Thu, 03/23/2023 - 16:11

By Ashley Reyes

TORASEMA Truck & Off-Road Alliance (TORA) members are invited to a mixer at Jeep Beach Week in Daytona, Florida, Wednesday, April 26, 2023, from 6:30 p.m.–8:30 p.m. (EDT).

Taking place on the third level of the Daytona International Speedway, the mixer is the ideal event for members in the truck and off-road space to learn about what the council is working on. Attendees will engage in fun conversations, discuss new truck and off-road and industry trends and find out what volunteer opportunities are available in the industry.

If you’re a business in the truck and off-road market, register for the mixer now to discover the many benefits that TORA has to offer. TORA select committee leaders will be on site to answer questions.

RSVP here.

*Credentials are required to enter the Speedway. Obtain your credentials on-site at the Speedway entrance.

Thu, 03/23/2023 - 16:07

By Ashley Reyes

ETTNIn conjunction with the SEMA Emerging Trends & Technology Network (ETTN), the Southern California Society of Automotive Engineers (SAE) is staging an event at both SEMA Garages to connect its students with businesses in the industry.  

Taking place March 25 at the SEMA Garage in Diamond Bar, California, and April 29 at the SEMA Garage in Detroit, the ETTN/SAE Career Fair will include more than 100 university students. Both events take place 10:00 a.m.–2:00 p.m. (local time). SEMA-member companies are invited to participate and meet with future automotive engineers at the events.

Participating businesses will have an opportunity to share their expertise with university students who are part of Formula and Baja SAE competition teams, help them explore career opportunities and inspire them in their career paths.  

This is a great chance to connect face-to-face with potential candidates, put your company name out in the industry and network with other aftermarket businesses and industry professionals.

Register your company at the SEMA Garage, Diamond Bar, California.  

Register your company at the SEMA Garage, Detroit. 

Thu, 03/23/2023 - 15:50

By Ashley Reyes

TORASEMA members attending Easter Jeep Safari in Moab, Utah, are invited to join the SEMA Truck & Off-Road Alliance (TORA) for a trail ride and mixer, Thursday, April 6.

Participants will meet at 9:00 a.m. (MDT) and be educated on proper land use before proceeding on a scenic drive through one of Moab’s backcountry trails. Moab routes offer exciting obstacles and beautiful scenery, while the program includes a stop for lunch in the great outdoors, and will conclude at around 2:00 p.m.–3:00 p.m. (MDT).

Members will reconnect Thursday evening from 7:00 p.m.–9:00 p.m. (MDT) at Grandpa’s Garage for a TORA Mixer hosted in conjunction with the SEMA Businesswomen’s Network (SBN). This will be a great time strengthen and build new relationships and share stories from the trail ride earlier in the day.

RSVP here.

Thu, 03/23/2023 - 15:11

By Ashley Reyes

ARMOManufacturers of automotive restoration products are invited to promote their products to more than 100,000 car enthusiasts who will gather at Spring Carlisle—one of the world’s largest and most prominent consumer collector car events.  

Through the Automotive Restoration Market Organization (ARMO) Hot Products Showcase taking place April 19–22, ARMO members can display their products in an exclusive, high-traffic area at the event, where they will generate interest and possibly sales. ARMO members that sign up at before April 1 will receive:  

  • Free product exposure. The Showcase is an exclusive no-cost opportunity for ARMO members to display and promote their products to a worldwide audience. Not an ARMO member? Sign up here.  
  • Exposure to 100,000+ consumers. With thousands of automotive hobbyists and restoration enthusiasts on-site, the prime positioning of the Showcase tent gives products superb exposure.
  • Chance to win a New Product Award. Consumers will vote for their favorite new products inside the Showcase tent. New product award winners are recognized at the SEMA Show in November.  
  • It’s worry free! Your product is set-up by ARMO staff. Simply ship your product with a return label, or drop off the product on-site and ARMO takes care of the rest.  
  • Submit up to four products. Display, not one, not two, but up to four of your hottest and most sought-after restoration products.  

Register your products here or contact ARMO Director Marcy Yanus at with your questions. 

Thu, 03/23/2023 - 15:06

By Ashley Reyes

SEMA members who are interested in supporting industry youth by volunteering as a SEMA scholarship judge have until tomorrow, March 24, to submit their applications.    

More than 450 applications have been received for the 2023–2024 SEMA Scholarship Program. The program issues funds to students and recent graduates who aspire to lead the industry. Volunteers are needed to assist with reviewing applications and selecting winners.  

Becoming a SEMA scholarship judge is a fantastic volunteer opportunity to give back to the industry and connect to the next generation of up-and-coming automotive talent. The entire evaluation process is online and easy to use. There is great flexibility and a variety of time commitment options, so volunteers can create a schedule that works best for them.

Judging begins April 3 and continues until May 15. To learn more and apply, visit the SEMA Scholarship Judge Application.  

For general details about the SEMA Scholarship and Loan Forgiveness program, visit

Thu, 03/23/2023 - 13:54
John Dion
John Dion

Ford has chosen John Dion to join the company as chief transformation officer, effective April 3, reporting to Ford CEO Jim Farley. Dion will oversee global deployment of methodologies and tools based on lean manufacturing and related concepts, capabilities that are central to realizing the value-creation and growth potential of the company’s Ford+ plan.

Dion has extensive background in successful large-company implementations of lean systems and teaching those approaches to others. He’s held management and P&L positions in disciplines spanning research and development, operations, customer satisfaction and loyalty, and business acquisitions and integrations.

Dion comes from ESAB Corp., a Maryland-based company involved in fabrication and specialty gas-control technology, where he most recently was vice president, business excellence. ESAB has roots that reach back to Sweden nearly 120 years ago, but was spun off in 2022 as an independent, publicly traded company. Dion led its industrial and cultural remaking.

He was with Danaher Corp. for 24 years until 2021, holding progressive leadership roles at six of its operating companies and Danaher Life Sciences. Dion led the integrations and transitions of several Danaher acquisitions, including the two largest: the $13 billion purchase of Pall Corp. and $21 billion acquisition of GE BioPharma, subsequently renamed Cytiva.

In those and other positions, Dion directed application of kaizen-based, lean manufacturing and transactional systems that prioritized exceptional people and plans and repeatable processes, leading to superior execution and performance.

Meyer Distributing Announces Hanover, Maryland Location

Meyer Distributing Inc. has announced the addition of its Hanover, Maryland, crossdock. The crossdock will have a direct feed from Meyer’s Pennsylvania distribution hub, which houses one of the largest inventories of automotive accessories, crash parts, and RV parts in the region.

“We are investing heavily in the Northeast as our focal point for 2023,” stated Jeff Braun, Meyer CEO. “We have increased our Northeast warehousing footprint from 180,000 to 425,000 sq. ft. in the past four months with plans to add substantially more soon. We will be opening a host of new sites to significantly improve delivery service, and we’re looking forward to getting all these improvements in place and settled in.”

Meyer Distributing has numerous strategically positioned warehousing facilities and serves thousands of customers nationwide via Meyer Logistics direct ship.

New Heise Connect App Goes Live for Smart Devices

Heise LED by Metra Electronics has designed an all-new Heise Connect app that is now available for download on smartphones and tablets. The app allows users to remotely control Heise LED automotive lighting accessories from the palm of their hand. This app works cohesively with all Heise LED lighting, which will now be known as the Heise Connect Universe (HCU) of products. An intuitive user interface automatically connects via Bluetooth and detects the type of control box connected to the app; RGB, RGBW or Chasing. Groups of all products can be used and controlled within the same mobile app, including three new Heise Connect controllers that debuted at the SEMA Show: the HE-RGB-CB, HE-RGBW-CB and HE-CHASE-CB.

App features include a selectable color wheel, which lets users choose from 16 million RGB color options, and a true white light color option is available with RGBW products. Users can also select from 24 pre-programmed patterns for RGB and RGBW and 170+ pre-programmed moving patterns for Chasing. A DIY pattern option can be chosen for Chasing products that allows for selecting up to 16 colors and three motion effects. The app also features independent left and right turn signal triggers, a brake trigger and a music sync function.

More information about the Heise Connect app and the Heise Connect Universe is available at

Universal Technical Institute Announces Purchase of Primary Buildings at Orlando Campus

Universal Technical Institute (UTI) has announced the purchase of the three buildings it fully occupies at its Orlando, Florida, campus, which offers technician training programs in automotive, diesel, motorcycle and marine. In February 2022, UTI completed the consolidation of its UTI-Orlando and MMI-Orlando campuses into the current location, which includes the three buildings being purchased and subleased space in a fourth building.

The purchase of the buildings, which total 154,300 sq. ft., as well as the 20 acres of associated land, was sold for $26 million and will be funded from cash on hand, which includes funds from the company's November 2022 revolving credit facility draw. The expected annual adjusted EBITDA benefit is approximately $2 million and after-tax cash savings are approximately $500 thousand.

The campus, which opened in 2004, has more than 1,300 students currently and offers the company’s core automotive and diesel programs, along with the motorcycle and marine technician training programs with Harley-Davidson, BMW, Honda, Yamaha, Suzuki, Mercury Marine and Volvo. The campus also has several auto and diesel Manufacturer Specific Advanced Training (MSAT) programs, including Ford, BMW and Daimler Trucks.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to

Thu, 03/23/2023 - 13:28

By Mike Imlay

As a specialty-equipment market trade association, SEMA’s mission is to help its business members succeed and prosper. To this end, it offers a broad variety of programs. Some are designed to help a business as a whole, while others are tailored toward employees or individuals. Combined, all SEMA programs and benefits offer powerful opportunities to grow brands, careers and industry enthusiasm. But how can members discover and access them all?


As a trade association, SEMA offers business members and their employees a broad range of personal and professional enrichment programs, along with other benefits and perks. Now a newly launched membership portal lets you find and access them all in one place.

Enter the recently launched SEMA Member Portal at Now a simple login takes members directly to an exclusive area highlighting and tracking all the benefits open to them. Members can also build a personal profile to help promote themselves and their businesses. To learn more about the new portal and association benefits, SEMA News turned to Andrea (“AJ”) Carney, the association’s director of membership. The following is our interview, edited for clarity.

SEMA News: Why was the new web portal developed and what is its main advantage for SEMA-member businesses?

AJ Carney: The portal is a one-stop entry point for seeing and taking advantage of all SEMA’s member benefits. In the past, business members inquiring about our many programs were referred to a variety of websites, email addresses or phone numbers. Recently, the SEMA Board of Directors tasked us with simplifying the member experience on This is a major step in that ongoing process and our first-ever hub where members can find and access everything all from one dashboard. It’s a much more user-friendly experience for our members.

Also, the portal experience is individualized for our business members. When a business or company joins SEMA, there are a range of benefits available to its leadership and employees, some of which are based upon their position within the business. Each individual will be able to login through their own personalized account and view the specific programs and benefits open to them.

SN: You’ve focused here on SEMA business members. Is there a distinction between them and SEMA individual members?

AJC: Yes. As you know, we recently launched a SEMA Individual Membership (SIM) program for individual consumer enthusiasts. To avoid confusion, we should clarify that the new portal accommodates both our business members and our individual members. As we continue to develop our SIM program, this portal will also grow and expand its services to all members, regardless of type. When someone logs in, the portal will know whether they’re a business or an individual member and display the benefits unique to their type of membership. It will all be automated from the back end. So regardless of whether you are a business member or an individual member, this portal would serve you either way.

SN: So for the business members who will be reading this article, can you briefly take us through the process of accessing their specific benefits through the portal?

AJC: It’s very simple. Now when a member goes to, they’ll see a login icon at the upper right of the landing page. Once they’re registered and logged in, they can click on the “My Profile” icon, which takes them to their profile page. That page displays their image, all their company information, and a “My Benefits” column to the right. That column is their portal. And within that portal, that’s where members can take advantage of savings on parts purchases, SEMA Garage and SEMA Data [formerly the SEMA Data Co-op], and much more.

All they have to do is select a benefit or perk they’re interested in and hit the “Claim” button. They’ll learn more about that benefit, any applicable cost, and all the information needed to engage with it quickly and easily.


A simple three-step process is now all it takes for SEMA business members and their employees to take advantage of their benefits.

SN: You just mentioned a few of the benefits open to our business members. Perhaps we should go a little deeper into all that’s available to them.

AJC: Definitely. I can list several important examples right off the bat. Our manufacturing members have access to numerous SEMA Garage programs, such as Tech Transfer, rapid prototyping, measuring sessions and laser scanning, to list some of the most popular ones.

Another SEMA Garage perk we want members to be aware of is the training facility. Any SEMA business member can book our training room. Manufacturers can use it to educate their staff, consultants, the media and other partners about their products—or pretty much anything else. Retail members can book it, bring in vehicles or products from their shops, and train their employees. The Garage also has work bays equipped complete with tools and lifts.

Participation in SEMA Data is also a major service for member businesses, and they can access that program through the portal as well. If they’re a manufacturer logging in, they’ll see the filtered SEMA Data services that pertain only to them. If they’re a retailer or reseller, they’ll see SEMA Data services filtered for their needs. The portal is very intuitive.

In addition, many members take frequent advantage of SEMA Market Research, and the portal will give them direct access to our association reports. These are a huge advantage for businesses of all types.

SN: You also alluded to other perks. Can you give some examples?

AJC: We’re building our discount program for SEMA business members, which also is an ongoing process. I’ll highlight a couple examples. Right now, business members can redeem SEMA Gear online-only apparel discounts at 15% off through the portal, 40% off at 5.11 Tactical, and 20% parts discounts through Trader Tim’s Tie Downs. Then there’s an exclusive discount from Oakley, Costa and other fashion brands; and a 35% discount on digital ad placements on My Race Pass, to name just a few.

Of course, the portal also provides discount access to our benefit partners, including UPS, First Data and Alliant Insurance Services, among others. We’ll be rolling out more discount partnerships in the coming year. We’ll also reach out to potential partners directly on a member’s behalf when they suggest or inquire about them. Our goal is to greatly expand our perks, and we’re putting a lot of effort into delivering a full range of first-class discounts and benefits. If your business or company is interested in becoming a Benefits Partner, reach out to Mike Kirks, our membership benefits manager, at mikek@

SN: How about access to SEMA Education?

AJC: That is also available now through the portal. Business members can register and pay for select education events and seminars, and access free content as well, including SEMA on-demand education videos. This is another great member benefit. Our education topics are presented by subject-matter experts and cover a variety of subjects for business and personal
enrichment. Regardless of who you are or what you do in the industry, there’s something for everyone.

SN: SEMA council and networks are also important to many of our association members. Do they have a place in the new portal too?

AJC: Yes, SEMA has council and networks addressing a variety of industry segments, and we hope the new portal will increase member engagement with them. They’re a great way to tackle common industry issues, advance your business and even your personal career. But in the past, many members didn’t fully understand what our councils and networks were all about, what they could do for them, or even how to connect with them.

Now members no longer have to go searching for contacts or information about each council or network. The portal explains council and network benefits in one place. When an employee hits the “Claim Benefits” feature, all their council and network options are presented to them, and they can apply for membership right there. It’s a much easier way for business members to start their networking journey within SEMA.

SN: Speaking of networking, how about the full SEMA Member Directory? Is that available online?

AJC: We do have an online Member Directory, which is extremely robust. When members log in to their profile, they’ll see a link to it in the menu. When they click on that link, they’ll be able to filter results. Say, for instance, they want to find retailer members in their radius or manufacturers within a certain category. Boom! They can filter them quickly in the directory. That’s a function we’ve never had before. Previously, members only had access to a PDF copy of a printed directory that they had to sift through themselves. Now it’s automated and much less cumbersome. They can sort members by all types of fields.


SEMA manufacturing members have access to numerous SEMA Garage programs.

SN: And how about keeping their SEMA membership current?

AJC: Once they log in, they’ll see tools for that as well. They can view their annual invoice (90 days before membership expires) and pay it by clicking on “My Invoices” from their profile page. The system even keeps track of all the separate services or benefits they’ve paid for, including any benefit claim codes they’ve previously gotten. Some perks can be accessed multiple times using a single claim code. So if they ever forget or misplace that claim code, they can easily go back to their portal under “My Benefits” and retrieve it from their claimed area.

SN: Up to now, we’ve spoken about business members, but are there also benefits currently available to SEMA Individual Members when they log in to the portal?

AJC: Absolutely! When a SEMA Individual Member logs into and clicks on “Benefits,” they will be presented with a list of benefits/perks. For example, there’s a $10 off a $100 a Summit Racing Equipment purchase; discounts on Oakley, Costa and other fashion brands; 10% off online-only SEMA Gear purchases; 15% off at Hypertech; $15 off a $75 purchase through 5.11 Tactical; and 10% off any two- or five-day welding workshop through PIT Instruction and Training, among others.

SEMA Individual Membership

Employees of SEMA-member businesses and SEMA Individual Members wishing to make use of the portal should go to At the upper right of the webpage, there are icons to join SEMA and/or log in. Selecting “Login” will take members to a page where they can sign in with their email and password.

If your business is not currently a SEMA member, you can gain member portal access, start saving and growing your business today at

In addition, if you are not yet a SEMA Individual Member, you can join today and get immediate access to membership perks and more by visiting

Start saving today!

Thu, 03/23/2023 - 13:21

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.

Latest Jobs Added to SEMA Career Center

Video Content Creator
Wilwood Disc Brakes

Wilwood Disc Brakes is hiring a video content creator. Responsibilities include execution of ideas presented by management, planning, filming and editing content for the company website, training, social media and other channels as needed. A basic understanding of video production, sound equipment, lighting and directing scenes for voice-over or live audio is necessary. Typically finished videos can range between one to ten minutes in length. Most production will occur on-premise but may include off-site locations and an occasional event or trade show. Candidates must have more than two years of experience producing short informational videos and be a high school graduate with some college experience in film production preferred.

Web Developer
Prismatic Powders

Prismatic Powders is hiring a web developer to maintain all aspects of the company’s websites; follow established department SOPs regarding creating, testing, and deploying builds; design, document and implement requested functionality and updates; test and debug existing and new functionality; deploy tested and approved updates to the websites; and get approval for projects and updates from subject matter experts in other departments. Candidates must have a bachelor’s degree in computer sciences or more than three years of web development experience, particularly on e-commerce sites.

Wholesale Phone Sales Representative
Aftermarket Performance Group

Aftermarket Performance Group is hiring a wholesale phone sales representative to apply extensive knowledge of the company’s product lines and automotive knowledge. This position will assist customers in finding the right products for their needs. It requires communicating with customers through phone and email, as well as receive inbound calls and follow up on sales quotes through outbound calls. This position reports up to the director of sales. Candidates should have previous call center or customer service experience.

Thu, 03/23/2023 - 13:20
Thu, 03/23/2023 - 12:29

By SEMA Editors

SEMA ShowAutomotive specialty-equipment manufacturers are geared up to exhibit at the 2023 SEMA Show, taking place October 31–November 3 in Las Vegas.

With an eagerness to connect with buyers in person to create brand awareness, introduce new products, develop relationships and tell their company stories, exhibitors are signing up earlier than they had in previous years, demonstrating strong momentum for this year’s show.

Exhibitor commitments continue to come in at a constant rate, and with more than a third of all applications historically submitted a week before the April 3 priority application deadline, the 2023 SEMA Show is expected to grow to more than 2,000 exhibiting companies.

The running list on shows major automakers, iconic aftermarket brands, and new, first-time exhibitors confirmed for the 2023 SEMA Show.

“The early commitment from exhibitors is a positive sign that companies are excited to reconnect face to face,” said Tom Gattuso, SEMA vice president of events. “It’s also a sign that companies are confident that they will have new products and stories to share.”

Since the pandemic hit in 2020, the industry has gathered at the SEMA Show, making the annual event the go-to place for connecting with colleagues. In 2021 and 2022 the SEMA Show has been among the country’s highest-attended trade shows, and momentum has increased as travel restrictions are lifted and businesses discover limitations of doing business virtually.

“Virtual meetings are great, but you can’t smell the burning rubber over a Zoom call,” said Gattuso.

Exhibitors that submit completed applications by April 3 will be included in the SEMA Show Priority Booth Selection Process, at which time they will select their space and learn how to get the most out of their investment. Exclusive benefits and opportunities include:

  • First to select their space at the SEMA Show and officially assigned a booth number.
  • Immediately included on the online floorplan, which industry professionals use to determine what exhibitors to visit and how to plan their Show.
  • Connect with account reps who will guide them on specific opportunities to boost brand awareness based on the exhibitor’s goals and target audience.
  • Opportunity to sign up for the 2023 SEMA Show Exhibitor Summit, a two-and-a-half-day boot camp-style event where Show organizers guide exhibitors through important details and tips for success.
  • Reminders about early-bird deadlines to save money on booth orders and hotel rooms for staff.

Booth space applications, available at, are open to companies that manufacture products that enhance a vehicle’s performance, styling, safety or convenience. Registration for industry professionals to attend the four-day SEMA Show opens on May 1 at the early-bird rate until late June.

Visit to learn more and to see the list of companies that have already committed to exhibiting at the 2023 SEMA Show.