NEW PRODUCTS
Mon, 09/01/2014 - 10:29
SEMA News—September 2014

NEW PRODUCTS

WD-40 Co. has developed the Telescoping Marksman Spout product for its 3-in-One multi-purpose oil, known for lubricating moving parts, penetrating rust and cleaning and protecting tools and equipment. Providing 6 in. of extra flexibility, the Telescoping Marksman Spout comes in handy when precise control is required, even in hard-to-reach places, and its on-and-off twist tip helps avoid unwanted spilling. WD-40 Co.

Telescoping Marksman Spout

WD-40 Co. has developed the Telescoping Marksman Spout product for its 3-in-One multi-purpose oil, known for lubricating moving parts, penetrating rust and cleaning and protecting tools and equipment. Providing 6 in. of extra flexibility, the Telescoping Marksman Spout comes in handy when precise control is required, even in hard-to-reach places, and its on-and-off twist tip helps avoid unwanted spilling.

WD-40 Co.
888-324-7596
www.wd40company.com

 

Ever wonder why electronic or electrical devices have glitches, intermittents or data errors or wonder how you can prevent them from happening? According to Caig Laboratories, those problems are caused by one of the thousands of metal connections in a system or device. Caig Labs’ new DeoxIT Products solve these issues. Already spec’d in by many automotive, railroad and heavy-equipment manufacturers, DeoxIT products are formulated to clean, improve conductivity and provide long-lasting protection on all metal connections, even under the most severe environments. Try one of the company’s most popular items—DeoxIT D5S-6 spray (multi-purpose) and DeoxIT Gold G5S-6 spray (for gold surfaces). Caig Laboratories

DeoxIT D5S-6 and DeoxIT Gold G5S-6 Spray

Ever wonder why electronic or electrical devices have glitches, intermittents or data errors or wonder how you can prevent them from happening? According to Caig Laboratories, those problems are caused by one of the thousands of metal connections in a system or device. Caig Labs’ new DeoxIT Products solve these issues. Already spec’d in by many automotive, railroad and heavy-equipment manufacturers, DeoxIT products are formulated to clean, improve conductivity and provide long-lasting protection on all metal connections, even under the most severe environments. Try one of the company’s most popular items—DeoxIT D5S-6 spray (multi-purpose) and DeoxIT Gold G5S-6 spray (for gold surfaces).

DeoxIT Products
800-224-4123
www.caig.com

According to 3M, Cubitron II Grinding Wheels are ideally suited for use on carbon steels, tool steels and high-alloy steels. They produce optimal results with high infeed rates, high grinding pressures and high material-removal rates. “As we expand our Cubitron II vitrified portfolio beyond our original product offering in gear grinding, the advantages of the 3M precision-shaped grain technology are now being realized in more industries and applications such as camshaft grinding,” said Dan Cunningham, director of sales and marketing for 3M Abrasive Systems. To learn more about Cubitron II Grinding Wheels, visit www.3m.com/precisionppr. 3M

Cubitron II Grinding Wheels

According to 3M, Cubitron II Grinding Wheels are ideally suited for use on carbon steels, tool steels and high-alloy steels. They produce optimal results with high infeed rates, high grinding pressures and high material-removal rates. “As we expand our Cubitron II vitrified portfolio beyond our original product offering in gear grinding, the advantages of the 3M precision-shaped grain technology are now being realized in more industries and applications such as camshaft grinding,” said Dan Cunningham, director of sales and marketing for 3M Abrasive Systems. To learn more about Cubitron II Grinding Wheels, visit www.3m.com/precisionppr.

3M
877-481-8753 (option-2)
www.3m.com/precisionppr

QuietRide Solutions introduces Acousti Hood, a solution for insulating and covering the underside of hoods on Ford, GM and Chrysler/MOPAR cars and trucks. The Acousti Hood kit adds improved insulation and a finished look to the underhood and comes with an optional vehicle name and logo molded in 3D. Acousti Hood dresses up the underhood, protects the insulation from damage and helps stop the vibration and noise generated by hood panels carried by air movement into the passenger cabin. QuietRide Solutions

Acousti Hood

QuietRide Solutions introduces Acousti Hood, a solution for insulating and covering the underside of hoods on Ford, GM and Chrysler/MOPAR cars and trucks. The Acousti Hood kit adds improved insulation and a finished look to the underhood and comes with an optional vehicle name and logo molded in 3D. Acousti Hood dresses up the underhood, protects the insulation from damage and helps stop the vibration and noise generated by hood panels carried by air movement into the passenger cabin.

QuietRide Solutions
888-777-3410
www.quietride.com

Fuelab introduces its electronic fuel-pressure regulator. The new unit works directly with the company’s Prodigy line of fuel pumps to reduce heat buildup and vapor-lock conditions related to street/strip operation. Prodigy pumps use an input signal to determine the desired operating speed. When the pumps are used with the new 529 series electronic regulator, customers can set the pressure mechanically, as with a traditional bypass regulator, then let the electronic regulator’s demand-based speed control take care of the rest. According to Fuelab, it’s a totally independent system; no other connections or calibration required.Fuelab

Fuel Pressure Regulator

Fuelab introduces its electronic fuel-pressure regulator. The new unit works directly with the company’s Prodigy line of fuel pumps to reduce heat buildup and vapor-lock conditions related to street/strip operation. Prodigy pumps use an input signal to determine the desired operating speed. When the pumps are used with the new 529 series electronic regulator, customers can set the pressure mechanically, as with a traditional bypass regulator, then let the electronic regulator’s demand-based speed control take care of the rest. According to Fuelab, it’s a totally independent system; no other connections or calibration required.

Fuelab
217-324-3737
www.fuelab.com

The MUS 4.3 Test and Charge is CTEK’s unique battery charger, providing consumers with a complete picture of the health of their vehicles’ charging systems. It’s designed for batteries from 1.2Ah up to 110Ah. Three easy-to-use programs test battery voltage, start power and alternator performance to provide a complete picture of the battery and vehicle charging systems. The MUS 4.3 Test and Charge is fully automatic for optimal charging of all 12-volt lead-acid batteries. CTEK

MUS 4.3 Test and Charge

The MUS 4.3 Test and Charge is CTEK’s unique battery charger, providing consumers with a complete picture of the health of their vehicles’ charging systems. It’s designed for batteries from 1.2Ah up to 110Ah. Three easy-to-use programs test battery voltage, start power and alternator performance to provide a complete picture of the battery and vehicle charging systems. The MUS 4.3 Test and Charge is fully automatic for optimal charging of all 12-volt lead-acid batteries.

CTEK
330-963-0981
www.smartercharger.com

Malco Products introduces its new Extractor Kit featuring left-handed Cobalt drill bits and straight-fluted extractors to make screw and bolt extraction faster, easier and safer. Left-handed Cobalt drill bits create a pilot hole for the extractor and also loosen or even remove corroded, stripped-out or headless threaded fasteners with the momentum of the left-turning bit.Malco Products

Extractor Kit

Malco Products introduces its new Extractor Kit featuring left-handed Cobalt drill bits and straight-fluted extractors to make screw and bolt extraction faster, easier and safer. Left-handed Cobalt drill bits create a pilot hole for the extractor and also loosen or even remove corroded, stripped-out or headless threaded fasteners with the momentum of the left-turning bit.

Malco Products
800-328-3530
www.malcotools.com

PML has added a great-looking, solid-construction transmission pan to its line of products especially for automobile enthusiasts. The new transmission pan is designed specifically for C5 Corvette owners who push their Corvettes to the limit and for owners who just want to take care of their Corvettes. According to the company, this pan would also be useful for customers who are using LS-series engines and transmissions in their early vehicles. PML

Transmission Pan

PML has added a great-looking, solid-construction transmission pan to its line of products especially for automobile enthusiasts. The new transmission pan is designed specifically for C5 Corvette owners who push their Corvettes to the limit and for owners who just want to take care of their Corvettes. According to the company, this pan would also be useful for customers who are using LS-series engines and transmissions in their early vehicles.

PML
310-671-4345
www.yourcovers.com

The Elite by UnderCover is the most refined UnderCover to date. According to the company, it is meticulously designed, engineered and produced, but it’s the remarkable features that set it apart. The new tonneau features a completely new design, including a handle on the back, a code-able lock and a brighter and a removable LED light.UnderCover

The Elite

The Elite by UnderCover is the most refined UnderCover to date. According to the company, it is meticulously designed, engineered and produced, but it’s the remarkable features that set it apart. The new tonneau features a completely new design, including a handle on the back, a code-able lock and a brighter and a removable LED light.

UnderCover
866-900-8800
www.undercoverinfo.com

 

NEW PRODUCTS
Mon, 09/01/2014 - 10:29
SEMA News—September 2014

NEW PRODUCTS

WD-40 Co. has developed the Telescoping Marksman Spout product for its 3-in-One multi-purpose oil, known for lubricating moving parts, penetrating rust and cleaning and protecting tools and equipment. Providing 6 in. of extra flexibility, the Telescoping Marksman Spout comes in handy when precise control is required, even in hard-to-reach places, and its on-and-off twist tip helps avoid unwanted spilling. WD-40 Co.

Telescoping Marksman Spout

WD-40 Co. has developed the Telescoping Marksman Spout product for its 3-in-One multi-purpose oil, known for lubricating moving parts, penetrating rust and cleaning and protecting tools and equipment. Providing 6 in. of extra flexibility, the Telescoping Marksman Spout comes in handy when precise control is required, even in hard-to-reach places, and its on-and-off twist tip helps avoid unwanted spilling.

WD-40 Co.
888-324-7596
www.wd40company.com

 

Ever wonder why electronic or electrical devices have glitches, intermittents or data errors or wonder how you can prevent them from happening? According to Caig Laboratories, those problems are caused by one of the thousands of metal connections in a system or device. Caig Labs’ new DeoxIT Products solve these issues. Already spec’d in by many automotive, railroad and heavy-equipment manufacturers, DeoxIT products are formulated to clean, improve conductivity and provide long-lasting protection on all metal connections, even under the most severe environments. Try one of the company’s most popular items—DeoxIT D5S-6 spray (multi-purpose) and DeoxIT Gold G5S-6 spray (for gold surfaces). Caig Laboratories

DeoxIT D5S-6 and DeoxIT Gold G5S-6 Spray

Ever wonder why electronic or electrical devices have glitches, intermittents or data errors or wonder how you can prevent them from happening? According to Caig Laboratories, those problems are caused by one of the thousands of metal connections in a system or device. Caig Labs’ new DeoxIT Products solve these issues. Already spec’d in by many automotive, railroad and heavy-equipment manufacturers, DeoxIT products are formulated to clean, improve conductivity and provide long-lasting protection on all metal connections, even under the most severe environments. Try one of the company’s most popular items—DeoxIT D5S-6 spray (multi-purpose) and DeoxIT Gold G5S-6 spray (for gold surfaces).

DeoxIT Products
800-224-4123
www.caig.com

According to 3M, Cubitron II Grinding Wheels are ideally suited for use on carbon steels, tool steels and high-alloy steels. They produce optimal results with high infeed rates, high grinding pressures and high material-removal rates. “As we expand our Cubitron II vitrified portfolio beyond our original product offering in gear grinding, the advantages of the 3M precision-shaped grain technology are now being realized in more industries and applications such as camshaft grinding,” said Dan Cunningham, director of sales and marketing for 3M Abrasive Systems. To learn more about Cubitron II Grinding Wheels, visit www.3m.com/precisionppr. 3M

Cubitron II Grinding Wheels

According to 3M, Cubitron II Grinding Wheels are ideally suited for use on carbon steels, tool steels and high-alloy steels. They produce optimal results with high infeed rates, high grinding pressures and high material-removal rates. “As we expand our Cubitron II vitrified portfolio beyond our original product offering in gear grinding, the advantages of the 3M precision-shaped grain technology are now being realized in more industries and applications such as camshaft grinding,” said Dan Cunningham, director of sales and marketing for 3M Abrasive Systems. To learn more about Cubitron II Grinding Wheels, visit www.3m.com/precisionppr.

3M
877-481-8753 (option-2)
www.3m.com/precisionppr

QuietRide Solutions introduces Acousti Hood, a solution for insulating and covering the underside of hoods on Ford, GM and Chrysler/MOPAR cars and trucks. The Acousti Hood kit adds improved insulation and a finished look to the underhood and comes with an optional vehicle name and logo molded in 3D. Acousti Hood dresses up the underhood, protects the insulation from damage and helps stop the vibration and noise generated by hood panels carried by air movement into the passenger cabin. QuietRide Solutions

Acousti Hood

QuietRide Solutions introduces Acousti Hood, a solution for insulating and covering the underside of hoods on Ford, GM and Chrysler/MOPAR cars and trucks. The Acousti Hood kit adds improved insulation and a finished look to the underhood and comes with an optional vehicle name and logo molded in 3D. Acousti Hood dresses up the underhood, protects the insulation from damage and helps stop the vibration and noise generated by hood panels carried by air movement into the passenger cabin.

QuietRide Solutions
888-777-3410
www.quietride.com

Fuelab introduces its electronic fuel-pressure regulator. The new unit works directly with the company’s Prodigy line of fuel pumps to reduce heat buildup and vapor-lock conditions related to street/strip operation. Prodigy pumps use an input signal to determine the desired operating speed. When the pumps are used with the new 529 series electronic regulator, customers can set the pressure mechanically, as with a traditional bypass regulator, then let the electronic regulator’s demand-based speed control take care of the rest. According to Fuelab, it’s a totally independent system; no other connections or calibration required.Fuelab

Fuel Pressure Regulator

Fuelab introduces its electronic fuel-pressure regulator. The new unit works directly with the company’s Prodigy line of fuel pumps to reduce heat buildup and vapor-lock conditions related to street/strip operation. Prodigy pumps use an input signal to determine the desired operating speed. When the pumps are used with the new 529 series electronic regulator, customers can set the pressure mechanically, as with a traditional bypass regulator, then let the electronic regulator’s demand-based speed control take care of the rest. According to Fuelab, it’s a totally independent system; no other connections or calibration required.

Fuelab
217-324-3737
www.fuelab.com

The MUS 4.3 Test and Charge is CTEK’s unique battery charger, providing consumers with a complete picture of the health of their vehicles’ charging systems. It’s designed for batteries from 1.2Ah up to 110Ah. Three easy-to-use programs test battery voltage, start power and alternator performance to provide a complete picture of the battery and vehicle charging systems. The MUS 4.3 Test and Charge is fully automatic for optimal charging of all 12-volt lead-acid batteries. CTEK

MUS 4.3 Test and Charge

The MUS 4.3 Test and Charge is CTEK’s unique battery charger, providing consumers with a complete picture of the health of their vehicles’ charging systems. It’s designed for batteries from 1.2Ah up to 110Ah. Three easy-to-use programs test battery voltage, start power and alternator performance to provide a complete picture of the battery and vehicle charging systems. The MUS 4.3 Test and Charge is fully automatic for optimal charging of all 12-volt lead-acid batteries.

CTEK
330-963-0981
www.smartercharger.com

Malco Products introduces its new Extractor Kit featuring left-handed Cobalt drill bits and straight-fluted extractors to make screw and bolt extraction faster, easier and safer. Left-handed Cobalt drill bits create a pilot hole for the extractor and also loosen or even remove corroded, stripped-out or headless threaded fasteners with the momentum of the left-turning bit.Malco Products

Extractor Kit

Malco Products introduces its new Extractor Kit featuring left-handed Cobalt drill bits and straight-fluted extractors to make screw and bolt extraction faster, easier and safer. Left-handed Cobalt drill bits create a pilot hole for the extractor and also loosen or even remove corroded, stripped-out or headless threaded fasteners with the momentum of the left-turning bit.

Malco Products
800-328-3530
www.malcotools.com

PML has added a great-looking, solid-construction transmission pan to its line of products especially for automobile enthusiasts. The new transmission pan is designed specifically for C5 Corvette owners who push their Corvettes to the limit and for owners who just want to take care of their Corvettes. According to the company, this pan would also be useful for customers who are using LS-series engines and transmissions in their early vehicles. PML

Transmission Pan

PML has added a great-looking, solid-construction transmission pan to its line of products especially for automobile enthusiasts. The new transmission pan is designed specifically for C5 Corvette owners who push their Corvettes to the limit and for owners who just want to take care of their Corvettes. According to the company, this pan would also be useful for customers who are using LS-series engines and transmissions in their early vehicles.

PML
310-671-4345
www.yourcovers.com

The Elite by UnderCover is the most refined UnderCover to date. According to the company, it is meticulously designed, engineered and produced, but it’s the remarkable features that set it apart. The new tonneau features a completely new design, including a handle on the back, a code-able lock and a brighter and a removable LED light.UnderCover

The Elite

The Elite by UnderCover is the most refined UnderCover to date. According to the company, it is meticulously designed, engineered and produced, but it’s the remarkable features that set it apart. The new tonneau features a completely new design, including a handle on the back, a code-able lock and a brighter and a removable LED light.

UnderCover
866-900-8800
www.undercoverinfo.com

 

NEW PRODUCTS
Mon, 09/01/2014 - 10:29
SEMA News—September 2014

NEW PRODUCTS

WD-40 Co. has developed the Telescoping Marksman Spout product for its 3-in-One multi-purpose oil, known for lubricating moving parts, penetrating rust and cleaning and protecting tools and equipment. Providing 6 in. of extra flexibility, the Telescoping Marksman Spout comes in handy when precise control is required, even in hard-to-reach places, and its on-and-off twist tip helps avoid unwanted spilling. WD-40 Co.

Telescoping Marksman Spout

WD-40 Co. has developed the Telescoping Marksman Spout product for its 3-in-One multi-purpose oil, known for lubricating moving parts, penetrating rust and cleaning and protecting tools and equipment. Providing 6 in. of extra flexibility, the Telescoping Marksman Spout comes in handy when precise control is required, even in hard-to-reach places, and its on-and-off twist tip helps avoid unwanted spilling.

WD-40 Co.
888-324-7596
www.wd40company.com

 

Ever wonder why electronic or electrical devices have glitches, intermittents or data errors or wonder how you can prevent them from happening? According to Caig Laboratories, those problems are caused by one of the thousands of metal connections in a system or device. Caig Labs’ new DeoxIT Products solve these issues. Already spec’d in by many automotive, railroad and heavy-equipment manufacturers, DeoxIT products are formulated to clean, improve conductivity and provide long-lasting protection on all metal connections, even under the most severe environments. Try one of the company’s most popular items—DeoxIT D5S-6 spray (multi-purpose) and DeoxIT Gold G5S-6 spray (for gold surfaces). Caig Laboratories

DeoxIT D5S-6 and DeoxIT Gold G5S-6 Spray

Ever wonder why electronic or electrical devices have glitches, intermittents or data errors or wonder how you can prevent them from happening? According to Caig Laboratories, those problems are caused by one of the thousands of metal connections in a system or device. Caig Labs’ new DeoxIT Products solve these issues. Already spec’d in by many automotive, railroad and heavy-equipment manufacturers, DeoxIT products are formulated to clean, improve conductivity and provide long-lasting protection on all metal connections, even under the most severe environments. Try one of the company’s most popular items—DeoxIT D5S-6 spray (multi-purpose) and DeoxIT Gold G5S-6 spray (for gold surfaces).

DeoxIT Products
800-224-4123
www.caig.com

According to 3M, Cubitron II Grinding Wheels are ideally suited for use on carbon steels, tool steels and high-alloy steels. They produce optimal results with high infeed rates, high grinding pressures and high material-removal rates. “As we expand our Cubitron II vitrified portfolio beyond our original product offering in gear grinding, the advantages of the 3M precision-shaped grain technology are now being realized in more industries and applications such as camshaft grinding,” said Dan Cunningham, director of sales and marketing for 3M Abrasive Systems. To learn more about Cubitron II Grinding Wheels, visit www.3m.com/precisionppr. 3M

Cubitron II Grinding Wheels

According to 3M, Cubitron II Grinding Wheels are ideally suited for use on carbon steels, tool steels and high-alloy steels. They produce optimal results with high infeed rates, high grinding pressures and high material-removal rates. “As we expand our Cubitron II vitrified portfolio beyond our original product offering in gear grinding, the advantages of the 3M precision-shaped grain technology are now being realized in more industries and applications such as camshaft grinding,” said Dan Cunningham, director of sales and marketing for 3M Abrasive Systems. To learn more about Cubitron II Grinding Wheels, visit www.3m.com/precisionppr.

3M
877-481-8753 (option-2)
www.3m.com/precisionppr

QuietRide Solutions introduces Acousti Hood, a solution for insulating and covering the underside of hoods on Ford, GM and Chrysler/MOPAR cars and trucks. The Acousti Hood kit adds improved insulation and a finished look to the underhood and comes with an optional vehicle name and logo molded in 3D. Acousti Hood dresses up the underhood, protects the insulation from damage and helps stop the vibration and noise generated by hood panels carried by air movement into the passenger cabin. QuietRide Solutions

Acousti Hood

QuietRide Solutions introduces Acousti Hood, a solution for insulating and covering the underside of hoods on Ford, GM and Chrysler/MOPAR cars and trucks. The Acousti Hood kit adds improved insulation and a finished look to the underhood and comes with an optional vehicle name and logo molded in 3D. Acousti Hood dresses up the underhood, protects the insulation from damage and helps stop the vibration and noise generated by hood panels carried by air movement into the passenger cabin.

QuietRide Solutions
888-777-3410
www.quietride.com

Fuelab introduces its electronic fuel-pressure regulator. The new unit works directly with the company’s Prodigy line of fuel pumps to reduce heat buildup and vapor-lock conditions related to street/strip operation. Prodigy pumps use an input signal to determine the desired operating speed. When the pumps are used with the new 529 series electronic regulator, customers can set the pressure mechanically, as with a traditional bypass regulator, then let the electronic regulator’s demand-based speed control take care of the rest. According to Fuelab, it’s a totally independent system; no other connections or calibration required.Fuelab

Fuel Pressure Regulator

Fuelab introduces its electronic fuel-pressure regulator. The new unit works directly with the company’s Prodigy line of fuel pumps to reduce heat buildup and vapor-lock conditions related to street/strip operation. Prodigy pumps use an input signal to determine the desired operating speed. When the pumps are used with the new 529 series electronic regulator, customers can set the pressure mechanically, as with a traditional bypass regulator, then let the electronic regulator’s demand-based speed control take care of the rest. According to Fuelab, it’s a totally independent system; no other connections or calibration required.

Fuelab
217-324-3737
www.fuelab.com

The MUS 4.3 Test and Charge is CTEK’s unique battery charger, providing consumers with a complete picture of the health of their vehicles’ charging systems. It’s designed for batteries from 1.2Ah up to 110Ah. Three easy-to-use programs test battery voltage, start power and alternator performance to provide a complete picture of the battery and vehicle charging systems. The MUS 4.3 Test and Charge is fully automatic for optimal charging of all 12-volt lead-acid batteries. CTEK

MUS 4.3 Test and Charge

The MUS 4.3 Test and Charge is CTEK’s unique battery charger, providing consumers with a complete picture of the health of their vehicles’ charging systems. It’s designed for batteries from 1.2Ah up to 110Ah. Three easy-to-use programs test battery voltage, start power and alternator performance to provide a complete picture of the battery and vehicle charging systems. The MUS 4.3 Test and Charge is fully automatic for optimal charging of all 12-volt lead-acid batteries.

CTEK
330-963-0981
www.smartercharger.com

Malco Products introduces its new Extractor Kit featuring left-handed Cobalt drill bits and straight-fluted extractors to make screw and bolt extraction faster, easier and safer. Left-handed Cobalt drill bits create a pilot hole for the extractor and also loosen or even remove corroded, stripped-out or headless threaded fasteners with the momentum of the left-turning bit.Malco Products

Extractor Kit

Malco Products introduces its new Extractor Kit featuring left-handed Cobalt drill bits and straight-fluted extractors to make screw and bolt extraction faster, easier and safer. Left-handed Cobalt drill bits create a pilot hole for the extractor and also loosen or even remove corroded, stripped-out or headless threaded fasteners with the momentum of the left-turning bit.

Malco Products
800-328-3530
www.malcotools.com

PML has added a great-looking, solid-construction transmission pan to its line of products especially for automobile enthusiasts. The new transmission pan is designed specifically for C5 Corvette owners who push their Corvettes to the limit and for owners who just want to take care of their Corvettes. According to the company, this pan would also be useful for customers who are using LS-series engines and transmissions in their early vehicles. PML

Transmission Pan

PML has added a great-looking, solid-construction transmission pan to its line of products especially for automobile enthusiasts. The new transmission pan is designed specifically for C5 Corvette owners who push their Corvettes to the limit and for owners who just want to take care of their Corvettes. According to the company, this pan would also be useful for customers who are using LS-series engines and transmissions in their early vehicles.

PML
310-671-4345
www.yourcovers.com

The Elite by UnderCover is the most refined UnderCover to date. According to the company, it is meticulously designed, engineered and produced, but it’s the remarkable features that set it apart. The new tonneau features a completely new design, including a handle on the back, a code-able lock and a brighter and a removable LED light.UnderCover

The Elite

The Elite by UnderCover is the most refined UnderCover to date. According to the company, it is meticulously designed, engineered and produced, but it’s the remarkable features that set it apart. The new tonneau features a completely new design, including a handle on the back, a code-able lock and a brighter and a removable LED light.

UnderCover
866-900-8800
www.undercoverinfo.com

 

Tips on Maximizing International Opportunities at the 2014 SEMA Show
Mon, 09/01/2014 - 10:21
SEMA News—September 2014

INTERNATIONAL
By Linda Spencer

Tips on Maximizing International Opportunities at the 2014 SEMA Show

 

Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets at roundtable discussions to be held November 3 (the day before the SEMA Show opens), in room N259 of the Las Vegas Convention Center.
Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets at roundtable discussions to be held November 3 (the day before the SEMA Show opens), in room N259 of the Las Vegas Convention Center. 

  
SEMA companies interested in expanding their sales overseas or wishing to gain a foothold in key international markets for the first time should start planning now to take advantage of one of the biggest international events of the year—the 2014 SEMA Show. During the first week of November, resellers from more than 130 countries interested in purchasing performance and styling products will be descending on Las Vegas for the SEMA Show. In fact, early figures show that 25% of all buyers expected to attend this year’s Show reside outside the United States, which is similar to the percentage at the 2013 Show.

Here is a handy summary of international programs designed to help manufacturers connect to new markets and cross-border customers at this year’s Show:

Roundtable Discussions on Top Emerging Markets With Key Overseas Buyers
  • Monday, November 3, Upper North Hall, Room N259

Expand your company’s reach by learning during these interactive sessions which emerging markets are the most promising for your products and why. Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets. Also, learn about the top-selling products for street performance, off-roading and other growing niches.

  • Monday, November 3, 11:00 a.m.-12:00 p.m.
  • Seminar: IT1: International
  • Middle East Opportunities for SEMA-Member Manufacturers

The United Arab Emirates (UAE) and the surrounding countries provide some of the best opportunities for U.S. manufacturers. Off-roading, car collecting and motor-sports are growing in popularity. Learn how to cash in on this lucrative region. Attendees will also learn about the details of the second SEMA one-on-one matchmaking program being held in the UAE in March 2015.

  • Monday, November 3, 1:00 p.m.–2:00 p.m.
  • Seminar: IT2: International
  • The Developing Russian Specialty-Equipment Market

SEMA, in partnership with the U.S. Department of Commerce, has imported a Toyota HiLux and a Ford Ranger T6 to provide members with access to hard-to-obtain vehicles in order to create export-ready products. These vehicles as well as a Mitsubishi L200 and a Russian UAZ Hunter (both of which will arrive at the SEMA Garage—Industry Innovations Center in the fall) are all popularly accessorized overseas but not sold in the United States.
SEMA, in partnership with the U.S. Department of Commerce, has imported a Toyota HiLux and a Ford Ranger T6 to provide members with access to hard-to-obtain vehicles in order to create export-ready products. These vehicles as well as a Mitsubishi L200 and a Russian UAZ Hunter (both of which will arrive at the SEMA Garage—Industry Innovations Center in the fall) are all popularly accessorized overseas but not sold in the United States.

A strong contingent of buyers from this market of 140 million is expected at this second annual roundtable, bringing together exhibitors with retailers and wholesalers. Russia is the world’s sixth-largest automotive market in terms of annual passenger-vehicle sales and is the second largest in Europe after Germany. (Sales in Russia totaled about 2.6 million vehicles and Germany 2.9 million in 2013.) Russia is one of the most attractive automotive markets due to its potential for growth. According to the World Bank, there are only 271 vehicles per 1,000 people in Russia, compared with 797 per 1,000 in the United States. Growth will also come from consumers buying their second or even third vehicles, and the average age of vehicles on the road in Russia is 16 years. Russia has the highest gross domestic product per capita among the five major emerging national economies, which include Brazil, Russia, India, China and South Africa. Russia has double the per capita income of China—$20,000 compared to $11,000—and India is at about $6,000. Learn about the May 2015 trip to this market.
  • Monday, November 3, 3:00 p.m.–4:00 p.m.
  • Seminar: IT3: International
  • Insider Tips: Selling Specialty-Equipment Products in China, the World’s Largest Emerging Automotive Market

Chinese distributors and SEMA members already successful in the region provide insider tips. Learn the latest trends, applications and perceptions of United States brands in the Chinese market. This informal, practical session will be a great opportunity to meet with press and distributors of specialty products to assist you in deciding if this market of 1.3 billion people is a good fit for your products. Learn about the growing distribution system of the emerging markets as the outlet for U.S. goods spreads to shops throughout China—the most advanced market in the developing world.

Center for International Commerce

Exhibitors and international buyers are invited to use the Center for International Commerce (CIC) throughout the SEMA Show. Three private conference rooms and interpreters in key languages will be available free of charge. The CIC will be located in room N255 of the Las Vegas Convention Center and is a valuable resource for SEMA Show exhibitors and international buyers. SEMA’s international staff will be on hand at the CIC, as will a team of interpreters to assist in bilingual communication in key languages that include German, French, Spanish, Chinese, Japanese and Portuguese. Complimentary private meeting rooms are also available.

Buyers from throughout China participated in the 2013 SEMA China Business Development Conference. Pictured here are the cities and regions in which the 2013 resellers are based.
Buyers from throughout China participated in the 2013 SEMA China Business Development Conference. Pictured here are the cities and regions in which the 2013 resellers are based.

International Happy Hour

More than 1,000 companies are expected at the 11th annual SEMA International Happy Hour. The event provides an excellent opportunity to network with buyers and distributors from around the world. Top international media from key overseas markets will also be in attendance. The event is open to exhibitors and international buyers. For more information, e-mail bettyg@sema.org or visit sema.org/international.

Ninth AnnualGlobal Media Awards

The Global Media Awards will once again be selected by a group of top automotive journalists from more than 20 countries who will each name 10 products from the New Products Showcase that they think will most appeal to consumers in their home markets. Winning companies receive the awards, which signify the global appeal of their products, and the companies will be recognized at the International Happy Hour. To be considered, make sure that your products are featured in the New Products Showcase.

International Sales Staff

Arrange for your designated international sales manager to be available at the 2014 SEMA Show to meet with foreign buyers.

“We Export” Signs

Let international buyers know that you export. Display a multilingual “We Export” sign in your booth. Don’t know where to get one? Contact lindas@sema.org.

Manufacture Products for Overseas Vehicles?

Put a sign in the your booth notifying customers that you make products for the Toyota HiLux, Ford Ranger T6 and other vehicles widely accessorized overseas but not sold in the United States.

Tips on Maximizing International Opportunities at the 2014 SEMA Show
Mon, 09/01/2014 - 10:21
SEMA News—September 2014

INTERNATIONAL
By Linda Spencer

Tips on Maximizing International Opportunities at the 2014 SEMA Show

 

Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets at roundtable discussions to be held November 3 (the day before the SEMA Show opens), in room N259 of the Las Vegas Convention Center.
Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets at roundtable discussions to be held November 3 (the day before the SEMA Show opens), in room N259 of the Las Vegas Convention Center. 

  
SEMA companies interested in expanding their sales overseas or wishing to gain a foothold in key international markets for the first time should start planning now to take advantage of one of the biggest international events of the year—the 2014 SEMA Show. During the first week of November, resellers from more than 130 countries interested in purchasing performance and styling products will be descending on Las Vegas for the SEMA Show. In fact, early figures show that 25% of all buyers expected to attend this year’s Show reside outside the United States, which is similar to the percentage at the 2013 Show.

Here is a handy summary of international programs designed to help manufacturers connect to new markets and cross-border customers at this year’s Show:

Roundtable Discussions on Top Emerging Markets With Key Overseas Buyers
  • Monday, November 3, Upper North Hall, Room N259

Expand your company’s reach by learning during these interactive sessions which emerging markets are the most promising for your products and why. Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets. Also, learn about the top-selling products for street performance, off-roading and other growing niches.

  • Monday, November 3, 11:00 a.m.-12:00 p.m.
  • Seminar: IT1: International
  • Middle East Opportunities for SEMA-Member Manufacturers

The United Arab Emirates (UAE) and the surrounding countries provide some of the best opportunities for U.S. manufacturers. Off-roading, car collecting and motor-sports are growing in popularity. Learn how to cash in on this lucrative region. Attendees will also learn about the details of the second SEMA one-on-one matchmaking program being held in the UAE in March 2015.

  • Monday, November 3, 1:00 p.m.–2:00 p.m.
  • Seminar: IT2: International
  • The Developing Russian Specialty-Equipment Market

SEMA, in partnership with the U.S. Department of Commerce, has imported a Toyota HiLux and a Ford Ranger T6 to provide members with access to hard-to-obtain vehicles in order to create export-ready products. These vehicles as well as a Mitsubishi L200 and a Russian UAZ Hunter (both of which will arrive at the SEMA Garage—Industry Innovations Center in the fall) are all popularly accessorized overseas but not sold in the United States.
SEMA, in partnership with the U.S. Department of Commerce, has imported a Toyota HiLux and a Ford Ranger T6 to provide members with access to hard-to-obtain vehicles in order to create export-ready products. These vehicles as well as a Mitsubishi L200 and a Russian UAZ Hunter (both of which will arrive at the SEMA Garage—Industry Innovations Center in the fall) are all popularly accessorized overseas but not sold in the United States.

A strong contingent of buyers from this market of 140 million is expected at this second annual roundtable, bringing together exhibitors with retailers and wholesalers. Russia is the world’s sixth-largest automotive market in terms of annual passenger-vehicle sales and is the second largest in Europe after Germany. (Sales in Russia totaled about 2.6 million vehicles and Germany 2.9 million in 2013.) Russia is one of the most attractive automotive markets due to its potential for growth. According to the World Bank, there are only 271 vehicles per 1,000 people in Russia, compared with 797 per 1,000 in the United States. Growth will also come from consumers buying their second or even third vehicles, and the average age of vehicles on the road in Russia is 16 years. Russia has the highest gross domestic product per capita among the five major emerging national economies, which include Brazil, Russia, India, China and South Africa. Russia has double the per capita income of China—$20,000 compared to $11,000—and India is at about $6,000. Learn about the May 2015 trip to this market.
  • Monday, November 3, 3:00 p.m.–4:00 p.m.
  • Seminar: IT3: International
  • Insider Tips: Selling Specialty-Equipment Products in China, the World’s Largest Emerging Automotive Market

Chinese distributors and SEMA members already successful in the region provide insider tips. Learn the latest trends, applications and perceptions of United States brands in the Chinese market. This informal, practical session will be a great opportunity to meet with press and distributors of specialty products to assist you in deciding if this market of 1.3 billion people is a good fit for your products. Learn about the growing distribution system of the emerging markets as the outlet for U.S. goods spreads to shops throughout China—the most advanced market in the developing world.

Center for International Commerce

Exhibitors and international buyers are invited to use the Center for International Commerce (CIC) throughout the SEMA Show. Three private conference rooms and interpreters in key languages will be available free of charge. The CIC will be located in room N255 of the Las Vegas Convention Center and is a valuable resource for SEMA Show exhibitors and international buyers. SEMA’s international staff will be on hand at the CIC, as will a team of interpreters to assist in bilingual communication in key languages that include German, French, Spanish, Chinese, Japanese and Portuguese. Complimentary private meeting rooms are also available.

Buyers from throughout China participated in the 2013 SEMA China Business Development Conference. Pictured here are the cities and regions in which the 2013 resellers are based.
Buyers from throughout China participated in the 2013 SEMA China Business Development Conference. Pictured here are the cities and regions in which the 2013 resellers are based.

International Happy Hour

More than 1,000 companies are expected at the 11th annual SEMA International Happy Hour. The event provides an excellent opportunity to network with buyers and distributors from around the world. Top international media from key overseas markets will also be in attendance. The event is open to exhibitors and international buyers. For more information, e-mail bettyg@sema.org or visit sema.org/international.

Ninth AnnualGlobal Media Awards

The Global Media Awards will once again be selected by a group of top automotive journalists from more than 20 countries who will each name 10 products from the New Products Showcase that they think will most appeal to consumers in their home markets. Winning companies receive the awards, which signify the global appeal of their products, and the companies will be recognized at the International Happy Hour. To be considered, make sure that your products are featured in the New Products Showcase.

International Sales Staff

Arrange for your designated international sales manager to be available at the 2014 SEMA Show to meet with foreign buyers.

“We Export” Signs

Let international buyers know that you export. Display a multilingual “We Export” sign in your booth. Don’t know where to get one? Contact lindas@sema.org.

Manufacture Products for Overseas Vehicles?

Put a sign in the your booth notifying customers that you make products for the Toyota HiLux, Ford Ranger T6 and other vehicles widely accessorized overseas but not sold in the United States.

Tips on Maximizing International Opportunities at the 2014 SEMA Show
Mon, 09/01/2014 - 10:21
SEMA News—September 2014

INTERNATIONAL
By Linda Spencer

Tips on Maximizing International Opportunities at the 2014 SEMA Show

 

Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets at roundtable discussions to be held November 3 (the day before the SEMA Show opens), in room N259 of the Las Vegas Convention Center.
Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets at roundtable discussions to be held November 3 (the day before the SEMA Show opens), in room N259 of the Las Vegas Convention Center. 

  
SEMA companies interested in expanding their sales overseas or wishing to gain a foothold in key international markets for the first time should start planning now to take advantage of one of the biggest international events of the year—the 2014 SEMA Show. During the first week of November, resellers from more than 130 countries interested in purchasing performance and styling products will be descending on Las Vegas for the SEMA Show. In fact, early figures show that 25% of all buyers expected to attend this year’s Show reside outside the United States, which is similar to the percentage at the 2013 Show.

Here is a handy summary of international programs designed to help manufacturers connect to new markets and cross-border customers at this year’s Show:

Roundtable Discussions on Top Emerging Markets With Key Overseas Buyers
  • Monday, November 3, Upper North Hall, Room N259

Expand your company’s reach by learning during these interactive sessions which emerging markets are the most promising for your products and why. Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets. Also, learn about the top-selling products for street performance, off-roading and other growing niches.

  • Monday, November 3, 11:00 a.m.-12:00 p.m.
  • Seminar: IT1: International
  • Middle East Opportunities for SEMA-Member Manufacturers

The United Arab Emirates (UAE) and the surrounding countries provide some of the best opportunities for U.S. manufacturers. Off-roading, car collecting and motor-sports are growing in popularity. Learn how to cash in on this lucrative region. Attendees will also learn about the details of the second SEMA one-on-one matchmaking program being held in the UAE in March 2015.

  • Monday, November 3, 1:00 p.m.–2:00 p.m.
  • Seminar: IT2: International
  • The Developing Russian Specialty-Equipment Market

SEMA, in partnership with the U.S. Department of Commerce, has imported a Toyota HiLux and a Ford Ranger T6 to provide members with access to hard-to-obtain vehicles in order to create export-ready products. These vehicles as well as a Mitsubishi L200 and a Russian UAZ Hunter (both of which will arrive at the SEMA Garage—Industry Innovations Center in the fall) are all popularly accessorized overseas but not sold in the United States.
SEMA, in partnership with the U.S. Department of Commerce, has imported a Toyota HiLux and a Ford Ranger T6 to provide members with access to hard-to-obtain vehicles in order to create export-ready products. These vehicles as well as a Mitsubishi L200 and a Russian UAZ Hunter (both of which will arrive at the SEMA Garage—Industry Innovations Center in the fall) are all popularly accessorized overseas but not sold in the United States.

A strong contingent of buyers from this market of 140 million is expected at this second annual roundtable, bringing together exhibitors with retailers and wholesalers. Russia is the world’s sixth-largest automotive market in terms of annual passenger-vehicle sales and is the second largest in Europe after Germany. (Sales in Russia totaled about 2.6 million vehicles and Germany 2.9 million in 2013.) Russia is one of the most attractive automotive markets due to its potential for growth. According to the World Bank, there are only 271 vehicles per 1,000 people in Russia, compared with 797 per 1,000 in the United States. Growth will also come from consumers buying their second or even third vehicles, and the average age of vehicles on the road in Russia is 16 years. Russia has the highest gross domestic product per capita among the five major emerging national economies, which include Brazil, Russia, India, China and South Africa. Russia has double the per capita income of China—$20,000 compared to $11,000—and India is at about $6,000. Learn about the May 2015 trip to this market.
  • Monday, November 3, 3:00 p.m.–4:00 p.m.
  • Seminar: IT3: International
  • Insider Tips: Selling Specialty-Equipment Products in China, the World’s Largest Emerging Automotive Market

Chinese distributors and SEMA members already successful in the region provide insider tips. Learn the latest trends, applications and perceptions of United States brands in the Chinese market. This informal, practical session will be a great opportunity to meet with press and distributors of specialty products to assist you in deciding if this market of 1.3 billion people is a good fit for your products. Learn about the growing distribution system of the emerging markets as the outlet for U.S. goods spreads to shops throughout China—the most advanced market in the developing world.

Center for International Commerce

Exhibitors and international buyers are invited to use the Center for International Commerce (CIC) throughout the SEMA Show. Three private conference rooms and interpreters in key languages will be available free of charge. The CIC will be located in room N255 of the Las Vegas Convention Center and is a valuable resource for SEMA Show exhibitors and international buyers. SEMA’s international staff will be on hand at the CIC, as will a team of interpreters to assist in bilingual communication in key languages that include German, French, Spanish, Chinese, Japanese and Portuguese. Complimentary private meeting rooms are also available.

Buyers from throughout China participated in the 2013 SEMA China Business Development Conference. Pictured here are the cities and regions in which the 2013 resellers are based.
Buyers from throughout China participated in the 2013 SEMA China Business Development Conference. Pictured here are the cities and regions in which the 2013 resellers are based.

International Happy Hour

More than 1,000 companies are expected at the 11th annual SEMA International Happy Hour. The event provides an excellent opportunity to network with buyers and distributors from around the world. Top international media from key overseas markets will also be in attendance. The event is open to exhibitors and international buyers. For more information, e-mail bettyg@sema.org or visit sema.org/international.

Ninth AnnualGlobal Media Awards

The Global Media Awards will once again be selected by a group of top automotive journalists from more than 20 countries who will each name 10 products from the New Products Showcase that they think will most appeal to consumers in their home markets. Winning companies receive the awards, which signify the global appeal of their products, and the companies will be recognized at the International Happy Hour. To be considered, make sure that your products are featured in the New Products Showcase.

International Sales Staff

Arrange for your designated international sales manager to be available at the 2014 SEMA Show to meet with foreign buyers.

“We Export” Signs

Let international buyers know that you export. Display a multilingual “We Export” sign in your booth. Don’t know where to get one? Contact lindas@sema.org.

Manufacture Products for Overseas Vehicles?

Put a sign in the your booth notifying customers that you make products for the Toyota HiLux, Ford Ranger T6 and other vehicles widely accessorized overseas but not sold in the United States.

Tips on Maximizing International Opportunities at the 2014 SEMA Show
Mon, 09/01/2014 - 10:21
SEMA News—September 2014

INTERNATIONAL
By Linda Spencer

Tips on Maximizing International Opportunities at the 2014 SEMA Show

 

Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets at roundtable discussions to be held November 3 (the day before the SEMA Show opens), in room N259 of the Las Vegas Convention Center.
Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets at roundtable discussions to be held November 3 (the day before the SEMA Show opens), in room N259 of the Las Vegas Convention Center. 

  
SEMA companies interested in expanding their sales overseas or wishing to gain a foothold in key international markets for the first time should start planning now to take advantage of one of the biggest international events of the year—the 2014 SEMA Show. During the first week of November, resellers from more than 130 countries interested in purchasing performance and styling products will be descending on Las Vegas for the SEMA Show. In fact, early figures show that 25% of all buyers expected to attend this year’s Show reside outside the United States, which is similar to the percentage at the 2013 Show.

Here is a handy summary of international programs designed to help manufacturers connect to new markets and cross-border customers at this year’s Show:

Roundtable Discussions on Top Emerging Markets With Key Overseas Buyers
  • Monday, November 3, Upper North Hall, Room N259

Expand your company’s reach by learning during these interactive sessions which emerging markets are the most promising for your products and why. Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets. Also, learn about the top-selling products for street performance, off-roading and other growing niches.

  • Monday, November 3, 11:00 a.m.-12:00 p.m.
  • Seminar: IT1: International
  • Middle East Opportunities for SEMA-Member Manufacturers

The United Arab Emirates (UAE) and the surrounding countries provide some of the best opportunities for U.S. manufacturers. Off-roading, car collecting and motor-sports are growing in popularity. Learn how to cash in on this lucrative region. Attendees will also learn about the details of the second SEMA one-on-one matchmaking program being held in the UAE in March 2015.

  • Monday, November 3, 1:00 p.m.–2:00 p.m.
  • Seminar: IT2: International
  • The Developing Russian Specialty-Equipment Market

SEMA, in partnership with the U.S. Department of Commerce, has imported a Toyota HiLux and a Ford Ranger T6 to provide members with access to hard-to-obtain vehicles in order to create export-ready products. These vehicles as well as a Mitsubishi L200 and a Russian UAZ Hunter (both of which will arrive at the SEMA Garage—Industry Innovations Center in the fall) are all popularly accessorized overseas but not sold in the United States.
SEMA, in partnership with the U.S. Department of Commerce, has imported a Toyota HiLux and a Ford Ranger T6 to provide members with access to hard-to-obtain vehicles in order to create export-ready products. These vehicles as well as a Mitsubishi L200 and a Russian UAZ Hunter (both of which will arrive at the SEMA Garage—Industry Innovations Center in the fall) are all popularly accessorized overseas but not sold in the United States.

A strong contingent of buyers from this market of 140 million is expected at this second annual roundtable, bringing together exhibitors with retailers and wholesalers. Russia is the world’s sixth-largest automotive market in terms of annual passenger-vehicle sales and is the second largest in Europe after Germany. (Sales in Russia totaled about 2.6 million vehicles and Germany 2.9 million in 2013.) Russia is one of the most attractive automotive markets due to its potential for growth. According to the World Bank, there are only 271 vehicles per 1,000 people in Russia, compared with 797 per 1,000 in the United States. Growth will also come from consumers buying their second or even third vehicles, and the average age of vehicles on the road in Russia is 16 years. Russia has the highest gross domestic product per capita among the five major emerging national economies, which include Brazil, Russia, India, China and South Africa. Russia has double the per capita income of China—$20,000 compared to $11,000—and India is at about $6,000. Learn about the May 2015 trip to this market.
  • Monday, November 3, 3:00 p.m.–4:00 p.m.
  • Seminar: IT3: International
  • Insider Tips: Selling Specialty-Equipment Products in China, the World’s Largest Emerging Automotive Market

Chinese distributors and SEMA members already successful in the region provide insider tips. Learn the latest trends, applications and perceptions of United States brands in the Chinese market. This informal, practical session will be a great opportunity to meet with press and distributors of specialty products to assist you in deciding if this market of 1.3 billion people is a good fit for your products. Learn about the growing distribution system of the emerging markets as the outlet for U.S. goods spreads to shops throughout China—the most advanced market in the developing world.

Center for International Commerce

Exhibitors and international buyers are invited to use the Center for International Commerce (CIC) throughout the SEMA Show. Three private conference rooms and interpreters in key languages will be available free of charge. The CIC will be located in room N255 of the Las Vegas Convention Center and is a valuable resource for SEMA Show exhibitors and international buyers. SEMA’s international staff will be on hand at the CIC, as will a team of interpreters to assist in bilingual communication in key languages that include German, French, Spanish, Chinese, Japanese and Portuguese. Complimentary private meeting rooms are also available.

Buyers from throughout China participated in the 2013 SEMA China Business Development Conference. Pictured here are the cities and regions in which the 2013 resellers are based.
Buyers from throughout China participated in the 2013 SEMA China Business Development Conference. Pictured here are the cities and regions in which the 2013 resellers are based.

International Happy Hour

More than 1,000 companies are expected at the 11th annual SEMA International Happy Hour. The event provides an excellent opportunity to network with buyers and distributors from around the world. Top international media from key overseas markets will also be in attendance. The event is open to exhibitors and international buyers. For more information, e-mail bettyg@sema.org or visit sema.org/international.

Ninth AnnualGlobal Media Awards

The Global Media Awards will once again be selected by a group of top automotive journalists from more than 20 countries who will each name 10 products from the New Products Showcase that they think will most appeal to consumers in their home markets. Winning companies receive the awards, which signify the global appeal of their products, and the companies will be recognized at the International Happy Hour. To be considered, make sure that your products are featured in the New Products Showcase.

International Sales Staff

Arrange for your designated international sales manager to be available at the 2014 SEMA Show to meet with foreign buyers.

“We Export” Signs

Let international buyers know that you export. Display a multilingual “We Export” sign in your booth. Don’t know where to get one? Contact lindas@sema.org.

Manufacture Products for Overseas Vehicles?

Put a sign in the your booth notifying customers that you make products for the Toyota HiLux, Ford Ranger T6 and other vehicles widely accessorized overseas but not sold in the United States.

Tips on Maximizing International Opportunities at the 2014 SEMA Show
Mon, 09/01/2014 - 10:21
SEMA News—September 2014

INTERNATIONAL
By Linda Spencer

Tips on Maximizing International Opportunities at the 2014 SEMA Show

 

Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets at roundtable discussions to be held November 3 (the day before the SEMA Show opens), in room N259 of the Las Vegas Convention Center.
Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets at roundtable discussions to be held November 3 (the day before the SEMA Show opens), in room N259 of the Las Vegas Convention Center. 

  
SEMA companies interested in expanding their sales overseas or wishing to gain a foothold in key international markets for the first time should start planning now to take advantage of one of the biggest international events of the year—the 2014 SEMA Show. During the first week of November, resellers from more than 130 countries interested in purchasing performance and styling products will be descending on Las Vegas for the SEMA Show. In fact, early figures show that 25% of all buyers expected to attend this year’s Show reside outside the United States, which is similar to the percentage at the 2013 Show.

Here is a handy summary of international programs designed to help manufacturers connect to new markets and cross-border customers at this year’s Show:

Roundtable Discussions on Top Emerging Markets With Key Overseas Buyers
  • Monday, November 3, Upper North Hall, Room N259

Expand your company’s reach by learning during these interactive sessions which emerging markets are the most promising for your products and why. Top specialty-equipment distributors and retailers will talk about the challenges and opportunities in their markets. Also, learn about the top-selling products for street performance, off-roading and other growing niches.

  • Monday, November 3, 11:00 a.m.-12:00 p.m.
  • Seminar: IT1: International
  • Middle East Opportunities for SEMA-Member Manufacturers

The United Arab Emirates (UAE) and the surrounding countries provide some of the best opportunities for U.S. manufacturers. Off-roading, car collecting and motor-sports are growing in popularity. Learn how to cash in on this lucrative region. Attendees will also learn about the details of the second SEMA one-on-one matchmaking program being held in the UAE in March 2015.

  • Monday, November 3, 1:00 p.m.–2:00 p.m.
  • Seminar: IT2: International
  • The Developing Russian Specialty-Equipment Market

SEMA, in partnership with the U.S. Department of Commerce, has imported a Toyota HiLux and a Ford Ranger T6 to provide members with access to hard-to-obtain vehicles in order to create export-ready products. These vehicles as well as a Mitsubishi L200 and a Russian UAZ Hunter (both of which will arrive at the SEMA Garage—Industry Innovations Center in the fall) are all popularly accessorized overseas but not sold in the United States.
SEMA, in partnership with the U.S. Department of Commerce, has imported a Toyota HiLux and a Ford Ranger T6 to provide members with access to hard-to-obtain vehicles in order to create export-ready products. These vehicles as well as a Mitsubishi L200 and a Russian UAZ Hunter (both of which will arrive at the SEMA Garage—Industry Innovations Center in the fall) are all popularly accessorized overseas but not sold in the United States.

A strong contingent of buyers from this market of 140 million is expected at this second annual roundtable, bringing together exhibitors with retailers and wholesalers. Russia is the world’s sixth-largest automotive market in terms of annual passenger-vehicle sales and is the second largest in Europe after Germany. (Sales in Russia totaled about 2.6 million vehicles and Germany 2.9 million in 2013.) Russia is one of the most attractive automotive markets due to its potential for growth. According to the World Bank, there are only 271 vehicles per 1,000 people in Russia, compared with 797 per 1,000 in the United States. Growth will also come from consumers buying their second or even third vehicles, and the average age of vehicles on the road in Russia is 16 years. Russia has the highest gross domestic product per capita among the five major emerging national economies, which include Brazil, Russia, India, China and South Africa. Russia has double the per capita income of China—$20,000 compared to $11,000—and India is at about $6,000. Learn about the May 2015 trip to this market.
  • Monday, November 3, 3:00 p.m.–4:00 p.m.
  • Seminar: IT3: International
  • Insider Tips: Selling Specialty-Equipment Products in China, the World’s Largest Emerging Automotive Market

Chinese distributors and SEMA members already successful in the region provide insider tips. Learn the latest trends, applications and perceptions of United States brands in the Chinese market. This informal, practical session will be a great opportunity to meet with press and distributors of specialty products to assist you in deciding if this market of 1.3 billion people is a good fit for your products. Learn about the growing distribution system of the emerging markets as the outlet for U.S. goods spreads to shops throughout China—the most advanced market in the developing world.

Center for International Commerce

Exhibitors and international buyers are invited to use the Center for International Commerce (CIC) throughout the SEMA Show. Three private conference rooms and interpreters in key languages will be available free of charge. The CIC will be located in room N255 of the Las Vegas Convention Center and is a valuable resource for SEMA Show exhibitors and international buyers. SEMA’s international staff will be on hand at the CIC, as will a team of interpreters to assist in bilingual communication in key languages that include German, French, Spanish, Chinese, Japanese and Portuguese. Complimentary private meeting rooms are also available.

Buyers from throughout China participated in the 2013 SEMA China Business Development Conference. Pictured here are the cities and regions in which the 2013 resellers are based.
Buyers from throughout China participated in the 2013 SEMA China Business Development Conference. Pictured here are the cities and regions in which the 2013 resellers are based.

International Happy Hour

More than 1,000 companies are expected at the 11th annual SEMA International Happy Hour. The event provides an excellent opportunity to network with buyers and distributors from around the world. Top international media from key overseas markets will also be in attendance. The event is open to exhibitors and international buyers. For more information, e-mail bettyg@sema.org or visit sema.org/international.

Ninth AnnualGlobal Media Awards

The Global Media Awards will once again be selected by a group of top automotive journalists from more than 20 countries who will each name 10 products from the New Products Showcase that they think will most appeal to consumers in their home markets. Winning companies receive the awards, which signify the global appeal of their products, and the companies will be recognized at the International Happy Hour. To be considered, make sure that your products are featured in the New Products Showcase.

International Sales Staff

Arrange for your designated international sales manager to be available at the 2014 SEMA Show to meet with foreign buyers.

“We Export” Signs

Let international buyers know that you export. Display a multilingual “We Export” sign in your booth. Don’t know where to get one? Contact lindas@sema.org.

Manufacture Products for Overseas Vehicles?

Put a sign in the your booth notifying customers that you make products for the Toyota HiLux, Ford Ranger T6 and other vehicles widely accessorized overseas but not sold in the United States.

Facebook’s Crackdown on Free Business Posts
Mon, 09/01/2014 - 10:14
SEMA News—September 2014

INTERNET
By Joe Dysart

Facebook’s Crackdown on Free Business Posts

For Many, a Bitter Pill

With technology’s relentless evolution, businesses have a fresh crop of digital tools that they can use to pinpoint hot recruiting prospects in cyberspace and grab la crème de la crème before they get away. Social-media sniffers, mobilized career websites and video interviewing have all received major upgrades in the past year, making it even easier for businesses to snag prime candidates.Businesses smarting over Facebook’s decision to severely limit their ability to communicate with people who like their business pages on the social network recently got an explanation from the web titan about the policy change. But many aren’t buying it.

“Facebook wants us to pay for real estate that we used to get for free,” said Leslie Nuccio, creative strategist for Meltwater, a social media monitoring and press relations firm.

Before the policy change, businesses absolutely loved the Facebook “Like” system. Essentially, people who clicked a button and Liked a business page on Facebook regularly received posts from that business in their Facebook News Feed. (The News Feed is the middle column on a user’s Facebook homepage that shows posts from friends, posts from businesses they’ve Liked on Facebook and old-school advertising posts.)

The Like was a marketer’s dream, in that a business on Facebook could stay in constant—sometimes daily—contact with customers by sending out interesting posts related to their products or services. Indeed, a corporate business that had, say, 300,000 people who Liked its business page on Facebook could post a text-and-image message to the social network, and all 300,000 people who were followers of the company would see that message at absolutely no cost to the business.

The smartest of these businesses also quickly realized that the way to stay Liked among current and potential customers was to engage in an authentic “conversation” with Facebook users rather than launch old-school posts in promotional blast form. In the technical jargon of marketing, this ability to send posts for free to everyone who Liked your business page on Facebook is known as “organic reach,” and marketers love it.

Sadly, however, that cozy relationship between businesses and Facebook users began to degrade about two years ago when Facebook started to severely throttle back the “reach” of posts that businesses were sending people who had Liked their pages. The result is that as little as 6% or fewer of people who have Liked a business page on Facebook these days actually receive any particular post that business sends over the social network, according to Marshall Manson, a managing director at Ogilvy & Mather. Moreover, Manson predicts that it’s only a matter of time before the organic reach of businesses on Facebook will plummet to zero.

Officially, Facebook insists that the only reason businesses on the social network are now reaching only a fraction of the people they used to reach is due to an enhanced content-filtering process that the social network has been fine-tuning during the past year. Essentially, Facebook said that its users are being inundated with too much content on a daily basis from both businesses and other users. So the social network is increasingly filtering the content that shows up in a user’s News Feed based on the data Facebook finds in that user’s Facebook profile and in his or her activity on Facebook.

“Rather than showing people all possible content, News Feed is designed to show each person on Facebook the content that’s most relevant to them,” said Brian Boland, lead for the ads marketing team at Facebook. “To choose which stories to show, News Feed ranks each possible story from more to less important by looking at thousands of factors relative to each person.”

According to Boland, this filtering process is an entirely benign and innocent attempt by Facebook to ensure that Facebook users’ News Feeds are absolutely as relevant and interesting as humanely possible.

“In our tests, we’ve always found that the News Feed ranking system offers people a better, more engaging experience on Facebook,” Boland said. “We’ve gotten better at showing high-quality content. And we’ve cleaned up News Feed spam.”

Maybe so. But in the view of many businesses that have spent thousands upon thousands of dollars over the years reaching out to Facebook users—cajoling, tempting and rewarding them to Like their business pages—Facebook’s move to severely throttle back their ability to post to those Facebook followers feels like a money grab.

“To be fair to the brands here, Facebook has put on a real dog-and-pony show over the past several years to convince companies that building up their followers is a great idea and that the big payoff is the earned media that we were getting in those News Feeds,” said Meltwater’s Nuccio.

Indeed, Facebook’s Boland is quick to note that businesses wanting to override Facebook’s content filtering system and get a post into the News Feed of all the people who have Liked their business pages on Facebook can still do so. They just have to pay for it now.

In Facebook terms, that override is called a Boost, and it’s available to any business that is willing to pay for the added reach, often billed on a per-thousand-users rate scheme. Again, this “option” smells like a money grab to many Facebook business users. But like it or hate it, Facebook’s Boosts and its content-filtering system appear to be here to stay for the long haul.

While it may take many businesses some time to cotton to that new reality, they still have some ways right now to deal with the new regime:

Encourage Facebook Followers to Check “Get Notifications”: People who have Liked a business’ Facebook page can signal to Facebook that they really do want to see posts from the business if they check the Get Notifications option. To check this option, users may:

  • Click “Pages Feed” on the Facebook homepage to see all the pages they’ve Liked
  • Scroll through those pages to see a post from the specific business
  • Click on an arrow in the right-hand corner of the business’s post
  • Highlight and click “Get Notifications’

Encourage Your Followers to Recommend Your Posts: Facebook automatically increases the reach of a post from your business if one or more of your followers recommend your post to a friend or colleague. Encourage your followers to do this with every post you make.

Beef Up Your E-Mail Marketing: Many businesses are aggressively seeking the e-mail addresses of people who have Liked them on Facebook. The theory is that people have already signaled that they want communications from the business if they’ve gone out of their way to Like it on Facebook. With e-mail, you can go directly to these people without worrying about a middle man.

Bite the Bullet and Buy the Boost: Even though the deal is not nearly as good as before (when posts used to be free), buying a Boost from Facebook to reach everyone who’s Liked your page is still relatively inexpensive compared to other advertising.

“Facebook placement is really, really cheap compared to other channels,” said Meltwater’s Nuccio. “I have a consultant friend who works with a charity, and they saw their organic reach tank by 90% from a reach of 750 to about 75 with the recent changes. They then spent $200 for promoted posts, and they reached 4,500 people.”

Joe Dysart is an Internet speaker and business consultant based in Manhattan.
646-233-4089
joe@joedysart.com
www.joedysart.com

Facebook’s Crackdown on Free Business Posts
Mon, 09/01/2014 - 10:14
SEMA News—September 2014

INTERNET
By Joe Dysart

Facebook’s Crackdown on Free Business Posts

For Many, a Bitter Pill

With technology’s relentless evolution, businesses have a fresh crop of digital tools that they can use to pinpoint hot recruiting prospects in cyberspace and grab la crème de la crème before they get away. Social-media sniffers, mobilized career websites and video interviewing have all received major upgrades in the past year, making it even easier for businesses to snag prime candidates.Businesses smarting over Facebook’s decision to severely limit their ability to communicate with people who like their business pages on the social network recently got an explanation from the web titan about the policy change. But many aren’t buying it.

“Facebook wants us to pay for real estate that we used to get for free,” said Leslie Nuccio, creative strategist for Meltwater, a social media monitoring and press relations firm.

Before the policy change, businesses absolutely loved the Facebook “Like” system. Essentially, people who clicked a button and Liked a business page on Facebook regularly received posts from that business in their Facebook News Feed. (The News Feed is the middle column on a user’s Facebook homepage that shows posts from friends, posts from businesses they’ve Liked on Facebook and old-school advertising posts.)

The Like was a marketer’s dream, in that a business on Facebook could stay in constant—sometimes daily—contact with customers by sending out interesting posts related to their products or services. Indeed, a corporate business that had, say, 300,000 people who Liked its business page on Facebook could post a text-and-image message to the social network, and all 300,000 people who were followers of the company would see that message at absolutely no cost to the business.

The smartest of these businesses also quickly realized that the way to stay Liked among current and potential customers was to engage in an authentic “conversation” with Facebook users rather than launch old-school posts in promotional blast form. In the technical jargon of marketing, this ability to send posts for free to everyone who Liked your business page on Facebook is known as “organic reach,” and marketers love it.

Sadly, however, that cozy relationship between businesses and Facebook users began to degrade about two years ago when Facebook started to severely throttle back the “reach” of posts that businesses were sending people who had Liked their pages. The result is that as little as 6% or fewer of people who have Liked a business page on Facebook these days actually receive any particular post that business sends over the social network, according to Marshall Manson, a managing director at Ogilvy & Mather. Moreover, Manson predicts that it’s only a matter of time before the organic reach of businesses on Facebook will plummet to zero.

Officially, Facebook insists that the only reason businesses on the social network are now reaching only a fraction of the people they used to reach is due to an enhanced content-filtering process that the social network has been fine-tuning during the past year. Essentially, Facebook said that its users are being inundated with too much content on a daily basis from both businesses and other users. So the social network is increasingly filtering the content that shows up in a user’s News Feed based on the data Facebook finds in that user’s Facebook profile and in his or her activity on Facebook.

“Rather than showing people all possible content, News Feed is designed to show each person on Facebook the content that’s most relevant to them,” said Brian Boland, lead for the ads marketing team at Facebook. “To choose which stories to show, News Feed ranks each possible story from more to less important by looking at thousands of factors relative to each person.”

According to Boland, this filtering process is an entirely benign and innocent attempt by Facebook to ensure that Facebook users’ News Feeds are absolutely as relevant and interesting as humanely possible.

“In our tests, we’ve always found that the News Feed ranking system offers people a better, more engaging experience on Facebook,” Boland said. “We’ve gotten better at showing high-quality content. And we’ve cleaned up News Feed spam.”

Maybe so. But in the view of many businesses that have spent thousands upon thousands of dollars over the years reaching out to Facebook users—cajoling, tempting and rewarding them to Like their business pages—Facebook’s move to severely throttle back their ability to post to those Facebook followers feels like a money grab.

“To be fair to the brands here, Facebook has put on a real dog-and-pony show over the past several years to convince companies that building up their followers is a great idea and that the big payoff is the earned media that we were getting in those News Feeds,” said Meltwater’s Nuccio.

Indeed, Facebook’s Boland is quick to note that businesses wanting to override Facebook’s content filtering system and get a post into the News Feed of all the people who have Liked their business pages on Facebook can still do so. They just have to pay for it now.

In Facebook terms, that override is called a Boost, and it’s available to any business that is willing to pay for the added reach, often billed on a per-thousand-users rate scheme. Again, this “option” smells like a money grab to many Facebook business users. But like it or hate it, Facebook’s Boosts and its content-filtering system appear to be here to stay for the long haul.

While it may take many businesses some time to cotton to that new reality, they still have some ways right now to deal with the new regime:

Encourage Facebook Followers to Check “Get Notifications”: People who have Liked a business’ Facebook page can signal to Facebook that they really do want to see posts from the business if they check the Get Notifications option. To check this option, users may:

  • Click “Pages Feed” on the Facebook homepage to see all the pages they’ve Liked
  • Scroll through those pages to see a post from the specific business
  • Click on an arrow in the right-hand corner of the business’s post
  • Highlight and click “Get Notifications’

Encourage Your Followers to Recommend Your Posts: Facebook automatically increases the reach of a post from your business if one or more of your followers recommend your post to a friend or colleague. Encourage your followers to do this with every post you make.

Beef Up Your E-Mail Marketing: Many businesses are aggressively seeking the e-mail addresses of people who have Liked them on Facebook. The theory is that people have already signaled that they want communications from the business if they’ve gone out of their way to Like it on Facebook. With e-mail, you can go directly to these people without worrying about a middle man.

Bite the Bullet and Buy the Boost: Even though the deal is not nearly as good as before (when posts used to be free), buying a Boost from Facebook to reach everyone who’s Liked your page is still relatively inexpensive compared to other advertising.

“Facebook placement is really, really cheap compared to other channels,” said Meltwater’s Nuccio. “I have a consultant friend who works with a charity, and they saw their organic reach tank by 90% from a reach of 750 to about 75 with the recent changes. They then spent $200 for promoted posts, and they reached 4,500 people.”

Joe Dysart is an Internet speaker and business consultant based in Manhattan.
646-233-4089
joe@joedysart.com
www.joedysart.com