By SEMA Editors

Exhibitors are provided a lead list of all the buyers who scan their products in the Showcase.

The SEMA Show’s No. 1 buyer and media destination, the New Products Showcase is the most valuable resource for exhibitors seeking additional product exposure and company outreach. SEMA Show management reports that more than half of buyers are influenced to visit an exhibitor after seeing their product in the New Products Showcase.

As one of the most cost-effective ways for companies to build on their Show investment and generate more publicity, the New Products Showcase pays dividends year-round. All of the products in the Showcase are photographed and featured in SEMA News and on www.SEMAphotos.com. Every product entered in the showcase features detailed product information, as well as traditional descriptive signs, adding a layer of convenience for buyers and media.

In addition to highlighting the industry’s newest releases, the New Products Showcase includes a Featured Products category for exhibitors to highlight their signature products or best sellers. Featured Products may be previously introduced products and do not need to qualify as new.

The first product entered in the New Products Showcase is free. All additional entries are $75 per product category if entered by Friday, October 6, after which, the fee is $150 per product category. Note: Entries submitted on-site will be accepted based on space availability.

Enter your products here.

For more information about the SEMA Show New Products Showcase, visit the SEMA Show website.

To register for the SEMA Show, visit www.SEMAShow.com/register.

The ’18 Ford F-150 Raptor has been spied in Dearborn, Michigan, and this time completely undisguised.

The new Raptor has been on sale for about a year, but Ford will make some changes to the vehicle for 2018. The truck will follow suit with the rest of the F-150 lineup by receiving a refreshed tailgate, but that’s where it appears to stop; no changes to the front, taillights, etc.

Expect the F-150 to soldier on into 2018 with the 3.5 Ecoboost and 10-speed automatic transmission.

Debut of the ’18 Raptor is expected by this fall.

Photo credit: Brian Williams, SpiedBilde

The ’18 Ford F-150 Raptor has been spied in Dearborn, Michigan, and this time completely undisguised.

The new Raptor has been on sale for about a year, but Ford will make some changes to the vehicle for 2018. The truck will follow suit with the rest of the F-150 lineup by receiving a refreshed tailgate, but that’s where it appears to stop; no changes to the front, taillights, etc.

Expect the F-150 to soldier on into 2018 with the 3.5 Ecoboost and 10-speed automatic transmission.

Debut of the ’18 Raptor is expected by this fall.

Photo credit: Brian Williams, SpiedBilde

The ’18 Ford F-150 Raptor has been spied in Dearborn, Michigan, and this time completely undisguised.

The new Raptor has been on sale for about a year, but Ford will make some changes to the vehicle for 2018. The truck will follow suit with the rest of the F-150 lineup by receiving a refreshed tailgate, but that’s where it appears to stop; no changes to the front, taillights, etc.

Expect the F-150 to soldier on into 2018 with the 3.5 Ecoboost and 10-speed automatic transmission.

Debut of the ’18 Raptor is expected by this fall.

Photo credit: Brian Williams, SpiedBilde

The ’18 Ford F-150 Raptor has been spied in Dearborn, Michigan, and this time completely undisguised.

The new Raptor has been on sale for about a year, but Ford will make some changes to the vehicle for 2018. The truck will follow suit with the rest of the F-150 lineup by receiving a refreshed tailgate, but that’s where it appears to stop; no changes to the front, taillights, etc.

Expect the F-150 to soldier on into 2018 with the 3.5 Ecoboost and 10-speed automatic transmission.

Debut of the ’18 Raptor is expected by this fall.

Photo credit: Brian Williams, SpiedBilde

The ’18 Ford F-150 Raptor has been spied in Dearborn, Michigan, and this time completely undisguised.

The new Raptor has been on sale for about a year, but Ford will make some changes to the vehicle for 2018. The truck will follow suit with the rest of the F-150 lineup by receiving a refreshed tailgate, but that’s where it appears to stop; no changes to the front, taillights, etc.

Expect the F-150 to soldier on into 2018 with the 3.5 Ecoboost and 10-speed automatic transmission.

Debut of the ’18 Raptor is expected by this fall.

Photo credit: Brian Williams, SpiedBilde

The ’18 Ford F-150 Raptor has been spied in Dearborn, Michigan, and this time completely undisguised.

The new Raptor has been on sale for about a year, but Ford will make some changes to the vehicle for 2018. The truck will follow suit with the rest of the F-150 lineup by receiving a refreshed tailgate, but that’s where it appears to stop; no changes to the front, taillights, etc.

Expect the F-150 to soldier on into 2018 with the 3.5 Ecoboost and 10-speed automatic transmission.

Debut of the ’18 Raptor is expected by this fall.

Photo credit: Brian Williams, SpiedBilde

The ’18 Ford F-150 Raptor has been spied in Dearborn, Michigan, and this time completely undisguised.

The new Raptor has been on sale for about a year, but Ford will make some changes to the vehicle for 2018. The truck will follow suit with the rest of the F-150 lineup by receiving a refreshed tailgate, but that’s where it appears to stop; no changes to the front, taillights, etc.

Expect the F-150 to soldier on into 2018 with the 3.5 Ecoboost and 10-speed automatic transmission.

Debut of the ’18 Raptor is expected by this fall.

Photo credit: Brian Williams, SpiedBilde

By SEMA Editors

Dave Williams, SEMA Pinewood Drag Races subcommittee chairman, and his team of industry and SEMA staff volunteers recently paid a visit to the SEMA Garage, located in Diamond Bar, California, to tune up the track and race kid-built cars for the 10th anniversary of the SEMA Cares Pinewood Drag Races.

Dave Williams, SEMA Pinewood Drag Races subcommittee chairman, and his team of industry and SEMA staff volunteers recently paid a visit to the SEMA Garage, located in Diamond Bar, California, to tune up the track and race kid-built cars for the 10th anniversary of the SEMA Cares Pinewood Drag Races.

This year’s races are heating up to be one of the most intriguing yet, as some of the top companies in several categories are vying to win the inaugural Industry Cup Challenge, which pits companies against each other in their respective categories, with the winner of each category advancing to the final Cup Challenge race to determine the overall champion. SEMA-member companies are asked to participate in the $1,000-per-entry Cup Challenge, which features the fastest kid-built cars.

All participating manufacturers, warehouse distributors, media, manufacturer’s reps, retailers and service providers will square off in a final race, Friday July 28, at the SEMA Installation & Gala, to be held at the Sheraton Fairplex in Pomona, California, at 6:30 p.m.

“This will be pretty exciting, as we will make sure that each Cup Challenge car is fine-tuned to the same final-time range and raced head to head before the six-lane heats to make sure the racing is tight and exciting at the finish line,” Williams said.

For more information about the SEMA Pinewood Drag Races and to purchase a car, visit www.sema.org/sema-cares.

By SEMA Editors

Dave Williams, SEMA Pinewood Drag Races subcommittee chairman, and his team of industry and SEMA staff volunteers recently paid a visit to the SEMA Garage, located in Diamond Bar, California, to tune up the track and race kid-built cars for the 10th anniversary of the SEMA Cares Pinewood Drag Races.

Dave Williams, SEMA Pinewood Drag Races subcommittee chairman, and his team of industry and SEMA staff volunteers recently paid a visit to the SEMA Garage, located in Diamond Bar, California, to tune up the track and race kid-built cars for the 10th anniversary of the SEMA Cares Pinewood Drag Races.

This year’s races are heating up to be one of the most intriguing yet, as some of the top companies in several categories are vying to win the inaugural Industry Cup Challenge, which pits companies against each other in their respective categories, with the winner of each category advancing to the final Cup Challenge race to determine the overall champion. SEMA-member companies are asked to participate in the $1,000-per-entry Cup Challenge, which features the fastest kid-built cars.

All participating manufacturers, warehouse distributors, media, manufacturer’s reps, retailers and service providers will square off in a final race, Friday July 28, at the SEMA Installation & Gala, to be held at the Sheraton Fairplex in Pomona, California, at 6:30 p.m.

“This will be pretty exciting, as we will make sure that each Cup Challenge car is fine-tuned to the same final-time range and raced head to head before the six-lane heats to make sure the racing is tight and exciting at the finish line,” Williams said.

For more information about the SEMA Pinewood Drag Races and to purchase a car, visit www.sema.org/sema-cares.