Sun, 04/01/2012 - 10:07

SEMA News—April 2012

INDUSTRY SNAPSHOT
By John Stewart

A Fresh Coat

How Waterborne Paint Is Changing The Automotive Industry

  Auto Body Repair, Automotive Industry Research, Auto Collision, Auto Body Business
In California, where regulation of volatile organic compounds has been in place for years, use of waterborne paint in body shops and custom shops is already commonplace.
   
Paint has long been a necessary product in the automotive world. Customizers and aftermarket manufacturers are among those who require paint products to conduct business. Perhaps the most prolific painters in the automotive sector, other than OEMs, would be shops operating in the repair and refinish segment. These are auto-body shops that make a living on being able to paint fast, match colors perfectly and be economical in the process.
Because volatile organic compounds (VOC) in paint have been recognized as bad for the environment, there is change afoot that will eventually affect practically everyone who paints. A number of states around the country have enacted regulations that are gradually forcing shops to reduce VOC emissions. These regulations, in a nutshell, mean that American paint shops will need to use waterborne paints in order to comply.

The move to less toxic, water-based finishes is already well under way elsewhere. Waterborne paints are currently in extensive use in Europe and Canada, and many OEMs now use water-based paints on their newest products. Paint manufacturers are also moving quickly to develop low-VOC primers and clear-coat products in addition to the color coats available now.

In high-smog states like California, regulations requiring low-VOC technologies have been in place for years, and now other states are following suit. To find out what these requirements will mean as low-VOC requirements spread across the country, SEMA News contacted a variety of stakeholders in the paint industry. We specifically sought information about the newest technology as it stands today and what it will mean to companies that paint.

The consensus among the people we talked to is that the transition to waterborne finish products may not be as difficult or as costly as some first supposed. In fact, the changeover may bring with it a number of advantages.

Paint Formula Advancements

  Auto Body Repair, Automotive Industry Research, Auto Collision, Auto Body Business
An entirely new paint booth, such as this one on display at the SEMA Show, would not likely be required to make the transition to waterborne paint. However, an ample supply of clean air is an upgrade most production body shops choose to make in order to shorten drying time.
   
One of the biggest areas of activity is at the paint manufacturer level, where the transition to waterborne paint has prompted paint companies to develop new products from scratch. Some are now releasing second- and third-generation water-based paints.

“We’ve been doing waterborne for quite a long time; CroMax Pro is our third-generation waterborne product,” said Harry Christman, brand manager for DuPont Refinish. “This is a product that has a brand-new technology.”

The newest waterborne paint from DuPont is a good example of the kinds of paints the industry will need to come up with to help shops achieve low-VOC requirements. It’s formulated with 88% less solvent but 25% more pigment. The result is a product that offers advantages but also requires re-educating painters.

“Most other waterborne products went in the direction of trying to create a waterborne paint that was like solvent-based paint,” Christman explained. “Solvent is the old technology, and painters tend to dislike change. So many paint companies, when they created their waterborne paint, said ‘we’re going to make them like solvent.’ We went a different direction.

“It’s a higher solids product, so it’s got more of the stuff that gets left behind when the water evaporates off. It’s a one-and-a-half coat, wet-on-wet process. Rather than having to lay down a coat of paint, let it flash, then lay down another one, let it flash—and, depending on what you’re working with, lay down four, five, six coats—with Cromax Pro, you cover in one and a half coats. And anything that doesn’t cover in one and a half coats covers in two coats. So you go in, put on the first coat, go right back and put on your mist coat, your ‘effect’ coat, which is half a coat. Then you’re done. You can put the gun away; leave the booth. It will dry, and then you can clear coat it.”

  Auto Body Repair, Automotive Industry Research, Auto Collision, Auto Body Business
Next-generation waterborne paints such as the DuPont product shown here are now becoming available to the industry. Formulated with much less solvent but more pigment, this third-generation paint is designed to cover completely in one to two coats using a fast, wet-on-wet application process.
   
The newest DuPont paint costs a little more per gallon but offers the advantages of speed and better coverage, making it less costly to use. According to Christman, painters can reap benefits once they understand the process.

“It’s much faster, which high-volume direct repair program shops love, and you use less material,” said Christman. “So it’s great not only for reducing the cost, but because it speeds cars through the shop, it increases the capacity of the body shop. They can sell more jobs and create more revenue.”

Conversion Equipment Requirements

In California, most shops have already converted to waterborne paint. In other states, many paint shops have put off the transition, in part because of cost concerns.

“It’s a myth that you’ve got to buy all kinds of new equipment and put in new spray booths to convert,” Christman noted. “The truth is, they’re going to need a new gun—a stainless-steel gun, because you don’t want rust in your spray gun.”

In addition to a new paint gun, waterborne paint does like to have large volumes of clean air to enhance drying.

“For water, the key to drying is air flow—getting air to move across the surface of the car to make it dry,” Christman said. “However, the car will also dry without great air flow; it just will take longer. So if you’re a production shop that’s trying to move cars through, you’re going to want to put in blowers to get a lot of air movement to get the cars to dry super-fast. But if you’re a custom shop or a smaller shop that doesn’t have cars stacked up outside and you want to put in a small box fan to get a little air movement, that’s all it takes. The difference will be, maybe, instead of drying in 10 minutes, you’ll dry in 30 minutes. For a production shop, that’s a big deal. For a custom shop, probably not to them.”

To add another voice to the conversion, we talked to Douglas Albin of Bodyworks Collision Center in Murietta, California. His shop, which grosses about $250,000 a month, has been using waterborne paint for about five years.

“I converted before it was mandatory,” he said. “I wanted to be ahead of the curve.”

After a period of experimentation, Albin has adjusted his process to make the most of waterborne technology, and he noted some differences.

“With water-based versus solvent, it’s a lot more forgiving,” he said. “Your blending techniques are a little bit easier. It’s not as susceptible to contamination, dirt. We also had to fine-tune our prepping—we had to have a cleaner job, a tighter wrap.”

  Auto Body Repair, Automotive Industry Research, Auto Collision, Auto Body Business
Even though waterborne paint is less toxic and offers easier disposal and cleanup, painters will still want to use a fresh-air system, gloves and a spray suit, because paint is still a chemical.
   
Initially, Albin was using a waterborne paint from his long-time supplier. And he stuck to a process that required multiple coats.

“When water-based paint came and we made the change, I was only getting through two to three cars a day with a $100,000 full-downdraft, 30-foot booth with mixing room,” he explained. “Then I noticed a big difference in the actual manufacturers of the paint. When I first made the transition, I was literally putting on five and six coats and waiting 20 minutes between coats for it to completely flash. Now I paint 12 cars a day, without a $15,000 retrofitted jet dry system. So we mastered it really quick,” said Albin, who now uses DuPont Cromax Pro. “The major expense was training.”

“Painters are going to have to be completely retrained. A lot of them struggled with it. So we really had to go in and retrain them, but once they’re trained, they will never want to go back to the old paint system.”

The Don Ayres Honda Collision Center, located in the area of Fort Wayne, Indiana, is another top-tier production body shop that recently switched to waterborne and does about $2 million a year in total sales. Manager Kevin Cox agreed that painters will need to get used to the new paint technology.

“Painters need to learn a little different technique,” he said. “Both my painters spent two and a half days at a DuPont training center. And then Dupont was in here for one full week after with both of them. But the transitions that the industry went through in the days of lacquer, then to acrylic enamels, then to base coat/clear coat—this transition from solvent to water is a baby step compared to the days of spraying lacquer.”

  Auto Body Repair, Automotive Industry Research, Auto Collision, Auto Body Business
Waterborne paint requires a spray gun with stainless-steel parts, which means most shops will want a new gun for each painter. Suitable spray guns are widely available; companies such as Optima, Eastwood and Iwata all had newly designed stainless-steel guns on display at the SEMA Show in 2011. This gun, introduced at the Show by SATA Spray Equipment, is a special-edition SATAjet 4000 B.
   
Cox decided to make the jump to waterborne paint just recently as VOC requirements began to get tighter.

“Everybody’s kind of wigged out over water,” he said. “I was one of those guys—why fix something that’s not broken? But we have some compliance issues with regard to the state of Indiana for VOC compliance and overspray containment. And we thought, well, if we’re going to do this, let’s go ahead and make our transition to water-base paint, so when they walk in the door, they see we’re proactive.

“In all reality, we’re probably four to five years away in this part of the country from any sort of mandate. But I would say embrace it. The time factor and the coverage of the base coat is so much better than solvent, and there is so much waterborne product being applied at the OEM level, it gives you a lot better chance to hit color matches, because you’re putting water against water.”

Cox doesn’t think there is a huge amount of risk in making the conversion to a waterborne paint system.

“I would think any jobber in a given market who is representing any of the Big Three, if they’re transitioning a shop to water, they’re not going to set that shop up for failure,” he said. “And the manufacturers—be it BASF, DuPont, whoever it is—they’re walking on top of each other to get the business. They’re not going to shoot themselves in the foot when it comes to support.

“Cost, for most shops, will depend on what they go with. We went with a blower system with a stainless-steel fan about 12 inches in diameter and about 8 inches deep. We spent maybe $5,500. It’s air driven, so we did have to run some air lines to it, but it wasn’t any big engineering feat.

“You do have to get a new gun; there’s a couple out there to choose from. Actually, through our jobber, it was all part of a kit—they give you the choice of the gun. It changes your cleaning process a little. It’s also going to lower some of your waste issues.”

Albin, with his shop in California, confirmed a reduction in waste-disposal costs.

“We put anything solvent-based in a 55-gallon drum,” he said. “We have thinners to clean that, so we’ve got our thinner cost—about $300 bucks. It’s gone down because of water-based, so we’re only buying one of those a month, versus two.”

When Speed Is Less Important

  Auto Body Repair, Automotive Industry Research, Auto Collision, Auto Body Business
Collision and repair industry manufacturers have already geared up with disposable products suitable for use with waterborne paint, such as masking tape that resists waterborne paint’s tendency to bleed under tape. The tack cloths shown here are marketed as ideal for use with waterborne paint.
   
Brian Ferre, a long-time professional painter and instructor at LA Trade-Tech, worked in a volume body shop when waterborne paint was first introduced and now is involved in training young painters to move into body-shop jobs. In his arena, speed is not so important, but technique and quality are.

“My advice would be not to be scared of it,” Ferre said. “If you’re an open-minded professional painter, the transition will be no problem at all. “

Through his teaching, Ferre has had experience with a lot of different paint formulas.

“I’ve painted with pretty much all the water bases; teaching wise, I try to shoot pretty much everything I can get my hands on,” he said. “All the waterborne products, across the board, the technique for the painter has to be very even. It’s almost like painting custom paint jobs, where you have to be on your game a little bit more to make it even. The DuPont brand, I would say, is pretty goof-proof, even for a student.”

Ferre noted that using waterborne paint offers advantages but also requires using different masking materials.

“In the beginning, when doing multiple colors and taping up, the paint manufacturers had to come up with different tape where it wouldn’t bleed underneath,” he said. “Water has a tendency to bleed a little bit underneath the tape. So they came out with different plastic tapes.”

Water-based paint also offers certain advantages to a custom shop, where speed is not the primary consideration.

“Another advantage,” Ferre said, “is your clear has better adhesion. So you can leave the base coat open longer than you can a solvent-based paint. There’s a certain window that you have to hit to clear coat solvent-based paints, and that window is open longer with water-base. You can leave it open and come back on top of it later, and you won’t have any adhesion problems later on.” According to sources at DuPont, painters can wait up to 72 hours before applying clear.

Ferre also noted that water-based paint is now often used on race cars. Although the paint itself is not lighter, the thinner waterborne paint film adds less weight. “Racers are very conscious about adding weight,” he said. “So racers like it.”

Sun, 04/01/2012 - 08:50

SEMA News—April 2012

LEGISLATIVE AND TECHNICAL AFFAIRS
By Steve McDonald

Law and Order

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

State Update

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts  
   
Colorado Newer-Car Exemptions: SEMA is supporting legislation to extend the emissions inspection exemption to vehicles that have not yet reached their sixth model year. Current law exempts only vehicles that are four model years old or newer. Colorado already exempts pre-1976 collector cars, kits and street rods from emissions testing. The logic for this trend is clear: Such vehicles do not contribute in significant ways to air quality problems. This logic applies equally to newer cars.

Hawaii Exhaust Noise: For years, SEMA has beaten back legislation that would have essentially banned aftermarket exhaust systems in Hawaii, including one that would have allowed law enforcement officers to seize and impound a vehicle upon making a subjective determination that the vehicle was in violation. This year, SEMA-model legislation was introduced that would allow vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet an objective noise limit. Car owners would be issued a certificate of compliance if a test of the exhaust system demonstrated that the exhaust system emitted no more than 95 decibels.

Iowa Exhaust Noise: SEMA-model legislation that would allow Iowa’s vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet a 95-decibel limit was introduced in the Iowa State Senate. The bill would remove subjective provisions in the law and force compliance with an objectively measured standard, benefitting consumers, the aftermarket industry and police officers who are charged with enforcing the law.

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Iowa Antique Registration Fee: SEMA is supporting a bill to allow any vehicle that is 25 years old or older and used only for exhibition, entertainment or educational purposes to be registered for an annual fee of $5. Under current law, the automobile may be registered as a “limited-use” vehicle for a two-year fee of $40. Alternatively, it may be registered without restriction with a regular annual vehicle registration fee.

Maryland Historic Vehicles: Identical legislation to increase the age requirement for vehicles eligible for registration as “historic motor vehicles” has been introduced in the Maryland House and Senate. Under the bill, the age requirement would be raised from 20 to at least 25 years old, and these cars would be prohibited from being used for “occasional transportation.” The measure would also require that an historic vehicle be insured by an historic-vehicle, show-vehicle or antique insurance policy. SEMA is opposing the bill but is working with sponsors to amend the measure to accommodate hobbyists and related businesses.

Maryland Tires: SEMA is opposing legislation that would require the tire industry in the state to affix a label containing the month/year of manufacture and other information on tires. SEMA believes that this legislation would place tire dealers, wholesalers and manufacturers at an unfair disadvantage by requiring additional sidewall information at no value to the motoring public. The date of a tire’s manufacture is already on the sidewall, found as part of the Tire Identification Number. SEMA contends that this legislation may serve to confuse consumers into believing that newer tires answer critical safety concerns. Consumers have greater concerns regarding tire safety, such as proper inflation levels, safe tread depth and overloading of tires/vehicles.

New York Restoration/Custom Shops: A SEMA-supported bill has been introduced in the New York Assembly to exempt restoration and custom shops from the state’s motor vehicle repair shop requirements. This exemption would relieve these shops from the obligation to provide written estimates to customers seeking restoration, rebuild or customization work on specialty motor vehicles or motor vehicles at least 25 years old. The measure would allow restoration and custom shops to accurately inform customers of actual costs and materials, removing vagueness associated with shops attempting to “guess” probable time for unique tasks and probable costs for unique and in some cases yet-to-be-fabricated parts.

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Utah Vintage Travel Trailers: A SEMA-supported bill to create a statutory definition of a “vintage travel trailer” and provide for a one-time $40 registration fee was approved by the Utah Senate Transportation Committee and now moves to the floor of the Senate for a vote by all members. The House of Representatives has already approved the bill, under which vintage travel trailers would also be eligible for a special group license plate and would be exempted from wheel cover, mudguard, flap or splash apron requirements. The measure defines a “vintage travel trailer” as a travel trailer, camping trailer or fifth-wheel trailer that is 30 years old or older and primarily a collector’s item that is used for participation in club activities, exhibitions, tours, parades, occasional recreational or vacation use and other similar uses.

Vermont Exhaust Noise: SEMA is opposing legislation to ban motor-vehicle exhaust systems that increase the noise level above the level emitted by the originally installed system. Under the bill, violators would not pass the state’s required inspection. The bill does not provide an opportunity for vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet an objective 95-decibel limit under a fair and predictable test. In addition, the measure does not supply inspectors with an enforcement standard, allowing them to make subjective judgments on whether an exhaust system increases “the noise emitted by the motor vehicle above the level emitted by the exhaust system as originally installed.”

Virginia Restoration Projects: The House of Delegates approved legislation that originally threatened to provide localities with the authority to raise the amount charged from $100 to $500 for an annual license tax for vehicles that do not display current license plates. Working with Virginia hobbyist groups, SEMA negotiated amendments with the bill’s sponsor to 1) totally exempt from the license tax all vehicles 25 years old and older that are undergoing restoration or repair and 2) extend the exemption to all other vehicles (including parts cars) undergoing restoration or repair that are stored on private property for fewer than 60 days. Vehicles stored within a structure would remain exempted from the tax. Under current law, all vehicles—even those 25 years old and older—are subject to the license tax. The bill now moves to the Virginia Senate for consideration.

Washington Restoration/Custom Shops: A SEMA-supported bill to exempt restoration and custom shops from the requirement that they provide written estimates for the repair of any vehicle that qualifies for a “horseless carriage” or “collector vehicle” license plate or is a “parts car,” “street rod” or “custom vehicle” was approved by the Washington State Senate, clearing its way for consideration by the House of Representatives. Under a SEMA-drafted amendment, the bill would allow restoration and custom shops to bill at least every two weeks on a time-and-materials basis. Shops would be able to accurately inform customers of actual costs and materials, removing vagueness associated with shops attempting to “guess” probable time for unique tasks and probable costs for unique and in some cases yet-to-be-fabricated parts.

Washington Inoperable Vehicles: SEMA-model legislation to prohibit cities or towns from enforcing an ordinance, development regulation, zoning regulation or administrative practice that prevents legitimate automobile collectors from pursuing their hobby was approved by the Senate Government Operations Committee but not considered by the full Senate before it died in the legislative session. Under the bill, a limited number of junked, wrecked or inoperable vehicles, including parts cars, stored on private property, would have required only screening from public view if required by local law. The bill will be reintroduced next year.

West Virginia Ethanol: The House of Delegates has introduced a concurrent resolution urging the Environmental Protection Agency (EPA) to revoke its decision to allow the sale of gasoline with 15% ethanol (E15) until there is clear and convincing scientific evidence that El5 does not pose a risk to any gasoline-powered vehicle or equipment. SEMA is supporting the resolution.

West Virginia Exhaust Noise: The House Transportation Committee passed SEMA-model legislation that would allow West Virginia’s vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet a 95-decibel limit. The bill must now be approved by the Judiciary Committee before moving to the House floor for a vote by all members. Current West Virginia law allows only a muffler originally installed by the manufacturer or an equivalent. The bill would remove subjective provisions in the law and force compliance with an objectively measured standard.

West Virginia Property Tax: SEMA is supporting legislation to provide owners of antique motor vehicles with a cap on property taxes paid on antique motor vehicles. The bill was approved by the House Transportation Committee and will now be considered by the Finance Committee. West Virginia law defines an “antique motor vehicle” as any motor vehicle that is more than 25 years old and is owned solely as a collector’s item. The bill would assess antique motor vehicles for property taxes at their salvage value. That value could not exceed $500. At the most costly rate in West Virginia (approximately 3%), the actual property tax paid by antique motor vehicle owners at the maximum salvage value would be only about $15 per year.

Federal Update

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Ethanol Fuel: The U.S. House Science Committee approved a SEMA-supported bill that directs the National Academy of Sciences to conduct a study on how gasoline blended with 15% to 20% ethanol (E15 and E20) may impact gas-powered vehicles. The analysis would consider a variety of issues, including tailpipe emissions, materials compatibility and fuel efficiency. The House bill would prevent the EPA from introducing E15 into the marketplace until the report has been submitted to the House Science Committee. The bill will now be considered by the full House of Representatives. Ethanol increases water formation in the gas tank, which can then produce formic acid and corrode certain metal, plastic and rubber parts. Last year, the EPA approved the sale of E15 for model-year 2001 and later vehicles. The EPA agreed with SEMA’s concerns that ethanol poses a threat to older vehicles and made it “illegal” to fuel pre-2001 vehicles with E15. However, SEMA contends that a gas-pump warning label will not protect consumers from accidentally misfueling these vehicles. E15 has not yet been marketed. It is still the subject of several lawsuits and legislation to block its sale.

Bonus Depreciation: SEMA joined with the National Association of Manufacturers and a number of other organizations in urging the U.S. Congress to extend the 100% bonus depreciation through 2012. The depreciation had been at 100% since 2010 but dropped to 50% on January 1, 2012. Lawmakers are considering whether to include the extension within a larger bill to extend the payroll tax cuts for the rest of the year. The depreciation provision would allow businesses to write off 100% of the cost of new equipment in the first year rather than depreciating the cost over multiple years. SEMA contends that the bonus depreciation encourages companies to invest in newer, more efficient equipment and spurs sales and creates jobs.

Merging Federal Agencies: President Obama wants Congress to grant him authority to reorganize the federal government, as was permitted for more than 50 years from the Hoover through Reagan administrations. Congress would have an up-or-down vote on each proposed change. The intent is to consolidate functions and reduce duplication in the federal workforce. To start, the White House has proposed merging the Commerce Department and five agencies tied to the business community: the Small Business Administration (SBA), the Office of the U.S. Trade Representative, the Export-Import Bank, the Overseas Private Investment Corp. and the Trade and Development Agency. The new department would oversee trade, investment, business/economic development, technology and economic statistics and be led by a cabinet-level secretary. While Congress considers the issue, President Obama intends to elevate the current SBA Administrator position to a cabinet-level post, at least until the new department is organized.

Tire Fuel Efficiency: The National Highway Traffic Safety Administration (NHTSA) held a public workshop in February to gather additional information on how to implement a tire fuel efficiency consumer information program. The program is required under a 2007 law. In 2010, NHTSA established the test procedures to be used by tire manufacturers when rating the fuel economy, safety and durability characteristics of replacement tires. However, the agency is still debating how to convey the information to consumers at the point of sale and online. NHTSA is also interested in reviewing the experiences other countries have had in pursuing similar programs. The premise for the program is to allow consumers to compare ratings for different replacement tires and determine the effect of tire choices on fuel economy or the potential tradeoffs between tire fuel efficiency (rolling resistance), safety (wet traction) and durability (tread-wear life). The 2007 law included a SEMA provision exempting tires that have been produced or imported in annual units of less than 15,000 and do not exceed 35,000 tires in total brand-name production.

Design Patents: A bill has been introduced in the U.S. House of Representatives that would allow companies to market collision repair parts without infringing a design patent after a vehicle has been marketed for two and a half years. Under current law, a design patent covers the ornamental design for an object having practical utility for a 14-year term. At issue is the recent practice of many automakers to obtain design patents for individual vehicle parts associated with collision repairs, such as fenders, lamps, hoods, bumpers and grilles. Historically, the companies have received design patents for the car’s overall design rather than individual parts. The design patent allows a company exclusive rights to exclude others from copying the product or to license the rights. SEMA is reviewing the legislation. A House committee held a hearing two years ago on a previous version of the bill that would have provided a total exclusion for replacement parts. The auto companies noted that they had invested enormous amounts of money in developing the part designs only to have them copied in a matter of hours and were seeking to protect that investment through rights available under current law. Opponents countered that auto companies were seeking to eliminate competition and that the design patents raise prices for consumers in repair costs and insurance premiums. The current bill seeks to craft a compromise approach.

Counterfeit Products: U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement seized nearly 25,000 counterfeit and pirated goods in fiscal year 2011, a 24% increase from the previous year. The value of the seizures actually decreased by 5%, totaling $179 million for FY 2011. The high-volume/lower-value differential was attributed to an increase in express courier and consolidated shipments and the growth of websites selling counterfeit goods directly to consumers. The top 10 categories of counterfeit products seized were consumer electronics, footwear, pharmaceuticals, optical media, apparel, perfume/cologne, watches, cigarettes, toys/electronic games, auto parts and all other commodities. China continues to be the primary-source country for counterfeit and pirated goods seized, accounting for 62% or $125 million of the total domestic value of seizures.

Sun, 04/01/2012 - 08:50

SEMA News—April 2012

LEGISLATIVE AND TECHNICAL AFFAIRS
By Steve McDonald

Law and Order

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

State Update

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts  
   
Colorado Newer-Car Exemptions: SEMA is supporting legislation to extend the emissions inspection exemption to vehicles that have not yet reached their sixth model year. Current law exempts only vehicles that are four model years old or newer. Colorado already exempts pre-1976 collector cars, kits and street rods from emissions testing. The logic for this trend is clear: Such vehicles do not contribute in significant ways to air quality problems. This logic applies equally to newer cars.

Hawaii Exhaust Noise: For years, SEMA has beaten back legislation that would have essentially banned aftermarket exhaust systems in Hawaii, including one that would have allowed law enforcement officers to seize and impound a vehicle upon making a subjective determination that the vehicle was in violation. This year, SEMA-model legislation was introduced that would allow vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet an objective noise limit. Car owners would be issued a certificate of compliance if a test of the exhaust system demonstrated that the exhaust system emitted no more than 95 decibels.

Iowa Exhaust Noise: SEMA-model legislation that would allow Iowa’s vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet a 95-decibel limit was introduced in the Iowa State Senate. The bill would remove subjective provisions in the law and force compliance with an objectively measured standard, benefitting consumers, the aftermarket industry and police officers who are charged with enforcing the law.

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Iowa Antique Registration Fee: SEMA is supporting a bill to allow any vehicle that is 25 years old or older and used only for exhibition, entertainment or educational purposes to be registered for an annual fee of $5. Under current law, the automobile may be registered as a “limited-use” vehicle for a two-year fee of $40. Alternatively, it may be registered without restriction with a regular annual vehicle registration fee.

Maryland Historic Vehicles: Identical legislation to increase the age requirement for vehicles eligible for registration as “historic motor vehicles” has been introduced in the Maryland House and Senate. Under the bill, the age requirement would be raised from 20 to at least 25 years old, and these cars would be prohibited from being used for “occasional transportation.” The measure would also require that an historic vehicle be insured by an historic-vehicle, show-vehicle or antique insurance policy. SEMA is opposing the bill but is working with sponsors to amend the measure to accommodate hobbyists and related businesses.

Maryland Tires: SEMA is opposing legislation that would require the tire industry in the state to affix a label containing the month/year of manufacture and other information on tires. SEMA believes that this legislation would place tire dealers, wholesalers and manufacturers at an unfair disadvantage by requiring additional sidewall information at no value to the motoring public. The date of a tire’s manufacture is already on the sidewall, found as part of the Tire Identification Number. SEMA contends that this legislation may serve to confuse consumers into believing that newer tires answer critical safety concerns. Consumers have greater concerns regarding tire safety, such as proper inflation levels, safe tread depth and overloading of tires/vehicles.

New York Restoration/Custom Shops: A SEMA-supported bill has been introduced in the New York Assembly to exempt restoration and custom shops from the state’s motor vehicle repair shop requirements. This exemption would relieve these shops from the obligation to provide written estimates to customers seeking restoration, rebuild or customization work on specialty motor vehicles or motor vehicles at least 25 years old. The measure would allow restoration and custom shops to accurately inform customers of actual costs and materials, removing vagueness associated with shops attempting to “guess” probable time for unique tasks and probable costs for unique and in some cases yet-to-be-fabricated parts.

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Utah Vintage Travel Trailers: A SEMA-supported bill to create a statutory definition of a “vintage travel trailer” and provide for a one-time $40 registration fee was approved by the Utah Senate Transportation Committee and now moves to the floor of the Senate for a vote by all members. The House of Representatives has already approved the bill, under which vintage travel trailers would also be eligible for a special group license plate and would be exempted from wheel cover, mudguard, flap or splash apron requirements. The measure defines a “vintage travel trailer” as a travel trailer, camping trailer or fifth-wheel trailer that is 30 years old or older and primarily a collector’s item that is used for participation in club activities, exhibitions, tours, parades, occasional recreational or vacation use and other similar uses.

Vermont Exhaust Noise: SEMA is opposing legislation to ban motor-vehicle exhaust systems that increase the noise level above the level emitted by the originally installed system. Under the bill, violators would not pass the state’s required inspection. The bill does not provide an opportunity for vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet an objective 95-decibel limit under a fair and predictable test. In addition, the measure does not supply inspectors with an enforcement standard, allowing them to make subjective judgments on whether an exhaust system increases “the noise emitted by the motor vehicle above the level emitted by the exhaust system as originally installed.”

Virginia Restoration Projects: The House of Delegates approved legislation that originally threatened to provide localities with the authority to raise the amount charged from $100 to $500 for an annual license tax for vehicles that do not display current license plates. Working with Virginia hobbyist groups, SEMA negotiated amendments with the bill’s sponsor to 1) totally exempt from the license tax all vehicles 25 years old and older that are undergoing restoration or repair and 2) extend the exemption to all other vehicles (including parts cars) undergoing restoration or repair that are stored on private property for fewer than 60 days. Vehicles stored within a structure would remain exempted from the tax. Under current law, all vehicles—even those 25 years old and older—are subject to the license tax. The bill now moves to the Virginia Senate for consideration.

Washington Restoration/Custom Shops: A SEMA-supported bill to exempt restoration and custom shops from the requirement that they provide written estimates for the repair of any vehicle that qualifies for a “horseless carriage” or “collector vehicle” license plate or is a “parts car,” “street rod” or “custom vehicle” was approved by the Washington State Senate, clearing its way for consideration by the House of Representatives. Under a SEMA-drafted amendment, the bill would allow restoration and custom shops to bill at least every two weeks on a time-and-materials basis. Shops would be able to accurately inform customers of actual costs and materials, removing vagueness associated with shops attempting to “guess” probable time for unique tasks and probable costs for unique and in some cases yet-to-be-fabricated parts.

Washington Inoperable Vehicles: SEMA-model legislation to prohibit cities or towns from enforcing an ordinance, development regulation, zoning regulation or administrative practice that prevents legitimate automobile collectors from pursuing their hobby was approved by the Senate Government Operations Committee but not considered by the full Senate before it died in the legislative session. Under the bill, a limited number of junked, wrecked or inoperable vehicles, including parts cars, stored on private property, would have required only screening from public view if required by local law. The bill will be reintroduced next year.

West Virginia Ethanol: The House of Delegates has introduced a concurrent resolution urging the Environmental Protection Agency (EPA) to revoke its decision to allow the sale of gasoline with 15% ethanol (E15) until there is clear and convincing scientific evidence that El5 does not pose a risk to any gasoline-powered vehicle or equipment. SEMA is supporting the resolution.

West Virginia Exhaust Noise: The House Transportation Committee passed SEMA-model legislation that would allow West Virginia’s vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet a 95-decibel limit. The bill must now be approved by the Judiciary Committee before moving to the House floor for a vote by all members. Current West Virginia law allows only a muffler originally installed by the manufacturer or an equivalent. The bill would remove subjective provisions in the law and force compliance with an objectively measured standard.

West Virginia Property Tax: SEMA is supporting legislation to provide owners of antique motor vehicles with a cap on property taxes paid on antique motor vehicles. The bill was approved by the House Transportation Committee and will now be considered by the Finance Committee. West Virginia law defines an “antique motor vehicle” as any motor vehicle that is more than 25 years old and is owned solely as a collector’s item. The bill would assess antique motor vehicles for property taxes at their salvage value. That value could not exceed $500. At the most costly rate in West Virginia (approximately 3%), the actual property tax paid by antique motor vehicle owners at the maximum salvage value would be only about $15 per year.

Federal Update

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Ethanol Fuel: The U.S. House Science Committee approved a SEMA-supported bill that directs the National Academy of Sciences to conduct a study on how gasoline blended with 15% to 20% ethanol (E15 and E20) may impact gas-powered vehicles. The analysis would consider a variety of issues, including tailpipe emissions, materials compatibility and fuel efficiency. The House bill would prevent the EPA from introducing E15 into the marketplace until the report has been submitted to the House Science Committee. The bill will now be considered by the full House of Representatives. Ethanol increases water formation in the gas tank, which can then produce formic acid and corrode certain metal, plastic and rubber parts. Last year, the EPA approved the sale of E15 for model-year 2001 and later vehicles. The EPA agreed with SEMA’s concerns that ethanol poses a threat to older vehicles and made it “illegal” to fuel pre-2001 vehicles with E15. However, SEMA contends that a gas-pump warning label will not protect consumers from accidentally misfueling these vehicles. E15 has not yet been marketed. It is still the subject of several lawsuits and legislation to block its sale.

Bonus Depreciation: SEMA joined with the National Association of Manufacturers and a number of other organizations in urging the U.S. Congress to extend the 100% bonus depreciation through 2012. The depreciation had been at 100% since 2010 but dropped to 50% on January 1, 2012. Lawmakers are considering whether to include the extension within a larger bill to extend the payroll tax cuts for the rest of the year. The depreciation provision would allow businesses to write off 100% of the cost of new equipment in the first year rather than depreciating the cost over multiple years. SEMA contends that the bonus depreciation encourages companies to invest in newer, more efficient equipment and spurs sales and creates jobs.

Merging Federal Agencies: President Obama wants Congress to grant him authority to reorganize the federal government, as was permitted for more than 50 years from the Hoover through Reagan administrations. Congress would have an up-or-down vote on each proposed change. The intent is to consolidate functions and reduce duplication in the federal workforce. To start, the White House has proposed merging the Commerce Department and five agencies tied to the business community: the Small Business Administration (SBA), the Office of the U.S. Trade Representative, the Export-Import Bank, the Overseas Private Investment Corp. and the Trade and Development Agency. The new department would oversee trade, investment, business/economic development, technology and economic statistics and be led by a cabinet-level secretary. While Congress considers the issue, President Obama intends to elevate the current SBA Administrator position to a cabinet-level post, at least until the new department is organized.

Tire Fuel Efficiency: The National Highway Traffic Safety Administration (NHTSA) held a public workshop in February to gather additional information on how to implement a tire fuel efficiency consumer information program. The program is required under a 2007 law. In 2010, NHTSA established the test procedures to be used by tire manufacturers when rating the fuel economy, safety and durability characteristics of replacement tires. However, the agency is still debating how to convey the information to consumers at the point of sale and online. NHTSA is also interested in reviewing the experiences other countries have had in pursuing similar programs. The premise for the program is to allow consumers to compare ratings for different replacement tires and determine the effect of tire choices on fuel economy or the potential tradeoffs between tire fuel efficiency (rolling resistance), safety (wet traction) and durability (tread-wear life). The 2007 law included a SEMA provision exempting tires that have been produced or imported in annual units of less than 15,000 and do not exceed 35,000 tires in total brand-name production.

Design Patents: A bill has been introduced in the U.S. House of Representatives that would allow companies to market collision repair parts without infringing a design patent after a vehicle has been marketed for two and a half years. Under current law, a design patent covers the ornamental design for an object having practical utility for a 14-year term. At issue is the recent practice of many automakers to obtain design patents for individual vehicle parts associated with collision repairs, such as fenders, lamps, hoods, bumpers and grilles. Historically, the companies have received design patents for the car’s overall design rather than individual parts. The design patent allows a company exclusive rights to exclude others from copying the product or to license the rights. SEMA is reviewing the legislation. A House committee held a hearing two years ago on a previous version of the bill that would have provided a total exclusion for replacement parts. The auto companies noted that they had invested enormous amounts of money in developing the part designs only to have them copied in a matter of hours and were seeking to protect that investment through rights available under current law. Opponents countered that auto companies were seeking to eliminate competition and that the design patents raise prices for consumers in repair costs and insurance premiums. The current bill seeks to craft a compromise approach.

Counterfeit Products: U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement seized nearly 25,000 counterfeit and pirated goods in fiscal year 2011, a 24% increase from the previous year. The value of the seizures actually decreased by 5%, totaling $179 million for FY 2011. The high-volume/lower-value differential was attributed to an increase in express courier and consolidated shipments and the growth of websites selling counterfeit goods directly to consumers. The top 10 categories of counterfeit products seized were consumer electronics, footwear, pharmaceuticals, optical media, apparel, perfume/cologne, watches, cigarettes, toys/electronic games, auto parts and all other commodities. China continues to be the primary-source country for counterfeit and pirated goods seized, accounting for 62% or $125 million of the total domestic value of seizures.

Sun, 04/01/2012 - 08:50

SEMA News—April 2012

LEGISLATIVE AND TECHNICAL AFFAIRS
By Steve McDonald

Law and Order

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

State Update

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts  
   
Colorado Newer-Car Exemptions: SEMA is supporting legislation to extend the emissions inspection exemption to vehicles that have not yet reached their sixth model year. Current law exempts only vehicles that are four model years old or newer. Colorado already exempts pre-1976 collector cars, kits and street rods from emissions testing. The logic for this trend is clear: Such vehicles do not contribute in significant ways to air quality problems. This logic applies equally to newer cars.

Hawaii Exhaust Noise: For years, SEMA has beaten back legislation that would have essentially banned aftermarket exhaust systems in Hawaii, including one that would have allowed law enforcement officers to seize and impound a vehicle upon making a subjective determination that the vehicle was in violation. This year, SEMA-model legislation was introduced that would allow vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet an objective noise limit. Car owners would be issued a certificate of compliance if a test of the exhaust system demonstrated that the exhaust system emitted no more than 95 decibels.

Iowa Exhaust Noise: SEMA-model legislation that would allow Iowa’s vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet a 95-decibel limit was introduced in the Iowa State Senate. The bill would remove subjective provisions in the law and force compliance with an objectively measured standard, benefitting consumers, the aftermarket industry and police officers who are charged with enforcing the law.

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Iowa Antique Registration Fee: SEMA is supporting a bill to allow any vehicle that is 25 years old or older and used only for exhibition, entertainment or educational purposes to be registered for an annual fee of $5. Under current law, the automobile may be registered as a “limited-use” vehicle for a two-year fee of $40. Alternatively, it may be registered without restriction with a regular annual vehicle registration fee.

Maryland Historic Vehicles: Identical legislation to increase the age requirement for vehicles eligible for registration as “historic motor vehicles” has been introduced in the Maryland House and Senate. Under the bill, the age requirement would be raised from 20 to at least 25 years old, and these cars would be prohibited from being used for “occasional transportation.” The measure would also require that an historic vehicle be insured by an historic-vehicle, show-vehicle or antique insurance policy. SEMA is opposing the bill but is working with sponsors to amend the measure to accommodate hobbyists and related businesses.

Maryland Tires: SEMA is opposing legislation that would require the tire industry in the state to affix a label containing the month/year of manufacture and other information on tires. SEMA believes that this legislation would place tire dealers, wholesalers and manufacturers at an unfair disadvantage by requiring additional sidewall information at no value to the motoring public. The date of a tire’s manufacture is already on the sidewall, found as part of the Tire Identification Number. SEMA contends that this legislation may serve to confuse consumers into believing that newer tires answer critical safety concerns. Consumers have greater concerns regarding tire safety, such as proper inflation levels, safe tread depth and overloading of tires/vehicles.

New York Restoration/Custom Shops: A SEMA-supported bill has been introduced in the New York Assembly to exempt restoration and custom shops from the state’s motor vehicle repair shop requirements. This exemption would relieve these shops from the obligation to provide written estimates to customers seeking restoration, rebuild or customization work on specialty motor vehicles or motor vehicles at least 25 years old. The measure would allow restoration and custom shops to accurately inform customers of actual costs and materials, removing vagueness associated with shops attempting to “guess” probable time for unique tasks and probable costs for unique and in some cases yet-to-be-fabricated parts.

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Utah Vintage Travel Trailers: A SEMA-supported bill to create a statutory definition of a “vintage travel trailer” and provide for a one-time $40 registration fee was approved by the Utah Senate Transportation Committee and now moves to the floor of the Senate for a vote by all members. The House of Representatives has already approved the bill, under which vintage travel trailers would also be eligible for a special group license plate and would be exempted from wheel cover, mudguard, flap or splash apron requirements. The measure defines a “vintage travel trailer” as a travel trailer, camping trailer or fifth-wheel trailer that is 30 years old or older and primarily a collector’s item that is used for participation in club activities, exhibitions, tours, parades, occasional recreational or vacation use and other similar uses.

Vermont Exhaust Noise: SEMA is opposing legislation to ban motor-vehicle exhaust systems that increase the noise level above the level emitted by the originally installed system. Under the bill, violators would not pass the state’s required inspection. The bill does not provide an opportunity for vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet an objective 95-decibel limit under a fair and predictable test. In addition, the measure does not supply inspectors with an enforcement standard, allowing them to make subjective judgments on whether an exhaust system increases “the noise emitted by the motor vehicle above the level emitted by the exhaust system as originally installed.”

Virginia Restoration Projects: The House of Delegates approved legislation that originally threatened to provide localities with the authority to raise the amount charged from $100 to $500 for an annual license tax for vehicles that do not display current license plates. Working with Virginia hobbyist groups, SEMA negotiated amendments with the bill’s sponsor to 1) totally exempt from the license tax all vehicles 25 years old and older that are undergoing restoration or repair and 2) extend the exemption to all other vehicles (including parts cars) undergoing restoration or repair that are stored on private property for fewer than 60 days. Vehicles stored within a structure would remain exempted from the tax. Under current law, all vehicles—even those 25 years old and older—are subject to the license tax. The bill now moves to the Virginia Senate for consideration.

Washington Restoration/Custom Shops: A SEMA-supported bill to exempt restoration and custom shops from the requirement that they provide written estimates for the repair of any vehicle that qualifies for a “horseless carriage” or “collector vehicle” license plate or is a “parts car,” “street rod” or “custom vehicle” was approved by the Washington State Senate, clearing its way for consideration by the House of Representatives. Under a SEMA-drafted amendment, the bill would allow restoration and custom shops to bill at least every two weeks on a time-and-materials basis. Shops would be able to accurately inform customers of actual costs and materials, removing vagueness associated with shops attempting to “guess” probable time for unique tasks and probable costs for unique and in some cases yet-to-be-fabricated parts.

Washington Inoperable Vehicles: SEMA-model legislation to prohibit cities or towns from enforcing an ordinance, development regulation, zoning regulation or administrative practice that prevents legitimate automobile collectors from pursuing their hobby was approved by the Senate Government Operations Committee but not considered by the full Senate before it died in the legislative session. Under the bill, a limited number of junked, wrecked or inoperable vehicles, including parts cars, stored on private property, would have required only screening from public view if required by local law. The bill will be reintroduced next year.

West Virginia Ethanol: The House of Delegates has introduced a concurrent resolution urging the Environmental Protection Agency (EPA) to revoke its decision to allow the sale of gasoline with 15% ethanol (E15) until there is clear and convincing scientific evidence that El5 does not pose a risk to any gasoline-powered vehicle or equipment. SEMA is supporting the resolution.

West Virginia Exhaust Noise: The House Transportation Committee passed SEMA-model legislation that would allow West Virginia’s vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet a 95-decibel limit. The bill must now be approved by the Judiciary Committee before moving to the House floor for a vote by all members. Current West Virginia law allows only a muffler originally installed by the manufacturer or an equivalent. The bill would remove subjective provisions in the law and force compliance with an objectively measured standard.

West Virginia Property Tax: SEMA is supporting legislation to provide owners of antique motor vehicles with a cap on property taxes paid on antique motor vehicles. The bill was approved by the House Transportation Committee and will now be considered by the Finance Committee. West Virginia law defines an “antique motor vehicle” as any motor vehicle that is more than 25 years old and is owned solely as a collector’s item. The bill would assess antique motor vehicles for property taxes at their salvage value. That value could not exceed $500. At the most costly rate in West Virginia (approximately 3%), the actual property tax paid by antique motor vehicle owners at the maximum salvage value would be only about $15 per year.

Federal Update

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Ethanol Fuel: The U.S. House Science Committee approved a SEMA-supported bill that directs the National Academy of Sciences to conduct a study on how gasoline blended with 15% to 20% ethanol (E15 and E20) may impact gas-powered vehicles. The analysis would consider a variety of issues, including tailpipe emissions, materials compatibility and fuel efficiency. The House bill would prevent the EPA from introducing E15 into the marketplace until the report has been submitted to the House Science Committee. The bill will now be considered by the full House of Representatives. Ethanol increases water formation in the gas tank, which can then produce formic acid and corrode certain metal, plastic and rubber parts. Last year, the EPA approved the sale of E15 for model-year 2001 and later vehicles. The EPA agreed with SEMA’s concerns that ethanol poses a threat to older vehicles and made it “illegal” to fuel pre-2001 vehicles with E15. However, SEMA contends that a gas-pump warning label will not protect consumers from accidentally misfueling these vehicles. E15 has not yet been marketed. It is still the subject of several lawsuits and legislation to block its sale.

Bonus Depreciation: SEMA joined with the National Association of Manufacturers and a number of other organizations in urging the U.S. Congress to extend the 100% bonus depreciation through 2012. The depreciation had been at 100% since 2010 but dropped to 50% on January 1, 2012. Lawmakers are considering whether to include the extension within a larger bill to extend the payroll tax cuts for the rest of the year. The depreciation provision would allow businesses to write off 100% of the cost of new equipment in the first year rather than depreciating the cost over multiple years. SEMA contends that the bonus depreciation encourages companies to invest in newer, more efficient equipment and spurs sales and creates jobs.

Merging Federal Agencies: President Obama wants Congress to grant him authority to reorganize the federal government, as was permitted for more than 50 years from the Hoover through Reagan administrations. Congress would have an up-or-down vote on each proposed change. The intent is to consolidate functions and reduce duplication in the federal workforce. To start, the White House has proposed merging the Commerce Department and five agencies tied to the business community: the Small Business Administration (SBA), the Office of the U.S. Trade Representative, the Export-Import Bank, the Overseas Private Investment Corp. and the Trade and Development Agency. The new department would oversee trade, investment, business/economic development, technology and economic statistics and be led by a cabinet-level secretary. While Congress considers the issue, President Obama intends to elevate the current SBA Administrator position to a cabinet-level post, at least until the new department is organized.

Tire Fuel Efficiency: The National Highway Traffic Safety Administration (NHTSA) held a public workshop in February to gather additional information on how to implement a tire fuel efficiency consumer information program. The program is required under a 2007 law. In 2010, NHTSA established the test procedures to be used by tire manufacturers when rating the fuel economy, safety and durability characteristics of replacement tires. However, the agency is still debating how to convey the information to consumers at the point of sale and online. NHTSA is also interested in reviewing the experiences other countries have had in pursuing similar programs. The premise for the program is to allow consumers to compare ratings for different replacement tires and determine the effect of tire choices on fuel economy or the potential tradeoffs between tire fuel efficiency (rolling resistance), safety (wet traction) and durability (tread-wear life). The 2007 law included a SEMA provision exempting tires that have been produced or imported in annual units of less than 15,000 and do not exceed 35,000 tires in total brand-name production.

Design Patents: A bill has been introduced in the U.S. House of Representatives that would allow companies to market collision repair parts without infringing a design patent after a vehicle has been marketed for two and a half years. Under current law, a design patent covers the ornamental design for an object having practical utility for a 14-year term. At issue is the recent practice of many automakers to obtain design patents for individual vehicle parts associated with collision repairs, such as fenders, lamps, hoods, bumpers and grilles. Historically, the companies have received design patents for the car’s overall design rather than individual parts. The design patent allows a company exclusive rights to exclude others from copying the product or to license the rights. SEMA is reviewing the legislation. A House committee held a hearing two years ago on a previous version of the bill that would have provided a total exclusion for replacement parts. The auto companies noted that they had invested enormous amounts of money in developing the part designs only to have them copied in a matter of hours and were seeking to protect that investment through rights available under current law. Opponents countered that auto companies were seeking to eliminate competition and that the design patents raise prices for consumers in repair costs and insurance premiums. The current bill seeks to craft a compromise approach.

Counterfeit Products: U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement seized nearly 25,000 counterfeit and pirated goods in fiscal year 2011, a 24% increase from the previous year. The value of the seizures actually decreased by 5%, totaling $179 million for FY 2011. The high-volume/lower-value differential was attributed to an increase in express courier and consolidated shipments and the growth of websites selling counterfeit goods directly to consumers. The top 10 categories of counterfeit products seized were consumer electronics, footwear, pharmaceuticals, optical media, apparel, perfume/cologne, watches, cigarettes, toys/electronic games, auto parts and all other commodities. China continues to be the primary-source country for counterfeit and pirated goods seized, accounting for 62% or $125 million of the total domestic value of seizures.

Sun, 04/01/2012 - 08:50

SEMA News—April 2012

LEGISLATIVE AND TECHNICAL AFFAIRS
By Steve McDonald

Law and Order

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

State Update

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts  
   
Colorado Newer-Car Exemptions: SEMA is supporting legislation to extend the emissions inspection exemption to vehicles that have not yet reached their sixth model year. Current law exempts only vehicles that are four model years old or newer. Colorado already exempts pre-1976 collector cars, kits and street rods from emissions testing. The logic for this trend is clear: Such vehicles do not contribute in significant ways to air quality problems. This logic applies equally to newer cars.

Hawaii Exhaust Noise: For years, SEMA has beaten back legislation that would have essentially banned aftermarket exhaust systems in Hawaii, including one that would have allowed law enforcement officers to seize and impound a vehicle upon making a subjective determination that the vehicle was in violation. This year, SEMA-model legislation was introduced that would allow vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet an objective noise limit. Car owners would be issued a certificate of compliance if a test of the exhaust system demonstrated that the exhaust system emitted no more than 95 decibels.

Iowa Exhaust Noise: SEMA-model legislation that would allow Iowa’s vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet a 95-decibel limit was introduced in the Iowa State Senate. The bill would remove subjective provisions in the law and force compliance with an objectively measured standard, benefitting consumers, the aftermarket industry and police officers who are charged with enforcing the law.

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Iowa Antique Registration Fee: SEMA is supporting a bill to allow any vehicle that is 25 years old or older and used only for exhibition, entertainment or educational purposes to be registered for an annual fee of $5. Under current law, the automobile may be registered as a “limited-use” vehicle for a two-year fee of $40. Alternatively, it may be registered without restriction with a regular annual vehicle registration fee.

Maryland Historic Vehicles: Identical legislation to increase the age requirement for vehicles eligible for registration as “historic motor vehicles” has been introduced in the Maryland House and Senate. Under the bill, the age requirement would be raised from 20 to at least 25 years old, and these cars would be prohibited from being used for “occasional transportation.” The measure would also require that an historic vehicle be insured by an historic-vehicle, show-vehicle or antique insurance policy. SEMA is opposing the bill but is working with sponsors to amend the measure to accommodate hobbyists and related businesses.

Maryland Tires: SEMA is opposing legislation that would require the tire industry in the state to affix a label containing the month/year of manufacture and other information on tires. SEMA believes that this legislation would place tire dealers, wholesalers and manufacturers at an unfair disadvantage by requiring additional sidewall information at no value to the motoring public. The date of a tire’s manufacture is already on the sidewall, found as part of the Tire Identification Number. SEMA contends that this legislation may serve to confuse consumers into believing that newer tires answer critical safety concerns. Consumers have greater concerns regarding tire safety, such as proper inflation levels, safe tread depth and overloading of tires/vehicles.

New York Restoration/Custom Shops: A SEMA-supported bill has been introduced in the New York Assembly to exempt restoration and custom shops from the state’s motor vehicle repair shop requirements. This exemption would relieve these shops from the obligation to provide written estimates to customers seeking restoration, rebuild or customization work on specialty motor vehicles or motor vehicles at least 25 years old. The measure would allow restoration and custom shops to accurately inform customers of actual costs and materials, removing vagueness associated with shops attempting to “guess” probable time for unique tasks and probable costs for unique and in some cases yet-to-be-fabricated parts.

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Utah Vintage Travel Trailers: A SEMA-supported bill to create a statutory definition of a “vintage travel trailer” and provide for a one-time $40 registration fee was approved by the Utah Senate Transportation Committee and now moves to the floor of the Senate for a vote by all members. The House of Representatives has already approved the bill, under which vintage travel trailers would also be eligible for a special group license plate and would be exempted from wheel cover, mudguard, flap or splash apron requirements. The measure defines a “vintage travel trailer” as a travel trailer, camping trailer or fifth-wheel trailer that is 30 years old or older and primarily a collector’s item that is used for participation in club activities, exhibitions, tours, parades, occasional recreational or vacation use and other similar uses.

Vermont Exhaust Noise: SEMA is opposing legislation to ban motor-vehicle exhaust systems that increase the noise level above the level emitted by the originally installed system. Under the bill, violators would not pass the state’s required inspection. The bill does not provide an opportunity for vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet an objective 95-decibel limit under a fair and predictable test. In addition, the measure does not supply inspectors with an enforcement standard, allowing them to make subjective judgments on whether an exhaust system increases “the noise emitted by the motor vehicle above the level emitted by the exhaust system as originally installed.”

Virginia Restoration Projects: The House of Delegates approved legislation that originally threatened to provide localities with the authority to raise the amount charged from $100 to $500 for an annual license tax for vehicles that do not display current license plates. Working with Virginia hobbyist groups, SEMA negotiated amendments with the bill’s sponsor to 1) totally exempt from the license tax all vehicles 25 years old and older that are undergoing restoration or repair and 2) extend the exemption to all other vehicles (including parts cars) undergoing restoration or repair that are stored on private property for fewer than 60 days. Vehicles stored within a structure would remain exempted from the tax. Under current law, all vehicles—even those 25 years old and older—are subject to the license tax. The bill now moves to the Virginia Senate for consideration.

Washington Restoration/Custom Shops: A SEMA-supported bill to exempt restoration and custom shops from the requirement that they provide written estimates for the repair of any vehicle that qualifies for a “horseless carriage” or “collector vehicle” license plate or is a “parts car,” “street rod” or “custom vehicle” was approved by the Washington State Senate, clearing its way for consideration by the House of Representatives. Under a SEMA-drafted amendment, the bill would allow restoration and custom shops to bill at least every two weeks on a time-and-materials basis. Shops would be able to accurately inform customers of actual costs and materials, removing vagueness associated with shops attempting to “guess” probable time for unique tasks and probable costs for unique and in some cases yet-to-be-fabricated parts.

Washington Inoperable Vehicles: SEMA-model legislation to prohibit cities or towns from enforcing an ordinance, development regulation, zoning regulation or administrative practice that prevents legitimate automobile collectors from pursuing their hobby was approved by the Senate Government Operations Committee but not considered by the full Senate before it died in the legislative session. Under the bill, a limited number of junked, wrecked or inoperable vehicles, including parts cars, stored on private property, would have required only screening from public view if required by local law. The bill will be reintroduced next year.

West Virginia Ethanol: The House of Delegates has introduced a concurrent resolution urging the Environmental Protection Agency (EPA) to revoke its decision to allow the sale of gasoline with 15% ethanol (E15) until there is clear and convincing scientific evidence that El5 does not pose a risk to any gasoline-powered vehicle or equipment. SEMA is supporting the resolution.

West Virginia Exhaust Noise: The House Transportation Committee passed SEMA-model legislation that would allow West Virginia’s vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet a 95-decibel limit. The bill must now be approved by the Judiciary Committee before moving to the House floor for a vote by all members. Current West Virginia law allows only a muffler originally installed by the manufacturer or an equivalent. The bill would remove subjective provisions in the law and force compliance with an objectively measured standard.

West Virginia Property Tax: SEMA is supporting legislation to provide owners of antique motor vehicles with a cap on property taxes paid on antique motor vehicles. The bill was approved by the House Transportation Committee and will now be considered by the Finance Committee. West Virginia law defines an “antique motor vehicle” as any motor vehicle that is more than 25 years old and is owned solely as a collector’s item. The bill would assess antique motor vehicles for property taxes at their salvage value. That value could not exceed $500. At the most costly rate in West Virginia (approximately 3%), the actual property tax paid by antique motor vehicle owners at the maximum salvage value would be only about $15 per year.

Federal Update

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Ethanol Fuel: The U.S. House Science Committee approved a SEMA-supported bill that directs the National Academy of Sciences to conduct a study on how gasoline blended with 15% to 20% ethanol (E15 and E20) may impact gas-powered vehicles. The analysis would consider a variety of issues, including tailpipe emissions, materials compatibility and fuel efficiency. The House bill would prevent the EPA from introducing E15 into the marketplace until the report has been submitted to the House Science Committee. The bill will now be considered by the full House of Representatives. Ethanol increases water formation in the gas tank, which can then produce formic acid and corrode certain metal, plastic and rubber parts. Last year, the EPA approved the sale of E15 for model-year 2001 and later vehicles. The EPA agreed with SEMA’s concerns that ethanol poses a threat to older vehicles and made it “illegal” to fuel pre-2001 vehicles with E15. However, SEMA contends that a gas-pump warning label will not protect consumers from accidentally misfueling these vehicles. E15 has not yet been marketed. It is still the subject of several lawsuits and legislation to block its sale.

Bonus Depreciation: SEMA joined with the National Association of Manufacturers and a number of other organizations in urging the U.S. Congress to extend the 100% bonus depreciation through 2012. The depreciation had been at 100% since 2010 but dropped to 50% on January 1, 2012. Lawmakers are considering whether to include the extension within a larger bill to extend the payroll tax cuts for the rest of the year. The depreciation provision would allow businesses to write off 100% of the cost of new equipment in the first year rather than depreciating the cost over multiple years. SEMA contends that the bonus depreciation encourages companies to invest in newer, more efficient equipment and spurs sales and creates jobs.

Merging Federal Agencies: President Obama wants Congress to grant him authority to reorganize the federal government, as was permitted for more than 50 years from the Hoover through Reagan administrations. Congress would have an up-or-down vote on each proposed change. The intent is to consolidate functions and reduce duplication in the federal workforce. To start, the White House has proposed merging the Commerce Department and five agencies tied to the business community: the Small Business Administration (SBA), the Office of the U.S. Trade Representative, the Export-Import Bank, the Overseas Private Investment Corp. and the Trade and Development Agency. The new department would oversee trade, investment, business/economic development, technology and economic statistics and be led by a cabinet-level secretary. While Congress considers the issue, President Obama intends to elevate the current SBA Administrator position to a cabinet-level post, at least until the new department is organized.

Tire Fuel Efficiency: The National Highway Traffic Safety Administration (NHTSA) held a public workshop in February to gather additional information on how to implement a tire fuel efficiency consumer information program. The program is required under a 2007 law. In 2010, NHTSA established the test procedures to be used by tire manufacturers when rating the fuel economy, safety and durability characteristics of replacement tires. However, the agency is still debating how to convey the information to consumers at the point of sale and online. NHTSA is also interested in reviewing the experiences other countries have had in pursuing similar programs. The premise for the program is to allow consumers to compare ratings for different replacement tires and determine the effect of tire choices on fuel economy or the potential tradeoffs between tire fuel efficiency (rolling resistance), safety (wet traction) and durability (tread-wear life). The 2007 law included a SEMA provision exempting tires that have been produced or imported in annual units of less than 15,000 and do not exceed 35,000 tires in total brand-name production.

Design Patents: A bill has been introduced in the U.S. House of Representatives that would allow companies to market collision repair parts without infringing a design patent after a vehicle has been marketed for two and a half years. Under current law, a design patent covers the ornamental design for an object having practical utility for a 14-year term. At issue is the recent practice of many automakers to obtain design patents for individual vehicle parts associated with collision repairs, such as fenders, lamps, hoods, bumpers and grilles. Historically, the companies have received design patents for the car’s overall design rather than individual parts. The design patent allows a company exclusive rights to exclude others from copying the product or to license the rights. SEMA is reviewing the legislation. A House committee held a hearing two years ago on a previous version of the bill that would have provided a total exclusion for replacement parts. The auto companies noted that they had invested enormous amounts of money in developing the part designs only to have them copied in a matter of hours and were seeking to protect that investment through rights available under current law. Opponents countered that auto companies were seeking to eliminate competition and that the design patents raise prices for consumers in repair costs and insurance premiums. The current bill seeks to craft a compromise approach.

Counterfeit Products: U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement seized nearly 25,000 counterfeit and pirated goods in fiscal year 2011, a 24% increase from the previous year. The value of the seizures actually decreased by 5%, totaling $179 million for FY 2011. The high-volume/lower-value differential was attributed to an increase in express courier and consolidated shipments and the growth of websites selling counterfeit goods directly to consumers. The top 10 categories of counterfeit products seized were consumer electronics, footwear, pharmaceuticals, optical media, apparel, perfume/cologne, watches, cigarettes, toys/electronic games, auto parts and all other commodities. China continues to be the primary-source country for counterfeit and pirated goods seized, accounting for 62% or $125 million of the total domestic value of seizures.

Sun, 04/01/2012 - 08:50

SEMA News—April 2012

LEGISLATIVE AND TECHNICAL AFFAIRS
By Steve McDonald

Law and Order

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

State Update

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts  
   
Colorado Newer-Car Exemptions: SEMA is supporting legislation to extend the emissions inspection exemption to vehicles that have not yet reached their sixth model year. Current law exempts only vehicles that are four model years old or newer. Colorado already exempts pre-1976 collector cars, kits and street rods from emissions testing. The logic for this trend is clear: Such vehicles do not contribute in significant ways to air quality problems. This logic applies equally to newer cars.

Hawaii Exhaust Noise: For years, SEMA has beaten back legislation that would have essentially banned aftermarket exhaust systems in Hawaii, including one that would have allowed law enforcement officers to seize and impound a vehicle upon making a subjective determination that the vehicle was in violation. This year, SEMA-model legislation was introduced that would allow vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet an objective noise limit. Car owners would be issued a certificate of compliance if a test of the exhaust system demonstrated that the exhaust system emitted no more than 95 decibels.

Iowa Exhaust Noise: SEMA-model legislation that would allow Iowa’s vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet a 95-decibel limit was introduced in the Iowa State Senate. The bill would remove subjective provisions in the law and force compliance with an objectively measured standard, benefitting consumers, the aftermarket industry and police officers who are charged with enforcing the law.

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Iowa Antique Registration Fee: SEMA is supporting a bill to allow any vehicle that is 25 years old or older and used only for exhibition, entertainment or educational purposes to be registered for an annual fee of $5. Under current law, the automobile may be registered as a “limited-use” vehicle for a two-year fee of $40. Alternatively, it may be registered without restriction with a regular annual vehicle registration fee.

Maryland Historic Vehicles: Identical legislation to increase the age requirement for vehicles eligible for registration as “historic motor vehicles” has been introduced in the Maryland House and Senate. Under the bill, the age requirement would be raised from 20 to at least 25 years old, and these cars would be prohibited from being used for “occasional transportation.” The measure would also require that an historic vehicle be insured by an historic-vehicle, show-vehicle or antique insurance policy. SEMA is opposing the bill but is working with sponsors to amend the measure to accommodate hobbyists and related businesses.

Maryland Tires: SEMA is opposing legislation that would require the tire industry in the state to affix a label containing the month/year of manufacture and other information on tires. SEMA believes that this legislation would place tire dealers, wholesalers and manufacturers at an unfair disadvantage by requiring additional sidewall information at no value to the motoring public. The date of a tire’s manufacture is already on the sidewall, found as part of the Tire Identification Number. SEMA contends that this legislation may serve to confuse consumers into believing that newer tires answer critical safety concerns. Consumers have greater concerns regarding tire safety, such as proper inflation levels, safe tread depth and overloading of tires/vehicles.

New York Restoration/Custom Shops: A SEMA-supported bill has been introduced in the New York Assembly to exempt restoration and custom shops from the state’s motor vehicle repair shop requirements. This exemption would relieve these shops from the obligation to provide written estimates to customers seeking restoration, rebuild or customization work on specialty motor vehicles or motor vehicles at least 25 years old. The measure would allow restoration and custom shops to accurately inform customers of actual costs and materials, removing vagueness associated with shops attempting to “guess” probable time for unique tasks and probable costs for unique and in some cases yet-to-be-fabricated parts.

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Utah Vintage Travel Trailers: A SEMA-supported bill to create a statutory definition of a “vintage travel trailer” and provide for a one-time $40 registration fee was approved by the Utah Senate Transportation Committee and now moves to the floor of the Senate for a vote by all members. The House of Representatives has already approved the bill, under which vintage travel trailers would also be eligible for a special group license plate and would be exempted from wheel cover, mudguard, flap or splash apron requirements. The measure defines a “vintage travel trailer” as a travel trailer, camping trailer or fifth-wheel trailer that is 30 years old or older and primarily a collector’s item that is used for participation in club activities, exhibitions, tours, parades, occasional recreational or vacation use and other similar uses.

Vermont Exhaust Noise: SEMA is opposing legislation to ban motor-vehicle exhaust systems that increase the noise level above the level emitted by the originally installed system. Under the bill, violators would not pass the state’s required inspection. The bill does not provide an opportunity for vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet an objective 95-decibel limit under a fair and predictable test. In addition, the measure does not supply inspectors with an enforcement standard, allowing them to make subjective judgments on whether an exhaust system increases “the noise emitted by the motor vehicle above the level emitted by the exhaust system as originally installed.”

Virginia Restoration Projects: The House of Delegates approved legislation that originally threatened to provide localities with the authority to raise the amount charged from $100 to $500 for an annual license tax for vehicles that do not display current license plates. Working with Virginia hobbyist groups, SEMA negotiated amendments with the bill’s sponsor to 1) totally exempt from the license tax all vehicles 25 years old and older that are undergoing restoration or repair and 2) extend the exemption to all other vehicles (including parts cars) undergoing restoration or repair that are stored on private property for fewer than 60 days. Vehicles stored within a structure would remain exempted from the tax. Under current law, all vehicles—even those 25 years old and older—are subject to the license tax. The bill now moves to the Virginia Senate for consideration.

Washington Restoration/Custom Shops: A SEMA-supported bill to exempt restoration and custom shops from the requirement that they provide written estimates for the repair of any vehicle that qualifies for a “horseless carriage” or “collector vehicle” license plate or is a “parts car,” “street rod” or “custom vehicle” was approved by the Washington State Senate, clearing its way for consideration by the House of Representatives. Under a SEMA-drafted amendment, the bill would allow restoration and custom shops to bill at least every two weeks on a time-and-materials basis. Shops would be able to accurately inform customers of actual costs and materials, removing vagueness associated with shops attempting to “guess” probable time for unique tasks and probable costs for unique and in some cases yet-to-be-fabricated parts.

Washington Inoperable Vehicles: SEMA-model legislation to prohibit cities or towns from enforcing an ordinance, development regulation, zoning regulation or administrative practice that prevents legitimate automobile collectors from pursuing their hobby was approved by the Senate Government Operations Committee but not considered by the full Senate before it died in the legislative session. Under the bill, a limited number of junked, wrecked or inoperable vehicles, including parts cars, stored on private property, would have required only screening from public view if required by local law. The bill will be reintroduced next year.

West Virginia Ethanol: The House of Delegates has introduced a concurrent resolution urging the Environmental Protection Agency (EPA) to revoke its decision to allow the sale of gasoline with 15% ethanol (E15) until there is clear and convincing scientific evidence that El5 does not pose a risk to any gasoline-powered vehicle or equipment. SEMA is supporting the resolution.

West Virginia Exhaust Noise: The House Transportation Committee passed SEMA-model legislation that would allow West Virginia’s vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet a 95-decibel limit. The bill must now be approved by the Judiciary Committee before moving to the House floor for a vote by all members. Current West Virginia law allows only a muffler originally installed by the manufacturer or an equivalent. The bill would remove subjective provisions in the law and force compliance with an objectively measured standard.

West Virginia Property Tax: SEMA is supporting legislation to provide owners of antique motor vehicles with a cap on property taxes paid on antique motor vehicles. The bill was approved by the House Transportation Committee and will now be considered by the Finance Committee. West Virginia law defines an “antique motor vehicle” as any motor vehicle that is more than 25 years old and is owned solely as a collector’s item. The bill would assess antique motor vehicles for property taxes at their salvage value. That value could not exceed $500. At the most costly rate in West Virginia (approximately 3%), the actual property tax paid by antique motor vehicle owners at the maximum salvage value would be only about $15 per year.

Federal Update

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Ethanol Fuel: The U.S. House Science Committee approved a SEMA-supported bill that directs the National Academy of Sciences to conduct a study on how gasoline blended with 15% to 20% ethanol (E15 and E20) may impact gas-powered vehicles. The analysis would consider a variety of issues, including tailpipe emissions, materials compatibility and fuel efficiency. The House bill would prevent the EPA from introducing E15 into the marketplace until the report has been submitted to the House Science Committee. The bill will now be considered by the full House of Representatives. Ethanol increases water formation in the gas tank, which can then produce formic acid and corrode certain metal, plastic and rubber parts. Last year, the EPA approved the sale of E15 for model-year 2001 and later vehicles. The EPA agreed with SEMA’s concerns that ethanol poses a threat to older vehicles and made it “illegal” to fuel pre-2001 vehicles with E15. However, SEMA contends that a gas-pump warning label will not protect consumers from accidentally misfueling these vehicles. E15 has not yet been marketed. It is still the subject of several lawsuits and legislation to block its sale.

Bonus Depreciation: SEMA joined with the National Association of Manufacturers and a number of other organizations in urging the U.S. Congress to extend the 100% bonus depreciation through 2012. The depreciation had been at 100% since 2010 but dropped to 50% on January 1, 2012. Lawmakers are considering whether to include the extension within a larger bill to extend the payroll tax cuts for the rest of the year. The depreciation provision would allow businesses to write off 100% of the cost of new equipment in the first year rather than depreciating the cost over multiple years. SEMA contends that the bonus depreciation encourages companies to invest in newer, more efficient equipment and spurs sales and creates jobs.

Merging Federal Agencies: President Obama wants Congress to grant him authority to reorganize the federal government, as was permitted for more than 50 years from the Hoover through Reagan administrations. Congress would have an up-or-down vote on each proposed change. The intent is to consolidate functions and reduce duplication in the federal workforce. To start, the White House has proposed merging the Commerce Department and five agencies tied to the business community: the Small Business Administration (SBA), the Office of the U.S. Trade Representative, the Export-Import Bank, the Overseas Private Investment Corp. and the Trade and Development Agency. The new department would oversee trade, investment, business/economic development, technology and economic statistics and be led by a cabinet-level secretary. While Congress considers the issue, President Obama intends to elevate the current SBA Administrator position to a cabinet-level post, at least until the new department is organized.

Tire Fuel Efficiency: The National Highway Traffic Safety Administration (NHTSA) held a public workshop in February to gather additional information on how to implement a tire fuel efficiency consumer information program. The program is required under a 2007 law. In 2010, NHTSA established the test procedures to be used by tire manufacturers when rating the fuel economy, safety and durability characteristics of replacement tires. However, the agency is still debating how to convey the information to consumers at the point of sale and online. NHTSA is also interested in reviewing the experiences other countries have had in pursuing similar programs. The premise for the program is to allow consumers to compare ratings for different replacement tires and determine the effect of tire choices on fuel economy or the potential tradeoffs between tire fuel efficiency (rolling resistance), safety (wet traction) and durability (tread-wear life). The 2007 law included a SEMA provision exempting tires that have been produced or imported in annual units of less than 15,000 and do not exceed 35,000 tires in total brand-name production.

Design Patents: A bill has been introduced in the U.S. House of Representatives that would allow companies to market collision repair parts without infringing a design patent after a vehicle has been marketed for two and a half years. Under current law, a design patent covers the ornamental design for an object having practical utility for a 14-year term. At issue is the recent practice of many automakers to obtain design patents for individual vehicle parts associated with collision repairs, such as fenders, lamps, hoods, bumpers and grilles. Historically, the companies have received design patents for the car’s overall design rather than individual parts. The design patent allows a company exclusive rights to exclude others from copying the product or to license the rights. SEMA is reviewing the legislation. A House committee held a hearing two years ago on a previous version of the bill that would have provided a total exclusion for replacement parts. The auto companies noted that they had invested enormous amounts of money in developing the part designs only to have them copied in a matter of hours and were seeking to protect that investment through rights available under current law. Opponents countered that auto companies were seeking to eliminate competition and that the design patents raise prices for consumers in repair costs and insurance premiums. The current bill seeks to craft a compromise approach.

Counterfeit Products: U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement seized nearly 25,000 counterfeit and pirated goods in fiscal year 2011, a 24% increase from the previous year. The value of the seizures actually decreased by 5%, totaling $179 million for FY 2011. The high-volume/lower-value differential was attributed to an increase in express courier and consolidated shipments and the growth of websites selling counterfeit goods directly to consumers. The top 10 categories of counterfeit products seized were consumer electronics, footwear, pharmaceuticals, optical media, apparel, perfume/cologne, watches, cigarettes, toys/electronic games, auto parts and all other commodities. China continues to be the primary-source country for counterfeit and pirated goods seized, accounting for 62% or $125 million of the total domestic value of seizures.

Sun, 04/01/2012 - 08:50

SEMA News—April 2012

LEGISLATIVE AND TECHNICAL AFFAIRS
By Steve McDonald

Law and Order

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

State Update

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts  
   
Colorado Newer-Car Exemptions: SEMA is supporting legislation to extend the emissions inspection exemption to vehicles that have not yet reached their sixth model year. Current law exempts only vehicles that are four model years old or newer. Colorado already exempts pre-1976 collector cars, kits and street rods from emissions testing. The logic for this trend is clear: Such vehicles do not contribute in significant ways to air quality problems. This logic applies equally to newer cars.

Hawaii Exhaust Noise: For years, SEMA has beaten back legislation that would have essentially banned aftermarket exhaust systems in Hawaii, including one that would have allowed law enforcement officers to seize and impound a vehicle upon making a subjective determination that the vehicle was in violation. This year, SEMA-model legislation was introduced that would allow vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet an objective noise limit. Car owners would be issued a certificate of compliance if a test of the exhaust system demonstrated that the exhaust system emitted no more than 95 decibels.

Iowa Exhaust Noise: SEMA-model legislation that would allow Iowa’s vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet a 95-decibel limit was introduced in the Iowa State Senate. The bill would remove subjective provisions in the law and force compliance with an objectively measured standard, benefitting consumers, the aftermarket industry and police officers who are charged with enforcing the law.

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Iowa Antique Registration Fee: SEMA is supporting a bill to allow any vehicle that is 25 years old or older and used only for exhibition, entertainment or educational purposes to be registered for an annual fee of $5. Under current law, the automobile may be registered as a “limited-use” vehicle for a two-year fee of $40. Alternatively, it may be registered without restriction with a regular annual vehicle registration fee.

Maryland Historic Vehicles: Identical legislation to increase the age requirement for vehicles eligible for registration as “historic motor vehicles” has been introduced in the Maryland House and Senate. Under the bill, the age requirement would be raised from 20 to at least 25 years old, and these cars would be prohibited from being used for “occasional transportation.” The measure would also require that an historic vehicle be insured by an historic-vehicle, show-vehicle or antique insurance policy. SEMA is opposing the bill but is working with sponsors to amend the measure to accommodate hobbyists and related businesses.

Maryland Tires: SEMA is opposing legislation that would require the tire industry in the state to affix a label containing the month/year of manufacture and other information on tires. SEMA believes that this legislation would place tire dealers, wholesalers and manufacturers at an unfair disadvantage by requiring additional sidewall information at no value to the motoring public. The date of a tire’s manufacture is already on the sidewall, found as part of the Tire Identification Number. SEMA contends that this legislation may serve to confuse consumers into believing that newer tires answer critical safety concerns. Consumers have greater concerns regarding tire safety, such as proper inflation levels, safe tread depth and overloading of tires/vehicles.

New York Restoration/Custom Shops: A SEMA-supported bill has been introduced in the New York Assembly to exempt restoration and custom shops from the state’s motor vehicle repair shop requirements. This exemption would relieve these shops from the obligation to provide written estimates to customers seeking restoration, rebuild or customization work on specialty motor vehicles or motor vehicles at least 25 years old. The measure would allow restoration and custom shops to accurately inform customers of actual costs and materials, removing vagueness associated with shops attempting to “guess” probable time for unique tasks and probable costs for unique and in some cases yet-to-be-fabricated parts.

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Utah Vintage Travel Trailers: A SEMA-supported bill to create a statutory definition of a “vintage travel trailer” and provide for a one-time $40 registration fee was approved by the Utah Senate Transportation Committee and now moves to the floor of the Senate for a vote by all members. The House of Representatives has already approved the bill, under which vintage travel trailers would also be eligible for a special group license plate and would be exempted from wheel cover, mudguard, flap or splash apron requirements. The measure defines a “vintage travel trailer” as a travel trailer, camping trailer or fifth-wheel trailer that is 30 years old or older and primarily a collector’s item that is used for participation in club activities, exhibitions, tours, parades, occasional recreational or vacation use and other similar uses.

Vermont Exhaust Noise: SEMA is opposing legislation to ban motor-vehicle exhaust systems that increase the noise level above the level emitted by the originally installed system. Under the bill, violators would not pass the state’s required inspection. The bill does not provide an opportunity for vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet an objective 95-decibel limit under a fair and predictable test. In addition, the measure does not supply inspectors with an enforcement standard, allowing them to make subjective judgments on whether an exhaust system increases “the noise emitted by the motor vehicle above the level emitted by the exhaust system as originally installed.”

Virginia Restoration Projects: The House of Delegates approved legislation that originally threatened to provide localities with the authority to raise the amount charged from $100 to $500 for an annual license tax for vehicles that do not display current license plates. Working with Virginia hobbyist groups, SEMA negotiated amendments with the bill’s sponsor to 1) totally exempt from the license tax all vehicles 25 years old and older that are undergoing restoration or repair and 2) extend the exemption to all other vehicles (including parts cars) undergoing restoration or repair that are stored on private property for fewer than 60 days. Vehicles stored within a structure would remain exempted from the tax. Under current law, all vehicles—even those 25 years old and older—are subject to the license tax. The bill now moves to the Virginia Senate for consideration.

Washington Restoration/Custom Shops: A SEMA-supported bill to exempt restoration and custom shops from the requirement that they provide written estimates for the repair of any vehicle that qualifies for a “horseless carriage” or “collector vehicle” license plate or is a “parts car,” “street rod” or “custom vehicle” was approved by the Washington State Senate, clearing its way for consideration by the House of Representatives. Under a SEMA-drafted amendment, the bill would allow restoration and custom shops to bill at least every two weeks on a time-and-materials basis. Shops would be able to accurately inform customers of actual costs and materials, removing vagueness associated with shops attempting to “guess” probable time for unique tasks and probable costs for unique and in some cases yet-to-be-fabricated parts.

Washington Inoperable Vehicles: SEMA-model legislation to prohibit cities or towns from enforcing an ordinance, development regulation, zoning regulation or administrative practice that prevents legitimate automobile collectors from pursuing their hobby was approved by the Senate Government Operations Committee but not considered by the full Senate before it died in the legislative session. Under the bill, a limited number of junked, wrecked or inoperable vehicles, including parts cars, stored on private property, would have required only screening from public view if required by local law. The bill will be reintroduced next year.

West Virginia Ethanol: The House of Delegates has introduced a concurrent resolution urging the Environmental Protection Agency (EPA) to revoke its decision to allow the sale of gasoline with 15% ethanol (E15) until there is clear and convincing scientific evidence that El5 does not pose a risk to any gasoline-powered vehicle or equipment. SEMA is supporting the resolution.

West Virginia Exhaust Noise: The House Transportation Committee passed SEMA-model legislation that would allow West Virginia’s vehicle hobbyists to install and use aftermarket-modified exhaust systems that meet a 95-decibel limit. The bill must now be approved by the Judiciary Committee before moving to the House floor for a vote by all members. Current West Virginia law allows only a muffler originally installed by the manufacturer or an equivalent. The bill would remove subjective provisions in the law and force compliance with an objectively measured standard.

West Virginia Property Tax: SEMA is supporting legislation to provide owners of antique motor vehicles with a cap on property taxes paid on antique motor vehicles. The bill was approved by the House Transportation Committee and will now be considered by the Finance Committee. West Virginia law defines an “antique motor vehicle” as any motor vehicle that is more than 25 years old and is owned solely as a collector’s item. The bill would assess antique motor vehicles for property taxes at their salvage value. That value could not exceed $500. At the most costly rate in West Virginia (approximately 3%), the actual property tax paid by antique motor vehicle owners at the maximum salvage value would be only about $15 per year.

Federal Update

  Aftermarket Parts Regulation, Aftermarket Parts Laws, Auto Legislation, Automotive Legislation, Federal Regulation Aftermarket Parts
   
Ethanol Fuel: The U.S. House Science Committee approved a SEMA-supported bill that directs the National Academy of Sciences to conduct a study on how gasoline blended with 15% to 20% ethanol (E15 and E20) may impact gas-powered vehicles. The analysis would consider a variety of issues, including tailpipe emissions, materials compatibility and fuel efficiency. The House bill would prevent the EPA from introducing E15 into the marketplace until the report has been submitted to the House Science Committee. The bill will now be considered by the full House of Representatives. Ethanol increases water formation in the gas tank, which can then produce formic acid and corrode certain metal, plastic and rubber parts. Last year, the EPA approved the sale of E15 for model-year 2001 and later vehicles. The EPA agreed with SEMA’s concerns that ethanol poses a threat to older vehicles and made it “illegal” to fuel pre-2001 vehicles with E15. However, SEMA contends that a gas-pump warning label will not protect consumers from accidentally misfueling these vehicles. E15 has not yet been marketed. It is still the subject of several lawsuits and legislation to block its sale.

Bonus Depreciation: SEMA joined with the National Association of Manufacturers and a number of other organizations in urging the U.S. Congress to extend the 100% bonus depreciation through 2012. The depreciation had been at 100% since 2010 but dropped to 50% on January 1, 2012. Lawmakers are considering whether to include the extension within a larger bill to extend the payroll tax cuts for the rest of the year. The depreciation provision would allow businesses to write off 100% of the cost of new equipment in the first year rather than depreciating the cost over multiple years. SEMA contends that the bonus depreciation encourages companies to invest in newer, more efficient equipment and spurs sales and creates jobs.

Merging Federal Agencies: President Obama wants Congress to grant him authority to reorganize the federal government, as was permitted for more than 50 years from the Hoover through Reagan administrations. Congress would have an up-or-down vote on each proposed change. The intent is to consolidate functions and reduce duplication in the federal workforce. To start, the White House has proposed merging the Commerce Department and five agencies tied to the business community: the Small Business Administration (SBA), the Office of the U.S. Trade Representative, the Export-Import Bank, the Overseas Private Investment Corp. and the Trade and Development Agency. The new department would oversee trade, investment, business/economic development, technology and economic statistics and be led by a cabinet-level secretary. While Congress considers the issue, President Obama intends to elevate the current SBA Administrator position to a cabinet-level post, at least until the new department is organized.

Tire Fuel Efficiency: The National Highway Traffic Safety Administration (NHTSA) held a public workshop in February to gather additional information on how to implement a tire fuel efficiency consumer information program. The program is required under a 2007 law. In 2010, NHTSA established the test procedures to be used by tire manufacturers when rating the fuel economy, safety and durability characteristics of replacement tires. However, the agency is still debating how to convey the information to consumers at the point of sale and online. NHTSA is also interested in reviewing the experiences other countries have had in pursuing similar programs. The premise for the program is to allow consumers to compare ratings for different replacement tires and determine the effect of tire choices on fuel economy or the potential tradeoffs between tire fuel efficiency (rolling resistance), safety (wet traction) and durability (tread-wear life). The 2007 law included a SEMA provision exempting tires that have been produced or imported in annual units of less than 15,000 and do not exceed 35,000 tires in total brand-name production.

Design Patents: A bill has been introduced in the U.S. House of Representatives that would allow companies to market collision repair parts without infringing a design patent after a vehicle has been marketed for two and a half years. Under current law, a design patent covers the ornamental design for an object having practical utility for a 14-year term. At issue is the recent practice of many automakers to obtain design patents for individual vehicle parts associated with collision repairs, such as fenders, lamps, hoods, bumpers and grilles. Historically, the companies have received design patents for the car’s overall design rather than individual parts. The design patent allows a company exclusive rights to exclude others from copying the product or to license the rights. SEMA is reviewing the legislation. A House committee held a hearing two years ago on a previous version of the bill that would have provided a total exclusion for replacement parts. The auto companies noted that they had invested enormous amounts of money in developing the part designs only to have them copied in a matter of hours and were seeking to protect that investment through rights available under current law. Opponents countered that auto companies were seeking to eliminate competition and that the design patents raise prices for consumers in repair costs and insurance premiums. The current bill seeks to craft a compromise approach.

Counterfeit Products: U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement seized nearly 25,000 counterfeit and pirated goods in fiscal year 2011, a 24% increase from the previous year. The value of the seizures actually decreased by 5%, totaling $179 million for FY 2011. The high-volume/lower-value differential was attributed to an increase in express courier and consolidated shipments and the growth of websites selling counterfeit goods directly to consumers. The top 10 categories of counterfeit products seized were consumer electronics, footwear, pharmaceuticals, optical media, apparel, perfume/cologne, watches, cigarettes, toys/electronic games, auto parts and all other commodities. China continues to be the primary-source country for counterfeit and pirated goods seized, accounting for 62% or $125 million of the total domestic value of seizures.

Sun, 04/01/2012 - 08:16
  35 under 35
  Now's your chance to nominate the best young talent in the automotive aftermarket industry for recognition in SEMA News and on www.sema.org.

SEMA News is searching for the best young talent in the automotive aftermarket industry and we need your input.

We're asking for help finding young leaders who are less than 35 years old. They might be working anywhere in the automotive aftermarket business, including manufacturing and design, retail, events and media or distribution.

They could be budding superstars at an established company, entrepreneurs building their own brands, or innovators who have launched companies that are sure to become big names in the future. What they all will have in common are fresh ideas, enthusiasm, charisma and the drive to succeed. Nominate now.

Winners will be chosen based on their business success, contribution to their organization, industry knowledge and community involvement. We'll honor the winners in the September issue of SEMA News and on www.sema.org.

Nominate now. Nominations are due May 1, 2012.

Sun, 04/01/2012 - 08:11

SEMA News—April 2012

BUSINESS
By Steve Campbell

SEMA Indicators

Revealing Tradeshow, Marketplace and Membership Statistics

  Aftermarket Business, Automobile Events, Auto Careers, Automotive Industry News, Automotive Education
2011 SEMA Show exhibitor participation increased in all 12 Show categories, and the total exhibitor number climbed from 1,934 at the 2010 Show to 2,140 at the 2011 event.
   
No one can foretell the future, at least not with any degree of certainty. But a prudent look at marketplace indicators can often provide insights that savvy businesspeople might interpret for a strategic advantage. What follows is a look at some of the signposts along the current business roadway.

Exhibitors at the 2011 SEMA Show

The 2011 SEMA Show exhibitor statistics provide positive indicators for the automotive specialty-equipment industry, since the number of exhibitors increased in all 12 Show categories. In fact, total exhibitor participation climbed from 1,934 at the 2010 Show to 2,140 at the 2011 event.

The 2011 SEMA Show also saw the largest-ever number of first-time exhibitors, increasing from 549 in 2010 to 613 at the 2011 event. Those positive indicators appear to reinforce the idea that the industry is emerging from the economic downturn. While the expansion was reflected across all segments of the marketplace, the increase in international participation was particularly striking, with about a 25% increase from the previous year.

Buyers at the SEMA Show

Another upbeat sign that the economy might be strengthening is revealed in buyer attendance figures from the 2011 SEMA Show. Retail and installation companies invested in their futures by sending one or more buyers to learn about new products at the Las Vegas venue. For the 2011 event, buyer attendance was the best it’s been since the recession began in 2008. In fact, the 2011 buyer attendance was among the highest ever, topping 60,000 buyers. And about one-quarter of those buyer attendees reported that 2011 was their first SEMA Show. Those first-time buyers were overwhelmingly drawn to see new products, just like veteran attendees.

While buyers came to the 2011 Show primarily to see new products, they also said that they were hoping to get new business ideas and keep up to date on industry trends. More than 90% of them reported success in all three areas, according to a survey conducted at the Show. Over half of them also said that they were interested in expanding their businesses into new areas, either through new products and services that were being introduced at the Show or through existing products that were new only to the buyer’s business.

Most buyers attended the SEMA Show for two to three days and came with an agenda of specific companies to see. Nearly three-quarters of them reported being contacted by exhibitors prior to the Show, and that was often what prompted them to visit specific exhibitors. About half of the buyers reported that they planned to share the information they collected at the SEMA Show with colleagues, customers and other business contacts, so the buyer attendance figures may be only the tip of the iceberg as far as the influence the 2011 SEMA Show will have among professionals in the overall industry.

  Aftermarket Business, Automobile Events, Auto Careers, Automotive Industry News, Automotive Education 
The 2011 buyer attendance figure was among the highest ever, topping 60,000 buyers for the first time ever.
   
New Products at the SEMA Show

For the past few years, SEMA has provided buyers with electronic scanners that allow them to acquire information about products they are interested in at the New Products Showcase. Not all buyers use them, but a significant number do, and those scans can be tracked. The 35,000-square-foot Showcase displays included more than 1,800 new products in 17 categories. The top 10 most-scanned products were:

  • DashCommand from Palmer Performance Engineering (Mobile Electronics Product)
  • Kiwi OBD2-to-Smartphone Interface from PLX Devices Inc. (Featured Product)
  • EasyGO Smart Key System from Gryphon Mobile Electronics (Mobile Electronics Product)
  • Pitstop Furniture from Intro-Tech Automotive Inc. (Performance-Racing Product)
  • DashCommand from Palmer Performance Engineering (Performance-Racing Product)
  • EWP Global Double Bank Grill from EWP Global Inc. (Engineered New Product)
  • Gentex Mirror with Prodigy One Navigation from MITO Corp. (Mobile Electronics Product)
  • Prodigy One Pro - TCT System from DIRECTUS (Mobile Electronics Product)
  • BT-431 from Big Time Auto Parts/Austin International Manufacturing Inc. (Exterior Accessory Product)
  • Carbon Fiber Intake Manifold from OZMO Engineering (Performance-Racing Product)

Interestingly, the DashCommand from Palmer Performance Engineering placed in the top 10 twice, since it was entered in both the Mobile Electronics and Performance-Racing product categories. It was the single most-scanned item of the Show and the most-scanned Mobile Electronics product.

It is also telling that four of the top 10 products were from the Mobile Electronics category, edging out Performance-Racing with three in the top 10. However, the category that claimed the top spot for the most scans overall was Performance-Street, followed by Performance-Racing and Off-Road/4-Wheel Drive.

  Aftermarket Business, Automobile Events, Auto Careers, Automotive Industry News, Automotive Education 
Performance-Street claimed the top spot for the most interest overall in the New Products Showcase with more than 5,300 scans, followed by Performance-Racing with nearly 4,800 and Off-Road/4-Wheel Drive with just under 4,260 scans.
   
When sorted by category, the most scanned items in the New Products Showcase were:

 

  • Engineered: EWP Global Double Bank Grill from EWP Global Double Bank Grill
  • Exterior Accessory: BT-431 from Big Time Auto Parts/Austin International Manufacturing Inc.
  • Interior Accessory: Universal 3-Gauge Mounting Solution from Auto Meter Products
  • Merchandising Display: E-Series D-Series POP Display from Rigid Industries
  • Mobile Electronics: DashCommand from Palmer Performance Engineering
  • Off-Road/4-Wheel Drive: Atomic EFI from MSD Ignition
  • Packaging: TechCare from MacNeil Automotive Products Ltd.
  • Collision Repair & Refinish: Magic Stapler from Mixplast
  • Performance-Racing: Pitstop Furniture from Intro-Tech Automotive Inc.
  • Performance-Street: High-Output Superchargers for Camaro/Corvette/GM Truck/Challenger and Mustang from SLP Performance Parts Inc.
  • Powersports: Atlantis 3-Watt Single Row LED Light Bar from Lazer Star Lighting Products
  • Street Rod/Custom Car: MasterShift Push Button Shifter from Mastershift
  • Tires and Related Products: 3-in-1 TPMS by JOSN Electronic Co. Ltd.
  • Tools & Equipment: Easypuller from Las Vegas Tool LLC
  • Van/Pickup/Sport-Utility: EZS7-02 from EZ Connector Inc.
  • Wheels and Related Products: Rennen R8 Xtreme Concave Step Lip from Donz Wheelz/Rennen International
  • Featured: Kiwi OBD2-to-Smartphone Interface from PLX Devices Inc.

  Aftermarket Business, Automobile Events, Auto Careers, Automotive Industry News, Automotive Education 
The F-Series pickup truck was the overall sales leader in the first month of 2012 at 38,493 units, and the F-150 SVT Raptor (shown) garnered the most Spy Photo interest during 2011 in SEMA eNews.
   

New-Vehicle Sales

In the first month of 2012, just before we went to press with this issue, the Wall Street Journal was reporting that the new-vehicle market was up in nearly every category, and many of the gains were double-digit percentage increases over the same period in 2011. Leading the way were midsize cars with a 25.9% increase to 228,217 units in January and midsize SUVs with a 24.1% increase to 46,986 units.

Fuel prices have obviously taken a toll in some segments, however. For instance, January sales of large cars—already a small slice of the pie—were down 83.5% to only 1,156 units, and the sales of large SUVs had dropped 7.4% to 14,783 units.

The F-Series pickup truck remained the sales leader overall, increasing 7.5% to 38,493 units, and the Toyota Camry/Solara posted an impressive 55.9% sales increase to 28,295 units, claiming the overall second slot in the marketplace. Rounding out the top 10 were the Chevrolet Silverado pickup, the Nissan Altima, the Honda Civic, the Honda CR-V, the Toyota Corolla/Matrix, the Dodge Ram pickup, the Ford Escape and the Chevrolet Impala.

In terms of market share, GM captured the lead with 18.4%, even though the automotive giant’s percentage had dropped a few points from the same period in 2011. Ford, in second place with 14.9% of the market, actually increased sales by 7.3% over the previous period, and Toyota posted a similar percentage gain to claim a 13.6% third-place market share.

Total light vehicle sales for the 24 selling days in January grew to 913,287 units, which was an 11.4% increase over the previous January’s 819,795 units and was another positive indicator leading into 2012.

Spy Photos From SEMA eNews

The raw sales numbers are a straightforward gauge of what the new-vehicle marketplace is doing, but we can also take a more subjective look at where things might be heading. Each week in SEMA eNews, the association’s electronic newsletter, the team at Brenda Priddy & Co. delivers a few Spy Shots—unauthorized photos of vehicles that are currently under development by the automakers. The interest kindled by these cars and trucks, gauged by the number of times they are viewed by the newsletter’s audience, provides a not-so-subtle indicator of where industry professionals might like to develop products.

 

In the first month of 2012, the Wall Street Journal was reporting that the new-vehicle market was up in nearly every category.

   
The Ford F-150 SVT Raptor took the honors for the most-viewed Spy Shot of 2011. More than 6,500 subscribers to SEMA eNews opened the photos of the Raptor pickup in the issue released September 8, 2011, and that number is still climbing. The high-performance pickup—411 horsepower and more than 11 inches of front travel and over 12 inches at the rear—is built on the best-selling F-150 platform, so it offers crossover opportunities for many manufacturers involved in the truck market.

The second-highest click total also went to a Ford: The Mustang GT500 garnered more than 6,400 views and further cemented the idea that performance is where many SEMA eNews subscribers might be headed. A gander at some of the other most-clicked selections further strengthens that view. Other top car selections were the Chrysler 300 SRT-8 (6,137 clicks), the Corvette C7 (5,546 clicks), the Ford Taurus SHO Interceptor (4,951 clicks) and the BMW M3 (3,825 clicks)—all obvious performance favorites.

The most-clicked SUV was the GMC Terrain Denali (5,817); the Honda Civic Hybrid (3,294 clicks) drew the most views for compact vehicles; and the Cadillac XTS (3,822 clicks) was the most-viewed car in the luxury category.

  Aftermarket Business, Automobile Events, Auto Careers, Automotive Industry News, Automotive Education 
The most popular seminar topics at the 2011 SEMA Show were those on customer service, sales and online marketing, and the best attended seminar at the Show was “How to Build Synergy Between Your Advertising, Marketing, PR and Social Media.”
   
Technology Transfer

The SEMA Technology Transfer program offers another tool for assessing SEMA members’ interest in developing products. More than 300 member companies sought vehicle data through the Tech Transfer program in 2011, sending 2,334 requests for the computer-aided design (CAD) files in the program archives. Of those, suspension files were by far the most requested items, but other areas of interest included body, engine, drivetrain and interior files. As for the top requested group, the LS family of GM engines drew the greatest number of requests.

The program’s directors said that there was a striking surge in requests for data about earlier-generation trucks, such as the 2005 Super Duty and the 2006-2007 Silverado (both 1500 and HD models). As vehicle buyers tended to hold onto their vehicles longer through the recession, some SEMA members might have seen greater demand for their products on those vehicle models and began to revisit their designs.

Measuring Sessions

SEMA also conducts Measuring Sessions periodically throughout the year as the automakers near production of new vehicles. These sessions allow SEMA-member manufacturing companies to use both electronic and traditional measuring tools to check real-world dimensions on near-production prototypes of the new products to ensure that fitment will be correct when the vehicle becomes available at the showroom.

Nine Measuring Sessions were held in 2011, and a total of 82 companies took advantage of the opportunity to take measurements and review fitment details during the sessions. The most attended session was for the Honda Civic, with 47 attendees, followed closely by the Scion iQ, with 42 attendees. The companies that attended included those involved in the manufacture of wheels, brakes, suspension, exterior body components, audio, instrument clusters, seats and engine-bay components.

The fact that the vehicles in the two best-attended sessions were both in the compact car segment may coincide with the increasing interest in those types of cars by fuel-conscious consumers.

Educational Offerings

There is no surprise about what interests the industry when it comes to marketing programs—the Internet. In fact, the most popular webinar programs supplied by the association are those related to online marketing and social media, and the single most downloaded webinar of all is entitled “9 Killer Facebook Advertising Tips.”

That indicator is backed up by further statistics from the educational programming that was offered at the 2011 SEMA Show. The most popular seminar topics were those on customer service, sales and online marketing, and the best attended seminar at the Show was “How to Build Synergy Between Your Advertising, Marketing, PR and Social Media.”

Each year, the association assesses the needs of its membership, seeking insights into the challenges that companies face and then using that information to help develop appropriate educational offerings. Every session is followed by evaluation requests that are used to tailor future programs. (For those interested in becoming a presenter at a SEMA Show seminar, a speaker submission form is available online at.

New SEMA Members

As the economy picks up, SEMA membership follows suit. The association’s core category remains manufacturing, which makes up 41% of all new members. Next are retail businesses at 34% and then distributors at 9%. A combination of all other categories makes up the remaining new memberships.

Many of the new manufacturing members join the association specifically to obtain the member discount offered on exhibit space at the SEMA Show. For the other categories, networking is most often cited as a reason to join on new-member surveys.

Since the 2008 fiscal year when the recession began, there was a decrease in consultants, Internet-based service providers and truck accessory retailers, but there was growth in street rod builders, restorers, car clubs and other associations. Some in the restoration category began their enterprises as hobbyists but now supplement their income in a small business or by restoring vehicles for resale.

While these indicators are open to interpretation, growth and renewed interest seem to be the clear patterns, and that is good news for all.

Sun, 04/01/2012 - 08:11

SEMA News—April 2012

BUSINESS
By Steve Campbell

SEMA Indicators

Revealing Tradeshow, Marketplace and Membership Statistics

  Aftermarket Business, Automobile Events, Auto Careers, Automotive Industry News, Automotive Education
2011 SEMA Show exhibitor participation increased in all 12 Show categories, and the total exhibitor number climbed from 1,934 at the 2010 Show to 2,140 at the 2011 event.
   
No one can foretell the future, at least not with any degree of certainty. But a prudent look at marketplace indicators can often provide insights that savvy businesspeople might interpret for a strategic advantage. What follows is a look at some of the signposts along the current business roadway.

Exhibitors at the 2011 SEMA Show

The 2011 SEMA Show exhibitor statistics provide positive indicators for the automotive specialty-equipment industry, since the number of exhibitors increased in all 12 Show categories. In fact, total exhibitor participation climbed from 1,934 at the 2010 Show to 2,140 at the 2011 event.

The 2011 SEMA Show also saw the largest-ever number of first-time exhibitors, increasing from 549 in 2010 to 613 at the 2011 event. Those positive indicators appear to reinforce the idea that the industry is emerging from the economic downturn. While the expansion was reflected across all segments of the marketplace, the increase in international participation was particularly striking, with about a 25% increase from the previous year.

Buyers at the SEMA Show

Another upbeat sign that the economy might be strengthening is revealed in buyer attendance figures from the 2011 SEMA Show. Retail and installation companies invested in their futures by sending one or more buyers to learn about new products at the Las Vegas venue. For the 2011 event, buyer attendance was the best it’s been since the recession began in 2008. In fact, the 2011 buyer attendance was among the highest ever, topping 60,000 buyers. And about one-quarter of those buyer attendees reported that 2011 was their first SEMA Show. Those first-time buyers were overwhelmingly drawn to see new products, just like veteran attendees.

While buyers came to the 2011 Show primarily to see new products, they also said that they were hoping to get new business ideas and keep up to date on industry trends. More than 90% of them reported success in all three areas, according to a survey conducted at the Show. Over half of them also said that they were interested in expanding their businesses into new areas, either through new products and services that were being introduced at the Show or through existing products that were new only to the buyer’s business.

Most buyers attended the SEMA Show for two to three days and came with an agenda of specific companies to see. Nearly three-quarters of them reported being contacted by exhibitors prior to the Show, and that was often what prompted them to visit specific exhibitors. About half of the buyers reported that they planned to share the information they collected at the SEMA Show with colleagues, customers and other business contacts, so the buyer attendance figures may be only the tip of the iceberg as far as the influence the 2011 SEMA Show will have among professionals in the overall industry.

  Aftermarket Business, Automobile Events, Auto Careers, Automotive Industry News, Automotive Education 
The 2011 buyer attendance figure was among the highest ever, topping 60,000 buyers for the first time ever.
   
New Products at the SEMA Show

For the past few years, SEMA has provided buyers with electronic scanners that allow them to acquire information about products they are interested in at the New Products Showcase. Not all buyers use them, but a significant number do, and those scans can be tracked. The 35,000-square-foot Showcase displays included more than 1,800 new products in 17 categories. The top 10 most-scanned products were:

  • DashCommand from Palmer Performance Engineering (Mobile Electronics Product)
  • Kiwi OBD2-to-Smartphone Interface from PLX Devices Inc. (Featured Product)
  • EasyGO Smart Key System from Gryphon Mobile Electronics (Mobile Electronics Product)
  • Pitstop Furniture from Intro-Tech Automotive Inc. (Performance-Racing Product)
  • DashCommand from Palmer Performance Engineering (Performance-Racing Product)
  • EWP Global Double Bank Grill from EWP Global Inc. (Engineered New Product)
  • Gentex Mirror with Prodigy One Navigation from MITO Corp. (Mobile Electronics Product)
  • Prodigy One Pro - TCT System from DIRECTUS (Mobile Electronics Product)
  • BT-431 from Big Time Auto Parts/Austin International Manufacturing Inc. (Exterior Accessory Product)
  • Carbon Fiber Intake Manifold from OZMO Engineering (Performance-Racing Product)

Interestingly, the DashCommand from Palmer Performance Engineering placed in the top 10 twice, since it was entered in both the Mobile Electronics and Performance-Racing product categories. It was the single most-scanned item of the Show and the most-scanned Mobile Electronics product.

It is also telling that four of the top 10 products were from the Mobile Electronics category, edging out Performance-Racing with three in the top 10. However, the category that claimed the top spot for the most scans overall was Performance-Street, followed by Performance-Racing and Off-Road/4-Wheel Drive.

  Aftermarket Business, Automobile Events, Auto Careers, Automotive Industry News, Automotive Education 
Performance-Street claimed the top spot for the most interest overall in the New Products Showcase with more than 5,300 scans, followed by Performance-Racing with nearly 4,800 and Off-Road/4-Wheel Drive with just under 4,260 scans.
   
When sorted by category, the most scanned items in the New Products Showcase were:

 

  • Engineered: EWP Global Double Bank Grill from EWP Global Double Bank Grill
  • Exterior Accessory: BT-431 from Big Time Auto Parts/Austin International Manufacturing Inc.
  • Interior Accessory: Universal 3-Gauge Mounting Solution from Auto Meter Products
  • Merchandising Display: E-Series D-Series POP Display from Rigid Industries
  • Mobile Electronics: DashCommand from Palmer Performance Engineering
  • Off-Road/4-Wheel Drive: Atomic EFI from MSD Ignition
  • Packaging: TechCare from MacNeil Automotive Products Ltd.
  • Collision Repair & Refinish: Magic Stapler from Mixplast
  • Performance-Racing: Pitstop Furniture from Intro-Tech Automotive Inc.
  • Performance-Street: High-Output Superchargers for Camaro/Corvette/GM Truck/Challenger and Mustang from SLP Performance Parts Inc.
  • Powersports: Atlantis 3-Watt Single Row LED Light Bar from Lazer Star Lighting Products
  • Street Rod/Custom Car: MasterShift Push Button Shifter from Mastershift
  • Tires and Related Products: 3-in-1 TPMS by JOSN Electronic Co. Ltd.
  • Tools & Equipment: Easypuller from Las Vegas Tool LLC
  • Van/Pickup/Sport-Utility: EZS7-02 from EZ Connector Inc.
  • Wheels and Related Products: Rennen R8 Xtreme Concave Step Lip from Donz Wheelz/Rennen International
  • Featured: Kiwi OBD2-to-Smartphone Interface from PLX Devices Inc.

  Aftermarket Business, Automobile Events, Auto Careers, Automotive Industry News, Automotive Education 
The F-Series pickup truck was the overall sales leader in the first month of 2012 at 38,493 units, and the F-150 SVT Raptor (shown) garnered the most Spy Photo interest during 2011 in SEMA eNews.
   

New-Vehicle Sales

In the first month of 2012, just before we went to press with this issue, the Wall Street Journal was reporting that the new-vehicle market was up in nearly every category, and many of the gains were double-digit percentage increases over the same period in 2011. Leading the way were midsize cars with a 25.9% increase to 228,217 units in January and midsize SUVs with a 24.1% increase to 46,986 units.

Fuel prices have obviously taken a toll in some segments, however. For instance, January sales of large cars—already a small slice of the pie—were down 83.5% to only 1,156 units, and the sales of large SUVs had dropped 7.4% to 14,783 units.

The F-Series pickup truck remained the sales leader overall, increasing 7.5% to 38,493 units, and the Toyota Camry/Solara posted an impressive 55.9% sales increase to 28,295 units, claiming the overall second slot in the marketplace. Rounding out the top 10 were the Chevrolet Silverado pickup, the Nissan Altima, the Honda Civic, the Honda CR-V, the Toyota Corolla/Matrix, the Dodge Ram pickup, the Ford Escape and the Chevrolet Impala.

In terms of market share, GM captured the lead with 18.4%, even though the automotive giant’s percentage had dropped a few points from the same period in 2011. Ford, in second place with 14.9% of the market, actually increased sales by 7.3% over the previous period, and Toyota posted a similar percentage gain to claim a 13.6% third-place market share.

Total light vehicle sales for the 24 selling days in January grew to 913,287 units, which was an 11.4% increase over the previous January’s 819,795 units and was another positive indicator leading into 2012.

Spy Photos From SEMA eNews

The raw sales numbers are a straightforward gauge of what the new-vehicle marketplace is doing, but we can also take a more subjective look at where things might be heading. Each week in SEMA eNews, the association’s electronic newsletter, the team at Brenda Priddy & Co. delivers a few Spy Shots—unauthorized photos of vehicles that are currently under development by the automakers. The interest kindled by these cars and trucks, gauged by the number of times they are viewed by the newsletter’s audience, provides a not-so-subtle indicator of where industry professionals might like to develop products.

 

In the first month of 2012, the Wall Street Journal was reporting that the new-vehicle market was up in nearly every category.

   
The Ford F-150 SVT Raptor took the honors for the most-viewed Spy Shot of 2011. More than 6,500 subscribers to SEMA eNews opened the photos of the Raptor pickup in the issue released September 8, 2011, and that number is still climbing. The high-performance pickup—411 horsepower and more than 11 inches of front travel and over 12 inches at the rear—is built on the best-selling F-150 platform, so it offers crossover opportunities for many manufacturers involved in the truck market.

The second-highest click total also went to a Ford: The Mustang GT500 garnered more than 6,400 views and further cemented the idea that performance is where many SEMA eNews subscribers might be headed. A gander at some of the other most-clicked selections further strengthens that view. Other top car selections were the Chrysler 300 SRT-8 (6,137 clicks), the Corvette C7 (5,546 clicks), the Ford Taurus SHO Interceptor (4,951 clicks) and the BMW M3 (3,825 clicks)—all obvious performance favorites.

The most-clicked SUV was the GMC Terrain Denali (5,817); the Honda Civic Hybrid (3,294 clicks) drew the most views for compact vehicles; and the Cadillac XTS (3,822 clicks) was the most-viewed car in the luxury category.

  Aftermarket Business, Automobile Events, Auto Careers, Automotive Industry News, Automotive Education 
The most popular seminar topics at the 2011 SEMA Show were those on customer service, sales and online marketing, and the best attended seminar at the Show was “How to Build Synergy Between Your Advertising, Marketing, PR and Social Media.”
   
Technology Transfer

The SEMA Technology Transfer program offers another tool for assessing SEMA members’ interest in developing products. More than 300 member companies sought vehicle data through the Tech Transfer program in 2011, sending 2,334 requests for the computer-aided design (CAD) files in the program archives. Of those, suspension files were by far the most requested items, but other areas of interest included body, engine, drivetrain and interior files. As for the top requested group, the LS family of GM engines drew the greatest number of requests.

The program’s directors said that there was a striking surge in requests for data about earlier-generation trucks, such as the 2005 Super Duty and the 2006-2007 Silverado (both 1500 and HD models). As vehicle buyers tended to hold onto their vehicles longer through the recession, some SEMA members might have seen greater demand for their products on those vehicle models and began to revisit their designs.

Measuring Sessions

SEMA also conducts Measuring Sessions periodically throughout the year as the automakers near production of new vehicles. These sessions allow SEMA-member manufacturing companies to use both electronic and traditional measuring tools to check real-world dimensions on near-production prototypes of the new products to ensure that fitment will be correct when the vehicle becomes available at the showroom.

Nine Measuring Sessions were held in 2011, and a total of 82 companies took advantage of the opportunity to take measurements and review fitment details during the sessions. The most attended session was for the Honda Civic, with 47 attendees, followed closely by the Scion iQ, with 42 attendees. The companies that attended included those involved in the manufacture of wheels, brakes, suspension, exterior body components, audio, instrument clusters, seats and engine-bay components.

The fact that the vehicles in the two best-attended sessions were both in the compact car segment may coincide with the increasing interest in those types of cars by fuel-conscious consumers.

Educational Offerings

There is no surprise about what interests the industry when it comes to marketing programs—the Internet. In fact, the most popular webinar programs supplied by the association are those related to online marketing and social media, and the single most downloaded webinar of all is entitled “9 Killer Facebook Advertising Tips.”

That indicator is backed up by further statistics from the educational programming that was offered at the 2011 SEMA Show. The most popular seminar topics were those on customer service, sales and online marketing, and the best attended seminar at the Show was “How to Build Synergy Between Your Advertising, Marketing, PR and Social Media.”

Each year, the association assesses the needs of its membership, seeking insights into the challenges that companies face and then using that information to help develop appropriate educational offerings. Every session is followed by evaluation requests that are used to tailor future programs. (For those interested in becoming a presenter at a SEMA Show seminar, a speaker submission form is available online at.

New SEMA Members

As the economy picks up, SEMA membership follows suit. The association’s core category remains manufacturing, which makes up 41% of all new members. Next are retail businesses at 34% and then distributors at 9%. A combination of all other categories makes up the remaining new memberships.

Many of the new manufacturing members join the association specifically to obtain the member discount offered on exhibit space at the SEMA Show. For the other categories, networking is most often cited as a reason to join on new-member surveys.

Since the 2008 fiscal year when the recession began, there was a decrease in consultants, Internet-based service providers and truck accessory retailers, but there was growth in street rod builders, restorers, car clubs and other associations. Some in the restoration category began their enterprises as hobbyists but now supplement their income in a small business or by restoring vehicles for resale.

While these indicators are open to interpretation, growth and renewed interest seem to be the clear patterns, and that is good news for all.