As we move closer to the rapidly approaching 2017 SEMA Show, the stage is set with an expansive selection of education seminars, special events and interactive experiences for Show attendees to live out firsthand.

As we move closer to the rapidly approaching 2017 SEMA Show, the stage is set with an expansive selection of education seminars, special events and interactive experiences for Show attendees to live out firsthand.

By Della Domingo

Discovery Studios has a lot in store for the 2017 SEMA Show. In addition to seeking big personalities who would make for an exciting TV show, Velocity Live will have some of its top talent and stars on the stage at the Show in Las Vegas.

Showgoers who want to be considered for an upcoming television show can learn more by visiting Discovery Studios’ website.

To see the full line up of stars scheduled to appear at the Velocity and Discovery’s Motor Village at the SEMA Show, October 31–November 2, visit www.motorvillagesema.com.

By SEMA Editors

Jay Leno is heading to the 2017 SEMA Show, Tuesday, October 31–Friday, November 3, for the first time in several years to promote his new detailing product line, Jay Leno’s Garage Advanced Vehicle Care.

Jay Leno is heading to the 2017 SEMA Show, Tuesday, October 31–Friday, November 3, for the first time in several years to promote his new detailing product line, Jay Leno’s Garage Advanced Vehicle Care. This also marks the first time Leno will have his own product at the Show. Jay Leno’s Garage will host product demonstrations and have promotional giveaways in booth #11004 in the Grand Lobby between North and Central Halls by Starbucks.

In addition, Jay Leno will sign autographs for fans, Friday, November 3, from 9:30 a.m.–10:15 a.m., by booth #10010 in the Racing Annex area; from 10:30 a.m.–11:15 a.m., at the New Products Showcase, located on the LVCC Skybridge between Central and South Halls; and at Jay Leno’s Garage Advanced Vehicle Care booth #11004 from 11:30 a.m.–1:30 p.m.

Later in the day, Leno will appear at SEMA Cruise Stage in the Silver Drive from 4:00 p.m.–4:15 p.m., and will serve as the SEMA Cruise Grand Marshal in the Silver Lot at 5:00 p.m. He will sign autographs at the SEMA Cruise stage in the Silver Lot from 6:00 p.m.–6:45 p.m., and help kick-off SEMA Ignited from 7:00 p.m.–7:15 p.m., in the Gold Lot outside of North Hall.

For more information about Jay Leno’s Garage, visit www.lenosgarage.com.

By SEMA Editors

Jay Leno is heading to the 2017 SEMA Show, Tuesday, October 31–Friday, November 3, for the first time in several years to promote his new detailing product line, Jay Leno’s Garage Advanced Vehicle Care.

Jay Leno is heading to the 2017 SEMA Show, Tuesday, October 31–Friday, November 3, for the first time in several years to promote his new detailing product line, Jay Leno’s Garage Advanced Vehicle Care. This also marks the first time Leno will have his own product at the Show. Jay Leno’s Garage will host product demonstrations and have promotional giveaways in booth #11004 in the Grand Lobby between North and Central Halls by Starbucks.

In addition, Jay Leno will sign autographs for fans, Friday, November 3, from 9:30 a.m.–10:15 a.m., by booth #10010 in the Racing Annex area; from 10:30 a.m.–11:15 a.m., at the New Products Showcase, located on the LVCC Skybridge between Central and South Halls; and at Jay Leno’s Garage Advanced Vehicle Care booth #11004 from 11:30 a.m.–1:30 p.m.

Later in the day, Leno will appear at SEMA Cruise Stage in the Silver Drive from 4:00 p.m.–4:15 p.m., and will serve as the SEMA Cruise Grand Marshal in the Silver Lot at 5:00 p.m. He will sign autographs at the SEMA Cruise stage in the Silver Lot from 6:00 p.m.–6:45 p.m., and help kick-off SEMA Ignited from 7:00 p.m.–7:15 p.m., in the Gold Lot outside of North Hall.

For more information about Jay Leno’s Garage, visit www.lenosgarage.com.

As product innovation propels the automotive specialty-equipment industry forward like never before, the 2017 SEMA Show promises to be the best opportunity yet for bringing buyers and sellers together.

As product innovation propels the automotive specialty-equipment industry forward like never before, the 2017 SEMA Show promises to be the best opportunity yet for bringing buyers and sellers together.

This is the ’18 Roush Mustang, caught while testing in the Rockies.

The Roush Mustang will benefit from upgrades that the rest of the ’18 Mustangs get, such as updates to the front clip and new LED lights, front and rear, and a new hood. Magnetic ride control with adaptive dampers are also available now.

The Mustang’s 5.0L V8 received a boost up to 460 hp, so it’s fair to assume this Stage 2 Roush version will jump from ’17’s 435, and possibly approach 500.

Expect the ’18 Stage 2 Roush Mustang to continue to demand a premium of about $10,000 when it becomes available next year.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 Roush Mustang, caught while testing in the Rockies.

The Roush Mustang will benefit from upgrades that the rest of the ’18 Mustangs get, such as updates to the front clip and new LED lights, front and rear, and a new hood. Magnetic ride control with adaptive dampers are also available now.

The Mustang’s 5.0L V8 received a boost up to 460 hp, so it’s fair to assume this Stage 2 Roush version will jump from ’17’s 435, and possibly approach 500.

Expect the ’18 Stage 2 Roush Mustang to continue to demand a premium of about $10,000 when it becomes available next year.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 Roush Mustang, caught while testing in the Rockies.

The Roush Mustang will benefit from upgrades that the rest of the ’18 Mustangs get, such as updates to the front clip and new LED lights, front and rear, and a new hood. Magnetic ride control with adaptive dampers are also available now.

The Mustang’s 5.0L V8 received a boost up to 460 hp, so it’s fair to assume this Stage 2 Roush version will jump from ’17’s 435, and possibly approach 500.

Expect the ’18 Stage 2 Roush Mustang to continue to demand a premium of about $10,000 when it becomes available next year.

Photo credit: Brian Williams, SpiedBilde