Compiled by SEMA Editors

NHRA News

PRITCHETT PLANS TO MAXIMIZE NEW OPPORTUNITY HEADING TO PHOENIX: Leah Pritchett is in uncharted territory in her young NHRA Mello Yello Drag Racing Series career, but this is the moment she has always wanted, and the Top Fuel driver plans to take advantage. Pritchett earned a full-time driving position behind the wheel of Bob Vandergriff Racing’s Quaker State/FireAde dragster before the season—a role that Pritchett has been aggressively pursuing since joining the Top Fuel ranks. But she also knows the full-time role leads to a bigger spotlight and demands results, which has Pritchett and her team working hard heading to this weekend’s CARQUEST Auto Parts NHRA Nationals at Wild Horse Pass Motorsports Park near Phoenix.

“It was a very positive high for me to partner with Vandergriff Racing, and, mentally, this is new territory for me,” said Pritchett, who suffered an opening-round loss at the season opener in Pomona. “I’ve never had an on-track standpoint where I’m thinking about Indy and the Countdown and things like that.”

SCHOOL OF AUTOMOTIVE MACHINISTS & TECHNOLOGY NAMED SPONSOR OF NHRA FACTORY STOCK SHOWDOWN: The School of Automotive Machinists & Technology has signed a multiyear agreement to sponsor the four NHRA Factory Stock Showdown events beginning this season. The first School of Automotive Machinists & Technology NHRA Factory Stock Showdown of the year will take place at the Amalie Motor Oil NHRA Gatornationals at Florida’s Gainesville Raceway, March 17–20.

“In the five-year history of the School of Automotive Machinists & Technology NHRA Factory Showdown, it has quickly become a favorite of the drag-racing community,” said Graham Light, NHRA senior vice president-racing operations. “The School of Automotive Machinists & Technology is a leader in motorsports education, and their graduates can be found among many NHRA teams.”

SNOWMOBILING IN WISCONSIN: Living in North Carolina, there isn't a lot of opportunity to ride a snowmobile, but that didn't stop NHRA Pro Stock Motorcycle riders Matt and Angie Smith as they headed north to Wisconsin for a new motorized adventure.

He Said, She Said

“I’m focused for sure and very driven to win another championship this year. We have all the folks to do it, and I think DSR is one of those teams that will be a handful for everyone. I hope we’re one of those cars nobody wants to race. We’ve got good people, good parts, and it’s just a matter of executing on race day. As a driver, it’s about being focused, and when you have a great car, you don’t mess it up. I want to make sure I’m doing my job and holding up my end of the bargain.”

—Matt Hagan, a two-time Funny Car champion, on the start of the 2016 Mello Yello Drag Racing Series season. Coming off a first-round loss at the season-opening race in Pomona, Hagan has high hopes heading to Wild Horse Pass Motorsports Park, home to the CARQUEST Auto Parts NHRA Nationals, February 26–28. Hagan is the defending winner of the event, making it the perfect opportunity to start his championship quest. Tony Schumacher (Top Fuel) and Rodger Brogdon (Pro Stock) joined Hagan in the winner’s circle last year. For fans watching at home, the race will be televised nationally on FOX Sports 1 (FS1), including Saturday qualifying coverage and live coverage of Sunday’s finals at 5:00 p.m. (EST). The race is the second of 24 during the 2016 season.

Inside the Numbers

5: Number of wins eight-time Top Fuel world champion Tony Schumacher has at Wild Horse Pass Motorsports Park in his career, including his 2015 victory. Last year he defeated Doug Kalitta to score his first win of three during the season. He also raced to four runner-up finishes and finished second in the points standings. He also is the track E.T. record holder with a run of 3.720 seconds. Schumacher suffered a rare first-round loss in Pomona at the season-opening event but is ready for continued success in the desert.

“We certainly would like to have the same results as we did last year in the U.S. Army machine,” said Schumacher. “Honestly, last year’s victory was made possible by my guys. I didn’t feel like I was on my game, but they kept putting such a great car under me that it did its job better than everyone else we raced. We love racing in Phoenix and I know (crew chief) Mike (Green) and (assistant crew chief) Neal (Strausbaugh) are going to be digging extremely deep in order for us to have a chance at getting not only our first win of the year, but a sixth victory in Phoenix and third in the last four years.”

Did You Know

HONDA POWERSPORTS DIVISION NAMED OFFICIAL ATV, SIDE-BY-SIDE AND SCOOTER OF NHRA: The NHRA has named Honda’s Powersports Division as the Official ATV, Side-by-Side, and Scooter. In the multi-year agreement, these vehicles will be used at 24 NHRA Mello Yello Drag Racing Series national events and also at the five NHRA-owned and -operated drag-racing facilities across the country. Honda Powersports Division is an industry leader in the production of ATVs, Scooters, and Side-by-Side vehicles including the durable Pioneer 1000.

“The NHRA is pleased to partner with the Honda Powersports Division and looks forward to a mutually beneficial relationship,” said Brad Gerber, NHRA vice president, chief development officer. “Honda Powersports Division is known for producing high-quality scooters and ATVs, and these vehicles will help our NHRA Safety Safari members and other NHRA track officials do their jobs each season. In turn, we are confident we can provide a tremendous opportunity for Honda Powersports through direct access to our loyal fan base and exposure on our wide variety of media assets.” 

Compiled by SEMA Editors

NHRA News

PRITCHETT PLANS TO MAXIMIZE NEW OPPORTUNITY HEADING TO PHOENIX: Leah Pritchett is in uncharted territory in her young NHRA Mello Yello Drag Racing Series career, but this is the moment she has always wanted, and the Top Fuel driver plans to take advantage. Pritchett earned a full-time driving position behind the wheel of Bob Vandergriff Racing’s Quaker State/FireAde dragster before the season—a role that Pritchett has been aggressively pursuing since joining the Top Fuel ranks. But she also knows the full-time role leads to a bigger spotlight and demands results, which has Pritchett and her team working hard heading to this weekend’s CARQUEST Auto Parts NHRA Nationals at Wild Horse Pass Motorsports Park near Phoenix.

“It was a very positive high for me to partner with Vandergriff Racing, and, mentally, this is new territory for me,” said Pritchett, who suffered an opening-round loss at the season opener in Pomona. “I’ve never had an on-track standpoint where I’m thinking about Indy and the Countdown and things like that.”

SCHOOL OF AUTOMOTIVE MACHINISTS & TECHNOLOGY NAMED SPONSOR OF NHRA FACTORY STOCK SHOWDOWN: The School of Automotive Machinists & Technology has signed a multiyear agreement to sponsor the four NHRA Factory Stock Showdown events beginning this season. The first School of Automotive Machinists & Technology NHRA Factory Stock Showdown of the year will take place at the Amalie Motor Oil NHRA Gatornationals at Florida’s Gainesville Raceway, March 17–20.

“In the five-year history of the School of Automotive Machinists & Technology NHRA Factory Showdown, it has quickly become a favorite of the drag-racing community,” said Graham Light, NHRA senior vice president-racing operations. “The School of Automotive Machinists & Technology is a leader in motorsports education, and their graduates can be found among many NHRA teams.”

SNOWMOBILING IN WISCONSIN: Living in North Carolina, there isn't a lot of opportunity to ride a snowmobile, but that didn't stop NHRA Pro Stock Motorcycle riders Matt and Angie Smith as they headed north to Wisconsin for a new motorized adventure.

He Said, She Said

“I’m focused for sure and very driven to win another championship this year. We have all the folks to do it, and I think DSR is one of those teams that will be a handful for everyone. I hope we’re one of those cars nobody wants to race. We’ve got good people, good parts, and it’s just a matter of executing on race day. As a driver, it’s about being focused, and when you have a great car, you don’t mess it up. I want to make sure I’m doing my job and holding up my end of the bargain.”

—Matt Hagan, a two-time Funny Car champion, on the start of the 2016 Mello Yello Drag Racing Series season. Coming off a first-round loss at the season-opening race in Pomona, Hagan has high hopes heading to Wild Horse Pass Motorsports Park, home to the CARQUEST Auto Parts NHRA Nationals, February 26–28. Hagan is the defending winner of the event, making it the perfect opportunity to start his championship quest. Tony Schumacher (Top Fuel) and Rodger Brogdon (Pro Stock) joined Hagan in the winner’s circle last year. For fans watching at home, the race will be televised nationally on FOX Sports 1 (FS1), including Saturday qualifying coverage and live coverage of Sunday’s finals at 5:00 p.m. (EST). The race is the second of 24 during the 2016 season.

Inside the Numbers

5: Number of wins eight-time Top Fuel world champion Tony Schumacher has at Wild Horse Pass Motorsports Park in his career, including his 2015 victory. Last year he defeated Doug Kalitta to score his first win of three during the season. He also raced to four runner-up finishes and finished second in the points standings. He also is the track E.T. record holder with a run of 3.720 seconds. Schumacher suffered a rare first-round loss in Pomona at the season-opening event but is ready for continued success in the desert.

“We certainly would like to have the same results as we did last year in the U.S. Army machine,” said Schumacher. “Honestly, last year’s victory was made possible by my guys. I didn’t feel like I was on my game, but they kept putting such a great car under me that it did its job better than everyone else we raced. We love racing in Phoenix and I know (crew chief) Mike (Green) and (assistant crew chief) Neal (Strausbaugh) are going to be digging extremely deep in order for us to have a chance at getting not only our first win of the year, but a sixth victory in Phoenix and third in the last four years.”

Did You Know

HONDA POWERSPORTS DIVISION NAMED OFFICIAL ATV, SIDE-BY-SIDE AND SCOOTER OF NHRA: The NHRA has named Honda’s Powersports Division as the Official ATV, Side-by-Side, and Scooter. In the multi-year agreement, these vehicles will be used at 24 NHRA Mello Yello Drag Racing Series national events and also at the five NHRA-owned and -operated drag-racing facilities across the country. Honda Powersports Division is an industry leader in the production of ATVs, Scooters, and Side-by-Side vehicles including the durable Pioneer 1000.

“The NHRA is pleased to partner with the Honda Powersports Division and looks forward to a mutually beneficial relationship,” said Brad Gerber, NHRA vice president, chief development officer. “Honda Powersports Division is known for producing high-quality scooters and ATVs, and these vehicles will help our NHRA Safety Safari members and other NHRA track officials do their jobs each season. In turn, we are confident we can provide a tremendous opportunity for Honda Powersports through direct access to our loyal fan base and exposure on our wide variety of media assets.” 

Compiled by SEMA Editors

NHRA News

PRITCHETT PLANS TO MAXIMIZE NEW OPPORTUNITY HEADING TO PHOENIX: Leah Pritchett is in uncharted territory in her young NHRA Mello Yello Drag Racing Series career, but this is the moment she has always wanted, and the Top Fuel driver plans to take advantage. Pritchett earned a full-time driving position behind the wheel of Bob Vandergriff Racing’s Quaker State/FireAde dragster before the season—a role that Pritchett has been aggressively pursuing since joining the Top Fuel ranks. But she also knows the full-time role leads to a bigger spotlight and demands results, which has Pritchett and her team working hard heading to this weekend’s CARQUEST Auto Parts NHRA Nationals at Wild Horse Pass Motorsports Park near Phoenix.

“It was a very positive high for me to partner with Vandergriff Racing, and, mentally, this is new territory for me,” said Pritchett, who suffered an opening-round loss at the season opener in Pomona. “I’ve never had an on-track standpoint where I’m thinking about Indy and the Countdown and things like that.”

SCHOOL OF AUTOMOTIVE MACHINISTS & TECHNOLOGY NAMED SPONSOR OF NHRA FACTORY STOCK SHOWDOWN: The School of Automotive Machinists & Technology has signed a multiyear agreement to sponsor the four NHRA Factory Stock Showdown events beginning this season. The first School of Automotive Machinists & Technology NHRA Factory Stock Showdown of the year will take place at the Amalie Motor Oil NHRA Gatornationals at Florida’s Gainesville Raceway, March 17–20.

“In the five-year history of the School of Automotive Machinists & Technology NHRA Factory Showdown, it has quickly become a favorite of the drag-racing community,” said Graham Light, NHRA senior vice president-racing operations. “The School of Automotive Machinists & Technology is a leader in motorsports education, and their graduates can be found among many NHRA teams.”

SNOWMOBILING IN WISCONSIN: Living in North Carolina, there isn't a lot of opportunity to ride a snowmobile, but that didn't stop NHRA Pro Stock Motorcycle riders Matt and Angie Smith as they headed north to Wisconsin for a new motorized adventure.

He Said, She Said

“I’m focused for sure and very driven to win another championship this year. We have all the folks to do it, and I think DSR is one of those teams that will be a handful for everyone. I hope we’re one of those cars nobody wants to race. We’ve got good people, good parts, and it’s just a matter of executing on race day. As a driver, it’s about being focused, and when you have a great car, you don’t mess it up. I want to make sure I’m doing my job and holding up my end of the bargain.”

—Matt Hagan, a two-time Funny Car champion, on the start of the 2016 Mello Yello Drag Racing Series season. Coming off a first-round loss at the season-opening race in Pomona, Hagan has high hopes heading to Wild Horse Pass Motorsports Park, home to the CARQUEST Auto Parts NHRA Nationals, February 26–28. Hagan is the defending winner of the event, making it the perfect opportunity to start his championship quest. Tony Schumacher (Top Fuel) and Rodger Brogdon (Pro Stock) joined Hagan in the winner’s circle last year. For fans watching at home, the race will be televised nationally on FOX Sports 1 (FS1), including Saturday qualifying coverage and live coverage of Sunday’s finals at 5:00 p.m. (EST). The race is the second of 24 during the 2016 season.

Inside the Numbers

5: Number of wins eight-time Top Fuel world champion Tony Schumacher has at Wild Horse Pass Motorsports Park in his career, including his 2015 victory. Last year he defeated Doug Kalitta to score his first win of three during the season. He also raced to four runner-up finishes and finished second in the points standings. He also is the track E.T. record holder with a run of 3.720 seconds. Schumacher suffered a rare first-round loss in Pomona at the season-opening event but is ready for continued success in the desert.

“We certainly would like to have the same results as we did last year in the U.S. Army machine,” said Schumacher. “Honestly, last year’s victory was made possible by my guys. I didn’t feel like I was on my game, but they kept putting such a great car under me that it did its job better than everyone else we raced. We love racing in Phoenix and I know (crew chief) Mike (Green) and (assistant crew chief) Neal (Strausbaugh) are going to be digging extremely deep in order for us to have a chance at getting not only our first win of the year, but a sixth victory in Phoenix and third in the last four years.”

Did You Know

HONDA POWERSPORTS DIVISION NAMED OFFICIAL ATV, SIDE-BY-SIDE AND SCOOTER OF NHRA: The NHRA has named Honda’s Powersports Division as the Official ATV, Side-by-Side, and Scooter. In the multi-year agreement, these vehicles will be used at 24 NHRA Mello Yello Drag Racing Series national events and also at the five NHRA-owned and -operated drag-racing facilities across the country. Honda Powersports Division is an industry leader in the production of ATVs, Scooters, and Side-by-Side vehicles including the durable Pioneer 1000.

“The NHRA is pleased to partner with the Honda Powersports Division and looks forward to a mutually beneficial relationship,” said Brad Gerber, NHRA vice president, chief development officer. “Honda Powersports Division is known for producing high-quality scooters and ATVs, and these vehicles will help our NHRA Safety Safari members and other NHRA track officials do their jobs each season. In turn, we are confident we can provide a tremendous opportunity for Honda Powersports through direct access to our loyal fan base and exposure on our wide variety of media assets.” 

By SEMA Editors

Available at www.sema.org/jobs, the SEMA Career Center addresses the employment challenges of automotive companies and facilitates a talent pipeline for entering into the automotive aftermarket industry.

SEMA has recently launched the SEMA Career Center—an online employment resource dedicated to the automotive aftermarket industry. Available at www.sema.org/jobs, the SEMA Career Center addresses the employment challenges of automotive companies and facilitates a talent pipeline for entering into the automotive aftermarket industry.

“Finding qualified employees with specific skills and relevant work experience are top challenges facing SEMA members,” said Zane Clark, SEMA director of education. “The SEMA Career Center addresses this challenge and makes it easy for automotive employers to connect with job seekers that are best suited for their needs.”

Through an automotive network that includes the Auto Care Association, the SEMA Career Center will have the ability to expand the volume and reach of job openings from automotive companies throughout the country. Employers are able to search résumés, set up résumé alerts and receive valuable reporting information with enhanced tools. Similarly, job seekers can post résumés and receive alerts when potential new openings are posted.

“There are many employment sites for job seekers,” said Clark. “What makes the SEMA Career Center unique is that listings are concentrated within the $36 billion automotive specialty-equipment industry. It’s an exciting industry that is filled with lots of career opportunities.”

According to the recent SEMA Employment Outlook Study (December 2015), job categories in greatest demand across all three key business types (manufacturer, distributor and retail) include: general labor, sales and clerical/customer, and service/technical support. The study also notes that finding qualified employees with specific skills and relevant work experience is a predominant challenge facing SEMA members. The SEMA Career Center seeks to address these findings and become the industry resource for automotive-centric jobs.

The SEMA Career Center is now available to both employers and job seekers. Companies seeking qualified candidates may create a user profile and post open positions. Job seekers are encouraged to create a user profile and upload their résumés. Future updates will list internship opportunities and allow applicants to obtain résumé writing advice, interviewing tips and other career-building tools.

Visit www.sema.org/jobs to view the hundreds of open positions.

By SEMA Editors

Available at www.sema.org/jobs, the SEMA Career Center addresses the employment challenges of automotive companies and facilitates a talent pipeline for entering into the automotive aftermarket industry.

SEMA has recently launched the SEMA Career Center—an online employment resource dedicated to the automotive aftermarket industry. Available at www.sema.org/jobs, the SEMA Career Center addresses the employment challenges of automotive companies and facilitates a talent pipeline for entering into the automotive aftermarket industry.

“Finding qualified employees with specific skills and relevant work experience are top challenges facing SEMA members,” said Zane Clark, SEMA director of education. “The SEMA Career Center addresses this challenge and makes it easy for automotive employers to connect with job seekers that are best suited for their needs.”

Through an automotive network that includes the Auto Care Association, the SEMA Career Center will have the ability to expand the volume and reach of job openings from automotive companies throughout the country. Employers are able to search résumés, set up résumé alerts and receive valuable reporting information with enhanced tools. Similarly, job seekers can post résumés and receive alerts when potential new openings are posted.

“There are many employment sites for job seekers,” said Clark. “What makes the SEMA Career Center unique is that listings are concentrated within the $36 billion automotive specialty-equipment industry. It’s an exciting industry that is filled with lots of career opportunities.”

According to the recent SEMA Employment Outlook Study (December 2015), job categories in greatest demand across all three key business types (manufacturer, distributor and retail) include: general labor, sales and clerical/customer, and service/technical support. The study also notes that finding qualified employees with specific skills and relevant work experience is a predominant challenge facing SEMA members. The SEMA Career Center seeks to address these findings and become the industry resource for automotive-centric jobs.

The SEMA Career Center is now available to both employers and job seekers. Companies seeking qualified candidates may create a user profile and post open positions. Job seekers are encouraged to create a user profile and upload their résumés. Future updates will list internship opportunities and allow applicants to obtain résumé writing advice, interviewing tips and other career-building tools.

Visit www.sema.org/jobs to view the hundreds of open positions.

Rubio: “The EPA’s Latest Overreach Is Coming to a Race Track Near You”

In July of 2015, the EPA issued over 600 pages of proposed rules on “Greenhouse Gas Emissions and Fuel Efficiency Standards for Medium- and Heavy-Duty Engines and Vehicles.”

You might be wondering: What does this have to do with race cars? Good question. The common sense answer would be nothing. But this the EPA we’re talking about.

Compiled by SEMA Editors

Coker Tire President and COO Wade Kawasaki (right) accepts the Automotive Supplier Award presented by the Antique Automobile Club of America. (Photo courtesy of AACA.)

Coker Tire Accepts Automotive Supplier Award Presented by the Antique Automobile Club of America

Coker Tire was presented the Automotive Supplier Award last Saturday night in Philadelphia, with President and COO Wade Kawasaki on-hand to accept the award. Described as the Academy Awards or Golden Globes of the antique car trade, the 80th annual Antique Automobile Club of America (AACA) awards banquet celebrated members of the club and the best of the best in service to the classic car hobby. The Automotive Supplier Award, the newest award added to the AACA’s list of awards, is presented to a supplier or merchant of automotive restoration parts or components which uphold the originality of vehicles as they were delivered from the dealer. The award was established in 2015 by the Hornets Nest Region of Charlotte, North Carolina, to honor Dennis Carpenter—an innovator in providing original reproduction equipment Ford parts.

“I am honored that Coker Tire has received the Automotive Supplier Award this year,” said Kawasaki. “We at Coker Tire are pleased to be acknowledged with this inaugural award by the long-standing and prestigious AACA. We hold the club and its members in the highest of regards and we want to thank them for choosing to recognize us with this special award.”

Darryl Hollenbeck’s AMBR-winning ’32 Ford Roadster.

Darryl Hollenbeck Win 2016 AMBR Award With His PPG-Painted Roadster

Acclaimed custom car builder and painter Darryl Hollenbeck won the 2016 America’s Most Beautiful Roadster (AMBR) award at the Grand National Roadster Show (GNRS) held at the Pomona Fairplex in Pomona, California, Jan. 29–31. It was the third time Hollenbeck has painted an AMBR winner, and the first time he captured the prize with his own car—a PPG-painted ’32 Ford highboy roadster.

“AutoCross for Kids” and Goodguys Rod and Custom Association Join the Austin Hatcher Foundation

Goodguys Rod and Custom Association and the Austin Hatcher Foundation for Pediatric Cancer have partnered again in 2016 to raise funds and awareness for the Foundation’s mission to erase the effects of pediatric cancer for patients, survivors and their families. The partnership will provide the Foundation with opportunities to educate both children and adults about healthy lifestyles that prevent cancer and provide much-needed therapies in a variety of cities throughout the United States. Goodguys will work in conjunction with the Foundation at several Goodguys shows during 2016. Association members and show attendees will have opportunities to contribute to the effort through donations, the purchase of limited-edition merchandise and participation in the “AutoCross for Kids,” as well as through volunteering for some of the program’s initiatives. The partnership will kick off at the Goodguys 7th Spring Nationals, March 4–6, at WestWorld of Scottsdale in Scottsdale, Arizona, and be held at several events throughout the Goodguys 2016 event schedule. 

New Betts Truck Parts & Service product managers are Jake Homstad (left), who is in charge of engine/electrical products and Lars Nissen, who is responsible for brake/wheel end products.

Betts Truck Parts & Service Adds Product Experts in Brake and Electrical

Betts Truck Parts & Service has announced the addition of Lars Nissen and Jake Homstad as new product managers to provide expertise to its customers in the areas of brake/wheel end and engine/electrical products. Nissen, former branch manager of Betts Truck Parts & Service in Manteca, California, has been promoted to the newly created position of brake/wheel end product manager. Homstad, the new engine/electrical product manager, joins Betts Truck Parts & Service from Dorman HD, where he was regional sales manager. He will be based out of the Betts Truck Parts & Service location in Phoenix. In addition to his role as a product manager, he will provide sales management support to the Phoenix branch. Nissen and Homstad are available to support all eight Betts Truck Parts & Service locations in Arizona, California and Oregon. They are responsible for helping customers with training in the field and with telephone technical support. They will also provide extensive training to Betts Truck Parts & Service sales and service teams, extending local expertise throughout the branch network. Shawn Mahoney continues as the company’s product manager for drivetrain products. All three product managers are supported by Don Devany, senior vice president, Betts Company, and John Devany, sales manager, Betts Truck Parts & Service.

Daniel N. Schildge

CRP Industries Inc. CEO Daniel N. Schildge Elected to Import Vehicle Community Executive Leadership Council

Daniel N. Schildge, CEO of CRP Industries Inc., parent company of CRP Automotive, has been elected to the Import Vehicle Community Executive Leadership Council. Schildge will play an active role in helping to develop and grow the organization to better serve the Import Vehicle Community. The Import Vehicle Community, formerly the Auto International Association (AIA), is the segment of the Auto Care Association that is focused on serving the needs of all businesses engaged in import nameplate products and services. Schildge was appointed CEO of CRP Industries Inc. in July 2008 after serving in a variety of capacities with the company, including COO. He is directly responsible for growing CRP sustainably.

Mark Fowler

Baer Brake Systems Hires Mark Fowler

Baer Brake Systems has announced the addition of Mark Fowler in technical sales. Fowler has more than 15 years of sales experience in the performance aftermarket, and has been involved in motorsports for more than 20 years. He has established himself in the industry with his keen ability to merge relationships with vendors and customers.

Joey Logano

NASCAR Star Joins Magnaflow as Brand Ambassador for 2016 Season

MagnaFlow has announced the latest addition to its lineup of brand ambassadors—NASCAR star and car enthusiast Joey Logano. The 2015 Daytona 500 winner will represent MagnaFlow at different events throughout the year, including the SEMA Show, and in select race markets this season. The events will be announced at a later date.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

Don't miss this opportunity to get up-close and personal with this exciting new player in the midsize pickup truck segment. With dramatically improved design and packaging, as well as an industry first in-bed audio system, this second generation Ridgeline will once again set new standards for truck innovation. This session is sure to be well attended, so reserve your space now to attend this one-day-only measuring session. This event is limited to SEMA members only.

Honda staff will be on-hand to assist with any product disassembly, as well as answer any technical questions. Photography will be permitted for product development needs only. Vehicles present will be pre-preduction, so some limitations may exist. Feel free to contact Jim Moore ahead of time should you have any questions.

Don't miss this opportunity to get up-close and personal with this exciting new player in the midsize pickup truck segment. With dramatically improved design and packaging, as well as an industry first in-bed audio system, this second generation Ridgeline will once again set new standards for truck innovation. This session is sure to be well attended, so reserve your space now to attend this one-day-only measuring session. This event is limited to SEMA members only.

Honda staff will be on-hand to assist with any product disassembly, as well as answer any technical questions. Photography will be permitted for product development needs only. Vehicles present will be pre-preduction, so some limitations may exist. Feel free to contact Jim Moore ahead of time should you have any questions.

Don't miss this opportunity to get up-close and personal with this exciting new player in the midsize pickup truck segment. With dramatically improved design and packaging, as well as an industry first in-bed audio system, this second generation Ridgeline will once again set new standards for truck innovation. This session is sure to be well attended, so reserve your space now to attend this one-day-only measuring session. This event is limited to SEMA members only.

Honda staff will be on-hand to assist with any product disassembly, as well as answer any technical questions. Photography will be permitted for product development needs only. Vehicles present will be pre-preduction, so some limitations may exist. Feel free to contact Jim Moore ahead of time should you have any questions.