By Della Domingo

Dozens of the 650-plus manufacturers participating in SEMA360 are offering exclusive discounts and specials to attendees taking part in the event, November 2-6, at www.sema360.com.

To have your company's SEMA360 discounts and other specials promoted in SEMA eNews, submit information here: www.sema360.msc-digital.us/press-release/.

Here are the most recent submissions:

• Blud Lubricants is offering special pricing on products designed for professional level racing and includes suspension fluids, auto and moto engine oils, gear oils, differential fluid, chain lube, 2 stroke pre-mix, automatic transmission fluids, power steering fluid and a variety of cleaning products.
• Performance Electronics is offering a discount on all Performance Electronics ECUs, wire harnesses, digital displays, PE-wideband and apparel.

Manufacturer Showcases and their specials are only available on SEMA360. Attendees who are registered and approved will receive their SEMA360 login and have access to all Manufacturer Showcases, the New Products Showcase with 2,200 products, Builders Showcase with 330 vehicles, industry education and more. Registration and details about the event are available at www.sema360.com.

Participating manufacturers who have special SEMA360 discounts, or who would like to promote their SEMA360 plans and be included on the list above, are invited to submit their information here.

Compiled by SEMA Editors

The ’19 Ford F-350 Lariat, to be auctioned at Barrett-Jackson on October 23, made its debut at the 2018 SEMA Show.

Truck Hero to Auction ’19 Ford F-350 Lariat at Barrett-Jackson for Charity

Truck Hero’s 2018 SEMA Show “Ultimate Tailgate Truck” will be auctioned at Barrett-Jackson, Friday, October 23, at 5:30 p.m. All proceeds will benefit Building Homes for Heroes. Starting with a ’19 Ford F-350 Lariat and designed by Truck Hero engineers, the pickup features a crew cab, dual rear wheel, 8-ft. bed with a stock 6.7L diesel engine (with 935 lb.-ft. of torque and 450hp) and an automatic transmission. The 2WD chassis was lowered by ARFT's Speed Shop's custom-dropped air suspension with a 4-link rear end and Air Lift Performance 3P air management system on all four corners. Black, copper and smooth, this truck shines thanks to the Custom Cars & Concepts program at Michigan's Washtenaw Community College, with students shaving door handles and applying the mirror-perfect AkzoNobel Modern Classikk black paint.

Accents include a custom billet Ford oval and fender badges, all copper-plated. Other added touches include a Ford Performance tailpipe, BedRug bedliner, Husky Liners all-weather floor mats, ARP 12-point fasteners and a Kleinn Automotive train horn. This truck rides on custom Fuel Off-Road Dually Maverick 24-in. wheels that are copper-plated with black painted spokes and baby moon caps, wrapped in Dilente Bandit 285/40R24 tires. To top it off, an assembly of custom tailgating elements were designed that package under the truck bed cover and behind the tailgate to put on a complete party. The truck bed houses a remote-controlled, articulating 65-in. TV, custom bed slide with integrated inlaid wood game table and Maxxsonics audio speakers stuffed into UnderCover dual SwingCases (also remote-controlled), all covered up by Extang's Solid Fold 2.0 hard folding bed cover. On the back of the truck is a custom copper mount with an articulating Yeti cooler and grill.

The entire sale price of this truck will benefit Building Homes for Heroes, which makes a significant difference in the lives of wounded American service members from the Afghanistan and Iraq conflicts and their families since 2006. The organization gifts mortgage-free homes that meet the needs of the men and women who have selflessly served our country. These homes not only help to remove the family's financial burden, they help to restore the individual's freedom, and enable the veteran to lead a more independent and productive civilian life. To further assist veterans, the organization has added programs, including financial planning services, family funding and emergency support.

For more information, visit the Barrett-Jackson website.

Bedwood Names B.J. Elmore President and COO

B.J. Elmore

Bed Wood Parts announced that B.J. Elmore has been named vice president and chief operating officer. Bedwood's founder and CEO Jeff Major will continue his role and involvement in the business, according to the company.

Elmore has more than 20 years of experience in the automotive industry, including a decade of senior management and strategic development, most recently serving as vice president and general manager of Ridetech.

3M Becomes Official Automotive Films Global Partner for Tesla Motors Club

3M Commercial Solutions Division has announced a partnership with Tesla Motors Club as the Official Automotive Films Global partner.  

“Our partnership with 3M highlights the important role that 3M already plays in the community as a provider of aftermarket solutions for our members' vehicles,” said Daniel Sacks, founder, Tesla Motors Club. “Most Tesla owners are passionate about technology and the unique performance of their vehicles. They also demonstrate a strong technical interest in the aftermarket products that they use. 3M is a popular and trusted provider for Tesla owners on TMC, and we believe that that reflects well on the 3M brand and its products. In addition, many of our Vendors who offer installation services of car protection solutions turn to 3M products.”  

LubeZone Inc. has purchased All Star Truck Repair in Houston.

LubeZone Inc. Acquires All Star Truck Services Corp. in Houston

LubeZone Inc. has announced the purchase of All Star Truck Repair in Houston. The acquisition serves to strengthen LubeZone's presence in the Houston market, while expanding its high-quality service offerings for both fleet partners and drive-up customers with heavy-duty trucks. All Star utilizes its fleet of trucks to service customers at their locations. LubeZone will look to expand further into this new arena over the next several months, seeking other add-on opportunities across the United States in the mobile truck services space. All Star Truck Services will continue to operate under its existing name.

Ross Berlanga

TMI Automotive Products Inc. Hires Ross Berlanga as Marketing Director

TMI Automotive Products Inc. has hired Ross Berlanga as its marketing director. He will be responsible for TMI’s overall marketing efforts, including product marketing and marketing communications. Berlanga is a Southern California gearhead who brings more than two decades of automotive experience, having held roles in marketing, advertising and graphic design. Starting in publishing, he worked on well-known titles, including Hot Bike, Sport Compact Car and Custom Rodder. He later contributed to the growth of Edelbrock, MagnaFlow, JE Pistons and KTC Media Group. Berlanga was most recently the director of advertising at Race Winning Brands. He previously led the marketing efforts at both K&N and AEM.

Camilo Pardo

’05 Ford GT Chief Designer Camilo Pardo Joins Gateway Bronco

Gateway Bronco CEO Seth Burgett has tapped Camilo Pardo, chief designer of the ’05 Ford GT supercar, to become Gateway Bronco's chief designer. Camilo will work closely with Gateway’s clientele to reimagine their heritage Ford Bronco or classic Ford F-Series truck. After 15 years at Ford, he was assigned to re-design the ’60s-era Ford GT. This project became the 2002 Ford GT concept car. As chief designer of the Ford GT and the SVT Studio, Pardo’s team worked on the 2005 and 2006 production Ford GT. He then left Ford to open his own design studio. At Gateway Bronco, he will collaborate with clients, as well as Burgett, who has led the design team over the past several years.

Reviver and Hansel Auto Group Announce Strategic Alliance to Sell Digital License Plates in Northern California

ReviverMX Inc. has announced a strategic alliance with Hansel Auto Group to sell the Reviver Rplate across northern California. According to the agreement, Hansel will sell and install the Rplate as an accessory. Rplate sales will start at Hansel Auto Group's flagship Ford dealership located in Santa Rosa. Hansel has secured the option of offering Reviver's Rplates at the rest of their outlets in Northern California. The Rplate, managed by an encrypted app, allows a user to automatically renew vehicle registration online without the need to deal with the stickers and associated Motor Vehicle Administration paperwork sent through the mail. The Rplate also offers a variety of personalization features.

Bob Voltmann

NIADA Selects Bob Voltmann as CEO

Longtime trade association executive Robert Voltmann, CAE, has been named chief executive officer of the National Independent Automobile Dealers Association (NIADA), effective immediately. Voltmann was selected by the NIADA board of directors after a month-long nationwide search to replace former NIADA CEO Steve Jordan, who resigned in August to pursue other opportunities. Most recently, Voltmann served for 23 years as president and CEO of the Transportation Intermediaries Association, which represents the third-party logistics industry. Under his leadership, TIA more than tripled its membership – it now represents nearly 80% of the market by value.

Before his tenure with TIA, Voltmann was director of policy for the National Industrial Transportation League. He also served in President George H.W. Bush’s administration at the Interstate Commerce Commission. In all, Voltmann comes to NIADA with 30 years of Washington experience.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

Compiled by SEMA Editors

ProMedia Productions is responsible for handling the drag-racing segments of Holley LS Fest and Holley MoParty, and is currently in talks with other high profile specialty drag-racing events for 2021 and beyond.

ProMedia Launches New Event Production Division

ProMedia Events & Publishing has announced ProMedia Productions—a new division for the sanctioning body and media company. The newly formed brand is a for-hire event production and logistics group offering complete, turnkey motorsport event management. ProMedia Productions is responsible for handling the drag-racing segments of Holley LS Fest and Holley MoParty, and is currently in talks with other high profile specialty drag-racing events for 2021 and beyond. ProMedia Productions allows companies to focus on their core business while developing live events. The events will carry the moniker “Powered by NMCA” to let racers and fans know there will be a high level of professionalism and organization.

“We currently produce and operate 17 nationwide events with NMRA, NMCA, NMCA WEST and outside events. We have developed teams of experienced staff featuring an SFI-certified technical inspection department, race operations, and a fire and safety group that includes trucks, equipment, and a motorsport-trained rescue staff. Additionally, ProMedia Productions is capable of handling off-track concerns with gate management, racer and spectator parking, advance and same-day ticketing, marketing and media relations,” said Rollie Miller, general manager at ProMedia Events, Publishing, & Productions.

For more information about ProMedia Productions visit www.NMCAProductions.com.

The Hot Shot’s Secret-sponsored Firepunk Diesel S10 broke the world record in the qualifying round in the Radial vs. World Class at No Mercy 11.

Hot Shot’s Secret Sponsored Firepunk Diesel S10 Crushes Diesel World Record at No Mercy 11

The Hot Shot’s Secret-sponsored Firepunk Diesel S10 broke the world record in the qualifying round in the Radial vs. World Class at No Mercy 11. The event was hosted at South Georgia Motorsports Park, October 17–18, with qualifiers held earlier in the week. With Larson Miller behind the wheel, the Cummins-based D&J Precision-built billet diesel-powered S10 competed against the nation’s fastest gas-powered cars. Normally on a big tire, the Firepunk team had only one day of testing on a new 315 radial tire setup before setting the record with a 4.11 pass at 181 mph. For video footage of the record-breaking qualifying round, visit www.facebook.com.

Toyota Extends Agreement to Serve as Official Car of NHRA

Toyota has extended its agreement to serve as the Official Car of the NHRA. In continuation of its long-standing partnership with NHRA, Toyota will have a season-long presence at NHRA Camping World Drag Racing Series events and will be featured prominently in NHRA’s television broadcasts. Toyota will receive NHRA on FOX commercials, trackside signage, in-venue video ad placements and bannering rights. NHRA fans will also see Toyota displays at races where they can see the latest Toyota products, including a Toyota Camry replica Funny Car, driven by NHRA racers. In addition to serving as the Official Car of the NHRA, Toyota also supports several NHRA drivers, including Antron Brown, Alexis DeJoria, Doug Kalitta, Shawn Langdon and J.R. Todd. These teams use Toyota Racing Development (TRD) technology to battle the competition in their 11,000-horsepower nitro-burning machines. The partnership between Toyota and NHRA began in 2002. Toyota added the Official Car of the NHRA title beginning with the 2014 season.

Tony Schumacher’s run of 3.669 seconds at 330.63 mph in his 11,000-hp Okuma/Sandvik Coromant Toyota dragster edged past Steve Torrence’s 3.687 at 330.07.

Schumacher, Johnson Jr., Stanfield and Krawiec Earn Victories at Mopar Express Lane NHRA SpringNationals Presented by Pennzoil

Eight-time Top Fuel world champion Tony Schumacher picked up his first victory in more than two years, powering to the win in a side-by-side duel with Steve Torrence in the final round of last Sunday’s 33rd annual Mopar Express Lane NHRA SpringNationals presented by Pennzoil at Houston Raceway Park. Tommy Johnson Jr. (Funny Car), Aaron Stanfield (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle) also won the Mopar Express Lane NHRA SpringNationals presented by Pennzoil, the 10th of 11 races during the 2020 NHRA Camping World Drag Racing Series season. Schumacher’s run of 3.669 seconds at 330.63 mph in his 11,000-hp Okuma/Sandvik Coromant Toyota dragster edged past Torrence’s 3.687 at 330.07. It gave Schumacher his 85th career victory and first since winning at Bristol in June of 2018.

Johnson remained in championship contention in Funny Car with a clutch performance in Houston, going 3.929 at 321.04 in his 11,000-hp MD Anderson Dodge Charger SRT Hellcat to beat teammate Ron Capps’ 3.952 at 325.14 in the final round. It gave DSR its 13th straight Funny Car win and a victory for Johnson’s sponsor in their hometown. The victory pulled Johnson to within 42 points of Hagan, with Jack Beckman, who was upset in the opening round by Capps, just one point behind Johnson, ensuring a must-see showdown in Las Vegas.

In Pro Stock, Stanfield earned his first career win in the class, thanks to a pass of 6.535 at 211.03 in his Janac Brothers Racing Chevrolet Camaro to beat Jeg Coughlin Jr. in the final round. Stanfield won the race in the SAMTech.edu Factory Stock Showdown Drag Racing Series, also clinching the world championship in that class. Add in the Pro Stock victory and Stanfield took home three Wallys on Sunday.

Despite falling in the second round, Enders stretched her points lead as she tries to win back-to-back world titles and her fourth overall. She leads Jason Line and Coughlin by 55 points heading to Las Vegas. Pro Stock Motorcycle’s Krawiec won for the first time in more than two years on his Harley-Davidson FXDR, going 6.801 at 198.61 in the finals to beat Ryan Oehler. Matt Smith kept the points lead and is 58 points ahead of Scotty Pollacheck with one race remaining.

The NHRA Camping World Drag Racing Series finishes its 2020 season October 30-November 1, with the Dodge NHRA Finals presented by Pennzoil at The Strip at Las Vegas Motor Speedway.

Dan Fresh and co-driver Mike Kim.

Team Falken Has Big Weekend at ULTRA4 Season Finale

Team Falken spent the weekend in Davis, Oklahoma, competing in ULTRA4’s Season Finale at Cross Bar Off Road Park, winning two races and taking home the National Points Championship in two different classes. Dan Fresh and co-driver Mike Kim, competing in the 4500 Class, took first place in the last event of the season and scored enough points to walk away with the 2020 National Championship. Different class, same result for Team Falken’s Josh Atteberry and co-driver Jack Gessner, who took first in the 4600 Class and earned the points necessary to win the Season Championship along the way.

Off-road racing fans are encouraged to mark their calendars for the 2021 ULTRA4 King of the Hammers week, January 29 to February 6, at “Hammertown” in Johnson Valley, California. For more information, visit www.ultra4racing.com.

For more racing news, visit Performance Racing Industry’s (PRI) website.

By Carr Win, Jay Carpio, and Fredy Ramirez

The following video offers a sneak peek of SEMA360. Opening its doors from November 2-6, the 100% online event will feature 2,200 products, 330 vehicles and 650 manufacturers. Beyond the new products and the SEMA builds, attendees can chat with exhibitors, attend industry-leading education sessions and connect with the industry.

Prepare for 2021, sign up to attend SEMA360. Find new product lines, meet new contacts, and learn best practices, all from your desktop. The Manufacturer Showcases, new products and educational seminars are available only to those registered for SEMA360. Login credentials are required, and will be sent to participants who are registered and approved.

For more information or to register, visit www.sema360.com.

By Carr Win, Jay Carpio, and Fredy Ramirez

The following video offers a sneak peek of SEMA360. Opening its doors from November 2-6, the 100% online event will feature 2,200 products, 330 vehicles and 650 manufacturers. Beyond the new products and the SEMA builds, attendees can chat with exhibitors, attend industry-leading education sessions and connect with the industry.

Prepare for 2021, sign up to attend SEMA360. Find new product lines, meet new contacts, and learn best practices, all from your desktop. The Manufacturer Showcases, new products and educational seminars are available only to those registered for SEMA360. Login credentials are required, and will be sent to participants who are registered and approved.

For more information or to register, visit www.sema360.com.

By Ashley Reyes

SEMA Cares continues to work hand-in-hand with select charities that best reflect the values and interests of the automotive specialty-equipment market.

For a limited time, SEMA members can order a celebrity-autographed Pinewood car signed and inspired by NASCAR Champion Joey Logano, young drag-racing star Leah Pritchett, television personality Aaron Kaufman, and racing legends Mario Andretti and Richard Petty.

“We are very excited to offer these limited-edition Pinewood Cars signed by none other than the racing champions and celebrities that help make up our industry,” said Lindsay Bianco, manager, membership projects. “Not only is purchasing a pinewood an opportunity to contribute to the charities that the specialty equipment industry supports, it’s an opportunity to make a larger and more significant impact on the minds of children, and know that your contributions are going to a great cause.” Support SEMA Cares and add one of these celebrity-autographed Pinewoods to your garage today.

Buy your pinewood.

SEMA Cares unites the voice and resources of the aftermarket industry to make a positive difference in young lives. Join the effort today and learn more.

By Ashley Reyes

SEMA Cares continues to work hand-in-hand with select charities that best reflect the values and interests of the automotive specialty-equipment market.

For a limited time, SEMA members can order a celebrity-autographed Pinewood car signed and inspired by NASCAR Champion Joey Logano, young drag-racing star Leah Pritchett, television personality Aaron Kaufman, and racing legends Mario Andretti and Richard Petty.

“We are very excited to offer these limited-edition Pinewood Cars signed by none other than the racing champions and celebrities that help make up our industry,” said Lindsay Bianco, manager, membership projects. “Not only is purchasing a pinewood an opportunity to contribute to the charities that the specialty equipment industry supports, it’s an opportunity to make a larger and more significant impact on the minds of children, and know that your contributions are going to a great cause.” Support SEMA Cares and add one of these celebrity-autographed Pinewoods to your garage today.

Buy your pinewood.

SEMA Cares unites the voice and resources of the aftermarket industry to make a positive difference in young lives. Join the effort today and learn more.

By SEMA Editors

The SEMA Data Co-op (SDC) is the largest database of specialty market product information.

Manufacturers whose products are shown here have achieved data excellence status by providing the desired product descriptions, digital assets, vehicle fitment and other sales-related facts to make it easy for retailers, jobbers and WDs to create engaging and informative product listings, giving customers confidence in their buying decision.

Products from these and other brands with rich data will be featured in future SEMA eNews issues.

ARIES
AdvantEDGE Side Bars for ’20 Ford Explorer (#2555054)

ARIES AdvantEDGE side bars do away with the common, rounded look of other side bars, nerf bars and running boards, featuring an angular, eight-sided tube profile and powder-coated all-aluminum construction. The angular edges provide a clear-cut, uncompromising accent for the look of today's trucks.

This new set of side bars fits the 2020 Ford Explorer, featuring VersaTrac brackets for an easy, no-drill, custom-fit installation.

• Unique, eight-sided tube profile to complement the style of modern trucks
• Extruded, all-aluminum construction to be strong, lightweight and rust-free
• Stamped aluminum treads for a non-skid step that will never crack or fade
• Die-cast aluminum end caps for a durable accent
• Sleek chrome powder coat finish with textured black powder-coated step pads
• Step pad hardware finished in durable, fade-resistant black chromite
• Made to complement AdvantEDGE™ bull bar and headache rack
• VersaTrac® mounting system for easy installation and vehicle customization
• No-drill, vehicle-specific application for a custom fit
• Heavy-duty, powder-coated steel mounting brackets for a solid step
• Limited lifetime warranty (five-year finish, one-year parts)

CURT
Class 1 Trailer Hitch for ’21 Trailblazer/Encore (#11612)

A custom-fit trailer hitch is now orderable for the ’21 Chevrolet Trailblazer and ’21 Buick Encore GX. This class 1 receiver hitch has a concealed main body to integrate with the vehicle like a factory hitch and maintain a streamlined look. Plus, it installs with no drilling required.

This hitch is rated to tow up to 2,000 lbs. gross trailer weight, and it comes with a standard 1-1/4-in. x 1-1/4-in. receiver.

• Rated to 2,000 lbs. gross trailer weight and 200 lbs. tongue weight
• Engineered with a vehicle-specific design for a custom fit
• Concealed main body for OE look and seamless integration with the vehicle
• Tested for safety in accordance with SAE J684
• Precisely welded for superior strength and fit
• Protected by a durable high-gloss black powder coat finish
• Co-cured in a rust-resistant liquid Bonderite coating
• Equipped with an open-back receiver for easy cleaning
• Limited lifetime warranty (one-year finish, one-year parts)
• Made in USA (may include imported hardware)

HushMat
’64-’67 Chevrolet Chevelle Sound Deadening, Thermal Insulation

HushMat’s '64-'67 Chevrolet Chevelle sound deadening and thermal insulation material is designed to make every part of your vehicle cool, quiet and comfortable to drive and enjoy!  HushMat is an easy to install, USA-made material that molds, forms and adheres to your vehicle’s surface.

No tools, glues and or special equipment needed to install HushMat. Simply peel and stick. HushMat has invested thousands of hours over the past 15 years measuring vehicles to create a year, make and model-specific portfolio of 365,000 part numbers.

HushMat insulates firewall, floor pan, tunnel, doors, roof and trunk.  HushMat even provides installation templates to show where each piece is placed.

Visit www.hushmat.com or call 913-599-2600.

LEED Brakes
Drum to Disc Brake Conversion

Add the safety, reliability and performance of power disc brakes to your ’66-’75 Ford Bronco with a LEED Brakes drum to disc brake conversion.

In this kit you receive everything you need to mount dual piston disc brakes to the factory drum brake knuckles of your vehicle. No cutting, drilling or grinding necessary, this is a true bolt-on kit. All components used in these kits are new high quality, precision machined products and are designed to work with your stock or aftermarket locking hubs and bearings.

Components include 51mm 2 Piston Calipers, 12-in. Vented Rotors, and Dual Diaphragm Zinc plated or Chrome Power Booster and 1-in. bore Master Cylinder options.

Manual brake and spindle mount kits also available. All kits utilize a 5x5.5-in. bolt pattern.

LUVERNE
Textured Rubber Mud Guards for ’20 Ram 2500/3500 (#250933)

LUVERNE Textured Rubber Mud Guards truly are THE hardworking mud flaps for full-size trucks. They feature 3/8-in. thick, heavy-duty rubber flaps and are equipped with stainless steel plates for added durability along the bottom edge.

This set of Mud Guards includes the rear set for the 2020 Ram 2500 and 3500. They also fit the 1500 Classic, as well as other model years of the Ram pickup. The front set of mud flaps is also available (#250932).

• 3/8-in. thick, recycled rubber flaps protect with the right amount of flex
• High-polish, 18-gauge stainless steel plates resist corrosion and add style
• Heavy-duty design extends body life by deflecting rocks and other debris
• Textured rubber surface hides scuffs and scratches to maintain a clean finish
• Easy to install with included corrosion-resistant mounting hardware
• High-strength steel brackets feature a galvanized finish
• Limited lifetime warranty (one-year finish, one-year parts)
• Assembled in USA
• Includes two 12-in. x 23-in. rear mud flaps and mounting brackets

N-FAB
Drop Down Step

The N-FAB drop-down step provides a sleek and polished aesthetic to your vehicle. The expanded step plate offers the ultimate ease of access to any vehicle. Angular steel construction offers long lasting durability and strength for all of your vehicle needs.

All new modular brackets make installation quick and easy.

• Drop-down step positioned at each door with expanded step plate for ease of access to stock or lifted vehicles.
• Modern angular design that fits tight to the vehicle body for a modern clean look featuring a full steel construction for strength and durability.
• Textured black powder coat finish.
• Available in Cab Length Configuration.

Installation made easy with new modular brackets allowing for simple adjustment for perfect fit. Sold in pairs and as a kit with step rails and brackets packaged together in one box.

Stampede
Ruff Riderz Fender Flare

Ruff Riderz Fender Flares give you the "bolted" look without the work. You'll find the perfect fit, while adding a tough, aggressive look.

All Stampede Fender Flares are form fitting, stylish and practical. Our fender flares are an easy to install accessory that will make a bold statement for your truck.

Featuring our own Tri-Blend material, our flares protect your vehicle, keeping it looking new year after year.

• Available in smooth black or textured matte black finishes
• Our proprietary tough Tri-Blend material is durable, yet resilient, UV stable and paintable
• Easy no-drill installation utilizing factory attachment locations

UWS
49-in. Trailer Tongue Box (#TBV-49-BLK)

Designed to fit on a variety of A-frame trailers, this UWS trailer tongue box provides safe, secure and convenient storage on the front end of your trailer. It features the same patented RigidCore lid technology as our tested truck boxes, and it has the same extra-thick aluminum construction and MicroSeal gasket.

A trailer tongue storage box is ideal for storing jacks, cargo straps and other accessories, keeping them safe and readily available for towing. This box is also available in a bright aluminum finish.

• Designed to mount on lightweight, A-frame trailers
• Patented RigidCore foam-filled lid to maximize strength and prevent binding
• 0.058-in. extra-thick, one-piece aluminum tub holds heavy tools and cargo
• Stainless steel lock handle for security and corrosion-resistant operation
• MicroSeal gasket helps seal out moisture, dust and dirt
• Lid self-opens to 90 degrees for convenient operation and loading
• Assembled in USA
• Limited lifetime warranty (one-year finish, one-year parts)
• Includes box only (mounting hardware not included)

ZyBar
4 oz. Bronze Satin Finish (part no. 10004)

ZyBar 4-oz. Bronze Satin Finish (part no. 10004) high temperature heat dissipation coating is designed to reduce radiant heat, reduce underhood temperatures, offers outstanding corrosion resistance, provides lasting color stability under the most extreme engine conditions and extends the life of your components.

ZyBar is rated to internal temperatures well in excess of 2000 F. ZyBar is a single component, durable polymer coating that far out performs ceramic paints, wraps and heat tapes. ZyBar is spray applied inside and outside the component. ZyBar treats manifolds, headers, turbo housings, exhaust, brakes and intakes. ZyBar is a thin .001-.0025 film coating that is either oven cured (2 hours @ 450 F) or air cured (120 hours).

Builders, jobbers, dealers and specialty coating operations interested in learning more call 913-599-2600, or visit www.zycoat.com.

By SEMA Editors

The SEMA Data Co-op (SDC) is the largest database of specialty market product information.

Manufacturers whose products are shown here have achieved data excellence status by providing the desired product descriptions, digital assets, vehicle fitment and other sales-related facts to make it easy for retailers, jobbers and WDs to create engaging and informative product listings, giving customers confidence in their buying decision.

Products from these and other brands with rich data will be featured in future SEMA eNews issues.

ARIES
AdvantEDGE Side Bars for ’20 Ford Explorer (#2555054)

ARIES AdvantEDGE side bars do away with the common, rounded look of other side bars, nerf bars and running boards, featuring an angular, eight-sided tube profile and powder-coated all-aluminum construction. The angular edges provide a clear-cut, uncompromising accent for the look of today's trucks.

This new set of side bars fits the 2020 Ford Explorer, featuring VersaTrac brackets for an easy, no-drill, custom-fit installation.

• Unique, eight-sided tube profile to complement the style of modern trucks
• Extruded, all-aluminum construction to be strong, lightweight and rust-free
• Stamped aluminum treads for a non-skid step that will never crack or fade
• Die-cast aluminum end caps for a durable accent
• Sleek chrome powder coat finish with textured black powder-coated step pads
• Step pad hardware finished in durable, fade-resistant black chromite
• Made to complement AdvantEDGE™ bull bar and headache rack
• VersaTrac® mounting system for easy installation and vehicle customization
• No-drill, vehicle-specific application for a custom fit
• Heavy-duty, powder-coated steel mounting brackets for a solid step
• Limited lifetime warranty (five-year finish, one-year parts)

CURT
Class 1 Trailer Hitch for ’21 Trailblazer/Encore (#11612)

A custom-fit trailer hitch is now orderable for the ’21 Chevrolet Trailblazer and ’21 Buick Encore GX. This class 1 receiver hitch has a concealed main body to integrate with the vehicle like a factory hitch and maintain a streamlined look. Plus, it installs with no drilling required.

This hitch is rated to tow up to 2,000 lbs. gross trailer weight, and it comes with a standard 1-1/4-in. x 1-1/4-in. receiver.

• Rated to 2,000 lbs. gross trailer weight and 200 lbs. tongue weight
• Engineered with a vehicle-specific design for a custom fit
• Concealed main body for OE look and seamless integration with the vehicle
• Tested for safety in accordance with SAE J684
• Precisely welded for superior strength and fit
• Protected by a durable high-gloss black powder coat finish
• Co-cured in a rust-resistant liquid Bonderite coating
• Equipped with an open-back receiver for easy cleaning
• Limited lifetime warranty (one-year finish, one-year parts)
• Made in USA (may include imported hardware)

HushMat
’64-’67 Chevrolet Chevelle Sound Deadening, Thermal Insulation

HushMat’s '64-'67 Chevrolet Chevelle sound deadening and thermal insulation material is designed to make every part of your vehicle cool, quiet and comfortable to drive and enjoy!  HushMat is an easy to install, USA-made material that molds, forms and adheres to your vehicle’s surface.

No tools, glues and or special equipment needed to install HushMat. Simply peel and stick. HushMat has invested thousands of hours over the past 15 years measuring vehicles to create a year, make and model-specific portfolio of 365,000 part numbers.

HushMat insulates firewall, floor pan, tunnel, doors, roof and trunk.  HushMat even provides installation templates to show where each piece is placed.

Visit www.hushmat.com or call 913-599-2600.

LEED Brakes
Drum to Disc Brake Conversion

Add the safety, reliability and performance of power disc brakes to your ’66-’75 Ford Bronco with a LEED Brakes drum to disc brake conversion.

In this kit you receive everything you need to mount dual piston disc brakes to the factory drum brake knuckles of your vehicle. No cutting, drilling or grinding necessary, this is a true bolt-on kit. All components used in these kits are new high quality, precision machined products and are designed to work with your stock or aftermarket locking hubs and bearings.

Components include 51mm 2 Piston Calipers, 12-in. Vented Rotors, and Dual Diaphragm Zinc plated or Chrome Power Booster and 1-in. bore Master Cylinder options.

Manual brake and spindle mount kits also available. All kits utilize a 5x5.5-in. bolt pattern.

LUVERNE
Textured Rubber Mud Guards for ’20 Ram 2500/3500 (#250933)

LUVERNE Textured Rubber Mud Guards truly are THE hardworking mud flaps for full-size trucks. They feature 3/8-in. thick, heavy-duty rubber flaps and are equipped with stainless steel plates for added durability along the bottom edge.

This set of Mud Guards includes the rear set for the 2020 Ram 2500 and 3500. They also fit the 1500 Classic, as well as other model years of the Ram pickup. The front set of mud flaps is also available (#250932).

• 3/8-in. thick, recycled rubber flaps protect with the right amount of flex
• High-polish, 18-gauge stainless steel plates resist corrosion and add style
• Heavy-duty design extends body life by deflecting rocks and other debris
• Textured rubber surface hides scuffs and scratches to maintain a clean finish
• Easy to install with included corrosion-resistant mounting hardware
• High-strength steel brackets feature a galvanized finish
• Limited lifetime warranty (one-year finish, one-year parts)
• Assembled in USA
• Includes two 12-in. x 23-in. rear mud flaps and mounting brackets

N-FAB
Drop Down Step

The N-FAB drop-down step provides a sleek and polished aesthetic to your vehicle. The expanded step plate offers the ultimate ease of access to any vehicle. Angular steel construction offers long lasting durability and strength for all of your vehicle needs.

All new modular brackets make installation quick and easy.

• Drop-down step positioned at each door with expanded step plate for ease of access to stock or lifted vehicles.
• Modern angular design that fits tight to the vehicle body for a modern clean look featuring a full steel construction for strength and durability.
• Textured black powder coat finish.
• Available in Cab Length Configuration.

Installation made easy with new modular brackets allowing for simple adjustment for perfect fit. Sold in pairs and as a kit with step rails and brackets packaged together in one box.

Stampede
Ruff Riderz Fender Flare

Ruff Riderz Fender Flares give you the "bolted" look without the work. You'll find the perfect fit, while adding a tough, aggressive look.

All Stampede Fender Flares are form fitting, stylish and practical. Our fender flares are an easy to install accessory that will make a bold statement for your truck.

Featuring our own Tri-Blend material, our flares protect your vehicle, keeping it looking new year after year.

• Available in smooth black or textured matte black finishes
• Our proprietary tough Tri-Blend material is durable, yet resilient, UV stable and paintable
• Easy no-drill installation utilizing factory attachment locations

UWS
49-in. Trailer Tongue Box (#TBV-49-BLK)

Designed to fit on a variety of A-frame trailers, this UWS trailer tongue box provides safe, secure and convenient storage on the front end of your trailer. It features the same patented RigidCore lid technology as our tested truck boxes, and it has the same extra-thick aluminum construction and MicroSeal gasket.

A trailer tongue storage box is ideal for storing jacks, cargo straps and other accessories, keeping them safe and readily available for towing. This box is also available in a bright aluminum finish.

• Designed to mount on lightweight, A-frame trailers
• Patented RigidCore foam-filled lid to maximize strength and prevent binding
• 0.058-in. extra-thick, one-piece aluminum tub holds heavy tools and cargo
• Stainless steel lock handle for security and corrosion-resistant operation
• MicroSeal gasket helps seal out moisture, dust and dirt
• Lid self-opens to 90 degrees for convenient operation and loading
• Assembled in USA
• Limited lifetime warranty (one-year finish, one-year parts)
• Includes box only (mounting hardware not included)

ZyBar
4 oz. Bronze Satin Finish (part no. 10004)

ZyBar 4-oz. Bronze Satin Finish (part no. 10004) high temperature heat dissipation coating is designed to reduce radiant heat, reduce underhood temperatures, offers outstanding corrosion resistance, provides lasting color stability under the most extreme engine conditions and extends the life of your components.

ZyBar is rated to internal temperatures well in excess of 2000 F. ZyBar is a single component, durable polymer coating that far out performs ceramic paints, wraps and heat tapes. ZyBar is spray applied inside and outside the component. ZyBar treats manifolds, headers, turbo housings, exhaust, brakes and intakes. ZyBar is a thin .001-.0025 film coating that is either oven cured (2 hours @ 450 F) or air cured (120 hours).

Builders, jobbers, dealers and specialty coating operations interested in learning more call 913-599-2600, or visit www.zycoat.com.

Here’s a first look at the rumored Tremor off-road package for the new Ford F-150, which will slot between the entry-level FX4 rugged package and the range-topping Raptor.

Following in the footsteps of the Tremor package for the Super Duty and Ranger, the Tremor package for the F-150 has a suspension lift as its primary feature.

The vehicle seen here equips the Tremor pack with the XLT trim level, and seems to feature a unique grille. Around back is a dual exhaust setup, which has not been seen on the all-new ’21 F-150 as of this point in time. A set of unique black wheels are wrapped knobby all terrain tires measuring 275 70 R18.

Launch timing of the Tremor package for the F-150 is currently unclear, but it wouldn’t be surprising to see it for the ’21 or ’22 model years.

Photo credit: Brian Williams, SpiedBilde