Thu, 04/09/2026 - 12:48

From the SEMA Washington, D.C., office

Gen Z age guys looking under the hood of a car.

 

A new effort underway in the federal government to expand its workforce to include more Gen Zers, and SEMA is encouraging Gen Z to consider federal opportunities where they can be an ally to the car community.  
 

The program presents an exciting opportunity to ensure a greater understanding of automotive issues within various agencies and offices.  
 

Recent data shows that just 7% of the federal workforce is under the age of 30 compared to 22% in the private sector. A new Trump Administration effort to grow that number is presenting an attractive career path for young people, especially those who understand and value American car culture. 
 

The effort aims to rebuild what officials describe as a dangerously thin "early-career pipeline" in the federal workforce. This gap has raised concerns about long-term institutional knowledge, workforce sustainability and the government's ability to compete with the private sector. 
 

Make Government Cool Again


According to officials, the goal is to "make government cool again" and recognize that Gen Zers view federal employment differently than previous generations. To execute this vision, the U.S. Office of Personnel Management, which manages the federal civil service and coordinates recruiting of new employees, recently launched an "Early Career Talent Network," a centralized platform designed to connect students and recent graduates with federal job opportunities. EarlyCareers.gov offers a portal that connects students and young people to the larger federal workforce jobsite, USAJobs.gov  
 

The platform aggregates openings across key fields where the government is struggling to hire, including areas that could be appealing to gearheads and others with a passion for American car culture: 
 

  • Technology  
  • Finance  
  • Human resources  
  • Project management  
  • Contracting 


The idea is simple: meet young workers where they are, streamline the hiring process and present public service as a viable career path. This approach also builds on earlier efforts like the administration's "Tech Force" initiative, which sought to bring early-career technologists into government roles focused on AI and digital modernization.  
 

If you have questions, contact Juan Mejia, SEMA senior manager for federal government affairs, at juanm@sema.org.  

Thu, 04/09/2026 - 12:48

From the SEMA Washington, D.C., office

Gen Z age guys looking under the hood of a car.

 

A new effort underway in the federal government to expand its workforce to include more Gen Zers, and SEMA is encouraging Gen Z to consider federal opportunities where they can be an ally to the car community.  
 

The program presents an exciting opportunity to ensure a greater understanding of automotive issues within various agencies and offices.  
 

Recent data shows that just 7% of the federal workforce is under the age of 30 compared to 22% in the private sector. A new Trump Administration effort to grow that number is presenting an attractive career path for young people, especially those who understand and value American car culture. 
 

The effort aims to rebuild what officials describe as a dangerously thin "early-career pipeline" in the federal workforce. This gap has raised concerns about long-term institutional knowledge, workforce sustainability and the government's ability to compete with the private sector. 
 

Make Government Cool Again


According to officials, the goal is to "make government cool again" and recognize that Gen Zers view federal employment differently than previous generations. To execute this vision, the U.S. Office of Personnel Management, which manages the federal civil service and coordinates recruiting of new employees, recently launched an "Early Career Talent Network," a centralized platform designed to connect students and recent graduates with federal job opportunities. EarlyCareers.gov offers a portal that connects students and young people to the larger federal workforce jobsite, USAJobs.gov  
 

The platform aggregates openings across key fields where the government is struggling to hire, including areas that could be appealing to gearheads and others with a passion for American car culture: 
 

  • Technology  
  • Finance  
  • Human resources  
  • Project management  
  • Contracting 


The idea is simple: meet young workers where they are, streamline the hiring process and present public service as a viable career path. This approach also builds on earlier efforts like the administration's "Tech Force" initiative, which sought to bring early-career technologists into government roles focused on AI and digital modernization.  
 

If you have questions, contact Juan Mejia, SEMA senior manager for federal government affairs, at juanm@sema.org.  

Thu, 04/09/2026 - 11:06

By SEMA News Editors

Graphic text stating SEMA Show exhibitor summit June 10-12 in Las Vegas. Las Vegas Convention Center 2026 rendering

 

 

SEMA Show organizers are offering exhibitors an exclusive, multi-day program designed to help companies maximize return on their SEMA Show investment. The 2026 Exhibitor Summit––complimentary for exhibitors––delivers expert guidance, cost-saving strategies, networking and a preview of the completed and upgraded Las Vegas Convention Center.

 

2026 SEMA Show Exhibitor Summit

Who's Invited: 2026 SEMA Show exhibitors
What: Hands-on program designed to help exhibitors maximize ROI
When: June 10-12 (travel day is Friday, June 12)
Where: Las Vegas Convention Center South Hall Skybridge, Las Vegas
Cost: Free registration, a free two-night hotel stay (for up to two representatives per company) and free select meals.
Sign up or find out more.


Registration is now open for the SEMA Show Exhibitor Summit, which returns to Las Vegas in June, at the Las Vegas Convention Center South Hall Skybridge. View the agenda and register at semashow.com/exhibitor-summit.
 

The Exhibitor Summit--which takes place Wednesday, June 10 and Thursday, June 11, with hotel check-out Friday, June 12--is an exhibitor's strategic head start. Whether a company is a first-timer or a seasoned exhibitor, this event is where exhibitors can refine their plan, cut unnecessary costs and unlock true SEMA Show success. The program will cover how to:
 

  • Boost ROI: Work directly with experts to plan, budget and optimize SEMA Show investments.
  • Drive Traffic: Learn proven strategies to attract buyers and generate leads.
  • Save Money: Learn insider strategies to cut costs on drayage, electrical and rigging.
  • Perfect Your Launch: Get a step-by-step roadmap for product launches and media engagement.
  • Promote Your Brand: Explore sponsorship and marketing opportunities to increase brand visibility.
  • Network: Build direct relationships with the SEMA team and fellow industry leaders.


Preview the New LVCC


In addition, this year's Summit delivers an all-access preview of the newly remodeled Las Vegas Convention Center, now featuring a modernized campus designed to elevate the exhibitor and attendee experience with:
 

  • A reimagined Central Hall Grand Lobby that features a striking glass curtain wall and abundant natural light.
  • New digital signage creating high-visibility branding opportunities in the Grand Lobby.
  • A climate-controlled concourse that connects the North and South Halls.
  • A new East entrance, state-of-the-art boardroom and modern administrative offices redefine the South Hall.
  • The extended West Hall ribbon roof brings bold cohesion across the campus.


Register to join this event in Las Vegas this June, and the SEMA team will have the rest covered. Exhibitors enjoy complimentary event registration, a two-night hotel stay (for up to two representatives from each exhibiting company) and select meals--all courtesy of SEMA.

A red button with the word "REGISTER."

 

Have questions about the Exhibitor Summit? Contact SEMA Show Management at 909-396-0289 or email regmgr@sema.org.

 


In related news, SEMA has launched a new customer management system ahead of this year's SEMA Show, November 3-6, 2026, in Las Vegas. Read more about that.

 

To improve how SEMA engages with exhibitors and serves the industry year-round, the association has migrated to a new customer management system powered by Salesforce.


The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens on May 4; to sign up for notifications, visit here. For more information, visit semashow.com

 

Thu, 04/09/2026 - 09:52

By SEMA News Editors

Graphic for the State of the Industry Report survey.


 

The automotive aftermarket is constantly evolving and the most valuable insights come directly from the businesses navigating it every day. To better understand current conditions and what's ahead, SEMA is calling on industry professionals to participate in a survey that will inform its State of the Industry Report.
 

Button to take the SEMA State of the Industry Report survey.

 

By sharing your perspective, you help create a more accurate snapshot of the market. The data collected informs key trends, supports smarter business decisions and gives companies across the industry the insight they need to plan for the months ahead. The stronger the participation, the more impactful and reliable the final report becomes.
 

The survey is quick and easy to complete, taking just a few minutes while focusing on current business conditions and future outlook. Responses are combined with others from across the industry, contributing to a comprehensive view of where the market stands.
 

Take a few minutes to share what you're seeing and make sure your voice is included. Your input will directly support SEMA's upcoming State of the Industry Report and will help the entire automotive aftermarket better prepare for what's next.

 

Button to take the SEMA State of the Industry Report survey.

 

This article was originally published on April 9, 2026.

 

Thu, 04/09/2026 - 07:22

By Ashley Reyes

Graphic for SEMA MPMC Lunch and Learn on effectively working with lawmakers.

 

As legislative decisions at the state and federal levels continue to impact the growth and preservation of the motorsports industry, as well as the race tracks on which the sport is discovered, practiced and built, businesses cannot afford to pass on advocacy.
 

To help motorsports businesses understand the key issues impacting the industry and learn how to effectively engage with policymakers to protect and grow their business, the SEMA Motorsports Products & Media Council (MPMC) will host a virtual Lunch & Learn, How to Effectively Work With Your Lawmakers, on Thursday, April 16, 2026, at 10:00 a.m. PDT/1:00 p.m. EDT.

Register button for MPMC Lunch and Learn.

 

Moderated by Christian Robinson, senior director of state government affairs at SEMA, the discussion will feature panelists Jack Boyd, deputy chief of staff for US representative Claudia Tenney (R-NY);  Leo Delperdang (R), Kansas state representative; Mark Johnson (R), Ohio state representative; Eric Snyder, senior director of federal government affairs at SEMA; and Lauren Wilbor, manager, digital communications and partnership at SEMA.
 

Attendees will learn:

  • How to build relationships with lawmakers
  • How to communicate effectively about industry priorities
  • How to prepare your organization for the upcoming election cycle
  • Actionable advocacy strategies to protect and strengthen your business


The first 25 members to register will receive a $25 Uber Eats voucher to use the day of the event.
 

Don't miss your chance to gain access to lawmakers and SEMA's government affairs team, as well gain insights on how to prepare for what's ahead. Register.

Thu, 04/09/2026 - 07:18

By SEMA News Editors

The SEMA logo.


The following candidates are vying for a seat on the SEMA Board of Directors:
 

Board Seat Candidates (1 Seat)

  • Mike Anderson, Collision Advice
  • Jeff Hermann, MagnaFlow Group

 

Voting will take place online May 4 through May 26 and is open to current SEMA-member companies. Votes must be cast by each company's primary contact. Details on the upcoming election will be sent to the member company's designated primary contact. Winners will be announced by June 9.

 

Thu, 04/09/2026 - 06:46

From the SEMA Washington, D.C., office

Kansas Right to Race - late model cars racing at 81 Speedway in Kansas.

 

SEMA and PRI are expanding its Right-to-Race advocacy campaign nationwide. The time to protect race tracks is now, before more long-standing facilities are pushed out of their communities. Learn more at sema.org/right-to-race.
 

Here's the latest on SEMA and PRI's Right-to-Race advocacy campaign:
 

Kansas Puts Right-to-Race Protections in Victory Lane

 

Kansas has delivered a major victory for grassroots racing. Governor Laura Kelly has signed the Kansas Motorsports Venue Protection Act (HB 2416) into law, providing long-standing racing facilities in the state with important protections against nuisance-based lawsuits filed by surrounding property owners who arrived after the track was established. The measure cleared the Kansas Legislature with overwhelming bipartisan support.
 

The impact of this win extends far beyond the grandstands. Motorsports in Kansas generate more than $743 million annually, support nearly 5,700 jobs, and bring in more than $77 million in state and local taxes each year. SEMA and PRI backed HB 2416 at every step, including testimony from Victor Muñoz, SEMA senior manager for state government affairs, and support from Kansas motorsports leaders such as John Allen of 81 Speedway and Humboldt Speedway, Cindy Bell of Kansas International Dragway and ABATE of Kansas. Racing venues in Kansas boost local businesses, draw fans and competitors into communities and uphold a vital part of the state's motorsports heritage.
 

PRI and SEMA extend their gratitude to Representative Leo Delperdang, the sponsor of HB 2416 and a longstanding advocate for Kansas's automotive community, and to Senator Elaine Bowers, whose leadership was instrumental in the bill's passage. Representative Delperdang was recognized as SEMA's 2021 Legislator of the Year.
 

This new Kansas law also marks another important checkpoint in the growing national Right-to-Race movement. Iowa and North Carolina have already secured similar wins, while several additional states continue advancing race-track protection legislation with SEMA and PRI support. Together, these efforts are helping ensure that race tracks—many of which have operated responsibly for decades—can continue serving as the places where grassroots racing lives, future competitors get their start, and local communities benefit from the commerce, tourism, and tradition that surround the sport.
 

For more information about SEMA and PRI's Right-to-Race campaign or to learn how your race track or motorsports business can help support similar legislation in your state, contact Muñoz at victorm@sema.org.

 

OHIO: SEMA and PRI Launch the Ohio Motorsports Network
 

Ohio Right to Race Motorsports Network.

 

From left to right (Bill Bader, Summit Motorsports Park; Ohio State Representative Kellie Deeter; Tierra Hubbard, SEMA/PRI; Tom Deery, PRI; Coby Lobaugh, SEMA/PRI).
 

During the final week of March, SEMA and PRI launched the Ohio Motorsports Network (OMN) in Columbus, alongside a coordinated series of legislative meetings at the state capitol and testimony in support of HB 639, Ohio's Right-to-Race legislation.
 

At the inaugural OMN meeting, Hubbard, SEMA director of government affairs for racing, and PRI Ambassador Tom Deery outlined the network's structure, vision and long-term goals. They also provided a comprehensive legislative update on the progress of Right-to-Race efforts in Ohio. Attendees from across the state came together with a shared purpose: to protect and strengthen motorsports. Participants also had the opportunity to highlight their facilities, events and ongoing initiatives. The group formally established leadership by appointing Bill Bader of Summit Motorsports Park as chair of the network.
 

The following day, SEMA and PRI met with lawmakers in both the House and Senate, engaging members on both sides of the aisle. These meetings focused on educating policymakers about the importance of motorsports, addressing questions about the legislation and ensuring lawmakers are informed before the bill reaches their desks.
 

On the final day, track owners, operators and industry leaders delivered compelling testimony before the House Local Government Committee in support of HB 639. Those testifying included Hubbard (PRI and SEMA), Bader (Summit Motorsports Park), Rich Farmer (Fremont Speedway), Bob Davis (American Motorcyclist Association) and Levi Jones (Eldora Speedway).
 

Are you interested in joining the Ohio Motorsports Network?
 

Be part of a growing, statewide effort to protect and advance motorsports in Ohio.
 

For more information or to get involved, contact Hubbard at tierrah@sema.org.

 

This story was originally published on April 9, 2026.
 

Main photo courtesy of World Racing Group | Jacy Norgaard

 

 

Thu, 04/09/2026 - 06:46

From the SEMA Washington, D.C., office

Kansas Right to Race - late model cars racing at 81 Speedway in Kansas.

 

SEMA and PRI are expanding its Right-to-Race advocacy campaign nationwide. The time to protect race tracks is now, before more long-standing facilities are pushed out of their communities. Learn more at sema.org/right-to-race.
 

Here's the latest on SEMA and PRI's Right-to-Race advocacy campaign:
 

Kansas Puts Right-to-Race Protections in Victory Lane

 

Kansas has delivered a major victory for grassroots racing. Governor Laura Kelly has signed the Kansas Motorsports Venue Protection Act (HB 2416) into law, providing long-standing racing facilities in the state with important protections against nuisance-based lawsuits filed by surrounding property owners who arrived after the track was established. The measure cleared the Kansas Legislature with overwhelming bipartisan support.
 

The impact of this win extends far beyond the grandstands. Motorsports in Kansas generate more than $743 million annually, support nearly 5,700 jobs, and bring in more than $77 million in state and local taxes each year. SEMA and PRI backed HB 2416 at every step, including testimony from Victor Muñoz, SEMA senior manager for state government affairs, and support from Kansas motorsports leaders such as John Allen of 81 Speedway and Humboldt Speedway, Cindy Bell of Kansas International Dragway and ABATE of Kansas. Racing venues in Kansas boost local businesses, draw fans and competitors into communities and uphold a vital part of the state's motorsports heritage.
 

PRI and SEMA extend their gratitude to Representative Leo Delperdang, the sponsor of HB 2416 and a longstanding advocate for Kansas's automotive community, and to Senator Elaine Bowers, whose leadership was instrumental in the bill's passage. Representative Delperdang was recognized as SEMA's 2021 Legislator of the Year.
 

This new Kansas law also marks another important checkpoint in the growing national Right-to-Race movement. Iowa and North Carolina have already secured similar wins, while several additional states continue advancing race-track protection legislation with SEMA and PRI support. Together, these efforts are helping ensure that race tracks—many of which have operated responsibly for decades—can continue serving as the places where grassroots racing lives, future competitors get their start, and local communities benefit from the commerce, tourism, and tradition that surround the sport.
 

For more information about SEMA and PRI's Right-to-Race campaign or to learn how your race track or motorsports business can help support similar legislation in your state, contact Muñoz at victorm@sema.org.

 

OHIO: SEMA and PRI Launch the Ohio Motorsports Network
 

Ohio Right to Race Motorsports Network.

 

From left to right (Bill Bader, Summit Motorsports Park; Ohio State Representative Kellie Deeter; Tierra Hubbard, SEMA/PRI; Tom Deery, PRI; Coby Lobaugh, SEMA/PRI).
 

During the final week of March, SEMA and PRI launched the Ohio Motorsports Network (OMN) in Columbus, alongside a coordinated series of legislative meetings at the state capitol and testimony in support of HB 639, Ohio's Right-to-Race legislation.
 

At the inaugural OMN meeting, Hubbard, SEMA director of government affairs for racing, and PRI Ambassador Tom Deery outlined the network's structure, vision and long-term goals. They also provided a comprehensive legislative update on the progress of Right-to-Race efforts in Ohio. Attendees from across the state came together with a shared purpose: to protect and strengthen motorsports. Participants also had the opportunity to highlight their facilities, events and ongoing initiatives. The group formally established leadership by appointing Bill Bader of Summit Motorsports Park as chair of the network.
 

The following day, SEMA and PRI met with lawmakers in both the House and Senate, engaging members on both sides of the aisle. These meetings focused on educating policymakers about the importance of motorsports, addressing questions about the legislation and ensuring lawmakers are informed before the bill reaches their desks.
 

On the final day, track owners, operators and industry leaders delivered compelling testimony before the House Local Government Committee in support of HB 639. Those testifying included Hubbard (PRI and SEMA), Bader (Summit Motorsports Park), Rich Farmer (Fremont Speedway), Bob Davis (American Motorcyclist Association) and Levi Jones (Eldora Speedway).
 

Are you interested in joining the Ohio Motorsports Network?
 

Be part of a growing, statewide effort to protect and advance motorsports in Ohio.
 

For more information or to get involved, contact Hubbard at tierrah@sema.org.

 

This story was originally published on April 9, 2026.
 

Main photo courtesy of World Racing Group | Jacy Norgaard

 

 

Wed, 04/08/2026 - 09:34

By SEMA News Editors

 

TREMEC

Magnum XL Six-Speed Transmission Kit for '19-Plus Ford Mustang GT

Tremec Magnum XL Six-Speed Transmission.

 

Like the original Magnum, the Magnum XL is an aftermarket version of the TR-6060, which serves as factory equipment in numerous Detroit-based musclecars and sports cars. In order to accommodate the rearward shifter location of modern performance vehicles, the XL’s extension housing moves the shifter more than 8 in. back from the original Magnum’s most rearward location. It is also equipped with a shift isolator that provides dampening and precision shift feel, the company said.

tremec.com

 

DENIOS

Spill and Leak Response Products

Denios Spill and Leak Response Products

 

DENIOS provides a broad range of spill and leak response products for a variety of instances or applications, including sorbents, drip trays, spill kits and more. The DENSORB Fine Fiber Sorbents includes a complete lineup of rolls, pads, pillows, socks or booms and are available for universal spills, oil-only and HazMat materials. The company also offers a number of manual containment barriers designed to quickly and efficiently retain and contain liquids.

denios-us.com

 

Roush Performance

'26 Ford F-150 Nitemare Package

Roush Performance Ford F-150 Nitemare.

 

Built on '26 Ford F-150 XL or XLT 4x4 trims, the Nitemare Package centers on the company's Advanced Lowered Suspension System, 22-in. gloss black wheels, General Tire G-MAX AS-07 tires, upgraded brakes and a performance cat-back exhaust that Roush says delivers improved traction and responsiveness. Exterior updates include new bedside graphics, an amber-lit grille and functional hood extractors. Inside, upgrades include a full carpet package, red carbon-fiber steering wheel accent and serialized badging. For added power, Roush offers an optional TVS R2650 supercharger for the 5.0L V8, boosting output to more than 705 hp.

roushperformance.com

Tue, 04/07/2026 - 13:36

By SEMA News Editors

Pro Spot Training Director Shawn Collins

 

Pro Spot International, a manufacturer of welding and collision repair equipment, has announced the appointment of Shawn Collins as its new training director, effective March 30, 2026.
 

The hire signals a strategic expansion of the company's training capabilities as the collision repair industry faces growing demand for advanced technician education, company representatives said.
 

Collins joins Pro Spot from 3M, where he served for 14 years as advanced application engineer and lead structural trainer. In that role, he led the development of repair procedures and application methods for the collision repair industry, including welding and joining technologies, structural adhesive systems and paint, body and equipment (PBE) applications. An ASE Master Technician and I-CAR Platinum-certified collision technician, Collins has served as an I-CAR instructor for more than 25 years.
 

"Shawn is one of the most respected technical trainers in the collision repair industry, and we've wanted to bring him onto our team for a long time," said Ron Olsson, president of Pro Spot International. "As vehicles become more complex and OEM repair procedures continue to evolve, training isn't optional--it's essential. Shawn's experience developing curriculum and working hands-on with technicians across the country makes him the right person to lead this effort for us."
 

In his new role, Collins will oversee the development and expansion of Pro Spot's training programs, working with shops, distributors and industry partners to bridge the gap between advancing repair technology and technician readiness.
 

For more information, visit airsept.com.