By Ashley Reyes

The SEMA Motorsports Products & Media Council (MPMC) named Jason Chandler, marketing director at Auto Metal Direct, as the council’s newest spotlight member.

Get to know Chandler in the SEMA News interview below.

SN: What is your current job? What do you do and how long have you been doing it? 

Jason Chandler: I am the director of marketing and industry relations at Auto Metal Direct (AMD), one of the most trusted names in restoration products in the classic truck and musclecar markets. I'm responsible for overseeing AMD's full marketing strategy, including brand development, digital content, social media, influencer and creator partnerships and industry relations.

I manage our presence at major automotive events, including Goodguys, SEMA and many other key industry activations throughout the year. I also serve as AMD's primary liaison to the automotive aftermarket industry––building and maintaining relationships with media partners, content creators, restoration shops, trade schools and industry organizations, including the SEMA Motorsports Products & Media Council (MPMC) and the SEMA Automotive Restoration Market Organization (ARMO) council, where I currently serve on the Select Committee.

I try to bridge the gap between AMD's manufacturing and product development operations and the passionate builder and restoration community our brand serves. I ensure that AMD's products, story and mission reach the right audience through authentic, community-driven marketing and strategic industry partnerships.

SN: Did you ever consider another career or industry, and what made you choose automotive manufacturing?

JC: I did take a brief detour. I spent time in the hospitality industry as a general manager of an upscale restaurant and wedding venue, and honestly, it was a great experience. The people side of that world is something special, and it taught me a lot about relationship building, attention to detail and creating experiences that matter to people. But at the end of the day, automotive has always been my main passion and my true north. I couldn't imagine building a career anywhere else. The hospitality experience made me better at what I do now. I just needed to come back to where I belonged.

SN: What do you see as the biggest challenges for the motorsports industry today, and where do you see the industry in five years?

JC: Without question, the biggest challenge facing the motorsports and automotive aftermarket industry right now is legislation. The regulatory environment continues to evolve in ways that threaten the hobby and the businesses built around it––from emissions restrictions to vehicle modification laws––and staying ahead of that requires a unified and well-organized industry voice. The good news is that we have exactly that.

Organizations like SEMA and PRI have built incredibly effective government affairs departments that are actively working to protect the rights of enthusiasts, businesses and manufacturers at both the state and federal level. The SEMA Action Network is a powerful grassroots tool that puts real advocacy in the hands of real enthusiasts, and I think that kind of organized engagement is what will define the next chapter of this industry. Looking five years out I am genuinely optimistic. The passion for this hobby is not going anywhere––if anything the next generation of builders and enthusiasts is more engaged than ever. With strong advocacy, continued investment in workforce development and education and an industry that keeps finding ways to tell its story authentically, I see a very bright future ahead.

SN: What’s your favorite car-related movie and what do you like about it?

JC: If I had to pick one it would be TV instead of a movie; Top Gear and later The Grand Tour. What I loved about it was that it wasn't just about cars––it was about the culture, the passion and the pure joy of what happens when you put people who genuinely love automobiles in front of a camera and let them be themselves. Clarkson, Hammond and May brought something to automotive entertainment that nobody had done before; they made cars accessible and exciting to people who had never turned a wrench in their life while still being deeply authentic to the enthusiast community. The chemistry was real, the adventures were insane and underneath all the humor and antics was a genuine love for the automobile and what it means to people. That connection between cars and culture is something I think about a lot in my work at AMD.

SN: On a Saturday, where can you be found? 

JC: On a Saturday, you can typically find me in one of two places––either on the road with AMD at a car show or event somewhere in the country, which honestly never feels like work because the people and the cars make every trip worth it, or at home with my wife and daughter cheering her on at a soccer game. Family and automotive passion pretty much sum up who I am outside of the office, and I wouldn't have it any other way. The balance keeps me grounded and reminds me every week why building something that lasts––whether it's a classic car or a family moment––is always worth the effort.

Fill out an MPMC member spotlight form to highlight how you or your company are contributing to the motorsports industry. Selected candidates are eligible to be featured on MPMC's social media, SEMA News and future MPMC member updates. 

By Ashley Reyes

Calling all truck, side-by-side and off-road builders: Are you ready to showcase your talents and creativity on the aftermarket industry's biggest stage?  

The SEMA Truck & Off-Road Alliance (TORA) is accepting applications for its TORA Feature Vehicle Showcase at the 2026 SEMA Show, November 3-6, in Las Vegas. 

What is the TORA Feature Vehicle Showcase?  

The TORA Feature Vehicle Showcase is a popular feature of the SEMA Show that highlights up to 10 unique truck and off-road builds in a premier spot located on the outside walkway between North and West Halls of the Las Vegas Convention Center––known as the TORA Feature Vehicle Trail. The Showcase spotlights the latest trends and products driving the truck and off-road industry and gives builders a rare opportunity to promote their skills to a global audience.   

What types of vehicles qualify?   

Applications are accepted in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road, electric vehicle/hybrid and CUV/crossover. Each vehicle should demonstrate superior design, craftsmanship and quality. 

Air Lift Company won the 2025 TORA Feature Vehicle Best in Show Award for its '72 Toyota Hilux, "Lowlux."

What are the benefits?  

The SEMA Show is the best-attended trade event in the specialty-equipment industry. Having a vehicle included in the showcase brings invaluable exposure for TORA member companies and puts their work in front of thousands of industry professionals, buyers and the media. It also increases awareness of the builders and manufacturers whose parts are on their vehicle. 

All selected vehicles are eligible to win the TORA Feature Vehicle Best in Show Award voted on by SEMA Showgoers. The winner will be announced in front of industry peers during the TORA SEMA Show Reception. Also, all vehicles are promoted on TORA's social-media channels and SEMA News up to and during the SEMA Show. 

Air Lift Company accepts the TORA Feature Vehicle Best in Show Award at the 2025 SEMA Show.

Who qualifies to apply?  

Qualifying companies must be a current SEMA and TORA member and manufacturers must be exhibiting at the SEMA Show. The cost to participate is $1,500, with $500 of that amount benefiting SEMA Cares––the fundraising arm of SEMA that supports a variety of children's charities.  

Enter the TORA Feature Vehicle Showcase.

From the SEMA Washington, D.C., office

Left to right: Todd Payne, Magnuson Superchargers; Dean Schlingmann, SEMA Garage; Assemblymember Juan Carrillo; Jim Moore, SEMA.

On June 3, SEMA brought together advocates for the annual SEMA California Rally in Sacramento, bringing the voice of the automotive aftermarket directly to leaders of a pivotal state. 

From classic and collector vehicles to emissions-compliant performance parts, SEMA advocates and staff helped lawmakers better understand how policy decisions affect real businesses, real customers and the broader enthusiast community. 

Assemblymember David Tangipa (left) discusses local racing in the Central Valley with Cameron Carraway, Cam Man Races.

The rally brought a strong focus to Leno's Law (SB 1392), a bill sponsored by Jay Leno and SEMA and introduced by Sens. Dave Cortese and Shannon Grove to modernize California's smog-check rules.

They also discussed SEMA's bill to reform CARB (SB 1069), which would improve the approval process for aftermarket parts. Finally, advocates raised concerns about the California Energy Commission's tire efficiency rulemaking, which would negatively transform the state's vaunted car culture by limiting the availability of performance tires.  
 

The event featured a legislative luncheon with Sen. Tim Grayson, the sponsor of SB 1069, who spoke with attendees about issues affecting California businesses and the importance of protecting California's automotive heritage. The event concluded with a reception attended by notable lawmakers, including Sens. Bob Archuleta and Steve Choi, and Assemblymembers Juan Carrillo and David Tangipa.

Senator Steven Choi greets Senator Bob Archuleta at the SEMA California Rally.

SEMA represents more than 1,500 member companies in California, with the specialty automotive aftermarket supporting nearly 150,000 jobs in the state, and plays a major role in California's economy and automotive culture.

More than anything, the California Rally showed the power of the SEMA community when members show up, tell their stories, put a face on the industry and remind lawmakers that the automotive aftermarket is built by passionate people, small businesses and enthusiasts who care deeply about the future of car culture. 

For more information or to sign up for updates, visit semahq.org or contact Victor Muñoz, SEMA senior manager of state government affairs, at victorm@sema.org. 

From the SEMA Washington, D.C., office

Left to right: Todd Payne, Magnuson Superchargers; Dean Schlingmann, SEMA Garage; Assemblymember Juan Carrillo; Jim Moore, SEMA.

On June 3, SEMA brought together advocates for the annual SEMA California Rally in Sacramento, bringing the voice of the automotive aftermarket directly to leaders of a pivotal state. 

From classic and collector vehicles to emissions-compliant performance parts, SEMA advocates and staff helped lawmakers better understand how policy decisions affect real businesses, real customers and the broader enthusiast community. 

Assemblymember David Tangipa (left) discusses local racing in the Central Valley with Cameron Carraway, Cam Man Races.

The rally brought a strong focus to Leno's Law (SB 1392), a bill sponsored by Jay Leno and SEMA and introduced by Sens. Dave Cortese and Shannon Grove to modernize California's smog-check rules.

They also discussed SEMA's bill to reform CARB (SB 1069), which would improve the approval process for aftermarket parts. Finally, advocates raised concerns about the California Energy Commission's tire efficiency rulemaking, which would negatively transform the state's vaunted car culture by limiting the availability of performance tires.  
 

The event featured a legislative luncheon with Sen. Tim Grayson, the sponsor of SB 1069, who spoke with attendees about issues affecting California businesses and the importance of protecting California's automotive heritage. The event concluded with a reception attended by notable lawmakers, including Sens. Bob Archuleta and Steve Choi, and Assemblymembers Juan Carrillo and David Tangipa.

Senator Steven Choi greets Senator Bob Archuleta at the SEMA California Rally.

SEMA represents more than 1,500 member companies in California, with the specialty automotive aftermarket supporting nearly 150,000 jobs in the state, and plays a major role in California's economy and automotive culture.

More than anything, the California Rally showed the power of the SEMA community when members show up, tell their stories, put a face on the industry and remind lawmakers that the automotive aftermarket is built by passionate people, small businesses and enthusiasts who care deeply about the future of car culture. 

For more information or to sign up for updates, visit semahq.org or contact Victor Muñoz, SEMA senior manager of state government affairs, at victorm@sema.org. 

From the SEMA Washington, D.C., office

U.S. Representative Mike Kennedy (UT) recently introduced H.R. 9221, the "Outdoor Americans with Disabilities Act," a SEMA and ORBA-supported bill that protects motorized trail access for individuals with disabilities and the broader OHV community.

The bill would effectively create a minimum amount of road and trail access on lands managed by the U.S. Bureau of Land Management (BLM) and U.S. Forrest Service and requires the agencies to consider the impacts that road and trail closures would have on disability access to public lands. Click here to send a letter to your members of Congress in support of the Outdoor Americans with Disabilities Act.

1. Kennedy's bill serves as companion legislation to S. 2968, the "Outdoor Americans with Disabilities Act," from Senate Energy & Natural Resources Committee Chairman Mike Lee (R-UT).
2.  

Currently, large portions of federally managed lands restrict motorized access, which creates a barrier that prevents individuals with disabilities––including wounded warriors, aging Americans and others who may face mobility challenges––from accessing public lands. The bill ties disability access to the availability of open roads by requiring that one square mile of public land must have at least 2.5 miles of authorized roads accessible to motorized vehicles.

"The Outdoor Americans with Disabilities Act would ensure that federal lands, including our nation's natural treasures, can be enjoyed by and are accessible to all Americans," said SEMA Senior Vice President for Public and Government Affairs Karen Bailey-Chapman. "For far too long, federal land management policies have reduced motorized recreational access to public lands at the expense of the disabled and large segments of the U.S. population who are not physically able to enjoy them. Rep. Kennedy's bill is a welcome policy shift in the name of access for the American people." 

Listed below are key provisions in the "Outdoor Americans with Disabilities Act"

• Protects access to government lands, including those managed by the U.S. Department of the Interior and the U.S. Forrest Service, for individuals with disabilities.
   
• Defines "disability-accessible land" as public land on which at least 2.5 miles of authorized roads accessible to motorized or off-road vehicles exist for each square mile.
   
• Directs the Interior Department and the Forest Service to update travel management plans to ensure that each square mile of public land has a minimum of 2.5 miles of roads accessible to motorized vehicles.
   
• Requires land managers to coordinate with state, county, local and tribal governments to identify which roads provide the best opportunities for recreation and to give local stakeholders a voice before any road is closed.
   
• Prevents roads from being closed if doing so would cause an area to fall short of accessibility requirements, except in cases of emergency or significant safety threats.
   
• Requires road closures to be paired with the designation of alternative routes.

Through their ongoing advocacy efforts, ORBA and SEMA have supported policies that promote responsible recreation, public access, stewardship and multiple-use management of public lands. The Outdoor Americans with Disabilities Act represents another opportunity to improve access while maintaining responsible management and protection of natural resources.

For additional information, contact SEMA Senior Director of Federal Government Affairs Eric Snyder at erics@sema.org.

Image Courtesy of Shutterstock | Ceri Breeze

From the SEMA Washington, D.C., office

U.S. Representative Mike Kennedy (UT) recently introduced H.R. 9221, the "Outdoor Americans with Disabilities Act," a SEMA and ORBA-supported bill that protects motorized trail access for individuals with disabilities and the broader OHV community.

The bill would effectively create a minimum amount of road and trail access on lands managed by the U.S. Bureau of Land Management (BLM) and U.S. Forrest Service and requires the agencies to consider the impacts that road and trail closures would have on disability access to public lands. Click here to send a letter to your members of Congress in support of the Outdoor Americans with Disabilities Act.

1. Kennedy's bill serves as companion legislation to S. 2968, the "Outdoor Americans with Disabilities Act," from Senate Energy & Natural Resources Committee Chairman Mike Lee (R-UT).
2.  

Currently, large portions of federally managed lands restrict motorized access, which creates a barrier that prevents individuals with disabilities––including wounded warriors, aging Americans and others who may face mobility challenges––from accessing public lands. The bill ties disability access to the availability of open roads by requiring that one square mile of public land must have at least 2.5 miles of authorized roads accessible to motorized vehicles.

"The Outdoor Americans with Disabilities Act would ensure that federal lands, including our nation's natural treasures, can be enjoyed by and are accessible to all Americans," said SEMA Senior Vice President for Public and Government Affairs Karen Bailey-Chapman. "For far too long, federal land management policies have reduced motorized recreational access to public lands at the expense of the disabled and large segments of the U.S. population who are not physically able to enjoy them. Rep. Kennedy's bill is a welcome policy shift in the name of access for the American people." 

Listed below are key provisions in the "Outdoor Americans with Disabilities Act"

• Protects access to government lands, including those managed by the U.S. Department of the Interior and the U.S. Forrest Service, for individuals with disabilities.
   
• Defines "disability-accessible land" as public land on which at least 2.5 miles of authorized roads accessible to motorized or off-road vehicles exist for each square mile.
   
• Directs the Interior Department and the Forest Service to update travel management plans to ensure that each square mile of public land has a minimum of 2.5 miles of roads accessible to motorized vehicles.
   
• Requires land managers to coordinate with state, county, local and tribal governments to identify which roads provide the best opportunities for recreation and to give local stakeholders a voice before any road is closed.
   
• Prevents roads from being closed if doing so would cause an area to fall short of accessibility requirements, except in cases of emergency or significant safety threats.
   
• Requires road closures to be paired with the designation of alternative routes.

Through their ongoing advocacy efforts, ORBA and SEMA have supported policies that promote responsible recreation, public access, stewardship and multiple-use management of public lands. The Outdoor Americans with Disabilities Act represents another opportunity to improve access while maintaining responsible management and protection of natural resources.

For additional information, contact SEMA Senior Director of Federal Government Affairs Eric Snyder at erics@sema.org.

Image Courtesy of Shutterstock | Ceri Breeze

By Ashley Reyes

The SEMA Hot Rod Industry Alliance (HRIA) is bringing hot-rod education and networking to the Goodguys Summit Racing Nationals in Columbus, Ohio, as part of its Education Days program, taking place July 10-11.
 

What Are the HRIA Education Days?

HRIA Education Days is a popular program enabling Goodguys Summit Racing Nationals attendees to join hour-long educational seminars led by top manufacturers in the hot-rod space. The seminars feature valuable information and insights into best practices for building a hot rod and installing and choosing certain products.
 

What Topics Will Be Covered?

HRIA Education Days at Goodguys Summit Racing Nationals will feature seven seminars scheduled throughout two days. Topics include "Basics of Performance Aftermarket Air Conditioning," "Advancing Performance and Protection With High Temperature Coating Technologies," "Gauges and Integration Systems: Features, Options and Installation Best Practices," and more.
 

Benefits of Attending

HRIA Education Days makes it easy to obtain detailed information about product selection, installation best practices and industry trends directly from technical experts and manufacturers who work with hot-rod products and systems daily. All seminars are free to Goodguys Summit Racing Nationals attendees.  
 

To view the full seminar schedule or learn more, visit www.sema.org/hria-education-days.

By SEMA News Editors

Avery Dennison Launches Online Business Bootcamp for Shop Pros

Avery Dennison Graphics Solutions is launching an online training program designed to help shop professionals, detailers and owners build a more successful business.

With the launch of Avery Dennison Online Business Bootcamp, the company is expanding its educational reach into the virtual space, providing shop owners with an online course focused on the business acumen required to maximize profitability, according to the company.

Led by industry experts Justin Pate of The Wrap Institute and John Duever with Vinyl Images, the Online Business Bootcamp offers a five-part learning series that teaches proven business strategies in an easy-to-access video format. Built with the shop owner in mind, the digital program offers practical solutions for common business challenges in the automotive aftermarket, the company said.

Featuring five video modules, the on-demand courses can be accessed at subscribers' pace and time. And the one-time subscription price allows users to review all modules again and again––without limitation or yearly subscription renewal.

The five-module series includes in-depth sessions about:

• Module 1: Flowcharts: Learn how to design and utilize flowcharts to visualize and streamline workflows.
   
• Module 2: Processes: Develop and refine the processes that are critical to a profitable shop's daily activities.
   
• Module 3: Standard Operating Procedures (SOPs): Learn how to create and implement SOPs to ensure consistent quality and train staff effectively.
   
• Module 4: Caesar Salad Logic: A unique methodology for structuring tiered product offerings to improve upselling and clarify value for customers.
   
• Module 5: Workflow Fees: The ultimate guide for pricing––learn how to price aftermarket services and charge for the entire workflow process to capture lost revenue.

"This new online learning option provides shop owners with all the tools to run a more profitable and scalable operation," said Graeme McKnight, marketing program associate. "The Avery Dennison Online Business Bootcamp provides high-quality, niche business education for automotive aftermarket specialists. Shops will succeed by focusing on service, quality, smart tiered pricing, reliable delivery and making the process enjoyable."

The regular one-time price for this all-access business tool is just $249. However, Avery Dennison is offering a special introductory price of just $199 for the first 30 days. Registration is available here.

For more information about the Online Business Bootcamp and other Avery Dennison training class offerings, visit graphics.averydennison.com/training.

BluePrint Engines Promotes Johnny McDevitt to Director of Sales Engineering

BluePrint Engines, the provider of crate engines based in Kearney, Nebraska, has announced the promotion of Johnny McDevitt to director of Sales Engineering, effective immediately.

McDevitt, who has been with BluePrint Engines for nearly nine years, previously served as director of Purchasing and Product Management.

In his new role, McDevitt will provide strategic leadership for the company's technical sales function, serving as a critical link between Sales, Engineering, Purchasing and Operations to help drive product development, commercialization, supplier strategy and customer support initiatives, according to BluePrint Engines.

With more than 25 years of experience in the performance automotive, aftermarket and racing industries, McDevitt brings a unique combination of technical expertise, product management experience and industry knowledge to the position.

Throughout his career, he has held executive-level positions with leading automotive manufacturers and retailers while building a reputation as both an accomplished drag racer and a passionate automotive enthusiast.

"Johnny is an important part of the BluePrint Engines team and has a broad base of experience in product management, purchasing, and vendor management," said Chris Larson, vice president of Engineering and Quality at BluePrint Engines. "BluePrint Engines has been growing nicely, and with this new position, Johnny will help keep us focused on the most important projects while ensuring new and existing product information is maximized to educate our teammates and customers at world-class levels."

As director of Sales Engineering, McDevitt will focus on aligning customer requirements with product strategy, strengthening cross-functional collaboration and supporting the continued growth of BluePrint Engines' performance engine lineup. His leadership will help ensure customer feedback, market opportunities and technical expertise are effectively translated into innovative products and solutions.

"I am honored to step into this role and continue representing BluePrint Engines, an organization that has established itself as one of the most respected performance engine manufacturers in the industry," said McDevitt. "Over the past nine years, I've had the opportunity to work alongside an incredible team and contribute across product management, purchasing, and supplier development. I look forward to helping strengthen the connection between our customers, our products, and our engineering teams as we continue to grow."

For more information on BluePrint Engines' complete lineup of crate engines and performance products, visit blueprintengines.com.

By SEMA News Editors

Milwaukee Tool

M18 Brushless Pipe Threading Oiler

Milwaukee Tool has introduced its M18 Brushless Pipe Threading Oiler, a cordless solution designed to streamline portable pipe-threading operations.

According to Milwaukee, the oiler features a steel frame that attaches to pipe vises and is optimized for use with the company's 6-in. Leveling Tripod Chain Vise. A self-contained basin and catch system are designed to help contain oil and reduce cleanup on jobsites.

Milwaukee said the oiler's adjustable hose and flow-rate controls allow users to direct oil where needed during threading operations, which can help improve thread quality, extend die life and reduce oil waste. A three-stage filtration system separates metal chips from oil for reuse and longer service intervals.

milwaukeetool.com

FiTech Fuel Injection

Go E85 Power Adder EFI Systems

FiTech Fuel Injection has introduced two new EFI systems designed for E85-fueled, high-horsepower applications: the Go E85 2x4 Power Adder EFI System and the Go E85 1200HP Power Adder EFI System.

According to FiTech, both systems feature eight 130 lb/hr injectors operating at 58 PSI. According to FiTech, the systems are intended for turbocharged, supercharged, nitrous-assisted and high-output naturally aspirated engine combinations. The systems utilize the company's self-learning EFI technology, which continuously adjusts fueling to optimize performance and drivability.

Go E85 2x4 Power Adder EFI System

FiTech's dual-quad EFI system combines a traditional dual four-barrel appearance with modern electronic fuel injection technology. The company said the system supports up to 1,600 hp on gasoline and up to 1,200 hp on E85 fuel. According to FiTech, the system also includes laptop tuning software. Available in black or polished finishes.

Go E85 1200HP Power Adder EFI System

Based on FiTech's Go EFI 8 platform, the throttle-body EFI system is designed specifically for E85-powered performance applications. According to the manufacturer, the system supports up to 1,200 hp on E85 and up to 1,600 hp on gasoline. FiTech said the system includes laptop tuning software and is backed by a three-year limited warranty. Available in black or polished finishes.

fitechefi.com

Fleetguard

ES Compleat OAT PG Coolant

Fleetguard, a brand of Atmus Filtration Technologies, has announced ES Compleat OAT PG coolant, a new propylene glycol-based coolant intended for applications with environmentally sensitive operating requirements.

According to the company, the coolant uses the same organic acid technology (OAT) found in Fleetguard ES Compleat OAT coolant but replaces ethylene glycol with propylene glycol. Fleetguard said the product is designed for industries and applications where propylene glycol coolant is recommended or required, including food and beverage transportation.

fleetguard.com

By Ashley Reyes

Manufacturers are at the heart of innovation in the automotive aftermarket. That's why SEMA makes it a point every year to recognize an outstanding business with its Manufacturer of the Year Award. Nominate today for 2026.
 

Presented at the SEMA Show, the Manufacturer of the Year Award honors an automotive aftermarket manufacturer that has not only produced high-quality, innovative products, but also demonstrated a strong commitment to supporting their customers and the industry at large.
 

To be considered, contributions must have occurred corresponding with the SEMA fiscal year, July 1, 2025, through June 30, 2026, and the manufacturing company must be from the automotive aftermarket industry.
 

What Defines an Award-Worthy Manufacturer   
 

• Excellence in product development, responsiveness to market trends and meaningful engagement with channel partners, builders, media and end users.
• Influence that extends beyond production, e.g. shaping the future of the industry by investing in education, fostering collaboration and supporting the growth of the broader aftermarket ecosystem.
• Active participation in SEMA programs, events and initiatives.
• Demonstration of leadership, values and a forward-thinking approach that moves the automotive aftermarket forward.

Know a manufacturer whose contributions raised the bar during the past year? Submit your nomination before the Friday, August 14, deadline at sema.org/awards.
 

SEMA is also accepting nominations for other industry awards, including Channel Partner of the Year, Content Creator of the Year, Person of the Year and the Visionary 8.
 

2026 SEMA Show to Celebrate the Industry's Best
 

The SEMA Show festivities shift into gear on Tuesday, November 3, with the Kickoff Breakfast, where 15 products will be recognized with New Product Awards alongside top honors for Channel Partner of the Year and Manufacturer of the Year.
 

On Thursday, November 5, the highly anticipated Visionary 8 and SEMA's Best Engineered Vehicle of the Year winner will be announced live at SEMA Central. The momentum will continue during the SEMA Industry Honors, celebrated at the iconic Fontainebleau. This red-carpet-style gathering brings together the industry's biggest names to spotlight standout achievements, including Content Creator of the Year and Person of the Year. 
 

Entries for Best Engineered Vehicle of the Year––a SEMA Industry Award that recognizes exceptional quality of engineering on a vehicle build––will open in August. Learn more at sema.org/awards.