To make it easier than ever for SAN members to find the information they need to help protect their passion, SAN has streamlined its website.

In 1997, the SEMA Action Network (SAN) was created with the goal of protecting every niche of the automotive hobby against unfair laws and regulations. Since its inception, SAN has seen the coming of a new digital era in which SAN members rely heavily on e-mail, social networking and the World Wide Web to access information. To keep pace with these changes, SAN has streamlined its website, www.semasan.com, to make it easier than ever for SAN members to find the information they need to help protect their passion.

SAN is a nationwide partnership between enthusiasts, vehicle clubs and members of the automotive specialty-parts industry who have joined forces to promote hobby-friendly legislation and oppose unfair laws. With more than 60,000 North American members, SAN is the premier organization defending the rights of vehicle enthusiasts. SAN is free to join with no obligations or commitments. 

“No other organization brings such a comprehensive set of tools and resources directly to hobbyists' computers,” said SEMA Vice President of Government Affairs Steve McDonald. “Our intent with the new website design was to make these resources more easily accessible to the thousands of vehicle enthusiasts who rely on the SEMA Action Network daily for updates on threats and opportunities facing the hobby.”  

Resources featured on the streamlined www.semasan.com include:

• Up-to-the-minute action alerts with bill information, speaking points and legislator contact information.
• Archived breaking news items for a comprehensive overview of SAN efforts. 
• Digital copies of the SAN’s award-winning monthly legislative newsletter, Driving Force. 
• State-by-state tracked legislation.
• Guidance on federal and state issues, including land use, warranty denial, emissions inspections, ethanol, scrappage and much more. 
• “Tag & Title Toolbox”—a one-stop shop for state resources listing each state’s specialty-vehicle definitions, registration and titling provisions, forms, inspection criteria and other requirements and exemptions. 
• Printable pro-hobby model legislation crafted by SAN staff. 
• Information on legislators who support the automotive hobby through the Congressional Automotive Performance and Motorsports Caucus and the State Automotive Enthusiast Leadership Caucus.
• An automated tool for identifying and contacting your federal, state and local representatives.
• A guide to lobbying your elected officials.

In its 15-year history, the effect of the SAN on shaping government policy has been enormous. Among many other things, the SAN has successfully enacted street-rod and custom vehicle (including kit cars and replicas) registration and titling laws in 22 states; protected classic vehicles waiting to be restored on private property from confiscation; defended enthusiasts' right to use more durable aftermarket exhaust systems; junked state-level “Cash for Clunkers” legislation; advocated to ensure public lands remain open to responsible off-road recreation and enacted legislation to lower taxes and fees for hobbyist vehicles.   

The current economic and legislative environment is emboldening governments to become more aggressive with their anti-auto-hobby legislation. States are seeking new avenues for generating revenue and new ways of dictating what you can and cannot do with your vehicles. The message government is sending is clear—the hobby needs the SEMA Action Network now more than ever. Enlist now in this fellowship of auto enthusiasts—join the SAN at www.SEMASAN.com.

To make it easier than ever for SAN members to find the information they need to help protect their passion, SAN has streamlined its website.

In 1997, the SEMA Action Network (SAN) was created with the goal of protecting every niche of the automotive hobby against unfair laws and regulations. Since its inception, SAN has seen the coming of a new digital era in which SAN members rely heavily on e-mail, social networking and the World Wide Web to access information. To keep pace with these changes, SAN has streamlined its website, www.semasan.com, to make it easier than ever for SAN members to find the information they need to help protect their passion.

SAN is a nationwide partnership between enthusiasts, vehicle clubs and members of the automotive specialty-parts industry who have joined forces to promote hobby-friendly legislation and oppose unfair laws. With more than 60,000 North American members, SAN is the premier organization defending the rights of vehicle enthusiasts. SAN is free to join with no obligations or commitments. 

“No other organization brings such a comprehensive set of tools and resources directly to hobbyists' computers,” said SEMA Vice President of Government Affairs Steve McDonald. “Our intent with the new website design was to make these resources more easily accessible to the thousands of vehicle enthusiasts who rely on the SEMA Action Network daily for updates on threats and opportunities facing the hobby.”  

Resources featured on the streamlined www.semasan.com include:

• Up-to-the-minute action alerts with bill information, speaking points and legislator contact information.
• Archived breaking news items for a comprehensive overview of SAN efforts. 
• Digital copies of the SAN’s award-winning monthly legislative newsletter, Driving Force. 
• State-by-state tracked legislation.
• Guidance on federal and state issues, including land use, warranty denial, emissions inspections, ethanol, scrappage and much more. 
• “Tag & Title Toolbox”—a one-stop shop for state resources listing each state’s specialty-vehicle definitions, registration and titling provisions, forms, inspection criteria and other requirements and exemptions. 
• Printable pro-hobby model legislation crafted by SAN staff. 
• Information on legislators who support the automotive hobby through the Congressional Automotive Performance and Motorsports Caucus and the State Automotive Enthusiast Leadership Caucus.
• An automated tool for identifying and contacting your federal, state and local representatives.
• A guide to lobbying your elected officials.

In its 15-year history, the effect of the SAN on shaping government policy has been enormous. Among many other things, the SAN has successfully enacted street-rod and custom vehicle (including kit cars and replicas) registration and titling laws in 22 states; protected classic vehicles waiting to be restored on private property from confiscation; defended enthusiasts' right to use more durable aftermarket exhaust systems; junked state-level “Cash for Clunkers” legislation; advocated to ensure public lands remain open to responsible off-road recreation and enacted legislation to lower taxes and fees for hobbyist vehicles.   

The current economic and legislative environment is emboldening governments to become more aggressive with their anti-auto-hobby legislation. States are seeking new avenues for generating revenue and new ways of dictating what you can and cannot do with your vehicles. The message government is sending is clear—the hobby needs the SEMA Action Network now more than ever. Enlist now in this fellowship of auto enthusiasts—join the SAN at www.SEMASAN.com.

Exhibitors are invited to highlight their 2011 SEMA Show specials in eNews. Send information to editors@sema.org.

Here are several specials and promos from companies exhibiting at the 2011 SEMA Show. Exhibitors with special pricing, promotions, new product announcements, two-for-one offers, Show demonstrations and other incentives or specials are featured.

For more information on the 2011 SEMA Show, visit www.SEMAShow.com.

ASA Automotive Systems, formerly ASA Tire Systems, (booth #40003) will review and demonstrate mobile and wireless tools compatible with its software, including point-of-sale, inventory/stock inquiry, bar code and VIN scanning and iPhone apps.

---------------------------------------------------------

Bubba Rope will introduce its new GATOR-IZE at the SEMA Show. Bubba Rope is offering a Show special that includes a free pair of GATOR-IZE eyes on every rope purchase; a $20 value on each rope. To find out more about this product and special, visit Bubba Rope in booth #30179.

--------------------------------------------------------- 

The DT PROFAB truck will be on display featuring an all new suspension system, bumpers and more. The company is offering free stickers and will hold drawings each day (10:00 a.m., 12:00 p.m., 2:00 p.m., 4:00 p.m.) for T-Shirts. Visit the DT PROFAB booth (#36115) in the upper level of South Hall to see what’s new for the Ram Truck.

---

Dynocom Industries (booth #20717) will showcase its new for 2012 AWD-5000-FX Series dyno that incorporates linkage which insures that the front and rear rollers are always spinning at precisely the same road speed. This process eliminates the possibility of activating a vehicle’s traction control system and also insures that a vehicle’s torque management system is operating under the assumption that the vehicle is not skidding, turning or slipping. This is the most affordable mechanical linked dynamometer in the world.

---

Dynotech Driveshafts (booth #21143) will demonstrate what the effects of imbalance and speed are on any balanced component, including a driveshaft, at its SEMA Show booth. Stop by booth #21143 in the Racing & Performance section of the Central Hall and get a hands-on demonstration of what imbalance is and how it effects your drivetrain.

You will be able to feel what happens when a “small” imbalance goes from low speed to high speed. You will understand the value of balancing at high speed.

---

Fluidampr (booth #24235) will announce a new catalog, new website and three new performance diesel dampers to be released in January 2012. A Fluidampr performance damper will also be featured on at least three of the following sponsored exhibit vehicles: ’11 Chevy Camaro by 2Edge Performance; ‘Smoothster’ truck by California Customs; and ‘Big Bad Dodge’ competition diesel truck by Scott Vorhees. Made in the U.S.A., Fluidampr manufactures high-quality performance viscous crankshaft dampers for the racing, street performance, sport compact and performance diesel markets. Top-level Fluidampr sales and marketing staff will be available for interviews and product photos. 


---

Line-X Protective Coatings (booth #33124) will debut its new XS-650 coating product in booth #33124 in the South Hall (second floor) of the Convention Center. The coating is used in many applications, including the "Storm Chasers" Dominator tornado chase vehicle and amusement rides at popular theme parks. In addition to the new coating, the company invites attendees to its booth to meet and greet members of the storm-chasing team and to see the Dominator in person.

---

Motorbooks (booth #22697) is offering a 50% discount on the list price for orders of 10 or more products. Order 20 or more for 50% discount and free freight. Most books and calendars qualify; see salesperson at booth 22697 for details.

---

Visit Moving Targets (booth #43273) to learn more about how to get $100 cash back on its Loyal Rewards Social Media Marketing Service. Build relationships and drive retail sales with today’s hottest online marketing tools. Loyal Rewards Social Media Marketing does all your networking for you. They create and setup your accounts on the top online social networks, including the most powerful “reputation monitoring” services. To learn more on how you could earn $100 cash, visit Moving Targets in booth #43273, call 800-926-2451 or visit www.MovingTargets.com.

---

Luminys Inc. (booth #33262) has announced LumiPortal, a cloud-­-based product that allows access to documents, emails, calendars and contacts from anywhere, now allows users to securely sync across mobile and computer devices. All Show attendees and exhibitors qualify for a FREE network assessment when they sign up for a FREE, no obligation 30-day trial of the LumiPortal. See us at booth #33262 near the SEMA Show New Product Showcase to take advantage of this offer.

---

MagnaFlow will display the Mario Andretti Edition 2011 Chevrolet Camaro SS for the first time at the 2011 SEMA Show. MagnaFlow will have the car on exhibit at booth #23453 in the Racing & Performance section located in the Central hall. The special edition Camaro SS was suped up and shined up with the help of some of the industry’s premier brands, including Magnuson Products, Advanced Clutch Technology, HRE, Brembo Brakes, Eibach Springs, Pirelli, Street Scene, Bill Dunn Upholstery and Mother’s Car Care Products. The Camaro was given the Mario Andretti stamp of approval and is slated for auction at Barrett-Jackson’s 2012 Scottsdale event with all proceeds benefitting the Wounded Warrior Project.  In addition to unveiling the Camaro, Magnaflow has an expected line-up of celebrity appearances, such as Courtney Hansen and Jeremy McGrath.

---

Plum Floored Creations created a ‘63 Plymouth Fury and ’70 Mutant Bee featured at the 2010 SEMA Show. This year, Plum Floored Creations’ Green Go project is a bold green 2010 Dodge Charger SRT-8 featuring Grip Tuning’s 2010 Charger body kit. As one of multiple sponsors of Grasso’s newest creation, Grip Tuning (booth #13047) provided the front and rear bumper for this SEMA Show feature vehicle. Grip Tuning is a leader in designing and manufacturing stylized body kits for late model sport compact, luxury and muscle cars made of polyurethane, proprietary composite material, or carbon fiber.  The 2006–2010 Dodge Charger body kit can be installed in a couple of hours and is shipped ready for primer and paint. Green Go is scheduled to make the trip to the SEMA Show via AutoWeek’s Road Rally that travels from Seattle to Las Vegas October 26 – November 1. In addition, the Martin and Grip Team will be display its newest line of specialty vehicles, including the new 2012 Martin V1000 Cadillac and the new 2012 Martin Z875. The company is offering Show discounts on its entire line of products.

---

Prosport Gauges Inc. (booth #21214) will announce the release of its award winning Digital EVO series gauges in Metric scale and two new colors. The company will also release its dual intake/intercooler temperature gauge with instant-read sensors. Buyers who stop by and check out the new products from Prosport will receive a new air freshener.

---

Race Ramps/Brute Industries (booth #21224) is offering a 10% discount on our full line of products and free shipping for orders placed at the 2011 SEMA Show.

---

Ron Francis Wiring is offering free UPS Ground shipping on orders over $100.00 within the 48 Continental United States to new and existing customers attending the 2011 SEMA show on all orders placed on or before 11/30/2011. Be sure to stop by the Ron Francis Wiring booth (#24823) in the Racing & Performance to see the latest products and speak with sales people regarding current/future vehicle builds, dealer programs and what's new for 2012.

---

Signature Automotive will present its ground-breaking air-cooling system that relies on solar power to maintain an ambient temperature inside a vehicle when parked or in motion during the 2011 SEMA Show. The system, known as Cool Breeze, will be unveiled in the Roadwire booth (#12417).

---

Tuff Stuff Performance Accessories (booth #22986) will introduce a number of new products at the 2011 SEMA Show, including Type II power steering pumps with reservoirs and alternators for LS engines. The Tuff Stuff booth is locate in Hot Rod Alley.

 

Exhibitors are invited to highlight their 2011 SEMA Show specials in eNews. Send information to editors@sema.org.

Here are several specials and promos from companies exhibiting at the 2011 SEMA Show. Exhibitors with special pricing, promotions, new product announcements, two-for-one offers, Show demonstrations and other incentives or specials are featured.

For more information on the 2011 SEMA Show, visit www.SEMAShow.com.

ASA Automotive Systems, formerly ASA Tire Systems, (booth #40003) will review and demonstrate mobile and wireless tools compatible with its software, including point-of-sale, inventory/stock inquiry, bar code and VIN scanning and iPhone apps.

---------------------------------------------------------

Bubba Rope will introduce its new GATOR-IZE at the SEMA Show. Bubba Rope is offering a Show special that includes a free pair of GATOR-IZE eyes on every rope purchase; a $20 value on each rope. To find out more about this product and special, visit Bubba Rope in booth #30179.

--------------------------------------------------------- 

The DT PROFAB truck will be on display featuring an all new suspension system, bumpers and more. The company is offering free stickers and will hold drawings each day (10:00 a.m., 12:00 p.m., 2:00 p.m., 4:00 p.m.) for T-Shirts. Visit the DT PROFAB booth (#36115) in the upper level of South Hall to see what’s new for the Ram Truck.

---

Dynocom Industries (booth #20717) will showcase its new for 2012 AWD-5000-FX Series dyno that incorporates linkage which insures that the front and rear rollers are always spinning at precisely the same road speed. This process eliminates the possibility of activating a vehicle’s traction control system and also insures that a vehicle’s torque management system is operating under the assumption that the vehicle is not skidding, turning or slipping. This is the most affordable mechanical linked dynamometer in the world.

---

Dynotech Driveshafts (booth #21143) will demonstrate what the effects of imbalance and speed are on any balanced component, including a driveshaft, at its SEMA Show booth. Stop by booth #21143 in the Racing & Performance section of the Central Hall and get a hands-on demonstration of what imbalance is and how it effects your drivetrain.

You will be able to feel what happens when a “small” imbalance goes from low speed to high speed. You will understand the value of balancing at high speed.

---

Fluidampr (booth #24235) will announce a new catalog, new website and three new performance diesel dampers to be released in January 2012. A Fluidampr performance damper will also be featured on at least three of the following sponsored exhibit vehicles: ’11 Chevy Camaro by 2Edge Performance; ‘Smoothster’ truck by California Customs; and ‘Big Bad Dodge’ competition diesel truck by Scott Vorhees. Made in the U.S.A., Fluidampr manufactures high-quality performance viscous crankshaft dampers for the racing, street performance, sport compact and performance diesel markets. Top-level Fluidampr sales and marketing staff will be available for interviews and product photos. 


---

Line-X Protective Coatings (booth #33124) will debut its new XS-650 coating product in booth #33124 in the South Hall (second floor) of the Convention Center. The coating is used in many applications, including the "Storm Chasers" Dominator tornado chase vehicle and amusement rides at popular theme parks. In addition to the new coating, the company invites attendees to its booth to meet and greet members of the storm-chasing team and to see the Dominator in person.

---

Motorbooks (booth #22697) is offering a 50% discount on the list price for orders of 10 or more products. Order 20 or more for 50% discount and free freight. Most books and calendars qualify; see salesperson at booth 22697 for details.

---

Visit Moving Targets (booth #43273) to learn more about how to get $100 cash back on its Loyal Rewards Social Media Marketing Service. Build relationships and drive retail sales with today’s hottest online marketing tools. Loyal Rewards Social Media Marketing does all your networking for you. They create and setup your accounts on the top online social networks, including the most powerful “reputation monitoring” services. To learn more on how you could earn $100 cash, visit Moving Targets in booth #43273, call 800-926-2451 or visit www.MovingTargets.com.

---

Luminys Inc. (booth #33262) has announced LumiPortal, a cloud-­-based product that allows access to documents, emails, calendars and contacts from anywhere, now allows users to securely sync across mobile and computer devices. All Show attendees and exhibitors qualify for a FREE network assessment when they sign up for a FREE, no obligation 30-day trial of the LumiPortal. See us at booth #33262 near the SEMA Show New Product Showcase to take advantage of this offer.

---

MagnaFlow will display the Mario Andretti Edition 2011 Chevrolet Camaro SS for the first time at the 2011 SEMA Show. MagnaFlow will have the car on exhibit at booth #23453 in the Racing & Performance section located in the Central hall. The special edition Camaro SS was suped up and shined up with the help of some of the industry’s premier brands, including Magnuson Products, Advanced Clutch Technology, HRE, Brembo Brakes, Eibach Springs, Pirelli, Street Scene, Bill Dunn Upholstery and Mother’s Car Care Products. The Camaro was given the Mario Andretti stamp of approval and is slated for auction at Barrett-Jackson’s 2012 Scottsdale event with all proceeds benefitting the Wounded Warrior Project.  In addition to unveiling the Camaro, Magnaflow has an expected line-up of celebrity appearances, such as Courtney Hansen and Jeremy McGrath.

---

Plum Floored Creations created a ‘63 Plymouth Fury and ’70 Mutant Bee featured at the 2010 SEMA Show. This year, Plum Floored Creations’ Green Go project is a bold green 2010 Dodge Charger SRT-8 featuring Grip Tuning’s 2010 Charger body kit. As one of multiple sponsors of Grasso’s newest creation, Grip Tuning (booth #13047) provided the front and rear bumper for this SEMA Show feature vehicle. Grip Tuning is a leader in designing and manufacturing stylized body kits for late model sport compact, luxury and muscle cars made of polyurethane, proprietary composite material, or carbon fiber.  The 2006–2010 Dodge Charger body kit can be installed in a couple of hours and is shipped ready for primer and paint. Green Go is scheduled to make the trip to the SEMA Show via AutoWeek’s Road Rally that travels from Seattle to Las Vegas October 26 – November 1. In addition, the Martin and Grip Team will be display its newest line of specialty vehicles, including the new 2012 Martin V1000 Cadillac and the new 2012 Martin Z875. The company is offering Show discounts on its entire line of products.

---

Prosport Gauges Inc. (booth #21214) will announce the release of its award winning Digital EVO series gauges in Metric scale and two new colors. The company will also release its dual intake/intercooler temperature gauge with instant-read sensors. Buyers who stop by and check out the new products from Prosport will receive a new air freshener.

---

Race Ramps/Brute Industries (booth #21224) is offering a 10% discount on our full line of products and free shipping for orders placed at the 2011 SEMA Show.

---

Ron Francis Wiring is offering free UPS Ground shipping on orders over $100.00 within the 48 Continental United States to new and existing customers attending the 2011 SEMA show on all orders placed on or before 11/30/2011. Be sure to stop by the Ron Francis Wiring booth (#24823) in the Racing & Performance to see the latest products and speak with sales people regarding current/future vehicle builds, dealer programs and what's new for 2012.

---

Signature Automotive will present its ground-breaking air-cooling system that relies on solar power to maintain an ambient temperature inside a vehicle when parked or in motion during the 2011 SEMA Show. The system, known as Cool Breeze, will be unveiled in the Roadwire booth (#12417).

---

Tuff Stuff Performance Accessories (booth #22986) will introduce a number of new products at the 2011 SEMA Show, including Type II power steering pumps with reservoirs and alternators for LS engines. The Tuff Stuff booth is locate in Hot Rod Alley.

 

 

SEMA Show attendees can sign up to work hand-in-hand with the pros from West Coast Customs at www.wccexperience.com.

The crew from West Coast Customs returns to the 2011 SEMA Show to provide attendees with the opportunity to customize four Chevrolet Sonics before the Show is over. The team will offer one class a day in four different areas: audio and video; interior; graphics and detail; and accessories, wheels and tires.

At the West Coast Customs Experience, located in the Upper South Hall of the SEMA Show, attendees will work hand-in-hand with the crew to build the four Chevrolet Sonics.

Audio & video will cover wiring, fabrication and installation of electronic components in the car. The next class is with Ish in the Interior department. Participants will test their skills on Consew sewing machines and learn tips from Ish on the installation of headliners, pillars and seat covers.

The third class covers vehicle graphics and detailing. Learn the subtle differences in detailing using the West Coast Customs brand of detail products, and the application process of vinyl graphics. Rounding out the classes is the Accessories, Wheel and Tire class. Students here will learn fitment tips, along with installation of Continental Tires on Asanti Rims. Students will also learn techniques to install suspensions before they mount the new wheels and tires.

All of the action will be filmed for an upcoming episode of the hit show "Inside West Coast Customs" on Velocity.

To sign up or for more information, visit www.wccexperience.com.

 

SEMA Show attendees can sign up to work hand-in-hand with the pros from West Coast Customs at www.wccexperience.com.

The crew from West Coast Customs returns to the 2011 SEMA Show to provide attendees with the opportunity to customize four Chevrolet Sonics before the Show is over. The team will offer one class a day in four different areas: audio and video; interior; graphics and detail; and accessories, wheels and tires.

At the West Coast Customs Experience, located in the Upper South Hall of the SEMA Show, attendees will work hand-in-hand with the crew to build the four Chevrolet Sonics.

Audio & video will cover wiring, fabrication and installation of electronic components in the car. The next class is with Ish in the Interior department. Participants will test their skills on Consew sewing machines and learn tips from Ish on the installation of headliners, pillars and seat covers.

The third class covers vehicle graphics and detailing. Learn the subtle differences in detailing using the West Coast Customs brand of detail products, and the application process of vinyl graphics. Rounding out the classes is the Accessories, Wheel and Tire class. Students here will learn fitment tips, along with installation of Continental Tires on Asanti Rims. Students will also learn techniques to install suspensions before they mount the new wheels and tires.

All of the action will be filmed for an upcoming episode of the hit show "Inside West Coast Customs" on Velocity.

To sign up or for more information, visit www.wccexperience.com.

	Exhibitors can have their new products packaged and shipped back to them by The UPS Store at the end of the Show.

Ideas Alive: Featuring the New Products Showcase is one of the biggest and most exciting draws of the SEMA Show, and this year will prove no different. Manufacturers will showcase more than 1,500 of their newest products and best ideas to some 55,000 buyers. But once the showcase is over, how will exhibitors get their new products back home?

This year, exhibitors can have their new products packaged and shipped back to them by The UPS Store at the end of the Show. Instead of returning to the New Products area themselves on the last day of the Show, exhibitors can arrange for The UPS Store to handle the packaging and shipping of their items for them.

“The New Products Showcase is one of the most exciting parts of the SEMA Show,” said Kristin DeBates, corporate marketing manager for the UPS Automotive Segment. “UPS wants exhibitors to enjoy the entire Show, and if we can do this by alleviating any worries around getting their exhibit items home from the New Products Showcase, we are happy to do so.”

New Products Showcase exhibitors must sign up for this service during New Products check-in, but they can stop by UPS booth #11827 or any of the three convenient The UPS Store locations in the North, South and Central Halls of the Las Vegas Convention Center if they have any questions throughout the week.

	Exhibitors can have their new products packaged and shipped back to them by The UPS Store at the end of the Show.

Ideas Alive: Featuring the New Products Showcase is one of the biggest and most exciting draws of the SEMA Show, and this year will prove no different. Manufacturers will showcase more than 1,500 of their newest products and best ideas to some 55,000 buyers. But once the showcase is over, how will exhibitors get their new products back home?

This year, exhibitors can have their new products packaged and shipped back to them by The UPS Store at the end of the Show. Instead of returning to the New Products area themselves on the last day of the Show, exhibitors can arrange for The UPS Store to handle the packaging and shipping of their items for them.

“The New Products Showcase is one of the most exciting parts of the SEMA Show,” said Kristin DeBates, corporate marketing manager for the UPS Automotive Segment. “UPS wants exhibitors to enjoy the entire Show, and if we can do this by alleviating any worries around getting their exhibit items home from the New Products Showcase, we are happy to do so.”

New Products Showcase exhibitors must sign up for this service during New Products check-in, but they can stop by UPS booth #11827 or any of the three convenient The UPS Store locations in the North, South and Central Halls of the Las Vegas Convention Center if they have any questions throughout the week.

	Exhibitors can have their new products packaged and shipped back to them by The UPS Store at the end of the Show.

Ideas Alive: Featuring the New Products Showcase is one of the biggest and most exciting draws of the SEMA Show, and this year will prove no different. Manufacturers will showcase more than 1,500 of their newest products and best ideas to some 55,000 buyers. But once the showcase is over, how will exhibitors get their new products back home?

This year, exhibitors can have their new products packaged and shipped back to them by The UPS Store at the end of the Show. Instead of returning to the New Products area themselves on the last day of the Show, exhibitors can arrange for The UPS Store to handle the packaging and shipping of their items for them.

“The New Products Showcase is one of the most exciting parts of the SEMA Show,” said Kristin DeBates, corporate marketing manager for the UPS Automotive Segment. “UPS wants exhibitors to enjoy the entire Show, and if we can do this by alleviating any worries around getting their exhibit items home from the New Products Showcase, we are happy to do so.”

New Products Showcase exhibitors must sign up for this service during New Products check-in, but they can stop by UPS booth #11827 or any of the three convenient The UPS Store locations in the North, South and Central Halls of the Las Vegas Convention Center if they have any questions throughout the week.

Chrysler Group LLC will have a major presence at next week’s 2011 SEMA Show in Las Vegas. This year the company's 28,400-sq.-ft. exhibit will include more than 30 Mopar-modified vehicles from the Ram, Dodge, Chrysler, Jeep, SRT and Fiat brands. More than 500 Mopar accessories will be showcased in the exhibit.

“The aftermarket is a $34 billion-a-year industry and SEMA is the perfect place to showcase everything that Mopar has to offer,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service parts and customer-care brand.

Mopar image vehicles that will be on display at SEMA include:

Chrysler 300 SF6


The Chrysler 300 SF6 features 22x9.5-in. and 22x10.5-in. Savini Mono Di Forza SM3 aluminum wheels wrapped with 265/35 R22 (front) and 295/30 R22 (rear) performance tires. For improved cornering and braking, this 300S model features a custom Mopar/KW coil-over-spring kit, front and rear strut-tower braces and larger SRT8 performance brakes.

A Mopar cold-air intake, custom Mopar long-tube headers, and Mopar/Corsa custom exhaust system combine to deliver more performance from the 5.7L Hemi V8 engine.

The interior of the Chrysler 300 SF6 features Mopar/Katzkin performance seats trimmed in black with black/blue perforated leather and Mopar blue accent stitching.

	Dodge Challenger SRT8 ACR

Dodge Challenger SRT8 ACR

Mopar Underground created the Dodge Challenger ACR based on the Challenger SRT8 392 and is a homage to the original "option-delete" cars of the ’60s and ’70s.

The Challenger ACR is equipped with Mopar parts, such as a coil-over suspension, front-and rear-strut tower braces, a short-throw shifter, a front splitter, a cat-back exhaust, custom exhaust headers and a set of Goodyear F1 Supercar performance tires. Interior performance enhancements include carbon-fiber door panels, front race bucket seats with openings for a racing harness, and the rear seat is removed and replaced by a roll bar and fire extinguisher.

The exterior has design cues similar to those found on the Viper SRT10 ACR, including a white body, charcoal painted roof, carbon-fiber hood, rear deck lid, rear spoiler and tail lamp surround and an offset flame red stripe that runs the length of the car. Red painted mirror caps and brake calipers and black painted five-spoke 20-inch alloy wheels.

	Dodge Durango Tow Hook

Dodge Durango Tow Hook

The Dodge Durango Tow Hook's exterior features a musclecar-inspired four-coat orange paint scheme, with a satin-black roof, fascia accents and hood graphics, along with blacked-out lighting and twin-spoke 22x9.5-in. forged superalloy wheels wrapped in Pirelli tires. A custom mandrel-bent exhaust system featuring Corsa components increases performance.

The Tow Hook’s interior is adorned in black, perforated Mopar Katzkin Leather seats with orange leather trim on the tops of the seat bolsters. Finishing off the interior modifications are an SRT steering wheel, black chrome trim around the vents and piano-white trimmed radio/HVAC and center console bezels.


Fiat 500 Titanium

The Fiat 500 Titanium features an aggressively sculpted front fascia, large honeycomb grilles for maximum engine cooling and a satin black fascia insert with integrated LED fog lamps. From the side, 16x6.5-in. Matte Titanium wheels feature a two-piece design. Custom Mopar lowering springs provide a lowered ride height and Matte Titanium front-and rear-brake calipers with larger rotors deliver improved stopping performance. A large liftgate spoiler adds down force for improved stability at higher speeds, while a more aggressively styled rear fascia features a diffuser insert for improved aerodynamics.

Inside, high-performance front seats are designed to be lightweight and feature side bolsters and a racing-harness pass through. Both front and rear seats are wrapped in smooth black leather and accented with Titanium Metallic vinyl seat centers.

Fiat 500 Carbon

The Fiat 500 Carbon sits on large 17x7-in. dark hyper black aluminum wheels with wide 205/40 R 17 performance tires. For greater cornering and performance, custom Mopar lowering springs, a strut-tower brace and a cold-air intake have been installed.

A more aggressive satin carbon-fiber liftgate spoiler improves the Fiat 500 Carbon’s aerodynamic efficiency while adding down force for improved handling. Below, a powdercoated carbon fiber exhaust tip with Mopar cat-back exhaust provides an aggressive sound.

The interior of the Fiat 500 Carbon continues the blacked-out look and is highlighted by Anodized Azzurro accents. Black leather sport seats feature embossed fabric with a textured geometric pattern in the seat centers.

	Ram 392 Quick Silver

Ram 392 Quick Silver

The Ram 392 Quick Silver began life as a 2011 Ram R/T. A 470 horsepower, 392 Hemi V8 from the SRT lineup was dropped in and mated to the R/T’s 4.10 gear set and a high-stall converter. For additional performance, the Ram 392 is equipped with a cold-air intake kit and headers featuring an electronic exhaust cutout for maximum power and sound at the track.

To improve braking performance, discs and calipers are replaced with a Brembo big brake kit, featuring 15-in. vented rotors and bright silver six-piston calipers in the front and rear. With the exception of a gloss black roof, the body is finished in a three-stage bright silver while the wheels, grille inserts, mirrors and select interior trim components are coated in anodized red paint.

The Ram 392 Quick Silver is lowered 2 in. with the help of a custom suspension kit. A Mopar body kit consists of sill and box pieces, finishing up with a chin spoiler.

Mopar Underground added their 22-in. wheels wrapped in 275/45R22 tires up front and 305/40R22 tires in the rear. A Mopar hard tonneau cover with an integrated spoiler redirects the air for additional down force at high speeds.