By Amelia Zwecher

Rick Hogan

SEMA Career Center sat down with Rick Hogan, a job seeker and aftermarket enthusiast, to discuss his career aspirations. Following a recent feature about Hogan’s life-changing accident in 2011, in which he fell from the roof of his home in Orlando, leaving him paralyzed from the waist down, SEMA eNews decided to further spotlight his extensive experience, successes and drive to stay in the aftermarket industry.

Below is an interview with Hogan that was conducted in November 2016.

SEMA eNews: Are you seeking part-time or full-time work? What kind of company are you looking to work for?

Rick Hogan: I am looking for full-time, but would consider consulting for multiple companies each taking a portion of my time. Start-up to medium is where I thrive ($0 to $20 million). But depending on the company, I would be open to any opportunity.

SEMA eNews: How adept are you at using technology to communicate?

Hogan: I am a highly trained individual and technologically savvy. I strongly believe that I am equally efficient using technologies, such as video conferencing, telephone, numerous software applications and via email.

SEMA eNews: Why should a company hire you?

Hogan: I have experience in the automotive aftermarket in sales and marketing in every channel with contacts and relationships with vice presidents of purchasing, category managers and buyers at nearly all mass merchandisers, performance warehouses, traditional warehouse distributors and automotive retailers in the United States and Canada. I understand how to build teams, generate sales and create demand through marketing, editorial and advertising.  

SEMA eNews: Why do you want to work in the automotive industry?

Hogan: I have a passion for all things automotive and anything with an engine. This industry is my home, my friends, and all I know.

SEMA eNews: What kind of opportunity are you specifically seeking?

Hogan: I want to work as a consultant or direct employee, ideally with a small- to medium-sized company in sales and marketing. If I could pick a direct product, it would be in the performance segment of the aftermarket.

SEMA eNews: Please provide specific stats on your sales quotas at your current/previous jobs and the plan you used to meet the quotas.

Hogan: I have sold products from window handles, door knobs, fan belts, radiator hoses, import auto parts, seat covers, floor mats, decals and spark plugs. I have used my years of relationships and built trust with key accounts and buyers to sell and promote products. I utilized relationships with public-relations contacts and editors to secure editorial and help create demand for products.  

SEMA eNews: What challenges are you looking for in a position?

Hogan: I love to take unknown products or companies to the aftermarket. I enjoy the challenge of selling products that someone else could not do.

SEMA eNews: Describe the most difficult sales call you have made.

Hogan: Wow! In almost 35 years of selling it is hard to pinpoint one particular hard sale. One that comes to mind was selling E3 Spark Plugs to CSK, now owned by O’Reilly Auto Parts. I was so persistent, the buyer said he appreciated my enthusiasm and follow up but to please back off for a while. I sold him 60 days later. We are now friends.

SEMA eNews: How do you handle the negotiation phase?

Hogan: I love face-to-face, in-person sales calls or Skype. I like for the customer to feel I am an expert in my category, my product and always have the authority to say yes or no. I want enough information about costs and pricing to make a fair, long-lasting and profitable business relationship for both parties.

For more information, please email ameliaz@sema.org. To view Hogan’s résumé, visit LinkedIn.

By Amelia Zwecher

Rick Hogan

SEMA Career Center sat down with Rick Hogan, a job seeker and aftermarket enthusiast, to discuss his career aspirations. Following a recent feature about Hogan’s life-changing accident in 2011, in which he fell from the roof of his home in Orlando, leaving him paralyzed from the waist down, SEMA eNews decided to further spotlight his extensive experience, successes and drive to stay in the aftermarket industry.

Below is an interview with Hogan that was conducted in November 2016.

SEMA eNews: Are you seeking part-time or full-time work? What kind of company are you looking to work for?

Rick Hogan: I am looking for full-time, but would consider consulting for multiple companies each taking a portion of my time. Start-up to medium is where I thrive ($0 to $20 million). But depending on the company, I would be open to any opportunity.

SEMA eNews: How adept are you at using technology to communicate?

Hogan: I am a highly trained individual and technologically savvy. I strongly believe that I am equally efficient using technologies, such as video conferencing, telephone, numerous software applications and via email.

SEMA eNews: Why should a company hire you?

Hogan: I have experience in the automotive aftermarket in sales and marketing in every channel with contacts and relationships with vice presidents of purchasing, category managers and buyers at nearly all mass merchandisers, performance warehouses, traditional warehouse distributors and automotive retailers in the United States and Canada. I understand how to build teams, generate sales and create demand through marketing, editorial and advertising.  

SEMA eNews: Why do you want to work in the automotive industry?

Hogan: I have a passion for all things automotive and anything with an engine. This industry is my home, my friends, and all I know.

SEMA eNews: What kind of opportunity are you specifically seeking?

Hogan: I want to work as a consultant or direct employee, ideally with a small- to medium-sized company in sales and marketing. If I could pick a direct product, it would be in the performance segment of the aftermarket.

SEMA eNews: Please provide specific stats on your sales quotas at your current/previous jobs and the plan you used to meet the quotas.

Hogan: I have sold products from window handles, door knobs, fan belts, radiator hoses, import auto parts, seat covers, floor mats, decals and spark plugs. I have used my years of relationships and built trust with key accounts and buyers to sell and promote products. I utilized relationships with public-relations contacts and editors to secure editorial and help create demand for products.  

SEMA eNews: What challenges are you looking for in a position?

Hogan: I love to take unknown products or companies to the aftermarket. I enjoy the challenge of selling products that someone else could not do.

SEMA eNews: Describe the most difficult sales call you have made.

Hogan: Wow! In almost 35 years of selling it is hard to pinpoint one particular hard sale. One that comes to mind was selling E3 Spark Plugs to CSK, now owned by O’Reilly Auto Parts. I was so persistent, the buyer said he appreciated my enthusiasm and follow up but to please back off for a while. I sold him 60 days later. We are now friends.

SEMA eNews: How do you handle the negotiation phase?

Hogan: I love face-to-face, in-person sales calls or Skype. I like for the customer to feel I am an expert in my category, my product and always have the authority to say yes or no. I want enough information about costs and pricing to make a fair, long-lasting and profitable business relationship for both parties.

For more information, please email ameliaz@sema.org. To view Hogan’s résumé, visit LinkedIn.

The SEMA Battle of the Builders (BOTB) competition has become a renowned program, featuring the country’s top vehicle builders who have already proven themselves by having a vehicle displayed at the SEMA Show.

Dominic Le, co-owner of Chasing J’s, was a participant in the first-ever Young Guns category of the competition. This program recognizes builders under the age of 35 who have demonstrated they can compete with industry icons.

With a passion for modifying Japanese cars, Le entered a ’74 260Z Datsun into this year’s competition. Check out this video to learn more about this power machine build.

The SEMA Battle of the Builders (BOTB) competition has become a renowned program, featuring the country’s top vehicle builders who have already proven themselves by having a vehicle displayed at the SEMA Show.

Dominic Le, co-owner of Chasing J’s, was a participant in the first-ever Young Guns category of the competition. This program recognizes builders under the age of 35 who have demonstrated they can compete with industry icons.

With a passion for modifying Japanese cars, Le entered a ’74 260Z Datsun into this year’s competition. Check out this video to learn more about this power machine build.

By SEMA Editors

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest classifieds posted to the website.

Collision Repair Instructor: VeriFacts Automotive is hiring a collision repair instructor responsible for training and mentoring auto-body technicians via in-shop demonstrations, developing and maintaining relationships with key shop personnel and identifying gaps in shop procedures and making recommendations to improve overall shop performance. ASE, I-Car and/or other industry certifications are preferred. This is a remote position and all team members set their own hours.

Sales Representative: Donz Wheel is hiring a sales rep with an automotive background responsible for generating and expanding relationships with prospects to maximize revenue opportunities, consulting with customers to determine their needs and offer the best utilization of the products and services offered and ensuring billed revenue is collected within a designated time frame. The ideal candidate will have 1–3 years of sales/marketing experience and a strong background working with clients fact-to-face. Digital advertising experience is a strong plus.

Director of Sales and Marketing: VIAIR Corp. is hiring a director of sales and marketing who will manage a team of in-house sales, marketing and customer service representatives, and outside sales reps, and be accountable for meeting annual sales targets. Successful candidates should have a track record of reaching annual sales goals and developing marketing plans and strategies to support sales. This position will require a seasoned professional, with significant sales and marketing experience in the automotive sector, specifically within the specialty parts and accessories aftermarket segment. Professionals possessing extensive sales and marketing experience within the industrial sector will also be considered for this position.

General Manager of Sales and Marketing: Veracious Products LLC/Honest Speed Shop is hiring a general manager of sales and marketing for its performance Parts/vehicle sales department. The ideal candidate will have eCommerce sales/marketing experience, in-store sales/marketing experience and a passion for and knowledge of the performance aftermarket industry.

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, trucks or wheels and tires—there’s a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

Visit MPMC’s website.

Media Trade Conference Events

The annual Motorsports Parts Manufacturers Council’s (MPMC) Media Trade Conference (MTC) will be held January 23–26, giving manufacturers the opportunity of private one-on-one meetings with media to showcase their new, innovative products. In addition to full days of scheduled meetings, the council is hosting evening events for further networking opportunities.

MPMC Open Meeting

On January 23, MPMC invites you to an open meeting for select committee introductions, to hear about the council’s initiatives for 2017 and network with fellow motorsports parts manufacturers. The event will take place at the Embassy Suites Orange County Airport North at 2:00 p.m. You do not have to attend the Media Trade Conference to come to this meeting. Be sure to stick around for the ETTN Motorsports Tech Roundtable event taking place directly after the meeting.

Register now.

MPMC Media Appreciation Reception

The MPMC Awards Reception will be held Tuesday evening, January 24. The reception provides an added opportunity for exhibitors and media to mingle and network over drinks and hot hors d’ourves. One influential individual from the media will be honored and awarded with the Robert E. Petersen award for his/her outstanding contribution to the motorsports industry and MPMC throughout the year of 2016.

Register now.

SEMA Battle of the Builders Advanced Preview Screening

An exclusive, advanced screening of the SEMA Battle of the Builders TV special, premiering on the Velocity Network in February, will take place Thursday, January 26, from 6:00 p.m–7:30 p.m, at the Embassy Suites in Santa Ana, California. Please join us as we preview the one-hour program that takes viewers behind the scenes of the 2016 SEMA Show and the Battle of the Builders competition. The television show is hosted by industry celebrities Chris Jacobs and Adrienne “AJ” Janic.

Please RSVP before January 13.

ETTN Motorsports Tech Roundtable

The Emerging Trends & Technology Network (ETTN) Motorsports Tech Roundtable is the must-attend event for staying current with motorsports technology through five small roundtable discussions with industry experts.

Discussion topics:

• The Fundamental Principles of Intake Manifold Design
• Emissions Compliance for Street Performance Products
• Advancements in Product Design, From Idea to Prototype
• Current Technology Transfer Trends from Track to Street
• Obtaining Patents to Protect Motorsports Technology

RSVP now.

When: Monday, January 23, from 2:30 p.m.–4:30 p.m.
Where: Embassy Suites Orange County Airport North

Back to Top

Visit ETTN's website

This year’s Motorsports Tech Roundtable, to be held January 23, at the 2017 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC) in Santa Ana, California, will offer a chance for participants to meet with experts to discuss a variety of topics.

ETTN Motorsports Tech Roundtable Discussion Topics Announced

By Tim Sayers

The second annual Motorsports Tech Roundtable will be held January 23, at the 2017 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC) in Santa Ana, California. The event will be hosted by the SEMA Emerging Trends and Technology Network (ETTN).

This year’s Roundtable will offer participants a chance to meet with experts to discuss a variety of topics. The roundtable format offers open conversations that can impact current and future product development and testing. Attendees will talk with top industry talent and innovative minds on emerging technical trends in the motorsports industry.

Topics will include:

The Fundamental Principles of Intake Manifold Design
Expert: Dr. Rick Roberts, Edelbrock
Discussion: It is known that intake manifold design can have a significant effect on performance of an internal combustion (IC) engine. In this presentation, some of the significant experimental findings in the 100-year development of IC engines and theories developed from them will be reviewed and discussed. These results collectively have led to the computer simulation methods used today, which will be reviewed along with presentation of results from an example simulation.

Emissions Compliance for Street Performance Products
Expert: Peter Treydte, compliance center manager, SEMA
Discussion: Emissions regulations from EPA and CARB and how to make products comply with the law. Special focus on CARB Executive Orders and how the SEMA Compliance Center can help with the process.

Advancements in Product Design, From Idea to Prototype
Expert: Gabe Hall, Magnaflow; Mike Spagnola, vice president, OEM and product development, SEMA
Discussion: Leveraging new technologies at the SEMA Garage to bring motorsports products to market faster and with confidence.

Current Technology Transfer Trends from Track to Street
Expert: John Waraniak, vice president of vehicle technology, SEMA
Discussion: Technology transfer from the track to the street is one of the primary reasons why SEMA, as well as auto manufacturers, compete in motorsports. Racing is the Gemba and frontline for advanced vehicle technologies. Whether it’s gasoline, electric, hybrid or hydrogen, it’s a good time to be in the performance business. Horsepower is being matched with computing power, and new market segments are being created in safety, emissions, vehicle electronics, electrification, connected and automated driving performance. Technology and innovation leadership along with talent development are the three primary investments specialty-equipment companies need for creating a competitive advantage and staying relevant with advanced vehicle technology, consumer trends and social demands.

Topic: Obtaining Patents to Protect Motorsports Technology
Expert: Robb Roby, partner, Knobbe Martens
Discussion: An important component of running a manufacturing business is protecting your investment in thousands of hours of designing and manufacturing your motorsports “widget.” This table discussion will explore the reasons to pursue patents for your motorsports products, along with best practices in defending your intellectual property.

The Motorsports Tech Roundtable will be held Monday, January 23, 2017, from 2:00 p.m.–4:30 p.m.

Register today!

For more information, contact Bryan Harrison, director of networks, at bryanh@sema.org or 909-978-6691.

Back to Top

Visit SBN's website.

SBN & YEN to Co-Host at Media Trade Conference Meetup

All members and prospective members of SBN and YEN are encouraged to attend a meetup at the Media Trade Conference to strengthen their automotive aftermarket communities in an engaging and relaxed atmosphere.

The SEMA Businesswomen’s Network (SBN) and Young Executives Network (YEN) are holding a meetup at the Media Trade Conference, Thursday, January 26. All members and prospective members of SBN and YEN are encouraged to attend to strengthen their automotive aftermarket communities in an engaging and relaxed atmosphere. Members of the SBN and YEN select committees and SEMA staff will be present to discuss opportunities to get more involved and volunteer.

The mixer will take place January 26, from 7:30 p.m.–8:30 p.m., at the Embassy Suites Santa Ana–Orange County Airport North. You do not have to be an attendee or exhibitor at the Media Trade Conference to attend the SBN/YEN Mixer. Look for us near the gazebo.

Register now!

For more information, contact SEMA Director of Networks Bryan Harrison at bryanh@sema.org or 909-978-6691.

Back to Top

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, trucks or wheels and tires—there’s a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

Visit MPMC’s website.

Media Trade Conference Events

The annual Motorsports Parts Manufacturers Council’s (MPMC) Media Trade Conference (MTC) will be held January 23–26, giving manufacturers the opportunity of private one-on-one meetings with media to showcase their new, innovative products. In addition to full days of scheduled meetings, the council is hosting evening events for further networking opportunities.

MPMC Open Meeting

On January 23, MPMC invites you to an open meeting for select committee introductions, to hear about the council’s initiatives for 2017 and network with fellow motorsports parts manufacturers. The event will take place at the Embassy Suites Orange County Airport North at 2:00 p.m. You do not have to attend the Media Trade Conference to come to this meeting. Be sure to stick around for the ETTN Motorsports Tech Roundtable event taking place directly after the meeting.

Register now.

MPMC Media Appreciation Reception

The MPMC Awards Reception will be held Tuesday evening, January 24. The reception provides an added opportunity for exhibitors and media to mingle and network over drinks and hot hors d’ourves. One influential individual from the media will be honored and awarded with the Robert E. Petersen award for his/her outstanding contribution to the motorsports industry and MPMC throughout the year of 2016.

Register now.

SEMA Battle of the Builders Advanced Preview Screening

An exclusive, advanced screening of the SEMA Battle of the Builders TV special, premiering on the Velocity Network in February, will take place Thursday, January 26, from 6:00 p.m–7:30 p.m, at the Embassy Suites in Santa Ana, California. Please join us as we preview the one-hour program that takes viewers behind the scenes of the 2016 SEMA Show and the Battle of the Builders competition. The television show is hosted by industry celebrities Chris Jacobs and Adrienne “AJ” Janic.

Please RSVP before January 13.

ETTN Motorsports Tech Roundtable

The Emerging Trends & Technology Network (ETTN) Motorsports Tech Roundtable is the must-attend event for staying current with motorsports technology through five small roundtable discussions with industry experts.

Discussion topics:

• The Fundamental Principles of Intake Manifold Design
• Emissions Compliance for Street Performance Products
• Advancements in Product Design, From Idea to Prototype
• Current Technology Transfer Trends from Track to Street
• Obtaining Patents to Protect Motorsports Technology

RSVP now.

When: Monday, January 23, from 2:30 p.m.–4:30 p.m.
Where: Embassy Suites Orange County Airport North

Back to Top

Visit ETTN's website

This year’s Motorsports Tech Roundtable, to be held January 23, at the 2017 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC) in Santa Ana, California, will offer a chance for participants to meet with experts to discuss a variety of topics.

ETTN Motorsports Tech Roundtable Discussion Topics Announced

By Tim Sayers

The second annual Motorsports Tech Roundtable will be held January 23, at the 2017 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC) in Santa Ana, California. The event will be hosted by the SEMA Emerging Trends and Technology Network (ETTN).

This year’s Roundtable will offer participants a chance to meet with experts to discuss a variety of topics. The roundtable format offers open conversations that can impact current and future product development and testing. Attendees will talk with top industry talent and innovative minds on emerging technical trends in the motorsports industry.

Topics will include:

The Fundamental Principles of Intake Manifold Design
Expert: Dr. Rick Roberts, Edelbrock
Discussion: It is known that intake manifold design can have a significant effect on performance of an internal combustion (IC) engine. In this presentation, some of the significant experimental findings in the 100-year development of IC engines and theories developed from them will be reviewed and discussed. These results collectively have led to the computer simulation methods used today, which will be reviewed along with presentation of results from an example simulation.

Emissions Compliance for Street Performance Products
Expert: Peter Treydte, compliance center manager, SEMA
Discussion: Emissions regulations from EPA and CARB and how to make products comply with the law. Special focus on CARB Executive Orders and how the SEMA Compliance Center can help with the process.

Advancements in Product Design, From Idea to Prototype
Expert: Gabe Hall, Magnaflow; Mike Spagnola, vice president, OEM and product development, SEMA
Discussion: Leveraging new technologies at the SEMA Garage to bring motorsports products to market faster and with confidence.

Current Technology Transfer Trends from Track to Street
Expert: John Waraniak, vice president of vehicle technology, SEMA
Discussion: Technology transfer from the track to the street is one of the primary reasons why SEMA, as well as auto manufacturers, compete in motorsports. Racing is the Gemba and frontline for advanced vehicle technologies. Whether it’s gasoline, electric, hybrid or hydrogen, it’s a good time to be in the performance business. Horsepower is being matched with computing power, and new market segments are being created in safety, emissions, vehicle electronics, electrification, connected and automated driving performance. Technology and innovation leadership along with talent development are the three primary investments specialty-equipment companies need for creating a competitive advantage and staying relevant with advanced vehicle technology, consumer trends and social demands.

Topic: Obtaining Patents to Protect Motorsports Technology
Expert: Robb Roby, partner, Knobbe Martens
Discussion: An important component of running a manufacturing business is protecting your investment in thousands of hours of designing and manufacturing your motorsports “widget.” This table discussion will explore the reasons to pursue patents for your motorsports products, along with best practices in defending your intellectual property.

The Motorsports Tech Roundtable will be held Monday, January 23, 2017, from 2:00 p.m.–4:30 p.m.

Register today!

For more information, contact Bryan Harrison, director of networks, at bryanh@sema.org or 909-978-6691.

Back to Top

Visit SBN's website.

SBN & YEN to Co-Host at Media Trade Conference Meetup

All members and prospective members of SBN and YEN are encouraged to attend a meetup at the Media Trade Conference to strengthen their automotive aftermarket communities in an engaging and relaxed atmosphere.

The SEMA Businesswomen’s Network (SBN) and Young Executives Network (YEN) are holding a meetup at the Media Trade Conference, Thursday, January 26. All members and prospective members of SBN and YEN are encouraged to attend to strengthen their automotive aftermarket communities in an engaging and relaxed atmosphere. Members of the SBN and YEN select committees and SEMA staff will be present to discuss opportunities to get more involved and volunteer.

The mixer will take place January 26, from 7:30 p.m.–8:30 p.m., at the Embassy Suites Santa Ana–Orange County Airport North. You do not have to be an attendee or exhibitor at the Media Trade Conference to attend the SBN/YEN Mixer. Look for us near the gazebo.

Register now!

For more information, contact SEMA Director of Networks Bryan Harrison at bryanh@sema.org or 909-978-6691.

Back to Top

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, trucks or wheels and tires—there’s a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

Visit MPMC’s website.

Media Trade Conference Events

The annual Motorsports Parts Manufacturers Council’s (MPMC) Media Trade Conference (MTC) will be held January 23–26, giving manufacturers the opportunity of private one-on-one meetings with media to showcase their new, innovative products. In addition to full days of scheduled meetings, the council is hosting evening events for further networking opportunities.

MPMC Open Meeting

On January 23, MPMC invites you to an open meeting for select committee introductions, to hear about the council’s initiatives for 2017 and network with fellow motorsports parts manufacturers. The event will take place at the Embassy Suites Orange County Airport North at 2:00 p.m. You do not have to attend the Media Trade Conference to come to this meeting. Be sure to stick around for the ETTN Motorsports Tech Roundtable event taking place directly after the meeting.

Register now.

MPMC Media Appreciation Reception

The MPMC Awards Reception will be held Tuesday evening, January 24. The reception provides an added opportunity for exhibitors and media to mingle and network over drinks and hot hors d’ourves. One influential individual from the media will be honored and awarded with the Robert E. Petersen award for his/her outstanding contribution to the motorsports industry and MPMC throughout the year of 2016.

Register now.

SEMA Battle of the Builders Advanced Preview Screening

An exclusive, advanced screening of the SEMA Battle of the Builders TV special, premiering on the Velocity Network in February, will take place Thursday, January 26, from 6:00 p.m–7:30 p.m, at the Embassy Suites in Santa Ana, California. Please join us as we preview the one-hour program that takes viewers behind the scenes of the 2016 SEMA Show and the Battle of the Builders competition. The television show is hosted by industry celebrities Chris Jacobs and Adrienne “AJ” Janic.

Please RSVP before January 13.

ETTN Motorsports Tech Roundtable

The Emerging Trends & Technology Network (ETTN) Motorsports Tech Roundtable is the must-attend event for staying current with motorsports technology through five small roundtable discussions with industry experts.

Discussion topics:

• The Fundamental Principles of Intake Manifold Design
• Emissions Compliance for Street Performance Products
• Advancements in Product Design, From Idea to Prototype
• Current Technology Transfer Trends from Track to Street
• Obtaining Patents to Protect Motorsports Technology

RSVP now.

When: Monday, January 23, from 2:30 p.m.–4:30 p.m.
Where: Embassy Suites Orange County Airport North

Back to Top

Visit ETTN's website

This year’s Motorsports Tech Roundtable, to be held January 23, at the 2017 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC) in Santa Ana, California, will offer a chance for participants to meet with experts to discuss a variety of topics.

ETTN Motorsports Tech Roundtable Discussion Topics Announced

By Tim Sayers

The second annual Motorsports Tech Roundtable will be held January 23, at the 2017 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC) in Santa Ana, California. The event will be hosted by the SEMA Emerging Trends and Technology Network (ETTN).

This year’s Roundtable will offer participants a chance to meet with experts to discuss a variety of topics. The roundtable format offers open conversations that can impact current and future product development and testing. Attendees will talk with top industry talent and innovative minds on emerging technical trends in the motorsports industry.

Topics will include:

The Fundamental Principles of Intake Manifold Design
Expert: Dr. Rick Roberts, Edelbrock
Discussion: It is known that intake manifold design can have a significant effect on performance of an internal combustion (IC) engine. In this presentation, some of the significant experimental findings in the 100-year development of IC engines and theories developed from them will be reviewed and discussed. These results collectively have led to the computer simulation methods used today, which will be reviewed along with presentation of results from an example simulation.

Emissions Compliance for Street Performance Products
Expert: Peter Treydte, compliance center manager, SEMA
Discussion: Emissions regulations from EPA and CARB and how to make products comply with the law. Special focus on CARB Executive Orders and how the SEMA Compliance Center can help with the process.

Advancements in Product Design, From Idea to Prototype
Expert: Gabe Hall, Magnaflow; Mike Spagnola, vice president, OEM and product development, SEMA
Discussion: Leveraging new technologies at the SEMA Garage to bring motorsports products to market faster and with confidence.

Current Technology Transfer Trends from Track to Street
Expert: John Waraniak, vice president of vehicle technology, SEMA
Discussion: Technology transfer from the track to the street is one of the primary reasons why SEMA, as well as auto manufacturers, compete in motorsports. Racing is the Gemba and frontline for advanced vehicle technologies. Whether it’s gasoline, electric, hybrid or hydrogen, it’s a good time to be in the performance business. Horsepower is being matched with computing power, and new market segments are being created in safety, emissions, vehicle electronics, electrification, connected and automated driving performance. Technology and innovation leadership along with talent development are the three primary investments specialty-equipment companies need for creating a competitive advantage and staying relevant with advanced vehicle technology, consumer trends and social demands.

Topic: Obtaining Patents to Protect Motorsports Technology
Expert: Robb Roby, partner, Knobbe Martens
Discussion: An important component of running a manufacturing business is protecting your investment in thousands of hours of designing and manufacturing your motorsports “widget.” This table discussion will explore the reasons to pursue patents for your motorsports products, along with best practices in defending your intellectual property.

The Motorsports Tech Roundtable will be held Monday, January 23, 2017, from 2:00 p.m.–4:30 p.m.

Register today!

For more information, contact Bryan Harrison, director of networks, at bryanh@sema.org or 909-978-6691.

Back to Top

Visit SBN's website.

SBN & YEN to Co-Host at Media Trade Conference Meetup

All members and prospective members of SBN and YEN are encouraged to attend a meetup at the Media Trade Conference to strengthen their automotive aftermarket communities in an engaging and relaxed atmosphere.

The SEMA Businesswomen’s Network (SBN) and Young Executives Network (YEN) are holding a meetup at the Media Trade Conference, Thursday, January 26. All members and prospective members of SBN and YEN are encouraged to attend to strengthen their automotive aftermarket communities in an engaging and relaxed atmosphere. Members of the SBN and YEN select committees and SEMA staff will be present to discuss opportunities to get more involved and volunteer.

The mixer will take place January 26, from 7:30 p.m.–8:30 p.m., at the Embassy Suites Santa Ana–Orange County Airport North. You do not have to be an attendee or exhibitor at the Media Trade Conference to attend the SBN/YEN Mixer. Look for us near the gazebo.

Register now!

For more information, contact SEMA Director of Networks Bryan Harrison at bryanh@sema.org or 909-978-6691.

Back to Top

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, trucks or wheels and tires—there’s a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

Visit MPMC’s website.

Media Trade Conference Events

The annual Motorsports Parts Manufacturers Council’s (MPMC) Media Trade Conference (MTC) will be held January 23–26, giving manufacturers the opportunity of private one-on-one meetings with media to showcase their new, innovative products. In addition to full days of scheduled meetings, the council is hosting evening events for further networking opportunities.

MPMC Open Meeting

On January 23, MPMC invites you to an open meeting for select committee introductions, to hear about the council’s initiatives for 2017 and network with fellow motorsports parts manufacturers. The event will take place at the Embassy Suites Orange County Airport North at 2:00 p.m. You do not have to attend the Media Trade Conference to come to this meeting. Be sure to stick around for the ETTN Motorsports Tech Roundtable event taking place directly after the meeting.

Register now.

MPMC Media Appreciation Reception

The MPMC Awards Reception will be held Tuesday evening, January 24. The reception provides an added opportunity for exhibitors and media to mingle and network over drinks and hot hors d’ourves. One influential individual from the media will be honored and awarded with the Robert E. Petersen award for his/her outstanding contribution to the motorsports industry and MPMC throughout the year of 2016.

Register now.

SEMA Battle of the Builders Advanced Preview Screening

An exclusive, advanced screening of the SEMA Battle of the Builders TV special, premiering on the Velocity Network in February, will take place Thursday, January 26, from 6:00 p.m–7:30 p.m, at the Embassy Suites in Santa Ana, California. Please join us as we preview the one-hour program that takes viewers behind the scenes of the 2016 SEMA Show and the Battle of the Builders competition. The television show is hosted by industry celebrities Chris Jacobs and Adrienne “AJ” Janic.

Please RSVP before January 13.

ETTN Motorsports Tech Roundtable

The Emerging Trends & Technology Network (ETTN) Motorsports Tech Roundtable is the must-attend event for staying current with motorsports technology through five small roundtable discussions with industry experts.

Discussion topics:

• The Fundamental Principles of Intake Manifold Design
• Emissions Compliance for Street Performance Products
• Advancements in Product Design, From Idea to Prototype
• Current Technology Transfer Trends from Track to Street
• Obtaining Patents to Protect Motorsports Technology

RSVP now.

When: Monday, January 23, from 2:30 p.m.–4:30 p.m.
Where: Embassy Suites Orange County Airport North

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Visit ETTN's website

This year’s Motorsports Tech Roundtable, to be held January 23, at the 2017 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC) in Santa Ana, California, will offer a chance for participants to meet with experts to discuss a variety of topics.

ETTN Motorsports Tech Roundtable Discussion Topics Announced

By Tim Sayers

The second annual Motorsports Tech Roundtable will be held January 23, at the 2017 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference (MTC) in Santa Ana, California. The event will be hosted by the SEMA Emerging Trends and Technology Network (ETTN).

This year’s Roundtable will offer participants a chance to meet with experts to discuss a variety of topics. The roundtable format offers open conversations that can impact current and future product development and testing. Attendees will talk with top industry talent and innovative minds on emerging technical trends in the motorsports industry.

Topics will include:

The Fundamental Principles of Intake Manifold Design
Expert: Dr. Rick Roberts, Edelbrock
Discussion: It is known that intake manifold design can have a significant effect on performance of an internal combustion (IC) engine. In this presentation, some of the significant experimental findings in the 100-year development of IC engines and theories developed from them will be reviewed and discussed. These results collectively have led to the computer simulation methods used today, which will be reviewed along with presentation of results from an example simulation.

Emissions Compliance for Street Performance Products
Expert: Peter Treydte, compliance center manager, SEMA
Discussion: Emissions regulations from EPA and CARB and how to make products comply with the law. Special focus on CARB Executive Orders and how the SEMA Compliance Center can help with the process.

Advancements in Product Design, From Idea to Prototype
Expert: Gabe Hall, Magnaflow; Mike Spagnola, vice president, OEM and product development, SEMA
Discussion: Leveraging new technologies at the SEMA Garage to bring motorsports products to market faster and with confidence.

Current Technology Transfer Trends from Track to Street
Expert: John Waraniak, vice president of vehicle technology, SEMA
Discussion: Technology transfer from the track to the street is one of the primary reasons why SEMA, as well as auto manufacturers, compete in motorsports. Racing is the Gemba and frontline for advanced vehicle technologies. Whether it’s gasoline, electric, hybrid or hydrogen, it’s a good time to be in the performance business. Horsepower is being matched with computing power, and new market segments are being created in safety, emissions, vehicle electronics, electrification, connected and automated driving performance. Technology and innovation leadership along with talent development are the three primary investments specialty-equipment companies need for creating a competitive advantage and staying relevant with advanced vehicle technology, consumer trends and social demands.

Topic: Obtaining Patents to Protect Motorsports Technology
Expert: Robb Roby, partner, Knobbe Martens
Discussion: An important component of running a manufacturing business is protecting your investment in thousands of hours of designing and manufacturing your motorsports “widget.” This table discussion will explore the reasons to pursue patents for your motorsports products, along with best practices in defending your intellectual property.

The Motorsports Tech Roundtable will be held Monday, January 23, 2017, from 2:00 p.m.–4:30 p.m.

Register today!

For more information, contact Bryan Harrison, director of networks, at bryanh@sema.org or 909-978-6691.

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Visit SBN's website.

SBN & YEN to Co-Host at Media Trade Conference Meetup

All members and prospective members of SBN and YEN are encouraged to attend a meetup at the Media Trade Conference to strengthen their automotive aftermarket communities in an engaging and relaxed atmosphere.

The SEMA Businesswomen’s Network (SBN) and Young Executives Network (YEN) are holding a meetup at the Media Trade Conference, Thursday, January 26. All members and prospective members of SBN and YEN are encouraged to attend to strengthen their automotive aftermarket communities in an engaging and relaxed atmosphere. Members of the SBN and YEN select committees and SEMA staff will be present to discuss opportunities to get more involved and volunteer.

The mixer will take place January 26, from 7:30 p.m.–8:30 p.m., at the Embassy Suites Santa Ana–Orange County Airport North. You do not have to be an attendee or exhibitor at the Media Trade Conference to attend the SBN/YEN Mixer. Look for us near the gazebo.

Register now!

For more information, contact SEMA Director of Networks Bryan Harrison at bryanh@sema.org or 909-978-6691.

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By SEMA Editors

Following are dates and locations for several upcoming SEMA-sponsored shows, measuring sessions and activities.

• ETTN Motorsports Tech Roundtable, January 23, 2017, Embassy Suites Orange County Airport North, Santa Ana, California

• MPMC Open Membership Meeting, January 23, 2017, Embassy Suites Orange County Airport North, Santa Ana, California

• 2017 MPMC Media Appreciation Reception, January 24, 2017, Embassy Suites Orange County Airport North, Santa Ana, California

• 2017 MPMC Media Trade Conference, January 24–26, 2017, Embassy Suites Orange County Airport North, Santa Ana, California

• SEMA Battle of the Builders Advanced Preview Screening, January 26, 2017, Embassy Suites Orange County Airport North, Santa Ana, California

• 2017 SEMA SBN and YEN Meetup, January 26, 2017, Embassy Suites Orange County Airport North, Santa Ana, California

• SEMA Measuring Session: ’17 Ferrari 488 and ’17 Mercedes AMG GT, January 31, 2017, MG Studio, Los Angeles

• SEMA Measuring Session: ’18 Toyota C-HR, February 1, 2017, Toyota Headquarters, Torrance, California

• SEMA Town Hall Meeting, February 16, 2017, Baer Inc., Phoenix, Arizona

• 2017 SEMA Middle East Business Development Conference, March 28, 2017–April 1, 2017, Abu Dhabi, United Arab Emirates

• SEMA Town Hall Meeting, April 13, 2017, Omix-ADA, Suwanee, Georgia

• SEMA Town Hall Meeting, May 9, 2017, Heidts, Lake Zurich, Illinois

• 2017 SEMA Australia Regional Business Development Conference, May 23–27, 2017, Melbourne, Australia

• SEMA Town Hall Meeting, July 11, 2017, Competition Specialties, Auburn, Washington

• Collector Car Appreciation Day, July 14, 2017

• 2017 SEMA Show, October 31–November 3, 2017, Las Vegas Convention Center, Las Vegas

• 2017 PRI Trade Show, December 7–9, 2017, Indiana Convention Center, Indianapolis

For association-related travel, contact Manya Petropaki (manya.p@travelstore.com) at Travel Store USA, 949-930-9268.