By SEMA News Editors

Hyundai Motor Group, the South Korean automaker, has committed to investing $21 billion in the United States from 2025 to 2028.

The investment aims to expand Hyundai Motor Group's manufacturing capabilities, advance future technologies and enhance energy infrastructure in the United States, the company said.

According to a statement announcing the commitment, $9 billion will be put toward establishing an annual production capacity in the United States of 1.2 million vehicles across its automotive brands, Hyundai Motor, Kia and Genesis.

The company is also planning to improve its current production facilities, Hyundai Motor Manufacturing Alabama and Kia Autoland Georgia. $6 billion will also be allocated to increase localization of parts and components and strengthening the group's supply chain. Other investments will be put toward expanded strategic partnerships, energy infrastructure projects and more.

Hyundai anticipates that the investment will create 14,000 new full-time jobs by 2028.

Image courtesy of Shutterstock

By SEMA News Editors

Registration is open for the SEMA Show Exhibitor Summit, the annual program for exhibitors to learn how to maximize their Show experience, returns to Las Vegas in 2025 with new dates: Wednesday, June 25, Thursday, June 26, and Friday, June 27 (travel date).

Register and view the 2025 SEMA Show Exhibitor Summit agenda and more details at semashow.com/exhibitor-summit.

Haven't yet signed up your brand to exhibit at the 2025 SEMA Show? Make sure to submit your exhibit space rental application and deposit by Friday, March 28, in order to take part in the priority booth space selection process.

While space applications are accepted at any time leading up to the event in November, submitting an ESRA and deposit by March 28 will give exhibitors the first opportunity to select their booth locations for the upcoming SEMA Show, where you can showcase your brand's latest and greatest parts and products to a massive audience of aftermarket dealmakers, business peers and automotive enthusiasts.

For those that have already secured their SEMA Show booth, the Exhibitor Summit, which will take place at the Las Vegas Convention Center (LVCC) South Hall Skybridge, will lead exhibitors through the art of the exhibit, step-by-step, to maximize their SEMA Show experience at the LVCC later this year, November 4-7.

"Exhibiting at the SEMA Show is an art form with proven best practices and techniques that exhibitors can utilize to maximize their ROI. At the Exhibitor Summit across two days, you and your team will be armed with practical and proven strategies for lead generation, media engagement, booth layout, debuting products and cost-saving opportunities," said Andy Tompkins, SEMA trade show director. "Just make it to Vegas, and we've got your SEMA Show planning covered. But hurry, space is limited, so register and secure your spot today!"

As the SEMA Show continues to evolve, the Summit provides exhibitors with effective lead generation and sales-building programs as well as the latest information on how to build brand visibility, media engagement and marketing reach.

To support this mission, prominent content creators and media members will share first-hand insights on how they approach covering the SEMA Show, revealing to exhibitors how they can maximize their booth's impact on the media. In addition, organizers will also provide tips on launching new products, free and low-cost sponsorship opportunities, and everything exhibitors need to know to save time and money at the SEMA Show. Those seeking booth design and layout direction will not be disappointed, as the SEMA Show team will also share ways to create the best possible booth presentation that aligns with a brand's specific goals and needs.

Longtime exhibitors may notice an earlier Exhibitor Summit date this year. This change was designed to bring more impact to the event, as it will provide exhibitors with more time to put event takeaways into an actionable exhibit plan.

Register to join the SEMA Show team in Vegas this June, and we'll handle the rest. Exhibitors enjoy complimentary registration, a two-night hotel stay (for up to two representatives from each exhibiting company), and select meals courtesy of SEMA.

View the agenda and register for the 2025 SEMA Show Exhibitor Summit at semashow.com/exhibitor-summit.

Haven't signed up to exhibit at the 2025 SEMA Show yet? Get ready to power your sales and marketing yearlong with a booth at the SEMA Show and learn more details here.

Note: the booth space deposit deadline, Friday, March 28, is fast approaching. Register before the official SEMA Show space draw process, Monday, April 28 through Wednesday, May 14, to be included in the initial floorplan release.

From the SEMA Washington, D.C., office

United States Representative Claudia Tenney (R-NY) last week reintroduced the bipartisan, "Motorsports Fairness and Permanency Act" (H.R. 2231), a bill that would permanently establish an important tax incentive that helps create a more sustainable economic landscape for race tracks across the nation. 

The SEMA- and PRI-supported bill would permanently allow motorsports entertainment complexes to depreciate their investments over a seven-year period. The incentive, along with the Tax Cuts and Jobs Act of 2017, is otherwise set to expire on December 31, 2025. Without congressional action, race tracks' depreciation period would revert to 29 years. This is why making the incentive permanent would provide track owners with important certainty for making long-term investments. 

"Race tracks across America deserve certainty in order to make long-term investments for the betterment of their business," SEMA President and CEO Mike Spagnola previously stated in support of the legislation. "There are more than 1,500 race tracks across this country, many of them are small businesses. The foundation of their enterprise relies on capital improvements and ensuring that their facilities are welcoming to all. Revising language in our tax code is a vital step to buoy this industry for years to come." 

The Motorsports Fairness and Permanency Act is cosponsored by U.S. Representatives Mike Thompson (D-CA), Richard Hudson (R-NC), Terri Sewell (D-AL), Rudy Yakym (R-IN) and Debbie Wasserman Schultz (D-FL).

Background on the Motorsports Fairness and Permanency Act

The Federal Tax code defines a "motorsports entertainment complex" to mean a race track facility that "(i) is permanently situated on land, and (ii) during the 36-month period following the asset being placed in service, hosts one or more racing events for automobiles (of any type), trucks or motorcycles which are open to the public for the price of admission." 

Accelerated depreciation of investments in a motorsports entertainment complex applies to capital expenditures in a facility's ticket booths, race track surfaces, suites and hospitality facilities, grandstands and viewing structures, props, walls, facilities that support the delivery of entertainment services, other special-purpose structures, facades, shop interiors, and buildings in addition to support facilities (including food and beverage retailing, souvenir vending, and other non-lodging accommodations), parking lots, sidewalks, bridges, fences and landscaping. The tax incentive does not, however, apply to transportation equipment, administrative services assets, warehouses, administrative buildings, hotels or motels.  

For additional information, contact Juan Mejia, SEMA senior manager, federal government affairs, at juanm@sema.org.  

Image courtesy of Shutterstock

From the SEMA Washington, D.C., office

United States Representative Claudia Tenney (R-NY) last week reintroduced the bipartisan, "Motorsports Fairness and Permanency Act" (H.R. 2231), a bill that would permanently establish an important tax incentive that helps create a more sustainable economic landscape for race tracks across the nation. 

The SEMA- and PRI-supported bill would permanently allow motorsports entertainment complexes to depreciate their investments over a seven-year period. The incentive, along with the Tax Cuts and Jobs Act of 2017, is otherwise set to expire on December 31, 2025. Without congressional action, race tracks' depreciation period would revert to 29 years. This is why making the incentive permanent would provide track owners with important certainty for making long-term investments. 

"Race tracks across America deserve certainty in order to make long-term investments for the betterment of their business," SEMA President and CEO Mike Spagnola previously stated in support of the legislation. "There are more than 1,500 race tracks across this country, many of them are small businesses. The foundation of their enterprise relies on capital improvements and ensuring that their facilities are welcoming to all. Revising language in our tax code is a vital step to buoy this industry for years to come." 

The Motorsports Fairness and Permanency Act is cosponsored by U.S. Representatives Mike Thompson (D-CA), Richard Hudson (R-NC), Terri Sewell (D-AL), Rudy Yakym (R-IN) and Debbie Wasserman Schultz (D-FL).

Background on the Motorsports Fairness and Permanency Act

The Federal Tax code defines a "motorsports entertainment complex" to mean a race track facility that "(i) is permanently situated on land, and (ii) during the 36-month period following the asset being placed in service, hosts one or more racing events for automobiles (of any type), trucks or motorcycles which are open to the public for the price of admission." 

Accelerated depreciation of investments in a motorsports entertainment complex applies to capital expenditures in a facility's ticket booths, race track surfaces, suites and hospitality facilities, grandstands and viewing structures, props, walls, facilities that support the delivery of entertainment services, other special-purpose structures, facades, shop interiors, and buildings in addition to support facilities (including food and beverage retailing, souvenir vending, and other non-lodging accommodations), parking lots, sidewalks, bridges, fences and landscaping. The tax incentive does not, however, apply to transportation equipment, administrative services assets, warehouses, administrative buildings, hotels or motels.  

For additional information, contact Juan Mejia, SEMA senior manager, federal government affairs, at juanm@sema.org.  

Image courtesy of Shutterstock

By Ashley Reyes

Volunteering on a SEMA council or network select committee is a great way for association members to increase their involvement and impact in the automotive specialty-equipment industry.  

Below are frequently asked questions regarding volunteer impact, eligibility and applications.  

What is the role of a SEMA council or network select committee member?  
Select committee members work alongside SEMA staff throughout the year to help create valuable programs that benefit the members of the nine SEMA councils and networks.  

What is the difference between a council and a network? 
Councils are industry alliances within SEMA that promote and advance a particular market segment; members are SEMA-member companies that pay annual dues.

Networks are communities of industry professionals who share a common interest. Members must be employed by a SEMA member company, and joining a network is free.

What are the benefits of volunteering?  
Volunteering is a great way to establish new professional connections, gain leadership skills, increase industry knowledge and play a direct role in strengthening one's market segment or network.  

What types of contributions are involved?  
Volunteers contribute their skills to SEMA in a variety of meaningful ways, including planning and attending online and in-person networking events, developing resources in response to the needs of members, speaking at membership meetings, planning council and network SEMA Show events, and contributing ideas for leadership development programs and webinars.

What commitments are required?  
Elected select committee members serve a two-year term and are required to contribute five to 10 hours per month pending their volunteer commitments. Also, they are required to attend one monthly meeting, an annual long-range planning meeting and a council summit every other year. Select committee members are encouraged to volunteer on one--or more--of their council’s or network’s subcommittees and task forces.

What are the qualifications to volunteer?  
Applicants must be employed by a SEMA member company and be willing to become a member of the council or network in which they are interested in volunteering. Strong planning skills and aftermarket knowledge are helpful, but the most desired trait is a passion for giving back to the industry.  

How do I apply?  
Applications to volunteer on a council or network select committee are open until Friday, April 18. Learn more and apply at sema.org/volunteer.  

What is the difference between volunteering on a council or network select committee and volunteering on a council or network subcommittee and/or task force?
Select committee volunteers are elected by their segment to serve for a two-year term. Council and network subcommittee volunteers are members-at-large who can volunteer on their respective council and/or network at any time during their membership and do not need to be elected. To learn more about volunteering as a member-at-large, visit this link.

Story and photos by Andreas Conradt, Automedia

Giant Audi Q9 Spotted in Germany

Audi is getting set to introduce a flagship model to its SUV lineup, and a prototype of the upcoming Audi Q9 has been spotted in Germany sporting several notable distinctions from the Q7.

The latest images have revealed that, while the Q9 draws inspiration from the Q7, the differences are striking. Both models share a similar front-end design with split-level headlights, but a side-profile view highlights the Q9's significantly larger engine bay.

The bodywork also sets the Q9 apart from the Q7, with a height increase of approximately 5 to 8 in. Upon closer inspection, you'll notice slight modifications to the bumpers and prominent roof rails. However, the most significant changes are found at the rear, where the Q9's tailgate diverges considerably from that of the new Q7. The Q9 features a more angular design and a thin double strip that spans the tailgate, necessitating the relocation of the license plate to the bumper--a characteristic often seen in tailgates with hinged halves. The taillights, however, remain consistent with those on the new-generation Q7.

The extended wheelbase and overall length promise enhanced luxury and comfort for passengers. The cabin of the Audi Q9 will accommodate five to seven seats in standard configurations, with the option for four to six seats featuring independent armchairs, potentially bearing the Horch badge, similar to the Audi A8.

Whether the Q9 will be available in Europe remains uncertain, but it is clear that this model is designed to support powerful gas engines, such as the 4.0L twin-turbo V8, as well as plug-in hybrids (PHEVs) with six-cylinder and 3.0L options. Given its substantial weight, the Q9 will require significant power to navigate effectively.

As for the launch date of the new Audi Q9, it remains a mystery. Its testing frequency has been limited, leaving its development stage unclear. However, rumors suggest it could be unveiled in the first half of 2026, possibly at one of the major auto shows in China.

Gas-Powered Kia K4 Hatchback to Replace Ceed in European Market

The Kia K4 hatchback is expected to make its United States debut in 2025, but new images from Sweden show that it will also be the replacement for the European Ceed.

Power will likely come from a 2.0L naturally aspirated gas engine that is expected to deliver 147 hp via a CVT transmission. A 1.6L turbo will create 190 hp and will be paired with an eight-speed automatic transmission.

By SEMA News Editors

PFC Brakes

Rotor Assemblies and Brake Pads for BMW, Toyota Applications

PFC Brakes has introduced new brake pads, offered in an ABS-friendly race compound, for F- and G-series BMW M models, as well as front and rear floating rotor assemblies for the F-Series BMW M models. The rotors utilize the user-friendly V3 snap-ring system, according to the manufacturer, allowing for improved cooling. The company also recently introduced new direct-fit brake pads and V3 rotor assemblies for the GR Yaris and GR Corolla.

pfcbrakes.com

BluePrint Engines

Magnuson Supercharged LS-Compatible Crate Engines

BluePrint Engines has expanded its lineup with new supercharged LS-compatible crate engines. These high-strength, LSX-style block offerings feature a Magnuson 2650 supercharger on both 376ci and 427ci configurations. Dyno-tested at BluePrint's facility in Kearney, Nebraska, the 376ci engine produces 700-plus hp, while the 427ci engine delivers more than 800 hp, according to the manufacturer.

blueprintengines.com

ICON Vehicle Dynamics

CDXS Coilover and Suspension Systems for '24 Toyota Tacoma

ICON Vehicle Dynamics has introduced new CDXS Compression Damping Dual Speed shocks and coilovers, as well as complete suspension systems, for the '24 Toyota Tacoma. With independent compression damping adjustability for both high-speed and low-speed shock velocity, CDXS allows drivers to fine-tune their vehicle's performance, optimizing for both normal driving conditions and more aggressive scenarios.

'23-'24 Toyota Sequoia TRD 2-in. Dual-Rate Rear Coil Springs & Suspension Systems

The company has also released 2-in. Dual-Rate Rear Coil Springs for the '23-'24 Toyota Sequoia TRD, along with 2.5 VS Shocks and Coilovers for the '23-'24 Sequoia TRD Pro. ICON Vehicle Dynamics has also configured a range of new 3- to-4.5-in. complete suspension systems for both '23-'24 Sequoia TRD and TRD Pro.

iconvehicledynamics.com

By Ashley Reyes

The SEMA Professional Restylers Organization (PRO) named Skyjacker Suspensions as the council's newest spotlight member. Get to know the company's story in the SEMA News interview with Malerie Pike, Skyjacker Suspensions director of marketing, below.   

SEMA News: Tell us the story of your shop.  

Malerie Pike: Lonnie McCurry's 4-Wheel Drive Center began in a shop in the backyard of the husband-and-wife team, Lonnie and Nell McCurry. It started as a passion for growing the hobby that he and his friends enjoyed, which was racing and mud digging. 

In 1974, Skyjacker Suspensions was established. Today we have more than 80,000 sq. ft. of facilities, more than 50 employees, and three generations working in the business. We just celebrated our 50-year anniversary. 

SN: What was your breakthrough moment?  

MP: Lonnie McCurry Sr. is known for the drop pitman arm. He worked with Ford Motor Company and their OE supplier in 1980 to develop the first aftermarket drop pitman for lifted trucks. This innovation helped correct and control bump steer, allowing for additional suspension travel and lift heights. 

In the early days we were known for lifting trucks and using softride leaf springs. Then in the '90s, Rock Read Long Arm Kits were born for the Jeep market; these helped put us on the map. 

SN: Tell us about your business in 2025. 

MP: We are a three-generational company forging forward while keeping our same small-town values. We just expanded our ADX Shock line which now includes aluminum-body coilovers and stabilizers, which we are really excited about. 

SN: Tell us about a package/product that you are proud of.  

MP: Right now, it would be the ADX Adventure Series Shock line. 

SN: What advice do you have for young professionals contemplating a career in the automotive aftermarket? 

MP: Always ask the question; knowledge is power, and if you do not know something, do not be afraid to ask the question. The worst you can get is a 'no'. 

Fill out a PRO member spotlight form to highlight how you or your company are contributing to the automotive restyling industry. Selected candidates are eligible to be featured on PRO's social media, SEMA News and future PRO-member updates. 

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) has named Chelsea Frantz, motorsports coordinator at Mickey Thompson, as the network's newest #SheIsSEMA spotlight member. 

Get to know Frantz in her interview with SEMA News below.  

SEMA News: How many years have you been with your current company and what do you enjoy most about working there?  

Chelsea Frantz: I have been with Mickey Thompson for three years now. I mostly enjoy the interaction with racers--the new, experienced and up-and-coming. I enjoy hearing about daily track experiences, improvements made to their cars and what they plan on doing for the season to come and contingency.

SN: What is the most challenging part of running your business or job?  

CF: Communication. I know that it is a simple task, but it can also be the hardest thing. Not only are the men in our lives running down the track at high speeds, but so are our minds. We need to stop and take a minute to communicate with the ones around us and make sure our personal, department and professional goals are met on a timely manner.

SN: How many years have you been in the industry and what was your first industry job?  

CF: Mickey Thompson is actually my first position in the automotive industry, but I grew up around cars. My dad was into drag racing.

SN: What are three qualities that got you to where you are today?  

CF: One: hard worker. I put my air pods in and I'm in the zone! I hate to admit, but if I can't sleep, I'll knock out some emails and set myself up for success for the next day.

Two: positive attitude. Positivity is key, which means knowing when you need to boost the morale of the team and when you need to have that good customer service voice. Even when you're having a bad day, you may never know when that small amount of positivity can make someone's day.

Three: I'm fairly organized. I live by my Google calendars; they are my lifelines.

SN: Being a woman in the industry, what have been your biggest challenges and accomplishments?  

CF: My favorite is when a man asks to speak to another man, because the woman doesn't know what she's talking about. For example, we were at an event and a gentleman came around asking about Bonneville tires. He asked to speak to a man, but I was the only one at the event with the information he was looking for, and who was knowledgeable on the topic. Unfortunately, he was not happy that a man was unable to speak to him about the topic. Me on the other hand, I was proud of myself.

SN: Who are your role models or mentors in the industry?  

CF: My girl, EJ! I met her a few years ago at Roadkill Nights and we clicked instantly. She's kicking major butt working on cars, building cars, welding, you name it! I don't see her too often, but she is just an inspiration to any woman who wants to do the thing and build the build.

She has helped me along the way because she has showed me that girls can do literally anything, all while looking pretty and chugging a crisp Dr. Pepper.

SN: What is the best career advice you have received?  

CF: As a woman, don't let a man stand in your way. There are times to be a kitten, but there are also times when you need to be the lioness. Meaning, just because you look cute and girly, doesn't mean that you can't stand your ground.

SN: Have you always wanted to work in the automotive industry?

CF: Honestly, I wanted to be on the other side of the sports industry. I wanted to be Erin Andrews growing up. But seeing how much fun and fast-paced the automotive industry is, I think I like it over here. The racers have become almost like family. The guys I work with have also become like the brothers I've never had. They are such an amazing group of guys, and I appreciate the amount they have taught me over the years.

SN:  Who was the most influential person on your career/goals?  

CF: I would have to say my dad. From introducing me to the industry, to the weekends and late nights at the track, he has always inspired me to be around cars in some way. When talking to him about work, he has always taken the chance to tell me how proud of me he is. I take that near and dear to my heart. When he officially retired from drag racing and I started at Mickey Thompson (literally happened in the same summer), it was almost like one door closed and another one opened. He was passing down an automotive torch.

Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website.  

By Ashley Reyes

The SEMA Automotive Restoration Market Organization (ARMO) is accepting product entries for its Hot Products Showcase, scheduled for April 23-25, at the Spring Carlisle show in Carlisle, Pennsylvania. ARMO members who would like to have their products included in the showcase and exposed to thousands of consumers at the event can sign up until April 4 using this form.

The ARMO Hot Products Showcase is a popular feature of the Spring Carlisle event and enables manufacturers to display their latest innovations in a dedicated, high-traffic area. With thousands of automotive consumers and enthusiasts on-site, the showcase is the best place to maximize product exposure at one of the world's largest and most prominent collector car events. 

Manufacturers are only responsible for shipping their products in advance with a return label or dropping off and picking up their products on-site. ARMO volunteers set up and take down the product display, providing the manufacturer with a seamless, minimal-effort experience. During the event, Carlisle attendees will vote for their favorite products to receive an award in the categories of exterior, interior, engine, accessory item, drivetrain/brakes/suspension and People's Choice.  

Product award winners will be recognized on SEMA's digital channels and honored at the ARMO Reception at the 2025 SEMA Show in Las Vegas this November. The awards provide added value to the manufacturer, setting them apart as leaders in innovation within the automotive restoration market.  

Click here to start the product submission process. 

For more information on the ARMO Hot Products Showcase, visit here.