Featured speakers at this year’s California Tire Dealers Association’s CTDA/1-800 EveryRim New Year Luncheon—held January 26 in Santa Fe Springs, California—included Dick Gust, CEO of the Tire Industry Association (TIA), and Carlstar Group’s Steve Swanson, representing SEMA’s Wheel & Tire Council (WTC), both of whom outlined their organization’s various offerings.
(L–R): SEMA WTC’s Steve Swanson, TIA CEO Dick Gust, CTDA President Chris Barry, Host Billy Eordekian of 1-800EveryRim OEM Wheels, and diamond sponsor Jon Slania of Federated Insurance.
During the festivities, Ken Kevorkian was inducted into the CTDA Hall of Fame. Kevorkian, now retired, was one of the first CTDA members, serving as its president in 1993 and 1994. He also served as a director of the National Tire Dealers and Retreaders Association. In the ’50s, after fighting in the Korean War, he began his career at United Vulcanizing with his father. In addition, Kevorkian chaired the California Transportation Commission after being appointed by Governor George Deukmejian.
As president of the California-Nevada Super Speed Train Commission and as a director for the California State Assistance Fund for Enterprise, Business and Industrial Development, Kevorkian also found time to volunteer as board of trustees chair for the United Armenian Congregational Church in Los Angeles.
“We thank our sponsors without whom this event would not be possible. We were at capacity this year, and we are looking forward to having everyone back, plus more, on January 18, 2024,” said CTDA President Chris Barry of the Independent Tire Dealer Group (ITDG).
CTDA Hall of Fame inductee Ken Kevorkian.
Sponsors of this year’s luncheon were event host 1-800 EveryRim OEM Wheels, diamond sponsor Federated Insurance, gold sponsors Yokohama Tire Corp., Advanced Auto Parts, Mighty Auto Parts, RoboTire, TireTutor and Wholesale Tire Distributors. Silver sponsors were Penn Tires, Optimize Digital Marketing, NetDriven, ShopMonkey, Conceptual Minds and Atturo Tire Corp.
Keystone Automotive Operations announced it will open the 2023 BIG Show Presented by Weather Guard—its annual customer event—with a live demonstration showcasing the 2022 SEMA Battle of the Builders competition finalists and winners. The annual customer-only, business-to-business networking event, to be held for the first time in Colorado at the Gaylord Rockies Resort & Convention Center, February 10–11, will feature receptions, an array of automotive aftermarket exhibitor displays, new products, show vehicles and education, along with substantial show-only sales and promotions.
Led by Emmy Award-winning host, Chris Jacobs, best known for his work on “Overhaulin’” and Mecum Auctions as well as a number of Discovery live specials, the interactive 2023 Battle of the Builders Panel will provide an exclusive, insiders perspective into what it takes to compete and win on the world’s largest automotive stage.
Longtime automotive aftermarket industry veteran, SEMA Vice President of Marketing RJ de Vera—a former Battle of the Builders judge for many years—will be introduced to provide his insight along with the history and background of the competition as it has evolved over the years.
“The SEMA Show and The BIG Show are about building meaningful connections; connecting jobbers and shops with the suppliers and manufacturers whose products they install on customers vehicles every day,” said de Vera. “SEMA is proud that this competition creates an opportunity for all builders at every level from multiple aspects of the business to be recognized for their creativity, skill and dedication. While this panel represents some of the industry's elite builders, their efforts in overcoming challenges on the path to accomplishing their goals will resonate with each attendee.”
Joining Jacobs and de Vera will be two-time Battle of the Builders champions Mike and Jim Ring of Ringbrothers, who captured the title at the 2022 SEMA Show with their one-of-a-kind ’48 Chevy Loadmaster Truck. Having also taken the overall prize in 2019, Ringbrothers also took top honors in the Off-Road and Truck category at last year’s Show with their custom K5 Blazer.
Representing the future of customization on the stage will be 2022 Battle of the Builders Young Guns winner and overall finalist Josh Michels. At just 22 years old, Michels rescued a ’66 Corvette from a field in Wisconsin and transformed the classic into a modern supercar to take top honors in his class in 2022. Rounding out the panel will be Russell Built Fabrications’ TJ Russell, who parlayed his expertise in vehicle development and customization along with his passion for off-road racing to take the class win in the Sport Compact, Luxury and Exotics division last year with his ’91 Porsche “Baja” 911.
“The SEMA Battle of the Builders is the greatest custom vehicle competition on the world’s largest automotive aftermarket stage,” said Keystone Automotive Operations Vice President Category Management & Marketing and a member of the SEMA Board of Directors Larry Montante. “Each of the individuals on this panel, representing multiple facets of vehicle building and customization has a unique story to share. We are looking forward to hearing their perspective on their motivation, how they approach their business and sharing with attendees how entering and winning a competition like Battle of the Builders can help attract customers by showcasing their talents with these high-profile builds.”
The SEMA Battle of the Builders Panel will be held on February 10, at 4:30 p.m., at the Gaylord Rockies Resort & Convention Center in the Aurora Ballroom for registered BIG Show attendees only. Show attendees will also have a chance to visit with the panelists throughout the event while viewing the Ringbrothers’ 2022 winning vehicles along with Greg Ward’s ’71 Toyota FJ40 Landcruiser—a Top 4 finalist in the 4-Wheel Drive & Off-Road category.
Polaris Off Road has expanded its offering with the return of its RANGER CREW XP 1000 Texas Edition and RANGER SP 570 NorthStar and RANGER CREW SP 570 NorthStar Edition designed for the rancher, farmer and landowner. For ATV riders, Polaris is bringing back its Sportsman 850 and XP 1000 High Lifter Editions, Sportsman 570 and XP 1000 Ride Command Editions and Sportsman 570 Utility HD model packed with factory-equipped technology and features allowing riders to explore further when on the trails or in the mud.
“We are constantly learning from the unique ways customers use our products,” said Steve Menneto, president of Polaris Off Road. “From mudding to property maintenance, these vehicles are purpose-built with enhanced features that enable our customers to make the most of their day, and we're excited to bring them back for 2023.”
The RANGER and Sportsman models offer features to meet the needs of riders who require more capability, performance and durability from their off-road vehicle, according to Polaris.
The RANGER CREW XP 1000 Texas Edition features include:
Custom Styling – The Texas Edition comes with exclusive Texas badging, unique colors and graphics and is fully customizable with accessories to get the job done.
Towing and Hauling Confidence – Class-leading 2,500-lb. towing and 1,000-lb. bed capacity, plus a factory-installed 4,500-lb. winch with synthetic rope and autostop gives ranchers the confidence to pull and haul more around the property.
All-Day Comfort – A factory-installed poly sport roof and contoured seats with back bolsters for all day comfort.
Built for Texas – Tackle tough terrain with high clearance arched A-arms and 8-ply 29-in. Pro Armor tires that provide 14 in. of ground clearance and durability.
Powerful LED Lighting – With high-intensity LED headlights, ranchers have the ability to work early mornings and tackle late-night tasks with improved visibility.
Remain in Charge – Power phones and small electronic devices with a new USB charging port in the dash.
The RANGER SP 570 and CREW SP 570 NorthStar Edition features include:
Pro Shield Cab System – Best-in-class full-cab delivers comfort and protection from rain, dust and cold weather with full crank-down windows doors and front and rear panels for added comfort.
Work and Play in Comfort – Heating and ventilation to allow for year-round use of the vehicle in the comfort of a warm cab during cold days and early mornings.
Redefined Powerful LED Lighting – New for 2023, LED headlights allow customers to work and play with more confidence in low-light conditions.
Added Protection – New Mud Guards prevent debris collection under the cab for less clean up and more durability.
Capability – Factory-equipped Polaris Pro HD 3,500-lb. winch with synthetic rope and autostop.
Remain in Charge – With a new USB charging port in the dash, customers can stay charged and connected while on the move.
Key features for the Sportsman 850 and Sportsman XP 1000 High Lifter Edition include:
Navigate the Mud – High-mount air intakes and clutch ducting allow clean, cool air to enter the engine when traversing mud/water.
Mud Specific Tires – 30-in. Outlaw 2 tires and 14-in. aluminum wheels offer greater clearance and handling on deep mud, rocks and trails.
Traction and Suspension – Equipped with 13.5 in. ground clearance to clear obstacles.
Recovery Ready – Factory-installed on Sportsman XP 1000 Mud Edition, the 3,500-lb. winch has the power to pull.
Key features for the Sportsman 570 and XP 1000 Ride Command Editions include:
RIDE COMMAND+ – Factory installed on the Sportsman XP 1000 Ride Command Edition, receives key information including remote vehicle location services, vehicle health monitoring and more. All available in the Polaris App.
Duro Tires – Up to 27-in. Duro Tires and 14-in. aluminum rims offer greater clearance and handling on the trail to confidently tackle off-road terrain.
Powerful LED Lighting – Extend the riding day with LED headlights, providing better visibility in low-light conditions to brighten the trail from dawn to dusk.
Premium Style & Protection – Both Ride Command Editions feature the new Silver Quartz Metallic colorway plus front bumpers for the ultimate vehicle protection on the trails ahead.
The Sportsman 570 Utility HD features include:
Strength and Capability – 1,350 lbs. of towing, 270 lbs. of rack capacity.
Ready For Tough Jobs – Easily Park a trailer in a tight spot with more direct control thanks to the front hitch and added vehicle protection with the front utility bumper.
Get More Done – With the addition of a rear power port plug, users can easily integrate added equipment, including utility sprayers and grass mowers.
Extra Capacity – With added front and rear metal racks, riders have extra space to tie down cargo and get around the property.
For full details on the ’23 Polaris Sportsman lineup, the Sportsman 850 and Sportsman1000 High Lifter Edition models, Sportsman 570 and Sportsman 1000 Ride Command, Sportsman 570 Utility HD and other 2023 Sportsman models, visit Polaris.com/Sportsman. To learn more about the 2023 RANGER family, visit Polaris.com/RANGER.
Greg Gates Returns to Original Parts Group Inc. as National Sales Manager
After five years, retired Original Parts Group Inc. (OPGI) alumni Greg Gates will return to the company as national sales manager, OPGI’s President and Founder Dave Leonard recently announced to staff members. Gates brings more than 40 years of experience in the automotive industry, 10 of which were dedicated to the OPGI retail sales and RESTOPARTS manufacturing division.
During his previous stint with Original Parts Group, Gates served six years as a sales specialist and four years as director of RESTOPARTS. In his new role as national sales manager, Gates hopes to enhance the customer experience through better service, sales and product-knowledge training.
Champion Brands Parent Company Names New CEO
PLZ Corp—the North American-based specialty aerosol and liquid product manufacturer and parent company of specialty lubricants manufacturer Champion Brands—has announced the appointment of Brett Finley as CEO. Finley, who begins his position on February 15, brings more than 25 years of specialty manufacturing industry leadership experience. He will focus on leveraging R&D resources and product breadth.
Finley joins PLZ from Fortune Brands, a home and security products company, where he served as president of outdoors & security. He oversaw growth initiatives and managed a business segment with 7,800 employees across five business units.
VP Racing Fuels Announces New Identity
VP Racing Fuels Inc. has announced the launch of a new identity for the corporation, its products and programs. VP will immediately begin transitioning to the “VP Racing” moniker and a refreshed logo.
“We are excited to announce an updated identity for VP,” said Alan Cerwick, VP Racing's president and CEO. “This change is a better reflection of the vitality of our company and its ever-expanding product and service lines.”
RRMCI to Represent TJM USA Throughout North America
TJM USA will now work with R&R Marketing Consultants Inc. (RRMCI) for North American sales and marketing representation, the firm announced. RRMCI will represent TJM USA throughout the United States and Canada.
“We’ve been looking for a partner to support our growth throughout the United States and provide an improved level of service to our growing customer base. RRMCI has a great reputation across the industry, and we look forward to working with the R&R team,” said Matt Logan, head of customer experience, TJM.
Foose Design Starts New Vlog Series
A new, casual Vlog-style video shows the hustle and bustle at Foose Design on a daily basis. Watch Chip Foose juggle multiple client projects at once with nothing but the tools in his hands and a smile on his face. Tune in to Foose Design for more shop updates.
KMC Returns as Official Wheel of 2023 King of the Hammers
KMC Wheels has announced its return as the official wheel sponsor of the King of the Hammers (KOH) off-road racing event. The event attracts participants from across the globe in categories including Ultra4, UTV, everyman, EV and more, and is considered one of the toughest and most grueling off-road races in the world.
This year, KMC Wheels has sponsored the following drivers for the 2023 KOH race event; Bryce Menzies, Casey Currie, Dustin Jones, Darren Parsons, Hollie Fowler, Jacob Versey and the Ampudia Brothers.
Attendees can visit the KMC Wheels booth adjacent to the 4 Wheel Parts Booth in the center of Hammertown and have a chance to win parts and goods from KMC and 4WP, including sets of the new KMC KM549-GRS. Additionally, KMC Wheels has partnered with Progressive Insurance and ON-X Off-Road to bring the KMC Wheels Public Wi-Fi Lounge Presented by Progressive Insurance. Located inside Hammertown, attendees can visit to relax and enjoy complimentary Wi-Fi during the event.
Eastman Chemical Acquires Dalian Ai-Red Technology
Eastman Chemical Company has announced it has acquired Ai-Red Technology (Dalian) Co., Ltd., a manufacturer and supplier of paint protection and window film for auto and architectural markets in the Asia Pacific region. This acquisition demonstrates Eastman’s commitment to driving growth in Performance Films and the paint-protection and window-film markets. The investment further strengthens the company’s ability to deliver value as a specialty materials company and expands the service level in China and the Asia Pacific region. This site will align with Eastman Performance Films’ operations and its standard of quality supply into the market.
“This acquisition provides additional capacity to serve the growing demand for our paint-protection and window-film products and creates additional capacity for innovation and product scale-up from our existing operations,” said Erin Bernhardt, vice president and general manager of the Performance Films business of Eastman’s Advanced Materials segment. “By adding this capacity and team to Eastman’s industry-leading team, technologies, and brands, we expect to accelerate an already aggressive growth trajectory in automotive and architectural aftermarket films.”
Terms of the agreement were not disclosed.
Hypertherm Now Accepting Educational Grant Applications
The program, now in its eighth year, will provide 12 North American schools with a Powermax45 XP air plasma system and in-person training from a Hypertherm product expert.
Hypertherm is now accepting applications for its Spark Something Great educational grant program. The program, now in its eighth year, will provide 12 North American schools with a Powermax45 XP air plasma system and in-person training from a Hypertherm product expert.
The Spark Something Great grant program is meant to support the next generation of welders and metal fabricators by making the newest generation of plasma-cutting equipment and standardized instruction available to schools. To date, the company has awarded systems to 76 schools. This year, applications are due on or before April 1 with grant decisions communicated by May 2. More information, including instructions for applying, is available on Hypertherm’s website.
In addition to the grant program, Hypertherm will continue to make all 10 hours of its AWS SENSE-approved “Plasma Cutting Technology: Theory and Practice” curriculum available for free download to teachers.
Lucas Oil Products Announces Additions to Leadership Team
Lucas Oil Products has announced three additions to its leadership team: the hiring of Jason Bonikowske as general counsel and the promotions of Nicole York to vice president of finance and Megan Burakiewicz to vice president of human resources.
Bonikowske previously spent 16 years at CSM Sport and Entertainment (formerly JMI), where he oversaw legal operations, developed internal governance policies, advised executives on risk mitigation and routinely negotiated high-quality sport and entertainment agreements. York, meanwhile, was recognized by the Indiana CPA Society with the Emerging Leader Award in 2021. In her new role, she will supervise activities, including tax preparation, gathering and analyzing financial data and preparing financial reports. Building on her previous role as the director of people operations, Burakiewicz will continue to “foster a flourishing company culture and growth opportunities” as vice president of human resources, the company stated.
Polaris and Troy Lee Designs Unveil Limited-Edition RZR Pro R and RZR 200 Models
Polaris Off Road has unveiled two limited-edition offerings in partnership with motocross, mountain bike and action sports brand Troy Lee Designs (TLD)—the ’23 Polaris RZR Pro R Troy Lee Designs Edition and matching RZR 200 EFI Troy Lee Designs Edition. While the RZR 200 EFI Troy Lee Designs Edition marks Polaris’ first-ever limited-edition RZR 200, both limited-edition models carry the TLD race-inspired design aesthetic.
The Polaris-TLD collaboration combines the artistry of Troy Lee with Polaris’ performance-engineering. This is the second time the two brands have come together to deliver a limited-edition offering, previously collaborating on a limited-edition Polaris GENERAL in 2022.
“We're thrilled to continue our partnership with Troy Lee Designs, offering two limited-edition RZRs that powerfully demonstrate our shared passion for off-roading and our commitment to premium style, performance and safety,” said Reid Wilson, vice president, Polaris Off Road Recreation. “This year, we selected the RZR Pro R and RZR 200 models for the simple fact that they are at the top of their class—the Pro R for its unmatched power and strength, and the RZR 200 for its unique blend of performance and safety features, ideal for unlocking the excitement of off-roading for the next generation of riders.”
The top-tier Ulimate Trim Pro R features a 2.0L four-cylinder engine that delivers 225 hp, a welded one-piece cage, solid box chassis and stronger driveline, plus the adaptive DYNAMIX DV, and all-new Max-Link suspension.
For the young, aspiring riders, Polaris is offering the RZR 200 EFI Troy Lee Designs Edition. Designed for children 10 years or older, the youth side-by-side packs safety features, kid-friendly performance and adjustability to allow the young rider to grow with their machine.
“The RZR Pro R and RZR 200 are both an incredible design canvas. The Pro R has power for days, suspension that delivers a ridiculously smooth ride, and strength to manage anything thrown its way, while the RZR 200 gives the next generation of rider the confidence to tackle the trails,” Lee said.
To learn more about the new RZR Pro R Troy Lee Designs Edition and the RZR 200 Troy Lee Designs Edition, visit the Polaris website.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to firstname.lastname@example.org.
SEMA is planning its 2023 education program and has issued a call for speakers for its annual SEMA Show—taking place in Las Vegas, October 31–November 3—and its year-round virtual education program. Dynamic and entertaining presenters now have until February 10 to apply to share new skills and ideas targeted to the automotive aftermarket at www.sema.org/speakers.
Organizers are seeking experts who can facilitate thought-provoking, forward-thinking seminars that will help industry members take their businesses and careers to the next level.
SEMA’s year-round virtual program provides relevant, engaging and inspiring information on the industry’s complex issues and topics through online events and informational webinars. Likewise, the educational seminars make up one of the key pillars of the SEMA Show, where thousands of industry professionals come to learn new business strategies.
Topics of focus for 2023 include:
Aftermarket updates and future trends
Diversity, equity and inclusion
Emerging and executive leadership
Legal and regulatory
Sales and marketing
Specific industry segments
Speaker proposals for the 2023 SEMA Show must be submitted by February 10. Virtual education proposals can be submitted at any time throughout the year. Submit proposals at www.sema.org/speakers.
For more details, contact Gary Vigil, senior manager of professional development, at email@example.com or 909-978-6738.
SEMA is accepting nominations for its Hall of Fame program, now through March 17.
The award honors individuals in the automotive aftermarket who have enhanced the stature of the industry. Inductees include visionaries, innovators and leaders who have positively impacted what is now a $50.9 billion market. Nominees may be business leaders or contributors from any aftermarket segment or niche.
The SEMA Hall of Fame award honors individuals in the automotive aftermarket who have enhanced the stature of the industry.
“The SEMA community is filled with men and women whose accomplishments are so great that the entire industry is changed for the better,” said SEMA Project Manager of Recognition Programs Chris Standifer. “The SEMA Hall of Fame honors these individuals for their outstanding contributions. Without them, our industry would be significantly different from what it currently is.”
Criteria for the SEMA Hall of Fame are:
His/her contributions must have extended beyond the local level and reach throughout the national or international level.
The candidate is and/or has been involved in the specialty-equipment automotive industry and/or SEMA for a minimum of 10 years.
The candidate must have made outstanding contributions toward enhancing technology, professionalism, dignity and/or general stature and growth of the specialty-equipment automotive industry.
The candidate must have conducted him/herself with a high degree of integrity both within and outside of the specialty-equipment automotive industry.
Candidate must be at least 50 years of age prior to the 2023 SEMA Show, or they may be at any age if deceased as long as the nomination is presented at least one year posthumous.
New Hall of Fame inductees will be announced in May. Nominations can be submitted now at www.sema.org/hof.
Mahle Motorsport is hiring a marketing coordinator responsible for all department advertising, in both print and digital media; defining and creating content for ads and promotions with planned campaign on a quarterly basis; organizing and recording effectiveness of advertisements; coordinating with the external marketing agency; working with the external firm to ensure all advertising adheres to corporate guidelines and department strategy; and maintaining the department website according to company guidelines.
Mile Marker Industries is hiring an industrial designer to assist in re-styling/re-configuring the current product. This candidate will also assist in styling and designing future products that are in process and being brought to market soon. A perfect fit for this role would be someone that is artistic, creative, conceptual, but also has a basic understanding of manufacturing processes and mechanical design. The industrial designer will work with engineers to create high-quality products that feature both aesthetics and performance.
Brandmotion is hiring a vehicle fabricator to build-up prototype autonomous vehicles as well as prototype installations on factory vehicles. An individual in this position will work closely with product development. The successful candidate for this role has a self-starting mentality, fully developed fabrication skills to influence both engineers and technicians and enjoys working hands-on with prototype vehicles.
World of Outlaws Late Models Expands Winner Circle Program
The World of Outlaws CASE Construction Equipment Late Model Series has announced its Winner Circle program will expand from the top 12 teams to the top 15 teams following the success of the opening weekend at Volusia Speedway Park (Barberville, Florida).
The Winner Circle program will now pay $2,500 a month to each of the top 15 full-time drivers from February to November. This means that a contracted team that runs the entire season and maintains a top 15 points position can earn up to $25,000.
The World of Outlaws CASE Construction Equipment Late Models continues its 2023 season during the DIRTcar Nationals at Volusia on February 16–18. For more information, visit worldofoutlaws.com/latemodels.
Motorsports Hall of Fame of America Announces Class of 2023
The Motorsports Hall of Fame of America (MSHFA) has unveiled its class of 2023, who will be honored at MSHFA’s milestone 35th annual induction ceremony presented by Toyota Racing at the Shores Resort & Spa, Tuesday, March 7.
This year’s honorees include “the Father of the Corvette and Corvette racing” Zora Arkus-Duntov (Sports Cars), national champion driver and trailblazing USAC official Henry Banks (Historic), one of America’s most successful enduro riders, Dick Burleson (Motorcycles), air racing superstar Art Chester (Aviation), one of NASCAR’s most innovative crew chiefs, Ray Evernham (Stock Cars), early NASCAR fan favorite Fonty Flock (Historic), one of the NHRA’s 50 Greatest All-Time Drivers, Darrell Gwynn (Drag Racing), prolific land-speed record-setter Ab Jenkins (Speed Records) and two men who revolutionized race track emergency services, Drs. Stephen Olvey and Terry Trammell (Open Wheel).
The MSHFA Induction Ceremony presented by Toyota Racing will be preceded by the traditional “Heroes of Horsepower” presented by Firestone reception and strolling dinner at the MSHFA Museum on the grounds of Daytona International Speedway, Monday, March 6. For more information, including how to purchase tickets, visit mshf.com.
Leadership programs are valuable investments. Companies benefit by creating a talent pipeline and building engagement, while participants develop personal skills and connections. The SEMA Future Leaders Network (FLN) is holding its second annual Professional Development Program (PDP), where its members have an opportunity to take part in one of the world’s top leadership training programs, presented by Dale Carnegie.
The SEMA Future Leaders Network (FLN) is holding its second annual Professional Development Program (PDP), where its members have an opportunity to take part in one of the world’s top leadership training programs, presented by Dale Carnegie.
Taking place May 11–12 at the SEMA Garage in Detroit, the program is available to a limited number of FLN members at 50% off the regular fee.
FLN membership is open to anyone age 39 and under who is employed by a SEMA-member company. While simply attending the PDP will yield benefits, below are tips to get maximum value from the event:
The PDP is interactive and limited in size. Unlike programs where you to sit down, listen and take notes, the PDP includes exercises that allow you to get to know your teachers and colleagues. Be open to the activities. Consider sitting towards the front of the class and ask questions. The more you put into the class, the more you get out.
Network with everyone, even if they’re a direct competitor. You may find that some classmates have similar challenges and can share advice and solutions that you may have not thought of. Past participants of the FLN PDP noted that their favorite aspect of the event was networking with others, and many past participants have stayed in touch to this day!
Participants will receive a workbook that includes questions, modules and activities designed to inspire and challenge participants’ thinking. Don’t just stick the workbook in a drawer or file it away; Refer to the book after the event and apply the information in your daily interactions.
Another tip before signing up for the PDP is to go into class excited, ready to learn and have fun. Participants will be presented with skills to help excel your personal life and career.