Thursday, September 27, 2007 - 7:00am

Truck enthusiasts picked up the purchasing pace of brush guards during the last three months via online auction sales, pushing sales for the period of June 25-September up 27% compared to the previous three months, according to data from Terapeak, a developer of market-focused research software that monitors online sales and auctions.

The action in the mid- and late summer months couldn’t compare to sales during the winter months, however. For the period December 27-March 26, brush guard sales were up almost 10 percent over the current three-month period.

Thursday, September 27, 2007 - 7:00am

Manufacturer sales of specialty automotive products reached $12.94 billion in 2006, an 8.28% increase from the previous year, according to SEMA Research. This total represents just over a third of what the industry generated at the retail level—$36.7 million.

Thursday, September 27, 2007 - 7:00am

In the past decade, light truck owners have increased their purchases of accessory/appearance products, at the expense of performance and suspension/handling products, according to SEMA research. Sales of accessory/appearance products rose 9.1% between 1996-2006 to 62.6% of market segment share.

Performance products, meanwhile, dropped five percent over the decade to 10.1% in 2006, while suspension and handling products dipped six percent to 27.3% last year.

Thursday, September 27, 2007 - 7:00am

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Thursday, September 27, 2007 - 7:00am

According to SEMA's 2007 Automotive Lifestyles enthusiast survey, 27% of those surveyed own a pickup, and 85% of these consumers say they have purchased specialty equipment for their trucks within the last year. The following is an excerpt from the 2006 SEMA Light Truck Personalization Report, which provides demographic information about owners of specific pickup models.

DEMOGRAPHIC PROFILE

Thursday, September 27, 2007 - 7:00am

Nearly one in five (18%) automotive enthusiasts say they have attended drifting events within the last year, according to SEMA's 2007 Automotive Lifestyles enthusiast survey. The following is a short excerpt from the 2006 SEMA Compact Performance Market Report, which delves further into the subject of drifting:

Thursday, September 27, 2007 - 7:00am

The companies below represent the members that comprise the Select Committee of the Wheel & Tire Council. The council’s mission is to identify common problems and opportunities relating to the aftermarket wheel industry. The WTC directs its efforts toward providing members with a forum in which to address industry-related issues; offer networking and educational opportunities; and create a database of technical information designed to aid member companies in developing new wheel designs and preparing application guides.

Thursday, September 27, 2007 - 7:00am

SEMA-member companies have posted several new listings for job opportunities at www.sema.org/classifieds. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enable the employee to participate in webinars, access free market research, join SEMA committees and more. The newest classified listings posted under Positions Available include:

Thursday, September 27, 2007 - 7:00am

Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are:

Thursday, September 27, 2007 - 7:00am

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