SEMA Member News—January 2020

PRO Celebrates in High Style

PRO Chair Dino Perfetti (left) and Chair-elect Josh Poulson address attendees during the reception held at the Westgate pool deck.

The Professional Restylers Organization (PRO) put its best foot forward during an event-filled week at the 2019 SEMA Show in Las Vegas. From the council’s awards reception and the new PRO Cup Challenge to a breakfast membership meeting, seminars and Happy Hour, the restyling community had ample occasions to link up and celebrate another successful year.

Honoring Top Performers

PRO began the week in festive fashion with its 28th annual awards reception. Held poolside at the Westgate Resort & Casino on Tuesday evening, November 5, the relaxed atmosphere gave the lively crowd an opportunity to kick back and mingle with friends and colleagues while enjoying hors d’oeuvres and liquid libations.

Following welcome remarks from SEMA President and CEO Chris Kersting, the evening’s program—hosted by PRO Chair Dino Perfetti and Chair-Elect Josh Poulson—went into full swing. First up, the inaugural PRO Cup Challenge, a new competition that pitted four restylers against one another to test their abilities to create marketable and creative accessory packages that can be easily replicated by other restylers nationwide.

The participating restylers were Cristina Jorge of Specialty Auto Treatments, Josh Poulson of Auto Additions, Brandon McNew of Altered Garage, and Dino Perfetti of Automotive Concepts. Two of their vehicles were displayed in the PRO booth in North Hall, and the other two were exhibited in the North Hall Lobby.

Earlier in the day, a judging panel viewed the builds and, during the reception, presented the PRO Cup Challenge trophy to Automotive Concepts for its Subaru Forester Base Camp edition, an outdoor lifestyle package. (A Fan Favorite award was presented later in the week; see below.)

Next on the program was the presentation of council awards. Joe Hair of Integrity Customs was named PRO Restyler of Year. Manufacturer of the Year went to AddOnAuto, a division of Reynolds & Reynolds. Perfetti—already in high spirits after winning the competition trophy—also received the Nat Danas Person of the Year award. The Jim Borré Lifetime Achievement award, presented by Ron Leslie of Katzkin Leather, paid tribute to the late Ralph Jorge, founder of Specialty Auto Treatments in Ft. Lauderdale, Florida.

Connecting On and Off the Show Floor

PRO leadership celebrate the achievements made by immediate past chair Ellen McKoy (center) by presenting her with the Chairman’s Gavel Award.

PRO has long set its sights on education, hosting seminars at the SEMA Show for many years. For 2019, the council presented two seminars on Wednesday. The sessions drew standing-room-only crowds.

“Accelerate Sales and Profits in a Challenging Market” focused on the shrinking of dealership margins and ways in which to rejuvenate sales and maximize gross profit. During the second session, “Up Your Game: Harness Your Marketing and Sales Skills,” a panel of industry pros shared insights into the new SEMA Accessory Sales Professional certificate program as well as practical tips on how to develop a successful dealer-direct sales strategy.

At the early-bird Breakfast with PRO on Thursday morning, more than two dozen members and newcomers gathered for conversations and an update on council initiatives. Discussions covered a range of topics, including the PRO Cup Challenge, the SEMA Accessory Sales Professional certificate exam and other council resources.

To round out the activity-filled week, the council once again hosted its annual Happy Hour in the PRO booth. Previously held on Wednesday afternoon of SEMA Show week, the networking mixer was moved to Thursday to allow Showgoers ample opportunity to vote for fan-favorite vehicles competing in the PRO Cup Challenge.

As members and nonmembers mingled and enjoyed cold beverages, it was soon time to announce which vehicle had been chosen to receive the Fan Favorite award. The honor went to the restyled Hyundai Palisade built by Specialty Auto Treatments. A delighted Cristina Jorge graciously accepted the award on behalf of her company. And thus PRO closed out yet another SEMA Show on a high note.

SEMA Member News—January 2020

PRO Celebrates in High Style

PRO Chair Dino Perfetti (left) and Chair-elect Josh Poulson address attendees during the reception held at the Westgate pool deck.

The Professional Restylers Organization (PRO) put its best foot forward during an event-filled week at the 2019 SEMA Show in Las Vegas. From the council’s awards reception and the new PRO Cup Challenge to a breakfast membership meeting, seminars and Happy Hour, the restyling community had ample occasions to link up and celebrate another successful year.

Honoring Top Performers

PRO began the week in festive fashion with its 28th annual awards reception. Held poolside at the Westgate Resort & Casino on Tuesday evening, November 5, the relaxed atmosphere gave the lively crowd an opportunity to kick back and mingle with friends and colleagues while enjoying hors d’oeuvres and liquid libations.

Following welcome remarks from SEMA President and CEO Chris Kersting, the evening’s program—hosted by PRO Chair Dino Perfetti and Chair-Elect Josh Poulson—went into full swing. First up, the inaugural PRO Cup Challenge, a new competition that pitted four restylers against one another to test their abilities to create marketable and creative accessory packages that can be easily replicated by other restylers nationwide.

The participating restylers were Cristina Jorge of Specialty Auto Treatments, Josh Poulson of Auto Additions, Brandon McNew of Altered Garage, and Dino Perfetti of Automotive Concepts. Two of their vehicles were displayed in the PRO booth in North Hall, and the other two were exhibited in the North Hall Lobby.

Earlier in the day, a judging panel viewed the builds and, during the reception, presented the PRO Cup Challenge trophy to Automotive Concepts for its Subaru Forester Base Camp edition, an outdoor lifestyle package. (A Fan Favorite award was presented later in the week; see below.)

Next on the program was the presentation of council awards. Joe Hair of Integrity Customs was named PRO Restyler of Year. Manufacturer of the Year went to AddOnAuto, a division of Reynolds & Reynolds. Perfetti—already in high spirits after winning the competition trophy—also received the Nat Danas Person of the Year award. The Jim Borré Lifetime Achievement award, presented by Ron Leslie of Katzkin Leather, paid tribute to the late Ralph Jorge, founder of Specialty Auto Treatments in Ft. Lauderdale, Florida.

Connecting On and Off the Show Floor

PRO leadership celebrate the achievements made by immediate past chair Ellen McKoy (center) by presenting her with the Chairman’s Gavel Award.

PRO has long set its sights on education, hosting seminars at the SEMA Show for many years. For 2019, the council presented two seminars on Wednesday. The sessions drew standing-room-only crowds.

“Accelerate Sales and Profits in a Challenging Market” focused on the shrinking of dealership margins and ways in which to rejuvenate sales and maximize gross profit. During the second session, “Up Your Game: Harness Your Marketing and Sales Skills,” a panel of industry pros shared insights into the new SEMA Accessory Sales Professional certificate program as well as practical tips on how to develop a successful dealer-direct sales strategy.

At the early-bird Breakfast with PRO on Thursday morning, more than two dozen members and newcomers gathered for conversations and an update on council initiatives. Discussions covered a range of topics, including the PRO Cup Challenge, the SEMA Accessory Sales Professional certificate exam and other council resources.

To round out the activity-filled week, the council once again hosted its annual Happy Hour in the PRO booth. Previously held on Wednesday afternoon of SEMA Show week, the networking mixer was moved to Thursday to allow Showgoers ample opportunity to vote for fan-favorite vehicles competing in the PRO Cup Challenge.

As members and nonmembers mingled and enjoyed cold beverages, it was soon time to announce which vehicle had been chosen to receive the Fan Favorite award. The honor went to the restyled Hyundai Palisade built by Specialty Auto Treatments. A delighted Cristina Jorge graciously accepted the award on behalf of her company. And thus PRO closed out yet another SEMA Show on a high note.

SEMA Member News—January 2020

MPMC Shines at PRI Trade Show

MPMC calls the PRI Trade Show home, given that its membership is comprised solely of manufacturers that make products used in sanctioned racing applications.

Indianapolis has a rich motorsports heritage that is indelibly linked to the Indy 500, the world’s oldest major auto race. So it’s fitting that the foremost trade event for the motorsports and racing industry—the Performance Racing Industry (PRI) Trade Show—has made Indianapolis its home for many years.

It’s also makes perfect sense that SEMA’s Motorsports Parts Manufacturers Council (MPMC) calls the PRI Trade Show home, given that its membership is comprised solely of manufacturers that make products used in sanctioned racing applications. Over the years, MPMC has had a track record of hosting successful events during the PRI Trade Show, and 2019 was no exception.

Connecting with Colleagues

The 33rd annual PRI Trade Show took place at the Indiana Convention Center December 12–14. To kick off its event-filled week in Indianapolis, the council hosted its first MPMC Happy Hour on Wednesday, the day prior to the show’s opening.

In years past, MPMC conducted a general membership meeting on Wednesday afternoon. The meetings sometimes featured speakers, presentations and open-forum discussions—the latter yielding some valuable feedback leading to SEMA resources to address Prop. 65 and best practices for the Executive Order process.

According to council leadership, the group felt that it was time for a change. Sights were set on a more informal networking format, which turned out to be quite successful. The Happy Hour not only gave select committee members a chance to more easily engage and talk shop with individual members but also allowed for casual conversation, idea sharing and building new connections within the motorsports community.

Empowering Through Knowledge

In 2019, MPMC-powered seminars were presented as part of the PRI education program.

Prior to 2019, MPMC hosted seminars as standalone events during the show. Last year, however, MPMC-powered seminars were presented as part of the PRI education program. The two sessions, presented by industry experts, offered attendees valuable insider tips and takeaways.

During the first session, titled “Sponsorship Proposals,” presenters Chris Meyer, vice president of marketing and client services at marketing agency Charge, and Ken Ung, president and founder of Charge, shared practical pointers on how brands and properties can create exposure, build business value around racing and prepare for sponsorship success.

An all-female panel of industry professionals tackled the topic of “Opportunities for Women in Motorsports” during MPMC’s second seminar. The session was led by Jeanette DesJardins of Car Chix and Crank It Media. Panelists included NASCAR Truck Series driver Natalie Decker, drag racer Lea Ochs, and off-road racers Sarah Burgess and daughter Bridget Burgess. During the discussion, the women shared insights into their achievements, aspirations, challenges, triumphs and efforts to engage and raise awareness among young women interested in pursuing careers in motorsports.

Celebrating the Motorsports Industry

The Performance Industry Reception, hosted by MPMC, is a long-standing PRI Trade Show highlight—a time when hundreds of motorsports professionals, including exhibitors, media, council members and nonmembers alike, gather on Friday evening to celebrate the performance industry.

In keeping with tradition, the reception offered a fun and relaxing atmosphere in which guests enjoyed refreshments and hors d’oeuvres, networked with colleagues, made new connections and interacted with council members to learn what SEMA and MPMC have to offer.

It was, said MPMC Chair Rob Fisher, the perfect place to mark the end of yet another highly successful PRI Show and the important role MPMC played in delivering value to those who participated in council events.

“Our goal was to create something special with value-added benefit for exhibitors and attendees,” he said. “Hosting events and seminars during the week was a perfect way to accomplish our goal.”

SEMA Member News—January 2020

MPMC Shines at PRI Trade Show

MPMC calls the PRI Trade Show home, given that its membership is comprised solely of manufacturers that make products used in sanctioned racing applications.

Indianapolis has a rich motorsports heritage that is indelibly linked to the Indy 500, the world’s oldest major auto race. So it’s fitting that the foremost trade event for the motorsports and racing industry—the Performance Racing Industry (PRI) Trade Show—has made Indianapolis its home for many years.

It’s also makes perfect sense that SEMA’s Motorsports Parts Manufacturers Council (MPMC) calls the PRI Trade Show home, given that its membership is comprised solely of manufacturers that make products used in sanctioned racing applications. Over the years, MPMC has had a track record of hosting successful events during the PRI Trade Show, and 2019 was no exception.

Connecting with Colleagues

The 33rd annual PRI Trade Show took place at the Indiana Convention Center December 12–14. To kick off its event-filled week in Indianapolis, the council hosted its first MPMC Happy Hour on Wednesday, the day prior to the show’s opening.

In years past, MPMC conducted a general membership meeting on Wednesday afternoon. The meetings sometimes featured speakers, presentations and open-forum discussions—the latter yielding some valuable feedback leading to SEMA resources to address Prop. 65 and best practices for the Executive Order process.

According to council leadership, the group felt that it was time for a change. Sights were set on a more informal networking format, which turned out to be quite successful. The Happy Hour not only gave select committee members a chance to more easily engage and talk shop with individual members but also allowed for casual conversation, idea sharing and building new connections within the motorsports community.

Empowering Through Knowledge

In 2019, MPMC-powered seminars were presented as part of the PRI education program.

Prior to 2019, MPMC hosted seminars as standalone events during the show. Last year, however, MPMC-powered seminars were presented as part of the PRI education program. The two sessions, presented by industry experts, offered attendees valuable insider tips and takeaways.

During the first session, titled “Sponsorship Proposals,” presenters Chris Meyer, vice president of marketing and client services at marketing agency Charge, and Ken Ung, president and founder of Charge, shared practical pointers on how brands and properties can create exposure, build business value around racing and prepare for sponsorship success.

An all-female panel of industry professionals tackled the topic of “Opportunities for Women in Motorsports” during MPMC’s second seminar. The session was led by Jeanette DesJardins of Car Chix and Crank It Media. Panelists included NASCAR Truck Series driver Natalie Decker, drag racer Lea Ochs, and off-road racers Sarah Burgess and daughter Bridget Burgess. During the discussion, the women shared insights into their achievements, aspirations, challenges, triumphs and efforts to engage and raise awareness among young women interested in pursuing careers in motorsports.

Celebrating the Motorsports Industry

The Performance Industry Reception, hosted by MPMC, is a long-standing PRI Trade Show highlight—a time when hundreds of motorsports professionals, including exhibitors, media, council members and nonmembers alike, gather on Friday evening to celebrate the performance industry.

In keeping with tradition, the reception offered a fun and relaxing atmosphere in which guests enjoyed refreshments and hors d’oeuvres, networked with colleagues, made new connections and interacted with council members to learn what SEMA and MPMC have to offer.

It was, said MPMC Chair Rob Fisher, the perfect place to mark the end of yet another highly successful PRI Show and the important role MPMC played in delivering value to those who participated in council events.

“Our goal was to create something special with value-added benefit for exhibitors and attendees,” he said. “Hosting events and seminars during the week was a perfect way to accomplish our goal.”

SEMA Member News—January 2020

HRIA in the Limelight

The HRIA Reception celebrates the progress and strength of the hot-rod industry.

It’s hard to miss all the hot-rod-related activities during the SEMA Show. From Hot Rod Alley to the Hot Rod Builder’s Panel to the Hot Rod Industry Alliance (HRIA) reception, a spotlight shone brightly on HRIA throughout the 2019 Show, both on and off the exhibit floor.

As seasoned Showgoers know, Hot Rod Alley and the Restoration Marketplace are cheek-by-jowl adjacent to one another in Central Hall. In a booth adjoining the two niche-market sections, a feature vehicle display known as Central Park is traditionally shared by HRIA and the Automotive Restoration Market Organization.

While the display area is always a central gathering spot for HRIA members to relax and mingle with select committee members, colleagues and SEMA staff, the prime focal points are six featured vehicles. The three hot rods chosen for display didn’t just represent the best of the best but also shone a light on the talented builders who created them and helped to raise the profile of the products in Hot Rod Alley and the hot-rod industry overall.

Saluting Leaders

HRIA booth shared with ARMO creates inviting space for SEMA members to learn more about the council and how to get involved.

One of the most highly anticipated council receptions is the event hosted by HRIA on Wednesday evening of the SEMA Show. The lively, fun-filled reception, held at the Westgate Paradise Center, brought together more than 400 hot rodders for a night of celebration and good fellowship.

In keeping with HRIA tradition, the evening began with an honor guard trooping of the colors, followed by the national anthem. As guests gathered to greet friends, enjoy snacks and beverages, and take in the display of knockout rods, emcee Tim Strange of Strange Motion Rod and Custom took the stage to kick off the awards program.

Three awards were presented last year: Hall of Fame, Industry Recognition and Business of the Year. The awards recognize industry leaders for their exceptional achievements and outstanding contributions to the growth and progress of the hot-rod industry.

As an enthusiastic crowd looked on, the three honorees were announced. Troy Trepanier of Rad Rides by Troy was honored as the newest inductee into the HRIA Hall of Fame. John McLeod of Classic Instruments received the Industry Recognition Award; and American Autowire was named HRIA Business of the Year.

Becoming a Builder

Another high-profile HRIA tradition is the ever-popular Hot Rod Builder’s Panel, held on Thursday afternoon. For those who dream of one day having their rods featured at the Show or competing in the Battle of the Builders, the event is a good place to get insider tips, learn about trends and interact with the experts.

The panel was moderated by Tim Strange and included veteran street-rod journalist Brian Brennan of Street Rodder as well as some of the industry’s top builders: Bobby Alloway of Alloway’s Hot Rod Shop; Kyle Tucker of Detroit Speed; and Rad Rides’ Troy Trepanier. As always, the event was well attended, and the guests eagerly soaked up all the stories and information that was shared.

SEMA Member News—January 2020

HRIA in the Limelight

The HRIA Reception celebrates the progress and strength of the hot-rod industry.

It’s hard to miss all the hot-rod-related activities during the SEMA Show. From Hot Rod Alley to the Hot Rod Builder’s Panel to the Hot Rod Industry Alliance (HRIA) reception, a spotlight shone brightly on HRIA throughout the 2019 Show, both on and off the exhibit floor.

As seasoned Showgoers know, Hot Rod Alley and the Restoration Marketplace are cheek-by-jowl adjacent to one another in Central Hall. In a booth adjoining the two niche-market sections, a feature vehicle display known as Central Park is traditionally shared by HRIA and the Automotive Restoration Market Organization.

While the display area is always a central gathering spot for HRIA members to relax and mingle with select committee members, colleagues and SEMA staff, the prime focal points are six featured vehicles. The three hot rods chosen for display didn’t just represent the best of the best but also shone a light on the talented builders who created them and helped to raise the profile of the products in Hot Rod Alley and the hot-rod industry overall.

Saluting Leaders

HRIA booth shared with ARMO creates inviting space for SEMA members to learn more about the council and how to get involved.

One of the most highly anticipated council receptions is the event hosted by HRIA on Wednesday evening of the SEMA Show. The lively, fun-filled reception, held at the Westgate Paradise Center, brought together more than 400 hot rodders for a night of celebration and good fellowship.

In keeping with HRIA tradition, the evening began with an honor guard trooping of the colors, followed by the national anthem. As guests gathered to greet friends, enjoy snacks and beverages, and take in the display of knockout rods, emcee Tim Strange of Strange Motion Rod and Custom took the stage to kick off the awards program.

Three awards were presented last year: Hall of Fame, Industry Recognition and Business of the Year. The awards recognize industry leaders for their exceptional achievements and outstanding contributions to the growth and progress of the hot-rod industry.

As an enthusiastic crowd looked on, the three honorees were announced. Troy Trepanier of Rad Rides by Troy was honored as the newest inductee into the HRIA Hall of Fame. John McLeod of Classic Instruments received the Industry Recognition Award; and American Autowire was named HRIA Business of the Year.

Becoming a Builder

Another high-profile HRIA tradition is the ever-popular Hot Rod Builder’s Panel, held on Thursday afternoon. For those who dream of one day having their rods featured at the Show or competing in the Battle of the Builders, the event is a good place to get insider tips, learn about trends and interact with the experts.

The panel was moderated by Tim Strange and included veteran street-rod journalist Brian Brennan of Street Rodder as well as some of the industry’s top builders: Bobby Alloway of Alloway’s Hot Rod Shop; Kyle Tucker of Detroit Speed; and Rad Rides’ Troy Trepanier. As always, the event was well attended, and the guests eagerly soaked up all the stories and information that was shared.

ARMO unveils three vehicles in their shared booth with HRIA during first day of Show.

SEMA Member News—January 2020

ARMO Salutes Industry Leaders

The Automotive Restoration Market Organization (ARMO) and the industry it represents were front and center throughout the 2019 SEMA Show, from the Restoration Marketplace and the ARMO vintage-vehicle display in Central Hall—the latter jointly shared with the Hot Rod Industry Alliance—to the council’s annual awards reception, membership meeting and Restoration Builder’s Panel.

“Breakfast with ARMO” created a relaxed atmosphere for members to come in an enjoy a hot meal while discussing important issues in the restoration market.

To kick off the week on a celebratory note, more than 200 industry members gathered at the Westgate Resort & Casino on Tuesday evening of the Show to enjoy dinner, beverages and networking and to salute a vibrant industry segment at the ARMO awards reception. Emcee Tim Strange of Strange Motion Rod and Custom kicked off the festivities with the presentation of new-product awards. Winners in five award categories were previously finalized during ARMO’s Hot Products Showcase at the Spring Carlisle collector-car event.

The awards included:

• Drivetrain/Suspension/Brakes: The Right Stuff, 4-Wheel Disc Brake Conversion Kit
• Engine/Engine Compartment: Pypes Exhaust, Electric Cut-Out Kit
• Interior: Dakota Digital, ’67–’72 Chevrolet Truck RTX Gauge System
• Exterior Trim: Metro Molded Parts, SoffCapz Fastener Covers
• Accessories: Retro Manufacturing, Daytona Retro Radio

Next, it was time to offer up hearty congratulations to three industry leaders for their outstanding dedication and contributions to the restoration industry. JH Restoration took top honors as the ARMO Business of the Year. ARMO Person of the Year was awarded to Jim Menneto of Hemmings Motor News, and industry veteran Dennis Roberts was inducted into the ARMO Hall of Fame.

Restoration Resources

The highly anticipated ARMO Reception received large crowds of restoration enthusiasts for a night of celebration and grandeur while highlighting this year’s ARMO Awards recipients.

Providing resources through projects and education are essential elements of ARMO’s mission, and council activities during the Show highlighted that focus. For instance, the ARMO display area on the Show floor is more than just a showcase of pristine vintage vehicles. It’s also a means of demonstrating the vibrancy and longevity of the restoration industry, and it encourages interaction between attendees and ARMO select committee members on hand to talk about the benefits of council membership.

On the other hand, breakfast with ARMO on Wednesday morning gave select committee members and members at large a chance to catch up on the latest council happenings and engage in conversation about industry issues that impact restoration businesses. Conversations also touched on key council initiatives, including Take a Kid to a Car Show and the newest ARMO undertaking, Digital Matters—an ongoing series of articles on how restoration businesses can benefit from or improve their digital presence.

The Restoration Builder’s Panel, powered by ARMO, was also held on Wednesday. The ever-popular and always-well-attended session featured a panel of top-tier builders. During the interactive session, panelists shared insights, tips and tactics on what it takes to become a successful builder, serving as yet another resource for restoration professionals.

ARMO unveils three vehicles in their shared booth with HRIA during first day of Show.

SEMA Member News—January 2020

ARMO Salutes Industry Leaders

The Automotive Restoration Market Organization (ARMO) and the industry it represents were front and center throughout the 2019 SEMA Show, from the Restoration Marketplace and the ARMO vintage-vehicle display in Central Hall—the latter jointly shared with the Hot Rod Industry Alliance—to the council’s annual awards reception, membership meeting and Restoration Builder’s Panel.

“Breakfast with ARMO” created a relaxed atmosphere for members to come in an enjoy a hot meal while discussing important issues in the restoration market.

To kick off the week on a celebratory note, more than 200 industry members gathered at the Westgate Resort & Casino on Tuesday evening of the Show to enjoy dinner, beverages and networking and to salute a vibrant industry segment at the ARMO awards reception. Emcee Tim Strange of Strange Motion Rod and Custom kicked off the festivities with the presentation of new-product awards. Winners in five award categories were previously finalized during ARMO’s Hot Products Showcase at the Spring Carlisle collector-car event.

The awards included:

• Drivetrain/Suspension/Brakes: The Right Stuff, 4-Wheel Disc Brake Conversion Kit
• Engine/Engine Compartment: Pypes Exhaust, Electric Cut-Out Kit
• Interior: Dakota Digital, ’67–’72 Chevrolet Truck RTX Gauge System
• Exterior Trim: Metro Molded Parts, SoffCapz Fastener Covers
• Accessories: Retro Manufacturing, Daytona Retro Radio

Next, it was time to offer up hearty congratulations to three industry leaders for their outstanding dedication and contributions to the restoration industry. JH Restoration took top honors as the ARMO Business of the Year. ARMO Person of the Year was awarded to Jim Menneto of Hemmings Motor News, and industry veteran Dennis Roberts was inducted into the ARMO Hall of Fame.

Restoration Resources

The highly anticipated ARMO Reception received large crowds of restoration enthusiasts for a night of celebration and grandeur while highlighting this year’s ARMO Awards recipients.

Providing resources through projects and education are essential elements of ARMO’s mission, and council activities during the Show highlighted that focus. For instance, the ARMO display area on the Show floor is more than just a showcase of pristine vintage vehicles. It’s also a means of demonstrating the vibrancy and longevity of the restoration industry, and it encourages interaction between attendees and ARMO select committee members on hand to talk about the benefits of council membership.

On the other hand, breakfast with ARMO on Wednesday morning gave select committee members and members at large a chance to catch up on the latest council happenings and engage in conversation about industry issues that impact restoration businesses. Conversations also touched on key council initiatives, including Take a Kid to a Car Show and the newest ARMO undertaking, Digital Matters—an ongoing series of articles on how restoration businesses can benefit from or improve their digital presence.

The Restoration Builder’s Panel, powered by ARMO, was also held on Wednesday. The ever-popular and always-well-attended session featured a panel of top-tier builders. During the interactive session, panelists shared insights, tips and tactics on what it takes to become a successful builder, serving as yet another resource for restoration professionals.

By Ellen McKoy

With the books closed on 2019 overseas trips, SEMA is gearing up for a 2020 Middle East trip to the UAE, which will also include a first-time visit to Saudi Arabia.

Helping SEMA-member companies expand their businesses domestically and internationally is a key tenet of SEMA’s mission. On the domestic front, the most well known and well established is, of course, the annual SEMA Show, which just completed its 53rd year as the premier trade venue to buy, sell and market the products and services that drive the industry.

But SEMA has long looked beyond U.S. borders for opportunities to help member companies explore and tap into international markets. In years past, for example, SEMA had a presence at Automechanika Frankfurt, the trade fair held in Germany. To learn about opportunities south of the border, SEMA encouraged member companies to participate in the PAACE Automechanika Show in Mexico City. The association also organized occasional familiarization trips to Japan and Australia, and SEMA even maintained offices in Japan, China, Australia and Brazil at various times.

More recently, SEMA has focused its sights on four key initiatives to help member companies expand worldwide. For instance, under a special partnership with the U.S. Department of Commerce (DOC), SEMA imports globally popular, accessory-friendly vehicles not available in the United States to assist member manufacturers in developing export-ready products.

Other outreach efforts include the International Happy Hour—an annual networking event at the SEMA Show that connects exhibitors with international buyers and media—and the SEMA Export Fair, which is cosponsored by the DOC and brings together member manufacturers and overseas buyers. The fourth edition of that two-day networking event was held in July 2019 at the SEMA Garage.

The SEMA International Business Development Program affords members yet another opportunity, a chance to participate in low-cost, high-value turnkey trips to explore promising overseas markets. Over the course of nearly a decade, more than 200 member manufacturers have participated in one or more trips, and the overseas program has generated an impressive $152.7 million in export sales.

Exploring New Markets

In 2019, SEMA partnered with the DOC to orchestrate overseas trips to Australia and the United Arab Emirates (UAE). Both of these countries boast vibrant enthusiast markets and offer potential growth opportunities for U.S.-based companies.

“The overseas program is beneficial to members in several ways,” said Linda Spencer, SEMA’s senior director of international and government affairs. She noted that qualified member manufacturers may receive up to $1,250 per company to help offset costs, thanks to a grant from the DOC. An additional grant of $1,500 is available to California-based companies.

“At these events, members meet with pre-vetted trade buyers in a very cost-efficient, very effective means,” said Spencer. “It’s low cost because qualified U.S. businesses can get government grants that help defray the cost. And it’s effective because members come to one place, and all of the buyers are there. Before the program even begins, the members get lists of the buyers, including email addresses, so they can reach out beforehand. Members also have a chance to spend a day visiting specialty-equipment shops, so they get to see how the products get to market.”

Just as important is the opportunity for members to interact, share knowledge and help newcomers learn the ropes.

“There’s usually a good mix of new-to-market companies as well as experienced exporters, and those experienced exporters are an amazing resource and very generous with their advice and time,” Spencer said.

Rick Fung is co-owner and CEO of MotoShield Pro, a California-based manufacturer of auto enhancement products for aftermarket and race applications. He first learned of the overseas program from SEMA Director of Membership Gary Vigil during the 2018 CAN Connect Conference in Texas, and he was motivated to join SEMA. As a first-time participant at the Custom Emirates Show in Abu Dhabi, he was impressed with the help and insights he gained from fellow exhibitors as well as SEMA staff and government officials.

“Going in new, we didn’t know what to expect, how things worked or how it operated, so I was a little lost,” Fung said. “I think Linda was surprised by how proactive my team and I were in asking questions. But talking to Linda and Liz Couch of the [DOC] trade department was an eye-opener. Linda is very resourceful and very well respected, and so is Liz. I was really surprised by how promptly they got back to me about questions. They were very responsive, very professional—they did a great job. That in itself really uplifted the program.

“We also learned the ropes from veterans on how to be more prepared. I asked a lot of questions about sales and what obstacles [other exhibitors] have faced. It’s easier for me to learn from someone who’s done it than to try to figure it out.

“The group was very helpful, very forthcoming with advice and how to proceed in the market. There was a good blend of different companies. It’s like a huge family, and everyone helps each other. The program itself was amazing—the tours, the people I met, the follow-up after the show. You can tell if a program is successful by the number of people who return every year. For me, it was really worth it.”

Looking Ahead

With the books closed on 2019 overseas trips, SEMA is gearing up for a 2020 Middle East trip to the UAE, which will also include a first-time visit to Saudi Arabia. The two vibrant markets have high disposable income coupled with a passion for personalization and strong racing and off-road scenes. The trip is slated for March 31–April 7, 2020.

Participating companies will exhibit at the Abu Dhabi-based Custom Show Emirates, tour specialty-equipment shops in the UAE and in Riyadh, Saudi Arabia, and participate in an embassy networking reception as well as briefings and shop tours. U.S. government grants are available to any qualifying member company that self-certifies that it is a U.S. business with majority U.S. product content. An additional grant is available for qualified California-based companies. The combined grants cover nearly 75% of the costs.

According to Spencer, a second overseas trip is also on tap—most likely to Scandinavia in late summer or fall.

“I always research markets beforehand,” she said. “We’ve identified Scandinavia as a region that really values classic American cars and that’s big into performance. It’s something we’re exploring, but it’s looking very promising for those two particular markets.”

For more information on the 2020 SEMA International Business Development Program, email Linda Spencer at lindas@sema.org. To inquire about grants that may be available to U.S. companies in states other than California, contact kristina@sema.org.

By Ellen McKoy

With the books closed on 2019 overseas trips, SEMA is gearing up for a 2020 Middle East trip to the UAE, which will also include a first-time visit to Saudi Arabia.

Helping SEMA-member companies expand their businesses domestically and internationally is a key tenet of SEMA’s mission. On the domestic front, the most well known and well established is, of course, the annual SEMA Show, which just completed its 53rd year as the premier trade venue to buy, sell and market the products and services that drive the industry.

But SEMA has long looked beyond U.S. borders for opportunities to help member companies explore and tap into international markets. In years past, for example, SEMA had a presence at Automechanika Frankfurt, the trade fair held in Germany. To learn about opportunities south of the border, SEMA encouraged member companies to participate in the PAACE Automechanika Show in Mexico City. The association also organized occasional familiarization trips to Japan and Australia, and SEMA even maintained offices in Japan, China, Australia and Brazil at various times.

More recently, SEMA has focused its sights on four key initiatives to help member companies expand worldwide. For instance, under a special partnership with the U.S. Department of Commerce (DOC), SEMA imports globally popular, accessory-friendly vehicles not available in the United States to assist member manufacturers in developing export-ready products.

Other outreach efforts include the International Happy Hour—an annual networking event at the SEMA Show that connects exhibitors with international buyers and media—and the SEMA Export Fair, which is cosponsored by the DOC and brings together member manufacturers and overseas buyers. The fourth edition of that two-day networking event was held in July 2019 at the SEMA Garage.

The SEMA International Business Development Program affords members yet another opportunity, a chance to participate in low-cost, high-value turnkey trips to explore promising overseas markets. Over the course of nearly a decade, more than 200 member manufacturers have participated in one or more trips, and the overseas program has generated an impressive $152.7 million in export sales.

Exploring New Markets

In 2019, SEMA partnered with the DOC to orchestrate overseas trips to Australia and the United Arab Emirates (UAE). Both of these countries boast vibrant enthusiast markets and offer potential growth opportunities for U.S.-based companies.

“The overseas program is beneficial to members in several ways,” said Linda Spencer, SEMA’s senior director of international and government affairs. She noted that qualified member manufacturers may receive up to $1,250 per company to help offset costs, thanks to a grant from the DOC. An additional grant of $1,500 is available to California-based companies.

“At these events, members meet with pre-vetted trade buyers in a very cost-efficient, very effective means,” said Spencer. “It’s low cost because qualified U.S. businesses can get government grants that help defray the cost. And it’s effective because members come to one place, and all of the buyers are there. Before the program even begins, the members get lists of the buyers, including email addresses, so they can reach out beforehand. Members also have a chance to spend a day visiting specialty-equipment shops, so they get to see how the products get to market.”

Just as important is the opportunity for members to interact, share knowledge and help newcomers learn the ropes.

“There’s usually a good mix of new-to-market companies as well as experienced exporters, and those experienced exporters are an amazing resource and very generous with their advice and time,” Spencer said.

Rick Fung is co-owner and CEO of MotoShield Pro, a California-based manufacturer of auto enhancement products for aftermarket and race applications. He first learned of the overseas program from SEMA Director of Membership Gary Vigil during the 2018 CAN Connect Conference in Texas, and he was motivated to join SEMA. As a first-time participant at the Custom Emirates Show in Abu Dhabi, he was impressed with the help and insights he gained from fellow exhibitors as well as SEMA staff and government officials.

“Going in new, we didn’t know what to expect, how things worked or how it operated, so I was a little lost,” Fung said. “I think Linda was surprised by how proactive my team and I were in asking questions. But talking to Linda and Liz Couch of the [DOC] trade department was an eye-opener. Linda is very resourceful and very well respected, and so is Liz. I was really surprised by how promptly they got back to me about questions. They were very responsive, very professional—they did a great job. That in itself really uplifted the program.

“We also learned the ropes from veterans on how to be more prepared. I asked a lot of questions about sales and what obstacles [other exhibitors] have faced. It’s easier for me to learn from someone who’s done it than to try to figure it out.

“The group was very helpful, very forthcoming with advice and how to proceed in the market. There was a good blend of different companies. It’s like a huge family, and everyone helps each other. The program itself was amazing—the tours, the people I met, the follow-up after the show. You can tell if a program is successful by the number of people who return every year. For me, it was really worth it.”

Looking Ahead

With the books closed on 2019 overseas trips, SEMA is gearing up for a 2020 Middle East trip to the UAE, which will also include a first-time visit to Saudi Arabia. The two vibrant markets have high disposable income coupled with a passion for personalization and strong racing and off-road scenes. The trip is slated for March 31–April 7, 2020.

Participating companies will exhibit at the Abu Dhabi-based Custom Show Emirates, tour specialty-equipment shops in the UAE and in Riyadh, Saudi Arabia, and participate in an embassy networking reception as well as briefings and shop tours. U.S. government grants are available to any qualifying member company that self-certifies that it is a U.S. business with majority U.S. product content. An additional grant is available for qualified California-based companies. The combined grants cover nearly 75% of the costs.

According to Spencer, a second overseas trip is also on tap—most likely to Scandinavia in late summer or fall.

“I always research markets beforehand,” she said. “We’ve identified Scandinavia as a region that really values classic American cars and that’s big into performance. It’s something we’re exploring, but it’s looking very promising for those two particular markets.”

For more information on the 2020 SEMA International Business Development Program, email Linda Spencer at lindas@sema.org. To inquire about grants that may be available to U.S. companies in states other than California, contact kristina@sema.org.