Attendee, exhibitor and media registration for the 2018 SEMA Show is now open.
Attendee, exhibitor and media registration for the 2018 SEMA Show is now open.
The RPM Act needs your support. SEMA urges all race fans and businesses to continue to take action. Go to www.sema.org/RPM to support the RPM Act and secure the future of racing today!
The RPM Act needs your support. SEMA urges all race fans and businesses to continue to take action. Go to www.sema.org/RPM to support the RPM Act and secure the future of racing today!
SEMA-member companies have posted several new listings for job opportunities (view all here) in the Classifieds page of SEMA.org. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enables employees to participate in webinars, access free market research, join SEMA committees and more.
The 2018 SEMA Show takes place Tuesday–Friday, October 30–November 2, in Las Vegas.
The 2018 SEMA Show takes place Tuesday–Friday, October 30–November 2, in Las Vegas.
By Andrea Carney
In collaboration with the Santa Fe Early College Opportunities Applied Science Magnet School (Santa Fe ECO) Auto Tech School, from Santa Fe, New Mexico, SEMA is building a ’15 four-wheel-drive Jeep Wrangler Unlimited. Santa Fe ECO is a magnet high school that provides applied sciences and tech training, along with traditional academic classes. The build began in late 2017 with the delivery of the Jeep to students at Santa Fe ECO Auto Shop Program, which has elicited considerable industry support (23 companies contributed parts), and SEMA volunteer leaders, who have taken time to work with the students and help guide the project.
Jeremy Headlee of ICON Vehicle Dynamics recently had the opportunity to visit Santa Fe High School to tour the facility and interact with students participating in the ECO Auto Shop program.
“The Jeep build created excitement with the students, who were engaged, answering my questions, and asking some of their own,” said Headlee. “These students represent the fuel that will keep the industry pushing forward, and the program demonstrates to young people that they can make a living doing something they love.”
The Jeep will be auctioned through Bring-A-Trailer in early June, with 100% of the proceeds from the sale donated to the school to fund the next vehicle build for the purposes of creating a self-sustaining program. If successful, this program model can be expanded into auto-tech programs around the country, introducing young people to cool cars and trucks, automotive specialty equipment and potential careers in this segment of the industry.
More auction details are coming soon. Check out the video to learn more about the build and the students behind it.
For information about the Santa Fe ECO Jeep build, contact Andrea Carney at 909-978-6697, or visit www.sema.org/jeep-build.
By Katie Carson
The election results are in for the SEMA councils and networks select committees, with several new individuals to welcome. Each of the newly elected and re-elected members will serve a two-year term (2018–2020). These volunteer leaders assist in guiding the direction and key initiatives of each group, while giving voice to their niche segment of the industry.
The leadership extends congratulations to the following winners:
Automotive Restoration Market Organization (ARMO)
- Joanna Agosta Shere, Steele Rubber Products (Incumbent)
- Amy Fitzgerald, Cool Hand Customs (Incumbent)
- David Alkire, RPUI
- Lenny Schaeffer, Redemption Rod and Custom
- Justin Whitten, Eckler Industries
- Randall Bates, Auto Custom Carpet (Incumbent)
- Larry Brogdin, DYNACORN (Incumbent)
![]() Joanna Agosta Shere | ![]() Amy Fitzgerald | ![]() David Alkire |
![]() Lenny Schaeffer | ![]() Justin Whitten | ![]() Randall Bates |
![]() Larry Brogdin |
Emerging Trends & Technology Network (ETTN)
- Ben Knaus, Hellwig Products
- Robert Simons, Edelbrock (Incumbent)
![]() Ben Knaus | ![]() Robert Simons |
Hot Rod Industry Alliance (HRIA)
- Danny Agosta, Steele Rubber Products
- Jeff Grantmeyer, Borgeson Universal Co. Inc.
- Josh Henning, Roadster Shop (Incumbent)
- Ed Capen, Goodguys Rod & Custom Association (Incumbent)
- Kevin Ford, Lokar
- Joel Kokoska, Johnson’s Hot Rod Shop
![]() Danny Agosta | ![]() Jeff Grantmeyer | ![]() Josh Henning |
Ed Capen |
|
|
Truck and Off-Road Alliance (TORA)
- Charles Morrison IV, Truck’n America (Incumbent)
- Wendy Miles, National Business Media/THE SHOP Magazine
- Cody Ziegler, Meyer Distributing
- Brian Godfrey, Method Race Wheels (Custom Wheel House)
- Matt Reasoner, Retrax (Incumbent)
![]() Charles Morrison IV | ![]() Wendy Miles | ![]() Cody Ziegler |
![]() Brian Godfrey | Matt Reasoner |
Motorsports Parts Manufacturers Council (MPMC)
- Rob Fisher, E3 Spark Plugs (Incumbent)
- Jeff Jenkins, Fidanza Performance (Incumbent)
- Melissa Scoles, QA1 Precision Products Inc.
- Ed Monte, Driven Racing Oil (Incumbent)
![]() Rob Fisher | ![]() Jeff Jenkins |
![]() Melissa Scoles | ![]() Ed Monte |
Manufacturers’ Rep Network (MRN)
- Ken Schuck, KAM Marketing (Incumbent)
- Jim Link, Airheart Sales
- Aaron Henager, PSKB
- Mike Maul, Considine Sales & Marketing (not pictured)
- Mike Katz, Bob Cook Sales (Incumbent)
![]() Ken Schuck | ![]() Jim Link | ![]() Aaron Henager |
![]() Mike Katz |
Professional Restylers Organization (PRO)
- Regan Dickinson, National Business Media
- Jared Cohen, Auto Action Group Inc.
- Tony Hinton, AutoPlex Restyling
- Bill North, Katzkin Leather (Incumbent)
- BJ Leanse, Go Rhino/Big Country (Incumbent)
![]() Regan Dickinson | ![]() Jared Cohen | ![]() Tony Hinton |
![]() Bill North | ![]() BJ Leanse |
SEMA Businesswomen’s Network (SBN)
- Tara Hitzig, Automobile Driving Museum
- Jenna Jefferies, Pilot Automotive (Incumbent)
- Denise Waddingham, Dee Zee Inc. (Incumbent)
- Rebeca Olavarrieta, Roco4x4
- Jane Donnelly, Keystone Automotive Operations Inc.
- Angie Hubbard, Katzkin Leather
![]() Tara Hitzig | ![]() Jenna Jefferies | ![]() Denise Waddingham |
| ![]() Jane Donnelly | ![]() Angie Hubbard |
- Vic Wood, Weld Racing
- George Finch, The Carlstar Group (Incumbent)
- Gavin Horlick, Voxx Wheel (Incumbent)
- Scott Musser, Ultra Wheel Co. (Incumbent, not pictured)
![]() Vic Wood |
![]() Gavin Horlick |
Young Executives Network (YEN)
- Jim Mascola, Barrett-Jackson Auction Co.
- Timothy Kawasaki, Wheel Vintiques (Incumbent)
- Stephanie Ortega, SNUGTOP
![]() Jim Mascola | Timothy Kawasaki | ![]() Stephanie Ortega |
By Katie Carson
The election results are in for the SEMA councils and networks select committees, with several new individuals to welcome. Each of the newly elected and re-elected members will serve a two-year term (2018–2020). These volunteer leaders assist in guiding the direction and key initiatives of each group, while giving voice to their niche segment of the industry.
The leadership extends congratulations to the following winners:
Automotive Restoration Market Organization (ARMO)
- Joanna Agosta Shere, Steele Rubber Products (Incumbent)
- Amy Fitzgerald, Cool Hand Customs (Incumbent)
- David Alkire, RPUI
- Lenny Schaeffer, Redemption Rod and Custom
- Justin Whitten, Eckler Industries
- Randall Bates, Auto Custom Carpet (Incumbent)
- Larry Brogdin, DYNACORN (Incumbent)
![]() Joanna Agosta Shere | ![]() Amy Fitzgerald | ![]() David Alkire |
![]() Lenny Schaeffer | ![]() Justin Whitten | ![]() Randall Bates |
![]() Larry Brogdin |
Emerging Trends & Technology Network (ETTN)
- Ben Knaus, Hellwig Products
- Robert Simons, Edelbrock (Incumbent)
![]() Ben Knaus | ![]() Robert Simons |
Hot Rod Industry Alliance (HRIA)
- Danny Agosta, Steele Rubber Products
- Jeff Grantmeyer, Borgeson Universal Co. Inc.
- Josh Henning, Roadster Shop (Incumbent)
- Ed Capen, Goodguys Rod & Custom Association (Incumbent)
- Kevin Ford, Lokar
- Joel Kokoska, Johnson’s Hot Rod Shop
![]() Danny Agosta | ![]() Jeff Grantmeyer | ![]() Josh Henning |
Ed Capen |
|
|
Truck and Off-Road Alliance (TORA)
- Charles Morrison IV, Truck’n America (Incumbent)
- Wendy Miles, National Business Media/THE SHOP Magazine
- Cody Ziegler, Meyer Distributing
- Brian Godfrey, Method Race Wheels (Custom Wheel House)
- Matt Reasoner, Retrax (Incumbent)
![]() Charles Morrison IV | ![]() Wendy Miles | ![]() Cody Ziegler |
![]() Brian Godfrey | Matt Reasoner |
Motorsports Parts Manufacturers Council (MPMC)
- Rob Fisher, E3 Spark Plugs (Incumbent)
- Jeff Jenkins, Fidanza Performance (Incumbent)
- Melissa Scoles, QA1 Precision Products Inc.
- Ed Monte, Driven Racing Oil (Incumbent)
![]() Rob Fisher | ![]() Jeff Jenkins |
![]() Melissa Scoles | ![]() Ed Monte |
Manufacturers’ Rep Network (MRN)
- Ken Schuck, KAM Marketing (Incumbent)
- Jim Link, Airheart Sales
- Aaron Henager, PSKB
- Mike Maul, Considine Sales & Marketing (not pictured)
- Mike Katz, Bob Cook Sales (Incumbent)
![]() Ken Schuck | ![]() Jim Link | ![]() Aaron Henager |
![]() Mike Katz |
Professional Restylers Organization (PRO)
- Regan Dickinson, National Business Media
- Jared Cohen, Auto Action Group Inc.
- Tony Hinton, AutoPlex Restyling
- Bill North, Katzkin Leather (Incumbent)
- BJ Leanse, Go Rhino/Big Country (Incumbent)
![]() Regan Dickinson | ![]() Jared Cohen | ![]() Tony Hinton |
![]() Bill North | ![]() BJ Leanse |
SEMA Businesswomen’s Network (SBN)
- Tara Hitzig, Automobile Driving Museum
- Jenna Jefferies, Pilot Automotive (Incumbent)
- Denise Waddingham, Dee Zee Inc. (Incumbent)
- Rebeca Olavarrieta, Roco4x4
- Jane Donnelly, Keystone Automotive Operations Inc.
- Angie Hubbard, Katzkin Leather
![]() Tara Hitzig | ![]() Jenna Jefferies | ![]() Denise Waddingham |
| ![]() Jane Donnelly | ![]() Angie Hubbard |
- Vic Wood, Weld Racing
- George Finch, The Carlstar Group (Incumbent)
- Gavin Horlick, Voxx Wheel (Incumbent)
- Scott Musser, Ultra Wheel Co. (Incumbent, not pictured)
![]() Vic Wood |
![]() Gavin Horlick |
Young Executives Network (YEN)
- Jim Mascola, Barrett-Jackson Auction Co.
- Timothy Kawasaki, Wheel Vintiques (Incumbent)
- Stephanie Ortega, SNUGTOP
![]() Jim Mascola | Timothy Kawasaki | ![]() Stephanie Ortega |












Ed Capen
Kevin Ford
Joel Kokoska



Matt Reasoner















Rebeca Olavarrieta




Timothy Kawasaki