By SEMA Editors

PRI Direct’s new, mobile-friendly platform instantly connects more than 2,400 industry suppliers to more than 90,000 racing businesses and high-volume buyers, and features product photos, videos and intuitive search tools.

Motorsports professionals can now access the Performance Racing Industry (PRI) Buyers Guide online, thanks to PRI Direct. This new, mobile-friendly platform instantly connects more than 2,400 industry suppliers to more than 90,000 racing businesses and high-volume buyers, and features product photos, videos and intuitive search tools.

“For more than 30 years, motorsports professionals have relied on the PRI Buyers Guide to conduct business, and now PRI Direct gives users instant online access to all of the valuable information in the print publication,” said PRI Publisher/Vice President of Events and Business Development Peter MacGillivray. “It is a comprehensive search tool for domestic and international racing suppliers, wholesalers, warehouse distributors, service providers, race sanctioning organizations and manufacturers’ reps.”

In addition to keeping buyers updated on the latest in race product information and sourcing, PRI Direct gives racing businesses added exposure through various online features and add-ons, including:

• Complimentary company listings for qualified motorsports suppliers.
• Complimentary enhanced listings for PRI Show exhibitors and qualified PRI Magazine advertisers.
• Opportunities to maximize exposure through enhanced listings with photo, video and visitor statistics, product category sponsorships and product highlights.

“PRI Direct provides companies another easy way to increase their business impact by participating in the PRI Buyers Guide,” said MacGillivray. “Because PRI Direct is part of the PRI ecosystem, businesses can increase their ROI by leveraging the power of PRI Magazine and the PRI Trade Show to increase their exposure.”

For more information, visit PRI Direct online.

By SEMA Editors

The Los Angeles Times has reported that 17 wildfires are burning in California, including one of the deadliest fires in the history of the state, with more than 12,300 firefighters on the lines and more than 280,000 acres burned. The San Francisco Chronicle has reported that there seems to be no end in sight to California’s wildfires. Knowing that California is home to many aftermarket industry employees, the Automotive Aftermarket Charitable Foundation (AACF) is expediting help for industry families in need.

“We urgently need industry support in a couple of key ways,” said Joel Ayres, AACF executive director. “Companies with California employees, dealers or shops are urged to send email or text message notifications to those who might be affected to provide a link to the AACF online application for aid. Industry members can help us raise emergency funds for the relief effort. As with last year’s unprecedented hurricane season, the wildfires in California are catastrophic and ongoing. Our mission is to provide emergency gap funding to aftermarket employees in times of crisis when they have nowhere else to turn.”

Donations of any amount are welcome, but donations of $2,500 or more are most needed. For more information, contact Ayres at 916-628-0271 or joel@aftermarketfoundation.org. 

By SEMA Editors

The Los Angeles Times has reported that 17 wildfires are burning in California, including one of the deadliest fires in the history of the state, with more than 12,300 firefighters on the lines and more than 280,000 acres burned. The San Francisco Chronicle has reported that there seems to be no end in sight to California’s wildfires. Knowing that California is home to many aftermarket industry employees, the Automotive Aftermarket Charitable Foundation (AACF) is expediting help for industry families in need.

“We urgently need industry support in a couple of key ways,” said Joel Ayres, AACF executive director. “Companies with California employees, dealers or shops are urged to send email or text message notifications to those who might be affected to provide a link to the AACF online application for aid. Industry members can help us raise emergency funds for the relief effort. As with last year’s unprecedented hurricane season, the wildfires in California are catastrophic and ongoing. Our mission is to provide emergency gap funding to aftermarket employees in times of crisis when they have nowhere else to turn.”

Donations of any amount are welcome, but donations of $2,500 or more are most needed. For more information, contact Ayres at 916-628-0271 or joel@aftermarketfoundation.org. 

By SEMA Editors

Jeff Allen is taking a ’63 Volvo 122S Amazon with 85hp and morphing it with a ’13 Grand Sport Corvette. The car will debut at the 2018 SEMA Show.

Jeff Allen, owner of Flat 12 Gallery, has announced his vision to build a shock-and-awe vehicle by taking a ’63 Volvo 122S Amazon with 85hp and morphing it with a ’13 Grand Sport Corvette. The resulting one-of-a-kind vehicle will debut at the Shell “Pioneering Performance” booth at the 2018 SEMA Show in Las Vegas. After a cross-country tour the “V06” will then be auctioned with all proceeds benefiting the SEMA Memorial Scholarship Fund, which offers financial assistance to students pursuing an automotive career.

“I wanted to build a car for the SEMA Memorial Scholarship Fund that wasn’t the normal classic car build.” Allen said. “I wanted a car that made you look twice, but also performed like a beast at automotive events.”

Over the next few months, the build will take place at Allen’s Dallas shop, Flat 12 Gallery, where his team will transform the Volvo 122’s 85hp performance level into a 600hp beast utilizing Pennzoil synthetics under the hood, a Lingenfelter Built LS7, Forgeline wheels and Baer brakes. Fans can follow the build on all Flat 12 Gallery social media channels and on www.myclassicgarage.com.

“It is very exciting to see this build come to life,” said Mark Henry, brand, communications and influencer manager for Shell Lubricants. “Working with Jeff and the SEMA Memorial Scholarship Fund, Shell and Pennzoil are looking forward to showcasing this awesome, unique vehicle in our booth at the 2018 SEMA Show. Being a part of this and knowing that the proceeds will help young people pursue automotive careers is very rewarding.”

The end result will be what Allen considers the ultimate “enthusiast” car, capable of competing in a plethora of events, from road rallies, airstrip attacks, autocross events, drag racing and drifting. The V06 will be the type of car enthusiasts can take out every weekend to compete at different events.

By SEMA Editors

Jeff Allen is taking a ’63 Volvo 122S Amazon with 85hp and morphing it with a ’13 Grand Sport Corvette. The car will debut at the 2018 SEMA Show.

Jeff Allen, owner of Flat 12 Gallery, has announced his vision to build a shock-and-awe vehicle by taking a ’63 Volvo 122S Amazon with 85hp and morphing it with a ’13 Grand Sport Corvette. The resulting one-of-a-kind vehicle will debut at the Shell “Pioneering Performance” booth at the 2018 SEMA Show in Las Vegas. After a cross-country tour the “V06” will then be auctioned with all proceeds benefiting the SEMA Memorial Scholarship Fund, which offers financial assistance to students pursuing an automotive career.

“I wanted to build a car for the SEMA Memorial Scholarship Fund that wasn’t the normal classic car build.” Allen said. “I wanted a car that made you look twice, but also performed like a beast at automotive events.”

Over the next few months, the build will take place at Allen’s Dallas shop, Flat 12 Gallery, where his team will transform the Volvo 122’s 85hp performance level into a 600hp beast utilizing Pennzoil synthetics under the hood, a Lingenfelter Built LS7, Forgeline wheels and Baer brakes. Fans can follow the build on all Flat 12 Gallery social media channels and on www.myclassicgarage.com.

“It is very exciting to see this build come to life,” said Mark Henry, brand, communications and influencer manager for Shell Lubricants. “Working with Jeff and the SEMA Memorial Scholarship Fund, Shell and Pennzoil are looking forward to showcasing this awesome, unique vehicle in our booth at the 2018 SEMA Show. Being a part of this and knowing that the proceeds will help young people pursue automotive careers is very rewarding.”

The end result will be what Allen considers the ultimate “enthusiast” car, capable of competing in a plethora of events, from road rallies, airstrip attacks, autocross events, drag racing and drifting. The V06 will be the type of car enthusiasts can take out every weekend to compete at different events.

By SEMA Editors

Jeff Allen is taking a ’63 Volvo 122S Amazon with 85hp and morphing it with a ’13 Grand Sport Corvette. The car will debut at the 2018 SEMA Show.

Jeff Allen, owner of Flat 12 Gallery, has announced his vision to build a shock-and-awe vehicle by taking a ’63 Volvo 122S Amazon with 85hp and morphing it with a ’13 Grand Sport Corvette. The resulting one-of-a-kind vehicle will debut at the Shell “Pioneering Performance” booth at the 2018 SEMA Show in Las Vegas. After a cross-country tour the “V06” will then be auctioned with all proceeds benefiting the SEMA Memorial Scholarship Fund, which offers financial assistance to students pursuing an automotive career.

“I wanted to build a car for the SEMA Memorial Scholarship Fund that wasn’t the normal classic car build.” Allen said. “I wanted a car that made you look twice, but also performed like a beast at automotive events.”

Over the next few months, the build will take place at Allen’s Dallas shop, Flat 12 Gallery, where his team will transform the Volvo 122’s 85hp performance level into a 600hp beast utilizing Pennzoil synthetics under the hood, a Lingenfelter Built LS7, Forgeline wheels and Baer brakes. Fans can follow the build on all Flat 12 Gallery social media channels and on www.myclassicgarage.com.

“It is very exciting to see this build come to life,” said Mark Henry, brand, communications and influencer manager for Shell Lubricants. “Working with Jeff and the SEMA Memorial Scholarship Fund, Shell and Pennzoil are looking forward to showcasing this awesome, unique vehicle in our booth at the 2018 SEMA Show. Being a part of this and knowing that the proceeds will help young people pursue automotive careers is very rewarding.”

The end result will be what Allen considers the ultimate “enthusiast” car, capable of competing in a plethora of events, from road rallies, airstrip attacks, autocross events, drag racing and drifting. The V06 will be the type of car enthusiasts can take out every weekend to compete at different events.

By SEMA Editors

Exhibitors interested in receiving a vehicle wipe-down each day of the Show must apply by Friday, September 28.

Mothers Polishes-Waxes-Cleaners will sponsor a free vehicle wipe-down program for 2018 SEMA Show exhibitors. The service is limited to the first 200 exhibitors, with applications due September 28. One booth or feature vehicle per exhibitor is eligible and will receive a wipe-down each day of the SEMA Show.

For complete guidelines and to apply, fill out the “Daily Wipe-Down” form within the SEMA Show Exhibitor Services Manual.

Questions can be directed to the SEMA Show customer service team, 909-396-0289, or email wipedown@sema.org.

By SEMA Editors

Exhibitors interested in receiving a vehicle wipe-down each day of the Show must apply by Friday, September 28.

Mothers Polishes-Waxes-Cleaners will sponsor a free vehicle wipe-down program for 2018 SEMA Show exhibitors. The service is limited to the first 200 exhibitors, with applications due September 28. One booth or feature vehicle per exhibitor is eligible and will receive a wipe-down each day of the SEMA Show.

For complete guidelines and to apply, fill out the “Daily Wipe-Down” form within the SEMA Show Exhibitor Services Manual.

Questions can be directed to the SEMA Show customer service team, 909-396-0289, or email wipedown@sema.org.

While identifying multiple growth opportunities for the specialty-equipment industry, the recently released “SEMA Advanced Vehicle Technology Opportunities Report” predicts specific growth potential in the area of lateral-collision avoidance systems. To better understand this advanced driver assistance (ADAS) technology, SEMA News turned to SEMA Vice President of Vehicle Technology John Waraniak.

While identifying multiple growth opportunities for the specialty-equipment industry, the recently released “SEMA Advanced Vehicle Technology Opportunities Report” predicts specific growth potential in the area of lateral-collision avoidance systems. To better understand this advanced driver assistance (ADAS) technology, SEMA News turned to SEMA Vice President of Vehicle Technology John Waraniak.