By Ashley Reyes

 

The SEMA Future Leaders Network (FLN) has named Ryan Thompson, Speedtech design engineer at QA1, as the network's newest spotlight member. Get to know Thompson in his interview with SEMA News below. 
 

SEMA News: What is the best advice you have ever received? 

Ryan Thompson: Good engineers come up with great ideas. Great engineers ask great questions. Use all available resources, including other engineers.
 

SN: What keeps you in the industry? 

RT: Cars and trucks. I've always loved them. I always will.
 

SN: Where can you be found on Saturday? 

RT: Working in the garage or in the yard or at the baseball diamond playing catch with my son.
 

SN: How do you prepare for an important meeting? 

RT: I write down my thoughts--not really for notes to read off, but writing helps get my train of thought going in the right direction.
 

SN: If you could go to lunch with an industry leader, living or dead, who would it be? 

RT: I'd love to have lunch with Christian von Koenigsegg. I think his innovations in the high-end supercar world are incredible.
 

Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates. 

By SEMA News Editors

SEMA Garage's new partnership with BigRep America is bringing large-format 3D printing capabilities to members at the Diamond Bar, California, facility.  

 

It's no secret that desktop 3D printing is now a standard fixture in many product development workflows. The harder challenge for manufacturers is what happens when the part you need is too large to print in one piece. Traditional manufacturing can fill that gap, but tooling costs and lead times make low-volume production difficult to justify. Industrial large-format 3D printing, now available to SEMA members in SoCal, solves both.
 

Join SEMA Garage and BigRep on Tuesday, June 23, for a lunch-and-learn on large-format additive manufacturing at the SEMA Garage facility in Diamond Bar, California. This half-day session covers the three areas that matter most when evaluating large-format additive manufacturing for your operation.

 

• When Large-Format Makes Sense: When and why it makes sense to move from desktop to large-format--and what the real use cases look like.
• Designing for Additive Manufacturing: Designing parts that take full advantage of the format and the mistakes most teams make early on.
• Materials and Applications: How to choose the right material for common manufacturing applications so you can avoid costly trial and error.

 

Attendees can expect live demonstrations with the BigRep STUDIO.2 and direct access to the experts from BigRep for questions specific to your operations. The SEMA Garage team will be on hand to discuss how their product development services can support your work.

 

 

3D Additive Manufacturing Lunch-and-Learn:
Date: Tuesday, June 23
Time: 12:00 p.m.–4:00 p.m.
Location: SEMA Garage, 1577 Valley Vista Dr., Diamond Bar, CA 91765

 

Attendance is free. Space is limited--register to hold your spot.

 

SEMA Membership offers real savings, real benefits and real tools to help your business grow, like access to the countless SEMA Garage services and much more. Join SEMA today at sema.org/membership-business. 

 

 By SEMA News Editors

 

The automotive aftermarket is entering a new phase––less volatile than the pandemic years, but no less complex.

 

The "2026 SEMA Future Trends and Industry Update" offers a clear-eyed look at what's changing across the economy, vehicle landscape and consumer behavior––and what it all means for automotive aftermarket businesses.

 

This article highlights some key takeaways, but it only scratches the surface. The full report dives deeper with data, forecasts and analysis designed to help businesses plan what's next.

 

 

A Return to "Normal"––But a Different Normal

 

After years of disruption, the specialty-equipment industry is stabilizing. Sales have reached $52.65 billion, with growth expected to settle into a more typical 3%–4% annual pace.

 

That doesn’t mean things are going back to the way they were.

 

Consumer demand remains strong, but it's navigating higher prices, elevated borrowing costs and ongoing uncertainty around tariffs and inflation. For aftermarket businesses, this creates a more balanced––but more competitive––environment.

 

What it means: Companies that focus on value, differentiation and service will be better positioned as the market normalizes.

 

The Consumer Balancing Act

 

Today's consumers are still spending––but not evenly.

 

On one end, affluent buyers continue to invest in premium upgrades and personalization. On the other, cost-conscious consumers are prioritizing essential maintenance and lower-cost improvements.

 

What it means: Successful businesses will need to serve both sides––offering premium innovation alongside practical, value-driven solutions.

 

Trucks, CUVs and an Aging Fleet Drive Opportunity

 

The vehicles Americans drive continue to define the aftermarket.

 

• Light trucks and CUVs now account for more than 80% of new-vehicle sales.
• The total vehicle on the road has surpassed 295 million vehicles––and continues to grow.
• Vehicles are staying on the road longer than ever.

 

That combination is powerful.

 

A larger, older fleet translates directly into increased demand for repair, maintenance and personalization––core strengths of the aftermarket.

 

What it means: Product development and fitment strategies that align with trucks, crossovers and aging vehicles will remain critical.

 

EVs Slow, Hybrids Surge, ICE Stays Relevant

 

Electrification is still evolving––but not as quickly or as predictably as once expected.

• Electric vehicle (EV) adoption is slowing amid cost concerns and infrastructure challenges.
• Automakers are recalibrating investments.
• Hybrids are gaining traction as a practical middle ground.

 

Meanwhile, internal combustion engine (ICE) vehicles will remain a dominant force for years to come.

 

What it means: The aftermarket doesn't need to pivot overnight. ICE products remain essential, hybrid opportunities are growing and EV strategies can be more measured.

 

Financing Is Changing Ownership Cycles

 

Higher interest rates are reshaping how––and whether––consumers buy vehicles.

• New-vehicle rates hover around 7.6%.
• Used-vehicle rates are even higher, around 11.4%.
• Monthly payments exceeding $1,000 are increasingly common.

 

At the same time, tighter lending standards are pushing more buyers out of the new-vehicle market.

 

What it means: Vehicle owners are holding onto vehicles longer—creating sustained demand for aftermarket parts, upgrades and services.

 

ADAS: Opportunity Meets Complexity

 

Advanced driver assistance systems (ADAS) are no longer optional––they’re becoming virtually standard.

 

From automatic emergency braking to lane-keeping systems, these technologies are rapidly expanding across the vehicle fleet, with additional regulations on the horizon.

 

But they also introduce new challenges. Even small modifications––lift kits, bumpers, lighting––can affect sensor performance, and there's still no universal standard across OEMs.

 

What it means: Aftermarket companies must invest in understanding ADAS integration, calibration and testing. Resources like SEMA Garage in Diamond Bar, California, and Detroit are becoming essential tools for navigating this complexity.

 

A Market Full of Opportunity––If You Know Where to Look

 

Despite economic pressures and industry shifts, the fundamentals remain strong. Key opportunities include:

• A growing truck and CUV market.
• An aging vehicle fleet.
• Continued enthusiast engagement––especially among younger consumers.
• Expanding hybrid adoption.
• New product categories shaped by ADAS.

 

At the same time, challenges––from tariffs to technician shortages––require strategic planning and adaptability.

 

Get the Full Picture

 

The "2026 SEMA Future Trends and Industry Update Report" delivers far more than high-level insights. Inside, you'll find:

• Detailed charts and forecasts.
• Consumer behavior analysis.
• Segment-specific data.
• Deeper dives into the trends shaping your business.

 

In a market defined by change, staying informed isn't optional––it's a competitive advantage.

 

Access the full report to see what's next for the automotive aftermarket––and how to prepare for it.

 

 

SEMA's Market Research team provides information and insight to help SEMA members and the specialty auto aftermarket industry make better business decisions. Its focus is on providing reports, data and consultation to help companies understand the current market and state of consumers. Learn more at sites.sema.org/market-research.

 

SEMA Membership offers real savings, real benefits and real tools to help your business grow, including access to the valuable SEMA Market Research reports. Join SEMA today at sema.org/membership-business. 

 

From the SEMA Washington, D.C., office

 

 

Nearly 120 advocates––including SEMA and PRI members, content creators, industry partners and a few automotive celebrities––brought action to our nation's capital last week to advocate for the automotive aftermarket, motorsports parts and off-road industries. 

 

The 2026 SEMA & PRI Washington Rally was the organization's largest ever advocacy event, uniting manufacturers, influential voices, builders, racers, retailers, track operators, industry leaders and more from across the country to advocate for policies that protect automotive customization, innovation, motorized access to public lands and provide tax certainty to race tracks. 

 

The Washington Rally continues to be the specialty automotive aftermarket's most important advocacy event, underscoring the value of direct engagement between industry leaders and policymakers. Rally attendees participated in more than 110 meetings on Capitol Hill and met with key executive branch agencies, including the National Highway Traffic Safety Administration (NHTSA), the U.S. Bureau of Land Management (BLM), the U.S. Department of Education, and the U.S. Department of Veterans Affairs. 

 

During their Hill meetings, SEMA and PRI members provided congressional staffers with firsthand perspectives on important bills that would positively impact both their companies and the automotive aftermarket, off-road and motorsports parts industries. Participants discussed topics ranging from protecting the right to modify vehicles and legislation preserving access to public lands to creating long-term tax certainty for motorsports facilities and supporting small businesses that drive innovation throughout the industry. 

 

The kick-off dinner featured remarks from EPA Administrator Lee Zeldin, who discussed his priorities, the EPA's efforts to eliminate EV mandates, and the agency's support for the automotive aftermarket industry. Administrator Zeldin's speech marked the first time a member of the President's Cabinet has spoken at a SEMA and PRI Washington Rally.  

 

The dinner also featured noted automotive personalities Chris Jacobs and Cristy Lee, who led a conversation with Eric Schmitz, the Coalition's director for speaker of the House Mike Johson (R-La.), and Katie Phillips, executive director of the House Blue Dog Coalition. 

 

Between House and Senate meetings, SEMA and PRI Rally attendees had lunch at the exclusive Capitol Hill Club, with Rep. Richard Hudson (R-N.C.), the chairman of the National Republican Congressional Committee, serving as the keynote speaker. 

 

For more information, or to sign up for SEMA Advocacy updates, visit semahq.org. 

From the SEMA Washington, D.C., office

 

 

Nearly 120 advocates––including SEMA and PRI members, content creators, industry partners and a few automotive celebrities––brought action to our nation's capital last week to advocate for the automotive aftermarket, motorsports parts and off-road industries. 

 

The 2026 SEMA & PRI Washington Rally was the organization's largest ever advocacy event, uniting manufacturers, influential voices, builders, racers, retailers, track operators, industry leaders and more from across the country to advocate for policies that protect automotive customization, innovation, motorized access to public lands and provide tax certainty to race tracks. 

 

The Washington Rally continues to be the specialty automotive aftermarket's most important advocacy event, underscoring the value of direct engagement between industry leaders and policymakers. Rally attendees participated in more than 110 meetings on Capitol Hill and met with key executive branch agencies, including the National Highway Traffic Safety Administration (NHTSA), the U.S. Bureau of Land Management (BLM), the U.S. Department of Education, and the U.S. Department of Veterans Affairs. 

 

During their Hill meetings, SEMA and PRI members provided congressional staffers with firsthand perspectives on important bills that would positively impact both their companies and the automotive aftermarket, off-road and motorsports parts industries. Participants discussed topics ranging from protecting the right to modify vehicles and legislation preserving access to public lands to creating long-term tax certainty for motorsports facilities and supporting small businesses that drive innovation throughout the industry. 

 

The kick-off dinner featured remarks from EPA Administrator Lee Zeldin, who discussed his priorities, the EPA's efforts to eliminate EV mandates, and the agency's support for the automotive aftermarket industry. Administrator Zeldin's speech marked the first time a member of the President's Cabinet has spoken at a SEMA and PRI Washington Rally.  

 

The dinner also featured noted automotive personalities Chris Jacobs and Cristy Lee, who led a conversation with Eric Schmitz, the Coalition's director for speaker of the House Mike Johson (R-La.), and Katie Phillips, executive director of the House Blue Dog Coalition. 

 

Between House and Senate meetings, SEMA and PRI Rally attendees had lunch at the exclusive Capitol Hill Club, with Rep. Richard Hudson (R-N.C.), the chairman of the National Republican Congressional Committee, serving as the keynote speaker. 

 

For more information, or to sign up for SEMA Advocacy updates, visit semahq.org. 

By Jason Mulroney

 

From turbocharged school buses to Rolls-Royces powered by Cummins diesels, Westen Champlin has built a digital empire by doing what most people only daydream about: taking wild automotive ideas and turning them into full-blown, tire-shredding reality. What started as a simple desire to make videos with his brother eventually grew into one of the most recognizable content channels in the automotive space.

 

Champlin and his team began by filming the work they were already doing—buying, selling, fixing and experimenting with vehicles—only to discover that audiences across the country and around the world couldn’t get enough of the chaos, creativity and humor woven into each build.

 

Named SEMA’s Content Creator of the Year at the 2025 SEMA Show, Champlin remains humbled by the recognition, noting how surreal it feels for a crew operating “in the middle of nowhere” to reach a global audience that values their unfiltered, hands-on approach to automotive entertainment.

 

Whether he’s dyno-testing outrageous builds, assembling a 200-acre off-road playground or exploring every corner of car culture—from drifting to drag racing to off-roading—Champlin continues to push boundaries while surrounding himself with a team he says makes the impossible possible.

 

SEMA Magazine: How did your Westen Champlin Channel come to be?

Westen Champlin: My brother told me I was going to be a YouTuber. And then, boom, here it was. No, actually my brother Garrett made YouTube videos for a long time, but then, obviously, he couldn’t make any money at YouTube. There was no way to make a living at it. So, he stopped, but it was his passion. I always wanted to do it, and one day we realized people were making YouTube videos about what we did—every day. When we started our business, we would buy trucks, sell trucks, fix things up—you know, do stuff like that. We ended up making YouTube videos about what we did every day. And then the videos got a little crazier and a little crazier and a little crazier. Next thing you know, we’re driving around Rolls-Royces with compound turbo diesels in them.

 

Outrageous builds and tire-shredding mayhem comprise Champlin's trademark formula.

 

SM: What does recognition as SEMA Content Creator of the Year mean to you?

WC: I’m a bad M*** F***. No. I’m joking. It’s kind of wild because it feels like we’re out here in the middle of nowhere making videos, having a good time. And it’s wild to think that people all the way across the country, let alone the world, see this and recognize it as we’re doing something great and awesome when we just think we’re doing something cool. But it’s wild to see other people appreciate it. I think that would be the best way to describe it.

 

SM: What are your thoughts on content creation marketing in the aftermarket space?

WC: It’s the best marketing you can do. I’m biased, obviously, but the people will buy what they trust, and what they trust is what they see. So, it’s more likely that if they see me use an eBay turbo kit, Valvoline or whatever I might use in a video, they’re like, that worked for him and they can see it with their own eyes. Us doing what we’re doing and it’s working and having a good result, then they’re going to trust it more. This means whenever they walk up to the shelf, there’s a hundred different options of everything you want to buy. Which one are you going to pick? The one you’ve never heard anything about or the one that you’ve seen on the internet actually working and doing what you want?

 

SM: What advice would you give a younger version of yourself trying to establish a presence or a content business?

WC: Determination. I’ve never ran into anything that if I haven’t messed with it long enough that I’ve eventually made it work. If I keep going long enough, I have made every single thing I’ve ever tried to make work, work, including YouTube, including content creation—everything. I guess the best thing I would say is keep going.

 

SM: That’s a good one. Your favorite platform is presumably YouTube. What are your thoughts on others?

WC: They all have their place. YouTube is good because it gives people the ability to watch content that’s very much like traditional television. You can sit down and watch a long-form video, but if you’re riding down the road, you’re probably not going to watch a full-length YouTube video. But you can scroll through and see a reel, photo or post—anything like that. They all have their place, and I think everyone’s got their own way of how they want to digest content—whether that be short- or long-form.

 

Champlin specializes in long-form content on YouTube bolstered by short-form content on other platforms.

 

SM: How do you partner with brands in the automotive aftermarket?

WC: Most of the time brands approach us, but it goes either way. Maybe we’re working on a special project, and we’ll approach a brand and say, hey, this is what we’re doing, would you like to come on board and help support it? And 90% of the time they’re like, yeah, that’s awesome. We’d love to. This is what we can do to help. And sometimes they’re like, well, no, it’s just not our thing. That’s totally fine too, but I think more than anything, it’s a give and take. Some companies, we approach them and explain what we can do for them. And then other places say, hey, this is what we would like to get out of you. What can you do?

An example is, we have this Rolls-Royce we’re building. It’s one of one; no one else has ever done it in the world. And we’re trying to take and piggyback an airlift system into it that, basically, shouldn’t work. We’re taking parts from a Rolls-Royce, and we’re trying to figure out how to make all those parts from a Rolls-Royce work without the Rolls-Royce Ride Control unit.

And then one of my guys in the shop said an airlift system would be awesome. We reached out to Airlift, told them what we’re doing, this is how we can showcase your product, and this is the kind of promotion that we can give you. Would you be willing to come on board and help us in this project? And they said they’d love to be involved and have seen the project we’re working on and we think it’s cool.

And in that instance, they come on board, sent us an entire Airlift system for that build, which then we built a custom plate in the trunk and did chrome plated lines and all the good stuff. Dual pumps, ride control unit, and it turned out nice because they got a great section in the YouTube video of us unboxing it and showing what it’s capable of when installing it. So, people go from seeing it in a box and then they see it working on the car as well.

 

SM: Any specific thoughts on best engagement, particularly towards a younger audience?

WC: It’s such a broad question. It’s hard to say because YouTube has good engagement. Obviously, the younger audience leans more towards the short-form content. Short-form is kind of like mashed potatoes. It’s nice, you would eat it, but you still want the steak—you know what I mean? You still want to have a nice juicy rib-eye next to it.

I would say, more than anything, that the younger audience is kind of on every spectrum of social media, whether it be YouTube, Instagram, TikTok, YouTube shorts, Facebook reels, whatever it is. That is 100% where the younger audience is. You’re not going to see them on forums, Facebook pages or things like that. You’ll see them enjoying content and videos, but you won’t see them in more of a conversational set.

 

SM: You’re saying it’s good to have Instagram reels, Facebook reels, and other things to get them engaged with your content and then have that juicy steak, which is the YouTube videos, to give them something more…

WC: Yes, exactly. That’s exactly the best way to put it. Reels are like your welcome sign to the hotel. And then once you get inside, there’s the steak and everything else that they might want.

 

SM: What, if any, areas of the industry do you see trending or blowing up again?

WC: You know, the thing is...

By SEMA News Editors 

 

Attendee registration for the 2026 SEMA Show is officially open. 

 

Set for November 3-6 in Las Vegas, the SEMA Show delivers an attendee experience unlike any other, bringing together thousands of world-class vehicle displays alongside even more of the newest automotive aftermarket products from both emerging and established exhibitors.  

 

The SEMA Show floor serves as the ultimate destination for automotive professionals of all experience levels, backgrounds and areas of focus to convene, share insights and ideas and conduct business for four days straight. 

 

How to Register for the 2026 SEMA Show 

 

Approved attendees can register for a SEMA Show badge at the lowest available rate ($50 per badge) until pricing increases (to $75 per badge) after June 26.

 

In short, the sooner an attendee registers for the SEMA Show, the more they save. But, early registrants can also get a head start on their SEMA Show plan, with access to the Registration Resource Center to print receipts, register a spouse, book hotels, reserve a spot in one of dozens of educational sessions, purchase tickets to events like SEMA Fest, the SEMA Show Kickoff Breakfast, SEMA Industry Honors and more.

 

 

 

How to Save on Your 2026 SEMA Show Hotel Reservations 

 

Hotel reservations are open through SEMA's only official housing partner, onPeak. Bookings made in the official SEMA Show block are eligible for hotel loyalty and member programs and are guaranteed to be the lowest possible prices available. That's right: organizers will price-match if you happen to find a lower rate, so there's no downside to booking within the official SEMA Show hotel block at semashow.com/hotel. 

 

 

How to Save on Airfare to Las Vegas for the SEMA Show

 

SEMA Show organizers know travel costs can add up, which is why they've partnered with several airlines to offer exclusive discounts for attendees heading to the 2026 SEMA Show. 

 

With these deals from exclusive SEMA Show partners––detailed at the link below––attendees can take advantage of airfare savings while planning their trip to the industry's premier automotive aftermarket event. 

 

 

SEMA Fest Is Back in 2026

 

SEMA Fest, which has featured headliners Imagine Dragons, Cage the Elephant, Sublime and Queens of the Stone Age, will return to Las Vegas on Friday, November 6, with motorsports, music and car culture. 

 

Tickets are available now for industry members at the lowest available price ahead of the 2026 lineup announcement. Qualified SEMA Show attendees can add SEMA Fest tickets directly through the Registration Resource Center when securing a Show badge.

 

Non-industry friends and family can purchase tickets now at SEMAFest.com, along with passes for the one-day "SEMA Show Friday – Open to the Public," a bucket-list experience for automotive enthusiasts.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee, buyer and media registration is now open online. For more information, visit semashow.com. 

 

 

Subtle Mid-Cycle Makeover: The Lexus RX Facelift

 

Premium Japanese automaker Lexus introduced the RX in 1998, and many industry observers consider it the world's first luxury crossover SUV. The current fifth-generation model debuted in May 2022 on the TNGA-K platform and has remained a cornerstone of the brand's lineup. In 2026, the RX continues to rank as Lexus' best-selling nameplate.

 

Still, industry speculation and a steady stream of digital renderings from automotive CGI artists have fueled expectations that Lexus would keep the RX looking as fresh as possible. Now, early proof has arrived. A prototype of the refreshed RX was recently spotted testing at Germany's Nürburgring.

 

The update is expected to introduce revised rear lighting, along with a redesigned front fascia inspired by the all-new ES. Changes include separate LED daytime running lights, updated LED headlamps, and a revised grille treatment incorporating partially body-colored elements.

 

Inside, the updates are likely to be more restrained.

 

Expected revisions include redesigned steering-wheel controls, an updated fully digital instrument cluster, a larger central infotainment display, and revised HVAC vents. Otherwise, the cabin layout appears largely unchanged––including the continued presence of physical buttons and knobs, which many drivers will likely appreciate.

 

 

Huge and Electric: The All-New Lexus TZ

 

 

Lexus has not yet made an official announcement, but parent company Toyota has reportedly filed trademarks with the European Union Intellectual Property Office for the all-electric TZ SUV, signaling the project is more than just industry speculation.

 

The TZ is expected to serve as a more upscale Lexus-branded counterpart to the upcoming three-row Toyota Highlander EV, with both models likely sharing the same platform. Similar to the recently introduced Lexus TX, the TZ lineup could include TZ450e and TZ550e variants, with the naming structure expected to reflect differences in battery capacity, range and power output.

 

Official technical details remain under wraps, but the existing Lexus RZ 450e may offer clues about the upcoming model's configuration. The more affordable TZ450e could use a battery pack similar to the RZ 450e's 63.4-kWh setup, while the TZ550e is expected to feature a larger battery with extended driving range.

 

Toyota has reportedly filed trademarks for both the TZ450e and TZ550e, though additional trims and configurations are likely. Following current Lexus naming conventions, multiple drivetrain and equipment combinations could be offered across the lineup.

 

Pricing for the '27 Lexus TZ is expected to start around $65,000 and climb to roughly $70,000 depending on trim level and available options.

 

 

Story and photos by Andreas Conradt, Automedia

 

By SEMA News Editors

 

The plotting of the Truck, SUV & Off-Road section of the SEMA Show is underway, giving truck and off-road brands the opportunity to showcase their latest innovations to the builders, installers and aftermarket professionals driving the industry forward. 

 

For truck and off-road exhibitors, the opportunity is unmatched. The SEMA Show puts products directly in front of the builders, shops and brands shaping the truck market––from suspension lifts and wheels to bed storage, lighting and exterior accessories. It's where buyers discover the latest innovations in truck customization, capability and performance.

 

Exhibiting is the first step toward increasing brand awareness, meeting new clients and expanding your sales channels. With more than 153,000 attendees and more than 70,000 qualified buyers and decision-makers, the Show delivers direct access to customers actively seeking new products, suppliers and partnerships.

 

Trucks are always a favorite at the SEMA Show, drawing high traffic from eager audiences. New this year, in addition to the Truck, SUV, & Off-Road section in West Hall, the Show will also showcase a Restyling & Trucks section in the adjacent North Hall connected via Sky Bridge, helping builders, installers and enthusiasts find the latest products that are driving trends across the aftermarket in one central location.

 

Beyond the booth, thousands of media members and content creators amplify product launches and brand stories, helping exhibitors build visibility and momentum that lasts long after Show week ends.

 

While the Show floor is filling up fast, there are still opportunities for brands to get involved, helping maximize impact before the doors open in Las Vegas this November.

 

When you exhibit at the SEMA Show, you’re not just renting booth space––you're joining a community that helps shape and protect the truck and off-road industry. Through advocacy efforts, land-use initiatives and market research, SEMA works to support the businesses and enthusiasts who power the industry forward.

 

The 2026 SEMA Show takes place November 3-6 in Las Vegas. Ready to put your brand at the center of the truck and off-road market? Explore opportunities and reserve booth space at the Truck and Off-Road page, or visit the application directly below.

 

Questions? Read this article or contact SEMA at 240-ASK-SEMA (240-275-7362) or via email at customercare@sema.org.  

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens on May 4th; to sign up for notifications, visit here. For more information, visit semashow.com. 

 

By SEMA News Editors

 

Malco Automotive and Holley Performance Brands

Holley High-Performance Car Care

 

Malco Automotive has partnered with Holley Performance Brands to launch Holley High-Performance Car Care, a line of professional-grade detailing products engineered to clean, protect and enhance vehicle appearance, according to the manufacturer. The product debuted at LS Fest West in Las Vegas, Nevada.

malcoautomotive.com