News | Specialty Equipment Market Association (SEMA)

Mon, 06/01/2015 - 09:17

SEMA News—June 2015

BUSINESS
By Chad Simon

Retail Spotlight

H&H Classic Parts Perseveres Despite Changing Business Climates

H&H Classic Parts is a retail mail-order company located in Bentonville, Arkansas. It has seven employees.

Initially a one-man operation run by Herman Smith, H&H Classic Parts opened its doors in September 1987 as a hobby that got way out of hand, according to Smith’s son Tray, who is now vice president of operations and sales. The company has since grown in size by 300%.

During H&H’s infancy, the elder Smith also owned an automotive service center. It housed H&H in a small room, but he sold the service center in 1993 so that he could concentrate on growing H&H. Soon after, the company added 7,200 sq. ft. and expanded again last year by 13,000 sq. ft.

Today, H&H is a family-owned retail mail-order company in Bentonville, Arkansas. It has seven employees and is located in a 24,000-sq.-ft. facility that includes a warehouse and showroom.

The company specializes in selling more than 20,000 parts from more than 150 manufacturers for Tri-Five Chevrolet cars, ’55–’72 Chevrolet and GMC trucks, Impalas and GM fullsize cars, ’58–’70 Chevelles, ’64–’72 Novas and ’62–’74 Camaros. It will soon add ’67–’81 Camaro components.

Overcoming Challenges

Since ’95, H&H has achieved success by catering to an older demographic of Chevy enthusiasts. Sales were up 120.8% but, as with many other companies, the 2008 recession brought sales to a crawl. H&H is a discretionary business, so it saw as much as a 20% drop during that time, according to Tray Smith. It still hasn’t all returned, but the company is within 5% of its 2007 peak.

H&H Classic Parts

12325 Hwy. 72 West
Bentonville, AR 72712
479-787-5575
www.hhclassic.com

•Owners: Herman, Liz and Tray Smith.
•Seven employees.
•Specializes in retail mail order of GM/Chevy parts.
•Sales are up 120.8% since 1995.
•Focuses are providing customers personal service and fast ship times.
•Plans to expand into Camaro and ’80s truck parts.
•Operates in a 24,000-sq.-ft. facility in Bentonville, Arkansas.
•Believes in having a presence at industry shows and events to get out in front of customers.
•Industry challenges include gaining and retaining customers, attracting young talent and combating legislative issues that affect the industry.

“We survived 2008 with low overhead and by doing more with fewer people,” Smith said. “We never laid anybody off, but we had staff who left on their own. We changed the amount of product we brought in and how we moved it across. We figured out how to increase our turns by handling less inventory but still selling the same amount of product. It was a process of going through and looking at the way we did business and figuring out how we could do it cheaper and still provide the same level of service. It was the right road for us, because we survived when a lot of companies didn’t. I call it the thinning of the herd. A lot of companies aren’t here anymore, some big and some small.”

In addition to outlasting the recession, it’s challenging from a sales standpoint to find a customer who’s willing and able to spend money on hot rods and classic cars and then take care of and retain that customer, according to Smith.

The greatest long-term struggle is what Smith and many others call “the graying of the industry.” Most of H&H’s customers are 45 and older, although Smith is starting to see younger guys ages 25–40 taking an interest in some of the Novas and pickups.

“I’m 40 years old, and I’m considered a young guy in this business,” Smith said. “As an industry, to attract a younger demographic, we have to be willing to adapt to what they’re interested in. It’s tough to get a 16-year-old kid to come out and build a Tri-Five Chevrolet car, because they can’t afford it. We have to adapt to newer model years and different types of cars to stay relevant. If we don’t, we’ll see this industry disappear. It won’t disappear tomorrow; it’s a long-term thing. It’s a tough sell with some of the older members of this industry. Sometimes we get tunnel vision and are focused on only the now instead of 15–20 years from now.”


	Last year, H&H added 13,000 sq. ft. to its facility, including a new showroom.

Even marketing strategies require evolving with the times. Since the way people choose to consume news today has largely shifted from print to digital, the majority of H&H’s advertising dollars is spent online and on social-media platforms such as Facebook. Instead of advertising in 40–50 magazines as the company used to 15–20 years ago, it’s down to the 10 that bring it the best response rates.

Another challenge facing the industry is combating harmful legislation passed in Washington, D.C., such as stringent ethanol requirements and limited off-road access to public lands. Smith currently serves on SEMA’s Automotive Restoration Market Organization (ARMO) as the legislative committee chairman.

“It’s something I believe in whole-heartedly,” he said. “If we as an industry don’t make noise about what we feel is wrong politically, we’re going to get run over.”

Provide Personal Service

The level of personal service H&H provides is what sets it apart from its competition, according to Smith. Many companies today are being bought up by investment groups and turned into conglomerates. As a result, customers lose out on one-on-one service. Even though Smith is an owner, he always makes himself available to personally help his customers whenever necessary.

“We do our best to make an investment in our customers,” he said. “We understand that they have a choice of where they go to spend their money.”

	Orders placed on in-stock items are always out the door the same or following day.

Making yourself visible to vendors is just as important. H&H has expanded its vendor base from 12 to more than 150 since its 1987 launch. According to Smith, one of the best vehicles he has to establish and maintain vendor relationships is attending the SEMA Show.

“Being able to go out there, even for just five minutes of face time, is golden,” he said. “It puts a face to the voice and the money you’re spending with them.”

Smith and his team are set to attend 20 events this year in their mobile warehouse, which is filled with 4,000 to 5,000 different products of the 20,000 they sell. These opportunities will bring them more face time with their customers, since there’s a segment of the market that will buy product only after they see it firsthand.

Another factor that sets H&H apart is its fast ship times. Orders placed on in-stock items are out the door the same or following day. According to Smith, 99.8% of everything going out is correct and damage-free, and the company’s return rate is miniscule.

Looking Ahead

Smith said that H&H will begin to focus more on the Camaro and ’80s trucks because of the plethora of parts available and their numbers on the road. The company had plans to expand its reach several years ago, but those plans were put on the back burner when the recession hit because H&H was just trying to survive. Now that sales are picking up and people have more discretionary income to spend on their toys, Smith believes it’s time to expand into different products to meet customer needs.

Smith advised that novice retailers get to know their product before they sell and stressed the harm caused by giving it away.

“A lot of guys come into this business in the small end of it, and they feel like they have to give product away in order to make a sale,” he said. “It does nothing but hurt the industry. You don’t have to be the highest-priced guy out there; you don’t have to be the cheapest guy. Let the merits of how you do business make the sale for you. Get to know your product. Don’t just go out there and sell it. Don’t be afraid to say, ‘I don’t know, but I’ll find out.’”

Retail Spotlight

Mon, 06/01/2015 - 09:17

SEMA News—June 2015

BUSINESS
By Chad Simon

Retail Spotlight

H&H Classic Parts Perseveres Despite Changing Business Climates

H&H Classic Parts is a retail mail-order company located in Bentonville, Arkansas. It has seven employees.

Initially a one-man operation run by Herman Smith, H&H Classic Parts opened its doors in September 1987 as a hobby that got way out of hand, according to Smith’s son Tray, who is now vice president of operations and sales. The company has since grown in size by 300%.

During H&H’s infancy, the elder Smith also owned an automotive service center. It housed H&H in a small room, but he sold the service center in 1993 so that he could concentrate on growing H&H. Soon after, the company added 7,200 sq. ft. and expanded again last year by 13,000 sq. ft.

Today, H&H is a family-owned retail mail-order company in Bentonville, Arkansas. It has seven employees and is located in a 24,000-sq.-ft. facility that includes a warehouse and showroom.

The company specializes in selling more than 20,000 parts from more than 150 manufacturers for Tri-Five Chevrolet cars, ’55–’72 Chevrolet and GMC trucks, Impalas and GM fullsize cars, ’58–’70 Chevelles, ’64–’72 Novas and ’62–’74 Camaros. It will soon add ’67–’81 Camaro components.

Overcoming Challenges

Since ’95, H&H has achieved success by catering to an older demographic of Chevy enthusiasts. Sales were up 120.8% but, as with many other companies, the 2008 recession brought sales to a crawl. H&H is a discretionary business, so it saw as much as a 20% drop during that time, according to Tray Smith. It still hasn’t all returned, but the company is within 5% of its 2007 peak.

H&H Classic Parts

12325 Hwy. 72 West
Bentonville, AR 72712
479-787-5575
www.hhclassic.com

•Owners: Herman, Liz and Tray Smith.
•Seven employees.
•Specializes in retail mail order of GM/Chevy parts.
•Sales are up 120.8% since 1995.
•Focuses are providing customers personal service and fast ship times.
•Plans to expand into Camaro and ’80s truck parts.
•Operates in a 24,000-sq.-ft. facility in Bentonville, Arkansas.
•Believes in having a presence at industry shows and events to get out in front of customers.
•Industry challenges include gaining and retaining customers, attracting young talent and combating legislative issues that affect the industry.

“We survived 2008 with low overhead and by doing more with fewer people,” Smith said. “We never laid anybody off, but we had staff who left on their own. We changed the amount of product we brought in and how we moved it across. We figured out how to increase our turns by handling less inventory but still selling the same amount of product. It was a process of going through and looking at the way we did business and figuring out how we could do it cheaper and still provide the same level of service. It was the right road for us, because we survived when a lot of companies didn’t. I call it the thinning of the herd. A lot of companies aren’t here anymore, some big and some small.”

In addition to outlasting the recession, it’s challenging from a sales standpoint to find a customer who’s willing and able to spend money on hot rods and classic cars and then take care of and retain that customer, according to Smith.

The greatest long-term struggle is what Smith and many others call “the graying of the industry.” Most of H&H’s customers are 45 and older, although Smith is starting to see younger guys ages 25–40 taking an interest in some of the Novas and pickups.

“I’m 40 years old, and I’m considered a young guy in this business,” Smith said. “As an industry, to attract a younger demographic, we have to be willing to adapt to what they’re interested in. It’s tough to get a 16-year-old kid to come out and build a Tri-Five Chevrolet car, because they can’t afford it. We have to adapt to newer model years and different types of cars to stay relevant. If we don’t, we’ll see this industry disappear. It won’t disappear tomorrow; it’s a long-term thing. It’s a tough sell with some of the older members of this industry. Sometimes we get tunnel vision and are focused on only the now instead of 15–20 years from now.”


	Last year, H&H added 13,000 sq. ft. to its facility, including a new showroom.

Even marketing strategies require evolving with the times. Since the way people choose to consume news today has largely shifted from print to digital, the majority of H&H’s advertising dollars is spent online and on social-media platforms such as Facebook. Instead of advertising in 40–50 magazines as the company used to 15–20 years ago, it’s down to the 10 that bring it the best response rates.

Another challenge facing the industry is combating harmful legislation passed in Washington, D.C., such as stringent ethanol requirements and limited off-road access to public lands. Smith currently serves on SEMA’s Automotive Restoration Market Organization (ARMO) as the legislative committee chairman.

“It’s something I believe in whole-heartedly,” he said. “If we as an industry don’t make noise about what we feel is wrong politically, we’re going to get run over.”

Provide Personal Service

The level of personal service H&H provides is what sets it apart from its competition, according to Smith. Many companies today are being bought up by investment groups and turned into conglomerates. As a result, customers lose out on one-on-one service. Even though Smith is an owner, he always makes himself available to personally help his customers whenever necessary.

“We do our best to make an investment in our customers,” he said. “We understand that they have a choice of where they go to spend their money.”

	Orders placed on in-stock items are always out the door the same or following day.

Making yourself visible to vendors is just as important. H&H has expanded its vendor base from 12 to more than 150 since its 1987 launch. According to Smith, one of the best vehicles he has to establish and maintain vendor relationships is attending the SEMA Show.

“Being able to go out there, even for just five minutes of face time, is golden,” he said. “It puts a face to the voice and the money you’re spending with them.”

Smith and his team are set to attend 20 events this year in their mobile warehouse, which is filled with 4,000 to 5,000 different products of the 20,000 they sell. These opportunities will bring them more face time with their customers, since there’s a segment of the market that will buy product only after they see it firsthand.

Another factor that sets H&H apart is its fast ship times. Orders placed on in-stock items are out the door the same or following day. According to Smith, 99.8% of everything going out is correct and damage-free, and the company’s return rate is miniscule.

Looking Ahead

Smith said that H&H will begin to focus more on the Camaro and ’80s trucks because of the plethora of parts available and their numbers on the road. The company had plans to expand its reach several years ago, but those plans were put on the back burner when the recession hit because H&H was just trying to survive. Now that sales are picking up and people have more discretionary income to spend on their toys, Smith believes it’s time to expand into different products to meet customer needs.

Smith advised that novice retailers get to know their product before they sell and stressed the harm caused by giving it away.

“A lot of guys come into this business in the small end of it, and they feel like they have to give product away in order to make a sale,” he said. “It does nothing but hurt the industry. You don’t have to be the highest-priced guy out there; you don’t have to be the cheapest guy. Let the merits of how you do business make the sale for you. Get to know your product. Don’t just go out there and sell it. Don’t be afraid to say, ‘I don’t know, but I’ll find out.’”

Hot-Rod Products

Mon, 06/01/2015 - 08:17

SEMA News—June 2015

HOT-ROD PRODUCTS

It’s All About Performance

From the very first SEMA Show in 1967, hot rodding has remained a highly influential niche within the specialty-equipment marketplace. That heritage was again on display at the recent SEMA Show’s Hot Rod Alley, where attendees were able to examine first hand the amazing parts and craftsmanship that go into custom-built rods. These are vehicles that can trace their lineage from post-WWII dry-lake racing, through the street scenes of the ’50s and the ’70s musclecar era, to the restomod movement of today.

Accordingly, the New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry. The following pages offer a look at these hot-rod products, which continue to breathe new life and performance into a legacy market.

View more than 150 Hot Rod Products debuted at the 2014 SEMA Show (PDF).

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry McLeod Racing LLC
LS Mag Force Clutch Kit With Adjustable Stands
714-630-2764
www.mcleodracing.com

The McLeod Mag Force clutch kit with the adjustable stands provides the racer with the ability to adjust the clutch apply without removing the clutch from the car in order to remove or add shims. This saves a considerable amount of time and wrenching. Adjustable stands are a new feature to the ever-popular Mag Force Clutch Kit.

McLeod Racing LLC
LS Nodular Iron Flywheel
714-630-2764
www.mcleodracing.com

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry McLeod’s Nodular Iron Flywheels are a high-quality yet low-cost alternative when replacing a flywheel. Being Nodular Iron, these flywheels are stronger than the OEM units and can handle higher-horsepower engines.

McLeod Racing LLC
Chevelle Hydraulic Conversion Kit
714-630-2764
www.mcleodracing.com
PN: 1434004

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry Now convert your Chevelle to hydraulic clutch actuation without all the hassles. Our kits are perfect for builds where the factory linkage may cause clearances issues.

Marquez Design Inc.
’67–’72 C-10/K5/Suburban Full Wrap Door Panel
916-373-9783
www.marquezdesign .com

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry Marquez Design introduces another innovative product for Chevrolet/GMC trucks and related models. Full wrap, top to bottom door panel. The new door panel can run manual-crank windows or upgrade to power. Factory felts and door handles can be used. It is a hand-laid fiberglass part that can be upholstered or painted.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry Keg Media Digital Garage
Concept Rendering
479-452-2626
www.kegmedia.com
PN: digitalgarage

Digital renderings give users and/or clients a great visual of the end product. Keg Media has specialized in high-impact, realistic digital renderings since 2002. Let them help create a dream build. Order a digital rendering for the next project.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry All Sales
Mfg. (AMI)
AMI Billet for Chevy Camaro
800-891-3592
www.allsalesmfg.com
PN: 3810

AMI introduces items from its billet styling line for the late-model Chevy Camaro. These retro hood vents, side grilles and pistol-grip shifters are made from 6061-T6 aluminum in the U.S.A. Easy to install, they come in chrome, polished and black.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry All Sales Mfg. (AMI)
AMI Billet Interior for Dodge Challenger
800-891-3592
www.allsalesmfg.com
PN: 4803K

AMI introduces several new items to both its Billet Styling and V-Tech Styling lines for the ’08–’15 Dodge Challenger. Made in the U.S.A., these items are easy to install and dramatically change the Challenger inside and out.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry Bob Drake Reproductions Inc.
’36 Ford Coupe and Roadster Steel Rear Fenders
800-221-3673
www.bobdrake.com
PN: 68-16160/1

With all the same bracing, mounting holes and beautiful curves of the Ford originals, these heavy steel fenders will transform any ’36 coupe or roadster into a classic beauty.

Classic Instruments Inc.
Signal Interface
800-575-0461
www.classicinstruments.com
PN: SN74Z

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry The SN74Z speed-signal Interface is designed to accept a variety of signals and convert them to work with most aftermarket speedometers and tachometers. Setup is easy with the onboard LED screen, pushbutton and several calibration options for speedometer or tachometer operation.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry QA1
Hollywood Hot Rods Series Rear Threaded Body Shocks
952-985-5675
www.qa1.net
PN: HH Series

Working with the legendary Troy Ladd of Hollywood Hot Rods, QA1 designed an exclusive line of shocks for the hot-rod market that combines traditional-looking hot-rod shocks with modern-day performance adjustability. Made in QA1’s facility at Lakeville, Minnesota, the threaded body shocks offer ride-height adjustability for the rear of the car.

Classic Instruments Inc.
’63–’67 Corvette Package
800-575-0461
www.classicinstruments.com
PN: CO63AT

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry Upgrade the interior of a ’63–’67 ’Vette with Classic Instruments’ new instrument package. The package fits into the stock dash bezel and is available in 16 different series. The electronic gauges are perfect for modern drivetrain swaps, and all sending units are included for an easy installation.

Tuff Stuff Performance
Accessories Ltd.
Early-Style Saginaw
Power Steering Pumps
216-961-1800
www.tuffstuffperformance.com
PN: 6196A

Direct-fit pumps cover early GM musclecars and hot-rod applications. All-new components include reservoir, pump assembly and cap with dipstick. Chrome-plated or black-powdercoated finishes.

Mattson’s Custom Radiator
’55–’57 Chevy Truck Radiator/
Support Package
909-435-6477
www.mattsonscustomradiator.com
PN: 55-57 Chevy Truck with Support

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry A ’55–’57 Chevy pickup aluminum-core support/radiator/electric fan/shroud, relay package—made to cool any horsepower. Stock mount yet designed for extra clearance from the support to the motor. Comes with A/C condenser and trans cooler optional. Made for LS, big-/small-block, polished or unpolished.

Cornhusker Sign/OldNeons.Com
Vintage Speed Shop Tachometer Neon Clock Sign
402-332-5050
www.oldneons.com
PN: 72SS-BKW-TACH

Cornhusker Sign Speed Shop neon clock sign. All-metal cabinet with beautiful powdercoated finish; electric clock. Made in the U.S.A.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry

VDO Instrumentation & Accessories
PRT Tachometer
610-739-7973
www.vdo-gauegs.com
PN: A2C59517123

VDO PRT performance tachometers available in black and white; 0–10,000 rpm.

Powermaster Performance
Powergen
A Model
630-957-4019
www.powermasterperformance.com
PN: 82006

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry The exact Ford A Model generator look with major engineering changes inside to give users modern alternator performance. Fits existing ’29–’31 brackets. Half the weight; billet aluminum. Huge amp increase compared to original. One-wire hookup. Available in 12V (90A+) and 6V (60A+). Durable black-powdercoat finish. Made in the U.S.A.

Flaming River Industries Inc.
Streamliner Design ’79–’93 Power Rack and Pinion
440-826-4488
www.flamingriver.com
PN: FR40002

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry Direct bolt-in replacement power rack and pinion for ’79–’93 Mustang and street-
rod applications.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry Vintage Air Inc.
E-Z Clip Refrigerant Hose Kit
800-862-6658
www.vintageair.com
PN: 547002

The E-Z Clip refrigerant hose system is now available as a universal kit. The E-Z Clip refrigerant hose is easy to assemble. The entire process—fabricating, routing and crimping—can be done in the user’s own garage. The unique, smaller-diameter hose allows for tighter-radius bends, which make for a much cleaner installation.

VDO Instrumentation
& Accessories
356 Gauges
610-366-8489
www.vdo-gauges.com
PN: A2C59519846-S

VDO 356 gauges with 4-in. electronic tachometer and speedometer and two-in-one temperature and fuel gauges with warning lights.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry Vintage Air Inc.
Proline Slyder Series Louvers
800-862-6658
www.vintageair.com
PN: proline series upgrade louvers

Vintage Air’s billet-aluminum Slyder louvers combine striking new designs with excellent airflow and a unique push-to-open/pull-to-close operation. Louvers also feature the ability to rotate for adjustable airflow direction. Available in both clear-coat machined and black-anodized finishes. They offer the perfect complement to any custom interior.

Coker Tire
American Classic 7.50R14
Blackwall Bias-Look Radial
800-251-6336
www.cokertire.com
PN: 700310

Coker Tire expands its American Classic bias-look radial tire line by adding blackwall tires. The 7.50R14 sizing fits many ’50s classic cars.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry NuRodder Series Smoothie Wheel
800-959-2100
www.wheelvintiques.com
PN: 02-7712514

The NuRodder Smoothie wheel is designed for modern vehicles. NuRodder wheels feature appropriate sizing and offset to fit modern cars, including front-wheel-drive applications.

United Pacific
Industries Inc.
Motorcycle License-Plate Frame With LED Light
866-327-5288
www.uapac.com
PN: 50145

Chrome motorcycle license-plate frame with five-LED auxiliary brake light and 11-LED license-plate light. All-metal quality die-cast chrome-plated construction.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry MB Marketing & Manufacturing
’85–’87 Buick Grand National Power Master Brake Unit
800-231-4125
www.mbmbrakeboosters.com
PN: PM1

MBM-exclusive Powermaster unit for ’85–’87 GM G- and B-body vehicles. Electronically supplies braking power, unlike vacuum or hydraulic systems. Uses DOT 3.

Viking Performance Inc.
High Force Crusader Shocks
952-469-4130
www.vi-king.com
PN: Various

These patent-pending double adjustable
shocks provide progressive high-force rebound valving and digressive compression valving and are ideal for drag racing, autocross and road racing.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry ididit Inc.
’65 Ford Falcon Tilt Steering Column
517-424-0577
www.ididitinc.com
PN: 1170906051

ididit’s new ’65 Ford Falcon tilt steering
column features eight-position tilt, a Ford-splined top shaft and Ford wiring. A new model-specific floor mount, gearbox cover
and Ford-style knobs and levers are included.

Unisteer Performance
Ford Bronco Rack-and-Pinion
330-425-9080
www.unisteer.com
PN: 8012440-01

Complete bolt-in rack and pinion assembly for ’66–’77 Ford Broncos. Easy installation.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry

Eddie Motorsports
Serpentine Pulley System for 383-426-440 MOPAR Engines
888-813-1293
www.eddiemotorsports.com
PN: MS107-67P

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry One part number gives users a complete kit with everything needed to accessorize an engine with American-made billet-aluminum and new, name-brand components. The kit offers a simple, hassle-free installation, a sleek, compact design and a brilliant show-quality appearance. Offered in a brightly polished finish or in a variety of custom colors.

Dakota Digital
Digital Plug-In Instrumentation for ’14–Up Harley Touring Models
800-593-4160
www.dakotadigital.com
PN: MCL-3014

Direct-fit, direct plug-in digital instruments for ’14–up Harley-Davidson Touring models, including the ’15 Road Glide. Using the stock harnesses, stock chrome bezels and supplied oil-temp sensor, installation couldn’t be easier. Add features such as oil temperature and gear position without losing factory readings. Available in red or blue.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry NotcHead
NotcHead Line Clamps
360-243-3492
www.notchead.com
PN: DSRCLP187-6

Upgrade from regular clamps to NotcHead line clamps; an easy way to secure lines and eliminate the need for Z-bends to adjust for fittings. Lines easily snap in for quick installation and mock-ups. Available for hard, braided, AC and DOT air lines as well as battery cables and heater hoses. Sizes range from 3/16-in. brake lines to 3/4-in. heater hose; six-pack.

Rocket Racing Wheels
Rocket Fire
888-307-7525
www.rocketracingwheels.com
PN: multiple item #s

The Rocket Fire recreates the styling of the 6 pin-drive wheels used on the Indy Roadster wheels of the ’50s and ’60s. Rocket’s lug cover emulates the original pressure plate and provides the safety of a five-lug, bolt-on wheel. Available in machined and as-cast finishes in 16x5 and 18x6 for traditional hot rods.

New Products Showcase at the 2014 SEMA Show featured numerous fresh and innovative items for the category along with a full array of featured products from performance companies throughout the industry Steele Rubber Products
Chevrolet Vega Quarter Window Seals
800-544-8665
www.steelerubber.com
PN: 70-3514-77

Quarter window seal for ’71–’77 Chevy Vega. Faithful copy of original and tested on an original car. Proper cross-section with molded corners. Excellent fit. Made of high-quality, long-lasting rubber compounds. Made in the U.S.A.