SEMA News—April 2020

INDUSTRY NEWS

Fast Facts

Paramount Data Management (PDM Automotive) announced the addition of Laurel Dasher as its new vice president for sales and marketing. In that new role, Dasher will lead the company’s sales and marketing efforts for the latest technology in automotive aftermarket data exchange between manufacturers and receivers. Dasher is a 20-plus-year veteran of the automotive aftermarket and has served various sales and marketing roles with MagnaFlow, Superchips/Edge Products, MSD Ignition and B&M Automotive. She also served two terms on the SEMA Board of Directors, served as Young Executives Network (YEN) chair, and received such awards as 2009 SEMA Businesswomen’s Network Person of the Year and 2005 YEN Person of the Year.

Auto parts supplier BorgWarner is acquiring Delphi Technologies in an all-stock deal valued at approximately $3.3 billion, partly to help strengthen its power electronics products. Delphi Technologies PLC shareholders will receive a fixed exchange ratio of 0.4534 shares of BorgWarner stock for each Delphi Technologies share they own. BorgWarner Inc. stockholders are expected to own about 84% of the combined company, with Delphi Technologies shareholders owning approximately 16%. The transaction is targeted to close in the second half of the year but still needs approval from Delphi shareholders.

Firestone Industrial Products Co. LLC (FSIP) announced a change in supply-chain strategy with the opening of a new distribution center in Chobienice, Poland. The facility will help to centralize the company’s manufacturing and distribution operations in Europe. The new facility is located a short distance from the existing FSIP plant in Wolsztyn, Poland, enabling a smooth transfer of products from manufacturing to the warehouse. The modern distribution center has a footprint of more than 100,000 sq. ft. and is equipped with four loading docks.

The Aftermarket Performance Group (APG) announced the departure of its CEO Matt Jordan. APG and Jordan mutually agreed to seek new leadership. Over the past five years, APG doubled sales and workforce through organic growth and multiple acquisitions. The board of directors announced that Russ Spieler agreed to assume the role of interim CEO while the company conducts a search for a permanent replacement. Spieler is a managing director at Capital Partners and brings considerable experience and strong leadership skills to the role, having served on APG’s board of managers for five years.

Stertil-Koni announced that Chris Murabito was named midwest regional sales manager. In his new post, Murabito brings more than 20 years of client-focused sales management, new-business development and a dedicated concentration on customer service to Stertil-Koni and its initiatives in advancing the heavy-duty vehicle lift sector. He succeeds Jim Sylvester, who recently retired.

Yokohama Tire announced that its all-terrain Geolandar X-AT and the performance SUV/crossover Geolandar X-CV each won 2019 Good Design awards in the transportation category from The Chicago Athenaeum. According to the Athenaeum, the Good Design awards program, which began in 1950, creates awareness about contemporary design. It honors products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.

Steele Rubber Products announced the appointment of Joanna Agosta Shere as its new president/CEO. She joined the company in July 2005, serving as Steele’s vice president over the past four years. Throughout her tenure, Shere worked in many different areas of the company, including marketing, customer service, research and development, commercial sales, management and administration. Shere also serves as a volunteer on the SEMA’s Automotive Restoration Market Organization select committee. Matt Agosta, Steele Rubber Products former president, retired but remains with the company as an owner and a member of the board.

Brake Parts Inc. promoted Paul Oleandi to sales director of national/key accounts. In his new role at Brake Parts Inc., Oleandi will be responsible for business development for the Raybestos and Maval brands for assigned key accounts across the United States. Oleandi joined BPI in 2015, serving in a variety of roles, including director of sales and business development manager. Oleandi has 17 years of experience in the auto care industry.

Impact Racing Inc. announced a partnership with ASAP Trading USA LLC (a sales and marketing agency with offices in San Diego, California, and Lima, Peru) as its exclusive authorized representative company for Mexico as well as Central and South America. ASAP Trading USA LLC was established by Juan-Jose Rebaza to serve the Latin American region. Rebaza is based in San Diego, California. He brings more than 15 years of logistics and international experience developing business in the United States, Latin America, Europe, Australia and New Zealand. ASAP Trading’s Lima operations are managed by his brother Ricardo, who has more than 20 years of experience in logistics.

Motovicity Distribution expanded its team with the addition of Kate Turowska as the new marketing manager. She previously served as a marketing manager for Stanley Black and Decker’s Engineered Fastening division, where she was responsible for promoting the industrial product portfolio that included Heli-Coil and POP. Prior to Stanley, Turowska led the development and execution of a successful marketing strategy for Spiralock Corp.

Chaparral Motorsports is expanding its operations to better serve its customers with shorter delivery times, according to the company. The purchase of a 108,000-sq.-ft. fulfillment facility on 7.15 acres in Memphis, Tennessee, is intended to help cut down on shipping times for Chaparral’s customers who live in the Northeast and Midwest regions. Between Chaparral’s headquarters in Southern California and the new facility in Memphis, Chaparral will now be able to ship product to 85% of its United States-based customers in two days or less.

Travis French was named loss control consultant with RevPro—a specialty insurance program created by Alliant Insurance Services. He oversees all of the company’s middle-market clients on the West Coast, helping them to maintain OSHA compliance, determining what drives client losses from a workers’ compensation standpoint and assisting them with managing their safety programs tailored to their specific needs. He started working with Alliant in December 2017. He was previously safety and risk management director for Universal Waste Systems Inc., where he oversaw the company’s safety department.

VMP Performance announced a new partnership with R&R Marketing Consultants Inc. that will see the two brands work together in a number of national marketing and sales initiatives in the automotive aftermarket. As part of the VMP partner program, R&R Marketing Consultants Inc. will bolster the strength and range of VMP Performance’s products that it can offer to
its customers.

Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret brand of performance additives and oils, has announced Josh Steinmetz as the company’s new digital marketing manager. Steinmetz brings a decade of creative and digital marketing experience to the company’s growing marketing team. As digital marketing manager, Steinmetz will be responsible for developing the digital strategy, content, analytics and ROI for all Hot Shot’s Secret 35-plus products across multiple markets with a goal of ensuring a future-state mindset to emerging industry and consumer digital media trends to build brand awareness and loyalty.

Performance Online/Western Chassis has announced a new addition to the team. Larry Ashley, new operations/marketing manager, brings more than 30 years of professional experience in the automotive aftermarket, having worked in key management positions at various companies that have revolutionized certain areas of the aftermarket. Some recognizable brands include California Custom USA, American Products Co., and most recently TMI Products.

Industrial Opportunity Partners (IOP), an operations-focused private equity firm based in Evanston, Illinois, and owner of Edelbrock LLC, has announced the acquisition of the COMP Performance Group. Edelbrock LLC and the COMP Performance Group and their respective management teams will currently operate as independent organizations, providing the products and service that have made them respective market leaders.

SEMA News—April 2020

INDUSTRY NEWS

By Douglas McColloch

The SEMA High School Vehicle Build Program will provide 10 high schools with hands-on learning opportunities and expose hundreds of students to the $44.6 billion automotive specialty-equipment industry.

Participating Schools Announced for SEMA’s High School 2019–2020 Vehicle Build Program

SEMA announced the 10 participating high schools for the 2019–2020 SEMA High School Vehicle Build Program—a project that reaches, inspires and supports high-school students to learn about the automotive aftermarket industry.

The program debuted less than three years ago with just one participating school. Four schools that participated last year will return to the program this year, with six new schools joining.

“The continuous success of this program speaks volumes to the positive impact auto technology programs have when offered in high-school curricula,” said Katie Hurst, SEMA youth engagement programs manager. “SEMA is proud to provide these students with an avenue to further expand their advancement to careers in the automotive industry.”

Over the course of the semester, students will gain hands-on experience with aftermarket products, equipping them with skills in project management, installation, body styling and team building. Vehicles incorporated in this year’s program will include third-generation Toyota 4Runners and Jeep Wrangler TJs.

The chosen high schools for the 2019–2020 SEMA High School Vehicle Build Program are:

• Career Center High School—Winston-Salem, North Carolina
• Comstock High School—Kalamazoo, Michigan
• John Hersey High School—Arlington Heights, Illinois
• McGavock High School—Nashville, Tennessee
• Mon Valley Career & Technology Center—Charleroi, Pennsylvania
• Omaha Public Schools Career Center—Omaha, Nebraska
• R.L. Turner High School—Carrollton, Texas
• Santa Fe Early Career Opportunities High School—Santa Fe, New Mexico
• Santa Ynez Valley Union High School—Santa Ynez, California
• Wichita Falls Career Education Center—Wichita Falls, Texas

Rogelio Martinez, a senior at Santa Fe Early Career Opportunities High School who participated in last years’ build, shared his experience about what the program meant to him.

“The part I loved was seeing all the new aftermarket parts we got to work with,” he said. “It’s a passion for each and all of us to work with cars, and when we get neat parts like this, it’s just that much better.”

Upon the completion of the builds, each vehicle will be auctioned off. The proceeds will be reinvested into the program to further expand another round of builds for the 2020–2021 school year. As participants of the program, each high school will also receive industry recognition through the SEMA build website and SEMA build promotions.

Young builders age 27 or younger will have 13 opportunities to win an expenses-paid trip to the 2020 SEMA Show as part of SEMA Battle of the Builders regional competitions.

SEMA Expands Regional Qualifying Events for 2020 Battle of the Builders Series

SEMA expanded its partnership with event producers across the country by increasing the number of scheduled Battle of the Builders qualifying events to 13 nationwide. Young builders (age 27 or younger at the time of the 2020 SEMA Show) will have additional opportunities to participate in regional events for a chance to win an all-expenses-paid trip to the 2020 SEMA Show held in Las Vegas.

Industry professionals who have previously participated in the SEMA Battle of the Builders (BOTB) competition will select one winner from each event to advance to the 2020 SEMA Show, taking place November 3–6. All eligible runner-up candidates will have the opportunity to take part in an online fan vote in which the Young Gun with the most votes will take the final spot in the Battle of the Builders Young Guns competition.

“We continue to see an increasing level of craftsmanship, ingenuity and dedication from the young builders competing at these regional events,” said Ira Gabriel, SEMA vice president of marketing, PR and communications. “It is so rewarding to see these Young Guns recognized for their abilities. The opportunities that this competition can open up for them are huge.”

For more information about the SEMA BOTB competition or SEMA Young Guns program, visit www.sema.org/botb or www.semayoungguns.com.

The SEMA Cares/WD-40 ‘66 Ford Bronco fetched more than $120,000 at auction, with all proceeds going to benefit Childhelp.

SEMA Cares, WD-40 Bronco Raises $126,212 for Charity

SEMA Garage, WD-40 and many others in the industry came together in order to create a custom ’66 Ford Bronco that was recently auctioned by Bring a Trailer (BaT) to benefit Childhelp. With a winning bid of $121,212, Jeff Mosing won the fierce bidding war that erupted as the auction came down to the wire. BaT’s Randy Nonnenberg explained just how special and exciting this unique Bronco project was for all parties involved.

“We were very pleased to be selected by Childhelp and SEMA to auction this Bronco for charity,” Nonnenberg said. “The strong $120,000-plus result came from a buyer within the BaT Community of enthusiasts who was highly motivated by the great cause and the work that Childhelp does on behalf of children in need.”

In addition to hosting the auction, BaT donated its transaction fee of $5,000 to the final bid, bringing the grand total raised to $126,212.

“We are very happy to also be able to contribute to that worthy cause and look forward to many more charity auctions on Bring a Trailer,” Nonnenberg said in explaining why the company gifted the fee.

Founded in 1959 by Sara O’Meara and Yvonne Fedderson, the purpose of Childhelp has been prevention and treatment of child abuse and neglect. Since its establishment, Childhelp has grown to become one of the nation’s leading nonprofit organizations. For donation and volunteer information, visit www.childhelp.org.

SEMA News—April 2020

INDUSTRY NEWS

By Douglas McColloch

The SEMA High School Vehicle Build Program will provide 10 high schools with hands-on learning opportunities and expose hundreds of students to the $44.6 billion automotive specialty-equipment industry.

Participating Schools Announced for SEMA’s High School 2019–2020 Vehicle Build Program

SEMA announced the 10 participating high schools for the 2019–2020 SEMA High School Vehicle Build Program—a project that reaches, inspires and supports high-school students to learn about the automotive aftermarket industry.

The program debuted less than three years ago with just one participating school. Four schools that participated last year will return to the program this year, with six new schools joining.

“The continuous success of this program speaks volumes to the positive impact auto technology programs have when offered in high-school curricula,” said Katie Hurst, SEMA youth engagement programs manager. “SEMA is proud to provide these students with an avenue to further expand their advancement to careers in the automotive industry.”

Over the course of the semester, students will gain hands-on experience with aftermarket products, equipping them with skills in project management, installation, body styling and team building. Vehicles incorporated in this year’s program will include third-generation Toyota 4Runners and Jeep Wrangler TJs.

The chosen high schools for the 2019–2020 SEMA High School Vehicle Build Program are:

• Career Center High School—Winston-Salem, North Carolina
• Comstock High School—Kalamazoo, Michigan
• John Hersey High School—Arlington Heights, Illinois
• McGavock High School—Nashville, Tennessee
• Mon Valley Career & Technology Center—Charleroi, Pennsylvania
• Omaha Public Schools Career Center—Omaha, Nebraska
• R.L. Turner High School—Carrollton, Texas
• Santa Fe Early Career Opportunities High School—Santa Fe, New Mexico
• Santa Ynez Valley Union High School—Santa Ynez, California
• Wichita Falls Career Education Center—Wichita Falls, Texas

Rogelio Martinez, a senior at Santa Fe Early Career Opportunities High School who participated in last years’ build, shared his experience about what the program meant to him.

“The part I loved was seeing all the new aftermarket parts we got to work with,” he said. “It’s a passion for each and all of us to work with cars, and when we get neat parts like this, it’s just that much better.”

Upon the completion of the builds, each vehicle will be auctioned off. The proceeds will be reinvested into the program to further expand another round of builds for the 2020–2021 school year. As participants of the program, each high school will also receive industry recognition through the SEMA build website and SEMA build promotions.

Young builders age 27 or younger will have 13 opportunities to win an expenses-paid trip to the 2020 SEMA Show as part of SEMA Battle of the Builders regional competitions.

SEMA Expands Regional Qualifying Events for 2020 Battle of the Builders Series

SEMA expanded its partnership with event producers across the country by increasing the number of scheduled Battle of the Builders qualifying events to 13 nationwide. Young builders (age 27 or younger at the time of the 2020 SEMA Show) will have additional opportunities to participate in regional events for a chance to win an all-expenses-paid trip to the 2020 SEMA Show held in Las Vegas.

Industry professionals who have previously participated in the SEMA Battle of the Builders (BOTB) competition will select one winner from each event to advance to the 2020 SEMA Show, taking place November 3–6. All eligible runner-up candidates will have the opportunity to take part in an online fan vote in which the Young Gun with the most votes will take the final spot in the Battle of the Builders Young Guns competition.

“We continue to see an increasing level of craftsmanship, ingenuity and dedication from the young builders competing at these regional events,” said Ira Gabriel, SEMA vice president of marketing, PR and communications. “It is so rewarding to see these Young Guns recognized for their abilities. The opportunities that this competition can open up for them are huge.”

For more information about the SEMA BOTB competition or SEMA Young Guns program, visit www.sema.org/botb or www.semayoungguns.com.

The SEMA Cares/WD-40 ‘66 Ford Bronco fetched more than $120,000 at auction, with all proceeds going to benefit Childhelp.

SEMA Cares, WD-40 Bronco Raises $126,212 for Charity

SEMA Garage, WD-40 and many others in the industry came together in order to create a custom ’66 Ford Bronco that was recently auctioned by Bring a Trailer (BaT) to benefit Childhelp. With a winning bid of $121,212, Jeff Mosing won the fierce bidding war that erupted as the auction came down to the wire. BaT’s Randy Nonnenberg explained just how special and exciting this unique Bronco project was for all parties involved.

“We were very pleased to be selected by Childhelp and SEMA to auction this Bronco for charity,” Nonnenberg said. “The strong $120,000-plus result came from a buyer within the BaT Community of enthusiasts who was highly motivated by the great cause and the work that Childhelp does on behalf of children in need.”

In addition to hosting the auction, BaT donated its transaction fee of $5,000 to the final bid, bringing the grand total raised to $126,212.

“We are very happy to also be able to contribute to that worthy cause and look forward to many more charity auctions on Bring a Trailer,” Nonnenberg said in explaining why the company gifted the fee.

Founded in 1959 by Sara O’Meara and Yvonne Fedderson, the purpose of Childhelp has been prevention and treatment of child abuse and neglect. Since its establishment, Childhelp has grown to become one of the nation’s leading nonprofit organizations. For donation and volunteer information, visit www.childhelp.org.

SEMA News—April 2020

INTERNATIONAL

By Linda Spencer

The SEMA Show: A Global Gathering, Part II

Factor 55 staff pictured with SEMA Vice President of Marketing Ira Gabriel (right) at the Global Media Awards presentation. “It is a wonderful opportunity to be chosen as a Global Media Awards winner selected from nearly 3,000 products that were featured at this year’s SEMA Show,” said Factor 55’s Justin Andrews (second from right). “We are truly honored and humbled to be chosen as one of these elite brands. We are so proud to be recognized by the media, the industry and our peers.”

The 2019 SEMA Show was once again the world’s epicenter of customizing, with exhibitors, trade buyers and media from 140 countries coming together to sell products, discover new trends and innovations, and network.

In recognition of the Show’s international appeal, SEMA hosted the 16th annual Global Media Awards (GMAs). Nearly 30 top enthusiast journalists hailing from 22 countries on six continents served on a panel, each selecting 10 products from the Show’s New Products Showcase that they felt would appeal to consumers in their home markets.

First-time SEMA Show exhibitor RSI SmartCap was the top vote-getter, winning nine GMAs. Other top award winners included another first-time exhibitor, The Bracketeer (six awards), which tied with Factor 55, a perennial GMA winner that has now garnered a total of 23 awards over the past eight years.

In our March issue SEMA News shared the insights of 24 journalist judges about their selections. This issue we continue our coverage with more GMA panel comments and insights.

NORWAY

Chet Kjetil Sveistrup, Amcar Magazine

Distinctive Industries, Early Bronco Assembled Rear Jump Seat With Storage Compartment: “We have seen an incredible increase in demand for early Broncos in recent years, especially in the United States. While Norway sometimes might be a year or two behind on such trends, they do come. With increased demand follows increased supplies of parts and accessories for everyone who restores or modifies classic SUVs such as the Bronco. The value of the first-generation Bronco has increased dramatically, and various suppliers such as Distinctive Industries now have a great lineup of accessories to offer, such as door panels, upholstery, seat foam, armrests and now this high-quality rear jump seat with an under-seat storage compartment. In a market with such a demand for everything Bronco, this is a great new addition.”

Griot’s Garage Inc., Foaming Metal Detailer: “Griot’s Garage has an impressive lineup of detailing products for paint, rubber, glass, interior, leather and also for metal. Foaming Metal Detailer is one of the latest products. It is made to be used on bare, painted or powdercoated metal or stainless steel. We are eager to try it out, especially to see how long-lasting it is. Our experience with other products from Griot’s Garage is very positive, and we hope this new product has the same long-lasting effect as Griot’s polish and wax products for paint. What caught our eye was in part the Griot name itself and the product quality Griot’s Garage is known for. While still not a top seller in Norway, the market for Griot’s products is definitely there.”

Hotchkis Sport Suspension, GM A-Body Front Suspension Kit: “This installer-friendly bolt-on suspension kit for common models, such as the Buick Skylark, Chevrolet Chevelle, Malibu and El Camino, as well as the Oldsmobile Cutlass and Pontiac GTO. It includes sway-bar sets, upper and lower control arms, complete with bushings and ball joints. This will increase ride and handling by leaps and bounds on these popular models, especially on curvy and narrow roads, which there are plenty of in Norway.”

Pareto Point Industries, FilterBooster: “Pareto Point Industries introduces the FilterBooster, a new product for advanced oil filtration. While there are hundreds of oil-treatment products and additives on the market, this little booster—designed to be installed inside a regular oil filter—is in many ways unique. It has the purpose of enhancing filtration and keeping the oil cleaner longer. For any market, and especially for the Norwegian market, where the price of an oil change is very steep, many car owners will often follow today’s long-range oil change intervals instead of the old “every 3,000 miles” rule. With the longer intervals, it is reassuring to know that you have a little booster inside your oil filter, increasing filtration and keeping your oil cleaner longer.”

Speedmaster, Small-Block Ford Downdraft EFI Manifold—Black: “Oh, what a beauty it is, this classic Weber-like EFI individual throttle-body unit. It provides the high state of tune and engine performance versatility of EFI while keeping all the show-off value and classic looks. What we like about these types of throttle bodies is that they are able to keep the advantages of EFI and you don’t need to cover it up under a massive air cleaner. For the Norwegian market, just like for the market in the United States, the number of people who trade their old carburetors for EFI increases at the same rate as the number of people who don’t know how to adjust a carburetor.”

Stoner Car Care, Invisible Glass Clean & Repel Washer Fluid Additive: “Ultra-concentrated Invisible Glass Clean & Repel Washer Fluid Additive mixed with your washer fluid improves driving visibility in wet weather. In Norway, where there are more rainy days than sunny days for months, it seems that you use more washer fluid than gasoline. Anything to get better visibility and help you reduce the volume of washer fluid is highly welcomed. For safer and more comfortable driving through rain, sleet and snow, this product is a perfect match for the Nordic market.”

Tire Stickers, Cerebrum Smart Tire Sensor: “The list of new high-tech products for any auto application grows longer and more advanced each year. Car tires, however, seem to have escaped this trend—until now. Cerebrum is a tire sensor that measures tire pressure, tire rubber temperature, tread depth and alignment variation. It comes in a four pack of reusable smart tire sensors, each with a rubber bonding adhesive to be glued inside each car tire. With the Cerebrum app (available in the App Store), it records user sessions, providing GPS path, pressure, temperature and accelerometer conditions—all meant to optimize tire performance. For the Norwegian market, which has its share of early adopters, this might be an interesting product to watch.”

TRAC Tire Rotation Assistance Cart, TRAC Tire Rotation Assistance Cart: “Heavy tires can take a toll on your back and knees. It is easy to imagine the benefits of this cart. For the Norwegian market, with its share of SUVs with heavy tires, not only does it help with regular tire rotation or tire changes but, more importantly, it makes it easier to change from regular summer tires to winter tires—something most Norwegians do twice a year in the fall and spring. This product would be helpful both for the average do-it-yourselfer and for professional shops.”

TSI Products Inc., Stratos Climate 5-in. Multi-Fit Under-Dash Heater Kit: “Rarely does a pre-manufactured solution or kit work just as well than a custom-made solution. This heater kit includes all components needed to complete installation in any car, UTV or boat. Any vehicle in Norway needs a heater 10 months of the year. In cases where the original heater was removed during restoration, this might be an easy and more economical solution. The same would be the case where the original unit simply does not do the job well enough and assistance is needed.”

Turbosmart, Gen-V eWG60 Power-Gate 60 Electronic: “The Gen-V WG60 Power-Gate60 is the largest in the Gen-V range. It is an external high-performing 60mm wastegate that can easily be configured. Turbosmart has a long list of advantages for this unit, such as best-in-class flow and thermal performance. What caught our interest on this improved version was better user configurability. We have noted the amount of individual control on previous models from Turbosmart, and this Gen-V eWG60 Power-Gate 60 Electronic is the best to date. For the Norwegian market, this is a product that will find its way to its target audience.”

PERU

Kike Pérez, Auto TV Peru

Pilot/RBP/Voodoo, Lunna 3-in-1 Seat Poncho: “I found the product very versatile and creative. It can be used in several ways and is suitable for all types of climates—to be cooler in the summer or to shelter in the winter. It’s also useful to always keep the car seat clean. I chose it because it seemed very useful, especially for people who work with their cars, such as taxi drivers. They always try in different ways to avoid the sun and are always putting things on their seats. This poncho is very useful in these cases, and they can also use it sometimes outside the car.”

RSI SmartCap, SmartKitchen: “I love how they have stored all the kitchen stuff in specific places, trying to save space at all times. For a camp, it is perfect because you do not have to look for all the kitchen implements inside a suitcase. This makes everything easy to get to or grab and also leaves you a lot of free space inside the vehicle to load everything you need to go camping. Peru has 1,900 miles of coastline where you can find many deserts with dunes of all sizes. That is why off-roading is very common. A lot of people go to camp at the beaches, and that is the reason why this product seems very suitable for desert trips, typical in Peru.”

SeaSucker, Off-Road Rescue Board Mount: “This element tries to save space in the vehicle in a very creative and simple way. I found very interesting the solution that gave the transport of this type of equipment for rescuing vehicles. Being off-road is very common in my country, and you can always see SUVs very loaded with things for the camps and the off-road implements that take up a lot of space.”

Society of Collision Repair Specialists (SCRS), SCRS Guide to Complete Repair Planning—Blueprint Optimization Tool: “I found this product quite complete and very well done. It can help the workshops that do not have much budget to buy machines or expensive systems. In Peru, there are many low-cost workshops where I am sure that this product would be ideal and required by this type of business.”

Switch-Pros by Off Road Engineering, RCR-Force 12 (Patent Pending): “This switch box looks great. The buttons are of very good quality and look very neat, with clear icons. It seems perfect to have all your controls ordered and good-looking. There are no cheap switches that take away that cool look, for example. Due to the large number of dunes in Peru, there are different degrees of difficulty, and it is common to see well-equipped vehicles. It is very likely that many people are looking for an implement like this.”

The A.T. Hotbox, A.T. Hotbox: “This product was very interesting because it is very simple but at the same time very useful. Many times when people go camping in their cars, they grill in the afternoon. Leftover food is usually wasted because there is no way to heat it later. With this product, that problem is over. You can also cook something extra while you grill. With the A.T. Hotbox you can heat everything you want without having to light a burner.”

Tire Stickers, Cerebrum Smart Tire Sensor: “I find very interesting all the tire information that this product can obtain. Improves driver safety and helps to better understand the behavior of tires in different situations. The most interesting thing is the track mode, where you can get information in shorter time intervals and angle information such as camber or caster, and it will be of great help to set up a race car. The track mode is ideal for Peru. Car racing has very little technology to measure car behavior. With Cerebrum, we could work very well to set up race cars.”

True Spike Lug Nuts, Fat Bullet Antenna: “This product was very simple, but that was what I liked. A bullet-shaped antenna with theft insurance, it is an ornament and at the same time it is safe. In Peru, there are many robberies of this type of equipment. Antennas do not last long. That is why I think that the anti-theft protector is suitable for the people of my country. Moreover, many taxi drivers like to brag about the new designs of their cars.”

Vais Technology, SEER (Smart Entry Exit Recognition): “With few cables and with a simple installation, you can have a system for not taking the key out of your pocket. With this, you no longer need a modern car to be able to have this type of technology. You also don’t have to pay for the most equipped version of the model you want to buy. Peru has a very old vehicle fleet. Moreover, new cars often do not arrive in the country in the most equipped versions, and you don’t even have the option to order this technology. That’s why I think this product is going to be a success.”

SOUTH AFRICA

Neeresh Harrichand, Speed and Sound

AutoMeter, InVision Digital Dash: “The InVision Digital Dash quickly caught my attention because it’s a simple and easy-to-install digital dash that allows you to replace several other gauges with one sleek, high-tech-looking screen that provides you with all the information you need. With the amount of crazy aftermarket mods I see back in South Africa, I’m certain that this will be very well accepted.”

Custom Wheel Solutions, Custom Steering Wheel: “Seeing this at the new-product awards was a breath of fresh air. Let’s face it: OEM steering wheels are straight-out boring, and you can’t really have a custom new-age car if it still has a bone-stock steering wheel. On the contrary, no one wants to replace their OEM steering, as there is nothing available on the market that allows you to retain your vehicle’s air bag. Until now, that is. Custom Wheel Solutions has seriously changed the game by being able to offer a service that allows users to have the best of both worlds.”

MechMan Alternators, 500-amp Alternator for GM Trucks and SUVs: “With the increasing technological advances in the car audio industry where amplifiers are becoming more and more powerful, so is the need for larger-than-normal current supply. MechMan certainly has outdone itself with this whopping 500A alternator, which is more than enough power to feed an array of amplifiers efficiently.”

Mirka USA, Aros Cordless Denibber: “If ever you’ve used an orbital sander, be it for woodwork or in an auto-body repair shop, you would agree that, while they are brilliant, it can become more of an inconvenience than anything else to pull out a chunky sander when you just need to touch up a little corner or sand something really tiny. The Mirka Aros Cordless Denibber makes it so much easier to remedy these challenges, as it’s tiny enough to fit in your pocket yet effective enough to get the job done right. Given that the battery lasts up to 16 hours and that it has a brushless motor, you could put it to work nonstop.”

SeatbeltPlanet.com, Ninja Harness: “I’ve seen a number of enthusiasts using daily drivers as track and drag cars on the weekends. As much as they’d like to kit their rides out with four-point harnesses, it does make it rather uncomfortable when using the car during the week. When I saw that the Ninja harness allows you to simply add a four-point harness to an existing safety-belt system, I figured that this could come in handy for everyone in South Africa who uses their daily rides to race over the weekend and needs that added support and safety when at the track.”

SounDigital/Ground Zero, 800.4 Evox: “I’ve had the pleasure of reviewing one of this company’s amplifiers in the past and was already blown away with just how much power they could put out from such a tiny footprint. Needless to say, when I saw the new SounDigital Evox, I was really taken aback at how much smaller their new range has gotten. What was even more impressive was that they’ve clearly made a few improvements as the new range now also sports a variable crossover.”

SP Tools USA, Flex-Head Torque Angle Pro: “Irrespective of what industry you’re in, from time to time, almost everyone needs to accurately fasten a bolt or nut to a certain torque setting. In South Africa, most of the torque wenches that I’ve seen have fixed heads, which can sometimes be a problem, especially when you’re working in tight spaces. SP Tools’ new Flex-Head Torque Angle Pro remedies that problem by allowing you to torque your bolt and nut at an angle. The fact that it has a digital screen for you to dial in your settings and that it alerts you with an audible sound and LED indication when it reaches the specified angle value is just a bonus.”

The Detail Guardz Premium Car Care Products, Dirt Lock Pad Washer System Attachment: “Being a detailing enthusiast myself, I’ve learned to appreciate a great product when I see one. What I noticed here was that this was actually two great products in one. This first is a proper high-quality polisher pad washer, which I’ve never seen before. The second is that it can be used to lock dirt at the bottom of your wash bucket, which also works very differently from anything I’ve ever seen in South Africa.”

Waxedshine, SQL Soundwave Speaker Strip Surround: “As simple as this product may seem, it’s actually quite cool. It is uncommon to find a foam product like this that allows you to add a barrier that seals your aftermarket speaker and the door card for added audio performance. These kinds of products are already pretty popular in South Africa, but what makes this product so different is its shape. Because of this shape, it allows you to bend the foam around a speaker without the foam losing its shape or form, which in turn helps provide better overall performance. For that reason. I believe that this product has a chance of doing well on African soil.”

XS Power Batteries, SuperBank Combo Kit: “Both the car audio and performance market in South Africa are pretty huge. In both market segments, consumers are constantly striving to not just get better current but also help reduce weight and physical volume where possible. XS Powers SuperBank combo kit allows you to do exactly that, so I think the demand in Southern Africa is already there.”

Vic Pardal, IgnitionTV

aFe Power, ’19 BMW M5 Carbon-Fiber Intake: “I loved the high-end finish on this intake, which complements the engine bay on an M5. The BMW M performance brand has a huge following in South Africa. Aftermarket bolt-on performance products are in high demand for these products and would be welcomed by BMW enthusiasts.”

AutoMeter, InVision Digital Dash: “All the important information and engine outputs are displayed neatly. Perfect for anyone retrofitting new-age technology on possibly ‘60s-and-older cars. One screen with all the vital info would suit the South African aftermarket needs. As with many engine swaps, sometimes it’s necessary to wire several aftermarket gauges to keep tabs on the engine. This has everything on one screen.”

DeatschWerks, 5.5L Triple DW400 Staged Surge Tank: “My favorite of my selections. This surge tank ticks all the right and much-needed boxes on any professional racing build. Creatively housing three pumps with all the right fittings for your fuel line needs. Love the black finish. The motorsports community of South Africa would love this. This product is a winner.”

DeatschWerks, DW400 Fuel Pump: “Small in size but great in performance. Reliability intertwined with high fuel pressure. A requirement for all performance-built cars. This product would do well in aftermarket tuning circles specializing in European performance models in South Africa, including RS3, M3 and GTI.”

Nabil Moustafa of the United Arab Emirates’ Strive Middle East talked at the SEMA International Happy Hour with some of the winning companies he selected as part of the Global Media Awards.

Icon Vehicle Dynamics, ’19–Up Ford Ranger 2.5 Series CDCV Coil-Over: “Ford Rangers are the second-best-selling trucks (Bakkie) in South Africa, with a huge following for aftermarket accessories. These coil-overs are perfect for our market, as South Africans in general love the outdoors and 4x4s. Really appreciated the quality finish and the ability to control dampening.”

Integrated Engineering, Carbon-Fiber Intake for Audi RS3 (’17+): “Clean, soft lines with great visual appeal. It’s a simple bolt-on product that complements the RS3 performance brand. VAG is huge in South Africa, and simple stage 1 performance upgrades are a must for any RS3 owner.”

Mahle Motorsports, Toyota Supra Drop-In BMW B58 3.0L: “Mahle Motorsports has always been associated with quality and performance, and this piston is no different. A great drop-in option if you’re rebuilding or upgrading your B58 for performance or planning to up the boost significantly.”

Nitrous Express, Stage 2 Boost Cooler Plate System for N54/N55 BMW Engines: “Water meth has become a standard upgrade for anyone looking to increase their boost on their N54/N55. With this plate, you’re able to inject into all six ports and increase the water/meth mix into your engine, thus allowing increases in performance tuning capabilities and preventing engine knock. With older BMWs falling out of the motor plan, the BMW 135i has become the popular choice for entry-level street to strip performance-minded individuals in South Africa.”

Turbonetics/Precision Turbo & Engine, Entry-Level Sportsman PT7675 Turbocharger: “Precision has great loyal customers in South Africa, and this would be a great addition to their catalogue. A great turbo for drag-racing enthusiasts with great services both locally and abroad.”

Yokohama Tire, Advan A052: “A phenomenal tire, whether you’re a weekend racer attending track days or a die-hard professional racer/drifter looking for the edge over your competition. This is the tire that will get you on the podium. Advan is already well represented in South Africa with an estimated 55% of circuit racing teams using Yokohama Advan on their race cars.”

UNITED ARAB EMIRATES

Nabil Moustafa, Strive Middle East

3D Billet Products, Hub Lights: “Having the light bulbs inside the rims is a really cool idea, and it can actually have high potential in our market, taking into consideration the love of personalization on each car.”

Antigravity Lithium Batteries, Lithium-Ion Auto Battery: “I work with many battery providers in our region, and they seem to have an issue with returned batteries. This will definitely help solve their problems.”

Retro Manufacturing, Daytona Radio: “Having a retro-mod radio with classic looks and modern and futuristic features is an excellent combination. I think it has potential in our markets, as lots of collectors are now looking to have today’s comfort and technology in their retro-looking cars.”

SeatbeltPlanet.com, Custom Printed Seat Belt Webbing: “Customization is all about individual styling, and in our region, you mostly see either a four-point seatbelt or a colored three-point seatbelt. Having the chance to customize it the way the owner would like will create a great opportunity for such a product.”

sPod, SourceLT: “Having the ability to create your own controller in the car and define what each button does is one of the best inventions out there—especially for off-roaders who wish to run several aftermarket options that are not usually in the OE control panel.”

Tire Stickers, Cerebrum Smart Tire Sensor: “Having this technology set up in cars that don’t have it is a great option. Markets such as Saudi Arabia, Lebanon and Arab North Africa will be the perfect for such a product.”

TRAC Tire Rotation Assistance Cart, TRAC Tire Rotation Assistance Cart: “Physical strength has always been part of the tire-changing process, and now, with this easy-to-use product, physical strength is no longer needed. This will create opportunities for women in our region to be part of that industry and also will create effectiveness among male employees.”

United Pacific Industries Inc., Chrome Exterior Mirror With LED Turn Signal for ’66–’72 Chevy Passenger Cars: “Retro mods are becoming a big thing in our region, and everybody is looking for comfort in driving while still maintaining retro looks. This fits perfectly in that market.”

Vais Technology, SEER (Smart Entry Exit Recognition): “This is an option that should be available in every car. Most of its features are available but separately or not having the same full functionality and practicality—especially that everything is connected to your key. Depends on the price, but there may be a great opportunity for such a product.”

Victor Racing, SPT1 Intelligent Active Aero Wing: “A racing technology in an everyday car. People like to take their cars on tracks, but the limitation of the rear wing definitely doesn’t help. With this product, people can actually adjust the rear wing according to their need.”

Zlatko Mulabegovic, Top Performance

FiTech, Ultimate LS 2x4 EFI System: “EFI conversions and system upgrades are very popular with custom shops in our region, with a variety of brands and products represented in the Middle Eastern markets catering to the users of the full LS engines range. The comprehensive FiTech Ultimate LS 2x4 EFI System ticks many boxes, covering the popular applications. It is both a powerful weapon in the hands of a professional tuner and a beginner-friendly package, allowing even inexperienced users to take control of their engines. The sleek sheetmetal intake manifold delivers the goods and enhances the looks of the engine bay, thus providing extra clearance. The compatibility of the system with aftermarket cams and adaptability to GM truck engines makes it a perfect solution for a number of platforms. Finally, the single-pump surge tank eliminates fuel starvation under lateral G-forces and extreme angles, making it relevant for the Middle Eastern terrains and ideal for extreme off-road and desert use.”

RSI SmartCap employees Chris Le Sueur (bottom left); Guy Ralfe (bottom center); Rob Le Sueur (bottom right); Keith Pitout (top left); Andrew Campbell (top second left); Michael Voss, president (top third from left); Peter Voss (top second from right); and Dan Beaulaurier, vice president (top right) posed with SEMA Chairman-Elect James Lawrence (top row, third from right) of Power Automedia. RSI SmartCap was a first-time exhibitor from Pietermaritzburg, South Africa, and won nine global media awards. “The response we received from both the industry and the media blew us away,” said Dan Beaulaurier (top row, far right), vice president of RSI North America Inc. “Our entire team, both stateside and in South Africa, is feeling excited, humbled and very grateful for the recognition. It validates that the design innovation and products our team has worked so hard to bring to market are truly resonating with people and organizations we hold in very high regard.”

HKS USA Inc., Hipermax Touring Height-Adjustable Spring: “Toyota launched the exciting new Supra in the United Arab Emirates on September 22, 2019, marking the return of the glorious high-performance Grand Tourer, with close to a hundred units sold in the first batch. As with any new launch, all eyes are on the aftermarket, expecting new performance parts with anticipation. Japanese tuning giant HKS was among the first to jump on the Supra bandwagon, developing a number of go-fast parts before its competitors. The Hipermax Touring Height-Adjustable Spring set works with the original adaptive suspension system and offers height adjustability through its hybrid spring kit, which includes sport springs, a threaded adjustable sleeve, rear bump stops and rear shock dust boots. With the popularity of the new Supra, this product should be in high demand for those looking to improve the stance and handling of their vehicles.”

MSS Automotive UK, MSS Sport Springs With Rear Unique Middle-Located Adjuster Coupler Product: “Lowering springs are a quick and cost-effective fix when it comes to improving both the looks and handling of a car. For those car owners on a budget, springs are often the first upgrade they select. The only downside of lowering springs is the lack of height adjustability, making it impossible to dial in the perfect ride height. MSS Sport Springs feature a unique and innovative middle-located adjuster coupler that promises quick and easy height adjustment—a game changer when it comes to entry-level suspension upgrades. Ride height can be adjusted without removing the product, and the manufacturer claims increased grip levels with unchanged comfort and improved drivability. Cost-effective upgrades promising improved performance have been traditionally popular with those venturing into car customization, and our market is no exception.

Rennstand By Wuhan Robot Weld, Rennstand: “The Rennstand by Wuhan Robot Weld is a revolutionary workshop stand that changes the way cars are supported, with a four-post design that supports the car under its tires, offering increased clearance and access. Virtually any space can be converted into a makeshift workshop within minutes. Rennstand solves the problem of lifting, supporting and height adjusting a lifted car at the same jack point. In our market, this product should work for both large dealership workshops as well as smaller garages and individual users, addressing the issue of limited floor space in addition to the above-mentioned advantages.”

Restomod Air, Bantam A/C Kit With Remote Control: “Restomod Air has been synonymous with innovation in the field of air-conditioning systems and has had an increasing presence at the SEMA Show, with a whopping 11 new products on display this year. The one that caught our eye is the Bantam A/C kit with remote control. Aside from the cooling efficiency and compact size, this is one of the most significant features of an A/C system in the hot Middle Eastern weather, allowing the cooling of the vehicle to start even before the driver steps in, thanks to its Wi-Fi-based remote control. Despite the Bantam’s compact size, this kit packs a mighty punch and features the most efficient evaporator in the market and thus is backed by quality components that exceed OEM standards. Retrofitting such kits should allow the owners of classics to enjoy driving their prides even during prolonged warm-weather periods and extend the usability of classics in our region.”

RockJock 4x4 by John Currie Performance Group, Forged Antirock Sway Bar Arms: “The Antirock sway bar arms are designed to enhance off-road driving capabilities and to provide balanced performance of the front and rear suspension in rugged off-road conditions. They improve off-road traction by enabling increased suspension flex and by equalizing and distributing the weight of the vehicle over all four tires, contrary to the standard sway bars that only limit suspension flex, therefore affecting off-road traction and performance. Unlike traditional sway bars, the Antirock sway bar arms do not require disconnection. They are connected at all times, promising a more enjoyable transition from on-road to off-road. Available for most popular applications, they promise to change the way off-roaders perform in the rough at all levels, mild to extreme. With the immense popularity of dune bashing and rock crawling in our territory, this product should find its way onto the shelves of our local off-road shops.”

Specialty Auto Parts/Proform, Universal Slim-Fit Radiator System With 23-in. Hybrid Core: “Efficient engine cooling is paramount when building a performance machine in the hot Middle Eastern region, with summer temperatures soaring to extreme levels. Providing adequate cooling is often synonymous with reduced engine-bay clearance, thanks to an oversize radiator, radiator fans and shroud that clutter the front of the engine bay. Proform is changing the way we look at engine cooling with the introduction of its Slim-Fit radiator system, where the radiator, fans, shroud and thermostat can come together in a unified radiator system that is under 4-in. thick, looks great and is efficient. This revolutionary system is a preassembled and ready-to-fit unit for your custom V8 motor and comes with a thin radiator, a shroud, an electric fan with an adjustable thermostat, wiring harness and a radiator cap. Perfect for our region.”

sPod, BantamX: “The Bantam is a small, innovative eight-circuit expandable control system that provides a clean and safe way to power and control all 12-/24-volt accessories without the need to spend hours wiring them into your vehicle’s system. The compact-size Bantam is connected via an ethernet cable and does away with wires or the need to tap into the vehicle’s electrical system and thus is programmable to control dimming, strobe or flash. All aftermarket electrical accessories can now be controlled from one central point, using its touchscreen or an app. Bantam also acts as protection against over-current, overheat, reverse polarity and field collapse. These features make it a perfect device for off-roaders and campers who tend to overload their weekend rides with additional accessories, such as lighting, an audio system, speakers, navigation, fridges, showers and other convenience accessories and aids.”

The Bracketeer, UFEB1317/D Universal Car Fire Extinguisher Bracket: “Another mini revolution is the universal car fire extinguisher bracket developed and manufactured by The Bracketeer. This patented universal bracket simply drops down onto the front or rear side of the seat rails, providing an adequate location for the emergency extinguisher on both the driver and passenger sides. The clever design provides more than 30 different positions and mounting combinations, making it adaptable to virtually any vehicle found on our roads. Compatible with the majority of the industry-standard fire extinguishers, this universal car fire-extinguisher bracket is a must-have in every custom or off-road vehicle. Particularly important is the installation of fire extinguishers in our region, where extreme temperatures increase the hazard of fire, both in on-road and off-road driving. This bracket should become an industry standard, enabling every car owner to boost their vehicle safety and protection against fire.”

Wavian USA, Red Jerry Can, 20-Liter: “Extreme off-roading and camping are immensely popular in the whole of the Middle East, and both take place away from main roads and sometimes civilization, making it paramount to ensure sufficient fuel supplies while off-road. Keeping in mind the extremely hot climate in our region, safe storage of fuel is one of the precautions car owners need to keep in mind when preparing to venture off-road. Wavian Jerry Cans have been developed to deliver a safe, leak-free experience. They’re built of high-quality steel and feature a rust-proof internal lining, an internal breather pipe for splash-free pouring, a three-handle configuration for practicality, a leak-proof closure and a locking pin for the cap. These Jerry Cans work with both gasoline and diesel, making them the safe choice for any kind of off-roading experience in our region.”

UNITED KINGDOM

Mike Rysiecki, Auto Italia, Retro Ford & Performance Ford Cars Magazine

Chevrolet, ’20 Corvette High-Wing Spoiler and ’20 Corvette Visible Carbon-Fiber Ground Effects: “These two superbly engineered products enhance and individualize the new-model Corvette, making its aero characteristics more effective and its appearance even more arresting. U.K. buyers are awaiting the arrival of the ’20 Corvette with anticipation and will want to be able to select their own combination of performance and personalization accessories.”

Ford Motor Company, 5.0L Coyote Black Cammer-Style Coil-Covers: “Respect for heritage lies at the heart of every restomod build, and the classic Cammer-style covers bring that in an appropriately understated way. As the Coyote crate engine increases in popularity for resto-modified Fords in Europe, builders now have another option when it comes to dressing their powerplants for maximum nostalgia.”

Ford Motor Company, 5.0L/5.2L GT500 Aluminum Oil Pan and Pump Kit: “Owners looking to extract the most from their late-model Mustangs on track will appreciate the design and engineering that went into the development of this new product. Following Ford’s success in the British GT4 Championship, the current generation of Mustang is seen more frequently at track days in the UK as owners look to explore the upper reaches of its performance.”

Ford Motor Company, Ranger Bed Extender: “The nascent leisure-and-pleasure subsegment of the pickup market is emerging in the United Kingdom. This load bed extender is perfect for increasing its flexibility and versatility in both commercial- and domestic-use cases.”

Green Filter USA, Ford Ranger Diesel ’17–’19 #7365: “Recently awarded ‘Pickup Truck of the Year’ in Europe, the Ford Ranger is a perfect platform for those with an eye for customization and performance enhancement. The new clean-burning diesels are important because of their economy and improved social acceptance.”

R3 Performance Products, ’65–’70 Mustang Body Shell: “The R3 Mustang body shell is now licensed by both Ford and Gone in 60 Seconds owner Denice Halicki, thereby adding more authenticity for restorers looking to replicate the hero car. The “Eleanor” movie halo reaches around the world as builders look to create the most accurate reproductions.”

Roush Performance, Roush ’18–’20 Mustang Supercharger Kit, Phase 2 750 hp: “It’s not just how much horsepower and torque a supercharged engine can produce, it’s also about how it’s delivered. Roush’s long-standing reputation for usability and power means that ’18–’20 V8 Mustang owners now have access to the latest version of proven power addition from this trusted vendor.”

The Bracketeer, UFEB1317/D Universal Car Fire Extinguisher Bracket: “Some products just leap out and shout, ‘Here’s what you have been waiting for.’ The Bracketeer’s clever design and thoughtful engineering make this great product look simple. How did we get this far without it?”

The Original California Car Duster Company, The Original California Platinum-Series Super Duster: “Who would have thought that this already world-renowned detailing essential could be improved? The new 360-degree capability with longer reach make the Platinum Series Super Duster perfect for larger vehicles and hard-to-reach places. In addition, the new ‘Why didn’t I think of that?’ prong-style wheel duster is perfect for keeping complex multi-spoke alloy wheels in pristine condition.”

VENEZUELA

Henry Pierini, AutoZulia International

Aeromotive Inc., Variable-Speed Brushless Fuel Pump: “It’s a fuel pump that is great for your car. It uses sensors to monitor the rotor angle and provides a more reliable phase change, producing more in capacitated torque and engine efficiency. With this product, the fuel-economy capacity in the vehicle, which is currently very relevant in our country, would be facilitated where access to hydrocarbons is quite limited.”

Antigravity Batteries, Lithium-Ion Auto Battery: “It is a last-generation drummer that offers a longer and safer life cycle. It has safety circuits to avoid overloads and protections against short circuits; maintains the temperature and cellular balance of it; and has an energy-saving mode. These features make it safer and more permanent. With this battery, our automotive park would be more durable and efficient.”

Cedar Electronics, Cobra Road Scout: “It’s a smart radar with long range to detect threats along the way and also capture high-resolution images and record in video everything that happened through your lens for 24 hours straight. It is a product that could be used for passive safety of the vehicle as it works as a backup, preserving images and videos in real time and in case of accidents and unforeseen events.”

Cooper Tire & Rubber Co., Discoverer EnduraMax: “It is a pneumatic for small and medium SUVs with technology, design and formula of pneumatics for off-road vehicles. Resists the extra wear of difficult roads that can damage tires and shorten their useful life. It offers good performance on roads, gravel or sand, providing excellent resistance. It’s a 30% mixed and 70% off-road tire. It is a very useful product in the local market, where the terrains are varied and the distances are extensive.”

Griot’s Garage Inc., Ceramic 3-in-1 Wax: “It is a high-performance sprayable body, formulated with polymer, liquid and a chemical fusion that forms a link with the paint to impart a layer of protection more solid than conventional waxes and sealants. Protects against oxidation, UV rays, stains, acid rain engraving and other environmental and chemical sources. It is an excellent product for automotive washing entrepreneurs, as it offers great potential for the car surface.”

Holley Performance, Amp’d Throttle Booster: “This product adjusts the throttle sensitivity of the vehicle, which reduces dead-pedal sensitivity while accelerating. Checks and controls the fuel level of the engine, giving access to more power according to the driver’s need. It is an innovative product that provides safety to the driver while traveling, especially over long distances.”

Keep It Klean, Revolution: “It is a reusable air filter cleaner that uses the power of centrifugal force to clean your filter until it leaves it flawless. It is able to clean, rinse and test reusable air filters in a simple and efficient way. It is another ideal product for automotive washing companies, as it would offer great effectiveness and guaranteed quality with only one product.”

Redline Detection, Dual-Purpose Diagnostic Leak Locator: “It is a device designed to test the integrity of EVAP systems, intake sockets, turbo systems, low and high pressure—all without dyes or contaminants, making it safe for vehicles and the environment. It allows the discovery of all kinds of faults in all kinds of vehicles, including in heavy trucks. Ideal product for mechanical workshops.”

Switch-Pros by Off Road Engineering, RCR Force 12: “It’s a 12-switch power supply system. A switch panel with active switch indicators to assist in 12 car functions. It has a capacity of 150A, controls 17 outputs and tolerates inductive loads. Programming options include attenuation memory, multiple output switches, and on-on-off. It would be a very useful product, especially in those vehicles that are not so modern.”

Tire Stickers, Cerebrum Smart Tire Sensor: “This product is the intelligent pneumatic solution that uses revolutionary sensor technology. It provides advanced pressure and temperature data for pneumatics, as well as depth, alignment and tread performance data to the operator through a convenient application. It is a really efficient product, because drivers can optimize the performance of the pneumatics of their vehicle, reduce fuel consumption and excessive carbon-dioxide emissions, eliminate premature wear of the pneumatics and receive critical safety alerts such as the priority of blowouts.”

SEMA News—April 2020

RETAIL BEST PRACTICES

Guarding Against Retail Theft

Engagement Is the Key Factor in Deterrence

By Mike Imlay

Whether by shoplifters, employees or after-hours burglars, theft can have devastating effects on a retail operation. Fortunately, there are a number of best practices you can adopt to protect your business from such thievery. Courtesy: Shutterstock.com

As a retailer, are you doing everything you can to minimize loss from theft? Whether it results from shoplifters, employees or vendors, theft remains a leading cause of “inventory shrinkage” and operational loss among retailers. In fact, according to the National Retail Foundation (NRF), inventory shrinkage cost the U.S. retail industry $46.8 billion in the last year. The NRF further set the average shrink rate for a retail business at 1.33% of sales. That may sound small, but for a retail outfit making $1 million in sales a year, that’s over $13,000 unaccounted for.

While high-tech online fraud often grabs the headlines, good old basic thievery is still alive and well. In addition to credit card fraud, consumer theft can take the form of grabbing and concealing merchandise, altering and changing price tags, “repackaging” items before checkout, and returning fingered merchandise or knockoff products for refunds. Then there’s employee theft, encompassing stolen inventory and misappropriation of funds, refunds and discounts. As if that weren’t enough, vendors and delivery personnel also account for a smaller percentage of retail shrinkage by shorting and skimming inventory.

Whatever form it takes, the consequences of theft can be devastating to a retailer, according to small-business consultant Tom Shay, principal of Profits Plus Solutions.

“I would take it seriously,” Shay said. “I have a friend who had five retail locations, and the whole thing went down because of a thief in one location. The business went under, and he declared bankruptcy.”

Most retailers are aware of the more tried-and-true shoplifting prevention measures:

• Keeping the retail outlet tidy, organized and well lit; eliminating maze-like aisles and blind spots; and maintaining low displays and fixtures that allow for visibility along with locking display cases for more expensive items.
• Good placement of mirrors, cameras and signage to deter theft—without overdoing it. While effective in combatting crime, such visual measures can also intimidate legitimate clientele, so the aim should be “balanced deterrence” that reflects your brand.
• An adequate number of employees covering the store, along with manned counters or checkouts near entry/exit points.
• Learning to identify suspicious shopping behaviors, such as loitering, misdirecting sales people, and wearing bulky clothing, backpacks, etc. But avoid any temptation to profile. (Studies show that a well-established, gainfully employed clientele can steal just as readily as strangers, and there is no one profile that fits all.)

And while no employer likes to contemplate employee theft, the following are some of the more familiar countermeasures to guard against it:

• Again, placing cameras in crucial areas, such as entries and exits; stockrooms, inventory and delivery points; sales points; and trash areas and dumpsters.
• Regular audits and inventory control, including counting cash drawers at least daily and carefully checking delivered supplies and inventory against invoices and cash receipts.
• Instituting buddy systems for inventory tasks and taking out the trash.
• Creating a fair and positive work environment that fosters employee loyalty and involvement.

Practicing Engagement

While all of those steps are good starts, Shay believes that the most effective anti-theft tool can be summed up by the word “engagement.” Applied to shoplifting, that means customer engagement—a concept every retailer should be practicing.

“Far and away, deterrence to shoplifting does not come from RFID chips, does not come from cameras, and does not come from mirrors,” Shay said. “The answer is addressing and speaking to customers. I always advise three people saying, ‘Hello, good morning, and how are you?’ The idea is that you have engaged the person. In doing so, there’s now a bunch of people who can say what a person looks like if they’re going to steal something. It’s easier [for them] to go down the street and shoplift from somebody else.”

In fact, Shay encouraged retailers to hold regular training sessions to help build useful rapport with clientele. For him, typical conversation starters such as “May I help you?” or “Can I ring that up for you?” and “Will that be all?” lead nowhere and make for poor salesmanship.

“I would create two whiteboards and ask staff to come up with really neat things they could say to customers,” he suggested. “For example, I remember a salesperson who once came up with, ‘So what are you working on that I get to help you with?’ That’s very noninvasive and engaging. It says ‘I’m here to help.’”

Shay also suggested teaching employees to enter the aisles where customers are shopping, but not for overt surveillance. Instead, employees should greet customers while removing a shelf item and taking it to another counter or parts location—as if nonchalantly moving stock for inventory or to set aside for another customer. If the customer should ask for assistance, the employee should react immediately.

“The employee can put the item back down and take care of the customer’s needs right there,” Shay explained. “If the customer doesn’t ask for help, you walk off with the item and put it in a specified place elsewhere in the store. And when other employees see merchandise in that spot, it’s a sign to pick it up and put it back where it belongs,”

The result is proactive customer service that can increase sales while simultaneously deterring would-be thieves. Even simple eye contact and a smile that conveys engagement can be a powerful preventative strategy. But even as retailers strive to counteract theft from the shelves and at the counter, they shouldn’t neglect the stealing that can go down after hours.

“Nighttime break-ins are also common,” noted Bob Corwin, senior vice president of Alliant Insurance Services, which specializes in specialty-equipment business coverage. “That gets back in to, at a minimum, having an alarm system with both motion detection and entry and exit door monitors—the contact points, if you will. We’ve even seen a loss where somebody went on the roof and took all the copper wire out of a store’s conduits, so some companies have actually put pressure detectors on the roof as well.”

Then, of course, there’s employee dishonesty.

“A common scenario is someone at a register who appears to be ringing up an order and taking cash, but they don’t really ring up the order and instead pocket the cash,” Corwin said. “Plus the other person [the supposed customer] walks out the door with whatever the item is.”

Other obvious examples of employee theft include siphoning off inventory, forging financial instruments, and misuse of company credit cards or purchasing authority.

“They go online, they buy a little for themselves, they buy a little over here,” Corwin explained. “Something is then drop-shipped in a different location for them, and they’re selling the product on the side.”

The answer, Corwin said, is a rigorous accounting system with substantial checks and balances.

“That also gets into tight inventory control methods that keep the owner and company accountant aware of products that are purchased,” he said. “They go on the shelf; we have an inventory of what’s there; and when we sell five, we see money for five. We know that X number of products sold should lead to X number of dollars. And if there’s a discrepancy, we need to go after the discrepancy and figure out what happened.”

Ideally, retailers should run their inventory forensics monthly, with daily spot checks as well. Tight inventory controls can also help guard against theft taking place outside a retailer’s operation.

“We’ve seen delivery companies steal items, so that gets into the need for monthly forensics,” Corwin said. “Some companies also do weekly accounting.”

In Corwin’s mind, it’s about observing “how everything comes in, how it’s accounted for, and how it’s sold and goes out the door—and all the operational issues that fall into play somewhere in between.”

In that regard, a rigorous system of checks and balances should also apply to cash drawers, which Shay believes should be counted by someone other than the cashiers. He pointed to a procedure in his own business where all cash, check, debit and credit card transactions were tracked in a daily spreadsheet and reconciled against bank card and bank deposit slips.

“When you go to the bank and they stamp it, that very same form had better come back,” he said. “I like to think that there was no way you could fool me by playing with the cash at that point, but to make sure of it, even my office manager knew that at a minimum of one time a week, I would come in and count everything. Coins, ones, fives, everything.”

Regular and scrupulous inventory checks against receivables and sales invoices can help catch theft of supplies and merchandise early on, thereby preventing escalating losses from dishonest employees, vendors or delivery personnel. Courtesy: Shutterstock.com

Breaking Routines

Shay added that it’s a good practice for retail owners to add an element of unpredictability to everything they do.

“When you go to work, do you go to work about the same time every day?” he asked. “Do you park in the same place? Do you drive the same vehicle? Do you go to lunch about the same time? Do you take a day off between Monday and Sunday? Is it always the same day off? Mix up your routine.”

Corwin further noted that limiting access to video and computer equipment helps eliminate tampering with what could be crucial evidence, should theft somehow take place. However, despite even the best efforts to protect against theft, incidents may still occur—which underscores the need for properly tailored insurance.

“Crime is sometimes an overlooked coverage area,” Corwin said. “Although retailers may not be destroyed as they might be in, say, a fire, loss from theft can be significant. There are certainly ways to prevent losses from occurring, but the other side of the equation is making sure that there’s crime insurance in place in various categories beneficial to an organization—even if it’s a low limit of insurance. If you don’t have insurance, getting that money or those goods back is highly unlikely, whatever happened, even with employee theft that’s prosecuted.”

The good news is that retailers can find insurance protection against a surprisingly broad range of potential crimes without necessarily breaking the bank.

“I don’t want my clients to be insurance rich and cash poor, because it can sometimes be expensive,” Corwin said. “On the other hand, some insurance coverage areas can be really affordable. You should buy based on what your budget allows and what you can afford. That makes sense and is always number one. The goal is to protect the assets of the corporation, whatever they may be.”

A good broker will review every aspect of the business and its practices with a fine-tooth comb to help determine vulnerabilities and make recommendations for appropriate coverage.

“The application work we provide steps through questions that are really generalized,” Corwin explained. “Others get very specific about the best practices that we’re looking for. When I’m interviewing a company for crime insurance, I go step by step through the application process to assess what they may or may not be doing as it relates to that process of procuring insurance. We look at the financial information of an organization—annual sales, assets, number and types of employees, how you audit—all of the things that lead back to getting the right limit of insurance for the organization.”

Building a better mousetrap isn’t easy. Unfortunately, criminals can be extremely smart about exploiting a retailer’s vulnerabilities, and there’s seemingly no end to the ways they can abscond with a retailer’s merchandise and profits. Vigilance may seem the keyword for thwarting them, but as Shay again summed up, it’s really about much more.

“I see it as having systems in place, proactiveness and engagement, whether it’s engagement with your customer or engagement with your employees,” he said.

Keep that in mind, and you’ll always have the edge in protecting your business.

About the Experts

Bob Corwin is a senior vice president with Alliant Insurance Services, which specializes in insurance coverage for all types and sizes of aftermarket and performance industry businesses. He can be reached at bcorwin@alliant.com.

Tom Shay is the principal of Profit Plus Solutions Inc. and a frequent speaker on retailing topics, including retail practices for the specialty-equipment industry. He can be reached at 727-464-2182 or visit www.profitsplus.org.

SEMA News—April 2020

RETAIL BEST PRACTICES

Guarding Against Retail Theft

Engagement Is the Key Factor in Deterrence

By Mike Imlay

Whether by shoplifters, employees or after-hours burglars, theft can have devastating effects on a retail operation. Fortunately, there are a number of best practices you can adopt to protect your business from such thievery. Courtesy: Shutterstock.com

As a retailer, are you doing everything you can to minimize loss from theft? Whether it results from shoplifters, employees or vendors, theft remains a leading cause of “inventory shrinkage” and operational loss among retailers. In fact, according to the National Retail Foundation (NRF), inventory shrinkage cost the U.S. retail industry $46.8 billion in the last year. The NRF further set the average shrink rate for a retail business at 1.33% of sales. That may sound small, but for a retail outfit making $1 million in sales a year, that’s over $13,000 unaccounted for.

While high-tech online fraud often grabs the headlines, good old basic thievery is still alive and well. In addition to credit card fraud, consumer theft can take the form of grabbing and concealing merchandise, altering and changing price tags, “repackaging” items before checkout, and returning fingered merchandise or knockoff products for refunds. Then there’s employee theft, encompassing stolen inventory and misappropriation of funds, refunds and discounts. As if that weren’t enough, vendors and delivery personnel also account for a smaller percentage of retail shrinkage by shorting and skimming inventory.

Whatever form it takes, the consequences of theft can be devastating to a retailer, according to small-business consultant Tom Shay, principal of Profits Plus Solutions.

“I would take it seriously,” Shay said. “I have a friend who had five retail locations, and the whole thing went down because of a thief in one location. The business went under, and he declared bankruptcy.”

Most retailers are aware of the more tried-and-true shoplifting prevention measures:

• Keeping the retail outlet tidy, organized and well lit; eliminating maze-like aisles and blind spots; and maintaining low displays and fixtures that allow for visibility along with locking display cases for more expensive items.
• Good placement of mirrors, cameras and signage to deter theft—without overdoing it. While effective in combatting crime, such visual measures can also intimidate legitimate clientele, so the aim should be “balanced deterrence” that reflects your brand.
• An adequate number of employees covering the store, along with manned counters or checkouts near entry/exit points.
• Learning to identify suspicious shopping behaviors, such as loitering, misdirecting sales people, and wearing bulky clothing, backpacks, etc. But avoid any temptation to profile. (Studies show that a well-established, gainfully employed clientele can steal just as readily as strangers, and there is no one profile that fits all.)

And while no employer likes to contemplate employee theft, the following are some of the more familiar countermeasures to guard against it:

• Again, placing cameras in crucial areas, such as entries and exits; stockrooms, inventory and delivery points; sales points; and trash areas and dumpsters.
• Regular audits and inventory control, including counting cash drawers at least daily and carefully checking delivered supplies and inventory against invoices and cash receipts.
• Instituting buddy systems for inventory tasks and taking out the trash.
• Creating a fair and positive work environment that fosters employee loyalty and involvement.

Practicing Engagement

While all of those steps are good starts, Shay believes that the most effective anti-theft tool can be summed up by the word “engagement.” Applied to shoplifting, that means customer engagement—a concept every retailer should be practicing.

“Far and away, deterrence to shoplifting does not come from RFID chips, does not come from cameras, and does not come from mirrors,” Shay said. “The answer is addressing and speaking to customers. I always advise three people saying, ‘Hello, good morning, and how are you?’ The idea is that you have engaged the person. In doing so, there’s now a bunch of people who can say what a person looks like if they’re going to steal something. It’s easier [for them] to go down the street and shoplift from somebody else.”

In fact, Shay encouraged retailers to hold regular training sessions to help build useful rapport with clientele. For him, typical conversation starters such as “May I help you?” or “Can I ring that up for you?” and “Will that be all?” lead nowhere and make for poor salesmanship.

“I would create two whiteboards and ask staff to come up with really neat things they could say to customers,” he suggested. “For example, I remember a salesperson who once came up with, ‘So what are you working on that I get to help you with?’ That’s very noninvasive and engaging. It says ‘I’m here to help.’”

Shay also suggested teaching employees to enter the aisles where customers are shopping, but not for overt surveillance. Instead, employees should greet customers while removing a shelf item and taking it to another counter or parts location—as if nonchalantly moving stock for inventory or to set aside for another customer. If the customer should ask for assistance, the employee should react immediately.

“The employee can put the item back down and take care of the customer’s needs right there,” Shay explained. “If the customer doesn’t ask for help, you walk off with the item and put it in a specified place elsewhere in the store. And when other employees see merchandise in that spot, it’s a sign to pick it up and put it back where it belongs,”

The result is proactive customer service that can increase sales while simultaneously deterring would-be thieves. Even simple eye contact and a smile that conveys engagement can be a powerful preventative strategy. But even as retailers strive to counteract theft from the shelves and at the counter, they shouldn’t neglect the stealing that can go down after hours.

“Nighttime break-ins are also common,” noted Bob Corwin, senior vice president of Alliant Insurance Services, which specializes in specialty-equipment business coverage. “That gets back in to, at a minimum, having an alarm system with both motion detection and entry and exit door monitors—the contact points, if you will. We’ve even seen a loss where somebody went on the roof and took all the copper wire out of a store’s conduits, so some companies have actually put pressure detectors on the roof as well.”

Then, of course, there’s employee dishonesty.

“A common scenario is someone at a register who appears to be ringing up an order and taking cash, but they don’t really ring up the order and instead pocket the cash,” Corwin said. “Plus the other person [the supposed customer] walks out the door with whatever the item is.”

Other obvious examples of employee theft include siphoning off inventory, forging financial instruments, and misuse of company credit cards or purchasing authority.

“They go online, they buy a little for themselves, they buy a little over here,” Corwin explained. “Something is then drop-shipped in a different location for them, and they’re selling the product on the side.”

The answer, Corwin said, is a rigorous accounting system with substantial checks and balances.

“That also gets into tight inventory control methods that keep the owner and company accountant aware of products that are purchased,” he said. “They go on the shelf; we have an inventory of what’s there; and when we sell five, we see money for five. We know that X number of products sold should lead to X number of dollars. And if there’s a discrepancy, we need to go after the discrepancy and figure out what happened.”

Ideally, retailers should run their inventory forensics monthly, with daily spot checks as well. Tight inventory controls can also help guard against theft taking place outside a retailer’s operation.

“We’ve seen delivery companies steal items, so that gets into the need for monthly forensics,” Corwin said. “Some companies also do weekly accounting.”

In Corwin’s mind, it’s about observing “how everything comes in, how it’s accounted for, and how it’s sold and goes out the door—and all the operational issues that fall into play somewhere in between.”

In that regard, a rigorous system of checks and balances should also apply to cash drawers, which Shay believes should be counted by someone other than the cashiers. He pointed to a procedure in his own business where all cash, check, debit and credit card transactions were tracked in a daily spreadsheet and reconciled against bank card and bank deposit slips.

“When you go to the bank and they stamp it, that very same form had better come back,” he said. “I like to think that there was no way you could fool me by playing with the cash at that point, but to make sure of it, even my office manager knew that at a minimum of one time a week, I would come in and count everything. Coins, ones, fives, everything.”

Regular and scrupulous inventory checks against receivables and sales invoices can help catch theft of supplies and merchandise early on, thereby preventing escalating losses from dishonest employees, vendors or delivery personnel. Courtesy: Shutterstock.com

Breaking Routines

Shay added that it’s a good practice for retail owners to add an element of unpredictability to everything they do.

“When you go to work, do you go to work about the same time every day?” he asked. “Do you park in the same place? Do you drive the same vehicle? Do you go to lunch about the same time? Do you take a day off between Monday and Sunday? Is it always the same day off? Mix up your routine.”

Corwin further noted that limiting access to video and computer equipment helps eliminate tampering with what could be crucial evidence, should theft somehow take place. However, despite even the best efforts to protect against theft, incidents may still occur—which underscores the need for properly tailored insurance.

“Crime is sometimes an overlooked coverage area,” Corwin said. “Although retailers may not be destroyed as they might be in, say, a fire, loss from theft can be significant. There are certainly ways to prevent losses from occurring, but the other side of the equation is making sure that there’s crime insurance in place in various categories beneficial to an organization—even if it’s a low limit of insurance. If you don’t have insurance, getting that money or those goods back is highly unlikely, whatever happened, even with employee theft that’s prosecuted.”

The good news is that retailers can find insurance protection against a surprisingly broad range of potential crimes without necessarily breaking the bank.

“I don’t want my clients to be insurance rich and cash poor, because it can sometimes be expensive,” Corwin said. “On the other hand, some insurance coverage areas can be really affordable. You should buy based on what your budget allows and what you can afford. That makes sense and is always number one. The goal is to protect the assets of the corporation, whatever they may be.”

A good broker will review every aspect of the business and its practices with a fine-tooth comb to help determine vulnerabilities and make recommendations for appropriate coverage.

“The application work we provide steps through questions that are really generalized,” Corwin explained. “Others get very specific about the best practices that we’re looking for. When I’m interviewing a company for crime insurance, I go step by step through the application process to assess what they may or may not be doing as it relates to that process of procuring insurance. We look at the financial information of an organization—annual sales, assets, number and types of employees, how you audit—all of the things that lead back to getting the right limit of insurance for the organization.”

Building a better mousetrap isn’t easy. Unfortunately, criminals can be extremely smart about exploiting a retailer’s vulnerabilities, and there’s seemingly no end to the ways they can abscond with a retailer’s merchandise and profits. Vigilance may seem the keyword for thwarting them, but as Shay again summed up, it’s really about much more.

“I see it as having systems in place, proactiveness and engagement, whether it’s engagement with your customer or engagement with your employees,” he said.

Keep that in mind, and you’ll always have the edge in protecting your business.

About the Experts

Bob Corwin is a senior vice president with Alliant Insurance Services, which specializes in insurance coverage for all types and sizes of aftermarket and performance industry businesses. He can be reached at bcorwin@alliant.com.

Tom Shay is the principal of Profit Plus Solutions Inc. and a frequent speaker on retailing topics, including retail practices for the specialty-equipment industry. He can be reached at 727-464-2182 or visit www.profitsplus.org.

SEMA News—April 2020

PEOPLE

SEMA’s John Waraniak Elected SAE Fellow

By SEMA News Editors

John Waraniak has been involved in the aerospace, automotive, racing and performance industries for more than 25 years with wide-ranging systems engineering experience, innovative technology insights and frontline experience.

John Waraniak, SEMA vice president of vehicle technology, has been elected an SAE Fellow for his significant technical achievements and industry contributions in both automotive and aerospace. In his role as SEMA’s chief technology officer since May 2006, Waraniak has assisted performance aftermarket companies to integrate their products with the latest advanced vehicle technologies and capitalize on new business and product-development opportunities. He has also helped them to customize with confidence by connecting SEMA manufacturers with engineering resources, capabilities and tools to manage disruptive vehicle technologies and ensure compliance with the latest industry standards and best practices.

The highest grade of SAE International membership, this distinctive honor recognizes long-term members who have made a significant impact on society’s mobility technology through leadership, research and innovation. Electing Waraniak as an SAE Fellow acknowledges the role the performance aftermarket plays in the auto industry. It also helps drive new opportunities for SEMA members to grow and prosper through automaker collaboration and representation on SAE industry initiatives and task forces developing emerging standards for connected, automated and electrified vehicles.

Waraniak will be inducted into the Class of 2019 at the SAE Awards Ceremony, held at WCX World Congress Experience in Detroit, April 20. His nomination was led by his long-time mentor and good friend Dr. David Cole, chairman emeritus of the Center for Automotive Research, as well as documented support from SEMA President and CEO Chris Kersting and industry colleagues, including Mark Reuss, president, General Motors; Paul Mascarenas, 2019 SAE president; Roy Link, chairman and CEO at Link Engineering; and Mircea Gradu, senior vice president of product and quality at Velodyne Lidar.

“I have known and worked with John for 14 years. His accomplishments and contributions have helped automotive aftermarket companies understand the latest advanced vehicle technologies and develop solutions to capitalize on new product and business opportunities. He is most worthy of recognition as an SAE Fellow,” said Kersting.

Waraniak has been involved in the aerospace, automotive, racing and performance industries for more than 25 years with wide-ranging systems engineering experience, innovative technology insights and frontline experience for competing and winning in today’s Automotive 4.0 transformation. He has held executive management positions at General Motors, Hughes Aircraft, Northrop and No Fear. While at General Motors and Hughes Aircraft, he led the corporate-wide transfer of technology and best practices from Hughes to GM to deliver results for improved safety, performance, electronics and winning motorsports programs.

Born and raised in the Motor City of Detroit, Waraniak is an avid auto industry and motocross enthusiast. He is a graduate of the University of Michigan, the University of Illinois and Caltech’s executive engineering management program.

SEMA News—April 2020

HERITAGE

Safety Pioneer

By Drew Hardin

Photography: Steve Scott, Petersen Publishing Company Archive

It would be difficult to estimate how many lives have been saved and injuries averted (or at least minimized) by the pioneering work of Bill Simpson. Simpson, who passed away in December 2019, was one of a handful of members of the racing community who dedicated their lives to improving driver safety.

Simpson was a racer himself. In 1958, at the age of 18, he broke both of his arms when he couldn’t get his race car stopped before careening off the end of a dragstrip. During his recuperation, he thought long and hard about ways to keep that from happening again.

At the suggestion of an uncle who operated a military surplus store, he focused on using parachutes to slow speeding cars and tested a prototype with fellow racer Mike Sorokin. As the story goes, Simpson pitched the parachute out the back window of a Chevy station wagon that Sorokin had pedaled to about 100 mph. The chute, tied to the wagon’s trailer hitch, was so big that it sent the car airborne—and the two racers to jail when the police showed up.

But Simpson was onto something, and none other than Big Daddy Don Garlits was among the first customers for his dedicated drag-race parachutes.

Simpson is seen here in September 1965, when he was photographed for a Car Craft profile. That same year, he pioneered another innovation—the dual drag chute—again with help from Sorokin, who by that time was a member of the famous Surfers drag-racing team.

Note the company logo on Simpson’s T-shirt. He hadn’t yet diversified beyond parachutes, so it was still Simpson Drag Chutes and not Simpson Safety Equipment. Perhaps his most important innovation was still two years in the future, when a meeting with astronaut Pete Conrad would introduce Simpson to Nomex, the flame-retardant material that NASA used in
space suits.

Simpson took a prototype Nomex fire suit to Indianapolis in May of 1967. By the time the race started that year, 30 of the 33 entrants were wearing Simpson Nomex suits. To convince any doubters in the racing community, Simpson—more than once over the years—had himself photographed on fire while wearing one of his suits.

Simpson continued to race while innovating safety gear, moving up to Indy cars in the late ’60s. Among his strongest finishes was 13th place in the 1974 Indy 500, but he stopped racing in 1977 when he realized that business distractions were affecting his concentration.

Simpson left the company he founded in the wake of Dale Earnhardt’s fatal 2001 crash at Daytona, amid allegations that Earnhardt’s lap belt (made by Simpson) failed. His drive for safer racers didn’t stop there, though, as he went on to launch Impact Racing in 2002.

Simpson was inducted into the SEMA Hall of Fame in 1988 and the Motorsports Hall of Fame in 2003.

SEMA News—April 2020

Directory of Data Innovators

A solid foundational ACES and PIES compliant data set with images that is suitable to support most selling efforts in brick and mortar and on the web.

The Silver level builds upon the Bronze level data set with the addition of weights, dimensions, more complete descriptions, bullet points and additional images.

The Gold level further improves the Silver data set with the addition of descriptive product attributes and digital assets, including installation instructions and warranty information.

The pinnacle of data, the Platinum level, builds upon the previous three levels with the addition of even more of the all-important digital assets, descriptions, videos, kit and interchange information and more, designed to meet even the most rigorous receiver requirements.

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Accel – Silver
Cleveland, OH
www.accel-ignition.com
Manufacturer and designer of a variety of racing, performance and appearance products for the automotive, motorcycle and RV markets sold under ACCEL, Hays, Lakewood, Mallory and Mr. Gasket brands.

Access Cover – Platinum
Jamestown, ND
www.accesscover.com
Manufacturer of the ACCESS Original Roll-Up Cover and six other soft tonneaus, including the LITERIDER and Limited Edition increased-capacity covers, and VANISH and LORADO low-profile covers. Ask us how you can make more money on cover sales with our smart truck accessories for all covers, including the EZ-Retriever II, TRAILSEAL sealing gasket, LED lights and more. Tested. Trusted. Guaranteed.

ACE Racing Clutches – Platinum
Sullivan, MO
www.aceracingclutches.com
In 1997, Ace Manufacturing introduced its racing division. Since its inception, Ace Racing has continued to be the leader in race clutch technology with more than 15 years experience in high-performance racing clutches.

ACI LED Lights – Platinum
Jamestown, ND
www.agricover.com/ledlights
Agri-Cover Inc. offers ultra-bright, long-lasting LED lights at a great price. Nine different models with a variety of styles and output levels, so you can choose a light that’s ideal for almost any auto, farm, recreation or construction use.

Action Clutch – Platinum
Los Angeles, CA
www.actionclutch.com
We are a manufacturer of performance parts. We specialize in building clutches and flywheels for the automotive industry.

Addictive Desert Designs – Platinum
Mesa, AZ
www.addictivedesertdesigns.com
Addictive Desert Designs was born from an addiction to push the limits of design and a passion for customizing vehicles and a love for the desert. This has driven us to pursue our goals of engineering the world’s toughest and visually appealing products for trucks, SUVs and Jeeps.

Adenna – Platinum
Ontario, CA
www.adenna.com
Protect your hands. Adenna supplies more than 20 different styles of nitrile and latex disposable gloves to protect your hands against acetone, paint thinner, gasoline, oil and chemicals. Our products are available through distributors worldwide, and we service from three warehouses across the country.

Advanced Clutch – Platinum
Lancaster, CA
www.advancedclutch.com
Manufacturer of high-performance clutches and flywheels, including the Xtreme clutch and XACT flywheels for street-performance and racing applications in the compact, European, domestic and truck markets.

Advanced Fuel Dynamics – Platinum
Troy, TX
www.advancedfueldynamics.com
We design and manufacture fuel control solutions for all engines to allow use of multiple fuels and to give performance and environment benefits to all types of engines.

Advantage Truck Accessories – Bronze
Elkhart, IN
www.advantagetruckaccessories.com
Manufacturers of the Torzatop, Hard Hat and Sure-Fit Tonneaus, Advantage Truck Accessories is dedicated to the best quality in soft, folding and snap tonneau covers.

Aegis Tonneau Covers – Platinum
Hasbrouck, NJ
www.aegis-tonneau.com
Aegis Tonneau Covers are constructed with high-quality, double-sided vinyl and secured by an extruded aluminum framework. Manufactured by enthusiasts for enthusiasts, we ensure the highest quality at the best prices. All Aegis Tonneau Covers are backed with a limited 
lifetime warranty.

AEM Induction – Platinum
Riverside, CA
www.aemintakes.com
Manufacturer of high-performance air-intake systems featuring Dryflow hybrid air filters for sport compacts, musclecars, trucks and SUVs.

AERO Exhaust – Platinum
South Jordan, UT
www.aeroexhaust.com
Manufacturer of stainless-steel, high-performance race and street exhaust systems.

Aeromotive Fuel System – Platinum
Elgin, IL
www.aeromotiveinc.com
Manufacturer and designer of EFI and carbureted fuel pumps, filters, regulators, accessories and complete fuel-delivery systems for racing, street and marine applications.

Agency Power – Platinum
Gilbert, AZ
www.agency-power.com
Agency Power Industries LLC was developed out of the need to provide quality, functional and fashionable racing products.

AIRAID – Platinum
Phoenix, AZ
www.airaid.com
Manufacturer of premium cold-air intake systems, premium air filters and PowerAid throttle-body spacers.

Air Lift – Platinum
Lansing, MI
www.airliftcompany.com
Manufacturer of suspension and control systems which enhance vehicle load support, ride and handling in niche markets.

Air Lift Performance - Platinum
Lansing, MI
www.airliftcompany.com
Air Lift Performance has a history of delivering high-quality suspension products and amazing customer service. The company has been at it since 1949 and has some impressive NASCAR roots.

All Sales – Platinum
El Dorado Hills, CA
www.allsalesmfg.com
Manufacturer of billet accessories, fuel doors, third-brake light covers, mirrors, license frames, tailpipe tips, interior accessories, door handles, Stubbie antennas and the G-Wing spoiler.

Alloy USA – Platinum
Suwanee, GA
www.alloyusa.com
Alloy USA is a manufacturer of performance drivetrain products, high-strength axle shafts and kits, performance ring-and-pinion sets as well as trick problem-solving products. We specialize in Jeeps, Chevy musclecars, Mustangs, and GM, Ford and Dodge trucks.

Alpha Owls – Platinum
City of Industry, CA
www.alphaowls.com
Alpha Owls LED technology helps create lighting that’s powerful and iconic, not only in the dark of night but also in broad daylight. The stylish design is aesthetically pleasing, and it also increases visibility to others, whether you’re coming or going.

AlphaRex – Platinum
Baldwin Park, CA
www.alpharexusa.com
AlphaRex specializes in designing and manufacturing superior automotive aftermarket performance lighting. Our revolutionary patented full LED technology—Nova-Series LED headlights—mark the debut of our distinctive brand.

Alpine Electronics - Silver
Torrance, CA
www.alpine-usa.com
Alpine Electronics is an automotive electronics manufacturer that provides consumers and leading automakers with audio, video, navigation and driver-assistance products.

American Car Craft – Platinum
Hudson, FL
www.americancarcraft.com
Manufacturer of stainless-steel automotive accessories. All parts are vehicle specific and handmade in the United States.

AMP Research – Platinum
Buford, GA
www.amp-research.com
AMP Research designs, engineers and manufactures innovative, high-quality automotive accessories. The company’s motto, “Innovation In Motion,” captures the groundbreaking mix of breakthrough products the company has brought to the market. Current products include: PowerStep, PowerStep XL, BedStep, BedStep2 and BedXtender HD.

Anderson Composites – Bronze
City of Industry, CA
www.andersoncomposites.com
Anderson Composites specializes in carbon fiber and fiberglass components for late-model domestic makes and models.

Anvil Off-Road – Silver
Bowling Green, KY
www.holley.com/brands/anvil_off_road
Anvil Off-Road is a Holley brand for Jeep, truck and UTV enthusiasts. Anvil will provide the quality parts and accessories to support your personal off-road adventure.

AnzoUSA – Platinum
Chino, CA
www.anzousa.com
Manufacturing superior performance lighting products for cars, trucks, SUVs and off-road vehicles. AnzoUSA offers DOT-SAE-FMVSS108-compliant LED taillights, headlights (CCFL halo/projector), LED parking lights, LED third-brake lights, off-road and auxiliary LED lighting, LED tailgate bars, trailer and tow lighting products, LED replacement bulbs and Xenon replacement bulbs.

ARC Lighting – Platinum
Bastrop, TX
www.arc.lighting
Providing high-quality, high-performance LED lights at reasonable prices for automotive, 4x4, commercial and industrial vehicles.

ARIES Off Road – Platinum
Torrance, CA
www.ariesautomotive.com
ARIES Automotive has been providing unparalleled aftermarket products with reliable service for 18 years. We’ve grown year after year by producing the latest designs of automotive accessories in tubular steel, rubber and ABS plastic. We specialize in grille guards, bull bars and side bars, and our full line of Jeep accessories continues to expand with modular and tubular bumpers, tubular doors and more.

ARK Performance – Silver
Ontario, CA
www.arkperformance.com/default.asp
ARK Performance Inc. was founded in 1995 and is now one of the largest manufacturing facilities in Korea for aftermarket performance products. ARK is a global company that thrives with both a strong history and foundation in metallurgy, exhaust technology, suspension engineering and automotive design.

Armordillo USA – Platinum
City of Industry, CA
www.armordillousa.com
Manufacturer of light-truck accessories, including bull bars, step bars, grilles, fender flares and trailer hitches.

Auburn Gear – Platinum
Auburn, IN
www.auburngear.com
Manufacturer of traction-enhancing differentials, including performance limited-slip, ECTED selectable limited-slip to full-locking differentials, spools and mini spools.

Auer Automotive – Platinum
Jacksonville, FL
www.auerautomotive.com
Auer Automotive is an award-winning manufacturer, importer and distributor of high-quality automotive accessories, including OEM replacement LED and halogen fog lights, LED DRL (daytime running lights) and LED off-road lights as well as custom grilles, running boards and other accessories.

Auto Custom Carpets Inc. – Platinum
Anniston, AL
www.accmats.com
Manufacturer of original-style molded carpets, floor mats, trunk mats and sound deadeners for domestic and import vehicles. Vacuum-molded vinyl mats for commercial automobiles, vans and pickups.

Auto Metal Direct – Bronze
Buford, GA
www.autometaldirect.com
Restoration body panels and trim made from our exclusive tools for classic GM musclecars and trucks, and classic Dodge and Plymouth musclecars.

Auto Meter – Platinum
Sycamore, IL
www.autometer.com
Manufacturer of performance and specialty vehicle instrumentation, data-acquisition systems, ruggedized video recording systems, tire-pressure monitoring systems, integrated displays and much more.

Auto Ventshade (AVS) – Platinum
Buford, GA
www.lundinternational.com
With roots going back to 1935, AVS is the innovator of the vent shade product—a device originally mounted above car windows to keep the rain out and let the fresh air in. Today, AVS manufactures a multitude of high-quality automotive accessories, with vent visors/side-window deflectors and hood protections serving as primary product lines.

Backrack Inc. – Bronze
Oakville, ON, Canada
www.backrack.ca
Manufacturer of truck racks and hardware kits for mounting toolboxes and warning lights, securing cargo and carrying ladders without harming the cab.

Baer Brake Systems – Platinum
Phoenix, AZ
www.baer.com
Manufacturer of Baer Claw Brake Systems and related components. This includes made-in-the-U.S.A. forged-alloy street and race calipers, EradiSpeed two-piece and plus-size rotors, as well as direct-replacement Baer Sport Rotors and pad upgrades for cars, light trucks and SUVs.

Baer Sport – Platinum
Phoenix, AZ
www.baer.com
Direct-replacement performance rotors and pad upgrades for cars, light trucks and SUVs.

Baja Designs – Silver
San Marcos, CA
www.bajadesigns.com
Manufacturer of LED and HID lights and lightbars for trucks, motorcycles, off-road vehicles, military vehicles and off-road competition vehicles.

BAK Industries – Platinum
San Fernando, CA
www.bakindustries.com
Manufacturer of hard folding truck bed tonneau covers, retractable covers, bedliners, bedrail protection and running boards.

B&W Hitches – Platinum
Humboldt, KS
www.turnoverball.com
Manufacturer of a line of quality trailer hitches made in the U.S.A. Among its products is the Turnoverball gooseneck hitch, Companion and Patriot 16K fifth-wheel hitches, and the Tow and Stow receiver hitch. In addition, B&W builds a line of heavy-duty receiver hitches, ball mounts, specialty balls and cab protectors. New this year is the Defender locking gooseneck coupler.

B&M – Silver
Santa Rosa, CA
www.bmracing.com
Manufacturer of racing and performance automatic-transmission products, plus converters and shifters for automatic and manual transmissions.

Banks Power – Bronze
Azusa, CA
www.bankspower.com
Since 1958, Banks Power has been a leading manufacturer of high-performance systems to increase the power, braking and fuel economy for gas and diesel trucks, Jeeps and RVs. Banks is also an official GM Duramax engine distributor and provides services for engine/vehicle integration as well as providing marine turnkey engines for both the private sector and military applications.

BBK Performance Parts – Platinum
Temecula, CA
www.bbkperformance.com
Manufacturer of performance induction, exhaust and suspension products, including throttle bodies, cold-air induction systems, headers, cat-back and under-car exhaust systems, chassis and suspension upgrades, including lowering springs, camber plate kits and chassis bracing for today’s cars and trucks with much emphasis on Mustang/Camaro/Corvette/Charger/Challenger/300.

BD Diesel – Platinum
Sumas, BC, Canada
www.dieselperformance.com
Manufacturer of diesel performance products, including exhaust manifolds, intercoolers, exhaust brakes, transmissions, torque converters, injectors, fuel pumps, turbochargers and electronics.

BDS Suspension – Bronze
Coldwater, MI
www.bds-suspension.com
BDS Suspension was started in 1996 by a business group who felt it was past time to create a suspension company that truly had the best interest of the off road consumer as its’ foundation. With over 45 combined years experience with other major suspension companies, we set out to create a suspension company that would be the best. When you want the most for your money, BDS is the only way to go.

BedRug – Platinum
Old Hickory, TN
www.bedrug.com
BedRug is well known throughout the aftermarket, a name synonymous with high quality and innovation. Located in Old Hickory, Tennessee, BedRug got its start as a manufacturer of TPO foam composites. TPO foams offer a broad range of performance attributes ranging from softness and flexibility to thermal stability. It is a closed-cell construction, which will not absorb moisture, and is similar to the foam used in life jackets. It can be fabricated into a variety of parts that are suitable for exterior applications. Most importantly, it can be laminated to other substrates—and in BedRug’s case, those additional materials include 100% polypropylene plastic non-woven carpet and the TPO composite that creates BedTred.

Behr Hella Service – Bronze
Peachtree City, GA
www.behrhellaservice.com
Behr Hella Service covers the global independent aftermarket for vehicle air conditioning and engine cooling.

Bestop – Platinum
Broomfield, CO
www.bestop.com
Bestop has been a premier manufacturer of Jeep, truck and SUV accessories for more than 56 years. Accessories include soft tops, soft tonneau covers, bumpers, powered running boards, steps, fender flares, consoles, mirrors, racks, tire carriers, cargo-management products and much more.

Big Country Truck Accessories – Platinum
Brea, CA
www.bigcountryauto.com
Manufacturer of truck accessories, including grille guards, sidebars, bedrails, top racks and exhaust tips in black, chromed or stainless steel.

Billy Boat Performance Exhaust – Platinum
Phoenix, AZ
www.bbexhaust.com
Manufacturer of high-performance stainless-steel exhaust systems and headers for sports cars, trucks and SUVs.

Bilstein – Platinum
Poway, CA
www.bilsteinus.com
Manufacturer of monotube gas pressure shock absorbers and struts for street to Formula One vehicles. A company of ThyssenKrupp Technologies.

Black Horse Off Road – Platinum
Long Island, NY
www.blackhorseoffroad.com
Black Horse Off Road has been serving the automotive aftermarket industry with reliable service and innovative products for more than 15 years. We have grown over the years from a small local automotive accessories wholesaler to a nationally respected brand.

BluePrint Engines – Platinum
Kearney, NE
www.blueprintengines.com
BluePrint means fun, reliable horsepower that you can drive every day. That’s why you’ll find our engines in all kinds of vehicles—from 4x4s to air boats to kit 
cars to frame-off restorations. You’ll find a lot of choices for crate engines. Take a look at BluePrint. We’re large enough to build engines by the thousands, but small enough to build one just for you.

BMR Suspension – Platinum
Seffner, FL
www.bmrsuspension.com
Manufacturer of performance aftermarket suspensions and chassis systems for GM, Ford and MOPAR vehicles.

Body Armor – Platinum
Corona, CA
www.bodyarmor4x4.com
Manufacturer of off-road accessories specializing in front and rear bumpers, swing-arm tire/gas can carriers, trail doors, rock-crawler side bars, rock steps, roof racks, sport racks. Vehicle applications include the Jeep Wrangler, Toyota Tacoma, Tundra, FJ Cruiser and Ford Super Duty.

Bolt Lock Corp. – Platinum
Milwaukee, WI
www.boltlock.com
STRATTEC designs and manufactures electronic and mechanical automotive locks and keys, steering column housings, latches, power-sliding-door and lift gate systems, and other access-control products. STRATTEC’s BOLT family of locks eliminate the need to carry extra keys by working with your vehicle ignition key. STRATTEC’s history in the automotive business spans more than 100 years.

BOOSTane – Platinum
Bonita Springs, FL
www.boostane.com
Developer, manufacturer and distributor of high-performance engine solutions and octane booster. The accumulation of nearly a decade of development and testing.

Booster PAC – Silver
Lenexa, KS
www.cloreautomotive.com
In the shop, in the fleet garage or on the construction site, Booster PAC jump starters earn their reputation of dependable excellence jump after jump. A Clore Automotive brand.

Borgeson – Platinum
Travelers Rest, SC
www.borgeson.com
Manufacturer of innovative steering components for the musclecar, street-rod and light-truck markets.

Borla – Silver
Oxnard, CA
www.borla.com
Pioneer and leading manufacturer of aircraft-grade T-304 austenitic stainless-steel performance exhaust products for domestic and import cars, trucks, SUVs, XR-1 racing, universal and marine applications; also manufacturer of induction parts and accessories for the racing and performance industry ranging from inlet manifolds to all-out-racing injection systems.

Brigade – Silver
Peachtree City, GA
www.hellausa.com
Reversing and warning alarms from Hella Brigade USA.

Bright Earth – Silver
Bowling Green, KY
www.holley.com/brands/bright_earth
Bright Earth LED products from Holley provide clarity, visibility and outstanding lighting performance for your vehicle. Step up to LED and light up the night with Bright Earth.

Brisk – Platinum
Humble, TX
www.BriskUSA.com
Brisk has a 79-year tradition of spark-plug production and is a world leader in performance and racing spark plugs. Brisk patented multi-spark plug (proven by multiple wins at Daytona) is a spark plug that produces three sparks for every secondary ignition pulse. Brisk offers spark plug lines, including Multi-Spark, Silver, Iridium, Yttrium and Plasma.

Bully Dog – Platinum
American Falls, ID
www.bullydog.com
Every Bully Dog product from GT tuners, intakes, big-rig manifolds and rapid-flow cold-air intakes are developed to be flexible, allowing users to customize their vehicles to whatever end they desire. Whatever users needs may be, Bully Dog provides them with the high-quality solutions they need and the back-in-your-seat experience they crave. Bully Dog Technologies: Making Every Ride a Bully.

Bushwacker – Platinum
Buford, GA
www.bushwacker.com
Bushwacker is a U.S. manufacturer of aftermarket and OE automotive accessories. The company specializes in quality products utilizing ISO/TS standards with on-site design and tooling resources. Products include fender flares, bedrails, tailgate caps and body cladding. We’re backed by more than 50 years of innovation and industry-leading customer service.

Canton Racing Products – Bronze
North Branford, CT
www.cantonracingproducts.com
Manufacturer of oil pans and oiling systems products related to racing and high-performance applications since 1981.

Cargo Area Liner – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Custom Cargo Area Liner protects the entire floor area and seat back. A hook-and-loop strip allows split seats to operate.

CargoGlide – Silver
St. George, UT
www.cargoglide.com
CargoGlide manufactures and distributes eight models of sliding cargo trays for the bed of pickups, vans and SUVs. CargoGlide is known for providing innovative, rugged solutions to cargo-management needs and look good doing it. One hundred percent extension and 70% extension capacities from 600 lbs. to 2,000 lbs. Get a CargoGlide, get your gear!

CARR – Platinum
Temecula, CA
www.carr.com
American manufacturer of exterior accessories for trucks, vans, trailers, SUVs and Jeeps. Established in 1945.

Carroll Shelby Wheel Co. Inc. – Bronze
Henderson, NV
www.carrollshelbywheels.com
Part of the Drake Automotive Group, the Carroll Shelby Wheel Co. has an enormous selection of high-quality and awesome wheels.

Cataclean – Silver
Bowling Green, KY
www.holley.com/products/cataclean
Cataclean is a patented and EPA-approved fuel- and exhaust-system cleaner that reduces carbon buildup and also cleans your vehicle’s oxygen sensors, fuel injectors and cylinder heads. A Holley brand.

Centerforce – Platinum
Prescott, AZ
www.centerforce.com
Centerforce offers a multi-leveled product line, allowing customers to choose a performance clutch that matches their needs. Manufacturer of the original Centerforce centrifugal weights, Dual Friction and the new DYAD DS Multi-Disc clutch system. Centerforce offers six different clutch systems, flywheels and accessories available for cars and trucks from both domestic and import manufacturers.

Champion Spark Plug – Silver
Southfield, MI
www.championsparkplugs.com
For more than 100 years, the iconic Champion brand has been a world leader in the manufacturing of spark plugs for every kind of combustion engine. From innovation aviation technology to a tradition of motorsports dominance, the Champion brand has been a part of product development in every type of engine.

CHARGE IT! – Silver
Lenexa, KS
www.cloreautomotive.com
With CHARGE IT!, everything in your garage can be kept charged up and ready for use. Big or small, summer or winter, no matter what type of lead acid battery it utilizes. A Clore Automotive brand.

CIPA USA – Platinum
Port Huron, MI
www.cipausa.com
Manufacturer of quality mirrors and accessories for the OEMs and aftermarket.

Clazzio – Bronze
Torrance, CA
www.clazzio-11i.com
Manufacturer of interior accessories, including Clazzio seat covers.

Clevite - Bronze
Ann Arbor, MI
www.us.mahle.com
Clevite is an American brand with one of the oldest pedigrees and supplies pistons, assemblies, cylinder liners, bearings and valves for American commercial vehicles as well as construction and agricultural equipment applications.

Clim Art - Bronze
Lincoln Park, NJ
www.sparklinesauto.com
Clim Art is a quality, affordable line of car accessories from Spark Lines Inc.

Clinched Flares – Platinum
Burbank, CA
www.clinchedflares.com
Designer, manufacturer and distributor of universal fender flares, ducktails and widebody kits made out of high-quality 3.5mm ABS plastic.

Clore Automotive – Silver
Lenexa, KS
www.cloreautomotive.com
Founded in 2001, but with a more than 50-year heritage, Clore Automotive is a leader in the design, development and manufacturing of automotive service equipment for professionals and consumers. Our brands include some of the most widely recognized names in the automotive equipment aftermarket, including Booster PAC, Jump-N-Carry, SOLAR, Christie, VIPER and T-TECH.

Coast to Coast – Gold
Tampa, FL
www.coast2coastinternational.com
Manufacturer and distributor of automotive wheels and restyling accessories, including CCI grille overlays, impostor wheel skins, factory replacement alloy and steel wheels, ProEFX custom accessories and more.

Colgan Custom – Platinum
Pauls Valley, OK
www.covercraft.com
Covercraft acquired Colgan Custom in 2009, committed to continuing the tradition of design and manufacturing excellence Colgan Bras are known for—setting standards by which others are measured. Still made in the U.S.A. using premium Haartz vinyl. New applications and patterns are added weekly.

Cometic Gasket – Platinum
Concord, OH
www.cometic.com
Cometic Gasket Inc. is a leading worldwide manufacturer of shelf-stock, custom and short-run gaskets for the automotive and powersports performance aftermarket, original equipment and remanufactured industries. Cometic products are proudly made in the U.S.A. with materials manufactured on American soil.

COMP Cams – Platinum
Memphis, TN
www.compcams.com
Manufacturer of valves/drivetrains, EFIs, cylinder heads, nitrous, clutches and more. Including companies such as COMP Cams, FAST, RHS and ZEX.

Covercraft – Platinum
Pauls Valley, OK
www.covercraft.com
Manufacturer of custom and ready-fit vehicle covers and bras, dash covers, powersports covers, seat covers, floor mats, window sun shields, tailgate nets, trunk organizers, tire covers and canine travel products. Also, contract sewing.

CoverKing – Platinum
Anaheim, CA
www.coverking.com
Manufacturer of custom and universal seat covers, car covers, dashcovers, RV covers, ATV covers, custom floormats, sunshields, molded dashcovers and rear deck covers.

Coyote Wheel Accessories – Bronze
Garden Grove, CA
www.coyoteaccessories.com
A wholly owned brand of Revolution Supply Co. and a high-quality wheel and tire accessories company for more than 13 years.

Crane Cams – Bronze
Daytona Beach, FL
www.cranecams.com
Manufacturer and designer of camshafts, valvetrain components, electronic ignitions and electronic engine controls for cars, trucks, aircraft, motorcycles and marine.

Crown Automotive Jeep Replacement – Platinum
Marshfield, MA
www.crownautomotive.net
Distributor of replacement parts for Jeep vehicles.

CSF-Racing & High Performance – Silver
Rialto, CA
www.csfrace.com
CSF Inc. strives to build and engineer the most advanced, efficient and reliable cooling systems in the world. CSF manufacturers a wide variety of sophisticated cooling systems with more than 117 different applications ranging from high-performance all-aluminum direct-fit replacement radiators, to complete custom applications for race cars, powersports, off-road, marine and industrial uses.

CTEK Battery Chargers – Platinum
Twinsburg, OH
www.smartercharger.com
CTEK Power manufactures a complete range of new-generation high-quality, reliable battery chargers and accessories for private and professional use that are effective, user friendly and, above all, safe to use. A leader in Switch Mode Technology, CTEK’s cutting-edge innovations have made it a global leader in the industry selling more than 4 million chargers in more than 60 countries worldwide.

Curt Manufacturing – Platinum
Eau Claire, WI
www.curtmfg.com
CURT is the first name in towing products for automobile and truck hitches, as well as RV, gooseneck and commercial towing systems.

Custom Hood Protector – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Masks provide protection from all weather conditions. Durable leather grain vinyl is micro-perforated...drying itself as you drive! Sleek design is custom tailored to your vehicle. Allows the hood to open without removing the cover and installs in less than five minutes.

DeatschWerks – Platinum
Oklahoma City, OK
www.deatschwerks.com
Manufacturer and supplier of the most comprehensive selection of application-specific, high-performance fuel injectors and fuel pumps for sport-compact, modern muscle and European vehicles.

Dedenbear – Platinum
Sycamore, IL
www.dedenbear.com
Manufacturer of drag-racing parts for more than 25 years.

Dee Zee – Platinum
Des Moines, IA
www.deezee.com
Manufacturer of automotive accessories, including running boards, tube steps, toolboxes, transfer tanks, tailgate protectors, mudflaps, bed caps, grille guards, sport bars, cab organizers and more.

Demon Carburetion – Silver
Bowling Green, KY
www.holley.com/brands/demon
Demon Fuel Systems set a new standard for performance and looks when it launched its famous Demon carburetors more than a decade ago. It offers classic modular carburetor performance plus modern looks. Killer features and a wide array of styles to choose from mean there is no reason to look anywhere else for performance carburetors.

Deviant Race Parts – Silver
Hayden, ID
www.deviantraceparts.com
Provides the diesel performance industry with innovative products, excellent customer service and reasonable prices. We design, manufacture and R&D in-house on our own vehicles—so rest assured, Diesel Race Parts will get you there AND back home.

DiabloSport – Platinum
Delray Beach, FL
www.diablosport.com
Manufacturer and developer of high-performance automotive electronic tuning products.

Diamond Eye Performance – Platinum
Athena, OR
www.diamondeyeperformance.com
Manufacturer of mandrel-bent high-performance diesel and gas exhaust kits, parts and exhaust components with custom mandrel-bending capabilities.

Dick Cepek – Bronze
Stow, OH
www.mickeythompsontires.com
Manufacturer of street, strip, truck and off-road tires, cast aluminum wheels and forged drag-racing wheels.

Dinan Engineering – Platinum
Morgan Hill, CA
www.dinancars.com
Premier high-performance tuner for BMW vehicles. Specializing in electronic tuning, air intakes, suspension, exhaust systems and braking—offering a full factory-backed four-year/50,000-mile warranty through any BMW dealership.

DIRECTED – Silver
Vista, CA
www.directed.com
Manufacturer of vehicle, audio and mobile electronics.

Disc Brakes Australia – Platinum
Moorpark, CA
www.dbausa.com
Manufacturer of performance brake rotors for street performance, 4000 series for motorsports applications and premium street performance, and 5000 series for street and track performance.

Doug’s Headers – Platinum
San Dimas, CA
www.dougsheaders.com
Doug’s Headers, a respected name in the header industry since the ’60s, began in 1958 as a small muffler shop in East Los Angeles, California. Every Doug’s header comes with all the necessary mounting hardware, collector reducers or connector pipes, premium gaskets and detailed installation instruction sheets.

Drake Off Road – Silver
Henderson, NV
www.drakeoffroad.com
Drake Off Road products represent the ultimate in durability, ruggedness and show. Drake Off Road currently provides parts for ’96–’15 Jeep Wrangler TJs and JKs, Toyota FJ Cruisers and ’66–’77 Ford Broncos.

Driven Racing Oil LLC – Silver
Huntersville, NC
www.drivenracingoil.com
Driven Racing Oil, born from Joe Gibbs Racing, is formulated specifically for all-out race and high-performance engines.

DualLiner – Platinum
West Bend, WI
www.dualliner.com
DualLiner is the manufacturer of a five-piece component bedliner system made for fullsize American pickups. Custom-fit, hard-plastic sides interlock with a heavy-duty 3/8-in. thick ZeroSkid rubber floor. The DualLiner System provides complete dent and cargo protection. Easy 20-minute install with no prep and requires no maintenance—100% American made and backed by a real lifetime warranty.

Duck Covers – Platinum
Benicia, CA
www.duckcovers.com
Duck Covers Defender Series semi-custom car covers are available for indoor use, in/outdoor use and outdoor use and feature unique rally racing or silhouette stripes.

Du-Ha – Platinum
Fergus Falls, MN
www.du-ha.com
Manufacturer of the DU-HA underseat and behind-the-seat storage units for extended cab, crew cab and regular cab pickups. Fits fullsize Chevrolet, GMC, Ford, Dodge, Nissan, Honda and Toyota trucks. The DU-HA also acts as a legal gun case in most states.

DV8 Off Road – Platinum
Riverside, CA
www.dv8offroad.com
We at DV8 Off-Road understand Jeeps. The importance of creating a product that stands the test of time on and off the trail. We build durable, long-lasting parts that complement the natural lines of a Jeep.

Eagle Specialty Products – Platinum
Southaven, MS
www.eaglerod.com
Manufacturer of high-performance connecting rods, crankshafts and rotating assemblies.

Earl’s Performance – Silver
Bowling Green, KY
www.holley.com/brands/earls
Manufacturer of high-performance plumbing, Temp-A-Cure transmission and engine oil coolers, oil and fuel filters, Hyper-Firm brake lines and Pressure Master engine seals. A Holley brand.

EBC Brakes – Platinum
Sylmar, CA
www.ebcbrakes.com
Manufacturer of automotive, motorcycle, light-truck, SUV and minivan disc brake pads and brake rotors.

Edelbrock – Platinum
Torrance, CA
www.edelbrock.com
Manufacturer of performance carburetors, intake manifolds, valve covers, air filters, camshaft, aluminum cylinder heads, fuel-injection systems, suspension components, water pumps, shocks and supercharger systems.

Edge Products – Platinum
Ogden, UT
www.edgeproducts.com
Edge Products has become the premier name for aftermarket performance electronics. Initially, the company was built on the production of performance electronics for diesel-powered trucks. Over the years, however, Edge has expanded its offerings to include innovative game-changing products for diesel and gas car, truck and Jeep markets.

EGR – Silver
Ontario, CA
www.egrgroup.com
EGR is a world leader in the design, development and manufacturing of distinctive automotive car, truck, CUV and SUV styling accessories that include fender flares, hood shields, window visors and integrated side steps in many different designs and finishes. EGR products are made tough. Be different!

Energy Suspension – Silver
San Clemente, CA
www.energysuspension.com
Manufacturer of performance polyurethane suspension and driveline components for import and domestic cars, trucks and SUVs. Includes bushings for sway bars, control arms, leaf springs, body mounts, bump stops, plus motor and transmission mounts and more.

Envy Wheels – Bronze
Richmond Hill, ON
www.envywheels.com
Envy Wheels features a vast collection of top-quality wheels for all vehicles, in all seasons. Designed and crafted by our in-house creative team, each wheel that we produce is a fusion of originality, creativity and style.

Equus Products Inc. – Platinum
Irvine, CA
www.iequus.com
Founded in 1967, Equus began as a manufacturer of private-label instrumentation for a number of OEM and aftermarket brands.

E3 Spark Plugs – Silver
Ponte Vedra Beach, FL
www.e3sparkplugs.com
Manufacturer of E3 sparkplugs for the automotive and hardware market segments.

EXCEL from Richmond – Platinum
Chicago, IL
www.richmondgear.com
Richmond Gear EXCel ring-and-pinion sets offer exceptional value with higher quality. Available in a wide variety of gear ratios, the Richmond Gear EXCel ring-and-pinion sets will give you maximum confidence in your differential.

Exedy – Platinum
Belleville, MI
www.exedyusa.com
Manufacturer of powertrain products, clutch cover assembly, clutch disc and torque converters, bearings and flywheels, plus supplier of sport clutches to factory racing teams.

Extang – Platinum
Ann Arbor, MI
www.extang.com
Manufacturer of EnCore, Revolution, Solid Fold, Express, Trifecta, FullTilt, Classic Platinum, BlackMax, Tuff Tonno, ToolBox Tonneau, Freedom Tonneau Covers and Accessories, Extang was first to introduce many styles and features in the industry. Since 1982, Extang leads with innovation, quality and customer support.

Fabtech – Platinum
Chino, CA
www.fabtechmotorsports.com
Manufacturer and designer of performance suspension systems for 2WD and 4WD light trucks and SUVs, specializing in long-travel suspension, spindles, lifts and pre-runner accessories.

Fairchild Industries – Platinum
Lake Zurich, IL
www.fairchildind.com
Fairchild Industries provides top-quality products in extruded rubber, molded rubber, molded plastic, extruded plastic, as well as elastomer solutions, for customers worldwide.

FAST – Platinum
Memphis, TN
www.compcams.com
FAST became a member of the COMP Performance Group, gaining a larger source of technological resources than ever before. This enabled the fuel-injection innovator to conduct more extensive R&D efforts with a larger team of engineers, which ultimately led to even more discoveries in computer-controlled horsepower.

Fastway Trailer Products – Silver
Provo, UT
www.fastwaytrailer.com
Fastway Trailer Products produces the most innovative trailer accessories on the market. Products such as breakaway cables, tongue jacks and feet, wheel chocs, aluminum adjustable ball mounts with integrated locking systems and anti-rattle technology, as well as various locks, including the most secure and most universal coupler lock available.

Fel-Pro – Silver
Southfield, MI
aftermarket.federalmogul.com/en-US/Brands/Fel-Pro/Pages/home.aspx
Manufacturer of Carter fuel pumps, fuel-injection and fuel-system components, Sealed Power engine bearings, pistons, Fel-Pro gaskets, Speed-Pro performance parts and Wagner lighting products.

FIA – Platinum
Winnipeg, MB, Canada
www.gofia.com
Manufacturer of automotive aftermarket soft goods accessories specializing in custom-fit seat covers, winter fronts, bug screens, car masks, fender protectors, tire covers and cushions.

Fidanza Performance – Platinum
Perry, OH
www.fidanza.com
Fidanza Performance is a manufacturer of lightweight aluminum flywheels, steel flywheels, performance clutches, and adjustable cam gears. We also provide manufacturing services for other automotive-related products. Information about these additional machining services is available through our sales department.

Firestone Ride-Rite – Silver
Indianapolis, IN
www.riderite.com
Firestone manufactures and provides air springs for all vehicles.

Flaming River – Silver
Berea, OH
www.flamingriver.com
Manufacturer of steering components and other accessories, including tilt columns, universal joints, steering rack-and-pinions, rack-and-pinion cradle kits, steering boxes, alternators, coils/shocks, steering wheels, truck slip shafts and battery disconnect switches.

Flex-a-Lite – Platinum
Fife, WA
www.flex-a-lite.com
Manufacturer of performance cooling products, including electric and belt-driven fans, radiators and radiator fan combos, fan clutches, transmission and engine oil coolers and accessories for performance cooling. Direct-fit and universal applications available. Manufacturer of custom radiators and coolers.

FlexShade UVR SunShield – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, high-performance radiant-barrier material uses laminate construction with insulating foam and a clear mylar film on the inside. The side that faces the outside uses a metalized polyester laminate finish to reflect up to 97% of the sun’s damaging UV rays.

Flexx Boot – Platinum
Woodside, NY
www.a2ktools.com
The Flexx Boot System is world renowned, and finding new profit opportunities and/or ways to save time and money is ever more important. The Flexx Boot System offers mechanics and enthusiasts a way to make CV boot installation quick, cheap and profitable.

Flo~Pro – Silver
Red Deer, AB, Canada
www.flopro.com
On the cutting edge of exhaust manufacturing. Everything from performance mufflers for your car, SUV or truck, to 4- to 5-in. direct-fit diesel exhaust kits for your diesel engine. No matter what you drive, FLO~PRO has a product that will outlast, outperform, and the installation is effortless. Available in aluminized or 409 stainless steel; options are endless.

Flowmaster – Silver
Santa Rosa, CA
www.flowmastermufflers.com
A Northern California-based manufacturer of high-performance automotive exhaust components, including bolt-on exhaust systems, chambered and laminar flow mufflers, headers, polished stainless tips and catalytic converters. All Flowmaster mufflers and exhaust systems are available in stainless steel, which carry a lifetime limited warranty and are proudly made in the U.S.A.

Flowmaster Catalytic Converters – Silver
Santa Rosa, CA
www.flowmastermufflers.com/catalytic_converters
Flowmaster’s line of premium-quality catalytic converters covers a wide range of vehicle applications in both direct-fit and universal styles. Flowmaster catalytic converters are engineered to meet or exceed required emissions standards and are designed for long-lasting durability and performance.

FlowTech – Silver
Bowling Green, KY
www.holley.com/brands/flowtech
Manufacturer of performance exhaust components, including FlowTech headers, mufflers and cat-back exhaust systems. A Holley brand.

Fluidampr – Platinum
Springville, NY
www.fluidampr.com
Leading manufacturer of viscous harmonic dampers for performance-racing and street, heavy-duty and OEM applications. Fluidampr dampers are SFI certified and advanced manufactured 100% in the U.S.A. by Horschel Brothers Precision an ISO 9001:2008 certified company.

Fox Factory Inc. - Gold
El Cajon, CA
www.ridefox.com
For more than three decades, FOX has been an industry leader in the design and development of high-performance shock absorbers and racing suspension products for snowmobiles, mountain bikes, motorcycles, ATVs, UTVs, off-road cars, trucks and SUVs.

Frostbite – Silver
Bowling Green, KY
www.holley.com/products/cooling/radiators_and_accessories
High-horsepower street cars and trucks can be a real challenge to keep cool, and any good cooling system starts with choosing the right radiator. Frostbite aluminum radiators cool more effectively and weigh less than ordinary OEM-style brass units. A Holley brand.

FST Performance - Platinum
Osteen, FL
www.fstperformance.com
Manufacturer of extreme-performance, fuel-filtration products for racing, marine, off-road, diesel and high-performance street machines.

Fuelab – Platinum
Litchfield, IL
www.fuelab.com
Manufacturer of Fuelab fuel systems and Promark intercooler cores. Exclusive worldwide distributor for Adel Wiggins tube connectors, clamps and dry-break couplers.

Fullriver Battery USA – Platinum
Camarillo, CA
www.fullriverbattery.com
Full Throttle Series High-Performance AGM batteries are built to the highest standards on the market and can easily tackle high speeds, off-road abuse, onboard accessories, bouncing hydraulics and earth-shattering sound systems. Full Throttle batteries give you the confidence to know your battery can handle everything you put your vehicle through…providing extreme power—on demand.

Garvin Industries – Silver
El Cajon, CA
www.wildernessracks.com
Manufacturer of roof racks, roof rack accessories, bumpers, tire carriers, rock rails for Jeep Wranglers and other popular SUVs.

Gate King – Platinum
Huntington Beach, CA
www.thegateking.com
Designed to replace your truck's stock tailgate cables, Gate King allows you to adjust your tailgate height in a multitude of positions using our patented Tailgate Adjuster technology. Designed in California, and made right here in the U.S.A., Gate King provides strength and durability in a variety of positions to suit your cargo needs.

GForce Performance Products – Platinum
Akron, OH
www.crossmembers.com
We specialize in the design and manufacture of automotive components and accessories. Since the introduction of our first Patented Transmission Crossmember, our focus has been directed towards manufacturing quality products that accommodate the needs of automotive enthusiast. Our G Force Performance designs are innovative and have built their own reputation as the finest products available—making us the clear leader in automotive transmission crossmembers, flywheels and accessories.

G-FORCE Racing Gear – Silver
Roswell, GA
www.gforce.com
Manufacturer and distributor of helmets, suits, shoes, gloves, crew gear and towing accessories.

GGBAILEY – Silver
Calhoun, GA
www.ggbailey.com
GGBAILEY designs their own carpet based on the highest-quality specifications. Custom-fit patterns for each vehicle are done to our highest engineering standards and fit the exact contours of your vehicle.

Gibson Performance Exhaust – Platinum
Corona, CA
www.gibsonperformance.com
Manufacturer of precision-built exhaust systems, mufflers and headers for trucks, SUVs, vans, American musclecars, motor homes, sandrails, side-by-sides and marine vehicles.

Go Fast Bits – Platinum
Peakhurst, NSW Australia
www.gofastbits.com.au
Manufacturer of aftermarket high-performance vehicle components, including a range of innovative turbo blow-off and bypass valves, boost controllers, wastegates, lightweight engine pulley kits and short-throw gear shifters.

Go Industries – Platinum
Richardson, TX
www.goindustries.com
Established in 1978, Go Industries manufactures aftermarket accessories for trucks, vans and SUVs, including grille guards, commercial-grade rack systems, airflow tailgates, mudflaps and other related accessories. Products are manufactured in state-of-the-art facilities, utilizing computer-controlled equipment, robotic welding machines, plasma and laser cutters. Products are made in the U.S.A.

Go Rhino – Platinum
Brea, CA
www.gorhino.com
Manufacturer of truck accessories, including grille guards, sidebars, bedrails, top racks and exhaust tips in black, chromed or stainless steel.

Granatelli Motorsports – Platinum
Oxnard, CA
www.granatellimotorsports.com
The Granatelli name has been associated with speed and performance for more than 70 years. Manufacturer of smog-legal mass airflow sensors, MPG and performance ignition wires and ’95–’13 Dodge Chargers, Challengers and 300C, ’79–’13 Mustang and ’82–’13 Camaro parts.

Green Filter USA – Platinum
Mt. Braddock, PA
www.greenfilterusa.com
Manufacturer of high-performance air filters for cars, trucks, SUVs, motorcycles, ATVs, marine, shifter karts and heavy trucks. Green Filters provide maximum air flow for more power and torque. Washable and reusable with a lifetime warranty.

G-Sport Emissions Systems – Silver
Whitby, ON
www.gsportbygesi.com
G-Sport Emissions Systems, a division of GESi, works with numerous high-performance exhaust manufacturers of European, import and domestic aftermarket downpipes and exhaust solutions that meet or exceed today’s emissions regulations without compromising performance.

GT Performance – Silver
Burbank, CA
www.gtperformanceproducts.com
Manufacturer of steering components, including steering wheels, columns and accessories.

G2 Axle and Gear – Gold
Compton, CA
www.g2axle.com
G2 Performance was started as a branch of Genuine Gear to provide premium products designed to withstand the needs of today’s high-performance vehicles. With advancements in performance and the trend towards larger tires and heavier vehicles, stock drivetrain components lack what it takes to be reliable.

Hamburger’s Performance – Platinum
Whittier, CA
www.hamburgersperformance.com
Hamburger’s Oil Filtration. Choosing the right oil system components is critical to engine reliability and will extend the life of your powerplant.

H&R Springs – Platinum
Bellingham, WA
www.hrsprings.com
Manufacturer of suspension systems, including OE sport springs, sport and racing springs, cup kits, coil-overs, Trak wheel spacers, sway bars and Triple C camber bolts.

Hawk Performance – Bronze
Solon, OH
www.hawkperformance.com
Manufacturer of brake, clutch, transmission friction materials for high-performance and severe-duty applications.

Hays – Silver
Cleveland, OH
www.haysclutches.com
Manufacturer of performance and racing clutches, including pressure plates, discs, flywheels, clutch kits, accessories and custom-built specialty clutches for drag-racing and tractor-pulling applications.

Heatshield Products – Platinum
Valley Center, CA
www.heatshieldproducts.com
Manufacturer of exhaust wraps, heat shields, turbo insulation, thermal insulation, manifold heat shields, welding blankets, welding jackets and other heat-protection materials. Serving the performance/racing industry since 1985. Custom manufacturing and private labeling available. Family owned and made in the U.S.A.

Heavy Metal Off-Road – Platinum
Livermore, CA
www.heavymetaloff-road.com
Heavy Metal Off-Road specializes in the Toyota Tacoma, Toyota 4Runner and Nissan Frontier. We have our own line of premium products featuring bed bars and rock sliders, backed by our lifetime warranty.

Hedman Hedders – Platinum
Whittier, CA
www.hedman.com
The Hedman Performance Group consists of Hedman Hedders, Trans-Dapt Performance, Hedman Husler Hedders and Hamburger’s Performance. Founded in 1954, this privately owned company produces both street-legal and race-use exhaust headers and components, carburetor/EFI spacers and adapters, oil filtration parts, and engine mounts, as well as chrome, aluminum and powdercoated customizing products.

Heidts Automotive Group – Silver
Wauconda, IL
www.heidts.com
Manufacturer of independent front and rear suspension for street rods, musclecars and trucks.

Hella – Bronze
Peachtree City, GA
www.hellausa.com
Manufacturer of auxiliary driving and fog lamps; headlamps, taillamps, and interior lamps; standard, halogen, Xenon premium and HID bulbs; work lamps; relays; horns; switches; and electrical accessories.

Hella Pagid – Bronze
Peachtree City, GA
www.hella-pagid.com
Hella Pagid Brake Systems sells brake components and brake accessories on the international automotive spare parts market.

Hellwig – Platinum
Visalia, CA
www.hellwigproducts.com
Hellwig Products Co. Inc. proudly manufactures load and sway control products. Hellwig is a family-owned company founded in 1946 and with four generations of leadership. Hellwig prides itself on making suspension solutions—helper springs, air suspension and sway bars—that make driving easier and more enjoyable.

High Lifter Products Inc. – Platinum
Shreveport, LA
www.highlifter.com
High Lifter Products Inc. has been developing and marketing unique, aftermarket accessories for utility, four-wheel drive ATVs, UTVs and RUVs since 1996.

Hi-Lift Jack - Platinum
Bloomfield, IN
www.hi-lift.com
Manufacturer of the original Hi-Lift jack, plus related off-road recovery and pickup products. Brands include Hi-Lift, Handle-All and Slide-N-Lock.

HiPer Wheels – Platinum
Kansas City, MO
www.hiper-technology.com
We develop and manufacture wheels for all-terrain vehicles (ATVs) and small motorcycles using carbon-fiber composite resins by employing proprietary molding techniques.

Holley – Silver
Bowling Green, KY
www.holley.com
Holley has been a leader in fuel systems for more than 100 years. Holley carburetors powered every NASCAR Sprint Cup team and nearly every NHRA Pro–Stock champion for four decades. Now Holley EFI products power these cars and are dominating the performance world. Holley products for GM’s popular LS engine are dominating the LS scene as well. Holley’s products also include performance fuel pumps, intake manifolds and engine dress-up products for street performance, race and marine applications.

Hooker – Platinum
Bowling Green, KY
www.holley.com/brands/hooker
Hooker still holds tight to the claim of the winningest header in drag-racing history. Hooker still leads the way in design and technology with products such as engine swap headers for putting a late-model LS engine into early iron. And, Hooker still leads the way in coating processes with the recent introduction of “Darksides” black ceramic. A Holley brand.

Hornblasters – Platinum
Zehpyr Hills, Florida
www.hornblasters.com
Our train horn kits are simply ridiculous! We sell the same horns used on real trains and trust us, they are the loudest train horns money can buy.

Hotchkis Performance – Platinum
Santa Fe Springs, CA
www.hotchkis.net
Manufacturer of car, truck and SUV suspension handling kits, including fabricated trailing arms and caster/camber plates, coil springs, anti-sway bars and strut tower braces.

HP Tuners – Bronze
Buffalo Grove, IL
www.hptuners.com
Manufacturer of fuel-injection tuning and scanning software/hardware for Dodge, Ford and GM vehicles.

HUBB Filters – Platinum
Corte Madera, CA
www.hubbfilters.com
HUBB is a revolutionary, reusable performance oil filter for passenger cars and trucks. HUBB provides superior engine protection while reducing preventative maintenance costs and helping the environment.

Hurst – Gold
Santa Rosa, CA
www.hurst-shifters.com
Manufacturer of racing and performance automatic-transmission products, plus converters and shifters for automatic and manual transmissions.

HushMat – Platinum
Olathe, KS
www.hushmat.com
Exclusive manufacturer and distributor of HushMat acoustic damping, thermal insulation, sound-deadening materials, sound-absorption materials, tape materials and seam-sealing materials.

Husky Liners – Bronze
Winfield, KS
www.huskyliners.com
Founded in 1988 and based in Winfield, Kansas, Husky Liners proudly makes automotive aftermarket products designed to protect your ride inside and out. At the core of our wide product line are the Husky Liners brand of custom-fit floor liners, including front seats, rear seats and cargo areas. We also manufacture heavy-duty floor mats, custom molded mudguards and a wide assortment of quality products designed to help extend the life of your vehicle. All products are designed and manufactured in the U.S.A. and most come with a hassle-free, lifetime guarantee.

Husky Towing – Platinum
Elkhart, IN
www.huskytow.com
Husky Towing Products offer innovative designs, high-quality, custom installation and safe, easy operation. Husky is your source for a complete line of hitches, electrical products and towing accessories.

Husler Hedders – Platinum
Whittier, CA
www.hedmanhusler.com
Husler offers quality design! Hedman Husler Street & Strip drag racing headers are designed so well, they fit right in.

Hypertech – Platinum
Bartlett, TN
www.hypertech.com
A leading manufacturer of performance tuning products for domestic and import vehicles. MAX ENERGY, E-CON and SPORT power programmers, power chips and modules.

ICON Vehicle Dynamics – Platinum
Riverside, CA
www.iconvehicledynamics.com
ICON Vehicle Dynamics is a performance-engineered suspension manufacturer specializing in aftermarket components for trucks, SUVs and off-road vehicles. The company’s business is customer focused and engineering driven. World-class manufacturing processes and techniques provide our customers a robust, quality product with superior value.

Inglese – Bronze
Memphis, TN
www.compcams.com
A member of the COMP Performance Group, Inglese Induction Systems got its start in the ’70s when we began working with the Weber carburetion on the Cobra roadsters built by Shelby-American. Our work with Cobras soon paved the way for us to provide parts and tuning for some of the fastest and most exotic Ford-powered cars on the planet, including Ford GT-40s and Shelby Daytona coupes.

Inland Empire Drive Line – Platinum
Ontario, CA
www.iedls.com
Short-run manufacturer, modification and repair of driveshaft assemblies. Products include steel, aluminum and carbon-fiber composite shafts, and transmission and third-member yokes.

Innovate Motorsports - Platinum
Sycamore, IL
www.innovatemotorsports.com
Manufacturer of digital air-/fuel-ratio meters, data loggers, gauges, wideband controllers, OBO-II interfaces, engine performance sensors and tuning software.

Insane Audio - Platinum
Malibu, CA
www.insanejeepaudio.com
Insane Audio is an American manufacturing company who builds premium in-dash multimedia and navigation solutions for the off-road aftermarket.

Intro-Tech – Silver
Chino, CA
www.intro-techautomotive.com
Manufacturer of custom floormats and importer of custom-fit and semi-custom car covers, manufacturer of custom-fit roll-up Auto Shades and the Ultimate Reflector custom folding auto shades in more than 2,500 patterns, many of which are licensed by GM. Manufacturer of the racing-inspired and SEMA Global Media Award-winning Pitstop Furniture.

i3 Enterprise – Silver
City of Industry, CA
www.i3enterpriseinc.com
Manufacturer, wholesaler and distributor of light truck accessories, including bull bars, step bars, LED lights, fender flares and tonneau covers.

JBA Racing Headers – Platinum
San Dimas, CA
www.jbaheaders.com
JBA is one of the most trusted names in the aftermarket exhaust industry because of our commitment to manufacturing excellence. Our product designs are original and innovative and always deliver. Power, quality, fit, durability and smog legality are what we are known for.

Jet Performance – Platinum
Huntington Beach, CA
www.jetchip.com
Manufacturer of 50-state-legal performance chips, programmers, mass air sensors, carburetors and other performance tuning products.

JKS – Bronze
Coldwater, MI
www.jksmfg.com
Since 1989, according to the company, JKS Manufacturing has developed some of the world’s most widely used and respected products for Jeep vehicles. It all started when they pioneered the original Quick Disconnect brand of quick-release sway-bar disconnects. Since then their product range has expanded to include such favorites as the ACOS line of height-adjustable coil spring spacers, and perhaps our most advanced creation to date, the variable-rate SwitchBlade Sway Bar System.

JMS Chip & Performance – Platinum
Lucedale, MS
www.jmschip.com
JMS is a manufacturer of high-quality automotive electronic components. We develop and design reliable products that will improve the performance of your vehicle.

Jump-N-Carry – Silver
Lenexa, KS
www.cloreautomotive.com
The Jump-N-Carry line of portable power sources/jump starters serves the professional market by offering powerful, versatile units that can stand up to the rigors of everyday shop use. A Clore Automotive brand.

K&N – Platinum
Riverside, CA
www.knfilters.com
K&N Engineering is the world’s leading manufacturer of reusable performance air filters and air intake systems. K&N supplies more than 5,000 premium filtration products for cars, trucks, motorcycles, boats, engines, military vehicles and industrial equipment. K&N products are exported worldwide.

KC HiLites – Platinum
Williams, AZ
www.kchilites.com
Manufacturer of quality fog, driving and high-powered off-road lighting and related equipment, including the KC Daylighter and HIDs, distributed through the aftermarket and OEM.

King Engine Bearings – Platinum
Cedar Grove, NJ
www.kingbearings.com
By specializing in engine bearings, King has built an extensive product offering that includes a wide range of engine bearings for automobiles, light-duty and heavy-duty trucks, marine, aviation, standby power and many other types of internal combustion engines.

King Shocks – Bronze
Garden Grove, CA
www.kingshocks.com
King Shocks is a manufacturer and servicer of custom-made, owner-adjustable and rebuildable automotive shock absorbers and performance racing products for utility vehicles, OEM replacement and professional racing use.

Kleinn Automotive Air Horns – Platinum
Tucson, AZ
www.kleinn.com
Kleinn Automotive Accessories is a leading manufacturer of high-performance air horns, onboard air systems, pneumatic accessories and lift and leveling kits for trucks and SUVs. Kleinn is distributed through every major automotive parts distribution network nationwide.

K100 - Platinum
Youngstown, NY
www.k100fueltreatment.com
K100 Fuel Treatments are proprietary formulations of complex engineered organic compounds developed to eliminate water in fuels, remove gums and varnishes and stabilize fuel, add lubricity and corrosion protection and boost cetane/octane ratings. Its all-in-one chemistry is all you will need to keep your engines running right.

Koni – Silver
Hebron, KY
www.koni-na.com
Koni has been in business for 150 years, involved in automobile dampers since 1932 and has produced adjustable telescopic dampers since 1945. In addition, though known best for cars, Koni also builds shocks for trucks, buses, RVs and railway rolling stock as well. What this adds up to is well-earned design and manufacturing experience.

Koyorad – Silver
Irvine, CA
www.koyorad.com
Manufacturer of aftermarket radiators and high-performance racing radiators for both Japanese import and domestic applications.

Ksport – Platinum
Gilbert, AZ
www.ksportusa.com
Importer and wholesaler of coil-over suspensions, camber kits, control arms, brake systems and related products.

Lakewood – Silver
Cleveland, OH
www.lakewoodindustries.com
Manufacturer of safety and suspension products, including hydroformed bell housings, traction bars, drag shocks, universal joints, BFL gear lube, engine stands and related accessories.

Lange Originals – Platinum
Salt Lake City, UT
www.langeoriginals.com
Lange Originals has been serving the Jeep and automotive community for more than 20 years. Our most popular product, the Hoist-A-Top, has been a Jeep enthusiast favorite for years. Lange Originals specializes in quality products that remove Jeep hardtops and increase garage space.

Lazer Star Lights – Platinum
Paso Robles, CA
www.lazerstarlights.com
Lazer Star is the premier manufacturer of a broad line of lighting products, including LED light bars, HID and halogen driving lights and off-road racing lights. Perfect for your truck, side-by-side, motorcycle or general automotive use.

LeBra – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, LeBra Front End Covers provide an easy way to help protect your vehicles from the unexpected. LeBra offers stylish protection that makes vehicles look great!

LEED Brakes – Platinum
Buffalo, NY
www.leedbrakes.com
LEED Brakes carries a full line of drum to disc brake conversion kits, power brake booster kits, master cylinder kits and many hard-to-find brake accessories for your musclecar, classic truck and street rod.

Lloyd Mats – Platinum
Northridge, CA
www.lloydmats.com
Manufacturer of custom-fit mats for all makes and models. Six carpet qualities plus rubber and vinyl. More than 750 licensed emblems for Buick, Cadillac, Chevrolet, Chrysler, Corvette, Dodge, GMC, Hummer, Jeep, Oldsmobile, Plymouth, Porsche, SAAB and Shelby.

Lock’er Down – Platinum
San Antonio, TX
www.lockerdown.com
Driven by the need for secure storage in a vehicle, Lock’er Down was created. Although other products were available for some applications, none met our standards. We wanted to build a product that was both secure and sleek.

LOMAX Covers – Platinum
Jamestown, ND
www.agricover.com/lomax
The LOMAX Hard Tri-Fold Cover from Access Covers maximizes your truck with a low-profile design and maximum protection.

LRG Rims – Silver
Compton, CA
www.lrgrims.com
Whether you’re looking for stock replacements or some of the most aggressive fitments on the market, LRG Rims is the answer. A perfect blend of attitude, form and function.

Ltd. Edition – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Ltd. Edition is a new fabric style that goes with today’s vehicle interiors.

Lucas Oil Products – Bronze
Corona, CA
www.lucasoil.com
The world leader of synthetic and conventional high-performance lubricants, motor oils and problem-solving additives for automotive, powersports, marine, heavy-duty, industrial and agricultural applications.

Lunati – Platinum
Olive Branch, MS
www.lunatipower.com
Manufacturer of engine rotating kits, valvetrain components and internal engine parts.

Lund – Platinum
Buford, GA
www.lundinternational.com
Lund designs and manufactures the most stylish, high-performance and premium automotive accessories for trucks, SUVs, CUVs, vans and passenger cars. Available product categories include hood protection, running boards, tonneau covers, floor coverings, exterior accessories, storage boxes, cargo management and bed accessories.

Luverne Truck Equipment – Platinum
Brandon, SD
www.luvernetruck.com
Luverne offers a broad base of upscale aftermarket accessories for pickups, vans and SUVs. Its primary products are made from high-quality stainless steel, anodized aluminum and powercoated mild steel. Luverne’s many products include grille guards, nerf bars, side-entry steps, splash guards and bedrails for pickups, vans and SUVs. A CURT Manufacturing brand.

MagnaFlow Exhaust Products – Platinum
Rancho Santa Margarita, CA
www.magnaflow.com
Manufacturer of MagnaFlow/Car Sound, high-performance stainless cat-back systems, performance mufflers and state-of-the-art catalytic converters for cars, trucks, SUVs, diesels and imports.

MAHLE – Bronze
Ann Arbor, MI
www.us.mahle.com
Manufacturer of under-the-hood products for the global replacement engine products market, including MAHLE Original pistons, Clevite engine bearings, Victor Reinz gaskets and MAHLE Original piston rings.

MAHLE Motorsport – Silver
Fletcher, NC
www.mahlemotorsports.com
Manufacturer of performance pistons, pins and rings.

Mallory – Platinum
Cleveland, OH
www.mallory-ignition.com
Mallory Ignition is one of the premier brands of the ACCEL Performance Group. All brands ensure quality, reliability and value for all of your performance and custom needs.

MBM – Silver
Asheville, NC
www.mbmbrakeboosters.com
Manufacturer of power brake boosters for street rods and musclecars, proportioning and metering valves, rotors, master cylinders, spindles, brackets and backing plates, harmonic balancers, flex plates and flywheels.

MBRP Exhaust – Platinum
Huntsville, OH
www.mbrp.com
Manufacturer of exhaust systems for Arctic Cat, Polaris, Ski-Doo and Yamaha snowmobiles, catback T-304 stainless exhaust for Ford Focus and Dodge Dakota RT.

McGard – Platinum
Orchard Park, NY
www.mcgard.com
U.S. manufacturer of high-quality wheel locks, tailgate locks, spare tire locks and lifetime guaranteed chrome/black lug nuts and lug bolts.

Melling Engine Parts – Platinum
Jackson, MI
www.melling.com
Melling is a leading manufacturer of fluid pumps, including oil, water and fuel pumps for gas, diesel, transmission and hybrid applications as well as other powertrain components for the worldwide transportation industry.

Melling Select Performance – Platinum
Jackson, MI
www.mellingselectperformance.com
The Melling Select Performance line has billet-aluminum and cast-iron oil pumps, camshafts, timing components, and valvetrains. Our goal is to continually analyze the high-performance engine parts market to be able to provide you, our valued customer, with the parts you need.

Metro Moulded Parts – Platinum
Minneapolis, MN
www.metrommp.com
Manufacturer of automotive weatherstripping and rubber parts with exact replacement reproductions and the Supersoft line of weatherstrips with microcell technology.

MGP Caliper Covers – Platinum
Chula Vista, CA
www.calipercovers.com
Manufacturer and designer of caliper covers for cars, trucks and SUVs.

Mickey Thompson – Bronze
Stow, OH
www.mickeythompsontires.com
Manufacturer of street, strip, truck and off-road tires, cast aluminum wheels and forged drag-racing wheels.

Miller CAT – Platinum
San Jose, CA
www.millercat.com
Committed to building the highest-quality and most advanced emissions-control products by using innovative manufacturing processes. We proudly design and manufacture all our products in the United States, using the most-effective and reliable standards and practices.

Mishimoto Automotive – Silver
New Castle, DE
www.mishimoto.com
Established in 2003, Mishimoto has more than 10 years of experience in working toward its goal of providing superior cooling system upgrades for daily drivers, track cars, trucks and bikes.

MOMO Road Wheels – Platinum
Kansas City, MO
www.momo.com
MOMO Road Wheels offer a collection of styles to personalize your vehicle.

MOMO Tires – Platinum
Kansas City, MO
www.momo.com
Innovative tread designs and the use of advanced silica compounds allow MOMO Tires to offer improved fuel efficiency, low road noise, and enhanced grip and handling for a superior driving experience.

MOMO Tuning & Safety – Platinum
Kansas City, MO
www.momo.com
Manufacturer of quality handcrafted steering wheels and shifter knobs.

Monster Hooks – Bronze
San Jose, CA
www.monsterhooksinc.com
MHI manufactures extreme recovery hooks and vehicle accessories.

Motive Gear Performance Differential – Platinum
Chicago, IL
www.motivegear.com
Motive Gear offers the highest quality drivetrain components on the market today. More than just ring-and-pinion gears and differential bearing kits, Motive Gear offers a complete line of transmission parts and transfer case parts as well as replacement axle shafts.

Motul – Platinum
Pomona, CA
www.motul.com/us/en-us/products
A worldwide producer of synthetic motor oils and lubricants for demanding performance applications.

Mr. Gasket – Silver
Cleveland, OH
www.mr-gasket.com
The Mr. Gasket brand develops and distributes a variety of performance parts for your vehicle, including carburetor and fuel accessories, chrome-plated accessories, cooling system accessories, engine components, fuel additives, shifter accessories, specialty tools, suspension and driveline components.

MSD – Platinum
El Paso, TX
www.msdperformance.com
Founded in 1970, MSD is one of the most recognized industry names in ignition system products, EFI products and high-performance parts. The company designs, develops, tests and manufactures its entire line of ignition boxes, distributors, EFI systems, coils, spark plug wires, crank triggers and other performance parts from its headquarters in El Paso, Texas. MSD is part of the MSDP Group LLC family.

Napier Enterprises – Platinum
St. Catharines, ON, Canada
www.napieroutdoors.com
Sole-exclusive distributor with two decades of experience in manufacturing and distributing vehicle camping tents. Our Sportz and Backroadz lines are available in both truck and SUV tents.

Newark Auto Products – Platinum
East Orange, NJ
www.newark-auto.com
Manufacturer of replacement carpets for classic cars and trucks, custom protector mats with logo heel pads, and distributor of replacement rubber mats for classic pickups.

N-Fab – Platinum
Houston, TX
www.n-fab.com
Manufacturer of quality tubular accessories for most truck and SUV makes and models—foreign and domestic. Core products consist of our award-winning patented nerf-steps that come in three different configurations—cab length, full-length wheel-to-wheel—and its bed-access six-step.

NightRide – Platinum
Brooklyn, NY
https://nightride.io/
Manufacturer of driver assistance electronics

914 Rubber - Silver
Hillsboro, OR
www.914rubber.com
Founded by a guy that just needed a part for his restoration, we strive to provide you with affordable Porsche 914 parts that are no longer available.

Nolathane – Platinum
Somersby, Australia
www.nolathane.com.au
Nolathane suspension bushings synchronize your suspension system for optimal safety, handling and performance. They are the most positive link between your vehicle’s springs, struts or shocks.

Nornda Automotive – Silver
Rancho Cucamonga, CA
www.norndaautomotive.com.au
Manufacturer of cam gear drives, pulleys and sprockets.

Northern Radiator – Platinum
Willmar, MN
www.northernfactory.com
A 40-year leader in the heat-transfer industry, Northern is a manufacturer of high-quality heating and cooling products, such as radiators, condensers, charge air coolers and much more. For the high-performance industry, Northern manufactures all-aluminum radiators for race cars, musclecars and hot rods as well as the mounting, plumbing and accessories to go along with them.

NOS/Nitrous Oxide System – Silver
Bowling Green, KY
www.holley.com/brands/nos
Manufacturer of nitrous-oxide systems and components for professional drag racing, motorcycle sport-compact and performance vehicles. A Holley brand.

Omix-ADA – Platinum
Suwanee, GA
www.omix-ada.com
Manufacturer and distributor of aftermarket accessories and replacement parts. Our brands include Omix-ADA, Rugged Ridge, Alloy USA and Outland Automotive. Parts and accessories specialist for ’41–present Jeep, truck floor liners and fender flares. Our products are developed by our in-house engineering team, and we hold patents on many items. Our inventory supports more than $60 million in retail sales.

Optilux – Bronze
Peachtree City, GA
www.hellausa.com
Optilux offers a variety of products, including headlights, fog lamps, light bars, driving lamps and much more.

ORACLE Lighting – Platinum
Metairie, LA
www.oraclelights.com
ORACLE Lighting is a manufacturer and distributor of solid-state LED automotive products. Best known for coining Halo headlights in early 2001, the ORACLE Lighting line has now grown to more than 5,000 SKUs. ORACLE has made five consecutive appearances on the Inc. 5000 List and was awarded Exporter of the Year by the SBA in 2013.

Original DashMat – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, DashMat has been the most recognized, best-selling dash protector available. Custom-patterned for a perfect fit, DashMats help protect the dash surface from UV sun and/or cover blemishes and imperfections in older dashboards.

Original Parts Group – Silver
Seal Beach, CA
www.opgi.com
Manufacturer of reproduction parts for Chevelles, El Caminos, Monte Carlos, GTOs, Cutlasses, Skylarks, Cadillacs, Rivieras, Grand Prixs, Bonnevilles and Catalinas. Our parts including aluminum and stainless-steel moldings, trim, frame bushings, molded plastic, lenses, castings and chrome.

Oro-Tek – Platinum
Garden Grove, CA
www.orotekusa.com
Oro-Tek, a Revolution Supply Co. brand, offers a full line of single protocol and programmable TPMS sensors, covering 99% of ’07–’17 model years

Outland – Platinum
Suwanee, GA
www.outlandautomotive.com
Outland features a full line of truck/SUV tube steps, bull bars, all-terrain floor liners, consoles and other functional accessories to make your rig look great and perform even better.

Pacbrake – Silver
Surrey, BC, Canada
www.pacbrake.com
Designer and manufacturer of engine and exhaust brakes, throttle valves, EGR valves, exhaust diverters and thermal management valves. Also, airbag helper spring kits, air compressors and activation controls.

Painless Wiring – Platinum
Fort Worth, TX
www.painlessperformance.com
Manufacturer and designer of complete automotive electrical systems, wiring harnesses and components for restoration, modification or direct replacement for the rod, custom, musclecar, Jeep, truck and racing industries. Harnesses for the transplant of the popular GM LS series of engines and separate standalone controller for the popular GM computer-controlled transmissions.

Paramount Automotive – Platinum
Ontario, CA
www.paramount-automotive.com
Manufacturer of custom accessories for light trucks and autos. Custom grilles, billet, mesh, chrome ABS and carbon-fiber ABS. Chrome and carbon fiber ABS mirror covers, door handle covers and gas doors. Jeep bumpers and rocker guards. Running boards and cargo-management products.

Patriot Exhaust – Platinum
San Dimas, CA
www.patriotexhaust.com
Manufacturing quality ignition and exhaust products for more than 40 years.

Pavement Ends – Platinum
Louisville, CO
www.pavement-ends.com
Pavement Ends is Bestop’s most affordable brand line. Bestop has been making soft tops and Jeep accessories for 60 years, and that engineering and technology experience makes its way into all our products, even the lower-priced Pavement Ends line.

Pedal Commander – Platinum
Newbury Park, CA
www.pedalcommander.com
Manufacturer of a throttle-response controller that removes response delays on your electronic accelerator pedal.

Pedders Suspension - Platinum
Keysborough, Victoria, Australia
www.pedders.com
Manufacturer of suspension components for more than 60 years. Pedders dampers, springs, bushings, coilovers and sway bars have been featured in magazines and on TV worldwide.

Percy’s High Performance – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

Performance Distributors - Silver
Memphis, TN
www.performancedistributors.com
Performance Distributors engineers and distributes the most advanced line of high-performance and racing ignition systems, being the most technologically advanced manufacturer in the performance industry.

Pertronix – Platinum
San Dimas, CA
www.pertronix.com
Manufacturer of ignition and exhaust products. Ignitor, Ignitor II and Ignitor III electronic ignition systems, Flame-Thrower distributors, coils and spark plug wires. Doug’s Headers, Patriot Exhaust Products, JBA Performance Exhaust, Thunderbird VW Exhaust and Smithy’s Mufflers.

Pet Pads – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Pet Pads are a heavy-duty quilted material that protects seats or cargo areas and provides a comfortable pad for pets.

PDQ-TPMS – Silver
Garden Grove, CA
www.pdqtpms.com
PDQ-TPMS, a Revolution Supply Co. brand, offers a full line of single protocol and programmable TPMS sensors, covering 99% of ’07–’17 model years.

Pierburg – Bronze
Peachtree City, GA
www.hellausa.com
Pierburg, a Hella partner brand, is a leading OEM supplier of high-quality engine and emissions control products. Products include air mass meters, EGR valves, fuel pumps, vacuum pumps, vacuum switches and boost control devices.

Pitstop Furniture – Platinum
Chino, CA
www.pitstop.intro-techautomotive.com
Manufacturer of the racing-inspired and SEMA Global Media Award-winning Pitstop Furniture.

Poison Spyder – Platinum
Banning, CA
www.poisonspyder.com
Manufacturer of off-road Jeep body armor with heritage in hardcore and a knack for parts with style. Products include Rocker Knockers, Trail Corners, Crusher Corners, Tube Fenders, Stinger Bumpers and Brawler Bumpers. Our products are proudly made in the U.S.A.

Pop & Lock – Platinum
Green Bay, WI
www.popandlock.net
Manufacturer of truck tailgate locks.

Powerhouse Products – Platinum
Memphis, TN
www.compcams.com
Powerhouse Products is the premier online store for engine builders and automotive machinists, providing performance tools and measuring instruments that are the industry standard in precision and durability. A proud member of the COMP Performance Group, Powerhouse Products utilizes the resources of the largest engineering and development team in the performance aftermarket.

Powertrax – Platinum
Chicago, IL
www.powertrax.com
Manufacturer of extreme-traction differentials, including the Powertrax no-slip traction system, performance lockers and Lock-Right automatic locking differentials.

PPE Inc. – Bronze
Fullterton, CA
www.ppediesel.com
Founded in 1985, PPE (Pacific Performance Engineering) made engineering innovations the prime directive in pursuit of diesel performance. Our engineers took the Duramax platform and significantly improved horsepower and torque with the Duramaximizer—at a time when there were no consumer performance options available for these new common-rail electronic diesel engines. The product was tested in the towering dunes of Glamis, California. In an era when air- and water-cooled sand rails were commonplace, a single-cab Chevy longbed truck fitted with paddle tires producing “rooster tails” in the hot desert sand dunes was a sight to behold. People gathered to see what they had never seen before. The diesel revolution had begun. Today, we offer hundreds of products engineered to improve your diesel’s performance. From our heavy-duty cast aluminum pans and covers, which help dissipate heat and increase fluid capacity, to our 6mm, five-ply silicone, 304 stainless steel Quick Release Clamps and Flanges, from the Dual Fueler to complete, custom-built Duramax engines configured to your specific needs. All PPE products are thoroughly engineered and tested to our standards, making sure you make all the power you deserve.

Precision Gear – Platinum
Suwanee, GA
www.precisiongear.com
Manufacturer of high-performance gear sets, differentials, repair kits and installation kits.

Premier Floormats – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Premier Floormats fit most trucks, vans, SUVs and cars. It is a thick, durable, automotive-grade nylon pile and washable two-piece set.

ProActive Gears – Silver
St. Charles, IL
www.proactivegears.com
ProActive Gears carries a complete array of parts and components for transmissions and transfer cases, manufactured to precise OEM 
specifications.

Pro Comp – Gold
Compton, CA
www.procompusa.com
Retailer and wholesaler of aftermarket auto parts, specializing in off-road vehicles.

Pro Comp Tires – Platinum
Compton, CA
www.procompusa.com
Since 1992, Pro Comp USA has been manufacturing high-quality, durable products for on- and off-road enthusiasts, including tires, wheels, suspensions, shocks and more. Suspension systems were our original foundation, and they continue to be one of our strongest departments as we develop innovative new suspensions to this day.

Pro Comp Wheels – Bronze
Compton, CA
www.procompusa.com
Pro Comp USA chooses to focus on suspensions, wheels and tires for a simple, effective and affordable shopping experience.

ProConnect – Silver
Bowling Green, KY
www.holley.com/brands/prestolite_proconnect
ProConnect offers direct form and fit replacement of your OE wires and coils to save time while ensuring reliability and performance. ProConnect spark-plug wires and coils meet and, in most cases, exceed original-equipment specs.

Proform – Silver
Warren, MI
www.holley.com/brands/prestolite_proconnect
Innovation, creative design, high quality and affordability are the hallmarks of PROFORM parts in dress-up, water pumps, carburetors, alternators, starters, fans, distributors, rocker arms, engine-building tools, vehicle scales, licensed GM Performance Parts and Ford Racing dress-up parts.

Prolong – Platinum
Pomona, CA
www.prolong.com
Based in Southern California, Prolong Super Lubricants manufactures and markets advanced super lubricants for automotive, commercial fleet, industrial and racing applications.

Pro Net – Platinum
Pauls Valley, OK
www.covercraft.com
Pro Net invented the single-piece tailgate net and is the recognized leader in quality, fit and finish! A Covercraft brand.

ProRYDE Suspension Systems – Platinum
Minnetonka, MN
www.ProRYDE.com
Manufacturer of adjustable lift and leveling kits for late-model pickups and SUVs. Also, a manufacturer of suspension geometry correction products to solve wheel alignment and pinion-angle alignment challenges.

Prothane – Bronze
Costa Mesa, CA
www.prothane.com
Prothane Products are manufactured in-house from designing and tooling (Costa Mesa, California) to casting and trimming (Ontario, California), and consist of performance polyurethane-based suspension, chassis and driveline components for import and domestic cars, trucks and SUVs.

Pulstar LLC – Silver
Albuquerque, NM
www.pulstar.com
Pulstar Spark Plugs use innovative plasma-assisted combustion technology to increase horsepower and torque.

QA1 – Platinum
Lakeville, MN
www.qa1.net
QA1 specializes in providing performance shock absorbers, tubular suspension components, carbon-fiber drive shafts, rod ends, spherical bearings, struts, springs, ball joints and other related items to a variety of markets including: Circle Track racing; drag racing; street-performance and street-rod markets. We are proud to have a quality system that is certified to the ISO 9001:2008 standard.

Quick Fuel Technology – Silver
Bowling Green, KY
www.quickfueltechnology.com
“Innovators in fuel systems” is more than just a byline. Quick Fuel Technology, since its inception in 1998, has grown exponentially, culminating in the benchmark by which performance carburetors are measured.

Quick Time – Silver
Bowling Green, KY
www.holley.com/brands/quick_time
Bellhousing technology products from Holley for more than 4,000 applications.

Racepak – Silver
Bowling Green, KY
www.racepak.com
Racepak LLC follows the same guidelines and desires that have placed us atop the data acquisition industry. Our unwavering goal to produce reliable, efficient, state-of-the-art data recorders, at a price accessible to professionals and sportsmen alike, and back them with whatever service our customers may need, is as strong today as it was in 1984.

Racing Head Service (RHS) – Platinum
Memphis, TN
www.compcams.com
Racing Head Service offers the ultimate in cylinder head, engine block and intake manifold performance. Utilizing the resources of the industry-leading COMP Performance Group engineering and development team and the most sophisticated engine technology in the performance aftermarket, RHS has re-established itself as a leader in airflow design.

Radium Engineering – Silver
Clackamas, OR
www.radiumauto.com
Radium designs products to enhance the driving experience and revolutionize the industry. Extensive testing and evaluation ensures the durability and integrity of products to exceed consumer expectations.

Rampage Products – Platinum
Corona, CA
www.rampageproducts.com
Our continued commitment to service, quality and product innovation has established Rampage Products as a significant leader of premium parts and accessories in the specialty Jeep marketplace. Our team of industry enthusiasts not only uses our products, but also contributes to the many new ideas and product innovations you can see today in our offering.

Raptor – Platinum
Fremont, CA
www.raptorseries.com
Manufacturer of automotive aftermarket parts and accessories.

ReadyLift – Platinum
Henderson, NV
www.readylift.com
The largest manufacturer of leveling kits in the world! Now with a complete line of suspension systems.

Remflex – Platinum
Mineral, WA
www.remflex.com
Manufacturer of Remflex exhaust gaskets that withstand temperatures up to 3,000ºF with crush spec of 50%, seal severely warped exhaust flanges and never burn out.

Retrax – Platinum
Grand Forks, ND
www.retrax.com
Manufacturer of Retrax retractable pickup bed tonneau covers.

Retro Manufacturing– Platinum
Henderson, NV
www.retrosound.com
Manufacturer and marketer of Retrosound brand radios, loudspeakers, kick panels, antennas and accessories. The Retrobelt USA sister company offers a wide variety of seat-belt solutions and seat frames for classic and other specialty vehicles.

REV Wheel LLC – Platinum
Riverside, CA
www.rev-wheels.com
REV Wheels LLC is a revolutionary wheel manufacturer providing the highest-quality wheels through innovation and cutting-edge style. REV Wheels offers a full portfolio of wheels, including classic, luxury, off-road, tuner, RWD and OE wheels.

Rhino Lights – Platinum
Huntersville, NC
www.rhinoledlights.com
Superior lighting solutions for the off-road market, from light bars and LED pods to Rock and Whip lights.

Richmond – Platinum
Chicago, IL
www.richmondgear.com
Richmond is the leading manufacturer of professional-quality, high-performance ring-and-pinion sets. For more than 80 years, the Double Diamond has signified the highest-quality gears in the racing industry!

Rigid Industries – Platinum
Mesa, AZ
www.rigidindustries.com
Manufacturer of auxiliary and driving lights for the automotive transportation industry.

Rock-Slide Engineering – Silver
Logan, UT
www.rockslideengineering.com
Manufacturer and designer of aftermarket accessories, including bumpers.

Rockstar Mud Flaps – Platinum
Jamestown, ND
www.accesscover.com
Campers, boats and trailers are all significant investments. What is it worth to you to protect yours from damaging road debris? Avoid costly repairs and retain maximum resale value of your boat, camper or trailer by investing in Rockstar hitch-mounted mud flaps. Made model specific for the best possible fit, Rockstar hitch-mounted mud flaps contour to fit your truck’s bumper and act like a shield to deflect rocks and other road debris away from what you tow.

Roll-N-Lock – Platinum
Pompano Beach, FL
www.rollnlock.com
Roll-N-Lock is one of the most rugged, versatile and secure truck bed covers in the world. From its retractable function, which permits opening or closing in literally seconds, to its rigid, extruded aluminum construction, a Roll-N-Lock tonneau cover offers everything other tonneau covers do not.

Rough Country – Bronze
Dyersburg, TN
www.roughcountry.com
Manufacturer of hydraulic steering stabilizers, hydraulic and gas-charged shocks, Rough Country Suspension lift kits and early-model four-spring kits for Chevrolet, Ford and Jeep vehicles.

ROUSH Performance – Silver
Plymouth Township, MI
www.roushperformance.com
ROUSH Performance is the first specialty-vehicle company to combine race-proven technologies with advanced automotive engineering. The result, a unique mix of street car and race car...is a ROUSH car. Or more specifically, a ROUSH Mustang or F-150 pickup with styling, performance and handling products derived from the race track and modified for street-legal usage.

Royal Purple – Platinum
Porter, TX
www.royalpurple.com
Manufacturer of synthetic lubricants and chemicals designed for performance and street applications.

RT Offroad – Platinum
Marshfield, MA
www.crownautomotive.net
RT Off-Road is Crown Automotive’s superior line of awesome accessories and performance upgrades.

Rubicon Express – Platinum
Rancho Cordova, CA
www.rubiconexpress.com
Manufacturer of aftermarket suspension and specialty products for Jeep, Dodge, Chevrolet and Ford.

Rugged Off Road – Platinum
Henderson, NV
www.ruggedoffroad.com
Rugged Off Road high-quality leveling kits and suspension lift kits for Chevy, GMC, Ford, Dodge, Toyota, Nissan and Jeep trucks and SUVs are some of the best-engineered, best-priced suspension products on the market today. Made in the U.S.A. and engineered using more than a decade of machining experience, Rugged Off Road leveling and lift-kit products are guaranteed by the company to lift your truck and keep the factory ride.

Rugged Ridge – Platinum
Suwanee, GA
www.ruggedridgeoffroad.com
Rugged Ridge develops and sells Jeep parts and accessories for the growing Jeep and off-road enthusiast market.

Russell – Silver
Torrance, CA
www.russellperformance.com
Manufacturer of advanced fluid-transfer systems.

S&B Filters – Platinum
Fontana, CA
www.sbfilters.com
Manufacturer of high-performance, washable, reusable, automotive air filters and intake systems for cars, trucks, motorcycles and ATVs. Air filter manufacturer of custom performance air filters for racing, diesel, off-road and marine applications.

Scorpion Racing Products – Platinum
Ocala, FL
www.scorpionracingproducts.com
Manufacturer of high-performance aftermarket automotive and marine valvetrain components for domestic applications, as well as several fuel-system components, including fuel rails, fuel pump pushrods, fittings and throttle bodies.

Scott Drake – Bronze
Harrisburg, PA
www.scottdrake.net
Featuring more than 10,000 quality products, Scott Drake is one of the largest manufacturers of reproduction parts for classic Mustangs. Our products are only available through popular Mustang parts retailers and distributors, along with restoration shops.

SCT Performance – Platinum
Sanford, FL
www.sctflash.com
The leading provider of Ford, General Motors and Dodge/Chrysler/Jeep EFI tuning hardware and software.

Seat Saver – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Seat Savers are custom-patterned Single Bucket Seat Covers for OTR/Air-Ride Seats.

Seibon International Inc. – Bronze
City Industry, CA
www.seiboncarbon.com
Manufacturer of dry carbon, carbon-fiber and fiberglass body panels and accessories, including hoods, lip spoilers, trunk lids, body kits, fenders, rear spoilers and mirrors.

Seymour of Sycamore Inc. – Platinum
Sycamore, IL
www.seymourpaint.com
A manufacturer of quality spray paints and chemicals since 1949.

Sherwood Innovations Inc. – Platinum
Toronto, ON
www.sherwoodinnovations.com
Sherwood Innovations is a leading designer and manufacturer of interior and exterior finishes for cars, including dashes, consoles, door sills, pillar posts, steering wheels, chrome accents and more.

Sinister Diesel – Platinum
Roseville, CA
www.SinisterDiesel.com
Retailer of aftermarket performance truck parts.

Skid Row Offroad – Silver
Carlisle, PA
www.SkidRowOffroad.com
Manufacturer of Skid Row off-road products, including skid plates and bumpers for Jeep, Toyota and Nissan.

SLP Performance Parts Inc. – Bronze
Plymouth Township, MI
www.slponline.com
Manufacturer of specialty vehicles for late-model GM, Chrysler and Dodge performance cars and fullsize trucks.

Smittybilt – Platinum
Compton, CA
www.smittybilt.com
Manufacturer of quality truck and SUV accessories, including grille guards, Sure Steps, nerf bars, front and rear bumpers, taillight guards, accessories for Jeeps, cargo-management and replacement seating.

Sniper EFI – Silver
Bowling Green, KY
www.holley.com/products/fuel_systems/fuel_injection/sniper_efi
The Sniper line of products are bringing high-quality products into everyone’s price range. Sniper is a one-stop shop for a complete fuel-system overhaul, including fabricated intake manifolds, high-performance plumbing parts, fuel pumps and regulators, and a self-tuning TBI-style fuel-injection system that starts at $999! With Sniper, you can count on high-quality performance without the high-quality price. A Holley brand.

Snowsport – Platinum
Jamestown, ND
www.accesscover.com
Manufacturer of the ACCESS Original Roll-Up Cover and six other soft tonneaus, including the LITERIDER and Limited-Edition increased-capacity covers, and VANISH and LORADO low-profile covers. Ask us how you can make more money on cover sales with our smart truck accessories for all covers, including the EZ-Retriever II, TRAILSEAL sealing gasket, LED lights and more. Tested. Trusted. Guaranteed.

SOLAR – Silver
Lenexa, KS
www.cloreautomotive.com
SOLAR is a complete line of chargers, battery testers, and power inverters. A Clore Automotive Brand.

South Bend Clutch – Bronze
Mishawaka, IN
www.southbendclutch.com
South Bend offers new and rebuilt clutches ranging from OEM factory specifications to varying degrees of performance and heavy duty for all automotive, truck and industrial applications.

Sparta Evolution – Platinum
Redmond, WA
www.spartaevo.com
Sparta Evolution is a high-performance racing component R&D facility. We know a car is not just meant for transport. It’s a way of life, speed and inspiration, pushing the limits, and discovering there’s still more out there. Like our namesake, the Spartan warriors, we relish challenge.

Spectre – Platinum
Ontario, CA
www.spectreperformance.com
Spectre produces high-performance racing and replacement HPR air filters as well as custom cold-air intake systems for musclecars, street rods, modern muscle, trucks and SUVs. We also fabricate SpeedWings, SpeedSpoilers and other aluminum components and parts.

Spicer – Bronze
Toledo, OH
www.dana.com
Dana is a world-leading supplier of driveline, sealing and thermal-management technologies that improve the efficiency and performance of passenger, commercial, and off-highway vehicles with both conventional and alternative-energy powertrains. Powered by recognized brands such as Dana, Spicer, Victor Reinz, TruCool and SVL, Dana delivers a range of genuine OE and aftermarket solutions.

Spidy Gear – Platinum
Pauls Valley, OK
www.covercraft.com
Our patented design uses Mother Nature’s web shape to secure even and uneven loads quickly and with style. A Covercraft brand.

SpillVak – Platinum
Las Vegas, NV
www.spillvak.com
Suck up spills in record time with ultra absorbent Spillvak. Ultra absorbent designed especially for engine oil, antifreeze, power steering fluid, transmission fluid and other hydraulic fluids. Absorbs up to nine times its weight in fluids, quickly, cleanly and effectively!

Sprintex – Platinum
Malaga, Western Australia, Australia
www.SprintexUSA.com
Sprintex Ltd. is the designer and manufacturer of the Sprintex range of twin screw supercharger and supercharger systems. The highly efficient Sprintex range is available for OEM and aftermarket applications at competitive prices and offers an exceptionally wide, high isentropic efficiency range.

Spyder Auto – Silver
City of Industry, CA
www.spyderauto.com
Manufacturer of aftermarket performance LED headlights, taillights and fog lights.

STACK – Platinum
Sycamore, IL
www.stackltd.com
Manufacturer of aftermarket performance LED headlights, taillights and fog lights.

Stainless Works – Silver
Chagrin Falls, OH
www.stainlessworks.net
Manufacturer of CNC mandrel-bent exhaust systems, mufflers, headers, laser-cut flanges, clamps, bends, tips and custom bending and short-run private-label products available.

Stampede Products – Platinum
Buford, GA
www.stampedeproducts.com
Manufacturer of side window deflectors, hood shields, fender flares, bedrail caps, and mud flaps for trucks and SUVs. Available in a variety of camouflage patterns and specialty finishes.

Steeda Autosports – Bronze
Pompano Beach, FL
www.steeda.com
Founded in 1988, Steeda Autosports is the leader in Ford performance products specializing in the engineering and manufacturing of parts for the Ford Mustang, Fusion, Focus, Fiesta and Ford trucks. We offer the largest complete line of Ford-based parts and accessories and is considered the largest privately owned Ford-performance-based operation in the world.

Steelecraft – Silver
Corona, CA
www.steelcraftautomotive.com
Manufacturer of grille guards, bull bars, sport bars, side steps, rear bumper guards, taillight guards, leather seatskinz and other specialty accessories for SUVs and light trucks.

Steele Rubber Products – Bronze
Denver, NC
www.steelerubber.com
Manufacturer and retailer of quality restoration rubber parts and weatherstripping for most American-made cars, trucks and street rods, including GM, Chrysler, Ford, Packard and independents.

Steer Smarts – Platinum
Plymouth, MI
www.steersmarts.com
Manufacturer of steering linkage and suspension components for OEM and aftermarket.

STO N SHO – Platinum
Prunedale, CA
www.bigmikesperformanceparts.com
Big Mike’s Performance Parts invented and manufactures the STO N SHO detachable front license plate. The STO N SHO was created for those customers who want to maintain the look and character of their high-performance vehicle without doing permanent damage. This allows them to comply with laws of those states requiring a front license plate to be displayed at all times.

StopTech – Platinum
Carson, CA
www.stoptech.com
StopTech is the high performance and racing brand from Centric Parts—a leading innovator of world-class brake components and systems for production-based race cars and high-performance vehicles on the street and track.

Street Scene – Silver
Costa Mesa, CA
www.streetsceneeq.com
Manufacturer of quality car, truck and SUV accessories, including Cal-Vu sport mirrors, speed grilles, roll pans, bumper covers, holey rollies, hidden trailer hitches, wiper cowls and front valances.

Superchips – Platinum
Sanford, UT
www.superchips.com
Manufacturer of high-performance and off-road handheld vehicle programmers for most late-model cars, trucks and SUVs, including Ford, GM, Chrysler/Dodge, Nissan/Infiniti and Jeep.

Superlift – Platinum
West Monroe, LA
www.superlift.com
Manufacturer of suspension lift systems, corrective steering components, shocks and related products for light trucks and SUVs.

Supersprings – Platinum
Carpinteria, CA
www.supersprings.com
Manufacturer of suspension enhancers for pickups, vans and SUVs.

Supreme Suspensions – Platinum
La Mirada, CA
www.supremesuspensions.com
Supreme Suspensions has been a proud provider of lifting and leveling your truck, Jeep and SUV since 1991.

Suspension MAXX Inc. – Silver
Bay City, MI
www.suspensionmaxx.com
Supreme Suspensions has been a proud provider of lifting and leveling your truck, Jeep and SUV since 1991.

Taylor Billet Specialties – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

Taylor Cable – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

TCI Automotive – Platinum
Memphis, TN
www.compcams.com
When TCI first opened its doors in 1968, it was a modest operation dedicated to delivering high-performance transmission-related parts to a small group of devout drag-racing enthusiasts. From those humble beginnings in Memphis, Tennessee, TCI has grown to be one of the largest and most technologically advanced manufacturers of high-performance aftermarket drivetrain products in the world. Currently located in two large facilities in Ashland, Mississippi, some 45 miles from parent company the COMP Performance Group, TCI continues to set trends and expand its line of quality transmission torque converter and accessory parts.

TEN Factory – Platinum
Chicago, IL
www.tenfactory.com
Manufacturer and distributor of high-performance alloy axles and axle kits.

TeraFlex – Gold
Murray, UT
www.teraflex.biz
Manufacturer of suspension systems, body protection, low-range gearing and high-performance axles for Jeep vehicles.

TFP – Bronze
Santa Fe Springs, CA
www.tfpusa.com
OEM and aftermarket accessory manufacturer of stainless-steel fender trim moldings and chromed trim accent covers for most exterior body parts, such as door handles, tailgate handles, mirrors, taillights, headlights, fuel doors, third brakelights, body-side molding, sill plates, pillar posts and more.

TI Automotive – Platinum
Auburn Hills, MI
www.tifluidsystems.com
TI Fluid Systems is a global Tier-1 supplier to all major OEM car manufacturers and is the maker of Walbro brand stock replacement and high-performance fuel pumps and fuel-delivery modules for the automotive aftermarket.

Titan Fuel Tanks – Bronze
Idaho Falls, ID
www.titanfueltanks.com
Titan Fuel Tanks is America’s leading manufacturer of high-capacity aftermarket fuel tanks made of military-grade polymer. Invest a little extra now, and you can worry less, pay less and enjoy your tank for longer. That’s what makes Titan Fuel Tanks the right choice.

Tonno Pro – Platinum
Jasper, IN
www.tonnopro.com
Born of necessity to satisfy consumer demand for an affordable, yet high-quality tonneau cover, U.S.-based Tonno Pro designs and engineers innovative truck bed covers. Their unmatched quality, versatility and ease of installation, has made Tonno Pro a leading tonneau cover brand.

TOP Glass – Platinum
Grandview, MO
www.taylor-topglass.com
All plastics are not created equal, and Taylor employs patent-pending methods and processes for TOP Glass products that are absolutely state-of-the-art.

Top Street Performance – Platinum
Santa Fe Springs, CA
www.topstreetperformance.com
Top Street Performance has a long history in the automobile parts and accessories industry. Our experience and alliance with an extensive global network of automobile parts manufacturer enable us to provide products of utmost quality at bargain pricing. It is this commitment to quality and pricing that pushes us continuously to expand our network of quality manufacturer and product portfolio.

TorqStorm – Bronze
Wyoming, MI
www.torqstorm.com
Manufacturer of the TorqStorm Billet Superchargers.

Tough Country - Platinum
El Campo, TX
www.toughcountry.com
Manufacturer of heavy-duty truck accessories using traditional steel and a revolutionary carbon composite process.

TrailFX - Gold
Exeter, PA
www.trailfx.com
TrailFX has the truck equipment and accessories to outfit your vehicle for any occasion. Quality, function and innovation are key contributors that drive the development of all products under the TrailFX brand.

Trans-Dapt Performance – Platinum
Whittier, CA
www.tdperformance.com
Since 1959, Trans-Dapt has been a major producer of carburetor and EFI spacers, oil filtration components, engine mounts (engine swap and universal), oil pans, wheel adapters and spacers, as well as chrome and aluminum customizing products. Trans-Dapt produces Hamburger’s Performance Products, Swirl-Torque and Torque-Curve Carb Spacers, Slam-Guard Pans, PerfectMatch Powder-Coated Engine Accessories.

TransGo – Platinum
South El Monte, CA
www.transgo.com
Manufacturer of automatic transmission valve body modification kits, also known as Performance Shift Kits for Ford, GM and Chrysler automatic transmissions.

T-Rex – Platinum
Corona, CA
www.trexbillet.com
U.S. manufacturer of T-Rex billet grilles and grille assemblies with billet. New designs are CNC-cut solid billet grilles and wire-mesh grilles.

Trim Illusion Inc. - Bronze
Bowie, MD
www.trimillusion.com
Trim Illusion Inc. has more than 20 years of automotive experience and exclusive premium manufacturing facilities to provide the aftermarket industry with the best products with a competitive value and customer satisfaction. We provide high-quality ABS plastic chrome and/or black auto accessories, including billet grilles, mesh grilles, mirror and door handle covers.

Truck Covers USA – Platinum
San Diego, CA
www.truckcoversusa.com
Truck Covers USA strives to revolutionize the aftermarket industry by blazing a new trail in product design, development and production using tomorrow’s technology and innovation.

TruFuel – Bronze
Shreveport, LA
www.trufuel50.com
TruFuel is precision-engineered premixed fuel with synthetic lubricants and advanced stabilizers that are specially made for your two-cycle and four-cycle outdoor power equipment.

TruXedo – Platinum
Yankton, SD
www.truxedo.com
Manufacturer of the Lo Pro QT, Edge, TruXport, TruXedo Deuce, TonneauMate, TonneauTraX, Original TruXedo, custom products and truck accessories, TruXedo has led the industry with new, innovative tonneau cover concepts that emphasize style, quality, durability and functionality.

Tuffy Security – Platinum
Cortez, CO
www.tuffyproducts.com
Manufacturer of steel and aluminum security and storage lock boxes and tubing products for automobiles.

Turbonetics Inc. – Silver
Moorpark, CA
www.turboneticsinc.com
Manufacturer of performance turbocharger kits, turbochargers, intercoolers and related controls and components, plus engineering and overhaul services.

Turbosmart USA – Platinum
Rancho Cucamonga, CA
www.turbosmartusa.com
Manufacturer of quality performance products, including boost controllers, wastegates, blow-off valves and fuel-pressure regulators.

Turbo XS – Silver
Gaithersburg, MD
www.turboxs.com
Manufacturer of automotive performance parts and accessories for OEM turbocharged vehicles, including blow-off valves, boost controllers, intercoolers and exhausts.

UnderCover – Platinum
Rogersville, MO
www.undercoverinfo.com
Manufacturers of the UnderCover Classic, UnderCover SE, UnderCover SE Smooth, UnderCover Flex, Swingcase, and UnderCover LUX, an OEM paint matched ABS composite tonneau. UnderCover is dedicated to quality covers and service.

Undercover LUX – Platinum
Rogersville, MO
www.undercoverinfo.com
Manufacturers of the UnderCover Classic, UnderCover SE, UnderCover SE Smooth, UnderCover Flex, Swingcase, and UnderCover LUX, an OEM paint-matched ABS composite tonneau. UnderCover is dedicated to quality covers and service.

Unique Truck Accessories – Bronze
Sturgis City, MI
www.uniquetruckaccessories.com
Manufacturer of diamond aluminum truck toolboxes, dog boxes, bed accessories, running boards and custom-designed aluminum boxes.

US Speedo – Silver
Flint, MI
www.usspeedo.com
Manufacturer of gauges meeting OEM standards for the aftermarket industry.

USA Standard Gear – Silver
Everett, WA
www.usastandardgear.com
USA Standard Gear offers gears, axles, bearing kits, lockers, dropouts and spools.

UWS – Platinum
Eau Claire, WI
www.uwsta.com
Manufacturer of quality aluminum-fabricated products for the outdoor recreation and truck accessory industries, including toolboxes, dog boxes, ladder racks and other specialty products, such as nerf bars and truck bedrails.

VANGUARD Off Road – Platinum
Woodside, NY
www.auto-beauty.com
Auto-Beauty strives to meet the needs of the truck and SUV markets throughout North America by distributing, retailing and installing high-value products and services in a timely fashion and at a fair price.

Vent Tabs – Bronze
Fullerton, CA
www.venttabs.com
With Vent Tabs, any Do-It-Yourselfer can take care of the broken or missing vent control problem in minutes.

Vibrant Performance – Bronze
Mississauga, ON, Canada
www.vibrantpower.com
Vibrant Performance is an industry leader in the design and production of exhaust and induction fabrication components. In addition, Vibrant has supplied a variety of products and services on a private-label basis to some of the world’s leading OEM and aftermarket companies.

Vision X – Platinum
Auburn, WA
www.visionxusa.com
Vision X Lighting is a leading manufacturer of LED, HID and halogen lighting systems focusing on the mining, commerical, off-road, automotive and marine markets worldwide. Vision X was established in 1997 with the mission to revolutionize the lighting industry. Today, we are doing just that with our LED lighting used by NASA, the U.S. military, border patrol and industrial specialty companies.

Vogtland North America – Silver
Temecula, CA
www.vogtland-na.com
Manufacturer of high-performance lowering springs and coil-overs, suspension kits, sport shocks for domestic and import applications, and conventional racing springs for Circle Track and road-race applications.

Voodoo 13 – Platinum
Gilbert, AZ
www.voodoo13usa.com
We are a MIL-SPEC parts manufacturer, made in the U.S.A., suspension for street, drift and road racing.

V-Thunder – Platinum
Memphis, TN
www.compcams.com
Performance valve train parts for your Harley-Davidson. A COMP Cams brand.

Warn – Platinum
Clackamas, OR
www.warn.com
Warn Industries designs, manufacturers and markets reliable, high-performance winches, locking hubs and wheel-end disconnect systems, and a full line of off-road equipment and accessories.

Weathertech – Bronze
Bolingbrook, IL
www.weathertech.com
WeatherTech FloorLiners, all-weather floor mats, all-vehicle floor mats, cargo liners, all-vehicle cargo mats, mudflaps, side window and sunroof deflectors, Techcare Chemicals, Techfloor Tiles, Techliner Bed Liners, clearcover license plate covers, clearframes, plateframes, techframes, billet frames, bumpsteps, CargoTech Cargo Containment Systems, UnderLiners, WeatherTech Racing apparel and StarBelt Collection.

Weiand – Silver
Bowling Green, KY
www.holley.com/brands/weiand
Manufacturer of performance and replacement engine products for racing, street, off-road, show-car and marine applications. A Holley brand.

Weld Racing Wheels – Platinum
Kansas City, MO
www.weldracing.com
Manufacturer of high-performance race wheels for competition and street performance and forged aluminum truck wheels.

Westin – Silver
Irwindale, CA
www.westinautomotive.com
Established in 1977, Westin Automotive Products Inc. is a manufacturer of Westin brand Step-Up products, grille guards, body trim accessories, bumpers, commercial grade tool-boxes, winches, winch trays and towing products. Westin products are proudly designed, tested and engineered in the U.S.A.

WD-40 – Bronze
San Diego, CA
www.wd40company.com
Manufacturer of quality global consumer products, including the WD-40 Multi-Use Product, WD-40 Specialist products, 3-IN-ONE Oil and Lava heavy-duty hand cleaner.

Whiteline – Platinum
Rancho Cucamonga, CA
www.whiteline.com.au
Suspension components manufacturer utilizing synthetic elastomer bushing technology in its product line to deliver significant gains in vehicle balance, steering precision, grip levels and driving performance. Whiteline products provide innovative solutions to suspension and handling problems with anti-lift/caster kits, roll-center adjustment and camber kits, adjustable sway bars and control arms.

Wiseco Pistons – Bronze
Mentor, OH
www.wiseco.com
Manufacturer of world renowned, high-performance, race-winning forged pistons for automotive, powersports and marine markets.

XClutch USA – Platinum
Wingfield, South Australia
www.xclutchusa.com
XClutch is a division of Australian Clutch Services and includes one of the largest ranges of performance clutch kits. An extensive range of kits suit thousands of applications and with a range of organic, ceramic and carbon friction materials as well as a variety of different pressure-plate configurations, the XClutch range of kits suit everything from lightly modified street cars to the highest-performance race cars.

XDR – Silver
Bowling Green, KY
www.holley.com/brands/xdr
Xtreme Dirt Racing performance products for the powersports market from Holley.

XForce – Platinum
Rancho Cucamonga, CA
www.xforce.com.au
We are the manufacturer of performance exhaust systems and products for a wide range of performance vehicles. We develop and engineer our exhaust systems to suit the needs of different types of customers.

Yakima Products – Silver
Lake Oswego, OR
www.yakima.com
A world-leading brand of roof racks, bike racks, hitch racks and more.

Yukon Gear – Silver
Everett, WA
www.ringpinion.com
Yukon Gear & Axle provides high-quality and wide selections of differential parts at the best possible prices. Yukon products are manufactured using state-of-the-art equipment and manufacturing techniques by many of the world’s foremost leaders on OEM manufacturing. Off-road, on the street or at the track—feel the Yukon advantage!

ZEX – Platinum
Memphis, TN
www.compcams.com
As a member of the COMP Performance Group, ZEX is able to combine R&D efforts for constant new product developments. Our innovative designs and custom-fit nitrous systems allow for easy installation and optimized performance. Patented technological developments such as our Active Fuel Control to adjust fuel enrichment with changes in the bottle pressure, now enable safer, more efficient nitrous injection for increased horsepower gains without sacrificing engine safety.

Zone Offroad Products – Bronze
Coldwater, MI
www.zoneoffroad.com
Manufacturer of light-truck and Jeep suspension lift and off-road products, including tires, wheels and winches.

ZROADZ Dynamic LED – Platinum
Corona, CA
www.zroadz.com
Within the ZROADZ line of Dynamic LED Mounting Solutions you’ll find creative, intuitive, time saving design elements at every turn. ZROADZ products install quickly and correctly the first time, with the least amount of drilling possible, or often, no drilling at all.

ZyCoat – Platinum
Lenexa, KS
www.zycoat.com
The first-ever durable and effective solution that outperforms tapes, wraps, shields and ceramic-based paints.

SEMA News—April 2020

Directory of Data Innovators

A solid foundational ACES and PIES compliant data set with images that is suitable to support most selling efforts in brick and mortar and on the web.

The Silver level builds upon the Bronze level data set with the addition of weights, dimensions, more complete descriptions, bullet points and additional images.

The Gold level further improves the Silver data set with the addition of descriptive product attributes and digital assets, including installation instructions and warranty information.

The pinnacle of data, the Platinum level, builds upon the previous three levels with the addition of even more of the all-important digital assets, descriptions, videos, kit and interchange information and more, designed to meet even the most rigorous receiver requirements.

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Accel – Silver
Cleveland, OH
www.accel-ignition.com
Manufacturer and designer of a variety of racing, performance and appearance products for the automotive, motorcycle and RV markets sold under ACCEL, Hays, Lakewood, Mallory and Mr. Gasket brands.

Access Cover – Platinum
Jamestown, ND
www.accesscover.com
Manufacturer of the ACCESS Original Roll-Up Cover and six other soft tonneaus, including the LITERIDER and Limited Edition increased-capacity covers, and VANISH and LORADO low-profile covers. Ask us how you can make more money on cover sales with our smart truck accessories for all covers, including the EZ-Retriever II, TRAILSEAL sealing gasket, LED lights and more. Tested. Trusted. Guaranteed.

ACE Racing Clutches – Platinum
Sullivan, MO
www.aceracingclutches.com
In 1997, Ace Manufacturing introduced its racing division. Since its inception, Ace Racing has continued to be the leader in race clutch technology with more than 15 years experience in high-performance racing clutches.

ACI LED Lights – Platinum
Jamestown, ND
www.agricover.com/ledlights
Agri-Cover Inc. offers ultra-bright, long-lasting LED lights at a great price. Nine different models with a variety of styles and output levels, so you can choose a light that’s ideal for almost any auto, farm, recreation or construction use.

Action Clutch – Platinum
Los Angeles, CA
www.actionclutch.com
We are a manufacturer of performance parts. We specialize in building clutches and flywheels for the automotive industry.

Addictive Desert Designs – Platinum
Mesa, AZ
www.addictivedesertdesigns.com
Addictive Desert Designs was born from an addiction to push the limits of design and a passion for customizing vehicles and a love for the desert. This has driven us to pursue our goals of engineering the world’s toughest and visually appealing products for trucks, SUVs and Jeeps.

Adenna – Platinum
Ontario, CA
www.adenna.com
Protect your hands. Adenna supplies more than 20 different styles of nitrile and latex disposable gloves to protect your hands against acetone, paint thinner, gasoline, oil and chemicals. Our products are available through distributors worldwide, and we service from three warehouses across the country.

Advanced Clutch – Platinum
Lancaster, CA
www.advancedclutch.com
Manufacturer of high-performance clutches and flywheels, including the Xtreme clutch and XACT flywheels for street-performance and racing applications in the compact, European, domestic and truck markets.

Advanced Fuel Dynamics – Platinum
Troy, TX
www.advancedfueldynamics.com
We design and manufacture fuel control solutions for all engines to allow use of multiple fuels and to give performance and environment benefits to all types of engines.

Advantage Truck Accessories – Bronze
Elkhart, IN
www.advantagetruckaccessories.com
Manufacturers of the Torzatop, Hard Hat and Sure-Fit Tonneaus, Advantage Truck Accessories is dedicated to the best quality in soft, folding and snap tonneau covers.

Aegis Tonneau Covers – Platinum
Hasbrouck, NJ
www.aegis-tonneau.com
Aegis Tonneau Covers are constructed with high-quality, double-sided vinyl and secured by an extruded aluminum framework. Manufactured by enthusiasts for enthusiasts, we ensure the highest quality at the best prices. All Aegis Tonneau Covers are backed with a limited 
lifetime warranty.

AEM Induction – Platinum
Riverside, CA
www.aemintakes.com
Manufacturer of high-performance air-intake systems featuring Dryflow hybrid air filters for sport compacts, musclecars, trucks and SUVs.

AERO Exhaust – Platinum
South Jordan, UT
www.aeroexhaust.com
Manufacturer of stainless-steel, high-performance race and street exhaust systems.

Aeromotive Fuel System – Platinum
Elgin, IL
www.aeromotiveinc.com
Manufacturer and designer of EFI and carbureted fuel pumps, filters, regulators, accessories and complete fuel-delivery systems for racing, street and marine applications.

Agency Power – Platinum
Gilbert, AZ
www.agency-power.com
Agency Power Industries LLC was developed out of the need to provide quality, functional and fashionable racing products.

AIRAID – Platinum
Phoenix, AZ
www.airaid.com
Manufacturer of premium cold-air intake systems, premium air filters and PowerAid throttle-body spacers.

Air Lift – Platinum
Lansing, MI
www.airliftcompany.com
Manufacturer of suspension and control systems which enhance vehicle load support, ride and handling in niche markets.

Air Lift Performance - Platinum
Lansing, MI
www.airliftcompany.com
Air Lift Performance has a history of delivering high-quality suspension products and amazing customer service. The company has been at it since 1949 and has some impressive NASCAR roots.

All Sales – Platinum
El Dorado Hills, CA
www.allsalesmfg.com
Manufacturer of billet accessories, fuel doors, third-brake light covers, mirrors, license frames, tailpipe tips, interior accessories, door handles, Stubbie antennas and the G-Wing spoiler.

Alloy USA – Platinum
Suwanee, GA
www.alloyusa.com
Alloy USA is a manufacturer of performance drivetrain products, high-strength axle shafts and kits, performance ring-and-pinion sets as well as trick problem-solving products. We specialize in Jeeps, Chevy musclecars, Mustangs, and GM, Ford and Dodge trucks.

Alpha Owls – Platinum
City of Industry, CA
www.alphaowls.com
Alpha Owls LED technology helps create lighting that’s powerful and iconic, not only in the dark of night but also in broad daylight. The stylish design is aesthetically pleasing, and it also increases visibility to others, whether you’re coming or going.

AlphaRex – Platinum
Baldwin Park, CA
www.alpharexusa.com
AlphaRex specializes in designing and manufacturing superior automotive aftermarket performance lighting. Our revolutionary patented full LED technology—Nova-Series LED headlights—mark the debut of our distinctive brand.

Alpine Electronics - Silver
Torrance, CA
www.alpine-usa.com
Alpine Electronics is an automotive electronics manufacturer that provides consumers and leading automakers with audio, video, navigation and driver-assistance products.

American Car Craft – Platinum
Hudson, FL
www.americancarcraft.com
Manufacturer of stainless-steel automotive accessories. All parts are vehicle specific and handmade in the United States.

AMP Research – Platinum
Buford, GA
www.amp-research.com
AMP Research designs, engineers and manufactures innovative, high-quality automotive accessories. The company’s motto, “Innovation In Motion,” captures the groundbreaking mix of breakthrough products the company has brought to the market. Current products include: PowerStep, PowerStep XL, BedStep, BedStep2 and BedXtender HD.

Anderson Composites – Bronze
City of Industry, CA
www.andersoncomposites.com
Anderson Composites specializes in carbon fiber and fiberglass components for late-model domestic makes and models.

Anvil Off-Road – Silver
Bowling Green, KY
www.holley.com/brands/anvil_off_road
Anvil Off-Road is a Holley brand for Jeep, truck and UTV enthusiasts. Anvil will provide the quality parts and accessories to support your personal off-road adventure.

AnzoUSA – Platinum
Chino, CA
www.anzousa.com
Manufacturing superior performance lighting products for cars, trucks, SUVs and off-road vehicles. AnzoUSA offers DOT-SAE-FMVSS108-compliant LED taillights, headlights (CCFL halo/projector), LED parking lights, LED third-brake lights, off-road and auxiliary LED lighting, LED tailgate bars, trailer and tow lighting products, LED replacement bulbs and Xenon replacement bulbs.

ARC Lighting – Platinum
Bastrop, TX
www.arc.lighting
Providing high-quality, high-performance LED lights at reasonable prices for automotive, 4x4, commercial and industrial vehicles.

ARIES Off Road – Platinum
Torrance, CA
www.ariesautomotive.com
ARIES Automotive has been providing unparalleled aftermarket products with reliable service for 18 years. We’ve grown year after year by producing the latest designs of automotive accessories in tubular steel, rubber and ABS plastic. We specialize in grille guards, bull bars and side bars, and our full line of Jeep accessories continues to expand with modular and tubular bumpers, tubular doors and more.

ARK Performance – Silver
Ontario, CA
www.arkperformance.com/default.asp
ARK Performance Inc. was founded in 1995 and is now one of the largest manufacturing facilities in Korea for aftermarket performance products. ARK is a global company that thrives with both a strong history and foundation in metallurgy, exhaust technology, suspension engineering and automotive design.

Armordillo USA – Platinum
City of Industry, CA
www.armordillousa.com
Manufacturer of light-truck accessories, including bull bars, step bars, grilles, fender flares and trailer hitches.

Auburn Gear – Platinum
Auburn, IN
www.auburngear.com
Manufacturer of traction-enhancing differentials, including performance limited-slip, ECTED selectable limited-slip to full-locking differentials, spools and mini spools.

Auer Automotive – Platinum
Jacksonville, FL
www.auerautomotive.com
Auer Automotive is an award-winning manufacturer, importer and distributor of high-quality automotive accessories, including OEM replacement LED and halogen fog lights, LED DRL (daytime running lights) and LED off-road lights as well as custom grilles, running boards and other accessories.

Auto Custom Carpets Inc. – Platinum
Anniston, AL
www.accmats.com
Manufacturer of original-style molded carpets, floor mats, trunk mats and sound deadeners for domestic and import vehicles. Vacuum-molded vinyl mats for commercial automobiles, vans and pickups.

Auto Metal Direct – Bronze
Buford, GA
www.autometaldirect.com
Restoration body panels and trim made from our exclusive tools for classic GM musclecars and trucks, and classic Dodge and Plymouth musclecars.

Auto Meter – Platinum
Sycamore, IL
www.autometer.com
Manufacturer of performance and specialty vehicle instrumentation, data-acquisition systems, ruggedized video recording systems, tire-pressure monitoring systems, integrated displays and much more.

Auto Ventshade (AVS) – Platinum
Buford, GA
www.lundinternational.com
With roots going back to 1935, AVS is the innovator of the vent shade product—a device originally mounted above car windows to keep the rain out and let the fresh air in. Today, AVS manufactures a multitude of high-quality automotive accessories, with vent visors/side-window deflectors and hood protections serving as primary product lines.

Backrack Inc. – Bronze
Oakville, ON, Canada
www.backrack.ca
Manufacturer of truck racks and hardware kits for mounting toolboxes and warning lights, securing cargo and carrying ladders without harming the cab.

Baer Brake Systems – Platinum
Phoenix, AZ
www.baer.com
Manufacturer of Baer Claw Brake Systems and related components. This includes made-in-the-U.S.A. forged-alloy street and race calipers, EradiSpeed two-piece and plus-size rotors, as well as direct-replacement Baer Sport Rotors and pad upgrades for cars, light trucks and SUVs.

Baer Sport – Platinum
Phoenix, AZ
www.baer.com
Direct-replacement performance rotors and pad upgrades for cars, light trucks and SUVs.

Baja Designs – Silver
San Marcos, CA
www.bajadesigns.com
Manufacturer of LED and HID lights and lightbars for trucks, motorcycles, off-road vehicles, military vehicles and off-road competition vehicles.

BAK Industries – Platinum
San Fernando, CA
www.bakindustries.com
Manufacturer of hard folding truck bed tonneau covers, retractable covers, bedliners, bedrail protection and running boards.

B&W Hitches – Platinum
Humboldt, KS
www.turnoverball.com
Manufacturer of a line of quality trailer hitches made in the U.S.A. Among its products is the Turnoverball gooseneck hitch, Companion and Patriot 16K fifth-wheel hitches, and the Tow and Stow receiver hitch. In addition, B&W builds a line of heavy-duty receiver hitches, ball mounts, specialty balls and cab protectors. New this year is the Defender locking gooseneck coupler.

B&M – Silver
Santa Rosa, CA
www.bmracing.com
Manufacturer of racing and performance automatic-transmission products, plus converters and shifters for automatic and manual transmissions.

Banks Power – Bronze
Azusa, CA
www.bankspower.com
Since 1958, Banks Power has been a leading manufacturer of high-performance systems to increase the power, braking and fuel economy for gas and diesel trucks, Jeeps and RVs. Banks is also an official GM Duramax engine distributor and provides services for engine/vehicle integration as well as providing marine turnkey engines for both the private sector and military applications.

BBK Performance Parts – Platinum
Temecula, CA
www.bbkperformance.com
Manufacturer of performance induction, exhaust and suspension products, including throttle bodies, cold-air induction systems, headers, cat-back and under-car exhaust systems, chassis and suspension upgrades, including lowering springs, camber plate kits and chassis bracing for today’s cars and trucks with much emphasis on Mustang/Camaro/Corvette/Charger/Challenger/300.

BD Diesel – Platinum
Sumas, BC, Canada
www.dieselperformance.com
Manufacturer of diesel performance products, including exhaust manifolds, intercoolers, exhaust brakes, transmissions, torque converters, injectors, fuel pumps, turbochargers and electronics.

BDS Suspension – Bronze
Coldwater, MI
www.bds-suspension.com
BDS Suspension was started in 1996 by a business group who felt it was past time to create a suspension company that truly had the best interest of the off road consumer as its’ foundation. With over 45 combined years experience with other major suspension companies, we set out to create a suspension company that would be the best. When you want the most for your money, BDS is the only way to go.

BedRug – Platinum
Old Hickory, TN
www.bedrug.com
BedRug is well known throughout the aftermarket, a name synonymous with high quality and innovation. Located in Old Hickory, Tennessee, BedRug got its start as a manufacturer of TPO foam composites. TPO foams offer a broad range of performance attributes ranging from softness and flexibility to thermal stability. It is a closed-cell construction, which will not absorb moisture, and is similar to the foam used in life jackets. It can be fabricated into a variety of parts that are suitable for exterior applications. Most importantly, it can be laminated to other substrates—and in BedRug’s case, those additional materials include 100% polypropylene plastic non-woven carpet and the TPO composite that creates BedTred.

Behr Hella Service – Bronze
Peachtree City, GA
www.behrhellaservice.com
Behr Hella Service covers the global independent aftermarket for vehicle air conditioning and engine cooling.

Bestop – Platinum
Broomfield, CO
www.bestop.com
Bestop has been a premier manufacturer of Jeep, truck and SUV accessories for more than 56 years. Accessories include soft tops, soft tonneau covers, bumpers, powered running boards, steps, fender flares, consoles, mirrors, racks, tire carriers, cargo-management products and much more.

Big Country Truck Accessories – Platinum
Brea, CA
www.bigcountryauto.com
Manufacturer of truck accessories, including grille guards, sidebars, bedrails, top racks and exhaust tips in black, chromed or stainless steel.

Billy Boat Performance Exhaust – Platinum
Phoenix, AZ
www.bbexhaust.com
Manufacturer of high-performance stainless-steel exhaust systems and headers for sports cars, trucks and SUVs.

Bilstein – Platinum
Poway, CA
www.bilsteinus.com
Manufacturer of monotube gas pressure shock absorbers and struts for street to Formula One vehicles. A company of ThyssenKrupp Technologies.

Black Horse Off Road – Platinum
Long Island, NY
www.blackhorseoffroad.com
Black Horse Off Road has been serving the automotive aftermarket industry with reliable service and innovative products for more than 15 years. We have grown over the years from a small local automotive accessories wholesaler to a nationally respected brand.

BluePrint Engines – Platinum
Kearney, NE
www.blueprintengines.com
BluePrint means fun, reliable horsepower that you can drive every day. That’s why you’ll find our engines in all kinds of vehicles—from 4x4s to air boats to kit 
cars to frame-off restorations. You’ll find a lot of choices for crate engines. Take a look at BluePrint. We’re large enough to build engines by the thousands, but small enough to build one just for you.

BMR Suspension – Platinum
Seffner, FL
www.bmrsuspension.com
Manufacturer of performance aftermarket suspensions and chassis systems for GM, Ford and MOPAR vehicles.

Body Armor – Platinum
Corona, CA
www.bodyarmor4x4.com
Manufacturer of off-road accessories specializing in front and rear bumpers, swing-arm tire/gas can carriers, trail doors, rock-crawler side bars, rock steps, roof racks, sport racks. Vehicle applications include the Jeep Wrangler, Toyota Tacoma, Tundra, FJ Cruiser and Ford Super Duty.

Bolt Lock Corp. – Platinum
Milwaukee, WI
www.boltlock.com
STRATTEC designs and manufactures electronic and mechanical automotive locks and keys, steering column housings, latches, power-sliding-door and lift gate systems, and other access-control products. STRATTEC’s BOLT family of locks eliminate the need to carry extra keys by working with your vehicle ignition key. STRATTEC’s history in the automotive business spans more than 100 years.

BOOSTane – Platinum
Bonita Springs, FL
www.boostane.com
Developer, manufacturer and distributor of high-performance engine solutions and octane booster. The accumulation of nearly a decade of development and testing.

Booster PAC – Silver
Lenexa, KS
www.cloreautomotive.com
In the shop, in the fleet garage or on the construction site, Booster PAC jump starters earn their reputation of dependable excellence jump after jump. A Clore Automotive brand.

Borgeson – Platinum
Travelers Rest, SC
www.borgeson.com
Manufacturer of innovative steering components for the musclecar, street-rod and light-truck markets.

Borla – Silver
Oxnard, CA
www.borla.com
Pioneer and leading manufacturer of aircraft-grade T-304 austenitic stainless-steel performance exhaust products for domestic and import cars, trucks, SUVs, XR-1 racing, universal and marine applications; also manufacturer of induction parts and accessories for the racing and performance industry ranging from inlet manifolds to all-out-racing injection systems.

Brigade – Silver
Peachtree City, GA
www.hellausa.com
Reversing and warning alarms from Hella Brigade USA.

Bright Earth – Silver
Bowling Green, KY
www.holley.com/brands/bright_earth
Bright Earth LED products from Holley provide clarity, visibility and outstanding lighting performance for your vehicle. Step up to LED and light up the night with Bright Earth.

Brisk – Platinum
Humble, TX
www.BriskUSA.com
Brisk has a 79-year tradition of spark-plug production and is a world leader in performance and racing spark plugs. Brisk patented multi-spark plug (proven by multiple wins at Daytona) is a spark plug that produces three sparks for every secondary ignition pulse. Brisk offers spark plug lines, including Multi-Spark, Silver, Iridium, Yttrium and Plasma.

Bully Dog – Platinum
American Falls, ID
www.bullydog.com
Every Bully Dog product from GT tuners, intakes, big-rig manifolds and rapid-flow cold-air intakes are developed to be flexible, allowing users to customize their vehicles to whatever end they desire. Whatever users needs may be, Bully Dog provides them with the high-quality solutions they need and the back-in-your-seat experience they crave. Bully Dog Technologies: Making Every Ride a Bully.

Bushwacker – Platinum
Buford, GA
www.bushwacker.com
Bushwacker is a U.S. manufacturer of aftermarket and OE automotive accessories. The company specializes in quality products utilizing ISO/TS standards with on-site design and tooling resources. Products include fender flares, bedrails, tailgate caps and body cladding. We’re backed by more than 50 years of innovation and industry-leading customer service.

Canton Racing Products – Bronze
North Branford, CT
www.cantonracingproducts.com
Manufacturer of oil pans and oiling systems products related to racing and high-performance applications since 1981.

Cargo Area Liner – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Custom Cargo Area Liner protects the entire floor area and seat back. A hook-and-loop strip allows split seats to operate.

CargoGlide – Silver
St. George, UT
www.cargoglide.com
CargoGlide manufactures and distributes eight models of sliding cargo trays for the bed of pickups, vans and SUVs. CargoGlide is known for providing innovative, rugged solutions to cargo-management needs and look good doing it. One hundred percent extension and 70% extension capacities from 600 lbs. to 2,000 lbs. Get a CargoGlide, get your gear!

CARR – Platinum
Temecula, CA
www.carr.com
American manufacturer of exterior accessories for trucks, vans, trailers, SUVs and Jeeps. Established in 1945.

Carroll Shelby Wheel Co. Inc. – Bronze
Henderson, NV
www.carrollshelbywheels.com
Part of the Drake Automotive Group, the Carroll Shelby Wheel Co. has an enormous selection of high-quality and awesome wheels.

Cataclean – Silver
Bowling Green, KY
www.holley.com/products/cataclean
Cataclean is a patented and EPA-approved fuel- and exhaust-system cleaner that reduces carbon buildup and also cleans your vehicle’s oxygen sensors, fuel injectors and cylinder heads. A Holley brand.

Centerforce – Platinum
Prescott, AZ
www.centerforce.com
Centerforce offers a multi-leveled product line, allowing customers to choose a performance clutch that matches their needs. Manufacturer of the original Centerforce centrifugal weights, Dual Friction and the new DYAD DS Multi-Disc clutch system. Centerforce offers six different clutch systems, flywheels and accessories available for cars and trucks from both domestic and import manufacturers.

Champion Spark Plug – Silver
Southfield, MI
www.championsparkplugs.com
For more than 100 years, the iconic Champion brand has been a world leader in the manufacturing of spark plugs for every kind of combustion engine. From innovation aviation technology to a tradition of motorsports dominance, the Champion brand has been a part of product development in every type of engine.

CHARGE IT! – Silver
Lenexa, KS
www.cloreautomotive.com
With CHARGE IT!, everything in your garage can be kept charged up and ready for use. Big or small, summer or winter, no matter what type of lead acid battery it utilizes. A Clore Automotive brand.

CIPA USA – Platinum
Port Huron, MI
www.cipausa.com
Manufacturer of quality mirrors and accessories for the OEMs and aftermarket.

Clazzio – Bronze
Torrance, CA
www.clazzio-11i.com
Manufacturer of interior accessories, including Clazzio seat covers.

Clevite - Bronze
Ann Arbor, MI
www.us.mahle.com
Clevite is an American brand with one of the oldest pedigrees and supplies pistons, assemblies, cylinder liners, bearings and valves for American commercial vehicles as well as construction and agricultural equipment applications.

Clim Art - Bronze
Lincoln Park, NJ
www.sparklinesauto.com
Clim Art is a quality, affordable line of car accessories from Spark Lines Inc.

Clinched Flares – Platinum
Burbank, CA
www.clinchedflares.com
Designer, manufacturer and distributor of universal fender flares, ducktails and widebody kits made out of high-quality 3.5mm ABS plastic.

Clore Automotive – Silver
Lenexa, KS
www.cloreautomotive.com
Founded in 2001, but with a more than 50-year heritage, Clore Automotive is a leader in the design, development and manufacturing of automotive service equipment for professionals and consumers. Our brands include some of the most widely recognized names in the automotive equipment aftermarket, including Booster PAC, Jump-N-Carry, SOLAR, Christie, VIPER and T-TECH.

Coast to Coast – Gold
Tampa, FL
www.coast2coastinternational.com
Manufacturer and distributor of automotive wheels and restyling accessories, including CCI grille overlays, impostor wheel skins, factory replacement alloy and steel wheels, ProEFX custom accessories and more.

Colgan Custom – Platinum
Pauls Valley, OK
www.covercraft.com
Covercraft acquired Colgan Custom in 2009, committed to continuing the tradition of design and manufacturing excellence Colgan Bras are known for—setting standards by which others are measured. Still made in the U.S.A. using premium Haartz vinyl. New applications and patterns are added weekly.

Cometic Gasket – Platinum
Concord, OH
www.cometic.com
Cometic Gasket Inc. is a leading worldwide manufacturer of shelf-stock, custom and short-run gaskets for the automotive and powersports performance aftermarket, original equipment and remanufactured industries. Cometic products are proudly made in the U.S.A. with materials manufactured on American soil.

COMP Cams – Platinum
Memphis, TN
www.compcams.com
Manufacturer of valves/drivetrains, EFIs, cylinder heads, nitrous, clutches and more. Including companies such as COMP Cams, FAST, RHS and ZEX.

Covercraft – Platinum
Pauls Valley, OK
www.covercraft.com
Manufacturer of custom and ready-fit vehicle covers and bras, dash covers, powersports covers, seat covers, floor mats, window sun shields, tailgate nets, trunk organizers, tire covers and canine travel products. Also, contract sewing.

CoverKing – Platinum
Anaheim, CA
www.coverking.com
Manufacturer of custom and universal seat covers, car covers, dashcovers, RV covers, ATV covers, custom floormats, sunshields, molded dashcovers and rear deck covers.

Coyote Wheel Accessories – Bronze
Garden Grove, CA
www.coyoteaccessories.com
A wholly owned brand of Revolution Supply Co. and a high-quality wheel and tire accessories company for more than 13 years.

Crane Cams – Bronze
Daytona Beach, FL
www.cranecams.com
Manufacturer and designer of camshafts, valvetrain components, electronic ignitions and electronic engine controls for cars, trucks, aircraft, motorcycles and marine.

Crown Automotive Jeep Replacement – Platinum
Marshfield, MA
www.crownautomotive.net
Distributor of replacement parts for Jeep vehicles.

CSF-Racing & High Performance – Silver
Rialto, CA
www.csfrace.com
CSF Inc. strives to build and engineer the most advanced, efficient and reliable cooling systems in the world. CSF manufacturers a wide variety of sophisticated cooling systems with more than 117 different applications ranging from high-performance all-aluminum direct-fit replacement radiators, to complete custom applications for race cars, powersports, off-road, marine and industrial uses.

CTEK Battery Chargers – Platinum
Twinsburg, OH
www.smartercharger.com
CTEK Power manufactures a complete range of new-generation high-quality, reliable battery chargers and accessories for private and professional use that are effective, user friendly and, above all, safe to use. A leader in Switch Mode Technology, CTEK’s cutting-edge innovations have made it a global leader in the industry selling more than 4 million chargers in more than 60 countries worldwide.

Curt Manufacturing – Platinum
Eau Claire, WI
www.curtmfg.com
CURT is the first name in towing products for automobile and truck hitches, as well as RV, gooseneck and commercial towing systems.

Custom Hood Protector – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Masks provide protection from all weather conditions. Durable leather grain vinyl is micro-perforated...drying itself as you drive! Sleek design is custom tailored to your vehicle. Allows the hood to open without removing the cover and installs in less than five minutes.

DeatschWerks – Platinum
Oklahoma City, OK
www.deatschwerks.com
Manufacturer and supplier of the most comprehensive selection of application-specific, high-performance fuel injectors and fuel pumps for sport-compact, modern muscle and European vehicles.

Dedenbear – Platinum
Sycamore, IL
www.dedenbear.com
Manufacturer of drag-racing parts for more than 25 years.

Dee Zee – Platinum
Des Moines, IA
www.deezee.com
Manufacturer of automotive accessories, including running boards, tube steps, toolboxes, transfer tanks, tailgate protectors, mudflaps, bed caps, grille guards, sport bars, cab organizers and more.

Demon Carburetion – Silver
Bowling Green, KY
www.holley.com/brands/demon
Demon Fuel Systems set a new standard for performance and looks when it launched its famous Demon carburetors more than a decade ago. It offers classic modular carburetor performance plus modern looks. Killer features and a wide array of styles to choose from mean there is no reason to look anywhere else for performance carburetors.

Deviant Race Parts – Silver
Hayden, ID
www.deviantraceparts.com
Provides the diesel performance industry with innovative products, excellent customer service and reasonable prices. We design, manufacture and R&D in-house on our own vehicles—so rest assured, Diesel Race Parts will get you there AND back home.

DiabloSport – Platinum
Delray Beach, FL
www.diablosport.com
Manufacturer and developer of high-performance automotive electronic tuning products.

Diamond Eye Performance – Platinum
Athena, OR
www.diamondeyeperformance.com
Manufacturer of mandrel-bent high-performance diesel and gas exhaust kits, parts and exhaust components with custom mandrel-bending capabilities.

Dick Cepek – Bronze
Stow, OH
www.mickeythompsontires.com
Manufacturer of street, strip, truck and off-road tires, cast aluminum wheels and forged drag-racing wheels.

Dinan Engineering – Platinum
Morgan Hill, CA
www.dinancars.com
Premier high-performance tuner for BMW vehicles. Specializing in electronic tuning, air intakes, suspension, exhaust systems and braking—offering a full factory-backed four-year/50,000-mile warranty through any BMW dealership.

DIRECTED – Silver
Vista, CA
www.directed.com
Manufacturer of vehicle, audio and mobile electronics.

Disc Brakes Australia – Platinum
Moorpark, CA
www.dbausa.com
Manufacturer of performance brake rotors for street performance, 4000 series for motorsports applications and premium street performance, and 5000 series for street and track performance.

Doug’s Headers – Platinum
San Dimas, CA
www.dougsheaders.com
Doug’s Headers, a respected name in the header industry since the ’60s, began in 1958 as a small muffler shop in East Los Angeles, California. Every Doug’s header comes with all the necessary mounting hardware, collector reducers or connector pipes, premium gaskets and detailed installation instruction sheets.

Drake Off Road – Silver
Henderson, NV
www.drakeoffroad.com
Drake Off Road products represent the ultimate in durability, ruggedness and show. Drake Off Road currently provides parts for ’96–’15 Jeep Wrangler TJs and JKs, Toyota FJ Cruisers and ’66–’77 Ford Broncos.

Driven Racing Oil LLC – Silver
Huntersville, NC
www.drivenracingoil.com
Driven Racing Oil, born from Joe Gibbs Racing, is formulated specifically for all-out race and high-performance engines.

DualLiner – Platinum
West Bend, WI
www.dualliner.com
DualLiner is the manufacturer of a five-piece component bedliner system made for fullsize American pickups. Custom-fit, hard-plastic sides interlock with a heavy-duty 3/8-in. thick ZeroSkid rubber floor. The DualLiner System provides complete dent and cargo protection. Easy 20-minute install with no prep and requires no maintenance—100% American made and backed by a real lifetime warranty.

Duck Covers – Platinum
Benicia, CA
www.duckcovers.com
Duck Covers Defender Series semi-custom car covers are available for indoor use, in/outdoor use and outdoor use and feature unique rally racing or silhouette stripes.

Du-Ha – Platinum
Fergus Falls, MN
www.du-ha.com
Manufacturer of the DU-HA underseat and behind-the-seat storage units for extended cab, crew cab and regular cab pickups. Fits fullsize Chevrolet, GMC, Ford, Dodge, Nissan, Honda and Toyota trucks. The DU-HA also acts as a legal gun case in most states.

DV8 Off Road – Platinum
Riverside, CA
www.dv8offroad.com
We at DV8 Off-Road understand Jeeps. The importance of creating a product that stands the test of time on and off the trail. We build durable, long-lasting parts that complement the natural lines of a Jeep.

Eagle Specialty Products – Platinum
Southaven, MS
www.eaglerod.com
Manufacturer of high-performance connecting rods, crankshafts and rotating assemblies.

Earl’s Performance – Silver
Bowling Green, KY
www.holley.com/brands/earls
Manufacturer of high-performance plumbing, Temp-A-Cure transmission and engine oil coolers, oil and fuel filters, Hyper-Firm brake lines and Pressure Master engine seals. A Holley brand.

EBC Brakes – Platinum
Sylmar, CA
www.ebcbrakes.com
Manufacturer of automotive, motorcycle, light-truck, SUV and minivan disc brake pads and brake rotors.

Edelbrock – Platinum
Torrance, CA
www.edelbrock.com
Manufacturer of performance carburetors, intake manifolds, valve covers, air filters, camshaft, aluminum cylinder heads, fuel-injection systems, suspension components, water pumps, shocks and supercharger systems.

Edge Products – Platinum
Ogden, UT
www.edgeproducts.com
Edge Products has become the premier name for aftermarket performance electronics. Initially, the company was built on the production of performance electronics for diesel-powered trucks. Over the years, however, Edge has expanded its offerings to include innovative game-changing products for diesel and gas car, truck and Jeep markets.

EGR – Silver
Ontario, CA
www.egrgroup.com
EGR is a world leader in the design, development and manufacturing of distinctive automotive car, truck, CUV and SUV styling accessories that include fender flares, hood shields, window visors and integrated side steps in many different designs and finishes. EGR products are made tough. Be different!

Energy Suspension – Silver
San Clemente, CA
www.energysuspension.com
Manufacturer of performance polyurethane suspension and driveline components for import and domestic cars, trucks and SUVs. Includes bushings for sway bars, control arms, leaf springs, body mounts, bump stops, plus motor and transmission mounts and more.

Envy Wheels – Bronze
Richmond Hill, ON
www.envywheels.com
Envy Wheels features a vast collection of top-quality wheels for all vehicles, in all seasons. Designed and crafted by our in-house creative team, each wheel that we produce is a fusion of originality, creativity and style.

Equus Products Inc. – Platinum
Irvine, CA
www.iequus.com
Founded in 1967, Equus began as a manufacturer of private-label instrumentation for a number of OEM and aftermarket brands.

E3 Spark Plugs – Silver
Ponte Vedra Beach, FL
www.e3sparkplugs.com
Manufacturer of E3 sparkplugs for the automotive and hardware market segments.

EXCEL from Richmond – Platinum
Chicago, IL
www.richmondgear.com
Richmond Gear EXCel ring-and-pinion sets offer exceptional value with higher quality. Available in a wide variety of gear ratios, the Richmond Gear EXCel ring-and-pinion sets will give you maximum confidence in your differential.

Exedy – Platinum
Belleville, MI
www.exedyusa.com
Manufacturer of powertrain products, clutch cover assembly, clutch disc and torque converters, bearings and flywheels, plus supplier of sport clutches to factory racing teams.

Extang – Platinum
Ann Arbor, MI
www.extang.com
Manufacturer of EnCore, Revolution, Solid Fold, Express, Trifecta, FullTilt, Classic Platinum, BlackMax, Tuff Tonno, ToolBox Tonneau, Freedom Tonneau Covers and Accessories, Extang was first to introduce many styles and features in the industry. Since 1982, Extang leads with innovation, quality and customer support.

Fabtech – Platinum
Chino, CA
www.fabtechmotorsports.com
Manufacturer and designer of performance suspension systems for 2WD and 4WD light trucks and SUVs, specializing in long-travel suspension, spindles, lifts and pre-runner accessories.

Fairchild Industries – Platinum
Lake Zurich, IL
www.fairchildind.com
Fairchild Industries provides top-quality products in extruded rubber, molded rubber, molded plastic, extruded plastic, as well as elastomer solutions, for customers worldwide.

FAST – Platinum
Memphis, TN
www.compcams.com
FAST became a member of the COMP Performance Group, gaining a larger source of technological resources than ever before. This enabled the fuel-injection innovator to conduct more extensive R&D efforts with a larger team of engineers, which ultimately led to even more discoveries in computer-controlled horsepower.

Fastway Trailer Products – Silver
Provo, UT
www.fastwaytrailer.com
Fastway Trailer Products produces the most innovative trailer accessories on the market. Products such as breakaway cables, tongue jacks and feet, wheel chocs, aluminum adjustable ball mounts with integrated locking systems and anti-rattle technology, as well as various locks, including the most secure and most universal coupler lock available.

Fel-Pro – Silver
Southfield, MI
aftermarket.federalmogul.com/en-US/Brands/Fel-Pro/Pages/home.aspx
Manufacturer of Carter fuel pumps, fuel-injection and fuel-system components, Sealed Power engine bearings, pistons, Fel-Pro gaskets, Speed-Pro performance parts and Wagner lighting products.

FIA – Platinum
Winnipeg, MB, Canada
www.gofia.com
Manufacturer of automotive aftermarket soft goods accessories specializing in custom-fit seat covers, winter fronts, bug screens, car masks, fender protectors, tire covers and cushions.

Fidanza Performance – Platinum
Perry, OH
www.fidanza.com
Fidanza Performance is a manufacturer of lightweight aluminum flywheels, steel flywheels, performance clutches, and adjustable cam gears. We also provide manufacturing services for other automotive-related products. Information about these additional machining services is available through our sales department.

Firestone Ride-Rite – Silver
Indianapolis, IN
www.riderite.com
Firestone manufactures and provides air springs for all vehicles.

Flaming River – Silver
Berea, OH
www.flamingriver.com
Manufacturer of steering components and other accessories, including tilt columns, universal joints, steering rack-and-pinions, rack-and-pinion cradle kits, steering boxes, alternators, coils/shocks, steering wheels, truck slip shafts and battery disconnect switches.

Flex-a-Lite – Platinum
Fife, WA
www.flex-a-lite.com
Manufacturer of performance cooling products, including electric and belt-driven fans, radiators and radiator fan combos, fan clutches, transmission and engine oil coolers and accessories for performance cooling. Direct-fit and universal applications available. Manufacturer of custom radiators and coolers.

FlexShade UVR SunShield – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, high-performance radiant-barrier material uses laminate construction with insulating foam and a clear mylar film on the inside. The side that faces the outside uses a metalized polyester laminate finish to reflect up to 97% of the sun’s damaging UV rays.

Flexx Boot – Platinum
Woodside, NY
www.a2ktools.com
The Flexx Boot System is world renowned, and finding new profit opportunities and/or ways to save time and money is ever more important. The Flexx Boot System offers mechanics and enthusiasts a way to make CV boot installation quick, cheap and profitable.

Flo~Pro – Silver
Red Deer, AB, Canada
www.flopro.com
On the cutting edge of exhaust manufacturing. Everything from performance mufflers for your car, SUV or truck, to 4- to 5-in. direct-fit diesel exhaust kits for your diesel engine. No matter what you drive, FLO~PRO has a product that will outlast, outperform, and the installation is effortless. Available in aluminized or 409 stainless steel; options are endless.

Flowmaster – Silver
Santa Rosa, CA
www.flowmastermufflers.com
A Northern California-based manufacturer of high-performance automotive exhaust components, including bolt-on exhaust systems, chambered and laminar flow mufflers, headers, polished stainless tips and catalytic converters. All Flowmaster mufflers and exhaust systems are available in stainless steel, which carry a lifetime limited warranty and are proudly made in the U.S.A.

Flowmaster Catalytic Converters – Silver
Santa Rosa, CA
www.flowmastermufflers.com/catalytic_converters
Flowmaster’s line of premium-quality catalytic converters covers a wide range of vehicle applications in both direct-fit and universal styles. Flowmaster catalytic converters are engineered to meet or exceed required emissions standards and are designed for long-lasting durability and performance.

FlowTech – Silver
Bowling Green, KY
www.holley.com/brands/flowtech
Manufacturer of performance exhaust components, including FlowTech headers, mufflers and cat-back exhaust systems. A Holley brand.

Fluidampr – Platinum
Springville, NY
www.fluidampr.com
Leading manufacturer of viscous harmonic dampers for performance-racing and street, heavy-duty and OEM applications. Fluidampr dampers are SFI certified and advanced manufactured 100% in the U.S.A. by Horschel Brothers Precision an ISO 9001:2008 certified company.

Fox Factory Inc. - Gold
El Cajon, CA
www.ridefox.com
For more than three decades, FOX has been an industry leader in the design and development of high-performance shock absorbers and racing suspension products for snowmobiles, mountain bikes, motorcycles, ATVs, UTVs, off-road cars, trucks and SUVs.

Frostbite – Silver
Bowling Green, KY
www.holley.com/products/cooling/radiators_and_accessories
High-horsepower street cars and trucks can be a real challenge to keep cool, and any good cooling system starts with choosing the right radiator. Frostbite aluminum radiators cool more effectively and weigh less than ordinary OEM-style brass units. A Holley brand.

FST Performance - Platinum
Osteen, FL
www.fstperformance.com
Manufacturer of extreme-performance, fuel-filtration products for racing, marine, off-road, diesel and high-performance street machines.

Fuelab – Platinum
Litchfield, IL
www.fuelab.com
Manufacturer of Fuelab fuel systems and Promark intercooler cores. Exclusive worldwide distributor for Adel Wiggins tube connectors, clamps and dry-break couplers.

Fullriver Battery USA – Platinum
Camarillo, CA
www.fullriverbattery.com
Full Throttle Series High-Performance AGM batteries are built to the highest standards on the market and can easily tackle high speeds, off-road abuse, onboard accessories, bouncing hydraulics and earth-shattering sound systems. Full Throttle batteries give you the confidence to know your battery can handle everything you put your vehicle through…providing extreme power—on demand.

Garvin Industries – Silver
El Cajon, CA
www.wildernessracks.com
Manufacturer of roof racks, roof rack accessories, bumpers, tire carriers, rock rails for Jeep Wranglers and other popular SUVs.

Gate King – Platinum
Huntington Beach, CA
www.thegateking.com
Designed to replace your truck's stock tailgate cables, Gate King allows you to adjust your tailgate height in a multitude of positions using our patented Tailgate Adjuster technology. Designed in California, and made right here in the U.S.A., Gate King provides strength and durability in a variety of positions to suit your cargo needs.

GForce Performance Products – Platinum
Akron, OH
www.crossmembers.com
We specialize in the design and manufacture of automotive components and accessories. Since the introduction of our first Patented Transmission Crossmember, our focus has been directed towards manufacturing quality products that accommodate the needs of automotive enthusiast. Our G Force Performance designs are innovative and have built their own reputation as the finest products available—making us the clear leader in automotive transmission crossmembers, flywheels and accessories.

G-FORCE Racing Gear – Silver
Roswell, GA
www.gforce.com
Manufacturer and distributor of helmets, suits, shoes, gloves, crew gear and towing accessories.

GGBAILEY – Silver
Calhoun, GA
www.ggbailey.com
GGBAILEY designs their own carpet based on the highest-quality specifications. Custom-fit patterns for each vehicle are done to our highest engineering standards and fit the exact contours of your vehicle.

Gibson Performance Exhaust – Platinum
Corona, CA
www.gibsonperformance.com
Manufacturer of precision-built exhaust systems, mufflers and headers for trucks, SUVs, vans, American musclecars, motor homes, sandrails, side-by-sides and marine vehicles.

Go Fast Bits – Platinum
Peakhurst, NSW Australia
www.gofastbits.com.au
Manufacturer of aftermarket high-performance vehicle components, including a range of innovative turbo blow-off and bypass valves, boost controllers, wastegates, lightweight engine pulley kits and short-throw gear shifters.

Go Industries – Platinum
Richardson, TX
www.goindustries.com
Established in 1978, Go Industries manufactures aftermarket accessories for trucks, vans and SUVs, including grille guards, commercial-grade rack systems, airflow tailgates, mudflaps and other related accessories. Products are manufactured in state-of-the-art facilities, utilizing computer-controlled equipment, robotic welding machines, plasma and laser cutters. Products are made in the U.S.A.

Go Rhino – Platinum
Brea, CA
www.gorhino.com
Manufacturer of truck accessories, including grille guards, sidebars, bedrails, top racks and exhaust tips in black, chromed or stainless steel.

Granatelli Motorsports – Platinum
Oxnard, CA
www.granatellimotorsports.com
The Granatelli name has been associated with speed and performance for more than 70 years. Manufacturer of smog-legal mass airflow sensors, MPG and performance ignition wires and ’95–’13 Dodge Chargers, Challengers and 300C, ’79–’13 Mustang and ’82–’13 Camaro parts.

Green Filter USA – Platinum
Mt. Braddock, PA
www.greenfilterusa.com
Manufacturer of high-performance air filters for cars, trucks, SUVs, motorcycles, ATVs, marine, shifter karts and heavy trucks. Green Filters provide maximum air flow for more power and torque. Washable and reusable with a lifetime warranty.

G-Sport Emissions Systems – Silver
Whitby, ON
www.gsportbygesi.com
G-Sport Emissions Systems, a division of GESi, works with numerous high-performance exhaust manufacturers of European, import and domestic aftermarket downpipes and exhaust solutions that meet or exceed today’s emissions regulations without compromising performance.

GT Performance – Silver
Burbank, CA
www.gtperformanceproducts.com
Manufacturer of steering components, including steering wheels, columns and accessories.

G2 Axle and Gear – Gold
Compton, CA
www.g2axle.com
G2 Performance was started as a branch of Genuine Gear to provide premium products designed to withstand the needs of today’s high-performance vehicles. With advancements in performance and the trend towards larger tires and heavier vehicles, stock drivetrain components lack what it takes to be reliable.

Hamburger’s Performance – Platinum
Whittier, CA
www.hamburgersperformance.com
Hamburger’s Oil Filtration. Choosing the right oil system components is critical to engine reliability and will extend the life of your powerplant.

H&R Springs – Platinum
Bellingham, WA
www.hrsprings.com
Manufacturer of suspension systems, including OE sport springs, sport and racing springs, cup kits, coil-overs, Trak wheel spacers, sway bars and Triple C camber bolts.

Hawk Performance – Bronze
Solon, OH
www.hawkperformance.com
Manufacturer of brake, clutch, transmission friction materials for high-performance and severe-duty applications.

Hays – Silver
Cleveland, OH
www.haysclutches.com
Manufacturer of performance and racing clutches, including pressure plates, discs, flywheels, clutch kits, accessories and custom-built specialty clutches for drag-racing and tractor-pulling applications.

Heatshield Products – Platinum
Valley Center, CA
www.heatshieldproducts.com
Manufacturer of exhaust wraps, heat shields, turbo insulation, thermal insulation, manifold heat shields, welding blankets, welding jackets and other heat-protection materials. Serving the performance/racing industry since 1985. Custom manufacturing and private labeling available. Family owned and made in the U.S.A.

Heavy Metal Off-Road – Platinum
Livermore, CA
www.heavymetaloff-road.com
Heavy Metal Off-Road specializes in the Toyota Tacoma, Toyota 4Runner and Nissan Frontier. We have our own line of premium products featuring bed bars and rock sliders, backed by our lifetime warranty.

Hedman Hedders – Platinum
Whittier, CA
www.hedman.com
The Hedman Performance Group consists of Hedman Hedders, Trans-Dapt Performance, Hedman Husler Hedders and Hamburger’s Performance. Founded in 1954, this privately owned company produces both street-legal and race-use exhaust headers and components, carburetor/EFI spacers and adapters, oil filtration parts, and engine mounts, as well as chrome, aluminum and powdercoated customizing products.

Heidts Automotive Group – Silver
Wauconda, IL
www.heidts.com
Manufacturer of independent front and rear suspension for street rods, musclecars and trucks.

Hella – Bronze
Peachtree City, GA
www.hellausa.com
Manufacturer of auxiliary driving and fog lamps; headlamps, taillamps, and interior lamps; standard, halogen, Xenon premium and HID bulbs; work lamps; relays; horns; switches; and electrical accessories.

Hella Pagid – Bronze
Peachtree City, GA
www.hella-pagid.com
Hella Pagid Brake Systems sells brake components and brake accessories on the international automotive spare parts market.

Hellwig – Platinum
Visalia, CA
www.hellwigproducts.com
Hellwig Products Co. Inc. proudly manufactures load and sway control products. Hellwig is a family-owned company founded in 1946 and with four generations of leadership. Hellwig prides itself on making suspension solutions—helper springs, air suspension and sway bars—that make driving easier and more enjoyable.

High Lifter Products Inc. – Platinum
Shreveport, LA
www.highlifter.com
High Lifter Products Inc. has been developing and marketing unique, aftermarket accessories for utility, four-wheel drive ATVs, UTVs and RUVs since 1996.

Hi-Lift Jack - Platinum
Bloomfield, IN
www.hi-lift.com
Manufacturer of the original Hi-Lift jack, plus related off-road recovery and pickup products. Brands include Hi-Lift, Handle-All and Slide-N-Lock.

HiPer Wheels – Platinum
Kansas City, MO
www.hiper-technology.com
We develop and manufacture wheels for all-terrain vehicles (ATVs) and small motorcycles using carbon-fiber composite resins by employing proprietary molding techniques.

Holley – Silver
Bowling Green, KY
www.holley.com
Holley has been a leader in fuel systems for more than 100 years. Holley carburetors powered every NASCAR Sprint Cup team and nearly every NHRA Pro–Stock champion for four decades. Now Holley EFI products power these cars and are dominating the performance world. Holley products for GM’s popular LS engine are dominating the LS scene as well. Holley’s products also include performance fuel pumps, intake manifolds and engine dress-up products for street performance, race and marine applications.

Hooker – Platinum
Bowling Green, KY
www.holley.com/brands/hooker
Hooker still holds tight to the claim of the winningest header in drag-racing history. Hooker still leads the way in design and technology with products such as engine swap headers for putting a late-model LS engine into early iron. And, Hooker still leads the way in coating processes with the recent introduction of “Darksides” black ceramic. A Holley brand.

Hornblasters – Platinum
Zehpyr Hills, Florida
www.hornblasters.com
Our train horn kits are simply ridiculous! We sell the same horns used on real trains and trust us, they are the loudest train horns money can buy.

Hotchkis Performance – Platinum
Santa Fe Springs, CA
www.hotchkis.net
Manufacturer of car, truck and SUV suspension handling kits, including fabricated trailing arms and caster/camber plates, coil springs, anti-sway bars and strut tower braces.

HP Tuners – Bronze
Buffalo Grove, IL
www.hptuners.com
Manufacturer of fuel-injection tuning and scanning software/hardware for Dodge, Ford and GM vehicles.

HUBB Filters – Platinum
Corte Madera, CA
www.hubbfilters.com
HUBB is a revolutionary, reusable performance oil filter for passenger cars and trucks. HUBB provides superior engine protection while reducing preventative maintenance costs and helping the environment.

Hurst – Gold
Santa Rosa, CA
www.hurst-shifters.com
Manufacturer of racing and performance automatic-transmission products, plus converters and shifters for automatic and manual transmissions.

HushMat – Platinum
Olathe, KS
www.hushmat.com
Exclusive manufacturer and distributor of HushMat acoustic damping, thermal insulation, sound-deadening materials, sound-absorption materials, tape materials and seam-sealing materials.

Husky Liners – Bronze
Winfield, KS
www.huskyliners.com
Founded in 1988 and based in Winfield, Kansas, Husky Liners proudly makes automotive aftermarket products designed to protect your ride inside and out. At the core of our wide product line are the Husky Liners brand of custom-fit floor liners, including front seats, rear seats and cargo areas. We also manufacture heavy-duty floor mats, custom molded mudguards and a wide assortment of quality products designed to help extend the life of your vehicle. All products are designed and manufactured in the U.S.A. and most come with a hassle-free, lifetime guarantee.

Husky Towing – Platinum
Elkhart, IN
www.huskytow.com
Husky Towing Products offer innovative designs, high-quality, custom installation and safe, easy operation. Husky is your source for a complete line of hitches, electrical products and towing accessories.

Husler Hedders – Platinum
Whittier, CA
www.hedmanhusler.com
Husler offers quality design! Hedman Husler Street & Strip drag racing headers are designed so well, they fit right in.

Hypertech – Platinum
Bartlett, TN
www.hypertech.com
A leading manufacturer of performance tuning products for domestic and import vehicles. MAX ENERGY, E-CON and SPORT power programmers, power chips and modules.

ICON Vehicle Dynamics – Platinum
Riverside, CA
www.iconvehicledynamics.com
ICON Vehicle Dynamics is a performance-engineered suspension manufacturer specializing in aftermarket components for trucks, SUVs and off-road vehicles. The company’s business is customer focused and engineering driven. World-class manufacturing processes and techniques provide our customers a robust, quality product with superior value.

Inglese – Bronze
Memphis, TN
www.compcams.com
A member of the COMP Performance Group, Inglese Induction Systems got its start in the ’70s when we began working with the Weber carburetion on the Cobra roadsters built by Shelby-American. Our work with Cobras soon paved the way for us to provide parts and tuning for some of the fastest and most exotic Ford-powered cars on the planet, including Ford GT-40s and Shelby Daytona coupes.

Inland Empire Drive Line – Platinum
Ontario, CA
www.iedls.com
Short-run manufacturer, modification and repair of driveshaft assemblies. Products include steel, aluminum and carbon-fiber composite shafts, and transmission and third-member yokes.

Innovate Motorsports - Platinum
Sycamore, IL
www.innovatemotorsports.com
Manufacturer of digital air-/fuel-ratio meters, data loggers, gauges, wideband controllers, OBO-II interfaces, engine performance sensors and tuning software.

Insane Audio - Platinum
Malibu, CA
www.insanejeepaudio.com
Insane Audio is an American manufacturing company who builds premium in-dash multimedia and navigation solutions for the off-road aftermarket.

Intro-Tech – Silver
Chino, CA
www.intro-techautomotive.com
Manufacturer of custom floormats and importer of custom-fit and semi-custom car covers, manufacturer of custom-fit roll-up Auto Shades and the Ultimate Reflector custom folding auto shades in more than 2,500 patterns, many of which are licensed by GM. Manufacturer of the racing-inspired and SEMA Global Media Award-winning Pitstop Furniture.

i3 Enterprise – Silver
City of Industry, CA
www.i3enterpriseinc.com
Manufacturer, wholesaler and distributor of light truck accessories, including bull bars, step bars, LED lights, fender flares and tonneau covers.

JBA Racing Headers – Platinum
San Dimas, CA
www.jbaheaders.com
JBA is one of the most trusted names in the aftermarket exhaust industry because of our commitment to manufacturing excellence. Our product designs are original and innovative and always deliver. Power, quality, fit, durability and smog legality are what we are known for.

Jet Performance – Platinum
Huntington Beach, CA
www.jetchip.com
Manufacturer of 50-state-legal performance chips, programmers, mass air sensors, carburetors and other performance tuning products.

JKS – Bronze
Coldwater, MI
www.jksmfg.com
Since 1989, according to the company, JKS Manufacturing has developed some of the world’s most widely used and respected products for Jeep vehicles. It all started when they pioneered the original Quick Disconnect brand of quick-release sway-bar disconnects. Since then their product range has expanded to include such favorites as the ACOS line of height-adjustable coil spring spacers, and perhaps our most advanced creation to date, the variable-rate SwitchBlade Sway Bar System.

JMS Chip & Performance – Platinum
Lucedale, MS
www.jmschip.com
JMS is a manufacturer of high-quality automotive electronic components. We develop and design reliable products that will improve the performance of your vehicle.

Jump-N-Carry – Silver
Lenexa, KS
www.cloreautomotive.com
The Jump-N-Carry line of portable power sources/jump starters serves the professional market by offering powerful, versatile units that can stand up to the rigors of everyday shop use. A Clore Automotive brand.

K&N – Platinum
Riverside, CA
www.knfilters.com
K&N Engineering is the world’s leading manufacturer of reusable performance air filters and air intake systems. K&N supplies more than 5,000 premium filtration products for cars, trucks, motorcycles, boats, engines, military vehicles and industrial equipment. K&N products are exported worldwide.

KC HiLites – Platinum
Williams, AZ
www.kchilites.com
Manufacturer of quality fog, driving and high-powered off-road lighting and related equipment, including the KC Daylighter and HIDs, distributed through the aftermarket and OEM.

King Engine Bearings – Platinum
Cedar Grove, NJ
www.kingbearings.com
By specializing in engine bearings, King has built an extensive product offering that includes a wide range of engine bearings for automobiles, light-duty and heavy-duty trucks, marine, aviation, standby power and many other types of internal combustion engines.

King Shocks – Bronze
Garden Grove, CA
www.kingshocks.com
King Shocks is a manufacturer and servicer of custom-made, owner-adjustable and rebuildable automotive shock absorbers and performance racing products for utility vehicles, OEM replacement and professional racing use.

Kleinn Automotive Air Horns – Platinum
Tucson, AZ
www.kleinn.com
Kleinn Automotive Accessories is a leading manufacturer of high-performance air horns, onboard air systems, pneumatic accessories and lift and leveling kits for trucks and SUVs. Kleinn is distributed through every major automotive parts distribution network nationwide.

K100 - Platinum
Youngstown, NY
www.k100fueltreatment.com
K100 Fuel Treatments are proprietary formulations of complex engineered organic compounds developed to eliminate water in fuels, remove gums and varnishes and stabilize fuel, add lubricity and corrosion protection and boost cetane/octane ratings. Its all-in-one chemistry is all you will need to keep your engines running right.

Koni – Silver
Hebron, KY
www.koni-na.com
Koni has been in business for 150 years, involved in automobile dampers since 1932 and has produced adjustable telescopic dampers since 1945. In addition, though known best for cars, Koni also builds shocks for trucks, buses, RVs and railway rolling stock as well. What this adds up to is well-earned design and manufacturing experience.

Koyorad – Silver
Irvine, CA
www.koyorad.com
Manufacturer of aftermarket radiators and high-performance racing radiators for both Japanese import and domestic applications.

Ksport – Platinum
Gilbert, AZ
www.ksportusa.com
Importer and wholesaler of coil-over suspensions, camber kits, control arms, brake systems and related products.

Lakewood – Silver
Cleveland, OH
www.lakewoodindustries.com
Manufacturer of safety and suspension products, including hydroformed bell housings, traction bars, drag shocks, universal joints, BFL gear lube, engine stands and related accessories.

Lange Originals – Platinum
Salt Lake City, UT
www.langeoriginals.com
Lange Originals has been serving the Jeep and automotive community for more than 20 years. Our most popular product, the Hoist-A-Top, has been a Jeep enthusiast favorite for years. Lange Originals specializes in quality products that remove Jeep hardtops and increase garage space.

Lazer Star Lights – Platinum
Paso Robles, CA
www.lazerstarlights.com
Lazer Star is the premier manufacturer of a broad line of lighting products, including LED light bars, HID and halogen driving lights and off-road racing lights. Perfect for your truck, side-by-side, motorcycle or general automotive use.

LeBra – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, LeBra Front End Covers provide an easy way to help protect your vehicles from the unexpected. LeBra offers stylish protection that makes vehicles look great!

LEED Brakes – Platinum
Buffalo, NY
www.leedbrakes.com
LEED Brakes carries a full line of drum to disc brake conversion kits, power brake booster kits, master cylinder kits and many hard-to-find brake accessories for your musclecar, classic truck and street rod.

Lloyd Mats – Platinum
Northridge, CA
www.lloydmats.com
Manufacturer of custom-fit mats for all makes and models. Six carpet qualities plus rubber and vinyl. More than 750 licensed emblems for Buick, Cadillac, Chevrolet, Chrysler, Corvette, Dodge, GMC, Hummer, Jeep, Oldsmobile, Plymouth, Porsche, SAAB and Shelby.

Lock’er Down – Platinum
San Antonio, TX
www.lockerdown.com
Driven by the need for secure storage in a vehicle, Lock’er Down was created. Although other products were available for some applications, none met our standards. We wanted to build a product that was both secure and sleek.

LOMAX Covers – Platinum
Jamestown, ND
www.agricover.com/lomax
The LOMAX Hard Tri-Fold Cover from Access Covers maximizes your truck with a low-profile design and maximum protection.

LRG Rims – Silver
Compton, CA
www.lrgrims.com
Whether you’re looking for stock replacements or some of the most aggressive fitments on the market, LRG Rims is the answer. A perfect blend of attitude, form and function.

Ltd. Edition – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Ltd. Edition is a new fabric style that goes with today’s vehicle interiors.

Lucas Oil Products – Bronze
Corona, CA
www.lucasoil.com
The world leader of synthetic and conventional high-performance lubricants, motor oils and problem-solving additives for automotive, powersports, marine, heavy-duty, industrial and agricultural applications.

Lunati – Platinum
Olive Branch, MS
www.lunatipower.com
Manufacturer of engine rotating kits, valvetrain components and internal engine parts.

Lund – Platinum
Buford, GA
www.lundinternational.com
Lund designs and manufactures the most stylish, high-performance and premium automotive accessories for trucks, SUVs, CUVs, vans and passenger cars. Available product categories include hood protection, running boards, tonneau covers, floor coverings, exterior accessories, storage boxes, cargo management and bed accessories.

Luverne Truck Equipment – Platinum
Brandon, SD
www.luvernetruck.com
Luverne offers a broad base of upscale aftermarket accessories for pickups, vans and SUVs. Its primary products are made from high-quality stainless steel, anodized aluminum and powercoated mild steel. Luverne’s many products include grille guards, nerf bars, side-entry steps, splash guards and bedrails for pickups, vans and SUVs. A CURT Manufacturing brand.

MagnaFlow Exhaust Products – Platinum
Rancho Santa Margarita, CA
www.magnaflow.com
Manufacturer of MagnaFlow/Car Sound, high-performance stainless cat-back systems, performance mufflers and state-of-the-art catalytic converters for cars, trucks, SUVs, diesels and imports.

MAHLE – Bronze
Ann Arbor, MI
www.us.mahle.com
Manufacturer of under-the-hood products for the global replacement engine products market, including MAHLE Original pistons, Clevite engine bearings, Victor Reinz gaskets and MAHLE Original piston rings.

MAHLE Motorsport – Silver
Fletcher, NC
www.mahlemotorsports.com
Manufacturer of performance pistons, pins and rings.

Mallory – Platinum
Cleveland, OH
www.mallory-ignition.com
Mallory Ignition is one of the premier brands of the ACCEL Performance Group. All brands ensure quality, reliability and value for all of your performance and custom needs.

MBM – Silver
Asheville, NC
www.mbmbrakeboosters.com
Manufacturer of power brake boosters for street rods and musclecars, proportioning and metering valves, rotors, master cylinders, spindles, brackets and backing plates, harmonic balancers, flex plates and flywheels.

MBRP Exhaust – Platinum
Huntsville, OH
www.mbrp.com
Manufacturer of exhaust systems for Arctic Cat, Polaris, Ski-Doo and Yamaha snowmobiles, catback T-304 stainless exhaust for Ford Focus and Dodge Dakota RT.

McGard – Platinum
Orchard Park, NY
www.mcgard.com
U.S. manufacturer of high-quality wheel locks, tailgate locks, spare tire locks and lifetime guaranteed chrome/black lug nuts and lug bolts.

Melling Engine Parts – Platinum
Jackson, MI
www.melling.com
Melling is a leading manufacturer of fluid pumps, including oil, water and fuel pumps for gas, diesel, transmission and hybrid applications as well as other powertrain components for the worldwide transportation industry.

Melling Select Performance – Platinum
Jackson, MI
www.mellingselectperformance.com
The Melling Select Performance line has billet-aluminum and cast-iron oil pumps, camshafts, timing components, and valvetrains. Our goal is to continually analyze the high-performance engine parts market to be able to provide you, our valued customer, with the parts you need.

Metro Moulded Parts – Platinum
Minneapolis, MN
www.metrommp.com
Manufacturer of automotive weatherstripping and rubber parts with exact replacement reproductions and the Supersoft line of weatherstrips with microcell technology.

MGP Caliper Covers – Platinum
Chula Vista, CA
www.calipercovers.com
Manufacturer and designer of caliper covers for cars, trucks and SUVs.

Mickey Thompson – Bronze
Stow, OH
www.mickeythompsontires.com
Manufacturer of street, strip, truck and off-road tires, cast aluminum wheels and forged drag-racing wheels.

Miller CAT – Platinum
San Jose, CA
www.millercat.com
Committed to building the highest-quality and most advanced emissions-control products by using innovative manufacturing processes. We proudly design and manufacture all our products in the United States, using the most-effective and reliable standards and practices.

Mishimoto Automotive – Silver
New Castle, DE
www.mishimoto.com
Established in 2003, Mishimoto has more than 10 years of experience in working toward its goal of providing superior cooling system upgrades for daily drivers, track cars, trucks and bikes.

MOMO Road Wheels – Platinum
Kansas City, MO
www.momo.com
MOMO Road Wheels offer a collection of styles to personalize your vehicle.

MOMO Tires – Platinum
Kansas City, MO
www.momo.com
Innovative tread designs and the use of advanced silica compounds allow MOMO Tires to offer improved fuel efficiency, low road noise, and enhanced grip and handling for a superior driving experience.

MOMO Tuning & Safety – Platinum
Kansas City, MO
www.momo.com
Manufacturer of quality handcrafted steering wheels and shifter knobs.

Monster Hooks – Bronze
San Jose, CA
www.monsterhooksinc.com
MHI manufactures extreme recovery hooks and vehicle accessories.

Motive Gear Performance Differential – Platinum
Chicago, IL
www.motivegear.com
Motive Gear offers the highest quality drivetrain components on the market today. More than just ring-and-pinion gears and differential bearing kits, Motive Gear offers a complete line of transmission parts and transfer case parts as well as replacement axle shafts.

Motul – Platinum
Pomona, CA
www.motul.com/us/en-us/products
A worldwide producer of synthetic motor oils and lubricants for demanding performance applications.

Mr. Gasket – Silver
Cleveland, OH
www.mr-gasket.com
The Mr. Gasket brand develops and distributes a variety of performance parts for your vehicle, including carburetor and fuel accessories, chrome-plated accessories, cooling system accessories, engine components, fuel additives, shifter accessories, specialty tools, suspension and driveline components.

MSD – Platinum
El Paso, TX
www.msdperformance.com
Founded in 1970, MSD is one of the most recognized industry names in ignition system products, EFI products and high-performance parts. The company designs, develops, tests and manufactures its entire line of ignition boxes, distributors, EFI systems, coils, spark plug wires, crank triggers and other performance parts from its headquarters in El Paso, Texas. MSD is part of the MSDP Group LLC family.

Napier Enterprises – Platinum
St. Catharines, ON, Canada
www.napieroutdoors.com
Sole-exclusive distributor with two decades of experience in manufacturing and distributing vehicle camping tents. Our Sportz and Backroadz lines are available in both truck and SUV tents.

Newark Auto Products – Platinum
East Orange, NJ
www.newark-auto.com
Manufacturer of replacement carpets for classic cars and trucks, custom protector mats with logo heel pads, and distributor of replacement rubber mats for classic pickups.

N-Fab – Platinum
Houston, TX
www.n-fab.com
Manufacturer of quality tubular accessories for most truck and SUV makes and models—foreign and domestic. Core products consist of our award-winning patented nerf-steps that come in three different configurations—cab length, full-length wheel-to-wheel—and its bed-access six-step.

NightRide – Platinum
Brooklyn, NY
https://nightride.io/
Manufacturer of driver assistance electronics

914 Rubber - Silver
Hillsboro, OR
www.914rubber.com
Founded by a guy that just needed a part for his restoration, we strive to provide you with affordable Porsche 914 parts that are no longer available.

Nolathane – Platinum
Somersby, Australia
www.nolathane.com.au
Nolathane suspension bushings synchronize your suspension system for optimal safety, handling and performance. They are the most positive link between your vehicle’s springs, struts or shocks.

Nornda Automotive – Silver
Rancho Cucamonga, CA
www.norndaautomotive.com.au
Manufacturer of cam gear drives, pulleys and sprockets.

Northern Radiator – Platinum
Willmar, MN
www.northernfactory.com
A 40-year leader in the heat-transfer industry, Northern is a manufacturer of high-quality heating and cooling products, such as radiators, condensers, charge air coolers and much more. For the high-performance industry, Northern manufactures all-aluminum radiators for race cars, musclecars and hot rods as well as the mounting, plumbing and accessories to go along with them.

NOS/Nitrous Oxide System – Silver
Bowling Green, KY
www.holley.com/brands/nos
Manufacturer of nitrous-oxide systems and components for professional drag racing, motorcycle sport-compact and performance vehicles. A Holley brand.

Omix-ADA – Platinum
Suwanee, GA
www.omix-ada.com
Manufacturer and distributor of aftermarket accessories and replacement parts. Our brands include Omix-ADA, Rugged Ridge, Alloy USA and Outland Automotive. Parts and accessories specialist for ’41–present Jeep, truck floor liners and fender flares. Our products are developed by our in-house engineering team, and we hold patents on many items. Our inventory supports more than $60 million in retail sales.

Optilux – Bronze
Peachtree City, GA
www.hellausa.com
Optilux offers a variety of products, including headlights, fog lamps, light bars, driving lamps and much more.

ORACLE Lighting – Platinum
Metairie, LA
www.oraclelights.com
ORACLE Lighting is a manufacturer and distributor of solid-state LED automotive products. Best known for coining Halo headlights in early 2001, the ORACLE Lighting line has now grown to more than 5,000 SKUs. ORACLE has made five consecutive appearances on the Inc. 5000 List and was awarded Exporter of the Year by the SBA in 2013.

Original DashMat – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, DashMat has been the most recognized, best-selling dash protector available. Custom-patterned for a perfect fit, DashMats help protect the dash surface from UV sun and/or cover blemishes and imperfections in older dashboards.

Original Parts Group – Silver
Seal Beach, CA
www.opgi.com
Manufacturer of reproduction parts for Chevelles, El Caminos, Monte Carlos, GTOs, Cutlasses, Skylarks, Cadillacs, Rivieras, Grand Prixs, Bonnevilles and Catalinas. Our parts including aluminum and stainless-steel moldings, trim, frame bushings, molded plastic, lenses, castings and chrome.

Oro-Tek – Platinum
Garden Grove, CA
www.orotekusa.com
Oro-Tek, a Revolution Supply Co. brand, offers a full line of single protocol and programmable TPMS sensors, covering 99% of ’07–’17 model years

Outland – Platinum
Suwanee, GA
www.outlandautomotive.com
Outland features a full line of truck/SUV tube steps, bull bars, all-terrain floor liners, consoles and other functional accessories to make your rig look great and perform even better.

Pacbrake – Silver
Surrey, BC, Canada
www.pacbrake.com
Designer and manufacturer of engine and exhaust brakes, throttle valves, EGR valves, exhaust diverters and thermal management valves. Also, airbag helper spring kits, air compressors and activation controls.

Painless Wiring – Platinum
Fort Worth, TX
www.painlessperformance.com
Manufacturer and designer of complete automotive electrical systems, wiring harnesses and components for restoration, modification or direct replacement for the rod, custom, musclecar, Jeep, truck and racing industries. Harnesses for the transplant of the popular GM LS series of engines and separate standalone controller for the popular GM computer-controlled transmissions.

Paramount Automotive – Platinum
Ontario, CA
www.paramount-automotive.com
Manufacturer of custom accessories for light trucks and autos. Custom grilles, billet, mesh, chrome ABS and carbon-fiber ABS. Chrome and carbon fiber ABS mirror covers, door handle covers and gas doors. Jeep bumpers and rocker guards. Running boards and cargo-management products.

Patriot Exhaust – Platinum
San Dimas, CA
www.patriotexhaust.com
Manufacturing quality ignition and exhaust products for more than 40 years.

Pavement Ends – Platinum
Louisville, CO
www.pavement-ends.com
Pavement Ends is Bestop’s most affordable brand line. Bestop has been making soft tops and Jeep accessories for 60 years, and that engineering and technology experience makes its way into all our products, even the lower-priced Pavement Ends line.

Pedal Commander – Platinum
Newbury Park, CA
www.pedalcommander.com
Manufacturer of a throttle-response controller that removes response delays on your electronic accelerator pedal.

Pedders Suspension - Platinum
Keysborough, Victoria, Australia
www.pedders.com
Manufacturer of suspension components for more than 60 years. Pedders dampers, springs, bushings, coilovers and sway bars have been featured in magazines and on TV worldwide.

Percy’s High Performance – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

Performance Distributors - Silver
Memphis, TN
www.performancedistributors.com
Performance Distributors engineers and distributes the most advanced line of high-performance and racing ignition systems, being the most technologically advanced manufacturer in the performance industry.

Pertronix – Platinum
San Dimas, CA
www.pertronix.com
Manufacturer of ignition and exhaust products. Ignitor, Ignitor II and Ignitor III electronic ignition systems, Flame-Thrower distributors, coils and spark plug wires. Doug’s Headers, Patriot Exhaust Products, JBA Performance Exhaust, Thunderbird VW Exhaust and Smithy’s Mufflers.

Pet Pads – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Pet Pads are a heavy-duty quilted material that protects seats or cargo areas and provides a comfortable pad for pets.

PDQ-TPMS – Silver
Garden Grove, CA
www.pdqtpms.com
PDQ-TPMS, a Revolution Supply Co. brand, offers a full line of single protocol and programmable TPMS sensors, covering 99% of ’07–’17 model years.

Pierburg – Bronze
Peachtree City, GA
www.hellausa.com
Pierburg, a Hella partner brand, is a leading OEM supplier of high-quality engine and emissions control products. Products include air mass meters, EGR valves, fuel pumps, vacuum pumps, vacuum switches and boost control devices.

Pitstop Furniture – Platinum
Chino, CA
www.pitstop.intro-techautomotive.com
Manufacturer of the racing-inspired and SEMA Global Media Award-winning Pitstop Furniture.

Poison Spyder – Platinum
Banning, CA
www.poisonspyder.com
Manufacturer of off-road Jeep body armor with heritage in hardcore and a knack for parts with style. Products include Rocker Knockers, Trail Corners, Crusher Corners, Tube Fenders, Stinger Bumpers and Brawler Bumpers. Our products are proudly made in the U.S.A.

Pop & Lock – Platinum
Green Bay, WI
www.popandlock.net
Manufacturer of truck tailgate locks.

Powerhouse Products – Platinum
Memphis, TN
www.compcams.com
Powerhouse Products is the premier online store for engine builders and automotive machinists, providing performance tools and measuring instruments that are the industry standard in precision and durability. A proud member of the COMP Performance Group, Powerhouse Products utilizes the resources of the largest engineering and development team in the performance aftermarket.

Powertrax – Platinum
Chicago, IL
www.powertrax.com
Manufacturer of extreme-traction differentials, including the Powertrax no-slip traction system, performance lockers and Lock-Right automatic locking differentials.

PPE Inc. – Bronze
Fullterton, CA
www.ppediesel.com
Founded in 1985, PPE (Pacific Performance Engineering) made engineering innovations the prime directive in pursuit of diesel performance. Our engineers took the Duramax platform and significantly improved horsepower and torque with the Duramaximizer—at a time when there were no consumer performance options available for these new common-rail electronic diesel engines. The product was tested in the towering dunes of Glamis, California. In an era when air- and water-cooled sand rails were commonplace, a single-cab Chevy longbed truck fitted with paddle tires producing “rooster tails” in the hot desert sand dunes was a sight to behold. People gathered to see what they had never seen before. The diesel revolution had begun. Today, we offer hundreds of products engineered to improve your diesel’s performance. From our heavy-duty cast aluminum pans and covers, which help dissipate heat and increase fluid capacity, to our 6mm, five-ply silicone, 304 stainless steel Quick Release Clamps and Flanges, from the Dual Fueler to complete, custom-built Duramax engines configured to your specific needs. All PPE products are thoroughly engineered and tested to our standards, making sure you make all the power you deserve.

Precision Gear – Platinum
Suwanee, GA
www.precisiongear.com
Manufacturer of high-performance gear sets, differentials, repair kits and installation kits.

Premier Floormats – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Premier Floormats fit most trucks, vans, SUVs and cars. It is a thick, durable, automotive-grade nylon pile and washable two-piece set.

ProActive Gears – Silver
St. Charles, IL
www.proactivegears.com
ProActive Gears carries a complete array of parts and components for transmissions and transfer cases, manufactured to precise OEM 
specifications.

Pro Comp – Gold
Compton, CA
www.procompusa.com
Retailer and wholesaler of aftermarket auto parts, specializing in off-road vehicles.

Pro Comp Tires – Platinum
Compton, CA
www.procompusa.com
Since 1992, Pro Comp USA has been manufacturing high-quality, durable products for on- and off-road enthusiasts, including tires, wheels, suspensions, shocks and more. Suspension systems were our original foundation, and they continue to be one of our strongest departments as we develop innovative new suspensions to this day.

Pro Comp Wheels – Bronze
Compton, CA
www.procompusa.com
Pro Comp USA chooses to focus on suspensions, wheels and tires for a simple, effective and affordable shopping experience.

ProConnect – Silver
Bowling Green, KY
www.holley.com/brands/prestolite_proconnect
ProConnect offers direct form and fit replacement of your OE wires and coils to save time while ensuring reliability and performance. ProConnect spark-plug wires and coils meet and, in most cases, exceed original-equipment specs.

Proform – Silver
Warren, MI
www.holley.com/brands/prestolite_proconnect
Innovation, creative design, high quality and affordability are the hallmarks of PROFORM parts in dress-up, water pumps, carburetors, alternators, starters, fans, distributors, rocker arms, engine-building tools, vehicle scales, licensed GM Performance Parts and Ford Racing dress-up parts.

Prolong – Platinum
Pomona, CA
www.prolong.com
Based in Southern California, Prolong Super Lubricants manufactures and markets advanced super lubricants for automotive, commercial fleet, industrial and racing applications.

Pro Net – Platinum
Pauls Valley, OK
www.covercraft.com
Pro Net invented the single-piece tailgate net and is the recognized leader in quality, fit and finish! A Covercraft brand.

ProRYDE Suspension Systems – Platinum
Minnetonka, MN
www.ProRYDE.com
Manufacturer of adjustable lift and leveling kits for late-model pickups and SUVs. Also, a manufacturer of suspension geometry correction products to solve wheel alignment and pinion-angle alignment challenges.

Prothane – Bronze
Costa Mesa, CA
www.prothane.com
Prothane Products are manufactured in-house from designing and tooling (Costa Mesa, California) to casting and trimming (Ontario, California), and consist of performance polyurethane-based suspension, chassis and driveline components for import and domestic cars, trucks and SUVs.

Pulstar LLC – Silver
Albuquerque, NM
www.pulstar.com
Pulstar Spark Plugs use innovative plasma-assisted combustion technology to increase horsepower and torque.

QA1 – Platinum
Lakeville, MN
www.qa1.net
QA1 specializes in providing performance shock absorbers, tubular suspension components, carbon-fiber drive shafts, rod ends, spherical bearings, struts, springs, ball joints and other related items to a variety of markets including: Circle Track racing; drag racing; street-performance and street-rod markets. We are proud to have a quality system that is certified to the ISO 9001:2008 standard.

Quick Fuel Technology – Silver
Bowling Green, KY
www.quickfueltechnology.com
“Innovators in fuel systems” is more than just a byline. Quick Fuel Technology, since its inception in 1998, has grown exponentially, culminating in the benchmark by which performance carburetors are measured.

Quick Time – Silver
Bowling Green, KY
www.holley.com/brands/quick_time
Bellhousing technology products from Holley for more than 4,000 applications.

Racepak – Silver
Bowling Green, KY
www.racepak.com
Racepak LLC follows the same guidelines and desires that have placed us atop the data acquisition industry. Our unwavering goal to produce reliable, efficient, state-of-the-art data recorders, at a price accessible to professionals and sportsmen alike, and back them with whatever service our customers may need, is as strong today as it was in 1984.

Racing Head Service (RHS) – Platinum
Memphis, TN
www.compcams.com
Racing Head Service offers the ultimate in cylinder head, engine block and intake manifold performance. Utilizing the resources of the industry-leading COMP Performance Group engineering and development team and the most sophisticated engine technology in the performance aftermarket, RHS has re-established itself as a leader in airflow design.

Radium Engineering – Silver
Clackamas, OR
www.radiumauto.com
Radium designs products to enhance the driving experience and revolutionize the industry. Extensive testing and evaluation ensures the durability and integrity of products to exceed consumer expectations.

Rampage Products – Platinum
Corona, CA
www.rampageproducts.com
Our continued commitment to service, quality and product innovation has established Rampage Products as a significant leader of premium parts and accessories in the specialty Jeep marketplace. Our team of industry enthusiasts not only uses our products, but also contributes to the many new ideas and product innovations you can see today in our offering.

Raptor – Platinum
Fremont, CA
www.raptorseries.com
Manufacturer of automotive aftermarket parts and accessories.

ReadyLift – Platinum
Henderson, NV
www.readylift.com
The largest manufacturer of leveling kits in the world! Now with a complete line of suspension systems.

Remflex – Platinum
Mineral, WA
www.remflex.com
Manufacturer of Remflex exhaust gaskets that withstand temperatures up to 3,000ºF with crush spec of 50%, seal severely warped exhaust flanges and never burn out.

Retrax – Platinum
Grand Forks, ND
www.retrax.com
Manufacturer of Retrax retractable pickup bed tonneau covers.

Retro Manufacturing– Platinum
Henderson, NV
www.retrosound.com
Manufacturer and marketer of Retrosound brand radios, loudspeakers, kick panels, antennas and accessories. The Retrobelt USA sister company offers a wide variety of seat-belt solutions and seat frames for classic and other specialty vehicles.

REV Wheel LLC – Platinum
Riverside, CA
www.rev-wheels.com
REV Wheels LLC is a revolutionary wheel manufacturer providing the highest-quality wheels through innovation and cutting-edge style. REV Wheels offers a full portfolio of wheels, including classic, luxury, off-road, tuner, RWD and OE wheels.

Rhino Lights – Platinum
Huntersville, NC
www.rhinoledlights.com
Superior lighting solutions for the off-road market, from light bars and LED pods to Rock and Whip lights.

Richmond – Platinum
Chicago, IL
www.richmondgear.com
Richmond is the leading manufacturer of professional-quality, high-performance ring-and-pinion sets. For more than 80 years, the Double Diamond has signified the highest-quality gears in the racing industry!

Rigid Industries – Platinum
Mesa, AZ
www.rigidindustries.com
Manufacturer of auxiliary and driving lights for the automotive transportation industry.

Rock-Slide Engineering – Silver
Logan, UT
www.rockslideengineering.com
Manufacturer and designer of aftermarket accessories, including bumpers.

Rockstar Mud Flaps – Platinum
Jamestown, ND
www.accesscover.com
Campers, boats and trailers are all significant investments. What is it worth to you to protect yours from damaging road debris? Avoid costly repairs and retain maximum resale value of your boat, camper or trailer by investing in Rockstar hitch-mounted mud flaps. Made model specific for the best possible fit, Rockstar hitch-mounted mud flaps contour to fit your truck’s bumper and act like a shield to deflect rocks and other road debris away from what you tow.

Roll-N-Lock – Platinum
Pompano Beach, FL
www.rollnlock.com
Roll-N-Lock is one of the most rugged, versatile and secure truck bed covers in the world. From its retractable function, which permits opening or closing in literally seconds, to its rigid, extruded aluminum construction, a Roll-N-Lock tonneau cover offers everything other tonneau covers do not.

Rough Country – Bronze
Dyersburg, TN
www.roughcountry.com
Manufacturer of hydraulic steering stabilizers, hydraulic and gas-charged shocks, Rough Country Suspension lift kits and early-model four-spring kits for Chevrolet, Ford and Jeep vehicles.

ROUSH Performance – Silver
Plymouth Township, MI
www.roushperformance.com
ROUSH Performance is the first specialty-vehicle company to combine race-proven technologies with advanced automotive engineering. The result, a unique mix of street car and race car...is a ROUSH car. Or more specifically, a ROUSH Mustang or F-150 pickup with styling, performance and handling products derived from the race track and modified for street-legal usage.

Royal Purple – Platinum
Porter, TX
www.royalpurple.com
Manufacturer of synthetic lubricants and chemicals designed for performance and street applications.

RT Offroad – Platinum
Marshfield, MA
www.crownautomotive.net
RT Off-Road is Crown Automotive’s superior line of awesome accessories and performance upgrades.

Rubicon Express – Platinum
Rancho Cordova, CA
www.rubiconexpress.com
Manufacturer of aftermarket suspension and specialty products for Jeep, Dodge, Chevrolet and Ford.

Rugged Off Road – Platinum
Henderson, NV
www.ruggedoffroad.com
Rugged Off Road high-quality leveling kits and suspension lift kits for Chevy, GMC, Ford, Dodge, Toyota, Nissan and Jeep trucks and SUVs are some of the best-engineered, best-priced suspension products on the market today. Made in the U.S.A. and engineered using more than a decade of machining experience, Rugged Off Road leveling and lift-kit products are guaranteed by the company to lift your truck and keep the factory ride.

Rugged Ridge – Platinum
Suwanee, GA
www.ruggedridgeoffroad.com
Rugged Ridge develops and sells Jeep parts and accessories for the growing Jeep and off-road enthusiast market.

Russell – Silver
Torrance, CA
www.russellperformance.com
Manufacturer of advanced fluid-transfer systems.

S&B Filters – Platinum
Fontana, CA
www.sbfilters.com
Manufacturer of high-performance, washable, reusable, automotive air filters and intake systems for cars, trucks, motorcycles and ATVs. Air filter manufacturer of custom performance air filters for racing, diesel, off-road and marine applications.

Scorpion Racing Products – Platinum
Ocala, FL
www.scorpionracingproducts.com
Manufacturer of high-performance aftermarket automotive and marine valvetrain components for domestic applications, as well as several fuel-system components, including fuel rails, fuel pump pushrods, fittings and throttle bodies.

Scott Drake – Bronze
Harrisburg, PA
www.scottdrake.net
Featuring more than 10,000 quality products, Scott Drake is one of the largest manufacturers of reproduction parts for classic Mustangs. Our products are only available through popular Mustang parts retailers and distributors, along with restoration shops.

SCT Performance – Platinum
Sanford, FL
www.sctflash.com
The leading provider of Ford, General Motors and Dodge/Chrysler/Jeep EFI tuning hardware and software.

Seat Saver – Platinum
Pauls Valley, OK
www.covercraft.com
A Covercraft brand, Seat Savers are custom-patterned Single Bucket Seat Covers for OTR/Air-Ride Seats.

Seibon International Inc. – Bronze
City Industry, CA
www.seiboncarbon.com
Manufacturer of dry carbon, carbon-fiber and fiberglass body panels and accessories, including hoods, lip spoilers, trunk lids, body kits, fenders, rear spoilers and mirrors.

Seymour of Sycamore Inc. – Platinum
Sycamore, IL
www.seymourpaint.com
A manufacturer of quality spray paints and chemicals since 1949.

Sherwood Innovations Inc. – Platinum
Toronto, ON
www.sherwoodinnovations.com
Sherwood Innovations is a leading designer and manufacturer of interior and exterior finishes for cars, including dashes, consoles, door sills, pillar posts, steering wheels, chrome accents and more.

Sinister Diesel – Platinum
Roseville, CA
www.SinisterDiesel.com
Retailer of aftermarket performance truck parts.

Skid Row Offroad – Silver
Carlisle, PA
www.SkidRowOffroad.com
Manufacturer of Skid Row off-road products, including skid plates and bumpers for Jeep, Toyota and Nissan.

SLP Performance Parts Inc. – Bronze
Plymouth Township, MI
www.slponline.com
Manufacturer of specialty vehicles for late-model GM, Chrysler and Dodge performance cars and fullsize trucks.

Smittybilt – Platinum
Compton, CA
www.smittybilt.com
Manufacturer of quality truck and SUV accessories, including grille guards, Sure Steps, nerf bars, front and rear bumpers, taillight guards, accessories for Jeeps, cargo-management and replacement seating.

Sniper EFI – Silver
Bowling Green, KY
www.holley.com/products/fuel_systems/fuel_injection/sniper_efi
The Sniper line of products are bringing high-quality products into everyone’s price range. Sniper is a one-stop shop for a complete fuel-system overhaul, including fabricated intake manifolds, high-performance plumbing parts, fuel pumps and regulators, and a self-tuning TBI-style fuel-injection system that starts at $999! With Sniper, you can count on high-quality performance without the high-quality price. A Holley brand.

Snowsport – Platinum
Jamestown, ND
www.accesscover.com
Manufacturer of the ACCESS Original Roll-Up Cover and six other soft tonneaus, including the LITERIDER and Limited-Edition increased-capacity covers, and VANISH and LORADO low-profile covers. Ask us how you can make more money on cover sales with our smart truck accessories for all covers, including the EZ-Retriever II, TRAILSEAL sealing gasket, LED lights and more. Tested. Trusted. Guaranteed.

SOLAR – Silver
Lenexa, KS
www.cloreautomotive.com
SOLAR is a complete line of chargers, battery testers, and power inverters. A Clore Automotive Brand.

South Bend Clutch – Bronze
Mishawaka, IN
www.southbendclutch.com
South Bend offers new and rebuilt clutches ranging from OEM factory specifications to varying degrees of performance and heavy duty for all automotive, truck and industrial applications.

Sparta Evolution – Platinum
Redmond, WA
www.spartaevo.com
Sparta Evolution is a high-performance racing component R&D facility. We know a car is not just meant for transport. It’s a way of life, speed and inspiration, pushing the limits, and discovering there’s still more out there. Like our namesake, the Spartan warriors, we relish challenge.

Spectre – Platinum
Ontario, CA
www.spectreperformance.com
Spectre produces high-performance racing and replacement HPR air filters as well as custom cold-air intake systems for musclecars, street rods, modern muscle, trucks and SUVs. We also fabricate SpeedWings, SpeedSpoilers and other aluminum components and parts.

Spicer – Bronze
Toledo, OH
www.dana.com
Dana is a world-leading supplier of driveline, sealing and thermal-management technologies that improve the efficiency and performance of passenger, commercial, and off-highway vehicles with both conventional and alternative-energy powertrains. Powered by recognized brands such as Dana, Spicer, Victor Reinz, TruCool and SVL, Dana delivers a range of genuine OE and aftermarket solutions.

Spidy Gear – Platinum
Pauls Valley, OK
www.covercraft.com
Our patented design uses Mother Nature’s web shape to secure even and uneven loads quickly and with style. A Covercraft brand.

SpillVak – Platinum
Las Vegas, NV
www.spillvak.com
Suck up spills in record time with ultra absorbent Spillvak. Ultra absorbent designed especially for engine oil, antifreeze, power steering fluid, transmission fluid and other hydraulic fluids. Absorbs up to nine times its weight in fluids, quickly, cleanly and effectively!

Sprintex – Platinum
Malaga, Western Australia, Australia
www.SprintexUSA.com
Sprintex Ltd. is the designer and manufacturer of the Sprintex range of twin screw supercharger and supercharger systems. The highly efficient Sprintex range is available for OEM and aftermarket applications at competitive prices and offers an exceptionally wide, high isentropic efficiency range.

Spyder Auto – Silver
City of Industry, CA
www.spyderauto.com
Manufacturer of aftermarket performance LED headlights, taillights and fog lights.

STACK – Platinum
Sycamore, IL
www.stackltd.com
Manufacturer of aftermarket performance LED headlights, taillights and fog lights.

Stainless Works – Silver
Chagrin Falls, OH
www.stainlessworks.net
Manufacturer of CNC mandrel-bent exhaust systems, mufflers, headers, laser-cut flanges, clamps, bends, tips and custom bending and short-run private-label products available.

Stampede Products – Platinum
Buford, GA
www.stampedeproducts.com
Manufacturer of side window deflectors, hood shields, fender flares, bedrail caps, and mud flaps for trucks and SUVs. Available in a variety of camouflage patterns and specialty finishes.

Steeda Autosports – Bronze
Pompano Beach, FL
www.steeda.com
Founded in 1988, Steeda Autosports is the leader in Ford performance products specializing in the engineering and manufacturing of parts for the Ford Mustang, Fusion, Focus, Fiesta and Ford trucks. We offer the largest complete line of Ford-based parts and accessories and is considered the largest privately owned Ford-performance-based operation in the world.

Steelecraft – Silver
Corona, CA
www.steelcraftautomotive.com
Manufacturer of grille guards, bull bars, sport bars, side steps, rear bumper guards, taillight guards, leather seatskinz and other specialty accessories for SUVs and light trucks.

Steele Rubber Products – Bronze
Denver, NC
www.steelerubber.com
Manufacturer and retailer of quality restoration rubber parts and weatherstripping for most American-made cars, trucks and street rods, including GM, Chrysler, Ford, Packard and independents.

Steer Smarts – Platinum
Plymouth, MI
www.steersmarts.com
Manufacturer of steering linkage and suspension components for OEM and aftermarket.

STO N SHO – Platinum
Prunedale, CA
www.bigmikesperformanceparts.com
Big Mike’s Performance Parts invented and manufactures the STO N SHO detachable front license plate. The STO N SHO was created for those customers who want to maintain the look and character of their high-performance vehicle without doing permanent damage. This allows them to comply with laws of those states requiring a front license plate to be displayed at all times.

StopTech – Platinum
Carson, CA
www.stoptech.com
StopTech is the high performance and racing brand from Centric Parts—a leading innovator of world-class brake components and systems for production-based race cars and high-performance vehicles on the street and track.

Street Scene – Silver
Costa Mesa, CA
www.streetsceneeq.com
Manufacturer of quality car, truck and SUV accessories, including Cal-Vu sport mirrors, speed grilles, roll pans, bumper covers, holey rollies, hidden trailer hitches, wiper cowls and front valances.

Superchips – Platinum
Sanford, UT
www.superchips.com
Manufacturer of high-performance and off-road handheld vehicle programmers for most late-model cars, trucks and SUVs, including Ford, GM, Chrysler/Dodge, Nissan/Infiniti and Jeep.

Superlift – Platinum
West Monroe, LA
www.superlift.com
Manufacturer of suspension lift systems, corrective steering components, shocks and related products for light trucks and SUVs.

Supersprings – Platinum
Carpinteria, CA
www.supersprings.com
Manufacturer of suspension enhancers for pickups, vans and SUVs.

Supreme Suspensions – Platinum
La Mirada, CA
www.supremesuspensions.com
Supreme Suspensions has been a proud provider of lifting and leveling your truck, Jeep and SUV since 1991.

Suspension MAXX Inc. – Silver
Bay City, MI
www.suspensionmaxx.com
Supreme Suspensions has been a proud provider of lifting and leveling your truck, Jeep and SUV since 1991.

Taylor Billet Specialties – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

Taylor Cable – Platinum
Grandview, MO
www.taylorvertex.com
Manufacturer of battery cable, high-quality 100% silicone race and street ignition wire, Vertex Magneto Ignition systems, Helix TBS and other CNC billet items. Manufacturing has begun on TOP Glass polycarbonate windows, Percy’s High Performance gaskets and the Vibe-Lock locking fastener. Other products include battery boxes, heat protection, distributors and other ignition components.

TCI Automotive – Platinum
Memphis, TN
www.compcams.com
When TCI first opened its doors in 1968, it was a modest operation dedicated to delivering high-performance transmission-related parts to a small group of devout drag-racing enthusiasts. From those humble beginnings in Memphis, Tennessee, TCI has grown to be one of the largest and most technologically advanced manufacturers of high-performance aftermarket drivetrain products in the world. Currently located in two large facilities in Ashland, Mississippi, some 45 miles from parent company the COMP Performance Group, TCI continues to set trends and expand its line of quality transmission torque converter and accessory parts.

TEN Factory – Platinum
Chicago, IL
www.tenfactory.com
Manufacturer and distributor of high-performance alloy axles and axle kits.

TeraFlex – Gold
Murray, UT
www.teraflex.biz
Manufacturer of suspension systems, body protection, low-range gearing and high-performance axles for Jeep vehicles.

TFP – Bronze
Santa Fe Springs, CA
www.tfpusa.com
OEM and aftermarket accessory manufacturer of stainless-steel fender trim moldings and chromed trim accent covers for most exterior body parts, such as door handles, tailgate handles, mirrors, taillights, headlights, fuel doors, third brakelights, body-side molding, sill plates, pillar posts and more.

TI Automotive – Platinum
Auburn Hills, MI
www.tifluidsystems.com
TI Fluid Systems is a global Tier-1 supplier to all major OEM car manufacturers and is the maker of Walbro brand stock replacement and high-performance fuel pumps and fuel-delivery modules for the automotive aftermarket.

Titan Fuel Tanks – Bronze
Idaho Falls, ID
www.titanfueltanks.com
Titan Fuel Tanks is America’s leading manufacturer of high-capacity aftermarket fuel tanks made of military-grade polymer. Invest a little extra now, and you can worry less, pay less and enjoy your tank for longer. That’s what makes Titan Fuel Tanks the right choice.

Tonno Pro – Platinum
Jasper, IN
www.tonnopro.com
Born of necessity to satisfy consumer demand for an affordable, yet high-quality tonneau cover, U.S.-based Tonno Pro designs and engineers innovative truck bed covers. Their unmatched quality, versatility and ease of installation, has made Tonno Pro a leading tonneau cover brand.

TOP Glass – Platinum
Grandview, MO
www.taylor-topglass.com
All plastics are not created equal, and Taylor employs patent-pending methods and processes for TOP Glass products that are absolutely state-of-the-art.

Top Street Performance – Platinum
Santa Fe Springs, CA
www.topstreetperformance.com
Top Street Performance has a long history in the automobile parts and accessories industry. Our experience and alliance with an extensive global network of automobile parts manufacturer enable us to provide products of utmost quality at bargain pricing. It is this commitment to quality and pricing that pushes us continuously to expand our network of quality manufacturer and product portfolio.

TorqStorm – Bronze
Wyoming, MI
www.torqstorm.com
Manufacturer of the TorqStorm Billet Superchargers.

Tough Country - Platinum
El Campo, TX
www.toughcountry.com
Manufacturer of heavy-duty truck accessories using traditional steel and a revolutionary carbon composite process.

TrailFX - Gold
Exeter, PA
www.trailfx.com
TrailFX has the truck equipment and accessories to outfit your vehicle for any occasion. Quality, function and innovation are key contributors that drive the development of all products under the TrailFX brand.

Trans-Dapt Performance – Platinum
Whittier, CA
www.tdperformance.com
Since 1959, Trans-Dapt has been a major producer of carburetor and EFI spacers, oil filtration components, engine mounts (engine swap and universal), oil pans, wheel adapters and spacers, as well as chrome and aluminum customizing products. Trans-Dapt produces Hamburger’s Performance Products, Swirl-Torque and Torque-Curve Carb Spacers, Slam-Guard Pans, PerfectMatch Powder-Coated Engine Accessories.

TransGo – Platinum
South El Monte, CA
www.transgo.com
Manufacturer of automatic transmission valve body modification kits, also known as Performance Shift Kits for Ford, GM and Chrysler automatic transmissions.

T-Rex – Platinum
Corona, CA
www.trexbillet.com
U.S. manufacturer of T-Rex billet grilles and grille assemblies with billet. New designs are CNC-cut solid billet grilles and wire-mesh grilles.

Trim Illusion Inc. - Bronze
Bowie, MD
www.trimillusion.com
Trim Illusion Inc. has more than 20 years of automotive experience and exclusive premium manufacturing facilities to provide the aftermarket industry with the best products with a competitive value and customer satisfaction. We provide high-quality ABS plastic chrome and/or black auto accessories, including billet grilles, mesh grilles, mirror and door handle covers.

Truck Covers USA – Platinum
San Diego, CA
www.truckcoversusa.com
Truck Covers USA strives to revolutionize the aftermarket industry by blazing a new trail in product design, development and production using tomorrow’s technology and innovation.

TruFuel – Bronze
Shreveport, LA
www.trufuel50.com
TruFuel is precision-engineered premixed fuel with synthetic lubricants and advanced stabilizers that are specially made for your two-cycle and four-cycle outdoor power equipment.

TruXedo – Platinum
Yankton, SD
www.truxedo.com
Manufacturer of the Lo Pro QT, Edge, TruXport, TruXedo Deuce, TonneauMate, TonneauTraX, Original TruXedo, custom products and truck accessories, TruXedo has led the industry with new, innovative tonneau cover concepts that emphasize style, quality, durability and functionality.

Tuffy Security – Platinum
Cortez, CO
www.tuffyproducts.com
Manufacturer of steel and aluminum security and storage lock boxes and tubing products for automobiles.

Turbonetics Inc. – Silver
Moorpark, CA
www.turboneticsinc.com
Manufacturer of performance turbocharger kits, turbochargers, intercoolers and related controls and components, plus engineering and overhaul services.

Turbosmart USA – Platinum
Rancho Cucamonga, CA
www.turbosmartusa.com
Manufacturer of quality performance products, including boost controllers, wastegates, blow-off valves and fuel-pressure regulators.

Turbo XS – Silver
Gaithersburg, MD
www.turboxs.com
Manufacturer of automotive performance parts and accessories for OEM turbocharged vehicles, including blow-off valves, boost controllers, intercoolers and exhausts.

UnderCover – Platinum
Rogersville, MO
www.undercoverinfo.com
Manufacturers of the UnderCover Classic, UnderCover SE, UnderCover SE Smooth, UnderCover Flex, Swingcase, and UnderCover LUX, an OEM paint matched ABS composite tonneau. UnderCover is dedicated to quality covers and service.

Undercover LUX – Platinum
Rogersville, MO
www.undercoverinfo.com
Manufacturers of the UnderCover Classic, UnderCover SE, UnderCover SE Smooth, UnderCover Flex, Swingcase, and UnderCover LUX, an OEM paint-matched ABS composite tonneau. UnderCover is dedicated to quality covers and service.

Unique Truck Accessories – Bronze
Sturgis City, MI
www.uniquetruckaccessories.com
Manufacturer of diamond aluminum truck toolboxes, dog boxes, bed accessories, running boards and custom-designed aluminum boxes.

US Speedo – Silver
Flint, MI
www.usspeedo.com
Manufacturer of gauges meeting OEM standards for the aftermarket industry.

USA Standard Gear – Silver
Everett, WA
www.usastandardgear.com
USA Standard Gear offers gears, axles, bearing kits, lockers, dropouts and spools.

UWS – Platinum
Eau Claire, WI
www.uwsta.com
Manufacturer of quality aluminum-fabricated products for the outdoor recreation and truck accessory industries, including toolboxes, dog boxes, ladder racks and other specialty products, such as nerf bars and truck bedrails.

VANGUARD Off Road – Platinum
Woodside, NY
www.auto-beauty.com
Auto-Beauty strives to meet the needs of the truck and SUV markets throughout North America by distributing, retailing and installing high-value products and services in a timely fashion and at a fair price.

Vent Tabs – Bronze
Fullerton, CA
www.venttabs.com
With Vent Tabs, any Do-It-Yourselfer can take care of the broken or missing vent control problem in minutes.

Vibrant Performance – Bronze
Mississauga, ON, Canada
www.vibrantpower.com
Vibrant Performance is an industry leader in the design and production of exhaust and induction fabrication components. In addition, Vibrant has supplied a variety of products and services on a private-label basis to some of the world’s leading OEM and aftermarket companies.

Vision X – Platinum
Auburn, WA
www.visionxusa.com
Vision X Lighting is a leading manufacturer of LED, HID and halogen lighting systems focusing on the mining, commerical, off-road, automotive and marine markets worldwide. Vision X was established in 1997 with the mission to revolutionize the lighting industry. Today, we are doing just that with our LED lighting used by NASA, the U.S. military, border patrol and industrial specialty companies.

Vogtland North America – Silver
Temecula, CA
www.vogtland-na.com
Manufacturer of high-performance lowering springs and coil-overs, suspension kits, sport shocks for domestic and import applications, and conventional racing springs for Circle Track and road-race applications.

Voodoo 13 – Platinum
Gilbert, AZ
www.voodoo13usa.com
We are a MIL-SPEC parts manufacturer, made in the U.S.A., suspension for street, drift and road racing.

V-Thunder – Platinum
Memphis, TN
www.compcams.com
Performance valve train parts for your Harley-Davidson. A COMP Cams brand.

Warn – Platinum
Clackamas, OR
www.warn.com
Warn Industries designs, manufacturers and markets reliable, high-performance winches, locking hubs and wheel-end disconnect systems, and a full line of off-road equipment and accessories.

Weathertech – Bronze
Bolingbrook, IL
www.weathertech.com
WeatherTech FloorLiners, all-weather floor mats, all-vehicle floor mats, cargo liners, all-vehicle cargo mats, mudflaps, side window and sunroof deflectors, Techcare Chemicals, Techfloor Tiles, Techliner Bed Liners, clearcover license plate covers, clearframes, plateframes, techframes, billet frames, bumpsteps, CargoTech Cargo Containment Systems, UnderLiners, WeatherTech Racing apparel and StarBelt Collection.

Weiand – Silver
Bowling Green, KY
www.holley.com/brands/weiand
Manufacturer of performance and replacement engine products for racing, street, off-road, show-car and marine applications. A Holley brand.

Weld Racing Wheels – Platinum
Kansas City, MO
www.weldracing.com
Manufacturer of high-performance race wheels for competition and street performance and forged aluminum truck wheels.

Westin – Silver
Irwindale, CA
www.westinautomotive.com
Established in 1977, Westin Automotive Products Inc. is a manufacturer of Westin brand Step-Up products, grille guards, body trim accessories, bumpers, commercial grade tool-boxes, winches, winch trays and towing products. Westin products are proudly designed, tested and engineered in the U.S.A.

WD-40 – Bronze
San Diego, CA
www.wd40company.com
Manufacturer of quality global consumer products, including the WD-40 Multi-Use Product, WD-40 Specialist products, 3-IN-ONE Oil and Lava heavy-duty hand cleaner.

Whiteline – Platinum
Rancho Cucamonga, CA
www.whiteline.com.au
Suspension components manufacturer utilizing synthetic elastomer bushing technology in its product line to deliver significant gains in vehicle balance, steering precision, grip levels and driving performance. Whiteline products provide innovative solutions to suspension and handling problems with anti-lift/caster kits, roll-center adjustment and camber kits, adjustable sway bars and control arms.

Wiseco Pistons – Bronze
Mentor, OH
www.wiseco.com
Manufacturer of world renowned, high-performance, race-winning forged pistons for automotive, powersports and marine markets.

XClutch USA – Platinum
Wingfield, South Australia
www.xclutchusa.com
XClutch is a division of Australian Clutch Services and includes one of the largest ranges of performance clutch kits. An extensive range of kits suit thousands of applications and with a range of organic, ceramic and carbon friction materials as well as a variety of different pressure-plate configurations, the XClutch range of kits suit everything from lightly modified street cars to the highest-performance race cars.

XDR – Silver
Bowling Green, KY
www.holley.com/brands/xdr
Xtreme Dirt Racing performance products for the powersports market from Holley.

XForce – Platinum
Rancho Cucamonga, CA
www.xforce.com.au
We are the manufacturer of performance exhaust systems and products for a wide range of performance vehicles. We develop and engineer our exhaust systems to suit the needs of different types of customers.

Yakima Products – Silver
Lake Oswego, OR
www.yakima.com
A world-leading brand of roof racks, bike racks, hitch racks and more.

Yukon Gear – Silver
Everett, WA
www.ringpinion.com
Yukon Gear & Axle provides high-quality and wide selections of differential parts at the best possible prices. Yukon products are manufactured using state-of-the-art equipment and manufacturing techniques by many of the world’s foremost leaders on OEM manufacturing. Off-road, on the street or at the track—feel the Yukon advantage!

ZEX – Platinum
Memphis, TN
www.compcams.com
As a member of the COMP Performance Group, ZEX is able to combine R&D efforts for constant new product developments. Our innovative designs and custom-fit nitrous systems allow for easy installation and optimized performance. Patented technological developments such as our Active Fuel Control to adjust fuel enrichment with changes in the bottle pressure, now enable safer, more efficient nitrous injection for increased horsepower gains without sacrificing engine safety.

Zone Offroad Products – Bronze
Coldwater, MI
www.zoneoffroad.com
Manufacturer of light-truck and Jeep suspension lift and off-road products, including tires, wheels and winches.

ZROADZ Dynamic LED – Platinum
Corona, CA
www.zroadz.com
Within the ZROADZ line of Dynamic LED Mounting Solutions you’ll find creative, intuitive, time saving design elements at every turn. ZROADZ products install quickly and correctly the first time, with the least amount of drilling possible, or often, no drilling at all.

ZyCoat – Platinum
Lenexa, KS
www.zycoat.com
The first-ever durable and effective solution that outperforms tapes, wraps, shields and ceramic-based paints.