Thursday, May 24, 2007 - 7:00am


The latest news from SEMA councils and committees:

Manufacturers' Representatives Council (MRC)

Thursday, May 24, 2007 - 7:00am

Entries are still being accepted for the 2007 Tire Review Top Shop Award presented by Hennessy Industries, a new program that seeks to honor the "best of the best" independent tire dealers in the United States and Canada.

Thursday, May 24, 2007 - 7:00am

Filler for eNews

Thursday, May 24, 2007 - 7:00am

Dates and locations for several upcoming SEMA-sponsored shows and activities have been announced. Details are:

>> SEMA Webinar: 10 Steps to Your SEMA Show Plan That Will Guarantee ROI and Success, June 10
>> Aftermarket eForum, Hyatt Regency O'Hare, July 16–18, Chicago

Thursday, May 24, 2007 - 7:00am

SEMA-members companies have posted several new listings for job opportunities at www.sema.org/classifieds. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enable the employee to participate in webinars, access free market research, join SEMA committees and more. The newest classified listings posted under Positions Available include:

Thursday, May 24, 2007 - 7:00am

The links below represent SEMA’s councils and committees, groups dedicated to specific market niches and professional groups within the specialty-equipment industry. For more each council and committee, click the link below, or e-mail member@sema.org to request more information.

SEMA Council and Committees

Restoration: Automotive Restoration Market Organization (ARMO)
Hot Rod: Hot Rod Industry Alliance (HRIA)

Thursday, May 24, 2007 - 7:00am

According to information from The NPD Group, a consumer and retail information company, marketers of vehicle appearance products (i.e. car care) could see a boost in business this spring. The firm reports 12% of consumers surveyed last fall indicated they would spend more money on vehicle appearance this year; only 4% said they would spend less.

Thursday, May 24, 2007 - 7:00am

Without a doubt, safety and security features and services are becoming an increasingly important part of automakers' arsenal as they try to differentiate themselves from the competition and woo more customers into their fold, according to a recent TechnoMetrica Market Intelligence article. In a recent newsletter, TechnoMetrica states that the trend of adding more features and services to today’s vehicles is not confined to safety and security.

Thursday, May 24, 2007 - 7:00am

The future of filters appears to be heading in a good direction, according to a new study from The Freedonia Group, Inc. A recent Aftermarket Business article states that filter shipments are projected to advance 3.2% annually through 2011 to $10.9 billion. Gains will be driven by ongoing sales in the aftermarket, which accounts for the vast majority of demand. Advances will also be spurred by pending changes in environmental regulations, particularly those involving cleaner air and a reduction in diesel engine emissions.

Thursday, May 24, 2007 - 7:00am

The benefits of strategic planning are many, but the planning process itself has its own rewards, according to a recent article by Dan Beaulieu, president of D.B. Management Group LLC. The excerpt of his article below describes how companies can benefit by taking the time to develop a strategic marketing plan:

Does your company have a strategic business plan? How about a formal marketing plan? Does your team sit down together at least once a year and hack out how you did this year and what you plan to do next year?

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