By SEMA Editors

Stay up to date on the latest 2017 SEMA Show exhibitor news by regularly checking the Online Media Center.

Have you seen the latest news from SEMA Show exhibitors? Stay up to date on the latest 2017 SEMA Show exhibitor news by regularly checking the Online Media Center. Sort by type of announcement and/or market segment to find the most relevant news quickly and efficiently.

Below are some of the latest announcements you will find in the Online Media Center:

• AFR - Air Flow Research Releases New LS3 Mongoose Heads - CARB Legal!
• Coverking Introduces the Industry’s First Molded Seat Covers That Perfectly Match Factory Seat Cushion Curves and Contour
• Kryptek 3D Camouflage Now Available on Coverking Skanda Line of Tactical/Camo Seat Covers
• The New Truck Series by LIQUI MOLY Offers Additives Especially Intended for Trucks
• T Mark Tools-Sockets and Wrenches for the Finishing Touch
• ICON Vehicle Dynamics ’05–Up Toyota Tacoma RXT Rear Suspension System
• Northern Radiator Adds Two New Sprint Car Radiators
• Skull Krushers Offroad Inc. Launches Full Sales and Distribution of Its First Customizable Inner Fender Liners

Exhibitor press releases can be found at the Online Media Center. All SEMA Show exhibitors are welcome to upload releases free of charge.

Find all SEMA Show news on the SEMA Show website.

The 2017 SEMA Show will take place October 31–November 3 in Las Vegas. Register now!

Compiled by SEMA Editors

Robert Hight powered to the Funny Car victory last Sunday at the 38th annual MOPAR Mile-High NHRA Nationals at Bandimere Speedway.

Hight, Brown, Skillman and Krawiec Notch Victories at MOPAR Mile-High NHRA Nationals

Robert Hight powered to the Funny Car victory last Sunday at the 38th annual MOPAR Mile-High NHRA Nationals at Bandimere Speedway. Antron Brown (Top Fuel), Drew Skillman (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle) were also victorious in their respective categories at the 14th of 24 events on the 2017 NHRA Mello Yello Drag Racing Series schedule. Hight earned the victory with a 3.995-second pass at 317.57 mph in his Auto Club of Southern California Chevrolet Camaro against Tommy Johnson Jr., who ran a 4.099 pass at 297.16 in his Make-A-Wish Dodge Charger R/T during the final round. Hight jumped up to third in the standings with the victory, while Ron Capps and Matt Hagan retain their positions in the top two. Brown knocked off teammate and No. 1 qualifier Leah Pritchett in the final round with a pass of 3.792 at 319.82. Brown surpassed Pritchett to take the second spot in the Top Fuel standings, while Steve Torrence remains in first after a quarterfinal appearance this weekend. In Pro Stock, Skillman drove to victory with a 6.916 run at 198.15 in his Ray Skillman Chevrolet Camaro to defeat points leader Bo Butner in the final. Skillman sits in seventh in the standings, while Butner stays in first following his runner-up showing. Greg Anderson and Tanner Gray round out the top three in the points standings. Krawiec finished atop the Pro Stock Motorcycle field with a 7.145 pass at 188.28 in his Screamin’ Eagle Vance & Hines Harley-Davidson to defeat Matt Smith in the final round. Krawiec remains in second following his second victory in seven events, while LE Tonglet is still atop the standings despite a quarterfinal exit. The 2017 NHRA Mello Yello Drag Racing Series season continues with the Toyota NHRA Sonoma Nationals at Sonoma Raceway, July 28–30.

With the win in last Saturday’s race and an additional eight points in the second heat, the Callaway team has extended its grasp on first place in ADAC GT Masters’ standings.

Second Season Win for Callaway Competition—Half-time Master in the ADAC GT Masters

After the fourth racing weekend of the 2017 season, the Callaway Competition team can call itself the half-time champion of the ADAC GT Masters. With the win in last Saturday’s race and an additional eight points in the second heat, Ernst Wöhr and Giovanni Ciccone’s Callaway team have extended their grasp on first place in ADAC GT Masters’ standings. On Sunday, poor visibility hampered the race while the Callaway team fought its way toward a place on the podium. After a “too-fast-exiting-the-pits” infraction resulted in a drive-through penalty, the Jules Gounon and Renger van der Zande duo was sent from P2 to back in the 27-car field. However, by the end of the race, they had fought their way up to sixth place and collected more valuable championship points.

Compiled by SEMA Editors

Robert Hight powered to the Funny Car victory last Sunday at the 38th annual MOPAR Mile-High NHRA Nationals at Bandimere Speedway.

Hight, Brown, Skillman and Krawiec Notch Victories at MOPAR Mile-High NHRA Nationals

Robert Hight powered to the Funny Car victory last Sunday at the 38th annual MOPAR Mile-High NHRA Nationals at Bandimere Speedway. Antron Brown (Top Fuel), Drew Skillman (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle) were also victorious in their respective categories at the 14th of 24 events on the 2017 NHRA Mello Yello Drag Racing Series schedule. Hight earned the victory with a 3.995-second pass at 317.57 mph in his Auto Club of Southern California Chevrolet Camaro against Tommy Johnson Jr., who ran a 4.099 pass at 297.16 in his Make-A-Wish Dodge Charger R/T during the final round. Hight jumped up to third in the standings with the victory, while Ron Capps and Matt Hagan retain their positions in the top two. Brown knocked off teammate and No. 1 qualifier Leah Pritchett in the final round with a pass of 3.792 at 319.82. Brown surpassed Pritchett to take the second spot in the Top Fuel standings, while Steve Torrence remains in first after a quarterfinal appearance this weekend. In Pro Stock, Skillman drove to victory with a 6.916 run at 198.15 in his Ray Skillman Chevrolet Camaro to defeat points leader Bo Butner in the final. Skillman sits in seventh in the standings, while Butner stays in first following his runner-up showing. Greg Anderson and Tanner Gray round out the top three in the points standings. Krawiec finished atop the Pro Stock Motorcycle field with a 7.145 pass at 188.28 in his Screamin’ Eagle Vance & Hines Harley-Davidson to defeat Matt Smith in the final round. Krawiec remains in second following his second victory in seven events, while LE Tonglet is still atop the standings despite a quarterfinal exit. The 2017 NHRA Mello Yello Drag Racing Series season continues with the Toyota NHRA Sonoma Nationals at Sonoma Raceway, July 28–30.

With the win in last Saturday’s race and an additional eight points in the second heat, the Callaway team has extended its grasp on first place in ADAC GT Masters’ standings.

Second Season Win for Callaway Competition—Half-time Master in the ADAC GT Masters

After the fourth racing weekend of the 2017 season, the Callaway Competition team can call itself the half-time champion of the ADAC GT Masters. With the win in last Saturday’s race and an additional eight points in the second heat, Ernst Wöhr and Giovanni Ciccone’s Callaway team have extended their grasp on first place in ADAC GT Masters’ standings. On Sunday, poor visibility hampered the race while the Callaway team fought its way toward a place on the podium. After a “too-fast-exiting-the-pits” infraction resulted in a drive-through penalty, the Jules Gounon and Renger van der Zande duo was sent from P2 to back in the 27-car field. However, by the end of the race, they had fought their way up to sixth place and collected more valuable championship points.

By Katie Carson

During HRIA Education Days, 12 hot-rod product manufacturers will give hour-long presentations on their product lines and provide tips and tricks for building project vehicles.

The Hot Rod Industry Alliance (HRIA) will kick off its series of events at the National Street Rod Association (NSRA) Nationals in Louisville, Kentucky, with a general membership meeting designed to provide members with an opportunity to get together with industry friends and associates.

Join the HRIA at the Saddle & Sirloin Club in the Kentucky Expo Center, where the HRIA select committee will provide updates on the latest council initiatives and activities while also providing an opportunity for the membership to make their voices heard on challenges and opportunities in the hot-rod industry.

Register for the general membership meeting.

HRIA Education Days

Education Days will once again be held at the NSRA Nationals in Louisville, where 12 hot-rod product manufacturers will give hour-long presentations on not only their product lines, but also tips and tricks for building project vehicles.

“These seminars are a great opportunity for Street Rod Nationals participants and spectators to learn product and installation techniques directly from the manufacturers,” said Rick Love of Vintage Air, who will present on “The Basics of Air Conditioning.”

The sessions will take place Thursday–Friday, August 3–4, with sessions beginning at 9:00 a.m. and concluding at 4:15 p.m. Some sessions will be set up classroom-style and feature panel discussions, while others will be presentation style. These valuable sessions are open to all NSRA Nationals attendees. This is a popular event and seats are limited.

Reserve a spot in the sessions of your choice.

For questions, contact Jim Skelly at 909-978-6690 or jimsk@sema.org.

By Katie Carson

During HRIA Education Days, 12 hot-rod product manufacturers will give hour-long presentations on their product lines and provide tips and tricks for building project vehicles.

The Hot Rod Industry Alliance (HRIA) will kick off its series of events at the National Street Rod Association (NSRA) Nationals in Louisville, Kentucky, with a general membership meeting designed to provide members with an opportunity to get together with industry friends and associates.

Join the HRIA at the Saddle & Sirloin Club in the Kentucky Expo Center, where the HRIA select committee will provide updates on the latest council initiatives and activities while also providing an opportunity for the membership to make their voices heard on challenges and opportunities in the hot-rod industry.

Register for the general membership meeting.

HRIA Education Days

Education Days will once again be held at the NSRA Nationals in Louisville, where 12 hot-rod product manufacturers will give hour-long presentations on not only their product lines, but also tips and tricks for building project vehicles.

“These seminars are a great opportunity for Street Rod Nationals participants and spectators to learn product and installation techniques directly from the manufacturers,” said Rick Love of Vintage Air, who will present on “The Basics of Air Conditioning.”

The sessions will take place Thursday–Friday, August 3–4, with sessions beginning at 9:00 a.m. and concluding at 4:15 p.m. Some sessions will be set up classroom-style and feature panel discussions, while others will be presentation style. These valuable sessions are open to all NSRA Nationals attendees. This is a popular event and seats are limited.

Reserve a spot in the sessions of your choice.

For questions, contact Jim Skelly at 909-978-6690 or jimsk@sema.org.

By Katie Carson

During HRIA Education Days, 12 hot-rod product manufacturers will give hour-long presentations on their product lines and provide tips and tricks for building project vehicles.

The Hot Rod Industry Alliance (HRIA) will kick off its series of events at the National Street Rod Association (NSRA) Nationals in Louisville, Kentucky, with a general membership meeting designed to provide members with an opportunity to get together with industry friends and associates.

Join the HRIA at the Saddle & Sirloin Club in the Kentucky Expo Center, where the HRIA select committee will provide updates on the latest council initiatives and activities while also providing an opportunity for the membership to make their voices heard on challenges and opportunities in the hot-rod industry.

Register for the general membership meeting.

HRIA Education Days

Education Days will once again be held at the NSRA Nationals in Louisville, where 12 hot-rod product manufacturers will give hour-long presentations on not only their product lines, but also tips and tricks for building project vehicles.

“These seminars are a great opportunity for Street Rod Nationals participants and spectators to learn product and installation techniques directly from the manufacturers,” said Rick Love of Vintage Air, who will present on “The Basics of Air Conditioning.”

The sessions will take place Thursday–Friday, August 3–4, with sessions beginning at 9:00 a.m. and concluding at 4:15 p.m. Some sessions will be set up classroom-style and feature panel discussions, while others will be presentation style. These valuable sessions are open to all NSRA Nationals attendees. This is a popular event and seats are limited.

Reserve a spot in the sessions of your choice.

For questions, contact Jim Skelly at 909-978-6690 or jimsk@sema.org.

By Katie Carson

The Hot Rod Industry Alliance (HRIA) will conclude its series of general membership meetings at the Goodguys Rod & Custom Association event taking place in Pleasanton, California.

These meetings serve as a great opportunity to connect with the council that represents your company in the hot-rod industry. Learn about the latest initiatives and projects the council is working on and let your voice be heard by bringing your ideas to the table. Select committee members and SEMA staff will be on-site to network and discuss opportunities to become more involved.

HRIA General Membership Meeting-Pleasanton, California
Thursday, August 24
1:00 p.m.–2:30 p.m.
Alameda County Fairgrounds, Palm Pavilion
Register now

By Katie Carson

The Hot Rod Industry Alliance (HRIA) will conclude its series of general membership meetings at the Goodguys Rod & Custom Association event taking place in Pleasanton, California.

These meetings serve as a great opportunity to connect with the council that represents your company in the hot-rod industry. Learn about the latest initiatives and projects the council is working on and let your voice be heard by bringing your ideas to the table. Select committee members and SEMA staff will be on-site to network and discuss opportunities to become more involved.

HRIA General Membership Meeting-Pleasanton, California
Thursday, August 24
1:00 p.m.–2:30 p.m.
Alameda County Fairgrounds, Palm Pavilion
Register now

By Katie Carson

TORA-member manufacturers exhibiting at the 2017 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

Truck and Off-Road Alliance (TORA) manufacturing members exhibiting at the 2017 SEMA Show have the exclusive opportunity to meet face-to-face with editors, reporters and influencers, one day before the SEMA Show officially opens.

Applications are open to exhibit at the Media Preview Exclusive, presented by the TORA. During this event, exhibitors will maximize exposure to their hottest and latest products while creating new relationships with media, all without sacrificing valuable time on the Show floor with buyers.

Exhibitors can also enter their new products to win an award that will be presented during the event. The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2017 Media Preview Exclusive exhibitors who enter their new product(s) during the application period.

The Media Preview Exclusive will be held Monday, October 30, prior to the opening of the 2017 SEMA Show in the Media Center located in the Skybridge of the Las Vegas Convention Center (LVCC).

Get more product exposure at the SEMA Show!

Exhibiting Requirements & Key Details

• Companies must be a light-truck accessory manufacturer.
• Companies must be SEMA and TORA members in good standing at the time of application submission and the event.
• Companies must be exhibiting at the 2017 SEMA Show and have at least one product in the New Products Showcase.
• Selected participants shall commit to staffing their booths from 12:00 p.m.–2:00 p.m. on the day of the event.
• A $300 exhibitor fee will be charged to companies selected to exhibit after the application deadline (August 4, 2017).

By Katie Carson

TORA-member manufacturers exhibiting at the 2017 SEMA Show can maximize product exposure to some of the top media outlets in the light-truck segment at the Media Preview Exclusive.

Truck and Off-Road Alliance (TORA) manufacturing members exhibiting at the 2017 SEMA Show have the exclusive opportunity to meet face-to-face with editors, reporters and influencers, one day before the SEMA Show officially opens.

Applications are open to exhibit at the Media Preview Exclusive, presented by the TORA. During this event, exhibitors will maximize exposure to their hottest and latest products while creating new relationships with media, all without sacrificing valuable time on the Show floor with buyers.

Exhibitors can also enter their new products to win an award that will be presented during the event. The “TORA Best New Product Under $500” and “TORA Best New Product Over $500” will be selected from the 2017 Media Preview Exclusive exhibitors who enter their new product(s) during the application period.

The Media Preview Exclusive will be held Monday, October 30, prior to the opening of the 2017 SEMA Show in the Media Center located in the Skybridge of the Las Vegas Convention Center (LVCC).

Get more product exposure at the SEMA Show!

Exhibiting Requirements & Key Details

• Companies must be a light-truck accessory manufacturer.
• Companies must be SEMA and TORA members in good standing at the time of application submission and the event.
• Companies must be exhibiting at the 2017 SEMA Show and have at least one product in the New Products Showcase.
• Selected participants shall commit to staffing their booths from 12:00 p.m.–2:00 p.m. on the day of the event.
• A $300 exhibitor fee will be charged to companies selected to exhibit after the application deadline (August 4, 2017).