SEMA News—April 2015

CHRIS KERSTING

Early Planning: The Foundation For SEMA Show Success

It’s only April, but contracts for SEMA Show booth space are rapidly accumulating, and the staff has been busy preparing for booth selection, planning innovative Show features and securing discount programs to help our participants avoid unnecessary costs. With all this activity afoot, the 2015 SEMA Show is looking to be another outstanding event. That’s why now is the time to be laying the foundation for a successful SEMA Show, especially for exhibitors.

One important deadline is coming up April 6, which is the cutoff date for exhibitors to register for Priority Booth Selection. This year’s priority selection process begins May 4. Exhibitors who commit by the deadline will get a head start on planning, which means that they’ll also have sufficient time to prepare for success and save money through the advance rates offered on exhibit and booth services.

To help our exhibitors plan for success, SEMA Show management hosts an annual gathering in Las Vegas called the Exhibitor Summit. This year’s summit is scheduled for June 8–10 and features sessions conducted by trade-show experts. It will include panel discussions and breakout sessions with knowledgeable Show veterans and staff, all designed to maximize your investment, boost company awareness and drive buyers to your booth.

There is no fee to participate in the summit—in fact, participating exhibitors will receive two complimentary hotel rooms per company and gratis meals, so all you have to do is get there. (You can register by going to www.SEMAShow.com.) If you have not taken advantage of the Exhibitor Summit in the past, I urge you to do so this year. The payoff will be immediate at this year’s SEMA Show and for years to come.

Planning in advance for the SEMA Show this year will also mean lower costs. The Show team has secured discounts from major airlines, and so far, 20 hotels in Las Vegas are waiving fees and guaranteeing low rates for rooms booked through the travel and lodging page on www.SEMAShow.com. We have also been meeting with Show vendors and service providers to explore ways to reduce costs and improve customer satisfaction.

Success for the SEMA Show team is measured not by the size of the Show but by the quality of the marketplace for our buyers and exhibitors. To that end, we are taking active steps this year to support the integrity of the Show, which includes stepped up screening to assure a good match between buyer and exhibitor. We are carefully reviewing all applications to exhibit and making sure that the product lines are well suited for success in the automotive specialty-equipment marketplace.

Our focus on quality also extends to buyer attendees. Here at SEMA, we continue to employ new ways to attract the most qualified, motivated buyers. Buyer-outreach plans involve increased activity on every front—targeted advertising, social media, e-mail, direct mail and more—backed by new lists and the most sophisticated data-management techniques available. We pioneered these recruitment methods for 2014 and saw a jump in buyers who in the past might not have participated. For 2015, we’ll be doubling down.

Between now and November 3, when the Show opens in Las Vegas, the team here at SEMA will be working to ensure that the 2015 SEMA Show really is the ideal, comprehensive specialty automotive marketplace where quality exhibitors meet with quality buyers. By making your SEMA Show plans well in advance, you’ll be putting your company in the best possible position to achieve success with your SEMA Show goals.

SEMA News—April 2015

CHRIS KERSTING

Early Planning: The Foundation For SEMA Show Success

It’s only April, but contracts for SEMA Show booth space are rapidly accumulating, and the staff has been busy preparing for booth selection, planning innovative Show features and securing discount programs to help our participants avoid unnecessary costs. With all this activity afoot, the 2015 SEMA Show is looking to be another outstanding event. That’s why now is the time to be laying the foundation for a successful SEMA Show, especially for exhibitors.

One important deadline is coming up April 6, which is the cutoff date for exhibitors to register for Priority Booth Selection. This year’s priority selection process begins May 4. Exhibitors who commit by the deadline will get a head start on planning, which means that they’ll also have sufficient time to prepare for success and save money through the advance rates offered on exhibit and booth services.

To help our exhibitors plan for success, SEMA Show management hosts an annual gathering in Las Vegas called the Exhibitor Summit. This year’s summit is scheduled for June 8–10 and features sessions conducted by trade-show experts. It will include panel discussions and breakout sessions with knowledgeable Show veterans and staff, all designed to maximize your investment, boost company awareness and drive buyers to your booth.

There is no fee to participate in the summit—in fact, participating exhibitors will receive two complimentary hotel rooms per company and gratis meals, so all you have to do is get there. (You can register by going to www.SEMAShow.com.) If you have not taken advantage of the Exhibitor Summit in the past, I urge you to do so this year. The payoff will be immediate at this year’s SEMA Show and for years to come.

Planning in advance for the SEMA Show this year will also mean lower costs. The Show team has secured discounts from major airlines, and so far, 20 hotels in Las Vegas are waiving fees and guaranteeing low rates for rooms booked through the travel and lodging page on www.SEMAShow.com. We have also been meeting with Show vendors and service providers to explore ways to reduce costs and improve customer satisfaction.

Success for the SEMA Show team is measured not by the size of the Show but by the quality of the marketplace for our buyers and exhibitors. To that end, we are taking active steps this year to support the integrity of the Show, which includes stepped up screening to assure a good match between buyer and exhibitor. We are carefully reviewing all applications to exhibit and making sure that the product lines are well suited for success in the automotive specialty-equipment marketplace.

Our focus on quality also extends to buyer attendees. Here at SEMA, we continue to employ new ways to attract the most qualified, motivated buyers. Buyer-outreach plans involve increased activity on every front—targeted advertising, social media, e-mail, direct mail and more—backed by new lists and the most sophisticated data-management techniques available. We pioneered these recruitment methods for 2014 and saw a jump in buyers who in the past might not have participated. For 2015, we’ll be doubling down.

Between now and November 3, when the Show opens in Las Vegas, the team here at SEMA will be working to ensure that the 2015 SEMA Show really is the ideal, comprehensive specialty automotive marketplace where quality exhibitors meet with quality buyers. By making your SEMA Show plans well in advance, you’ll be putting your company in the best possible position to achieve success with your SEMA Show goals.

SEMA News—April 2015

CHRIS KERSTING

Early Planning: The Foundation For SEMA Show Success

It’s only April, but contracts for SEMA Show booth space are rapidly accumulating, and the staff has been busy preparing for booth selection, planning innovative Show features and securing discount programs to help our participants avoid unnecessary costs. With all this activity afoot, the 2015 SEMA Show is looking to be another outstanding event. That’s why now is the time to be laying the foundation for a successful SEMA Show, especially for exhibitors.

One important deadline is coming up April 6, which is the cutoff date for exhibitors to register for Priority Booth Selection. This year’s priority selection process begins May 4. Exhibitors who commit by the deadline will get a head start on planning, which means that they’ll also have sufficient time to prepare for success and save money through the advance rates offered on exhibit and booth services.

To help our exhibitors plan for success, SEMA Show management hosts an annual gathering in Las Vegas called the Exhibitor Summit. This year’s summit is scheduled for June 8–10 and features sessions conducted by trade-show experts. It will include panel discussions and breakout sessions with knowledgeable Show veterans and staff, all designed to maximize your investment, boost company awareness and drive buyers to your booth.

There is no fee to participate in the summit—in fact, participating exhibitors will receive two complimentary hotel rooms per company and gratis meals, so all you have to do is get there. (You can register by going to www.SEMAShow.com.) If you have not taken advantage of the Exhibitor Summit in the past, I urge you to do so this year. The payoff will be immediate at this year’s SEMA Show and for years to come.

Planning in advance for the SEMA Show this year will also mean lower costs. The Show team has secured discounts from major airlines, and so far, 20 hotels in Las Vegas are waiving fees and guaranteeing low rates for rooms booked through the travel and lodging page on www.SEMAShow.com. We have also been meeting with Show vendors and service providers to explore ways to reduce costs and improve customer satisfaction.

Success for the SEMA Show team is measured not by the size of the Show but by the quality of the marketplace for our buyers and exhibitors. To that end, we are taking active steps this year to support the integrity of the Show, which includes stepped up screening to assure a good match between buyer and exhibitor. We are carefully reviewing all applications to exhibit and making sure that the product lines are well suited for success in the automotive specialty-equipment marketplace.

Our focus on quality also extends to buyer attendees. Here at SEMA, we continue to employ new ways to attract the most qualified, motivated buyers. Buyer-outreach plans involve increased activity on every front—targeted advertising, social media, e-mail, direct mail and more—backed by new lists and the most sophisticated data-management techniques available. We pioneered these recruitment methods for 2014 and saw a jump in buyers who in the past might not have participated. For 2015, we’ll be doubling down.

Between now and November 3, when the Show opens in Las Vegas, the team here at SEMA will be working to ensure that the 2015 SEMA Show really is the ideal, comprehensive specialty automotive marketplace where quality exhibitors meet with quality buyers. By making your SEMA Show plans well in advance, you’ll be putting your company in the best possible position to achieve success with your SEMA Show goals.

SEMA News—April 2015

FROM THE HILL
By Eric Snyder

Ultra4s Rock Johnson Valley

One Year Later, Legislative Accord Preserves OHV Recreation

Johnson Valley is a unique setting north of Palm Springs, California, that combines open desert, dry lake beds and extreme rock-crawling trails. The land offers riding opportunities for every skill level. The Johnson Valley area was originally set aside in 1980 for OHV recreation by the State of California on land managed by the U.S. Bureau of Land Management (BLM).

However, until recently, the future of Johnson Valley was in doubt. For nearly six years, access to the land had been debated in California and in Congressional offices in Washington, D.C. At issue was a need for additional lands to train Marines at the Twentynine Palms combat center. In a compromise supported by the OHV community, Congress passed legislation to provide permanent federal protection to 96,000 acres of land for OHV activities while transferring 79,000 acres to the U.S. Marine Corps facility. The net effect was a win for both sides.

“Johnson Valley has demonstrated that the industry and the enthusiast community can join forces to achieve legislative success,” said SEMA President and CEO Chris Kersting.

“It is a model that can be applied across the country, since many other popular off-roading areas are under similar threats of closure.”

There is still one important goal to be achieved: including the word “national” within the Johnson Valley title. Although the area is already the only federally recognized OHV area, the new designation will acknowledge the land’s national significance.

U.S. Rep. Paul Cook (R-CA)—a former Marine Corps colonel himself—represents the area in Congress and played a critical role in reaching the 2013 accord with the U.S. Marines. He will be leading the charge in 2015 on behalf of this special recognition. SEMA will be climbing over boulders in Washington in support.

Hammertown in the distance.		Roadblock as racers try to climb Jackhammer.
Patriotic spectator leaving Chocolate Thunder.		The Jumbotron at Hammertown.
Spectators take in the race at the Jackhammer.		An Ultra4 racer descending the Backdoor course.
Patriotic spectator leaving Chocolate Thunder.		Panoramic view of Johnson Valley.
Rep. Paul Cook (left) with SEMA President and CEO Chris Kersting at the 2014 Drivers’ Meeting.   SEMA PAC President’s Club Spotlight: Wade Kawasaki   The first-ever SEMA Battle of the Builders television special is set to air at 8:00 p.m. EDT on Sunday, March 8, on the Velocity Network. Months of filming went into the production, culminating on a live stage at the SEMA Ignited afterparty this past November in Las Vegas. Wade Kawasaki is the president and chief operating officer of the Coker Group, which is headquartered in Chattanooga, Tennessee. He is a four-year member of the SEMA PAC President’s Club and was inducted into the SEMA Hall of Fame in 2013. “We feel that it is vital to our industry to have a meaningful presence in Washington, D.C., not only to be on watch for unintended consequences of legislation but also to aggressively pursue alliances that we will need in the future,” Kawasaki said. “We live in a global environment, and building our businesses is no longer just about what we can do for ourselves but what we can do together, because left on our own, we can’t ‘make a dent.’” For more information on SEMA PAC, contact SEMA PAC and Congressional Relations Manager Christian Robinson at 202-783-6007 x20 or christianr@sema.org.		Aerial view of the spectator parking lot at Jackhammer.   Randy Slawson crossing the finish line to win King of the Hammers 2015. Only 17 teams in the Ultra4 division completed the grueling 215-mile course with open desert and steep ravines.

SEMA News—April 2015

FROM THE HILL
By Eric Snyder

Ultra4s Rock Johnson Valley

One Year Later, Legislative Accord Preserves OHV Recreation

Johnson Valley is a unique setting north of Palm Springs, California, that combines open desert, dry lake beds and extreme rock-crawling trails. The land offers riding opportunities for every skill level. The Johnson Valley area was originally set aside in 1980 for OHV recreation by the State of California on land managed by the U.S. Bureau of Land Management (BLM).

However, until recently, the future of Johnson Valley was in doubt. For nearly six years, access to the land had been debated in California and in Congressional offices in Washington, D.C. At issue was a need for additional lands to train Marines at the Twentynine Palms combat center. In a compromise supported by the OHV community, Congress passed legislation to provide permanent federal protection to 96,000 acres of land for OHV activities while transferring 79,000 acres to the U.S. Marine Corps facility. The net effect was a win for both sides.

“Johnson Valley has demonstrated that the industry and the enthusiast community can join forces to achieve legislative success,” said SEMA President and CEO Chris Kersting.

“It is a model that can be applied across the country, since many other popular off-roading areas are under similar threats of closure.”

There is still one important goal to be achieved: including the word “national” within the Johnson Valley title. Although the area is already the only federally recognized OHV area, the new designation will acknowledge the land’s national significance.

U.S. Rep. Paul Cook (R-CA)—a former Marine Corps colonel himself—represents the area in Congress and played a critical role in reaching the 2013 accord with the U.S. Marines. He will be leading the charge in 2015 on behalf of this special recognition. SEMA will be climbing over boulders in Washington in support.

Hammertown in the distance.		Roadblock as racers try to climb Jackhammer.
Patriotic spectator leaving Chocolate Thunder.		The Jumbotron at Hammertown.
Spectators take in the race at the Jackhammer.		An Ultra4 racer descending the Backdoor course.
Patriotic spectator leaving Chocolate Thunder.		Panoramic view of Johnson Valley.
Rep. Paul Cook (left) with SEMA President and CEO Chris Kersting at the 2014 Drivers’ Meeting.   SEMA PAC President’s Club Spotlight: Wade Kawasaki   The first-ever SEMA Battle of the Builders television special is set to air at 8:00 p.m. EDT on Sunday, March 8, on the Velocity Network. Months of filming went into the production, culminating on a live stage at the SEMA Ignited afterparty this past November in Las Vegas. Wade Kawasaki is the president and chief operating officer of the Coker Group, which is headquartered in Chattanooga, Tennessee. He is a four-year member of the SEMA PAC President’s Club and was inducted into the SEMA Hall of Fame in 2013. “We feel that it is vital to our industry to have a meaningful presence in Washington, D.C., not only to be on watch for unintended consequences of legislation but also to aggressively pursue alliances that we will need in the future,” Kawasaki said. “We live in a global environment, and building our businesses is no longer just about what we can do for ourselves but what we can do together, because left on our own, we can’t ‘make a dent.’” For more information on SEMA PAC, contact SEMA PAC and Congressional Relations Manager Christian Robinson at 202-783-6007 x20 or christianr@sema.org.		Aerial view of the spectator parking lot at Jackhammer.   Randy Slawson crossing the finish line to win King of the Hammers 2015. Only 17 teams in the Ultra4 division completed the grueling 215-mile course with open desert and steep ravines.

SEMA News—April 2015

FROM THE HILL
By Eric Snyder

Ultra4s Rock Johnson Valley

One Year Later, Legislative Accord Preserves OHV Recreation

Johnson Valley is a unique setting north of Palm Springs, California, that combines open desert, dry lake beds and extreme rock-crawling trails. The land offers riding opportunities for every skill level. The Johnson Valley area was originally set aside in 1980 for OHV recreation by the State of California on land managed by the U.S. Bureau of Land Management (BLM).

However, until recently, the future of Johnson Valley was in doubt. For nearly six years, access to the land had been debated in California and in Congressional offices in Washington, D.C. At issue was a need for additional lands to train Marines at the Twentynine Palms combat center. In a compromise supported by the OHV community, Congress passed legislation to provide permanent federal protection to 96,000 acres of land for OHV activities while transferring 79,000 acres to the U.S. Marine Corps facility. The net effect was a win for both sides.

“Johnson Valley has demonstrated that the industry and the enthusiast community can join forces to achieve legislative success,” said SEMA President and CEO Chris Kersting.

“It is a model that can be applied across the country, since many other popular off-roading areas are under similar threats of closure.”

There is still one important goal to be achieved: including the word “national” within the Johnson Valley title. Although the area is already the only federally recognized OHV area, the new designation will acknowledge the land’s national significance.

U.S. Rep. Paul Cook (R-CA)—a former Marine Corps colonel himself—represents the area in Congress and played a critical role in reaching the 2013 accord with the U.S. Marines. He will be leading the charge in 2015 on behalf of this special recognition. SEMA will be climbing over boulders in Washington in support.

Hammertown in the distance.		Roadblock as racers try to climb Jackhammer.
Patriotic spectator leaving Chocolate Thunder.		The Jumbotron at Hammertown.
Spectators take in the race at the Jackhammer.		An Ultra4 racer descending the Backdoor course.
Patriotic spectator leaving Chocolate Thunder.		Panoramic view of Johnson Valley.
Rep. Paul Cook (left) with SEMA President and CEO Chris Kersting at the 2014 Drivers’ Meeting.   SEMA PAC President’s Club Spotlight: Wade Kawasaki   The first-ever SEMA Battle of the Builders television special is set to air at 8:00 p.m. EDT on Sunday, March 8, on the Velocity Network. Months of filming went into the production, culminating on a live stage at the SEMA Ignited afterparty this past November in Las Vegas. Wade Kawasaki is the president and chief operating officer of the Coker Group, which is headquartered in Chattanooga, Tennessee. He is a four-year member of the SEMA PAC President’s Club and was inducted into the SEMA Hall of Fame in 2013. “We feel that it is vital to our industry to have a meaningful presence in Washington, D.C., not only to be on watch for unintended consequences of legislation but also to aggressively pursue alliances that we will need in the future,” Kawasaki said. “We live in a global environment, and building our businesses is no longer just about what we can do for ourselves but what we can do together, because left on our own, we can’t ‘make a dent.’” For more information on SEMA PAC, contact SEMA PAC and Congressional Relations Manager Christian Robinson at 202-783-6007 x20 or christianr@sema.org.		Aerial view of the spectator parking lot at Jackhammer.   Randy Slawson crossing the finish line to win King of the Hammers 2015. Only 17 teams in the Ultra4 division completed the grueling 215-mile course with open desert and steep ravines.

SEMA News—April 2015

FROM THE HILL
By Eric Snyder

Ultra4s Rock Johnson Valley

One Year Later, Legislative Accord Preserves OHV Recreation

Johnson Valley is a unique setting north of Palm Springs, California, that combines open desert, dry lake beds and extreme rock-crawling trails. The land offers riding opportunities for every skill level. The Johnson Valley area was originally set aside in 1980 for OHV recreation by the State of California on land managed by the U.S. Bureau of Land Management (BLM).

However, until recently, the future of Johnson Valley was in doubt. For nearly six years, access to the land had been debated in California and in Congressional offices in Washington, D.C. At issue was a need for additional lands to train Marines at the Twentynine Palms combat center. In a compromise supported by the OHV community, Congress passed legislation to provide permanent federal protection to 96,000 acres of land for OHV activities while transferring 79,000 acres to the U.S. Marine Corps facility. The net effect was a win for both sides.

“Johnson Valley has demonstrated that the industry and the enthusiast community can join forces to achieve legislative success,” said SEMA President and CEO Chris Kersting.

“It is a model that can be applied across the country, since many other popular off-roading areas are under similar threats of closure.”

There is still one important goal to be achieved: including the word “national” within the Johnson Valley title. Although the area is already the only federally recognized OHV area, the new designation will acknowledge the land’s national significance.

U.S. Rep. Paul Cook (R-CA)—a former Marine Corps colonel himself—represents the area in Congress and played a critical role in reaching the 2013 accord with the U.S. Marines. He will be leading the charge in 2015 on behalf of this special recognition. SEMA will be climbing over boulders in Washington in support.

Hammertown in the distance.		Roadblock as racers try to climb Jackhammer.
Patriotic spectator leaving Chocolate Thunder.		The Jumbotron at Hammertown.
Spectators take in the race at the Jackhammer.		An Ultra4 racer descending the Backdoor course.
Patriotic spectator leaving Chocolate Thunder.		Panoramic view of Johnson Valley.
Rep. Paul Cook (left) with SEMA President and CEO Chris Kersting at the 2014 Drivers’ Meeting.   SEMA PAC President’s Club Spotlight: Wade Kawasaki   The first-ever SEMA Battle of the Builders television special is set to air at 8:00 p.m. EDT on Sunday, March 8, on the Velocity Network. Months of filming went into the production, culminating on a live stage at the SEMA Ignited afterparty this past November in Las Vegas. Wade Kawasaki is the president and chief operating officer of the Coker Group, which is headquartered in Chattanooga, Tennessee. He is a four-year member of the SEMA PAC President’s Club and was inducted into the SEMA Hall of Fame in 2013. “We feel that it is vital to our industry to have a meaningful presence in Washington, D.C., not only to be on watch for unintended consequences of legislation but also to aggressively pursue alliances that we will need in the future,” Kawasaki said. “We live in a global environment, and building our businesses is no longer just about what we can do for ourselves but what we can do together, because left on our own, we can’t ‘make a dent.’” For more information on SEMA PAC, contact SEMA PAC and Congressional Relations Manager Christian Robinson at 202-783-6007 x20 or christianr@sema.org.		Aerial view of the spectator parking lot at Jackhammer.   Randy Slawson crossing the finish line to win King of the Hammers 2015. Only 17 teams in the Ultra4 division completed the grueling 215-mile course with open desert and steep ravines.

SEMA News—April 2015

FROM THE HILL
By Eric Snyder

Ultra4s Rock Johnson Valley

One Year Later, Legislative Accord Preserves OHV Recreation

Johnson Valley is a unique setting north of Palm Springs, California, that combines open desert, dry lake beds and extreme rock-crawling trails. The land offers riding opportunities for every skill level. The Johnson Valley area was originally set aside in 1980 for OHV recreation by the State of California on land managed by the U.S. Bureau of Land Management (BLM).

However, until recently, the future of Johnson Valley was in doubt. For nearly six years, access to the land had been debated in California and in Congressional offices in Washington, D.C. At issue was a need for additional lands to train Marines at the Twentynine Palms combat center. In a compromise supported by the OHV community, Congress passed legislation to provide permanent federal protection to 96,000 acres of land for OHV activities while transferring 79,000 acres to the U.S. Marine Corps facility. The net effect was a win for both sides.

“Johnson Valley has demonstrated that the industry and the enthusiast community can join forces to achieve legislative success,” said SEMA President and CEO Chris Kersting.

“It is a model that can be applied across the country, since many other popular off-roading areas are under similar threats of closure.”

There is still one important goal to be achieved: including the word “national” within the Johnson Valley title. Although the area is already the only federally recognized OHV area, the new designation will acknowledge the land’s national significance.

U.S. Rep. Paul Cook (R-CA)—a former Marine Corps colonel himself—represents the area in Congress and played a critical role in reaching the 2013 accord with the U.S. Marines. He will be leading the charge in 2015 on behalf of this special recognition. SEMA will be climbing over boulders in Washington in support.

Hammertown in the distance.		Roadblock as racers try to climb Jackhammer.
Patriotic spectator leaving Chocolate Thunder.		The Jumbotron at Hammertown.
Spectators take in the race at the Jackhammer.		An Ultra4 racer descending the Backdoor course.
Patriotic spectator leaving Chocolate Thunder.		Panoramic view of Johnson Valley.
Rep. Paul Cook (left) with SEMA President and CEO Chris Kersting at the 2014 Drivers’ Meeting.   SEMA PAC President’s Club Spotlight: Wade Kawasaki   The first-ever SEMA Battle of the Builders television special is set to air at 8:00 p.m. EDT on Sunday, March 8, on the Velocity Network. Months of filming went into the production, culminating on a live stage at the SEMA Ignited afterparty this past November in Las Vegas. Wade Kawasaki is the president and chief operating officer of the Coker Group, which is headquartered in Chattanooga, Tennessee. He is a four-year member of the SEMA PAC President’s Club and was inducted into the SEMA Hall of Fame in 2013. “We feel that it is vital to our industry to have a meaningful presence in Washington, D.C., not only to be on watch for unintended consequences of legislation but also to aggressively pursue alliances that we will need in the future,” Kawasaki said. “We live in a global environment, and building our businesses is no longer just about what we can do for ourselves but what we can do together, because left on our own, we can’t ‘make a dent.’” For more information on SEMA PAC, contact SEMA PAC and Congressional Relations Manager Christian Robinson at 202-783-6007 x20 or christianr@sema.org.		Aerial view of the spectator parking lot at Jackhammer.   Randy Slawson crossing the finish line to win King of the Hammers 2015. Only 17 teams in the Ultra4 division completed the grueling 215-mile course with open desert and steep ravines.

SEMA News—April 2015

Know the Three Types of SEMA Show Booths

Island Exhibit: An island exhibit is surrounded by aisles, and these exhibits must be at least 20x20 ft. There are other dimensions available, with the largest being 50x60 ft.

Linear Exhibit: A linear exhibit—the most common SEMA Show booth—is generally arranged in a straight line and has neighboring exhibitors on both sides, with one side exposed to the aisle. These booths are 10x10 ft. and are offered up to 10x40 ft.

Peninsula Exhibit: A peninsula exhibit is the “end cap” of booth space. It’s surrounded by aisles on three sides and must be no smaller than 20x20 ft. Additional dimensions are available up to 50x60 ft.

Each configuration is unique and offers its own advantages. The size selected on the booth-space application is what will be assigned during the Space Selection Process. Changes to size can be made only after the space allocation process.

Contact an account representative by calling 909-396-0289 or e-mailing sales@sema.org. Apply for a booth online at www.SEMAShow.com/buyabooth.

Low Rates on SEMA Show Airfare, Hotels

Show organizers recently announced discounted airfare offers through Alaska, Delta and United—which are among the first carriers to offer up to 10% off on round-trip airfare to Las Vegas. For updated information about airfare, booking details and contact information, visit the SEMA Show Travel and Lodging page, www.SEMAShow.com/travel-lodging.

For hotels, companies that use Travel Planners—the official housing provider for the SEMA Show—will receive extra benefits and support throughout the reservation process. Showgoers not only receive a lowest-rate guarantee, but they can also locate the most appropriate hotel for their needs. Users simply scroll through the Hotel Board on the Travel and Lodging page, locate a hotel, and click for more details and rates.

For complete information on the 2015 SEMA Show, visit www.SEMAShow.com.

SEMA News—April 2015

Know the Three Types of SEMA Show Booths

Island Exhibit: An island exhibit is surrounded by aisles, and these exhibits must be at least 20x20 ft. There are other dimensions available, with the largest being 50x60 ft.

Linear Exhibit: A linear exhibit—the most common SEMA Show booth—is generally arranged in a straight line and has neighboring exhibitors on both sides, with one side exposed to the aisle. These booths are 10x10 ft. and are offered up to 10x40 ft.

Peninsula Exhibit: A peninsula exhibit is the “end cap” of booth space. It’s surrounded by aisles on three sides and must be no smaller than 20x20 ft. Additional dimensions are available up to 50x60 ft.

Each configuration is unique and offers its own advantages. The size selected on the booth-space application is what will be assigned during the Space Selection Process. Changes to size can be made only after the space allocation process.

Contact an account representative by calling 909-396-0289 or e-mailing sales@sema.org. Apply for a booth online at www.SEMAShow.com/buyabooth.

Low Rates on SEMA Show Airfare, Hotels

Show organizers recently announced discounted airfare offers through Alaska, Delta and United—which are among the first carriers to offer up to 10% off on round-trip airfare to Las Vegas. For updated information about airfare, booking details and contact information, visit the SEMA Show Travel and Lodging page, www.SEMAShow.com/travel-lodging.

For hotels, companies that use Travel Planners—the official housing provider for the SEMA Show—will receive extra benefits and support throughout the reservation process. Showgoers not only receive a lowest-rate guarantee, but they can also locate the most appropriate hotel for their needs. Users simply scroll through the Hotel Board on the Travel and Lodging page, locate a hotel, and click for more details and rates.

For complete information on the 2015 SEMA Show, visit www.SEMAShow.com.