an effective way to get more return on their investment, as it provides them with many valuable benefits.

Here are 10 reasons for buyers to attend the 2015 SEMA Show on Friday:

  • Seven hours. The SEMA Show is open Friday, November 6, from 9:00 a.m.–4:00 p.m. That gives buyers seven hours to meet with exhibitors and discover new products. With 2,400 exhibiting companies at the SEMA Show, the additional seven hours will be valuable in helping buyers meet with more exhibitors!
  • See 25% more of the Show. Those who attend the Show on Friday have the chance to see 25% more of the SEMA Show than those who left earlier in the week. Covering 1 million sq. ft. of exhibit space in the Las Vegas Convention Center (LVCC) and another 1 million sq. ft. in attractions outside of the LVCC, you’ll definitely need a full four days to see all of the SEMA Show.
  • See Show attractions. Having more time provides an opportunity to catch up on the attractions that you didn’t have time to visit during the week. Many key SEMA Show attractions are open throughout the day on Friday, including the New Products Showcase, the West Coast Customs Experience and SEMA Central.
    SEMA Cruise
     
      
  • Watch the SEMA Cruise. The annual SEMA Cruise, which takes place immediately after the Show closes, gives buyers the opportunity to watch as nearly 1,500 vehicles parade out of the Las Vegas Convention Center. Providing an up-close view of the customized rides that were on display at the Show, the SEMA Cruise is a great photo opportunity as the vehicles roll past the crowd.
  • Attend SEMA Ignited. Buyers can celebrate the close of the SEMA Show at SEMA Ignited—the official SEMA Show after-party, taking place from 3:00 p.m.–10:00 p.m. in the Gold Lot across the street from the Las Vegas Convention Center. The second-annual event will be filled with food, entertainment, SEMA Show vehicles and more. Admission is free with your Show credentials.
  • Discover the top builds. The second annual SEMA Battle of the Builders competition will take place during the week and culminate Friday, November 6, when the winner will be announced. Buyers can take part in watching as the finalists cast their votes to select the winner, all while being filmed for a nationwide television special.  
  • Meet industry celebrities. A number of industry celebrities will make appearances in exhibitor’s booths throughout the day. Don’t miss the opportunity to meet with some of the industry’s brightest minds and favorite celebrities. Check out the list of celebrity appearances.
  • Education. While more than 50 free education sessions are offered throughout the week, there are a number of “pay-to-attend” sessions available on Friday. Presented by the Society of Collision Repair Specialists (SCRS), these sessions are specifically geared toward collision-repair industry professionals. View the list of all the education sessions offered throughout the week.
  • Avoid traffic. Literally. Airports and highways are flooded as thousands of people head out of the city after a long week of doing business. Don’t get caught in the crowds—extend your stay through Friday night. You’ll be able to unwind and enjoy activities, such as the SEMA Cruise and SEMA Ignited.
  • Why not? Your badge gives you access to all four days of the SEMA Show, so why not take advantage of every opportunity it offers? Whether that means attending more education sessions earlier in the week for more time on the Show Floor on Friday or joining in the fun at SEMA Ignited, here’s a list of everything your $25 badge gets you.

The 2015 SEMA Show is taking place November 3–6, in Las Vegas. Register to attend and make your accommodations to stay through Friday night. Visit the Travel & Lodging page today to book your stay.

Thu, 09/10/2015 - 10:30
By Becca Butler

 Friday Nights
SEMA Ignited—the official industry after-party—is a great reason to stick around on Friday.
  

Over the past few years, the number of buyers attending the SEMA Show on Friday has continually increased. These buyers are finding that extending their stay throughout the week is an effective way to get more return on their investment, as it provides them with many valuable benefits.

Here are 10 reasons for buyers to attend the 2015 SEMA Show on Friday:

  • Seven hours. The SEMA Show is open Friday, November 6, from 9:00 a.m.–4:00 p.m. That gives buyers seven hours to meet with exhibitors and discover new products. With 2,400 exhibiting companies at the SEMA Show, the additional seven hours will be valuable in helping buyers meet with more exhibitors!
  • See 25% more of the Show. Those who attend the Show on Friday have the chance to see 25% more of the SEMA Show than those who left earlier in the week. Covering 1 million sq. ft. of exhibit space in the Las Vegas Convention Center (LVCC) and another 1 million sq. ft. in attractions outside of the LVCC, you’ll definitely need a full four days to see all of the SEMA Show.
  • See Show attractions. Having more time provides an opportunity to catch up on the attractions that you didn’t have time to visit during the week. Many key SEMA Show attractions are open throughout the day on Friday, including the New Products Showcase, the West Coast Customs Experience and SEMA Central.
    SEMA Cruise
     
      
  • Watch the SEMA Cruise. The annual SEMA Cruise, which takes place immediately after the Show closes, gives buyers the opportunity to watch as nearly 1,500 vehicles parade out of the Las Vegas Convention Center. Providing an up-close view of the customized rides that were on display at the Show, the SEMA Cruise is a great photo opportunity as the vehicles roll past the crowd.
  • Attend SEMA Ignited. Buyers can celebrate the close of the SEMA Show at SEMA Ignited—the official SEMA Show after-party, taking place from 3:00 p.m.–10:00 p.m. in the Gold Lot across the street from the Las Vegas Convention Center. The second-annual event will be filled with food, entertainment, SEMA Show vehicles and more. Admission is free with your Show credentials.
  • Discover the top builds. The second annual SEMA Battle of the Builders competition will take place during the week and culminate Friday, November 6, when the winner will be announced. Buyers can take part in watching as the finalists cast their votes to select the winner, all while being filmed for a nationwide television special.  
  • Meet industry celebrities. A number of industry celebrities will make appearances in exhibitor’s booths throughout the day. Don’t miss the opportunity to meet with some of the industry’s brightest minds and favorite celebrities. Check out the list of celebrity appearances.
  • Education. While more than 50 free education sessions are offered throughout the week, there are a number of “pay-to-attend” sessions available on Friday. Presented by the Society of Collision Repair Specialists (SCRS), these sessions are specifically geared toward collision-repair industry professionals. View the list of all the education sessions offered throughout the week.
  • Avoid traffic. Literally. Airports and highways are flooded as thousands of people head out of the city after a long week of doing business. Don’t get caught in the crowds—extend your stay through Friday night. You’ll be able to unwind and enjoy activities, such as the SEMA Cruise and SEMA Ignited.
  • Why not? Your badge gives you access to all four days of the SEMA Show, so why not take advantage of every opportunity it offers? Whether that means attending more education sessions earlier in the week for more time on the Show Floor on Friday or joining in the fun at SEMA Ignited, here’s a list of everything your $25 badge gets you.

The 2015 SEMA Show is taking place November 3–6, in Las Vegas. Register to attend and make your accommodations to stay through Friday night. Visit the Travel & Lodging page today to book your stay.

Thu, 09/10/2015 - 10:30
By Becca Butler

 Friday Nights
SEMA Ignited—the official industry after-party—is a great reason to stick around on Friday.
  

Over the past few years, the number of buyers attending the SEMA Show on Friday has continually increased. These buyers are finding that extending their stay throughout the week is an effective way to get more return on their investment, as it provides them with many valuable benefits.

Here are 10 reasons for buyers to attend the 2015 SEMA Show on Friday:

  • Seven hours. The SEMA Show is open Friday, November 6, from 9:00 a.m.–4:00 p.m. That gives buyers seven hours to meet with exhibitors and discover new products. With 2,400 exhibiting companies at the SEMA Show, the additional seven hours will be valuable in helping buyers meet with more exhibitors!
  • See 25% more of the Show. Those who attend the Show on Friday have the chance to see 25% more of the SEMA Show than those who left earlier in the week. Covering 1 million sq. ft. of exhibit space in the Las Vegas Convention Center (LVCC) and another 1 million sq. ft. in attractions outside of the LVCC, you’ll definitely need a full four days to see all of the SEMA Show.
  • See Show attractions. Having more time provides an opportunity to catch up on the attractions that you didn’t have time to visit during the week. Many key SEMA Show attractions are open throughout the day on Friday, including the New Products Showcase, the West Coast Customs Experience and SEMA Central.
    SEMA Cruise
     
      
  • Watch the SEMA Cruise. The annual SEMA Cruise, which takes place immediately after the Show closes, gives buyers the opportunity to watch as nearly 1,500 vehicles parade out of the Las Vegas Convention Center. Providing an up-close view of the customized rides that were on display at the Show, the SEMA Cruise is a great photo opportunity as the vehicles roll past the crowd.
  • Attend SEMA Ignited. Buyers can celebrate the close of the SEMA Show at SEMA Ignited—the official SEMA Show after-party, taking place from 3:00 p.m.–10:00 p.m. in the Gold Lot across the street from the Las Vegas Convention Center. The second-annual event will be filled with food, entertainment, SEMA Show vehicles and more. Admission is free with your Show credentials.
  • Discover the top builds. The second annual SEMA Battle of the Builders competition will take place during the week and culminate Friday, November 6, when the winner will be announced. Buyers can take part in watching as the finalists cast their votes to select the winner, all while being filmed for a nationwide television special.  
  • Meet industry celebrities. A number of industry celebrities will make appearances in exhibitor’s booths throughout the day. Don’t miss the opportunity to meet with some of the industry’s brightest minds and favorite celebrities. Check out the list of celebrity appearances.
  • Education. While more than 50 free education sessions are offered throughout the week, there are a number of “pay-to-attend” sessions available on Friday. Presented by the Society of Collision Repair Specialists (SCRS), these sessions are specifically geared toward collision-repair industry professionals. View the list of all the education sessions offered throughout the week.
  • Avoid traffic. Literally. Airports and highways are flooded as thousands of people head out of the city after a long week of doing business. Don’t get caught in the crowds—extend your stay through Friday night. You’ll be able to unwind and enjoy activities, such as the SEMA Cruise and SEMA Ignited.
  • Why not? Your badge gives you access to all four days of the SEMA Show, so why not take advantage of every opportunity it offers? Whether that means attending more education sessions earlier in the week for more time on the Show Floor on Friday or joining in the fun at SEMA Ignited, here’s a list of everything your $25 badge gets you.

The 2015 SEMA Show is taking place November 3–6, in Las Vegas. Register to attend and make your accommodations to stay through Friday night. Visit the Travel & Lodging page today to book your stay.

Thu, 09/10/2015 - 10:30
By Becca Butler

 Friday Nights
SEMA Ignited—the official industry after-party—is a great reason to stick around on Friday.
  

Over the past few years, the number of buyers attending the SEMA Show on Friday has continually increased. These buyers are finding that extending their stay throughout the week is an effective way to get more return on their investment, as it provides them with many valuable benefits.

Here are 10 reasons for buyers to attend the 2015 SEMA Show on Friday:

  • Seven hours. The SEMA Show is open Friday, November 6, from 9:00 a.m.–4:00 p.m. That gives buyers seven hours to meet with exhibitors and discover new products. With 2,400 exhibiting companies at the SEMA Show, the additional seven hours will be valuable in helping buyers meet with more exhibitors!
  • See 25% more of the Show. Those who attend the Show on Friday have the chance to see 25% more of the SEMA Show than those who left earlier in the week. Covering 1 million sq. ft. of exhibit space in the Las Vegas Convention Center (LVCC) and another 1 million sq. ft. in attractions outside of the LVCC, you’ll definitely need a full four days to see all of the SEMA Show.
  • See Show attractions. Having more time provides an opportunity to catch up on the attractions that you didn’t have time to visit during the week. Many key SEMA Show attractions are open throughout the day on Friday, including the New Products Showcase, the West Coast Customs Experience and SEMA Central.
    SEMA Cruise
     
      
  • Watch the SEMA Cruise. The annual SEMA Cruise, which takes place immediately after the Show closes, gives buyers the opportunity to watch as nearly 1,500 vehicles parade out of the Las Vegas Convention Center. Providing an up-close view of the customized rides that were on display at the Show, the SEMA Cruise is a great photo opportunity as the vehicles roll past the crowd.
  • Attend SEMA Ignited. Buyers can celebrate the close of the SEMA Show at SEMA Ignited—the official SEMA Show after-party, taking place from 3:00 p.m.–10:00 p.m. in the Gold Lot across the street from the Las Vegas Convention Center. The second-annual event will be filled with food, entertainment, SEMA Show vehicles and more. Admission is free with your Show credentials.
  • Discover the top builds. The second annual SEMA Battle of the Builders competition will take place during the week and culminate Friday, November 6, when the winner will be announced. Buyers can take part in watching as the finalists cast their votes to select the winner, all while being filmed for a nationwide television special.  
  • Meet industry celebrities. A number of industry celebrities will make appearances in exhibitor’s booths throughout the day. Don’t miss the opportunity to meet with some of the industry’s brightest minds and favorite celebrities. Check out the list of celebrity appearances.
  • Education. While more than 50 free education sessions are offered throughout the week, there are a number of “pay-to-attend” sessions available on Friday. Presented by the Society of Collision Repair Specialists (SCRS), these sessions are specifically geared toward collision-repair industry professionals. View the list of all the education sessions offered throughout the week.
  • Avoid traffic. Literally. Airports and highways are flooded as thousands of people head out of the city after a long week of doing business. Don’t get caught in the crowds—extend your stay through Friday night. You’ll be able to unwind and enjoy activities, such as the SEMA Cruise and SEMA Ignited.
  • Why not? Your badge gives you access to all four days of the SEMA Show, so why not take advantage of every opportunity it offers? Whether that means attending more education sessions earlier in the week for more time on the Show Floor on Friday or joining in the fun at SEMA Ignited, here’s a list of everything your $25 badge gets you.

The 2015 SEMA Show is taking place November 3–6, in Las Vegas. Register to attend and make your accommodations to stay through Friday night. Visit the Travel & Lodging page today to book your stay.

Thu, 09/10/2015 - 10:19
 SEMA Show
Exhibiting companies with special pricing, promotions, two-for-one offers or other incentives or specials are encouraged to let SEMA know.
  

By Jason Catullo

Exhibitors of the 2015 SEMA Show are invited to generate more opportunities and awareness for their company and products by announcing Show incentives in SEMA eNews.

Companies with special pricing, promotions, two-for-one offers or additional incentives or specials are encouraged to let SEMA know. Announcements will be included each week in SEMA eNews from now until the opening of the 2015 SEMA Show.

To be included, send information to editors@sema.org.

Latest Specials/Incentives

Autocap North America, Booth 11410, North Hall

AutoCap
 
  

Offering a SEMA Show special to new and existing customers: 15% off current pricing on all Autocap reusable service protections, such as seat covers, steering wheel covers, etc., as well as AutoCap's custom printed locking wheel nut key bags.

Valid only on orders placed at the Show, November 3–6. For product information, visit booth 11410 or www.autocap.com.mx.


 Air Couture Booth 13155, North Hall

Air Couture 
  

Mixed box of 120 car air fresheners (8 fragrances, 15 pieces each) for an Air Couture SEMA Show special price of $120. Regular price is $150. This special is only valid during the 2015 SEMA Show.

Every one of Air Couture's products was brought to essence in order to transcend the humdrum of the common old and usher in a bouquet of originality perfumed in fresh air.

This undying spirit of freedom is in every single particle of our boutique-quality scents. Inspired by the aromas of the world's most beloved perfumes, Air Couture combines design elegance with a refreshingly welcoming olfactory delight in a strictly European joie de vivre fashion.


SEMA Show Online Media Center
 SEMA Show Logo
  

In addition to announcing special promotions through SEMA eNews, exhibitors can create more awareness for their products and Show participation by using the SEMA Show Online Media Center. Free for exhibitors and easily accessible by buyers and reporters, the Online Media Center serves as the place to obtain and announce Show-related news leading up to the November event.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact pr@sema.org or 909-978-6723.

Thu, 09/10/2015 - 10:19
 SEMA Show
Exhibiting companies with special pricing, promotions, two-for-one offers or other incentives or specials are encouraged to let SEMA know.
  

By Jason Catullo

Exhibitors of the 2015 SEMA Show are invited to generate more opportunities and awareness for their company and products by announcing Show incentives in SEMA eNews.

Companies with special pricing, promotions, two-for-one offers or additional incentives or specials are encouraged to let SEMA know. Announcements will be included each week in SEMA eNews from now until the opening of the 2015 SEMA Show.

To be included, send information to editors@sema.org.

Latest Specials/Incentives

Autocap North America, Booth 11410, North Hall

AutoCap
 
  

Offering a SEMA Show special to new and existing customers: 15% off current pricing on all Autocap reusable service protections, such as seat covers, steering wheel covers, etc., as well as AutoCap's custom printed locking wheel nut key bags.

Valid only on orders placed at the Show, November 3–6. For product information, visit booth 11410 or www.autocap.com.mx.


 Air Couture Booth 13155, North Hall

Air Couture 
  

Mixed box of 120 car air fresheners (8 fragrances, 15 pieces each) for an Air Couture SEMA Show special price of $120. Regular price is $150. This special is only valid during the 2015 SEMA Show.

Every one of Air Couture's products was brought to essence in order to transcend the humdrum of the common old and usher in a bouquet of originality perfumed in fresh air.

This undying spirit of freedom is in every single particle of our boutique-quality scents. Inspired by the aromas of the world's most beloved perfumes, Air Couture combines design elegance with a refreshingly welcoming olfactory delight in a strictly European joie de vivre fashion.


SEMA Show Online Media Center
 SEMA Show Logo
  

In addition to announcing special promotions through SEMA eNews, exhibitors can create more awareness for their products and Show participation by using the SEMA Show Online Media Center. Free for exhibitors and easily accessible by buyers and reporters, the Online Media Center serves as the place to obtain and announce Show-related news leading up to the November event.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact pr@sema.org or 909-978-6723.

Thu, 09/10/2015 - 10:02

Compiled by SEMA Editors

  ladd
Troy Ladd of Hollywood Hot Rods is the third custom-car icon to be added to the growing stable of Red Kap Craftsmen.
  

Red Kap Welcomes Troy Ladd of Hollywood Hot Rods to “The Craftsmen” Series

Red Kap has selected L.A. Roadsters 2012 Builder of the Year Troy Ladd as the third custom-car icon to be added to the growing stable of Red Kap Craftsmen. Ladd owns Hollywood Hot Rods in Burbank, California. He has been designing, building and restoring custom hot rods from his shop for more than a decade. Ladd is known for his work on the TV shows “Rides” (2003), “Ultimate Car Build Off” (2010) and “American Icon: The Hot Rod” (2010). He’s been honored by enthusiast magazines, including Hot Rod, Street Rodder and Rod & Custom. Other major wins include Grand National Roadster Show 2010 Builder of the Year and the Goodguys Rod & Custom Association/SEMA 2007 Trendsetter Award.

“The Craftsmen” is a video series profiling custom builders who embody Red Kap’s core values of heritage, craftsmanship and passion. “The Builder” is the first of two videos profiling Ladd. Viewers will hear Ladd’s unique stories while seeing the high-performance works of art that earned him a place among this group.

Scott Poncher Steps Down as ReadyLIFT Suspension President

ReadyLIFT Suspension Inc.’s board of directors has announced that Scott Poncher, the company’s founder and president, is voluntarily stepping down as president, effective immediately. After pioneering the leveling kit product category, developing lift, suspension and other off-road products and leading ReadyLIFT for more than 10 years, Poncher has decided to move on to pursue other interests. Poncher will remain available to provide strategic advice to the ReadyLIFT team. ReadyLIFT will continue to be run by its leadership team while it identifies a new long-term president. Kyle Wright, a current ReadyLIFT director and operating partner of ReadyLIFT’s primary owner Mangrove Equity Partners, will act as interim president.

  olson
Chuck Olson
  

QA1 Hires Chuck Olson as Director of Engineering

QA1 has announced that Chuck Olson has joined the QA1 team as director of engineering. He will lead the design and manufacturing engineers and be responsible for new-product development and continuous improvement. Olson has worked in contract manufacturing and product design for the past 22 years. He has also been active in dirt circle-track racing for much of the last 25 years and is an avid enthusiast.

AAM Group Welcomes TI Automotive as New Program Vendor

The AAM Group has announced the addition of TI Automotive as a vendor in its Parts Pro marketing program. With its acceptance, TI Automotive will enjoy representation across The AAM Group’s array of marketing tools, including the Digital Showcase online catalog, the Insight app and its Price Manager retail calculator and the group’s full suite of digital and print media.

Nicki Schoen Joins KMS Marketing Solutions

Karl Stearns, president of KMS Marketing Solutions, has announced that Nicki Schoen has joined the firm as client services manager. Schoen was responsible for the logistical placement of Ford trucks at the SEMA Show and became well-known in the industry. She spent time with Ryder Logistics, applying her skills to an entirely different field when she left the industry in 2002. While at Ryder, Schoen won the award for Supply Chain Hero after saving a client more than $1.9 million in one year.

  lingenfelter
“Car Crazy” host Barry Meguiar (right) will welcome Ken Lingenfelter on an episode that will air Monday, September 14, on Discovery's Velocity TV channel.
  

Velocity TV’s “Car Crazy” to Feature an Inside Look at Lingenfelter

On September 14, automotive enthusiast TV show "Car Crazy" will feature an in-depth look at the Lingenfelter Collection and explore the story of the man responsible for this dream garage. The Lingenfelter Collection, assembled and curated by Ken Lingenfelter, owner of Lingenfelter Performance Engineering, is a 40,000-sq.-ft. building filled with a continually evolving roster of more than 200 unique and historically significant American musclecars, Corvettes and late-model exotics, including a Bugatti Veyron, a Lamborghini Reventon and eight Ferraris, including a ’15 LaFerrari.

Corvettes both old and new are an integral part of the collection, which includes a ’53 Supercharged Corvette, ’54 Duntov Test Mule and Lingenfelter Performance Engineering's new Level One and Level Two tuned C7 Z06s. Lingenfelter uses the collection as a venue for public tours and special events in order to generate financial support for a number of important charitable organizations through The Lingenfelter Foundation.

The "Car Crazy" episode will explore the synergy between Lingenfelter's drive to create high-performance aftermarket products and his pursuit of the world's finest collectible automobiles. It will air Monday, September 14, on Discovery's Velocity TV channel. For details, visit carcrazycentral.com.

  glowacki
Ken Glowacki
  

Ken Glowacki Joins Rev’n Sales Team

Luken Communications
has hired Ken Glowacki—an automotive and aftermarket advertising veteran—to the Rev’n sales force in the Detroit market. Glowacki officially joined the team in August and will focus his time on large accounts in addition to the original-equipment market. Glowacki is a seasoned marketing and advertising executive with more than 30 years of experience helping clients achieve their strategic development and sales objectives. While representing many of the premier automotive enthusiast magazines, such as Motor Trend, Hot Rod, Petersen’s Four Wheel & Off Road and others, he has successfully negotiated long-term multi-million-dollar contracts that crossed over multi-media platforms. In addition to automakers, his client base includes national consumer goods companies and automotive aftermarket suppliers.

Kendrick Oil Signs on With VP Racing Fuels Branding Program

VP Racing Fuels has introduced Kendrick Oil Co. as the newest partner in its retail branding program. Based in Friona, Texas, Kendrick provides a range of fuel products to 47 retail locations and a variety of other customers in Texas, New Mexico, Oklahoma, Kansas, Colorado and Louisiana.

big red
RealTruck.com's “Big Red” was featured on ChevyTv.com.
 
  

RealTruck.com's “Big Red” Featured on ChevyTv.com

RealTruck.com has announced that its recent custom truck project, “Big Red,” was featured on ChevyTv.com. The Big Red truck build’s key feature was to ensure that any truck owner could replicate its style. Thus, only bolt-on accessories were used. Chevy TV directs readers to RealTruck’s YouTube page, where they can track the Big Red build progress from beginning to end.

Legacy Manufacturing to Double Capacity With New $10.4 Million Facility

Legacy Manufacturing, the maker of Flexzilla extreme performance water and air hoses, is building a $10.4 million facility to consolidate its operations and double its capacity. The 133,000-sq.-ft. building will be located in Marion, Iowa—the same as its current facility—where the company has done business for more than 20 years. The company expects to move into the new facility during the first quarter of 2016.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.