By Della Domingo

As the SEMA Show concludes on Friday, November 4, iconic cars and trucks will emerge from the Las Vegas Convention Center and make their way to the West Hall Parking Lot for SEMA Ignited—the official SEMA Show after-party—where enthusiasts will see some of the hottest custom vehicles in the world that debuted earlier in the week.

General admission tickets allow access into SEMA Ignited and are available at www.SEMAIgnited.com. Enthusiasts can purchase upgraded tickets for reserved seating to watch the SEMA Cruise and performances from Formula DRIFT and the Urias Globe of Death—daredevil motorcycle riders who perform jaw-dropping stunts in a mesh sphere ball. A limited number of Friday Experience packages are available for general admission into SEMA Ignited, as well as entrance into the SEMA Show on Friday, November 4, and come with a one-year SEMA Individual Membership. The SEMA Friday Experience ticket price is $70 if purchased by October 28, after which, it will increase to $100.

“The SEMA Ignited Friday Experience is a rare opportunity for gearheads to experience the trade-only SEMA Show, and engage with the industry as SEMA Individual Members,” said Tom Gattuso, SEMA vice president of events. “Through the Friday Experience, enthusiasts will get a behind-the-scenes look at what industry professionals are doing at the SEMA Show and witness the trends as they are happening.”

Now in its eighth year, SEMA Ignited is a combination of a car show, parade, music, food, entertainment and exhibitions all rolled into what becomes the ultimate automotive celebration. It’s where consumers see, hear and, in some cases, get up close and connect with award-winning vehicles and their owners. With more vendors and exhibitors than ever before, the 2022 SEMA Ignited is where enthusiasts will be able to discover the newest trends, learn about new products, meet industry celebrities and experience the excitement of the growing aftermarket.

All SEMA Showgoers will be able to attend SEMA Ignited with their Show credentials. For more information about SEMA Ignited, visit www.SEMAIgnited.com. To learn more about the SEMA Show, visit www.SEMAShow.com.   

By SEMA Editors

Part of the SEMA Show planning process is securing a hotel that will fit your needs. Location, low price, amenities and ratings are all factors in determining the right place to stay for November.

To make the process quick and affordable, the SEMA Show Block website lists all the hotels available, the prices, distance from Show and more. Hotels booked in the Block are backed by a low-price guarantee. To ensure that your price remains the lowest, SEMA will price-match lower advertised rates, even after your reservations are set.

There are more than 45 properties to choose from in the Show Block. As an added benefit, SEMA provides shuttle service to and from the Show for hotels that are not within walking distance to the Las Vegas Convention Center.

The 2022 SEMA Show takes place November 1–4, at the Las Vegas Convention Center. To see the current floorplan, visit www.SEMAShow.com.

Exhibitors that would like to be part of the 2022 SEMA Show can get started at www.SEMAShow.com/buyabooth.

Registration for the Show is available www.SEMAShow.com/register.

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.

Latest Jobs Added to SEMA Career Center

Marketing Coordinator
Mahle Motorsport

Mahle Motorsport is hiring a marketing coordinator to define and execute the marketing strategy and objectives to continually promote and build the MAHLE Motorsport brand.  As a direct partner to sales, activities will be coordinated to facilitate the achievement of annual targets and goals. An associates degree from a college or technical school, three to five years’ related experience and/or training or an equivalent combination of education and experience is required.

Machine Operator
Vision Wheel

Vision Wheel is hiring a machine operator to set-up, operate and maintain manufacturing equipment to ensure the development of high-quality products; troubleshoot issues and perform maintenance; monitor quality, follow reporting and record-keeping procedures and report problems to leadership; and follow all safety guidelines and procedures to ensure safe work environment for self and others. A high-school diploma or GED, certificate or degree from an accredited, two-year technical program or documentation of participation in an apprenticeship program is preferred.

Sales Manager
Wheel-1

Wheel-1 is hiring a sales manager to plan, organize, direct and manage all company sales channels to meet sales objectives; develop and manage network of independent sales representatives; manage and develop new customer account relationships; and track and record sales activity to ensure that company sales objectives are being achieved. Candidates must have a proven track record of sales success working in automotive parts industry and experience selling to retail wheel and tires stores.

There is something for everyone with a wide array of content delivered among the 14 education tracks, and more than 100+ addressing Aftermarket Updates & Future Trends, Business Management, Digital Marketing, Electric Vehicles (EVs), Enthusiast Track, I-CAR Collision Repair Training, Inside the Shop, International Roundtables, Keynote, Six Part-Leadership Essentials (Presented by Dale Carnegie), Legal & Regulatory, SCRS: Repairer Driven Education, TIA, and Vehicle Technology.

• Inside the Shop Track (NEW): This series will appeal to aspiring builders, service technicians and shop owners. Listen to leading builders in the hot-rod, restoration, truck, off-road and restyling markets talk about their expertise and experiences in their respective industries. You’ll also learn how to prepare your shop for new-technology vehicles, including EVs.
• Enthusiast Track (NEW): Held on Friday, this track will appeal to the enthusiast in you. Get ready to be entertained by industry legends and celebrities. You’ll also learn about building cars, getting sponsors and protecting your automotive freedoms.
• Keynote Track (NEW): This year, we’re introducing an exciting new segment. The 2022 SEMA Show “Main Stage Experience” features iconic personalities in the automotive industry—car enthusiasts, thought leaders, innovators, entertainers and world-renowned leaders bringing fresh perspectives and innovative ideas to help elevate and strengthen your business strategy. With this new segment, we aim to deliver an unforgettable immersive learning experience.
• Aftermarket Updates & Future Trends Track: This series will dive into automotive aftermarket trends that will impact your business in 2023 and beyond. Strengthen your brand as you gain new insights into the automotive aftermarket industry and economy to help you better strategize for your business’ future.
• Business Management: Enjoy 16 sessions in this track that delve into proven business strategies and best practices to help your company prosper. Topics address some of business’ hottest issues, including DEI-associated challenges and opportunities, team inspiration in the office or remote, increasing revenue, understanding private equity and much more.
• Digital Marketing: The world of social-media and digital marketing is fast-paced and ever-changing. This series will help you understand marketing opportunities within top social-media platforms, changes in the different platforms, the latest digital marketing trends and how to grow with them.
• Electric Vehicles: The electric vehicle (EV) market is on the rise. Entrepreneurs will learn about the EV market and the new opportunities it brings by attending this highly informative series.
• Vehicle Technology: Vehicle technologies such as advanced-driver assistance systems (ADAS), electric and autonomous vehicles create challenges and opportunities for the aftermarket. Learn how leading experts address some of the industry’s top tech challenges with strategies you can apply to your business strategies.
• Legal & Regulatory: The auto aftermarket is faced with greater legislative and regulatory challenges than ever before—from local to state to federal issues. Through this series, experts will explain the latest on issues such as emissions compliance and certification, as well as patents and trademarks, while helping you to be in compliance with the requirements that are in place or to advocate for change.
• Leadership Essentials, Presented by Dale Carnegie: The six-part series is delivered by executive coaches from the world-renown Dale Carnegie Program. Take part in these 90-minute, interactive workshop-style sessions to enhance your leadership skills and take your business to the next level.
• International Roundtables: Meet international buyers before the Show even opens! Join SEMA on Monday, October 31, for a series of roundtables designed to help you network with stakeholders in key markets. This is the ideal time to learn about potential new markets and discover if exporting products is right for your company.
• I-CAR Collision Repair Training: The I-CAR training series includes a MIG-welding classroom and hands-on demos for collision repairers and builders/rebuilders. Classes will also cover electronic system calibration, repair process coordination and managing quality control.
• SCRS: Repairer Driven Education: Hosted by the Society of Collision Repair Specialists (SCRS), the Repairer Driven Education (RDE) series provides SEMA Show attendees with access to world-class education that speaks to the heart of issues faced in today’s collision repair businesses, featuring renowned industry experts to re-energize your business with implementable solutions to real challenges. The series includes RDE classroom sessions Monday, October 31–Wednesday, November 2, the OEM Collision Repair Technology Summit on Thursday, November 3, and wraps up with the IDEAS Collide Showcase on Friday, November 4.
• Tire Industy Association (TIA): Tires represent a unique set of challenges for the automotive aftermarket. TIA’s educational track focuses on tire and TPMS issues that must be addressed in the shop and management issues related to the best practices in operation, marketing, and risk management for companies that sell and service tires.

2022 Full Education Schedule

Monday, October 31–November 4, 2022

Monday, October 31

9:00 a.m.–10:00 a.m. How a Pricing Policy Saved Our Company, Business Management, N256

9:00 a.m.–10:00 a.m. How to Market and Sell in the Post-Pandemic World, Business Management, N258

9:00 a.m.–10:00 a.m. Gear Up to Be Service-Ready: Preparing for New-Technology Vehicles, Inside the Shop, N254

11:00 a.m.–12:00 p.m. Five Trends in 55 Minutes Aftermarket, Updates & Future Trends, N256

11:00 a.m.–12:00 p.m. Inspiring Your Team in Disrupted Times, Business Management, N254

11:00 a.m.–12:00 p.m. Uncover Strategies for a Profitable Automotive Business, Business Management, N258

11:00 a.m.–12:00 p.m. Middle East Tazweed, International Roundtables, W229

12:15 p.m.–1:15 p.m. Connect With Buyers Down Under: Australia and New Zealand, International Roundtables W229

1:00 p.m.–2:00 p.m. Face Failure Fearlessly: A Roadmap to Success, Business Management, N254

1:00 p.m.–2:00 p.m. Ideation to Creation: A Roadmap to Developing a Profitable Product, Business Management, N258

1:00 p.m.–2:00 p.m. Electric Vehicles: What You Need to Know and How to Prepare Your Shop, Inside the Shop, N256

2:30 p.m.–3:30 p.m. Nordic Region: Explore the Opportunities in the Vintage Car and Performance Niches, International Roundtables, W229

3:00 p.m.–4:00 p.m. Maximize the Customer Experience Online and In-Store, Digital Marketing, N254

3:00 p.m.–4:00 p.m. Protect Your Company with Patents and Trademarks, Legal & Regulatory, N256

3:00 p.m.–5:00 p.m. Build Your Next Repair Planner In-House, from Scratch! SCRS: Repairer Driven Education, S229

3:00 p.m.–5:00 p.m. What is a Prevailing Rate, and How Do You Define Yours? SCRS: Repairer Driven Education, S230

3:00 p.m.–5:00 p.m. Untap Your Potential by Understanding Your Performance! SCRS: Repairer Driven Education, S231

3:45 p.m.–4:45 p.m. Latin America: Learn What’s Hot and What’s Not, International Roundtables, W229

Tuesday, November 1

9:00 a.m.–10:00 a.m. Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace, Business Management, N252

9:00 a.m.–10:00 a.m. Why TikTok Should Be in Your Digital Marketing Plan, Digital Marketing, N258

9:00 a.m.–10:00 a.m. EVs Aren’t Freezing Out ICE Vehicles Yet, Vehicle Technology, N254

9:00 a.m.–10:30 a.m. Communicate With Diplomacy and Tact Presented by Dale Carnegie, Leadership Essentials, N261

9:00 a.m.–12:00 p.m. Initialization and Calibration of Electronic Systems, I-CAR Collision Repair Training, S224

9:00 a.m.–12:00 p.m. Coordinate the Repair Process, I-CAR Collision Repair Training, S225

9:30 a.m.–11:30 a.m. Say Hello to Quality Control…the Modern Way, SCRS: Repairer Driven Education, S229

9:30 a.m.–11:30 a.m. Replicating OEM Seam Sealers and Textures, SCRS: Repairer Driven Education, S230

9:30 a.m.–11:30 a.m. Profitability Gains Through Labor Identification, SCRS: Repairer Driven Education, S231

10:00 a.m.–11:00 a.m. SEMA Show Keynote Session-Kevin Hart and the Muscle Car Crew, Keynote, Paradise Event Center

10:00 a.m.–11:00 a.m. TPMS at 10: TPMS Activation Tool and Sensor Platforms, TIA, S226

10:00 a.m.–11:00 a.m. Truck Tires at 10: OSHA Compliance Training for Commercial Dealers, TIA, S227

11:00 a.m.–12:00 p.m. State of the Specialty-Equipment Industry: Trends and Directions Aftermarket, Updates & Future Trends, N254

11:00 a.m.–12:00 p.m. The Electric Truck: Tap Into New Opportunities, Electric Vehicles, W208

11:00 a.m.–12:00 p.m. Women Who Build, Powered by SBN, Inside the Shop, N258

11:00 a.m.–12:00 p.m. Emissions Certification: a Deep Dive, Legal & Regulatory, N256

12:30 p.m.–2:30 p.m. How to Open and Operate a Successful ADAS Services and Calibration Business, SCRS: Repairer Driven Education, S229

12:30 p.m.–2:30 p.m. Supercharge Your Business and Attract the Best Employees, SCRS: Repairer Driven Education, S230

12:30 p.m.–2:30 p.m. Embrace Digitalization in Your Paint Shop, SCRS: Repairer Driven Education, S231

1:00 p.m.–2:00 p.m. How to Optimize Your Amazon Sales Strategy, Digital Marketing, N258

1:00 p.m.–2:00 p.m. PRO Cup Challenge Panel, Powered by PRO, Inside the Shop, W208

1:00 p.m.–2:00 p.m. The Future of Tuning ICE Vehicles, Vehicle Technology, N256

1:00 p.m.–2:30 p.m. Cultural Awareness Presented by Dale Carnegie, Leadership Essentials, N261

1:00 p.m.–4:00 p.m. Managing Quality Control, I-CAR Collision Repair Training, S224

1:00 p.m.–4:00 p.m. MIG Welding Technology and Applications, I-CAR Collision Repair Training, S225

2:00 p.m.–3:30 p.m. Tires at 2: Successful Tire Dealers Share Their Secrets, TIA, S226

3:00 p.m.–4:00 p.m. Classic-Car Trends: Preparing for the Future Aftermarket, Updates & Future Trends, N256

3:00 p.m.–4:00 p.m. Truck and Off-Road Market Update Aftermarket, Updates & Future Trends, W208

3:00 p.m.–4:00 p.m. Keys to Running a Lucrative Tuning Business, Business Management, N254

3:00 p.m.–4:30 p.m. Creating and Implementing an Effective Compliance Program to Manage EPA and CARB Risks, Legal & Regulatory, N252

3:00 p.m.–5:00 p.m. Structural Adhesives and Hybrid-Joining Operations in Collision Repair, SCRS: Repairer Driven Education, S229

3:00 p.m.–5:00 p.m. Protecting Your Business Against Liability Exposure from Evolving Technology, SCRS: Repairer Driven Education, S230

3:00 p.m.–5:00 p.m. Consumer Guidance: Invoking the Appraisal Clause, SCRS: Repairer Driven Education, S231

Wednesday, November 2

9:00 a.m.–10:00 a.m. Digital Marketing: How to Measure Success, Digital Marketing, N254

9:00 a.m.–10:00 a.m. EV Powertrains for Classic Cars, Electric Vehicles, N256

9:00 a.m.–10:00 a.m. Restoration Builders’ Panel, Inside the Shop, N258

9:00 a.m.–10:30 a.m. Delegate to Achieve Results Presented by Dale Carnegie, Leadership Essentials, N261

9:00 a.m.–12:00 p.m. Managing Quality Control, I-CAR Collision Repair Training, S224

9:00 a.m.–12:00 p.m. MIG Welding Technology & Applications, I-CAR Collision Repair Training, S225

9:30 a.m.–11:30 a.m. Take Control of Your Estimate and Repair Order Data, SCRS: Repairer Driven Education, S229

9:30 a.m.–11:30 a.m. The Roadmap to Becoming the Employer of Choice, SCRS: Repairer Driven Education, S230

9:30 a.m.–11:30 a.m. Aluminum Repair That Works: Glue Pull Repair, SCRS: Repairer Driven Education, S231

10:00 a.m.–11:00 a.m. TPMS at 10: The State of TPMS Sensors, TIA, S226

10:00 a.m.–11:00 a.m. Truck Tires at 10: Jacking and Lifting Safety, TIA, S227

11:00 a.m.–12:00 p.m. Leadership for Remote Teams: Sharpening Your Skill Set, Business Management, N252

11:00 a.m.–12:00 p.m. Engaging the Next Generation of Women in Motorsports, Powered by SBN, Business Management, N256

11:00 a.m.–12:00 p.m. Data, Inventory and Dialog: Unlock the Power of Facebook, Instagram, and Messenger, Digital Marketing, N258

11:00 a.m.–12:00 p.m. Truck and Off-Road Builders’ Panel, Powered by TORA, Inside the Shop, W208

12:30 p.m.–2:30 p.m. Mindset Matters: One Man’s Commitment to Let the Light In, SCRS: Repairer Driven Education, S229

12:30 p.m.–2:30 p.m. Are You Capturing Modern Paint Processes? SCRS: Repairer Driven Education, S230

12:30 p.m.–2:30 p.m. Stop Wasting Marketing Dollars—Target the People Who Need Your Service, SCRS: Repairer Driven Education, S231

1:00 p.m.–2:00 p.m. Understanding Private Equity in the Aftermarket Industry, Business Management, N254

1:00 p.m.–2:00 p.m. Realistic Digital Marketing: How to Let Your Business Goals Define Your Online Marketing Efforts, Digital Marketing, N252

1:00 p.m.–2:00 p.m. Forecasting the Future of the Restyling Industry, Powered by PRO, Inside the Shop, W208

1:00 p.m.–2:00 p.m. A Manufacturer’s Guide to Producing and Selling Replica Cars, Legal & Regulatory, N256

1:00 p.m.–2:30 p.m. Business Panel: Exploring Diversity in the Aftermarket Industry, Business Management, N258

1:00 p.m.–2:30 p.m. Leading Strong Teams Presented by Dale Carnegie, Leadership Essentials, N261

1:00 p.m.–4:00 p.m. Initialization and Calibration of Electronic Systems, I-CAR Collision Repair Training, S224

1:00 p.m.–4:00 p.m. Coordinate the Repair Process, I-CAR Collision Repair Training, S225

2:00 p.m.–3:30 p.m. Management at 2: How to Investigate an Accident, TIA, S226

3:00 p.m.–4:00 p.m. Overlanding: Opportunities for Manufacturers and Retailers, Aftermarket Updates & Future Trends, W208

3:00 p.m.–4:00 p.m. Tips and Tactics to Rally Your Career, Business Management, N252

3:00 p.m.–4:00 p.m. Supercharge Your Digital Advertising Campaign, Digital Marketing, N254

3:00 p.m.–4:00 p.m. Feasibility of Widespread EV Adoption and the True Environmental Benefits, Electric Vehicles, N256

3:00 p.m.–5:00 p.m. The Importance of Wheel Alignment in ADAS Recalibration for Collision Centers, SCRS: Repairer Driven Education, S229

3:00 p.m.–5:00 p.m. Bulletproof Negotiation Tactics – Newly Revised! SCRS: Repairer Driven Education, S230

3:00 p.m.–5:00 p.m. Make OEM Network Tools Valuable to My Repair Center, SCRS: Repairer Driven Education, S231

Thursday, November 3

9:00 a.m.–10:00 a.m. Peer Into the Future: Envision the SEMA Show in 10 Years, Aftermarket Updates & Future Trends, N252

9:00 a.m.–10:00 a.m. Hot Rod Builders’ Panel, Powered by HRIA, Inside the Shop, N258

9:00 a.m.–10:00 a.m. ADAS and the Modified Vehicle, Vehicle Technology, N256

9:00 a.m.–10:30 a.m. Managing Stress Presented by Dale Carnegie, Leadership Essentials, N261

9:00 a.m.–10:30 a.m. SCRS OEM SUMMIT—Session I, SCRS: Repairer Driven Education, S232

9:00 a.m.–12:00 p.m. Initialization and Calibration of Electronic Systems, I-CAR Collision Repair Training, S224

9:00 a.m.–12:00 p.m. MIG Welding Technology and Applications, I-CAR Collision Repair Training, S225

9:30 a.m.–10:30 a.m. SEMA Show Keynote Session—Bill Carlton, the Cast of “Texas Metal,” Keynote, Reveal Stage, Silver Drive

11:00 a.m.–12:00 p.m. NFTs: Understanding How They Will Impact the Aftermarket, Aftermarket Updates & Future Trends, N252

11:00 a.m.–12:00 p.m. 10 Ways to Increase Revenue, Business Management, N258

11:00 a.m.–12:00 p.m. Boost Your Brand and Business Simultaneously, Digital Marketing, N254

11:00 a.m.–12:00 p.m. The Future of the Aftermarket in an Electrified World, Powered by ETTN, Electric Vehicles, N256

11:00 a.m.–12:30 p.m. SCRS OEM SUMMIT—Session II, SCRS: Repairer Driven Education, S232

1:00 p.m.–2:00 p.m. Proven Strategies to Recruit and Retain Top Talent, Business Management, N254

1:00 p.m.–2:00 p.m. Power Your Business With Potent Digital Content, Digital Marketing, N252

1:00 p.m.–2:00 p.m. The Future of ICE: Hedging Your Bet With Investment in EVs, Electric Vehicles, N256

1:00 p.m.–2:30 p.m. Conflict: Maintaining Emotional Control Presented by Dale Carnegie, Leadership Essentials, N261

1:00 p.m.–2:30 p.m. SCRS OEM SUMMIT—Session III, SCRS: Repairer Driven Education, S232

1:00 p.m.–4:00 p.m. Managing Quality Control, I-CAR Collision Repair Training, S224

1:00 p.m.–4:00 p.m. Coordinate the Repair Process, I-CAR Collision Repair Training, S225

3:00 p.m.–4:00 p.m. How to Go Green Profitably, Aftermarket Updates & Future Trends, N256

3:00 p.m.–4:00 p.m. Strategies for Small Businesses: How to Win in a Changing Economy, Business Management, N254

3:00 p.m.–4:00 p.m. Get Noticed Online: Attract More High-Value Clients, Digital Marketing, N252

3:00 p.m.–4:30 p.m. Emissions Compliance: What You Need to Know, Legal & Regulatory, N258

Friday, November 4

8:00 a.m.–8:45 a.m. SEMA Show Keynote Session—Emmitt Smith, Keynote, Westgate,
Paradise Event Center

9:00 a.m.–10:00 a.m. Land-Use Sustainability: How to Do Your Part, Powered by TORA, Enthusiast Track, N256

9:00 a.m.–10:00 a.m. Bench Racing With Industry Legends, Enthusiast Track, N258

10:30 a.m.–12:30 p.m. IDEAS Collide Showcase, SCRS: Repairer Driven Education, S232

11:00 a.m.–12:00 p.m. Protect Your Right to Modify, Enthusiast Track, N256

11:00 a.m.–12:00 p.m. The Business of Building Cars, Enthusiast Track, N258

1:00 p.m.–2:00 p.m. How to Get a Sponsor for Your Next Build, Enthusiast Track, N256

1:00 p.m.–2:00 p.m. Celebrity Insights: A Conversation About Diversity in Motorsports, Enthusiast Track, N258

Three-Day Leadership Essentials, Presented by Dale Carnegie

With multiple keynotes, seminars and panels to choose from, SEMA Show Education events are packed with original content and tactical advice. SEMA Show Education events will feature best practices, forward-looking strategies and resources you need to advance your work now and in the future.

Celebrity Insights Friday, November 4, 1:00 p.m.–2:00 p.m., N258

Get a glimpse into the lives and personalities of some of your favorite automotive celebrities. Listen as industry legends and luminaries share inspiring and entertaining anecdotes about their backgrounds, experiences and life stories.

Attendees will receive:

• (Six) 90-minute-long “Leadership” sessions–two each day Tuesday, Wednesday and Thursday (November 1–3).
• Dale Carnegie will provide participants who attend all six seminars with a “Certificate of Completion.”
• Each attendee will receive a complimentary copy of the Dale Carnegie “Golden Book.” Carnegie’s “Golden Book” is a priceless gem. It is full of timeless ideas that really have been shown in practice to enable you to become a better and more successful leader, employee or person.
• Each session will provide a (one) “How to Win Friends and Influence People” book giveaway.

Sessions include:

• Communicate With Diplomacy and Tact
• Cultural Awareness
• Delegate to Achieve Results
• Leading Strong Teams
• Managing Stress
• Conflict: Maintaining Emotional Control

Diversity Equity and Inclusion (DEI)

SEMA Education will host four new offerings on the topic of diversity, equity and inclusion at this year’s SEMA Show. We’ll feature an exceptional moderated panel discussion, thought leaders, skill-building seminars, networking, inspiring role models and action-oriented content.

Tuesday, November 1, 9:00 a.m.–10:00 a.m.: Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace, Presented by James Pogue, Ph.D. President, CEO JP Enterprises

Tuesday, November 1, 1:00 p.m.–2:00 p.m.: Leadership Essentials, Presented by Dale Carnegie-Cultural Awareness

Wednesday, November 2, 1:00 p.m.–2:30 p.m.: Business Panel: Exploring Diversity in the Aftermarket Industry

Friday, November 4, 1:00 p.m.–2:00 p.m.: Celebrity Insights: A Conversation About Diversity in Motorsports (Enthusiast Track)

What’s New in 2022

Inside the Shop Track: This series will appeal to aspiring builders, service technicians and shop owners. Listen to leading builders in the hot-rod, restoration, truck, off-road and restyling markets talk about their expertise and experiences in their respective industries. You’ll also learn how to prepare your shop for new-technology vehicles, including electric vehicles (EVs).

Enthusiast Track: Held on Friday, this track will appeal to the enthusiast in you. Get ready to be entertained by industry legends and celebrities. You’ll also learn about building cars, getting sponsors and protecting your automotive freedoms.

Keynote Track: This year, we’re introducing an exciting new segment. The “Main Stage Experience” features iconic personalities in the automotive industry—car enthusiasts, thought leaders, innovators, entertainers and world-renowned leaders bringing fresh perspectives and innovative ideas to help elevate and strengthen your business strategy. With this new segment, we aim to deliver an unforgettable immersive learning experience.

Main Stage Experience

Meet the Speakers: Dynamic Keynotes and Premier Speakers

Get energized and empowered as an impressive lineup of keynote speakers share their knowledge in a compelling way, raise big ideas, and inspire you to aim higher, overcome obstacles and imagine whole new ways of doing, being and thinking.

Iconic personalities in the automotive industry—car enthusiasts, thought leaders, innovators, entertainers, and world-renowned leaders bring fresh perspectives and innovative ideas to help elevate and strengthen your business strategy.

Emmitt Smith, Pro Football Hall of Famer and NASCAR Team Owner

Friday, November 4, 8:00 a.m.–8:45 a.m..
Location: Westgate Paradise Event Center

Smith’s impressive resume includes three Super Bowl championship rings, his induction into the Pro Football Hall of Fame in 2010, and most recently in 2019, his selection to the NFL 100 All-Time Team (a prestigious list honoring the best players of the NFL’s first 100 years). In August of 2021, it was announced that Smith has become a co-owner of a NASCAR team partnering with Jesse Iwuji Motorsports for the 2022 NASCAR Xfinity Series season. A major theme of Smith and Iwuji’s partnership will center on STEM education for lower-income communities and diversity and inclusion initiatives within the sport of NASCAR.

Kevin Hart’s “Muscle Car Crew”

Tuesday, November 1, 10:00 a.m.–10:45 a.m.
Location: Westgate Paradise Event Center

In the all-new MotorTrend original series, Kevin Hart’s Muscle Car Crew seek answers to the questions around being devoted automotive fans while learning to navigate the challenges of owning classic vehicles—making us laugh along the way.

Bill Carlton, President of Ekstensive Metal, and the Cast of MotorTrend’s “Texas Metal”

Thursday, November 3, 10:00 a.m.–10:45 a.m.
Location: Reveal Stage (outside North Hall on Silver Drive)

“Texas Metal” the remarkably successful TV series on MotorTrend, currently in season 6, features Carlton and his team as they invent and build some of the biggest and most creative automotive art anywhere. With thousands of magazine covers and awards, Ekstensive is known for “bagging the best and fixing the rest.”

SEMA Electrified and the Electric Vehicle Track

SEMA Electrified

The 2022 SEMA Show will feature an all-electric vehicle (EV) exhibit showcase called SEMA Electrified, located in the North Hall of the Las Vegas Convention Center. The goal of this space is to collectively bring as much EV-related content as possible for business and education development. Content will range from new vehicles (OEMs), conversion kits and components, testing equipment, safety tools, charging solutions, service equipment, custom vehicles and accessories.

Takeaways/Highlights:

• Improve business networking among EV-related companies, buyers and sellers.
• Present and showcase new EV products for industry-wide awareness and education.
• Increase awareness of the various EV market opportunities within the aftermarket industry.

Electric Vehicle Track

The Electric Truck: Tap Into New Opportunities

EVs have come a long way from the first commuter cars popular among early adopters. From the Ford F-150 Lightning and GMC Hummer EV to the Rivian 1T, improvements in battery technology have spawned the release of electric trucks. Join a panel of experts as they dive into what this means to the aftermarket and the opportunities to meet consumer demands for customizing these exciting new vehicles.

EV Powertrains for Classic Cars

Consumers are becoming more and more accustomed to the quiet and clean experience of driving an electric car, not to mention the performance. Some of these consumers are interested in the same experience when driving their classic. Our panel of experts will discuss the intricacies of converting a classic automobile to electric power.

Feasibility of Widespread EV Adoption and the True Environmental Benefits

We keep hearing that EVs are “zero emissions,” and seeing more legislative mandates for a transition to electric vehicles. What isn’t widely discussed is the true lifecycle environmental impact of the EV versus a gas-powered car, and the readiness of U.S. infrastructure to support widespread adoption of EVs. This session will explore the feasibility of every household charging two cars every day, and what the true environmental impact of that is, if attainable.

The Future of the Aftermarket in an Electrified World, Powered by ETTN

What will come of the aftermarket industry if all or most of the new vehicles sold are electric powered? For some innovative aftermarket companies, the future is now. This panel of innovators will discuss the robust aftermarket for EVs, including suspension mods, accessories and, yes, even horsepower upgrades.

The Future of ICE: Hedging Your Bet With Investment in EVs

Have you run a die-hard internal combustion engine-(ICE)-centric business for years? Are you concerned for the future? While the ICE isn’t going away tomorrow, it’s critically important to consider new growth opportunities and how to take advantage of them. Hear a panel of aftermarket business pros discuss innovation, their journey from the ICE to EVs and the bright future that lies ahead.

Education-Dynamic Featured Panels

Inside the Shop Track

Women Who Build, Powered by SBN

Tuesday, November 1, 11:00 a.m.–12:00 p.m.
Location: N258

Ten years after the SEMA Businesswomen’s Network (SBN) led an award-winning all-female Ford Mustang Build, a new team of SBN women volunteers assembled to modify a Ford Bronco four-door Wildtrak provided by Ford’s Bronco brand. You’ll be inspired by the panel of all-female participants as they share how their team of volunteers were able to successfully collaborate to accomplish their vision at the highest level.

Jennifer Petraitis
Moderator
Wholesale Support
Driven Lighting Group

Sara Morosan
Vice President
LGE-CTS Motorsports

Kathryn Reinhardt
Director of Retailer Marketing
4WP Factory
SEMA Board of Directors

Carmen Belanger-Martin
CEO
AM Hot Rod Glass

Rebeca Olavarrieta
CEO
Roco 4x4

Sherry Kollien
Program Manager
Motor City Solutions

Restoration Builders’ Panel

Wednesday, November 2, 9:00 a.m.–10:00 a.m.
Location: N258

While numbers matching—used to describe a collector car in which all parts have factory serial numbers—is still important to purists, so are the modern-day conveniences, performance and technology found in today’s vehicles. Hear from top restorers and builders as they discuss industry trends and the evolution of the restoration market, from traditional restorations to restomods.

Sabra Johnson
Moderator
Owner
City Classic Cars

Steve Cook
Owner
Steve Cook Creations

Bob Smith
Owner
Bob Smith Coachworks

Art Morrison
Art Morrison Enterprises

Dan Short
Owner
FantomWorks

Business Management Track

Business Panel: Exploring Diversity in the Aftermarket Industry

Wednesday, November 2, 1:00 p.m.–2:30 p.m.
Location: N258

This panel will highlight the achievements and contributions of people of color in the automotive aftermarket industry. For professionals, diversity, equity and inclusion (DEI) practices make understanding each other better as individuals a priority within a work environment by ensuring that everyone has a seat at the table. Panelists will engage in a rich discussion on DEI-associated challenges and opportunities and best practices on how to thrive and survive to accelerate the advancements of people of color in the automotive aftermarket industry.

Alan Williams
Moderator
General Manager of Quality Systems and Planning
Toyota Motor, North America Inc.

Electric Vehicles Track

The Future of the Aftermarket in an Electrified World, Powered by ETTN

Thursday, November 3, 11:00 a.m.–12:00 p.m.
Location: N256

What will come of the aftermarket industry if all or most of the new vehicles sold are electric powered? For some innovative aftermarket companies, the future is now. This panel of innovators will discuss the robust aftermarket for EVs, including suspension mods.

Sean Holman
Moderator
Content Director
MotorTrend Group

Brian Reese
CEO
T Sportline

Marie-Pier Forget
Business Development Director
Ingenext

Ben Schaffer
President
Unplugged Performance

Enthusiast Track

How to Get a Sponsor for Your Next Build

Friday, November 4, 2022, 1:00 p.m.–2:00 p.m.
Location: N256

Ever wonder how to get a manufacturer to sponsor your vehicle? Hear what manufacturers look for and expect from a potential client. Get the inside scoop from leading manufacturers as they share tips and tactics essential to creating a mutually beneficial relationship.

RJ de Vera
Moderator
Vice President of Marketing, SEMA

Lisa Lunsford
Co-founder and CEO
GS3 Global

Bisi Ezerioha
CEO and Chief Engineer
Bisimoto Engineering

Carmen Belanger-Martin
CEO
M Hot Rod Glass

Gabby Downing
Social-Media Manager and Strategist–Content Creator

Marques McCammon
Global Managing Director Automotive & Industrial
Ricardo Inc.

Kyle Kuhnhausen
Owner/Builder
Kuhnhausen Metal Concepts

Edward Hightower
CEO
Lordstown Motors

TJ Hunt
CEO
Hunt and Company

Chris Harris
Co-Founder
African American Racers Association

Enthusiast Track Schedule

Friday, November 4

8:00 a.m.–8:45 a.m. SEMA Show Keynote Session—Emmitt Smith, Keynote, Westgate,
Paradise Event Center

9:00 a.m.–10:00 a.m. Land-Use Sustainability: How to Do Your Part Powered by TORA, Enthusiast Track, N256

9:00 a.m.–10:00 a.m. Bench Racing With Industry Legends, Enthusiast Track, N258

11:00 a.m.–12:00 p.m. Protect Your Right to Modify, Enthusiast Track, N256

11:00 a.m.–12:00 p.m. The Business of Building Cars, Enthusiast Track, N258

1:00 p.m.–2:00 p.m. How to Get a Sponsor for Your Next Build, Enthusiast Track, N256

1:00 p.m.–2:00 p.m. Celebrity Insights: A Conversation About Diversity in Motorsports, Enthusiast Track, N258

For more information about the 2022 SEMA Show, being held November 1–4, in Las Vegas, visit www.SEMAShow.com.

With four legends set to take the stage and a must-see topic for any racing fan, the NHRA Breakfast is set to return to the SEMA Show, Wednesday, November 2, from 7:30 a.m.–9:00 a.m., at the Westgate Las Vegas Resort & Casino Paradise Events Center.

The popular NHRA Breakfast, which has been a staple of the SEMA Show for more than 20 years, will feature NHRA legends Don Prudhomme, Richard Tharp, Lee Beard and Frank Hawley coming together to discuss a thrilling topic: “Bent Rules, Bailed Fists and Drag Strip Battles.”

This year’s NHRA Breakfast will feature NHRA legends Don Prudhomme, Richard Tharp, Lee Beard and Frank Hawley coming together to discuss a thrilling topic: “Bent Rules, Bailed Fists and Drag Strip Battles.”

For the fourth time, NHRA on FOX announcer Brian Lohnes will serve as the panel moderator for what should be a memorable show, asking probing questions about some of the most amazing battles in NHRA history, and what it took for each legend to succeed. Those in attendance are sure to hear incredible, never-been-told stories from the four legendary competitors in a fun and festive setting at the NHRA Breakfast.

“The SEMA breakfast is one of the highlights of my year. With more than 1,000 NHRA fans jammed into the room at SEMA, the fun always flies,” Lohnes said. “The fact we have Don Prudhomme, Richard Tharp, Lee Beard and Frank Hawley on the stage to tell stories of battling on the track, battling in the pits, bending the rules and bending the law means that this may well be the best one yet!”

Don “The Snake” Prudhomme is a championship-winning driver and team owner and is regarded as a true icon in the sport, while Tharp was one of the sport’s most colorful figures while he won races and championships. Beard’s magnificent career as a crew chief spanned more than three decades, as he racked up 50-plus victories and world championships, and Hawley was a top-tier driver and one of the great minds in the sport as well, racing to a pair of world championships and multiple race wins.

In addition to the exciting topic, the popular trivia questions at the end of the show will continue with NHRA prize packs, which will include tickets to the upcoming Auto Club NHRA Finals at Auto Club Raceway at Pomona.

The four legends will also appear at the NHRA Booth (#10000) at the SEMA Show for an autograph signing Wednesday, November 2, at 10:00 a.m.

The NHRA Breakfast is open to all registered SEMA Show attendees at no cost; however, tickets are required. A continental breakfast will be served. To order your event ticket or register for the show, visit www.SEMAShow.com/register and click “Add Event Tickets.”

By Jason Catullo

When the 2022 SEMA Show opens November 1, attendees will be greeted with a new look and layout of the Show’s special attractions featured out front of the Las Vegas Convention Center (LVCC). Part of the expanded experience includes new interactive displays outside of the LVCC’s West Hall.

Known as SEMA West and designed to heat the blood of the enthusiast within all Show attendees, the area’s must-see action includes exhibits from Formula 1, Ride With Us, SCORE Baja and TIS Off-Road.

Formula 1 Las Vegas Grand Prix Experience

The Formula 1 Las Vegas Grand Prix Experience will feature F-1 driving and reaction simulators for attendees to test their skill, an engine build by Red Bull Racing who will fire it up for the crowd, and Q&A sessions with the team's engineers and mechanics.

The Formula 1 Las Vegas Grand Prix Experience is available all week of the SEMA Show, November 1–4.

Ride With Us

The Motorcycle Industry Council will bring its Ride With Us motorcycling experience to the SEMA Show for the first time.

At Ride With Us, attendees will learn the basics of riding a motorcycle on a closed course designed for SEMA Show West. With safety gear provided and special instructors on site, Ride With Us is designed to have even first-time riders up and riding in less than 45 minutes.

SCORE Baja 1000 Experience

The SCORE Baja 1000 Experience is a vibrant display of vintage and current off-road vehicles and experiences that represent the storied history of the Baja 1000. Vehicles will include one of the original SCORE Trophy Trucks driven by brothers Dave and Paul Simon, the unlimited Class 1 Sandmaster driven by Bobby Ferro, the No. 1 SCORE Trophy Truck of off-road racing’s G.O.A.T. Rob MacCachren, a Terrible Herbst Motorsports Trophy Truck Spec vehicle, Christopher Polvoorde’s pre-runner truck, and Michael Gaughan’s magnificent Dodge Ram Charger pre-run SUV.

The experience will also feature the official SCORE Transporter, as well as the massive SCOREvision LED screen showing SCORE racing highlights, movies like “Dust to Glory,” the SCORE start/finish digital arch, and the colorful SCORE Store offering SCORE merchandise.

TIS Off-Road and Lifestyle Showcase

TIS Off-Road, led by urban car scene veteran and iconic entrepreneur Myles Kovacs, will bring its Off-Road and Lifestyle Showcase to the 2022 SEMA Show. For the first time ever, attendees will be able to experience new segments of car culture never before seen at the SEMA Show. Exhibitions will include Low Rider Hopping, Mini Truck Bed Dancing and Truck Drifting. The exhibit will also feature more than 55 of the world’s top show trucks set to make their debut. See the automotive works of art performing daily at the SEMA Show, Tuesday–Friday, November, 1–4, Las Vegas.

Register for the 2022 SEMA Show at www.SEMAShow.com/register. For more information about the SEMA Show, visit www.SEMAShow.com.

By Ashley Reyes

With the worldwide automotive industry gathered in Las Vegas for the 2022 SEMA Show, attending the annual trade show is the best time to meet other professionals and build connections. SEMA council and network activities are ideal for connecting with others in similar market segments and niches. Showgoers can now reserve their attendance for the following events:

Wind down from a busy day on the SEMA Show floor by connecting with other council and network members through open conversation and learning about SEMA’s council and network programs and resources.

Automotive Restoration Market Organization (ARMO)

ARMO/HRIA Vehicle Unveilings: November 1, at 10:00 a.m., Central Hall, Booth #23295

ARMO Industry Reception: November 1, at 5:30 p.m., Westgate Pavilions 9–11

This ’70s-themed social event is highly anticipated among Showgoers in the restoration market and includes an awards ceremony recognizing individuals and companies whose work has made a significant impact on the restoration industry.

SEMA Emerging Trends & Technology Network (ETTN)

ETTN Tech ’n Toast: November 3, at 8:00 a.m., Upper North Hall N235

This energized networking breakfast features open discussion on ideas and concerns related to automotive technology.

ETTN Lunch & Learn: November 3, at 12:30 p.m., Upper North Hall N235

This event features presentations on battery design basics; material technology, surface finishes and measuring equipment; SEMA Garage Detroit resources and opportunities to discuss and learn about the latest automotive technology trends.

Future Leaders Network (FLN)

FLN Reception: November 1, at 5:30 p.m., Top of Renaissance Parking Garage

This event will bring together young professionals to celebrate the strides they are making in the automotive aftermarket. An awards ceremony will also take place to honor top individuals.

FLN General Membership Meeting Breakfast: November 2, at 8:00 a.m., West Hall W238

FLN members and prospective members will grow and expand their network, connect with the council's select committee and learn the many ways FLN can assist them and their businesses.

Hot Rod Industry Alliance (HRIA)

HRIA Reception: November 2, at 5:15 p.m., Westgate Pavilions 9–11

This event will bring together colleagues, leaders and enthusiasts to celebrate their passion for the hot-rod customization hobby. An awards ceremony will take place to honor top individuals and companies.

Professional Restylers Organization (PRO)

PRO Cup Challenge: November 1-4, Show hours, PRO Booth – West Hall #50185

See the seven PRO Cup Challenge vehicle builds.

PRO Reception: November 1, at 5:00 p.m., West Hall 3rd Floor Terrace

This event will bring together colleagues, leaders and enthusiasts to celebrate their passion for new-vehicle accessorization. An awards ceremony will also take place to honor top individuals and companies.

PRO Booth Happy Hour: November 2, at 4:00 p.m., West Hall PRO Booth #50185

Network with automotive restyling professionals during the SEMA Show PRO Booth Happy Hour. This fun event will include the PRO Cup Challenge winner announcements.

Lunch with the PROs: November 3, at 11:30 a.m., West Hall 219

Restyling businesses will connect with one another and learn about the benefits available to council members. Discussion topics include the current state of the industry and roadblocks in the restyling industry.

SEMA Businesswomen’s Network (SBN)

SBN All Female Build Reveal: November 1, at 12:30 p.m., West Hall Booth #57061

SBN Gear-Up Girl Networking Event: November 2, at 4:30 p.m., West Hall W210 Entry Way

Reserved only for women, the event serves as a networking opportunity for professionals to give back and share advice with today’s female youth.  

SBN Reception: November 2, at 5:30 p.m., West Hall 210 Entry Way

This event will celebrate the strides women are making in the automotive aftermarket. Attendees will connect with the SBN select committee and learn about resources and how to get involved.

Truck & Off-Road Alliance (TORA)

TORA Feature Vehicle Trail: November 1-4, Show hours, Outside walkway between West Hall and North Hall

TORA Happy Hour: November 1, at 4:00 p.m., West Hall Members Lounge, Fueled by TORA

Wind down from a busy day on the SEMA Show floor and network with friends and colleagues in the truck and off-road industry, connect through open conversation, and learn about TORA’s programs and resources. TORA Best Light Truck New Product and Best Off-Road New Product to be announced.

TORA Industry Reception: November 2, at 5:00 p.m., West Hall 3rd Floor Terrace

This event will bring together colleagues, leaders and enthusiasts to celebrate their passion for truck and off-road aftermarket. An awards ceremony will also take place to honor top individuals and companies. Pinewood Drag races will take place in partnership with SEMA Cares.

Wheel & Tire Council (WTC)

WTC Reception: November 1, at 5:00 p.m., Lower South Members Lounge, Driven by WTC, Booth #48179

This event will bring together colleagues, leaders and enthusiasts to celebrate their passion for the custom wheel and tire industry.

WTC Coffee & Conversation: November 2–3, at 8:00 a.m., Inside Lower South – Entrance to Global Tire Expo

Wheel and tire members and exhibitors are invited to stop by and network with one another and learn what is new and exciting this year with the industry and WTC.

WTC Happy Hour: November 2, at 5:00 p.m., Lower South Members Lounge, Driven by WTC, Booth #48179

Wind down from a busy day on the SEMA Show floor and network with other Wheel & Tire Council members, connect through open conversation, and learn about WTC’s programs and resources.

Don’t miss out on great networking—RSVP now for SEMA Show council and network events.

Ringbrothers to Unveil Four Custom Builds at 2022 SEMA Show

Ringbrothers is set to unveil four custom builds for the first time ever at the 2022 SEMA Show. Representing nearly 35,000 combined build hours, each vehicle has been extensively modified to showcase Ringbrothers’ full breadth of automotive design, production and craftsmanship:

• “BULLY” ’72 K5 Blazer: The 1,200hp, big-tired and purpose-built Blazer is meant to dominate on or off the road. BULLY is equipped with a supercharged Wegner Motorsports-built LS3, a triangulated four-link suspension with off-road racing coilovers and a fully custom bespoke interior. BULLY will be unveiled on Tuesday, November 1, at 10:00 a.m. at the HRIA booth #23295.
• “STRODE” ’69 Chevy Camaro: With a widened, fully carbon-clad body and extended wheelbase, the Camaro exemplifies stance and the remarkable work of digital design. Under the hood is a Wegner Motorsports-built LS3 topped with a 2.9L Whipple supercharger producing 1,000 hp, while the Ghost White paint pays homage to STRODE’s origins. STRODE will be unveiled on Tuesday, November 1, at 11:00 a.m. at the Keystone booth #21249.
• “PATRIARC” ’69 Ford Mustang: The high-revving Mustang is built to play in the wind, minimizing rear-end drag with groundbreaking aerodynamic innovation. Power from a Ford Performance Aluminator 5.2 XS engine mated to a six-speed manual transmission and a fully bespoke interior makes this one unique Pony. PATRIARC will be unveiled on Tuesday, November 1, at 11:30 a.m. at the Centerforce booth #23813.
• “ENYO” ’48 Chevrolet Pickup: With the original steel cab narrowed, lengthened, chopped and wedge cut, ENYO’s body was crafted with extensive use of carbon-fiber components, including a single-piece carbon-fiber belly pan. The design incorporates cantilevered independent suspension at all four corners and is powered by a 1,000hp big-block marine racing engine. It’s a ’40s work truck meets Formula 1 racer for Ringbrothers’ most extreme build yet. ENYO will be unveiled on Tuesday, November 1, at 2:00 p.m. at the Mothers booth #22357.

Street Muscle’s Project Max Street Is Going to the 2022 SEMA Show

Power Automedia has announced that Project Max Street, a ’66 Chevrolet Nova, will be featured at Race Winning Brands’ booth during the 2022 SEMA Show this November. Max Street is the company’s longest ongoing project, with its first article covering engine upgrades published back in 2010.

Project Max Street began its journey in need of restoration with a 350 small-block Chevy engine that had to be replaced. Through the years, Street Muscle Magazine has worked hard to turn this classic into a potent muscle car with an Edelbrock/Musi 555ci big-block Chevy engine, ProCharger F2 supercharger, TCI 6X transmission, Wilwood brakes, Moser rearend and more. Most recently, Max Street received a fresh coat of matte white paint from Axalta Coating, bringing this half-century-old build closer to being on display. Max Street will be showcased at the 2022 SEMA Show, November 1–4, at the Race Winning Brands booth #22943. For additional build details and updates, follow StreetMuscleMag.com.

Jessi Combs Foundation Announces Scholarships for WyoTech Students

The Jessi Combs Foundation (JCF) has awarded three students with scholarships to WyoTech—the automotive, diesel, and collision trade school headquartered in Laramie, Wyoming. The scholarship program is one of many ways JCF fulfills its mission to educate, inspire and empower the next generation of trailblazing and stereotype-breaking women. Maggie Daskam, Jade Bovee and Kaygen Bogle have each been recognized with a JCF Scholarship. The Jessi Combs Foundation was founded in 2019 in honor of the late Jessi Combs, a renowned race car driver, and WyoTech graduate. For more information, visit wyotech.edu and thejessicombsfoundation.com.

Magnuson’s Kim Pendergast Named to Forbes’ 50 Over 50

Magnuson Products Founder Kim Pendergast has been named to Forbes’ 50 Over 50 list, a designation that spotlights women who are “shattering age and gender norms across every sector of business, politics, the sciences and society.” Pendergast is the chair and CEO of Magnuson Products, the developer of superchargers for the automotive aftermarket based in Ventura, California. She also serves on the SEMA Board of Directors and as the SEMA Political Action Committee (PAC) chair.

In 2021, after examining alternative-energy strategies, Pendergast led Magnuson to produce a supercharger for a hydrogen-powered truck. She first entered the automotive aftermarket at age 52 by purchasing and running Martinsville, Virginia-based Arrington Manufacturing, a company that made engines for NASCAR. For more information, visit forbes.com/profile/kim-pendergast/.

NGK Spark Plugs Announces Kirt Denman as Director of Aftermarket

NGK Spark Plugs (U.S.A.), Inc.—the manufacturer of ignition parts and sensors based in Wixom, Michigan—has announced Kirt Denman has joined the company as the director of aftermarket. Denman has specialized in the automotive aftermarket and retail market for more than 35 years, the company says. NGK says Denman will serve as a leadership team member and be responsible for developing a strategy to drive the aftermarket forward and achieve established company goals. In addition, he will be responsible for the oversight and shared strategy of all sales and marketing programs, product launches and excess and obsolete inventory that provide growth and profitability.

VP Racing and Speed Society Hit the Street With New Streetwear Collaboration

VP Racing Fuels Inc., a global leader in performance fuels, lubricants and additives, has announced it has entered into a licensing agreement with Speed Society LLC, and has joined forces to launch their first line of The Racing Class streetwear. The initial two streetwear capsule collections, “Chasing Checkers” and “Pilot,” are being released exclusively on SpeedSociety.com this week.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to editors@sema.org.

By Ashley Reyes

Showgoers walking from the West Hall to the Las Vegas Convention Center will be able to see a unique collection truck and off-road builds representing 10 diverse market segments. As part of the Truck & Off-Road Alliance (TORA) Feature Vehicle Trail, the vehicles are among the must-see attractions of the 2022 SEMA Show.

The 10 builds will be lined up along Las Vegas Convention Center Drive, adjacent to the West Hall, and highlight the diversity of the truck market. Showgoers are also invited to cast a vote for their favorite vehicle in the TORA Feature Vehicle Best in Show Award.

Vehicles on display will be:

Category: Overland
Baja Designs: ’14 Lexus GX 460

Category: Side-by-Side
Thumper Fab: ’22 Can-Am Defender

Category: CUV/Crossover
BERG Performance Inc.: ’08 Porsche Cayenne Turbo

 
Category: EV
Trulers: ’75 Volkswagen Sand Rail

Category: Off-Road
Proffitts: ’86 Toyota Land Cruiser  

 
Category: SUV
Quadratec: ’22 Jeep Wrangler

 
Category: Off-Road
Baja Designs: ’22 Jeep Wrangler

Category: Lifted Truck
CDT Automotive: ‘21 Ford F-450

Category: Off-Road
Westin Automotive: ’21 Jeep Wrangler JL

Category: Overland
Nisstec Lifts: ’22 Nissan Frontier

“TORA is committed to helping members and businesses identify hot trends and future opportunities,” said SEMA Council Director Denise Waddingham. “Seeing an array of vehicles from various segments will inspire and educate Showgoers to the unlimited possibilities.”

To vote in the TORA Feature Vehicle Best in Show vehicle, scan the QR code displayed next to the vehicle before Wednesday, November 2, at 3:00 p.m. The winner will be announced during the TORA Industry Reception, November 2, at 5:00 p.m. in the West Hall, 3rd Floor Terrace.

By SEMA Washington, D.C., Staff

The 2022 mid-term election will be held on Tuesday, November 8, and it’s important to know which candidates support racing when going to the polls or voting early. With the balance of power in the U.S. House of Representatives and U.S. Senate up for grabs this fall, the racing community has a chance to shape the outcome of this election.

When casting your vote, it’s important that you consider which lawmakers have stood up for the interests of racers and motorsports-parts businesses by supporting the Recognizing the Protection of Motorsports Act (RPM Act), H.R. 3281 and S. 2736, which guarantees the right to modify street cars, trucks and motorcycles into dedicated race vehicles and safeguards the industry’s right to offer parts that enable racers to compete.

Visit SEMA’s vote racing page for information on voting in the mid-term election, including absentee and early voting, and identifying your lawmakers and the candidates running in 2022. SEMA’s Vote Racing page also includes a list of the lawmakers who have publicly supported the RPM Act and are up for re-election this fall.

For more information, contact erics@sema.org.