A few weeks ago, SEMA announced numerous shows in Las Vegas that are offering special discounts during SEMA Show week. Here are even more discounts being rolled out for SEMA Show exhibitors and attendees, just by showing them your badge.

More discounts will be listed online at www.SEMAShow.com, and will continue to be updated as more great deals come in.

Stay tuned for additional discount announcements in future issues of SEMA eNews and SEMA News magazine.

A few weeks ago, SEMA announced numerous shows in Las Vegas that are offering special discounts during SEMA Show week. Here are even more discounts being rolled out for SEMA Show exhibitors and attendees, just by showing them your badge.

More discounts will be listed online at www.SEMAShow.com, and will continue to be updated as more great deals come in.

Stay tuned for additional discount announcements in future issues of SEMA eNews and SEMA News magazine.

	The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 29.

On Monday, October 29, the Wheel and Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.  

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.   

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.

	The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 29.

On Monday, October 29, the Wheel and Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.  

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.   

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.

	The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 29.

On Monday, October 29, the Wheel and Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.  

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.   

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.

In 2007, the National Highway Traffic Safety Administration (NHTSA) issued Federal Motor Vehicle Safety Standard (FMVSS) No. 126 requiring all motor vehicles weighing 10,000 lbs. or less to have an electronic stability control (ESC) system. The rule was phased-in over several years, with ESCs being included as standard equipment on all new vehicles as of September 1, 2011. SEMA secured a one-year exemption for the aftermarket, which expired September 1, 2012. It is now illegal to take a vehicle out-of-compliance with FMVSS No. 126 when the vehicle is modified.

SEMA’s Suspension Task Force, working with SEMA Vehicle Technology’s Vehicle Dynamics Program (VDP) and SEMA-member companies, has made great strides over the past five years in understanding how aftermarket vehicle modifications (suspension, brakes, wheels, tires, steering, etc.) may interact with ESC systems. Each project is tailored to the interested SEMA-member company's needs and objectives. Efforts range from physical testing to Hardware-In-the-Loop (HIL) simulation to pure vehicle dynamics simulation. Generally, a combination of approaches is tailored to meet the SEMA company's goals.  

To learn more and take advantage of this program, visit SEMA's website. For details, contact John Waraniak at johnw@sema.org. 

In 2007, the National Highway Traffic Safety Administration (NHTSA) issued Federal Motor Vehicle Safety Standard (FMVSS) No. 126 requiring all motor vehicles weighing 10,000 lbs. or less to have an electronic stability control (ESC) system. The rule was phased-in over several years, with ESCs being included as standard equipment on all new vehicles as of September 1, 2011. SEMA secured a one-year exemption for the aftermarket, which expired September 1, 2012. It is now illegal to take a vehicle out-of-compliance with FMVSS No. 126 when the vehicle is modified.

SEMA’s Suspension Task Force, working with SEMA Vehicle Technology’s Vehicle Dynamics Program (VDP) and SEMA-member companies, has made great strides over the past five years in understanding how aftermarket vehicle modifications (suspension, brakes, wheels, tires, steering, etc.) may interact with ESC systems. Each project is tailored to the interested SEMA-member company's needs and objectives. Efforts range from physical testing to Hardware-In-the-Loop (HIL) simulation to pure vehicle dynamics simulation. Generally, a combination of approaches is tailored to meet the SEMA company's goals.  

To learn more and take advantage of this program, visit SEMA's website. For details, contact John Waraniak at johnw@sema.org. 

	The next SEMA webinar will better equip attendees to navigate the SEMA Show exhibitor website, order Show services and develop their overall Show presence, including how to stand out from the crowd.

Preparing for the SEMA Show is a tremendous task with many details and deadlines. Join the SEMA Education Institute (SEI) and SEMA Show management for a webinar, Thursday, September 13, at 10:00 a.m. (PDT). This session is specifically designed for SEMA Show exhibitors and will cover:

• Planning
• Ordering 
• Marketing 
• Staffing 
• Selling

This session will better equip you to navigate the exhibitor website, order Show services and develop your overall Show presence, including how to stand out from the crowd. SEMA Show management will show you how to do it right and do it better.

Join us Thursday, September 13, at 10:00 a.m. (PDT) for a webinar packed full of useful exhibitor information. Register today!

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

	The next SEMA webinar will better equip attendees to navigate the SEMA Show exhibitor website, order Show services and develop their overall Show presence, including how to stand out from the crowd.

Preparing for the SEMA Show is a tremendous task with many details and deadlines. Join the SEMA Education Institute (SEI) and SEMA Show management for a webinar, Thursday, September 13, at 10:00 a.m. (PDT). This session is specifically designed for SEMA Show exhibitors and will cover:

• Planning
• Ordering 
• Marketing 
• Staffing 
• Selling

This session will better equip you to navigate the exhibitor website, order Show services and develop your overall Show presence, including how to stand out from the crowd. SEMA Show management will show you how to do it right and do it better.

Join us Thursday, September 13, at 10:00 a.m. (PDT) for a webinar packed full of useful exhibitor information. Register today!

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

	The next SEMA webinar will better equip attendees to navigate the SEMA Show exhibitor website, order Show services and develop their overall Show presence, including how to stand out from the crowd.

Preparing for the SEMA Show is a tremendous task with many details and deadlines. Join the SEMA Education Institute (SEI) and SEMA Show management for a webinar, Thursday, September 13, at 10:00 a.m. (PDT). This session is specifically designed for SEMA Show exhibitors and will cover:

• Planning
• Ordering 
• Marketing 
• Staffing 
• Selling

This session will better equip you to navigate the exhibitor website, order Show services and develop your overall Show presence, including how to stand out from the crowd. SEMA Show management will show you how to do it right and do it better.

Join us Thursday, September 13, at 10:00 a.m. (PDT) for a webinar packed full of useful exhibitor information. Register today!

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.