By SEMA News Staff

George Lathouris of Keystone Automotive was inducted into the TORA Hall of Fame.

The Truck and Off-Road Alliance (TORA) held an industry reception Wednesday evening, where professionals from the light-truck segment gathered to network and have some fun racing Pinewoods to benefit SEMA Cares charities.

George Lathouris of Keystone Automotive was inducted into the TORA Hall of Fame. Established in 2006, the Hall of Fame immortalizes the lifetime accomplishments of exceptional individuals in the light-truck accessory segment.

Terry’s Toppers was named 2016 TORA Retailer of the Year. The award is given to honor an outstanding light-truck accessory retailer for serving as an example of excellence and professionalism that have enhanced the stature and annual growth of the industry within the candidate's community.

Mark Turner of Daystar was honored with the 2016 TORA Rob Webster Memorial Award for Engineering Excellence.

Mark Turner of Daystar was honored with the 2016 TORA Rob Webster Memorial Award for Engineering Excellence. Ron Webster, president and founder of Guidon Truck Covers, was one of the original members of TCIA, which later became TCAA, then TORA.

An engineer by education, he developed many early innovations in the truck cap industry. The Ron Webster Memorial Award for Engineering Excellence was created in his honor. This award is not necessarily presented each year, but is bestowed as viable candidates are nominated and selected.

Learn more about the TORA at www.SEMA.org/TORA.

By SEMA News Staff

George Lathouris of Keystone Automotive was inducted into the TORA Hall of Fame.

The Truck and Off-Road Alliance (TORA) held an industry reception Wednesday evening, where professionals from the light-truck segment gathered to network and have some fun racing Pinewoods to benefit SEMA Cares charities.

George Lathouris of Keystone Automotive was inducted into the TORA Hall of Fame. Established in 2006, the Hall of Fame immortalizes the lifetime accomplishments of exceptional individuals in the light-truck accessory segment.

Terry’s Toppers was named 2016 TORA Retailer of the Year. The award is given to honor an outstanding light-truck accessory retailer for serving as an example of excellence and professionalism that have enhanced the stature and annual growth of the industry within the candidate's community.

Mark Turner of Daystar was honored with the 2016 TORA Rob Webster Memorial Award for Engineering Excellence.

Mark Turner of Daystar was honored with the 2016 TORA Rob Webster Memorial Award for Engineering Excellence. Ron Webster, president and founder of Guidon Truck Covers, was one of the original members of TCIA, which later became TCAA, then TORA.

An engineer by education, he developed many early innovations in the truck cap industry. The Ron Webster Memorial Award for Engineering Excellence was created in his honor. This award is not necessarily presented each year, but is bestowed as viable candidates are nominated and selected.

Learn more about the TORA at www.SEMA.org/TORA.

By SEMA News Staff

George Lathouris of Keystone Automotive was inducted into the TORA Hall of Fame.

The Truck and Off-Road Alliance (TORA) held an industry reception Wednesday evening, where professionals from the light-truck segment gathered to network and have some fun racing Pinewoods to benefit SEMA Cares charities.

George Lathouris of Keystone Automotive was inducted into the TORA Hall of Fame. Established in 2006, the Hall of Fame immortalizes the lifetime accomplishments of exceptional individuals in the light-truck accessory segment.

Terry’s Toppers was named 2016 TORA Retailer of the Year. The award is given to honor an outstanding light-truck accessory retailer for serving as an example of excellence and professionalism that have enhanced the stature and annual growth of the industry within the candidate's community.

Mark Turner of Daystar was honored with the 2016 TORA Rob Webster Memorial Award for Engineering Excellence.

Mark Turner of Daystar was honored with the 2016 TORA Rob Webster Memorial Award for Engineering Excellence. Ron Webster, president and founder of Guidon Truck Covers, was one of the original members of TCIA, which later became TCAA, then TORA.

An engineer by education, he developed many early innovations in the truck cap industry. The Ron Webster Memorial Award for Engineering Excellence was created in his honor. This award is not necessarily presented each year, but is bestowed as viable candidates are nominated and selected.

Learn more about the TORA at www.SEMA.org/TORA.

By SEMA News Staff

Mickey Thompson feature vehicles included an elite custom-built ’17 Ford Super Duty, the Deegan LOORRS Pro 2 competition truck and the DragZine BLOWNZ Camaro.

Max-Trac Tire Co., Inc., dba Mickey Thompson Performance Tires & Wheels, markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio, USA.

By SEMA News Staff

Mickey Thompson feature vehicles included an elite custom-built ’17 Ford Super Duty, the Deegan LOORRS Pro 2 competition truck and the DragZine BLOWNZ Camaro.

Max-Trac Tire Co., Inc., dba Mickey Thompson Performance Tires & Wheels, markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio, USA.

By SEMA News Staff

Mickey Thompson feature vehicles included an elite custom-built ’17 Ford Super Duty, the Deegan LOORRS Pro 2 competition truck and the DragZine BLOWNZ Camaro.

Max-Trac Tire Co., Inc., dba Mickey Thompson Performance Tires & Wheels, markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio, USA.

By SEMA News Staff

SEMA Show visitors are invited to check out the Arctic Cat UTV Experience, which includes the ability to ride along in a brand-new ’17 high-performance Arctic Cat Wildcat piloted by a professional driver on a specially built off-road course located just outside the LVCC’s South Hall.

Along with demo rides, Arctic Cat has a full off-road event and accessories display where attendees can experience the company’s Virtual Reality and other event activation touch points which continue to drive customer conversion to Arctic Cat high-performance products.

The SEMA News team talked with Arctic Cat Chief Marketing Officer Greg Williamson about the company’s SEMA Show exhibit.

Arctic Cat continues to take event marketing to places unseen by its competitors, including the SEMA Show. “The Arctic Cat UTV Experience will be the most significant powersports attraction to appear at SEMA,” said Peter MacGillivray, SEMA vice president of communications and events.

“We continue to provide the Ultimate Off-Road Riding Experiences to our current and potential customers via exciting new event marketing,” said Greg Williamson, Arctic Cat chief marketing officer. The SEMA Show is the premier automotive specialty products trade event in the world. We couldn’t think of a better place to showcase the high-performance attributes of a new Wildcat UTV to 100,000-plus high-performance enthusiasts!”

Visit the Arctic Cat exhibit in Booth #36033.

By SEMA News Staff

SEMA Show visitors are invited to check out the Arctic Cat UTV Experience, which includes the ability to ride along in a brand-new ’17 high-performance Arctic Cat Wildcat piloted by a professional driver on a specially built off-road course located just outside the LVCC’s South Hall.

Along with demo rides, Arctic Cat has a full off-road event and accessories display where attendees can experience the company’s Virtual Reality and other event activation touch points which continue to drive customer conversion to Arctic Cat high-performance products.

The SEMA News team talked with Arctic Cat Chief Marketing Officer Greg Williamson about the company’s SEMA Show exhibit.

Arctic Cat continues to take event marketing to places unseen by its competitors, including the SEMA Show. “The Arctic Cat UTV Experience will be the most significant powersports attraction to appear at SEMA,” said Peter MacGillivray, SEMA vice president of communications and events.

“We continue to provide the Ultimate Off-Road Riding Experiences to our current and potential customers via exciting new event marketing,” said Greg Williamson, Arctic Cat chief marketing officer. The SEMA Show is the premier automotive specialty products trade event in the world. We couldn’t think of a better place to showcase the high-performance attributes of a new Wildcat UTV to 100,000-plus high-performance enthusiasts!”

Visit the Arctic Cat exhibit in Booth #36033.

By SEMA News Staff

SEMA Show visitors are invited to check out the Arctic Cat UTV Experience, which includes the ability to ride along in a brand-new ’17 high-performance Arctic Cat Wildcat piloted by a professional driver on a specially built off-road course located just outside the LVCC’s South Hall.

Along with demo rides, Arctic Cat has a full off-road event and accessories display where attendees can experience the company’s Virtual Reality and other event activation touch points which continue to drive customer conversion to Arctic Cat high-performance products.

The SEMA News team talked with Arctic Cat Chief Marketing Officer Greg Williamson about the company’s SEMA Show exhibit.

Arctic Cat continues to take event marketing to places unseen by its competitors, including the SEMA Show. “The Arctic Cat UTV Experience will be the most significant powersports attraction to appear at SEMA,” said Peter MacGillivray, SEMA vice president of communications and events.

“We continue to provide the Ultimate Off-Road Riding Experiences to our current and potential customers via exciting new event marketing,” said Greg Williamson, Arctic Cat chief marketing officer. The SEMA Show is the premier automotive specialty products trade event in the world. We couldn’t think of a better place to showcase the high-performance attributes of a new Wildcat UTV to 100,000-plus high-performance enthusiasts!”

Visit the Arctic Cat exhibit in Booth #36033.

By SEMA News Staff

Continental has partnered with the BMW Performance Driving School to demonstrate their UHP tire product. Sign up to ride along in the Continental Booth outside of the South Hall. Continental Tire offered attendees a live-test of its new ExtremeContact Sport tire at the 2016 SEMA Show.