By SEMA Washington, D.C., Staff

	The new SEMA Emissions Compliance Center can perform R&D or certification emissions testing, assist in the analysis of test data (including modal data), prepare certification applications and provide other laboratory and marketing services.

After all the hard work of developing innovative new performance products, how do you legally get them into the market? Do your company’s products require certification testing to comply with both the California Air Resources Board’s (CARB) regulations and the U.S. Clean Air Act, as administered by the Environmental Protection Agency (EPA)?

SEMA has untangled these compliance requirements and can assist product manufacturers during the process of developing marketable, emissions-compliant products and ready them for store shelves. The new SEMA Emissions Compliance Center can perform R&D or certification emissions testing, assist in the analysis of test data (including modal data), prepare certification applications and provide other laboratory and marketing services.

Presented by SEMA experts from the legal, technical and service ends of the equation, this informative 2015 SEMA Show seminar provides an overview of how you can minimize both costs and time in reaching compliance status and avoid costly enforcement actions. EPA and CARB compliance and enforcement staff will be in attendance to participate, speak and answer questions. This is a can’t-miss opportunity!

When: Thursday, November 5, 2015
Where: LVCC, Room N258
Time: 3:15 p.m.–4:15 p.m.

Presented by:

• Russ Deane, SEMA General Counsel
• Mike Spagnola SEMA Vice President, OE Relations and Product Development
• Peter Treydte, SEMA Compliance Center Manager
• Jim McFarland, SEMA Technical Consultant
• Evan Belser, United States EPA, Mobile Source Enforcement Branch, Branch Chief
• A CARB Representative (TBA)

Register for The SEMA Way to Emissions Legal Products online.

By SEMA Washington, D.C., Staff

	The new SEMA Emissions Compliance Center can perform R&D or certification emissions testing, assist in the analysis of test data (including modal data), prepare certification applications and provide other laboratory and marketing services.

After all the hard work of developing innovative new performance products, how do you legally get them into the market? Do your company’s products require certification testing to comply with both the California Air Resources Board’s (CARB) regulations and the U.S. Clean Air Act, as administered by the Environmental Protection Agency (EPA)?

SEMA has untangled these compliance requirements and can assist product manufacturers during the process of developing marketable, emissions-compliant products and ready them for store shelves. The new SEMA Emissions Compliance Center can perform R&D or certification emissions testing, assist in the analysis of test data (including modal data), prepare certification applications and provide other laboratory and marketing services.

Presented by SEMA experts from the legal, technical and service ends of the equation, this informative 2015 SEMA Show seminar provides an overview of how you can minimize both costs and time in reaching compliance status and avoid costly enforcement actions. EPA and CARB compliance and enforcement staff will be in attendance to participate, speak and answer questions. This is a can’t-miss opportunity!

When: Thursday, November 5, 2015
Where: LVCC, Room N258
Time: 3:15 p.m.–4:15 p.m.

Presented by:

• Russ Deane, SEMA General Counsel
• Mike Spagnola SEMA Vice President, OE Relations and Product Development
• Peter Treydte, SEMA Compliance Center Manager
• Jim McFarland, SEMA Technical Consultant
• Evan Belser, United States EPA, Mobile Source Enforcement Branch, Branch Chief
• A CARB Representative (TBA)

Register for The SEMA Way to Emissions Legal Products online.

By SEMA Washington, D.C., Staff

	The new SEMA Emissions Compliance Center can perform R&D or certification emissions testing, assist in the analysis of test data (including modal data), prepare certification applications and provide other laboratory and marketing services.

After all the hard work of developing innovative new performance products, how do you legally get them into the market? Do your company’s products require certification testing to comply with both the California Air Resources Board’s (CARB) regulations and the U.S. Clean Air Act, as administered by the Environmental Protection Agency (EPA)?

SEMA has untangled these compliance requirements and can assist product manufacturers during the process of developing marketable, emissions-compliant products and ready them for store shelves. The new SEMA Emissions Compliance Center can perform R&D or certification emissions testing, assist in the analysis of test data (including modal data), prepare certification applications and provide other laboratory and marketing services.

Presented by SEMA experts from the legal, technical and service ends of the equation, this informative 2015 SEMA Show seminar provides an overview of how you can minimize both costs and time in reaching compliance status and avoid costly enforcement actions. EPA and CARB compliance and enforcement staff will be in attendance to participate, speak and answer questions. This is a can’t-miss opportunity!

When: Thursday, November 5, 2015
Where: LVCC, Room N258
Time: 3:15 p.m.–4:15 p.m.

Presented by:

• Russ Deane, SEMA General Counsel
• Mike Spagnola SEMA Vice President, OE Relations and Product Development
• Peter Treydte, SEMA Compliance Center Manager
• Jim McFarland, SEMA Technical Consultant
• Evan Belser, United States EPA, Mobile Source Enforcement Branch, Branch Chief
• A CARB Representative (TBA)

Register for The SEMA Way to Emissions Legal Products online.

SEMA News—October 2015

SEMA DATA CO-OP

By Jon Wyly

Budget Time Approaching? Plan Your Data Management Strategy Now!

	Jon Wyly

As 2015 rapidly comes to a close, most of us are busy preparing for the SEMA Show and getting next year’s budgets in order. If you are not yet working with the SEMA Data Co-op (SDC) to take total management control and ownership of your product data, now is a perfect time to plan for engagement in 2016, just in time for the spring selling season. And remember, the SDC doesn’t charge any initial onboarding or setup fees. In fact, you don’t pay anything until your data is ready to distribute, so you can start the process today and not affect your calendar 2015 budget.

As this issue goes to press, the SEMA Data Co-op is celebrating an exciting new status as the largest and most comprehensive product data repository in the automotive specialty parts market. Launched in March of 2012 as a key SEMA initiative to serve the association’s members, the SDC spent the first year designing, building and implementing the industry’s most comprehensive online tool set for do-it-yourself (with a lot of help) data management. Now, after just under three years in business, the SDC is instrumental in helping more than 300 member companies representing more than 400 product brands manage and distribute their product data to more than 700 resellers across the industry. And we’re just getting started!

To date, the SEMA Data Co-op houses well over 4 million part numbers, more than 40 million vehicle application records and more than 2 million unique product images. Participating manufacturers (suppliers) are working with the SDC team every day to improve the quality and completeness of their data under the Bronze/Silver/Gold/Platinum score-carding program, which was launched just under a year ago. Be sure to check out their progress in the “SDC Data Directory” on p. 141 of this issue.

As you can see, there are many reasons to get involved with the SDC now in preparation for the new year, but we understand that you might have some questions or concerns before getting started. Here are a few of the most common questions the SDC receives:

Question: How much staff time will we have to invest to onboard and manage our data?

SDC: The time required varies, depending on how much initial data you have to send over to us and how many changes/additions you typically make. On average, expect to devote about half of someone’s time to the initial process for a few weeks, and a few hours a month for ongoing maintenance.

Question: Does the SDC offer do-it-for-me (DIFM) services if I don’t have the time to participate in the onboarding process?

SDC: Yes, the SDC can provide a very reasonable quote for DIFM onboarding, which would significantly limit the amount of work necessary by your staff to get your data into the system. After the onboarding is complete, we will train your staff to do the ongoing data maintenance.

Question: Are there any limits to how much data I can store and deliver in the SDC system?

SDC: No, we can accommodate any amount of data, including all available images, videos, sound bytes, instruction sheets and more. We encourage all participating suppliers to build out their data to our Platinum standard of quality to get the most sales value in the marketplace.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.

SEMA News—October 2015

SEMA DATA CO-OP

By Jon Wyly

Budget Time Approaching? Plan Your Data Management Strategy Now!

	Jon Wyly

As 2015 rapidly comes to a close, most of us are busy preparing for the SEMA Show and getting next year’s budgets in order. If you are not yet working with the SEMA Data Co-op (SDC) to take total management control and ownership of your product data, now is a perfect time to plan for engagement in 2016, just in time for the spring selling season. And remember, the SDC doesn’t charge any initial onboarding or setup fees. In fact, you don’t pay anything until your data is ready to distribute, so you can start the process today and not affect your calendar 2015 budget.

As this issue goes to press, the SEMA Data Co-op is celebrating an exciting new status as the largest and most comprehensive product data repository in the automotive specialty parts market. Launched in March of 2012 as a key SEMA initiative to serve the association’s members, the SDC spent the first year designing, building and implementing the industry’s most comprehensive online tool set for do-it-yourself (with a lot of help) data management. Now, after just under three years in business, the SDC is instrumental in helping more than 300 member companies representing more than 400 product brands manage and distribute their product data to more than 700 resellers across the industry. And we’re just getting started!

To date, the SEMA Data Co-op houses well over 4 million part numbers, more than 40 million vehicle application records and more than 2 million unique product images. Participating manufacturers (suppliers) are working with the SDC team every day to improve the quality and completeness of their data under the Bronze/Silver/Gold/Platinum score-carding program, which was launched just under a year ago. Be sure to check out their progress in the “SDC Data Directory” on p. 141 of this issue.

As you can see, there are many reasons to get involved with the SDC now in preparation for the new year, but we understand that you might have some questions or concerns before getting started. Here are a few of the most common questions the SDC receives:

Question: How much staff time will we have to invest to onboard and manage our data?

SDC: The time required varies, depending on how much initial data you have to send over to us and how many changes/additions you typically make. On average, expect to devote about half of someone’s time to the initial process for a few weeks, and a few hours a month for ongoing maintenance.

Question: Does the SDC offer do-it-for-me (DIFM) services if I don’t have the time to participate in the onboarding process?

SDC: Yes, the SDC can provide a very reasonable quote for DIFM onboarding, which would significantly limit the amount of work necessary by your staff to get your data into the system. After the onboarding is complete, we will train your staff to do the ongoing data maintenance.

Question: Are there any limits to how much data I can store and deliver in the SDC system?

SDC: No, we can accommodate any amount of data, including all available images, videos, sound bytes, instruction sheets and more. We encourage all participating suppliers to build out their data to our Platinum standard of quality to get the most sales value in the marketplace.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.

SEMA News—October 2015

SEMA DATA CO-OP

By Jon Wyly

Budget Time Approaching? Plan Your Data Management Strategy Now!

	Jon Wyly

As 2015 rapidly comes to a close, most of us are busy preparing for the SEMA Show and getting next year’s budgets in order. If you are not yet working with the SEMA Data Co-op (SDC) to take total management control and ownership of your product data, now is a perfect time to plan for engagement in 2016, just in time for the spring selling season. And remember, the SDC doesn’t charge any initial onboarding or setup fees. In fact, you don’t pay anything until your data is ready to distribute, so you can start the process today and not affect your calendar 2015 budget.

As this issue goes to press, the SEMA Data Co-op is celebrating an exciting new status as the largest and most comprehensive product data repository in the automotive specialty parts market. Launched in March of 2012 as a key SEMA initiative to serve the association’s members, the SDC spent the first year designing, building and implementing the industry’s most comprehensive online tool set for do-it-yourself (with a lot of help) data management. Now, after just under three years in business, the SDC is instrumental in helping more than 300 member companies representing more than 400 product brands manage and distribute their product data to more than 700 resellers across the industry. And we’re just getting started!

To date, the SEMA Data Co-op houses well over 4 million part numbers, more than 40 million vehicle application records and more than 2 million unique product images. Participating manufacturers (suppliers) are working with the SDC team every day to improve the quality and completeness of their data under the Bronze/Silver/Gold/Platinum score-carding program, which was launched just under a year ago. Be sure to check out their progress in the “SDC Data Directory” on p. 141 of this issue.

As you can see, there are many reasons to get involved with the SDC now in preparation for the new year, but we understand that you might have some questions or concerns before getting started. Here are a few of the most common questions the SDC receives:

Question: How much staff time will we have to invest to onboard and manage our data?

SDC: The time required varies, depending on how much initial data you have to send over to us and how many changes/additions you typically make. On average, expect to devote about half of someone’s time to the initial process for a few weeks, and a few hours a month for ongoing maintenance.

Question: Does the SDC offer do-it-for-me (DIFM) services if I don’t have the time to participate in the onboarding process?

SDC: Yes, the SDC can provide a very reasonable quote for DIFM onboarding, which would significantly limit the amount of work necessary by your staff to get your data into the system. After the onboarding is complete, we will train your staff to do the ongoing data maintenance.

Question: Are there any limits to how much data I can store and deliver in the SDC system?

SDC: No, we can accommodate any amount of data, including all available images, videos, sound bytes, instruction sheets and more. We encourage all participating suppliers to build out their data to our Platinum standard of quality to get the most sales value in the marketplace.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.

SEMA News—October 2015

SEMA DATA CO-OP

By Jon Wyly

Budget Time Approaching? Plan Your Data Management Strategy Now!

	Jon Wyly

As 2015 rapidly comes to a close, most of us are busy preparing for the SEMA Show and getting next year’s budgets in order. If you are not yet working with the SEMA Data Co-op (SDC) to take total management control and ownership of your product data, now is a perfect time to plan for engagement in 2016, just in time for the spring selling season. And remember, the SDC doesn’t charge any initial onboarding or setup fees. In fact, you don’t pay anything until your data is ready to distribute, so you can start the process today and not affect your calendar 2015 budget.

As this issue goes to press, the SEMA Data Co-op is celebrating an exciting new status as the largest and most comprehensive product data repository in the automotive specialty parts market. Launched in March of 2012 as a key SEMA initiative to serve the association’s members, the SDC spent the first year designing, building and implementing the industry’s most comprehensive online tool set for do-it-yourself (with a lot of help) data management. Now, after just under three years in business, the SDC is instrumental in helping more than 300 member companies representing more than 400 product brands manage and distribute their product data to more than 700 resellers across the industry. And we’re just getting started!

To date, the SEMA Data Co-op houses well over 4 million part numbers, more than 40 million vehicle application records and more than 2 million unique product images. Participating manufacturers (suppliers) are working with the SDC team every day to improve the quality and completeness of their data under the Bronze/Silver/Gold/Platinum score-carding program, which was launched just under a year ago. Be sure to check out their progress in the “SDC Data Directory” on p. 141 of this issue.

As you can see, there are many reasons to get involved with the SDC now in preparation for the new year, but we understand that you might have some questions or concerns before getting started. Here are a few of the most common questions the SDC receives:

Question: How much staff time will we have to invest to onboard and manage our data?

SDC: The time required varies, depending on how much initial data you have to send over to us and how many changes/additions you typically make. On average, expect to devote about half of someone’s time to the initial process for a few weeks, and a few hours a month for ongoing maintenance.

Question: Does the SDC offer do-it-for-me (DIFM) services if I don’t have the time to participate in the onboarding process?

SDC: Yes, the SDC can provide a very reasonable quote for DIFM onboarding, which would significantly limit the amount of work necessary by your staff to get your data into the system. After the onboarding is complete, we will train your staff to do the ongoing data maintenance.

Question: Are there any limits to how much data I can store and deliver in the SDC system?

SDC: No, we can accommodate any amount of data, including all available images, videos, sound bytes, instruction sheets and more. We encourage all participating suppliers to build out their data to our Platinum standard of quality to get the most sales value in the marketplace.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.

SEMA News—October 2015

SEMA DATA CO-OP

By Jon Wyly

Budget Time Approaching? Plan Your Data Management Strategy Now!

	Jon Wyly

As 2015 rapidly comes to a close, most of us are busy preparing for the SEMA Show and getting next year’s budgets in order. If you are not yet working with the SEMA Data Co-op (SDC) to take total management control and ownership of your product data, now is a perfect time to plan for engagement in 2016, just in time for the spring selling season. And remember, the SDC doesn’t charge any initial onboarding or setup fees. In fact, you don’t pay anything until your data is ready to distribute, so you can start the process today and not affect your calendar 2015 budget.

As this issue goes to press, the SEMA Data Co-op is celebrating an exciting new status as the largest and most comprehensive product data repository in the automotive specialty parts market. Launched in March of 2012 as a key SEMA initiative to serve the association’s members, the SDC spent the first year designing, building and implementing the industry’s most comprehensive online tool set for do-it-yourself (with a lot of help) data management. Now, after just under three years in business, the SDC is instrumental in helping more than 300 member companies representing more than 400 product brands manage and distribute their product data to more than 700 resellers across the industry. And we’re just getting started!

To date, the SEMA Data Co-op houses well over 4 million part numbers, more than 40 million vehicle application records and more than 2 million unique product images. Participating manufacturers (suppliers) are working with the SDC team every day to improve the quality and completeness of their data under the Bronze/Silver/Gold/Platinum score-carding program, which was launched just under a year ago. Be sure to check out their progress in the “SDC Data Directory” on p. 141 of this issue.

As you can see, there are many reasons to get involved with the SDC now in preparation for the new year, but we understand that you might have some questions or concerns before getting started. Here are a few of the most common questions the SDC receives:

Question: How much staff time will we have to invest to onboard and manage our data?

SDC: The time required varies, depending on how much initial data you have to send over to us and how many changes/additions you typically make. On average, expect to devote about half of someone’s time to the initial process for a few weeks, and a few hours a month for ongoing maintenance.

Question: Does the SDC offer do-it-for-me (DIFM) services if I don’t have the time to participate in the onboarding process?

SDC: Yes, the SDC can provide a very reasonable quote for DIFM onboarding, which would significantly limit the amount of work necessary by your staff to get your data into the system. After the onboarding is complete, we will train your staff to do the ongoing data maintenance.

Question: Are there any limits to how much data I can store and deliver in the SDC system?

SDC: No, we can accommodate any amount of data, including all available images, videos, sound bytes, instruction sheets and more. We encourage all participating suppliers to build out their data to our Platinum standard of quality to get the most sales value in the marketplace.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.

SEMA News—October 2015

SEMA DATA CO-OP

By Jon Wyly

Budget Time Approaching? Plan Your Data Management Strategy Now!

	Jon Wyly

As 2015 rapidly comes to a close, most of us are busy preparing for the SEMA Show and getting next year’s budgets in order. If you are not yet working with the SEMA Data Co-op (SDC) to take total management control and ownership of your product data, now is a perfect time to plan for engagement in 2016, just in time for the spring selling season. And remember, the SDC doesn’t charge any initial onboarding or setup fees. In fact, you don’t pay anything until your data is ready to distribute, so you can start the process today and not affect your calendar 2015 budget.

As this issue goes to press, the SEMA Data Co-op is celebrating an exciting new status as the largest and most comprehensive product data repository in the automotive specialty parts market. Launched in March of 2012 as a key SEMA initiative to serve the association’s members, the SDC spent the first year designing, building and implementing the industry’s most comprehensive online tool set for do-it-yourself (with a lot of help) data management. Now, after just under three years in business, the SDC is instrumental in helping more than 300 member companies representing more than 400 product brands manage and distribute their product data to more than 700 resellers across the industry. And we’re just getting started!

To date, the SEMA Data Co-op houses well over 4 million part numbers, more than 40 million vehicle application records and more than 2 million unique product images. Participating manufacturers (suppliers) are working with the SDC team every day to improve the quality and completeness of their data under the Bronze/Silver/Gold/Platinum score-carding program, which was launched just under a year ago. Be sure to check out their progress in the “SDC Data Directory” on p. 141 of this issue.

As you can see, there are many reasons to get involved with the SDC now in preparation for the new year, but we understand that you might have some questions or concerns before getting started. Here are a few of the most common questions the SDC receives:

Question: How much staff time will we have to invest to onboard and manage our data?

SDC: The time required varies, depending on how much initial data you have to send over to us and how many changes/additions you typically make. On average, expect to devote about half of someone’s time to the initial process for a few weeks, and a few hours a month for ongoing maintenance.

Question: Does the SDC offer do-it-for-me (DIFM) services if I don’t have the time to participate in the onboarding process?

SDC: Yes, the SDC can provide a very reasonable quote for DIFM onboarding, which would significantly limit the amount of work necessary by your staff to get your data into the system. After the onboarding is complete, we will train your staff to do the ongoing data maintenance.

Question: Are there any limits to how much data I can store and deliver in the SDC system?

SDC: No, we can accommodate any amount of data, including all available images, videos, sound bytes, instruction sheets and more. We encourage all participating suppliers to build out their data to our Platinum standard of quality to get the most sales value in the marketplace.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at jimg@SEMAdatacoop.org or 888-958-6698 x4.

SEMA News—October 2015

HERITAGE

By Drew Hardin
Photo Courtesy Petersen Archive

The Senter of it All

There are names synonymous with automotive performance: Iskenderian, Edelbrock, Hilborn, Weiand. Those who know Louis Senter and understand his achievements in performance and the automotive aftermarket rank him right up there with those other pioneers. Yet his isn’t the same kind of household name in this industry. That’s because when Louis and his brother Sol took on Jack Andrews as a partner in their new Los Angeles speed shop in the mid ’40s, they named it Ansen Engineering, a combination of the principles’ last names.

When people connect Louis with Ansen, the recognition is immediate. The Ansen name is probably most closely linked to the Sprint slotted aluminum wheel Louis developed in 1963, but his company also manufactured pistons, rods, cranks and other engine parts; the first floor-shift conversion kit (called the Posi-shift); and a bellhousing that became a compulsory piece of safety equipment in the NHRA. It’s that scattershield, hooked to a small-block Chevy engine, that Louis is displaying in this photo taken in April 1959 by Petersen Publishing Company’s Eric Rickman.

Yet even those accomplishments only scratch the surface of Louis’ performance legacy. He wasn’t just an engineer and fabricator; he was a racer, too, running on the dry lakes, at
Bonneville, and in midgets and sprint cars. He was among the first to sell speed parts via mail order, printing his first catalog in 1945. He has been involved with the Indianapolis 500 for decades and operated dragstrips in Santa Ana and Saugus. He worked with George Barris building TV and show cars.

In 1963, Louis was among the aftermarket manufacturers who formed what was then called the Speed Equipment Manufacturer’s Association—now SEMA, the Specialty Equipment Market Association. He was inducted into the SEMA Hall of Fame in 1978, with several other men whose names still mean performance to this day: George Hurst, Ed Iskenderian, Boots Mallory and Harry Weber. Louis’ name does, too. You just have to know where to look.