Sponsored by Miller

Miller is heading to the 2025 SEMA Show with some of our most exciting welding innovations yet--designed to meet the demands of automotive pros, racers, fabricators and off-road enthusiasts. Whether you're building a car from scratch or making repairs in the middle of nowhere, our newest machines deliver unmatched portability, power and performance.

Find us at the SEMA Show in Las Vegas Convention Center, Central Hall, Booth #23111, November 4-7.  

Sneak Peek of the NEW Miller Multiprocess Welder

We're unveiling an all-new welder during the show and SEMA attendees will be the first to see the latest multiprocess welder that combines MIG, Stick and DC TIG with enhanced features. It is the ultimate setup for automotive fabrication, metalworking and motorsports professionals who demand flexibility and high-end performance.

What you can expect:

• Enhanced features and capabilities
• Higher duty cycle, 15-ft. MIG gun and dinse connections
• Future-Proof design
• Simple to learn and use for all skill levels

Get a hands-on experience and talk with the Ringbrothers on Tuesday, November 4, at 2:00 p.m. PST as they share their experience using this welder in their custom car builds.

NEW Millermatic® 211 PRO: A Trusted MIG Welder Now Enhanced

Built with the needs of autobody shops, fabricators and car enthusiasts in mind, the new Millermatic 211 PRO delivers enhanced features and performance in a versatile and portable package. From garage builders to professionals, this MIG welder is a go-to for welders of all experience levels.

How It Is Enhanced:

• Weld longer with a higher duty cycle, 15-ft. MIG gun and dinse connections.
• Auto-Set™ technology for simpler and faster setup
• Future-proof with USB-enabled upgrades
• Clean and precise MIG weld with minimal spatter

Want to hear how it holds up in real-world builds? Mike Finnegan of Finnegan's Garage will be at the Miller booth on Wednesday, November 5, at 2:00 p.m. PST to share how he uses the Millermatic 211 PRO in his projects.

NEW Venture™ 150 S: Battery-Powered for Off-Road Scenarios

With swappable battery packs engineered for welding, the Venture 150 S is a fully battery-powered stick and TIG welder that brings true freedom to mobile repair, trail support and off-road fabrication. Compact and rugged, it is the perfect solution for off-roaders and remote job sites where power access is limited.

Key Features:

• Weld anywhere without the need for a generator or wall power
• Lightweight and portable at less than 27 lbs.
• Quick setup time and easy to use for professional results
• Swappable batteries engineered specifically for welding

Meet Eaton Performance at the Miller booth on Thursday, November 6, at 2:00 p.m. PST to see the Venture 150 S in action and learn how it supports their business.

Visit the Booth. Talk with Experts. Try the Equipment. Win Swag.

At 2:00 p.m. PST, Tuesday through Thursday, Miller will host live sessions with experienced builders and businesses in the industry who trust the Miller brand to deliver the performance they need to stay ahead of the game. Stop by to:

• Talk to our partners.
• Test out our new products.
• Ask questions.
• Win exclusive Miller gear and merch.

Whether you are a builder, fabricator or an off-road enthusiast, Miller knows you are a do-er. That's why we have the tools to help you weld with confidence, wherever your passion takes you.

See you at the 2025 SEMA Show in Central Hall, Booth #23111. For more information, visit Miller at 2025 SEMA Show | MillerWelds.

This story was originally published on October 21, 2025. 

By SEMA News Editors

The automotive aftermarket is constantly evolving and the most valuable insights come directly from the businesses navigating it every day. To better understand current conditions and what's ahead, SEMA is calling on industry professionals to participate in a survey that will inform its State of the Industry Report.
 

By sharing your perspective, you help create a more accurate snapshot of the market. The data collected informs key trends, supports smarter business decisions and gives companies across the industry the insight they need to plan for the months ahead. The stronger the participation, the more impactful and reliable the final report becomes.
 

The survey is quick and easy to complete, taking just a few minutes while focusing on current business conditions and future outlook. Responses are combined with others from across the industry, contributing to a comprehensive view of where the market stands.
 

Take a few minutes to share what you're seeing and make sure your voice is included. Your input will directly support SEMA's upcoming State of the Industry Report and will help the entire automotive aftermarket better prepare for what's next.

This article was originally published on April 9, 2026.

By SEMA News Editors

SEMA has announced a strategic optimization of its media resources, highlighted by the launch of a new SEMA News digital resource page on April 22. This move reflects a broader realignment of the association's publishing efforts to better serve an industry that moves faster than a traditional print cycle allows. 
 

By realigning a portion of its editorial resources toward high-growth digital platforms, SEMA is doubling down on its ability to provide real-time value to its members. This transition represents a modern shift in how the association tells the industry's stories, ensuring that SEMA remains the most agile, relevant and influential voice in the aftermarket. 
 

"Our goal is to meet our members exactly where they are with the information they need," said Warren Kosikov, SEMA vice president of sales. "While we are increasing our digital velocity to match the pace of the market, we remain committed to the high-quality, long-form journalism our members value. By adjusting our publishing schedule and realigning some of our resources, we can provide the best of both worlds: immediate news online and deep-dive analysis in our print publications." 
 

A Multi-Platform Approach to Industry News  
 

The cornerstone of this expansion is the new digital hub at www.semanews.com. While SEMA continues to produce its respected magazines and in-depth long-form content on a more strategized schedule, the new digital-first focus ensures that critical news--such as legislative updates and business trends--are delivered without delay. 
 

The shift focuses on the expansion of SEMA's digital ecosystem, including: 
 

• Semanews.com: The new centralized digital content webpage, launching April 22 (with PRInews.com currently in development). 
• SEMA News and PRI News: Enhanced weekly electronic newsletters providing a direct line to industry developments. 
• Optimized Magazine Strategy: Continued production of high-value print editions and long-form editorial content, delivered on a quarterly schedule that complements the digital news cycle. 
• Twice-Weekly Digital Updates: New content and curated highlights published every Tuesday and Thursday. 

This launch will focus on helping SEMA members and aftermarket professionals integrate these new digital resources into their regular business habits. 
 

Looking Ahead to the 2026 SEMA Show 
 

This digital evolution also serves as a primary information engine leading up to the 2026 SEMA Show, held November 3-6 in Las Vegas. As the world's premier automotive aftermarket trade event, the SEMA Show will leverage the new digital hub to provide exclusive "road to the show" coverage. Attendees can look to the new resource page for real-time updates on product innovations and educational seminars, ensuring they arrive in Las Vegas fully prepared for the year ahead. Attendee and buyer registration opens on May 4; to sign up for notifications, visit here.

For more information, visit www.semashow.com.

From the SEMA Washington, D.C., office

Senator Shannon Grove sits as a passenger in a classic Trans Am driven by Jay Leno.

SEMA urges California enthusiasts and small businesses to speak up today and help move Leno's Law forward.

California's renewed "Leno's Law" effort just cleared an important hurdle. California SB 1392, authored by Sen. Dave Cortese, with Sen. Shannon Grove as a principal coauthor, has passed the California State Senate Transportation Committee with bipartisan support. The bill now moves to the Senate Appropriations Committee. 
 

Leno's Law fell short of passage last year, but not before making the most progress ever for such legislation in California. Help make this year's effort a success by telling legislators to pass the bill now (it only takes a minute)! 
 

Leno's Law creates a narrow, phased-in, collector-only pathway to a smog-check exemption for certain older vehicles. The bill starts with vehicles manufactured before the '81 model year and gradually expands, reaching vehicles manufactured before the '86 model year by 2032. Importantly, it does not change the existing pre-'76 exemption already in law. 
 

This proposal intends to solve a practical problem many owners already recognize: testing options for older vehicles are becoming harder to access, less predictable and more expensive as legacy testing infrastructure declines. Leno's Law is also designed to focus on true collector vehicles: those used primarily for shows, parades, charitable functions and historical exhibitions, rather than as an owner's primary mode of transportation. 
 

For more information on how to support Leno's Law and to stay updated on its progress, please contact SEMA Senior Manager for State Government Affairs Victor Muñoz at victorm@sema.org. 

Jay Leno, Sen. Shannon Grove and SEMA CEO Mike Spagnola gathered in support of Leno's Law.

From the SEMA Washington, D.C., office

Senator Shannon Grove sits as a passenger in a classic Trans Am driven by Jay Leno.

SEMA urges California enthusiasts and small businesses to speak up today and help move Leno's Law forward.

California's renewed "Leno's Law" effort just cleared an important hurdle. California SB 1392, authored by Sen. Dave Cortese, with Sen. Shannon Grove as a principal coauthor, has passed the California State Senate Transportation Committee with bipartisan support. The bill now moves to the Senate Appropriations Committee. 
 

Leno's Law fell short of passage last year, but not before making the most progress ever for such legislation in California. Help make this year's effort a success by telling legislators to pass the bill now (it only takes a minute)! 
 

Leno's Law creates a narrow, phased-in, collector-only pathway to a smog-check exemption for certain older vehicles. The bill starts with vehicles manufactured before the '81 model year and gradually expands, reaching vehicles manufactured before the '86 model year by 2032. Importantly, it does not change the existing pre-'76 exemption already in law. 
 

This proposal intends to solve a practical problem many owners already recognize: testing options for older vehicles are becoming harder to access, less predictable and more expensive as legacy testing infrastructure declines. Leno's Law is also designed to focus on true collector vehicles: those used primarily for shows, parades, charitable functions and historical exhibitions, rather than as an owner's primary mode of transportation. 
 

For more information on how to support Leno's Law and to stay updated on its progress, please contact SEMA Senior Manager for State Government Affairs Victor Muñoz at victorm@sema.org. 

Jay Leno, Sen. Shannon Grove and SEMA CEO Mike Spagnola gathered in support of Leno's Law.

From the SEMA Washington, D.C., office

Senator Shannon Grove sits as a passenger in a classic Trans Am driven by Jay Leno.

SEMA urges California enthusiasts and small businesses to speak up today and help move Leno's Law forward.

California's renewed "Leno's Law" effort just cleared an important hurdle. California SB 1392, authored by Sen. Dave Cortese, with Sen. Shannon Grove as a principal coauthor, has passed the California State Senate Transportation Committee with bipartisan support. The bill now moves to the Senate Appropriations Committee. 
 

Leno's Law fell short of passage last year, but not before making the most progress ever for such legislation in California. Help make this year's effort a success by telling legislators to pass the bill now (it only takes a minute)! 
 

Leno's Law creates a narrow, phased-in, collector-only pathway to a smog-check exemption for certain older vehicles. The bill starts with vehicles manufactured before the '81 model year and gradually expands, reaching vehicles manufactured before the '86 model year by 2032. Importantly, it does not change the existing pre-'76 exemption already in law. 
 

This proposal intends to solve a practical problem many owners already recognize: testing options for older vehicles are becoming harder to access, less predictable and more expensive as legacy testing infrastructure declines. Leno's Law is also designed to focus on true collector vehicles: those used primarily for shows, parades, charitable functions and historical exhibitions, rather than as an owner's primary mode of transportation. 
 

For more information on how to support Leno's Law and to stay updated on its progress, please contact SEMA Senior Manager for State Government Affairs Victor Muñoz at victorm@sema.org. 

Jay Leno, Sen. Shannon Grove and SEMA CEO Mike Spagnola gathered in support of Leno's Law.

By A.J. Hecht

No matter the venue, no matter the category, no matter the level, racing is a sensory experience. Roaring engines, burnt rubber, shaking grandstands, shimmering metal—it's something all motorsport has in common, whether it's a heat race at the fairgrounds or the last lap in Abu Dhabi. But when all is said and done, you'd be hard-pressed to find a better example of it than the Acura Grand Prix of Long Beach.

The elder statesman of North American street racing, "The Beach" has it all and then some. Set against the sandy Pacific Ocean shoreline on one side and a vibrant, living city on the other, the Acura Grand Prix of Long Beach is an orchestra of sights, sounds and smells that come together to create one of racing's truly iconic events. 

Many of the folks on the PRI team are seasoned Long Beach veterans. They've covered it, photographed it, attended it, even ridden around the track in a race car, but this was my first time experiencing the event that has become one of racing's crown jewels. And with just one day on site, I tried my best to see as much of the event as my feet could handle.

Just minutes after I walked through the gates, the headlining NTT INDYCAR SERIES field fired up their cars for the morning warm-up, waking up downtown Long Beach with the sound of engines echoing through the concrete canyons and giving me my first taste of this one-of-a-kind event. 

From what felt like directly above the racing surface, I stood against the parking garage railing at turn eight and watched the likes of Alex Palou, Scott McLaughlin, Felix Rosenqvist and the rest of the INDYCAR grid saw at their steering wheels, avoiding the outside wall with inches to spare. This time around, everyone made it through safely. Based on the dark scrapes along the wall banners, though, not everyone had been so lucky. 

The parking garage overlooking Pine Ave. is not the only unusual vantage point around the circuit. At Long Beach, you can watch a Josef Newgarden dive bomb from the front door of a Restoration Hardware. You can have some barbecue on Famous Dave's patio and see Graham Rahal and Alexander Rossi drag race down the frontstretch. You can sit on the edge of your Ferris Wheel seat as Pato O'Ward and Kyle Kirkwood go two-wide into turn six. You can stand on the top of the grandstands and see Will Power lay down rubber coming out of the hairpin, then turn around and enjoy a million-dollar view of the Long Beach marina.

At the spot I picked for the first few laps of the race--a nice shady stretch along Shoreline Drive--I couldn't hear the public address system, but I didn't really need to in order to know the race had started. The roar of the crowd carried all the way down the frontstretch as the drivers took the green flag, and before I knew it, the tightly bunched field was there and gone, vanishing around the tight left-hander onto Aquarium Way, leaving a trail of bewildered fans awestruck by the blurs of color, deafening noise and the intoxicating smell of spent race fuel. 

While it was a great environment all day--the Stadium Super Trucks were clearly a fan favorite--the thousands of people lining the city streets truly came alive for the headliner. Everywhere you looked, there were people leaning on railings, standing on benches, even peeking through small tears in banners to get a glimpse of the Indy cars in action. 

The crowd kept that energy for the entire race. After a late caution, fans lined up four or five deep to catch the restart, hoping for a glimpse of a bold move and a race-changing pass. While the leader, Alex Palou, held off a hungry pack of challengers, there was plenty of action further back with drivers fighting for track position, much to the excitement of the crowd.

In the end, Palou drove away from the field--as he has many times before--and claimed his first win at Long Beach, joining a long list of greats that includes names like Andretti, Unser, Zanardi, Tracy and Bourdais. 

With all of the picturesque palm trees and the shadows of high-rise apartment buildings, hotels and malls crisscrossing the track, it's hard to believe that the pinnacle of North American open-wheel racing has been allowed to careen down these city streets at all, let alone for 50-plus years. But it becomes impossible to ignore when you see Scott Dixon rip by at 200 mph from the bench at a bus stop.

Street races have become a trend among top-flight racing series in recent years--Formula 1's Las Vegas Grand Prix, NASCAR's San Diego street course, INDYCAR's new Grand Prix of Arlington--all hailed as a way to bring motorsports to the masses. It's clearly a formula for success, but as they grow, they're all walking in Long Beach's footsteps. 

Southern California's biggest street race is proof that they can bring the racing to the people, attracting all walks of life to come check out the event. Cross the King Taco bridge over the front straight and you'll see parents pushing strollers, hardcore fans decked out in team gear, groups of friends enjoying a few beverages and the Southern California sun, and just about anyone else you can imagine.

Everybody is clearly welcome at Long Beach, thanks in no small part to the late Jim Michaelian, the longtime Grand Prix Association of Long Beach president and CEO who was appropriately honored during the race with a sticker on every car.

An integral part of the Grand Prix Association since the race was founded 51 years ago, Michaelian helped make the event what it is today. There were many touching tributes to Michaelian, both at the time of his passing and again this week, and all reiterated how hands-on and dedicated he was to making the Acura Grand Prix of Long Beach a true community event. It's a legacy that will live on not just in the lives he impacted directly but the many people who became lifelong fans because of this race, discovered a new passion because of this race, maybe even became inspired to pursue a career in motorsports because of this race.

So, as someone who never met Michaelian, I couldn't help but think that, perhaps, the most fitting tribute of all was yet another successful Acura Grand Prix of Long Beach, one with fast cars, bluebird skies, a nice ocean breeze and throngs of fans making memories that will last a lifetime--myself included. 

Story and photos by Andreas Conradt, Automedia
 

Turbocharged at Last: Porsche 911 GT3 RS Facelift Could Get a Mild Turbo

A lightly camouflaged prototype of the revised 992.2 GT3 RS was spotted during testing in its natural habitat--the Nürburgring racetrack in Germany--and the details are revealing. While the front appears virtually unchanged, the updates are concentrated at the rear and give rise to speculation.
 

At the rear, the prototype shows clear differences from the current model. The bumper has been redesigned, as has the diffuser, which now features four vertical fins--one more than the current model. Particularly striking are two additional openings to the left and right of the central pair of tailpipes.
 

These additional outlets could be functional or purely decorative--but a modified exhaust system or additional cooling is more likely. Below the continuous light strip, there is also a previously hidden area that suggests another air outlet. All these clues point to significantly higher cooling and exhaust requirements--typical for a turbocharged engine.
 

Stricter Euro 7 regulations are putting Porsche in a difficult position. GT boss Andreas Preuninger made it clear in October 2024 that without turbocharging or electrification, a future GT3 will not meet the standard in Europe. The timeframe: roughly "in two years"--exactly when the 992.2 GT3 RS is expected to launch.

In an interview, Preuninger hinted that the company was weighing hybridization and turbocharging internally--with a clear tendency toward the latter. This statement is significant and provides a solid basis for current speculation.
 

For Porsche, this means walking a tightrope: how can it remain true to the GT3 DNA while meeting regulatory requirements? The answer could lie in "gentle" turbocharging--a far cry from the heavy hybridization that has led to market challenges for Ferrari.
 

The rumor mill is in full swing and the scenarios being discussed are technically plausible. The focus is on a variant of the new 3.6L turbo six-cylinder engine already used in the Carrera GTS T-Hybrid.
 

Realistically, there is much to be said for scenario 1. The additional cooling vents on the prototype, the acoustic evidence and Preuninger’s statements paint a coherent picture. A gently electrified turbocharged six-cylinder engine could be the solution: Euro 7-compliant, powerful and not as heavy as a full hybrid.

If the GT3 RS does come with turbocharging, it would be more than just a technical update--it would be a conceptual revolution. Until now, the dividing line has been clearly defined: GT3 for naturally aspirated engine purists, GT2 for turbo power.
 

With a turbocharged GT3 RS, Porsche would blur this line and bring the RS closer to the future GT2 RS. The latter is expected to launch with an even more powerful plug-in hybrid system based on a 4.0L twin-turbo boxer engine with more than 1,000 hp.
 

While the powertrain debate is heating up, the visual changes are less controversial but just as important. The 992.2 GT3 RS will be further refined aerodynamically--a typical Porsche approach to continuous improvement. Confirmed visual changes include a redesigned rear bumper with new air ducts, an enlarged diffuser with four instead of three vertical fins and additional air outlets to the left and right of the tailpipes. Larger tailpipes will also be added for a more muscular appearance, along with new rear lights in the 992.2 design. Reprofiled hood vents and small leading edges at the front round out the package.
 

These changes may seem subtle, but they are functionally well thought out. Each modification serves to improve aerodynamics, cooling or exhaust gas management--all indications of a technically advanced, possibly turbocharged power unit.

Electric AMG: The Mercedes-AMG E-Class EQ

The next-generation Mercedes E-Class midsize premium sedan made its debut in front of spy cameras about six months ago, and our photographer at the German Nürburgring has now captured the first prototype of an AMG-powered variant of the E-Class EQ.
 

The next-generation Mercedes-Benz E-Class is also in the pipeline with EQ Technology, following the recently revealed Mercedes-Benz GLC and the upcoming C-Class, both featuring EQ Technology. The new E-Class EQ will also debut as an AMG--possibly based on the next-generation AMG GT four-door Coupe’s AMG.EA dedicated platform.

For now, all we know is that the all-new electric Mercedes E-Class has been undergoing testing since last year and is set to launch as a fully electric vehicle to replace the underperforming Mercedes EQE sedan. The AMG variant is recognizable by its distinctive AMG wheel designs, wider fender flares, revised lower front bumper and rear spoiler lip.
 

This is an early prototype that doesn’t even have production headlights or taillights, only placeholders. As for performance, the rumor mill suggests the new Mercedes-AMG E-Class EQ will use a detuned version of the AMG.EA platform and will produce 800 to 900 hp--though it will also be quite heavy due to the battery pack.

By SEMA News Editors

If 2026 marks your first time exhibiting at the SEMA Show, there's one move that can define your success before you even arrive in Las Vegas in November: attending the SEMA Show Exhibitor Summit.

Designed for all confirmed exhibitors––but especially valuable for first-timers––this complimentary, multi-day program gives companies the tools, insights and connections needed to maximize ROI from day one on the Show floor.

2026 SEMA Show Exhibitor Summit

Who's Invited: 2026 SEMA Show exhibitors
What: In-person program designed to help exhibitors maximize ROI
When: June 10-12 (travel day is Friday, June 12)
Where: Las Vegas Convention Center South Hall Skybridge, Las Vegas
Cost: Free registration, a free two-night hotel stay (for up to two representatives per company) and free select meals.
Register or find out more.

Your First SEMA Show? Start With the Essentials

For first-time exhibitors, the SEMA Show can feel massive––because it is. The Exhibitor Summit breaks it all down into clear, actionable steps so you can arrive in November with a focused plan, not guesswork.

Think of it as your exhibitor playbook, built with insider knowledge from the team that runs the Show.

Exhibitors will learn how to:

Build a Smart Budget: Understand where to invest––and where to save––on drayage, electrical, rigging and more.

Drive Booth Traffic: Use proven strategies to attract qualified buyers and generate leads.

Plan a Winning Launch: Map out product debuts, media outreach and onsite timing.

Maximize Visibility: Tap into sponsorships and marketing opportunities that amplify your brand.

Avoid Costly Mistakes: Learn what first-time exhibitors often overlook––and how to get it right the first time.

A Must-Attend––Even for Longtime Exhibitors

While the Summit is a game-changer for newcomers, even seasoned exhibitors return year after year to refine their strategy, discover new opportunities and stay ahead of evolving Show trends.

You'll also connect directly with SEMA experts and fellow exhibitors, building relationships that can pay off long after the Show ends.

See the Show Before the Show

Summit attendees will get an inside look at the newly completed Las Vegas Convention Center campus, including updates designed to enhance both exhibitor and attendee experiences. From improved navigation to new branding opportunities, this preview helps you plan your booth placement and strategy with confidence.

Show Up to SEMA Ready––Not Guessing

SEMA covers the essentials so you can focus on preparing for success. With complimentary registration, hotel accommodations and select meals included, all you need to do is book your flight and show up ready to learn.

Spots are limited, and demand is high––especially among first-time exhibitors looking for a competitive edge.

In related news, SEMA has launched a new customer management system ahead of this year's SEMA Show, November 3-6, 2026, in Las Vegas. Read more about that.

To improve how SEMA engages with exhibitors and serves the industry year-round, the association has migrated to a new customer management system powered by Salesforce.

By SEMA News Editors

If you're planning your 2026 SEMA Show trip and want to stay on budget without sacrificing convenience, now's the time to act. A limited number of hotel options are still available for under $175 per night––but they won't last forever.

From iconic Las Vegas properties to convenient off-Strip stays, these six hotels deliver serious value for attendees looking to stretch their travel dollars while staying close to the action:

• Circus Circus, $90/night average
• Oyo, $160/night average
• Palace Station, $167/night average
• Plaza, $168/night average
• Downtown Grand, $172/night average
• Rio Hotel & Casino, $172/night average

_{*All rates include the mandatory hotel fee and are subject to change.}

With rates this low during one of the busiest weeks in Las Vegas, demand is high. Booking early is the best way to lock in these prices before they're grabbed up by savvy Showgoers.

Secure Your Room––and Your Rewards

Booking your 2026 SEMA Show hotel just got even more rewarding. When you reserve through the official housing provider, onPeak, you can earn hotel loyalty points on your stay––turning your Las Vegas trip into future travel perks––while still accessing exclusive discounted rates and flexible booking options.

Hotel reservations for the 2026 SEMA Show, November 3–6 in Las Vegas, are available now at semashow.com/hotel.

Why Book Through SEMA and onPeak?

Deep Value and Discounts 

SEMA negotiates the lowest available nightly rates--often below hotel rack rates. Skip the hours of searching online and book directly through onPeak--but don't wait! Visit semashow.com/hotel as early as possible to lock in the best available rates. 

Even better, organizers will price-match if you find a lower rate--so there's no downside to booking within the official SEMA Show hotel block.

Earn Hotel Rewards Points 

Hotel rewards points add up quickly, especially during trade show travel. Reservations made through official SEMA Show hotels are eligible for loyalty programs. Simply enter your rewards number when booking, and you're set.

For example, SEMA Showgoers who are already Marriott Bonvoy members (a free program) can earn points by following these steps:

• Book your SEMA Show hotel through onPeak, the official housing provider. Select a Marriott or MGM property.
• Enter your unique Marriott Bonvoy number in the "Hotel Rewards" section upon check-out. 
• IMPORTANT: Provide your Marriott Bonvoy number again at the front desk during check-in.

Fully Flexible Booking

Plans change. There are no change fees and no full prepayment required at the time of booking--unlike many other booking channels. You can modify or cancel your reservation without penalty through October 8.

Easy Group Bookings 

Book your entire group--large or small--in real time with immediate confirmations. Reserve rooms now and assign guests later.

You can select rooms based on preferred travel dates and manage payments for the full group or assign individual payment methods.

A More Sustainable Hotel Stay 

The official SEMA Show hotel provider, onPeak, offers resources to support more sustainable travel. View hotel sustainability plans at onpeak.com/sustainability and explore additional travel tips at blog.onpeak.com.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens on May 4th; to sign up for notifications, visit here. For more information, visit semashow.com.