The 2015 Pinewood Builders Challenge, previously held every summer during SEMA’s Installation Gala, featured two major changes. Five of the nation’s premier custom-car builders crafted miniature pinewood hot rods that raced head to head last August at the National Street Rod Association (NSRA) Street Rod Nationals in Louisville, Kentucky. In addition to the Builders Challenge, a Manufacturers Shootout was held for the first time ever for eight participating members of the Hot Rod Industry Alliance (HRIA).

https://www.sema.org/sema-news/2015/12/mini-designer-hot-rods-take-to-the-track

The 2015 Pinewood Builders Challenge, previously held every summer during SEMA’s Installation Gala, featured two major changes. Five of the nation’s premier custom-car builders crafted miniature pinewood hot rods that raced head to head last August at the National Street Rod Association (NSRA) Street Rod Nationals in Louisville, Kentucky. In addition to the Builders Challenge, a Manufacturers Shootout was held for the first time ever for eight participating members of the Hot Rod Industry Alliance (HRIA).

https://www.sema.org/sema-news/2015/12/mini-designer-hot-rods-take-to-the-track

The 2015 Pinewood Builders Challenge, previously held every summer during SEMA’s Installation Gala, featured two major changes. Five of the nation’s premier custom-car builders crafted miniature pinewood hot rods that raced head to head last August at the National Street Rod Association (NSRA) Street Rod Nationals in Louisville, Kentucky. In addition to the Builders Challenge, a Manufacturers Shootout was held for the first time ever for eight participating members of the Hot Rod Industry Alliance (HRIA).

https://www.sema.org/sema-news/2015/12/mini-designer-hot-rods-take-to-the-track

Nearly every company’s marketing arm produces or purchases photographs and video to advertise its products or services. While obtaining photos and video has become relatively easy in today’s digitized world, making sure you have the rights to use and publish this media is crucial. This article runs through some important considerations for your company’s use of photographs and video. For simplicity’s sake, the text mentions only “photos” and “photographers,” but the information is also applicable to video and videographers.

The traditional solution for many companies has been to hire a professional photographer who not only has the time but the skills to produce quality images. But that can be daunting for a small, midsize or start-up manufacturer with limited resources. And, left with the prospect of creating their own images in-house, many businesses simply freeze up.

“The term ‘rich data’ can feel scary—even ‘product photography’ can feel scary,” acknowledged Colin Frost, strategy consultant for Fenix Consulting, which assists aftermarket companies in developing successful web and print strategies. “A scene of vast rolling paper, white rooms and expensive photography equipment are often what come to mind. But those are fears of yesterday. Today, you can capture beautiful images with most smartphones.”

The traditional solution for many companies has been to hire a professional photographer who not only has the time but the skills to produce quality images. But that can be daunting for a small, midsize or start-up manufacturer with limited resources. And, left with the prospect of creating their own images in-house, many businesses simply freeze up.

“The term ‘rich data’ can feel scary—even ‘product photography’ can feel scary,” acknowledged Colin Frost, strategy consultant for Fenix Consulting, which assists aftermarket companies in developing successful web and print strategies. “A scene of vast rolling paper, white rooms and expensive photography equipment are often what come to mind. But those are fears of yesterday. Today, you can capture beautiful images with most smartphones.”

EnerSys introduces its new line of Odyssey Battery portable chargers. With automatic six-stage charging, the chargers facilitate full and proper charging. Charger safety features include spark-free connections as well as built-in over-voltage, overload, over-temperature, reverse polarity and ignition protection. The all-digital power-charging platform is packaged in a rugged housing of extruded aluminum, providing weatherproof protection. A user-friendly interface with an innovative LED battery-charge monitor provides users with a relative charge level status at a glance during operation.

Blue Sea Systems bus bars now available at Del City. These engineered products are designed, tested, and built to meet the stringent requirements of the boating, emergency and commercial vehicle industries. Single power inputs can be re-distributed across the entire bar so that multiple output connections can be added. Select from a variety of single- and dual-bus bars, ranging from 100A to 1,000A. Battery terminal-mount bus bars (both positive and negative) can be easily added to a threaded-post battery terminal.

https://www.sema.org/sema-news/2015/12/new-products-december-2015

EnerSys introduces its new line of Odyssey Battery portable chargers. With automatic six-stage charging, the chargers facilitate full and proper charging. Charger safety features include spark-free connections as well as built-in over-voltage, overload, over-temperature, reverse polarity and ignition protection. The all-digital power-charging platform is packaged in a rugged housing of extruded aluminum, providing weatherproof protection. A user-friendly interface with an innovative LED battery-charge monitor provides users with a relative charge level status at a glance during operation.

Blue Sea Systems bus bars now available at Del City. These engineered products are designed, tested, and built to meet the stringent requirements of the boating, emergency and commercial vehicle industries. Single power inputs can be re-distributed across the entire bar so that multiple output connections can be added. Select from a variety of single- and dual-bus bars, ranging from 100A to 1,000A. Battery terminal-mount bus bars (both positive and negative) can be easily added to a threaded-post battery terminal.

https://www.sema.org/sema-news/2015/12/new-products-december-2015

Information is the key to sales. Automotive parts resellers—distributors, retailers and e-commerce dealers—need accurate information about product attributes such as weights and measures, descriptions, current pricing, UPC codes and more in order to power their lookup tools and point-of-sale systems. The SEMA Data Co-op (SDC) was created as a product-data repository to supply that information and more to the automotive specialty parts marketplace.

The SDC provides accurate and high-quality information to retailers from participating manufacturers, importers and brand owners, validating its data to the Auto Care Association Advanced Catalog Enhanced Standard (ACES) and Product Information Exchange Standard (PIES). It is the only source for free and complete data that complies with industry standards for approved retailers, and it doesn’t restrict the amount of data retailers can receive.

Information is the key to sales. Automotive parts resellers—distributors, retailers and e-commerce dealers—need accurate information about product attributes such as weights and measures, descriptions, current pricing, UPC codes and more in order to power their lookup tools and point-of-sale systems. The SEMA Data Co-op (SDC) was created as a product-data repository to supply that information and more to the automotive specialty parts marketplace.

The SDC provides accurate and high-quality information to retailers from participating manufacturers, importers and brand owners, validating its data to the Auto Care Association Advanced Catalog Enhanced Standard (ACES) and Product Information Exchange Standard (PIES). It is the only source for free and complete data that complies with industry standards for approved retailers, and it doesn’t restrict the amount of data retailers can receive.